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Fortunately, many prominent psychiatrists also believed that homosexuality was not an illness, and their lobbying, along with the innovative study performed by Hooker, who has been referred to as “the Rosa Parks of the gay movement” convinced the American Psychiatric Association Board of Trustees to vote to remove homosexuality from the Diagnostic and Statistical Manual as a mental illness in December of 1973.
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“the Rosa Parks of the gay movement”
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Just over a year later, the American Psychological Association also removed homosexuality from their list of mental illnesses (Marcus 11).
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The American Psychological Association further reiterated this belief when an overwhelming majority of the Council of Representatives adopted the Resolution on Appropriate Therapeutic Responses to Sexual Orientation in 1997, which publicly chastised those who attempted to “cure” homosexuality by means of various forms of treatment.
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“cure”
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It stated, rather that homosexuality was merely a difference in the opinion and values of the common person, but must still be respected as an individual orientation, and thus treated as one (Resolution on Appropriate Therapeutic Responses to Sexual Orientation).
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Perhaps one of the most famous studies on this topic was concluded in 1991 by Michael Bailey, an assistant professor of psychology at Northwestern University, and Richard Pillard, an associate professor of psychiatry at Boston University School of Medicine, and found that sexual orientation in males is largely due to genetics.
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For two years, these men studied the number of occurrences of homosexuality in both monozygotic, or identical twins (a set of twins coming from the same fertilized egg and thus having identical DNA), and dizygotic, or fraternal twins (a set of twins from too separate zygotes, causing them to have similar DNA, but not any more so than that of two ordinary siblings), in addition to adoptive brothers of gay males (meaning that all of these males would have been raised in the same environment).
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In his book The Symposium, Plato wrote “Those who are halves of a man whole pursue males, and being slices, so to speak, of the male, love men throughout their boyhood, and take pleasure in physical contact with men” (qtd. in Isay 11).
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In total, 110 pairs of twins (identical and fraternal) and 142 sets of male and their adopted brothers were studied, where at least one of the two had been classified as homosexual, either by self-identification or other means.
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“Those who are halves of a man whole pursue males, and being slices, so to speak, of the male, love men throughout their boyhood, and take pleasure in physical contact with men”
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Out of the 56 homosexual males who had identical twins, 29, or approximately 52 % of their identical twin brothers were also found to be homosexual, as compared to only 12, or approximately 22 % of the 54 non-identical twins of homosexual males, and 6, or approximately 11 % of the 57 adopted brothers of homosexual males who were unrelated in terms of genetics.
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Pretty cool, right?
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In fact, as I recall, they got over 1 million Facebook fans.
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Google TGI Friday's Fan Woody and it looks pretty good.
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But then something not so awesome happened.
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All those fans wanted their free burgers and they wanted them now!
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TGI Friday's completely lost control of the page and eventually doled out a lot of free burgers.
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Now from a short term perspective I'm sure they did ok on the deal.
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People came in and ate their food.
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But they could have accomplished that with coupons in the mail, the newspaper or by an email list.
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But they decided to go the Social Media route.
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Now, let's take a look at what the Friday's FanWoody Facebook page looks like today: Whoops!
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Oh, the numbers look good, but when you dig a little deeper a different picture emerges.
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Apparently Woody and his 900,000+ fans went poof .
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How come?
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I'm guessing it had something to do with the venom and general anarchy the page had created by buying fans rather than growing them.
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A TGI Friday's Facebook page does exist, with roughly a third of the fans they used to have.
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TGI Friday's pretty much had to spray Agent Orange on their relationship with 600,000 people.
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I think plenty of brands have heard the siren call of Facebook ads.
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The ability to target your demo is really terrific, but you're in danger of creating a relationship with fans that ultimately is built on a "what have you done for me lately" foundation.
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First, you essentially bought these fans.
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You paid Facebook for the right to target them.
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Walls filled with off topic conversations at best, vile language and real antipathy for the brand at worst.
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This sets up a pattern where the consumer now expects to be rewarded for being your fan with a tangible item, that is, free stuff.
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That's not a bonus item, it's now a standard part of the agreement.
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Want me as a fan?
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Give me free stuff.
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The point of Social Media isn't to distribute coupons and a real fan wants to engage with a brand for a whole host of reasons, often free / discounted product is the least of these reasons.
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I'm not saying that special bonuses, or 'surprise and delight' offers aren't ever a good thing.
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I think when used properly they can be terrific.
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What do I mean by used properly?
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As a reward for people who have engaged with the brand in a meaningful way.
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Send us a picture of you wearing a brand t-shirt and sure, you've earned a free sandwich.
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Recruit some friends and I'm happy to give you all some coupons.
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But when fans enter the relationship feeling they are entitled to free samples and you're in trouble.
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What happened?
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Kathy Sharpe says: April 18, 2010 at 1:02 pm
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About time there was some acknowledgement of the true value of fans.
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Even if you have 3 million+ fans and they are all well behaved citizens what is the real marketing value?
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Wasn't having thousands of fans supposed to be a good thing?
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Well, yes and no.
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Sure, it's great having several hundred thousands fans.
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Facebook Fans: You Get What You Pay For 24 Mar 2010 by Rick
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But how did you come to get those fans?
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Did you earn them through fantastic customer service, fulfilling the brand promise, providing value to the community in an authentic and passionate voice, or did you run a Facebook ad campaign and hit the broadcast airwaves with a promotion?
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Take a look at the Facebook Fan Pages of some brands and what you see is not a pretty picture.
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Let's look at my old favorite , TGI Friday's: If you can see this, then you might need a Flash Player upgrade or you need to install Flash Player if it's missing.
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Get Flash Player from Adobe.
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Remember that ad?
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Sure, Shaquille O'Neal once said, "I've won at every level but college and pro," but Shaq was always a larger than life (literally) character who was outgoing and had a great relationship with fans.
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"I've won at every level but college and pro,"
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That's one of the reasons Shaq's been a huge hit on Twitter .
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I think an appropriate comparison might be Alex Rodriguez.
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He's also a very astute individual who understands how to use the media -- and various communication channels -- to his advantage.
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By making his announcement in this public way, Lebron has only heaped more pressure on himself.
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Ask A-Rod how the media can turn on you when you put yourself above your teammates, above the game.
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James now finds himself in the following position:
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1. Winning a title is expected immediately wherever he goes
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2. Not winning a title will be seen as a massive disappointment
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3. Winning a title will result in some saying that he couldn't do it alone
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4. He's put himself in a position where if he leaves Cleveland, every other city (and Cleveland) will be rooting against him
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Sounds just like Alex Rodriguez, doesn't it?
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I'm no longer the target demographic for most of the products Lebron endorses, but you know what matters to me?
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Winning championships.
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Not live prime time press conferences, not self-aggrandizing twitter hashtags and not quitting on his teammates during the playoffs.
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Let's see what the future holds for Lebron.
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We know he'll be rich, but how will he be viewed by fans across the country.
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Perhaps Lebron should have hired a Chief Culture Officer along with his coterie of other advisors.
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Make sure it's clear that the team comes first and that he's looking forward to being part of the team.
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That the only thing that matters is winning a championship.
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That that was the main factor.
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Update: Lebron chooses the Miami Heat and the similarities to A-Rod continue, with Dwyane Wade playing the role of Derek Jeter.
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Update 2: And so it begins...
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One Comment
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Dan Winkler says: July 9, 2010 at 1:29 am
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Heatenfreude?
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How soon is now? Lebron James Makes His Decision: The A-Rod Route 8 Jul 2010 by Rick
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He's a free agent now and tonight he made his decision about which team he's going to play for in a very public manner, with a live announcement on ESPN.
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This morning he announced:
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Lebron James was of course a trending topic and that hashtag was burning as well.
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Lebron James is an extremely talented basketball player.
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But I'm starting to wonder if Lebron isn't painting himself into a corner, and has maybe misread how quickly sentiment can change.
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Can you imagine the baby seal crying out for fear as a sealer raises his club?
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But our ability to feel the fear and know the pain that animals experience is no “error in judgement” nor “overblown sentimentality”…it is real.
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“error in judgement” nor “overblown sentimentality”
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The International Fund for Animal Welfare is one of the largest, most effective animal welfare organizations in the world with a special mission to save animals’ lives, prevent cruelty, and protect natural habitat for wildlife to live and enjoy life in harmony with man.
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Dear Ms. LastName I wanted to personally write you and give you our 2001 Collectible Calendar and talk about animals in danger - a cause we both care deeply about.
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Too, too often, man has not been a good neighbor to animals.
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Whether we talk about clubbing baby seals to death for their beautiful pelts, or butchering elephants with hacksaws for their ivory, or trapping animals in steel-jaw leghold traps where the pain is so excruciating they have been known to chew off a leg to escape, we stand guard for all animals.
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