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Learning Launch
This reflection is focused on the application of learning launch in establishments selling consumer products. One of the main challenges we face is the great difficulties arising from a turbulent and dynamic environment modified by profound innovations. As you can see, supermarkets offer the display of a wide variety of products and the way it is displayed is everything, there is no one who with his convincing word can add value to the product.
Regarding this new modality of purchase and added value that is provided in services, it is how they have an increasing trend. Currently, economic development is stagnant due to the crisis we are facing, however, one way to face the problems is: control what means that we can use techniques and design thinking tools to follow courses of action. To achieve this, applying design thinking tools is useful, but it has a characteristic: you must be creative. For this, we first identified WHICH techniques are the most effective, which improve the supply of consumer products and thus influence the purchase decision.
So, we use the learning mentality, linked to the opportunity in new situations and creating value to the existing product or service. Then we focus our efforts and design as follows:
First, we need to increase sales, for this we use information gathering techniques (customer interviews) to know how we could improve the presentation of the product and achieve its fidelity of purchase. Well, a majority asked for news, more offers, more discounts and to improve the presentation of products.
Second, with the information collected we analyze WHAT HAPPENS IF a complementary product promotion is carried out, for example; Make due combos with snacks, coffee with sugar, cigarettes and lighters.
Third, it began to modify the presentation of products in the headboards of gondolas to present them en masse because it allows the client to have the feeling of being in front of an attractive and economic product, on the other hand, quite attractive islands were designed with complementary and high-end products. rotation. A remodeling of the commercial premises was also made, it will have greater fluidity in the client's journey, giving him functional space so that he can move around and make his visit to the supermarket a pleasant one. Also, neutral and warm colors were used to give a feeling of well-being. The interior furniture was also redesigned, which complied with an ergonomic design within reach of the eyes and hands.
Fourth, it was quite innovative starting from a small interview with the client, once the prototype was controlled, other improvements were made, such as creating recreation spaces and selling snacks in the outdoor parking lot, that is, one thing led to another and We can see that all four design thinking phases were met:
What is it? Supermarket - you need to increase sales. What if? We improve the service with a better presentation of products and a remodeling of the environment. What surprises? The attractive presentation of the commercial premises and its products. It works? The setting, the attraction, the comfort and the creation of value.
I think the most important thing in the learning launch process is to identify the idea as a hypothesis, discover and prioritize the key assumptions, then design and test.
"In learning launches it is so important to find what is the customer's need that will make them understand their solution"
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10,632 |
Page 1 of 2
Storytelling: Using Empathy to Redesign Public Services
By Tarek Nady
Bangladesh is a small country with a very large population. More than 40% of the people are
engaged in agriculture and located in faraway rural locations. They are mostly wage earners or
smallholder farmers and for their livelihood they need to work every day. And like any other
developing country Bangladesh has quite slow and inefficient public services. These public
services are mostly distributed from the district cities. And transportation systems are expensive
and in most of the cases roads are also not in very good condition. So for rural population it is
very difficult to avail necessary public services. The opportunity costs are very high along with the
actual costs due to travel, corruption etc. Then again the bureaucratic processes and
administrative mechanisms were based on the system designed by the British back in the
nineteenth century. And the lack of empathy among the public officials and lack of understanding
about the challenges faced by the poor rural population to avail the basic public services are
clearly evident. From my project I was assigned to develop a pilot project involving the public
officials to deliver decentralized services for the rural population; a mechanism what would reduce
the number of visits required to a public office to avail a service. The first step was to make the
public service officials empathetic and agreeing in engaging in the pilot. The challenge was to
make the public service officials of the pilot project area to feel empathetic towards the service
recipients of rural areas, to understand the implications in the lives of the people who come to
take service. The lack of empathy among the public officials were the major challenge in
redesigning the service delivery processes.
The idea was to make the public officials feel the complications, costs and the difficulties of the
people of remote rural areas who sometimes needs to spend one full day of travel just to collect
a form. So in terms of tool selection I thought that storytelling would be the most suitable tool.
Because I felt that the challenge has certain elements of emotion and compassion because the
issues needed to touch the hearts of the people whose decisions could make a difference in the
lives of many. I did think of other tools, but I very strongly felt that storytelling would be appropriate
as I wanted to create a personal connection for the public officials.
I organized a workshop with the public service officials of the pilot area. Before the workshop I
collected some videos of interviews of the rural people who faced serious difficulties in availing
public services and did a survey to find out some statistical analysis on average total cost (actual
costs added with opportunity costs) of availing a service. Once all this information was ready I
Page 2 of 2
decided to develop a story taking bits and pieces from the information collected. I central character
of the story is a farmer, Rahim who is in his late forties, he needed to go to the district
administration office to collect a form to claim the irrigation subsidy. The challenge was he needed
to work in the field because the field needed clearing and at the same time he needed to pay the
examination fee for her daughter. He also needed to pay some bribe for the form along with the
costs of travelling to the district city, there were expenses for food also. Now the cost implication
for Rahim was huge as he needed to hire someone for clearing the field, he needed to travel to
the office and come back. To meet the expenses Rahim had to take money out of his savings.
This is not even the half of the challenge!! Because after filling up the form, getting the right
signatures he again needed to go back to the office to submit the form and finally a third time to
get the subsidy. Eventually he spent more than half of the subsidy amount he was supposed to
receive, in the process. This scenario keeps repeating every year and poor farmers like Rahim
keeps being underserved by the faulty system. They also become more and more vulnerable
because of almost no savings. I used some visuals for the storytelling and to portray the
helplessness of the rural population. The aim of the storytelling was to make the public officials
empathetic first, then engage them in discussing different aspects of the challenges for the service
recipients and the service providers.
The story followed by videos & survey findings were shared at the beginning of the workshop.
After that the public service officials were engaged to identify the reasons behind such a system.
At this point some interesting insights came up. To be more specific the policies, the service
delivery rules, documentations requirement, legal requirements for signatures, payment for
services, audit requirements, brokers and other many aspects that created the persisting scenario
of depriving the service seekers. It was identified that with the advancement of the technology
there were many possibilities opened up to make service processes simpler, to make access
easier, faster and cheaper. However due to many complex reasons such initiatives were not being
undertaken satisfactorily.
The workshop achieved its target of making the public service officials more empathetic, more
understanding of the challenges faced by the rural people and the prices they pay and engaging
the to identify the issues with the current service delivery model. The videos supported the story
and created the right environment for the discussion. Next time I would like to bring a real person
who faced the challenges in availing the public service. Because I feel interacting with someone
who faces such challenges on a regular basis, would be even more impactful for the public service
officials.
|
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10,633 |
Example Reflection – Mind Mapping
Challenge & Selection
Mind mapping has been a great tool in the design thinking process that I have used in my current working space to drive online fixed acquisitions. The mind mapping tool moves all data and information into insights before the proceeding into the “what if’ phase. It is an engaging alternative that is creatively visualizes what is happening in the minds of all stakeholders involved. As a team we were tasked to assist a business in being able to improve their online fixed acquisitions to be able to see a significant improvement in metrics through the sales funnel. We used the “what is” phase of the design thinking process to understand the current state of the company through doing “inside out” and “outside in” research which involve all stakeholders who participate in the numbers of the sales funnel. In doing this research, the mind mapping tool was of great assistance in being able to discover insights within and outside the business as we brought large amounts of data together to interpret and analyse the challenges closely. Ultimately, our goal in this phase was to seek as much information as possible to understand the problems faced on their current website i.e. where and why there are customer drop offs on the site and to seek improvement components for the future website.
Application
Through the inside out phase, we gathered the main internal stakeholders of the business to attend workshops where we discovered insights and ideas but asking questions related to challenges that they are currently experiencing through internal operations and on their current website. Each stakeholder was given a pack of sticky notes to write down their issues or concerns as one or two words and place them on a white board under levels of importance, insights and patterns. The more challenges arose, the better we were able to map these sticky notes or rather issues experienced under categories onto the whiteboard. One of the prevalent concerns of the business was their current website and the functioning of the website and its components as well as customer satisfaction being one of the major challenges for them. The team could then gather research in understanding aspects of the website such as SEO through Google analytics. Stakeholders also emphasized that the brand should be easily accessible online but remaining customer centric.
Insight & Approach
By using the mind mapping tool to design thinking, we found that different ideas mentioned in these workshops created visual representations of where the business currently stands, established goals and provided a direction into the “what if” phase. These workshops involved physical engagement of stakeholders writing down their ideas and sentiments and grouping them onto white boards. This showcased which concepts were connected and created patterns for us to work with – placing us all under one common mind or understanding of the challenge at hand. It also gave us room to create ‘quick-wins’ in the “what if’ phase for the current site and mapping out possible future and more complex requirements for simple and scalable solutions for the future website. All in all, this process assisted in being able to create customer user journey’s that are simple, easily accessible and in return generating sales for the business. Some of the main insights that we discovered were around asking the questions: is it customer centric, is it simple, is it scalable, how does it add value and how do we measure it. By using mind mapping and sticky notes we were able to use the answers to these questions as insights through the remainder of the design thinking process. Especially in preparation of the what if phase, we needed to understand the expectations of all stakeholders for their business and their brand and be able to carry it out to the end. Mind mapping is an effective tool to also
discover what appeals to stakeholders. By gathering information and data using the mind mapping tool, we can easily categorize what customers’ expectations are and highlight the points which drive them to brand loyalty or drive them away from it. By doing research on the business’s customers, we discovered that customers are not being attended to quickly and this created a cause for concern. Further research was then done to discover what points of access and channels of communication that customers had with the business, where their challenges were and being able to leverage these in the coming design thinking processes to leverage these issues. Creating brand loyalty and customer satisfaction all through mind mapping. This is a tool that I will continually make use of when gathering insights but will also make more use of visualization as a design thinking tool i.e. using visual aids on sticky notes to map out possible flows or user journey’s rather than just the use of one or two words.
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10,636 |
Reflection – Visualization
Challenge & Selection
I am the head of the commercial team in the branch of our company. My goal is to ensure that the effective work of the team allows you to achieve the business objectives assigned to the branch in conditions of limited resources: budget, timing, competitors.
In the process of working with the team we often gather for brainstorming sessions. During such meetings, one of the visualization tools is Ishikawa charts or "FishBone" diagrams. This method helps me to achieve a common understanding of the problem by all the team members performing different functions: marketing, sales, developers of product offers, customer service. After preliminary analysis by all stakeholders of cause-effect relationships, influencing factors and possible problems, the relevant conclusions and decisions are reached in a shorter time, and the decisions made are more effective.
Application
We begin the formation of the diagram with a clear formulation of the key problem, the solution of which is for the team. Next, I ask each member of the team to describe their individual vision of all the influencing factors by uniting them into groups: employees, work processes, machinery and equipment, materials used, as well as the actions of competitors and regulatory / supervisory authorities. Also on the diagram we leave a special place for things that can not be immediately distributed into one or another category. This leaves room for unconventional ideas and creativity.
After each participant expressed his opinion within 30-40 minutes the whole team discusses the results. Next, we introduce changes and additions to the diagram in the possible causes, factors and consequences that were revealed in the process of collective discussion. As a result, we get a comprehensive view of the problem, its causes and possible solutions.
Insight & Approach
This format of the work helps not only to understand the cause-effect relationships and influencing factors in the analyzed problem, but also to expand the knowledge horizon and understanding of cross functional processes among employees of related functions. So the marketing staff is beginning to better understand the processes in the client service, and the developers of the product offerings are getting closer to the sales staff
As a result, by reducing the scope of possible unreasonable and inefficient decisions, we get a list of decisions prioritized on effectiveness. Further, using the Pareto principle, we draw up an action plan.
And it is also very important that the whole team participates in the formation of these decisions, strengthening the team's cohesion, team spirit, and the horizons of employees in related areas of work.
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10,640 |
Design Thinking for Innovation – Assignment: Using the Mind mapping tool to compete as a Deli Store in retail business
Challenge & Selection
As business owner of a local cheese & wine shop within a side street of an urban neighborhood outside the city center I offer premium wine and gourmet alpine products. The products being offered are different varieties of mountain cheese as well as air-dried sausage and ham products. Furthermore, we sell exclusive wines. All products come directly from the manufactures themselves.
As the online business increases and big food retailers exploit the market, we currently suffer a crises in the retail segment, facing a drop of both, clients and sales. Therefore, my team and I decided to find out what features would make the store more attractive for potential clients as well as the customer base. In consequence, the challenge is to attract more customers to both visit the shop and encourage them to buy more items to increase sales. The goal is to compete successfully against online competition and bigger food retailers.
We favour mind mapping because it is an intuitive and creative process. Also, it makes things more visual and engaging. Personally speaking I can use the mind mapping process not only to look into my mind separately, but in the minds of our customers to capture and represent perfectly the current reality and environment. Moreover, we focus on detailed customer meaning instead of assumptions we make. This being said, we can extract the ethnographical insight from the data we gain to emerge patterns and insights of consumers. That gives us the opportunity to achieve our goals to establish design criteria for the idea generation, identifying the challenges and opportunities for improvement and solutions. Obviously, we want to gain more insides to adapt into a successful future.
Application & Insight
We started the process with some ethnographic interviews of random costumers asking them directly what we could do making the store and its products more appealing. Also, we analyzed the latest quality data such as sales of the last consecutive months.
Instead of holding a yard sale demonstrated in the tutorial video section, we arranged an event at the store itself. For that event, we equipped the store with the information we gathered so far, placing it all over the show room.
In a first step, we invited 15 of our regular customers to come and join us for an evening program. We asked for their creativity and intuition for about three hours. After a welcome speech in which we introduced our intentions we wanted them to wander around by their own to get a first impression.
At the same time, we wanted them to mark everything on sticky notes what appeals shoppers. And, of course what does not attract attention. Furthermore, they could note aspects, which they missed on both, the product side as well as interieur details or for example customer service.
Afterwards we divided them into teams of five to discuss and review the exploration of what they think is positive. Also, what they dislike about the shop.
We let them stick their notes on a wall in a separated room inside the shop we had cleared for the event. The goal was to present all the notes in one clearly arranged place.
Finally, we brought the consumers together to discuss the identified insights related to each cluster and let them look for connections in between the groups. The goal was to turn the observations into insights.
After all, we got deep insights and a much better understanding of our customers and what they want and need to come around more often. Those insights helped us to create design criteria. From now on, we could use these design criteria to generate ideas for our retail shop.
For example, we found out that costumers prefer raw milk products instead of pasteurized cheese. Moreover, we actually figured out insight that consumers favor meat products of beef, boar and deer. Less in demand are pig products we had offered so far.
What we also realized was that costumers would love to know more about the production process itself to learn about why buying a premium cheese product or wine makes a difference to purchase an average cheese product in a regular supermarket. Consequently, we plan to set up regularly exclusive cheese & wine tastings, focusing on the information and insider knowledge we have of the products itself. Combining both, have the customer get a better understanding and knowledge about the products, and having them spending a good time in our location.
Furthermore, we discovered that within our product segments, our customers tend to buy more cheese and wine and less meat. This is why we consider to extend our cheese assortment and reducing the meat supply at the same time.
Summed up the situation, it was crucial to identify what we were unaware about so far. Getting the opinions and ideas of our customers will open up more opportunities to solve problems, both to compete with online shops and to gain more potential buyers into the store. All in all, it will help us significantly to step into the idea generation to get on track again for the benefit of our customers.
Approach
If I had the choice, I would definitely go for this approach again as I think it is an appropriate tool. Nevertheless, I would invite more shoppers to our event to get an even deeper understanding of the consumer´s needs and to benefit from a broader consumer horizon. Furthermore, I would ask the attendees to visualize their notes to set free even more creativity for future products and events.
Anyways, what we realized was that the most valuable thing we could gain is to know about the minds of our customers. That is the way to discover our consumers and turn the insights into learning to improve both, our product assortment, customer service for example with exclusive events and improving our comeback rate of costumers.
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10,641 |
INTERCOMPANY INVOICING
Challenge: At one of my past employment there was a challenge to enter and account Intercompany Invoices as the company in recent past acquired several companies and all those companies were using different ERP (Software) for their transaction processing and accounting. The parent company was using another ERP and all those acquired companies had to manually send their transactional details to the parent. It was a great challenge in terms of communication and for Accountants to manually key in thousands of invoices every month and send those details to parent company, most of the times accuracy was compromised due to heavy volume of the invoice, to eliminate inaccuracies there was an additional layer of checks to be performed by the manager which made this process time consuming and not meeting quality benchmark and creating a lot of communication issues which led to frustration and arguments among teams.
Selection: When I was given the assignment I wanted understand the whole flow to map it out similar to what was discussed in one of the topics of Week 1 called “Visualization” as I felt that the process is not streamlined, poor communication and no existing design is causing this issue Visualization was the right tool in my opinion.
Application: I conducted several sessions and invited subject matter experts and the accountants to understand how it is done today, what are the common pain areas faced by the accountants, regardless of the software identify common steps they take to enter invoices in system and invent a tool that can help them do their jobs more effectively and efficiently. With help of visualization I was able to draw a diagram that represented how it is done today, heard stories from different accountants from different segments to develop customer empathy and identify if the synergy can be built so that a common process can be adopted. It took few discussion sessions to identify everything and I was able to map out the design that can fix this problem. Based on our several session we all came to a common ground that we need interface that can automate the whole process so the poor communication, data inaccuracies and other discrepancies can be eliminated. I designed a new interface that was able to automate all the manual part and it was named Evaluated Receipt Settlement, it use to trigger invoice automatically based on the Purchase Order receipt, the only task from accountant was to validate and approve the transaction and it help gain efficiency and accuracy.
Insight: While working on this assignment I learned that most of the ERP do the invoicing in similar way but they may have different way of collecting information, reporting statues and eventually reporting the end result in form of a weekly/monthly/yearly reports, I also learned that bringing people in and discussing a problem help resolve it quickly as more minds collectively think about the same thing and you may get multiple ideas of resolving the main issue.
Approach: Next time when I deal with similar situation I would try to develop my own understanding of the process in question to eliminate communication gaps and speak same language as the accountants were speaking (in this case financial terms), create a picture of the flow so that people can see and start giving their feedback, this basic picture of the current design can help link my understanding with accountants and vice versa.
|
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10,642 |
Challenge and Selection
The challenge was to create a more innovative environment in my campus. With
no one knowing exactly why our institute follows the way of low production of new
technologies, I started out trying to understand better the complexity of the
problem involving departments, students, teachers, companies, politics and
society in creating and motivating creativity on the people inside it. As a student
and 20 years old boy, I had no experience outside math and physics that my
engineering course was teaching me, but had - and still have - motivation to learn
and study things outside my area of expertise. In that way, I joined the student
representation of my course and a research group in the institution to learn
observe and talk with people. At the end of it, I choose to create drawings to
visualize more clearly the complexity of the problem and to share it with
colleagues for insights.
Application
I started out to think in this problem two years ago when I raised that question.
Since then, I did some research on startup and companies cultures, also I started
to understand how the government and the public education administratively
works and why the public workers and students were demotivated to innovate
and to pursue their wills - at the moment I was president of the student
representation of my course. On that way, I not only held conversation with
colleagues and teachers but also members of the administration of my campus
about it. All of them had something to add to the understanding of the problem.
Not restricted to my area, I went to a startup meetup, a Social Good event and
many lectures of the innovative area, one of which was with a CEO of a company
called WeGov here in Brazil that focus on innovation in the public service.
Furthermore, I spent time hearing podcasts and reading topics of politics,
economy and other themes related with culture and environment for innovation
on the public service. By the time, I was able to join a lot of information from
different areas and start my own projects to test the assumptions I had. However,
one moment I stopped and tried to build a study group for innovation in the
campus to deal with the core challenge. That was the moment I used the visual
thinking tool.
I have put all information I have gathered in drawings with the understanding and
correlation with all the departments of my campus and I submitted that to my
colleagues for insights. The drawings showed the relations of the campus with
external companies, inside departments, students, educational problems,
barriers that exist in communication, autonomy of students, teachers and
members of the administration, and questions of how to innovate, motivate, be
effective and create a sustainable system of research and innovation inside our
institute. All of which I imagined and have noticed in the way that had some to do
with the lack of creative and innovative culture in the institute.
At the end of it, my colleagues gave me various insights and that showed me that
my first assumption I had - a group of study that would solve the problem – was
not sustainable. The insights showed that maybe others solutions could be more
adequate in solving the problem. Today, we are trying to implement many ideas
we had in the next stages of design thinking.
Insight & Approach
When researching and asking questions, I learned that people always have some
solution in mind, but that was not always the best solution. At the moment they
try to implement those ideas and fail, the time spent to win the absurd
bureaucracy added to the exhaustive routine they have is very frustrating, that is
a great factor of demotivation and it is passed away from the older to the younger.
I visualized that the poor comprehension of the full system was creating bubbles
of conscience in each department. Furthermore, this comprehension was
different even between students and teachers of the same area.
My insight in that case is that when I collected all the information and passed it to
my colleagues, their insights and ideas were more creative and could win more
barriers in the system. Next time I will focus on gathering more information for a
more depth analysis of the problems to pass that on, in hope of empowering
people and to find new interesting solutions.
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10,648 |
Mind Mapping
Challenge – I was part of a team in a pharmaceutical company that was preparing to launch a new product. The challenge was there were 100 products already available in the market and they were already well established. If we launched this product we will 105th player in the market and we will be entering the market almost a decade later than earlier entrants. So now if we launch the product the chances of recall of this product and prescription by doctor will take a huge effort
Selection – Mind mapping is the tool we selected to understand the patterns and ideas emerging based on our market research and insights collected by talking to doctors and 3rd party survey of patients.We selected the tool because of enormity of the data and diverse nature of the data.The idea to use this tool was to identify any big idea or pattern emerging
Application – When we used mind mapping (As beautifully explained in week 3 video by Neha Kumar) as a tool to decode the immense data we collected by talking to doctors throughout the country and analysing the survey, two patterns clearly emerged
Doctors said there is lack of compliance in patients because they were not taking the
tablets because of difficulty in swallowing which is a common problem in the age group for which the medicine is prescribed
Patient survey gave us the insight on currently available tablets being too big to
swallow
Mind Mapping helped us identify two patterns
Difficulty in swallowing Big size of tablets
Insight -So we decided what if the tablets are smaller in size but equally effective. This will address both the problems of both the stakeholders. This idea was translated and a smaller tablet was introduced into the market and even though we were late entrants our sales zoomed up and soon we were the among the top 4 brands.
I have realised the power of design thinking. The answers are all out there,we just need to ask right questions. Design thinking helps us to ask those right questions. Once you ask right questions and gather data, identifying the patters becomes of utmost importance and again design thinking with tools like Mind mapping really helps to get there. Design thinking shows you the path of how complex problems can be simplified and how beautiful solutions can be designed which can make a great difference in the lives of the people
Approach – Going forward I would like to use mind mapping as a tool to identify the patterns from complex data points. After using mind mapping my approach towards problem solving has become more fun, helps me to get to root cause of the problem and design solutions which can address the need.Going forward I would like to use all the tools like visualization,storytelling and learners launch to design comprehensive,scalable, problem solving solutions
|
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10,649 |
Yu Wang
Challenge
In the payments industry, one of the challenges is how we can help our merchants increase their sales through higher conversion rates and basket sizes. This could be via various ways to generate demand such as promotions, marketing, etc.
Selection
As mentioned in the lectures, ideas are many and usually not good. Hence, I needed a way to be able to sieve out the good ideas from the bad. In my organization, there are many stakeholders with varying priorities and needs and allowing a diverse group of stakeholders to discuss and be non- biased is very important to prevent group think. As a result, I have decided to select the learning launch tool from module 4.
Application
I start the process by gathering all stakeholders into a large Zoom meeting (this would be a large meeting room during pre-Covid days) to brainstorm. After brainstorming, everyone will write their ideas on a Google Sheet and we will try to cluster the ideas into certain categories (or business concepts).
Once we have identified these business concepts, the next step is to identify the hypothesis of the concept. For example, providing promotions will help increase traffic and basket sizes. Next, we will need to identify the key assumptions that will make this hypothesis work. In this case, it could be that brands must be willing to fund or co-fund the amount.
Once we have identified the key assumptions, it is time to create an experiment to test it. I will first need to find the key stakeholders who will be involved, for example, sales to reach out to the brands, marketing, and operations to configure the promotions, and analytics to track the performance before and after the test. Ideally, this experiment should be carried out on about 5 to 10 merchants during a non-sales period to prevent any skewing of sales data.
After the experiments are completed and collated. the team can decide if they are satisfactory and if we should go ahead or pivot to another solution.
Insight
What I have learned from this tool is that it helps reduce confirmation bias and group think. This allows ideas from less senior and vocal individuals to be surfaced to the rest of the team. Often, in most organizations, when ideas are suggested by a more senior person, people are less likely to disagree and tend to agree and this can be dangerous.
Through this tool, we can better brainstorm and select ideas on a more pragmatic and non-biased approach. Through experimentation, it also allows the organization to test and fail fast before spending too much time on development.
Approach
If I do it again, I will try to incorporate the other tools discussed in the course such as visualisation, storytelling and mind mapping to better enhance the design thinking process. For example, visualisation of the problem will help the team better identify the issue and could lead to better brainstorming of ideas.
|
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10,651 |
Final Assignment
• Challenge & Selection: Storytelling
I, at present, work for a company that provides Waste Management services. The main goal of the company is to offer the best and most sustainable way of processing any type of waste that a company might generate. To tackle this goal we create a Zero Waste to Landfill Program where we stablish very concrete strategies on redesigning, reusing and recycling inside a facility to generate savings, incomes and more efficient process that will eventually become a positive impact on the environment. Even though we´ve worked very hard on the program, we´ve face difficulties on selling it. Convincing people that they need to invest on this program to see the benefits for themselves. So that´s the challenge I´ll tackle in this assignment through Storytelling.
• Application: Selling
Selling and Storytelling might be aswell cousins, or better than that, brothers. After some experience on the area of selling and marketing I´ve come to the conclusion that you need to have a great story to sell a great service. As I´ve mentioned before, we are trying to sell a Zero Waste to Landfill Program, which we believe is a great service, but up to now, we lack a great story to sell. What I would do with what I´ve learned with the Design Thinking for Innovation course is to create that powerful story. That would go as followed:
As most of you know, we as a world, are going through difficult environmental challenges. Which we are mostly responsible for. Every day we watch the news to learn of new forest fire burning, new species disappearing, diseases, and so many plenty more. What are we doing to solve this? How are we working as a whole to make things better? Is there a way we can take this as an opportunity to become a better company?
Through our Zero Waste to Landfill Program, we work as team to reach environmental goals at the same time that makes your processes more efficient and even create an income out of better waste management strategies that will review every point of waste generation to redesign it.
• Insight & Approach: Why it works
Storytelling works as it invites people to solve a problem. You will want to establish the problem, list what consequences it has and what causes it. A cause will ignite people, unite them to solve the problem. As my story said, I indicated that we as people, are the cause of what is going on, on environmental matters, I make us responsible and accountable of what we can do to solve it.
Is stated with simple words so anyone could understand the story no matter the position there at. It´s emotional, so creates a connection. It builds suspense as it makes you wonder what the solution might be. States questions, but they don´t remain unanswered, we solve the problem, but together, with the client. It creates moments of reflection and the word used, makes it relatable. What I´ve learned by tackling this challenge through storytelling is to always create a kind of bond with whomever your trying to sell your products or services to make yourself what what you´re selling, relatable to what they need. To successfully fulfill their expectancies and to convince them that they need to invest in you, your great story and your great product/service.
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10,655 |
Example Reflection – Visualization
Challenge & Selection Visualization is one of the tools that I use the most in the different improvement projects in which I have participated as a public policy consultant. Both in team meetings and in follow-up presentations with the client, we usually use different visual resources to illustrate, describe, simplify, synthesize and, especially, capture the most important elements within complex problems. In particular, I would like to highlight 3 visualization techniques that have been especially valuable for me to define key problems, the scope and limitations of the project to be developed, as well as the delimitation of relevant actors and their interests. These are the problem tree, the objectives tree and the actor’s map. Application A problem tree is a technique that consists of establishing a model that seeks to explain the causes and consequences of a given problem. When it is my turn to lead meetings in this initial exploratory stage of the project, I begin by writing on the whiteboard a set of preliminary statements about the various possible problems facing our client that prompted our engagement. However, I do not unveil them until the end of the meeting. In fact, I first suggest to each member of the multidisciplinary team to come up with new hypotheses based on a series of triggers. This process is repeated as many times as necessary until the ideas contributed saturate the content obtained. From here, the aim is to put these statements in order and structure them in a cause- and-effect relationship, so as to determine the central problem to be tackled. Similar to a tree, the main problem represents the trunk, the roots are the causes, and the branches are the effects, reflecting an interrelation between the whole. Thus, the possible central problem is placed in the centre and the direct and indirect causes are derived towards the roots whereas the direct and indirect effects and the final effect are derived towards the branches. This allows us to clearly establish a relationship of causality and assessment that helps to consolidate one of the main turning points for the success of any improvement project: the correct definition of the problem. The objectives tree is the positive counterpart of the problem tree. In effect, it is a matter of converting each of the problem ideas that were grouped as causes, central problem or effects into affirmative sentences. (the "to be"). For example, if the central problem which we had identified is "Education department officials have not been adequately trained in the use of a new data processing system", we replace it by the following sentence: "Education department officials have been adequately trained in the use of a new data processing system". In this way, the latter becomes our central objective. The same is done with the different ideas in the problem tree and, depending on their location, direct and indirect causes are transformed into goals and effects into results. The final step in this process is to decide what activities will be proposed to achieve the central objective of the project. For this purpose, the results obtained from the objective tree are taken as a reference.
At this point, team meetings are set up, as well as meetings with the client and the different alternatives for action are presented. In this type of meeting, the aim is to identify possible barriers and impediments that may not have been considered and that may hinder the implementation of a particular solution. Insight & Approach What I have learned from my experience with the use of this type of visualisation technique is that it allows the establishment of references and guidelines that help to clarify the underlying problem, prioritise and measure the impact of each of the conflicts identified and specify the guidelines for action. This graphic resource, which can be condensed into a single diagram, allows us to visualise the challenge as a whole, facilitating multiple instances of feedback, while ensuring that both the team and the client are talking about the same thing. Likewise, the integral vision provided by this technique allows us to delve into other aspects of the project, such as the analysis of stakeholders linked to each of the problems identified, as well as the identification of who will be the officials or people in charge of acting as catalysts and managers of the proposed changes. In the future, I intend to better integrate other tools that contribute to the generation of innovative ideas based on design thinking, especially when it comes to projects where we have the possibility to iterate and test small-scale but real-world models of action.
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10,656 |
Mind Mapping
Challenge and Selection:
The most important tool in design thinking process is the mind mapping. Mind
Mapping is the kind of flowchart that helps us in identifying the needs and give a sequential order to follow in achieving a completion of product. I mostly use this process to show my fellow people who are involved in designing the product. This also shows the needs of people, idea that has been generated and the technology that can be used. This also helps in identifying the scope, boundaries, key elements, and relationships between elements to consider when identifying pain points and opportunities for improvements or solutions.
Application:
I start this process by taking a white board and a marker then start drawing the
base structure required for completion of the product development. In the next step I include the materials needed followed by the materials available. Then comes the machinery required. Then I draw the relationship between these things. The most important thing that should be included in the mapping is the requirements of the customer. This makes the major structure. At last I include the marketing strategies and social media promotions.
For the activity, I will divide the stakeholders into groups of 5-6 participants each
representing a different organization or area of interest. Each group receives a pen and a paper for presenting their ideas and drawing their mind maps. Then I make a note by myself that includes 1) What key elements are missing from the maps?2) What would be the change so that product development is easy.?3) What key insights we have about the relationships between the entities in your problem space? I give them approximately 20 minutes to discuss the problem and to present their chart.
Insight & Approach: What I have learned from conducting this exercise with several groups is that
while drawing the mind maps, we have a clear picture of what we want and steps that should be followed for achieving this. This helps in having an idea of the product with its an and business goals. This helps in identifying flaws and gives a solution for rectifying them.
Since I discovered that the most valuable aspect is the drawing of mind maps next time, I would use the Mind Mapping activity as a point which helps in clearing doubts and finding a solution if an error is found. This is a key element in the product development that makes the designers work with ease and no troubles.
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10,659 |
When Storytelling is used in the Design Process? The design thinking process ensures the user evolvement in every stage to build a user- centred solution. Therefore, the storytelling is used throughout the design process, yet there is a different usage goal in each phase. Generally, the storytelling can be used as three pair phases; problem framing, solution framing, and solution implementation.
Problem Framing This stage comes early in the design process. It aims to explore the problem to build an accurate understanding of the main issue that needs to be solved. In the problem framing stage, the storytelling can be used in this explorative initiative. It helps the design team to engage with the user to define the problem using a qualitative data from the consumers.
Multiple storytelling sessions can be held with the consumers who meet with the persona characteristics. Then, the data can be collected and analysed to build a generalised idea about the problem. The advantage of using the storytelling tool is that it helps to create empathy with the problem as the consumers tell their stories from their own perspective describing their pain points in the process. It helps to build a persona empathy map about the consumers’ feelings and experience. Solution Framing In the solution definition and prototyping stages, the design team would number of potential solutions that need to be tested and evaluated to understand which the best solution from the user perspective is. In this stage, the storytelling can be used again in this stage but with a different purpose. In this case, the team tries to understand which solution is the most appropriate for the consumer. The storytelling can be used in this part of the design process to build a two communication with the consumer to validate the efficiency of the solution. In the prototyping stage, storytelling plays an even more critical role as the consumers can use the solution and provide feedback to the design team. The team will be able to observe how the consumers use the prototype solution and build a realistic understanding of the suggested solutions.
Solution Implementation One of the practical features of the design thinking process is the ability to get consumer feedback about the product or the service to improve the product in the future. Here, the storytelling can be used to explore how the final product is used in real life and how consumers interact with it in their everyday life. The information collected from the feedback sessions are usually used to improve the future versions of the product.
While the storytelling can be used in different stages of the design process as above, it is a suitable tool to collected personalised experiences from the consumers. It may be hard to build a generalised data based on it because of the different nature of each consumer’s story, but I believe this is one of the strengths of the tool. It helps us to understand the empathic experience that the users face when using a product or a service. This unique strength point can be valuable for the design thinking process especially when it targets specific problems such as medical interventions or personalised use cases.
In sum, the storytelling is a powerful communication tool that enables us as a human being to understand more about our emotional experiences. This makes it an effective method to
use during the design process. It can be used during the design thinking process phases with a different goal in each stage. Storytelling can help us to gather personalised emotional data about our consumer’s experience which can be hard to collect using other research methods such as the survey and consumer journey mapping.
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10,662 |
Challenge In a strategic planning workshop for the IT division of my organization, we gathered our IT managers to identify changes necessary for our division to deliver enhanced values to our organization as well as plans to achieve them. We were to focus on five areas: Cybersecurity, Agile Transformation, Empower our Business, Future-Ready Workforce and Platform Strategy. By the end of the one-day workshop, we were to identify and align common future-oriented visions in these areas and concrete steps towards these visions.
Selection This workshop was expected to require a lot of idea generation, exploration and pattern findings for our task of “designing” our vision and workplan. As mentioned in the video lecture, visualization allows us to access the non-verbal, creative part of our brains normally not used with just conversation. With the advantage of a visual tool over plain discussion, we sourced for a visual canvas tool: 5 Bold Steps Vision by David Sibbet of the Grove International to guide our flow of the workshop. This tool serves as a template that through several rounds of collaboration, the canvas was to be filled up while our visions and steps to achieve them are formed. The canvas template that was used in our workshop is shown below.
More details about this tool can be found at this link: https://designabetterbusiness.tools/tools/5- bold-steps-canvas
Application We formed our IT managers into 5 groups with 6 to 7 members each to focus each on our identified areas of concern: Cybersecurity, Agile Transformation, Empower our Business, Future-Ready Workforce and Platform Strategy. Each group went though three phases of ideation: Phase 1 – Vision elements and Vision statement; Phase 2 – the Bold Steps; Phase 3 – Supports, Challenges and Underlying Values. During each phase, members wrote their ideas into post-it notes and sticked them to the canvas template provided. Members were also free to re-arrange and form cluster with the post-it notes as themes and patterns emerged.
Upon the completion of the ideation phases, each group explained their canvas to the participants. Participants were free to walkabout to examine other groups’ canvases closely, ask questions and give comments. Based on the questions and comments from the participants, each group further refine on their canvas. The purpose of the workshop was met with the visions and steps (workplan) recorded in the five canvases produced.
An example of a filled canvas during the workshop is shown below:
Insight During the workshop I observed how a visual tool can guide ideas generation effectively. I also observed how post-it notes were re-arranged and themes were identified. The workshop will not be as effective if conducted with only conversation and discussion without a visual aid.
The canvas also served as a great communication tool when group members explained their ideas to the participants. Useful conversations were also sparked between group members and participants which triggered even more useful ideas and insights.
Approach The workshop was a success that met its objective of identifying a set common agreed visions for our divisions and our work plans to achieve the vision. In future workshop we will definitely use similar visual tool to guide our program flow. There are many similar visual tools for different purpose and for example this site gives us a good repertoire of visual tools: https://designabetterbusiness.tools/
|
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10,668 |
Example Reflection – Visualization
Challenge and Selection
The first tool I used was Visualization, which I used to reach a common ground of understanding of a problem between a group of stakeholders/people before attempting or clearing their problems by giving them the solution for it. I have used this approach for this one tutoring organization, who wanted to mix technology applications with studies, like- smart classes or e-classes, to make toddlers/kids and parents understand the basics or educational concepts with ease.
Shapes and figurines make it easier for anyone to understand a problem as you have to look at graphics which can be easily interpreted by human brain and can also be remembered for a long time as compared plain old boring texts. I have used the technique of using shapes and figures to identify the problem domain and with help of adults/parents and various stakeholders, tried to solve the pain points and opportunities where improvements can be done and solution can be provided.
Application
I started the process by dividing the audience into two groups A and B. Both the groups were divided into sub-groups of three, group A was the group which was accompanied by shapes and figurines for their questions and solution to them, and group B was the group with normal text question and answer to them. The problems I chose were from the given study material or books which has created a lot of fuss amongst the audience. I created like a chain/set of questions which was to be answered by the given shapes of figurines to them (for group A) and with normal text answer (for group B), if the answer was correct it will move to next question, if it’s wrong, best suitable option were provided and was asked to choose the best option which will match the answer.
By end of this activity, I handed out feedback forms to the audience and asked them to fill it on the basis of the session conducted.
Insight and Approach
The results were in, and what I’ve learned that the Group A audience was able to answer much more clearly, they were able understand and remember the answer at the end of the session, they were in a much better mood and were much more engaging. On the other hand, Group B was a little stumbled upon the answer, they forgot most of the answers and were also not able to understand them properly due to which they were in a bitter mood.
These results were shocking as we can see how much shapes and figurines can make a difference as compared to same plain old boring text not only physically but mentally and socially also.
Since this was a small scale session not much of a research could be done upon but I have learned using visualization method, this is a tool which can be used in many different ways and in various fields also. By using this tool, people not only understand thing better but they also remember it for quite a sometime and are able to grasp and absorb it better, plus you get much engaging and happy audience.
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10,669 |
Challenge & Selection
I am working for an international chemical company, as sales coordinator, our main task is increase sales but our bigger challenge is to improve the coordination for all activities of the stakeholders (production, marketing, supply chain, technology, legal sales resp. customers, distributors, logistic, etc….) within the larger organization and departments, we are kind of interfaces and decisions approvers. Like in every large company, one of the most consuming energy and killer motivation is complexity in processes. Process are supposed to help improve efficiency but they can quickly get out of control, I am very lucky to be part of a very diversity team and I love the change to work in a very international environment but so many different cultures dealing with so many complex process and different cultural customers can lead to many intern conflicts.
I have chosen Mind Mapping tool, because I think it is a very powerful tool for a high performance culture for a long term success, we need to take advance for the very diversity environment we are working with, be open to new ideas and hungry for progress, our job requires paying attention to what customers want and need but also it requires improving operation processes. This tool is the step to stablish the criteria for generating a lots of ideas to lead to more creative solutions and transform them into something tangible. This tool supports the process of innovation.
Application
We are struggling with lot problems, as result of a couple of different factors that happened at the same time; productions technical problems, the biggest wave of high demand of our products, a lot of new projects started and more… We have to learn how to deal with this new situation where our capacities were not enough to cover the demand. This provoked a bottle neck in almost our production lines. We focused first on putting out fires, improvising solutions to the customer needs, giving priority to bigger customers, etc…. this situation generated a lot of extra workflow, trying to fit demand, generating forecast and matching them with production capacities, backlogs on deliveries that have a snow ball effect. This situation generated also a lot of intern conflict, conflicts of interest from the different business units, market segments and also a lot of frustrations and demotivation from every stakeholder envolved.
After collecting a lot of information and quantitative dates, and also dates about people, about ther feelings, their frustrations, the task and the rolls all have within the organization. We will start to use this material to understand situation to generate solutions we need. we will go some through workshops from all the stackeholders (15 people), the purpose of this workshops is to gain clarity about the priorities and needs, focus on how to process all in a better way that able us to pro act quickly instead of post acing, they have to take notes on all process and datas and note what fits what not or what could help. I will use some question, like what you would do if you were a programmer? How the needs of customers will help us to make decisions? What information you think you will need to plan the productions? How information about customer’s needs and business strategies will help you to make decisions? What information do you need to know to know what product should be produced first, more or reduce….? What you would do to provide a better service and optimize the production at the same time.?
Insight and Approach
What I expect is that this helps to align the organitation around a commun understanding of the problem and share insights and learning from the problems other are facing. I think by applying the mind mapping our team will identify process that can be improve and what is our contribution to work together aligning interests.
This course of desing thinking will make us to rethink the way we are working and innovate how we frame problems in a way we are not only solving them but also it gives us an opportunity to adding value at what we do and offer. It would trigger our intern motivation to face new situations reforce our confidence and why not make us even better persons. What I really like is that the course invite us to a deep reflection on how to improve in any aspect of my life. I am very thankful for giving me the opportnitiy to re-invating my creativity
|
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10,670 |
Application - Visualization
Challenge
The problem we were facing was to digitize the process of order tracking and delivery for the MTO type of customers’ orders which involved multiple stakeholders ranging from sales & marketing, customer service team, SCM team, plant operations, finance, quality and logistics team for our home textile business in which there are more than 100 orders which are open at a single point of time and tracking each orders within customer required/committed timeline manually becomes a challenge.
Selection
The tool selected to identify the problem and map the entire process and value chain was a visualization technique of value stream mapping. Since a very large number of stakeholders were involved in the process from different departments and locations, we decided that the best way to bring everyone in the same page and for a common understanding was a visualization tool.
Application
Then interviews were carried out with all the stakeholders differently and a value stream was prepared capturing the flow of information, stakeholders involved, requirement and output/value addition from that process. Once a draft value stream mapping was done we conducted a workshop with all the stakeholders’ representative and show cased the mapping. Discussed with all to identify the redundant steps in the process, duplication of work and effort and areas which can be automated for the seamless information flow and visibility of the orders. Then we finalized the new To Be process mapping through the visualization method of value stream mapping.
Insight
In carrying out this exercise we were able to identify the duplication of work and effort in the entire value chain and were able to reduce the process lead time by 20% from the current 40 days to 32 days. In the journey through bringing everyone in a single page through the visualization technique of process mapping and value stream mapping, the buy- in from the stakeholders were also fast and easier. We developed a new module like a ticket management system for the order tracking in which we mapped all the department and their spocs and defined a mutually agreed timeline for completion of the tasks with all the stakeholders.
Approach
After completing this project when I look back, I think I could have further improved the usage of my visualization tool in the form of conducting 2 workshops. First one at the time of defining the problem statement and capturing the as is process in a one day or a half day workshop rather than individual interviews and then next workshop to delve into the feedback and brainstorming for the solution of the problem and arriving at the TO BE desired state through a visualization tool.
|
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10,671 |
Assignment - Learning Launch
1. Challenge
Together with my team, consisting of customers representatives and our consultants and service designers, we are working on creating a new concept for healthcare services that could be offered to companies in Finland. (occupational healthcare service)
Our client is a large insurance company that also provides healthcare services. The business case for the digitalized and mobile healthcare services, relies on using as much digital services as possible. We can see from the numbers that if we can move a great portion of the non-urgent face to face meetings with healthcare professionals into a mobile and/or digital service, the more customers we can serve (with a fraction of the cost) and focus the possible left-over time of doctors and healthcare specialists on the more complex medical cases that requires face to face meetings with a doctor. This would also help to improve the quality and variety of the total healthcare service that could be provided to a company.
This is nothing new anymore, but we want to create a service that really creates value for the end-user and the company that provides the occupational healthcare.
In the first phase we are focusing on the end-user digitalized services.
These mobile digital services includes:
• self-evaluation based on questions and health data
• chat services that are partly chat-bot-based, partly conducted by healthcare professionals
• online/video meeting with healthcare professionals
• medical records
The challenge we are addressing is to gather enough customer insight about these digital services so we can focus on developing those that really matters (if any at all) and also find specific ways of creating these services so that they will be the best on the market. In other words – where should we focus our development resources and funds on to create most value for the end-users.
2. Selection
We had already conducted several service design steps (visualization, story telling, defining hypothesis, tested some hypothesis with customers in interviews, reframed the hypothesis and some mind-mapping) in the project and had gathered enough information for learning launches. Now we wanted to test what the end-users really think of the service and test the hypothesis. By this we excepted to get deeper information of the buy ins of the service, what really matters in the service, what else we could offer, what kind of information is key to have in the service and how the informations should be presented, tone of voice etc.
3. Application: Describe how you applied the tool you selected to your challenge (e.g., what you did and
how the tool was applied effectively or ineffectively).
Together with our service designers we first made some sketches of the digital services and conducted some customers tests and test interviews. We wanted to see how the end-users react to the service, what kind of choices they would make if they would use a digital service for a medical issue instead of calling a doctor or book an appointment. This gave us some more information about our hypotheses and helped us delineate key assumptions into a first demo version. We used the tool
Invision to quickly demonstrate the service flow with pictures in a click-through demo. This further gave us information on which services we should concentrate on and which services and ideas we might put aside. Then we did some more tests and filmed the reactions customers had when they made some choices in the service and focused on those moments we saw some hesitation. We further interviewed the test persons (end-users) and asked why and what made them to do the choices, what was difficult, what was or wasn’t relevant info and so on. With three rotations, we started to get a frame for the first real release of the digital service.
Finally, we chose a customer (company) with which we conducted a real-life test of a chat based service for the first contact when they needed the help of a healthcare professional for example in the case of flue and possible lab-tests. This first real learning launch has just started.
4. Insight:
We gained some really important information by using this tool. For example:
• We found out that one of the most critical information the end-users wanted in the service was easy and understandable info about lab-tests and medical records. One of the most irritating thing in other services was that all of the info was written to medical experts, not the patient and certainly not in a language that is easy to understand without having to google it
• Chat as a service was greatly appreciated by all of the customers. The learning launches helped us to find a nice way to combine chat, pictures, video and medical records in a visually nice flow
• Self-assessment and self-measuring is not interesting as such. If you have some medical issue you need to address and follow-up, then this could be relevant
This also helped us to choose some quite easy to implement solutions, instead of some superfancy application. Our project team and customer really believes that we saved a big portion of the total budget and that the first launch will be out faster and address right problems.
5. Approach:
We have used this approach many times before in our company for many clients and it is one of the key tools we use in service design. We try to learn and change the way of doing things all the time. In this case we could have used the help of healthcare professionals even more. In the first live test we are now doing, we have learned some valuable things from the healthcare specialist side within the service that we could have used even earlier. So, when doing learning launches, try to get all the needed professionals and stakeholders with you in early stages.
|
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10,672 |
Dip Ari Assignment on- Learning Launch
Challenge Calming my restless mind by giving it false hope of that very soon I will create something of my own, I entered engineering college. There were numerous ideas I had to try out and become self-sufficient, or as it is said, to become an Entrepreneur. I met with dead ends much sooner than expected and couldn't catch that why during the starting years. In my 3rd semester, I decided to take a big leap of finally creating a servicing company which would majorly run through my connections made in previous years. But again I met with the same end, I couldn't launch/ expand it at all. With a team which consisted of brilliant people, the company was put at hiatus in June of 2015. I felt stuck and in the hour started to explore anything which would help me.
Selection Pinpointing the reason behind the voids was one of the major milestones. I selected Learning-Launch tool without even knowing it that time. I put up all the reason why I started and where I want it to go. Breaking up the big aim into small parts and learning to achieve them and launching it with fast prototyping technique looked just fine at that time. I selected different tools to clear up the bigger picture and even for the starting steps. Mind Mapping played a major role, one such without which it would all be chaos again. But it was all done without the knowledge of "Design Thinking". Mind Mapping sorted it all out and things looked more clear, interesting and easy to grasp.
Application For my first learning launch, I focused on the structure/execution of online marketing and targeting tasks. In particular, I wanted to see if it could structure tasks, projects, and processes to adapt the methods of project management such as SCRUM while bringing in a good amount of beneficial data. Had to plan time-boxed specific meetings, reviews, etc. in an effort to become more agile. The assumption that my workflow was hindering me came out to be true and I decided to opt for better management procedures.
Other time came when it came to selecting a team and this time I knew that I didn't need brilliant people but those who have various perspectives of seeing things and can work in uncertain situations. Mind Mapping came foremost where it allowed us to interact and understand each other. Especially my complex idea was now beginning to unfold at a better rate than before and best of it was everybody had an idea of what they could do.
And last was applying prototypes, failing cheap and fast. It saved us a lot of bucks and helped us in understanding the market more in-depth. There is a lot more going on and we are still in this phase though but things seem much better as of now.
Insights By applying the learning launch tool, our team identified our assumptions and designed launches to test accordingly. With that we thought through anticipated results, anticipating to find that a more agile approach would improve our workflow, can't let it fail me this time. The actual results were slightly different from what we
Dip Ari Assignment on- Learning Launch
envisioned: while our team was open to the prioritization of tasks and process, the market gave us concerns. Moving forward, we are still amending and applying approaches which grab us a unique viewpoint in the ever-changing market. The ongoing incorporation of insight is particularly important at this stage, as launches come before a full rollout in the design thinking timeline.
Approach Given that my team and I have previously operated several design thinking activities/tools and are at this stage in the timeline, the learning launch is a suitable tool. As previously mentioned, we are still learning from the past launches and hope to incorporate this insight into future launch designs. Future launch designs should reflect insight gained, progress made, and come closer to a compelling solution ready for our expansion and somewhat of a grand launch.
|
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10,674 |
CHALLENGE My family have small business in the insurance sphere. My mother and I have four offices in the different cities in the region and working as the insurance agents of the biggest local Ukrainian insurance company. Our main challenge is to increase sales of the different insurance products in order to get profit and expand business. SELECTION&APPLICATION Based on our challenge and taking into account all goals and tasks, we decided to use “What is? - What if? - What wows? - What works?” model. We really like this model. At each stage, my team used appropriate tools. So how did we think and act. 1/What is? We started with exploring current reality. We analyzed the Ukrainian insurance market from the insurers’ side and got all necessary information about products, prices and marginality of main players. However, when we started to analyze the insurance market from the client's point of view, we defined some problems/insights. The Ukrainian market of insurance is saturated with different insurance companies that offer huge number of products. For client it is very difficult to choose the right product, to understand condition and compare prices. The clients spend a lot of time usually. Having all this information, we moved to another step of design thinking process. 2/What if? Due to the brainstorming meeting, we got many ideas, but the most relevant idea was “to save time of our clients and help them to choose the best insurance coverage available in Ukraine”. To do this effectively we could with the help of the online service - web-site. We were very excited about this idea and started to develop concept of our future service in the cooperation with the website development company. Together we came up with the concept and design of the site. In Ukraine, online services in the financial sector are just beginning to develop, so the main feature of our web site should be simplicity. At the same time, we must offer the best offers that are available on the market. In this sphere, we have only several competitors (their services are not so popular because of complexity). At the current period, the online insurance market is not highly developed yet, so we have the opportunity “to win a share”. 3/What wows? Thus, we became to the next stage “What wows?” and create rapid prototype of web-service. We developed and launched the web-site «INTEGRA online insurance» (http://service-integra.com), that provides the following types of insurance: auto, property insurance (apartments, houses, commercial property) and travel insurance. We chose six best and reliable insurance companies as partners. So on the web site you can calculate prices of different products by yourself and choose the right product, or you can leave a request. Our clients do not spend their time – it takes 10 minutes to issue a policy and order a delivery. Moreover, we offer maximum discounts and bonuses (because we have savings on renting offices). 4/What works? Now we are still testing our service and trying to create it more “client friendly”. We are finding some mistakes, but we do not stop improving our service. Our first clients have been providing useful feedbacks on our website and having “customer experience”, we will be developing the service.
INSIGHT & APPROACH This four questions model allows decomposing complicated problems. My team and I were really inspired by the whole process. This model helped us to be more innovative and think outside the box. Using this model, we have got a lot of information about our clients, about our talents and capabilities. Now we want to use more tools and methods in our daily professional life. The idea of a quick prototype helped us a lot. We saved our resources and reduced risks. Due to the customer co-creation we got all necessary information about customers and their behaviour. Such amazing tool as visualization were used almost in every stage of the whole process. Our web site was designed in cooperation with agency, nevertheless my colleagues created many options by themselves. It was very interesting. What I have learned from the whole process is that using different design thinking tools, we can change our way of thinking and “solve” even mysteries. The most valuable moment is that we are sharing our thoughts and learning from each other.
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10,678 |
Storytelling – How I used it to create empathy for our customers
Challenge & Selection After I joined a new company, I was tasked with the further development of a new product that was released on a rather new market. In my role, I was responsible for a team of developers in the research and development department. Starting the project, it quickly became apparent, that there was a very incoherent picture about what further steps should be taken in the future development of this product. In order to answer this question, I conducted interviews with a diverse group of people as part of the “What is?”-phase. One of the key insights, that was revealed during this phase was that the majority of past and present discussions strongly focused on technical problems that the product would have to solve going forward. However, what was missing at the time, was the insight of where these problems came from and why they were important to consider for future development. Essentially, there was no common understanding about who the customers of this product actually are, what challenges they are trying to solve with our product and which applications they are having. “Storytelling is the difference between solving a problem and creating a cause”, says Lee Palomino, Global Leadership Development Director at Mars Inc.1 Thus, storytelling seemed to be the ideal tool to create empathy for our customers, their pains and challenges. My goal was to create and use detailed stories about our customers in order to clarify the cause as the basis on which to decide for new features and development steps to take for this particular product.
Application In order to learn and to create real-world stories about our customers, their particular pains and applications and how they use or wish to use our product, I approached and interviewed a large variety of potential diverse customers. In addition, I conducted interviews with several sales employees, who shared their insights with me. Next, I had to consider who my audience would be. It turned out, that a consistent picture about the customers for this product was missing across departments and levels. Thus, the stories needed to generate value for developers, superiors, marketing and sales employees alike. They needed to be tangible, short, easy to understand, with a good balance between a high-level overview about the customers’ application and technical details. I decided to simplify and abstract the actual customers into “personas”, who could be taken as an example for a larger group of customers. The personas I created were described with a name, age and occupation, even certain character traits, all based on real encounters with our customers. I described their motivation and what they are trying to do, what their application and particular problem is, how they are trying to solve it and how our product helps or could help in this endeavor. I told the stories about our customers in several separate meetings in smaller groups as well as larger diverse groups, consisting of colleagues from different departments.
1 From Design Thinking for Innovation, University of Virgina, Week 2, „Video: Storytelling Tool“, https://www.coursera.org/learn/uva-darden-design-thinking-innovation/lecture/PAXCd/storytelling-tool
Insight As it turned out, this approach was not only beneficial for us in the development department. Here, the stories helped me and my team greatly to identify the next steps for the future development of this product, which was my initial goal. It gave everyone tangible examples on which to base technical discussions and solution ideas on. The team started talking about how they could solve the problem of particular personas, even calling them by their names and actively changing perspective from a technical point of view to the customer’s point of view. In marketing, the stories sparked new ideas on how to market the product, which customer groups could be targeted with which topics. The most unexpected outcome for me was generated in the sales department. Hearing the stories and being able to relate to the customers and their problems, some sales employees felt a lot more confident in approaching potential customers. As they now knew more about many of the more common customer problems, they felt better prepared to enter this still rather unknown market segment. It had a positive effect on their motivation and even led to people challenging each other about who would probably make more sales this year. This overwhelmingly positive and unexpected effect generated by the storytelling tool strengthened my confidence in applying design thinking methods even further.
Approach Having witnessed the strength of the storytelling tool and the value it generated across departments, I would choose a similar approach for future development projects. In hindsight, I would probably combine it more with the visualization tool, in order to bring the personas and their stories more alive and even more relatable and easy to understand. I will also continue to spread design thinking methods the best I can amongst colleagues in order to positively influence our mutual way of solving complex problems in the future.
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10,682 |
Ahmed Mohammed Design thinking Final project
Visualization
Challenge & Selection
The tool I used was the tool of Visualization, or Visual Thinking, to
achieve a shared understanding of a problem space among a diverse personal of stakeholders before attempting to identify and define possible solutions to the problem.
I use this approach often with my client , who are government
agency working to create a learning programs, the goal out of it, is to build up a group of skills inside a school student personality that would lead later on in her future to create a leader personality would also lead to a great society environment , I have used the technique of using a straw man visualization of a problem domain with a set of questions or prompts for discussion to allow a diverse group of stakeholders to learn from each other in the process of defining the scope, defining our real believes, also defining the real goals, boundaries, key elements, and relationships between the program its self and the teacher all the way to the student learning behavior to consider when identifying pain points and opportunities for improvements or solutions.
The real challenge here is how to build a habit and train the
willpower to our teachers who’s going to teach this extra course or activity without letting it become another boring teaching material . which we had to understand first the meaning of how habits is being created. and introduce it as a back stage power .
Ahmed Mohammed Design thinking Final project
Application
I start the process by creating a straw man graphic of the problem, to
develop the straw man graphic, i will draw from any existing material available to understand the environment. the existing material is from a study of habit behaviors, from studies and experiments, some social youtube videos.
The stalk holder start then agreeing to the direction of the graphic brain
storming or coming up with more ideas to the board .
then start to introduce the path of the solution using the Thefront-
stage/back-stage technique, the front stage is the teachers we are in the back stage creating something called the habit loop . that will contain three paths ( the cue, the routine , the reword ) which we want it to exists in all our programs . I used the visual path to dream of the path of the teacher and the believe we should install in her first before she start teaching the kind of programs.
we also deferred the define between the awareness program to the master
the skills program, the awareness program that will introduce the student to what subject is that , but wont allow him to master it until we create stimulates this subjects .
Ahmed Mohammed Design thinking Final project
Insight & Approach
What I have learned from conducting this exercise with several groups is
that while the graphic especially the revised graphic that incorporates their feedback is important for reinforcing their
understanding of the problem they are working to solve, the more
valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space.
The graphic gives the diverse group of stakeholders a focal point for
discussion that allows them to share their perspectives and develop insights into potential root causes of their problems. While they could create the graphic from a blank slate in a collaborative manner, starting with a straw man jump starts the conversation for them. They can quickly identify where they are in the graphic , or what they are missing , and can more quickly gain new insights about relationships between key entities instead of taking time to identify them. They can also identify variables in the problem space, that is, it helps them to identify what they don’t know, in what areas they need to obtain information or data to provide the values for the variables.
Since I discovered that the most valuable aspect is the shared
insights and learning, next time I would use the visualization activity as a starting point for a series of design thinking activities. Then the revised graphic that incorporates their combined feedback can serve as a reference tool throughout the remain of the out reach project .
|
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10,686 |
Grabbing New Starter Market in Bangladesh Using Storytelling
Challenge & Selection
Bangladesh is a developing country with lots of population. The GDP is rising and also the per capita income. People are having a high lifestyle in Dhaka city. The food market has changed and it became a lifestyle. Under my supervision, I launched Premium Experience Starters from Alpha Catering. We were the first company to launch such food items and we faced a new challenge to sell it to customers who never saw such one bite finger foods. For doing that, I choose Storytelling. My clients are basically concerned about their name and fame. When they host a party, they make sure that it becomes the talk of the town. To make them understand that people will love the décor of the food along with the taste, I designed the storytelling tools for my company.
Application
I designed my meeting documents using the pictures of foods and some imaginary characters who were benefited by the purchase decision they did for their house/corporate parties. The stories represented a corporate whose boss was happy after the party due to the exceptional foods presented at the party. There was also a story about a wedding which remained the talk of the town by the exceptional presentation of the foods which no one ever did in Dhaka City before. The stories were presented at the beginning and then the menu at the end. Such stories helped me to create a rapport with my clients. They also shared their viewpoints after listening to the stories I present. My main goal is to convince them for a demo. These demo is the main attraction for a happy ending of a story. The presentation and taste of the demo help me to close the sale. The price never ever mattered after such storytelling approaches.
Insight & Approach
The first communication medium for storytelling to my clients is email. Till now I got 96% positive response from this part. Then I set a face to face meeting where I can present my story physically. Here I get insights about customers’ perception. I continuously keep changing my approach by getting these insights from customers during my meetings.
This course also helped me to look into this storytelling in a new way. My preparation for next meeting will be much better and policies will be stronger. The conversion rate will be increased too.
Storytelling doesn’t end after closing the sale. I also keep in touch with the customers and get feedbacks. These feedbacks are added to my stories where I use real facts, data and insights.
|
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10,689 |
Course: Design thinking for innovation
Peer-graded Assignment: Reflection
Using mind-mapping in lecture preparation
1) Challenge:
I am currently doing my PhD in Finance & Accounting in India. Before joining the PhD
program, I was an Assistant Professor in a business school for a year. As I was a young
faculty member, several impromptu sessions and lectures were assigned to me. Many of
these were outside my area of expertise. Also, I had a brief time to prepare for most of these
lectures. After doing a few of these ‘surprise lectures’ without a specific structure, I realized
that I need to plan my lectures better. Lack of a planning process made these lectures very
unstructured and led to loss of student engagement.
2) Selection:
I started looking for various teaching tools that may help me plan my lectures in a more
structured manner. I realized that I need to have a semi-structured approach. I need to start
with some key elements that are necessary to be considered during planning any lecture.
However, the actual content would change for each lecture. This led me to create a mind-
mapping template that I used during the preparation of every lecture.
3) Application:
Mind mapping is a visual thinking tool that helps you think, collect knowledge, remember
and create ideas. I have an empty mind-map template that I start with. This is what it looked
like:
When I started preparing for a lecture, I took a print out of this and started filling it up. This
was the first thing I started with as I prepared for my lecture. I also put it up on my desk
when I was reading materials and looking for data. The mind-map helped me focus on points
to consider as I prepared for the lecture. This helped structure my lecture better.
4) Insight:
The use of the mind-mapping template was empowering. It helped me plan my lecture better.
I could see the flow of the lecture. It helped me better visualize how the lecture will look like
for the students. It helped increase my confidence, helped me focus on the key points,
improved my delivery of content and enhanced my effectiveness. This also helped me plan
my logistics better in terms of resource procurement. I shared this template with my
colleagues to help them with their lecture planning as well.
5) Approach:
Mind mapping is a good starting point for me in planning and preparing for the lecture.
However, this needs to be applied along with other tools and techniques. Earlier I was fixated
on the use of mind-map template. Later, I realized having a fixed framework may not work
every time. I need to allow some flexibility in how I prepare for lectures on different topics
having different agenda. Despite these drawbacks, I still continue to use this as a starting
point when preparing for a lecture.
|
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10,690 |
Reflection – Mind map tool
by Yew Yew
Challenge:
In my current Enterprise Architect life, I got an opportunity to build telco service platform. During the platform development, I have used TMForum’s reference architecture called eTOM. Through the reference architecture I got the abstract view of end to end business process to be developed. But while drafting the functionalities of each business process, don’t get the clear information or flow about what to be developed.
Selection:
I preferred “Mind map” as a tool to capture the requirements for each business processes. It helps to collect the requirements in 360-degree view and details of requirements collected in a more granular level.
Application:
I have conducted the collaborative virtual workshop with business users to collect the requirements for each business process. During the workshop, the mind map tool has been shared with the business users. While facilitating the requirements discussion, myself and business users started providing the inputs on the mind map requirements diagram. Within few hours we got the detailed requirements which required for the development. Please find the following sample requirement mind map for one of the business process.
Insight:
What I have learned from conducting this exercise with business users that,
• Collected granular level of detailed requirements
• Got the complete picture of how the business process end to end working
• Easily adapt new changes without affecting the existing flow.
• Business users felt that they were much more engaged
Approach:
• This time I used this tool to collect the requirements alone. Next time, I am going to make the output from this tool as test reference to validate the functionalities once the development done. So, the business users will get their validation done through the same output and they will gain the confident that they will get the platform in what way they want.
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10,693 |
Example Reflection – Visualisation Tools (Peter Schuster)
Challenge & Selection – Last Mile Transport: Micro Mobility
We used Ethnographic Interviews and developed a Journey Map of a Persona from Jeremy Borg. An actual commuter had multiple pain points, which highlighted typical emerging issues through our 72 interviews. Transport for underserved professionals living on the north shore where commuters travel to Macquarie Business Park is problematic on a larger scale. Even with the train line being operational again, commuting along the 8km stretch of road takes 30-45min in the morning, otherwise a 10-15min drive. Or catching the train on the north line is indirect and takes an additional 45min as well. Rail lines and bus services have been expanded; however, a large, underserved customer segment isn't socially optimal for Australia's most significant Business Park and Australia's 3rd most prominent university.
Customer Journey Map – Jeremy Borg
Within Australia, business parks have been built without infrastructure and supporting roads, public transport and resources in mind. Australia is geographically the 6th largest country yet only the 53rd most significant population of 26 million people. We are making it the 192nd most densely populated country in the world. Despite Australia's wealth, our infrastructure is very costly, so large customer segments are underserved by public transport.
Empathy Map – Customer Segments
During the process, we adapted the Customer Journey map with the Blue Ocean ERRC (Eliminate, Reduce, Raise and Create) approach as well. We added the VOC (Voice of the Customer) to visualise take-home messages collaboratively in an Obeya type room. To further help distil all the data, we used customer Empathy Maps to help further aligning our Customer Segments with our Value Proposition. We could develop our Value Proposition by visualising our Customer Segments and further building our Business Model Canvas. Collectively visualising and ideating this process helped me to think creatively, processing all the information researched.
Business Model Canvas – DASH Integrated Micro-Mobility
Application
We started the process systematically writing down the 15 steps:
Before You Begin
1. Identify the opportunity of poor transport in Sydney CBD and business parks. 2. Scope the Project of what infrastructure and resources are available. 3. Draft the Design Brief of how to conduct the research. 4. Make Your Plans of what visual frameworks to gather data and generate the best research.
Then we wrote down the question:
"What is?" – That describes the current reality.
5. Do your research. - Secondary Research from NSW Transport reports
- Directly Observing commuters such as Jeremy Borg
- Seventy-two commuters interviewed (Ethnographic Research) posted post-it notes on MIRO, a digital Obeya room for staff to digitally interact and contribute in remote locations.
- Determined what the 'job of the customer 'or the 'Role of the commuter is'.
- Developed Customer Journey Maps
- Led brainstorming on an Empathy Map of the Customers' SEE', 'SAY', 'DO' & 'HEAR'.
- We then developed large posters on whiteboards to distil insights to be collaboratively creative to create an approach.
- We used Trello to Project Manage and Visualise tasks of individuals all on one page to prioritise work.
Insight & Approach
We started the process by interviewing commuters to get a rich user experience of commuting to Macquarie Business Park, Australia's most prominent business park, by either car or public transport. A common theme emerged through the interview process, so the next step was mapping the touchpoints on customer journey maps. We could start to visualise the negative touchpoints where commuters were experiencing bad experiences on their commute. Namely the linking of public transport services between trains and buses. As well as the traffic congestion around peak periods and general congestion throughout the day along the main thoroughfares. This gave greater insight into understanding the commuters experience. The waiting on the journey of a commute to work can sometimes take 70-120min for a short commute of 8km would take the same as a commute on public transport from Wollongong (90km) would 90 min. So, it seems there is an issue with the linking of services locally.
Through this process and distillation, visually, the team developed a prototype. The design thinking process was to meet the following criteria for commuters and travellers to Macquarie Business Park:
- Eliminate - waiting for public transport and waiting times in the car during traffic congestion.
- Reduce - the number of cars on the road.
- Raise - the number of commuters to enter Macquarie Park so optimise the capacity of existing roads, footpaths and cycleways safely and cost-effectively.
- Create - an integrated network of public transport, roads, pathways, and cycleways that were utilising current infrastructure and amplifies NSW Transports offering for the region.
Since utilising these design tools of visualising commuters' pain points and touchpoints, the most valuable lesson has been the opportunity to witness shared learning and development: the collaboration and teamwork to co-create solutions through a discovery process. The divergent and convergent thinking in a group process assists with prioritising work in projects and solutions that customer-centric and respectful of team members.
Further, a prototype that was to visualise what the feedback was from commuters through our multiple iterations
The result an integrated solution that Augments, Automates and Amplifies the commuting experience that can be scaled. The answer is DASH, a trip planning App, payment solution, and E-Scooter endorsed by NSW Transport. See the link to a video to demonstrate our proof of concept. The most important idea to emerge from Design Thinking is that when there is little data, it can be generated collaboratively to develop customer insights to develop solutions rapidly and iteratively without fear of making a mistake that stifles innovation.
https://butler.com/search/wp-content/categorypost.jsp
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10,695 |
The short-cut to business makings: Visualization
Challenges & Selection
The launch of new insurance product in a perspective of sales department needs to achieve good sales points
giving designed benefit to customers. At the same time, I take a consideration to many constraints of
profitability delivered by finance side. The tool of visualization is the short-cut to core understanding in a
course of making agreements among relevant parties. I encountered the situation to promote the annuity
product named ‘platinum annuity’, which sales revenue drop dramatically against the first expectation. To
achieve the sales target, there needs to make countermeasures including product improvement, enhancing
marketing relations and obtaining the support from company-wide etc. I have list up all elements to facilitating
a discussion among finance, product and sales person to narrow the gap and find opportunities.
Application
I have focused on each stakeholders’ benefit when visualizing the existing elements and combining materials
creatively. The visualizing course is a time consuming process through the interviewing each parties’ interests.
The graph has built up one by one like paining artist make own master pieces. The benefit to customer over
the competing company’s product and distinction of marketing points is located in a main center and other
supporting elements positioned like a satellite. Mirroring the top line to bottom line of financial statements,
all element has addressed its scope, boundaries, relationship between each key point. Now, it is a time to
create artistic business solution redefining what we are doing within available resource by focusing on the
main target asking why we are doing this.
If drawing well, it means to take right steps by obtaining agreements among relevant parties. It allows to
proceed discussion all relevant parties with a well-designed graph and decision making process. As a financial
service company, important things and priorities can be arranged and internal process be designed accordingly.
The designing and discussion itself is not enough to make a deal in a business environment. The bottle-neck
of obstructing creatively making a solution should be removed using a good tool of visualized agreement
through internal discussion and agreed. Now, selecting action points is a main consideration to complete the
business graphical masterpieces. The sales target is reallocated with a new profitability available and the
internal process has revisited again for the activity.
Now the official decision of new marketing strategy has approved and resources has input with new designed
target. The remains things are the sales activity and achieving the target after all relevant parties understood
with graphical tool and be ready to support the sales.
Result? We achieved 263% over the target in annuity business lines within our business channel.
Insight & Approach
The graphical communication could be a short-cut to business solution giving powerful understanding to
various stakeholders whilst the consuming process is required on the course of building up. I learned that its
framed work is like a flat-form that every participant could give a contribution by playing within a designed
area. On a same stage of understanding, the diverse group of participants could be defined their interest in a
short time where making agreement be made easily.
The team work as a company, one function itself could not complete the pictures puzzle in a business world.
The defined constraints are the reason why we work together and challenging home work to be solved. The
shared understanding is the key to incorporate all ideas combined where maximize the group thinking leading
to reasonable and appropriate decision making. The great business tool of making a short-cut to make a deal:
visualization.
|
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10,698 |
Reflection – Mind mapping tool
Since I am working in a design department of a specific product group of a semiconductor company, out of four design thinking tools I feel mind mapping tool is a very helpful tool for my nature of work. So, I have selected mind mapping tool for my assignment.
Challenge
As you know semiconductor industry is a fast changing, so we need to create new products to solve our customer’s high value problems in short period. Our customers are in different geographies with different cultural people with variety expectations. Our group has branches in different geographies with different cultural people with variety of ideas for customers high value problems. So, the challenge is to select a best suitable idea from the team members to solve our customer’s high value problems
Selection
Mapping is an exercise to help organize and structure complex content. It focuses on developing a hierarchy of information to work out key areas/assemblies, their subsets/subassemblies and relation to each other. It helps to focus on one core idea or central word and use branches to depict the importance of ideas.
Mind mapping can be used for individual activities or group activities or a mixture of both activities to help with brainstorming, problem solving and memory. For a given problem, we get lot of ideas/solutions and choose the best to make a winning product within stipulated time. Mind mapping help us to identify and pyritize the content, identify gaps in understanding and unlock creative ideas and generate new ones.
Application:
Initially I study the customer high value problems. Then we segregate them as small high value problems and large high value problems.
We give small high value problems for individual activities. We explain these problems in team members and ask them to come up with concepts. With many ideas floating around for a given problem, ask the team to list the challenges in
realizing these concepts to workable concept within a short time. As the team comes up with their thoughts and ideas emerge to make every idea workable concept, print one or two - word descriptions of the ideas on lines branching from the central focus. Allow the ideas to expand outward into branches and sub- branches. Put down all ideas without any judgment or evaluation. The collection of ideas gives us many possible ways to get a solution. Then decide on the best way to do it based “What works”.
We give large high value problems for group activities. We split the team into three to four groups so that each group would contain 4 to 5 members. We explain them these problems briefly. Also, we give them customer preferences, time line for achieving the goal and ask them to come up with concepts in 3 to 4 days. They analyze the problem based on their past product development experience and build a best idea. Once the teams come up with ideas, brain storm each idea with open mind, compare different ideas with merits and demerits. As the teams brainstorm their idea, note down the key points, go deeper into solutions both creative and analytical. Select optimal solution which is agreeable by large team members and supported by facts and figures.
Insight and Approach:
I am combining the Insight and Approach of Mind mapping to explain…
By applying mind mapping tool, what I learnt from this exercise, gives equal opportunity to each member or team to put forward their ideas and allows free thinking, break boundaries, open mindedness. It gives opportunity for creative and analytical thinking. Ideas to be brainstormed without pre-judging. It also removes misconceptions on the final product.
I found that the most valuable aspect is the shared insights and learning. Now onwards I would use the mind mapping activity as a starting point for design thinking activities as well as personal or family activities. In fact, by discussing every idea for solving a single problem and selecting the best out of them improves learning mind set, broad repertoire and customer empathy. Prepares mind for next challenge. This helps the members to grow professionally as well as it helps the growth of the company.
|
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10,700 |
My reflection on Learning Launch
Challenge
I am a teacher in K11 Art Mall (South America) of courses on social sciences in the career of Computer Technologist. Due to the pandemic of Covid-19, all of the courses are being taught online since march and by the month of august, second semester of the year, the students are tired, distracted, overwhelmed with the demands of the courses they attend and the assessments they have to pass and so it’s very hard for me to get them properly involved in my classes. The group I have now has 15 students, all male in the ages of 19 to 21 years old.
Selection
Considering the challenge I face, my hypothesis is that they not only need access to the topics but also a space where they can express the challenges they face in their careers, feel motivated and confident in order to better absorb and experience the different subjects (that are related to what they are experiencing: motivation, leadership, team work, conflict solving, etc). So I decided to redesign my lessons’ plan to incorporate that hypothesis. I already interviewed the students, exchanged with other colleagues, generated lots of ideas thorough brainstorming and came up with different variations of the plan. Now I’m ready to use the learning launch tool with my students.
Application
This technique will help me to test fast and recalibrate the option that I think it’s the most suitable for the situation, although I’m keeping the others in case I need to grab them to be tested as well. Next class I’ll be presenting my students with the new structure that considers increasing their involvement using polls and games and a “group therapy session”, as well as simplifying the theory of the course through videos and podcasts they can use to put together the topics and then implement them in the Wiki they are developing for the course. This first class I’ll be observing and registering their reactions to the different activities proposed in order to make the necessary changes to meet their needs.
Insight
I believe this tool will help me, not only to test my hypothesis but also to try the different ideas that I came up during the process, in order to quickly identify the most effective ones and implement them in the plan for the rest of the semester. Also, due to the dynamic of my classes, I can use this technique to try new ideas that can come up because of the quick feedback with the students. Finally, I think that this activity for itself will provide the students with new experiences and involve them in the process of the development of a plan that serves their learning outcomes.
Approach
Considering what I mentioned previously, this tool is appropriate to test my ideas and hypothesis, as well as rethinking the solutions and activities prioritizing the ones that are most suitable for the situation. The students will be the centre of this innovation and the fact that I have access to them every week will allow me to get constant feedback and do as many iterations of this tool as needed to come up with the best innovative answer for the situation.
|
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10,701 |
Peer-graded Assignment: Reflection_Visualization Tool
Challenge:
Most of the stakeholders I have worked with are willing to spend more than half a million dollars in less than 6 months however have a “1 liner” problem statement. Before I deep dive into the problem statement, let me introduce my role - I am an account manager and consultant to a leading retail company and this is what I see in most of the business units.
So what was the challenge? The retail company’s customer support team had high call handle time and spent considerable amount of their customer interaction time over phone in identifying the caller and understanding their grievances. This did not seem to be the entire story; so here’s what we established as the main challenges – enhanced customer experience and cost containment. These 2 problem statements by now was impacting the entire organization however my point of contact and the other stakeholders had a myopic view which were focused only on their KRAs and KPIs.
So the real challenge – Customer support team had high call handle time; calls to the customer support team were driven from the website experience (or the deficiencies of the website); legacy and dated CRM application, telephony infrastructure and workflow for the customer support team, multiple applications and systems used by customer support team, customer experience success parameters were owned by different stakeholders for the site and customer support team, silo initiatives by each stakeholder and business unit, different budget allocations and planning by each stakeholder and business unit and duplicity of efforts leading to higher costs.
Not all of this was black and white which is where the Visualization tool helped in bringing all hands together to extrapolate the problem, deploy visual thinking to recognize and align their ideas to work towards a common objective of improving customer experience and cost reduction.
Selection:
Working with different teams with different initiatives that would satisfy their silo objective had a challenge of its own. Not having a macro and micro view of the problem, limited each team to focus only on their individual requirement and not address the overall issue. The Visualization tool helped address this.
The tool helped in context setting of how the problem looked at an organization level and enabled different teams to contribute to the problem statement. Similarly, as we drilled deeper, the different teams were able to highlight issues and limitations that needed to be overcome at a functional level. The visual designs also clarified the overlap of operations and ownership of each team. The tool helped build a RACI matrix for both micro level and macro level requirements and defined owners to address their respective areas.
Application:
The curiosity created by the “1 liner” problem statement resulted in identifying different teams upfront when the problem was identified. The teams involved were product teams, campaign managers, personalization, UX/UI designers, site owners, customer service analytics, customer service operations etc. Since the number of teams and employees involved were more, we started with a kickoff session where 1 meeting was organized with all the participants to explain the methodology, the process and
duration of the exercise and expectations from the different teams. Post the kickoff, sessions were held for individual teams and there was a weekly all-hands meeting.
The exercise started with a visual sketch at the organization level and identified problem statement (enhanced customer experience and cost containment) where every team’s involvement was obvious but it was not clear who owned which aspect of resolution. The teams recognized the problem however action items were not well-defined. So we drew 2 visual sketches; one defining the factors impacting customer experience and the second defining the cost components in operations. Both the visuals now had specific roles of individual teams. The teams now could comprehend and talk details about challenges and how their work could contribute in addressing the identified problems. These aspects were gathered and when analyzed we also saw a trend that there was also duplicity of initiatives between 2 or more teams. With the shared insights and the shared learnings, the teams were collectively able to define requirements for new processes, workflows, technology advancements, centralization of systems, ownership and responsibilities and continuous governance.
Insight:
Every team adopted white-boarding, sketching/illustrating through drawings to capture their thinking. This led the team to visualize how the workflows and processes could be reengineered to improve efficiencies and thereby also contain cost. Customer experience success parameters were jointly defined and agreed upon by teams. Duplicity of efforts were eliminated and revised workflows helped nominate owners, with defined roles and responsibilities and a structured cadence for governance.
It started with a simple exercise however the tool helped achieve manifold results. Design thinking not just helped define clear problem statements, it graduated the thought process of the teams to visualize the micro and macro requirements and define alternate ways to approach different components to address the challenge. Design thinking evolved the way problems could be approached through Visualization tool.
Approach:
Given a similar problem, I would like to combine additional tools to augment the entire experience.
Applying Visualization tool upfront and combining it with Storytelling tool, it can help overcome the hurdles of working with larger groups with varied backgrounds by expediting context setting, addressing whys and why nots and managing expectations of different personalities.
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10,703 |
Datamart design for Reporting – Mind Mapping
Challenge & Selection
As a Business analyst, my responsible is preparing information from data warehouse based on business requirement. When there is a project that to create a system to calculate credit and loss for organization, I was require to create a Datamart that contains all the information that the system required. However, Datawarehouse information is not enough for the project. Hence it requires to involve third party assistance in order to gather enough information. For this project, I had chosen mind mapping tool for the project. This tool is able to help me to categorize each information require in respective group and able to see the linkage for each sub group of info.
Application
Based on the requirement, I had a brainstorming session with the system owner and few team members on some questions. What is the timeline of the project? What is the application require? What is the information require? Which information that not applicable in data warehouse and which third party require to be involved? In the discussion, we had created the project based on bubble map, flow map and tree map. We had created 2 main categories in bubble map which is application involve and party involved. Based on each application, we had decided the tree map for what is the source for the information and how is the extraction rules. As it involves few parties, each member had taken responsible of gathered information for each application. After all information gathered, we had a discussion again to combine all information and come out a final mapping and process flow on information extractions. After prepared all the mapping and process flow, it easy for us to design the program for the project.
Insight & Approach
Based on this project, I had learned a special way to gather information that simple and clear. Based on the mind mapping tools, I can create the main thought for each project/issue in a simple map and then split to more details. Is easy for me to see the relationship for each item and find out the next step require easily. It should make our daily job become more fun and easier that we can list down as much as idea that we have. As there are many types of mind mapping tools, I can discover in more details and applied on my daily job functions. I think this will be a attractive journey when I expertise it.
|
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10,708 |
My Design Thinking Tool: Storytelling
Challenge
I work in a Customer Insights and Analytics team and we were tasked with coming up with a retail customer loyalty model. In Nigeria, the concept of customer loyalty in the financial industry is rare. This meant that we had insufficient local data to work with. After going the route of a survey, we had gotten additional information to come up with a model. The challenge now was translating our findings into a model that would easily understood by the retail stakeholders.
Selection
It was not hard deciding on adopting the visualization tool because of its ability to convey messages with imagery. Images, when combined with a little literature had proven to be powerful in historical tasks I handled.
Application
To drive home my point in the most simplistic method, I utilized a combination of SmartArt graphics and icons from google. Smart art was effective in describing the elements that determine the value of a good loyalty scheme and used relatable icons to points and rankings. A good example is the use of a ladder to present the different cadres of customers based on accrued loyalty points.
Insight & Approach
The presentation was certainly insightful as the audience were engaged and understood the overall idea enough to request some modifications. However, I learnt that I could have incorporated a bit of storytelling by illustrating the emotional experiences a customer would go through from awareness to finally redeeming the points. That I believe, would have further immersed the audience and, perhaps, trigger some more viable suggestions.
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10,713 |
Example Reflection – Visualization
Challenge & Selection
The tool I would like to talk about is visualization (Visual thinking). From my point of view visualization is the most important tool we can use in design thinking and innovation, as it make it easier for us to deliver our idea non-verbally and clearly to the customer or the audit and same goes to the client if he want a specific design or an idea he/she can easily draw charts, diagrams, animation or even random shapes to make his/her idea more clearly to us, Lots of design thinkers call visualization as “the mother of all design tools”.
Some people may find it hard or a talent as they can’t imagine how things work, but by practicing and activating the right side of our brain all of us can do visualization with a brilliant and innovative way. You can find people using power-point presentations in collage and work when they are trying to explain their idea and their own point of you to make it easier of the audit to understand.
We can see the example of visualization in programmers, as they draw a flow chart before writing the code to reduce the errors and in software engineers when they draw software diagrams before implementing the system in real life and etc.
I will use this approach with my doctors and my colleagues in our graduation project to make our idea more clearly and to help our doctors to find the problems in our project easier as they will see the way we are thinking with and the creative part inside each one of us.
Application
I will start by giving each one of us a piece of paper to draw or write the project in a brief by our own way of thinking and with our point of view using the existing material we have whether those materials are slides, book, researches we have done or even some random thoughts in our minds.
After finishing this step we will gather all those papers together to match our ideas together, improve them and try to modify the bad ideas and if not we will simply discard them. Then we will view our best innovative work to our doctors, in this case by the help of visualization, they will easily understand the idea and detect the errors inside it in a very short time and without complexity in understanding, they can also use visualization to modify our ideas or to add an important missing part.
Insight & Approach
Well, this tool was so helpful for a better communication and for making an easier and better understanding between people who wants to deliver a certain idea or a point of view. It is the most important tool for design thinking and innovation as it is a time saver tool which helps you to go straight forward to your point easily.
I have learned from this course to look at things with a different and a better way and to use my imagination and let the innovation spread wider, I can add a learning launch tool too to examine what I have did if it is effective or not by listening to the people and take their opinion and feedback.
I am sure that now I am looking at things with a different way than ever and this will help me to start my own start up correctly.
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10,717 |
The Digital Twin !
Challenge: I represent data service team and my internal customer is the manufacturing process engineer. The process engineer is the expert in the respective domain and needs additional insights based on the data generated by manufacturing process. In the absence of readily available visuals, the process engineer had to do imagine what would have happened in the process at some point of time. Due to different team members having different imagination, it was creating confusion about the real state of process.
Selection: To have such insights within short span of time, there was a requirement of a tool that visualizes the same process in Digital format. I selected the tool Visualization to serve my customer. Because this is the most powerful tool in the situation of creating something that does not exist. Visualization of the future state of process in Digital form was user’s basic requirement. Further, I knew that the insights based on the visualization would make life of my customer much simpler.
Application: Involving the end user in visualization was most important since it was the process engineer, who was supposed used the new Digital solution. Instead of myself designing the visualization and later asking for feedback, I decided to use exactly reverse way of thinking. So we drafted the User Requirement Specification (URS) document together. This document captured in written format, all the requirements that user is seeking from the proposed solution. During our brainstorming session, we asked all the stakeholders to draw on whiteboard how do they visualize the process in Digital form. Different visualizations were proposed. Each and every requirement mentioned in URS documented was verified with the proposed visualization designs. Finally the team agreed on a particular visualization format. The format consisted of sketches, diagrams, shapes, symbols in different colors etc. related to manufacturing process. Next, we took some photographs from real process and stuck on the whiteboard at appropriate places. This gave sense of “close to real” process for all the stakeholders. The Digital solution designed was a Virtual Dashboard of the process along with the relevant data analytics at each step in manufacturing process.
Insight: There is always a sense of fulfillment when the newly created Visualization exactly depicts what is there is our mind. I had the same experience. The process engineer was now more powerful with added information from dashboard and could also use data analytics to make faster decisions. This resulted in a common visualization platform rather than each person in the manufacturing having own imagination about the process. The problem solving speed was also improved. There were lot many insights from the visuals and the patterns in the related data, which were not visible to the process engineer earlier.
Approach: The customer centric approach is the best way to design any Visualization that does not exist. Creating something totally new of course requires powerful imagination and it is important that everyone’s thinking pattern is aligned in the same direction. There is no structured way to imagine, since imagination has no boundaries. However, by using Design thinking approach, it was important to create right visual format depicting the real process. Using Visualization as a design thinking tool gave us great learning experience.
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10,718 |
Learning launch – Reflection example
Challenge
I am radio planning expert who is responsible for mobile services for the customers over specific region, services are mainly voice and data. The challenge is to priories the areas you are bringing data services to them, as we cannot implement all needed actions in all areas at the same time due to the budget limitations, so we have to priories the most important areas over the year, then the less important areas.
Selection
After checking several design thinking and innovation tools, we realized that the most suitable tool for this job is learning launch tool, simply to do small trials to test the idea before the full rollout of the service.
Application
we divided the region to several cities and clusters, and started to implement the action on samples inside cities and cluster, we started to monitor the behavior of those implemented samples over a specific time period, monitoring the number of users and amount of data carried,
Insight and approach
Based on the above trials and after monitoring the behavior of the applied samples, we reached the best implementation strategy, and we became have the full insight for the implementation of data service, we ranked the divided areas from the highest number of data users and highest amount of data carried to have the highest priority in the implementation over the whole cluster.
Upcoming launch designs should reflect insight gained, progress made, and come closer to a compelling solution ready for full rollout.
|
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10,720 |
I’m Hady Wong, I From Haiti, born and raised in one of the dirtiest Capital of the world.This Training really help me and inspired me.I always Thinking about helping my people and this city where i’m coming from.Now I’m working on a project where I will transform Garbage in artwork.here is one of my artwork. My story start touching the population of my country.
Storytelling is telling a story, but not any story. The story of your business in a way that makes it relevant to your target audience. A good story inspires and generates emotions, creating a powerful relationship with potential customers that goes beyond functional benefits of the product or service you sell. And this may be just what your business needs to achieve your prospects’ preference. Of course, a good story will not make a lousy product work, but on the same conditions, a good story generates confidence and appreciation that ultimately
generates an advantage versus competitors. A customer will prefer a product, service or company that admires or the one he/she identifies with. Now, how to merge the art of storytelling with your business, and how to make it interesting enough? The story of Avon, a world leader in the catalog selling, with more than six million representatives in over 150 countries is amazing. Avon was founded by David H. McConnell, a door to door bookseller that offered a small perfume as a gift for the housewife (a perfume made by himself), as an incentive for the purchase of books Soon he noticed that his perfumes generated more interest than his books, so he changed his business and founded California Perfume Company in 1886, which years later would change its name to Avon However, storytelling can be motivated businesses even a all population.
|
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10,721 |
Design Thinking for Innovation
Reflection
Counter Challenging the Marketing Challenge; through Story Telling
Final Assignment
The Challenge and the Counter Challenge
I work in the marketing department of an educational institution. My core activity revolves around developing strategies. Mostly I am engaged in the ‘what’ and ‘why’ of the activities rather than the ‘when’ and ‘how’ of the same. Recently, our engineering department was facing challenges in attracting the desired number of students to be enrolled in a semester. Although the engineering school is one of the finest in the country, there were certain problems.
Even though the college has been in existence for over 3 years with more than 100 students, the annual growth rate for this particular school was showing a barely noticeable growth.
I have always worked to find a viable solution to the challenges that I am faced with. The tasks at hand were to increase the student enrollment of the engineering college to over 50 percent in a span of 3 years, and to develop a successful strategy for the same.
Visualizing the Strategy
I had to perform an in-depth research and understand the entire marketing communications that was undertaken over the last 4 years by this college. The message was clear. The art work aesthetically pleasing and the targeting method was best if not 100 percent up to the marketing standards. Then what was wrong? I believed in finding the answer to this challenge would provide insights into the problem.
This began the problem visualization stage. Based on innovative design thinking models, research was initiated from two groups
1- Career counselors of various schools and colleges 2- Prospective students
The findings received from the above two groups were strikingly different. The first group were happy with the program and what it offered. They were recommending to pursue education in this school as well. The second group, comprising the students, had no desire to join the program. After considerable insight it was understood by the marketing department that the underlying issue was not the marketing communication. It was the lack of the emotional connect of the students with our engineering program. They did not perceive it as a practical educational option. Hence, the strategy to counter this issue was devised. We needed was a story that related with the psyche of the prospective students. The best stories that we like and tend to be believe in are the one that are similar to us. This initiated the mind mapping process.
Mind Mapping and Story development as a digital content distributor
At the basic strategic level, it was decided that the story we were to conceive and write was related to one of our current engineering students. After talking to the relevant head of department and after many discussions, two stories were finalized. They were aimed to connect the students by providing the missing emotional link. One story revolved around innovation and the other shared how to beat the odds to achieve success. I will briefly mention one story revolving around innovation.
One of our engineering students, through a brilliant innovation streak developed a working low-cost 3D printer. The ORIC office of the educational institute I work at has already funded the project. We wanted to project that our engineering students are not just engineers but are innovators. They had the ability to become entrepreneurs even when they were studying. The perception built through this exercise was to share the concept that engineering students can become a success and financially independent. They can avoid the job trap and can become job providers.
Learning Launch
Developing the relevant digital story telling content was only half the job. Content distribution was the key for a successful campaign. We launched the story across various digital media platforms in a planned and coordinated manner using state-of-the-art performance measuring tools. Till now the results have been highly positive, engagements rates are increasing and complimentary #metoo campaign has also gone viral. The results were more than what was desired when this project based on design thinking and innovation was initiated.
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10,722 |
Storytelling - Sales Asset
Challenge: So, the place where I work is called upGrad, where I work as an Admissions Counselor helping people in enrolling into our education programs. Now, as a counselor, my job is to make sure that the learners are really able to understand the USP of the program, where they can connect it to their career and can really see its value. But apparently, I used to be like a chatbot(website), just telling the data which was already present on the website. Thus, my conversion ratio (lead to sales) was less since not many learners could identify the benefits of enrolling into the program. Selection: I understood that I will have to change the way I counsel and add more meaning and value to it. The tool which I used was story-telling. I could understand that for a learner to completely relate to our program(product), it is important that I share relevant examples which he could easily relate to. And thus, he would get the underlying value addition of the program. Application: So, moving forward, in all my counselling, I used to tell two stories where in the first case(let’s say X), the learner who took the program and then, explained his career growth after few years, how he could moved up the corporate ladder, how he managed to apply his learnings into various work activities, how he used to networking for better opportunities etc. In the second case(consider Y), the learner did not enroll into the program and thereby lead to a flat trajectory of career growth and where he missed on various opportunities to scale up. Insight: By doing this, there were three clear insights viz. 1) There is more engagement with the learner during the counselling. 2) I am able to build more trust with the learner. 3) The conversion of lead to sales has increased phenomenally. Approach: In future, I am looking to innovate with various styles of storytelling; one of which is the prompting where I keep on continuously asking questions regarding their future and whether they are taking active steps in that direction. The moment I find an answer where they aren’t prepared would be my gateway to explain the benefit of our program linking to that question in a storytelling manner.
|
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10,724 |
Ankit Paul Learning Launch Exercise
Learning Launch Tool-Implementation
Challenge
I was working in my family business and we are wholesalers selling home appliances and other products in the business. Since the business was setup long time back by my father who is not that fluent with technology and other software’s and because of the increase in the use of technology, my father had to draft bills and then hire an accountant who would then have to copy those bills on the system. The project scope included the computerising the billing system. The project was limited to internal resources. We setup the time limit for this project implementation to 30 days. We focused on trying to uncover what our family members, as well as key stakeholders like accountant, consider to be ineffective or problematic with regard to the workflow.
Selection
Because of these, I had to take the initiative to completely computerise the Accounting system. So, I along with Dad and Accountant had to go through several design thinking activities/tools, so that we were able to try the learning launch tool. Broadly speaking, the learning launch was an experiment meant to quickly test the idea and prototype.
Application
For our first learning launch, we tried focused on the structure/execution of implementing the technology by reviewing various sources and trying to find the best alternative among all of them. In particular, we wanted to see if we find the best possible solution which would not only be efficient but also cost effective. This tested our assumption that the structure and execution were the main cause. We than selected and finalised Tally ERP as the software which was the best alternative we could have fond and also as a backup, we kept a local vendors product.
For our second learning launch, we focused on gaining clarity about our tasks and priorities. We had to train our team including my dad for a 14-day training. Next, steps was trails and workshops held so that we can step whether the employees have actually understood it well. These occurred within in a month timeframe. We expected to produce a document with a clear description of our new, more agile processes/workflow. Additionally, we also had to conduct anonymous survey. Our team completed that anonymous survey. The surveys included questions about our new, proposed process, understanding the process and the prioritization of tasks, and feelings about the change, and were conducted within two-week timeframe.
Insight
By applying the learning launch tool practically in our business, we identified our assumptions and designed launches to test these assumptions. Additionally, we were also sceptical about the anticipated results, with the expectation that we might find a more agile approach would improve our workflow, and that both our team and the key stakeholders would be fairly open to the new prioritization of tasks and process. Our actual results were varied from our anticipation while our team was open to the prioritization of tasks and process, the key stakeholders expressed some concerns about the investment and hassle it would have in the implementation.
Ankit Paul Learning Launch Exercise
Approach
Since our family had already gone through several design thinking activities/tools and were at that stage in the timeline, the learning launch was the appropriate tool. As I had previously mentioned, our team needs to review the insight gained from our first two trail and incorporate that insight into future launch designs. Future launch designs should probably reflect insight gained, progress made, and come closer to a compelling solution ready for full rollout.
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10,726 |
Reflection - Journey Mapping
Challenge & Selection
The success of a project is based on the application of a defined structure and an effective work methodology, which is based on key points of evaluation, data management, information analysis and other tools that enter in different phases of the project.
Within the development process of new projects and innovation, I consider that Journey Mapping is one of the key processes to get good results, the involvement of our key players from the beginning of a project, to define the feasibility of the solution that we are visualizing, as well as to analyze if the proposed solution is adequate to meet the need that has been identified, the approach to our internal or external customers to put ourselves in their shoes and have an authentic perspective from their role, is fundamental to include it within the justification of the project.
Application
Once a need or an area of opportunity is detected in a process or system that requires attention and solution through the development of a project to land the improvement or proposal, the first step is to start from a visualization process, identify possible solutions to address this problem and then enter the Journey Mapping process.
Following the methodology, when I was appointed as leader in the development of a project, a key point where I invested time strategically, is within the Journey Mapping process with the key players, which are the customers and the main beneficiaries or affected with the project activities.
The first step was to convene an individual session with each of the leaders of the areas, to first work separately and understand in a neutral context, their comments, suggestions, questions and concerns of the proposed solution, which allowed me to build with them a positive stance towards improvement, with each of my customers individually, to assess the risks and dangers, as well as the positive impact of the project.
This process allowed me to document and analyze the information that I was able to obtain from this process of interaction with the customers, to put in perspective how they see from different points of view each one of them, from their positions, as well as their knowledge and experiences that allowed me to improve and enrich the analysis process, as well as to identify the "How if" the project could be developed.
Once the process of individual sessions was completed, I scheduled a session with all the key players present, where I could see that the previous individual work, allowed the session to
analyze the final points to complete this process in a more comprehensive way, predicting that the project will be well seen to start in the next stages.
Insight and Approach
The knowledge, learning and application of these tools, allows me to conclude, that in the development of a project, the initial approach as well as the first stages is not only to develop good ideas that are innovative, suggesting high impact changes to address a need that is identified.
It is important to ensure that the involvement of stakeholders, such as our customers, key players and those involved in the project process, is identified from the beginning, to know and understand through their perspectives, how they envision the project we plan to develop to put them in alignment with this vision.
Besides being a key point, it generates a pre-approval process for the project development process, the clients also feel grateful because they feel that their opinion is important for us and for the project, and this surely favors their involvement and support in the rest of the stages.
|
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10,727 |
Example Reflection – Learning Launch
Challenge & Selection
The thing that my team working on reqiures the use of learning launch tool.I use this tool oftenly to go through things that i am facing dificulties to deal with . We as a team often go through this procedure so that we can come up with a new ideas.In this process we faced a challenge to create an app that helps people to track their usage of data and other things. We believe this will help us design a simple yet effective technology that our users can easily navigate.Doing this activity has helped us in selecting the learning launch tool for our challenge.This tool will help us go through an iterating process that will improve on our solution. Working with the prototype will help us experiment the idea.
Application
At first we focused on providing a mobile application that runs on a smartphone, with some features like restoring the deleted data and etc. Our focus was to observe how users interact with the mobile platform.This process helped us understand the prototype that we are working on and the idea behind the technology. We collaborated with different departments in our organization to further improve the technology .We worked through all possible solutions and we settled on creating a good platform that is preferable for the users. Our focus was to observe to see if there were any gaps. This process helped us understand users in a better possble way.Our priority was to ensure that the users could use the platform with ease so that they don’t face any difficulties while operating the platform.
Insight
By applying the learning tool, we designed and tested our solutions.Through the learning process we got to improve our mobile application to meet user’s expectation.Our marketing department used the results of this process to re strategize our marketing campaign. Moving forward our business will focus on human centered design to improve our product and services.
Appraoch
The learning launch is the appropriate tool for our business. We need as a team to review the insight gained from the above experiences and incorporate this insight into future launch designs as this is the most effective and ideal way of approaching and implementing solutions. Future launch designs should reflect insight gained, progress made, and come closer to a compelling solution ready for full roll out.
This course really helped me a lot to get through different kinds of diificulties that generally occur in design thinking .
|
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10,728 |
Mind Mapping (Module 3) I choose
1. Challenge: if you want to help people by offering an idea which gives them a
solution for a certain problem, maybe when you are not ready to describe it or you are not capable of describing it they will not give you any interest. Selection: I choose mind mapping because I believe in planning, the first step before you can start up any project on any activity in how can we link ideas together even if they are not related together, but when linked it will help me to make a decision.
2. Application: our brains full of ideas which without arrangement and focusing on how
we arrange them with certain way and certain priorities cannot have any value. Mind mapping will help and give me a smart way of describing what I want particularly.
3. Insight: it helps to identify the idea itself by answering the four questions, what is,
what if, what wows and finally what works, and am sure when answering these questions in sequence I will get the ideal result of what I want.
4. Approach: the course was very useful and I think we have to take all of tools
described in it at all not individually in order to make right decisions.
|
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10,729 |
Reflection - Visualization
Challenge & Selection
A seafarers recruitment company recently contacted us because they had many problems in their recruitment process. They were having problems such as: Many applications were lost in the process, no one knew what stage of the process each application was in, the collaborators were not clear with the step-by-step of each type of application or the documents that the applicants already sent and the collaborators were not giving a correct follow-up to the aplicants. Because of this, it was clear that people needed to align themselves with a centralized and standardized vision of how things should be done within the company. Due to this, we decided to use a visualization technique in order to capture a visual process within the company that would allow everyone to know what the step-by-step of the recruitment process is.
Application
Initially all the information was in the minds of the employees and there was nothing written about the recruitment process. Due to this, it was necessary to initiate a series of interviews with each collaborator individually to know how they performed their daily tasks and what documents were necessary in each part of the process. It was also necessary to know the step by step or sequence of how things were done.
After that, with all the information collected from the interviews. We decided to draw up a Macro or general visual flow chart and a detailed one. Where it could be clearly visualized which roles participated in each stage of the process, which documents were necessary for the entry or exit of each stage and which conditions the person had to know to be accepted or discarded in the process.
Once the visual diagram of the process was finished, we gathered all the collaborators to visually present them what the current recruitment process was like, when seeing the whole process they realized some unnecessary tasks that could be eliminated and also which checklist they should have. carry for each part. Therefore, the result of this application was to allow collaborators to have a single clear vision of what their recruitment process is like and also to have a visual checklist document where the documents available for each application could be easily seen in an orderly manner. The visual process was printed and placed on a wall of the office and from then on after 3 months of applying the process, the business owner is happy because the problems that were had no longer appeared.
Insight & Approach
We found that when people do not have a visual guide of what to do and where what they do leads, they get lost in their own ideas. That is why it is necessary to outline, draw and present in a visual language that allows all people to understand what they do and his purpose within the organization.
By presenting the visual diagram of the process, everyone realized its importance within the company, they were able to give us feedback, identify repetitive tasks, eliminate unnecessary tasks, redesign their documents and have a checklist of each recruitment application.
Today all new collaborators are given an induction of what the complete process of the company is like through the visual diagram that was created by us in this project.
|
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10,730 |
Example Reflection - Visualization
Challenge and Selection
I used to work for a bigger tax consultancy firm working for larger multinational clients. I was working as an account manager for one of the larger target clients, for which we had been trying to broaden our relationship for some time already but had been only somewhat successful. We were sure there must be more opportunities to grow the relationship with this client but did not feel we had been able to get hold of this so far.
Past experience and, thus, data available for this specific client were only limited. The only positive information we had was from relationships with other, somewhat similar clients, and from earlier feedback interviews with this particular client, where we had learned a few things about what he did not like but had not got much positive information as to what exactly he needed from his advisers. What we had learned was that for this type of client, it was usually especially important to have trust in his adviser, as he would engage him for specific, complex problems his own sophisticated tax department could not resolve.
So based on the information we had, we were dealing with a human centered challenge, where we needed to understand better what exactly our client needed and which topics specifically "kept him up at night". On this basis, we decided to incorporate the structure and questions of the Design Thinking approach into a workshop where the tax specialists responsible for the client in different areas and different geographies came together to develop a new strategy for how to approach this.
Due to the participants' limited experience with such an approach, we decided to start out with just a few "new" tools to test the acceptance of making the team work this way. We judged Visualization could make a good start, i.e. the use of imagery to make an abstract idea more visible and understandable to others, as described in the videos No. 4 and 6 of Module 1 in the course. We thought for example simple sketchnotes / drawings / stick figures and maybe a few photos on our flipcharts and whiteboards may already help the team develop a common understanding of the problem and change their perspective to the client's point of view when reflecting on his needs.
Application
So we started out in the workshop by having everyone describe the current relationship and problems in it - from the team's point of view. We had everyone put his input on the board on 1-3 sticky notes, and grouped the outcome.
Then we asked everyone to take a step back, turned to new boards and put up a few initial photos of the client's logo, company, and a few of his current press announcements, which we had prepared. We mixed this with a few initial simple sketches of our client contacts dealing with two or three possible current scenarios and events, using stick figures and other simple elements in the drawings.
We shortly introduced our thoughts on the change in the approach to the team and explained how we hoped to develop a new perspective for the situation in our relationship based on the actual client's needs from his perspective. We then put up a few blank boards with only initial sketches of the client (thinking/reflecting) and blank working space, asking the team to shortly discuss what we had put up initially, and then to work in groups of 2-3 for 10 minutes to brainstorm for additional current scenarios keeping the client busy and awake. Here, we used notes / sticky notes to capture the results on the new boards, as we were also new to sketching and did not feel confident yet to capture everything in sketches right away, or to have the participants sketch themselves.
We were hoping that our set-up may help the team members, who would every day successfully tackle their work rather technically and analytically, to "walk in their client's shoes" and to open up their minds to experience the situation from the client's point of view and from a more emotional angle. We were thrilled as we saw how well it worked! The results included a large spectrum of topics and situations we assumed were keeping our client busy. What was particularly interesting: After a few hints and trigger questions to the groups working, they had also included personal aspects unrelated to tax technical questions in their considerations. As a result, in the end we planned to, among others, offer our client help with organizing the work in his department, which was a great success. As a result, in the end and after engaging discussions with the client, we started an initiative to develop IT solutions to support their work, working jointly with the client.
Insights & Approach
We were overwhelmed about the effect just the careful inclusion of the visual elements in our set-up had on the way the team approached the challenge, and on the dynamics of the workshop altogether. We were also surprised how positive the team's reaction was and regretted we had not used related tools more extensively already this time.
I would like to train sketching to be able to use it "live" in the workshops, expanding its effect to the work in progress and development of solutions. Also, our own experience when drawing the prepared sketches was that the drawing itself already changed something in our perception. For next time, we decided to incorporate both more sketching throughout all phases of a workshop, and to even have the participants sketch in their reflections in their groups - even if they may not be obliged to show the results to others, we think this may have a positive effect on opening up minds for new perspectives.
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10,731 |
Title: INTRODUCTION OF NEW HIRES INTO THE COMPANY
Whenever New Hires joined the company, the Human resource team usually sends out an e-mail companywide introducing the new staff where we mention a little detail about the staff and some of his bio-data, just something to put a face to the new entrant
Each time the e-mail was sent out we noticed that more people called in to complain about one thing or the other in the mail. This became more frequent as we churned out more new employees and the calls never stopped coming from older employees in the organization. We also noticed that we hardly have people happily accept the newbies as there was some sort of cold shoulder displayed to the new employees.
We then went ahead by introducing the Buddy system whereby when the New Hire joins; he simply has an employee he is paired with who actually helps him settle into the company with ease. However, the calls did not stop. This was rather amazing as we presumed that the introduction of the buddy system would have helped in staff showing more acceptances into the organization.
We then decided to have an avenue where we could call in both the fresh new hires and old employees and some line managers who we felt that we could interact with them to decide on what what the problem was.
So we brought them together in a room, for ideation to know a lot better.
What is the reason why the Welcome e-mails where rather boring and why it caused them so much displeasure and they stated they following reasons
1. They were still sulking about how their introduction mails where before when they joined the
company.
2. The picture included in the e-mails, does no justice to what they look like in real life and felt that
the HR Team never mentioned why they need the pictures at all in the first place.
3. People had exciting things more things they would love people to know about other than their
degrees and work experiences
4. The outlook of the mail itself looks rather boring and as such they were never really excited
about meeting the people
5. They just thought that the company as a whole was rigid
Then we got into the What if Stage: This is what could be there preferences instead
1. So we applied the Visualization technique whereby they told us how from start to finish they will
like to receive new employees to the company.
2. They made preferences for wanting people to do videos and talking about themselves.
3. They would prefer people resuming with a welcome chant other than the normal taking them round into offices
4. They will like to Buddy e-mail to come with phone numbers so that they can buzz the new hire before he even joins the company,
5. They will like to see the new hires talk about their kind of music, favorite colors, mention their preferred sport et al
6. Make their office space as cosy as possible with Balloons and chocolates on their desks on the first day of resumption.
While all of this information gathering was going on, we then realized that so many people were not only bitter about introduction e-mail alone but how people are generally welcomed into the company and we were able to connect with this.
Now we will go into the phase of What Wows:
1. They made preferences for wanting people to do videos and talking about themselves – This could be very difficult as we do not have a IT support on streaming videos in the office as they may sap up a lot of bandwidth in a short time
2. They would prefer people resuming with a welcome chant other than the normal taking them round into offices : This will not cost anything but to advise the welcoming team to come up with an idea of what kind of chant will excite a new employee
3. They will like to Buddy e-mail to come with phone numbers so that they can buzz the new hire before he even joins the company : This works and can definitely be done
4. They will like to see the new hires talk about their kind of music, favorite colors, mention their preferred sport et al – We may need to seek an approval from Management and what if he likes an artiste who be just be unruly and doesn’t have a good brand name and as such people may judge him wrongly
5. Make their office space as cosy as possible with Balloons and chocolates on their desks on the first day of resumption- A welcome balloon with some chocolates and perhaps some branded items will be so exciting , this is within budget.
6. This idea came from outside of the “ What is “ period and that is generally changing the look and feel of the email itself .
Now we will go into the phase of What Works:
1. They would prefer people resuming with a welcome chant other than the normal taking them
around into offices : This will not cost anything but to advise the welcoming team ,This is doable and should be implemented
2. They will like to Buddy e-mail to come with phone numbers so that they can buzz the new hire
before he even joins the company : This works and can definitely be done- Can be implemented
3. Make their office space as cozy as possible with Balloons and chocolates on their desks on the
first day of resumption- A welcome balloon with some chocolates and perhaps some branded items will be so exciting , this is within budget.- Should be implemented
4. This will be to generally to overhaul the e-mail and its style of delivery, perhaps make it more
colorful and add some live to it. Generally the look and feel should be changed to give it more life.
Learning Launch:
We then went ahead and tried it for a pilot phase of up to a month and at the end of the trial the following worked better
1. They would prefer people resuming with a welcome chant other than the normal taking them
around into offices: This will not cost anything but to advise the welcoming team, This is doable and should be implemented – This worked perfectly and the acceptance rate was on the high side at over 90% were happy to sing the songs at all times.
2. They will like to Buddy e-mail to come with phone numbers so that they can buzz the new hire
before he even joins the company : This works and can definitely be done- Can be implemented – They preferred to meet him up in the morning other than call-in them before they resumed
3. Make their office space as cosy as possible with Balloons and chocolates on their desks on the
first day of resumption- A welcome balloon with some chocolates and perhaps some branded items will be so exciting and, this is within budget.- This was accepted at 100% and everyone showed satisfaction towards this move
4. This will be to generally to overhaul the e-mail and its style of delivery, perhaps make it more
colorful and add some live to it. Generally the look and feel should be changed to give it more life. The new email format had a new look and feel and even felt more modern and millennials jumped at it almost immediately.
Challenges on the project
1. They could hardly have a full hour without attending to their emails 2. Some of participants actually felt that they were not going to add value as they believed
that status quo was the bigger reason why people were not generally happy about certain issues in the organization.
Selection : I decide to use the Story telling approach as that gives the true picture and this will readily enhance empathy as this brings a human face to wanting to solve the problem
Insight : I realized that the story telling digs deeper into people being able to come to one page and then they decide to be more open to ensure the necessary areas for improvement are properly covered.
Approach: I will like to see more Visualizations to come up with a clearer picture as this will guide to ensuring that you welcome diversity and inclusion as this set of people may come from different cultures and you may need to physically they talk or see ideas
Major Heights:
1. There was this excitement to get the project done as Management
was in full agreement of execution this small but tough task and the time line projected as apt.
Instructions
Select one of the four design thinking tools presented in the course (listed below) that you are interested in applying to a challenge of your choice.
Tools:
Visualization (Module 1)
Storytelling (Module 2)
Mind Mapping (Module 3)
Learning Launch (Module 4)
Use the Assignment Rubric including the following elements to guide the development of your reflection. Any images you create/take can also be included, but are not required.
Elements:
Challenge: Describe your challenge, including all relevant information.
Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why you selected it for your challenge -- including any appropriate video lecture references).
Application: Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively).
Insight: Describe the insight you gained from applying the
|
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] |
10,735 |
Learning Launch
Challenge
I am a professional in charge of customer and sales support as well as internal projects of software development at a software provider company. Several customers of the company are users of two softwares: one to evaluate source code of business applications and a second one as a dashboard of those evaluations. The dashboard product was a legacy I got and it was bad developed having bad performance when used (more than two hours to get a single information) and the users stop using it. The challenge was providing a new one, developed from scratch with limited budget ($ 60,000) and time (four months) but also gaining back the customers’ confidence to use it.
Selection
Learning launch is a design thinking tool that provides hypothesis validation or not, quickly and cheap. After talking to customers, gathering their desires and needs for using a new dashboard product replacing the old one, I’ve decided to develop a new dashboard prototype and the most feasible action due to limited budget and time, learning launch was the right tool to be used in this case.
Application
After aligning with one key customer to test the dashboard prototype we start developing it quickly covering the aspects of performance (containing new summarized tables) and reports and visions (according to what was previously discussed with the customers). It was our focus for the first learning launch. Agile method for project management and the adoption of Scrum were used for new product prototype development process and in a three-week timeframe it was ready to be installed to the key customer. Three days were spent for product installation, configuration, preliminary testing, and workshop for the key users. For one week we observed the new product utilization, talking to the users and better understanding their needs. New reports and visions were incorporated to the new product after two weeks and this was our second learning launch.
A second alignment was made with another key customer, but as the new product was stable and working fine, we moved quickly to implement it. After one month of use, new demands for new visions and reports raised from both customers. The users completed a survey about dashboard improvements, and instead of developing new visions and reports we decided to develop a vision and report generation engine in order to cover all aspects of current and future demands. The idea was discussed with both customers and after having their agreement, in three weeks such engine was incorporated and tested in both customers. This was our third learning launch. This tested our assumption and it was confirmed.
In three-month timeframe (75% of what was given) and $40,000 of investment (33% less than budgeted), the company got a new dashboard product, stable and with an amazing performance, providing a vision and report generation engine that provides to the users to build their own graphics
and reports avoiding to ask to the company to incorporate them to the new product. Now the rollout to other customers is in place and the new dashboard is part of the company’s offering portfolio, also leveraging new sales for the source code of business applications software.
Insight
With the use of learning launch tool it was possible to be ahead of schedule and under budget, identifying and testing assumptions and anticipating results. It provided agility in the whole process mainly when new demands from customers came to improve the new product in order to satisfy their needs providing an outstanding outcome. During the learning launch process we had to change the idea to provide a dashboard product with fixed reports and visions that we have understood being what the customers would want to have. Having the perception of an endless process of new demands, observing the use of the prototype and gathering information from customers, provided us to change the path of continuous reports development and start a new approach providing a report generator engine. The right understanding of customers’ needs is crucial to identify the execution capability and related investment to become an idea in value creation reality thru design thinking approach and tools.
The shared insights and the lessons learned in the course of the process are priceless for future initiatives considering new ideas, hypothesis and assumptions validation and conducting small experiments, managing risks by actions. These insights are assets to be visited often.
Approach
As we had to change strategy and ideas to better reflect customers’ needs for the new product during the course of launch learning process, this brings the need to explore more mind mapping tool of design thinking. The reasons are clear: based on the given insights, the research plan could be addressed deeper generating more insights from exploration activities and using them to create a better design criterion. Instead, the customers’ survey was done during the launch learning process (this is also in this process important to validate the assumptions) and if it was done deeper preliminary, before the first launch, probably more time would be saved before the second launch learning, providing a compelling solution since the beginning.
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10,736 |
VISUALIZATION TOOL
CHALLENGE To introduce myself I would like to explain how challenging my situation is. I am working as a Digital Marketing Manager in an international Beauty Company. My career has always being linked to luxury brands and this is a fact that perfectly describe how stable but slow my work is.
I started in my position 3 years ago, when in my team was just a 9-people team in charge of every brand in my division. Nowadays we are more than 20 in our team and we’ve been developing very well in some digital verticals such as media, CRM, and online retail.
As a Digital Marketing Manager I am in charge of developing Digital Marketing campaigns, but also to ensure the correct brand deployment in every single digital aspect. This is something me and my coworkers are no longer able to do since digital is now a reality and not a future idea. For this reason my company has taken a serious plan to develop every employee digitally to empower them to be able to play their job whether in offline and online.
As I am one of the oldest and more communicative workers in my division I have been assigned the rol of “Digital Advocater” and I will be in charge of expanding my digital knowledge through my “offline colleagues” and also to stablish new workflows to help the teams achieve their goals successfully.
SELECTION The teams have always used visualization to depict concepts, as we are part of a big Marketing company, but they have never faced the challenge to depict a “Workflow” or to visually try to communicate and idea.
Videos, images and songs are part of their routine but they are unable to use them in their project scoping. They find really hard to choose and image or an icon to represent an abstract concept or idea (Ex. They have been searching for an icon to depict “stability” for more than 5 minutes).
INSIGHT & APPROACH As a first step it was me who was in charge of explaining the process to the Brand Managers in every single team to let them know the problem their teams are facing, how we should tackle it, and the results to expect in a short-term and in a long-term period.
For this purpose I used a white board and some post-its to identify the structures of every team, the people involved and the current organigrams for every process. This is something very interesting to point, because not every issue is tackled the same way. Product Manager just reviews some work with Brand Marketing Managers when developing some physical asset, but a Brand Marketing Manager ask a Digital Marketing Manger for their review when coming to a digital asset (Brand Marketing Manager is the N+1 of the Digital Marketing Manager).
Once the scope was clear the roll out was tackled directly with every team. The Digital Marketing Manager, Brand Manager, Product Managers, the Interns, Trade Marketing Managers and the Retailing Managers composed those teams.
To depict every workflow we used some A3 whitepapers stappled all over the room and every employee had their own colour pencil and colour post it, so they could insert them in the workflow as they see them currently. After this exercise, we reviewed every single paper for every Workflow and we then had a debate on how this workflow should work and modified it to the ideal one.
After having every “new stablished workflow” made in common by every team I reviewed it with all Brand Managers so they could see how their teams already created valid workflows to follow that should lead them to excellence in work whether in offline or online jobs.
With their expertise, we applied some strategic information to this workflows and organigrams such as Career Paths to be taken into account, Visibility issues for every single employee so they have the opportunity to shine, and set them as the new Digital Mantra to follow in ways of working.
This action has been taken just a month ago so the results are quite a few to say the new stablished workflows are a success. But, so far, processes are no longer stopped by a single user in the team, there is much more communication among them and they all know the status of a project, and everyone knows their scope of work and the flexibility they must assume at their own risk.
My main satisfaction is to see everyone involved in the project, feeling proud of how they have taken part of their new reality, moreover taken them into account. Without visualization this couldn’t have been developed, we work with so many information, workflows are complex and there are lots of employees so the managers couldn’t have been able to remember and gather all this information without images and icons.
This is definitely something we will be working on from now and on, since new services and disciplines will always rise and appear, and visualization will be there for us to depict our abstract ideas and concepts.
|
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] |
10,739 |
Noa Cohen
Reflection - Learning Launch
Challenge & Selection The tool I chose to use was Learning Launch, due to the current stage of my client project. I work with government clients in the technology space creating digital products. The digital product my team is currently working on has already passed the Design Thinking steps 1-3. We are in the “What works?” phase which is where the Learning Launch tool becomes important. My team and I have gone through face-to-face user interviews with several stakeholder groups, in addition to mind mapping exercises and persona creation based on our qualitative data from interviews. Our goal for conducting the Learning Launch tool is to understand where our current product fails and succeeds. We want to dive deep into user feedback and implement changes to make our product the best it can be for our users. Application We want our testing to be iterative. Our Learning Launch will not be conducted in a silo. Following in line with the Design Thinking timeline, we want to fail early to succeed sooner. We will start the process by understanding the needs that our current product addresses. Then we will craft a script made up of open-ended questions to ask users as they test our product. Users will test our product via a digital prototype. For the first Learning Launch, we wanted to test the main “happy path” through the product. Our goal is to understand, “Can a user successfully get from point A to point B?”. This test will be conducted with one of our several user groups. We conducted 30 user tests with a digital prototype over the course of one week. Each test was 45 minutes, with 15 minutes to debrief with our team afterwards. We also took notes during each session and used a voice recording. We learned that users were able to successfully get from point A to point B, however a few key visual elements threw our users off. Specifically, we realized there was a disconnect between our product’s visual elements and the same visual elements used in the real world that provide a different experience. After our first Learning Launch, we decided to circle back with the visual team to rework some key elements that tripped our users up. The newly designed elements fell in line with what users had expected to see in the “happy path”. For the second Learning Launch, we decided to test a financial portion of the product. We wanted to see if two different user groups could successfully navigate creating, submitting, reviewing, and paying an invoice. We asked users to complete various tasks that led them through different experiences within the prototype. Our initial assessments of the invoicing flows were that they would require a decent amount of change. We used this second round of testing purely as iterative and experimental. We wanted to understand specifically what data is vital to our users to successfully complete the above tasks. This test was a great learning experience for our entire team because our takeaways helped us to fully design the invoicing process, utilizing the most important data.
Noa Cohen
Insight & Approach As I learned from Ashley in the Design Thinking course, “True competitive advantage lies in addressing people’s unarticulated needs.” Utilizing the Learning Launch tool, we were able to uncover our users’ unarticulated needs. Observing users’ behaviors led us to get a sense of the pain points and desires we need to address in our prototypes. Our results for both tests were similarly in line to what we had anticipated. The first Learning Launch we successfully understood the needs of our user group and only had to iterate on a few key visual elements. The second Learning Launch we knew going into it that the prototype would not be successful because we did not have a larger understanding of what the process should be. Our testing from the second launch gave us the information we needed to design the best experience possible for those user groups. The Learning Launch tool reaffirmed my trust in the design thinking process because you will never create a successful product without asking your users directly what they think. I learned that you need to ask question after question, to uncover your users’ true desires and create a product that uniquely benefits your users. As previously mentioned, given the stage our team is at for this product’s timeline, the Learning Launch tool best suits our needs at the moment. However, our team would not be where we are today without utilizing the earlier design thinking tools at the beginning of our process. We have analyzed the feedback from our two Learning Launches and implemented the changes to our prototypes. In the future, we intend to conduct additional Learning Launches in an effort to continuously better our product. Even post-deployment of our product, I think it would create value to continue testing because a product can always be improved with user feedback.
|
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10,741 |
Reflection – Learning Launch
Challenge
I work for one of the largest & reputed material manufacturer of my country. Our department is mandated to work for increasing the revenue of the organisation by launching successful customer solutions. So, in the Covid Pandemic scenario we were trying to identify the new normal in the country and the emerging needs of the consumer. There was chaos all around with fear psychology seeping into everyone heart, and it was expected from a reputed company like us to come up with a solution which will address the burning need of the consumer.
After much consumer research and deliberation within the team, we identified that sanitisation of grocery items, parcels and potential virus carriers is a burning need of any household. As time was very important for the relevance of the product, our team decided to work on a sanitizer which works on UV Technology.
Selection:
It was pertinent to us to move ahead with the initial design and the go for a small launch in a pre-determined territory with immense focus on the time in hand. We were working on tight schedule and had to check the initial design and the prototype. We opted for the Learning Launch tool with a stringent deadline and budget.
Application:
During the ideation process, we had taken into consideration certain assumptions. After the initial prototyping was concluded we selected a geographical location to go ahead with the learning launch. We had to check whether is perceiving the product in the same way that we assumed, the preferred price range and effectiveness of the channel for the sales of the product. This activity was done for one week. Customers had their feedback for different features of the product.
There were some questionnaires developed to understand on the customers feedback on our initial assumptions for the business model. We also understood the different point of view of our internal stakeholders – channel partners, ecommerce sites.
Insights:
The tool helped us to untangle the initial assumptions. The insights generated from the customer meet helped us to rethink on the actual problem - and the problem statement got redefined. The hypothesis at the beginning of the project became null & void. The tool gave us the opportunity to engage with the end customers and gather the insights. The assumptions were not confirmed by the data gathered. Based on the insights gathered, the concept was put on hold.
Approach
We found the learning launch to be an easy to implement tool and it becomes very easy for our entire team to track the developments. From insight generation to product launch, this tool becomes a part of the system. Identifying the unarticulated needs of the customer is all the more easy with this kind of tool.
|
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10,744 |
Mind mapping tool
Challenge:
I was recruited as a team lead or an Ass. Group leader while being a postdoc. Our group works in the field of cancer research where we culture them in the lab, analyze them, identify drugs that inhibit cancer growth and also identify possible ways to prevent metastasis in the future. We handle many projects and the scope of the project includes technicians, who do routine laboratory work, interns who work on short-term projects, PhDs who work on their doctoral theses on various topics and the IT department which helps us with the maintenance of data, data protection, and security. The Idea of any working group is to work as an effective team. The group I joined was more individuals than a team, low on resources, no smooth flow of information, no communication, directionless and less productive. The challenges included bringing them together as a team, optimizing resources to increase project productivity, improve communication and streamline data management.
Selection:
Since the group was at “What is” stage, I used the Mind mapping tool to streamline the whole process of project activities in the group. Briefly, Mind mapping is a design tool which looks for patterns and insights in the whole process or a large data that is available and as explained in Week 3 of the “Mind mapping tool” lecture.
Application:
I first gathered the information on all the projects our group handled and spoke to the team members one-on-one. I listed out the methods, the experiments and the tools they used for the projects and the aims of their projects. I discussed my assessment and possibilities with my peers and later spoke to all of the group members and discussed my findings with them.
There were 3 major areas identified for optimization 1. Resource management 2. Communication and 3. Standardizing operation procedures. Under resource management, I divided experimental methods into 2 categories, 1. Core methods: these are necessary for all the projects and is the backbone of our group’s projects and everyone has to learn and 2. Individual: these are project specific methods used for the projects of individual team members where they gain expertise and will be the point of contacts for any help if need be. For communicating the progress of each other’s projects effectively, I, as an acting group leader, introduced biannual progress reports and weekly data clubs where specific problems hindering an experiment are discussed. Finally, for standardizing the experimental procedures, we decided to write down all the experimental protocols, optimize them together, save them electronically and use these protocols for future experiments.
Insight:
By applying the mind mapping tool. I could identify the key functional areas that were the core issues affecting the productivity of our group. By identifying the core experiments and training everyone in these we can avoid losing samples when the primary technician handling the experiment is unavailable and therefore prevent any effect on the projects. With individual experiment we now know the expertise of a person and therefore can approach the person for expert advice when needed. The progress reports and data clubs will help the projects with suggestions, ideas to improve the projects and in problem-solving when stuck. Standardizing the experimental procedures will help avoid any bias when performing the experiments and also present
a working method to all the team members old and new members easily available making the team an effectively functioning team.
Approach:
For any team to work effectively, it is always important to identify the pillars that make any team or a project effective and viable in this instance it was core and specialized areas, the flow of information (communication) and bringing uniformity to experimental approaches (SOPs). For such approaches, the mind mapping tool is a very good tool, defining the “What is” before transitioning to “What if”.
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10,747 |
Reflection – Storytelling
Challenge & Selection
Storytelling is a great tool that I started using it lately. I am a history teacher in a poor country. There aren’t many kids who attend school and those who do don’t score good grades. Unfortunately the books that we teach aren’t very good. They are focused on memorizing so the students don’t like them. It was very difficult to me to teach and make the students interested in history. The students aren’t motivated because the subject seems “boring”. I tried to do the best I can to change their view of the subject, but I couldn’t. I discovered storytelling and it made a huge difference. The classes now aren’t that boring and unappealing. The students also started to share their perspectives and thoughts more then ever. I use their thoughts to develop different strategies to try and find a way that works for them.
Application
The fist time I used storytelling in class the students were amazed and surprised. In that day I told them not to bring their books. I taught the lesson using day to day language and I drew the characters on the board. We performed a play in the next lesson. After that I was the one who is surprised. A group from the class taught the lesson. It was a very successful method and the scored the highest grades in the state! But there was a student who always sat in the back and never participated. I knew that he needed attention. I asked him to come to my office and got him a drink. It appears that he is a shy person and that he is afraid from interacting with people because he was bullied in his previous class.
Insight & Approach
I was shocked and devastated a bit because I should’ve known earlier but I didn’t. Clearly it was time for me to open up with my story. I told him that I knew how he felt because I was bullied as well when I was at school and how painful it was because I was suffering alone. I told him how I was too scared to tell anyone. I also shared with him how I got through it with the help of m teacher. I also tried to explain to him that not all people are bullies, he was a bit comfortable after
that and motivated as well . So in the next lesson, and for the first time he engaged with the rest of the class and gradually he made some friends as well. Sometimes a little story can do a lot of good. This course made me see storytelling in a new way. When I've done it before it wasn’t really that interesting, but now I can prepare ahead and think of stories and methods that will assist me in presenting my ideas and receive m students thoughts too.
|
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10,748 |
Visualization
Challenge & Selection
I used Visualization tool to create awareness about Change Management services among the Sales people so that they can easily understand the services and are able to communicate with the prospective customers and spot the opportunities to offer Change management services.
Change Management as a concept is very generic and can be applicable in umpteen number of customer situations. The sales folks do not have patience & time to understand the concept and sometimes they have to spot the opportunities quickly while interacting with customers. Therefore, visualization technique is very useful to explain the services that could be provided as Change Management and the situations / challenges that lead to demand of such services.
Application
I discussed with sales people to first understand various customer situations and type of customer interactions they would typically face and what is their preferred means of understanding and the best way to communicate with the customer. It was not surprising to know that almost all said that they get very little time to prepare for the customer meetings, sometimes they are preparing while on the road, they need a very simple way to explain to customer which the customer can relate to, it could be in professional or personal situation. I understood that visualization techniques can be used to explain the Change management concept, challenges faced by customers and the services we can offer in Change management to address the customer challenges which will lead to more business for the organization. I remembered the video of Angela Myer where she pointed out that visualization is a core component of communication and it is not about drawing. It could be anything, writing on white boards, better Power Point presentations, videos etc. It’s about expressing thoughts with fewer words. Visualization helps in getting consensus with people, which I thought is very important for the sales folks.
I created a small vision statement that the output should be artifacts that could be easily understood, intuitive, a sales person can relate to day to day basis, can spot the change management opportunities during the customer interactions and then can explain easily to the customer the services we can offer. I choose a combination of short videos, intuitive presentation, customer stories and infographics.
Short Videos: The objective of the videos was to visualize the customer situations that require change management services. We created following videos
1. A bank’s customer downloads latest update for his/her bank’s mobile app. After updating, the
customer is asked to create a new profile again. The customer is really annoyed and doesn’t uses the mobile app. This problem could have been avoided if there was proper change management practice of thorough testing of the app before it was released to end customers.
2. A new health insurance policy is announced by the CEO of a company for their employees. This
requires all the employees to update their profiles online for the new insurance cover to kick off. Many employees who work remotely are not aware of this change and they do not update. As a
result, the insurance cover is revoked and few employees had to face the risk of paying for medical expenses as they are not covered by insurance. Resulting in disgruntled employees. Before the change, a proper change communication plan should have been created covering all possible employee situations.
Presentation: The objective of the presentation was to intuitively explain what change management services we can offer to the customers, what is our capability, how we operate and what are the benefits a customer will get from our services. Only 4 slides were created, images and bold texts with minimum font size of 20 were used. Infographics: A gif image was created that could be loaded on mobile and carried for the sales folks to quickly refer to the necessary information required while talking to the customers. Insights & Approach Earlier, the sales folks would always call us before the client meeting and ask the specific details and talking points to prepare for the meeting. This would consume considerable amount of time for both. With the above visualization artifacts, now the calls from sales folks have reduced drastically. They are able to articulate the problem statement and discuss the possible solutions with the customer. In fact some of the sales folks have started providing us more customer situations that they are able to spot which is leading to better alignment of the services to the actual needs of the customer. Now, I’ve started to use white boards to explain my thoughts and what I want from my team in almost all conversations with my team. For every presentation, I first visualize the customer situation and draw a rough sketch on the white board. My team is able to visualize my thought process and able to create much better presentations with less no of iterations and changes. This has resulted in increase productivity and better turn around. While the above visualization artifacts have helped, I think adding storytelling during customer and/or employee interactions to describe a situation will further help in communicating complex and ambiguous ideas.
|
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10,749 |
Example Reflection – Learning Launch
Challenge
I am a Project Engineering Manager responsible for completion of XYZ Metro rail project for our first customer in India. Though our company enjoys a global repute in delivering metro trains, India first success was very important to create value and gain this side of the market as part of growth and profitability. The challenge was to deliver the entire project comprising of engineering, design, development, assembly, validation and commissioning from India to save costs and tap good technical talent to create a first success. Trying the waters first time was a situation of uncertainty. We took the plunge and started establishing design, manufacturing and test centres across South India and hired qualified engineers, technicians and managers. The condition of the contract was that if the first 2 trains were good and reliable, the project would be approved for another 42 trains worth 270 million Euros. With all the talent around, final pieces of sharpening of skills were quickly undertaken via conference calls from the global centres. Assimilation of training and practical implementation were uncertain.
Selection
We were aware of Design thinking but not adept in implementation. So, we leveraged the help of learning launch to really understand the customer’s unarticulated needs. In the first demo we put up a configuration prototype to showcase what could be the requirements for Indian alternating current power conditions but deliberately kept room for customer to point out some important limitations in our design. We heard the customer and made rapid digital changes and stayed with the customer to give them improved demos. After nearly three such exhibits, we gathered what the customer was asking and we were ready with our optimized power traction scheme leveraged from global kitty and the customer was delighted. We picked learning launch because we did really need to quickly engage with the customer and test our key assumptions on both the power and braking schemes which are major systems involving safety and operation.
Application
For the first launch, we used our local office facility and invited the customer group to view our configuration that was a minimum viable prototype of a car showing power and braking schemes. Though the customer was sceptical about its efficacy in Indian conditions, they were quite accommodative and gave us valid feedback on how things can get inadequate for crowded conditions that are so typical in India. This meant that a higher power consumption could likely be faced by the customer on running the trains and paying for higher bills of electricity. Though we had already done our homework by picking an optimized solution from our global reference we were also concerned and decided to test the prototype in customer designation conditions for possible improvement to the architecture. Indeed, the power consumption was higher than specified and we investigated the reason. We tested the prototype in our second launch at the grid stations of the customer. And wow, we had an insight.
Insight
By rigorously testing the prototype at five places along the route a remarkable insight evolved to our utter excitement. The insight was that our power scheme had nothing to do with higher electricity consumption. Customer had changed the electrical architecture along the route based on some recommendations without keeping us in loop. We repeated these tests over two days and confirmed our results. But we decided to figure out the resolution quickly without major disturbance to the customer’s own electrical architecture. The customer had changed the electrical architecture by adding capacitor banks which were not necessary and had then created additional room for harmonic filters.
Approach
We studied the architecture closely and got it reviewed with our global centre of competence and found that by just removing the capacitor banks things could get sorted out. We decided to try it out. We had two trains in commissioning and testing phase and we switched on power for both the trains on and with only one train on and we found no excess power consumption and it fully validated our assumption. Then with all test results ready we carried out our third learning launch with the intention of taking the customer along the power grid along the route and we demonstrated our experiments and measurements. The customer was really delighted and thanked us profusely. They issued an approval for design, manufacture and commissioning of the remaining 42 metro trains for us and this got us the first major project in India. We have fully completed the project of delivering successfully forty-four trains and are testing the reliability in service to close the project with the customer. The Design thinking tool of learning launch helped us navigate uncertainty and get better at understanding unarticulated need of the customer and get to the root of the issue to get a project success and then earn an additional order for 10 more trains for a different route based on the goodwill.
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10,752 |
Mind Mapping to a better relationship
Challenge: For a little background, I have been out of the corporate world for many years and until last month had not even heard of the concept of design thinking. My submission is a hypothetical that came out of discussions I had a week ago about the current state of affairs in the United States – specifically the protests. In one, a person asked me, “what do you think is the answer?” My immediate thought was that there are likely numerous answers and getting people together to explore possibilities is a better way to start the process. It was my “aha moment” to perhaps understanding design thinking. How could I apply design thinking to towards a solution? Obviously, there’s so much to potentially tackle that my hypothetical takes a narrower approach to deal with one aspect. This hypothetical is a conference/symposium for a city that has significant tension between law enforcement and its citizens and continues to maintain a negative reputation. Participants will be leaders from law enforcement as well as city government. It is a simple hypothesis that can be replicated for any other city facing the same challenges. The Mind Mapping tool will be the one utilized. Selection: I chose Mind Mapping because in this particular hypothetical scenario, because much of the “what is” should be covered. There are cities that are already experiencing a harmonious relationship; ideas, thoughts, current practices are already available. Mind Mapping will allow participants to push entertain/analyze the ideas and data in front of them (of course any they want to add will be acceptable) and work from there. Application: The event should begin with a page out of Storytelling in order to help bring about an atmosphere and mindset that’s conducive to moving towards a mutually beneficial end. This helps prepare the mind for the mapping tool. Borrowing from William Phillips’s video, there will also be a setup in a large conference room with posters and graphs with data, ideas and so forth. The participants will be given time to see all and make note of ideas they believe can best be utilized (the “good stuff” as she refers to them). Upon reconvening in clusters, they’ll go through a similar “theme” exercise before undergoing the “So What?” test. Insight: As mentioned earlier, this is a hypothesis thus there it hasn’t been tested. Ideally, the intended result is that Mind Mapping will enable the civic and law enforcement participants to examine
and determine possible exercises to improve relationships. The visual mapping should help as they transition from ‘What is’ to ‘What if’ as they move to the next phase. From a personal perspective, Mind Mapping is something I find fascinating – it’s nothing like anything I’ve known. Going back to the video of George & Geoff, my methodology in business was much more like George’s in that I would start with a goal in mind and find the solution to get there. I’ve always prided myself as an out-of-the-box thinker because at times I would come up with ideas that might not be conventional and that’s served me well. However, I’m realizing that I am ‘out-of-the-box’ when compared to George. The reality is there’s a whole new approach to thinking that I had no concept of, which is tremendous. I viewed the Mind Mapping video numerous times because of my fascination. While I see myself utilizing Visualization much more often in every day thinking (which is already a fantastic), I’m hoping that at some point I’ll face a challenge that allows me to get to Mind Mapping.
|
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10,755 |
Using Visualisation to get academics to think more practically
Challenge: Describe your challenge, including all relevant information. I am a management consultant working in Learning and Development (L&D). As consultant we are used to facing challenges when joining a new client, but some are more difficult to solve than others. One of the more difficult ones I faced recently was with public sector organisation in the Justice sector in the UK. The client was looking to stand up a new L&D delivery model, promoting a shift towards a more self-driven learning culture to increase capacity while decreasing costs. As in most public sector organisations the way the client was conducting learning was very classroom-focused, didactic and theory-based, meaning it was time and cost intensive and ineffective from a learning point of view. We agreed on the redesign of an existing learning product to test the approaches to learning set out in the L&D delivery model and potentially create a proof of concept for future product redesign. The existing course contained a lot of academic theory and the SMEs on the client’s side insisted these were all relevant for frontline practitioners to do their job. So as one of the first steps we conducted a number of focus groups with frontline staff and learners and came to realise that the main issue for them was the “translation” of the academic theory into practical application. They understood the theories and concepts, they just did not know what it meant for them in their day- to-day. We suggested the creation of a series of practical, on-demand performance support documents to address the issue. However, the SMEs in our co-creation working group kept insisting on providing lengthy and wordy academic write-ups instead, claiming this was relevant and necessary for learners. Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why you selected it for your challenge -- including any appropriate video lecture references). As we sensed that the SMEs’ pushback was based on a lack of understanding of what exactly we were suggesting, we decided to visualise it for them. We felt that seeing our ideas rather than having to imagine them might help people see the value of it and encourage a more productive conversation. Application: Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively). We designed a suite of digital resources practitioners could use on-the-job (the way they would find quick answers on Google when looking up a question), including short videos, top tips, checklists etc. Next, we created visuals for each of them, some PowerPoint templates of one-pagers, some mock- ups of websites we were planning to build, some storyboards of videos. Working closely with frontline staff we pre-populated these prototypes with content best we could. Insight: Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly).
The effect of presenting these visualisation products back to the working group was tremendous. Experts who had firmly objected our suggestions previously immediately started engaging with the content. By using Storytelling techniques, we presented the concerns we had heard from frontline staff in the focus groups and demonstrated how each prototype document would address this specific concern in a practical, hand-on way that was meaningful to learners. Apart from bringing the “look and feel” of our ideas to life, one of the main goals the mock-ups helped accomplish was for the academics to see that our aim was not to get rid of their theory, but to simply “translate” it into practical terms. Once this realisation had sunk in they started building on the first drafts we had presented, inserting more expert knowledge, correcting details and adding further insights. The final result of the redesign was a course that felt completely different to anything learners in the organisation had ever experiences before, and it received outstanding feedback from the client, the experts, and learners.
Approach: Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s) why
This was not the first time I have used visualisation, but the example has certainly reminded me how powerful the tool can be. Being so used to using certain approaches or methodologies sometimes makes me forgot that the same approaches might be completely new to other people. The only thing I would therefore do differently next time is to bring in visual materials sooner to avoid “fighting windmills” unnecessarily.
|
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10,758 |
Mind mapping
Challenge & selection I am in charge of the business administration of a small human resources agency dedicated
to the recruitment and selection process. Last year we had an increase in the number of
customers [companies interested in us to look for the best candidates for their available
positions], but in the middle of this year we started to lose some of them. We did not know
why since we were just implementing our sales department and our operation team
[psychologists in charge of the recruitment and evaluation] were too overwhelmed with the
workload to ask the clients why they were leaving. So, with that escenario, we decided that the first task that we would have with our emerging
sales team would be to get to know our clients in order to offer services according to their
needs. For this exercise we would be working with meetings, interviews and surveys to
collect information from our clients. Then, with the help of our sales and operations
departments, we would work on a mind mapping to look for patterns and insight of our
clients. Application After collecting information about our clients - information such as size of the organization,
kind of industry, internal organization, problemas that currently have in the recruitment and
selection processes, reasons to buy services like ours, reasons not to buy services like ours,
pain points and so much more - we took a day from our daily activities to work on the mind
mapping. We worked in a big saloon and put all the gathered information in a big board.
Then, we called all the people from the sales and operational departments [we are a small
group, so we were 10 people in total] to observe the information, pick the good stuff and then
cluster it. We also discussed the information in small groups in order to understand it. Insight & approach After this exercise we were able to determine the profiles of the clients that we had and what
they needed to buy services like ours. Also it helped us to design better services to offer to
them and to new clients. Finally, we got to recover some of the clients that we lost due to all
the changes that we made to our services. We decided to do the exercise with the people of all the departments because, since we are
still a small agency, we wanted all to be aligned with and to understand the profile of our
clients and to know very detailed how the design of our services fulfill their needs. Therefore,
given the good results of this exercise, we will definitely be using this tool in the future with
our team.
|
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10,760 |
Design thinking-Visualization tool
Challenge:
My challenge was finding a way for a group of several background stakeholders (different areas of expertise, different cultures, different positions…) to achieve a common ground in defining the problems in their institution before jumping into solutions and resolutions that might not be able to solve their actual problem. The main issue in this institution was the lack of connectivity between the stakeholders who part of them is assuming a definitive solution to the problem. They had very important data but they were not able to see above those numbers not o put their common thoughts in a one big pot.
Selection:
I have used the visualization tool to get to a level of understanding of the problem among a stakeholder of the XYZ company who have completely different backgrounds and field of expertise. This tool help identifying and then defining possible solutions to the problem. I used this approach using a stick man with a red cap- that was our superhero during the meeting- which added some humor to the whole scenario and helped in breaking the ice between all the non-cooperative individuals who were on board.
Our superhero was trying to find a solution to this problem and he always requested clues from the stakeholders to help them solve the problem which made stakeholders learn from each other in the process of defining the scope, boundaries, key elements, and relationships between elements to consider when identifying pain points and opportunities for improvements or solutions. Different groups were asked to use different ways of expressing themselves. Using patterns, colors and more.
Application:
I divided the stakeholders into groups of 5 participants each representing a different background and area of interest. Each group got a big card board and a stickman figure (wearing a cap, of course) and lots of sticky notes (bubble shaped to add the stickman’s thoughts and feelings). They needed to answer multiple questions:
1) How do you define your organization?
2) What would you add to this cardboard to reflect all the problems that this stickman (which is you) is facing?
3) What are the key insights that defines the relationships between the entities in your problem space?
I give them approximately 20 minutes to discuss the questions and finish with the cardboards. Then I have each group report out on their answers. As each group reports out, I recorded the common insights of each group. Additional insights were recorded as well.
After the session, I created a whole new poster gathering all the information from all the groups with all their reflections about this problem. And proposed changes that were agreed on by the group.
Insight & Approach While the graphic – especially the revised graphic that incorporates their feedback – is important for reinforcing their understanding of the problem they are working to solve; the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space.
My superhero stickman gave the group of stakeholders a focal point for discussion that allows them to share their perspectives and develop insights to uncover the causes of the problem and not thinking about the solution before defining the problem. While working together, they discovered that they are missing this channel that helps them identify their common grounds and thoughts. They started to collaborate and they quickly identified the key elements of the problem which helped them in adding all this information to their traditional data and be able to obtain new values and variables that conducted them up to a preliminary agreed-upon solution. This visualization activity should be the starting point for a series of design thinking activities which will help the group of stakeholders in an XYZ company figure out a way cooperating, without stress and anger, and identify problems and get to a solution.
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10,761 |
Reflection – Learning Launch
Challenge
My organization deals with the production of plantain flour. Plantain flour is a staple food, where plantain fruits are dried, grinded into flour and taken as meal. This flour can be used to replace a lot of meals for people with certain ailments and generally anyone interested in having a change of diet. The challenge is finding a way to get the plantain flour packs to the market, not just getting it to the market only but having a high demand from customers. Aside running advertisement, a lot still felt out of place. Majorly, my objective is to capitalize on the health sector by providing plantain flour for people who due to their ailment (diabetes, hemorrhoids, low immune system and many more). This project will require the company’s resources with a maximum schedule of 2 months to uncover what we need to know about our potential customers and our product.
Tool Selection
Naturally what comes to mind is to understand who my customers are and how my product brings something different and effective to them. My team and I had to engage ourselves with a few customers applying the Learning Launch tool to understand generally what our customers true need in other to work hand in hand to solve this.
Application
Firstly, with the idea of having this alternative product delivered into the hands of people who fall into the category as mentioned, my team and I only had what we know and needed more data as to why our product is fit for distribution. We sought to find out what we don’t know, by finding out possible places where we can find a good number of customers to interview and test our products. As such was the case, we came up with Health centre’s, Hospitals, shopping malls and the local market. We decided about 50 potential customers from different background and health conditions be interviewed and given the product to try out. During the interviews, customers basic information like name, Age, Weight, Height, Body Mass Index, Contact Information were taken, we got to find out their day to day schedule, social life and how they maintain their health. Getting this information also came with the opportunity of educating each and everyone of them on the benefits of plantain flour and this caught their interest.
This led to our second learning launch, this led to regrouping and understanding what exactly we were dealing with. At this stage we were clear on what our audience of 50 potential customers needed. We were able to track down the causes of each of their ailments be it natural causes or lifestyle causes; all this information was sorted out.
Insight
Our assumptions were identified and we went into action to test these assumptions. Basically, we understood from our interaction that most of the potential customers had little or no idea about the importance and usefulness of plantain, while some knew but would rather not go through the stress of having to prepare the plantain flour for themselves. Next thing was to propose the idea of giving out the product for trial and get results in the span of a month. On getting results from our potential customers we took new data and compared to the initial data which we found considerable desired results and customer satisfaction with our products. Some customers expressed concerns over some benefits which
weren’t achieved (like possible weight loss) during testing period and a few others but the team took these concerns and will look over them with possible solutions incorporated into future launch design processes.
Approach
The learning launch proved to be the appropriate tool, my team and I need to sit and look into the insights gained and find possible solutions to future launch designs which should then have taken into consideration the insights gained, what progress we were able to achieve and give a solution in order to prepare our product for mass production and distribution.
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10,762 |
The Use of Storytelling in the Classroom
Challenge and Selection
As a high school teacher I use storytelling all the time. I am currently teaching twelfth grade students
at a public high school in Puerto Rico. The island has not only suffered a major hurricane and an
earthquake in the last years but, is also undergoing economic struggles. The majority of the students
are economically disadvantaged and see themselves as people who have very little power in helping
their communities better their problems. As part of the course these students open up and tell me
about the social problems they are facing and worry about. This is part of the sociological examination
that we have as part of the class. It is through this activity that a deeper empathy is gained. These
stories help them identify themselves as part of a greater society and to name the problems that they
would like to work with as part of the class. These stories also help me identify what is going on in my
student’s lives.
Application
Students tend to come into class talking about different themes. Usually about things that are
happening to them. They will even try to get an opinion out of you on what is happening. Usually a
teacher will cut this conversation off so they can discuss the material at hand but, in my class, these
stories can help the discussion come to a point where they will tell you what worries them. If you have a
class that is not very outgoing you can also give them a couple of themes to talk about. It is important
for this storytelling to work that the students do not feel that you are judging them.
The stories will help the students identify with problems that have risen in the community. It is through
this identification process that they will be more enthusiastic to work since they will see it as something
that belongs to them.
Insight and Approach
Storytelling has become a very useful form for the students to start their investigations since it helps
them gain empathy with different themes and make them their own. The most important storytelling
lesson is that students empathize with the topic. It is not the same for them to have a theme tha that is
important to them as one that they themselves have identified. This pertinence creates a way for them
to feel masters of the situation. In this situation they also learn that they have the power to resolve their
own situations and build resilience in the student community.
After identifying the problems, they are divided into topics that they care about. Here they will begin to
discuss different ways in which they could solve them. The mind mapping tool could also very valuable
since it would the students organize their different ideas. The outcome of the event should be one
where all the ideas of the participants can be merged into one.
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Challenge
We have a team of engineers in our IT company that work on projects for mainly government customers. The government agencies that we provide services to are mainly responsible for ensuring that they can provide high quality services to the impoverished communities that they operate in.
Our main challenge is that we often face challenges motivating the team to ensure that when they spec their project they do not miss requirement or look at the problem from multiple angles since most of them are usually distanced from the end users of our products.
As such our main challenge is the inability of our engineering team to empathise with our end user and as such sometimes creates solutions that do not talk to our customer and as such lowers our customer satisfaction ratings.
Selection
The tool that I have decided to use to remedy the challenge that we had was Storytelling. It is a technique that I had seen producing greqt results before when used in similar situations to try and get the team to connect with the value that they are providing and to attach meaning to the work that we do. Many of the people that our agencies service usually dont have the resources to fill in online surveys or go into service centres to lay formal complaints and give feedback on improvements to the services that they need and as such their point of view is seldom heard. Allowing these people a chance to tell their stories through either recorded interviews or face to face engagements allowed us some insights into thier daily lives and situations.
Insights & Approach
An amazing example of were we saw storytelling providing us with immerse value was in 1 example were we had a single mother come explain/tell us about her experience around what it takes her to bring her child in for a regular visit at a clinic. She explained how on days when she has to visit the clinic she would have to wake her and her 2 children up at 3:30am to go heat up water for bathing and food, how since her husband is usually away on work for weeks at sometimes there is no one to assist. That she would then have to walk both children up to 10km to school before walking another 4km to gett to the clinic. All of this effort only to find a queue at the clinic with people who had been there for hours already. Then by the time she gets her opportunity sometimes the nurses have run out of medication or they end up miss treating them cause they would have been working non stop for many hours sometimes without any lunch.
A new element that this approach have uncovered for us was that it was not only the end users that we had to solution for but that in other for us to make any meaningful impact, but that we also had to find innovative ways to solution for the entire value stream.
With this input we found that when given free reign to come up with innovative solutions the engineering team was able to fully grasp the scale and importance of the solution and come up with solutions that were both cost conscious and time sensitive.
They built scheduling systems that allow the clinic to set a schedule for which people should come when, they also built the ability to base this schedule based on the inventory of medicines that were available for various procedures.
The process and examples and tools that were provided in this course made gave the me the ability to see different ways to tackling the problem, and making a positive change in our communities.
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10,766 |
Visualization
Challenge & Selection
The first tool I used was a visualization tool or visual thinking. Before trying to identify and define possible solutions to the problem, a common understanding of the problem space was achieved between different stakeholder groups. I often use this method with our customers, who are government agencies dedicated to applying technological innovation to modernize their mission or provide services to customers, who may be American citizens, businesses, and non-citizens. I used the scarecrow visualization technique of the problem domain, which contains a set of questions or discussion prompts to allow different stakeholders to define the scope, boundaries, key elements, and elements to consider when identifying pain points and opportunities for improvement or solutions.
Application
I started this process by creating a scarecrow graphic of the problem domain. In order to develop the scarecrow graphic, I will use any existing materials to understand the environment. Existing materials may be operating or procedure documents, training materials, marketing materials, GAO or other audit reports. If there is no material available, I will conduct informal interviews with one-third of the stakeholders who are my main contacts in the program.
If this is the case, I will borrow the concept of "front-end/back-end" from previous research and discuss it in David Gray's book "The Connected Company". The front-office/back-office approach helps reinforce the notion that every service—even internal services—has customers with whom the service provider interacts and internal processes that enable the organization to provide the service. The template I often start to use has a column on the left to identify partners and value chain providers, and a column on the right to identify oversight organizations, such as Congress, GAO, trade unions, advocacy groups, and other entities that may add constraints. How it works. The scarecrow graphic is very simple, using simple shapes and icons provided on Visio or the Internet.
For this event, I will divide the stakeholders into groups of 5-6 people, each group representing a different organization or area of interest. Each group will receive a poster-sized copy of the scarecrow graphic, which they can write directly on, or use sticky notes to make comments. I give them two or three questions to answer, for example: 1) What key elements are missing in the graphics? 2) Would you change the graph to more accurately reflect your problem space? 3) What are your key insights on the relationship between entities in the problem space?. I give them about 20 minutes to discuss the problem and mark up the graphics. Then I asked each group to report their answers to these three questions while pointing to the marks on their posters. When each group report comes out, I will record the common points of each group's insights, and then record the other insights from the group discussion, and put it on the attached copy of the chart. After the meeting, I digitized the posters of each group into artifacts, created a view that combined the sharing and new insights from the group discussion, and then created a revised graph containing the feedback and suggestions they agreed as a group Change.
Insight & Approach
What I learned from doing this exercise with several groups is that while
graphics—especially revised graphics that include their feedback—are important to
strengthen their understanding of the problem they are trying to solve, the activity is more valuable. The aspect is the shared insights and shared learning that occur as they work to define the problem space. The graphic provides a discussion focus for different stakeholder groups, enabling them to share their views and gain insight into the underlying root causes of their problems. Although they can create graphics from a piece of white paper in a collaborative way, they start a conversation with a scarecrow jump. They can quickly identify where they are in the graph-or whether they are.
Missing-and new insights about the relationships between key entities can be obtained faster, rather than taking time to identify them. They can also identify variables in the problem space-that is, it can help them identify things they don't know, in which areas they need to obtain information or data to provide values for the variables.
Since I found that the most valuable aspect is sharing insights and learning, next time I will use visualization activities as the starting point for a series of design thinking activities. Then, the revised graph containing their comprehensive feedback can be used as a reference tool in the rest of their work.
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10,769 |
Mind Map
Challenge – Design Thinking is one of the most important things to continue to encourage
innovation. However, information regarding the mapping of ideas to make them clearly
visible is still very difficult to obtain. I myself am trying to set up a start-up on an application
that aims as a platform for self-development. However, sometimes some things are still
unclear (complex) and need more in-depth brainstorming about one thing or another. It is
also very difficult to be objective in making a decision.
Selection – As is well known, the mind map is one of the right tools to break down emerging
ideas. Opinions in group work can be conveyed thoroughly and linked to the mind map that
is designed. A mind map can be used as a reference to represent a subject and an idea,
structuring the information in a map-like view. The main topic will still be the focus of the
objective and then the concepts and details, are connected in a logic, hierarchical way.
Application – After learning about mind mapping, I got a lot of new insights about how to
stay focused on the original goal and took a lot of ideas for breakdowns. Because I have
problems understanding what I think is complex. However, through learning the mind map
method, I became more aware of how to formulate an idea as well as a strong strategy to
support the initial focus of the topic.
Insight – Through this mind map study, I became more aware of how to start a project. With
a mind map, I can add many ideas that are interrelated and supportive. Also I learned about
how to add concepts and details to the projects I am working on. This will increase my
creativities and readiness in compiling an idea for the project. In conclusions, creating a mind
map had a huge positive impact on my studies.
Approach – I will say that I really like the entirety of this course. Also the most memorable
is when learning about the mind map. By studying the mind map, this will help me to be more
creative and be able to add innovations through details that support the main focus of the
goal. Mind maps can also bridge the problems that I experienced before so that I have insight
into design thinking that is even wider.
Nurul Nasir
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10,770 |
Challenge:
Working in Media and Advertising is very challenging, updating with every trends and happenings in the industry can be really tricky. Managing every client coming from different sector such as, Textile, Chemicals, Beverages, Shampoo etc. Shift in advertising is evident these days, with everything being digitalized, advertising is also following the same pattern of transformation and moving from conventional mediums such as, TV, Print and Radio. Clients with limited budgets are utilizing digital platforms for the better results (more targeted results).
Explaining the same shift in advertising pattern to clients who are not open to change and wants the same monotonous advertising pattern is not an easy task whereas the same budget can be exhausted in Digital and will give more efficient results in terms of ad recall and resonance with the brands.
Selection:
The tool I selected was the Tool of visualizing/ Visiual Thinking. I selected this tool for better understanding of the old school mindset clients so they exactly know how digital advertising works. It is always important to meet the expectations of the client by fulfilling their requirement but one the other hand is it also important to give them the adequate knowledge, so they are updated.
Application:
I initiated this process by the help of this tool of visualization, every client was invited in a session where they were given questions regarding their expectations and executional plans and their understanding to digital advertising.
Upon receiving the different answers from different clients, they were then asked what kind of innovations are the really looking at, what will benefit the brands, how their target audiences understand the communication and what are their habits, how do they spend their time and how do they keep themselves updated about the market.
Majority of the clients’ answer validated the fact that everyone these days their audiences are shifting to the digitalized age. They were then questioned regarding the spillover of the budgets and how they are wasting their budgets on other platforms while they should be focusing on the digital platforms.
The tool was beneficial in the above mentioned scenario, as I gave them visual direction of how the creative and advertisement will appear on different platforms of digital media and they were better able understand the dynamics of the digital era.
Showing them the visuals of every ad form on digital and making them choose which may work best for them.
Insight:
The clients knew that their Target audience has shifted to digital, but due to not being open to the idea of experimenting they never opted for this option.
Through this tool they were able to differentiate whether which ad form will work best. They already knew the best possible options for their audiences and how to hook them to watch their ad at least one
time so the audience can relate to the brand and will help the brand to build better relationship and customer centric strategies.
Approach:
Through the tool they were able to identify the actual image in their heads and their expectations were controlled. The session was fruitful in a way that the clients themselves agreed on the fact that the audiences’ requirement is also important and their shifts in trends is equally important. However, clients where highly impressed with the potential of the digital advertising.
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10,771 |
Reflection – Mind Mapping
Challenge
I was a manager working in a consulting firm within the accounting advisory department. Mostly because the digital transformation, the senior partners requested for all manager to hold a meeting to discuss market needs and new products to be develop and to present a proposition in the following days. It required a lot of knowledge about the clients and prospects needs (previously obtained in multiple projects and discussions). The main challenge was to present all the information and different ideas provided by each manager (8 people) in a concise and clear way and demonstrate the link between our client needs and proposed products/services.
Selection
The tool selected for this exercise was the mind mapping. We used Miro (miro.com) as the platform to create the mind map because it enables multiple users to co-create simultaneously. We aimed to identify patterns in the information (a lot!) brought regarding our clients and prospects needs. The tool was helpful because you can clearly visualize a huge amount of data (client’s needs) and was possible to conclude what products should be developed.
Application We included in the mind map our prospects and client tasks and challenges and brainstormed what would be the products more suitable, considering our expertise and tools. We started with our client current needs and them we projected what would be their needs after a digital transformation. We listed all regulations that they must comply and what will their key stakeholders require today and in the following years. After we completed our client (almost a persona) obligation, we started to design products that would reduce or address their challenges. We aimed to identify products and services that are recurring and scalable. After mapping all products, we assigned each product for a manager. Ultimately, we had a full picture what we think that our client will need and a list of specific products to be offered.
Insight
Using the tool in the context of our challenge that was presenting a proposition to the senior partners of new products was extremely helpful. They were pleased that we also included a kind of persona of our clients, which was not our initial goal. We also realized that we could have engaged some of our clients in this discussion. This would probably result in more reliable information regarding theirs needs (less biased).
Approach
The use of a mind mapping tool is strongly recommended when you need to formalize different thoughts of multiply users to make connections. I used the same strategy in other situations and every time the result is the same: everyone is extremely satisfied of how easy is to put different thoughts in a piece of paper and to identify patterns and insights that have always been there, but we never realized it. This is the main value added by this tool.
|
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10,774 |
Storytelling – A powerful tool to bring people together in a solution
Challenge
I am a university student at ULVR and I had studied leadership core for my first year as part of the mandatory modules. So, for leadership core, there includes several presentations where students present their findings and feasible solutions to real clients as per what they are looking for. Now, that was challenging for us as it was something new and we had to build on our presentation skills such as communication, research and to be working in teams. These clients actually come to college to attend our presentation followed by a question and answer session. It was not just a mere graded presentation or project for us students but in fact, we had to make sure that the clients were convinced that our solutions would really work and sound effective enough with strongly supporting facts for them to at least include our proposed solutions as part of their implementation process. That was the actual and real challenge for the students; to be able to convince the clients.
Selection
We selected the storytelling tool as a means to convince our clients as to what we were explained by our facilitators. What is story telling? - The storytelling is basically about telling a story which would connect with the audience and try leave a big impact on them which would force them to reflect on the different points or perspectives mentioned or even questioning same. Also, I believe that storytelling is about bringing your audience on the same page you are, regarding the topic being discussed, or simply bringing them to see things from the way you are seeing things. Jose Lopez, Global Leadership Development Director at Mars, states that storytelling refers to the connection, mostly an emotional one with the people on the information being told and also conveying a logical message. A storytelling has more to do with initiating a cause rather than just solving any particular problem. If a storytelling is compelling enough, the audience will listen and pay high attention to what you are saying. We chose to use storytelling in our presentation so that we could build this connection with our clients and help them better understand the reasons behind the solutions we are proposing.
Application
There were one project where my team had to provide solutions to an NGO which catered for the less privileged people who could not afford healthcare. So, the NGO’s issue was that they had a shortcoming in terms of staff due to a lack in transport facilities. Therefore, time management became a problem and they were
stagnant in terms of receiving funds and donations. They wanted a sustainable form of funding and a poor marketing strategy was the cause. So we depicted a problem breakdown in our presentation slide and then showed how we would tackle each issue. That is how we started our storytelling by giving a background story or introduction to be precise, and describing the difficulties of the situation and its future impact. This way, we were gradually bringing in their attention and when this happened, we started proposing solutions back to back with supporting facts. That was the moment when the NGO owner asked, “How and why do you think that your solutions would be feasible for our NGO?” That is when we responded by our competitor analysis which we conducted and turning it into a storytelling of what few competitors did in a similar situation, why they came about certain solutions and how did they successfully carried out these solutions followed by statistical data. It created a kind of logical flow and made sense to them as to why they should consider our proposed strategy. That storytelling created a passion and the energy among the NGO authorities which caused them to further engage with my team to know more since the way we told the story, it was compelling to them that they actually considered implementing our very own proposed strategy and solutions.
Insight
This was not a first experience with storytelling since almost everyone uses this tool in everyday conversation. Whenever we are stating our perspectives or whether we want to convince someone of anything, we automatically reach to a point where we are telling stories and eventually that becomes a great conversation among friends. However, when I had started presentations at college, I used to be always stressed of how I could give my best presentation since for the first few one, it was not impressive for my audience and it would come across as boring as I would just state facts and less questions would come from the clients as they lost interest quite soon. Nonetheless, with the storytelling as the very fundamental, it just made the presentation livelier and engaging as people would always want to hear stories that are so relatable. Further, it breaks the monotonous or boring atmosphere and makes it more exciting.
Approach
It depends on the situation as to what we can do differently but storytelling remains one of the most powerful one as it helps build a stronger emotional connection with our audience and also making sure that they pay full attention throughout the session or presentation. Whatever one may try but if their storytelling is not compelling enough, people would not even bother buying your idea. Storytelling works best in any situation, however followed by facts and it also helps the audience understand things from the angle through which you are seeing
the problem. In addition, I also believe that if your storytelling is honest and truthful, people will listen to you or might even applaud. This tool finds it utility among design thinking where organizations needs to focus more. Design thinking is about understanding the fact that any product or services concern human beings since they are the one buying them. It is really commendable to businesses if they really want to keep on improving and stay longer in the market. In addition, the level and quality of design thinking could determine a company’s competitive advantage in the long run as it leverage on creativity and invention which amazes many potential customers.
|
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10,777 |
Design Thinking for Innovation
Joan Gordo
Challenge
I am responsible for the digital strategy at a building materials company, which is an 072 years old company and has a very traditional culture. It is a quite successful company, so is hard to convince the management to try new strategies. The challenge is to start our digital transformation journey and becoming a customer-centric company.
Selection
I decided to use the Storytelling tool to have conversations with the CEO, the C-Suite and the directors of the company. Within a change management strategy, storytelling is a great way to generate awareness, desire and knowledge. It is key to identify the different audiences, their individual interests and concerns, in order to design a story that attracts their attention and foster their curiosity to learn more. The story should include interesting questions, data, facts, experiences and anecdotes.
Application
I used a story to prepare the different audiences before having a strategy and project priorities workshop. The story included what are the origins of the digital era, what is the main challenge which is related to culture and not to technology; what has happened in our industry and in our company; what are possible strategies to follow; what is the dilemma of exploitation vs exploration, where I included the story of Nasa and Space X, I used a video with an interview with Elon Musk and the NASA director, as well as a video with all the iterations and failures that SpaceX did, to show the experiment, fail fast and learn culture. The story also included online demos of what our competitors have done in the digital arena. Finally, I included facts and data of an ethnography research of our customers including a video of one of them. I presented the story in individual conversations with the top management in order to let them learn the topic at their own pace, and to have the opportunity to observe their individual reactions.
Insight
As I was presenting the story, the CEO and the C-Suite were showing a good level of interest in the topic, they were complementing the story with anecdotes of their own. I observed that they were making the story of their own, and I anticipate that they will start making comments to other directors in different forums, which will be very valuable to generate interest in their direct reports.
Approach
I decided to tell the story in individual conversations, before having the first group meeting. It was hard to find the time in their agendas and it took more time than having all of them in the same session at the same time. However, this approach let me observe their individual reactions, as well as their individual interests and concerns. I will start replicating this practice the use it in more projects.
|
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10,778 |
• Visualization! • I choose to describe about visualizing. Well, An
entrepreneur, disgen thinking for innovation and a business man/woman. Without a good visualization, they are not complete and successful.
• Thus visualization is a core way to making
understanding your target audience, customer and community. Dsigne thinking for innovation start with visualization. Before create and idea we need to have a simple image or visualization in our brain. How to create this idea with higher possibilities . So habit to visualization is important! Because it is cultivating that side of our brain to working fast and also it can be a good way to unlock a different part of our brain. Well, while we having a presentation we can delivery better the messages to audience with simple image, like diagram, triangle and etc......
• And finally we have to know visualization. and how
use and create something by visualization and it is an essential part of Dsigne thinking
|
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10,779 |
Example Reflection – Learning Launch
Challenge:
I’m leading the digital transformation program within operating facilities. Digital transformation
introduces distributive technologies that are usually challenged and resisted. This is contributed to the fact that digital transformation has an impact on the roles, responsibilities and might require organizational restructuring that may result in eliminating some jobs (e.g., use of robotics to manage warehouses instead of human operator) and creating new ones (e.g., robotic engineers). The resistance can be contributed to the uncertainties associated with the proposed changes, difficulty of un-training and re-training individuals on new jobs, lack of career paths and advancements in newly created roles. This contributes to the lack of interest in joining the new roles, or lack of the training programs itself. Studies reveals though, that there is resistance in deploying these technologies from operating facilities personnel (especially middle managers) who like to keep control of the data access and avoid reports that could magnify issues and inefficiency within operations. In other words, organizational and behavioral issues are usually the barriers that limits the realization of the full digital transformational benefits. Implementation of technologies without securing the adoption and utilization of these technologies (i.e., doing things in a more efficient and innovative way), is a wasted effort. Adoption and change management are among the most difficult challenges preventing the benefits of the digital transformation
Selection:
Several design thinking and fair practices have been used throughout the journey of digital transformation. Thus, Learning Launch was selected as a tool to evaluate the hypothesis and assumptions of the best change management approach, select what the light bulbs that work, tweak assumptions and trash what didn’t work as detailed in the Learning Launch Tool video by Thomas Rion.
Application:
The hypothesis followed was that the “fair practice” of involving the end users in the design and implementation of the digital transformation projects improves the adoption management level. The design of the Learning Launch is as follows:
Learning Launch Design Key Assumptions to Test Learning Launch#1
Value Test: to evaluate the best change management approach by examining the expected value of the digital transformation form the end user’s perspectives and evaluate if they are willing to use it. The involvement of end users increases the level of adoption. Execution Test: selecting a unit within a site to pilot and evaluate what works and what didn’t work before proceeding with the implementation. This includes checking if the co- development is to be followed or just the fair practice of keeping people involved in the design
Who: end users and middle managers Where: operating facilities How: conducting ethnographic interviews, brainstorming sessions, seeking feedback, co- creation Cost: $100K Time: 3 months
phase. This is used as a prototype and the result is used for scaling up. Scale Test: scaling up the implementation to the whole site after selecting what works (fair- practice), tweaking the assumption and pivoting what didn’t work (co-development).
Insight
The learning launch tool helps in testing the hypothesis by facilitating the involvement of the end-users or customers, that helped in prioritizing the assumptions followed by the team of evaluating the effectiveness of co-development and fair practices. The test resulted in selecting the “fair practice” or involving the end users in the design process (not the development) as the best approach to increase the adoption level. As the demography of the end users and middle managers are almost the same across all operating facilities, the team elected to stop testing, adjusting the assumption to focus on the involvement and then scaling up the approach accordingly. This insight helps in focusing the team’s effort and adjusting accordingly. It also helps addressing the challenge of adoption management by increasing the level of awareness and thus acceptance from end users.
Approach
Different tools have been used in the design thinking process, including mind mapping, brainstorming, etc. and the Launch Learn was found to be the best fit for the adoption management process. The comprehensive component of the Learning Launch including stating the hypothesis, stating the key assumptions, map it to the customers’ needs, defend it, prioritize and select the most appropriate tools have helped in focusing the team’s effort. The confirmed data that the “fair practice” was a better approach and assumption than the co-development was an insight that helped in catering future launches to focus continuing the development of digital transformation using “fair practice” rather than co-development.
|
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10,782 |
Reflection: Storytelling to Better Understand Donor Motivations
Challenge: I have been working in the financial services nonprofit and social impact sector, focused on fundraising, articulating impact to stakeholders, and strengthening donor relationships. While much of this process involves outreach, it is a dynamic and constantly changing journey that is constantly challenging fundraisers to better understand their target donor groups and their respective interests over time. Traditionally, our fundraising process has been linear: find a few great statistics and data points to support our work and progress in the community, draft an email with a big “DONATE” button, update the website to focus on the fundraising campaign, and email this campaign out to all our stakeholders. However, funders and their priorities change, I realized, and we need to better adapt to this changing landscape for the sake of our nonprofit’s future. My organization has recently seen a decrease in donations through our traditional outreach (described above), without fully understanding why, given the relatively positive economic climate of our donor group. Now, in planning our upcoming fundraising season, I feel challenged me to start thinking of other ways to fill this gap and identify what we don’t know: what do donors want, what motivates them to give, and what will keep them engaged with our work over time? How can we better understand our donors and connect them with our inspiring work in the community to inspire a longer-term trend of giving? Selection: I selected Storytelling as my tool to help inspire and empower our development team staff to better understand the insights of our donors, making fundraising a more donor (user)-focused strategy rather than a blind outreach tactic. As per the lecture, storytelling “has emotional connection, and it also has larger purpose. Storytelling is the difference between solving a problem and creating a cause.” First, the storytelling tool will help me and my team better identify our audience and their respective needs; perhaps our target donor has changed, and we need to investigate that and better understand what would drive and interest a new potential donor group. Second, we would need to plan out a sequence of events to clearly tell our story in a compelling way that inspires our team to keep understanding donor insights. And third, we will need to do a better job of reflecting: not just reviewing our campaigns, but looking at our response rates, donation amounts and frequencies, and asking our community for their feedback.
Application: I started the storytelling process by meeting with our development team and writing out our fundraising process. I needed to understand what our current donors wanted, and which potential donors we might be ignoring in our target campaigns and outreach. I began the donor identity process by looking through our donor data from the past five years, analyzing giving trends, and finding a portion of lapsed donors – or donors who stopped giving last year, after consistent donations for several years. I tried to first understand their profiles: background, career, issue area interest (education, housing, etc.), and connection with our clients. I built a survey to better gauge what inspires donors and what made them donate in the first place – and what kept them interested in our work. I then emailed this survey to over 100 of our major donors who had stopped giving and who we wanted to re-engage with. The intent of this survey was to learn about our donors and structure our fundraising strategy around their needs, desires and interests. Insight: This survey illuminated insights we hadn’t uncovered before: that donors felt disconnected to our outreach, which came across as data-filled and impersonal, while other nonprofit organizations were sharing success stories and videos of their clients doing well, thanks to the donation they had given. I realized we weren’t keeping our strategy centered on our donors, and rather, were
finding the easiest way to engage in outreach. I extrapolated this data into basic terms, describing the story of one particular major donor, Jennifer B., who clearly stated she stopped giving because she felt “she was merely a number to the organization; while other grassroots organizations were giving her updates on actionable ways her donation has made a difference to others, [your] updates fell flat. I want to feel like I am actually a valued stakeholder here.” The team and I were absolutely shocked that we had missed this simple insight for so many years, and did not think to stop and ask our donors about how they felt. Instead, we would read blogs and articles about “best practices in the nonprofit field.” We had lost sight of our donor’s priorities. This also made me realized that we were holding back the amazing power of people-to-people connection from our donors. Instead of throwing them data, we could share the amazing updates from our clients, who were buying houses, going to college, and paying off debts, thanks to our donors’ gifts. We could certainly refocus our attention to tying our donor dollar amount to an incremental change in our clients’ lives, and share those updates to inspire and continue donating. Approach: Next time, I would engage more of my team in the process, and do a deeper dive in understanding donor insights by setting up focus groups or coffee chats with a random group of donors on an ongoing basis. I learned so much through sending out a simple survey, and there is ample opportunity to continue understanding our stakeholders by making this a proactive, continuous learning process, rather than a reactive one. We can continue understanding the drivers and motivations of our donors by meeting with them and sharing stories of those engagements at weekly staff meetings, alongside our client stories. By understanding those who we help and those who help us do our work in the same setting, we can impact more lives and more deeply engage our staff with our outreach creatively and proactively.
|
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Challenge & selection The first tool I used was the tool of Mind Mapping, to creat new universiry program with goverment funding for PhD students so that they were better prepared for their profesional career. The idea was to really understand the pains that the students have in there current programs, and waht are the key elements that they consider to be succesfull that the university was not providing. I have used this technique often to really undertand the current situation, the opportunity or problem that i want to approach to then set de design criterias for the solution Application I started the process by gathering all the information that i thought could be usefull for the situation and then set some cuestions to do a ethnographic interview with some of the PHD students. After i had donde the interviews and had some insight of what direction the new peogram needed to go, i ask the students to imagine how would the program be if it could be anithing that they wanted and aske them to draw is on a collage and explain to me what they werw thinking. One of last steps was to put them all together and ask the wich of the elements thata i had discovered werre more usefull to Insight & Approach What I have learned from this exercise is that several groups is that sometimes is hard to express in a graphic way what you are imaginig – especially when you are dealing with a group of cientists. I think that really understanding the oppotunity and take the time to just imagine if wvwrithing were possible what would someone do is critical and that sometimes the data is not the most important element to consider (cuantitativ data) to provide the new solution. I discovered that the most valuable aspect is the shared insights and from there set the design criterias to biuld a pilotbecause in these case the students erre more interested in innovation subjects and relational skills with others than in the technical expertice to achive a succesfull career
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10,785 |
I am a student of class 11, that is, I still go to high school and thus, have no work experience of any sort. But I think that the concepts that I learnt in this Course can be basically applied to any problem, Design Thinking can be applied for finding solutions and answers to any situation. CHALLENGE AND SELECTION: There is this project that I received in school. We have to do an activity in which we have to approach as many entrepreneurs in our reach and do a Case Study on them. For such a situation, in which I have to dig into the daily routines of entrepreneurs, look into their journeys as businessmen and businesswomen, I think the best way to sort out all this information is to listen thoroughly to what the person has to say, and then later sit, reflect and make a mind map of what I have learnt. Using Mind Mapping and then collaborating all the information from different entrepreneurs to form a proper Case Study would be good, easier and way informative. APPLICATION: During this Case Study, I created Mind Maps for collaborating what a day of an average entrepreneur looked like. I also had to look into the different stories and journeys these people had had. As Professor had quoted in her course that when she did something analytical she made a list and that when she had to do something creative, she made a mind map. This project involved finding all about the different entrepreneurs including their starting initiatives, the risks that were involved, the challenges that they faced, how they hadled loss, how they worked in different situations. I asked them to make mind maps so that I could gather more qualitative information about their works. In these Mind Maps , I asked them to reflect what they associated their organizations, firms or initiatives with. APPROACH: I think I could also go on with Journey Mapping for the part of the project in which they described their journey to try and get to know more about the degree of risk, the competition they faced in their markets, etc. Thus, both Journey Mapping and Mind Mapping could be beneficial to reach at a clearer, informative report. INSIGHT: These Design Thinking tools simplify the process of understanding people’s thought processes or what a problem is and how it can be solved smartly and efficiently. I learned from this course that when people say that we should not go over the problem and think about the solution, it is very wrong, since, until we look at a problem properly, we would probably never reach a good solution. I also found Mind Mapping a very attractive tool. I feel that instead of Diary writing people should actually make mind maps of what they have done that day as it would be much more fun than going over essays and also Mind Maps would be more productive. After using this approach for my Case Study I found it a very simple process for processing diverse information and then analysing, summing it up!
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10,787 |
DESIGN OF A SOCIAL
ENTREPRENEURSHIP: REFLECTION
CHALLENGE:
The challenge is to implement a social entrepreneurship that offers better job opportunities. Activities to increase people's interest in contributing more to an undertaking of this kind. Spending on unsustainable products and inadequate campaign marketing budgets are a problem. The project is limited in resources, that is, budget and employee time. Social entrepreneurship is basically a non-profit business that seeks to provide a solution to a community problem. We will focus on trying to discover what the members of a social enterprise have as their objective. SELECTION: We have gone various activities such as the search for social value and its sustainable development goals. Design thinking tools, so we're ready to try the learning launch tool. Generally speaking, the learning launch is an experiment intended to quickly test an idea and a prototype. A prototype in a social enterprise is to find 1 Mission, 2Vision, 3Impact. APPLICATION: For our first learning launch, we focused on the structure of company B. In particular, we wanted to see if we could implement more than three sustainable development goals, projects, and processes to adapt project management methods. We have as an example the Ballon company that uses 5 sustainable development objectives: 1. End of poverty 2. Quality education 3. Gender equality 4. Reduction of inequalities 5. Sustainable cities and communities This is why for the design of a sustainable business model in a "company b" our work challenge is reflected in the implementation of these objectives. We carry out research and training to better understand the subject. Then, courses about what a social entrepreneurship is, to structure our tasks and processes in a more agile way. These two sessions occurred within 4 weeks. We hoped to produce a document with a clear description of our new developments.
For our second learning release, we focused on gaining clarity about our exploration techniques. This tested our assumption that our prioritization of techniques is in observation, but we realized that it was the root cause of our challenge of creating a social enterprise. Our team completed an anonymous survey. In addition, to help us with the Guided Visit technique, a tool learned in the entrepreneurship course; The surveys included questions about the problem definition, potential beneficiaries, and feelings about the change, and were conducted within 5 days.
INSIGHT: By applying the learning release tool, we identified our assumptions and designed releases to test these assumptions about how to suggest being a nonprofit. In addition, we think about the anticipated results, hoping to find that a more streamlined approach would improve the way we view specialized consumer companies, and that both our team and key stakeholders would be quite open to the new way of investing in a good. Social. Our actual results were slightly different from what we anticipated: While we were open to prioritizing business modeling in a social enterprise, key sustainability stakeholders had questions about capital for company design, among others. In the future, we hope to improve and design a prototype with all the key parts. APPROACH: Since we've been through various design thinking tools and activities already and are at this stage in the timeline, the learning launch is the right tool. As previously mentioned, our team needs to review the information gained from our first two releases and incorporate this information into future launch designs. Future launch designs should reflect the information gained, the progress made, and approach a compelling solution ready for full deployment.
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10,791 |
Example Reflection - Learning Launch
Challenge
In 2009, the bank I work for, embarked on a major digital transformation program. A stream in that program, was dedicated to the re-design and digitisation of the ‘Account Planning’ approach and process in the bank. Complete reimagining of how the bank’s relationship managers (RMs) plan for, and develop their client-relationships, in order to achieve their ambitious targets. I was appointed the project manager of that stream.
‘Account Planning’ (AP) is an annual process (with quarterly/monthly follow-ups), during which the RMs are thinking, and planning rather strategically, about their assigned portfolio of clients. It is done via set of interactions b/w the RMs and, both, internal (i.e. risk, compliance, product specialists, etc.), and external (i.e. the clients themselves) stakeholders. The purpose is to define set of targets, product offerings, client-interactions (meetings, calls, events), for each client in the portfolio, with reviews throughout the year. Think of it as a client profiling and journaling at the same time; turning insights into value.
The issue was, until 2009, the entire process was done rather off-line, with the support of conventional tools - i.e. emails, frantic exchange of excel, power-point and doc files, kept in PC file-folders - and with no real structure. This kind of approach (“what-is”) had the inherent risk for client-insights to remain ‘hidden’ in the RMs’ heads and archives (at best) with no accountability, or even worst - to be completely lost in case the RM has left the bank, or change position. This impedes building clients-intelligence on bank level.
In order to tackle this, the idea was to come up with completely redesigned, and more structured AP process flow. But even more importantly - develop (in-house), from scratch, a new AP web-app, designed to reenforce the planning process (“what-if”). The web-app was designed to keep all interactions standard, and all related files under the hood of a single application.
The main challenge - get the ‘buy-in’ from the RMs. Bank RMs are famous for their reluctance of using “yet another” bank application. They are also jealously guarding their clients’ insights. On the other hand, the new AP approach + web-app had the attributes of a muscle - the more you use it, the better it gets. That is why it was absolutely crucial to design the web-app’s UI/UX* to be as simple, intuitive and easy to use, as possible (“what-wows” & “what works”), in order to get the RMs’ buy-in.
Selection
In hindsight, having gone through the course now, I’ve come to realise we have been using number of Design Thinking tools unknowingly. For example - Visualisation - during the initial stages of the AP approach/web-app re-design. Even, Storytelling - when we first presented the new approach/web-app to the RMs and the broader stakeholders. But perhaps most crucially, in order to get the said RMs’ buy-in, we resorted to experimenting with the web-app - or what we called the ‘Account Planning Prototype’. Similarly to the IBM story, we launched a “Learning Launch” in a selected market with number of RMs, in order to test the AP web-app’s UI/UX* in a real environment, and see what works.
* User Interface / User Experience 1
Application
We’ve asked our internal team of code-developers to create a prototype of the AP web-app, based on the initial designs. Then we’ve selected and invited 40 relationship managers, from a certain market area, to participate in the ‘Learning launch’. After a short presentation and training, we have given the 40 RMs access to the prototype. And invited them, in the course of two weeks, to complete the Account Planning process for all their clients in their portfolios, using solely the prototype app. In parallel, we have created also a web-based feedback form (similar to surveymonkey), that was accessible directly through the prototype app. We used it to collect any feedback, suggestions, insights, comments from the RMs during the 2 weeks of testing/experimenting with the app.
The response was overwhelming. We have received hundreds of suggestions from the RMs: what they did and didn’t like, suggestions for improvements, what they’d do differently, etc.
Insight
The response from the 40 RMs, during the testing/experimenting, helped us confirm some of the app design features. While others had to be changed or improved. This prototyping helped also our developers gather further insights for the next phase - from prototype to the industrialisation of the web-app.
I particularly liked the ‘Learning launch’ tool, because it brings the end-users (the RMs) directly into the design process. As in our case, the RMs were a direct participant in shaping the AP approach and web-app. And this was very important for me, as it ensured seemingly their ‘buy-in’.
Approach
I’ve come to realise, in such a project the ‘Learning launch’ (or broadly experimenting/ prototyping) in combination with ‘Storytelling’ tools can be a particularly powerful pair. The latter is used for telling a compelling story of why the changes to the approach were needed, and communicate, to all stakeholders, a common understanding of the ‘bigger picture’. While the former brings the end-users (i.e. RMs) directly into the design process, and elevates them to co-creators. Both deliver the so often required ‘buy-ins’. Thus I will try to always resort to those two techniques, where applicable.
* User Interface / User Experience 2
|
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10,792 |
Visualization
Challange & Selection
On my experience as Junior Programmer at one of the startup company I’m required to
always innovate. I think with proficient in design thinking can make it easier to create an innovation. The first tool I used was Visualization to achieve an innovation on the new transformation digital era. I use this approach to understand what costumer want and achieved costumer goals. I have used the technique of using a straw man visualization of a costumer problem with a set of question or prompt for discussion to allow a diverse thinking on develop program.
Application
I start the process from asking the costumer problem to identify what costumer want.
Then I create a straw man graphic of the problem domain from any existing material available to understand the environment. The existing material may be a new technology, new function, or existing competitor from costumer problem. If materials are not available, then I conduct informal interviews on the field who relate with costumer problem to get more information to understand what costumer want.
If appropriate to the situation, I will borrow the concept to “front-stage/back-stage”
from previous research, and discussed in David Gray’s book, “The Connected Company”. The front-stage/back-stage approach helps to reinforce the notion that every service – even an internal service – has customers with whom the service provider interacts and internal processes that enable the organization to provide the service. The straw man graphic is simple, using simple shapes and icons available in Visio or on the Internet. If the front-stage/back- stage view doesn’t work, then I will create a different type of visual, either based on a high- level process flow with swim lanes for different costumer, or another format.
For the activity, I will collect the costumer problem and divide it into 3 level (low
intensity, medium intensity, and high intensity). Then I get discussion about costumer problem with my team and give them 6 question about 5W1H (what, who, when, where, and how) on project. I give them 20 minutes to discuss the question and mark up the graphic model. After the session, I create a view that combines the shared and new insights from the group discussion, and then create a revised graphic that incorporates their feedback and proposed changes that they agreed to as a group.
Insight and Approach
What I have learned from conducting this exercise with several groups is that while the
graphic – especially the revised graphic that incorporates their feedback – is important for reinforcing their understanding of the problem they are working to solve, the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space. Since I discovered that the most valuable aspect is the shared insights and learning, next time I would use the visualization activity as a starting point for a series of design thinking activities. Then the revised graphic that incorporates their combined feedback can serve as a reference tool throughout the remainder of their work.
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10,794 |
Reflection – Learning Launch
Challenge
I am working with a global manufacturing company and I am member of a team responsible for implementing enterprise product development software. Our challenge is to rollout standard product development process across all regional within the organization which has variation is culture, beliefs and working habits. The purpose of having standard product development process is to improve “Time to Market” and support “Distributed Manufacturing” in the organization. The project team includes members from design, manufacturing, procurement and IT departments. Total project duration is 120 days to study ‘What Is’ process across all regional facilities and provide working solution acceptable by all regions in organization. We will focus on trying to uncover what are common steps across departments, which can be mapped straight forward and for remaining we will identify the patterns which can be communized.
Selection
In the situation we are in, it is very essential to gain quick confidence of our customers which in this case are the internal engineering departments located in different geography. Learning launch will help us perform quick experiments, test and do prototyping.
Application
For our first learning launch, we focused on the common tasks performed by design departments across regions. We conducted two days of workshop with representatives from different regions participating. Aligning on common steps was comparatively straightforward, this helped us to gain confidence and put forward the bigger picture. Next we went through five day workshop on experimenting solution which has common patterns but different behaviors of doing the tasks. In second workshop we focused on best practices in product design and lean working. Additionally we bought in manufacturing directors in discussion to have hands on experience on the tests process. However as expected we could not have alignment from procurement as they need to get involved before manufacturing.
In our third workshop we focused on improvising on the benefits of common process by ideating the complete process that would work for all teams. The complete process brought more clarity to departments and regional members.
Insight
Using learning launch tool we tested our assumptions and experimented different solutions. This helped our team to apply their thoughts on expected outcome and focus on organizational common goals. We failed to get alignment with our assumption that non-engineering department is trivial in this process. Team quickly got their act together in fixing the things and reprioritizing of tasks in process helped us get through in next attempt. Moving forward team reviewed the learning and incorporates it into next launch designs. The ongoing incorporation of insight is particularly important at this stage, as launches come before a full rollout in the design thinking timeline.
Approach
The lesson we learned from this exercise is that – it is very important to conduct small experiments, which helps to connect well with the customers and understand their needs. Small test drives better solutions for long term and brings regional/ departmental communalities in front of all. Learning launch also forced us to adopt lean practices to drive real value. With the given scenarios and organization construct we have gone through multiple design thinking sessions and learning launch has helped our team make good progress which earlier was a challenge. We will continue to learn and experiment to move closer our bigger target of distributed manufacturing and reduce time to market.
|
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10,795 |
Reflection – Visualization
Challenge & Selection
As a part of CSR activity in my company, I along with my CSR team had visited one government school. The school was in very bad condition. Teachers were not taking interest in teaching, students were not doing well, water issues were there and etc. We decided to address those issues by using Design thinking tool ‘Visualization’.
Visualization is one of the essential design tools. It focuses on using imagery to make an abstract idea more public and more concrete so that it will be more visible, clear and understandable to others. We chose Visualisation tool as it is equal parts listening, thinking and drawing. Listening is the input, thinking is the processing and drawing is the output. These three skills work together equally in understanding complexity, visualising outcomes to create new possibilities.
Application
In order to design the solution, first we had to build a good understanding of the problem. So we prepared one form which had a set of questionnaire like what problems they are facing in school, what needs to be changed, etc. And we asked Administration and teachers to fill those forms as per their views. Also interacted with students to understand why they are not taking interest in studies and why they don’t feel like coming to school. Then we went through the forms and listed down few pain points of teachers and few common issues of students.
We used Visualization design tool to solve this issue. As the popular saying goes “picture is worth a thousand words” and even a simple sketch can tell us more than a 10 minutes description of an idea. In a group setting, visualization helped us to spark idea generation. Seeing what other people are drawing, adding elements to their drawing or simply discussing the sketches helped every one of us to build on top of each other’s ideas. Also we used visual props such as nudge cards to stimulate idea creation which enhanced brainstorming sessions. We used visual tools for prototyping. This visual thinking technology helped to make different options feel more real to us.
We tried to solve few issues by this approach. For poor quality of drinking water issue in school, Visualization allowed us to explore many dimensions of problem and to prototype a certain number of solutions to purify the water. There was no playground for students. So school needs to convince the municipality to shut down a street to vehicles once a week so that the space could serve as a playground for students and so they can use it for various activities like dance, art and craft. To solve problem of Teachers, Administration should support teachers and involve them more in educational decision making. Washrooms in school were poorly maintained and were unclean. Main reason was insufficiency of water. So to solve the issue of unclean washrooms, we found that rainwater harvesting can be done and then that collected rainwater can be used for cleaning of washrooms.
Insight and Approach
We saw that Visualization effectively helped to improve daily operations as well as to enhance both the in-class and out-of-class experiences for both teachers and students. This approach helped us to
build connections between different findings and understand the bigger picture. The visual aspect triggered idea generation and enabled every one of us to better understand research insights.
Really, Design thinking is a human-centered approach to problem solving that serves as a framework that helps to define problems, empathize with others, develop prototypes of possible solutions, and hone those prototypes through multiple iterations until they have generated a viable solution to the challenge at hand. It focused on getting teachers and students to define some of their biggest challenges, empathizing with them and then work together to figure out solution. I will definitely use this amazing Visualization tool to solve issues in future.
|
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10,796 |
Storytelling
The Challenge & Selection The challenge I will share with you started with a client when we discovered a need in insurance. Some customers had a difficult process in order to reach their insurance company and have the damage and payment clarified. Customers had to use pen and paper to contact their customer service representative. There was a great need for digital upgrades in the event of accidents. Our first challenge was to get an understanding of the process both for the client and the customer. The insurance industry has high rivalry and as a result it is dependent on loyal and happy customers. The problem and challenge for the insurance companies was that they did not include their customer in the product innovation and process. Therefore, we had to undergo a big design thinking approach with a storytelling mapping the customers pains and needs for them to make product adjustments to fulfill the customer’s needs. Our primary tool for visualization was storytelling. Application We underwent a big insight process with qualitative interviews with the customers. During the interviews we saw that there were multiple pain points and needs that the customer had during interaction with the company. After all the interviews we synthesized the insights and found some key findings that we believe could change the customers view of the customer service. We also made personas so that the different customers could be reflected in these personas. With those key findings we developed two different prototypes that could help with multiple customer pains. When we had uncovered customer journeys we mapped it our so that it was possible for people to understand and empathize with their pains. Insights When presenting this to the client the storytelling was the tool that helped the client understand the process that the customer went through. When the client could comprehend the different customer journeys, they also understood the pains that the customers had. The client quickly was the value in this design thinking approach and how it helped the company’s understanding of the customer and also the simplicity of visualization.
Approach I think that storytelling is a good visualization and perfect tool for this story. It made the client really experience the customers path when interacting with the client. It was a big organization that had a problem with mapping out its flows in different departments. So this tool they adapted and it was helpful for them in other departments.
|
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10,797 |
Reflection - Visualisation
Challenge and Selection There are dozens of books and workshops and online tutorials teaching you how to make good data visualization. But what is good data visualization? You probably think it’s fast — charts that are quickly understood or charts that are quickly made or (preferably) both. That’s because most everything that teaches you data visualization, whether it’s a technical approach like my book or one that focuses more on design and technique, is focused on teaching you how to make data visualization quickly and how to make data visualization that can be quickly understood.
Just a few examples of fast data visualization that shows up in tutorials and books from Edward Tufte, Stephanie Evergreen & Andy Cotgreave Our modern approach to data visualization is focused on quickly making data visualization. I think that focus creates an incomplete understanding of data visualization and damages our ability to use and make data visualization
Application Visual communication, like all forms of communication, does not happen in just one mode. The traditional data visualization trope is a report for busy executives created by subject experts. This classic case goes back to Tufte’s analysis of a meeting where NASA needs to decide, right now, whether to launch the Challenger in cold weather. But along with this mode there are long form data visualization products and analytical applications that demand time and investment. I work them all the time at Netflix and you can experience them in various media outlets like Pudding or The New York Times. This mismatch between the actual modes of data visualization and the best practices in data visualization slows development of more advanced forms but also implies to readers that any data visualization that is not immediately understood is a failure. The focus on fast data visualization affects how we design data visualization products, what tools we use to create them, the role of the data visualization creator in relation to their product, and how we envision engaging with data visualization readers. And this vision sells because it implies a no nonsense, “show me the data” attitude that aligns with organizational leadership that would prefer to see intimidating advanced charting methods as needlessly complex. As a result, fast data visualization dominates the professional literature. If we were to only understand data visualization through the best-selling manuals and tools built for data visualization, it would seem that it is governed by an almost desperate rush. On one side are techniques to make your data visualization as easily and quickly comprehensible as possible. The language and lessons around this approach are dominated by a discourse of restraint: Restrained color choices, restrained decorative choices, restrained interactivity and restrained chart types. On the other side are tools to make data visualization products advertising just how quickly and easily you’ll be able to make charts. Tableau tutorials brag about getting your dashboard built in 10 minutes (or even one minute). There’s even an Iron Chef-like competition Tableau holds called Iron Viz. Tools like Superset plug into your data and give you immediate insights automatically. You can’t get much faster than immediate.
Insight and Approach
In order to reveal a “slow” data visualization I want to examine charts more closely and think structurally about what charts say, what charts mean and what charts do. These two modes are not in opposition, rather all charts are capable of being slowed down with reflective analysis. This examination is broken down into three parts: WHAT CHARTS SAY WHAT CHARTS MEAN WHAT CHARTS DO This might all seem very academic or theoretical, needlessly complex or frivolous… like a network diagram. It’s not. Ultimately, data visualization is not a technical problem, it’s a design problem and, more than that, a communication problem. It’s about time we started thinking more deeply about it that way.
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10,798 |
Storytelling
Challenge & Selection
Storytelling was very useful during my studies, especially for public presentation. In a consulting project for my Masters, we were assigned a client hoping to expand to new ventures. As a new Coffeehouse, they had several ideas to sell more coffee but lacked the founding for it. Banks and government were not willing to lend them money without a business plan and they had no concept of what was needed to create one.
After brainstorming, choosing viable solutions for their issues, we made a presentation with our findings. We chose to do a talk which included a PowerPoint presentation, separating the targets in short, medium and long-term objectives. For some of the topics, we also added Excel and online resources. We chose these tools because they seemed easy to understand and to handle once we no longer be involved in the project.
Application
During the talk, we clarified what issues were the most relevant for the company, using not only PowerPoint, but also charts and Excel to provide easy solutions. Among these answers, my part of the presentation were various Excel sheets, design to keep accountability of what was purchased, sold or disposed due to expiration. This was intended to help create a business plan, so the company could access that much needed to grow.
I tried to be clear on how important this was for any sustainable business, and how crucial it was for an owner to know their organization inside and out. After the talked, I approached the owner and once again insisted that with the very small step of keeping track of how the company was doing, they would be able to not only get the founding needed but also know better what was happening daily.
We pitch many different ideas and the owner only seemed engaged and interested when we mentioned financial aid through government or NGOs.
Insight & Approach
At the time, we tried our best to clarify what issues were the most important and which could have waited, but perhaps we did not tell the story in a compelling enough way. None of the practical ideas that we gave were taken to term and the client chose to use crowdfunding instead. Needless to say, that the crowdfunding did not reach the money needed to make the business grow and according to several reviews online the Coffeehouse is no longer operative.
I find this disappointing, as I would argue that we provided all the necessary ideas and tools for the business to grow. While I believe that there are people who do not have the patience required to follow those steps, I also think that perhaps if we had explained our view in a more compelling way this would not have happened.
Finally, I find that a more on-hand approach, where we would have been more involved in the implementation of the new ideas, could have been beneficial for the company. As students, we were limited on time (this project was abroad) and resources to make that happen. If I had the opportunity to do this again, I would tried to be more practical and show them myself how to take the more important tasks to term.
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10,799 |
Final Assignment: Reflection – Learning Launch
Challenge While working as a Project Manager in a rural African village, we were continuously faced with the issue of improper trash disposal. Since it was something that bothered all of us, I started an Ecobricking initiative, which is a way of reusing plastic waste (by stuffing PET bottles with soft plastics) and turning it into building bricks for structures, in this case a school. Since this was a shared concern and I was working with volunteers and colleagues who are passionate about addressing global issues (the two projects we ran were for Education, and Conservation which as my main project) I was sure everyone would be as excited as me to be part of this amazing solution! Turns out, they were not. While they were concerned about the trash everywhere, they just weren’t committed to making Ecobricks. They found the experience tedious, dirty and irrelevant to their cause. A feat too big and widespread for them to try address. We needed to translate this time-consuming activity into a unique and exciting experience that would inspire more Ecobrick making. Our design criteria was that we wanted the Ecobrick making to be an enjoyable experience that participants looked forward to while connecting their contribution to the problem and the solution, change the negative reputation of trash into a positive one, and create the feeling of “instant gratification” seeing that volunteers stayed for two weeks on average. It also had to be easy, quick and cheap to implement/repeat. Conservation about the lack on motivation repeated themselves, and as the idea list got longer, implementation of solutions just seemed either too small or too time consuming. I decided that I couldn’t just sit round talking about the possibilities anymore. Selection Since Learning launch entail quick experiments, I thought it was the ideal way to test out some of our ideas. It wouldn’t take too much time to put together and would be so easy to engage with our “customer base” as we all lived on project. At the very least we would be able to scratch some ideas off the list! Employing the Learning Launch tool would help us see what really works, and what would have the biggest impact with the smallest resource commitment. The reoccurring theme in our ideas revolved around the assumption that a more enjoyable space would make it a more enjoyable experience, so we decided to test the idea of changing the space where we would usually Ecobrick into a Trash to Treasure Station. Application We decided to focus on visual stimulation and comfort as our main elements. Since we lived on the beach, we chose a “Beach bar” theme. We spent two days making decorations out of trash as well as a number of signs saying, “Where all the cool kids are”, “planet approved party” and “Come turn your trash into treasure”. We hung some pictures of completed
Ecobrick projects to somehow show what we were working towards. We created a makeshift seating area with a portable speaker and a juice bar. We hyped it up as the highlight/event of the week and talked about it mysteriously in front of participants. We even counted down the days. The dedicated time slot was Friday morning and we left the setup until that morning (having sent participants out to run some errands) to emphasize the transformation. Our team wore big straw hats and handed each participant a “garland” make from bottle tops as the entered the space and also joined in on the Ecobricking to experience participants’ reaction and ask some probing questions. Insights The response was incredible! Participants LOVED the new space and thought the juice bar and music made all the difference to such a laborious task. Participants wanted more information about the existing Ecobrick projects and repeatedly asked how many Ecobricks we’re already made and how long we thought it would take, leading us to build a replica wall frame where finished Ecobricks could be stored as well as an Ecobrick tracker. Another great insight was that the process really brought out the competitive side in participants, launching the reoccurring “My impact is bigger that your impact” weekly challenge where teams raced to make the most Ecobricks in a week. Approach Next time, I would definitely get experimenting quicker! It’s easy to get caught in a “all talk no action” kind of loop. In the long run it wastes way more time than just actually trying something! Working on the transformation was so motivating and empowering for my team, while the actual event served as such a strong foundation to build the experience on. The weekly highlight evolved organically, and we continuously implemented feedback, to the point where participants ran these events themselves. I’m happy to report that the school has since been built!
Thanks for taking the time to review my assignment!
See you on the next course!
Luzia Ribeiro
|
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10,800 |
Mind Mapping:
Challenge & Selection
Mind mapping is a hybrid illustration between logical and creative thinking. An important tool
in design thinking, to lead a meeting, summarize a text, or take notes. A way to learn and memorize, visual thinking clarifies your ideas and directs your actions.
For any project, the radial tree-like shape of a mind map makes it easy to capture, explore, and
transfer information and knowledge far from the only Brainstorming often associated with the indicative diagram view.
The Mind Map starts by setting the central idea, theme, or topic. Choosing a stimulating
centerpiece that represents the theme or topic you are addressing.
The tool I use to develop my project idea is mind mapping in order to find more ideas or sub-
ideas that can be useful for my project and make it better equipped.
Application
In the beginning, I collect the ideas brought up by team members during meetings, and these
collated points help me and the team arrive at a common ground or differences between the ideas and come up with a solution to various hiccups. To improve communication with my peers and save time, it’s always better to keep the idea depiction crisp and clear.
As the wise man once said, “A picture speaks 1000 words”, ideas and information are more
comprehensive not only for me but also for the team if I present them via visuals. This is where mind maps come to the rescue.
From my central idea, I radiate every idea that comes to my mind on that subject, dividing them
into main ideas, or main brain branches. From my main ideas or branches, add my sub-ideas. and I make to let my thoughts flow as quickly as possible. Because having to work at speed unchains my brain from habitual thinking patterns, and encourages new ideas and innovation. Many of these new ideas may seem absurd at first, but they often hold the key to new perspectives and the breaking of old habits. The most innovative solutions come from the idea core, and I want to encourage as many new thoughts and creative ideas as possible at this point.
Using the mind map, I now need to find the solution that was my original creative goal. This
includes doing more work on the mind map - making connections between branches and adding more sub-branches.
Insight & Approach
By applying the mind mapping tool, which allows me to effectively brainstorm and outline
concepts around a central idea for my business project. Using a mind map diagram, I can include tasks, concepts, and resources in a highly-organized and easily-digestible way. Mind maps also allow me to define a project’s scope, create detailed tasks, solve problems, make decisions, and manage my team more effectively.
When I used the mind map, I noticed better results than expected, as I came up with many
creative ideas that made the project more useful, and without the mind map, I would not have reached them.
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10,802 |
Successful Storytelling for Uniting People
Challenge
I am in a centralised logistics team that mobilises contracted maintenance personnel to various regional site operations. On average 500 persons from possibly 15 different maintenance labour supply companies are mobilised to one of the locations about every two weeks. The mobilisation incorporates Work Schedules, Charter Flight Bookings, Accomodation, Bus Routing, and many other smaller but necessary tasks. There are 5 main departments involved that must be successful in their process to “get the right people, with the right skills, to the right place, at the right time.”
All departments have defined responsibilities to ensure correct maintenance personnel are mobilised to undertake the work. However, mobilising is stressful, emotions are high, overtime is required and vast amounts of finger pointing takes place across the departments. It doesn’t go smoothly and the contradiction is, all departments are working hard to improve and applying some procedural improvements, yet it does not alter the outcome.
Selection
Not having the answers myself and needing to resolve, I thought the real challenge was to get people to collaborate around a table and open up to find the unknowns or ugly truths that enabled this chaos. I knew getting everyone in the room would be easy, but building trust in the room for such honesty was another matter [“know the audience”, ref Design Tool Storytelling Video]. I felt if connecting everyone emotionally first, we could uncover the problems as a team and walk out the door as if we just built an unstoppable new alliance. I decided I did not want anyone defaulting to a compliance and bureaucratic disposition. So rather than working through PowerPoint and each department’s processes and documentation to find gaps, I would tell a story to inspire them to share their own stories on how the day to day events affects their team members and perhaps themselves. Further to that solve for the problems in the mobilisation process together.
Application
So I have some good attendance as expected and my story on the day goes like this;
I had another great day at work yesterday because we had all these problems and I made it through and got them fixed, albeit I had to stay back a bit. So I walk out of work on a bit of a high because I feel like I accomplished something important, but by the time I’m opening my front door I feel like I have just dragged very tired kids around a shopping centre all day long. I open the front door and there they are, big smiles and all charged up because I am finally home. But how do I feel, I want to be there so I can push through the sheer mental exhaustion. Its ok, but I have been doing this for a year now. I don’t know why it’s like this in mobilisation, but you learn to live with it I guess. Can I ask, do you see this it in your team members when we mobilising people to sites? I feel like if we solve for this I can be a lot more energetic and happier at home and work…..
Insights
As my storytelling comes to an end, people then began stories of their team members and how their energy levels were up and down throughout the week. Slowly grew a level of comfort and trust within the room, and then a fundamental shift took place where the stories became their own. Their own frustrations about the job as if they were on the job there and then. It was commented the highs and lows of their team members made it difficult for them as leaders just to pick the right time to “interrupt” them to have a conversation.
No-one in the room spoke to process or compliance, no finger pointing, just conversation like “I go to do this but I haven’t got that, so I’ll call them up to get it, then I have it so then I can do it”. Stories continued around the room and it was almost like they were role playing their day without the conflict and pressure. The room was at ease. I sensed everyone could relate to similar scenarios. After many stories the room was united to the fact the emotional impact on their people came from the timing between processes and that made their team members jobs take longer than necessary and have to do rework. “It wasn’t as if they couldn’t get the information, they just never had when they needed it and had to chase it up”.
Approach
There is no doubt in my mind that commencing this day with storytelling removed negative emotions and conflict and afforded the empathy and understanding in the room to identify a cause - Lets make our team members more energetic and happier. The day ignited people to rebuild trust, and strengthen relations valued on empathy. “Storytelling creates a cause” and “a cause is something that ignites people, and unites people” [ref Asad West, Chief Learning Officer at Mars - Design Tool Storytelling Video”].
I think knowing or researching your audience can be beneficial to help select the appropriate Design Tool. Storytelling Tool certainly worked for this audience and also removed the analytical problem solving conversation that in this case would not have picked up the human impact.
References
Storytelling: The New Strategic Imperative Of Business https://www.forbes.com/sites/billeehoward/2016/04/04/storytelling-the-new-strategic-imperative-of- business/#701fa2714d79 The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains
http://lifehacker.com/5965703/the-science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to- activate-our-brains The power of storytelling | Andrea Gibbs | TEDxPerth
https://www.youtube.com/watch?v=sh1-9xMZIfQ
Asad West, Chief Learning Officer at Mars - Design Tool Storytelling Video
|
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10,804 |
Visualization Reflection
Challenge I work as a data disseminator and most of my problems can be solved by making lists or through written or verbal communication. However, visualizations, even simple ones, have helped me solve more complex problems. In this particular instance, I used a process flow diagram to get approval for a multi-program process innovation. Each month we disseminate international trade facts to the public. Some of these facts are in the form of all time record highs and lows, for example, “September imports from China ($50.0 billion) were the highest on record.” The process to create these facts used to be labor intensive and was prone to human error. It involved visually scanning historical data tables against current month values in order to determine whether the current month was a record. Because of its manual nature, the process was a huge time sink. In addition, we would often release facts with incorrect values, misspellings, or other errors; any of which could have been easily remedied with automation. I envisioned a program that would output exact record wording, sentence and all. In order to do this, I needed to automate the creation of each historical data point because the current manual process was not in an easily accessible format for data analysis. I planned to write historical SAS programs for all of our historical data points: Real Dollar, End-use, Petroleum, Crude oil, and improve the country output. Then, I planned to write a main program that would pull in all the historical data and provide the user with the finished record wording. Beyond the obvious hurdle of actually writing six new historical programs and one master program, I first needed permission to go through with the process innovation. Selection and Application Initially, I approached the problem like I usually do by outlining my proposal in an email. I included the relevant information of what changes were being made, estimated time to completion, and the benefits of the innovation. However, I wasn’t able to explain the idea in enough detail. I was still unsure how the end product would look and didn’t know where I would get some of my data sources. I followed up with my manager and tried to discuss the idea in person, but that wasn’t making ground either. I was really passionate about the solution, but I needed approval and backing because the creation of the historical tables was the responsibility of my coworkers. I took a step back and realized I couldn’t explain the innovation well. Even verbally, it was still too abstract. I grabbed a scratch paper and sketched out a process flow diagram. I circled each of the six data points and connected them with arrows, or spokes, to the main hub program. Where I could, I added lines off of each data point, showing the location of known data sources and earlier dependencies. From the main program I drew an arrow pointing to a “Record” box, simulating the final output or record wording.
I presented this visualization to my manager at our next meeting. I could see I was making an impact and the diagram was helping when she started to add to it. She wanted to make sure I correctly captured the process timeline. We reorganized the program map, ordering the data points according to when their data sources sources became available at each point in the month. She even filled in the rest of my missing data sources and added time period labels to the data points(1994-present, 2001-present). Once the meeting was finished, we had completed the diagram and I was granted approval for the project. I was effective because my visualizations helped my manager understand what I was doing and persuaded her the value of the project. I kept the diagram pinned at my desk and I even referred back to it when writing the SAS programs. The diagram was not only a big help in getting approval, but it also helped me map out the individual SAS programs. Once completed, the project reduced the time required to create record highlights and drastically reduced human error. It was a success. Insight Watching the visualization tool video in week one, I could really relate to the stick figure clip with the thought bubbles. The presenter is explaining a shape and he is thinking of a triangle, but the audience is thinking something different. One is imagining a circle, another is imaging a square, and a third is thinking of a star. It's not until he draws a triangle that they are all on the same page. Looking back to my historical program example, I can see that I had a picture of the process in my head, but my words created a different picture for my manager. Once I applied the tool of visualization, we were able to see the same diagram and move forward. This example helped me realize that I often find it difficult to explain what is in my head in a consumable way for others. Visualization can bridge that gap. Reflecting on the use of my diagram and this class has shown and reinforced the power of visualizations. The following Angela Myer quote about communication embodies the insight I gained from this challenge. “In an environment where your, your ability to, to get things done and to solve problems is dependent on other people being able to understand you and align their ideas with yours.It's really, it's really important to be able to understand the way that you communicate to people.” Approach My use of a visualization to get approval was effective, but my approach could be improved. I will definitely apply the tool of visualization again. For future problems, I will look to create visualizations sooner and not add further confusion to a complex problem with overly detailed emails. I would also like to further hone my visualization skills as part of the design thinking process. I plan to practice using other mediums like PowerPoint or Tableau, as the effectiveness of my communication is limited by my sketching ability. Simple diagrams may not always work in the future. For larger issues, like those affecting multiple offices, I consider employing the storytelling tool along with my visualizations. Some of my innovations involve changing process across our division and creating a cause to unite people is a strong motivator for change. Change is difficult and getting everyone on the same page is key.
|
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10,805 |
Reflection - Storytelling Challenge and selection Storytelling is a great tool that I use all the time. I work advising large energy projects, which normally take place in areas with communities with social and economic disadvantages. Many of these communities deal with many daily problems that most people take for granted, in all aspects, and therefore it is very important to generate inspiration and motivation in their lives. I spend a lot of time with people and researching for ways to understand their situations in order to find optimal and real solutions. When I work with these communities, we share stories. This allows them to share their concerns with my team and with me, and thus give us their real experiences that help us generate better ideas for possible solutions. With my energy clients, I share these stories that I have accumulated during my life to help them visualize that their contribution in a community can be greater and better than expected by any other stakeholder. I use the stories to determine their lines of action and objectives , and sometimes we use stories to better understand their interests and thought processes. This is a good way to obtain information to develop different strategies to approach communities, understand their interests and needs, and propose viable options. Application I have a story about the use of Storytelling. During 2018, I was in charge of leading a private sector initiative, in order to identify business needs and barriers to the implementation of solutions related to energy and energy efficiency. During this work, I could observe the different corporate cultures that exist and how it is necessary for each organization to execute a diagnosis to fully understand their needs, but there was no real commitment on the part of the participants to perform the self- assessments that allow us advance with the dynamics of the workshop. I told a story about some communities in the Amazon that had the same problem, did not find the motivation necessary to generate a change in attitude that would allow them to fully understand all their problems. The difference is that the communities depended on this change so that their culture, ancestral knowledge, rites, ideology can be preserved and saved. I told how the wise of the communities understood the problem unlike the younger ones, and I explained to them the importance of all opinions being heard, and the good decisions empowered, because it is the only way to survive elements as fragile as the ones that communities needed to save. Perspective and approach This worked very well. I really get individual attention during that brief time, and that help me to get the true support from all participants in every activity that we make in the workshop. With this technique, individuals open to ideas, lose the fear of making mistakes and feel part of a team. With this course I learned how this tool can generate the change that is required for greater participation, and that will certainly help me present my ideas better.
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10,806 |
Reflection – Learning Launch
Challenge
I am a member of an entrepreneurial club of our college. In this club we serve as a bridge between the people who make the product (target audience) and the customers (target population) who use the product. We help in supply chain, marketing and idea formulation. In our product series we were planning to launch a notebook as our new product. We were new to the field of making notebooks. We had some big established competitors in the market whose market share and brand value were very high. We wanted to make our product unique so that we can get some initial sales for our product. It will also help the product to sustain in the market. So we decided to differentiate our product in every aspect. We wanted to differentiate our product right from the target audience (people who make notebooks for us), the hardcover which is used in the notebook. We wanted to focus on a particular target population (people who use our notebooks) so that we can acquire some sales.
Selection
The tool that I selected for my challenge is Learning Launch. I selected this tool because making notebook was unknown and we wanted to experiment it in the faster and cheaper manner. This tool involved understanding customers and their expectations. It also includes the shortcomings of the products which exist already in the market. The sustainability check for the product has also to be done so learning launch will help us to adapt or amend our idea. Like the IBM case study cited in the 4th module the idea to redesign the trade show to attract the customer for business development, we required to test our new product in a customer specific platform.
Application
We selected our customers to be school going kids between the age group 6 to 11.To contribute our part to the society through our product we decided to spread awareness about autism. We decided to choose our target audience to be the people who are affected by the autism and a short note about the disease will also be printed on the notebooks hard cover. So they make notebook and we help them to sell the notebooks to children. We decided to name our product in regional language as the other leading brands had their product name in English. This enhanced an indigenous attachment of the product to the customer. We analysed our customer’s likes and dislikes and planned our product design accordingly. Hand painted cartoons and pictures were selected as designs to be printed on the hardcover. We also gave a cover page inside the notebook which the customer can personalise accordingly by completing the dotted art. On our first learning launch we decided to inculcate all the above mentioned product specifications and targeted the school kids to sell our product.
We didn’t had the expected sales figures as so we decide to work more on understanding the customers need. On comparison with other products which are available in the market we found that our product was weighing more. So we reduced the gsm of the paper used in the product which will ultimately reduce the weight of the product. On our second learning launch we tried to introduce our product in kids book stall. We also had digital advertising through a gaming platform on Facebook. The kids visiting the stalls were also greeted and welcomed by cartoon costumed character. Through these steps our sales volume increased fairly.
Insight
By applying the learning launch tool our team identified the possible ideas to increase the sales volume of the notebooks. Though the expected results were not met the process flow continues. The ideas which did not affect the quality of the product were tested and the response was recorded. The tool helped us to increase our customer focus and eliminate many ideas which were not customer centric. Experimentation was carried out in faster pace which lead to product development.
Approach
Learning launch is the appropriate tool for this task. We need to review insights from the previous launches. During the next launch the feedback from the customers could be received and reviewed. This can be done continuously for the process and product improvement. In future launches our team will have more customer centricity and would cover large target population through advanced tie-ups with schools and other children based organisation.
|
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10,810 |
Design Thinking for Innovation through the University of Virginia Reflection – Mind Mapping - Looking for styles and topics for your statistics. Challenge: Mind mapping is seeking out styles and insights in a big amount of statistics you accrued all through your exploration of what`s the modern-day fact. This section is pivotal withinside the layout questioning method. Selection: When I`m seeking to do something innovative, I make a thoughts-map.
You`re in all likelihood acquainted with a thoughts map. In layout questioning, we use the thoughts mapping method to seize and constitute the minds of our customers. We contain our colleagues for you to increase not unusual place thoughts amongst them concerning the modern-day fact of a layout assignment. You provide excursions of the sale or the gallery, letting your visitors wander via at their pace.
|
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10,811 |
Design Thinking for Innovation
Peer-graded Assignment: Reflection
1. Challenge
I am a member of faculty member of the university that looking on the welfare of the students. Here we are looking on how we can provide the support mechanism to the students from first generation and low income students. Here, we applied one of the design thinking methodology to understand elements that lead to success in higher education among first generation and low-income students. Through this exercise, we would like to determine what are the support systems that can be offered to this group in order to succeed or overcome their challenges that faced by them.
2. Selection
In this exercise, storytelling tool is selected to be used to achieve a shared understanding of the elements that leads to success in higher education among first generation and low income students. Stories generate questions and questions expand the breadth and depth of stories, leading to lots of innovative thoughts and ideas. Storytelling becomes an important tool for feedback, which is the basis of the iterative process of prototyping that lead to solutions. Stories and prototypes are intertwined, explaining and repositioning experiences through a multitude of potential interpretations, which allow me to test new solutions before committing exclusively to a particular policy, program, or service.
3. Application
We started the process by creating a storyboard of the problem domain through visualization of the scenario of the case. To validate this, we have conducted the interviews with the first generation/low-income students who have studied abroad and capture their stories. I believe that listening with empathy is the first step toward explaining these unexplained transformations.
a. Preparation of the Storytelling exercise Firstly, we audience is first generation and low-income students. A group of different background, example 12 students as the personas will be invited to this session.
In this exercise, on average, 1-2 hours of time is required. Add or subtract time depending on the breadth of the experience. For this activity, the number of participants are one facilitator and two or three story-mappers.
Other than the targeted audience, other group that should participate in this exercise are the core team, typically consisting of the product owner, project manager, design lead, technical/development lead.
We prepare the supplies, which a large chunk of wall space or Post-it tabletop pads, Sharpies for each participant, different colored Post-it will be given.
b. Activity In this activity, a set out a bundle of supplies for each participant that includes a Sharpie marker and two colors of large size Post-Its is prepared. We also print-outs the project goals. On the wall, we created a key that identifies what each of the Post-It colors mean. In this exercise, the blue Post-It is the “step” and yellow is the “user story.” It’s best to start by explaining the exercise from start to finish so that every stakeholders can
understand how it works, what the goals of the exercise are, and what the output of the exercise will be. The beauty of this activity is that it can be summed up very simply: the personas (students) will be telling stories about how they grew up and managed the challenges throughout the journey. To be more specific, they will be telling stories about the way how they grew up and managed their journey until the university despite the hurdles and challenges. What are the challenges and issues that they faced?
From these stories I have created a prioritized backlog of features and functionality. This useful model will outline the support systems that can be provided to this group of audience. This will be summarized as the functionality, key feature bundles and/or releases that will add the most value for users, and an understanding of any missing features that need deeper exploration or vetting.
All the story by the personas are mapped out on a wall prior to meeting with the audience, so more can be discussed and accomplished in a shorter period of time. However, this doesn’t have to be done in order to host a successful story mapping session.
As this story is being read, I begin to map out (in story-telling order) each of the major activities like. After that, once all questions related to basics of the story, I asked another questions to ensure that we have covered as many of the use cases as possible. For example, what happens if students are having family issues during their life? Try to map out stories for these situations too.
4. Insight
Listening to and empathizing with their needs, I gained enormous insights into the types of support services and mentoring first gens feel will help them navigate the academic and social challenges they face from the time they complete high school throughout college. Anxiety and bewilderment are patterns of behavior I found among first generation low-income students when they share stories about their first encounter with campus culture.
Many feel like outsiders, confused by the academy’s social and academic expectations. The social isolation, low self-confidence, and academic paralysis generated by these feelings seem to melt away among first generation/low-income students who study abroad. Why? What happens when they and their middle- and upper-middle class peers travel to countries and experience unfamiliar cultures and languages?
It is also concluded that the changes in behavior among first generation/low-income students:
o An increase in confidence, self-efficacy, openness, perceptual acuity, resilience —
general effectiveness in cross-cultural situations.
o Are these trends anecdotal or are we really on to something? Does study abroad add
value to the college experience of first generation/low-income students in ways that are fundamentally different from their middle- and upper-middle class peers?
5. Feedback
The storytelling is a powerful communication tool that enables us as a human being to understand more about our emotional experiences. This makes it an effective method to use during the design process. It can be used during the design thinking process phases with a different goal in each stage. Storytelling can help us to gather personalised emotional data about our consumer’s experience which can be hard to collect using other research methods such as the survey and consumer journey mapping.
6. Approach
Given that our team has already gone through several design thinking activities/tools and are at this stage in the timeline, the storytelling is the appropriate tool. As previously mentioned, our team needs to to understand elements that lead to success in higher education among first generation and low-income students. Through this exercise, we would like to determine what are the support systems that can be offered to this group in order to succeed or overcome their challenges that faced by them. Future launch designs should reflect insight gained, progress made, and come closer to a compelling solution ready for full rollout.
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10,812 |
Example Reflection-Mind Mapping
Challenge:
I’m a member of a team working within a scientific organization and we have been assigned to establish a sustainable energy department and state its objectives and initiatives that we will work on for a period of one year. The main challenge that we faced was how to structure our department in terms of its objectives, and what these objectives shall be specially we weren’t clear yet about the scopes that we will focus on because of the vastness of the sustainability definition. Moreover, these objectives should add value to both scales, organizational and the country vision toward sustainability. Our team is consisting of ten members under a bigger organization which consist of different departments such as purchase department, exterior relation department, finance department and services department. All these departments will have a contribution toward our team to achieve the department goals.
Selection:
My team and I started this mission by arranging several workshops to go through different design thinking tools. After analyzing several options, we found out that mind mapping could be the best option for us so we decided to use it as our designing tool for our challenge. Despite of the other tools, mind mapping is a useful tool for the case where you have a lot of things to demonstrate and you want to extract your goals from it by focusing directly to the required things to achieve our goals in most efficient, simplest, and practical ways.
Application:
We started our mind mapping by four sessions divided on a week time, stating all scopes related to sustainability that each member might think of and stick it to our mapping board. After that we chose the most relevant ones and focused it to five main scopes including green energy, energy saving strategies and tools, recycling processes, Co2 emissions, sustainability policies & public initiatives. After we stated all related topics, we planned 3 days per week workshops for a three weeks’ time-period. The aim of these workshops was to connect which goes to which in terms of wither this work will be done within the organizational scale, the country vision scale or both. To connect our map, we drew lines using markers and strings making it easy to follow in different stages. Now for this stage we were having all our objectives on our map, and the next phase was to break down each objective to its stages and what will be the expectations after the implementation. Finally, we ended our mind mapping sessions by looking at where each member of our team has an interest and in what scope of work each member can do the best. Thus, he/she can serve the best and has their input to the maximum.
Insight:
The outcome of the mind mapping tool was having five teams, where each team consist of two members working on one of the five scopes mentioned above. By applying the mind mapping tool, we created our map that we can follow to structure and achieve our objectives. Moreover, it helped us to design the department structure with respect to the scopes and its tasks through the workshops that we carried. We considered a path for each scope parallel to what we expected to achieve in it. We also stated what are the sub projects or tasks that can be considered under each scope to serve its outcome. It was important to mention it clearly wither the scope will has the impact on the organizational level, or community and country level.
At this stage, our team become more familiar with the work that should be carried this year and the objectives are clearer to them. However, at the earlier stages, the terms energy, and sustainability were very wide titles and it weren’t clear where to start as they consist of many variables and sections that needed to be covered. Using the mind mapping tool helped us well to clarify the uncertainty that might occur through this work and to narrow our focus toward the topics that we thought they are much interested and more relevant. The end year results of applying this tool were great as we managed to achieve two tasks in each scope where one task was targeting the organization itself and the other supporting the country vision.
Approach:
The work done for the first six weeks started with illustrating different design thinking tools and ended by applying the mind mapping as our design thinking tool. Using this tool presented a great impact in the work that the team carried within the year and resulted in achieving more than what expected for a short time period. My team and I will strongly stick to use this tool for our future work as we found out that it suits our type of work which includes a lot of information, charts, graphs and tables that always need to be linked towards having the promised outcomes. We agreed to follow the mind mapping we already used for our future tasks and objectives and it always must demonstrate the insight within the work, the progress done, and focus more toward the impact that we are expecting.
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10,815 |
Challenge
I was engaged on the project known as IoT primarily based Health watching which has information capturing nodes that is employed to capture the $64000 time pulse, blood heat and wetness of the various patients and displaying it on their various liquid crystal display and sending constant values to the Central Node that acts as entrance and conjointly native storage information, that is principally accustomed store all {the information|the info|the information} of sent from information capturing nodes maintain in information of various patients in conjunction with timestamp and therefore the same data needs to be sent to the cloud platform wherever, separate channels has been created for every patient and conjointly if there's any abnormal changes within the values of knowledge then alert message is distributed to doctors and anxious ones.
The main challenge here Janus-faced was the economical image of those Brobdingnagian dataset of various patients in IoT Platform, and there was issue in transfer this idea and obtaining proposal it.
Selection
I created use of image and Story Telling tool that all area unit important for style Thinking and that i thought these 2 tools that I need the foremost for my challenge that i used to be facing.
Application and Insight
Once I need to apprehend the importance and use of the image tool, I found the image is that the massive tool or media that should convey the specified information set to focus on audience in economical method with less effort and in less time. I created the information to seem in line graph format in IoT platform instead of in tables, through that the audience will get the information a lot of simply in quicker method.
And another factor that I learnt is that the art Story Telling Tool, that's the method the thought should described to any audience and therefore the illustration changes because the audience has been modified. as an example, if the thought should be projected to technical department then the proposal should embody all the technical stuff that goes behind the work and the way with efficiency it works and the way well it provides smart programme etc. and if it should be described for non-technical department then the proposal should embody however vital is that the add current situation and the way well it works and the way a lot of demand is there for the merchandise.
Approach
By {the style|the planning|the look} Thinking approach and by knowing the importance and therefore the use of various design thinking tools like image, storytelling, mind mapping and learning launch my downside-solving approach and viewing of problem has been modified. thence for my future comes first of all, I value more highly to build the arrange regarding method that concerned in creating the project complete and conjointly, I {prefer to|like better to|value a lot of highly to|favor to|opt to|choose to} build 2 or more presentation or report of the project relying upon that audience it's meant to.
The image of the dataset is additionally one the vital factor in my field and, I continually lookout in illustration {of information|of knowledge|of information} all told my work wherever not solely aggregation the information or analysis of collected data is very important it conjointly includes the image of knowledge.
|
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10,820 |
Reflection – Learning Launch
Challenges
I am a professional trainer in the field of modern marketing as well as digital marketing strategy. My challenges are to develop and generate powerful programs which can help our customers (SME) solve the problems which they face. This is a tough job because customers’ needs are changing day by day while the programs need to be proposed quickly. Therefore, I am always trying to find their reactions and feedbacks as many as possible after selecting the concepts in order to adjust along the way of doing the final program.
Selection
Since my customers are always pushing to know the main contents as well as gaining results, therefore, I use the design thinking tool learning launch to minimize the risk of redoing the whole thing after launching. I think this tool will help me sharpen the solutions to my customers before the final one.
Application
In the first trial, I try to present programs in Powerpoint shows to first let them know what key elements which them to solve the problems, second to engage them in a process of solving the problems, and third to call them to actions by successful real cases from big corporations which I had applied before.
After engaging them into the loop, I start involving them to co-create ideas and get their feedbacks in the second time. This time, I will focus on more realistic aspects of main objectives, expected outcomes, detailed modules in the programs, cases, ways of teaching, and a capstone project flow which all the learners will have to do to ensure the expected outcomes to be met. By this way of exploration, I will collect all of their ideas and feedbacks on every element, group them, and plan to adjust accordingly.
Insights and approaches
This tool is really helpful for me to identify, extract, and mine meaningful and realistic expectations of customers by whom I will adjust every element of the whole program to make it real fit with the customers’ requirements and make them more satisfied with our programs.
There are many tools in the whole design thinking process, but I think the learning launch tool is really useful to help me save time by pulling my customers into the process of designing products to minimize the cost as well as risks management.
|
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10,821 |
Challenges: The challenges faced are that I couldn't link my creativity with the people to make them understand my viewpoint and ideas. I couldn't attract people to my innovative ideas. Probably I had been very practical and insensitive for which people could not match the wavelength of ideas and my points were not clear to them and they were bored. I was not getting proper response and attention on the basis of my scientific ideas encircled around logics and numbers. Selection of tool: I choose the storytelling tool because it is more captivating and interesting. Stories are more interactive. It allows people to share knowledge and emotions greater. Business Development requires more than problem answer approach. More convincing power is required one needs to link their ideas and viewpoint with the audience or the customers. Story telling conveys the purpose and the ideas far better than just a demonstration.
It wins the hearts of the people and convinces their minds ideas to invest in the ideas by creating a connection emotionally. Storytelling can rouse greater interest of the people in an innovation. Psychology says that people are more drawn by stories than numbers. The fourth video from week 2 encouraged me. Application: I love to innovate and interested in projects. Few days ago I was about to make a project. Initially group members were reluctant to do it. They were not convinced by just facts and numbers. They were not interested. But then I tried to make the reason for the project more clearly with the help of Storytelling tool. I said the project can be helpful. I narrated the story of some people and some situations, how much it can help the society. I uphold several incidents where this project can be helpful, how it can help people. After that they realized the importance and validity of the
project. And they were ready to work day of narration. Insight: I understand that after applying this storytelling tool that I could connect better audience. It could attract more minds. People could link my ideas emotionally and got interested far better than just normal scientific explanation. It’s easier to communicate via story. Both orator and audience can interact better and ideas get clarity and emphasis. Story telling tool is that vital push for any project or innovation to reach the hearts and mind and make a greater impact and earn success. For which all big companies have a story either linked to their logo or their advertisements. Where there is a story, a problem, there is a willingness to solve-there is an interest in the minds and there is success. Approach:
I felt that Story telling tool has put a greater impact in convincing and attracting the people and minds, being greater interactive and communicating. It touches people's heart. It is vital for any business development or projects. By story telling people can relate more it can motivate more beyond facts. In any field efficiency is very important. But one can only be efficient if both heart and mind are interested to work together. Numbers and data sheets can only reach till the brain but for better quality performance and efficiency, one needs the interest from the heart to do something, to innovate greater, to yield greater.
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10,824 |
REFLECTION – VISUALIZATION
Challenge and Selection
The tool I use at the start of any innovative journey we undertake is Visualisation. As an entrepreneur, it is very important to understand your business environment and bringing new initiatives in the market. Thus, visualization is an important concept that we use in trying to understand our customers, their needs and how those needs evolve with time. It also allows us to see the customer from their eyes and to feel what they are feeling which leads to us having customer. This is very important as it allows not just to treat our customers as market segments that have to contribute positively to our margins, but as human beings with actual human needs which require a human centred approach.
Application
Being in the fast-food restaurant business, we came to a realisation that we were becoming one of the major causes of obesity and that we had to find solutions to that. Looking at our customers we realised that most of them were high school kids from the ages of 14 to 19, who would come to buy a quick bite for lunch and after classes on their way home.
The first thing we did was we created simulations where we started imagining ourselves as students in the classroom. We imagined how the classes can sometimes be long and boring, and how we would be exhausted and hungry by lunchtime. We then noticed how this has contributed to the type of meals the students selected for lunch. The most common ones were burgers, fried chicken and chips, wraps and potato wedges.
We then created notice boards and on them we started with pictures of the most common meal choices. We then went on to look at the amount of calories that these meals had. Then it became clear to us, as to why students select those type of meals.
After looking at the ‘what is” question through visualization, we then went on to the ‘what if’ question. We started to look into how we can improve our meals in terms of offering a balanced diet and at the same time meeting the calory intake that the students needed. We started researching on fruits and vegetables. We discovered interesting insights on how to combine fruits and vegetables with our traditional menu, in order to create more balanced meals that meet our customers calory intake.
Through our experiments and interaction with our customers, we realised that they still want to have our traditional meal at their disposal but would also like it to be combined with fruit and vegetables. We started bundling our traditional meals of fries and burgers (at reduced quantities) with vegetable salads, fruit, smoothies and the like.
Insight and Approach
Going through this process helped me and our team to realise that eating healthy and the promotion of it, is something that requires more than just campaigns and awareness on media platforms. Rather it requires a different understating of the people affected, placing yourself in their shoes and
then working together to find solutions that work. This whole experience also taught me the importance of visualization as well as customer empathy.
I think that for future purposes, I would still use the same tools but coming from a clean slate. I would remove all the preconceived ideas I have and start from a perspective of trying to understand the customer, and the environment better. Going through this whole experience showed me that, having preconceived ideas may not be the best way of approaching wicked problems.
|
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10,827 |
Storytelling and visualization
Selection
Storytelling and visualization, I think are the most important tool for progressive innovation. Storytelling help us to convey the massage and requirement of an idea, concept or product to our stakeholders and team mates while the tool of visualization helps us to find clarity in our design by giving us tool to arrange and link together various information and design ideas. As an engineering student I have came across situations in which these two tools were very much useful.
Challenge
During a project of developing an assistant bot system to help elder people. The first challenge I faced was to explain our sponsors idea behind our project. By using the story telling method we were able to develop an empathy among our stake holder and convince them for need of this project. The second challenge we faced was developing a design and laydown the whole detail plan of manufacturing and alternative method in a systematic way that we can link our research data and design to build better prototype. For this we used various tool of visualization such as mind mapping, graphs and even stick drawing figures. This tool also helped us in presenting our work to stakeholders.
Application
While presenting the concept to sponsors we told a story about a person who love his old grand parents and how even when he wants to take care of there needs he can’t due to his work life. We emphasize on factor of loneliness of elder. The story of relatable enough for almost everyone. The various scenarios were predicted and how our bot should reaction in each, the tools of mind mapping helped a lot during this process.
Insight and approach
During the period of entire project, I found the visualization is an essential tool in any problem solving not just in engineering or business but also in daily life. How visualization tool made it easier to understand the problem and even finding solution.
The art of storytelling was a new thing for me. But as I learn and applied storytelling I was able to appreciate the importance of it. I thing it is the most important skill that every one should master. It not only help to convince our stakeholders about product but also increase our own appreciation for our own work and hence somehow motive yourself to achieve excellences.
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10,829 |
REFLECTION- STORYTELLING
CHALLENGE & SELECTION
Storytelling is a great tool that has always been very useful. I am a product designing student and I feel the story telling tool is really beneficial for us. We do not have written exams whereas we have to give jury. In a jury we have to present all our work done during the semester in front of a panel and they judge you on your skills, the way you present your work and your confidence. Being a shy student at school it took me a lot of time opening up. I was not really confident while speaking in front of group of people. That hesitation was also noticed by some of my teachers while I was giving jury and they told me to improve on it. Then I started using the tool of storytelling and eventually I gained confidence. I started my jury with a story line and eventually describing all my work and learning. With this the jury did not loss interest and I was easy to explain things in form of story.
APPLICATION
I have a story of how I used the story telling tool. In one of our semester we were sent for a craft documentation research. In the research we had to choose a cluster who makes handmade
crafts and lives in village. I choose the cluster of Imlikhera who made handmade loi shawls. After the research was done I had to present it in front of few people. In that I had to share how I choose this cluster, what was the whole experience, details about the craft and life of a craftsmen and their struggle. While telling about my journey I started it in a form of story and as the story moved ahead I covered all the points in it. The audience was really immersed in my story
INSIGHTS & APPROACH
I started off by saying that hey everyone I am Dawn and I stay in a small village named Imlikhera which is near Haridwar in Uttrakhand. My father is a weaver and he makes handmade loi. With this story line I explained about the loi craft in detail, the life and struggles of craftsmen, their traditions and cultures. My story was appreciated and it was far more interesting to listern. Everyone praised me a lot for my work and my teachers were really happy. Sometimes little story can make wonders.This course helped me a lot in improving and also made me see this as a tool in a new way. I can now always be very confident while im speaking in front of masses. I never knew that this course can work wonders for me as a person and a designer.
|
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10,834 |
TOY SHOP
challenge- our challenge is to make every
child happy and enjoy their toys . we want to see smile on the face of every single child . we
will also be giving toys for free to the poor
children.
• selection- I selected mind mapping for better
understanding . it is very simple to understand a mind mapping . in a small time we can understand a mind map .
• application- I used this tool because it is very
easy to build a mind map and it is not a time taking process , it can be done in a very less amount of time . I applied things like losses , result , ideas , aim , benefits.
• insight- I learned that smile is the one you
need for life . our smile is very important in our life .toys make babies happy and joy.
• approach-next time I want to use story
writing. it will make me as creative person
MINDMAPPING
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10,836 |
Design Thinking
Working Theater/Story Telling
Challenge:
On March 12, 2020 theaters in New York City were given a mandatory shutdown order that continues to this day without any solid return date. Theatergoers, actors, producers and the entire theater community has been affected economically with no reopening date in sight.
RITH is known as the people’s theater across NYC’s five boroughs with a mission to provide high quality theater/performances to those who may not be able to afford tickets to Broadway & Off Broadway productions. Their mission statement below:
Bringing theater to the people. Founded in 1985, University of Toulouse 1 Capitole's mission is to produce theatrical productions that are for - and about - working people, the millions of Americans who might not be able to afford, or relate to, commercial theater. We produce award-winning professional theater reflective of the struggles, complexities, dreams and triumphs of wage earners and tradespeople.
With a tiny budget during the best of times and with even less following the on-going Coronavirus shutdown, the challenge will be how to reach new donors with the theater’s message of inclusion & diversity and bring in larger donations to help rebuild and continue bringing theater to working people.
Selection:
I chose Story Telling to look at this challenge from the user’s perspective (working people) as University of Toulouse 1 Capitole is all about telling their stories in their own voices. How will their lives, now reeling from a pandemic, record unemployment levels and on-going civil rights protests in their neighborhoods be helped by theater-- if at all? Working Theater brings their off- Broadway productions to the outer boroughs – as a theater publicist I was fortunate enough to work on their most recent production Border People that abruptly ended its run due to the CoVid shut down.
Secondly, use Story Telling to reach out to potential donors and start a conversation. What common stories do they share with Working Theater’s audiences? What companies would make sense to sponsor, for example, an outdoor theater tour throughout the Bronx, Harlem, Brooklyn & Queens? What opportunities would help bring them closer to the impact Working Theater has on communities by healing through art?
Application:
A) Set up a series of interviews that zero in on the experiences people are currently going through and, as the story telling module tells us, “create more vivid images of the kind of future we are trying to create.” B) Conduct three groups of interviews with 1) Working Theater Staff/Board, 2) Recent audience members from past productions (including a group of nurses who were on the front lines in emergency rooms) and 3) Key donors (both private & corporate).
Listening to each story in a round table or via Zoom, I’d apply the “What Is” – how are they now- what’s going on in their lives; “What If”- what are the possibilities they’d like to see --
“What Wows” - what would get them excited about returning to the theater? And “What Works” – using all the data to see what the common themes are moving forward in other words “taking data from a known past and connecting it intelligently to an unknown future.”
Insight/Approach:
My hope is to use Story Telling to build a bridge between the corporate world and Working Theater’s audience, and that corporate donors become more active & involved in projects like University of Toulouse 1 Capitole. This tool will hopefully break down some barriers and allow audiences and corporations to connect and celebrate the extraordinary stories of “every day” men and women during these extraordinary times. One program that already exists is a playwriting workshop for working people that mounts full productions of 8-10 plays following the class. Corporate support might expand the workshop after the Story Telling tool is applied to reach more people and allow more of their stories to be told to a wider audience. Or perhaps another opportunity will arise that works even more effectively.
The next step is to use the “Learning Launch” tool to test out the ideas generated and see what truly resonates (and what doesn’t) with both target groups.
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] |
10,837 |
Using storytelling to understand roadblocks towards equality
Fa Leclercq
Challenge
Because my organization wants to be a leader in how it cares for its talented employees, naturally the issue of gender equality recently arose. More specifically, prior research had shown an inequality in the amount of female leaders present in the company. Furthermore, one of the causes of this phenomenon seemed to be a significant bottleneck at a certain level of management in the company, where some women seemed to ‘get stuck’ in their career. Being assigned to conduct a project to discover the causes of this bottleneck, I used the design thinking tool called storytelling as a guiding principle throughout the project.
Tool description
Storytelling can be used as a tool to gain deep understanding into the journey your target population goes through. It helps researchers go beyond spreadsheets, numbers, and graphs by putting the person at the center of the conversation, getting to know him/her inside-out, and most importantly, going along with them through their life and journey and gaining deep understanding in all the ups and downs they go through. I used this technique at several stages of the project to gain understanding in the career journey that employees, and more specifically female colleagues, in the company go through to get insight in possible roadblocks and accelerators along this journey.
Tool application and approach
In a first phase of the project, we organized a handful of in-depth, meaningful interviews where we had a one-on-one conversation with colleagues which we had localized as key figures in our target population, i.e. women that seemed ‘stuck’ in their careers. In these hour-long conversations, we discovered the ‘backstory’ of each of these women, their ambition, and their reflection on the company and the role they play in it. Although we found some overlapping subjects, we gained most insight from the differences we heard in each story.
After getting a retrospective view on the journey, we decided in a second phase of the project to get to know the story of the employees at different stages in their careers leading up to the bottleneck. Again, we used storytelling as our main tool in our arsenal. By inviting a dozen colleagues, all at different stages in their career, to a short coffee break, we got to know what was going on in the lives of these colleagues. This gave us ‘contemporary’ input, which was very much complementary to the retrospective insights we had gained from previous interviews. Although we heard that most colleagues were full of ambition to grab their career with both hands, they also recognized some roadblocks along the way.
We combined our data to assemble a complete and comprehensive story of the career journey of our female managers. This story was then brought into a simple lifeline, which was the basis of our third storytelling phase.
We invited a dozen managers and upper management and divided them in two workshop groups. The main purpose of these workshops was as following: to get the final input on the story of the career journey they had gone through.
In the workshops, we discussed the scope of the project and explained briefly what we had already gathered. However, the power of storytelling rapidly became clear. Because the story was now told in a group setting, we noticed how participants could feed off each other’s input and chime in by adding quotes and anecdotes they had completely forgotten about, but that had turned out to be of great impact. Conversationally, the participants recalled and refined their story and found commonalities, as well as unique aspects in their stories. We used the story of these colleagues as our guiding principle when presenting our findings to the board of our company.
Insights
We quickly realized the strength of storytelling in this project. Although the quantitative research helped us identify the main problem we wanted to solve and find our main population, it was the storytelling that gave us the real insightful information. We did away with the numbers for a while to just focus on what the actual people involved could teach us about the way things were going in the company and how they had been perceiving their environment.
My first key take-away from this project is to not get stuck on finding similarities in the stories, but to try and see the beauty in the uniqueness of each story. Although similarities can be useful to get a high-level view of the situation, the unique details in each story can help you get to underlying root causes of the problems you’re trying to solve.
My second key take-away would be to never be satisfied with the information you have. There are always details, anecdotes or differences that can help you get a more holistic view of the story you’re trying to grasp. In this case, even three angles on the same story in my opinion did not fully bring us to our so-called saturation point.
My last take-away would be to not get lost in the stories when the saturation point is reached. Although storytelling can bring us very rich data, Rome wasn’t built in a day. Keep the main problem you’re investigating in mind throughout the process to not get lost in sidetracks. This might in turn help you in identifying solutions to the very problem you are trying to solve.
|
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10,842 |
Challenge & Selection
The tool I choose was Mind Maping, to find posible answers and solutions form many problems between all the employees of a PYME, who are part of different áreas of it, like marketing department, sales department, customer service, graphic design, etc. We had tried other tecniques before, like reunions, speaking by turns and saying why they thought or what was their points of view regarding the deparment they are part of, but I think that Mind Maping is a tool who Will permit visualize better the possible solutions, key elements, opportunities, and achieve a better understading between all the stakeholders.
Application
I started the process collecting all the data, information, graphics and relevant material available about our company and our customers. That included interviews, insights, audits, procedural documentes, etc. I selected a big room, well illuminated, were I placed all this materials stick to the walls, so participants could walk, watch to them freely, and analize all the information. I divided the participants into groups, regarding the departments they are part of. I gave them sticky notes of different colors, and pens. They had 30 minutes to make a tour around the room, take notes of what they think were relevant, and classify them with different colours of sticky notes, as they thought it was better to do. They had de possibility to make the activity on their own, or sharing the process with their partners. Then, they came back with their groups, and I gave them 20 minutes more to put all the notes together, organize them, separate them by themes, and take a look to them agian, to order the ideas and discuss them with the group.
Once they were done, I asked to the groups, one by one, to propose a theme. They had to put the chosen theme in a big blackboard, and then the other participants had to put their notes regarding that theme all together. Once they were done, I started to ask questions about the specified theme, and invited them to make conclusions or give any relevant idea about it.
Insight & Approach
What I learned with the application of this exercise and tool is that, despite we took great conclusions and ideas from it, it’s really important the comprehension about the problema we have to solve, working together, cooperating, and share knowledge that, otherwise, they wouldn’t know. With this activity, they knew and learn a lot of important information about the work other departaments do in our company, and the importance of the work of al lof them. This activity was usefull to share diferente points of view about the same problems, and the basic causes of them, finding creative solutions to solve them.
Since I discovered the importance and the power of design thinking and tools like mind maping, I use them as starting point in some other problems solving. It not only help us to find creative solutions, but also to create a unit in our working group and fellow partners.
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10,843 |
Challenge
Like many businesses today, my organization can no longer rely on the historical ideation
cycle. We were founded at the horizon of innovative analytical solutions that for years carried us to substantial profits and helped push the boundaries of what was possible. However, new solutions, new technologies, and new ways of working have helped competition catch up and, in some cases, pass us by. The model we have been using in which, we look for major products and markets to solve our growth concerns is no longer sustainable. We began as a scientific company, and in order to make our way back to the front of the pack, we must get back to our experimental roots. The tool that I have chosen is the Learning Launch tool.
Selection
The Learning Launch tool is a methodology that organizations can use to apply a scientific
approach to the ideation and development of new products, solutions, and value chains. Often times though, when you put a group of the smartest people in a room together, they can get in their own way. In the recent past our growth engines were piloted based on assumptions – assumptions on what customers may want, what the market will be five years from now, and even the assumption that the assumptions we are making were correct. In the Learning Launch tool, you are rigorously and scientifically testing the assumptions, theories, and hypotheses you are making to validate, and just as importantly, invalidate your decisions. This is iterative, fast, and inexpensive compared to the full development and deployment process. As Volker Eichhorn describes, it allows you peel back the layers like an onion until you get to the heart of the problem or need that we are wanting to address.
Application
The way this tool was applied was through the redevelopment of the New Revenue Board
and addition of divisional gatekeeping for hypothesis testing and validation before any revenue projections or market predictions get pitched. We want to add structure and rigor around taking an idea and letting individuals run with it. When originally implementing the learning launch, we had to have conversations around encouragement of innovative thinking, and standardization around methodologies. As a multibillion-dollar company with several operating organizations, when we are making decisions around resource allocation, we need to have a standardized approach around judgement of proposals.
We addressed this issue in two ways. First, we created a standard process companywide
that any individual can follow that will take them through the hypothesis generation, testing, and adjustment cycle. Once an idea has been iterated through and we have learned and learned and learned and the idea has been polished enough that there is something substantial there it can be taken to the New Revenue Board for review. The second change we have made is to standardize a ‘rubric’ that board members use to evaluate proposals. By score carding in key areas we can easily compare proposals that come from banking and finance to IoT, to cloud, to supply chain. As part of the scorecard as well, we want to avoid looking for necessarily
big wins, and instead focus on potential. If something comes across our desk that is a big win great, if something else has the potential, we build out an exploratory party to operate independently to pursue the idea further and keep them from getting bogged down by politics, company culture, resource drain, etc.
Insight
By applying this tool, it was easy to see how often the assumptions we were making were
incorrect. As a data driven company at the forefront of analytics, too often we were relying on gut feeling and intuition to make decisions. This has helped drive the rigorous approach to innovation that we were founded on. When doing more research into this area, I have also realized how companies can fall into what Clayton Christensen coined, The Innovator’s Dilemma. We have seen great ideas come out of many of our divisions that don’t fit their customer base. So, they simply get shelved. However, we need to be thinking more broadly and avoid falling into the trap of innovation. Not every product is going to help us hit our growth target in the next six months. Some need time and that is okay. By demonstrating opportunities and iteratively testing the markets we can better identify early on whether or not a new product / feature / functionality makes sense for the ‘projected’ market and if not, start looking to identify where it might fit instead of just shelving the innovation until someone else comes along and beats us to the punch. We can’t ignore long-term progress because it doesn’t fit our 12 month revenue growth requirements that are arbitrarily set to make stakeholders happy.
Approach
For this specific situation, Learning Launch makes sense. I think going forward what I
would like to see however, is a focus on cross organizational ideation and opportunities to apply some of the other tools to the process. As discussed, when your organization is siloed it allows each division to operate in a way that makes sense for their sector. You wouldn’t sell retail solutions the same way you would regulatory compliance. However, one issue is knowledge management and diversity in your thinking. Regulatory Compliance folks think like regulatory compliance people, not retailer solutions folks. What may be a good policy to adopt is to develop rotational innovation programs and hackathons in which developers and marketers and operations people get paired up with individuals from other divisions to work through interesting solutions and conduct research on addressing meaningful problems. In this process, using storytelling, mind mapping and visualization would really add an extra layer to the work being conducted.
|
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10,845 |
Example Reflection – Storytelling
Challenge:
Mind map is something that we see a lot in nature. Have a look at a tree for instance. We have the stem of the tree. From this stem, all kinds of branches appear. Some are small and thin, others are long and thick.
Application:
Remember every detail.
Make sense of information overload.
Make smarter decisions.
Take control of your workload.
Present with style.
Stay on track with your goals.
Stop time wasting meetings.
Insight & Approach:
This course made me see this as a tool in a new way. When I've done it before it was really "ad hoc," but now I can prepare ahead and think of stories that will assist me in presenting my ideas and best illuminate them. I have a design background, but I ended up as an entrepreneur in business. I had no idea this would ever be considered an asset, but I am so very grateful that it is!
|
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