Datasets:

ResponseId
stringlengths
17
17
locus_score
float64
6
20
locus
stringclasses
3 values
age
stringclasses
6 values
gender
stringclasses
4 values
gender_text
float64
assigned_birth
stringclasses
3 values
assigned_birth_text
float64
religion
stringclasses
8 values
religion_text
stringclasses
1 value
political_aff
stringclasses
7 values
political_aff_text
float64
race_ethnicity
stringclasses
22 values
prim_language
stringclasses
5 values
first_language
stringclasses
6 values
first_language_text
stringclasses
1 value
highest_education
stringclasses
7 values
employment_status
stringclasses
6 values
employment_status_text
float64
current_profession
stringclasses
12 values
current_profession_text
stringclasses
4 values
income
stringclasses
7 values
marital_status
stringclasses
6 values
marital_status_text
stringclasses
2 values
family_status
stringclasses
8 values
family_status_text
stringclasses
1 value
disability_binary
stringclasses
3 values
conditional_disability
stringclasses
27 values
vaccination
stringclasses
66 values
question
stringclasses
41 values
response
stringlengths
1
675
Creative Imagination
float64
1
5
Responsibility
float64
1
5
Intellectual Curiosity
float64
1
5
Depression
float64
0.5
4.5
Emotional Volatility
float64
0.5
4.5
Trust
float64
0.5
4.5
Productiveness
float64
0.5
4.5
Conscientiousness
float64
1.27
4.55
Anxiety
float64
1
5
Respectfulness
float64
0.5
4.5
Compassion
float64
1.33
5.33
Energy Level
float64
1
5
Negative Emotionality
float64
1.17
4.67
Aesthetic Sensitivity
float64
0.5
4.5
Assertiveness
float64
0.5
4.5
Agreeableness
float64
1.27
4.36
Extraversion
float64
1.27
4.55
Organization
float64
0.67
4.67
Sociability
float64
1.33
5.33
Open-Mindedness
float64
1.17
4
topic
stringclasses
8 values
media_path
stringclasses
35 values
mental_health
stringclasses
204 values
sexual_health
stringclasses
109 values
copd
stringclasses
389 values
chronic_disease
stringclasses
127 values
hiv
stringclasses
350 values
nutrition
stringclasses
270 values
substance_abuse
stringclasses
276 values
media_type
stringclasses
3 values
target_population
stringclasses
22 values
behavior_change
stringclasses
12 values
R_3aKAucOYaf2ZJc1
12
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Government/Public Service
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
9.0
3
3
3
1.5
1.5
1.5
1.5
2.73
3
1.5
4
3
2
1.5
1.5
2.18
3.27
2
4
2
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_8ZDltAydRGXNaFY
15
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
Spanish
English
null
High school diploma or equivalent
Employed part-time
null
Healthcare/Medical
null
Less than $25,000
Single
null
Prefer not to say
null
Prefer not to say
Prefer not to say
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
1.0
3.5
2
4
3.5
2.75
4.25
3.75
3.09
2.5
2.5
3.67
4
2.92
3
3.5
3.45
3
3
1.67
4
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['7', '8', '8', '1']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_5rNngO26KdYIWI9
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Government/Public Service
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
1.0
2.75
2.5
3.5
2
2.5
4
3
3.27
2.25
2.25
4
3.5
2.25
2.75
2
3.36
3.27
2.67
2.67
2
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['1', '6', '6', '1']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_6ZzaS73oeyKZMeR
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely)
8.0
3.5
2
2
2.5
1.5
2.5
3
1.82
3
2
5.33
2
2.33
1.5
2.5
3.09
2.91
0.67
2.67
1.83
Mental Health
null
['8', '9', '8', '8']
null
null
null
null
null
null
null
null
null
R_5jHEPr69yKAaUkG
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
3.75
2.25
3.25
2.75
2.5
3.25
1.25
2.27
1.5
0.75
3.33
3.75
2.25
1.75
3.25
2.36
3.55
1.67
1.67
2.42
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['9', '9', '9', '9']
Informational
Adolescent (12-17)
Substance Abuse
R_3dutKDTsASZODKB
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Business/Finance
null
Less than $25,000
Single
null
Single, living alone
null
Prefer not to say
Prefer not to say
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
7.0
3
3.25
3.5
1.25
2.5
2
1.75
2.73
3.5
1.5
4.33
4
2.42
2
2.5
2.45
4
1.33
4
3.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['6', '5', '4', '3']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_6X1mMc4jE1TT6Wg
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Student
null
Student
null
Prefer not to say
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
3.5
3
2.75
1.5
1
2.5
1.5
2.82
3.75
4
4.33
2
2.08
2.5
2.5
3.55
2.91
2.33
2.67
3.75
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '7', '9', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_3gX9g3iKkuc9IkJ
19
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Libertarian
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
2
2.75
3
1.5
1
2.5
1.25
2.64
3
1.5
3.33
2.75
1.83
1.75
3
2.36
3.09
3
4.33
1.92
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_7hnjGlXEqqDBB5I
16
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
9.0
2.5
3
3.5
3
1.75
1.75
1.5
2.45
2.75
1.5
2.33
3
2.5
1.25
1.5
1.82
2.91
1.67
4
2.42
Substance abuse
Unknown
null
null
null
null
null
null
['9', '9', '9', '9']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_6tuDKQlwvAWf6Fz
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
I become aware of how frequently I consume sugary drinks instead of water, which contributes to my overall unhealthy eating habits.
3.5
1
3.5
2.5
3
0.5
3
2.55
4
3
4.67
4.5
3.17
3
3
2.55
4
2
4
3.5
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['4', '6', '4', '4']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_3CRc8bL3hHlpj5D
17
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed part-time
null
Student
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
2.0
2.5
4
2.5
3
3
0.75
1.5
2.82
3.25
1.5
3.33
1.75
3.08
1.25
2.5
1.73
2.73
1.67
3
1.92
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_3qQJCyA5QAV2upc
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Prefer not to say
null
Asian
English
Chinese
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Single
null
Single, living with family
null
Prefer not to say
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
2.0
3
1.5
5
3.5
4.5
1.5
2.5
1.82
1
0.5
5.33
3
3
3.5
2.5
2.18
2.18
2
1.33
3.33
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['6', '6', '8', '7']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1oBKStm5inhfsZA
16
high internal locus of control
25–34
Female
null
Female
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Government/Public Service
null
$50,000–$74,999
Other (please specify)
Engaged
Other (please specify):
Engaged living with partner
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
1.0
2.25
2
3
2
2.5
3.25
2.5
2.55
1.5
2.25
3.33
4.25
2
1.5
3.75
2.91
4.09
1.33
3
1.92
Substance abuse
Unknown
null
null
null
null
null
null
['6', '6', '6', '5']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_6hFKnHaIoYOw1Ww
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Prefer not to say
null
Moderate
null
Native Hawaiian/Other Pacific Islander
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
8.0
3
3
4
3.5
2.5
3.5
1.5
2.73
4
3
3.33
3
3.33
2.5
2.5
3.27
2.91
2
4
3.33
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '7', '8', '7']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_7mxfMJHbO2wb88p
14
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Business/Finance
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
3.0
3.75
3.75
3
2.5
2.5
3.5
1.25
2.73
3.75
1.75
3.67
3
2.92
3.75
4
2.91
3.64
1.33
4.67
2.83
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['6', '4', '3', '2']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_3IvojJqDvVoTw8V
11
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
9.0
2
4.5
3
3.5
0.5
2.5
2.5
3.64
3
2
2
4
2.33
1.5
3
2.18
4.18
2
5.33
2.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['8', '8', '7', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_4gO7SNqLqqTqA2P
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Buddhism
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
Yes
Chronic illness (e.g., diabetes, heart disease)
null
In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
3
2.5
2.5
3
4
3
2
2.55
3.5
1.5
3.33
3
3.5
1
2
2.55
3.09
2.67
5.33
2.67
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['7', '3', '4', '5']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1BVKoMZAbZFQVZ6
14
moderate internal/external locus of control
18–24
Female
null
Female
null
None of the above
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
7.0
2
3.5
3
2
2.5
2.5
1.5
3.09
2.5
4
3.33
3
2.33
1
3
3.27
3.09
2.67
4
2.17
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['8', '3', '4', '4']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_7JEY5LTCwjApRzf
16
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
5.0
2.5
3.5
3.5
2.5
2.5
2
2.5
3.64
3
1.5
4.67
2
2.67
1.5
2.5
2.55
2.73
3.33
2
3.33
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['4', '3', '7', '4']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_8kKVtju09j5o206
13
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
High school diploma or equivalent
Self-employed
null
Business/Finance
null
$50,000–$74,999
Single
null
Single, living with family
null
Yes
Prefer not to say
null
How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely)
5.0
3.25
2.25
1.5
1.75
2.75
3.5
3.75
3.27
1.75
3.25
2.67
4.5
2.08
2.5
2.5
3.18
3.64
4.67
3.33
2.08
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '8', '8', '7']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_1sWp4QoGcPhDZxD
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
4
3
3
1.5
0.5
1.5
1.5
2.55
2
2.75
4
2.75
1.33
1.5
1.5
2.64
3.18
2
4
2.33
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['7', '7', '6', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_5YQ54PgmVmqeBdD
9
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Hinduism
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Single
null
Single, living with family
null
Yes
Hearing impairment,Mental health condition
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
9.0
2
3
1.5
0.5
3
3.5
1.5
2
4
1.5
2.33
2
2.5
2.5
2
2.45
2.36
2
4
2.17
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['9', '8', '9', '9']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_1IazvoJ75vgyBnc
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Islam
null
Liberal
null
Hispanic/Latino
English
English
null
Bachelor’s degree
Employed part-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
Yes
Physical disability,Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
6.0
2
2
2.5
1.5
1.5
3
4
2.91
3.25
3.5
3.33
2.5
2.08
2.5
2
3.27
2.36
3.33
3.33
2.17
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['5', '6', '6', '4']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_5gndnaplhLok37W
17
high internal locus of control
18–24
Male
null
Male
null
Christianity
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Student
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
8.0
3.5
2.5
3
2.5
2.5
1.5
2
1.91
3.75
2
3.67
3
2.92
1.5
1
2.27
3.45
1.67
5.33
2.83
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '9', '9', '9']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_7flzHdZGdW5RQG3
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
9.0
4.5
4
2
1.5
1.5
1.5
4.5
3.64
4.25
1.5
2.67
3
2.42
2.5
1.5
1.82
2.91
2.67
2.67
2.5
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['8', '5', '5', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_7jPvsAENYKPJv6p
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$100,000–$149,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
1.0
2
3
3
2.5
3.5
2.5
2.5
2.73
2
1.5
2.67
3
2.67
4.5
2.5
2.18
2.18
3.33
1.33
2.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['8', '8', '7', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_2RsED2X5sdX7zXm
10
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Libertarian
null
Native American/Alaska Native
English
English
null
Bachelor’s degree
Self-employed
null
Education
null
Less than $25,000
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
4.0
4
3
3
2.5
2.5
1.5
3
2.91
4
1.5
2.67
2
3
3.5
2.5
1.82
2.55
2
4
2.33
Mental Health
null
['7', '7', '7', '7']
null
null
null
null
null
null
null
null
null
R_3c26kB4XwmeUtV1
11
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
None of the above
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
5.0
3
2
2
1.5
2
3
2
2.91
3
3.5
2
3
2.17
2.5
2
2.91
2.36
3.33
2.67
2
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['6', '4', '3', '6']
Informational
Adolescent (12-17)
Substance Abuse
R_4luznjutFgSySKD
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
6.0
3
4
2.5
0.5
3.5
1.5
0.5
2.91
2
0.5
2
3
2
3.5
4.5
1.27
3.45
2.67
3.33
3.17
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['5', '7', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_1biFdPo8y0gHN6N
17
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Prefer not to say
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
4.0
2
4
3.5
4
2
2.5
2
2.82
2
1
3.33
2.5
2.67
3.5
1.5
2.18
2.36
3
1.33
2.5
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['9', '9', '9', '9']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_3pLYP91pEhPhaql
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
afraid
4.5
3
3
3.5
2.5
3.5
3.5
2.73
3
2
2
2
3
3.5
2
2.55
2.36
2
1.33
2.5
Sexual Health
https://placeit-img-1-p.…_thumb_stage.jpg
null
['6', '7', '8', '7']
null
null
null
null
null
Informational
Not targeted towards one group
Sexual Health
R_1Ojin3tlK8pqV23
12
moderate internal/external locus of control
18–24
Female
null
Female
null
None of the above
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
4.0
3
2
2.5
2
3
2
3.5
2
2
4.5
3.33
4
2.33
2
2
3.27
2.73
0.67
2.67
2
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['2', '7', '4', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_2d4cNsByM6nNTPP
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Islam
null
Conservative
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Government/Public Service
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
3
4
2
0.5
1.5
3.5
3.5
4.18
4
1.5
2.67
3
2
1.5
1.5
2.55
2.55
3.33
1.33
1.67
Mental Health
null
['9', '9', '9', '9']
null
null
null
null
null
null
null
null
null
R_6um97YjUyZIIH6N
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
Type in every thought that came to mind viewing this material.
none
2
3
1
1.5
1.5
1.5
2.5
3.09
2
2.5
2.67
3
1.67
1.5
3.5
2.18
3.27
4.67
4
1.67
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['7', '7', '8', '5']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_3gSxw0u68N78t16
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely)
7.0
2
3.5
3
2.5
2.5
1.5
1.5
3.09
3
2
4.67
2
2.67
2
1.25
2.55
2.09
4
2
2.5
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['7', '6', '6', '7']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_678LEF0F4UXxkg5
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
9.0
3
3
3
1.5
1.5
1.5
1.5
2.73
3
1.5
4
3
2
1.5
1.5
2.18
3.27
2
4
2
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['9', '9', '9', '9']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_1DCq3B7NGThe9Re
18
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Self-employed
null
Business/Finance
null
$50,000–$74,999
Single
null
Single, living with family
null
No
Prefer not to say
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
4.0
4
3
2.75
3
1.5
2
3
3.09
1.5
2.5
3.33
3.5
2
0.75
1.5
2.55
3.64
1.33
4.67
2.5
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['8', '8', '8', '7']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_7fa2FsKlwQIVIc1
16
high internal locus of control
35–44
Male
null
Male
null
Islam
null
Libertarian
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
2.0
3.75
2.25
3.75
1.25
1.5
3.75
1.75
2.45
2.5
2.5
4.67
2.5
1.75
2
2
3.55
2.91
1.67
2.67
2.67
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['7', '4', '2', '7']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_1xMqFXiqlpEAMTC
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Islam
null
Liberal
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
6.0
3
4
2.5
0.5
1.5
2.5
1.5
3.45
3.5
4
2
2
1.83
1.5
2
2.91
3.09
3.33
5.33
2.83
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['8', '7', '8', '7']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_3mDIQVFrcvQVh0W
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Some college, no degree
Student
null
Student
null
$75,000–$99,999
Single
null
Single, living with family
null
No
null
null
In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful)
2.0
3
3
2
1.5
3.5
4.5
2.5
3.45
2
2.5
4
4
2.33
2.5
3.5
3.64
3.64
3.33
4
2.67
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['7', '8', '7', '9']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_6Ddzlhu5qCYxdwC
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is unsafe sexual behavior to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
4.25
3.5
2.25
3.5
3.5
1
1.75
3.09
2.75
1
3
2.25
3.25
4
3
1.55
2.64
3
3.33
2.83
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['9', '9', '9', '9']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_6FRykZUG7XMJVjr
18
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
1.0
2.25
3.5
2.25
3.5
2
1.5
1.5
2.64
4
1.5
3.67
2.5
3.17
2.25
2.5
2.09
3.27
1.67
3.33
1.58
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['9', '9', '7', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_20sZPpc66vhHlN7
9
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
Yes
Visual impairment
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
5.0
2.5
3
5
2.5
2.5
3.5
3.5
3.09
4.5
2
4.33
4
3.17
2.5
2.5
3.18
3.27
3.33
4
3.17
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['4', '6', '9', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_8zDbTP8RvR098Hw
16
high internal locus of control
25–34
Female
null
Female
null
Prefer not to say
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
4.0
4
3.5
3
2.5
0.5
3
2.5
2.73
2
3.25
3.33
4
1.67
2.5
1.5
3.18
3.27
1.33
2.67
3.33
Substance abuse
Unknown
null
null
null
null
null
null
['2', '1', '1', '8']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_678LEF0F4UXxkg5
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
3
3
3
1.5
1.5
1.5
1.5
2.73
3
1.5
4
3
2
1.5
1.5
2.18
3.27
2
4
2
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '9', '9', '9']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_32Xp9mSQoRBqw3W
9
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely)
5.0
2.5
4.5
4
2.5
4
1.5
2.5
4
2.5
4
4
3.5
3
3
3.5
3.09
3.09
3.33
2.67
3
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['6', '4', '7', '3']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_3QXWA8HVYbICWJ0
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Government/Public Service
null
$25,000–$49,999
Single
null
Single, living alone
null
Yes
Physical disability,Chronic illness (e.g., diabetes, heart disease),Visual impairment,Hearing impairment,Mental health condition
null
In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
3.0
3
3.5
4
1.5
2.25
3
1.5
2.91
2.5
1.5
3.67
3
2.08
2
1.25
2.64
3.18
2
4
2.5
Smoking and COPD
https://www.boredpanda.c…8ca8927__700.jpg
null
null
['6', '8', '6', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44)
Smoking
R_5vH0AYKdWWpG6mB
12
moderate internal/external locus of control
25–34
Male
null
Male
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Government/Public Service
null
$75,000–$99,999
Married
null
Married/Partnered, no children
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
7.0
3
2.5
4
1.5
2.5
1.5
1.5
1.82
3.5
1
4
3.5
2.5
3
4.5
2
3.64
2
3.33
3.5
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['6', '5', '6', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_65R7TskFAsfU4yY
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
6.0
2
2.25
3
2.25
0.75
0.5
2.5
2.64
2.75
1.75
4
2
1.92
3.5
1.5
1.91
2.82
2
3.67
1.67
Mental Health
null
['9', '8', '8', '7']
null
null
null
null
null
null
null
null
null
R_7XBGKwqiWp3zB29
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Islam
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is unsafe sexual behavior to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
3
1
2
1.5
3.5
2.5
3.5
2.36
4
2.5
4
3
3
3
3.5
2.91
2.55
3.33
1.33
1.83
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['6', '6', '5', '8']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_1CeH9mX7Bgj7TVL
10
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Government/Public Service
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
2.5
3
2.5
2
3.5
3
3
3.27
2
2
4.67
4
2.5
4
1
3.09
3.09
2
2.67
2.83
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['9', '9', '8', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_2TzddP6ZjDZ64wp
15
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
3
3.5
2
3.25
1.5
1.5
2.45
3.25
1.5
3.67
2.75
2.83
1.5
1.5
2.09
3.18
1.67
4
2.25
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['9', '7', '8', '9']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_5o0dmu8vrAfOYlu
13
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Unemployed
null
Unemployed/Looking for work
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
5.0
1.75
2
2.5
1.25
2.75
2
2.25
2.18
4
1.25
4.33
4
2.67
3.5
4
2.36
4
1.67
4.67
2.08
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['4', '7', '5', '4']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_7CfKF31fb447pXr
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Visual impairment
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
4.0
3.25
2.75
2
3.5
1.75
3.5
3.5
3
4
3.5
2.67
4
3.08
2.5
2.5
3.27
3.27
3.33
4
2.75
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['7', '6', '5', '3']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_53c6YPwzx6n2Hv3
17
high internal locus of control
18–24
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Some college, no degree
Employed part-time
null
Student
null
$100,000–$149,999
Single
null
Single, living alone
null
No
Visual impairment
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
5
1
4.5
4
2.25
3
4
3
2.5
5.33
1.5
3.83
1.25
2
3.18
2.55
3.33
2.67
1.33
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['8', '8', '8', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_6ZTUJyoZd3qRweN
10
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
Spanish
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
6.0
3
3
2.5
1.75
2
3
2
2.18
3
3.25
4
3
2.25
3.5
3.5
3.36
3.36
2
4.33
3.17
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '9', '8', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_5jHEPr69yKAaUkG
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
3.75
2.25
3.25
2.75
2.5
3.25
1.25
2.27
1.5
0.75
3.33
3.75
2.25
1.75
3.25
2.36
3.55
1.67
1.67
2.42
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_61hnVax0ov9QhtY
16
high internal locus of control
25–34
Male
null
Male
null
Buddhism
null
Liberal
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
2.0
3.5
4.5
2
2.5
0.5
1.5
3
3.45
3
2.5
4
4
2
3.5
1.5
2.55
4
3.33
5.33
2.5
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['8', '7', '8', '6']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_5myfmKc1qQo9hzV
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
9.0
4
4
2
1.5
1.5
2.25
2
3.09
2.5
1.5
4
4
1.83
1
2.5
2.45
3.82
1.33
3.33
2.17
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['9', '8', '8', '1']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_7McHdPfE5qAqf97
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
Hispanic/Latino
English
Spanish
null
Master’s degree
Self-employed
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Chronic illness (e.g., diabetes, heart disease)
null
Type in every thought that came to mind viewing this material.
Stop A.1.D.S save lifes
3
4
1
4.5
2.5
0.5
1.5
3.09
3
2.5
2.67
4
3.33
1.5
2.5
1.82
3.64
2
5.33
2.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['6', '9', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_4jBRIImSYeflyUf
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Buddhism
null
Libertarian
null
White/Caucasian
English
English
null
Associate’s degree
Employed part-time
null
Government/Public Service
null
$25,000–$49,999
Married
null
Single, living with family
null
Yes
Visual impairment,Mental health condition
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
4.0
3.5
2
3
0.5
2
2
2
2.91
3
4.5
1.33
3
1.83
2
2
2.73
2.18
3.33
2
3.33
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['6', '7', '5', '6']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_8b0Ij0XUfUaP8OL
14
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
High school diploma or equivalent
Self-employed
null
Business/Finance
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
5.0
1.5
3
2
3.5
2.5
3
2.5
2.36
3.75
4.5
2.67
3.5
3.25
3
3.5
3.45
3.27
2
3.33
2.67
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['7', '4', '5', '3']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_1TwaiT18rJOazzR
13
moderate internal/external locus of control
45–54
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
3.0
1.5
3.5
1.5
1
3.5
3
1
2.55
3
3
3.33
3
2.5
1.5
2
3.09
3.27
2.67
4.67
1.67
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['2', '2', '8', '6']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_2lHOZqpYzM8KDh7
14
moderate internal/external locus of control
45–54
Male
null
Male
null
Judaism
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
How open are you to practicing safe sex in the future? - Scale: 1 (not at all)-9 (extremely)
8.0
3.5
3.5
4
2.5
2.25
2
3.5
4.18
3
1.5
5.33
4
2.58
3.5
3
2.73
4
4
4.67
2.83
Sexual Health
https://placeit-img-1-p.…_thumb_stage.jpg
null
['9', '9', '9', '9']
null
null
null
null
null
Informational
Not targeted towards one group
Sexual Health
R_8kKVtju09j5o206
13
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
High school diploma or equivalent
Self-employed
null
Business/Finance
null
$50,000–$74,999
Single
null
Single, living with family
null
Yes
Prefer not to say
null
The message makes me more concerned about the health risks of untreated arthritis. - Scale: 1 (not at all) - 9 (extremely)
8.0
3.25
2.25
1.5
1.75
2.75
3.5
3.75
3.27
1.75
3.25
2.67
4.5
2.08
2.5
2.5
3.18
3.64
4.67
3.33
2.08
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['6', '4', '3', '7']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_17wz6W8TbJudSlt
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Libertarian
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
8.0
2
2
4
2.5
2.5
2.5
2.5
2
3
2.5
2.67
5
2.67
1.5
1.5
2.55
4.36
2
5.33
3.33
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['6', '9', '8', '5']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_5rtNG3tSDP8uqC5
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Government/Public Service
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
8.0
4.5
3
3
1.5
1
4.5
2.5
2.36
2
1.5
4
2
1.5
4
2
3.27
3.09
2
4
2.67
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['7', '7', '8', '5']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_8F9hKZbGqNuwzWy
12
moderate internal/external locus of control
18–24
Non-Binary/Third Gender
null
Female
null
Prefer not to say
null
Prefer not to say
null
Hispanic/Latino,White/Caucasian
English
English
null
Bachelor’s degree
Student
null
Student
null
Less than $25,000
Single
null
Single, living alone
null
Yes
Physical disability
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
3.0
2.5
3
2.5
3.5
3
1.25
2
2.18
2.5
2
4
4
3
3.5
2.25
2.27
3
2
1.33
2.67
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['7', '5', '6', '3']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_8QlrzdvdWqOMmBX
12
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Student
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
2.5
3.25
2.75
2.5
1.5
2.25
0.75
2.27
4
1.75
3.67
2.25
2.67
1.25
2.5
2.45
3
1.67
2.67
1.83
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_5M38S9MTrShXonL
15
moderate internal/external locus of control
35–44
Female
null
Female
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed part-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely)
5.0
2.5
2.75
1
3
2.25
2
2.5
3
3.75
1.5
4
3.5
3
1
3
2.36
2.91
2
2.67
1.67
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['9', '5', '9', '5']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_8Ks69AUtWzyN64t
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Education
null
$75,000–$99,999
Single
null
Single, living with family
null
No
null
null
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
1.0
2.75
2
3.25
2.5
3.25
2.5
4
2.91
2.5
1.75
4
3.5
2.75
3.75
2.75
2.64
3.73
3.33
4
2.92
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['8', '7', '2', '2']
Informational
Adolescent (12-17)
Substance Abuse
R_5QXH2l0TaOwbukx
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Single
null
Single, living alone
null
No
Visual impairment
null
In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
2.5
3.5
3.25
1.5
1.5
3
3.5
3.45
4.5
3.5
3.33
2.75
2.5
2.25
4
3.27
3.36
4
4
2.67
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['7', '6', '7', '9']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_72QFb9ynkNHyd7I
7
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Hinduism
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Single
null
Single, living with family
null
Prefer not to say
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
8.0
2.5
3
2
2.5
2.5
0.5
3.5
2.36
4
3.5
1.33
3
3
1.5
2.5
1.82
2.91
0.67
4
1.5
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['7', '8', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_7FE83PdMwWo66Eh
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Islam
null
Moderate
null
Hispanic/Latino
English
Arabic
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely)
9.0
3.25
3.25
3.75
3.5
2.5
2.25
1.5
2.36
3.75
2.25
4
1.5
3.25
1
2.5
2.73
2.27
1.67
3.67
2.67
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['8', '7', '8', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_7QhkOrBoQ2yVb1k
13
moderate internal/external locus of control
18–24
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
6.0
3
2.5
4
3.5
3
1
1.5
3.27
3.5
1.5
2.67
2
3.33
0.5
2
1.64
2.18
4.67
3.33
2.67
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['9', '8', '9', '8']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_5AXwmeKjKCH40YV
9
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
5.0
3.5
3
4
2.5
2
1
1.5
1.64
1.5
2.5
4
3
2
3
2
2.36
3.09
0.67
2.67
4
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['9', '5', '3', '8']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_6ewVDWdZnLfWP9k
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Prefer not to say
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
2
3.5
4
2.5
3.5
3.5
4.5
2.91
2
4.5
2.67
3
2.67
4.5
2.5
3.64
3.27
0.67
2.67
3
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['7', '7', '6', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_7CfKF31fb447pXr
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Visual impairment
null
In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful)
0.0
3.25
2.75
2
3.5
1.75
3.5
3.5
3
4
3.5
2.67
4
3.08
2.5
2.5
3.27
3.27
3.33
4
2.75
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['7', '6', '5', '3']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_7P7DtnWo9qSmR9e
9
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
6.0
3.5
2
2.5
4.5
1.5
2.5
2
2.73
4
3
4
2
3.33
3.5
2.5
3.09
3.45
2.67
4.67
2
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['8', '7', '7', '7']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_6Als5eMZzEWYaL7
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Business/Finance
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
Type in every thought that came to mind viewing this material.
Drug abuse is harmful to the body
3
3
2.5
1.5
2.5
1.5
2.5
3
3.5
2
3.33
2
2.5
2.25
2
2.18
2.36
3
4
2.25
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['8', '9', '9', '2']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_5GkrXreHMKPdz4M
16
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
2
2
3
2.25
2
1.25
3
2.09
2
1.75
3.33
2.75
2.08
2.25
3
2
2.91
1.67
2.33
1.42
Sexual Health
https://placeit-img-1-p.…_thumb_stage.jpg
null
['9', '9', '9', '9']
null
null
null
null
null
Informational
Not targeted towards one group
Sexual Health
R_6FRykZUG7XMJVjr
18
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
1.0
2.25
3.5
2.25
3.5
2
1.5
1.5
2.64
4
1.5
3.67
2.5
3.17
2.25
2.5
2.09
3.27
1.67
3.33
1.58
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['9', '9', '7', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_3kp644OKLWWtWIx
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Doctoral or professional degree
Self-employed
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
9.0
3
2
3
3.5
1.5
2.5
2.5
2.73
3
0.5
2.67
4
2.67
1.5
1.5
1.82
3.64
2
4
2
Mental Health
null
['9', '9', '9', '9']
null
null
null
null
null
null
null
null
null
R_3hFJWcipHcoRyRB
17
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
Prefer not to say
Visual impairment
null
In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
2.0
3
2.5
3.5
4.5
3.5
2.5
2.5
3.64
3.5
2.5
2.67
3
3.83
3
3
2.55
2.82
4.67
1.67
3.67
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['4', '4', '2', '3']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_2KYDEFuMCNvMjz9
11
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Independent
null
Hispanic/Latino
English
English
null
Bachelor’s degree
Unemployed
null
Education
null
$50,000–$74,999
Single
null
Single Parent with children
null
Prefer not to say
Mental health condition
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
7.0
3.5
2.5
3.5
1.5
3
2.5
1.75
2.18
2.5
2.25
4.33
3.75
2.33
1
2.75
2.91
3.18
1.67
1.67
2.5
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['6', '3', '5', '5']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_3wfjkV2Cu4WDcRz
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Islam
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
Yes
Chronic illness (e.g., diabetes, heart disease)
null
How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely)
6.0
2
1.5
2
4
4
2
2
1.64
3
2
3.33
2.5
3.67
2.5
1.5
2.36
1.82
0.67
2
1.67
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '7', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_7jPvsAENYKPJv6p
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$100,000–$149,999
Single
null
Single, living alone
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
8.0
2
3
3
2.5
3.5
2.5
2.5
2.73
2
1.5
2.67
3
2.67
4.5
2.5
2.18
2.18
3.33
1.33
2.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['8', '8', '7', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_5Fez12ha5FrHAHv
18
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, no children
null
No
null
null
In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
2.5
3
2.75
2.25
1
2.5
1.25
2.36
4.25
1.5
3.33
3.25
2.5
2.25
1.5
2.36
3.09
1.67
3.67
1.67
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['9', '8', '8', '1']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_7Q4lklAzQRzch7X
14
moderate internal/external locus of control
45–54
Male
null
Male
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
8.0
2
3
3
2.5
1.5
3.5
2.5
3.09
2
3.5
2.67
3
2
3.5
3.5
3.27
2.91
2
2.67
2.33
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['7', '8', '7', '6']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_66I8d8tj1oX5c4x
9
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely)
7.0
4
3
3
2.5
1.5
2.5
3
2.91
2
1.5
3.33
1
2
2.5
3
2.36
2.55
3.33
4.67
2
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['4', '7', '3', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_3VugyZgx7WMTmgh
13
moderate internal/external locus of control
18–24
Female
null
Female
null
None of the above
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
4.0
4
3
2.5
1
1.5
2.5
1.5
2.73
3
4
3.33
4
1.83
2.5
3
3.27
3.45
3.33
4
3.17
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['6', '7', '4', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_5eyzkm1ypaMShB7
7
low internal focus of control/high external locus of control
55–64
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
5.0
1.5
3.5
2
3.5
2.5
3.5
3
3.09
4.5
1.5
3.33
1
3.5
2
0.5
2.73
1.82
2
2.67
2.33
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['8', '2', '4', '7']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_5zFfm1oxxRxH7rj
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
Spanish
null
Master’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful)
2.0
3
3
3
1.5
1.5
1.5
1.5
2.73
3
1.5
4
3
2
1.5
1.5
2.18
3.27
2
4
2
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_7lAIKuBxIBGVnix
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Islam
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
8.0
3
5
3.75
4.5
1.5
1.5
2.5
4.18
1
1.75
4
3.25
2.33
4
1
2.27
2.64
3.33
3.33
2.42
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['8', '8', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_6TIoa0ZAGPNUHHb
17
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
High school diploma or equivalent
Self-employed
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
Less than $25,000
Single
null
Single Parent with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
1.0
3
3.25
2.5
3.25
2.75
1.5
1.5
2.55
3.75
1.25
4.67
3.5
3.25
1.25
1
2.27
2.73
1.67
2.67
1.92
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '8', '9', '8']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_5fE80zD4Rf2ejnZ
15
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Student
null
Student
null
$25,000–$49,999
Single
null
Single, living alone
null
Yes
Visual impairment
null
The message motivates me to not ignore arthritis symptoms. - Scale: 1 (not at all) - 9 (extremely)
8.0
1.5
4.5
1.75
2.5
2.5
2.5
2.75
3.27
2.5
1.5
3.33
2.25
2.5
1.25
3
2.36
3.36
1.67
4.67
1.83
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['9', '8', '8', '7']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_2oN420y06NxVtip
12
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Liberal
null
Asian,Black/African American,Hispanic/Latino
English
English
null
Some college, no degree
Self-employed
null
Education
null
$25,000–$49,999
Single
null
Single, living with family
null
Yes
Physical disability,Chronic illness (e.g., diabetes, heart disease),Hearing impairment,Mental health condition
null
The message motivates me to not engage in unsafe sexual behavior - Scale: 1 (not at all) - 9 (extremely)
9.0
3
3
2
3.5
2.5
3.5
1.5
2.73
4
2.5
4
5
3.33
4.5
3.5
3.27
4
2
1.33
2
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['5', '4', '4', '4']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_1OH4ONSq6bUfXep
18
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
Prefer not to say
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
6.0
2.25
2
3.25
2
1.75
1.5
1.5
2.09
3.5
1.25
2.33
3.5
2.42
2.25
2.5
1.64
3.45
1.67
3.33
2.58
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['5', '5', '5', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_5pnzPaBY0CIUqDh
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
Prefer not to say
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
5.0
3
2
3.75
2.5
3.5
2.5
3.25
3.36
2.25
3.5
4
2.5
2.75
0.5
2.75
3.27
2.82
4
2.67
3.25
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['6', '7', '6', '8']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_623izVs2gU5M7yZ
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Single
null
Single, living alone
null
Yes
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
3.5
3
2.75
1.5
1.5
2.5
2
2.91
4
0.5
4
4
2.33
4
3
2.18
3.45
4.67
4
2.25
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['6', '7', '8', '7']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition