Datasets:

ResponseId
stringlengths
17
17
locus_score
float64
6
20
locus
stringclasses
3 values
age
stringclasses
6 values
gender
stringclasses
4 values
gender_text
float64
assigned_birth
stringclasses
3 values
assigned_birth_text
float64
religion
stringclasses
8 values
religion_text
stringclasses
1 value
political_aff
stringclasses
7 values
political_aff_text
float64
race_ethnicity
stringclasses
22 values
prim_language
stringclasses
5 values
first_language
stringclasses
6 values
first_language_text
stringclasses
1 value
highest_education
stringclasses
7 values
employment_status
stringclasses
6 values
employment_status_text
float64
current_profession
stringclasses
12 values
current_profession_text
stringclasses
4 values
income
stringclasses
7 values
marital_status
stringclasses
6 values
marital_status_text
stringclasses
2 values
family_status
stringclasses
8 values
family_status_text
stringclasses
1 value
disability_binary
stringclasses
3 values
conditional_disability
stringclasses
27 values
vaccination
stringclasses
66 values
question
stringclasses
41 values
response
stringlengths
1
675
Creative Imagination
float64
1
5
Responsibility
float64
1
5
Intellectual Curiosity
float64
1
5
Depression
float64
0.5
4.5
Emotional Volatility
float64
0.5
4.5
Trust
float64
0.5
4.5
Productiveness
float64
0.5
4.5
Conscientiousness
float64
1.27
4.55
Anxiety
float64
1
5
Respectfulness
float64
0.5
4.5
Compassion
float64
1.33
5.33
Energy Level
float64
1
5
Negative Emotionality
float64
1.17
4.67
Aesthetic Sensitivity
float64
0.5
4.5
Assertiveness
float64
0.5
4.5
Agreeableness
float64
1.27
4.36
Extraversion
float64
1.27
4.55
Organization
float64
0.67
4.67
Sociability
float64
1.33
5.33
Open-Mindedness
float64
1.17
4
topic
stringclasses
8 values
media_path
stringclasses
35 values
mental_health
stringclasses
204 values
sexual_health
stringclasses
109 values
copd
stringclasses
389 values
chronic_disease
stringclasses
127 values
hiv
stringclasses
350 values
nutrition
stringclasses
270 values
substance_abuse
stringclasses
276 values
media_type
stringclasses
3 values
target_population
stringclasses
22 values
behavior_change
stringclasses
12 values
R_7MM1YcYys7iGslr
10
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Buddhism
null
Libertarian
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
Yes
Chronic illness (e.g., diabetes, heart disease),Mental health condition
null
How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely)
6.0
3
2.5
2
3
3.5
3
2
2.18
4
2.5
4
1.5
3.5
3
2.5
3.09
1.82
1.33
2
1.83
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['6', '9', '8', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_5Gx1SkzPVg9DnYD
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Some college, no degree
Employed full-time
null
Technology/Engineering
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
Yes
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
5.0
2.75
3
3.25
1.75
2.25
1.5
2
2.45
3.25
1.5
3.33
2.75
2.42
1.5
1.5
2
3
1.67
4
2.17
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['9', '9', '8', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_317mzgfHHgikYV0
13
moderate internal/external locus of control
18–24
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
Less than $25,000
Single
null
Single, living alone
null
No
Mental health condition
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
7.0
4.75
2.25
3.75
2.25
2.75
3.5
3.75
3
2
2.5
3.67
4
2.33
4.25
3.25
3.18
4.36
1.67
4.33
3.25
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_1d2N5XlemiQVHd7
20
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Government/Public Service
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
9.0
2.5
3
1.75
2
2
2.25
1.5
2.45
3.75
1.5
3.33
2.5
2.58
2.25
2.5
2.27
2.82
1.67
3
1.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_1biFdPo8y0gHN6N
17
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Prefer not to say
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Health risk on poor eating habits
2
4
3.5
4
2
2.5
2
2.82
2
1
3.33
2.5
2.67
3.5
1.5
2.18
2.36
3
1.33
2.5
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_7fvKLNBeX7CFmOB
11
low internal focus of control/high external locus of control
55–64
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
9.0
3
3
4
1.5
2
3
0.5
2.73
2
3.5
4
2.5
1.83
2.5
1.5
3.45
2.73
3.33
2.67
2.67
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['3', '7', '3', '3']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_6cEYKCiIjEjls3v
9
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Education
null
Prefer not to say
Married
null
Married/Partnered, no children
null
Prefer not to say
Prefer not to say
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
3
5
2
2
2.5
3
2.5
3.45
3
2.5
4.67
3
2.5
1.5
2
3.27
3.27
2
3.33
3
Sexual Health
https://placeit-img-1-p.…_thumb_stage.jpg
null
['4', '4', '4', '5']
null
null
null
null
null
Informational
Not targeted towards one group
Sexual Health
R_5D8sx007fcAdSKb
19
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
3
2.5
2
3
1.5
2.5
3.18
3.75
3.5
3.67
3.5
2.92
2.5
2.5
2.82
3.36
3
3
2.17
Smoking and COPD
https://theadamskilt.com…vertisement-.jpg
null
null
['9', '9', '9', '9']
null
null
null
null
Persuasive-Threat
Young Adults 18-24, Adolescent (12-17)
Smoking
R_1UfylFQhgtzREat
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Prefer not to say
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Business/Finance
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
How open are you to managing arthritis through recommended treatments in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
3
1.75
5
3
3.75
1.5
1.75
2.09
2.75
1.5
3.67
3.75
3.17
2.5
0.75
2.09
3
1.67
3.67
2.33
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['2', '4', '3', '3']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_16bu92RzLlyF5g1
17
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Single
null
Single, living with family
null
Yes
Physical disability,Chronic illness (e.g., diabetes, heart disease),Visual impairment
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
9.0
2.25
3
1.75
1.5
1.5
4.5
1.75
2.36
2.5
1.5
3.67
2.25
1.83
2.25
2.25
3.18
3.09
1.67
4
1.25
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['7', '6', '9', '8']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_1d2N5XlemiQVHd7
20
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Government/Public Service
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
3
1.75
2
2
2.25
1.5
2.45
3.75
1.5
3.33
2.5
2.58
2.25
2.5
2.27
2.82
1.67
3
1.33
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_5myfmKc1qQo9hzV
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
9.0
4
4
2
1.5
1.5
2.25
2
3.09
2.5
1.5
4
4
1.83
1
2.5
2.45
3.82
1.33
3.33
2.17
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['9', '8', '8', '1']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_7mxfMJHbO2wb88p
14
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Business/Finance
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely)
3.0
3.75
3.75
3
2.5
2.5
3.5
1.25
2.73
3.75
1.75
3.67
3
2.92
3.75
4
2.91
3.64
1.33
4.67
2.83
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['3', '2', '1', '5']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_12ihhV61DnqnPJx
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
2.0
3.25
2
4
2.5
2.5
2.5
3.5
2.36
2
2.5
4
4
2.33
2.5
2.5
2.91
3.27
2
4
2.75
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['8', '7', '8', '7']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_3dM5V9j1jYuDBDz
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
2
3.75
1.5
3.5
3
1.5
1.75
2.55
3.5
3
5.33
1
3.33
2.5
3.5
3.09
2.55
0.67
4
1.5
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['9', '8', '9', '9']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_5ScVVKovkOk5gkx
15
moderate internal/external locus of control
18–24
Male
null
Male
null
None of the above
null
Liberal
null
Black/African American
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
5.0
3
3
4
3.5
2.5
2.5
2.5
3.09
3
3.5
2.67
2
3
1.5
2.5
2.91
2
2
2
2.33
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['7', '4', '8', '4']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_6lnUp4OjGSkkhWR
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
2.0
3
2
2.75
2.5
1.5
1.5
4.25
3
3
2.5
2.67
3
2.33
2.5
2.5
2.18
3.27
3.33
2.67
2.92
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['7', '8', '8', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3jwXYLYz9886fKx
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
5.0
2.5
2
1
3
1.5
2
3
2.55
5
2.5
4
3
3.17
1.5
1.5
2.73
3.45
3.33
4.67
1.83
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['7', '4', '8', '7']
Informational
Adolescent (12-17)
Substance Abuse
R_23CPAe1czqE8JDb
13
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Self-employed
null
Arts/Entertainment
null
$25,000–$49,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
9.0
4
3.25
3.75
2
4
3.25
1.25
2.64
4
1.25
1.33
3.5
3.33
0.5
2.25
2
2.91
1.67
3.67
3.25
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['9', '9', '9', '1']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_6Rr3xEpH6U4O4Wd
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
5.0
4
4.5
2
3.5
3
2.5
1
3.45
2.5
3
3.33
3
3
1.5
1.5
2.91
3.27
3.33
4
2
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['4', '6', '6', '6']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_55g0xkuQksThOql
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Some college, no degree
Employed part-time
null
Other (please specify):
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely)
5.0
2.5
2.25
4
1
2.25
2
2.25
2.45
4.25
2.25
4.33
4
2.5
2
3
2.73
3.64
2.33
4.67
3.33
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['7', '5', '4', '3']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_12s7cPNJglqnqgj
16
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
3.0
2.25
3.5
2.25
3
2.5
1
1.25
2.45
3.5
0.5
3.33
2.5
3
1
3.25
1.45
2.55
1.33
2.33
1.83
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '9', '8', '9']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_54cKb2720obU3gd
13
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
8.0
2.25
3
3.75
2.5
1.25
2
3.25
2.55
2.5
2
4
3
2.08
2.25
1.25
2.55
3.36
1.67
5.33
2.58
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['8', '7', '8', '4']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_6uGB6qIbCQm2JgJ
13
moderate internal/external locus of control
45–54
Female
null
Female
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Hearing impairment
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
8.0
4
3
2.5
2
2
2
1.5
2
2.5
2
2.67
3
2.17
3
2
2.18
3.45
2
4
2.33
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['4', '7', '9', '3']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1QDB1PACZx5fJ3E
9
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Technology/Engineering
null
$50,000–$74,999
Single
null
Single, living with family
null
No
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
7.0
2
5
3.5
3.5
4.5
3.5
2.5
4.18
3
2.5
2.67
1
3.67
2.5
3.5
2.91
2.91
3.33
2.67
2.83
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['7', '8', '9', '1']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_7R00zkNWw71hfUt
16
high internal locus of control
35–44
Male
null
Male
null
None of the above
null
Conservative
null
White/Caucasian
English
English
null
Less than high school
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
2.0
2
4
2.25
2.5
2
2.5
2.25
3.36
4
3
2.67
3
2.83
2.5
3.25
2.73
3.09
2.67
3.67
3.08
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['9', '9', '5', '6']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_1nPGTzpNkxG7r6V
9
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
3.0
3.5
3
3
1.5
2.5
3
1.5
2.36
2
1.5
4.67
2.5
2
1
2.5
2.91
2.91
2
2
2.67
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '7', '6', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_5mn3HatfhiOBE5n
16
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is leaving arthritis untreated to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
3.5
3.5
3
2
3
1.75
1.75
2.45
3.25
2.75
3.67
3
2.75
2.75
2
2.64
2.36
1.33
2.67
2.75
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['9', '9', '9', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_3nV6c9ncEc7gisU
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
High school diploma or equivalent
Unemployed
null
Student
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
1.0
3.5
2
3.5
1.5
2.5
4
2.5
2.18
4.5
2.5
1.33
3
2.83
2.5
3.5
2.73
2.91
2.67
2.67
2.67
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['6', '5', '5', '4']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3dAg56tWkuQLnP2
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Hinduism
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
6.0
2.75
3.75
3.5
2.5
1.75
2.5
1.25
3.09
2.5
3
2.67
1.5
2.25
3.5
3
2.73
2.36
3.33
3.33
3.08
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['8', '5', '2', '2']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_5mTYSJfHlFxWyhb
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
9.0
2
3
3
2.5
4.5
1.5
2
2.91
3
2.5
2
2
3.33
3
1.5
2
2.55
2
2.67
1.83
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '7', '7', '4']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_7fUL3dyw3ICfay5
18
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Single, living with family
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
3.0
2.5
3
3.25
2
2
1.75
1.5
2.45
2.75
1.5
3.33
2.5
2.25
1.75
1.75
2.09
2.55
1.67
3
2
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_1WNEfeYzf1WYLzd
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely)
3.0
4.25
2
3
2.5
1.5
2.5
2
2.91
5
2
2
3
3
3.5
4.5
2.18
3.27
3.33
2.67
2.42
Mental Health
null
['7', '5', '9', '9']
null
null
null
null
null
null
null
null
null
R_1FrLjSQNehFUWZM
8
low internal focus of control/high external locus of control
45–54
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
9.0
3.5
3.5
3.5
1
3.5
0.5
1
2.91
3
2.5
4
2.5
2.5
2
2.5
2.18
3.27
2.67
3.33
2.83
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['2', '7', '9', '3']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_6rxujV27WJFlGUD
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
4.0
2
3
1
2.5
2.5
2.5
2.5
2.36
5
2.5
4
3
3.33
1.5
2.5
2.91
3.64
2
4
1.67
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['6', '5', '4', '5']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_16bu92RzLlyF5g1
17
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Single
null
Single, living with family
null
Yes
Physical disability,Chronic illness (e.g., diabetes, heart disease),Visual impairment
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
9.0
2.25
3
1.75
1.5
1.5
4.5
1.75
2.36
2.5
1.5
3.67
2.25
1.83
2.25
2.25
3.18
3.09
1.67
4
1.25
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['7', '6', '9', '8']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_54c65CPCfm61xzv
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
6.0
5
3
3
3
1.5
1.5
2
2.91
4.5
2
3.33
4.5
3
0.75
2.5
2.18
3.27
2
3.33
2.92
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['6', '3', '1', '8']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_3gSxw0u68N78t16
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely)
6.0
2
3.5
3
2.5
2.5
1.5
1.5
3.09
3
2
4.67
2
2.67
2
1.25
2.55
2.09
4
2
2.5
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['7', '6', '6', '7']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_59upiOsHI1rxNm3
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Prefer not to say
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
3
1.5
4
3
2.5
1.5
3.5
2
2.5
1.5
2.67
2
2.67
4.5
2.5
1.82
3.27
1.33
4
3
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_7faCOGEcqL2yl6p
11
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
Islam
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$100,000–$149,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
5.0
4
2.5
2.75
1.5
1.5
2
1.5
2.91
3
1
4
2
2
1.5
2
2.18
2
3.33
1.33
2.25
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['9', '9', '9', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_5m96fUmsGyoz7Gq
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Chronic illness (e.g., diabetes, heart disease)
['7', '8', '9', '8']
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
9.0
3.5
3.5
4
2.5
3
4.25
3.25
3.73
3
2.25
4
4
2.83
2.5
3
3.45
2.91
3.33
2
3.5
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_3meIo8BtP8AAF5q
8
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
4
3
2
1.5
1.5
2.5
1.5
2.73
3
1.5
4
3
2
2.5
2.5
2.55
2.55
2
2.67
2.33
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['6', '7', '8', '6']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_5i3s5FBegdWaHTX
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
7.0
4
4
4
1.5
1.5
3.5
2.5
2.73
5
2.5
2.67
2
2.67
2.5
3.5
2.91
2.55
2
2.67
2.33
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['7', '5', '7', '8']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_14h2cvsGap5ZjTH
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
8.0
4
2
3
1.5
2.5
3
2.5
2.55
4
1
2
3.5
2.67
2.5
2
2
3.09
4
4.67
2.67
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['4', '4', '8', '4']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_1aLjLlPN6INrnqd
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American,Native American/Alaska Native
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Widowed
null
Single Parent with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
3.0
4
3
1.75
1.5
2.5
1
1.5
2.82
2.5
1
4
1.5
2.17
3.5
2
1.82
2.45
3
2.33
1.92
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['7', '6', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_6yg9tYbZFTEdFnm
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Arts/Entertainment
null
$75,000–$99,999
Married
null
Married/Partnered, no children
null
No
Visual impairment
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
8.0
2.25
2.5
3.25
2.5
3
2.75
1.25
2.27
2.5
1.5
3.67
2.25
2.67
2.25
2.5
2.55
3.18
2
3.33
1.92
Mental Health
null
['9', '8', '9', '9']
null
null
null
null
null
null
null
null
null
R_7VBFatjNNX9o9Ox
13
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Associate’s degree
Student
null
Student
null
$25,000–$49,999
Single
null
Single, living with family
null
Yes
Physical disability
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
3.0
1.5
3.5
4
0.5
2
2.5
3
3.45
4
3
5.33
3.5
2.17
3
2
3.45
2.55
3.33
1.33
2.33
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['5', '7', '3', '7']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_6jx3Mu7JoHcAEtH
17
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
9.0
2.5
3
2.5
2
2.25
1.5
1.25
2.36
3
1.75
3.33
2.5
2.42
2.5
1.75
2.09
3
1.67
4
2.17
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['9', '9', '9', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_1ith7JMuh04D40S
13
moderate internal/external locus of control
35–44
Female
null
Prefer not to say
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
Prefer not to say
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
6.0
4
4
3.5
3
2.5
2
4
4.18
2.5
2.5
4
5
2.67
1.5
1.5
2.73
4.36
4
5.33
2.5
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '8', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_32FfohGUsdcxh0O
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Technology/Engineering
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
5.0
3
3
2
3.5
3.5
1.5
0.5
2
3
2.5
4
2.5
3.33
2.75
1.5
2.55
2.91
0.67
3.33
1.92
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['5', '7', '6', '5']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_3lWwtpxw6HfTlle
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Judaism
null
Independent
null
Black/African American
English
English
null
Master’s degree
Self-employed
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely)
8.0
3
3
3
1.5
1.5
1.5
1.5
2.73
3
1.5
4
3
2
1.5
1.5
2.18
3.27
2
4
2
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_5IuAJdz6plR9zVF
13
moderate internal/external locus of control
25–34
Male
null
Male
null
None of the above
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
4.0
2.25
2.5
3
2.5
0.5
3.5
1.25
2.55
1.75
2.5
2.67
3.5
1.58
2.75
2.75
2.91
4.09
2.33
4.67
1.83
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['5', '5', '4', '6']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_3goJviBEgAg7d81
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
2.0
3
3.5
3
2.5
2.5
2.5
3.5
2.91
4.5
3.5
5
2.25
3.17
1.5
1.5
3.55
2.82
2
3.33
3.33
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['7', '8', '7', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_1OH4ONSq6bUfXep
18
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
Prefer not to say
Single
null
Single, living alone
null
No
null
null
Type in every thought that came to mind viewing this material.
Smoking cigarettes is not good
2.25
2
3.25
2
1.75
1.5
1.5
2.09
3.5
1.25
2.33
3.5
2.42
2.25
2.5
1.64
3.45
1.67
3.33
2.58
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['5', '5', '5', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3d3F67zBd3r0SYx
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Islam
null
Apolitical/Not involved in politics
null
Hispanic/Latino
English
English
null
Associate’s degree
Self-employed
null
Government/Public Service
null
$75,000–$99,999
Single
null
Single Parent with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
3.0
2
5
3
2.5
3.5
3.5
2.5
3.82
3
2.5
4
4
3
1.5
2.5
3.27
3.64
2
2.67
3
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['6', '7', '7', '7']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_7uvzxdm90a0DI8g
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
4
3
3.5
4
2.5
2.5
3
3.27
2
2.5
2.67
2
2.83
3
2
2.55
2
2
1.33
3.33
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['5', '6', '6', '4']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_65R7TskFAsfU4yY
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
['9', '8', '9', '8']
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
5.0
2
2.25
3
2.25
0.75
0.5
2.5
2.64
2.75
1.75
4
2
1.92
3.5
1.5
1.91
2.82
2
3.67
1.67
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_7fkCLJIPLS7Purb
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Prefer not to say
null
Black/African American
English
English
null
Bachelor’s degree
Student
null
Student
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
8.0
2
3.25
3.5
2.25
2
1.25
3.25
3
3.75
0.75
3.67
2.25
2.67
1.25
1.75
1.73
3.27
3
5.33
1.92
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['7', '8', '8', '8']
Informational
Adolescent (12-17)
Substance Abuse
R_3QYgQZ3QKdl1VGR
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
In your opinion, how harmful is leaving arthritis untreated to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
3.5
4.25
1
1.5
3
2.5
3
3.64
4
3
1.33
4.5
2.83
3.5
3.75
2.36
4.55
3
4.33
1.83
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['9', '7', '9', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_8eVpGZ5jUh8gEQM
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
Hispanic/Latino
English
English
null
Associate’s degree
Employed full-time
null
Education
null
$25,000–$49,999
Married
null
Single, living with family
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
8.0
5
3
2
3.5
2
2.75
2.75
3.55
2.25
2
3.33
3
2.58
1
1
2.64
2.55
3.33
2
2.83
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['7', '8', '4', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_2Klu56Ppf1ngAim
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Prefer not to say
null
Moderate
null
Native American/Alaska Native
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$25,000–$49,999
Married
null
Married/Partnered, no children
null
No
null
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
9.0
3
4.75
2.5
1.5
1.5
2.75
1.5
3.55
1.5
1
2.67
3
1.5
0.5
1.25
2.09
2.45
2.67
1.33
2.17
Smoking and COPD
https://www.boredpanda.c…8ca8927__700.jpg
null
null
['9', '8', '7', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44)
Smoking
R_2U0jonmeM1IKLWX
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Some college, no degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
3
2
3
3.75
3.5
3.25
3.25
2.91
2
3.25
3.67
4
3.08
2.25
2.5
3.36
4
1.67
4
3.08
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['7', '8', '6', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_7eP6yAWHyohjSWR
16
high internal locus of control
55–64
Male
null
Male
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
9.0
3
3
1.5
3
1
2
1.5
2.36
2.5
0.5
3.33
4
2.17
1.5
1
1.82
3.27
2
3.33
2.17
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['2', '5', '2', '5']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_7qyPYGlMwqsFzGH
17
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Doctoral or professional degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$150,000 or more
Married
null
Single, living with family
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
1.0
2
3.25
3.5
3.5
2.25
2.25
1.25
2.45
3.5
1.5
2.33
2.25
3.08
1.5
2
2
2.64
1.67
2
3.17
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['7', '4', '8', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_1dJPe0ubsTXbPx6
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Prefer not to say
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Arts/Entertainment
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely)
9.0
2.75
3
2.5
2
3
1.5
1.5
2.27
4.75
1.5
3.67
2.75
3.25
1.25
3.5
2.09
2.91
1.67
3
1.83
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['9', '9', '9', '9']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_3meIo8BtP8AAF5q
8
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
7.0
4
3
2
1.5
1.5
2.5
1.5
2.73
3
1.5
4
3
2
2.5
2.5
2.55
2.55
2
2.67
2.33
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['6', '7', '7', '6']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_5cjwI2mqYyB8LBS
13
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Retail/Hospitality/Food Service
null
Less than $25,000
Single
null
Single, living with family
null
No
null
['8', '7', '6', '6']
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
2.0
1
4
1.5
2
4
1.5
2.5
2.36
4
2
4.67
1
3.33
2
2.25
2.55
2.27
0.67
2.67
1.33
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_7uyWcHcsEeK7AXD
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
6.0
3
4
2
1.5
3
0.5
2.5
2.73
3
1.5
3.33
3
2.5
2.5
0.5
1.64
2.55
2
2.67
2
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['7', '7', '7', '4']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_23m4NIewvIH5cT2
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Associate’s degree
Self-employed
null
Technology/Engineering
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
1
2
2.75
2.75
1.75
0.5
1.25
2.27
3.5
2.5
3.67
4.5
2.67
2
3.5
2.09
4.18
2
5.33
2.42
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['6', '9', '8', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_777t4dNb9aEzxhc
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Libertarian
null
Hispanic/Latino
English
English
null
Master’s degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
8.0
4
4
4
2.5
2.5
3.5
1.5
3.45
3
1.5
3.33
3
2.67
1.5
1.5
2.73
3.09
3.33
3.33
3.33
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['9', '8', '8', '9']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_6BaI4uLd1w1Ig3D
12
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Bachelor’s degree
Unemployed
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Single
null
Single, living alone
null
Yes
Hearing impairment
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
9.0
3.25
3.5
3.75
1.5
1.5
2.5
2.5
3.09
1.5
2.5
2.67
2
1.5
2
1.5
2.55
2.55
1.33
2.67
2.33
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['9', '9', '9', '9']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_2KYDEFuMCNvMjz9
11
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Independent
null
Hispanic/Latino
English
English
null
Bachelor’s degree
Unemployed
null
Education
null
$50,000–$74,999
Single
null
Single Parent with children
null
Prefer not to say
Mental health condition
null
The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely)
9.0
3.5
2.5
3.5
1.5
3
2.5
1.75
2.18
2.5
2.25
4.33
3.75
2.33
1
2.75
2.91
3.18
1.67
1.67
2.5
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['6', '3', '5', '5']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_7lAIKuBxIBGVnix
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Islam
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, no children
null
No
null
null
Type in every thought that came to mind viewing this material.
Mental health is something we must all take seriously.
3
5
3.75
4.5
1.5
1.5
2.5
4.18
1
1.75
4
3.25
2.33
4
1
2.27
2.64
3.33
3.33
2.42
Mental Health
null
['8', '9', '9', '9']
null
null
null
null
null
null
null
null
null
R_3kHSHj4I4nd7Gkk
18
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
2.5
3.75
2.5
1
2.5
1.25
1.5
2.64
3
1.5
3.33
2.25
2.17
1.25
0.5
1.91
2.73
1.33
4.33
1.75
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['8', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_6IXkO6T1apLY1NM
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Hispanic/Latino,White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
2.0
3.25
1.5
4.25
2.25
2.25
3.5
3
3.36
3
2.75
3.33
4.5
2.5
3.5
2
3.18
4
4.33
4
3.5
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['7', '6', '6', '6']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_6MhVg9QNwGLk6Ol
11
low internal focus of control/high external locus of control
45–54
Female
null
Female
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Mental health condition
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
4.0
3.5
2
3
2
2.5
2.5
3
2.36
2
0.5
2.67
2.5
2.17
1.5
2.5
1.82
2
2.67
1.33
2.83
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '2', '5', '6']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_7jZ3v6RjttNgwGW
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
4
4
2
2.5
4.5
1.5
4.25
3.36
3
1.5
1.33
3
3.33
2.5
2.5
1.45
3.27
2
2.67
2.33
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['8', '9', '8', '8']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_6X7wZ4XsMyqUUJH
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Multi-generation family (e.g., with parents, grandparents, or extended family)
null
No
Mental health condition
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
8.0
2.75
3.25
3
3.75
2.75
1.5
3.75
3.45
2
1.5
4
3.25
2.83
2.25
3
2.18
3.36
4
4.67
2.5
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['6', '6', '6', '7']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_81mqvN2lUccHWIq
11
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed part-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
3.0
2.75
3.25
3.5
2.75
2.75
2.5
2.5
2.73
1
2.25
4
2
2.17
1.5
4
2.82
2.73
1.67
1.33
2.75
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['8', '8', '7', '5']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_5KtkE2QYxcd128h
17
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
8.0
2
2
4
2.5
1.5
4.5
0.5
2.36
4
1.5
1.33
3
2.67
1.5
2.5
2.55
2.55
3.33
2.67
2.67
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['7', '6', '8', '4']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_6gQIEd9c8Le617b
9
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
None of the above
null
Conservative
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
6.0
5
4
3
2.5
2.5
2.5
0.5
2.73
3
1
2
4
2.67
4.5
2
1.82
3.82
2
4
3
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['5', '4', '3', '6']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_2BbnAABE5KhHrAh
12
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
8.0
3
2
2
3
1.5
1.5
3.5
2.73
3
2.5
4
2
2.5
1.5
0.5
2.55
1.82
0.67
1.33
1.67
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['5', '6', '5', '7']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_3hSjbNmxn8ehWJV
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Single
null
Multi-generation family (e.g., with parents, grandparents, or extended family)
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
8.0
4.5
3
2.75
1.75
2
4
2.5
3.36
2
1.75
3.33
3
1.92
1.5
4
3
3.27
3
3.33
2.42
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['7', '6', '7', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_20sZPpc66vhHlN7
9
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
Yes
Visual impairment
null
The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely)
7.0
2.5
3
5
2.5
2.5
3.5
3.5
3.09
4.5
2
4.33
4
3.17
2.5
2.5
3.18
3.27
3.33
4
3.17
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['7', '8', '8', '5']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_50O7EjVWqQCkJwo
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
8.0
2.75
2.75
3
2.5
2.5
2.5
2.25
2.64
2
1.25
4
3
2.33
1.25
3.25
2.45
3.18
1.67
4
2
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['7', '7', '7', '8']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_52X77QMLeZGKIl7
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
5.0
3.5
3
4
2.5
2.5
3.5
3.5
3.64
2.5
3.5
3.33
3.5
2.5
4
3
3.45
3.45
4
3.33
3.67
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['8', '8', '8', '8']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_7VfKmy6twZIXgat
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
7.0
4
4.5
2.5
1
2.5
2.5
2
3.09
5
3
4.67
1.5
2.83
1.5
1
3.27
2.55
2
4
2.17
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['7', '6', '5', '5']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_6cZe4Jvug2ADKE3
8
low internal focus of control/high external locus of control
45–54
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
7.0
3
4.5
3.5
2
2
2.5
3
3.45
1.5
2.5
4.67
1.5
1.83
2
3.5
3.09
3.09
3.33
2.67
3
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['8', '4', '7', '5']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_1hxnRXbDLO3lBDW
8
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Hinduism
null
Moderate
null
Black/African American
French
French
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Widowed
null
Single, living with family
null
Yes
Visual impairment
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
4.0
3.5
3
2.5
2.5
2.5
2.5
1.5
2.18
4.5
1
4.67
4
3.17
1.5
3.5
2.55
3.82
2.67
3.33
2.33
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['3', '4', '5', '6']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_317mzgfHHgikYV0
13
moderate internal/external locus of control
18–24
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
Less than $25,000
Single
null
Single, living alone
null
No
Mental health condition
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
8.0
4.75
2.25
3.75
2.25
2.75
3.5
3.75
3
2
2.5
3.67
4
2.33
4.25
3.25
3.18
4.36
1.67
4.33
3.25
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['9', '9', '9', '1']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_5aaB1Zfy9W6eDz4
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
6.0
2.25
2.25
3
1.5
4
2.5
3
2.09
2.5
2
2.67
2.5
2.67
2.25
1.75
2.36
2.73
1.33
3
2
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['9', '6', '7', '9']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_3pLl5jHFdHKp14X
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
6.0
3
4
2
1.5
2
2.5
1.5
2.36
2
2.5
1.33
4
1.83
0.5
3.5
2.18
3.27
2
2.67
2
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['6', '6', '5', '8']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_62FI8lzCNNoGK6H
10
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Business/Finance
null
Less than $25,000
Divorced
null
Single Parent with children
null
No
Chronic illness (e.g., diabetes, heart disease),Mental health condition
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
9.0
3
2
4
0.5
2.5
1
2.5
3.09
5
3
1.33
3
2.67
1.5
2.5
1.82
3.27
3.33
2.67
2.33
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['6', '8', '9', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_4RatJiHSwnuzbQc
10
low internal focus of control/high external locus of control
45–54
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely)
5.0
2
3
2.5
4.5
2.5
3.5
1
1.82
1
2
4
3
2.67
2.5
2
3.09
2.73
0.67
2.67
3.17
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['8', '6', '5', '4']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_6sTHqQv6j4lt4IC
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
['9', '2', '1', '1']
How open are you to getting recommended vaccinations in the future? - Scale: 1 (not at all)-9 (extremely)
7.0
4
3
2.5
1.5
3.5
1.25
2.5
2.55
2.5
3.25
3.67
1.25
2.5
2.5
1.25
2.64
2.09
2.67
3
3.17
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_6zMAsrx3w5KBwFc
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Libertarian
null
Hispanic/Latino
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
9.0
3
3.5
3
2
2.5
2
2.5
2.73
2.5
3
4.67
3
2.33
2.5
2
3.09
2.36
1.33
1.33
2.33
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '9', '8', '8']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_2KYDEFuMCNvMjz9
11
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Independent
null
Hispanic/Latino
English
English
null
Bachelor’s degree
Unemployed
null
Education
null
$50,000–$74,999
Single
null
Single Parent with children
null
Prefer not to say
Mental health condition
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
6.0
3.5
2.5
3.5
1.5
3
2.5
1.75
2.18
2.5
2.25
4.33
3.75
2.33
1
2.75
2.91
3.18
1.67
1.67
2.5
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['6', '3', '5', '5']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_60i82tez53o5Q09
12
moderate internal/external locus of control
45–54
Male
null
Male
null
Islam
null
Conservative
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
3
4
3.25
2
0.5
2.5
1.75
3.09
2.75
1.25
3.67
3
1.75
1.5
1.25
2.36
3.27
1.67
4.33
2.25
Mental Health
null
['8', '8', '8', '7']
null
null
null
null
null
null
null
null
null
R_8QFil6DRgLJy8oB
10
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
6.0
2.75
3
2.75
1.5
1.5
1.25
2.5
2.36
4
1.25
2.67
2.25
2.33
2.5
2.5
1.64
3.27
2
3.67
2.33
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_8fyfQbDsSOMl1DB
9
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed part-time
null
Education
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
6.0
2
2.5
3
2.5
1.5
0.5
0.5
2.18
2
2.5
2.67
2
2
0.5
1.5
1.82
2.91
2
4
2
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['1', '1', '2', '5']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition