Determine your breakeven and target ROAS to optimize your ad spend profitability
Enter your product details below
Minimum ROAS to cover costs
To achieve 20% profit
At target ROAS
Breakeven ROAS = 1 / (Product Price - Product Cost - Shipping Cost - Transaction Fees) × Product Price
Target ROAS = Breakeven ROAS / (1 - (Target Profit % / 100))
Profit = (Product Price - Costs) - (Product Price × (Target Profit % / 100))