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Dec 30

MR.Rec: Synergizing Memory and Reasoning for Personalized Recommendation Assistant with LLMs

The application of Large Language Models (LLMs) in recommender systems faces key challenges in delivering deep personalization and intelligent reasoning, especially for interactive scenarios. Current methods are often constrained by limited context windows and single-turn reasoning, hindering their ability to capture dynamic user preferences and proactively reason over recommendation contexts. To address these limitations, we propose MR.Rec, a novel framework that synergizes memory and reasoning for LLM-based recommendations. To achieve personalization, we develop a comprehensive Retrieval-Augmented Generation (RAG) system that efficiently indexes and retrieves relevant external memory to enhance LLM personalization capabilities. Furthermore, to enable the synergy between memory and reasoning, our RAG system goes beyond conventional query-based retrieval by integrating reasoning enhanced memory retrieval. Finally, we design a reinforcement learning framework that trains the LLM to autonomously learn effective strategies for both memory utilization and reasoning refinement. By combining dynamic memory retrieval with adaptive reasoning, this approach ensures more accurate, context-aware, and highly personalized recommendations. Extensive experiments demonstrate that MR.Rec significantly outperforms state-of-the-art baselines across multiple metrics, validating its efficacy in delivering intelligent and personalized recommendations. We will release code and data upon paper notification.

  • 4 authors
·
Oct 16

Bias Runs Deep: Implicit Reasoning Biases in Persona-Assigned LLMs

Recent works have showcased the ability of LLMs to embody diverse personas in their responses, exemplified by prompts like 'You are Yoda. Explain the Theory of Relativity.' While this ability allows personalization of LLMs and enables human behavior simulation, its effect on LLMs' capabilities remains unclear. To fill this gap, we present the first extensive study of the unintended side-effects of persona assignment on the ability of LLMs to perform basic reasoning tasks. Our study covers 24 reasoning datasets, 4 LLMs, and 19 diverse personas (e.g. an Asian person) spanning 5 socio-demographic groups. Our experiments unveil that LLMs harbor deep rooted bias against various socio-demographics underneath a veneer of fairness. While they overtly reject stereotypes when explicitly asked ('Are Black people less skilled at mathematics?'), they manifest stereotypical and erroneous presumptions when asked to answer questions while adopting a persona. These can be observed as abstentions in responses, e.g., 'As a Black person, I can't answer this question as it requires math knowledge', and generally result in a substantial performance drop. Our experiments with ChatGPT-3.5 show that this bias is ubiquitous - 80% of our personas demonstrate bias; it is significant - some datasets show performance drops of 70%+; and can be especially harmful for certain groups - some personas suffer statistically significant drops on 80%+ of the datasets. Overall, all 4 LLMs exhibit this bias to varying extents, with GPT-4-Turbo showing the least but still a problematic amount of bias (evident in 42% of the personas). Further analysis shows that these persona-induced errors can be hard-to-discern and hard-to-avoid. Our findings serve as a cautionary tale that the practice of assigning personas to LLMs - a trend on the rise - can surface their deep-rooted biases and have unforeseeable and detrimental side-effects.

  • 7 authors
·
Nov 8, 2023

Personalized Image Generation with Deep Generative Models: A Decade Survey

Recent advancements in generative models have significantly facilitated the development of personalized content creation. Given a small set of images with user-specific concept, personalized image generation allows to create images that incorporate the specified concept and adhere to provided text descriptions. Due to its wide applications in content creation, significant effort has been devoted to this field in recent years. Nonetheless, the technologies used for personalization have evolved alongside the development of generative models, with their distinct and interrelated components. In this survey, we present a comprehensive review of generalized personalized image generation across various generative models, including traditional GANs, contemporary text-to-image diffusion models, and emerging multi-model autoregressive models. We first define a unified framework that standardizes the personalization process across different generative models, encompassing three key components, i.e., inversion spaces, inversion methods, and personalization schemes. This unified framework offers a structured approach to dissecting and comparing personalization techniques across different generative architectures. Building upon this unified framework, we further provide an in-depth analysis of personalization techniques within each generative model, highlighting their unique contributions and innovations. Through comparative analysis, this survey elucidates the current landscape of personalized image generation, identifying commonalities and distinguishing features among existing methods. Finally, we discuss the open challenges in the field and propose potential directions for future research. We keep tracing related works at https://github.com/csyxwei/Awesome-Personalized-Image-Generation.

  • 7 authors
·
Feb 18

FedD2S: Personalized Data-Free Federated Knowledge Distillation

This paper addresses the challenge of mitigating data heterogeneity among clients within a Federated Learning (FL) framework. The model-drift issue, arising from the noniid nature of client data, often results in suboptimal personalization of a global model compared to locally trained models for each client. To tackle this challenge, we propose a novel approach named FedD2S for Personalized Federated Learning (pFL), leveraging knowledge distillation. FedD2S incorporates a deep-to-shallow layer-dropping mechanism in the data-free knowledge distillation process to enhance local model personalization. Through extensive simulations on diverse image datasets-FEMNIST, CIFAR10, CINIC0, and CIFAR100-we compare FedD2S with state-of-the-art FL baselines. The proposed approach demonstrates superior performance, characterized by accelerated convergence and improved fairness among clients. The introduced layer-dropping technique effectively captures personalized knowledge, resulting in enhanced performance compared to alternative FL models. Moreover, we investigate the impact of key hyperparameters, such as the participation ratio and layer-dropping rate, providing valuable insights into the optimal configuration for FedD2S. The findings demonstrate the efficacy of adaptive layer-dropping in the knowledge distillation process to achieve enhanced personalization and performance across diverse datasets and tasks.

  • 5 authors
·
Feb 16, 2024

UNICON: A unified framework for behavior-based consumer segmentation in e-commerce

Data-driven personalization is a key practice in fashion e-commerce, improving the way businesses serve their consumers needs with more relevant content. While hyper-personalization offers highly targeted experiences to each consumer, it requires a significant amount of private data to create an individualized journey. To alleviate this, group-based personalization provides a moderate level of personalization built on broader common preferences of a consumer segment, while still being able to personalize the results. We introduce UNICON, a unified deep learning consumer segmentation framework that leverages rich consumer behavior data to learn long-term latent representations and utilizes them to extract two pivotal types of segmentation catering various personalization use-cases: lookalike, expanding a predefined target seed segment with consumers of similar behavior, and data-driven, revealing non-obvious consumer segments with similar affinities. We demonstrate through extensive experimentation our framework effectiveness in fashion to identify lookalike Designer audience and data-driven style segments. Furthermore, we present experiments that showcase how segment information can be incorporated in a hybrid recommender system combining hyper and group-based personalization to exploit the advantages of both alternatives and provide improvements on consumer experience.

  • 8 authors
·
Sep 18, 2023

Knowledge-Augmented Large Language Models for Personalized Contextual Query Suggestion

Large Language Models (LLMs) excel at tackling various natural language tasks. However, due to the significant costs involved in re-training or fine-tuning them, they remain largely static and difficult to personalize. Nevertheless, a variety of applications could benefit from generations that are tailored to users' preferences, goals, and knowledge. Among them is web search, where knowing what a user is trying to accomplish, what they care about, and what they know can lead to improved search experiences. In this work, we propose a novel and general approach that augments an LLM with relevant context from users' interaction histories with a search engine in order to personalize its outputs. Specifically, we construct an entity-centric knowledge store for each user based on their search and browsing activities on the web, which is then leveraged to provide contextually relevant LLM prompt augmentations. This knowledge store is light-weight, since it only produces user-specific aggregate projections of interests and knowledge onto public knowledge graphs, and leverages existing search log infrastructure, thereby mitigating the privacy, compliance, and scalability concerns associated with building deep user profiles for personalization. We then validate our approach on the task of contextual query suggestion, which requires understanding not only the user's current search context but also what they historically know and care about. Through a number of experiments based on human evaluation, we show that our approach is significantly better than several other LLM-powered baselines, generating query suggestions that are contextually more relevant, personalized, and useful.

  • 5 authors
·
Nov 9, 2023