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692a145f_IS_Map_Functions___For_Dummies__Function_Type
[Where It Operates] On individual grid cells [What It's Used For] To change cell values based on user definition or the value of corresponding grid cells on other layers. [Function Type]
Local
[ [ "L", "o", "c", "a", "l" ], [ "F", "o", "c", "a", "l" ], [ "Z", "o", "n", "a", "l" ], [ "B", "l", "o", "c", "k" ], [ "G", "l", "o", "b", "a", "l" ], [ "S", "p", "e", "c", "i", "a", "l", "t", "y" ] ]
Grid-Based GIS Map Functions - For Dummies
Function Type
http://www.dummies.com/how-to/content/gridbased-gis-map-functions.navId-323259.html
17/1438042987402.78_20150728002307-00137-ip-10-236-191-2_416459291_0.json
692a145f_IS_Map_Functions___For_Dummies__Function_Type
[Where It Operates] On a specifically targeted grid cell [What It's Used For] To return a value (such as an average) based on the values of neighboring grid cells [Function Type]
Focal
[ [ "L", "o", "c", "a", "l" ], [ "F", "o", "c", "a", "l" ], [ "Z", "o", "n", "a", "l" ], [ "B", "l", "o", "c", "k" ], [ "G", "l", "o", "b", "a", "l" ], [ "S", "p", "e", "c", "i", "a", "l", "t", "y" ] ]
Grid-Based GIS Map Functions - For Dummies
Function Type
http://www.dummies.com/how-to/content/gridbased-gis-map-functions.navId-323259.html
17/1438042987402.78_20150728002307-00137-ip-10-236-191-2_416459291_0.json
692a145f_IS_Map_Functions___For_Dummies__Function_Type
[Where It Operates] On grid cells in specifically identified regions [What It's Used For] To calculate values based on analysis of specified regions that are not necessarily connected [Function Type]
Zonal
[ [ "L", "o", "c", "a", "l" ], [ "F", "o", "c", "a", "l" ], [ "Z", "o", "n", "a", "l" ], [ "B", "l", "o", "c", "k" ], [ "G", "l", "o", "b", "a", "l" ], [ "S", "p", "e", "c", "i", "a", "l", "t", "y" ] ]
Grid-Based GIS Map Functions - For Dummies
Function Type
http://www.dummies.com/how-to/content/gridbased-gis-map-functions.navId-323259.html
17/1438042987402.78_20150728002307-00137-ip-10-236-191-2_416459291_0.json
692a145f_IS_Map_Functions___For_Dummies__Function_Type
[Where It Operates] On square blocks of grid cells [What It's Used For] To return a value for the identified block (for example, a 4 x 4 block of cells) on an output grid [Function Type]
Block
[ [ "L", "o", "c", "a", "l" ], [ "F", "o", "c", "a", "l" ], [ "Z", "o", "n", "a", "l" ], [ "B", "l", "o", "c", "k" ], [ "G", "l", "o", "b", "a", "l" ], [ "S", "p", "e", "c", "i", "a", "l", "t", "y" ] ]
Grid-Based GIS Map Functions - For Dummies
Function Type
http://www.dummies.com/how-to/content/gridbased-gis-map-functions.navId-323259.html
17/1438042987402.78_20150728002307-00137-ip-10-236-191-2_416459291_0.json
692a145f_IS_Map_Functions___For_Dummies__Function_Type
[Where It Operates] On the entire grid [What It's Used For] To highlight hard-to-find features and spot general trends by moving through the entire grid [Function Type]
Global
[ [ "L", "o", "c", "a", "l" ], [ "F", "o", "c", "a", "l" ], [ "Z", "o", "n", "a", "l" ], [ "B", "l", "o", "c", "k" ], [ "G", "l", "o", "b", "a", "l" ], [ "S", "p", "e", "c", "i", "a", "l", "t", "y" ] ]
Grid-Based GIS Map Functions - For Dummies
Function Type
http://www.dummies.com/how-to/content/gridbased-gis-map-functions.navId-323259.html
17/1438042987402.78_20150728002307-00137-ip-10-236-191-2_416459291_0.json
692a145f_IS_Map_Functions___For_Dummies__Function_Type
[Where It Operates] On specified grid cells [What It's Used For] To perform high-end statistical analysis or create models for moving surfaces (such as water or pollution) [Function Type]
Specialty
[ [ "L", "o", "c", "a", "l" ], [ "F", "o", "c", "a", "l" ], [ "Z", "o", "n", "a", "l" ], [ "B", "l", "o", "c", "k" ], [ "G", "l", "o", "b", "a", "l" ], [ "S", "p", "e", "c", "i", "a", "l", "t", "y" ] ]
Grid-Based GIS Map Functions - For Dummies
Function Type
http://www.dummies.com/how-to/content/gridbased-gis-map-functions.navId-323259.html
17/1438042987402.78_20150728002307-00137-ip-10-236-191-2_416459291_0.json
69d9cdcf_eet__UK_Edition____For_Dummies__Sample_questions
[Stage] Stage 1: Agreeing Aims [Purpose] Clear objectives [Sample questions]
What are you trying to achieve?
[]
Performance Coaching Cheat Sheet (UK Edition) - For Dummies
Sample questions
http://www.dummies.com/how-to/content/performance-coaching-cheat-sheet-uk-edition.navId-380729.html
17/1438042987402.78_20150728002307-00341-ip-10-236-191-2_416342945_0.json
69d9cdcf_eet__UK_Edition____For_Dummies__Sample_questions
[Purpose] Agreed dates [Sample questions]
When are you going to do it?
[]
Performance Coaching Cheat Sheet (UK Edition) - For Dummies
Sample questions
http://www.dummies.com/how-to/content/performance-coaching-cheat-sheet-uk-edition.navId-380729.html
17/1438042987402.78_20150728002307-00341-ip-10-236-191-2_416342945_0.json
69d9cdcf_eet__UK_Edition____For_Dummies__Sample_questions
[Purpose] Measurement [Sample questions]
How will you know you have succeeded?
[]
Performance Coaching Cheat Sheet (UK Edition) - For Dummies
Sample questions
http://www.dummies.com/how-to/content/performance-coaching-cheat-sheet-uk-edition.navId-380729.html
17/1438042987402.78_20150728002307-00341-ip-10-236-191-2_416342945_0.json
69d9cdcf_eet__UK_Edition____For_Dummies__Sample_questions
[Stage] Stage 2: Awareness [Purpose] Clear picture of current actions [Sample questions]
What is happening now?
[]
Performance Coaching Cheat Sheet (UK Edition) - For Dummies
Sample questions
http://www.dummies.com/how-to/content/performance-coaching-cheat-sheet-uk-edition.navId-380729.html
17/1438042987402.78_20150728002307-00341-ip-10-236-191-2_416342945_0.json
69d9cdcf_eet__UK_Edition____For_Dummies__Sample_questions
[Purpose] Review of relevant achievements, however slight [Sample questions]
What have you done so far?
[]
Performance Coaching Cheat Sheet (UK Edition) - For Dummies
Sample questions
http://www.dummies.com/how-to/content/performance-coaching-cheat-sheet-uk-edition.navId-380729.html
17/1438042987402.78_20150728002307-00341-ip-10-236-191-2_416342945_0.json
69d9cdcf_eet__UK_Edition____For_Dummies__Sample_questions
[Purpose] Effect of current actions [Sample questions]
What are the consequences?
[]
Performance Coaching Cheat Sheet (UK Edition) - For Dummies
Sample questions
http://www.dummies.com/how-to/content/performance-coaching-cheat-sheet-uk-edition.navId-380729.html
17/1438042987402.78_20150728002307-00341-ip-10-236-191-2_416342945_0.json
69d9cdcf_eet__UK_Edition____For_Dummies__Sample_questions
[Purpose] Where your colleague is and where he wants to be [Sample questions]
What do you want to be different?
[]
Performance Coaching Cheat Sheet (UK Edition) - For Dummies
Sample questions
http://www.dummies.com/how-to/content/performance-coaching-cheat-sheet-uk-edition.navId-380729.html
17/1438042987402.78_20150728002307-00341-ip-10-236-191-2_416342945_0.json
69d9cdcf_eet__UK_Edition____For_Dummies__Sample_questions
[Stage] Stage 3: Analysis [Purpose] Identify possibilities [Sample questions]
What can you change?
[]
Performance Coaching Cheat Sheet (UK Edition) - For Dummies
Sample questions
http://www.dummies.com/how-to/content/performance-coaching-cheat-sheet-uk-edition.navId-380729.html
17/1438042987402.78_20150728002307-00341-ip-10-236-191-2_416342945_0.json
69d9cdcf_eet__UK_Edition____For_Dummies__Sample_questions
[Purpose] Broaden vision [Sample questions]
What are the options?
[]
Performance Coaching Cheat Sheet (UK Edition) - For Dummies
Sample questions
http://www.dummies.com/how-to/content/performance-coaching-cheat-sheet-uk-edition.navId-380729.html
17/1438042987402.78_20150728002307-00341-ip-10-236-191-2_416342945_0.json
69d9cdcf_eet__UK_Edition____For_Dummies__Sample_questions
[Purpose] Seek solutions [Sample questions]
How can you change it?
[]
Performance Coaching Cheat Sheet (UK Edition) - For Dummies
Sample questions
http://www.dummies.com/how-to/content/performance-coaching-cheat-sheet-uk-edition.navId-380729.html
17/1438042987402.78_20150728002307-00341-ip-10-236-191-2_416342945_0.json
69d9cdcf_eet__UK_Edition____For_Dummies__Sample_questions
[Purpose] Evaluate choices [Sample questions]
What are the risks?
[]
Performance Coaching Cheat Sheet (UK Edition) - For Dummies
Sample questions
http://www.dummies.com/how-to/content/performance-coaching-cheat-sheet-uk-edition.navId-380729.html
17/1438042987402.78_20150728002307-00341-ip-10-236-191-2_416342945_0.json
69d9cdcf_eet__UK_Edition____For_Dummies__Sample_questions
[Purpose] Obstacles to overcome [Sample questions]
What are the barriers?
[]
Performance Coaching Cheat Sheet (UK Edition) - For Dummies
Sample questions
http://www.dummies.com/how-to/content/performance-coaching-cheat-sheet-uk-edition.navId-380729.html
17/1438042987402.78_20150728002307-00341-ip-10-236-191-2_416342945_0.json
69d9cdcf_eet__UK_Edition____For_Dummies__Sample_questions
[Stage] Stage 4: Action [Purpose] Clear action steps [Sample questions]
What are you going to do?
[]
Performance Coaching Cheat Sheet (UK Edition) - For Dummies
Sample questions
http://www.dummies.com/how-to/content/performance-coaching-cheat-sheet-uk-edition.navId-380729.html
17/1438042987402.78_20150728002307-00341-ip-10-236-191-2_416342945_0.json
69d9cdcf_eet__UK_Edition____For_Dummies__Sample_questions
[Purpose] Define responsibilities [Sample questions]
Who is going to do what?
[]
Performance Coaching Cheat Sheet (UK Edition) - For Dummies
Sample questions
http://www.dummies.com/how-to/content/performance-coaching-cheat-sheet-uk-edition.navId-380729.html
17/1438042987402.78_20150728002307-00341-ip-10-236-191-2_416342945_0.json
69d9cdcf_eet__UK_Edition____For_Dummies__Sample_questions
[Purpose] Agree milestones [Sample questions]
When are you going to do it?
[]
Performance Coaching Cheat Sheet (UK Edition) - For Dummies
Sample questions
http://www.dummies.com/how-to/content/performance-coaching-cheat-sheet-uk-edition.navId-380729.html
17/1438042987402.78_20150728002307-00341-ip-10-236-191-2_416342945_0.json
69d9cdcf_eet__UK_Edition____For_Dummies__Sample_questions
[Purpose] Determine support [Sample questions]
What do you need to help you?
[]
Performance Coaching Cheat Sheet (UK Edition) - For Dummies
Sample questions
http://www.dummies.com/how-to/content/performance-coaching-cheat-sheet-uk-edition.navId-380729.html
17/1438042987402.78_20150728002307-00341-ip-10-236-191-2_416342945_0.json
69d9cdcf_eet__UK_Edition____For_Dummies__Sample_questions
[Stage] Stage 5: Assessment [Purpose] Clarify outcomes [Sample questions]
What actually happened?
[]
Performance Coaching Cheat Sheet (UK Edition) - For Dummies
Sample questions
http://www.dummies.com/how-to/content/performance-coaching-cheat-sheet-uk-edition.navId-380729.html
17/1438042987402.78_20150728002307-00341-ip-10-236-191-2_416342945_0.json
69d9cdcf_eet__UK_Edition____For_Dummies__Sample_questions
[Purpose] Evaluate degree of success [Sample questions]
Was this what you wanted?
[]
Performance Coaching Cheat Sheet (UK Edition) - For Dummies
Sample questions
http://www.dummies.com/how-to/content/performance-coaching-cheat-sheet-uk-edition.navId-380729.html
17/1438042987402.78_20150728002307-00341-ip-10-236-191-2_416342945_0.json
69d9cdcf_eet__UK_Edition____For_Dummies__Sample_questions
[Purpose] Discoveries made [Sample questions]
What have you gained from this experience?
[]
Performance Coaching Cheat Sheet (UK Edition) - For Dummies
Sample questions
http://www.dummies.com/how-to/content/performance-coaching-cheat-sheet-uk-edition.navId-380729.html
17/1438042987402.78_20150728002307-00341-ip-10-236-191-2_416342945_0.json
69d9cdcf_eet__UK_Edition____For_Dummies__Sample_questions
[Purpose] Establish further potential [Sample questions]
How can you improve?
[]
Performance Coaching Cheat Sheet (UK Edition) - For Dummies
Sample questions
http://www.dummies.com/how-to/content/performance-coaching-cheat-sheet-uk-edition.navId-380729.html
17/1438042987402.78_20150728002307-00341-ip-10-236-191-2_416342945_0.json
c1161c2e_les_and_Shipping___For_Dummies__Second_Activity__optional_
[Day of Week] Sunday [First Activity] Get 7-day sales online [Second Activity (optional)]
Send end-of-sale notices
[ [ "S", "e", "n", "d", " ", "e", "n", "d", "-", "o", "f", "-", "s", "a", "l", "e", " ", "n", "o", "t", "i", "c", "e", "s" ], [ "E", "-", "m", "a", "i", "l", "s" ], [ "T", "a", "k", "e", " ", "p", "h", "o", "t", "o", "s" ], [ "P", "r", "e", "p", "a", "r", "e", " ", "d", "e", "s", "c", "r", "i", "p", "t", "i", "o", "n", "s" ], [ "G", "e", "t", " ", "s", "o", "m", "e", " ", "s", "a", "l", "e", "s", " ", "o", "n", "l", "i", "n", "e" ] ]
How to Schedule Your Online Sales and Shipping - For Dummies
Second Activity (optional)
http://www.dummies.com/how-to/content/how-to-schedule-your-online-sales-and-shipping.html
17/1438042987228.91_20150728002307-00115-ip-10-236-191-2_412645663_0.json
c1161c2e_les_and_Shipping___For_Dummies__Second_Activity__optional_
[Day of Week] Monday [First Activity] Packing [Second Activity (optional)]
E-mails
[ [ "S", "e", "n", "d", " ", "e", "n", "d", "-", "o", "f", "-", "s", "a", "l", "e", " ", "n", "o", "t", "i", "c", "e", "s" ], [ "E", "-", "m", "a", "i", "l", "s" ], [ "T", "a", "k", "e", " ", "p", "h", "o", "t", "o", "s" ], [ "P", "r", "e", "p", "a", "r", "e", " ", "d", "e", "s", "c", "r", "i", "p", "t", "i", "o", "n", "s" ], [ "G", "e", "t", " ", "s", "o", "m", "e", " ", "s", "a", "l", "e", "s", " ", "o", "n", "l", "i", "n", "e" ] ]
How to Schedule Your Online Sales and Shipping - For Dummies
Second Activity (optional)
http://www.dummies.com/how-to/content/how-to-schedule-your-online-sales-and-shipping.html
17/1438042987228.91_20150728002307-00115-ip-10-236-191-2_412645663_0.json
c1161c2e_les_and_Shipping___For_Dummies__Second_Activity__optional_
[Day of Week] Tuesday [First Activity] Shipping [Second Activity (optional)]
E-mails
[ [ "S", "e", "n", "d", " ", "e", "n", "d", "-", "o", "f", "-", "s", "a", "l", "e", " ", "n", "o", "t", "i", "c", "e", "s" ], [ "E", "-", "m", "a", "i", "l", "s" ], [ "T", "a", "k", "e", " ", "p", "h", "o", "t", "o", "s" ], [ "P", "r", "e", "p", "a", "r", "e", " ", "d", "e", "s", "c", "r", "i", "p", "t", "i", "o", "n", "s" ], [ "G", "e", "t", " ", "s", "o", "m", "e", " ", "s", "a", "l", "e", "s", " ", "o", "n", "l", "i", "n", "e" ] ]
How to Schedule Your Online Sales and Shipping - For Dummies
Second Activity (optional)
http://www.dummies.com/how-to/content/how-to-schedule-your-online-sales-and-shipping.html
17/1438042987228.91_20150728002307-00115-ip-10-236-191-2_412645663_0.json
c1161c2e_les_and_Shipping___For_Dummies__Second_Activity__optional_
[Day of Week] Wednesday [First Activity] Plan garage sales [Second Activity (optional)]
Take photos
[ [ "S", "e", "n", "d", " ", "e", "n", "d", "-", "o", "f", "-", "s", "a", "l", "e", " ", "n", "o", "t", "i", "c", "e", "s" ], [ "E", "-", "m", "a", "i", "l", "s" ], [ "T", "a", "k", "e", " ", "p", "h", "o", "t", "o", "s" ], [ "P", "r", "e", "p", "a", "r", "e", " ", "d", "e", "s", "c", "r", "i", "p", "t", "i", "o", "n", "s" ], [ "G", "e", "t", " ", "s", "o", "m", "e", " ", "s", "a", "l", "e", "s", " ", "o", "n", "l", "i", "n", "e" ] ]
How to Schedule Your Online Sales and Shipping - For Dummies
Second Activity (optional)
http://www.dummies.com/how-to/content/how-to-schedule-your-online-sales-and-shipping.html
17/1438042987228.91_20150728002307-00115-ip-10-236-191-2_412645663_0.json
c1161c2e_les_and_Shipping___For_Dummies__Second_Activity__optional_
[Day of Week] Thursday [First Activity] Go to garage sales [Second Activity (optional)]
Prepare descriptions
[ [ "S", "e", "n", "d", " ", "e", "n", "d", "-", "o", "f", "-", "s", "a", "l", "e", " ", "n", "o", "t", "i", "c", "e", "s" ], [ "E", "-", "m", "a", "i", "l", "s" ], [ "T", "a", "k", "e", " ", "p", "h", "o", "t", "o", "s" ], [ "P", "r", "e", "p", "a", "r", "e", " ", "d", "e", "s", "c", "r", "i", "p", "t", "i", "o", "n", "s" ], [ "G", "e", "t", " ", "s", "o", "m", "e", " ", "s", "a", "l", "e", "s", " ", "o", "n", "l", "i", "n", "e" ] ]
How to Schedule Your Online Sales and Shipping - For Dummies
Second Activity (optional)
http://www.dummies.com/how-to/content/how-to-schedule-your-online-sales-and-shipping.html
17/1438042987228.91_20150728002307-00115-ip-10-236-191-2_412645663_0.json
c1161c2e_les_and_Shipping___For_Dummies__Second_Activity__optional_
[Day of Week] Friday [First Activity] More sales [Second Activity (optional)]
Prepare descriptions
[ [ "S", "e", "n", "d", " ", "e", "n", "d", "-", "o", "f", "-", "s", "a", "l", "e", " ", "n", "o", "t", "i", "c", "e", "s" ], [ "E", "-", "m", "a", "i", "l", "s" ], [ "T", "a", "k", "e", " ", "p", "h", "o", "t", "o", "s" ], [ "P", "r", "e", "p", "a", "r", "e", " ", "d", "e", "s", "c", "r", "i", "p", "t", "i", "o", "n", "s" ], [ "G", "e", "t", " ", "s", "o", "m", "e", " ", "s", "a", "l", "e", "s", " ", "o", "n", "l", "i", "n", "e" ] ]
How to Schedule Your Online Sales and Shipping - For Dummies
Second Activity (optional)
http://www.dummies.com/how-to/content/how-to-schedule-your-online-sales-and-shipping.html
17/1438042987228.91_20150728002307-00115-ip-10-236-191-2_412645663_0.json
c1161c2e_les_and_Shipping___For_Dummies__Second_Activity__optional_
[Day of Week] Saturday [First Activity] Respond to buyer inquiries [Second Activity (optional)]
Get some sales online
[ [ "S", "e", "n", "d", " ", "e", "n", "d", "-", "o", "f", "-", "s", "a", "l", "e", " ", "n", "o", "t", "i", "c", "e", "s" ], [ "E", "-", "m", "a", "i", "l", "s" ], [ "T", "a", "k", "e", " ", "p", "h", "o", "t", "o", "s" ], [ "P", "r", "e", "p", "a", "r", "e", " ", "d", "e", "s", "c", "r", "i", "p", "t", "i", "o", "n", "s" ], [ "G", "e", "t", " ", "s", "o", "m", "e", " ", "s", "a", "l", "e", "s", " ", "o", "n", "l", "i", "n", "e" ] ]
How to Schedule Your Online Sales and Shipping - For Dummies
Second Activity (optional)
http://www.dummies.com/how-to/content/how-to-schedule-your-online-sales-and-shipping.html
17/1438042987228.91_20150728002307-00115-ip-10-236-191-2_412645663_0.json
25b813c6_mies_Cheat_Sheet___For_Dummies__How_You_Tout_Benefit
[Benefit] Cheaper [How You Tout Benefit]
“A more economical value for your money.”
[]
Sales Prospecting For Dummies Cheat Sheet - For Dummies
How You Tout Benefit
http://www.dummies.com/how-to/content/sales-prospecting-for-dummies-cheat-sheet.html
17/1438042987402.78_20150728002307-00032-ip-10-236-191-2_410874967_0.json
25b813c6_mies_Cheat_Sheet___For_Dummies__How_You_Tout_Benefit
[Benefit] Green [How You Tout Benefit]
“A relaxing shade of color that will blend nicely with the rest of your furniture.”
[]
Sales Prospecting For Dummies Cheat Sheet - For Dummies
How You Tout Benefit
http://www.dummies.com/how-to/content/sales-prospecting-for-dummies-cheat-sheet.html
17/1438042987402.78_20150728002307-00032-ip-10-236-191-2_410874967_0.json
25b813c6_mies_Cheat_Sheet___For_Dummies__How_You_Tout_Benefit
[Benefit] Faster [How You Tout Benefit]
“Will give you more free time.”
[]
Sales Prospecting For Dummies Cheat Sheet - For Dummies
How You Tout Benefit
http://www.dummies.com/how-to/content/sales-prospecting-for-dummies-cheat-sheet.html
17/1438042987402.78_20150728002307-00032-ip-10-236-191-2_410874967_0.json
25b813c6_mies_Cheat_Sheet___For_Dummies__How_You_Tout_Benefit
[Benefit] Better quality copies [How You Tout Benefit]
“Enhance your professional image.”
[]
Sales Prospecting For Dummies Cheat Sheet - For Dummies
How You Tout Benefit
http://www.dummies.com/how-to/content/sales-prospecting-for-dummies-cheat-sheet.html
17/1438042987402.78_20150728002307-00032-ip-10-236-191-2_410874967_0.json
25b813c6_mies_Cheat_Sheet___For_Dummies__How_You_Tout_Benefit
[Benefit] More miles per gallon [How You Tout Benefit]
“Generates income back to you with real savings in reduced fuel consumption.”
[]
Sales Prospecting For Dummies Cheat Sheet - For Dummies
How You Tout Benefit
http://www.dummies.com/how-to/content/sales-prospecting-for-dummies-cheat-sheet.html
17/1438042987402.78_20150728002307-00032-ip-10-236-191-2_410874967_0.json
25b813c6_mies_Cheat_Sheet___For_Dummies__How_You_Tout_Benefit
[Benefit] Security [How You Tout Benefit]
“Sleep better with true peace of mind.”
[]
Sales Prospecting For Dummies Cheat Sheet - For Dummies
How You Tout Benefit
http://www.dummies.com/how-to/content/sales-prospecting-for-dummies-cheat-sheet.html
17/1438042987402.78_20150728002307-00032-ip-10-236-191-2_410874967_0.json
25b813c6_mies_Cheat_Sheet___For_Dummies__How_You_Tout_Benefit
[Benefit] Swimming pool [How You Tout Benefit]
”Think of the fun memories you’ll build with your family enjoying the cool waters together.”
[]
Sales Prospecting For Dummies Cheat Sheet - For Dummies
How You Tout Benefit
http://www.dummies.com/how-to/content/sales-prospecting-for-dummies-cheat-sheet.html
17/1438042987402.78_20150728002307-00032-ip-10-236-191-2_410874967_0.json
25b813c6_mies_Cheat_Sheet___For_Dummies__How_You_Tout_Benefit
[Benefit] Barbecue grill [How You Tout Benefit]
“Can’t you just smell the steaks sizzling as you enjoy a relaxing dinner in the great outdoors?”
[]
Sales Prospecting For Dummies Cheat Sheet - For Dummies
How You Tout Benefit
http://www.dummies.com/how-to/content/sales-prospecting-for-dummies-cheat-sheet.html
17/1438042987402.78_20150728002307-00032-ip-10-236-191-2_410874967_0.json
71440a1b_to_Clean_Clothes___For_Dummies__Cautions
[Detergent Style] Washing powder [Advantages] Measure out how much you need [Cautions]
Easy to spill
[]
How to Choose the Right Detergents to Clean Clothes - For Dummies
Cautions
http://www.dummies.com/how-to/content/how-to-choose-the-right-detergents-to-clean-clothe.navId-812298.html
17/1438042987402.78_20150728002307-00144-ip-10-236-191-2_408521443_1.json
71440a1b_to_Clean_Clothes___For_Dummies__Cautions
[Advantages] Dissolves fairly quickly for short washes [Cautions]
Bulky to store
[]
How to Choose the Right Detergents to Clean Clothes - For Dummies
Cautions
http://www.dummies.com/how-to/content/how-to-choose-the-right-detergents-to-clean-clothe.navId-812298.html
17/1438042987402.78_20150728002307-00144-ip-10-236-191-2_408521443_1.json
71440a1b_to_Clean_Clothes___For_Dummies__Cautions
[Advantages] Economical [Cautions]
Can clump in damp cupboard
[]
How to Choose the Right Detergents to Clean Clothes - For Dummies
Cautions
http://www.dummies.com/how-to/content/how-to-choose-the-right-detergents-to-clean-clothe.navId-812298.html
17/1438042987402.78_20150728002307-00144-ip-10-236-191-2_408521443_1.json
71440a1b_to_Clean_Clothes___For_Dummies__Cautions
[Detergent Style] Washing tablets [Advantages] Speedy. Pop into the dispenser or back of the drum and you’re ready to go! [Cautions]
Don’t do as well on quick washes as tablets take some time to dissolve
[]
How to Choose the Right Detergents to Clean Clothes - For Dummies
Cautions
http://www.dummies.com/how-to/content/how-to-choose-the-right-detergents-to-clean-clothe.navId-812298.html
17/1438042987402.78_20150728002307-00144-ip-10-236-191-2_408521443_1.json
71440a1b_to_Clean_Clothes___For_Dummies__Cautions
[Advantages] No mess; compact storage [Cautions]
No good for hand-soaking
[]
How to Choose the Right Detergents to Clean Clothes - For Dummies
Cautions
http://www.dummies.com/how-to/content/how-to-choose-the-right-detergents-to-clean-clothe.navId-812298.html
17/1438042987402.78_20150728002307-00144-ip-10-236-191-2_408521443_1.json
71440a1b_to_Clean_Clothes___For_Dummies__Cautions
[Detergent Style] Liquid detergent [Advantages] Great for short, low temperature washes as no need to dissolve [Cautions]
Can get messy to store
[]
How to Choose the Right Detergents to Clean Clothes - For Dummies
Cautions
http://www.dummies.com/how-to/content/how-to-choose-the-right-detergents-to-clean-clothe.navId-812298.html
17/1438042987402.78_20150728002307-00144-ip-10-236-191-2_408521443_1.json
71440a1b_to_Clean_Clothes___For_Dummies__Cautions
[Advantages] Use as spot treatment: dab liquid onto cuffs and collars then machine-wash at once for concentrated cleaning [Cautions]
Can’t hold liquids for both pre- and main wash. After the pre-wash has finished, you have to return to pour in more liquid
[]
How to Choose the Right Detergents to Clean Clothes - For Dummies
Cautions
http://www.dummies.com/how-to/content/how-to-choose-the-right-detergents-to-clean-clothe.navId-812298.html
17/1438042987402.78_20150728002307-00144-ip-10-236-191-2_408521443_1.json
71440a1b_to_Clean_Clothes___For_Dummies__Cautions
[Detergent Style] Liquid capsules [Advantages] No measuring, just sit capsule inside the wash drum [Cautions]
Can’t use as spot treatment
[]
How to Choose the Right Detergents to Clean Clothes - For Dummies
Cautions
http://www.dummies.com/how-to/content/how-to-choose-the-right-detergents-to-clean-clothe.navId-812298.html
17/1438042987402.78_20150728002307-00144-ip-10-236-191-2_408521443_1.json
71440a1b_to_Clean_Clothes___For_Dummies__Cautions
[Cautions]
Messy when capsules split, and liquid is also a big skin irritant
[]
How to Choose the Right Detergents to Clean Clothes - For Dummies
Cautions
http://www.dummies.com/how-to/content/how-to-choose-the-right-detergents-to-clean-clothe.navId-812298.html
17/1438042987402.78_20150728002307-00144-ip-10-236-191-2_408521443_1.json
0b6bc80a_mies_Cheat_Sheet___For_Dummies__To_Do_This_2
[To Do This] Cancel a command [Type This] Ctrl+U, Ctrl+X, or @ [Type This_3] ls -l [To Do This_2]
List filenames with sizes and dates
[]
UNIX For Dummies Cheat Sheet - For Dummies
To Do This_2
http://www.dummies.com/how-to/content/unix-for-dummies-cheat-sheet.html
17/1438042987228.91_20150728002307-00008-ip-10-236-191-2_405748372_0.json
0b6bc80a_mies_Cheat_Sheet___For_Dummies__To_Do_This_2
[To Do This] Change the working directory to /usr [Type This] cd/ usr [Type This_3] ls -al [To Do This_2]
List hidden files too
[]
UNIX For Dummies Cheat Sheet - For Dummies
To Do This_2
http://www.dummies.com/how-to/content/unix-for-dummies-cheat-sheet.html
17/1438042987228.91_20150728002307-00008-ip-10-236-191-2_405748372_0.json
0b6bc80a_mies_Cheat_Sheet___For_Dummies__To_Do_This_2
[To Do This] Change the working directory back to your home directory [Type This] cd [Type This_3] ls | more [To Do This_2]
List files and pause when screen is full
[]
UNIX For Dummies Cheat Sheet - For Dummies
To Do This_2
http://www.dummies.com/how-to/content/unix-for-dummies-cheat-sheet.html
17/1438042987228.91_20150728002307-00008-ip-10-236-191-2_405748372_0.json
0b6bc80a_mies_Cheat_Sheet___For_Dummies__To_Do_This_2
[To Do This] Copy a file [Type This] cp oldfile newfile [Type This_3] cat letter [To Do This_2]
Look at a text file
[]
UNIX For Dummies Cheat Sheet - For Dummies
To Do This_2
http://www.dummies.com/how-to/content/unix-for-dummies-cheat-sheet.html
17/1438042987228.91_20150728002307-00008-ip-10-236-191-2_405748372_0.json
0b6bc80a_mies_Cheat_Sheet___For_Dummies__To_Do_This_2
[To Do This] Copy a file to another directory [Type This] cp oldfile dirname [Type This_3] more letter [To Do This_2]
Look at a long text file
[]
UNIX For Dummies Cheat Sheet - For Dummies
To Do This_2
http://www.dummies.com/how-to/content/unix-for-dummies-cheat-sheet.html
17/1438042987228.91_20150728002307-00008-ip-10-236-191-2_405748372_0.json
0b6bc80a_mies_Cheat_Sheet___For_Dummies__To_Do_This_2
[To Do This] Copy a bunch of files to another directory [Type This] cp budget* dirname [Type This_3] ln oldname newname [To Do This_2]
Make a new link (name) for a file
[]
UNIX For Dummies Cheat Sheet - For Dummies
To Do This_2
http://www.dummies.com/how-to/content/unix-for-dummies-cheat-sheet.html
17/1438042987228.91_20150728002307-00008-ip-10-236-191-2_405748372_0.json
0b6bc80a_mies_Cheat_Sheet___For_Dummies__To_Do_This_2
[To Do This] Copy all the files in this directory and in all its subdirectories [Type This] cp -r * newdir [Type This_3] ln dirname/* newdir [To Do This_2]
Make new links (names) for files in a directory
[]
UNIX For Dummies Cheat Sheet - For Dummies
To Do This_2
http://www.dummies.com/how-to/content/unix-for-dummies-cheat-sheet.html
17/1438042987228.91_20150728002307-00008-ip-10-236-191-2_405748372_0.json
0b6bc80a_mies_Cheat_Sheet___For_Dummies__To_Do_This_2
[To Do This] Erase a file [Type This] rm junkfile [Type This_3] cat file1 file2 > newfile [To Do This_2]
Combine two files
[]
UNIX For Dummies Cheat Sheet - For Dummies
To Do This_2
http://www.dummies.com/how-to/content/unix-for-dummies-cheat-sheet.html
17/1438042987228.91_20150728002307-00008-ip-10-236-191-2_405748372_0.json
0b6bc80a_mies_Cheat_Sheet___For_Dummies__To_Do_This_2
[To Do This] Rename a file [Type This] mv oldname newname [Type This_3] diff file1 file2 [To Do This_2]
Compare two files
[]
UNIX For Dummies Cheat Sheet - For Dummies
To Do This_2
http://www.dummies.com/how-to/content/unix-for-dummies-cheat-sheet.html
17/1438042987228.91_20150728002307-00008-ip-10-236-191-2_405748372_0.json
0b6bc80a_mies_Cheat_Sheet___For_Dummies__To_Do_This_2
[To Do This] Move a file to another directory [Type This] mv oldfile dirname [Type This_3] man ls [To Do This_2]
Look at the manual page for the ls command
[]
UNIX For Dummies Cheat Sheet - For Dummies
To Do This_2
http://www.dummies.com/how-to/content/unix-for-dummies-cheat-sheet.html
17/1438042987228.91_20150728002307-00008-ip-10-236-191-2_405748372_0.json
0b6bc80a_mies_Cheat_Sheet___For_Dummies__To_Do_This_2
[To Do This] List filenames [Type This] ls [Type This_3] passwd [To Do This_2]
Change your password
[]
UNIX For Dummies Cheat Sheet - For Dummies
To Do This_2
http://www.dummies.com/how-to/content/unix-for-dummies-cheat-sheet.html
17/1438042987228.91_20150728002307-00008-ip-10-236-191-2_405748372_0.json
7fc36044__for_Good_Health___For_Dummies_rt_Term_versus_Long_Term_Diets_Short_Term_Diets
[Long-Term Diets] Focus on the do [Short-Term Diets]
Focus on the don’t
[]
Weight Loss through Long-Term Diet Plan Best for Good Health - For Dummies
Short-Term Diets
http://www.dummies.com/how-to/content/weight-loss-through-longterm-diet-plan-best-for-go.seriesId-88786.html
17/1438042987402.78_20150728002307-00170-ip-10-236-191-2_404415788_0.json
7fc36044__for_Good_Health___For_Dummies_rt_Term_versus_Long_Term_Diets_Short_Term_Diets
[Long-Term Diets] Concentrate on making healthier choices [Short-Term Diets]
Swear off favorite foods
[]
Weight Loss through Long-Term Diet Plan Best for Good Health - For Dummies
Short-Term Diets
http://www.dummies.com/how-to/content/weight-loss-through-longterm-diet-plan-best-for-go.seriesId-88786.html
17/1438042987402.78_20150728002307-00170-ip-10-236-191-2_404415788_0.json
7fc36044__for_Good_Health___For_Dummies_rt_Term_versus_Long_Term_Diets_Short_Term_Diets
[Long-Term Diets] Focus on enjoying feeling better, healthier, and more energized [Short-Term Diets]
Focus on denial
[]
Weight Loss through Long-Term Diet Plan Best for Good Health - For Dummies
Short-Term Diets
http://www.dummies.com/how-to/content/weight-loss-through-longterm-diet-plan-best-for-go.seriesId-88786.html
17/1438042987402.78_20150728002307-00170-ip-10-236-191-2_404415788_0.json
7fc36044__for_Good_Health___For_Dummies_rt_Term_versus_Long_Term_Diets_Short_Term_Diets
[Long-Term Diets] Establish flexible, short-term, attainable goals [Short-Term Diets]
Describe eating plans with terms like never, always, forever, and for the rest of your life
[]
Weight Loss through Long-Term Diet Plan Best for Good Health - For Dummies
Short-Term Diets
http://www.dummies.com/how-to/content/weight-loss-through-longterm-diet-plan-best-for-go.seriesId-88786.html
17/1438042987402.78_20150728002307-00170-ip-10-236-191-2_404415788_0.json
7fc36044__for_Good_Health___For_Dummies_rt_Term_versus_Long_Term_Diets_Short_Term_Diets
[Long-Term Diets] Deliver success gradually [Short-Term Diets]
Promise immediate results
[]
Weight Loss through Long-Term Diet Plan Best for Good Health - For Dummies
Short-Term Diets
http://www.dummies.com/how-to/content/weight-loss-through-longterm-diet-plan-best-for-go.seriesId-88786.html
17/1438042987402.78_20150728002307-00170-ip-10-236-191-2_404415788_0.json
7fc36044__for_Good_Health___For_Dummies_rt_Term_versus_Long_Term_Diets_Short_Term_Diets
[Long-Term Diets] Leave room for indulgences [Short-Term Diets]
Allow no room for slips
[]
Weight Loss through Long-Term Diet Plan Best for Good Health - For Dummies
Short-Term Diets
http://www.dummies.com/how-to/content/weight-loss-through-longterm-diet-plan-best-for-go.seriesId-88786.html
17/1438042987402.78_20150728002307-00170-ip-10-236-191-2_404415788_0.json
7fc36044__for_Good_Health___For_Dummies_rt_Term_versus_Long_Term_Diets_Short_Term_Diets
[Long-Term Diets] Encourage variety [Short-Term Diets]
Ban some foods altogether
[]
Weight Loss through Long-Term Diet Plan Best for Good Health - For Dummies
Short-Term Diets
http://www.dummies.com/how-to/content/weight-loss-through-longterm-diet-plan-best-for-go.seriesId-88786.html
17/1438042987402.78_20150728002307-00170-ip-10-236-191-2_404415788_0.json
7fc36044__for_Good_Health___For_Dummies_rt_Term_versus_Long_Term_Diets_Short_Term_Diets
[Long-Term Diets] Emphasize eating nutritiously and healthy exercise plans [Short-Term Diets]
Emphasize food or foods as the cause or cure of being overweight
[]
Weight Loss through Long-Term Diet Plan Best for Good Health - For Dummies
Short-Term Diets
http://www.dummies.com/how-to/content/weight-loss-through-longterm-diet-plan-best-for-go.seriesId-88786.html
17/1438042987402.78_20150728002307-00170-ip-10-236-191-2_404415788_0.json
7fc36044__for_Good_Health___For_Dummies_rt_Term_versus_Long_Term_Diets_Short_Term_Diets
[Long-Term Diets] Are gradual [Short-Term Diets]
Are extreme
[]
Weight Loss through Long-Term Diet Plan Best for Good Health - For Dummies
Short-Term Diets
http://www.dummies.com/how-to/content/weight-loss-through-longterm-diet-plan-best-for-go.seriesId-88786.html
17/1438042987402.78_20150728002307-00170-ip-10-236-191-2_404415788_0.json
34b32b3f_How_to_Find_Them___For_Dummies__Name_and_Definition
“An event surrounding your birth may be of huge significance. Enlighten me about a time like this.” “Share with me a memory about an early childhood situation that defines you to this day.” “Tell me about an event that has profoundly shaped you as a person.” “Tell me about that moment when you just knew you needed to pursue the career or business you have today.” [Name and Definition]
“Your founding” stories: Moments in your life that made a huge difference in who you are today. Sometimes people talk about these as I finally realized who I am or Here’s when I began to feel comfortable in my own skin situations.
[]
Different Types of Business Stories and How to Find Them - For Dummies
Name and Definition
http://www.dummies.com/how-to/content/different-types-of-business-stories-and-how-to-fin.seriesId-399047.html
17/1438042987228.91_20150728002307-00340-ip-10-236-191-2_418089391_0.json
34b32b3f_How_to_Find_Them___For_Dummies__Name_and_Definition
Ask the founders: “Tell me about that moment which motivated you to start the organization. Or about a problem that you couldn’t solve that led you to start this organization. Or about an experience that compelled you to conceive this organization.” If it’s your own company: “Tell me about that moment when you clearly knew you had to open your own business. Or about an experience you had earlier in life that led you to create this organization.” If your organization has been around for a long time: If no one recalls how it started, dig into archives and old newspaper clippings. If you work for a government agency: The founding story may be buried in legislative materials or the creation of a law. Go find that stuff and piece together the story. If you can, interview those who may have been involved at the time. If the company has completely reinvented itself: “Tell me about the event or situation that was a key turning point in the organization.” For existing products and services: Figure out who was responsible for their creation. “Tell me about the situation, or series of situations, that caused you to invent XYZ.” If you’re working on a new offering or innovation: Keep track of what sparked the effort. Then craft a story about it. [Name and Definition]
“Organizational founding” stories: Every organization has a unique founding story about its inception and which problem it originally was focused on solving. This type of story includes stories about the founder and/or key leaders.
[]
Different Types of Business Stories and How to Find Them - For Dummies
Name and Definition
http://www.dummies.com/how-to/content/different-types-of-business-stories-and-how-to-fin.seriesId-399047.html
17/1438042987228.91_20150728002307-00340-ip-10-236-191-2_418089391_0.json
34b32b3f_How_to_Find_Them___For_Dummies__Name_and_Definition
“Tell me about a situation that caused you to realize you hold strongly to a specific value in life.” “Paint for me a picture of a time in your life where you were very clear about what’s essential to your ethical well-being.” “Enlighten me about a time when a principle you hold became non-negotiable for you.” [Name and Definition]
“What you stand for” stories: Stories that relay what you value and prize the most. They may come from experiences in your personal life or within a work setting unrelated to where you’re employed today.
[]
Different Types of Business Stories and How to Find Them - For Dummies
Name and Definition
http://www.dummies.com/how-to/content/different-types-of-business-stories-and-how-to-fin.seriesId-399047.html
17/1438042987228.91_20150728002307-00340-ip-10-236-191-2_418089391_0.json
34b32b3f_How_to_Find_Them___For_Dummies__Name_and_Definition
If you’re an entrepreneur wanting to distill what your firm stands for: Identify up to ten values that are critically important to how you want to run your firm. Then systematically collect stories of how your organization embodies them. If you have feedback from customers, members, patients, clients, and so on: Pull out situations that appear to exemplify the values these individuals feel are important in how your organization interfaces with them. Craft stories around these experiences. If your organization has been around for several years: Ask long-tenured employees: “Tell me about a time when the business operated in such a way that what’s highly prized came to the surface.” Or: “Tell me about a time when qualities we most prize came through in our interactions with customers.” Or: “Tell me about a time when what we most prize about our business products or services was clearly demonstrated.” [Name and Definition]
“What the organization stands for” stories: Stories that depict how core values are embodied in your workplace. These aren’t stories to say that your organization has values. Convey what’s done to actualize these values.
[]
Different Types of Business Stories and How to Find Them - For Dummies
Name and Definition
http://www.dummies.com/how-to/content/different-types-of-business-stories-and-how-to-fin.seriesId-399047.html
17/1438042987228.91_20150728002307-00340-ip-10-236-191-2_418089391_0.json
34b32b3f_How_to_Find_Them___For_Dummies__Name_and_Definition
“Tell me about a time when you were influenced by a mentor or coach and how that shaped the way you view your work.” “Paint me a picture of a memorable moment in your career that’s impacted your perception of the work that you do.” “Enlighten me about an event that’s profoundly impacted you as a person and how this is reflected in your work.” “Tell me about the personal legacy that you’re leaving through the work that you do.” “Tell me a story about your work that reflects its ultimate importance.” [Name and Definition]
“What you do” stories: Stories about memorable moments in your work life that define how you spend your time told in a way that allows others to experience what you do as an individual. These stories include both successses and failures.
[]
Different Types of Business Stories and How to Find Them - For Dummies
Name and Definition
http://www.dummies.com/how-to/content/different-types-of-business-stories-and-how-to-fin.seriesId-399047.html
17/1438042987228.91_20150728002307-00340-ip-10-236-191-2_418089391_0.json
34b32b3f_How_to_Find_Them___For_Dummies__Name_and_Definition
“Tell me a story about the why behind what you, as staff, are collectively paid to do as an organization.” “Talk to me about a customer challenge that demonstrates what drives your business.” “Enlighten me about a situation that demonstrates the impact your organization has on the lives of individuals or the community.” “Visualize and tell me about a specific moment in time that revealed to you and your colleagues the importance of the work you all do.” [Name and Definition]
“What the enterprise does” stories: Stories about the why of what the organization believes in (this isn’t to make a profit).
[]
Different Types of Business Stories and How to Find Them - For Dummies
Name and Definition
http://www.dummies.com/how-to/content/different-types-of-business-stories-and-how-to-fin.seriesId-399047.html
17/1438042987228.91_20150728002307-00340-ip-10-236-191-2_418089391_0.json
34b32b3f_How_to_Find_Them___For_Dummies__Name_and_Definition
Consider journaling stories related to the following prompts. Then step back and observe what they’re telling you in sum total: Tell yourself about a time when you truly expressed your passions. Or paint a picture of what you see yourself doing for the rest of your life. Or create in your mind’s eye a story about what you envision your legacy will be. [Name and Definition]
“Personal vision” stories: An image of a possible, attractive, and desirable state not yet realized. (This is a type of “future” story.)
[]
Different Types of Business Stories and How to Find Them - For Dummies
Name and Definition
http://www.dummies.com/how-to/content/different-types-of-business-stories-and-how-to-fin.seriesId-399047.html
17/1438042987228.91_20150728002307-00340-ip-10-236-191-2_418089391_0.json
34b32b3f_How_to_Find_Them___For_Dummies__Name_and_Definition
Select a complex decision that you need to make — an issue that has significant consequences or is fuzzy somehow. Brainstorm at least three options. For each option, craft the story of what the outcome would look like if it were to be realized. Then step back and figure out which story best depicts the outcome that best suits the situation. [Name and Definition]
“Personal scenario” stories: Whenever you have a decision to make, you roll through multiple options. You can craft stories around these scenarios. (This is a type of “future” story)
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Different Types of Business Stories and How to Find Them - For Dummies
Name and Definition
http://www.dummies.com/how-to/content/different-types-of-business-stories-and-how-to-fin.seriesId-399047.html
17/1438042987228.91_20150728002307-00340-ip-10-236-191-2_418089391_0.json
34b32b3f_How_to_Find_Them___For_Dummies__Name_and_Definition
If you’re a leader, your job is to offer people a dream and allow them to articulate their version of it. Sometimes these dreams emerge from seeing what’s possible in the future. Sometimes the dream comes from the past — a video of a talk from a leader who has since died, an unrealized project, archived materials, or the organization’s founding. [Name and Definition]
“Dream” stories: A personal story about the future of a project, business, product, service, or enterprise. (This is a type of “future” story.)
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Different Types of Business Stories and How to Find Them - For Dummies
Name and Definition
http://www.dummies.com/how-to/content/different-types-of-business-stories-and-how-to-fin.seriesId-399047.html
17/1438042987228.91_20150728002307-00340-ip-10-236-191-2_418089391_0.json
34b32b3f_How_to_Find_Them___For_Dummies__Name_and_Definition
This story is based on the organization’s vision, strategies, and goals coming to fruition at some future specified date. It expands a vision statement into a full-blown situation, with characters and conflicts that are overcome. To aid in doing this, you may want to conduct interviews with future-thinking customers, vendors, and others who know your organization, and the difference your products and services are making and could make in people’s lives. [Name and Definition]
“Organizational future” stories: The story of the future that you and your business’s customers, by being in relationship with each other, create to bring about a difference in the world. It’s a story of the better future that you’re advancing together, along with what you’re doing now to achieve it.
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Different Types of Business Stories and How to Find Them - For Dummies
Name and Definition
http://www.dummies.com/how-to/content/different-types-of-business-stories-and-how-to-fin.seriesId-399047.html
17/1438042987228.91_20150728002307-00340-ip-10-236-191-2_418089391_0.json
34b32b3f_How_to_Find_Them___For_Dummies__Name_and_Definition
Similar to an organizational future story, a project-specific future story is based on what life will be like when the vision and project plan are fully implemented and operationalized. [Name and Definition]
“Project-specific future” stories
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Different Types of Business Stories and How to Find Them - For Dummies
Name and Definition
http://www.dummies.com/how-to/content/different-types-of-business-stories-and-how-to-fin.seriesId-399047.html
17/1438042987228.91_20150728002307-00340-ip-10-236-191-2_418089391_0.json
34b32b3f_How_to_Find_Them___For_Dummies__Name_and_Definition
Consider the approach used by the 2020 Media Futures Project. You can download several reports that outline their approach. [Name and Definition]
“Organizational-based scenario” stories
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Different Types of Business Stories and How to Find Them - For Dummies
Name and Definition
http://www.dummies.com/how-to/content/different-types-of-business-stories-and-how-to-fin.seriesId-399047.html
17/1438042987228.91_20150728002307-00340-ip-10-236-191-2_418089391_0.json
34b32b3f_How_to_Find_Them___For_Dummies__Name_and_Definition
“Share with me a memory about a time when you achieved a major personal success that was unexpected.” “Tell me about a time when you set out to do something and found success beyond your wildest dreams.” “Enlighten me about a time in your personal life when you stumbled into a wildly successful situation.” “Tell me about a time when you consciously decided to become successful at something and, against all odds, reached your goal.” [Name and Definition]
“Your personal success” stories
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Different Types of Business Stories and How to Find Them - For Dummies
Name and Definition
http://www.dummies.com/how-to/content/different-types-of-business-stories-and-how-to-fin.seriesId-399047.html
17/1438042987228.91_20150728002307-00340-ip-10-236-191-2_418089391_0.json
34b32b3f_How_to_Find_Them___For_Dummies__Name_and_Definition
If you’re an entrepreneur: Talk to your customers. Pull the stories out of them by saying: “Tell me about a significant success you were able to achieve with the assistance that you received.” If you have customers, members, patients, clients, and so on: Draw out testimonials and thank yous and turn them into success stories. You may need to re-contact these individuals for more input. If your organization has been around for several years: Go back into the archives and search for past successes that no one is talking about anymore. They are timeless. Craft stories around them and make them visible. They may be just the spark that’s needed internally to motivate a stalled team and externally to boost sales. If you have long-tenured employees: Have them tell you about a memorable success that they helped create. Or a situation that was highly successful that didn’t get enough air time. Or about a rock star employee sparking a significant business success. If you have sales professionals: Ask for their favorite success stories — the ones that turn prospects into buyers. [Name and Definition]
“Organizational success” stories
[]
Different Types of Business Stories and How to Find Them - For Dummies
Name and Definition
http://www.dummies.com/how-to/content/different-types-of-business-stories-and-how-to-fin.seriesId-399047.html
17/1438042987228.91_20150728002307-00340-ip-10-236-191-2_418089391_0.json
34b32b3f_How_to_Find_Them___For_Dummies__Name_and_Definition
“Share with me a memory about a time when you overcame a major life hurdle.” “Tell me about a time when you found yourself surrounded by so many obstacles that you thought you’d never be able to dig yourself out — but you did.” “Enlighten me about a time in your personal life when you stumbled into a wildly successful situation.” “Tell me about a time when you consciously decided to become successful at something and against all odds reached your goal.” [Name and Definition]
“Overcoming personal barriers” stories
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Different Types of Business Stories and How to Find Them - For Dummies
Name and Definition
http://www.dummies.com/how-to/content/different-types-of-business-stories-and-how-to-fin.seriesId-399047.html
17/1438042987228.91_20150728002307-00340-ip-10-236-191-2_418089391_0.json
34b32b3f_How_to_Find_Them___For_Dummies__Name_and_Definition
“Tell me about a time when an employee saved the day.” “Tell me about a major obstacle on a project and how it was resolved.” “Enlighten me about a situation where a group went the extra mile to satisfy a customer.” “Build me a story about a huge, unexpected challenge that arose and what was done to rectify it.” Go back through the organization’s archives and find situations where the entire firm or a single brand offering was compromised and what was done to overcome that. Then craft stories to help others appreciate these situations. [Name and Definition]
“Overcoming organizational barriers” stories
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Different Types of Business Stories and How to Find Them - For Dummies
Name and Definition
http://www.dummies.com/how-to/content/different-types-of-business-stories-and-how-to-fin.seriesId-399047.html
17/1438042987228.91_20150728002307-00340-ip-10-236-191-2_418089391_0.json
34b32b3f_How_to_Find_Them___For_Dummies__Name_and_Definition
“Share with me a memory about an experience that made you say, ‘Wow. That was awesome service.’” “Tell me about a time when you were shocked at how a customer issue you were having was resolved.” “Enlighten me about a situation in your personal life when an employee went above and beyond the call of duty to delight you.” [Name and Definition]
“Your memorable customer” stories
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Different Types of Business Stories and How to Find Them - For Dummies
Name and Definition
http://www.dummies.com/how-to/content/different-types-of-business-stories-and-how-to-fin.seriesId-399047.html
17/1438042987228.91_20150728002307-00340-ip-10-236-191-2_418089391_0.json
34b32b3f_How_to_Find_Them___For_Dummies__Name_and_Definition
From employees: “Tell me about a time when a customer used our product or service and had a huge win. Or a situation where a customer used our product or service and saved the day in their company or were able to overcome a significant obstacle.” From customers: “Tell me about a time when you used our product or service and had a huge win. Or a situation where you used our product or service and saved the day in your company or were able to overcome a significant obstacle.” [Name and Definition]
“Your organization’s memorable customer” stories: Stories about people you work with day in and day out and how they solved a customer’s problem, went the extra mile, overcame an obstacle to meet a customer need, and the like. These stories may also come from your customers.
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Different Types of Business Stories and How to Find Them - For Dummies
Name and Definition
http://www.dummies.com/how-to/content/different-types-of-business-stories-and-how-to-fin.seriesId-399047.html
17/1438042987228.91_20150728002307-00340-ip-10-236-191-2_418089391_0.json
34b32b3f_How_to_Find_Them___For_Dummies__Name_and_Definition
1. Share stories (not statistics and information) with them about how their actions led to specific results. 2. Ask them for the story of what led to their support. Listen delightedly. 3. Ask them what that support or funding has meant to them. 4. Ask them if they’d be willing to share their overall story with others so that additional people might also support your program, project, organization, or nonprofit. This story is not about the kind of support they provided or how much money they gave. It’s really about how they worked together with you to create an amazing result. [Name and Definition]
Stories from sponsors, funders, or supporters: Stories of how their contributions made a difference to them and to your organization and include the results that came from their support.
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Different Types of Business Stories and How to Find Them - For Dummies
Name and Definition
http://www.dummies.com/how-to/content/different-types-of-business-stories-and-how-to-fin.seriesId-399047.html
17/1438042987228.91_20150728002307-00340-ip-10-236-191-2_418089391_0.json
34b32b3f_How_to_Find_Them___For_Dummies__Name_and_Definition
Gather stories from end users about their pain points. You’ll have to decide whether you start with these or with a story about the compelling business value opportunity. Be careful about how you relay data here. [Name and Definition]
“Now” stories: These stories bring together pain points, opportunities, and obstacles to heighten urgency and stimulate action right now when seeking support or funding.
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Different Types of Business Stories and How to Find Them - For Dummies
Name and Definition
http://www.dummies.com/how-to/content/different-types-of-business-stories-and-how-to-fin.seriesId-399047.html
17/1438042987228.91_20150728002307-00340-ip-10-236-191-2_418089391_0.json
34b32b3f_How_to_Find_Them___For_Dummies__Name_and_Definition
These stories disclose the risks of not moving forward. They may include end-user input about the dangers of remaining at status quo. If people don’t know who you are and why you’re involved, they won’t know why you’re asking for resources. Nor will they have a reason to trust you. [Name and Definition]
“Your” stories: These stories highlight why you are passionate about solving a particular problem or supporting a cause.
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Different Types of Business Stories and How to Find Them - For Dummies
Name and Definition
http://www.dummies.com/how-to/content/different-types-of-business-stories-and-how-to-fin.seriesId-399047.html
17/1438042987228.91_20150728002307-00340-ip-10-236-191-2_418089391_0.json
34b32b3f_How_to_Find_Them___For_Dummies__Name_and_Definition
Convey what’s made possible by working together that wouldn’t be possible otherwise. [Name and Definition]
“Our” stories: These stories of inclusion put forth what you and the sponsor, supporter, or funder can accomplish together. (This is a type of “future” story.)
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Different Types of Business Stories and How to Find Them - For Dummies
Name and Definition
http://www.dummies.com/how-to/content/different-types-of-business-stories-and-how-to-fin.seriesId-399047.html
17/1438042987228.91_20150728002307-00340-ip-10-236-191-2_418089391_0.json
34b32b3f_How_to_Find_Them___For_Dummies__Name_and_Definition
Request customer stories. Reach out to folks who comment about your organization on social media. Create online communities for people to exchange stories Find existing online communities and seed them with story prompts. Seed a conversation and allow consumers to actively join in and co-create the rest of the story. [Name and Definition]
“Back” stories (from consumers): Stories that build their reputation and yours as well.
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Different Types of Business Stories and How to Find Them - For Dummies
Name and Definition
http://www.dummies.com/how-to/content/different-types-of-business-stories-and-how-to-fin.seriesId-399047.html
17/1438042987228.91_20150728002307-00340-ip-10-236-191-2_418089391_0.json
34b32b3f_How_to_Find_Them___For_Dummies__Name_and_Definition
Here’s how to find the story behind your product or service offering: 1. Reveal the inspiration or “a-ha” moment behind creating the product or service. Tell the story about the idea that created it or the need or issue that caused it to be brought into your business to sell. 2. Relay stories about how consumers can use the product or service in their lives 3. Tell stories about how a product is made or how a service transpires. Share pictures that document these processes. Place them on your firm’s website or in a retail store. Knowing the story behind age-old processes that are used to create the offering makes it desirable on a very different level. 4. Show the workmanship and quality inherent in the product if that’s what helps makes it special. If people only see a photo of a scarf or a pile of rugs, it might not be of interest to them or worth the money. [Name and Definition]
“Back” stories (insider stories): Stories about what makes your organization tick and challenges it has faced and overcome — and/or stories associated with a product or service’s entire life-cycle, from beginning to end. This set of “supply chain” stories also reflects your organization’s values.
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Different Types of Business Stories and How to Find Them - For Dummies
Name and Definition
http://www.dummies.com/how-to/content/different-types-of-business-stories-and-how-to-fin.seriesId-399047.html
17/1438042987228.91_20150728002307-00340-ip-10-236-191-2_418089391_0.json
34b32b3f_How_to_Find_Them___For_Dummies__Name_and_Definition
Get intimate with the biggest pain points and what’s changing in the industry, the solutions that potential buyers are seeking, as well as the opportunities that exist within these segments in the future: 1. Personal stories, based on experiences you’ve had with products or services offered within the market segment — or those of your family or close friends. 2. Stories that you specifically craft after reviewing industry-specific or demographics-specific information on each target market. 3. Stories from current customers in the markets you want to continue to serve, or even one customer in a new market. Learn everything you can about the prospect’s organization in the time you have available. What’s its founding story? Are there any stories about its core values in action? What folklore is often shared about the enterprise? What stories are current in the news media? [Name and Definition]
“Target market” stories: Stories about the market segments you serve and/or stories about the prospect’s organization.
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Different Types of Business Stories and How to Find Them - For Dummies
Name and Definition
http://www.dummies.com/how-to/content/different-types-of-business-stories-and-how-to-fin.seriesId-399047.html
17/1438042987228.91_20150728002307-00340-ip-10-236-191-2_418089391_0.json
34b32b3f_How_to_Find_Them___For_Dummies__Name_and_Definition
What can you learn about the people you’ll be speaking to? Their likes and dislikes? Where did they grow up and go to school? Who do they know that you may also know? What hobbies do they have? Find stories that relate to what you learn. Social media sites are a great resource to find this kind of information. Reach out to friends and colleagues who may know these people. [Name and Definition]
“Target audience” stories: What you know about the prospect(s) you’re meeting/chatting with
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Different Types of Business Stories and How to Find Them - For Dummies
Name and Definition
http://www.dummies.com/how-to/content/different-types-of-business-stories-and-how-to-fin.seriesId-399047.html
17/1438042987228.91_20150728002307-00340-ip-10-236-191-2_418089391_0.json
34b32b3f_How_to_Find_Them___For_Dummies__Name_and_Definition
There are two types of “failure” stories: those about prospects who chose not to embrace what your organization has to offer (especially those who elected to do nothing) and those customers who didn’t fully utilize, follow, or implement what you provided to them. Why do you want to tell these stories to prospects? The first one speaks to the risks of doing nothing. The second is an opportunity for you to talk about what can happen if customers misuse a product, don’t properly implement a service, or ignore your advice. It’s also a chance to talk about how you recover customers when things go awry. [Name and Definition]
Stories about past failures (for use in prospecting)
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Different Types of Business Stories and How to Find Them - For Dummies
Name and Definition
http://www.dummies.com/how-to/content/different-types-of-business-stories-and-how-to-fin.seriesId-399047.html
17/1438042987228.91_20150728002307-00340-ip-10-236-191-2_418089391_0.json
34b32b3f_How_to_Find_Them___For_Dummies__Name_and_Definition
“Ain’t it awful” stories: These are real stories of the struggles and challenges that people face because of broken systems, inefficient processes, marketplace threats, consequences for customers, and so on. Connect these struggles to the organization’s potential fate. These stories reinforce the fact that maintaining the status quo isn’t workable. Distress about the way things currently work provides motivation, more so than the vision of what’s possible. “From the future” stories: Go into the future. Do an environmental scan looking out five to ten years. Identify trends, threats, and wildcards — highly unlikely events that would have huge impact if they were to happen. Craft stories for your change based on this information. [Name and Definition]
Stories about pain and urgency (for use in organizational change)
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Different Types of Business Stories and How to Find Them - For Dummies
Name and Definition
http://www.dummies.com/how-to/content/different-types-of-business-stories-and-how-to-fin.seriesId-399047.html
17/1438042987228.91_20150728002307-00340-ip-10-236-191-2_418089391_0.json
34b32b3f_How_to_Find_Them___For_Dummies__Name_and_Definition
“Tell me about a time when you were faced with an unexpected change in your life and what you did to get you through it successfully.” “Tell me about a time in your life when you greatly resisted a change and, when you embraced it, many opportunities presented themselves.” “Tell me about a time when a group you were part of (in the organization or elsewhere) went through a big change that no one thought could be accomplished — yet it was successful — and what made that possible.” [Name and Definition]
“Change is possible” stories: Stories about people surviving a personal or organizational change that’s significant to them.
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Different Types of Business Stories and How to Find Them - For Dummies
Name and Definition
http://www.dummies.com/how-to/content/different-types-of-business-stories-and-how-to-fin.seriesId-399047.html
17/1438042987228.91_20150728002307-00340-ip-10-236-191-2_418089391_0.json
34b32b3f_How_to_Find_Them___For_Dummies__Name_and_Definition
1. Evoke stories about the challenges people face around a specific issue. 2. Learn how they currently get around or overcome those challenges. 3. Gather their best ideas to solve the problem. [Name and Definition]
“Identify what needs to get done to solve problems” stories (for use in organizational change)
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Different Types of Business Stories and How to Find Them - For Dummies
Name and Definition
http://www.dummies.com/how-to/content/different-types-of-business-stories-and-how-to-fin.seriesId-399047.html
17/1438042987228.91_20150728002307-00340-ip-10-236-191-2_418089391_0.json