Datasets:
tomg-group-umd
/
PHORECAST

Dataset card Data Studio Files
xet
Community
1
ResponseId
stringlengths
17
17
locus_score
float64
6
20
locus
stringclasses
3 values
age
stringclasses
6 values
gender
stringclasses
4 values
gender_text
float64
assigned_birth
stringclasses
3 values
assigned_birth_text
float64
religion
stringclasses
8 values
religion_text
stringclasses
1 value
political_aff
stringclasses
7 values
political_aff_text
float64
race_ethnicity
stringclasses
22 values
prim_language
stringclasses
5 values
first_language
stringclasses
6 values
first_language_text
stringclasses
1 value
highest_education
stringclasses
7 values
employment_status
stringclasses
6 values
employment_status_text
float64
current_profession
stringclasses
12 values
current_profession_text
stringclasses
4 values
income
stringclasses
7 values
marital_status
stringclasses
6 values
marital_status_text
stringclasses
2 values
family_status
stringclasses
8 values
family_status_text
stringclasses
1 value
disability_binary
stringclasses
3 values
conditional_disability
stringclasses
27 values
vaccination
stringclasses
66 values
question
stringclasses
41 values
response
stringlengths
1
675
Creative Imagination
float64
1
5
Responsibility
float64
1
5
Intellectual Curiosity
float64
1
5
Depression
float64
0.5
4.5
Emotional Volatility
float64
0.5
4.5
Trust
float64
0.5
4.5
Productiveness
float64
0.5
4.5
Conscientiousness
float64
1.27
4.55
Anxiety
float64
1
5
Respectfulness
float64
0.5
4.5
Compassion
float64
1.33
5.33
Energy Level
float64
1
5
Negative Emotionality
float64
1.17
4.67
Aesthetic Sensitivity
float64
0.5
4.5
Assertiveness
float64
0.5
4.5
Agreeableness
float64
1.27
4.36
Extraversion
float64
1.27
4.55
Organization
float64
0.67
4.67
Sociability
float64
1.33
5.33
Open-Mindedness
float64
1.17
4
topic
stringclasses
8 values
media_path
stringclasses
35 values
mental_health
stringclasses
204 values
sexual_health
stringclasses
109 values
copd
stringclasses
389 values
chronic_disease
stringclasses
127 values
hiv
stringclasses
350 values
nutrition
stringclasses
270 values
substance_abuse
stringclasses
276 values
media_type
stringclasses
3 values
target_population
stringclasses
22 values
behavior_change
stringclasses
12 values
R_1OH4ONSq6bUfXep
18
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
Prefer not to say
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
6.0
2.25
2
3.25
2
1.75
1.5
1.5
2.09
3.5
1.25
2.33
3.5
2.42
2.25
2.5
1.64
3.45
1.67
3.33
2.58
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['5', '5', '5', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_1pKxcP6shzDsico
12
moderate internal/external locus of control
25–34
Female
null
Female
null
None of the above
null
Independent
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to practicing safe sex in the future? - Scale: 1 (not at all)-9 (extremely)
6.0
1
2
3
1.5
2.5
1.5
2.5
2
2
1.5
4
3
2
2.5
3.5
2.18
4
2
5.33
2.33
Sexual Health
https://placeit-img-1-p.…_thumb_stage.jpg
null
['9', '7', '8', '8']
null
null
null
null
null
Informational
Not targeted towards one group
Sexual Health
R_12yOSOyWk5bplIx
9
low internal focus of control/high external locus of control
45–54
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
7.0
2.5
3.5
4
2.5
3
3.5
2.5
2.55
2.5
3
5.33
2
2.67
2.5
2
3.82
2.36
2
1.33
2.5
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['5', '8', '5', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_1YS5wxrteLgUeZP
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
7.0
3
3
2
2.5
1.5
2.5
3.5
3.09
4
2
1.33
1
2.67
2.5
0.5
2
1.82
3.33
2.67
2.67
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['8', '8', '8', '8']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_3uOgoNfGlJGwwdR
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
3.5
3
4
2.5
2.5
3.5
2.5
3.27
2
3.5
3.33
4
2.33
4
3
3.45
3.27
4
2
3.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['8', '7', '7', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_1wcomZgbRO40dtF
10
low internal focus of control/high external locus of control
45–54
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
7.0
4
2.5
4
2.5
3
1.5
4.5
3.09
2
2.5
1.33
3.5
2.5
3.5
3.5
1.82
3.45
2.67
4
3.33
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['2', '6', '4', '7']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_5xXCxqFga3eobGM
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
2.5
3.5
3
2.25
2.75
2
1.5
3
3.5
2
5
2.25
2.83
2
1.5
2.82
2.64
3
4
2.5
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_6kBciwHLBzLBLad
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Islam
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$75,000–$99,999
Single
null
Single, living alone
null
Yes
Chronic illness (e.g., diabetes, heart disease)
null
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
9.0
3
2
2
1.5
2.5
3.25
2
3.27
4
3
2.67
4.75
2.67
3
0.5
3
2.82
4.67
1.33
1.83
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['9', '8', '9', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_7Wt9k9FtYuumgTf
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed part-time
null
Education
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
['5', '6', '4', '7']
Type in every thought that came to mind viewing this material.
hopeful
4
1.5
4
1
2
2
2
2
5
2
4
4.5
2.67
2.5
1.5
2.55
3.45
3.33
2.67
3
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_8ODjNDr8MytEnQF
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Judaism
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
9.0
4
2
5
3.5
2.5
0.5
3.5
2.36
3
1.5
2.67
3
3
0.5
1.5
1.45
2.91
2
2.67
3.33
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '7', '8', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_5kGQlBqQypIkhfH
9
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Libertarian
null
Hispanic/Latino
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
7.0
4.5
1.5
3.5
3.5
2
2
1.5
2.73
3.5
2.5
2.67
3
3
1.5
2.5
2.36
3.09
4
2
3
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['8', '8', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_1arXwMHKEZSqg5H
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
7.0
2.5
3
2
3.5
2
1.5
1.5
2.73
3.5
1.5
2
3
3
2.5
2
1.64
3.27
3.33
3.33
1.17
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['7', '6', '7', '3']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_1OH4ONSq6bUfXep
18
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
Prefer not to say
Single
null
Single, living alone
null
No
null
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
5.0
2.25
2
3.25
2
1.75
1.5
1.5
2.09
3.5
1.25
2.33
3.5
2.42
2.25
2.5
1.64
3.45
1.67
3.33
2.58
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['5', '5', '5', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_2oiQ2Arz5mw1JfD
13
moderate internal/external locus of control
45–54
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Government/Public Service
null
$75,000–$99,999
Married
null
Single, living with family
null
Yes
Hearing impairment
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
8.0
2
2
2
1.5
3.5
3.5
3.5
2.73
3
2.5
4
3
2.67
1.5
1.5
3.27
2.91
3.33
2.67
2.67
Smoking and COPD
https://www.boredpanda.c…44b7b94__700.jpg
null
null
['8', '8', '9', '8']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_1Ibir39skOvbmYR
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Student
null
Student
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
2.75
2.75
2.25
4
3
1.75
1.75
2.27
3.5
0.75
1.33
2.25
3.5
1
1.75
1.27
2.45
1.67
3
1.83
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['1', '1', '1', '1']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_5EAFQeRdQBusVC2
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
3.0
2
2
3
1.5
3
2.5
3
2.91
3
2.5
5.33
4
2.5
2.5
3.5
3.27
4
2
5.33
2.67
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['5', '7', '5', '7']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_79cxm03kk1l0IB3
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Business/Finance
null
$100,000–$149,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
9.0
3.5
3
4.25
2.5
3.5
3.5
4
2.73
3
3.25
3.33
3.75
3
2.5
3
3.36
3
1.33
2.67
2.92
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_1sNIwz2BakE4XrX
18
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
2.25
3
2.5
2
2
1.75
1.5
2.45
2.25
1.5
3
2.5
2.08
4
3
2
3.55
1.67
3.67
2.42
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_12yOSOyWk5bplIx
9
low internal focus of control/high external locus of control
45–54
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
7.0
2.5
3.5
4
2.5
3
3.5
2.5
2.55
2.5
3
5.33
2
2.67
2.5
2
3.82
2.36
2
1.33
2.5
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['5', '8', '5', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_6ayOsOy5OcF3MhQ
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Married
null
Single Parent with children
null
Yes
null
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
3.0
2
5
4
2.5
1.5
1.5
3.5
3.45
3
2.5
2.67
1
2.33
0.5
3.5
2.18
1.82
2
1.33
3
Smoking and COPD
https://www.boredpanda.c…8ca8927__700.jpg
null
null
['6', '8', '6', '7']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44)
Smoking
R_5mn3HatfhiOBE5n
16
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
3.5
3.5
3
2
3
1.75
1.75
2.45
3.25
2.75
3.67
3
2.75
2.75
2
2.64
2.36
1.33
2.67
2.75
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['9', '9', '9', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_5hM4L7NrQA4iYLg
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Chronic illness (e.g., diabetes, heart disease)
null
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
3.5
3.5
4
2.5
3
4.25
3.25
3.73
3
2.25
4
4
2.83
2.5
3
3.45
2.91
3.33
2
3.5
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['7', '8', '9', '7']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_72QFb9ynkNHyd7I
7
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Hinduism
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Single
null
Single, living with family
null
Prefer not to say
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
2.0
2.5
3
2
2.5
2.5
0.5
3.5
2.36
4
3.5
1.33
3
3
1.5
2.5
1.82
2.91
0.67
4
1.5
Smoking and COPD
https://www.boredpanda.c…9916fdb__700.jpg
null
null
['7', '8', '9', '6']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_5fad7ibBOQ7otle
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Chronic illness (e.g., diabetes, heart disease),Visual impairment
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
3.0
2.5
2.5
3
2
1.5
3
3
2.91
3.5
2.25
2.67
2.5
2.33
1.5
3
2.64
2.36
2.67
2
3.17
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['8', '9', '9', '1']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_6pEBTJd4nVGA0q1
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Buddhism
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
8.0
3.5
3.5
2
3.5
1.5
3
4
3.82
2
4.5
3.67
4
2.33
3.5
1.5
3.73
2.73
4.67
3.33
2.5
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['7', '8', '6', '7']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_31ZtCM4DtHFXggZ
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely)
8.0
3.5
3
3.5
2.5
2.5
3
3.5
3.64
2
4
3.33
4
2.33
4
2.5
3.45
3.09
4
2
3.5
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['8', '8', '9', '8']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_3aYieVYHouuL8yd
18
high internal locus of control
35–44
Male
null
Male
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
3.5
4
2.75
2
2
2.5
3.5
4
2
4
4
2.5
2
3.5
2
3.45
2.18
4
2.67
2.08
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '8', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_3D58rVL8hHf0zex
9
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not engage in unsafe sexual behavior - Scale: 1 (not at all) - 9 (extremely)
2.0
1
2
2
3.5
3.5
4
3
2.91
4
1.5
4
1
3.67
2
1.5
3.09
2.55
3.33
4
1.83
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['7', '7', '5', '7']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_1E1eISWRPRgK3lb
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Single
null
Single, living alone
null
No
null
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
9.0
3
3
2
3.5
2.5
2.5
1.5
2
4
3.5
2.67
4
3.33
2.5
1.5
2.91
3.09
2
2
1.33
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['8', '7', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_3kOiRZHLF3hqRFI
16
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Student
null
$50,000–$74,999
Single
null
Single, living with family
null
Yes
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
9.0
2.5
2.75
2.75
2.25
2.5
1.25
1.25
3.18
2.75
1.75
3.67
2.75
2.5
1.25
1.75
2.09
2.91
4.33
3.33
2
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['9', '9', '9', '9']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_7ZTw8pSzblNEsTP
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Islam
null
Prefer not to say
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Government/Public Service
null
$100,000–$149,999
Single
null
Single, living alone
null
No
null
null
Type in every thought that came to mind viewing this material.
Lungs cancer
3
3
3
1.5
1.5
1.5
1.5
2.73
3
1.5
4
3
2
1.5
1.5
2.18
3.27
2
4
2
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['8', '8', '8', '7']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_3D58rVL8hHf0zex
9
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
5.0
1
2
2
3.5
3.5
4
3
2.91
4
1.5
4
1
3.67
2
1.5
3.09
2.55
3.33
4
1.83
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['8', '3', '9', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_15vmAgEK0tdojHT
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
7.0
4
2
1
2.5
1.5
2.5
4.5
3.45
4
2.5
2.67
4
2.67
1.5
1.5
2.55
2.91
4.67
4
2.33
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['8', '6', '8', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_1PBH0NHHT3eXS1k
6
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Prefer not to say
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
6.0
3
3
1.75
3.5
3.5
2
2.5
2.18
4
2
2.67
1.5
3.67
2.25
2.25
2.18
1.91
1.33
2.67
2.5
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['7', '4', '6', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_1rbMGrMEZvkX37b
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely)
9.0
4
3
3
1.5
1.5
2.5
1.5
2.36
3
1.5
4
3
2
1.5
1.5
2.55
3.27
0.67
4
2.33
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_6tuDKQlwvAWf6Fz
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
4.0
3.5
1
3.5
2.5
3
0.5
3
2.55
4
3
4.67
4.5
3.17
3
3
2.55
4
2
4
3.5
Mental Health
null
['4', '4', '5', '4']
null
null
null
null
null
null
null
null
null
R_7mf7j4LK3bej8DH
16
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
3.0
2.5
3
2.25
3
2.25
2
1.5
2.45
3.5
3.25
3.33
2.25
2.92
2.5
1.5
2.82
2.55
1.67
3
2.08
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['5', '7', '8', '1']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_7qyPYGlMwqsFzGH
17
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Doctoral or professional degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$150,000 or more
Married
null
Single, living with family
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
1.0
2
3.25
3.5
3.5
2.25
2.25
1.25
2.45
3.5
1.5
2.33
2.25
3.08
1.5
2
2
2.64
1.67
2
3.17
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['9', '9', '8', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_8InLxXNcpCPdf8q
16
high internal locus of control
18–24
Male
null
Male
null
Islam
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
8.0
1.5
3.25
3
2.5
1.5
2
1.5
2
2
1.5
3.33
2.25
2
1.25
2
2.18
2.64
1.67
3.33
2.25
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['5', '7', '8', '1']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_72yeaqeocnzyaQP
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$75,000–$99,999
Married
null
Single, living with family
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
1.0
3
2
3
1.5
4.5
2.5
3.5
2.73
3
4.5
2.67
3
3
1.5
0.5
3.27
2.91
3.33
4
2.67
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '6', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_1mP0DxbRBzCBNEM
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
Physical disability,Visual impairment,Hearing impairment,None
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
5.0
2
2
4
2.5
3
2.5
1.5
2.55
4.5
1
1.33
4.5
3.33
3.5
1.5
1.64
3.82
2.67
4
3.33
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['5', '5', '6', '7']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_3VgephNAOUeb2LJ
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
5.0
1
3.5
2
2.5
4.5
2.5
2.5
2.73
4.5
2.5
2.67
1.5
3.83
1.5
1.5
2.55
1.64
1.33
2.67
2.33
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['8', '9', '7', '8']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1arXwMHKEZSqg5H
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
['6', '7', '7', '8']
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
3.0
2.5
3
2
3.5
2
1.5
1.5
2.73
3.5
1.5
2
3
3
2.5
2
1.64
3.27
3.33
3.33
1.17
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_17DUzveWMbYQoyR
13
moderate internal/external locus of control
35–44
Female
null
Female
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
7.0
2
3.5
3
3.5
4
2.5
2.5
2.91
2.5
2
4
5
3.33
4
1.5
2.73
3.64
3.33
2.67
1.83
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['5', '6', '6', '6']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_5gnJonWnybddMsn
9
low internal focus of control/high external locus of control
55–64
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
It highlights the need for open conversations about drug abuse and its effects on individuals and communities.
5
4
3
3
3.5
1
2.5
3.45
3
1
4
3
3.17
3
0.5
1.82
2.36
2
2
3.17
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['4', '6', '4', '8']
Informational
Adolescent (12-17)
Substance Abuse
R_6Ve8ZUKyrOXVXtj
16
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
Yes
Hearing impairment
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
9.0
2.5
3
2.5
2
2.5
1.25
1.5
2.45
2.75
1.75
3.67
2.75
2.42
2.25
3.5
2.09
3.45
1.67
3
2.25
Sexual Health
https://placeit-img-1-p.…_thumb_stage.jpg
null
['8', '8', '8', '8']
null
null
null
null
null
Informational
Not targeted towards one group
Sexual Health
R_5AM8W6lHZiMoTyy
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
7.0
2
3
2
1.5
1.5
2
3.5
3.45
4
3.5
2.67
2
2.33
2.5
3.5
2.73
2.55
4.67
2.67
2.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['8', '7', '9', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_7fkCLJIPLS7Purb
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Prefer not to say
null
Black/African American
English
English
null
Bachelor’s degree
Student
null
Student
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
Type in every thought that came to mind viewing this material.
Smoking can damage my immune system
2
3.25
3.5
2.25
2
1.25
3.25
3
3.75
0.75
3.67
2.25
2.67
1.25
1.75
1.73
3.27
3
5.33
1.92
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['8', '8', '8', '2']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3E5GSwr9Fot5E7v
16
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Business/Finance
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
7.0
1.75
4
2
2
3
1.5
1.25
3.09
4.25
1.75
2.67
2.5
3.08
1.25
3.25
1.91
2.73
3
3
2
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['6', '5', '3', '3']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_2Ndbyt44Eeij3nH
15
moderate internal/external locus of control
35–44
Female
null
Female
null
Islam
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$25,000–$49,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
7.0
4
3.25
3
1.5
2.5
2
3.5
2.73
2.5
1.75
4
3
2.17
2.5
2.5
2.45
3.27
1.67
2.67
2
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['1', '1', '1', '1']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_5NDPR4wEkZe6q1P
17
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
Type in every thought that came to mind viewing this material.
Substance use should be avoided and put away from children
4
2.75
2.5
2.75
2.5
0.5
2.25
3.18
3.25
2
3
3
2.83
1.25
1.5
1.73
3.27
3.67
4
2.25
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['9', '7', '8', '3']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_2kzCHhN4m2lSYIm
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Technology/Engineering
null
Less than $25,000
Married
null
Single, living with family
null
No
null
null
Type in every thought that came to mind viewing this material.
Get tested for HIV know your status and use comdoms for sex
2
4
3
3.5
2.5
3
2.5
4.18
2
3.5
1.33
3.5
2.67
2.5
1.5
2.73
3.45
4.67
4
2.67
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['8', '6', '7', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_6Pj3SQ3Jr6NKkNU
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Islam
null
Independent
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, no children
null
No
Prefer not to say
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
6.0
1.75
2.25
2.75
3.25
2.5
2.5
2.5
2.27
4.25
2
4
4
3.33
2
2.5
2.73
4.18
2.67
4.67
2.67
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['5', '3', '3', '4']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_7CqYRc7gcKHpjS6
8
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Single
null
Single, living alone
null
No
Mental health condition
null
Type in every thought that came to mind viewing this material.
I never thought about these things before, but they do seem very important.
3
4
1.5
2.5
1.5
1.5
1
2.91
2.5
2.5
4
1
2.17
3
2
2.55
1.27
2
1.33
2.33
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['7', '8', '7', '7']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_7yIesjRs3XO20lb
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
2.0
3.75
4.25
1.75
2.5
2.75
2
1.5
2.73
4
1
2.33
2.5
3.08
1.25
2.75
1.73
3.45
1.67
4.33
1.92
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['9', '9', '7', '9']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_2QQuuAoT7lvNG8f
17
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
8.0
3.5
3
3.75
2.25
3.25
2
1.25
2.55
2
1.75
3.33
2.25
2.5
1
2.5
2.27
2.82
1.67
3.33
2.92
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['9', '9', '9', '1']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_4gO7SNqLqqTqA2P
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Buddhism
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
Yes
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
7.0
3
2.5
2.5
3
4
3
2
2.55
3.5
1.5
3.33
3
3.5
1
2
2.55
3.09
2.67
5.33
2.67
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['7', '3', '4', '5']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_8xXIMkLw47KSTgD
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Doctoral or professional degree
Employed part-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
6.0
1.25
4.5
2.5
2.5
2
1
2.5
3.27
2
3.5
2.67
3
2.17
3.25
1.5
2.36
2.18
0.67
2.67
2
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['7', '9', '9', '8']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_11LfE9u7zO9hEBO
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Prefer not to say
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
2.0
3.5
3
3
3.5
3.5
2.5
3.5
2.73
3
2.5
4
3
3.33
4.5
2.5
2.91
2.91
2
4
3.17
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['6', '6', '6', '5']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_37rNp1StMRsgBAG
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Arts/Entertainment
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
9.0
3
3
3
1.5
1.5
1.5
1.5
2.73
3
1.5
4
3
2
1.5
1.5
2.18
3.27
2
4
2
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_6hFKnHaIoYOw1Ww
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Prefer not to say
null
Moderate
null
Native Hawaiian/Other Pacific Islander
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
2.0
3
3
4
3.5
2.5
3.5
1.5
2.73
4
3
3.33
3
3.33
2.5
2.5
3.27
2.91
2
4
3.33
Smoking and COPD
https://www.boredpanda.c…44b7b94__700.jpg
null
null
['7', '6', '8', '8']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_72QFb9ynkNHyd7I
7
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Hinduism
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Single
null
Single, living with family
null
Prefer not to say
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
5.0
2.5
3
2
2.5
2.5
0.5
3.5
2.36
4
3.5
1.33
3
3
1.5
2.5
1.82
2.91
0.67
4
1.5
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['7', '8', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_1xMqFXiqlpEAMTC
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Islam
null
Liberal
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
7.0
3
4
2.5
0.5
1.5
2.5
1.5
3.45
3.5
4
2
2
1.83
1.5
2
2.91
3.09
3.33
5.33
2.83
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['7', '7', '8', '3']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_2INtEjc0WLxLdKU
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Student
null
$100,000–$149,999
Married
null
Single, living alone
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
5.0
3
4
2.75
1.5
2
1.5
1.5
3.27
4
1.5
3.33
1.5
2.5
2.75
1.5
2
1.82
4
3.33
2.17
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['6', '5', '5', '6']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_5NDPR4wEkZe6q1P
17
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
4
2.75
2.5
2.75
2.5
0.5
2.25
3.18
3.25
2
3
3
2.83
1.25
1.5
1.73
3.27
3.67
4
2.25
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['9', '7', '8', '3']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_5dLz4L8SRzQBBFJ
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
5.0
2.75
2.75
3
1.5
2.5
2.5
1.25
2.36
4
1.75
3.67
3.5
2.67
2
3.5
2.55
4
1.33
4.67
2.42
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['7', '7', '7', '8']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_6BaI4uLd1w1Ig3D
12
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Bachelor’s degree
Unemployed
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Single
null
Single, living alone
null
Yes
Hearing impairment
['7', '9', '9', '9']
The message motivates me to not skip recommended vaccinations. - Scale: 1 (not at all) - 9 (extremely)
9.0
3.25
3.5
3.75
1.5
1.5
2.5
2.5
3.09
1.5
2.5
2.67
2
1.5
2
1.5
2.55
2.55
1.33
2.67
2.33
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_3dutKDTsASZODKB
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Business/Finance
null
Less than $25,000
Single
null
Single, living alone
null
Prefer not to say
Prefer not to say
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
5.0
3
3.25
3.5
1.25
2.5
2
1.75
2.73
3.5
1.5
4.33
4
2.42
2
2.5
2.45
4
1.33
4
3.33
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['6', '5', '1', '2']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_6iU4ZG2wyZo5T07
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
None of the above
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
9.0
3.5
2.5
4
2.5
1.5
2
2
2.36
3
1.5
5.33
2.5
2.33
3
2
2.73
2.73
0.67
3.33
3
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['8', '8', '8', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_5FQcaIFN9It4YKD
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
9.0
4
3.25
2.75
4.5
2.5
2.5
1.75
2.82
2
1.5
2.33
2.75
3
0.5
3
2.09
2.73
3
1.67
2.58
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['7', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_1OIXeJS3kqnSOwM
10
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
7.0
3
3.5
2
2.5
3
3
3
2.73
3.5
2
3.33
1.5
3
1
2.5
2.73
2
2
2.67
2.17
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['4', '8', '6', '4']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_1phz864hqm9QG94
16
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
9.0
3.5
3
4
3
3
2.5
1.5
2.91
3
3.5
4
4
3
2.5
2
3.27
3.82
2.67
4
3.17
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['3', '6', '7', '5']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_10B1zWQJlXzq7Qt
10
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
Native Hawaiian/Other Pacific Islander
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
8.0
3
3.5
2.5
1
3.5
1.5
1.5
2.91
3.5
2.5
3.33
3.5
2.67
1.5
2
2.36
2.91
2
2.67
3.17
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '8', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_7m1psCSX9r21W6l
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
5.0
3.5
3
4
2.5
2.5
3.5
3.5
3.64
2
3.5
3.33
3.5
2.33
4
3
3.45
3.27
4
2.67
3.67
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['8', '8', '8', '8']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_7shGzsdljbaPPAB
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Islam
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
4.0
3
2
3.25
1.5
3
1
2
2.55
3
2
3.33
3
2.5
3.5
2.25
2
3.36
2
4
2.42
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['4', '6', '4', '3']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_3EzAjrO0RvM4QWM
16
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
2.0
2.5
3.25
2.25
2.25
2
1.75
1.5
2.45
4
1.5
3.67
2.75
2.75
2
1.5
2.18
2.64
1.33
2.67
1.58
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['7', '9', '9', '7']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_2gOTjms3JrJ4Rng
15
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Less than high school
Student
null
Student
null
Prefer not to say
Single
null
Single, living alone
null
No
Prefer not to say
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
4.0
2
1.25
2.75
2.5
3.25
1.5
3
2.18
3.5
1.75
3
1
3.08
3.25
3.75
2
3.45
1.67
5
2.33
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['9', '4', '9', '1']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_6V3Ft7hN3exQTsj
14
moderate internal/external locus of control
35–44
Female
null
Female
null
Hinduism
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed part-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
3.0
1.5
2.5
2.5
2
2
2
2.5
2.91
2.5
1.5
4
4.5
2.17
4
3
2.36
4.36
2
4
2.17
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['2', '5', '4', '6']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_6yg9tYbZFTEdFnm
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Arts/Entertainment
null
$75,000–$99,999
Married
null
Married/Partnered, no children
null
No
Visual impairment
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
4.0
2.25
2.5
3.25
2.5
3
2.75
1.25
2.27
2.5
1.5
3.67
2.25
2.67
2.25
2.5
2.55
3.18
2
3.33
1.92
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['9', '9', '9', '9']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_7Q0sljOqWTcna1l
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
Physical disability,Visual impairment,Mental health condition
null
How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely)
6.0
3.75
3
3
2.5
3
3.5
3
3.45
3
1.5
1.33
3
2.83
2
3.5
2.18
2.91
2.67
2.67
2.08
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['3', '5', '6', '3']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_3ISgvT7lRAEesxP
12
moderate internal/external locus of control
45–54
Female
null
Female
null
Islam
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
9.0
2.75
3
3
2
2
1
1.5
2.36
2.75
1.75
3.67
3
2.25
1
1.5
2
3.27
1.33
4
2.08
Smoking and COPD
https://www.boredpanda.c…9916fdb__700.jpg
null
null
['9', '9', '9', '9']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_3p4Q5xsQz8kBKGk
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
Asian,Black/African American,Hispanic/Latino
English
English
null
Some college, no degree
Self-employed
null
Healthcare/Medical
null
$25,000–$49,999
Married
null
Single Parent with children
null
Yes
Physical disability,Mental health condition
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
4.0
4
4
3
2.5
3.5
1.5
1.5
2.73
1
2.5
2.67
3
2.33
2.5
2.5
2.18
2.55
3.33
2.67
3.33
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['5', '4', '3', '3']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1AunKjRPsPVXa6t
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Married
null
Prefer not to say
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
3.0
4
3.25
5
3
2.5
4.5
2.5
2.45
2.5
2
4
3
2.67
3.5
1.5
3.45
3.27
2
4
3.67
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['8', '7', '9', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_732lOvWnufmsjkl
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
Prefer not to say
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
7.0
2
2
4.5
1.5
2
4.5
3.5
2.73
4
1.5
4
3
2.5
2.5
2.5
3.27
2.91
3.33
1.33
3.17
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['6', '7', '7', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_5rx0ceFC6Y2MGKB
11
low internal focus of control/high external locus of control
45–54
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Some college, no degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Single
null
Multi-generation family (e.g., with parents, grandparents, or extended family)
null
Yes
Mental health condition
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
6.0
2.5
2.5
2
1.5
4
3.5
3.5
2.91
3.5
1.5
5.33
3
3
3
3.5
3.27
4
3.33
4
2.33
Mental Health
null
['7', '6', '4', '7']
null
null
null
null
null
null
null
null
null
R_6EuVHdehoVmccUZ
19
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Master’s degree
Self-employed
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Mental health condition
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
2.5
4.25
3.25
3
3.5
2.25
2.5
3.18
3.75
1.75
3.33
2.25
3.42
1.25
2.75
2.36
3.27
2
4.67
2.17
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['9', '8', '8', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_1ss5Hz4iMIP0Hhn
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
Asian,White/Caucasian,Native American/Alaska Native,Native Hawaiian/Other Pacific Islander
English
English
null
Some college, no degree
Employed part-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability,Chronic illness (e.g., diabetes, heart disease),Mental health condition
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
6.0
3
2
3
3.5
1.5
2.5
2.5
2.73
4
2.5
4
3
3
1.5
3.5
2.91
3.64
2
5.33
2
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['5', '5', '6', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_6D84eGG2H1Yx2lr
14
moderate internal/external locus of control
35–44
Female
null
Female
null
Buddhism
null
Conservative
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed part-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
2.0
3
4
3
3.5
3
2.5
2.5
3.64
2.5
3.5
1.33
5
3
2.5
1.5
2.55
4
2.67
4
3
Mental Health
null
['2', '8', '5', '6']
null
null
null
null
null
null
null
null
null
R_8KwdQgxdtYuBt3u
14
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Student
null
Student
null
Less than $25,000
Single
null
Single, living alone
null
Yes
Physical disability
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
2.0
3.5
2
2.5
3.5
3.5
1.75
3.5
2.55
4.5
2.5
1.33
1.5
3.83
1.25
2.5
1.91
2
2.67
2.67
2.25
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['6', '6', '5', '7']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_1JIXEdQnSL3Y1NY
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
3.0
3.5
3
3
2.5
3.5
3
4
3.64
2
3.5
4
4.5
2.67
2.5
3.5
3.45
4
3.33
3.33
2.83
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '9', '9', '8']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_5IuAJdz6plR9zVF
13
moderate internal/external locus of control
25–34
Male
null
Male
null
None of the above
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
3.0
2.25
2.5
3
2.5
0.5
3.5
1.25
2.55
1.75
2.5
2.67
3.5
1.58
2.75
2.75
2.91
4.09
2.33
4.67
1.83
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['4', '6', '5', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_3wuV2FB1L8fqWsb
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
4.0
2.25
2.75
2
2.5
4.25
2.5
1
2.64
2
2.5
1.33
1.75
2.92
2.5
3
2.18
2.73
2.67
3
1.25
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['8', '9', '8', '4']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_32Xp9mSQoRBqw3W
9
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
4.0
2.5
4.5
4
2.5
4
1.5
2.5
4
2.5
4
4
3.5
3
3
3.5
3.09
3.09
3.33
2.67
3
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['6', '4', '7', '3']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_7lzPh9ARtwEK5J6
17
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Single
null
Single, living alone
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
2.5
3
2.75
2
2
1.5
1.5
2.45
3.5
1.5
3.67
2.5
2.5
1.25
1.5
2.09
2.82
1.67
3
2
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['8', '9', '8', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_1YKvg0q8H7rtgOe
18
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
4.0
2.5
3
2.25
3
2
1.5
3.75
3
3.25
1.25
3.33
3.25
2.75
1.5
2.5
1.91
3.45
1.33
3.67
1.75
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['5', '9', '8', '9']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_3qee5X6u34ETr2H
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
None of the above
null
Moderate
null
Black/African American
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
6.0
4
3
2
2.5
3
2.5
1.5
3.09
3
3
2.67
3
2.83
1.5
2
2.73
2.91
3.33
3.33
2
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['6', '6', '8', '4']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_1WNEfeYzf1WYLzd
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
8.0
4.25
2
3
2.5
1.5
2.5
2
2.91
5
2
2
3
3
3.5
4.5
2.18
3.27
3.33
2.67
2.42
Mental Health
null
['7', '5', '9', '9']
null
null
null
null
null
null
null
null
null
R_7Ppow0uIH1XnEeb
10
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Business/Finance
null
Less than $25,000
Single
null
Single, living alone
null
No
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
5.0
2.5
2.5
4
2.5
1.5
2.5
1.5
1.45
4
4.5
2.67
3
2.67
2.5
2.5
3.27
2.55
0.67
2.67
3.17
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['4', '3', '3', '3']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_5QmpnphAQoIDoEn
15
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
Hispanic/Latino
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
3
3.5
1
4
2.5
2.5
3.5
2.91
3
2.5
2.67
3.5
3.17
3
2
2.55
3.27
2
2.67
2.17
Substance abuse
Unknown
null
null
null
null
null
null
['7', '6', '5', '6']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_1gMBaRsVdRXc5u8
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American,Hispanic/Latino
English
Spanish
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
5.0
1
4.5
2.25
0.75
2.5
1.5
1.25
2.64
2.25
4
2
3.75
1.83
3.5
3.5
2.55
3.73
0.67
4.67
1.75
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['7', '9', '9', '8']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS