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I was noodling on Vampires the other day, but also lumped Zombies, Pirates and Ninjas in the mix.
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So it's not just a matter of knowing when to jump off the Vampire merry-go-round, it's knowing when (and where) to jump back on.
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If you jumped off Vampires would you have known to jump back on in time to publish Twilight?
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Fourteen literary agents rejected it before Stephenie Meyer got a deal.
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If you were off Zombies would you have gotten back on it time to publish NY Times bestseller Pride & Prejudice and Zombies ?
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I don't think you can "get off" any of these, you have to triangulate your decision across several nodes of popular culture, a triangulation that has to revolve around the audience (young adult -- Twilght. mature -- True Blood) and sub-genre (comedy, horror, sci-fi...) and then the actual quality of the content.
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"get off"
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So what sort of matrix board do you have to create to know that a NC-17 comedy horror Zombie video game will work, but a PG-13 young adult time-travelling Vampire TV show won't?
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These archetypes seem different to me than other 'trends'.
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All you can do is hope you bat .300 and that when you fail, you fail fast .
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Ahh, the classics.
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If you broaden your scope a bit, I think it would be difficult to find a time over the last 40 years or so when any of these four archetypes didn't have a level of bubbling popularity via books, comic books, tv, movies, video games, music.
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If all you're looking at is 1 or 2 content categories maybe it looks like they're dead, but they may be flourishing elsewhere, and like a virus they're just waiting for a new host to carry them to the mainstream.
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'trends'
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Publishers, producers, editors, TV execs, they all have to calibrate their decisions based on so many factors, and yet even with access to sophisticated data it often comes down to human factors.
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Surely the Vampire was dead after the spoof, "Love at First Bite " in 1979.
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A gut instinct that something is going to work.
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Somebody at AMC is greenlighting The Walking Dead based partly on historical evidence that says people like Zombies, but also partly on the notion that this particular iteration will have a new twist that will bring new people into the (zombie and AMC) tent .
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"Love at First Bite "
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Personally, I'm waiting for someone to make Pirate Zombies v. Ninja Vampires.
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Hey, if they can make Aliens and Cowboys , anything is possible.
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This post was inspired by a recent post by Grant McCracken .
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Make sure you read that one too.
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3 Comments
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Matthew Duhan says: July 26, 2010 at 5:13 pm
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I don't know about Pirate Zombies v. Ninja Vampires, but there is a game where you can play to become Zombies, Ninjas, Pirates, and Mad Scientists.
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Zombie Ninja Pirates, by Gozer Games, is a quick 20-30 minute card game for 2-6 players.
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You can find more information on our website.
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How soon is now? "Blog Archive"
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We do have an expansion planned, which will add Vampires (among other Types) to the mix.
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There will be more info about that coming soon.
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Jewell Bardwell says: July 30, 2010 at 4:06 am
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Incredibly effectively performed without a doubt.
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Estefana Sjerven says: September 16, 2010 at 8:03 pm
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I like twilight!
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I could sit and watch all day long if I didn't have school..or life to stay me from doing it!
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lol Wonderful Simply Superb!
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Then it jumped the shark with the Tom Cruise-Brad Pitt movie (based on the Anne Rice novel) in 1994.
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Surely Ninjas were done with horrible movies like American Ninja (1985) or with comedies starring Chris Farley ( Beverly Hills Ninja , 1997), and yet Ninja has become a replacement word for 'expert' to the point where it's almost accepted parlance: A twellow search for 'ninja' turned up more than 7,000 Twitter accounts using the term in their profiles.
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'expert'
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