Datasets:

ResponseId
stringlengths
17
17
locus_score
float64
6
20
locus
stringclasses
3 values
age
stringclasses
6 values
gender
stringclasses
4 values
gender_text
float64
assigned_birth
stringclasses
3 values
assigned_birth_text
float64
religion
stringclasses
8 values
religion_text
stringclasses
1 value
political_aff
stringclasses
7 values
political_aff_text
float64
race_ethnicity
stringclasses
22 values
prim_language
stringclasses
5 values
first_language
stringclasses
6 values
first_language_text
stringclasses
1 value
highest_education
stringclasses
7 values
employment_status
stringclasses
6 values
employment_status_text
float64
current_profession
stringclasses
12 values
current_profession_text
stringclasses
4 values
income
stringclasses
7 values
marital_status
stringclasses
6 values
marital_status_text
stringclasses
2 values
family_status
stringclasses
8 values
family_status_text
stringclasses
1 value
disability_binary
stringclasses
3 values
conditional_disability
stringclasses
27 values
vaccination
stringclasses
66 values
question
stringclasses
41 values
response
stringlengths
1
675
Creative Imagination
float64
1
5
Responsibility
float64
1
5
Intellectual Curiosity
float64
1
5
Depression
float64
0.5
4.5
Emotional Volatility
float64
0.5
4.5
Trust
float64
0.5
4.5
Productiveness
float64
0.5
4.5
Conscientiousness
float64
1.27
4.55
Anxiety
float64
1
5
Respectfulness
float64
0.5
4.5
Compassion
float64
1.33
5.33
Energy Level
float64
1
5
Negative Emotionality
float64
1.17
4.67
Aesthetic Sensitivity
float64
0.5
4.5
Assertiveness
float64
0.5
4.5
Agreeableness
float64
1.27
4.36
Extraversion
float64
1.27
4.55
Organization
float64
0.67
4.67
Sociability
float64
1.33
5.33
Open-Mindedness
float64
1.17
4
topic
stringclasses
8 values
media_path
stringclasses
35 values
mental_health
stringclasses
204 values
sexual_health
stringclasses
109 values
copd
stringclasses
389 values
chronic_disease
stringclasses
127 values
hiv
stringclasses
350 values
nutrition
stringclasses
270 values
substance_abuse
stringclasses
276 values
media_type
stringclasses
3 values
target_population
stringclasses
22 values
behavior_change
stringclasses
12 values
R_6DK8gVWynwkP2lb
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Prefer not to say
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
8.0
3
1.75
4
2.25
2
2
2.5
2.64
2.25
3.25
3.33
3.75
2.17
2
1.5
2.82
3.09
3.33
3.67
2.5
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['5', '3', '2', '4']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_7KTPYg94K6m5pXG
18
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Government/Public Service
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
8.0
1.5
2.5
3.25
2.25
2.75
1.5
1.25
2.64
3.5
3
1.33
3.25
2.83
0.5
2.5
2
3
2.67
4
2.58
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_18zxZRja41Vcyu5
16
high internal locus of control
25–34
Male
null
Male
null
None of the above
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
Visual impairment
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
7.0
3.75
3.25
3
0.75
2.5
3.25
1.75
2.64
3.5
1.25
2
1.75
2.25
0.5
3
2.18
2
1.67
1.67
2.58
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_1MT0uiowWSfhyVN
8
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
7.0
2
4
5
2.5
2.5
0.5
2.5
3.82
3
1.5
2.67
4
2.67
1
2.5
1.45
3.64
3.33
2.67
3.17
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['7', '6', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_1jrLgDQcA8tG8Xg
10
low internal focus of control/high external locus of control
25–34
Female
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Self-employed
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Single, living with family
null
No
Chronic illness (e.g., diabetes, heart disease),Mental health condition
null
How open are you to managing arthritis through recommended treatments in the future? - Scale: 1 (not at all)-9 (extremely)
6.0
3.5
1
1
2.5
1.5
2.5
2
1.82
3
2.5
1.33
2.5
2.33
2.5
0.5
2.18
2.36
0.67
2.67
2.17
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['6', '9', '9', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_3wGwYio7uNmMEpz
9
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
7.0
3.5
4
3
1.5
2.5
2
3
3.64
5
1
2.67
2.5
3
2.5
3.5
1.82
2.55
4.67
2
2.83
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['5', '2', '6', '2']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_8DH01kat7om3yTj
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
2.0
3
2.75
2
2.25
2.5
2.25
1.5
1.91
3.75
3
2.67
3.25
2.83
4
1
2.64
2.73
2
3.67
2.5
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['6', '7', '7', '7']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_7qeCRXq3wg5TVAB
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
Yes
Chronic illness (e.g., diabetes, heart disease),Mental health condition
null
The message makes me more concerned about the health risks of unsafe sexual practices - Scale: 1 (not at all) - 9 (extremely)
5.0
2
3
1
1
2
3.5
1.5
2.36
4
2
4
2
2.33
1
2.5
3.09
2.55
0.67
4
1.83
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['8', '7', '8', '8']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_3QLzViSynDeF58z
13
moderate internal/external locus of control
35–44
Male
null
Male
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
6.0
2
4
4.5
3
2.5
4
3
3.64
3
1.5
2.67
1.5
2.83
1.5
2.5
2.73
3.27
3.33
4.67
2.17
Smoking and COPD
https://theadamskilt.com…vertisement-.jpg
null
null
['6', '5', '4', '5']
null
null
null
null
Persuasive-Threat
Young Adults 18-24, Adolescent (12-17)
Smoking
R_5CULGcw6oe4Cy9B
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Prefer not to say
null
Conservative
null
Hispanic/Latino
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
8.0
4
2.5
5
3
2
1.5
2.5
2.55
2
1.5
4
3.5
2.33
4.5
1.5
2.18
3.09
2
2.67
4
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '8', '9', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_6edXZPxNLCa9NHB
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Unemployed
null
Unemployed/Looking for work
null
Less than $25,000
Married
null
Married/Partnered, no children
null
No
null
null
Type in every thought that came to mind viewing this material.
The material makes me to understand that my mental health is important
3
4.25
1
2.5
3.5
3
2
2.55
3
1
4
1
3
1
4.5
2.55
2.27
1.67
1.67
1.5
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['7', '7', '8', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_5ScVVKovkOk5gkx
15
moderate internal/external locus of control
18–24
Male
null
Male
null
None of the above
null
Liberal
null
Black/African American
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
7.0
3
3
4
3.5
2.5
2.5
2.5
3.09
3
3.5
2.67
2
3
1.5
2.5
2.91
2
2
2
2.33
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['7', '4', '8', '4']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_7f3rA7ZYH8JIQld
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Islam
null
Libertarian
null
Hispanic/Latino
English
English
null
Associate’s degree
Self-employed
null
Arts/Entertainment
null
Prefer not to say
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
3.0
2
3.5
5
1.5
4.5
2.5
3.5
2.73
2
2.5
2.67
2.5
2.67
1
1.5
2.55
2.91
1.33
3.33
2.83
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['8', '8', '8', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_5ePjIaq105DLyZd
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
3.5
4.5
4
2.5
3
2
1.5
2.82
4.5
2.75
2
2.5
3.33
2
3
2.27
3.64
1.67
5.33
2.33
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '9', '9', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_2aqOsaxTonLPonN
16
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Arts/Entertainment
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
['9', '1', '9', '9']
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
2.25
3
3
1.5
2.25
2.25
1.5
2.82
3.75
1.75
4.67
3.25
2.5
2.25
2.75
2.73
3.36
3
3.67
1.67
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_8kKVtju09j5o206
13
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
High school diploma or equivalent
Self-employed
null
Business/Finance
null
$50,000–$74,999
Single
null
Single, living with family
null
Yes
Prefer not to say
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
6.0
3.25
2.25
1.5
1.75
2.75
3.5
3.75
3.27
1.75
3.25
2.67
4.5
2.08
2.5
2.5
3.18
3.64
4.67
3.33
2.08
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['5', '5', '4', '7']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_72DXCFzx695D2pK
16
high internal locus of control
25–34
Female
null
Female
null
None of the above
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
8.0
2.5
4.5
2.5
2.5
2
2.5
1
2.64
3.5
2.5
2.67
2
2.67
3
2.5
2.55
2.91
1.67
4
3.17
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['8', '7', '2', '8']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_2xxYKlCsynjUDQW
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Single, living with family
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
9.0
2.75
3.5
2.75
2.5
2
2.25
1.5
2.64
3
1.25
3.67
2.25
2.5
1.75
1.75
2.27
2.18
1.67
3.33
1.75
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_8gI5Qs7PKQ0SqhE
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Libertarian
null
Hispanic/Latino,White/Caucasian,Native American/Alaska Native
English
English
null
Less than high school
Unemployed
null
Business/Finance
null
Less than $25,000
Married
null
Married/Partnered, no children
null
Yes
Physical disability,Visual impairment,Mental health condition,None
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
5.0
2
2
3
2.5
0.5
3.5
4.5
2.73
4
2.5
4
3
2.33
3.5
3.5
3.27
2.91
2
2.67
2.33
Smoking and COPD
https://www.boredpanda.c…44b7b94__700.jpg
null
null
['4', '5', '5', '4']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_1rGgB0CGoEU4E6q
17
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
9.0
3
5
1.75
0.5
2
2.5
3.5
3.45
3
2.5
2.67
4
1.83
1
2.75
2.55
3.73
2
3.33
1.75
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_3YahZFY3wXZaCaI
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed part-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
6.0
2
3
2
2.75
2
2.5
2.25
2.82
3
3.5
4
3
2.58
1
2.5
3.27
4
2
5.33
1.5
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['4', '6', '7', '5']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_8wp3OBAkkMV1MBe
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Libertarian
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Business/Finance
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
7.0
5
2.25
2
2.5
2.5
1.5
3
3
2
3
4.67
2.5
2.33
3
2
2.91
2.73
4.67
3.33
2.83
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['5', '8', '3', '3']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_8kKVtju09j5o206
13
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
High school diploma or equivalent
Self-employed
null
Business/Finance
null
$50,000–$74,999
Single
null
Single, living with family
null
Yes
Prefer not to say
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
5.0
3.25
2.25
1.5
1.75
2.75
3.5
3.75
3.27
1.75
3.25
2.67
4.5
2.08
2.5
2.5
3.18
3.64
4.67
3.33
2.08
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['7', '6', '4', '3']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_7Yh0QE0XVMxDj5O
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
2
2.25
1
2.5
1.5
1.5
4.5
3.09
2.75
2.5
1.33
3.75
2.25
3.5
2.5
1.82
3.73
3
3.33
1.67
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['8', '9', '8', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_5qg73rARAbdE8I6
12
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
High school diploma or equivalent
Student
null
Education
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
5.0
2
2
1.75
1.5
2.5
2.5
1
2.55
4.5
2.5
4
2.5
2.83
2.5
4
2.91
3.45
3.33
4.67
2.25
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['5', '5', '5', '4']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_2kzCHhN4m2lSYIm
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Technology/Engineering
null
Less than $25,000
Married
null
Single, living with family
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
2.0
2
4
3
3.5
2.5
3
2.5
4.18
2
3.5
1.33
3.5
2.67
2.5
1.5
2.73
3.45
4.67
4
2.67
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['8', '8', '7', '8']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1h6CzQ7Q54XAAX1
8
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
8.0
4
3.5
3
2.5
1.5
2
3.5
3.27
1.5
1.5
3.33
2.5
1.83
2
3.5
2.18
2.36
3.33
1.33
3.5
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['7', '8', '4', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_4MT0irmByWOw4f4
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
8.0
1
4
2
2.5
3.5
2.5
2.5
3.82
2
4.5
4
3
2.67
4.5
2.5
3.64
2.55
3.33
2.67
2
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['7', '6', '7', '8']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_8ODjNDr8MytEnQF
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Judaism
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
['8', '9', '9', '9']
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
8.0
4
2
5
3.5
2.5
0.5
3.5
2.36
3
1.5
2.67
3
3
0.5
1.5
1.45
2.91
2
2.67
3.33
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_6cZe4Jvug2ADKE3
8
low internal focus of control/high external locus of control
45–54
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
9.0
3
4.5
3.5
2
2
2.5
3
3.45
1.5
2.5
4.67
1.5
1.83
2
3.5
3.09
3.09
3.33
2.67
3
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['8', '4', '7', '5']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_3aXr7ibp6kgasP0
13
moderate internal/external locus of control
35–44
Female
null
Female
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Body Image: Weight gain and obesity make me unhappy with my appearance and affect my self-confidence.
3
3.5
3.5
2.5
3
2.5
3
2.73
5
2.5
4
2.5
3.5
2.5
2.5
2.91
3.45
2
4
2.5
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['3', '4', '5', '5']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_5GkrXreHMKPdz4M
16
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
9.0
2
2
3
2.25
2
1.25
3
2.09
2
1.75
3.33
2.75
2.08
2.25
3
2
2.91
1.67
2.33
1.42
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['8', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_7r1faHDBQkUlXZ4
14
moderate internal/external locus of control
55–64
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
5.0
3.5
1
3.5
2.5
2
1.5
1.5
2.18
2
2
3.33
4
2.17
2
3
2.18
4.55
2.67
5.33
2.5
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['7', '6', '7', '3']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_5cjwI2mqYyB8LBS
13
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Retail/Hospitality/Food Service
null
Less than $25,000
Single
null
Single, living with family
null
No
null
['8', '7', '6', '6']
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
2.0
1
4
1.5
2
4
1.5
2.5
2.36
4
2
4.67
1
3.33
2
2.25
2.55
2.27
0.67
2.67
1.33
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_124iw4SkO8rMQ7i
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
3.0
1.5
2.5
4
0.5
2.5
4.5
4
3.27
3.5
2.75
3.33
4
2.17
2
4.5
3.55
3.45
2.67
2
3
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['9', '9', '9', '1']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_1QDB1PACZx5fJ3E
9
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Technology/Engineering
null
$50,000–$74,999
Single
null
Single, living with family
null
No
Chronic illness (e.g., diabetes, heart disease)
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
1.0
2
5
3.5
3.5
4.5
3.5
2.5
4.18
3
2.5
2.67
1
3.67
2.5
3.5
2.91
2.91
3.33
2.67
2.83
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['7', '8', '9', '1']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_1PJtjfWz04wmPmx
13
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
High school diploma or equivalent
Employed part-time
null
Education
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
1.0
2
4
3
1.5
1.5
4.5
3.5
4
3.5
2.5
2.67
5
2.17
2.5
4
3.27
3.82
2.67
1.33
2.67
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['6', '8', '7', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_148JoPo7ZjstNHV
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely)
7.0
4
1
3
2.5
3.5
4.5
2.5
2.73
3
1.5
2.67
2
3
2.5
2.5
2.91
2.55
3.33
4
2.67
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['5', '5', '7', '8']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_7uyWcHcsEeK7AXD
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
6.0
3
4
2
1.5
3
0.5
2.5
2.73
3
1.5
3.33
3
2.5
2.5
0.5
1.64
2.55
2
2.67
2
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '8', '6', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_3p4Q5xsQz8kBKGk
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
Asian,Black/African American,Hispanic/Latino
English
English
null
Some college, no degree
Self-employed
null
Healthcare/Medical
null
$25,000–$49,999
Married
null
Single Parent with children
null
Yes
Physical disability,Mental health condition
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
4.0
4
4
3
2.5
3.5
1.5
1.5
2.73
1
2.5
2.67
3
2.33
2.5
2.5
2.18
2.55
3.33
2.67
3.33
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['4', '5', '5', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_6X1mMc4jE1TT6Wg
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Student
null
Student
null
Prefer not to say
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
3.5
3
2.75
1.5
1
2.5
1.5
2.82
3.75
4
4.33
2
2.08
2.5
2.5
3.55
2.91
2.33
2.67
3.75
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['9', '8', '8', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_6r4MNpSLgFJI5zP
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
Physical disability,Visual impairment
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
6.0
2.5
3.5
3.5
1.25
3
4.5
2
3.36
1.75
3
2
1.5
2
2.25
1.5
3.27
2.27
3
3.67
2.08
Mental Health
null
['8', '8', '8', '9']
null
null
null
null
null
null
null
null
null
R_102FpuewYOT1Jfj
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Less than high school
Unemployed
null
Student
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely)
8.0
2
2.5
3.25
0.75
1.75
3.5
1
2.55
2.5
1
3
3
1.67
2.75
2.5
2.45
3.64
2.67
4
2.67
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['3', '2', '1', '1']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_35AWeijPh7hfCrl
12
moderate internal/external locus of control
35–44
Female
null
Female
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
7.0
3
3
2.5
1.5
2.5
1
1.5
2.73
1.5
4
4
2
1.83
3
1.5
2.91
2.55
2
2.67
3
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['8', '3', '5', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_3Sv0PCV2qPoyHMl
14
moderate internal/external locus of control
25–34
Female
null
Female
null
None of the above
null
Libertarian
null
Black/African American
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
Yes
Hearing impairment
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
5.0
2.5
2
3
3
2
2.5
2.5
2
1.5
3.5
4
2.5
2.17
2
3.5
3.27
3.45
2
5.33
2.67
Sexual Health
https://placeit-img-1-p.…_thumb_stage.jpg
null
['9', '6', '5', '7']
null
null
null
null
null
Informational
Not targeted towards one group
Sexual Health
R_3C5naRd6KxUZkhH
17
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
1.0
1.75
3
2.5
3.25
1.5
1.75
1.75
2.64
3.5
2.25
2.67
3.5
2.75
1.5
1.75
2.18
3.45
2
4.33
2.75
Mental Health
null
['7', '8', '4', '6']
null
null
null
null
null
null
null
null
null
R_6ewVDWdZnLfWP9k
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Prefer not to say
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
7.0
2
3.5
4
2.5
3.5
3.5
4.5
2.91
2
4.5
2.67
3
2.67
4.5
2.5
3.64
3.27
0.67
2.67
3
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['7', '7', '6', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_1vPzSgRoel8Upzj
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Single
null
Single Parent with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
3
2.75
2.5
2.25
1.75
1.5
2.45
3.5
1.5
3
2.25
2.75
1.25
1.25
2
2.45
1.67
3
1.92
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_3YahZFY3wXZaCaI
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed part-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
3.0
2
3
2
2.75
2
2.5
2.25
2.82
3
3.5
4
3
2.58
1
2.5
3.27
4
2
5.33
1.5
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['5', '6', '3', '5']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_5qptiLE5YehEhCQ
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Single, living with family
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
3.0
2
3
3
0.5
1.5
2.5
3
2.55
4
1.5
2.67
4
2
2.5
2.5
2.18
4.36
2
5.33
2.67
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['7', '8', '8', '7']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_3CRc8bL3hHlpj5D
17
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed part-time
null
Student
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
2.0
2.5
4
2.5
3
3
0.75
1.5
2.82
3.25
1.5
3.33
1.75
3.08
1.25
2.5
1.73
2.73
1.67
3
1.92
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_6UVpf1YNoe77ylh
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
7.0
3
3
4
3.5
1.75
3.5
3.5
2.36
1
2.5
2.67
4
2.08
0.5
2.5
2.91
3.64
0.67
5.33
2.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['9', '8', '7', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_78VhKBSNKsHhfI5
15
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Some college, no degree
Student
null
Student
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
Type in every thought that came to mind viewing this material.
Substance abuse
1.75
3
3.5
2
2.5
3.75
2.5
3.55
2
1.25
3.67
2.75
2.17
4
3.25
2.82
3.55
4.33
3.67
2.92
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['9', '8', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_8zDbTP8RvR098Hw
16
high internal locus of control
25–34
Female
null
Female
null
Prefer not to say
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
8.0
4
3.5
3
2.5
0.5
3
2.5
2.73
2
3.25
3.33
4
1.67
2.5
1.5
3.18
3.27
1.33
2.67
3.33
Substance abuse
Unknown
null
null
null
null
null
null
['2', '1', '1', '8']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_7AYq0qJ5Pth3mj7
14
moderate internal/external locus of control
55–64
Female
null
Prefer not to say
null
None of the above
null
Prefer not to say
null
Black/African American
Arabic
English
null
High school diploma or equivalent
Unemployed
null
Business/Finance
null
Less than $25,000
Divorced
null
Multi-generation family (e.g., with parents, grandparents, or extended family)
null
Prefer not to say
Hearing impairment
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
3.0
2.25
3.75
4.25
1.5
2
3
1.75
2.91
4.25
2.75
3
2
2.58
1.75
1.75
2.91
3.27
1.33
5
2.75
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['6', '5', '2', '2']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_2aqOsaxTonLPonN
16
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Arts/Entertainment
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
3.0
2.25
3
3
1.5
2.25
2.25
1.5
2.82
3.75
1.75
4.67
3.25
2.5
2.25
2.75
2.73
3.36
3
3.67
1.67
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['9', '9', '9', '1']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_5dLz4L8SRzQBBFJ
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
2.75
2.75
3
1.5
2.5
2.5
1.25
2.36
4
1.75
3.67
3.5
2.67
2
3.5
2.55
4
1.33
4.67
2.42
Substance abuse
Unknown
null
null
null
null
null
null
['8', '8', '8', '7']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_3I9MzRUwAKQ5cn1
14
moderate internal/external locus of control
55–64
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
7.0
4
3
4
2.5
1
1.5
1.5
2.55
3
2
4.67
4.5
2.17
2.5
1.5
2.55
3.82
2.67
4
3
Mental Health
null
['7', '8', '4', '3']
null
null
null
null
null
null
null
null
null
R_1nimbBZ8vb9Zcm5
14
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
Yes
Visual impairment,Mental health condition
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
6.0
4
4
2
1.5
3
2.5
3.5
3.45
3
3
4
4
2.5
0.5
2.5
3.09
2.91
3.33
1.33
2.33
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['8', '9', '7', '9']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_3KpaynUtL94tzdP
9
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
5.0
3.5
3.5
3
3.5
1
1.5
3
3.45
3.5
1.5
2.67
2.5
2.67
2.5
4
1.82
3.64
3.33
4
1.83
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['6', '4', '8', '7']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_3kOJndnKeLwMYoG
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
3.0
3.25
2.25
3.5
2
3.5
2.5
0.75
2.36
4.75
2.5
3.33
2.5
3.42
2.5
1.5
2.73
2.18
2.67
3.33
3.58
Smoking and COPD
https://www.boredpanda.c…44b7b94__700.jpg
null
null
['7', '6', '5', '4']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_624szpUs7MG7vbv
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Prefer not to say
null
Native American/Alaska Native
English
English
null
Bachelor’s degree
Employed part-time
null
Technology/Engineering
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
7.0
2
3
1.75
1.5
2.5
1.5
2.25
2.27
3.75
1
5.33
3.75
2.58
0.5
0.5
2.36
2.82
2
2.67
1.58
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '9', '9', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_8IcMZWpgtebikQU
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Some college, no degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
2.0
2.5
3
2.5
2.25
1.25
1.5
1.25
2.36
4
1.5
4
2.5
2.5
1
2.25
2.18
3
1.67
2.67
2
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_11dsMy0hSs2iiOa
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Islam
null
Libertarian
null
Black/African American
English
English
null
Bachelor’s degree
Unemployed
null
Unemployed/Looking for work
null
Less than $25,000
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
2.25
3.5
2
3
4.5
4.5
3.5
3.45
4
1
2.67
2.5
3.83
0.5
2.5
2.73
2.91
4
3.33
1.92
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['9', '9', '9', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_6Als5eMZzEWYaL7
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Business/Finance
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
9.0
3
3
2.5
1.5
2.5
1.5
2.5
3
3.5
2
3.33
2
2.5
2.25
2
2.18
2.36
3
4
2.25
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['7', '8', '8', '9']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_3aVcLcdQ119CovL
17
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
3
2.75
2
2
1.25
1.5
2.45
3.25
1.5
3.33
2.5
2.42
1.25
1.5
1.91
2.91
1.67
4
2
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_1ctqJSnLo8E7zdn
12
moderate internal/external locus of control
45–54
Female
null
Female
null
Islam
null
Conservative
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
4.75
3
3
2
1.5
2.5
0.75
2.27
3
1.5
5.33
3
2.17
0.5
1.5
2.91
3.27
2
4
2.92
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['9', '9', '9', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_6CkLxpMTuHFR1fu
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, no children
null
No
null
null
The message motivates me to not ignore arthritis symptoms. - Scale: 1 (not at all) - 9 (extremely)
5.0
4
2
2.5
1.5
3
3
2.5
2.73
2
1
4
2
2.17
1.5
2.5
2.55
2.73
2
2
2.17
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['9', '7', '7', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_8dH8vsPwS7eoiWv
9
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Asian,Black/African American
English
English
null
Some college, no degree
Self-employed
null
Education
null
$25,000–$49,999
Single
null
Married/Partnered, with children
null
Yes
Hearing impairment
null
Type in every thought that came to mind viewing this material.
Very bad
4
2
3
1.5
2.5
3.5
2.5
2
4
2.5
2.67
3
2.67
3.5
2.5
2.91
2.91
2
4
3.67
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['4', '5', '4', '7']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_3paN2SuCAeYvHMW
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely)
6.0
3
3
3
2.5
3.5
2.5
1.5
2.36
1
3.5
2.67
2
2.33
2.5
0.5
2.91
2.18
3.33
2.67
2.33
Substance abuse
Unknown
null
null
null
null
null
null
['9', '8', '9', '9']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_32Xp9mSQoRBqw3W
9
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
5.0
2.5
4.5
4
2.5
4
1.5
2.5
4
2.5
4
4
3.5
3
3
3.5
3.09
3.09
3.33
2.67
3
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['6', '4', '7', '3']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_5GkrXreHMKPdz4M
16
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
2
2
3
2.25
2
1.25
3
2.09
2
1.75
3.33
2.75
2.08
2.25
3
2
2.91
1.67
2.33
1.42
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['9', '6', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_7IdgiTGcTC06sEq
15
moderate internal/external locus of control
35–44
Female
null
Female
null
Islam
null
Libertarian
null
White/Caucasian
English
English
null
Less than high school
Employed part-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
3.5
5
2
2.5
2.75
3
1.75
3.64
2
3.5
3.67
3
2.42
1
2
3.36
3.09
3.67
2.67
2
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['5', '8', '4', '2']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_1JedX7GxzntuTZo
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Hispanic/Latino
English
Spanish
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Single
null
Single, living alone
null
No
Prefer not to say
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
3
2
5
3.5
2.5
3.5
1.5
2
2
3.5
4
3
2.67
4.5
1.5
3.64
2.55
3.33
4
3
Smoking and COPD
https://theadamskilt.com…vertisement-.jpg
null
null
['7', '6', '6', '7']
null
null
null
null
Persuasive-Threat
Young Adults 18-24, Adolescent (12-17)
Smoking
R_1CP4GJbXJpW5ewz
14
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Prefer not to say
null
White/Caucasian
English
English
null
Less than high school
Student
null
Student
null
Less than $25,000
Single
null
Single, living with family
null
No
null
null
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
9.0
2
2.25
5
3
3
3.25
3.5
2.91
4
1.5
5
3.25
3.33
1
2.5
3.09
2.36
1.67
1.67
3.17
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['8', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_5xXCxqFga3eobGM
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
2.0
2.5
3.5
3
2.25
2.75
2
1.5
3
3.5
2
5
2.25
2.83
2
1.5
2.82
2.64
3
4
2.5
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['9', '9', '9', '9']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_102FpuewYOT1Jfj
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Less than high school
Unemployed
null
Student
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
9.0
2
2.5
3.25
0.75
1.75
3.5
1
2.55
2.5
1
3
3
1.67
2.75
2.5
2.45
3.64
2.67
4
2.67
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['3', '2', '1', '1']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_5XnWx5PyN8z5z0K
8
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed part-time
null
Business/Finance
null
$100,000–$149,999
Divorced
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
8.0
3
2
4
2
0.5
1.5
1.5
2.55
3.5
2.5
2.67
4
2
1.5
1.5
2.18
3.27
2.67
2.67
2.33
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['9', '8', '8', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_5FQcaIFN9It4YKD
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
9.0
4
3.25
2.75
4.5
2.5
2.5
1.75
2.82
2
1.5
2.33
2.75
3
0.5
3
2.09
2.73
3
1.67
2.58
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['9', '9', '2', '2']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_63TueL9IzxUZ3Cp
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Healthcare/Medical
null
Less than $25,000
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
3
3
3
1.5
1.5
1.5
1.5
2.73
3
1.5
4
3
2
1.5
1.5
2.18
3.27
2
4
2
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['9', '9', '8', '9']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_2polkXzpV5yLGPv
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
3.5
4
3.5
2.25
3
2.5
2.25
3.18
2.5
1.5
4.67
3.5
2.58
2
1.5
2.73
3.45
2.67
4
2.17
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['5', '5', '4', '4']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_12yOSOyWk5bplIx
9
low internal focus of control/high external locus of control
45–54
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
7.0
2.5
3.5
4
2.5
3
3.5
2.5
2.55
2.5
3
5.33
2
2.67
2.5
2
3.82
2.36
2
1.33
2.5
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['7', '5', '6', '5']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_7KTPYg94K6m5pXG
18
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Government/Public Service
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
7.0
1.5
2.5
3.25
2.25
2.75
1.5
1.25
2.64
3.5
3
1.33
3.25
2.83
0.5
2.5
2
3
2.67
4
2.58
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_2NkycGdOYjc4kAt
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Asian,Black/African American,Hispanic/Latino
English
English
null
Less than high school
Unemployed
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
Yes
Physical disability,Visual impairment,Mental health condition
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
6.0
4
5
3
2.5
3.5
3.5
3.5
3.45
3
3.5
2.67
4.5
3
4
2.5
3.27
3.82
2
2.67
2.5
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['3', '3', '4', '5']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_1k0WDeTX0Tg2eQN
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
1.0
4
2.5
4
2.5
2.5
2
2.25
2.91
4.25
3.5
4.67
4.5
3.08
2
2.5
3.27
3.73
3
3.67
2.83
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['7', '7', '8', '7']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_5jHEPr69yKAaUkG
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
0.0
3.75
2.25
3.25
2.75
2.5
3.25
1.25
2.27
1.5
0.75
3.33
3.75
2.25
1.75
3.25
2.36
3.55
1.67
1.67
2.42
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['9', '9', '9', '9']
Informational
Adolescent (12-17)
Substance Abuse
R_7iwhi388vHNRhdq
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Education
null
$75,000–$99,999
Married
null
Married/Partnered, no children
null
No
null
null
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
9.0
2.75
3
2.5
3.25
2.75
2.25
1.25
2.36
3.5
1.75
3.67
2.25
3.17
2.25
2.75
2.45
3.09
1.67
4
1.5
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['9', '9', '8', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_8KwdQgxdtYuBt3u
14
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Student
null
Student
null
Less than $25,000
Single
null
Single, living alone
null
Yes
Physical disability
null
Type in every thought that came to mind viewing this material.
Poverty in most of the world is judged by hunger the other one is by health.
3.5
2
2.5
3.5
3.5
1.75
3.5
2.55
4.5
2.5
1.33
1.5
3.83
1.25
2.5
1.91
2
2.67
2.67
2.25
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['6', '6', '5', '7']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_3Ny9d6x4Bk2DFqU
12
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
3.75
3.75
3.75
3.5
2.5
0.5
1.5
2.73
4.75
1.75
2.33
1.75
3.58
2.25
1.5
1.45
2.55
1.67
3
2.58
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['4', '6', '5', '6']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_3paN2SuCAeYvHMW
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
3
3
3
2.5
3.5
2.5
1.5
2.36
1
3.5
2.67
2
2.33
2.5
0.5
2.91
2.18
3.33
2.67
2.33
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '8', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1GoJTOr1nzyrVda
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
7.0
1.5
4.5
2
1.5
4
2.5
2.5
3.64
2.5
0.5
4
3
2.67
2.5
3
2.18
3.09
4.67
4
2.5
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['7', '7', '8', '6']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_73pAqDU0QjxRxPb
9
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, no children
null
No
null
null
In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful)
3.0
4
3
3
3.5
1.5
3
1.5
2.36
3
3.5
5.33
5
2.67
4.5
3.5
3.82
3.64
0.67
2.67
2.67
Mental Health
null
['7', '8', '7', '8']
null
null
null
null
null
null
null
null
null
R_5spRdqKZ6rVdVdU
12
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Retail/Hospitality/Food Service
null
Less than $25,000
Single
null
Single, living with family
null
No
Visual impairment
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
5.0
1.5
2.5
3.25
2.5
3.5
2.5
1
1.82
2
3.5
2.67
4.75
2.67
3
1.75
2.91
3.82
1.33
4
3.08
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['8', '9', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_1QhHAWUdeUr8rRe
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
8.0
1.5
2.5
3.75
1.5
2
3
2.25
2.45
4.5
3
2.67
1.5
2.67
2.5
1.5
2.91
2.55
0.67
3.33
2.75
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['8', '4', '4', '5']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_40OARg94C72qJtC
18
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
9.0
2.5
3
2.75
2.5
2.5
1.25
2.25
2.18
3
1.5
3.67
2.25
2.67
1
1.5
2
2.64
1.67
3.33
1.92
Smoking and COPD
https://theadamskilt.com…vertisement-.jpg
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Young Adults 18-24, Adolescent (12-17)
Smoking
R_1AEA8vzTOOvxuXD
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Prefer not to say
null
Conservative
null
Hispanic/Latino
English
English
null
Master’s degree
Employed full-time
null
Arts/Entertainment
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
AIDS prevention publicity is very important and needs everyone's participation
4.5
2.5
3
2
1.5
1.5
2
2.55
4
2
2.67
3.5
2.5
2
3
2
3.27
2.67
2.67
2.33
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '8', '8', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_317mzgfHHgikYV0
13
moderate internal/external locus of control
18–24
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
Less than $25,000
Single
null
Single, living alone
null
No
Mental health condition
null
How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
4.75
2.25
3.75
2.25
2.75
3.5
3.75
3
2
2.5
3.67
4
2.33
4.25
3.25
3.18
4.36
1.67
4.33
3.25
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_54c65CPCfm61xzv
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
5
3
3
3
1.5
1.5
2
2.91
4.5
2
3.33
4.5
3
0.75
2.5
2.18
3.27
2
3.33
2.92
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['6', '3', '1', '8']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_6niihpHjeQUQ0pz
17
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
Some college, no degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
4
4
3
2.5
2.5
2
3.27
2
2
4
3.5
2.5
2.25
3.5
2.73
3.36
3.33
3.67
3.25
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['9', '9', '6', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_6CiD6ZnMVcwqVMt
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
3.5
3.25
2
1.5
2.5
1.75
0.75
2.27
3.75
1.5
3.33
3.75
2.58
1
1
2.09
3.45
1.67
4.33
2.17
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '8', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies