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Example reflection – Learning Launch
Challenge
I´m an interior designer, usually the way I work is, first, I visit the clients to know what is the space they want to design or redesign, depending in the type of project it is (residential, commercial, offices, hospitality, restaurants). Second, I make them some questions to get more information about what they need and want, third, I make them some personality test to know them better and so I can select the best interior design style for the project. Then I search for some visual references to show the clients and if they are satisfied I continue working in their projects. After that I give the clients a budget and a work schedule about the project, once they approved I go to the place to take space measurements and to look if it has any humidity problem or something similar and to take photos of the place. Then I make some spatial distributions so that the client chooses the option that they like the most. Then I select the materials, color palette and furniture selection, so I put all in a 3d model, then I made some renders and I make a presentation for the client, and when the client is happy with the project I start the construction. But when COVID-19 arrived to my country the government quarantined the whole country, so we can only go out of our homes if it’s only absolutely necessary, for example, to buy food or to go to the doctor, so I can´t meet my clients and I can´t work as I used to.
Selection
After thinking what design thinking tool fits me the best, I decided to use the learning launch tool, that it’s a tool to test a new idea in the real marketplace by doing small, fast and cheap experiments. I decided to use this tool because when the COVID-19 arrived in my country, I couldn´t work as I used to, so I had to find a new way to work during the quarantine and after it. So the first thing I do, was to come up with a hypothesis. My hypothesis was that I can offer my clients an e-design service through video calls, where I can give them some advices to improve their work spaces and give them some ideas to redecorate their houses.
Application
I used the first quarantine week to made experiments with some clients. So I started making video calls with my clients and ask them some questions. I asked them about their needs to work in their homes, what is the job of each one and I also asked them to give me a virtual tour of their work place in their homes and also I asked them if they can measure the space to know the dimensions, also I asked them if there is another place they want to redecorate so I can help them. With the information I had I made some proposals and sent them so they can choose the option they liked the most.
After doing the experiment I decided two important things, first, it was better to send a survey asking them about their needs and preferences before making the video call, so then when the clients and I make the video call I already have the necessary information to help them and also I can have some visual references, so during the video call they can give me a virtual tour and helping me taking space measurements so I can have a clear idea of the space and how to achieve a suitable work space, where my clients feel comfortable and happy.
Second, I need to offer different types of interior design advisory, for instance, I offer the basic advisory, in which I send the survey to know the client’s needs and I make one video call to give them some ideas to improve any space they want. Also, I offer an advanced advisory, in which also I send a survey to the clients, but I make at least three video calls with the clients to give them a more complete advice and also if they require I can send them some paint if they want to change the color of the wall or some decoration.
Insight
By applying the learning launch tool, I have learned that by making small and cheap experiments I can save a lot of money and time. This tool taught me that it´s important to have many ideas before I decide which one is the best and test it. This tool helped me to understand that design thinking helps you to innovate and uncover creative opportunities, by using this tool I learned that I can offer the e-design service during the quarantine and also after it and also I can offer it not only in Ecuador but also in other countries.
Approach
I think the learning launch tool was the perfect tool to use in this case, but the next time I have to make the experiments with a few more clients and I have to make more specific questions, both, in the survey and during the video call to collect as much information as possible to help my clients as soon as possible.
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19,592 |
Reflection – Mind Mapping
Challenge & Selection The challenge I chose was mind mapping, a tool for graphic thinking and a tool for expressing thinking using graphical thinking aids. The idea of using a central keyword or idea to visualize the construction and classification; it uses a central keyword or idea to illuminate all graphical representations of words, ideas, tasks, or other associated projects. It can use different ways to express people's ideas, such as quotation, visible visualization, construction of systematic and classification.
Application I applied the selected tool to my reading notes. The steps include: summarizing the main points in the book, reflecting on the logical relationship, and repeatedly modifying the hand, adding the soft body, and decomposing the large image into small images. Insight & Approach The insight I gained through the use of mind maps in reading notes is to organize the scattered knowledge into an outputable, logical system and to record my own ideas or
abstracts. I will use my mind maps at work because it can be used to organize complex ideas or as tips for memorizing.
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19,594 |
Design Thinking for Business Innovation – Peer graded assignment – Mind Mapping
1. Challenge:
I work as a Learning & Development consultant for a global Fortune 500 IT company on various Organizational Development projects mainly supporting Middle Managers and Leaders developing the skills, behaviors and mindsets, they need to lead positive change and transformation. This particular challenge was posed by a Business Unit Manager of a Professional Services business unit. The corporate strategy had been reformulated last year and Customer Focus and Innovation were now new growth drivers. His felt his team could improve both their customer focus and innovation capabilities. Regarding innovation capabilities, the team had a good track record of coming up with a lot of great ideas and they were quite good at assessing the desirability, viability and feasibility of the ideas, however only a few ideas moved into the What wows phase and even fewer made it to the What works phase. According to the Manager they operated with a 1:100 ratio (one idea was turned into an innovation out of the portfolio of ideas). We started out by clarifying root-cause of the desire to increase innovation capabilities and mapping out their current practices (What is). The main insights from this discovery was that the Manager had a business degree in Business Innovation and felt very passionately about innovation. He had a lot of knowledge around Intrapreneurship and it turned out that he had tried to increase the team’s ability to push more ideas through the “system” however felt it was very difficult and felt very frustrated about the Managers on a higher level and the company’s culture around innovation. He described that most managers would rather kill than foster ideas. When diving deeper into the specific actions and behaviors of the Manager and team it became apparent that they had mainly tried to enforce innovation tools, which had proven unsuccessful as they had experience more resistance than collaboration.
2. Selection:
With this clear picture of “What is”, we agreed to move into discovering what options might be desirable, viable and feasible to address the root-cause of the challenge. We elaborated a little bit about which way forward we help us in the most efficient manner. We touched upon a couple of different tool such as the Fishbone tool and the ME-CE tool. We ended up opting for the Mind Mapping tool as a driver for identifying and uncovering options, as we both felt it would be tool that would allow us to think freely but at the same time apply structure and visual overview, we would need. The Manager was comfortable with the Mind-Mapping tool and had used it himself a couple of times, however mainly for technical trouble shooting.
3. Application:
We took four pieces of flip chart paper and put them in a 2x2 box structure and mounted them on the wall using Blue tac. We put the theme “Enablers to increase innovation capabilities as a driver for business growth” in the middle of the matrix. We decided to use three different colored markers, to give us a visual indication of where the majority of the effort could be put – RED for technology, GREEN for people/skills/leadership and BLUE for tools/processes.
We transcribed our main findings from the “What is” phase and put those on a flit chart and put them on the wall next to the Mind map.
We decided to do two rounds of Mind mapping. The first round was done using our individual and collective knowledge of proven corporate innovation practices. For the second round we used desk-research to add findings to our Mind map. We mainly used Google to search for
guiding information such as white papers and case studies on proven corporate innovation practices.
Using the two ideation rounds proved quite powerful as it added valuable insights, however we struggled determining what had been the success factors for other corporations and that made it difficult to initially assess how the practice would work in our company – or what would be needed to be done at the core to make it work.
Using three different colored to categorize the options proved valuable but slightly difficult to manage in the process. We ended up spending some time clarifying which category an option would fit in as well as spending time on elaborating on the dependencies of the options from the other categories.
At the end we both agreed that despite the difficulties categorizing options and diving into the nature of the dependencies, the categorization was valuable and provided a great overview. A reflection is that we could have spent less time on mapping dependencies of the options and going into depth of them.
4. Insight:
I would say that the insight I personally gained from applying the mind mapping tool folds into two categories – one being the discovery of the multitude of possible options and their dependencies and how important the leadership of the Manager would be in changing the situation. Secondly seeing the (positive) effect the mind mapping tool had on the Manager and I observed how this exercise gave new energy and hope.
Reflection upon the insights in retrospect and on Design Thinking in a broader sense, I see more clearly how embedding the Mind Mapping tool into the Design Thinking process gives a richer result – both in terms of quantity and quality of options discovered.
5. Approach:
In terms of what I might do differently next time applying the Mind Mapping tool, the key learning from this exercise is to keep it simple. Adding more complexity to the mapping process might exhaust participants and deep diving too much into the mapped solutions may not at this stage be the most beneficial thing to do. I think I rather stress the importance of mapping a max. of 2-3 additional i. e. dependencies and then move on to the next idea or solution. The desirability, feasibility and viability of the solutions can be scrutinized more at a later stage.
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19,596 |
Final Assignment: Design thinking for Innovation
I am a student who is pursuing her MBA in India. I am passionate towards business and its dealings, that why I chose doing a MBA. I am looking forward to starting my own business in India with the concept of Sustainability and Zero waste living as people in my country aren’t much aware of this concept. I want to generate awareness and employment opportunities.
To start your own business important to visualise how are you going to start, your product development, whether your product has a place in the market, whether it is meeting the need of the customer and solving the problem and the most important, is it an Innovative Product.
To deal with the challenging task of starting a business, I’ve chose MIND MAPPING tool as it will help me to attend to the future. (The course starts with this tool or switch to week 3, video 4)
The first step in the mind mapping tool is WHAT IS: This has helped me in exploring the reality. Before this I just was focusing on my idea on starting the business which seemed to be superficial as I didn’t focus on the Present Scenario, without studying the market it is difficult to start your own business.
The next step comes, WHAT IF: here am trying to generate ideas and solutions to the problems, before I was focusing on just making a new product, forgetting to check whether my product would be Helpful to the customers, is it convenient to use, the Problem was identified in WHAT IS and we are generating solutions in what if.
Now comes, WHAT WOWS? We are trying to figure out the WOW SPOT: We try to check about evaluating our design with the value we want to deliver.
We transform the concepts to prototype and in the last step: WHAT WORKS? We check the prototype with the customers. (TEST MARKETING)
My insights in this process: Before learning the concept of design thinking and mind mapping I was jumping right away in making the prototype forgetting whether the product I want to make is needed by the customers or not. Forgetting to evaluate the value I want to deliver. Making a prototype is easy but without studying your market, the needs of customers, your product won’t sustain in the business.
The application of this tool has helped me in understanding the importance of market study and customer need, it is important to place your idea with balance with the customer need.
This course is making me look forward in launching my own business now. Thank you so much!
Different Approach: After I start my business I definitely want to deliver my product using the story telling tool, through advertisements as I feel it will help the customers in engaging emotionally with our product.
|
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19,599 |
Challenge
The Covid-19 pandemic was one of the worst health crises that shut down all economies for the first time in history. However, it impacted the healthcare sector specifically as there were not many support applications and systems that were equipped to deal with this number of patients in terms of tracking and monitoring.
The healthcare challenge that we as a team faced during the beginning of the pandemic was to establish an easy-to-use technology to monitor and track employees who test positive/negative for covid 19 apart of the covid-19 company initiative.
The project had multiple stakeholders internally and externally such as IT Department, Corporate Communications and external such as 3rd party software developers.
The timeline for the project was to create a prototype in 4 weeks with the involvement of all stakeholders. The plan was for IT, and 3rd party software company to develop a beta prototype. Once the prototype was completed, the corporate communications team will assist in the go to market strategy.
Selection:
The team have agreed to utilize the learning launch tool as the tool is designed to assist in developing a seamless technology for all users through careful experimentation to create value generated assumptions apart of the covid 19 initiative.
Application: Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively).
The first launch we focused on providing an easy-to-use beta mobile application that runs on IOS with only the location feature to ensure the team captures all needed information about covid cases.
The main focus was to collect, process and observe data related to covid cases. However, after 1 week of data collection, observation and brainstorming, the team concluded that the application requires additional improvements using a more human centric approach.
Therefore, the team have launched the 2nd version of the application with adaptability on Android and added features such as real time location, facial recognition, and contact tracing capabilities.
Our second launch was to release the new platform to a group of farmers to see how they will interact with it. Our focus was to observe to see if there were any gaps. Through this process it helped us understand our market and what our users considered simple. After testing the second platform we conducted interviews with the farmers who interacted with it to understand their experiences and to find out if this
second prototype was easy to navigate. Our priority was to ensure that the farmers could use the platform with ease.
• Insight
We applied the learning tool via the learning approach where the team was able to design and test the optimal application through rapid experimentation and continuously improving to meet a human centric user base.
However, through the process, the team have learned that incorporating several design thinking tools can be beneficial such as utilizing the storytelling and Visualization activities to develop a marketing campaign for the application.
• Approach:
For our team, we saw the learning launch tool as the suitable tool for our challenge. However, as a team the next steps would be to revise the application and insights from the 2 versions for future lessons learned.
|
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19,605 |
Challenge:
I am an IT analyst working for the development of a large sports goods manufacturing organization’s Product Planning tool. The Product Planning tool consists of 250+ attributes to be filled during the creation process of the product. The attributes are dependent on each other with each having its own independent validations. The products that gets created is of massive scale and roughly 8000 products get planned per season by 200 creators. Filling up 250+ attributes per product is an extremely tedious task. The challenge was to place the 250+ attributes in a meaningful way in the creation template which would avoid the inefficiencies and delays in the product creation process. Yet another challenge was to understand the usage of the attributes by the creators, which would help us in grouping the attributes.
Selection:
We from the IT team, thought through the design thinking tools and decided to go ahead with Visualization via card sorting. The research technique that we used was Card sorting exercise, which helped us in understanding the creators’ constructs in placing the 250+ attributes in logical groups. Most importantly, card sorting exercise gave us insights on how the creators perceive the domain of each of the attributes in their daily work.
Application:
Since the card sorting exercise was with limited set of users and could not be done with all 200 creators, we built the logical grouping of attributes iteratively, consuming the feedback received by all the users later from business operations. For our first go-live with the new form of creation, we focused on basic set of attributes which are business critical and important for the creators. The first iteration of creation form tested our understanding of the attributes and their usage by the creators.
Iteratively, we included other complex attributes with a continuous feedback from the creators. The second and third iterations tested our assumption - ‘prioritization of complex attributes against the business milestones was the main cause of the challenge in developing the creation form’. Again, with the continuous feedback by the creators, we were able to implement a meaningful structure of attributes covering all aspects of the business in the application.
Insight:
Every consecutive iteration while building the new creation form not just built the creation form for the creators in a non-intrusive way, it also helped us understand that business milestones was the key for each of the attributes in creation form. This was the leverage for us to make the impact and build an efficient creation form.
A noteworthy mention: by our first iteration we also placed a backend auto reporting tool which traces sequentially the number of clicks, tabular movements & other user interface usage metrics. The tracking tool was made aware to the creators as well during the card sorting exercise. With the additional information from the tracking tool of UI, we were able to provide more value-adds to
the creators in their daily work of creation process. For example, creators use multiple text attributes and type in the same value in different attributes which was traced by the tracking tool. Accordingly, we developed a simple multiple select and copy-paste feature within the form view.
Approach:
The application with the new creation form proved to be the right approach which resulted in creation efficiency increase by 95% in comparison with the old school excel and email exchange mode of creation. Then onwards every product that was built was created by the tool. The simple creation form led to a development of complex lifecycle management tool and continues to be built in an iterative way.
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19,611 |
Reflection - Mind Mapping
Challenge
It was the aftermath of the housing bubble in 2008 when many homeowners owed more on their
mortgages than their home’s market value, mortgage defaults were rampant, and Realtors were starved
for work as traditional real estate transactions dried up. My challenge as an entrepreneur was to create a
viable business that is beneficial to the homeowners, mortgage lenders, and Realtors in distress.
Selection
At the time, I was not aware of the design thinking approach. My engineering background led me to
choose mind mapping to help me visually think through the problem, make connections, and create ideas.
Application
After speaking to various stakeholders, I mind mapped the then current reality:
1) Homeowners can’t afford their mortgage payments and can’t sell their home because selling
their home can’t cover the mortgage their owed. They wanted a feasible way out to avoid
foreclosure.
2) Mortgage lenders were understaffed in their loss mitigation departments and did not have the
processes and systems in place to handle the surging volume of short sale requests. They
wanted to process as many short sales as possible to avoid the costs associated with foreclosing.
3) Realtors did not possess the skill set to negotiate short sales, so the bulk of their clients ended
up in foreclosure despite tons of extra work. They wanted to close short sales so they can
continue to make a living from commissions.
4) Homebuyers losing out on the home they wanted after months of waiting to foreclosure. They
wanted to settle the transaction quickly and move into their new home.
Insight:
The insights gained from mind mapping was that: 1) Homeowners were not aware that short sale is a
viable option to avoid foreclosure, 2) Mortgage lenders were not educating Realtors on how to
pre-qualified short sales and only send in complete and viable files, 3) Realtors assumed that they
needed to negotiate short sales themselves because distressed homeowners can’t afford to pay out of
pocket, and 4) Home buyers were not equipped to decipher the odds of success of a particular short sale.
When I challenged the assumption that distressed homeowners need a good, fast, and cheap solution -- I
realized that good and fast are absolute musts to avoid foreclosure, whereas cheap is only a relative term
to the consequences of foreclosure. I.e. cheap did NOT mean $0 out of pocket as assumed. In fact, the
$0 assumed constraint is costing all stakeholders dearly -- homeowners got foreclosed, lenders incurred
costs to foreclose, Realtors made no commission when their listing is foreclosed, and homebuyers
wasted months waiting to buy a home that ended up in foreclosure.
Based on the insights, we created a loss mitigation company that focused on: 1) educating homeowners
about the short sale option, 2) accepted only pre-screened short sale listings that were straight forward
enough to obtain mortgage lender approval fast, and 3) took over short sale negotiation work from
Realtors and charged homeowners and homebuyers a fee for loss mitigation work that is due only when
the deal closes.
Our premium pricing strategy was designed as a win-win-win-win solution for all stakeholders, despite
appearing counter-intuitive in a distressed market. We were able to deliver a 90-day cycle time with an
80% success rate, trouncing peer group average of 365-day and 20%. We received raving testimonials
from homeowners, home buyers, and Realtors, enjoyed dramatic revenue growth and profitability, and led
the local market in the first one year of operations.
Approach
The next time, I would go several steps deeper with a service blueprint to gain additional insights along
the journey for all key stakeholders. I think doing so will help refine the service process and deliver an
even better experience for all involved.
|
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] |
19,612 |
Example Reflection – Storytelling
Challenge & Selection
COVID caught everyone by surprise. From the world’s strongest nations to families with small businesses. The company I work for was not the exception. Without hesitating, our employer quickly sent us all to work from home while they figured things out. The first days were tough for everyone. We all had to make changes to our daily routine and of course our lives. While we were all adjusting to our new life at home, work started to build on top of our desks. Slowly but surely, most of us managed to get back on track. We started sharing our stories of how we were coping with everything. The reason we started doing this was to contribute ideas and suggestions to work as efficiently as we did back at the office. Eventually we realized these storytelling sessions were sort of therapeutic and helped us speak our mind. We all learned from each other and found new or different ways to pick up our pace.
Application
As work progressed, the storytelling sessions happened less often. When it was time for a monthly performance review, we noticed a coworker had lost track and momentum. We would all share words of encouragement and hoped for the best. I felt he needed a pep talk to get his spirit up. I read several articles in newspapers, magazines and social media about families and businesses that managed to overcome this hardship. I saved the ones that had really caught my attention and shared with him. It appears this had the opposite effect.
I decided to check in on him and setup a short video call at the end of the day. We started with small talk about work and then moved on to talk about the articles I shared with him. As the conversation moved along, I realized I heard an echo when paying close attention to him. Echo you would hear in an empty room or house, perhaps? I then asked about his family and he said his parents were back home in the countryside and that his brother and sister married a few years ago so they lived with their new families. He had no girlfriend or wife, so this meant he lives alone. One of his comments confirmed this.
Insight & Approach
My coworker trusted me with his personal thoughts and said the lockdown and being away from his family made his solitude feel worse. He explained that the storytelling sessions we had at the beginning were some of the few times he would socially interact with others. I had not realized how much he enjoyed participating and how much he benefited from them. At the end of the call, we agreed that we should go back to holding the sessions more often.
You might say that I got this all wrong and did not share one of my stories with my coworker. I learned that in storytelling, the figure of the story is the problem we face (mental health impacting performance) and the challenge it represents for individuals and the organization. Most importantly, get everyone to understand how big this problem is and what we can do. Therefore, I decided to share my coworker’s story with upper management. They were already concerned with his performance, so it was
easy for them to pay attention. This all happened on the second week of September, and with the World Mental Health Day just about a month away, the company decided this was a great opportunity to start an awareness campaign. There was no doubt that others in the company might experience similar situations and we all understood the importance of mental health education in the company. I am happy to say this initiative is currently under discussion so it can be carried out yearly moving forward. Not only will the company raise awareness and promote mental health education, but it will also start advocacy against social stigma. My coworker and others with similar situations will benefit from this initiative by helping them improve their wellbeing and performance as we continue to work from home. It will most definitely impact their life and not just work.
|
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Visualizations
Not long ago, the ability to create smart data visualizations, or dataviz, was a nice-to-have skill. For the most part, it benefited design- and data-minded managers who made a deliberate decision to invest in acquiring it. That is changed. Now visual communication is a must-have skill for all managers, because more and more often, it is the only way to make sense of the work they do.
Data is the primary force behind this shift. Decision making increasingly relies on data, which comes at us with such overwhelming velocity, and in such volume, that we cannot comprehend it without some layer of abstraction, such as a visual one.
But even information that’s not statistical demands visual expression. Complex systems— business process workflows, for example, or the way customers move through a store—are hard to understand, much less fix, if you cannot first see them.
Thanks to the internet and a growing number of affordable tools, translating information into visuals is now easy (and cheap) for everyone, regardless of data skills or design skills. This is largely a positive development. One drawback, though, is that it reinforces the impulse to “click and viz” without first thinking about your purpose and goals. Convenient is a tempting replacement for good, but it will lead to charts that are merely adequate or, worse, ineffective. Automatically converting spreadsheet cells into a chart only visualizes pieces of a spreadsheet; it does not capture an idea.
Managers who want to get better at making charts often start by learning rules. When should I use a bar chart? How many colors are too many? Where should the key go? Do I have to start my y-axis at zero? Visual grammar is important and useful—but knowing it does not guarantee that you will make good charts. To start with chart-making rules is to forgo strategy for execution; it is to pack for a trip without knowing where you are going.
Your visual communication will prove far more successful if you begin by acknowledging that it is not a lone action but, rather, several activities, each of which requires distinct types of planning, resources, and skills.
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19,614 |
Who are your target customers?
Patients having severe injury or major surgery are not allowed to get up from their beds, which does not allow them to brush their teeth for days.
Why is the problem important?
The patients who are unable to get up do need to maintain hygiene. So that’s where our product comes in handy.
|
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19,615 |
Challenge
My marketing teacher, he assigned us cases about different companies that had
problems in different aspects. Our job was to find out what the antecedent, the
problems, and the possible solutions
Selection
The technique that will be used will be a mind map, where you write down the main
problems and solutions that could be given to each one.
Application
First I read the whole case of the restaurant "Red Lobster", about its history and the
antecedents they had regarding the problem. later, I located what were the main
problems that Red Lobster had to address so that the opinions of the clients would
change regarding them.
Red Lobster customers found the seafood menu to be less fresh, even though that
was the restaurant's goal. This was due to their way of preparing each dish, in
addition to the atmosphere that the place conveyed so that customers did not feel
completely satisfied.
Insight
When I captured the facts on a mind map, it was easier for me to identify facts,
problems and solutions that I was thinking so that I could think more thoroughly,
having everything at a glance
Approach
This tool is very useful for design thinking, as it is a visual tool it allows us to
understand the facts better and easier, but we can also rely on another tool to
complement or to bring better ideas.
|
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19,617 |
Reflection – learning launch
Challenge and selection
In my daily work I focus on helping my clients to increase the satisfaction of IT end-users around the globe. Data-driven insights is our main driver to uncover potential improvement points within organizations. Providing stakeholders in various industries with the right insights is challenging, due to that fact people in different positions and organizations will be using these insights differently. Using our business intelligence tools we thrive to present valuable insights in different kind of visuals and user sentiment around it. Nonetheless, sometimes we miss the insights that make the difference for our clients. We then decided to use the learning launch approach in in which we conduct cheap and fast experiments and gather clients input as quick as possible. We combined it also with the agile way of working and defining small sprints in which we have defined outcomes and deliverables.
Application
In our learning launch designed small workshops with our main stakeholders to co-create the business intelligence reports. In these workshops we produced prototypes of potential reports and shared it with them to review it and provide feedback. Within these sessions we iterate the process few times until we reach a prototype that can help the stakeholders to get the most value of report in very short time and incorporate their feedback early in the process. Traditionally we will have a requirement gathering session in which we ask them how they wanted the report to be then we start designing the report without these sessions. This way, indeed, led to lots of recreating the product, doubling the work and a bit of client dissatisfaction. Hosting these sessions resulted in shorter time to pushing product to production and gave the client a feeling of being part of the product creation journey.
Insight& Approach
Using this method, we gained better customer relationships as well as less working hours wasted on developing the product. We then start to expand our products and services in collaboration with our clients. This approach gave us more flexibility to adapt to our stakeholder needs. They can now co-create the product with us and put their priorities by themselves. This approach gave more information on the difference between what the developer thinks is important and what the client thinks about it!
In future, I will combine with learning launch with storytelling and mind mapping tools. I expect his will give the client more room to express their needs in story fashion or with some drawings which can assist us in better understanding their needs.
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19,618 |
Mind Mapping
Challenge
At my employer, which operates in the import and distribution of food products, new management started the conversation about empowering the sales force to make more decentralized decisions, to allow them to seize opportunities that cannot be predicted or planned by the headquarters. In this context my team, IT, has been tasked with ensuring that the sales reporting available to them is fit for purpose.
Selection
In the initial as-is steps we proceeded with ethnological interviews and collected data from two main groups within the company: form sales representatives and their management and from the IT analysts who work with the sales department. We used semi-structured interviews which included open questions, to ensure we capture individual experiences and stories.
This provided a large volume of information, in different formats, like statistics, such as response times or how often each available report is used, but more important, individual stories detailing the gaps between the needs of the sales reps and the current capabilities. With tens of stories collected we thought that the best approach is to use mind mapping.
Application
The findings were presented to a group of decision makers mixed with the most insightful interviewees using a large wall in a conference room. Some grouping them into themes was done in advance, but as well the full text results of interviews were displayed. The participants have been provided with time to read through all materials in advance of the session and prepare their notes. After that they split in three different groups, in separate meeting rooms, and discussed and aligned their findings. In the next steps each of the groups presented their approach to the entire team. The complete group worked from there to restate the findings as insights.
Insight
The principal finding was that although we focused on IT systems and sales reps, the most important element to the data used was the existence in the organization of the employees in sales analyst roles, which were overloaded and often unable to process requests in due time. That was due to a few reasons: reports were lacking deep dive functionalities and detailed analyses had to be requested to the analysts on ad-hoc bases; the business intelligence solution could not combine data from some of the applications, and cross-functional reports must be manually generated in excel; the reports did not have phone-screen friendly versions; there was no visual alignment between reports, for example one will produce colorful pie-charts while another uses bar charts in shades of grey, so they had to be reworked when a presentation was done to an external client. A simplified insights chart would look like this:
If we would have used a traditional approach, for example focusing on collecting numerical data and improving performance parameters, we would have missed this insight, and the follow up journey that we embarked on, by defining the criteria for our future, re-designed sales reporting tool to be a self- service, visual reporting tool that gives the sales rep direct access into existing data and the ability to create bespoke reports in a simple intuitive way.
Approach
Reflecting on the approach, one step that we could have done differently is to follow the individual interviews with group discussions of the same people that were initially interviewed. The advantage would be to eliminate the noise in the original findings before starting the mind mapping activities with the decision makers. To give an example some sales reps mentioned the unavailability of WiFi while out of office, which turned out is was due to the lack of training in creating a mobile hotspot. Additionally, such discussion between peers might have helped uncovering more issues and generating more ideas from the sheer interaction.
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19,620 |
Reflection of Storytelling
Challenge & Selection We have always told stories and they're a vital part of our daily communication, but stories have meaning beyond entertainment value. Using storytelling often helps the audience to connect with you, so they trust you. I used to work with children age 7 to 12 and some of them are having a very low confidence and not willing to speak up. I often
told them stories based on my childhood or based on a book characters they could relate to and share with them stories that would open them up to share their feelings and thoughts. Sometimes, I would ask them to close their eyes and imagine themselves in the story path to build up their empathy to the character and eventually rejoice with the character’s success at the end of the story.
Application I would always tread the story from their known point of view and journey them through the unknown. I would use different tones to
create the mood to keep their interest to the story. To get them to
open up or share their thoughts about the story shared, I some time would get them to write them down or draw a simple comic strips to express or share their thoughts about the story shared.
For those with low confidence children, I would make a big deal of their efforts and opinions shared so that they can feel good about themselves and have the confidence bar raised higher. We
always end the session with highlighting the kid's effort and what more important is that the low confidence ones are feeling more accepted among their peer group, their friends.
Insight & Approach You would be surprised to see how these children would share their thoughts. I some time would get them to present their work
either write ups or comic strips with the rest of the class. To have the quiet ones to stand up in front of the group and to share their thoughts is a very tough challenge. One step at a time; from being able to empathize with the character or the storyline and with the help and support from their friends, they would take a stand to share their work and express their thoughts and feelings.
|
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19,621 |
Challenge:
I am an advisor to a small company that specializes in software for non-clinical medical applications software. They have suffered from several years of low growth focusing ostensibly on their main line product. The founder has been frustrated with this and had a new idea but after many years of doing the same thing, but was struggling with where to start. The initial approach was to consider building the concept and use the process of Minimally Viable Product (MVP) to iterate to a successful product. This is similar to what the company did when founded. However, I shared with him the concept of using Design Thinking with the MVP process to reduce the number of expensive design iterations and focus less on construction and more on a more structured problem-solution path using the Design Thinking approach. I explained that if your MVP is way off target you may either incorrectly abandon the idea through poor results, or even iterate to a less effective solution in the mistaken belief that you are meeting a broad need in a small market. Further, we needed to find a better way for his team who would implement the solution to understand, to better visualize this new opportunity.
Selection:
The team applied the basic principles of Design Thinking to start the journey by first creating some simple visual artifacts to illustrate why the current situation is unsatisfactory, the issues and consequences. We collected data and input to support this effort including disease state data from the various specialist medical societies, as well as population statistics. We enlisted the help of several societies as part of this process as potential stakeholders, as well as several interested Physicians who recognize the opportunity to significantly improve patient education. We are now at the stage to use learning launch to test the product concept with real users in the market place.
Application:
Learning launch for a company that specializes in online learning is actually a new experience for the team. Building a minimalistic prototype using off the shelf tools was easy for the team once they had a clear idea of what was needed. They were also able to enlist expert feedback during this lightweight process to give further guidance. The team met weekly with these expert stakeholders to obtain feedback, ask questions, and learn about each part of the product interface as it was constructed. Although the team does not claim to use Agile, the approach of incremental construction is broadly similar with specific milestones, reviews and feedback applied to keep the team engaged and connected to the application space.
From the first Learning Launch the team immediately gained insights into the challenges of non- computer literate users have following instructions. Realization that common UI elements that are learned and understood by regular users do not apply to older customers who do not use these product was key feedback in the update of the prototype.
The original prototype has been significantly reworked. One improvement made has been to track the user interactions with the product in greater detail, and not to rely solely on remote post utilization survey’s which are not always completed. We are now using anonymized data (with customer consent) in this second Learning Launch to continuously analyze and time spent in each section relative to various groups has been a particular focus.
Insight:
The Learning Launch has accelerated product improvement through early customer interaction, and also led to a reduction in proposed future features that were thought to be necessary. The team has found that ruthless simplicity, and focus on the core need is driving better customer outcomes in using the product. The Learning Launch is close to completion at this stage, and the product road map has been significantly collapsed as we have discovered the need is better served by less options and greater simplicity. Learning Launch gave early feedback and prevented waste effort in providing features and attributes that to date the customer does not appear to need.
Design Thinking has driven change in this organization from better communication and early understanding of the problem domain space, through the formulation of potential solutions to the Learning Launch of a simple and effective idea. Financially it has reduced wasted investment, and driven early sales interest in the product allowing the company to start expanding its portfolio with a compelling, and competitive product that looks to eclipse their original business.
Approach:
This small team started looking to do things differently with this new business opportunity. Elements of Design Thinking were used to drive a more targeted starting point for their MVPs. While the Learning Launch was used to better understand the user and to feedforward the learning into successive iterations of the product.
Insight & Approach:
We started this journey by first creating some simple visual artifacts to illustrate why the current situation is unsatisfactory, the issues and consequences. We used clip art, photographs and simple high- level workflow model to show the current care pathway, and multiple decision points required by the patient. We are in the process of data collection to support this effort including disease state data from the various specialist medical societies, as well as population statistics. We have also enlisted the help of several societies as part of this process as potential stakeholders, as well as several interested Physicians who recognize the opportunity to significantly improve patient education.
WE have
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19,624 |
Learning Launch
Challenge I am the proprietor of a manufacturing firm, of which we are trying to expand reach by making online presence. I am also a member of my organization’s marketing department and our challenge is to align the activities within the departments in order to facilitate the workflow of online channel and to spend marketing budgets on the right campaigns. The project includes the marketing department composed of five employees, as well as a digital agency, with whom we work closely. The project should not exceed 60 business days and the solution should include an even distribution of working hours amongst the team members. We will focus on understanding what our team members, as well as key stakeholders consider to be ineffective as well as effective, when it comes to creating synergies between traditional channel and digital space.
Selection Our team has brainstormed various activities/tools and after thorough examination, chose a tool for further testing. The tool chosen includes launching certain social media campaigns a demo website for orders, both for the current group of customers. So that we can get the insight from the customers as well, about our efficiency. So, we are ready to try the learning launch tool, which will help us to quickly test the idea and prototype.
Application For our first learning launch, we focused on the structure/execution of our marketing and selling tasks. In particular, we wanted to see if we could structure our tasks, projects, and processes to adapt to online order fulfilment along-with the current duties and responsibilities or we are in need of workforce expansion, if yes, by how much. This tested our assumption that the structure and execution were the main causes of our workflow challenge. Our team went through a three-day training. Next, we went through several workshops to structure our tasks and processes in a more agile way. These sessions occurred within in a month. We expected to produce a document with a clear description of our new, more agile processes/workflow. For our second learning launch, we focused on gaining clarity about our tasks and priorities. This tested our assumption that our prioritization of tasks was the main cause of our workflow challenge. Our team completed an anonymous survey. The surveys included questions about our new, proposed process, understanding the process and the prioritization of tasks, and feelings about the change, and were conducted within a one-week timeframe.
Insight By applying the learning launch tool, our team identified our assumptions and designed launches to test these assumptions. Additionally, we thought through anticipated results, expecting to find that our workflow, team and the key stakeholders would be fairly open to the new prioritization of tasks and process. Our actual results were in line with what we anticipated: current workforce will be able to handle the increasing workload, at least up to 1 year. Although the key stakeholders in the marketing department expressed some concerns, about prioritising between traditional media and online media. So, we are thinking of launching another launch tool, or more than one if required, and test by hiring 2 part-time workers for digital marketing channel to see if the extra cost will give us incremental benefits or not.
Approach Given that our team has already gone through several design thinking activities/tools and are at this stage in the timeline, the learning launch is the appropriate tool. As previously mentioned, our team needs to review the insight gained from our first two launches and incorporate this insight into future launch designs. Future launch designs should reflect insight gained, progress made, and come closer to a compelling solution ready for full rollout.
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19,625 |
Challenge
I’m a sales consultant that was invited to create a workshop for a Non profit Organization that work with LGBT population. They want to create a better experience while people schedule a consultation / therapy. They received many complains about the whole processes, as they had different ways to do the same thing. They try to change the way they work, but as they couldn’t get a common sense about the better way to do. After that, many tension was created between the teams and nothing changes.
Selection
The visualisation tool was select to create this feeling of collaboration, empathy between the diverses teams members and work in a nonverbal way Also, as we're thinking about possibilities that we haven't yet seen, visualisation will better reflect it.
Application
The first exercice was to create a good harmony between all participants and try to make then understand that when we work together with the same objective we can achieve good results even if we don’t participate on all the phases. For that, I said to them to draw a person (a citizen). We had just one paper and each person will make only one line. Once you’ve done your line, you should give the pen to the next person. Rules: No talks, or tips. Just one line per person. 3 minutes to finish. The second exercice was to put themselves in the place of their patients and try to describe the process of create an appointment and also the difficulties they could face. Rules: groupes were divided in 3 participantes each and they couldn’t be from the same department. The main objective was to created to new solutions by with ideation sketching.
Insight & Approach
After the first exercice, all the team was ready to work together and motivate buy the result as they do not imagine that they could create a person without given the other person a “tip” on how to keep drawing. This feeling of trust was what they need to think together on new ways to improve their service.
Also the approach of using visualization tool give a sense of union in the team, make then believe that they can create something together and even if the project is not implement they could realize how the results could be. I will definitely use Visualization tool in another workshop.
|
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19,627 |
Challenge & Selection
Storytelling is a wonderful tool which I always use. I consult with disadvantaged populations, people with learning disabilities, senior citizens and those with economic disadvantages. Some of these people in every area of their lives struggle with injustice and misery, need to be inspired and inspiration is a road to empowerment. I'm spending a lot of time "opening up people" and finding ways to inspire them to change their situation. When I work with the seniors, for various reasons, we exchange stories. They are sometimes lonely and so happy to share their life stories with me to connect and, in a way, they find meaning in sharing these experiences as a means of teaching and/or legacy. I share stories of my life with my developmentally disabled clients to help them envision a state of freedom, use their input against the backdrop of my story to ascertain their aspirations, and often we use stories to better understand their desires and processes of thinking. I use this knowledge to build various approaches in order to try to find a way to achieve more flexibility in the ways that they find lacking in their lives.
Application
I have a story on how to use storytelling. In proposing policy changes with a social service provider, I tried to clarify to them the advantages of, among other things, taking a more client-focused approach and, in particular, understanding each person as a human being, and addressing their specific needs in the first place. The organization was in the grip of a "compliance mentality" and, in this non-empathic, hierarchical system, its clients suffered. I was also describing how coping with one individual's needs can often affect others for the better, even though it seems drastic or out of the ordinary. I told a story about after a natural disaster, when I ran an emergency shelter. Except for one woman whose tension made her very emotionally fragile, everybody was doing pretty well. I could tell that she needed attention; I decided to be "Princess for an hour" in my mind. I made her a cup of coffee and sat down with her, letting her talk. It turned out that her mother, who was with her, had suffered a brain aneurysm and she was afraid that she might fall or that she would face some other tragedy while in shelter during this disaster.
Insight & Approach
Okay, damn, this has been an eye-opener. Her mother was a gentle woman, and very well done. It was clearly time for me to open my story up. I told her how scary it was when my father had his brain aneurysm before me and how I had to get him to the hospital and how complicated and stressful it was all. I shared how well he recovered, and then tied us together, remembering that she and I both had parents who had brain aneurysms. For that brief period she just needed individual attention and she ended up with that and a real help. She calmed down, her mum, worried about her, calmed down, and they calmed down everyone around them. In our little shelter Love reigned once again. So I told the organization this story and I think it was having a significant effect on the people there. The procedures are being re-evaluated, and new training is underway for the caseworkers. A little story can do quite a lot of good at times. This course has helped me see things in a different way as an instrument. If I did it before it was "ad hoc" really, but now I can plan ahead and think of stories that will allow me to present my ideas and illuminate them best. I have a background in architecture but I ended up in business as an entrepreneur. I had no idea that this would ever be treated as an advantage, but I am so thankful that it is!
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19,629 |
NEW TICKETING TOOL-LEARNING LAUNCH
CHALLENGE
I worked in an organization where I belonged to a department which was responsible for monitoring and maintaining the servers of the organization and also working with clients who were also part of the organization but were located in abroad and resolving their issues. The clients used to raise a ticket for those issues. Once it so happened that a particular client had raised an issue a week ago and it got missed out due to the not so efficient ticketing tool which we used and the client got frustrated and hence reached out to the head of our department directly. So our team and head had a discussion and came out with various ideas to solve the problem. We wanted to implement a temporary solution immediately to satisfy the unhappy client and also a permanent solution to avoid such a situation in the future. So for the temporary solution, we immediately assigned a dedicated person who coordinated with the client and completed the work but we worked on the long term solutions.
SELECTION
Our team generated a lot of ideas regarding either to improve the existing tool or to go for a new tool and finally after a lot of discussions we wanted to try the new tool since the new tool had many features like filtering the tickets using date, notification to official mail whenever a ticket is raised and also when it is resolved and also we can add extra features through additional programming so we selected learning launch tool to try this tool to solve our problem.
APPLICATION
In the first phase of learning, launch, we tried the first idea wherein we adopted and tested a new platform ticketing tool called service now and got trained in that and tried working on it by installing it in one of our systems. Feedback of the new tool using survey was collected from the members of the team and also from the clients. From the survey, it was decided to conduct more training on the new platform to make our team comfortable in the new platform before implementing it officially. In the next phase of learning launch, we tried the second idea wherein we asked the clients to allocate severity to the tickets raised by them so that the most important and urgent ones get immediate attention. Also, we integrated this feature into the service now platform. The demo of this went really well and on getting feedback from clients they felt this one very useful and they also suggested some more improvements on it which we planned to implement in near future.
INSIGHT
The learning launch tool helped us to solve the problem of tickets getting unnoticed and also lead us to adopt a new platform because of which the ticketing process also become clear and easy to use for both our team members and clients. But initially our team and team head were apprehensive to move to a new platform almost
immediately and hence the change to the new platform was gradual and steady; so that the sudden new change doesn't create any chaos.
APPROACH
According to my opinion for this problem, the storytelling tool might also have been useful and less time consuming if someone who had already experienced such a situation would have given these ideas instead of the idea generation process.
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19,631 |
Reflexion - Learning Launch
Challenge
I am a first year PhD student and my challenge is to successfully complete my thesis defense at the end of three years of work. This defense must show the realization of an applied project allowing to advance the research in the field of Artificial Intelligence applied to connected objects (Internet of Things i.e “IoT”). Previously, I worked 3 years in the industry. According to me, many relevant concepts can be applied in academic research. I have two thesis supervisors, coming from two different backgrounds (Applied Mathematics and Computer Networks). My supervisors are the equivalent of my managers and my clients, they have both roles. In addition to my defense, I have to realize a publication (at least) and in a field related to Artificial Intelligence and “IoT” accompanied by a real application (a prototype). My research is not fundamental (i.e theoretical), but applied.
Selection
Coming from the industrial world, in the field of Artificial Intelligence, I often had to used prototype, visualization and other "Design Thinking" tools for clients. I apply the concept of "Learning Launch" in the academic world because I find it relevant to applied research. Broadly speaking, the learning launch is an experiment meant to quickly test an idea and prototype.
Application
In the applied research we need to quickly see if an idea can be realizable and useful in a practical world. Reflection is done in groups but application and realization is done lonely. First, we discuss the idea, the possibility and how it can improve some aspect of the world of connected objects. This exploratory phase is done in a team through the laboratory, through research in the scientific literature but also around discussion with my thesis supervisors (i.e my clients and partners). The discussion in the team is every two weeks and the discussion with my thesis supervisors every week.
The first phase lasts maximum 1 month in order to avoid long and theoretical debates. After this part, I set a short deadline, in agreement with my thesis supervisors (i.e. managers and clients) to build a first prototype which is the realization in practice of the hypothesis and deduction made in the previous part. This is a very iterative process where we focus on one big idea and try to put it into practice. Every week, a review is done with my thesis supervisor (i.e. managers and clients) to see if the schedule is respected and if the research and the result are valid and consistent with the hypothesis made with the theory.
Insight
The use of the “Learning Lauch” tools allows us to quickly realize a prototype. Thus, each researcher according to his specialty (Artificial Intelligence or Connected Object / Computer network) will be able to quickly apprehend the objective and the interest or the drawbacks of the tool by using it quickly in a quasi-real situation. The development of a rapid tool allows us
to cross the theoretical barriers and to allow each specialty to quickly apprehend its relevance. The regular feedback from users allows me to determine the best research directions, to "fail early" and focus my limited time on functional ideas. The objective is very similar to industry. However, the objective here is not to produce a product version that can be delivered to a client but to the research community in what is called "reproducible research". In other words, to show through a product that the research is part of a practical framework and that it can easily be reused.
Approach
Due to my practical research and my experience in industry we are not a lot to practice this "Learning Launch". Nevertheless, after having integrated this concept with my thesis supervisors (i.e my managers and clients) I am much more relevant in my research and quickly locate points of interest for the scientific community. I am much faster at making applied and relevant publications for the industrial world. Thanks to this course I am also able to formalize this concept better and apply it more efficiently.
|
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19,633 |
Learning Launch Modernization Programme website
Challenge In the beggining of this year was invited to work with the State Secretary for Public
Modernization my country. We had a challenge: in 4 month we had to build a modernization
programme for the country with more than 150 projects in all different governmental areas.
We used some tools of Design Thinking to build the programme and the projects (e.g Ming
Mapping and Visualization), but for me the real challenge was to construct the programme
website with some particular features (many of them) to show and monitorize all the projects.
This was a challenge because i didn't have time to think and schematize this features to
perfectly adapt to the projects. Selection My problem was very clear for me: construct this website at the same time in which all the
requirements are discovered and brainstormed by many people. In this case I received ideas
from 3 cabinet, mine, Minister’s cabinet and PrimeMinister’s cabinet in total like 20
persons. So I choose to use Learning Launch tool because of the capability of fail fast and cheap and
the possibility to always learning what all the stakeholders were expecting from this website.
Using this tool, my development team did more than 25 deploys in 4 weeks, constructing
each piece one by one and adapting each piece until the public launching day with all the
Government and TV’s live. Application & Insight To apply this tool I used Scrum methodology to guide my development team. First, I created
a spreadsheet where all the features were registered and the programmers update many
times in the day with what they are doing at that instant. I shared this spreadsheet with all
the stakeholders to make the process transparent for all. Next, I scheduled bidiary meetings
with the development team: early in the morning and at the end of the day, because the
objective was to deploy the maximum features for two in two days. After each deploy, I shared the link with all stakeholders and gave to everyone 12hours to
send their impressions, improvement proposals, bugs, new ideas, etc.. There was only a
limitation: each person could send only one A4 page. The format, doesn’t matter, there was
some funny and interesting participations, like drawings, flows, etc.. After 12hours, I made a
report with all modifications that makes sense and was introduced in the spreadsheet. With
this transparency, the participations of all the stakeholders were improving deploy after
deploy. When the official launching day were approaching, we started to test with anonymous users
that never had contact with the website, to eliminate the biased problem. And we learned a
lot! One surprising thing is, now with 1 month with the website online, the most used feature
is one that we designed and build in the last 5 days, because one new user suggested that.
We only could incorporate this feature because we were openminded to learn with users at
5 days of the official launching. With this tool we could contruct more features than we thought in the beggining. But was not
easy. We rebuild many features that we assume since the beggining as correct until showing
to more users. If we don't follow the methodology of these tool, 80% of the website will never
be used by anyone. Approach One thing that I will try to do in the next time, is to call the anonymous users earlier, because
even if the stakeholders can make the effort to distantiate the maximum to give better
participations, the biased problem it’s stronger than us, humans.
|
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19,634 |
I do not have a company in itself but I have an entrepreneurial idea which is to create surf products based on recycled materials, when I took these last classes, what caught my attention the most was the tool of stories, since this is how you can do this service or this contribution to the community in a better way, since this is a triple impact social enterprise, I want to impact the poorest societies in my country that do not have access to a healthy or normal lifestyle due to the problems of the poverty that is, insecurity, bad meetings, etc. This idea is that with the recycled products create new surf products that are eco-friendly and therefore cheaper but accessible for this section of the community in order to give them a better alternative and not fall into the wrongdoings. The idea of the stories can be very useful for them to feel identified with the cause of this endeavor and thus support it. We want it to be known locally and supported by the state, it is a project that is in the ideation stage and the storytelling tool will serve this purpose. Results We created a small script and showed it to our acquaintances having a great acceptance. Semi-structured script Characteristics. It has to demonstrate the values of the company, the reality in which they are living and what they really want to achieve is the social cause which is to help young people of low social status and support them through sports. Sorry for the english
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19,637 |
Challenge:
For my project, I was asked to act as an automobile councellor where I could help people buy the right vehicle according to their budget and need.
For this I therefore chose to apply empathy to connect to my consumers/customers emotionally by understanding their needs!
Application:
So here I started asking relevant questions like what type of car they prefer and what would be their budget? What distance would they be travelling on a monthly basis and what colour would be their go to choice? Asking such questions uses the ides of storytelling as we are asking such questions and expecting answers in the firm of paras or stories from their side.
Insight:
What I have learned from conducting this exercise is that while the graphic is an important part for reinforcement, their understanding of the problem they are working to solve, the more valuable aspect of the activity, it shares the insights and shared learning that occurs while they are working to state their problem. The graphic gives the group of customes a point for discussion that allows them to share their perspectives and develop insights into potential causes of their problem.
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19,639 |
Mind mapping
Mind Mapping helps designers to visualize complex ideas, patterns, and relationships between them.
A mind map, is a tree that represents the central idea or topic and its subtopics are branches of that tree. The mind maps are the simplest type of design thinking. A mind map is an easy way to brainstorm thoughts organically without worrying about order and structure. It allows you to visually structure your ideas to help with analysis and recall.
Mapping has a lot of benefits. By mapping a user’s mental models, designers are able to visualize abstract concepts, define relationships and patterns between them, integrate ideas to existing systems. Mapping should never be taken lightly: it’s a great way to enhance one’s thinking process, deepen your knowledge of a specific concept, and find out critical issues that need to be addressed in a timely fashion.
During brainstorming meetings and problem-solving sessions, many outputs are shared and presented in fractals. Many of the design thinking methods we discussed aims to direct the attendees thinking towards a specific flow in order to achieve creativity or find innovative solutions for problems. Mind mapping is one of the efficient methods that organize all these in a formation and in a visually brain-friendly method.
When we are thinking of an idea, taste a specific food or visit a place, our mind starts to link this action with our memories and previous experience using a relevant model. Our brain starts with one center action, colour, taste or image and builds branches of thoughts that are used as a base for other multiplied ideas. How we think works very similar to tree branches. This concept is used as the basis for all mind mapping systems and approaches.
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19,641 |
Mind Mapping
Challenge & Selection
As a student, the first tool I used was a Mind Mapping tool, taught by our teacher. We used Mind Mapping tool to find a pattern, hidden information and access thought process to easily write up a paragraph or an essay. I often used this as a logical and thorough approach to make the essay widened and understandable.
Mind Mapping is a visual diagram that maps the information using branches and sub-branches.
Application
We can create a Mind Mapping tool simply by taking a page and a pen. Simply write the main topic in the middle of the page and start writing the main related information using arrows pointing towards the middle.
I used Mind Mapping on multiple occasions when I was confused about the topic. During exams, it crucially helped.
Insight & Approach
This experiment came with help for the thought process. We can easily make up the relevant information regarding the main topic. We can broaden our minds using a Mind Mapping tool. It can help our thought process.
For me, Mind Mapping is the best approach in design thinking.
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Visualization
1. Challenge: Describe your challenge, including all relevant information
I was working in a newly created team of five during my Master’s programme– all with different nationalities and with different professional and educational backgrounds. We had trouble both coming up with and se- lecting ideas for the tasks we were given in our programme, and really struggled with this. It made us ineffec- tive and we were becoming annoyed with each other.
2. Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why you
selected it for your challenge -- including any appropriate video lecture references).
We selected visualization as our tool of choice. We did this so that we had a clear visual representation of the ideas generated, and could easily select amongst them.
3. Application: Describe how you applied the tool you selected to your challenge (e.g., what you did
and how the tool was applied effectively or ineffectively).
To target our idea generation, we decided to have a set amount of “thinking-time”, i.e. a few minutes to think alone before we started discussing ideas. When the thinking time was done, everyone needed to present their idea – orally and visually. After everyone had presented, we had five different visualizations of ideas and solu- tions on our whiteboard. Using the visualization, neither of us needed to keep the ideas presented in our head, instead, we could all take a few minutes and look at the visualizations of the ideas. Many times, this also led to the combination of several ideas – it was easier for us to see different elements of the ideas and cherry-pick the best ones.
4. Insight: Describe the insight you gained from applying the tool you selected to your challenge
(e.g., how an insight affected your thinking about the challenge and about design thinking more broadly).
My insight from visualizing is that everyone really gains from it. Even if you are not completely picture-based, but perhaps you also include text, most people can take this is. As opposed to ideas presented only orally or perhaps only textually, which can be hard to grasp – especially if you are thinking about your idea at the same time and how to present it. Visuals, I see, are a universal way of communicating.
5. Approach: Describe what you might do differently next time -- applying the same tool you se-
lected or a different one -- and the reason(s) why.
Next time, I will most certainly use visualization as much as I can. Not only because it is my preferred way of taking in information, but also because it is universal, as I said earlier. You can’t read and listen at the same time, and in my business (consulting), visual presentations are therefore essential.
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19,647 |
Reflection On Visualisation
1. Challenge: Describe your challenge, including all relevant information.
I am in a corporate real estate IT relocation project management space. Typically, when companies need to relocate their offices, one of the workstream involves their IT setup in the new office. What is usually a challenge is gathering requirements on their wants vs needs and balancing the requirement based on budget. With different departments, the requirements differ from one department to another. The current challenge we have embarked for the company is workspace digitisation. This involves looking at the various departments and looking for ideas to embark on a workspace digitisation space with the final outcome in company’s operations optimisation.
2. Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why
you selected it for your challenge -- including any appropriate video lecture references).
As a first step in getting user representatives from the various departments to kickstart the thought process in digital workspace revamp, I had decided visualisation would work wonders as visualisation will give the stakeholders a better idea rather than words.. Visualisation will enable the users to have a framework in identifying what are the possibilities, what are the boundaries, what are the issues that digitalisation will help resolve and what revamp
3. Application: Describe how you applied the tool you selected to your challenge (e.g., what
you did and how the tool was applied effectively or ineffectively).
The 1st step was a presentation of photos of companies that has done workspace digitalisation based on what have they done and how they have done it.
The photos were arranged 1st from a common workspace level. These would be shared facilities that set the various departments to think the possibilities of them adopting the what other companies successfully implemented. Questions raised were what if we implemented, would your department use, what issues would that solve.
The following slides then had photos that was the focal point for discussion on what he individual departments from other companies had done for workplace digitalisation.
The visualisation tool of using photos of works done was effective as it gave the users a base to discuss on the possibilities. What less effective was when it came there should be individual department focus groups instead of 1 big group as those not from other departments drifted out of interest.
4. Insight: Describe the insight you gained from applying the tool you selected to your
challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly).
As mentioned in Angela Myer’s video, the visualisation did help people understand what it was the objective of digitalisation and help persuaded them of the worth of heading towards workplace digitalisation. It helped the users conceptualised the ideas put forth.
5. Approach: Describe what you might do differently next time -- applying the same tool you
selected or a different one -- and the reason(s) why.
Visualisation allowed better discussion and understanding of concepts and issues and having photos enhanced the thought process experience. For projects that does
|
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19,648 |
1.Design
2.result
SUB-FACTORS: Voice search Wifi
Voice search Internet usage Proper device
2. What is special about OAS?
Ans : Everything you love about an Apple Online Store all the products, personal shopping help, trade-in, flexible payment options and expert support.
3. What features do this OAS have?
Ans : The Online Apple Store is the most convenient destination to shop for Apple products, with online Apple Specialists available to help with anything from custom-configuring any Mac to setting up new devices.
4. What makes it different from other stores ? Ans : Store is where you going to buy apple products
1. Do we have access to use to without logging with personal information? Ans : NO you don’t.
1.Is alexa affordable for all? Ans: Yes , it is affordable.
3.What is the reason for origin of this product? Ans:Apple retail program needed to fundamentally change the relationship to the customer, and provide more control over the presentation of Apple products and the Apple brand message.
2.What is OAS? Ans: online Apple store is a convenient place to purchase Apple products and accessories from Apple and other manufacturers.
4. How often can we use OAS? Ans: Quite often
1.Tell me about its Internet consumption? Ans: Yes
2.Is this user-friendly? Ans: Yes, it is.
OAS
1.How do you use OAS? Ans: You can use OAS as online store where you can buy apple products
|
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19,649 |
Visualization
Educational Marketing Strategy using visualization
1. Challenge & Selection
The first design thinking tool I ever used was visualisation and we used visualisation for finding out the solution for marketing strategy for an educational institution. Because we needed a proper marketing and branding strategy to improve our student admission and and we do not have the customer data required for analysis of course selection by the students. The stakeholders involved here are the college management, students, parents, teachers and the administrative staff.
2. Application
The application is we used simple stick figures to visualise our stakeholders and to visualise our concepts the first stage is going to be what is the problem for defining the problem. so the problem here is identifying a proper branding and marketing strategy to into the student admission for the current academic year. so be conducted formal and informal interviews current students and alumni students, potential students of the current academic year, present and past parents. We conduct the survey among the faculty and administrative staff of the college. So now we have a initial data to work with,some the informal interviews and the survey conducted among the faculty, we listed out the problems face during the admission process of the last academic year. Reasons were listed for lack of admission and and ideas was talked about to improve the admission. The straw man graphic is simple, using simple shapes and icons available in Visio or on the Internet. If the front-stage/back-stage view For the activity, I will divide the stakeholders into groups of 5-6 participants each representing a different organization or area of interest. Each group receives a poster-size copy of the straw man graphic that they can write on directly, or use sticky notes to make comments. I give them two-three questions to answer, such as: 1) What key elements are missing from the graphic? 2) What would you change about the graphic to make it more accurately reflect your problem space? 3) What key insights do you have about the relationships between the entities in your problem space? I give them approximately 20 minutes to discuss the questions and mark up the graphic. Then I have each group report out on their answers to those three questions while pointing to the mark-ups on their poster. As each group reports out, I record commonalities in the insights of each group, and then additional insights that come from the group discussion on an additional copy of the graphic. After the session, I digitize each group’s poster as an artifact, create a view that combines the shared and new insights from the group discussion, and then create a revised graphic that incorporates their feedback and proposed changes that they agreed to as a group.
3. Insight & Approach
What I have learned from the visualisation exercise is that, stakeholder participation is very important. By dividing participants among the stakeholders and by providing a visualisation tool
to them be able to list out the the problems for the lack of admission during the last academic year. Concerns from each stakeholders were noted down and each of the concerns were analysed and possible ideas were created by discussing among ourselves to create a new admission approach.
|
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19,650 |
Mind mapping is used to represent how ideas or other items are linked to a central idea and to
each other. Mind maps are used to generate, visualize, structure, and classify ideas to look for
patterns and insights that provide key design criteria. A mind map is a tool for the brain that
captures the thinking that goes on inside your head. Mind mapping helps you think, collect
knowledge, remember and create ideas. Most likely it will make you a better thinker. Mind maps
can be created in many different ways, but they share the same basics. A mind map is a graphical
way to represent ideas and concepts. It is a visual thinking tool that helps structuring
information, helping you to better analyze, comprehend, synthesize, recall and generate new
ideas. Just as in every great idea, its power lies in its simplicity. In a mind map, as opposed to
traditional note taking or a linear text, information is structured in a way that resembles much
more closely how your brain actually works. Since it is an activity that is both analytical and
artistic, it engages your brain in a much, much richer way, helping in all its cognitive functions.
|
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19,652 |
REFLECTION – VISUALIZATION: HOW TO APPLY VISUALIZATION IN A
MANUFACTURING LINE
Challenge
For around a year, my organization wasn´t capable of controlling and following the product flow in the principal manufacturing line. We used to see a lot of disorder and chaos, and this impeded us to give the product on time, nor in the correct quantities and, of course, without the desired quality. This also meant that the clients couldn´t perceive the value we were trying to offer. Cause of the blurred lead time and all the problems of our internal clients or workers. They felt dissatisfied and unhappy with the line's current state. We needed to disrupt the way things were done. A lot of ideas had emerged, but none of them were tangible enough to implement. Neither, the line supervisors were capable of express the situation. Selection
As it was necessary, we needed a tool that made us capable of transmitting ideas tangibly and concretely. We had to sweep away ambiguity with the use of simple methods: a simple drawing or an image. We made all, the problems and solutions, visible and clear with the help of visualization.
Application
We knew that for solving the challenge we had to identify the workers and line´s true problems. We had to develop a shared understanding of the real problems. That´s why we analyzed and explained the real objections. We applied simple but effective ways to explain the situation, photographs, storyboarding, storytelling, and even draw the working line´s layout.
We divided the problem into three main causes: the workflow direction, the space occupied by the workers, and the meaning they felt in their work. Those causes allowed us to make changes in the line´s layout and gave more care to the workstation. Training and formation to our workers improved their work´s value perception. Today we can identify times, quantities, and of course, the quality has improved a lot since then.
Insight and Approach
We learned that visualization guided us to a more simple but deep way of understanding the true problems of our organization. The current situation can be taken more realistically if we can express making things feel real. That´s why we pretend to use this tool several times, more
precisely with all the stakeholders around the value chain, so we can communicate more effectively the problems that the organization may have. And what's more, the solutions!
|
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19,656 |
Mind Mapping for Self-Analysis
Challenge & Selection
The tool which I have I selected is Mind Mapping One of the main problems we have to face as active people who want to achieve great things in their lives is that there are just too many tasks we can do every day, especially if we’re working for ourselves. Getting lost in the magnitude of possibilities, I use mind maps every day, both for professional and personal purposes. More than that, if it wasn’t for mind mapping, I wouldn’t be able to get anything done during my workday. Flexible work has some amazing benefits, but you can’t enjoy it if you don’t know how to organize. It was only when I learned mind mapping that I finally got the hang of it.
Application
Mind Maps can help you to gain greater insight into yourself, definitely mind mapping yourself is the best way to see the bigger picture. If you are serious about mind mapping yourself to growth then it’s necessary for you to know yourself first, make a life plan on how you want your life to be or where you want to go, set your goals, and take action to achieve such goals Let’s start how I apply this method in my life ,First I start with a quick 5 minute mind map by taking set of coloured pens to fill in facts, thoughts and emotions about myself and then to Put one word/idea on each branch and to expand using sub branches it also help me to categorise my ideas ,thoughts, strengths, weaknesses, hobbies, responsibilities & quick set of things I like to keep in my mind map A list of personal projects, workout log. After that comes the stage where i always prefer to draw a pictures of myself in the center ,using colourful branches for each of the category it helps in providing a me mirror of inner self and also I use this as a motivational tool & make decisions and plan your future actions.
Insight & Approach
Mind mapping is an excellent technique you can use for self-empowerment or personal growth. Because it lets you see and organize your thoughts clearly you are able to effectively sort out personal issues and challenges in your life. When these things become clear to you, you are able to see better the best solutions to
address these issues and challenges. As a motivator mind mapping yourself helps you achieve the goals you have set. Now you can sort through all the information and determine the best way to perform necessary tasks to help you ultimately achieve your goals It is an excellent technique you can use to sort through all those thoughts and ideas you have in mind and make clear sense of all the information you gather by examining those thoughts and ideas. With the help of mind maps you are able to see the connections among these ideas that may have not been evident beforehand. you only need to answer 3 important questions when mind mapping yourself to growth. Where am I now? Where do I want to go? How am I going to get there? These questions basically help you determine what it is that you really want in your life so that you can start planning for it effectively.
|
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Reflection - Visualization tool
Challenge Last year I took a Design Thinking workshop which concluded with a final assignment for the workshop. The challenge for the respective assignment was to design a digital product that would improve the navigation experience in shopping malls. We paired up in teams of 4 people and started our challenge by outlining our process: empathize (research) - define - ideate - prototype - test. We also picked out one shopping mall in which to concentrate our research and design efforts. The shopping mall we picked is the second largest shopping mall in my country, and, as you can imagine, and as we, ourselves, have discovered through our research, there are a lot of friction points in the customer's experience, related to navigation and not only. I will address these further in this paper. Selection Even though we used all the tools described in this course for our challenge, for the purposes of this assignment I will detail the Visualization tool. I chose to talk about this tool because, in my opinion, it was the tool that delivered the most powerful insights during our research and define phases, and, of course, it played the main role in the idea generation phase. Working in a team of 4 people, we sometimes had different opinions or understandings of the different concepts that arose during our project. The Visualization tool helped us gain a common understanding of these concepts and align our views. I think that this is one of the biggest strengths of visualization - it helps the team share a common understanding. This is widely discussed in Tim Brown's Change by Design book, which I recommend to you all. Application As I said before, we used the Visualization tool in different phases of our Design Thinking process. In the research phase, we used a "research wall" - an empty wall on which we collected sticky notes with thoughts, photographs of people in shopping malls, print screens of apps that help facilitate navigation in shopping malls, insights from people we interviewed and so on. We collected all this data on our research wall and began categorizing it in what we called an "affinity diagram". This approach helped us build connections between different findings and understand the bigger picture. We also drew experience maps to better understand what a customer's experience is when navigating a shopping mall, build a clear view of his/her pain points and discover friction points in the shopping mall experience. In the define phase, we used visualization to build our personas (fictional people that represent potential users of your service or product). Building our personas helped us stay on track during the later phases in the design process. Whenever we faced concerns, we would return to our personas to remind ourselves what our users' goals and frustrations are, what their personalities are like and how we can build our product in a way that would best improve their lives and fulfill their needs.
In the idea generation phase, we used visualization by drawing some storyboards in which we imagined how a product could improve our user's lives. Storyboards are simple drawings of people performing different activities. By drawing these storyboards, we began understanding in which direction we should take our product. And of course we used a lot of visualization in the prototype phase - we drew simple sketches to illustrate our app idea. Also, by drawing an actual prototype of our product, we were able to test this prototype with real users and gain feedback and insights from them. Insights and approach The visualization tools I talked about in the previous paragraphs helped us gain a lot of insights from our user and build connections between the problems we discovered, in order to gain an understanding of a more complex problem. Even though at the beginning, our challenge was to improve the navigation experience in shopping malls, we discovered that the navigation problem was linked to a lot of other problems. For example, we discovered that a lot of the customers of the shopping mall were mothers with babies - who were using the baby stroller. For these customers, a simple app that would tell them how to get from point A to point B wouldn't have been enough. They had to know if the path they were taking was stroller accessible and if there were any mother-baby rooms on their way. Another important insight we discovered was that a lot of mall customers never really did any shopping in shopping malls - they did all their shopping online. We dug deeper into this situation and discovered that they preferred online shopping because, in shopping malls, they never knew which shops would fit their budget and which shops to visit if they were looking for a certain item. Having discovered all these great insights, we were able to design a digital product that not only improved the navigation experience, but also helped mall customers find out in which stores they could find the product they were looking for, if those stores fit their budget, how to get to those stores in the quickest and most accessible manner for them. Without using visualization, we would have never seen a connection between these insights and our product would have only delivered a solution for navigation, without taking into consideration all of the other issues we discovered. We ended up improving not only the customer's experience, but also addressing the business goals of the shopping mall. And without using visualization to draw a prototype of our product, we wouldn't have been able to test it with real users. We were able to improve our product after every round of user testing, based on feedback and insights from the users. After this experience, I have been using visualization to deal with all kinds of challenges, related or not to design. I do think of myself as a visual thinker - I am way better with images than with words - so every time I am faced with a complex issue, I gather sticky notes, pictures, diagrams, maps and all kinds of visual artifacts to help me break the issue in smaller chunks, build connections and open up my mind for possible solutions that can bring innovation.
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19,658 |
Mind Mapping
Challenge & Selection
The first tool I used was the tool of Mind Mapping. I use this tool in my work and also my study. Mind mapping can help me by concluding the complex things into 1 page and it easier to remember the picture than text.
Application
To work as an auditor, I have to understand the client processes in very short time and mind mapping can solve that problem. The best way for me to create mind mapping is writing down the significant things I’ve heard and arrange into mind mapping. For example, after interview clients in the accounting department and take a short note at every process, I write the mind mapping by separate into Costing unit, Account payable unit, Account receivable unit and Financial reporting unit. Then put in every function of each unit and the user’s name who responsible for each function.
Furthermore, I also use mind mapping to record the research paper I’ve read. Start with the topic, then define the objective, methodology, dependent variable, independent variable, mediating variable and the result.
Insight & Approach
Using mind mapping in work and study, It’s not only helps me understand easier but also explain or present my work to colleagues in the more simple way.
This course made me better in learning and communicating. I can understand more clearly and last longer in my memory.
|
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19,659 |
Selling the value on an efficient org structure
Challenge
Creating a more efficient supply chain with fewer resources all the while maximizing subject matter expertise through a defined standard process. As a leader within my organization, I am tasked with identifying game changing ideas that make my company more productive and profitable. This can take the form of reducing cost or improving efficiency. Specifically, we undertook a re-organization of our supply chain department to meet this goal as the company reduces head-count across the board. We established a central purchasing team from a fragmented and decentralized regional mix of teams. This cut our cost by 30%, improved end to end process turnaround times by 20%, and allowed for a more consistent standard work process (creating indirect value to the regions).
Selection
I chose the visualization approach using straw man, shapes, and flow diagrams to better conceptualize both the challenge and the opportunity. This way my audience which is a diverse group of stakeholders can more quickly grasp my idea and provide their own inputs in a collaborative discussion. I easily identify the scope, boundaries, key elements, and pain points which can foster other ideas and solutions from the group. I did this for the current organizational structure and also the future organizational structure under a centralized model.
Application
I apply this in my regular face to face meetings with my stakeholders. I will get up and begin drawing on the white board or notepad, explaining my thought process each step of the way. As we move forward in the discussion, I can easily change some the visuals and update them for a more thought out representation. It’s really a free flowing of ideas with real-time visualizations. Second to this, I prepare strong visualizations in pre-read material, with diagrams, flow charts, photos, and succinct talking points. I try to keep it simple, easy to follow, and engaging.
Insight
Looking back on what I’ve learned through this class, I have actually been utilizing some or all of these tools: visualization, storytelling, mind-mapping, and learning launches in some form or another over my entire career. What this class has taught is the power each of these tools. When to deliberately use them and why. Going forward, I will now target one approach over the other given the audience I will be engaged with (whether a stakeholder or customer). It conveys the message I have in an easier to understand way, while getting easier buy-in, insights, or challenges that I may not have recognized on my own.
Approach
I would continue to use the visualization approach as most of the work I support is at the early “What is” stage but I would adopt storytelling in some instances to better relate to an audience that maybe isn’t in supply chain or understand the problem as well as a colleague in my field would using just visuals. Also, as I moved into the “What wows” or “What works” stages I would take on learning launches to quickly test my hypothesis, gain feedback and fail fast if necessary.
|
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19,662 |
Reflection-Mind Mapping
Challenge & Selection
The tool I choose is Mind Mapping, I use it in the What Is process to identify the patterns and
insights from the large amount of data we have gathered. It takes 7 steps to run through the
mind mapping process, including holding a yard sale, inviting customers, offering tours to them,
knowing what appeals to them, gathering their feedback, identify the valuable insights and
therefore translating the insights into criteria.
However, it poses great challenge to carry it out for the first time, especially under the Covid-19
pandemic, so we have decided to do this on a virtual meeting, which requires a lot of
preparation.
Application
We have invited 21 customers, after carefully selecting them to ensure that this group of
customers covers the base of the whole customer group, to gather their thoughts on our
ready-to-launch new product about whether they like the flavor, the convenience of taking it, etc.
In light of the pandemic, they are not able to attend our off-line event, so we have send them the
product in advance. They are not allowed to taste our new product until the online event.
During the online conference, we invite them to test our products by asking them to imagine they
have just bought this form supermarket, then open the package and try it.
Later, they have been given 30 minutes to fill in the forms we have mailed to them beforehand,
and they invite them to describe how they feel and share all these with us.
We would record their feedback and their conversations to further analyse, and them translate
their insights in to our further design criteria to help us in developing other related products.
Insight & Approach
What we have found through this is that our customers’ feedback vary very much, which
originate from their individual differences. It has take us a lot of time to further analyse and draw
patterns from their feedback.
Considering this is a experiment conducted under Covid-19 pandemic, the quality of online
conversation is impacted. We would take further measures to enhance the efficiency and
communication quality in real offline events.
|
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19,663 |
Design Thinking Assignment So lets see the steps and instructions for this peer-graded Assignment. 1. Statement Prevailing Introduction:
Agriculture needs a good positioning product quality and proper resources for its crops and development.
So i'm gonna use my five steps of product designing namely: 1.Empathize 2.Define 3.Ideate 4.Prototype 5.Testing Among them we already seem to empathize about agriculture. Now lets see the Define
2. Statement Defined:
“Development of the Agriculture sector Using our Five main steps.”
3. Statement Ideate:
By collecting a lot of ideas from my friends and by self research i got an idea to make an app which takes care of the agriculture trends and growth of the sector.
4. Statement Prototype:
Dilmodas:
An app I want to make use of my knowledge from throughout the course and make some effective and more relevant trends related apps and finally this is my idea to prototype.
5. Statement Testing:
We need to take care of our customers as well as the future of that product so i decided to go back to my before steps and make more changes, it's going well.
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19,664 |
Example Visualisation
Challenge and Selection
Big Data new technologies are able to handle big amounts of data with the goal of obtaining new knowledge
that facilitates the decision-making. However, this process that starts from data to obtain information and, from here, to achieve knowledge, is not only focused on the treatment of the data, but that all this has no value if they cannot be displayed in the right way so that the user understands what is being shown and not be overwhelmed by complex and difficult to understand visualizations.
This paper analyses, therefore, what are the current visualization tools explaining, first, which are the current techniques of visualization, focused mainly on static representations of the information. Next, we analyze the main problems and challenges in the field of data visualization, where we have examined the main tools of the market describing four basic points: data loading, visualization of this same data, advantages and disadvantages from the users’ perspective. Once the main problems with which data visualization have been studied, where information loss is a crucial point, the direction of the market and how the 3D tools can be used to obtain a new knowledge that the 2D visualization techniques are not able to display, is analyzed. The article finishes by commenting on the advantages and disadvantages of data representation in three dimensions
Application
Visualization is any strategy for making pictures, graphs, or activities to impart a message. Visualization through visual symbolism has been a successful method to convey both dynamic and solid thoughts since the beginning of humankind. Models from history incorporate cavern artworks, Egyptian symbolic representations, Greek geometry, and Leonardo da Vinci's progressive strategies for specialized drawing for designing and logical purposes.Visualization is a type of articulation that makes the information, data, and information obvious. Visualization basically applied in the circumstance thats content
Human-computer interaction is actually the interaction of the user and the product designer. It is difficult for people to keep patient for the product. Advanced technology, the technology itself is difficult to directly enjoy people's lives and must rely on a medium. The visualization plays a role of making communication between people and computers simple. The role of pleasure people. Of course, for the interface of the control. On the one hand, it needs mature technology for background support, on the other hand, it needs the designer understand user's psychological demands, thinking and visual habits. While the acquisition of visual information is more intuitive and important. Because when people using the product. The first thing comes to their mind is "what they see", following by "what to do"," how to do". Knowledge engineering believes that visual information consists of three parts: shape, colour,etc.
I used an approach of preparing a visually representative data on my college work where the students are supposed to give feedback based on the teaching materials provided to them. For this activity , I would divide the students into 6-7 groups based on their specialization and topic of interest.All of the visual data is made using simple tools so that it would be easier to understand for the students.I gave them 2-3 questions such as 1) Are you satisfied with the faculties teaching method? 2) Are you able to understand their line of communication? 3) Is the study text provided by the college beneficial?
Then I had each group to report out their answer to these questions. And after the session , I looked on the reviews and digitised the posters of each group as an element, this helped to create a view which provided new insights and better explanation or understanding of the poster. Along with this, I created a revised graphic poster mentioning the students problem and also few suggestions to minimize it.
Insight and Approach
What I have learned from this is that it is undeniable that the information stored in the language and code is more accurate and abundant, but the acquisition of such information requires time-consuming and labour intensive training to be realized. The graphic symbol, this way of communication is more intuitive, more general and universal. It relies on people's thinking activity from specific things, generates relevant thinking and mixes into the subjective judgment, which only needs people to use the daily natural skills. Based on direct experience in life and part of the indirect experience to understand. This approach greatly reduces the gap of different age, different nationalities and different ethnicities of cognitive impairment and memory burden, improve work efficiency. Even people use different language, they can also understand the function of some button. Using the microphone icon as an example, we can directly understand that it is a call function. For a small book with a phone, we can understand through the daily experience that it is the address book. When people using the image perception and image thinking, the efficiency of information transmission is greatly improved.
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19,665 |
Example Reflection Visualization
Challenge & Selection I use the design tool Visualization frequently in my kindergarten classroom. Visualization allows concepts that might be floating around in space and not quite understood to become tangible and concrete for my five and six year old learners. We use visual thinking in the classroom for different reasons, but the one main reason I find this tool to be so beneficial is students develop a clear understanding of what I’m trying to convey. When they understand what I’m trying to convey, and I can attach their thoughts and their ideas to how to go about learning, this is how students become responsible for their own learning. They become empowered. Sight word knowledge in my classroom this year was at an all time low. I realized visualization was needed to help them understand the need for sight words, to encourage and motivate them, and to find out how they thought they might be more successful in this area. I am fortunate in that I get to teach children how to read when they come to school. What a fulfilling job! One horrible aspect of teaching children to read is helping them memorize sight words. I use the word horrible because memorization in today’s world is about as obsolete as a rotary phone. Learning is about making real world connections and applying new and exciting concepts in innovative ways. However, having a solid sight word base is a strong indicator of reading fluency. When a reader is fluent, barriers are fewer. Comprehension is stronger, and word attack skills can take precedence. I was noticing worksheets, iPad apps, and flashcards weren’t working with this group of students as it had in the past. Application I gathered the students on the carpet for a ‘meeting’. What was needed to help them with sight words? I drew a stick figure on the board with a worksheet, an iPad, and flashcards above his head, each inside their own bubble. We discussed the picture (“What do you see?” What is inside the bubbles?”) and I explained that Skete the stick figure was having trouble memorizing his sight words. Each Friday when I do a sight word check with him, he might remember the two words learned that particular week, but the practice he’s being given isn’t enough to help previously learned words stick. I asked for suggestions. Could they think of ways that Skete might be able to hang on to ALL of the words he’s learned? Students slowly began to add their ideas. They wanted to keep the iPad above Skete’s head, but do away with the flashcards and worksheets. They also suggested Promethean board flipcharts, website games, and one child even suggested they learn sign the sight word in sign language when learning the written word! Insight Out of the mouths of babes… I gained valuable insight through this particular visual thinking activity with my students. My kids were very interested in becoming part of their own learning process and coming up with ideas to help them accomplish reading goals. They felt empowered
when they were allowed to trash the methods they didn’t like (and obviously weren’t working) and decide upon and research ways that they thought would be fun and help them keep their sight words in their working knowledge. I was able to see that what I thought were sufficient reinforcers (worksheets, flashcards) were just boring activities that meant nothing to them. Through the use of visualization, I have learned that not all students are quick to have answers. Giving a few extra seconds of wait time allows for almost every hand in the room to raise up with ideas and suggestions. This is incredibly valuable information for me as the facilitator, especially when I am interested in everyone’s input and perception. Approach This tool is incredibly effective when it comes to students getting to tell how they feel about certain aspects of learning. I’ve noticed it seems that some of my students are worried about hurting my feelings or making me mad when it comes to giving feedback. By using Skete the stick figure, there is a detachment between me and them. They can say things like “Well Skete might like using the Promethean board instead of your worksheets”. They aren’t telling me they don’t like the worksheets, they instead are suggesting maybe Skete doesn’t like them. I love this! My little learners are able to speak honestly without fear! I will definitely continue to use this approach in the future since I can learn how my students think they will learn best, or at least how they like to learn best, without any guilt!
|
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19,666 |
Example Reflection – Learning Launch
Challenge: I was working as the project lead for a client engagement. It was an ongoing engagement and all task and activities were performed in scaled agile framework. All task was performed from client location with 7 teams and each team size of approx. 7-8 consultants. The challenge was to introduce 2-3 new teams to take care of the additional requirements, but it was not possible to ramp up locally due to non-availability of skills. In past the client tried to perform working of a new team from distributed location but failed since the landscape was heavily customized with less documentation available.
Selection: I had been through the session of design thinking and wanted to apply the tool set of learning launch to test some of the idea and assumption to validate this new way of working.
Application: For the first learning launch, I focused on the selection of the team members knowledge of the client technical landscape and their ability to work in agile framework. These tested my assumption that people and process were main cause for this challenge. We took 2 interviews of each team member and also involved client representative in the selection process. After they were selected, we ensured that each of them went thru SAFe for teams training for 2 days and fooled by a certification. I then created a document with the list of all team members for the first distributed scrum team.
For the second learning launch, I focused on the transition approach and the structure of these new teams. These tested our assumption of transition duration and how these teams should be embedded to the current organization. We did couple of workshops with key stakeholders from the engagement and from the client organization to determine the transition approach including cost and schedule within next 2 weeks. We then documented this transition approach so that it can be explained to all other teams.
Insights and Approach: By the application of these learning launch tool, I was able to list down my key assumption and with the early prototype, I could verify these assumptions. With the launch for the first team, the actual results proved that the assumption were true. This helped all of us to visualize the different assumption and short list the key ones and get it validated with the induction of first teams.
After the first 2 learning launch to pilot the first team induction, we were able to quickly roll this out to other 2 teams as well who were successfully able to work with distributed agile framework in the existing organization.
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19,668 |
1. Challenges
I am an Engineer and developing something new every day. I have so many new ideas in my brain but it sometimes difficult to let somebody recognize it is innovative and possibly make money.
2. Selection
I selected “Visualization” as a thinking tool, because it is very important to show the new idea to somebody who may recognize the value of new idea. I saw many people who just talk about new idea lacking “Visualization” which ends up just a talk, not an innovation.
3. Application
The best way to visualize an idea is to put it on the paper, presentation and cartoon which somebody can see. Sometimes, put in in a technical paper or in patent application is useful.
4. Insight
A new idea is usually a combination of simple physics phenomena. Each phenomenon is very simple event even elementary school student understand. However, if several phenomena are mixed together, it looks complicated but it is simple.
5. Approach
My approach is to break down complicated new idea into simple physics phenomena which elementary school student understand. In other words, if you can explain the new idea by combination of simple physics phenomenon, most likely, the new idea works well. Good test is to talk to kids or your wife, and if they buy that idea, “Visualization” is 80% done.
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19,673 |
Peer-graded Assignment Assignment – Mind Mapping
Challenge & Selection
The tool I used was the tool of Mind Mapping, to understand problems & to seek possible solution
for them. That time, I was in charge of developing new Business Model for Future Store (a.k.a. Smart
Store or Unstaffed Store) and had a lot of meeting with stakeholders both in our company and in
our customers’ companies. I have used mind mapping often with my colleagues to find out better
solution which is economically not burdensome for customers and profitable for our company. Why
did I choose mind mapping? Because it is a very useful tool that people who have difficulty
imagining can use to confirm their thoughts. Mind mapping helps you to connect one thought to
another with a tail-hooked to it.
Application
I worked in the order of Observation → Imagination → Composition, and the imagination process
was helped by mind mapping a lot.
First, I researched global best practices such as amazon-go and bingo-box and analyzed them in
detail. I looked into the technologies used for the cases and how to apply the technologies and
how to improve them. User scenarios including movement lines were also a major area of interest.
Second, I did mind mapping with my colleagues in different places. We usually did in the meeting
rooms, but sometimes we go to new and fresh places other than the office. Every time we did mind
mapping, some ideas we never expected came out and helped the project.
Each of us selected key words for Future Store, wrote them on the postit and pasted them on the
white board. We started mind mapping from here. we were able to create better ideas by connecting
keywords more and it was decided to construct a store with the concept of a “face recognition-
based SCO(Self Check-Out) refrigerator” by linking words such as “ABC(AI-Big dats-Cloud) tech” and
“hands-free”. We have also linked the technologies of security subsidiaries such as 'Smart Intrusion
Detection' to connect various Future Store ideas.
Third, we got into composition. It's a step to determine the overall mood of the store, the type of
technology to use, user scenarios, and other tricks. Since there were no SCO products, we decided
to make SCO products, and we looked for related technologies and vendors. For the AI refrigerator,
we chose one of the startups to collaborate.
Insight & Approach
What I have learned from conducting this exercise with colleagues is that One person's thoughts
may be flawed, but when combined, there is no shortage, and rather, it becomes a superb concept
which can change the world. Mind mapping showed how we can connect and improve ideas and
allowed us to share our perspectives and develop insights into potential “big money making”
business model. If I have done this Future Store project by myself without Mind Mapping, I would
never have decided to make out own SCO for sure.
Design Thinking is a tool that helps we think fun and enjoyable. If we have more thoughts, isn't it
just our head getting complicated? If we don't stop and keep walking along the path of thought,
then we will meet real thoughts and the excitement at that time will make us happy enough to
make me forget all the sufferings. For this, I will try to use and combine the Design Thinking tools
according to the situation and hopefully then I will become one of the evangelist of Design Thinking.
|
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19,676 |
Storytelling
Challenge and Selection A tool which I often use to simplify my articulation is ‘Storytelling’. Before joining MBA, I was with a consultancy firm helping automotive giants to automate and digitize their day-to-day design and manufacturing work. We spent a lot of time with the client understanding their situation and obstacles, but the time required for that was demanding. Usually when I used to demonstrate the scenario to my colleague about my understanding of the problem statement was in the form of narration and which they easily grab, sometimes if feasible I do use visualization tool as well. The bright side of using the tool, storytelling, is one can narrate a situation far more quickly and efficiently without taking the effort of grabbing a paper and pen. Listeners can easily relate to their own situation and can answer more emphatically. Application If I am talking about storytelling, how can I not narrate my own story. My clients, who were the end users of the tool and process, used to explain their situation which were not that easy for my team to understand. They were cumbersome, data heavy and required a lot of effort to understand each situation with a PowerPoint presentation. We required fast and quick response to when it came to knowing about the problem, so that we can prepare primary hypothesis in shorter duration. To overcome this for my team, I started to drive the meeting and steered the situation towards a session were now end users explained the situation using the theme called, “Day-in-a-life of the user”, where the client used to narrate the problem right from the pint when they switch on their machines. From now, the team was more engaged, more efficient in collecting points and responded quickly with the understanding validation session in a week. Insight & Approach This approach was taken unknowingly with the clients and the internal team. The approach was simple and effective, though any prior planning was not done. Each time the approach was taken it became clearer to the team and we improvised the process to make it more effective. After practicing it with couple of other clients we had a definite approach, and it was not something new but an innovative and simple tool. This course made me realize the know-how and backbone of the tool. By which now I can become more ready and redefine the approach for betterment of the implementation. I can now prepare the foundation of the tool before presenting it before the team and client. I had a Manufacturing IT consulting background. I now consider it as an arrow in my quiver.
|
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19,680 |
Visualization
Challenge & Selection The first tool I used was a Visualization or Visual Thinking tool to achieve a shared understanding of the problem area between a diverse group of teammembers before trying to identify and define possible solutions to the problem. I often use this approach with our teammates who are members of a college club working to apply management concepts for the conduct of debate and deliberation on issues of national and international importance. I used the technique of using a straw man to visualize a problem domain with a set of questions or discussion prompts to allow team members to learn from each other in the process of defining the scope, boundaries, key elements, and relationships between the elements to be considered when identifying pain points and opportunities for improvement or solution. Application I start the process by creating a straw man with a problem domain graphic. In order to develop a straw man graphic, I will draw on any existing material available to understand the environment. Existing materials may include operating or procedural documents, training materials, marketing materials, etc. If there is no material available, I will conduct informal interviews with one-three of the team members who serve as my main contact points on the initiative. The template that I often start with also has a column on the left to identify partners and prospects who might be participating in the event. The straw man graphic is simple, with simple shapes and icons available in Vision or on the Internet. If the front-stage/backstage view does not work, then I will create a different kind of visual, either based on a high-level process flow with swim lanes for different stakeholders, or a different format. For the activity, I will divide the members of the team into groups of 2-3 participants, each representing a different area of interest. Each group is provided with a poster-size copy of the straw man graphic that can be written directly or used by sticky notes to make comments. I 'm giving them two-three questions to answer, such as: 1) What key elements are missing from the graphic? 2) What would you change with the graphic to make it more accurate to reflect your problem space? 3) What key insights do you have about the relationship between entities in your problem area? I'll give them about 20 minutes to discuss the issues and mark the graphic. Then I have each group report back on their answers to the three questions while pointing to the mark-ups on their poster. As each group reports, I record commonalities in the insights of each group, and then additional insights from the group discussion on an additional copy of the graphic. After the session, I digitize each group poster as an artifact, create a view that combines shared and new insights from the group discussion, and then create a revised graphic that incorporates their feedback and proposed changes that they agreed to as a group. Insight & Approach What I have learned from this exercise with a number of groups is that while the graphics – especially the revised graphics that incorporate their feedback – are important for enhancing their understanding of the problem they are working on, the more valuable aspect of the activity is the shared insights and shared learning that occur while they are working on defining their problem space. The graphic gives the diverse group of team members a focal point for discussion that enables them to share their perspectives and to develop insights into the potential root causes of their problems. While they could create a graphic from a blank slate in a collaborative way, starting with a straw man jump starts a conversation for them. They can quickly identify where they are in the graphic – or if they are missing – and can quickly gain new insights into the relationship between key entities instead of taking time to identify them. They can also identify variables in the problem area – that is, it helps
them to identify what they don't know, in which areas they need to obtain information or data to provide values for variables.
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19,681 |
Refecton – Storytelling
From waitng room to living room – re-designing our theater’s lounge
Challenge
In my job as a Controller in a theater, I am ofen faced with a variety of problems caused by artstc, technical and administratve processes and their interacton. While working on the backstage side is already very requiring, the management ofen does not put emphasis on the customer side and just lays down rules without having listened to the users. But partcularly these ofen go through a complex process reaching from buying a tcket untl leaving afer the show combined with the recommendaton to others or getng teased to other shows. In that process it is especially important how they feel in the house before the show and how their feelings are aferwards. When I speak with my colleagues we ofen talk about productons, but rather less about the building and its opportunites. They look for strategies to enhance the atmosphere for VIPs having special evenings at the theater, but never about the feelings people have in general in that building.
When I young, going to the theater was always linked to seeing my heroes and I enjoyed that special atmosphere. As I now also have my profession in the theater, I needed to re-think about what makes that locaton so special. I wanted to focus on how we can grasp the customers' needs and especially how we can enhance the theaters' lounge.
Selecton
That is why I decided to dedicate a certain percentage of my work to think about what our customers need when they visit the theater. While taking the “Design Thinking” Course with Shailesh Kumar, I got inspired by how valuable customer insights are. In Week 2 of the course, the presentaton of the tool “Storytelling” showed how an inspiring story can motvate the listeners to start a refecton, to start thinking about the subject. As my colleagues in the theater are ofen very busy and do not fnd any tme to come up with new projects or think out of the box. From my point of you, I needed some input for our theater's lounge redesign. That is why I decided to tell a story: I wanted them to get inspired, think and share their thoughts with me to help me to solve my problem and come up with ideas for our theater lounge. As I wanted to get some intense input, I decided to do a face-to-face situaton.
Applicaton
My frst interview partner was a young colleague working as a theater manager. As I told her my story – my connecton to this building, how I see and feel it – she answered that she was in theaters from her birth on. Her parents were full-tme working there, so they took her to every rehearsal or to the bar in the evenings. She practcally had her own kid’s corner. Theater was her home she told me. And she added: “In the theater, I could live with my parents more intensively than in our empty apartment. Theater was my living-room.” This word got fxed in my head. Theater as a living room. She could not experience her family life at home, so she re-defned the theater to be a living room.
Insight
This was a special moment for me and even for her. She refected her job as a theater manager by saying: “Maybe I need to sometmes think about the theater as I thought before and see my job environment as a huge playground where I can feel comfortable.”
And for me, my eyes got opened for a new thinking about the theater environment and especially the theater lounge. I could start to think broader. Customers have very high barriers by thinking “maybe I am not dressed appropriately” or they are afraid of certain rules of etquete. But I asked myself what’s wrong about feeling “at home”, even in a theater? It’s not behaving inappropriately, it’s just feeling more comfortably. So I could think about what people do when they enter their own home and living room.
Especially the interacton with this colleague gave a perfect kick of for the whole process of idea generaton. The whole process was heavily valuable for emotonal ideas, as it triggered the personal feelings of the people. So the storytelling tool worked out perfectly for me. For this problem size, it helped a lot, and next tme I will combine it to other tools, like visualizaton, to gain deeper insights in customers' minds. But storytelling helped me to focus on the redesign of the theater lounge and were then shaped into strategies.
Approach
We worked out the idea of the living room and created a mult-functonal space for various actvites. It contains food spaces as well as recreaton and conversaton areas in which the introductons can take place. Besides, we built up a working space where students can study in a peaceful atmosphere during the day. As a side efect we can gain them as potental theater visitors.
We succeeded by serving diferent needs like recreatng, talking and having food. By storytelling we could broaden the problem and understand the theater as a living room in which all these actvites are possible in parallel. The tool made these ideas accessible and realizable. In the past we have been reluctant about doing partcular things as we did not want to lose customers. But now I know that Storytelling can open the eyes of both sides. Customers maybe cannot tell what they are missing, but they probably did not feel comfortable. By talking to certain people, I could link the customers' problems to a larger purpose and put their unanswered needs into strategies and redesigned the whole space on its emotonal side. For further steps, the other tools like Visualizaton and Mind- Mapping are surely adequate methods. I’m looking forward to try these out to broaden my expertse in Design Thinking techniques.
This will not be my last storytelling project, as I realized my role as a learning mind and gained a powerful new instrument: to simply talk and listen to other people.
|
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19,684 |
Reflection – Visualization Challenge & Selection
The first tool I used was the tool of Visualization, or Visual Thinking, to achieve a shared understanding of a problem space among a diverse group of stakeholders before attempting to identify and define possible solutions to the problem. I use this approach often with our customers, who are government agencies working to apply technology innovations to modernize their mission or the delivery of their services to their customer, which may be U.S. citizens, businesses, and non-citizens. I have used the technique of using a straw man visualization of a problem domain with a set of questions or prompts for discussion to allow a diverse group of stakeholders to learn from each other in the process of defining the scope, boundaries, key elements, and relationships between elements to consider when identifying pain points and opportunities for improvements or solutions. Application I start the process by creating a straw man graphic of the problem domain. To develop the straw man graphic, I will draw from any existing material available to understand the environment. The existing material may be operational or procedural documents, training materials, marketing materials, GAO or other auditing reports. If materials are not available, then I conduct informal interviews with one-three of the stakeholders who serve as my main points of contact on the initiative. If appropriate to the situation, I will borrow the concept to “front-stage/back- stage” from previous research, and discussed in David Gray’s book, “The Connected Company”. The front-stage/back-stage approach helps to reinforce the notion that every service – even an internal service – has customers with whom the service provider interacts and internal processes that enable the organization to provide the service. The template I often start with also has a column on the left to identify Partners and Value Chain Providers and a column on the right to identify Oversight Organizations, such as Congress, GAO, labor unions, advocacy groups, and other entities that may add constraints to how the organization operates. The straw man graphic is simple, using simple shapes and icons available in Visio or on the Internet. If the front-stage/back- stage view doesn’t work, then I will create a different type of visual, either based on a high-level process flow with swim lanes for different stakeholders, or another format. For the activity, I will divide the stakeholders into groups of 5-6 participants each representing a different organization or area of interest. Each group receives a poster-size copy of the straw man graphic that they can write on directly, or use sticky notes to make comments. I give them two-three questions to answer, such as: 1) What key elements are missing from the
graphic? 2) What would you change about the graphic to make it more accurately reflect your problem space? 3) What key insights do you have about the relationships between the entities in your problem space? I give them approximately 20 minutes to discuss the questions and mark up the graphic. Then I have each group report out on their answers to those three questions while pointing to the mark-ups on their poster. As each group reports out, I record commonalities in the insights of each group, and then additional insights that come from the group discussion on an additional copy of the graphic. After the session, I digitize each group’s poster as an artifact, create a view that combines the shared and new insights from the group discussion, and then create a revised graphic that incorporates their feedback and proposed changes that they agreed to as a group. Insight & Approach What I have learned from conducting this exercise with several groups is that while the graphic – especially the revised graphic that incorporates their feedback – is important for reinforcing their understanding of the problem they are working to solve, the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space. The graphic gives the diverse group of stakeholders a focal point for discussion that allows them to share their perspectives and develop insights into potential root causes of their problems. While they could create the graphic from a blank slate in a collaborative manner, starting with a straw man jump starts the conversation for them. They can quickly identify where they are in the graphic – or if they are missing – and can more quickly gain new insights about relationships between key entities instead of taking time to identify them. They can also identify variables in the problem space – that is, it helps them to identify what they don’t know, in what areas they need to obtain information or data to provide the values for the variables. Since I discovered that the most valuable aspect is the shared insights and learning, next time I would use the visualization activity as a starting point for a series of design thinking activities. Then the revised graphic that incorporates their combined feedback can serve as a reference tool throughout the remainder of their work.
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19,688 |
Before reading, please accept my apologies as my English is not perfect (It is not my native language).
The Challenge
I am User experience designer and I integrated Innovation center of an engineering company specialized in mobility and transportation 1 year ago. Before that, I used to work in digital ergonomic consultancy agency. One of my mission was to help the digital business unit which has issues with a software they developed for internal use and to be sold to our clients. The software is a tool which allows the user to create a transport service in a specific location and do simulations thanks to algorithms and data such has traffic jam, population, …) Their problem was that the software is heavy to maintain (in term of time and resources) and despite the good feedback they receive from internal users, too few external customers pay for this service. The tool is not profitable. The Digital business unit which are responsible of this tool has no clue about the reasons of this commercial failure. They asked me to investigate on the reasons of this failure to find how to do better for further developments.
The tool Selection
The tool I selected is the learning launch. Learning launch applied when you have defined several concepts that seems to work and you need to confirm or disconfirm your hypothesis to guarantee the success of your project. The learning launch phase is a fast and cheap test phase where you will learn if your hypothesis about your concept are confirmed or disconfirmed. It will help you to validate and continue your project or to pivot and refine your concept to ensure it will be a success. (Fail fast and cheap). In my case, no learning launch has been made during the initial development of the tool. The digital business unit wants now to re-launch some developments of the tool and this time; they want to make it right. The current version of the tool is our « prototype » and the situation is perfect for a learning launch!
The application of learning launch and the insights
• First, I asked for a presentation of the tool by the engineers who built the tool, I asked several questions to feel comfortable with the functionalities.
• Then, I organized a short workshop with multidisciplinary team (engineers, sales, marketing, customer relation and internal user) to define our hypothesis.
• Thanks to hypothesis, I was able to draw a survey to collect « real information » and « real users » of the tool. The questions were sometime close questions (to collect quantitative data) and sometimes open questions (to collect qualitative data). The goal was to collect data on their real use of the tool, the tasks they must accomplish with the tool, the knowledge of the functionality they have and their perception of the all tool.
• After several weeks, I analyzed the results of the survey and our hypothesis were almost totally disconfirmed! here are the most important hypothesis and insights we get:
1. The tool is seen as powerful: Hypothesis Confirmed
2. Users can use all the features of the tool: Hypothesis DISCONFIRMED
Most users have empiric knowledge of the tool. No training was given to them and must of them do not know all the possibilities and features of the tool.
3. The tool suits to the users’ needs: Hypothesis DISCONFIRMED
a. Users use the tool to make simulation but have no way to extract the result of their
study. The tool does not suit their need from A (simulation) to Z (communication of results).
b. All users need to do comparisons between simulation to make decisions. The tool has
no comparison mode or feature and does not suit their need.
Note: Other hypothesis were confirmed and disconfirmed but they are either technical or confidential.
The learning launch was very efficient to better know our users and their needs. The digital business Unit knows that they must add some new feature to better support the users and must also better communicate and train them.
Approach: What I would do next time
If I had to do this work again, I would plan a second research phase with one to one interviews with users in their work environment. The survey was easy and cheap to set (and that’s the goal of learning launch), but an iteration with interviews would have allow me to go deeper in the needs and expectations of our clients.
Thank you
|
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19,692 |
DESIGN THINKING FOR INNOVATION-EXCEPTINAL CUSTOMER SERVICE
Challenge & Selection
The first tool I used was the tool of Storytelling, to achieve a shared understanding of a problem space among a diverse group of stakeholders before attempting to identify and define possible solutions to the problem. I use this approach often with our customers, who are dealing with importation of goods working to apply technology innovations to modernize their businesses with prompt delivery of their services to ddefining the scope, boundaries, key elements, and relationships between elements to consider when identifying pain points and opportunities for improvements or solutions.
Application
I start the process by creating a specific innovation on how the customer’s transaction can be process within the turn around time allocated for the transactions with the value chain of the innovation process.
Insight & Approach
What I have learned from conducting this exercise with sample customer selection.
The important for reinforcing the understanding of the problem they are working to solve; the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space.
The sample customer’s selection is a prove evidence of the design thinking innovation by creating a direct services notification on all customer transactions without follow up,
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19,694 |
Example reflection – Learning Launch
Challenge
I am a lead data scientist in an elderly care project. The aim of this project is to provide an IOT technology driven complementary healthcare system to assist the daily work of healthcare providers, and improve the quality of life for elderly patients. There are three main stakeholders in this project, namely the elderly patients and their family members, the healthcare providers (i.e. care managers of the patients), and IT technicians (i.e. software engineers, data scientists, IT architects).
The challenge of this project is that there are lots of variations of the design of potential system, from sensor selection, IT architecture design, data collection, analytic objectives, and results display. Especially, if we rely on one set of system selection and go through the whole loop to collect real data and test the system. The cost of failure could be huge and unrecoverable.
Selection
User experience is crucial for the success of the project. Therefore we decide to take a agile approach to communication with stakeholders through frequent feedback delivery loops. We split the IT system into three main components, i.e. sensor selection and deployment strategy, data analysis pipeline, and results visualization. Based on our experience in relevant technique domains, we proposed a set of sensor kit options, and data analysis prototypes, as well as data visualization designs. We set learning launch targets at different stages of the project to collect user feedback to test our hypothesis and adjust the system design.
Application
For our first learning launch, we aimed at narrowing down the sensor kit selections and result visualization design, to understand the users’ preference and needs. We recruited 20 elderly patients who are potential users of the system, and elderly who are simply curious. The end product has to be a compromise between technique complexity and the usability (user interaction required, and the price). We grouped the selected sensor kits into different categories accordingly to the amount of user interaction required, and their capabilities. We create result visualization interface based on public dataset and mock data that we created. During this session, we have gain valuable information in terms of sensor selection, and what information (result visualization) to feed to the users.
Our second learning launch focused on testing several prototype IT structure, and data analysis pipeline based on real data collected from volunteer patients. The aim is to get ready for a first hand user experience of the running system. During this session, we were able to communicate with users about how an edge based system could offer, and what we could achieve with a powerful cloud- based service, as well as what service is necessary for a real-time feedback, while another could afford a delay.
We launched several more rounds of learning launch afterwards. At each round we tested hypothesis that were set beforehand. Through these launches, we were able to get closer and closer to a system prototype that offers users the best experience, and a backend IT system that offers robust and seamless service to the elderly patients.
Insight
By applying the learning launch tool in an agile way, our team were able to efficiently communicate with the target users and narrow down the hypothesis of various technological tool kit options. Additionally, the process has brought the stack holders in a closer healthy relationship, by taking care of users’ feedback in the design loop, which has largely increased the confidence of the elderly patients into using our system.
Approach
Given the success of applying the learning launch tool in this project, I would like to continue practising it in future projects. However, various types of project may require different degrees of efforts to launch from the technicians as well the end users. Therefore, carefully set hypothesis, goals, and reasonable time line is very crucial to a successful project, as well as to build a healthy relationship among stakeholders. I would like to pay extra attention in these factors in the future.
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19,696 |
Result tells the position the product in the market. By seeing the result, the creator should update the product and release the product to the market. By the results we can improve the product.
What the product to the customers?
We can find error in the product, when taking review from the customer. You can find many things about your product. It’s good to find new things.
Different feedback from the customers. Many customers given positive feedback and very helpful to the people. Some order people said functionality is good and some things should change. Many good reviews
In my product when comes to testing in area calculator, you need to check each individual part of the area calculator, the way of working, functionality of the product, quality of the product. This are things should test by the customers.
What the product to the customers?
Result tells the position of the product in the market.by seeing the result, the creator should update the product and release the product to the market. By the results we can improve the product.
|
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19,698 |
MIND MAPPING
In my last one job like General Manager in a chain of optics, with the board of directors we face the challenge related to found the motivation of the independents optometrists to buy a franchise. The sells had drop during the last years and general the market. We needed to know what we could offer for them they to buy our franchise and increase the sells. We developed some strategies members of board suggested like participate in business rounds and fairs in the optical sector. However, the finance resources invested in those strategies did not obtain the sell of any franchise.
The tool that I selected was mind mapping, such as mentioned by professor Marian Moore in her video, it is used to look for patterns, insights, that help us to discover more creative solutions to face a challenge. She gived us this formal definition “Mind mapping is looking for patterns and insights in a large quantity of data you collected during your exploration of what is the current reality”.
Therefore, I think that it is the appropriate tool in this case, in order to collect as much information as possible through interviews with the independent optometrists and after be able organize the insights to found and understand what they want obtain of a franchise and what would motivate them to buy one.
Such as we seen in this course, the mind mapping is a excellent tool to work the “what is” stage, since it allows presenting and communicating all the information collected efficiently.
In the first place, we search one data base with information of independents optometrists through de national association. Immediately, we made phone calls to schedule appointments in order to present our value proposal, once the presentation ended, we made room for them give us feedback asking them the most important questions for our purpose like ¿Do you found value to join of our franchise? Why yes or not?, What is the principal benefit that you wait of a franchise?, ¿What is that you don’t like of a franchise? ¿In the past do you has been join to a franchise? Why yes or not?
Unfortunately, we had few presentations, consequently our conclusions were not sufficiently supported, the way we presented the information collected was not the best, since we failed communicate the ideas clearly.
Therefore, in our case the application the mind mapping tool was ineffectively.
The information I gained by applying the Mind Mapping to my challenge allowed me to evidence the great difference that exists between what we think of a situation from our desk and the reality seen from the perspective of our clients, for this reason I understood widely the importance of tools like Mind Mapping to
able arrive to know the reals needs of our customers, based on which to design useful and innovative solutions.
Definitively thew next time would apply the same tool but with the following changes:
• Increase the number an independents optometrists interviews in order to
gather more information that adequately supports the proposed solutions, since on this occasion few were conducted, therefore the conclusions presented did not have the necessary support
• Have so little information did not allow us to make a good organized and
presentation for the board members, unfortunately we did not get the most out of the tool
Finally while reviewing this submission I was inspired by all the personas that have many things to say but also by the number of deaf ears that exist, therefore it is essential to open our minds to develop our listening skills in the first instance
|
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19,700 |
Learning Launch
1. Challenge.
I am a member of a student social organisation and for a while we were working on a social project in order to help senior citizens with purchases (such as groceries, drugstore and pharmacy) in the form of a monthly subscription. My own challenge was to research and to find the best form of making an order for seniors and our workers. The project is limited to internal resources as budget and employee time. The problem I have faced was a deficiency of data, because there was no analog on the market, only similar businesses such as food and grocery delivery. So we needed to adapt it to our target group (seniors) and to a new form (subscription/pre order)
2. Selection.
In my opinion, design thinking is one of the most important tools on the way to the unknown. The purpose is to learn, to test and to find the mistakes as early as possible. How we have been told in the course: “Fail early to succeed sooner”. Since it was an innovative project it was necessary to test it and see if it works successfully and engage the customers quickly.
3. Application
So firstly we asked ourselves: “What do we know? What do we not know? What do we need to know? How do we learn what we need to know?” We knew that buying groceries and primary necessities is often too problematically for seniors. There is always a list of products that we buy every month, that are basic needs for a human: as toilet paper, household goods and there is a list of food as well. It’s hard for old people to keep in mind all the list and to bring all that heavy stuff home. Especially during the pandemic it was preferable for seniours to avoid crowded places. What we didn’t know is if these people would be interested and would trust buying essential needs to someone they don’t, we also didn’t know how would it be more understandable and comfortable for seniors to make the order and to receive it. The only way to find the answers was to find the people from our target group and suggest to try our service.
So on our first teem meeting we came up with many ideas and picked a few good ones to offer to our future consumers. Firstly we found our possible customers according to the age, living area and interests. Within a maximum one week we made a test version of an app with a list of products and we also did a paper option for those who can’t deal with the technique easily. In our second meeting we were about to start testing our versions and we set the goal: to find all the fails and disconfirming facts during the testing.
4. Insight
The most important Insight i gained is the understanding of the importance of fails. By applying the learning launch tool we received a lot of feedback, new ideas and changes, we adapted the product to the customers and the market. The purpose was to find as many mistakes and disconfirming facts as possible. The product can’t be perfect and we need to find the “Big lies” to succeed.
After the first testing we changed our offer from only a monthly subscription, by adding also a weekly, according to the needs of customers. We stayed with both: online and paper version of the order list. We changed our focus to drogeries, household goods and non-perishable food.
Learning Launch
During the testing customers found it helpful and shared it with their friends. After the testing we received more orders and even people who were also interested in such a business but in the other parts of the city. So we generated interest before the actual start of business.
5. Approach
As previously mentioned through the learning process we got to improve our idea and adopted it to the customers and market . Applying design thinking tools our teem got answersMoving forward our business we will be definitely using a learning launch to track and analyse the working process, and to come to innovative ideas. We will cycle it through continuously, to develop a better idea for the future
|
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19,703 |
Learning launch module in machinery manufacturing.
1st stage
Search for equipment that can be chosen in the market, from 2 to 3,months, this time will be dedicated to finding the equipment that meets the required conditions
2nd stage
Acquisition and transfer to the plant in a similar time, from 2 to 3 months, will be necessary to carry out the centering of the purchases, contact the financial entities, make the payment through them, and establish the shipping mode using the various types of INCOTERMS to set the transfer conditions
3rd stage
Implementation can be given simultaneously with the training, from 2 to 3, months, the installation of the machine will be considered, and everything that need to be supplied, electrical power, operation and maintenance, first tests and software management, among others.
4th stage
Commissioning and evaluation, once the 3 previous stages have been completed, considers having satisfactorily concluded all of the above, the acquisitions will become part of the production process, so requires evaluations of new technologies implemented to verify its correct operation.
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19,704 |
Learning Launch – Location Identification Breakdown-Service
Challenge
Managing the truck breakdown-service for fleets of a big OEM we face the challenge of identifying the exact location of the breakdown. For the time being the driver must call the hotline and telling the call center agent the exact location. Problems that occur among others are waiting loops during peak-time, language barriers and difficulties to exactly describe the actual location. The challenge remains, reduces the time a truck stands idle.
Selection
In a brainstorming session with participants from different disciplines we developed an idea on how to easily and efficiently identify the location of a breakdown. The final idea for a prototype was a sms-link that would be sent to the driver in case of a breakdown, which in return the driver simply would need to confirm in order to transmit his location. The hypothesis of the team was that this is be a very simple solution that could be easily used by drivers, quickly implemented and furthermore would be very cost efficient. The main target was to reduce the time for identifying the exact location significantly. We also selected this hands-on approach as we knew that if we were following the internal rules for IT-development it would be extremely time consuming, costly and many politics and resistance involved. Our decision was to get a prototype developed by a team of students within just 4 weeks.
Application
Already during the development phase, we started talking to three pre-selected fleets we considered for the pilot project and furthermore included a group of dealers that were supposed to use the prototype for managing the breakdown service. We made very clear that we wanted to use this MVP for testing purposes and that we were relying on the feedback of fleet drivers and operational managers on the dealer side. Most value we could add to the driver himself by giving him peace of mind and returning to operation quicker. However, we also included other people such as fleet owners, operational managers on the dealer side and the application developer into the team for the learning launch. On colleague from our internal operations team was in charge to run the learning launch and was constantly in touch with the individual team members.
Insight
There were a couple of insights so far. Starting small and fast is definitely the right approach to test an innovation. Especially in a larger company there are many boundaries, rules and internal politics which are a burden for any innovative approaches. In our learning launch approach, it was crucial to inform as few people as possible in order to move forward fast. Rather than entering in endless discussions about the idea and even worse, developing business plans and scenario analysis, we simply did it. Regarding innovation I like the known phrase “Better beg for forgiveness than ask for permission!” Another insight is that different stakeholders are exploring learning launches differently. The challenge is to have the same understanding within the team which means that
empathy is crucial to support especially the more skeptical people involved and giving them additional guidance in the process. As experienced in many projects it is extremely helpful if you can convince the more resistant groups by actual positive results. Nothing is more convincing than demonstrating actual facts, rather than presenting shiny power point slides.
Approach
Actually, I was rather happy with the selected approach. In a huge company like my employer it is challenging to find the right balance between a structured process and rapid design thinking. However, I am convinced that innovation in big companies is possible if certain disruptive approaches are accepted. Having developed the prototype quickly was the key secret for the success of the learning launch. One thing I would reinforce in the future is a more thorough analysis of the “what is” situation in terms of the needs of different stakeholders. Furthermore, I agree that personal bias is something one should not underestimate. There certainly is the risk that once you believe that you have a great idea you will follow it strictly without accepting feedback of others. On the other side, especially in huge organizations you also must push forward your own ideas, otherwise they might fail in endless discussions.
|
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19,706 |
Reflection-Mind Mapping
Challenge When I was in college, I was part of a consulting group which focuses on supporting NGOs. I was assigned to the group of 4 people which consults an NGO that helps African mixed kids. This NGO holds community events each weekend for kids and parents with African roots and about 15 families engage each week. Events are always successful, they have fun but the NGO itself has serious financial problems and the NGO leader was willing to collect more donations to continue the activity. So my challenge was to solve how to raise more funds for this NGO.
Selection We selected a “Mind Mapping” tool to find the main cause of the problem and it was really effective to build up hypotheses on how to solve them. Before adopting a mind mapping tool, we conducted some interviews and collected data. We had some meetings with the leader and a financial executive, kids and parents who are involved in this activity, and donors. We had so much information communicating with them,so the next step was to think about which information we should focus on. Mind mapping is a tool for finding coherent stories of hypotheses so it was a good tool for us after all these interviews and didn’t know what to focus on.
Application We lay out all the insights from the interviews on a mind mapping tool called “mindmeister,” which we can share and make a mind map online together. First we made clusters with each personas, and wrote down what they said about the donor system. Second we collected the common elements of information and asked ourselves “why this happens.” By doing so, we could find out that although there are many fans of this NGO, like those who register on the mailing list, few people donate. Donations were done by very few people like professors and specialists but not by “light fans.” This conclusion united the group because the goal became clear, so in that sense, mind mapping was very effective.
Insight and Approach I found out that mind mapping is a strong tool for gathering, sharing your team’s assumptions and creating a common goal. And is effective before generating ideas about how to solve them. I’d like to use it the next time between ‘what is ’and ‘what if ’ phase, and also to use different tools when it comes to ‘what if’ phase. In the ‘what if ’phase, after using a mind mapping tool, we moved on to thinking how to improve the PRs. At that time we focused on how to make attractive potential HP and SNS they were using but I regret that we just focused on the media which this NGO already had. I didn't know the design thinking at that time and creative idea generation was lacking. Now after the course, I'd like to focus more on how to be more creative when thinking about the solution, because the hypothesis story was clear after the mind mapping and unless this goal is clear, we could be more creative, for example using “brainstorming''. But overall, taking this course was a very good opportunity for reflecting on my project and my way of problem-solving thinking, thank you!
|
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19,707 |
Product development using Learning launch tool
Challenge and selection
I decided to choose the learning launch tool because I believe that it provides fast results and they come directly from consumers, that means that it allows to know almost in real time the acceptance or rejection about the product, allowing us to make adjustments and improvements on the progress, under an iterative loop. In the company we are looking forward to develop a gluten-free baking product, based on cassava flour or a mixture of it with other gluten-free flours such as almonds, rice, corn or quinoa. Although we know the increasing requirements of consumers of healthier products and the need to take into account people with restrictions on their diets, we still have doubts about the mainly sensory acceptance that our product may have on the market, as well as that customers are so willing to pay a higher price for this type of products. Because the learning launch seeks the truth, and saves time and money in achieving it, it is the most suitable tool to get the answers we seek and thus be able to improve the quality of the product or archive it after reaching disapproved assumptions.
Application
To apply the learning launch tool, I needed to prove that my new idea met or did not meet the "surprise zone" test through experimentation. To do this I must have first known what the client wanted and /or needed; for this case we knew the need for the incorporation into the market of a new baking product that was gluten-free, but had similar characteristics to those of a traditional bread, made with wheat flour. However, as recommended in the iterative loop model, we went further into customer data, what were their assumptions and their real need. Our idea is therefore related to a specific group of clients and it also solves a specific need possibly better than the competition because we use quality raw materials, produced by ourselves and which brings better technological properties to the final product. However, although we considered the idea to be good, as we came with it, we had a confirmation bias, which is not beneficial for the proper development of the product.
Because of this reason, we then were looking for data or facts that could invalidate our idea, without neglecting the search for the success verification of it. To do this, we wrote down a list of possible causes or facts that would lead to the product not being sold or simply the consumers did not have an interest in it, such as high price, low quality, unfavorable sensory perception, ignorance, bad appearance, among others. It was necessary to go out to validate in the field by means using free samples to clients who met the segmentation criteria and who in other opportunities expressed their interest in a product with the characteristics already mentioned, sharp observation of their reaction and a short conversation with them to know their opinions also was applied. The preparation of the breads was carried out by the research and development team and the experience in the field was carried out by the commercial advisors, who have a more stray relationship with the clients and know to some extent their needs and requirements. The feedback was weekly and based on the results obtained after direct experimentation with clients, the product was reformulated and tested again, until reaching a minimum of 80% of proven assumptions to be able to continue with the scaling of the product and conduct its commercialization.
Insight & Approach
What I have learned from this exercise of applying the learning launch design tool is that it has been very useful in my role as an analyst of research and development because it has allowed me and my team to reach the end of a product development in a much smaller time than previously took us. In the same way, the exercise allowed to integrate several areas of the company that used to work independently, often one area completely unaware of what the other was in charge of, which inevitably leads to unfulfilled objectives and misunderstandings among the participants On the other hand, the whole process felt real and as if we were developing a product that fulfilled almost all the requirements of the clients, who were at the end, the ones who were going to get the product. This generates a purchase guarantee that cannot be insured when a product is developed under the assumptions of the same developer; as well as avoiding incessant expenses and future losses after distribution in the sales channels. For future developments, I would like to apply this same design tool, but do it from the generation of ideas itself, involving all areas of the company with a joint collaboration by clients, as well as the strengthening of the search and collection of quality data of customers, which can be mediated, in turn, by other design thinking tools such as storytelling.
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19,709 |
The story of a big family called an organization
1. Challenge:
At my previous job, I was holding the position of Internal Communications Manager which is a mostly employee-centric role that focuses on connecting the organization’s different departments together and ensuring relevant communication flow between them, on both a work and human level.
Given that my organization was an incubator and accelerator and that its components we mainly different incubated startups that did not reside in the same location, ensuring proper information flow between them and ensuring a human connection between all employees working for different sectors in different startup cultures doing various non-similar jobs was a challenge to say to least.
I had to come up with a way to centralize the information I was receiving from different entities streamline it into relevant chunks for all employees to identify with and try to connect them on a human level to enhance company culture.
How to do that? …. One story at a time, I thought.
2. Selection:
I come from a Media and Communications background where stories and messaging are highly important. Employing this side of my expertise I decided to solve this challenge using the power of storytelling.
To do that I aimed to create a shared story all employees across different departments can relate to and take part of in order to start building connections.
To do that I had to ensure rolling out a larger storyline and communication stream (through a newsletter and feedback channel) then I had to apply a waterfall logic to trickling narratives across different startups and departments.
3. Application
First I established the newsletter that combined the success stories of each company and its departments to boost employees pride and engagement. Seeing their department’s names being celebrated among all other departments helped drive a common positive sentiment between employees. They started
being aware of others names, achievements and activities and now information flow was ensured among startups and departments.
Second was to get these people that are reading about each other to meet in one place to recognize and celebrate each other’s successes. That’s when we resorted to town halls where we were able to bring together employees that previous to that were complete strangers introduce them to each other over food and beverages which always proved to be an appealing catalyst.
During these town halls I felt that these people are now meeting over food and chatting for brief periods but not being able to create lasting connections that can benefit the overall culture of the organization, for that I established the Employee engagement committee a group of individuals each from a different startup to discuss the startups’ culture pain points in each department, from that committee I was able to bring together different people from different cultural backgrounds and expertise to share information about themselves their teams and what we can do together to improve our common organizational culture.
Based on that we started creating small engagement groups brought together over common interests like a movie club, football club, etc… Soon these people were seen leaving work together to go do their shared activities, which helped boost connections inside the organization and overall culture and positive sentiment thus productivity at work.
4. Insight
One insight I gathered from this plan of action was how similar people are and that they are able to connect on a deeper level over a shared interest regardless of their background and field of work. This now helps me always look at the human side of everything, this can bring meaningful connections in business and build lasting flourishing relationships that can drive businesses forward.
5. Approach
Next time I might jump on sharing these stories first and foremost because at the end this was the more accelerating driver behind enhancing company culture, far more than business news and updates.
|
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19,711 |
Reflection - Visualization
Challenge and selection
The tool used by me was Visualization or Visual Thinking to tackle the gap analysis of an existing system. As a marketing lead, I was supposed to analyse the ROI of the $ invested in a large campaign and find the gaps as why we weren’t achieving the desired results.
I used this tool as there were many stakeholders from different teams of the ecosystem involved. It was important to understand the process flow and identify/nail the gap through visual representation of ‘As-Is’ to achieve ‘To-Be’.
Objective was to visually represent the entire process of the marketing campaign and find the missing pieces to achieve the bigger goal. Campaign involved various team like – content, digital, campaign, Martech, inside sales and portfolio marketing. The scope of work had to be outlined in order to meet the desired results.
Application
When we're dealing with very complex problems, we're actually enacting a different kind of problem solving that has to bring in more than just logic. We're thinking about possibilities that we haven't yet seen. So that kind of imaginative work really has to be brought out by using pictorial/visual representation of ideas. When you get to the concept development, visualization becomes incredibly key. Because concepts are literally coming out of your mind's eye. And your brain is creating pictures of something that doesn't yet exist. It's creating pictures of something that will soon be. The way that we might use visualization in that, in that kind of situation is through diagrams/sketching.
Since there were disparate entities/teams in the system, approach was to question all with a defined set of questions and represent in the pictorial format. I used https://app.diagrams.net/ to sketch the entire flow – target audience, all different levels of touch points, view of customer interactions/engagements, customer scores etc.
It was all achieved through formal interviews with stakeholders and using the information for the process diagram.
Insight and approach
The entire process of interviewing and representing the entire process through diagram, gave me a clear picture of the gaps/missing pieces. It was evident from the flow and what we wanted from the bigger picture. Concepts were created and strategy to fill the gaps. An innovative approach was planned as per the existing weapons in the arsenal.
Since I discovered that the most valued aspect is the shared insights and learning, next time I would use the visualization activity as a starting point for a series of design thinking activities. Then the revised diagram that incorporates their combined feedback can serve as a reference tool throughout the remainder of their work.
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19,712 |
Story telling tool
Challenge and selection.
Storytelling tool is one of the most effective tools. In the modern life, people are passing through many pains and struggles trying to solve their puzzles and mysteries. But it is life. You have to pass through a lot to succeed. Failure in relationships have become one of the major threats among the youths. They have been trying to work out things but all in vain. These failures can be caused by many different things. Maybe boredom. I have seen many failed relationships among the youths and when I try finding out, many say they had enough of the relationship and it was not working out because they felt bored of each other. Sometimes I find myself thinking and wondering what would happen if someone marries and get bored of the spouse? This almost makes me feel like going crazy. But a fact to understand, love is all about honesty, trust and perseverance. For a good relationship or for things to work out, one must be patient. On the other side, a wise man knows when to retreat. Don’t wait to be that much broken that you feel like dying. No. Walk out easy. You have senses and brain and you can tell when things are not going to ever work out. You are still young, and being young is an asset you have. Don’t wait until you head to a dead end. Just pivot.
Application
It was very sunny and was walking around the field checking where I had dropped my keys the previous day as we played football. Then I saw I guy sitting on a rock. At first, I thought he was high on drugs. Sometimes minding your own business is good. I first thought. But something struck me and I decided to go check on him. Lucky enough he was not on drugs because that could lead to trouble if we were found together. The conversation started at a very simple pace. The guy looked broken I could tell. Maybe he was passing through a lot. Then all over sudden he asked me if I believed in love. That was a tricky question because I was fighting to come out of a heartbreak. I knew the answer that I would give will have a lot of weight. And then an idea struck me, I told him, yeah! I believe in love, but sometimes I don’t believe in it. The answer I gave made him see I too had some issues at a certain point. And he asked me if I had ever been heartbroken. But I had to hear his story first before I opened up. He started by telling me he had been in that relationship since being a freshman in the school. They had dated for three years but things were not going well. They had arguments at times. But the recent they had was bad and things were getting out of control as he even felt bored of being in a relationship. Then I asked if he loved the girl and he said yes.
Insight and Approach
And now I had the right time to tell my story. But first I had to give him an advice, you don’t walk away from a relationship because you argued. If you love her and she loves you, you’re hurting yourselves by breaking the relationship. Then I started my story. We dated for six years since I was in High School. Because we were not so much mature by then we had so many silly arguments. But we found our way out of the problem. Sometimes we could go silent and not talk to each other for months. The longest being about six months. And I too thought it was over as she did. But fate brings people who love each other together. My love story doesn’t end there. We already broke up with her and it still pains. But I knew if I
continued with the story, he might not try to fix the relationship. So, I stopped there. I didn’t want to see another relationship down. When I see them together around school, I feel so happy and contented. That guy is one of my best friends and he always tell me if not for my story, things would not have been the same.
I am a young person and this is the main asset I have. That is being young. As I move on with life and get a chance to work in an organisation, I will be able to tell stories to help others and to inspire them to think smart. Perfect ideas are not so far away, they are just around us. When I used that story, I was not sure it would work but it did work.
In the future I hope to use and incorporate all the other design thinking tools for the prosperity of the society.
|
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19,713 |
Reflection – Mind Mapping
Challenge & Selection
Students of high school all over the world were invited to a conference in the US. Each delegation had to present their country’s environmental problem. After seeing each presentation, we were told to divide into several groups and try to solve these problems by creating a new product. I and my group had to solve the problem of combined sewage overflow of a particular city, where all the waste would go to the river. The problem was that first of all, there was bad smell around the river; secondly, there were much waste for people who pursue water sports in that river. We used the mind mapping tool in order to correctly understand the problem visually and brainstorm some ideas that will help to find a solution for the issue.
Application
Our group started with sketching the river and pipes to understand the significance of the problem. Members of group explained the procedure how waste gets to the river and what happens to it in the river. The picture easily made us understand how the process went. Then, we tried to list the disadvantages that waste causes and all encompassing victims. Doing this, we wanted to find out the future users of our product. After that, we drew a table and shared our insights of what can be done in order to minimize the risks and completely solve the problem. The sketch that we drew helped us visualize the problem and think from different sides. In addition, mind map tool was an effective way to remember the possible consequences of the problem and victims of the problem, since it is easy to forget some detailed data.
Brainstorming ideas of product led us to use mind mapping tool again, so that we could 1) easily visualize it, 2) envisage different pros and cons of a product. While creating the product, we drew the final version of it, writing the detailed description such as used materials, colors and etc.
Insight & Approach
In my view, mind mapping tool can be very useful in different kinds of problem solving. Since it makes the challenge seem apparent, you do not forget any nuances of the issue. Moreover, mind mapping makes us think in an organized way. Every picture or table makes the information clear. Possibly, many people struggled with problem solving just because the visualized data would seem very messy. I think mind mapping is an effective way to create organized environment.
Next time, I am going to use mind mapping tool again. However, I think I use it all the time, whether it is problem solving, or planning or understanding. I think this tool is important in decision making that will help us to be objective in solving variety of problems.
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19,717 |
DESING THINKING TOOL: MIND MAPING.
CHALLENGE.
I live in Buenos Aires, Capital of the Argentine Republic and the most populated city in the country. In this context of the COVID-19 pandemic, the government's decision was strict quarantine for 60 days, and we are currently in mandatory preventive isolation with restrictions on the use of public transport and opening of activities, we were asked at the bank where I work for, the challenge of going back to work at the office, instead of remaining in home office.
To face this, my team and I, needed to know the different realities of the 1,500 employees, and their position in the face of the pandemic, what they thought, what they felt and what they needed, so that the return to work should be the most adjusted to their needs and the most effective for the bank. . So the best tool - in my opinion - to identify their needs was to use the mind maping tool. This would give us a broad view of the needs of the employees and we would detect whether or not we could do it right now or in the most near future.
APPLICATION
As a first measure we use the ethnographic interview tool. I must clarify that all the interviews were conducted via hangout, mindful of difficults in carrying out this personally, due to the current context. We interviewed 25 employees of different age groups, marital statuses and residences, thus trying to have the widest vision of the different realities. The technique used was projective, to create a collaborative environment between the interviewee and us. We used the "pinwheel" technique , asking the interviewees to draw a mill by placing themselves in the middle and in the different blades to place the feelings that caused them to return to work and then assigning them a score, in order to get a broad information about their feel and their priorities.
On the other hand, data was collected, the graphics and statistics made through the result of a survey carried out on all employees via email were displayed. The survey included questions related to how they felt working from home; if they saw possible the return to the office; what would be the most friendly environment to return and what protection elements should be present to feel safe on the return trip. This survey was conducted for a whole week. After finishing the interviews, we formed 5 teams of 10 employees each and invited them to a meeting where through a link they could see the collected data presented in the form of a gallery. We asked them to write down those things with which they identified and also those that caught their attention, they had 30 minutes for this task and then the sharing would take place.
From the result of the sharing, my team identified 5 characters: THE GUILTY ( married with children, or with dependent parents who wanted to return but felt guilty for the abandon ) THE PRO ( mostly single without children who had the need to socialize again with their coworkers ) THE ANTI (t hose who did not want to return in this context, mostly risk groups ) THE NON- ALIGNED ( those who did not care to return or stay doing home office ) and THE PART ( those who wanted to go 2-3 times a week and the remaining days stay at home office ).
INSIGHT:
With the application of the mind maping tool, we were able to have a broad idea of the realities, needs and feelings of the employees before the possibility of returning to work in the office. With this information, the decision was made: carry out a pilot test, with a number of 150 employees who would return to the office for a week with the protection measures adopted (upon entering, their temperature would be taken and they would be given a kit with all the elements protection: mask, face mask, alcohol gel). An app was designed for the dining room (employees had to reserve their place at a certain time to go to the dining room) and an app for the parking lot (they had to reserve their place in the parking lot to be able to come in with their vehicle, bicycle or skateboard).
APROACH:
With the application of the mind maping tool, and the use of design thinking, my team and I were able to reach the conclusion, we should carry out a pilot test prior to the return of the 1,500 employees to see how the desired measures would work, how to start it and how employees would be adapted to the new normal in the office. With this result, it would be decided to return or not and its modality (2 or 3 times a week, the whole week, in groups, all together). It is a tool that my group and I found very useful and I would apply again for another need that arises.
|
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19,721 |
DESIGN THINKING TOOL: STORYTELLING
Challenge & Selection
Storytelling is a simple method and a great tool when it comes to pass on knowledge in wide context. When a story is being narrated to the listener ,many question arises in his/her thoughts that function indulging in greater depth of stories which in term leads to various innovative thoughts and get open up to new ideas to tackle the problem by summarizing the storytelling tool. I use storytelling tool to be frank with my colleagues, friends and family. It connects people of various background, faith , business etc. to me and my own story . Its like presenting some incognito step of your life in front of people whilst they too do the same . Each living or non living thing has a story behind and every story has some connection with emotions. That feeling of being heard to and feeling of listening to spice up your emotional connection with the cause has its own relatable logic that feeds upon a story. I open up my different stories in front of my elder’s, younger, siblings, friends, family etc. Whatever feedback I get is enormously helpful in strengthening our bonds or the feedback I give is purposely helpful in their life to fill the empty void.
Application
Storytelling is the essential human activity. The harder the situation the more essential it is. Quoted by TIM O’’BRIEN. My fellows finds a counselor in me who give them optimistic advice and pessimistic guide about their life. From childhood I have been close to several people in life. Here I would like to mention about a friend who was once charged by my storytelling tool. She was newly introduced in our group in mid of term , quite and didn’t participated much in our conversation. Nobody knew the reason was tormented depression. Whenever a questions is asked to her she answered it being shy and awkward. One day I asked her to be at my place to play badminton which was our common interest. We played and went for a walk . I blew up several questions at her about her being so much stiff and secured about her emotions. She dared and narrated me her story of getting anxiety and panic attacks which haunted her lately, she also once tried to end up her life.
Insight & Approach
I assisted her that this generation has a tendency to getting this ideas piling up in head and resisted her by explaining the cons and after affects of this drastic
DESIGN THINKING TOOL: STORYTELLING
aspect also showed optimistic approach of coming future by telling her of a neighbor whose story was as same going through same condition dealing with anxiety and panic attacks.
The story ended up filling the void space that she was not alone who is going through this uninvited situation. Now she is heading to live a normal life like other people in the society. This story took her out of the messy situation and indeed helped build her future with new perspective and a totally different view point towards anxiety and mental illness.
The design thinking tool adds up a little more to our incredible and vast field of knowledge in various cycle of life.
|
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19,722 |
Mind Mapping:
Mind mapping is looking for patterns and insights in a large quantity of data we collected during
our exploration of what is the current reality. The goal is to establish criteria for the what-if idea
generation phase. Which comes next.
I had selected sustainability Garment Making for this assignment. I am working at Garment
Company. Before we used to make garments from normal fibres. But now we creating
sustainable garments. What are the challenges I faced to make the sustainable garments? I am
explaining as below.
Challenge:
Garments must overcome multiple challenges to ensure it creates a secure sustainable fabric
garments as a product while remaining aesthetically pleasing to the customer. The most
pressing challenges include:
Sustainability
Fashion
Recognition
Distribution
Freshness
Impressions
E-commerce
Rising costs
Selection:
Selection of the fabric, design size and quality were most difficult at that time because there
were several different choices in all over store. Each having their own benefits and drawbacks.
Cotton bags such as the ones in this photo are biodegradable. Fabric choice will be determined
by purpose of the bag and our budget. We might choose Fairtrade organic cotton for a planet-
friendly garments and we can choose from a range of weights starting at 4oz and going up to
7oz but our budget might only lend itself to a mid-range weight. The heavier and thicker the
fabric, the more expensive it is. So we have selected recycle cotton fabric.
Application:
Starting our first bag project can feel like a huge task, an exciting adventure or complicated and
could leave we unsure on where to start, which is probably why we are here! Let us help us
with this simple guide that will outline each stage of the garment manufacturing process that
leads to delivery of our garment.
Garment made from recycled cotton and photo shoot
Recycle cotton has many advantages, such as its ability to control moisture, insulate, provide
comfort and it is also hypoallergenic, weather-proof and is a durable fabric. Cotton is naturally
absorbent and doesn't show perspiration like synthetics do and it helps keep you dry naturally.
Insight:
Every project starts with a sketch or mood board that includes bag inspiration and preferences.
To make a bag we may have a garment we want to replicate and make our own? This started
off as a sketch at some point.
We can send us a rudimentary drawing of a garment that is annotated to explain what it is we
are looking for and we can formalise that for us with a design visual that incorporates
suggestions and alternatives if required.
Other considerations at this stage include defining what the garment is for, what will its
purpose be? Who will use it? This is the foundation of an idea that helps determine the best
fabric for the garment or the best fastening to close the garment.
Approach: Perhaps the most common way to plan out a recycle garment project, the Waterfall
method is a simple sequential approach. Each project phase must be completed before
beginning the next one, leading to the end deliverable. These project plans can be easily
replicated for future use.
|
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19,725 |
Reflection – Visualization
Challenge
I am a member of my organization’s management department. Me and
my team were working on the steps that need to be taken to increase our business and presenting them to our investors. We had created a proper presentation on how we were going to upgrade our marketing strategy and also on how to develop and maintain relationships with our customers as well. Just explaining these steps would not be of any help, so in order to help the investors get a better idea we worked on the presentations, graphs, future planning etc.
Selection
It made our work easy as we were sure of what we had planned to
presenting them and were confident about it as well. Our team has gone through several design thinking activities and tools as well. Learning about design thinking helped us understand on how to implement these things for success. We also had heard about how this tool of design thinking helped many great businesses achieve success.
Application
We made use of charts, tables, graphs and dashboards. This tool helped
us to keep the investors attention glued to us. Also this gave them a better understanding of what we were going to do, how we are going to do and what is going to be the result of taking these steps. The investors agreed with us and gave us a go for implementing these steps.
Insight
This approach using visualization gave us a broader perspective of how
to achieve things differently to get better outputs. It also made our work easier by creating a better environment. We also implemented brainstorming which helped us share ideas and what can be achieved by implementing design thinking. There was even better co-operation and collaboration between the team. Design thinking helped us in achieving the team’s goal. In short design thinking worked for us in a completely astonishing way.
Approach
Next time we would implement some different strategies, for different
goals in order to achieve them. Visualization is a great tool and we will continue using it and working on it even more and try upgrading it in more ways. We would probably even use the tool of storytelling which may help in visualization as well.
|
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19,727 |
CHALLENGE
Sometimes we have to challenge our own selves for an innovation or take the innovation nad take ti a step further.My Challenge is to have every home a 3D printer.Many people dont know yet the capabilities of 3D printing and how they can improve their lifes with it.So my challenge is to spead the word and teach people about 3D printing
TOOL
The tool tha I would like to use to achieve it is the learning launch,i would like to have a space with different 3D machines and also PC's for Desighn but in an open source philosophy.i would like to be like a place to hang out to have a coffee ,to meet people to share ideas and knowledge.
INSIGHT
By applying the learning launch tool I believe we will found much more opportunities in the field of 3D printing and we will go a step further as the industry moves very fast.We could take orders for desighns and prints and we will provide teaching classes those two would be the key factors for stakeholders.
APPROACH
The approach of the learning launch would be the design itself, I know they would be difficulties to overcome but in the big picture I believe that we will educate people and we will bring back the tools on their own hands to make their own products and having a 3D printer on their home as we all have a PC
Thank you
|
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19,730 |
VISUALIZATION
Challenge:
I am in a client- based, undergraduate programme and profession in the field of design. We deal with clients, learn about their needs, requirements and wishes and tend to work around these things, on a day-to-day basis. Due to lack of familiarity between the clients and our team, often a communication gap is noticed. My team and I are unable to comprehend what exactly the clients desire and thus find it hard to reach their expectations. Thus, our main challenge is to reduce this communication gap, to understand our clients better. Selection:
Visualization is a common tool used in our field. We think about different possibilities in terms of ideas, concepts, and designs for our projects, and come up with methods to represent these on paper or digital software. But from my understanding after this course, we are far away from utilizing this tool to its fullest. I have chosen this tool as our team is already familiar with it and hence would be easy to work around with. Thus, we are hoping it will help bridge the gap between the clients and my team. Often, either clients are unable to express what exactly they require/ need in a project or they do not understand what our idea and solution for the project is. To enhance the communication and understanding between our team and clients, we have started using the different visual thinking methods taught in this course, which was implemented on both, our clients as well as our team. Application: We have started to capture our thought process and ideas through sketches and photographs. Now, more emphasis is given on a nonverbal method of communication, something beyond words and languages. The first method we implemented was ideation and sketching. This helps all, understand the context of the work/ projects. All the different thought processes, of different people in the team was put up on paper. This helped us sort out similar ideas and come up with a common solution, something that everyone agreed to. Any confusion between my teammates was sorted out by explaining our views in the form of diagrams and sketches. We also encouraged our clients to use this method to express their requirements. Since all cannot sketch well, we suggested the groups (clients and teammates) to use something as basic as shapes, forms, and stick figures. The sketches were mainly used to understand each other’s thoughts in- order to come up with a solution that suited everyone.
Prototyping is another method that my group used. The ideas that were finalised after the ideation and sketching processes were now brought alive through prototyping. We made small scale models, both digital and real, and showed the same to our clients. Insight: Visualisation proved to be a powerful and efficient tool to clear creative blocks and reduce the communication gap. Ideation and sketching allowed my team to understand each other’s ideas more clearly as sketches gave a better image of how and what a person was thinking. The same aids allowed clients to represent their requirements on paper. Having a visual example of their requirements helped us to understand their needs better. Prototyping gave my team and clients first-hand experience of the finalised ideas. We could now see our ideas come alive on paper / digital media. It helped to give a real form to our thought processes. Prototype models also helped the clients to know what they could expect form our team and hence reduced their doubts and uncertainty. Approach: Our overall response and understanding of clients, situations, has significantly improved after we have relied on the visualization tool. It not only helped to reduce the communication gap with our clients but also, improved the understanding within my team. We would like to continue exploring this tool as it has proven to be helpful in numerous ways. It is an appropriate tool for various parts of the design process from conceptualisation of ideas to client interaction to final production. It has helped us overcome the lack of clear communication and understanding within the team as well as with clients. Even though our field is familiar with this tool, this course let us explore it to greater depths. Now we can take this tool beyond our workspace and allow clients to utilize it and help us overcome multiple challenges.
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19,731 |
Electronic billing integrator project
Recently, a development project for the implementation of electronic invoicing for several clients was started within the company where I work, the objective is to be able to integrate the accounting software of each of them (Siesa CGUNO), with the electronic provider for invoicing Taking into account that the clients' accounting software is relatively old, made in COBOL, and that the integration is done through XML files, it is considered an interesting challenge to carry out for the development of electronic invoicing.
Several steps have already been developed, from different points of view the operational and technical guidelines necessary to carry out this integration have been marked, what is proposed is the realization of individual mental maps by areas (development, commercial, operational) , and then create a single path line for it ...
For the development of the implementation, different possible directions are considered as far as the integration programming is concerned, taking into account the longevity of the customer's accounting system, it is necessary to have a strict learning of how it works and how to generate the extraction of the information required for the correct electronic invoicing, for this the development team has designed a quite interesting plan in which with a simple flat file the respective treatment of the extracted information can be carried out, however, this raises a A new challenge, since this information must also be converted into a correct XML format to finish the billing process correctly.
In conclusion, we can say that there is already a functional web platform prototype, in which the information is received in flat format, the information required for the respective electronic invoicing is duly processed and delivered in XML format.
|
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19,734 |
Example Reflection-Learning Launch
Challenge & Selection:
I chose Learning Launch because unconsciously during taking the course of Design Thinking of Innovation, I’ve been putting into practice and even more during this time of pandemic that was caused by the virus COVID-19. The Covid-19 pandemic is one of the most dangerous challenges this world has faced in our lifetime. It is above all a human crisis with severe health and socio-economic consequences.
Since the Covid-19 has made a presence in our lives, the economy has been paralyzed due to avoid spreading the virus, we had to make a distance between ourselves and the result is that, we as citizens, employees and businessmen have had to stay at home; different types of businesses closed, primary health centers, mini markets, schools, entertainment centers, restaurants, tourism, sports, etc.
Now that the economy is gradually reactivating, for many people (and also for me) we thought that it would be the end of our businesses and that they would go bankrupt. I am from Lima-Peru and I have a plastic products business and I see a great opportunity now that businesses are reopening.
Application:
I think there are many examples of how to apply learning lunching in this time of covid. During this time of pandemic, the government of my country through its conferences has begun to announce that the activities of citizens as well as commerce will be gradually reactivated. But in other to go forward with this step, we must follow requirements; one of them and the most common is that masks should be wore to avoid get infected between people during our socio-economic activities.
In the case of businesses such as restaurants, markets, etc. They have to follow standards of cleaning and sanitation for reopening.
It is an opportunity for me since my store has a line of products for cleaning maintenance, and also my store gives a delivery service.Since that moment we know and we need to create plans and ideas on how to our costumers can become our clients.
Insight & Approach:
I have already contacted the companies that I work with and I have called some of my clients to tell them that we will be reopening soon according to the date that the government indicates for the businesses. We are also doing a deep cleaning to the store, adding a cleaning kit for the clients, and for my employees Persona Protective Equipment . Some clients are already interested making inquires, and others are already buying our products so that they can also open their businesses soon.
|
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19,736 |
Storytelling, A widespread tool of problem solving.
Challenge :
We 4 You is a start up Company by young generation with a very complex model scientific and business model. They needed to created a website which can generate easily for their clients.Now, We know that how difficult it is for the people whoever are not aware of the technology properly to understand them a complex technology like Virtual Reality. So, The stakeholders themselves faced difficulties making clients understand what they are going to do with this model. Every person of the company tried heart and soul explaining their business innovative model(Virtual Reality) to their clients in their own words.
Selection :
According to me, Storytelling is the most suitable tool which could be applied in this situation. It says, Its not about the list of the things we have to do, its about the connection we have to give the people about a piece of information that we are trying to provide or share them.
Storytelling in business focuses on the human side of work. Basically, it means telling stories instead of just listing facts. Because, Good stories engage better. They also stick longer in your audience's mind. Good stories engage audience . We can simply use the form of a story to present whatever we have to say to audience.Storytelling has earned its place as the most important tradition humans possess. The most important reason for this being that every story contains a lesson to instruct the audience. Its simply conveying a message with a logic.
Application :
To understand better, I noted everything I heard and made note of it. With time, I started telling, It started out with me needing a notebook and a pen to sketch out business flows. After telling my story, Its natural that the audience had question. And I answered them. I told people who worked in the industry and also people who didn’t work such as my family members, neighbours, friends and relatives. This time without any paper and pen, I was able able to explain company's business model in a way that minimized questions and maximized better understanding . It became clear that
audience needed certain types of background information and which audience required me to elaborate in order to keep themselves interested. I was finally be able to locate the most powerful part of my message and stick to it.
Insight :
I have learnt a lot of thing from this process but what I learnt mostly that, When we start telling a story. We getting started a lot of questions. Then we understand that what is the lacking in the story and what should be add more in that story. We get questions which are from a perspective of someone who has no knowledge or a little bit of knowledge of that subject and then hits us that this is what need to be told in order to explain the audience properly.This process is really helpful in various ways because ut gives us a proper statement of what we are doing and is this in the right process or not. Because this process is not only based from the people who are aware of the topic but also the people who have a little knowledge about the topic. It shows what to do to complete the prpcess perfectly and what lacking we currently have and what we have to do to implement the process.
Approach :
Every business carries on strategic planning, although the formality of that process varies greatly from one company to the next.There are many ways to approach. But when we are fully ready to implement the process by visualizing the audience what we are actually going to do. It might help us to get to tge conclusion in a faster time span. Since, Vartual Reality is something one needs to see it and understand it properly so I feel combining storytelling and visualization could be a good approach to try. . The strategies, action plans, and budgets are all steps in the process that effectively communicates how we will allocate time, human capital, and money to address the priority issues and achieve the defined objectives.
Organization :
The term business organization describes how businesses are structured and how their structure helps them meet their goals. In general, businesses are designed to focus on either generating profit. Planning is the management function that involves setting goals and deciding how to best achieve them. Setting goals and developing plans helps the organization to move in a focused direction while operating in an
efficient and effective manner.Define the expected objectives that clearly state what your organization must achieve to address the priority issues
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19,738 |
EXAMPLE OF REFLECTION-MIND MAPPING
Since my childhood even now , everyday whenever I used to study chemistry , maths , physics , or any subject or a piece of text or a story I had a difficulty in remembering the relations with the given members or properties or links and contacts , for example in chemistry in the inorganic part there is a lot stuff to memorize like the properties of that element , general reactions and properties , so what I did took the main element as centre one and wrote the reactions , properties and related information around and kept them in cloud shape and kept certain colour code for a set to make it look attractive for better understanding .
Select Mind Mapping
In introducing mind mapping technique to my friends and they started using it and used to create mind mapping trees for even a small piece of information ,where they can classify the information and make it more clear for them and I remember in history to remember events in the same year now we are using this mapping to represent the events in that particular year which makes us to remember easily.
APPILICATIONS OF MIND MAPPING
Application of this mind mapping technique has a wide range from a small kid's gathering information to , a huge company discussing it's new product's requirements and cops or
soldiers to keep a track for the criminals and so on. We used it for primary purposes like solving a tricky story puzzle , remembering my relations , remembering properties of elements and for such small ones.
USES OF MIND MAPPING
By applying the mind mapping tool , it has become easy for our group , to complete the given task , not only easily , but even a quick way to understand deep enough to perform the activity or other jobs given to complete and performing in organized manner and accomplishing the task ahead of the schedule and succeeding it and helped in dealing with other problems regarding the task
APPROACH TO MIND MAPPING:
• My fellow members did try other methods to represent
the data but the other methods were not that efficient as this is , it helped me and my fellow mates to solve an issue easily and represent the information gathered when attended workshops and explaining to other people , this is the best
MIND MAPPING TECHINQUES
• ln mind mapping techniques follow similar
guidelines: It starts with a single idea that is represented with text, color or image. More subsidiary ideas are added around the main idea and connect with it by lines. Unified hierarchy styles should be implemented through the mind map.
|
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19,742 |
Reflection: Mind Mapping
1. Challenge: As a product manager I have found that a number of the challenges faced
with product development projects, tend to start from the requirement gathering phase, while trying to understand the problem scenario, and proposing alternative solutions. With this in mind, I chose to tackle the requirement gathering phase of the product development project my team is currently working on, differently. The product development team, is tasked with creating a mobile application for logistics management. The application is to be used by both logistics delivery companies, and customers looking to track delivery shipments.
2. Selection: The team has been introduced to a number of design thinking tools, and we
were all keen to try out mind mapping for understanding the problem scenario, and proposing alternative solutions.
3. Application: The team consists of a Product Manager, 3 mobile software developers,
and 2 QA engineers. The team setup meetings with project's key stakeholders, and through the course of 3 days, the team was able to put together a mind map problem scenario, and proposing alternative solutions. Through the course of the meetings, the following questions were answered, and incorporated into the mind map:
● What is the potential set of customers who will be happy with this app and
why? This question captured information that pertained to the app's stakeholders, their values, their current problems, context and their expectations.
● Who will use the app? This question captured the appropriate audience for the
app that will be developed.
● When do they use the app? This captured the app's story. ● What other systems have a necessity to communicate with the app being
developed? This question captured other systems outside the app that have a necessity to work with the app being developed.
● What information do you want to manage in the app? This question captured
usability and security requirements.
● Backlog: This acted as a placeholder for items the team could not find answers
to during the session, and the schedule for development of the next user stories.
4. Insight: At the end of 3 days, the team and key stakeholders, were able to agree on
overview and process relationships the mind map revealed. It especially helped with revealing system dependencies thee team hadn’t thought about. This in turn, helped prioritize the backlog, and development task schedules. The most revealing outcome from the mind mapping sessions, was the shared insight the team developed, and applied in forming the final mind map.
5. Approach: With everything the team learnt from the meetings with stakeholders, and
putting together the mind map, next time the team uses a mind map on a product development project, the team will have product stakeholders also put together mind
maps, based on their interpretation of the problem scenario, and propose alternative solutions. This will help in reducing the time spent interpreting meeting notes, and providing stakeholders and product development team with the same shared insight.
|
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19,745 |
REFLECTION- STORY TELLING
Challenge and Selection:
The tool that I used to imrrove my workflow is Storytelling
Narrating is a mind-boggling particular instrument that enables us as people
to see more about our enthusiastic experiences. This makes it an effective procedure
to use during the arrangement cycle. It might be used during the arrangement thinking
measure stages with a substitute goal in each stage. Describing is an amazing
gadget that I use continually.
The arrangement thinking measure ensures the customer inclusion in each stage to
make a customer centred course of action. In this way, the describing is used all
through the arrangement cycle, yet there is another use objective in each stage. By
what's more, enormous, the describing can be used as three sets stages; issue limiting,
game plan encompassing, and course of action execution.
Applications:
Describing is one of the old expressive arts of correspondence. Progressive Storytelling is
one of the latest organization designs, and there has been an extended
climb in describing research similarly as meeting. The utilization of describing fits the
examination of the latest assessment here. There has been endless
examinations recording legitimate stories similarly as vouching about the ampleness of
describing.
Studies in progressive stories return to the mid of 1980s. Coming about reviews have
endeavoured to research or mastermind legitimate stories. This paper focused in
extra on the usage of stories in relationship from a feasible viewpoint. The
focus of the paper was to fathom the current usage of stories in the work
climate and endorse its usage according to Indian work settings. This paper
tried to overview the latest investigation on legitimate describing with
suggestions to its application in Indian affiliations
Insights:
Critical advancement to incorporate and investigate multimodal information has been completed in
the most recent years. However, little examination has handled the test of imagining and
supporting the sensemaking of multimodal information to illuminate instructing and learning. It is
gullible to expect that just by delivering numerous information streams outwardly, an educator or
student will have the option to understand them. This paper acquaints a methodology with
disentangle the intricacy of multimodal information by arranging it into significant layers that
disclose basic bits of knowledge to educators and understudies.
Approach:
The methodology is delineated through the plan of two information narrating models in
the setting of nursing recreation. Two valid examinations with teachers and understudies
distinguished the capability of the way to deal with make learning examination interfaces that
impart bits of knowledge on group execution, just as worries regarding
responsibility and computerized experiences revelation.
|
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19,746 |
Reflection: Story Telling
Challenge
I as a student the challenge that mostly I faced is that it’s really hard for me to create something that what I’m creating is something that is really helpful to everyone or in a community. Because I’m not asking personally the people live in a certain community that I want to help based on the things or project that I’m creating, I don’t know what are the things they really needs the most. So as a student I will first go to ask them personally what they want by asking them I will know what they want what certain device will help them to improve or to make their life easy. After knowing their story that’s the time I will create the things that can help them.
Selection
I chose Story Telling because I personally know what the people really needs. Also I chose this tool because I can improve my interpersonal skills, my communication skills and lastly to give them the best product they need.
Application
First I go to certain community that I think they need help, that they need something that will help them or there’s a product they want to be innovated. Second ask them all the things they want to happened, all the problems and if there are things to be innovated ask them what they want to be added to the certain device. Third think of the solution to the problems and think how it will be in reality. And lastly do and test the product if it will pass their expectation and if this will help them.
Insight and Approach
After the story telling tool I personally knew what the consumer really needs. I able to communicate to the consumer or to the person who I think will use the product. Like in the a certain community they want automatic fire alarm and automatically sends a message to all people in the community that will notify them if there’s fire so they can easily know and they can scape or leave their homes. My approach is quite good to know the things, the problem and the needs of the consumer. I guess next time before I create the solution I will them if my solution to the problem is what they want or they want something new, I will show them at-least 2-3 solution so they can choose which is better.
|
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19,750 |
Reflection – Learning Launch
KPIs Dashboard
Challenge
As Head of the data analytics team at my organization, my challenge is to create a new dashboard of KPIs for all internal customers, including employees and stakeholders, in order to improve organization’s performance and decision-making. The task must me done within the next three months, using internal IT infrastructure and we must follow operations team guidelines in terms of strategy and procedures.
Another difficulty is that it will the first time for the organization to share all KPIs outside top management team, so we need to make a clear and universal dashboard which could be understood for all organization members.
Selection
IT team has shown us the tools to create the dashboard. We have picked one that have been used for all members but with another purposes. We also have prepared one section with storytelling that will support the strategy. We are ready to use the learning launch tool to test the first section of the dashboard and see if it is suitable or not for our objective.
Application
We have had three learning launch sessions. The first one was focused on testing the acceptance of the IT tool to selected members of different teams within the organization. It took several days because we had limitations with operations guidelines. We could not put together all people at the same time in the same place. Nonetheless, it was useful to accept our hypothesis that the tool was known by all members, and it was easy to use it.
The second learning launch session was focused on presenting KPIs in the tool and test if the visualizations capture the KPIs correctly and if each KPI was understood by their owner areas. It was accepted by most organization areas, specially by top management. We got clarity about the type of visualizations that were easily understood and the ones that not. We prepared a manual to define the type of visualizations that will be used related to each KPI.
By the last learning launch session, we test if the storytelling was understood by all organization members, specially for those that do not know all organization KPIs an how they were related with their work. That was the hardest session, because we realize that there was not a good reception to our storytelling. That gave us the guideline to redo the storytelling according to the comments we received during the session.
Insight
The Data Analytics team discovered many things from the learning launch tool. First, we realize that using the most known IT tool by organization members was a good idea. Second, although we tested it with a few members of the organization, it was difficult to gather them in one place at the same time, so it took more time as we planned. Therefore, we decided to separate the following sessions by time and area.
Second, we learnt that storytelling should be differentiated according to the area, because it makes more sense to analyze organizations performance from each area point of view, and not in a general manner, as top management usually do it.
The learning launch tool gave us the opportunity to test our assumptions and to improve the dashboard from the point of view of our internal customers, and not only as we think it should be.
Approach
In this specific situation, we think that the learning launch tool was the best option to test our project. We had the chance to hear comments directly from our customers and see their reactions. This will give us the opportunity to improve the first section of our dashboard and create all other sections using the same tool but preparing the best visualizations and storytelling.
Additionally, we have now a manual that relates specific visualizations with KPIs, and how it improves user experience.
|
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19,757 |
Reflection- Learning Launch
Challenge I am a member of my organization’s core committee and my/our challenge is to improve the social media reach of our Educational Organization in order to increase sales for technical workshops and at the same time interest more people to engage in technical studies. Another part of it would be to retain participants/members by engaging them with the organization on weekly basis through the platform. The project scope includes the core committee composed of 5 employees, as well as the larger Technical Department, with whom we work closely. The project is limited to internal resources (i.e., budget and employee time). The project should not exceed 15 days and the solution should include an even distribution of working hours amongst the team members for handling the content and activities on the platform. The complete social media outreach program is supposed to be a long term undertaking and as time passes new content/activities need to be added to existing activities. We will focus on trying to uncover what visitors consider to be ineffective or problematic with regard to the program through efficient feedback methods. Selection Our team has already gone through several design thinking activities/tools, so we are ready to try the learning launch tool. Broadly speaking, the learning launch is an experiment meant to quickly test an idea and prototype. Application For our first learning launch, we focused on the quality of content and creative ideas to present the engagement content to our followers across all media platforms which would also be pivotal in gaining new participants/members through advertising the particular content. In particular, we wanted to see if we could structure our technical content in form of quizzes/games/contests that can effectively engage page visitors and the same can be advertised on the platforms along with a brief about the organization for increased engagement. This tested our assumption that the quality of technical content and acquisition were the main aspects of the challenge. Our team went through a five-day initial brain storming session along with the Technical team to obtain three to four technical content ideas that can be tested. Next, the team gained execution insights from a workshop on effective social media engagement by a reputed advertising firm. These two sessions occurred within in a 1 week timeframe. We expected to produce a compiled framework for the test with complete content, graphics and initial rewards that would be partly customizable as per the participants who regularly engages in and are in the top few of the leaderboard scores of the activities planned for the launch that will be a 5 day long test. After the initial 1 week of brainstorming and workshop, the graphic posters and the content for the activity were designed and readied for launch across all platforms along with feedback system in place. Insight
By applying the learning launch tool, our team identified our assumptions and designed launches to test these assumptions. Additionally, we thought through anticipated results, expecting to find that a more creative and content driven approach would improve our outreach, and that both our team and the key stakeholders would be fairly open to the feedback regarding technical content and overall effectiveness of the engagement through such activities . Our actual results were slightly different from what we anticipated: While the activities and idea itself was appreciated by new visitors and participants, the response rate and number of new visitors wasn’t what we had expected i.e. less turnover than expected. Moving forward, our team will review this insight and incorporate it into future launch designs. The ongoing incorporation of insight is particularly important at this stage, as launches come before a full rollout in the design thinking timeline. Approach As previously mentioned, our team needs to review the insight gained from our first launch and incorporate this insight into future launch designs. Future launch designs should reflect insight gained, progress made, and come closer to a compelling solution ready for full rollout. Besides this an alternative approach that I would prefer to start with visualization to communicate ideas effectively then do some ethnographic research on various students to obtain insights for required technical content and how we could put it across through our platforms.
|
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19,759 |
Example Reflection – Learning Launch
Challenge
I work as the Production Planner in an inhouse creative agency for a group of companies. The agency was previously the Marketing Department for all the companies, but as each company grew, the CEO decided that it made more sense for them to have their own Marketing Department and for our department to be their creative agency. The challenge we faced was that as the companies grew, so did their need for design work, but we were not given additional Graphic Designers or time to produce designs. So, we needed to find ways to maximize productivity among the designers to keep up with the demand of our clients.
Selection
The Learning Launch tool was chosen because the Chief Creative Officer and I wanted to prove the hypothesis that the Designers would produce high quality designs in less time if all they had to do was design. We assumed that 1) This could be accomplished by altering a few of our internal and external protocols 2) These alterations should require little or no effort from the designers, and 3) That we should make them sparsely so that it would not feel like an abrupt overhaul.
Application
We conducted (3) experiments within a 6-month period.
First, we implemented a file naming convention for artwork so that the Designers could save and locate files faster. The system involved using abbreviations for companies, brands, and campaigns and then placing them in a specific order. We held a short meeting explaining the system to them and then gave them each a printout to keep at their desks for reference. However, we amended the system twice before realizing that the only way to get them to use it is by giving them the file names.
Secondly, we invited the Marketing personnel from each company to our offices and trained them to plan and write clear and concise Design Requests and Creative Briefs. We did this by creating Power Point presentations based on our operating procedures. Most clients were onboard, but some showed little or no interest either because of their personality or a feeling of entitlement because we were now working for them.
Thirdly, we brain-stormed ways to maintain the Designers’ morale. Our approach was to protect them from negative feedback on designs from clients. The clients were instructed to only speak to Our Chief Creative Officer, their Account Specialist, or myself if they were displeased with a design. Furthermore, we never let the clients know which of the designer was working on their designs.
Insight
The file naming convention seemed simple to the Chief Creative Officer and me because we are more left brained. However, we soon learned that people with creative minds struggle to perform even the
smallest of administrative tasks. This insight prompted us to take away all other administrative duties from their daily routine.
Although not all the clients wanted to be trained, we decided not can the idea completely because the Designers asked less questions about Design Requests that came from those who did accept the training. So, the Account Specialists have maintained closer communication with the more difficult clients; often editing the requests themselves.
Filtering feedback from clients was a success. We learned that the designers were less discouraged when someone from within the agency requested edits to their designs. Our Art Director now spends more time with them while they do design work.
Approach
We will continue to use the Learning Launch tool because we have had great success with it. Although the number of design requests increased, the Designers are still producing quality artwork on schedule.
This tool allows us to conduct experiments that are free of cost, and do not affect the designers whether they pan out or not. Additionally, we can do these experiments on the spot. For example, while there were active cases of Covid-19 in our country, design work increased even further because most of our companies were classified as an essential service. We gave the designers the option to work from home so that they could concentrate on designing and not contracting the virus. Productivity increased even more during this time because they were comfortable and willingly worked around the clock.
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19,760 |
Challenge
I am a fresh-graduate seeking employment in my home country and I have an interest in graphic designing although I did not study this field. A few weeks ago, around the same time that I started this course, a close family member who is the founder of an online fashion store was telling me that she was facing a lack of online sales and she did not know why. As I have a lot of free time on my hands, I decided that I could assist her by analyzing her social media profiles and revising the current online marketing campaign in an attempt to increase brand awareness. The challenge of boosting online sales through social media marketing was a new concept to me as I have limited work experience in this field and my graphic design skills are purely self-taught.
Selection
The tool I selected to overcome my challenge is Visualization. Given the nature of the challenge at hand, I believe this is an appropriate design thinking tool as it will conceptualize the visual appearance of her social media profiles. Visualization is a tool used to create a shared understanding of the problem by way of tangible and concrete methods such as pictures and maps.
Application
I started my project by doing research on various advertising techniques used by companies to gain more traction on their social media profiles, specifically fashion brands that are thriving in the domestic market. I came to realize that it was necessary to make the brand’s profiles more visually appealing and minimalistic, rather than its current layout which seemed overwhelming and uncoordinated. I also noticed that competing brands uploaded content far more frequently. These seemed to be the key areas that the brand needed to focus on and I was ready to conceptualize some content.
I requested that she should send me some photographs of her products so that I could draft some social media content which she could then upload on her profile if she approved. This was to test my assumption that the lack of content-planning and infrequent uploading of content was reducing awareness and therefore hindering online sales growth for the company.
Her previous content was made weekly and was not fitted to any pre-planned layout. Therefore, instead of only showing her each picture individually, I decided to also combine it on a grid so that she could visualize how her profile would look to viewers once all the content was uploaded. I first showed a few people various grids and layouts that I created and asked them “which grid is most visually appealing to you?”, “what fashion brand’s social media content has prompted you to purchase their product(s)?” and “in your opinion, what type of content markets the product best?”
By incorporating their feedback, I then curated a few grids to give her a variety of options that she could upload daily if approved of. Image 1 is how the Instagram profile previously looked and Image 2 is a grid layout I made that showcased how my content will look over time.
Image 1 Image 2
Insight & Approach
Visualization proved to be an extremely successful tool for this project as it made her realize the type of content that needed to be uploaded to create more online brand awareness. By uploading the content that I curated, online sales through social media gradually began to increase over the last few weeks. The results of my project proposal proved that the assumptions regarding the lack of online sales were in fact true. I am now a freelance social media content creator for her company and I oversee the entire social media campaign for the brand.
Combining the content in the form of a grid which displayed the potential layout of the profile deemed to be most convincing. I believe it is because these planned layouts helped to graphically see the changes that could be made to enhance the brand’s image. In other words, it drew a link between “what is” and “what if” for the brand. This course has made me realize the importance of visualization so that one can prepare ahead of time and has also shown me how I can present my ideas in a more effective and convincing manner. I find myself using visualization as a tool far more frequently now and hope to use it, as well as other design thinking tools, to aid my decision making when I enter the workforce.
|
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19,761 |
Challenge & Selection
For the challenge I am facing, the first tool I was thinking of using is ethnographic. Investing in fitness gyms meaning that having a greater vision then making people fit, to help them find a better sustainable lifestyle. I am part of a fitness gym and mainly faced challenge is having withdrawal in annual membership rate. Most sold membership were monthly and 3 months. The reason behind that customers get tedious from the available equipment. The gym is equipped with all body weight training and a studio. The company is thinking of expanding the business and having plans to develop and enrich the business. For that step see the light, the company members held a brainstorming meeting to address the struggles. The ideas rose to the surface is to diversify the training regimen and approach the customers.
Application
We personally approached customers and ask them; how can we help to optimize your experience? Also, posted a questionnaire on social media accounts for future customers. The questionaries resulted in two major bubble charts/ categories – age and gender based on ethnicity. The gym wants to attract all ages and ethnicity to all groups. The new expansion integrated customers’ needs with equipping the gym with multi-sport needs like boxing, calisthenics, and mini bouldering wall. Three multipurpose rooms for all kind of classes. Hired diverse team of coaches and not focused only on strength, but also mobility, flexibility, and dancing. And most importantly, dedicated ladies only hours for women who desire to be more comfortable in their training and ladies only classes. One last sport was not covered due to lack of space and infrastructure, swimming. This issue was tackled by giving discount vouchers for 3+ months membership to a local swimming pool gym and 2 free weeks lessons for those who selected annual membership that could be redeemed in 3 months. Increasing flexibility within reason to freeze your membership was also applied and that was working well for customers who pulls shift. Lastly, there is bi-monthly gathering for customers to enrich the community. That covers what wows
Insight & Approach
Approaching customers and talking to them of how to get their experience has given multiple insights of how to grow the community as well as the business. The big vision for this company is to promote a healthy lifestyle while having fun. The base of the design workflow questions surfaced a lot of opportunities and insights. Having customers empathy has attract more diverse group of customers. The facility now has diverse types of training that accommodates multiple needs. The percentage of returning customers has increased to 10%. Additionally, the membership sales have increased to more than 15% for annual and 6 months memberships. And most importantly the community has nourished.
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19,762 |
VISUALIZATION
Challenge and Selection
Menstrual health and hygiene discussions with teenage girls is usually an intricate affair. Most girls at this age are usually very shy and easily embarrassed when such topics are brought up. To gather any insights from them in relation to this topic becomes an uphill task that requires a thoroughly thought through approach that will get them to comfortably open up and share information.
To gather insights from schoolgirls in designing a new sanitary pad, we used the visualization tool to stir up conversations. The main visualization tool was images and colors. This made it easier to stir up emotions and start conversations around menstrual health and hygiene which is a very uncomfortable topic among young girls.
Application
We started by designing different visuals for the packaging. We had three different visuals that we placed in front of the girls. One was a flower design, the second was the image of a playful girl and the third one was just an abstract image that did not really say much. Regarding the colors, we used red, blue and purple which were integrated into the three different images. In total we had nine different design variation when we combined the three different images with the three different colors.
We then put together a group of nine girls aged between thirteen to sixteen years and decided to show them the different sets of images at different stages.
First, we brought out the first three images of the flower, girl and the abstract image, one after another. We then asked them to tell us what first came into their mind when they saw each image.
We then brought out the three different colors, red, blue and purple; one after another and asked them the same question as above.
After that, we brought out the first set of images combined with the three set of colors. We brought out each image with the three colors as the background and asked them what the best combination for a sanitary pad would be, and what they thought about the combination.
Insight
From the described activities we were able to get the girls to really open up easily, share and discuss their perspective of life from the images that we shared. Over and above getting the insights that we required for coming up with the right packaging for the sanitary pads, we gathered a lot more than anticipated. We were able to understand their fears and aspiration, dreams and wishes which would be helpful in future marketing strategies for the sanitary pads.
Overall, the image of the girl and the color purple was the most preferred combination. The girl was someone they could identify with and the color purple gave them confidence. The abstract image said nothing to them, the image of the flower was more of what their mothers would like, which they did not want to identify with. The color red was a turn off for them in that they did not want to be constantly reminded that they are on their periods just by looking at the package. The color blue to them was more masculine than feminine.
Approach
I observed that it is easier for people to open up when presented with a visual that they can react to as opposed to asking open ended questions especially for very delicate topics; in this case, the menstrual health and hygiene. The initial approach of asking open ended questions would take longer to gather insights as opposed to the visualization technique.
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19,766 |
Learning Launch
Challenge: I am working in an industry where we are planning to launch a new product. Main responsibilities were imposed on the 10 people of us. Our main task will be to find out whether the planning to launch this product will work or not. We are planning to come up with a new beverage product. As we know that there is already many more industries who are already holding the large market share. So it is going to be tough call for us to come up successfully.
Selection: There are few design thinking tools, we have gone through so far in this course. So, out of those, we have selected Learning launch tool to do our findings. And our team though this will be the best out of all.
Application: we have set few stores in few important places where people do travel most of the times. Where we kept some samples of our main products and gave them free to consume. And also asked them the feedback about the products and the suggestions. Most of them liked it. They said the taste is different and soothe.
Insights: By having all the insights from the public, we have decided to launch the products, because all of the people provided positive review on it with valid reasons. And also insist us to launch this product as soon as possible. So without further delay we talked with one from our managerial team about all those positive feedback.
Approach: So after having all the positive feedback from the customer. Our higher team finally decided to launch the product. So without further delay they launched it few days back. And by the grace of Almighty the product is getting huge attention from the customers.
|
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19,768 |
MIND MAPPING
Elements:
Challenge and Selection: I created mind mapping for ‘Impacts of COVID-
19 in India’. Instead of using long sentences, only keywords are enough to
remember. The changes in the illustration were easily done. When working on
complex systems, it is very difficult to create mind mapping instead of taking
notes. It is very suitable for the works taking more time. A good mind map
takes time to write out. Before start creating mind map, all relevant
information to be gathered, otherwise restructuring will be done. For better
analysis and synthesis one can use this mind map. I found this as a good tool
to include all the needs to be done and easily grouping of information. The
tasks can be broken into smaller. The association between elements and
central element were easier to show.
Application: The tool that has no boundaries. It is used to apply only for the
specific problems. I found it useful to brainstorm new ideas. It works well
when organizing ideas. I understood that this tool can be used as a strategy
for potential applications. The summarization is easier and effective while it
is used. I saw the scattered thoughts came into an idea. One can go or finish
with one’s own set of subtopics.
Insight: As per Gotthold Ephraim Lessing’s words ‘The greatest beauty
always lies in the greatest clarity’, is good tool to see the entire view of
information. It is little different what everyone works but not hard. I saved lot
of time and felt stress free. When the current information is crystal clear no
need to use mind map. I spent 75% of time in mind mapping and the remining
time on others.
Approach: I conducted small exercises to various students through online.
Before get into mind mapping, I conformed the students in understanding of
the problem. We have used this for project planning and presentations before
the lock down period. It is the best alternative for the bulleted points.
I have created Covid-19 as example here to show the effectiveness of mind
maps.
|
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19,769 |
Reflection – Visualization
Challenge and Selection
I took a course called Mechatronics Device Innovation in which we had to do make a Medical Device for Patient’s with Parkinson’s disease from scratch. Proper posture is the main concern for these patients because of their constant use of walker as they apply a lot of force on the handles than required. So, our main challenge was to think of a way in which we could measure this force and let the patients know while they are applying a lot of force than required. Thinking of a system which would do the required work and not affect the patients at the same time was a big challenge as most of these patients are quite old.
This is where the Visualization tool or Visual thinking came into effect. We were a group of four, hence to achieve a shared understanding and a common ground this was important. This was the first time I had to use such an approach. We did a lot of brainstorming and visualized scenarios which were almost impossible. But that was the whole point of this exercise, thinking about the impossible and making something which would be close to being tangible. Sometimes we might think that an idea isn’t great but somebody else in the group can make a few tweaks to it and it becomes something that’s possible.
Application and Insight
Just to get the creative juices flowing I always like to play this simple game for about 5 minutes. We have a balloon; the balloon goes around in a circle and each of us should tell a way in which using this balloon we could go to outer space. After this, we started by jotting down all the ideas or ways in which we could deal with the Medical Device challenge. Each of us suggested different ideas and concepts to solve this problem. Once we had all the concepts written down we started by analyzing each one of them in a sense that it would be cost effective, efficient and easy to manufacture.
We performed Pugh Chart analysis to narrow down to three main concepts. This is where our main concept visualization came into effect. I sketched the basic design of the entire system of all the three concepts. The first concept included the patient wearing a glove which could detect the amount of weight the person was applying. In this, we realized that that the kind of gloves, sizes would vary a lot. Also, patients in old age wouldn’t want to wear gloves as it would hinder their other activity. The second concept was having a sensor that would detect the posture of the person, but this again would mean the patient wearing the sensor. Our third visualization was having a sensor on the walker handle itself which would measure the force acting on it. I sketched the entire system with the sensor and all the subsystems. This is the system that we presented in the class as well.
The sketching of this design helped me in a lot of ways. Having an idea of how the system would look when it is implemented on the walker, and where changes could be made so that the system would also look aesthetic on the walker. But more than us, it was important to convey this idea to the people who were completely new to the concept. When we first mentioned the idea most of the people and the clinicians didn’t get it. But having made a conceptual sketch of the design helped everyone in figuring how the final design concept would look. We got a lot of feedback from everyone. This helped in making a few iterations that improved our system by a whole lot. After this, we converted our simple sketch into a 3D model for an even better understanding of the shape and size of the entire system.
This was a crucial step in our design process because this is where we first realized how our medical device is going to look. Having a sketch of a concept helps others to understand what the idea looks like. This also gave us insight in a way that other people could put in their thoughts and ideas into the sketch to make the design an even better one. This visual concept helps in collaboration and helps reach a common ground for everyone.
Approach
Since I now know what a powerful tool visualization can be, I would like to visualize all the ideas and concepts which we generated initially and not only the final three that we choose. In this way, I feel those different ideas could maybe mold into an entirely new design idea which we wouldn’t have thought of unless we sketched them. This tool is a good way to start a discussion or a way to share and learn the opinions of everyone who is involved in the design process.
|
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19,774 |
Design Thinking of services related to experience tourism.
For this test, the tools of module 3, mind mapping, were chosen in order to carry out a
qualitative research related to experience tourism. Some topics related to the theme were addressed, such as creative economy, collaborative economy and collaborative systems, in order to understand and offer new perspectives on current tourism practices in Brazil.
For this, contextual interviews were carried out with people who have already had
contact with other cultures, as well as looking for remarkable experiences in their respective trips. These interviews allow for deeper insights, in addition to providing good rounds of brainstorming and co-creation.
With the use of exploration tools and the creation of design thinking, dynamics such as
“a day in life” were carried out, which sought to understand the pain points of the current tourism services offered, as well as direct the development of the project. In this activity, it was possible to understand the needs of the service.
That done, a contextual research was carried out addressing issues related to the
practices of experience tourism, as well as their resignification of habits and beliefs, when asked about “what are the main attractions of your city?” the interviewees raised terms such as “wine tourism”, “gastronomy”, “ecotourism” and were very punctual when citing some projects such as “Interiores”, “Mirantes”, “wineries” and heritage sites whose historical and cultural appeal are present. In the sequence of questions, we sought to understand, in fact, what were the tourist potentials that were not yet explored in the city, and with that, understand how it would be possible to act within this scenario.
The interviewees in their entirety stated that tourism is indeed a strong means of
regional and personal development, in view of the great stimulus in supporting sectors such as commerce, real estate, hotels and urban mobility. In addition to offering new jobs and attractive income enhancers, cultural exchange with visitors also takes place intensively, strengthening the cultural identity we are inserted in.
When asked about the knowledge of the term “Experience tourism”, the interviewees
were invited to define the term in their words, which generated a series of new concepts and interpretations for the same term, through this questioning, it was possible to identify numerous means, services and attitudes that make tourist practices with or without experience.
“I see experience tourism as delivering to the consumer not just a product or a tour, but a unique and authentic experience when visiting the place, that arouses emotions and brings something new / unexpected that makes the person remember the experience with affection” “It's not just about enjoying, taking a photo. It is participating, it is learning new things, it is being changed by the destination you have chosen. ”
It was sought to understand if the interviewees had already had experiences in collaborative
platforms related to tourism, as well as if there were any insecurity or difficulties with them. Most of
them have already done some tourism practice through collaborative platforms and did not point out
moments of insecurity or difficulty. However, 100% of the participants stated that their respective
experiences were remarkable, generating learning and giving new meaning to beliefs, customs and
points of view.
From these analyzes and in view of the great variety of potentials, experiences, and factors
mentioned, it is understood that there is indeed a failure in the services offered in the city, especially
in the attractions that do not talk to each other, in addition to not having an understanding tourism
as a large ecosystem.
It was also possible to point out that a good part of the suggestions mentioned, are made
available or tangible, only for the residents of the city or friends of acquaintances in general, whose
knowledge of interiors rich in nature, waterfalls, trails and beautiful landscapes is made, as there is a
certain networking among themselves, making it possible to get to know places whose coordinates
are not available on the internet or in commercial tourism services.
For a next activity, I believe it is interesting to address concepts that confront the themes
mentioned above, in order to generate more confrontation of ideas and make brainstorming more
productive.
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19,778 |
Reflection: Learning Launch
Challenge:
I work in product engineering department in my organization. In one of my recent projects my challenge is to design a cooling system for construction machine and reduce the cost. As that will be a Global solution for large segment of the market where we were competing with a machine which more specified than what competitors offers. To reduce cost Design team, have a goal to develop a solution for those markets. The project is limited to internal resources. In the start the project scope included an engineering team of 9 members and cross functional team from marketing and customer support. This portion of project was spanned over 60 days and included customer interviews, technicians’ interviews and internal stakeholders and provide an aligned solution that works its intended function.
Selection:
As a team, we have utilized tools of systems engineering and DFSS to capture voice of customer mainly internal. We decided to utilize learning launch tool which is meant for quick testing of ideas and prototype. This tool would give us validate our hypothesis, test our key assumptions, and perform tests to collect confirming as well as discomforting data.
Application:
In our learning launch, we started on creating a hypothesis based on the need of those customers who want less price of a machine. So, we start collecting data and assumptions of the machine covering technical specs, customer service needs and cost parameters. So, we begin the cost analysis on each and individual component and identify what part of the machine can be change significantly so that we can reduce the cost of the product significantly and that hypothesis should meet the functional working of the vehicle and meet the current performance. So, one of the major scope is redesign the cooling system of a vehicle. Team started working on different parameters for each individual area and ensure that our assumptions should be tested. There were different ways like Virtual Validation through analysis, Customer interaction, service need analysis to test those assumptions. We managed to leverage visual tools and customer interviews to perform test to collect meaningful insights. we structure our tasks, specific meetings, reviews, to become more agile.
The assumption we collect we design the test for them and conducted them and confirm the data that this the way forward that we need to proceed with to solve the problem.
Insight:
Learning Launch tool is very beneficial. By applying the learning launch tool our team identified the need of the customer thus we have an idea, and we test that idea as well as gained deeper insight on other key assumptions of performance aspects cost assumptions. Testing assumptions helped in making
timely decisions on continuing development and make changes to product specifications which are key in later phase of product launch. Moving forward, our team will review this insight and incorporate it into future launch designs.
Approach:
Given that our team has already gone through several design thinking activities/tools and are at this stage in the timeline, the learning launch is the appropriate tool. As team wanted to come up with meaningful ideas in short span and test assumptions to pick a favorable idea forward. Team then designed methods to test assumptions by discussing with customer and technicians, performing simulations. Next time I would use the Learning Launch tool activity as a focal point for a series of design thinking activities.
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19,780 |
Visualization Tool
Challenge
I was given an opportunity to lead the innovation program of our department, the goal of the Innovation program is to give everyone an opportunity to work on things they wanted aside from the everyday deliverables. We have use different visualization tools like actual postit, lego and other visualization tools but due to our current situation as everyone was working form home, we need to improve our program by adapting to online visualization tools. In our innovation program we are following the template of Kickbox an open source innovation program from Adobe. The challenge will be how continue the use of Visualization tools in our Innovation program? How effective the online visualization tools to us?
Program Details
Our innovation program was designed to be highly collaborative and use a lot of posit for generating and visualizing participants ideas.
Adobe Systems has recently launched a program to drive innovation from within, the Adobe Kickbox. The Kickbox is a small, red cardboard box containing everything an employee needs to generate, prototype, and test a new idea. According to Adobe, the Kickbox is “designed to increase innovator effectiveness, accelerate innovation velocity, and measurably improve innovation outcomes.”
Selection
We thinking on how we can continue to visualize our activities following the kickbox program during lockdown. We initially picked Jam board as the most similar and popular tool that we can use in visualization of our idea generation.
Tool 1- Jamboard
https://edu.google.com/products/jamboard/
Simple as a whiteboard, but smarter
Jamboard is one smart display. Quickly pull in images from a Google search, save work to the cloud automatically, use the easy-to-read handwriting and shape recognition tool, and draw with a stylus but erase with your finger – just like a whiteboard.
Share ideas in brainstorms or lectures
Jamboard makes learning visible and accessible to all collaborators on the jam session. Plus, Its easy to present your jams in real time through Meet, allowing for easy sharing or making real-world connections.
Tool 2 – Miro- Visual Collaboration Software
https://miro.com/
Miro is the online
collaborative
whiteboard platform
At Miro, we’ve built a platform for modern work, enabling collocated, distributed, and remote teams to communicate and collaborate across
formats, tools, channels, and time zones — without the constraints of physical
location, meeting space, and whiteboard
Application
The Jamboard link was given ahead of time to the participants including the Kickbox proram kit so that they start inputting the ideas prior on the idea generation proper. We set 5 mins each for the activities. Everyone should be able to input ideas within the timebox. After the timebox we need to visually arrange on sticky notes and group the similar or related ideas. We can now ask them to vote for the ideas everyone was given 3 votes. The winning ideas will be for discussion.
Insights
Jamboard was a good tool for idea generation as we are able to ideas gather ideas in one board, we are able to successfully able to complete our activities in the kickbox program by using Jamboard with higher engagement. During the program the use of Jamboard was expanded as a question board to avoid duplicate question as you are able to see if you have similar questions. The Jamboard tool was able to help us to gather ideas more and able to complete the program even we are shifting to a digital tools.
As we are still navigating in tools, we also use Miro in some of our activities. Miro was able to improve our progress as it has good template to follow after generation ideas. We also like the tool that you can show
only your ideas after the timebox as this will avoid copying ideas as well. We also wanted to the feature of voting button which is absent in Jamboard.
Jamboard will have limit of 50 while for Miro unfortunately we wasn;t able to to explore.
If you have smaller group and can be easily manage I would use Jamboard even without the other features from Miro. If you have large group I will advise to use Miro so that we can utilize the power of visualization.
Approach
I will continue using Jamboard and Miro as of the moment as it supports our activities but I will still continue to discover and experiment tools that can be used to improve the process. If you need more than 20 pages I will definitely use Miro instead of Jamboard. At the end of the day the team will decide on which tool to use. Keep on exploring, experimenting and learning.
|
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19,783 |
Challenge/
Selection
Mind
mapping
plays
a
crucial
role
in
the
design
thinking
process.
According
to
Week
3’s
“Mind
Mapping”
video,
this
technique
allows
the
user
to
pinpoint
patterns
and
trends
from
data
collected
during
the
exploration
stage.
As
a
teacher,
I
have
used
this
tool
to
understand
the
needs
and
interests
of
my
students
with
varying
socioeconomic
and
educational
backgrounds.
Students
learn
in
different
ways.
For
that
reason,
mind
mapping
is
a
valuable
tool
that
teachers
can
use
to
pinpoint
educational
models/pedagogies
that
best
accommodate
to
the
unique
and
diverse
needs
of
students.
As
shown
in
the
“The
Idea
Generation
Process”
video,
receiving
and
sorting
suggestions
can
be
a
messy
process.
Thankfully,
mind
mapping
provides
a
clear
visual
resource
that
makes
connection
with
facts
and
ideas
very
clearly.
Application
I
start
the
mind
mapping
process
by
setting
up
stations
in
which
students
can
participate
in
a
variety
of
activities
ranging
from
e-‐learning
to
collaborative
games
to
hands-‐on
experiments.
At
any
time,
students
can
enter
and
leave
a
station.
They
have
the
option
to
move
to
another
station.
Each
station
has
a
post-‐it
section,
where
students
can
leave
input
about
their
experiences.
Positive
post-‐it
messages
formed
their
own
cluster
whereas
the
negative
ones
did
too.
In
the
end,
the
notes
provided
valuable
insights
identifying
which
instruction
modes
improved
student
learning
and
captured
the
students’
interest.
With
the
students’
feedback,
I
created
a
web
with
numerous
visual
pathways
that
organized
students’
feedback
into
a
visual
picture.
Mind
mapping
allowed
me
to
easily
see
different
details
and
recognize
connections
among
seemingly
unrelated
findings.
Insight
After
students
went
around
each
station
and
provided
input
on
different
learning
stations,
I
collected
and
read
all
of
the
post-‐it
notes.
My
students’
feedback
made
me
realize
the
importance
of
a
blended
classroom
in
order
for
students
to
engage
in
different
learning
environments.
In
a
blended
learning
setting,
students
are
able
to
receive
traditional
in-‐person
classroom
instruction
and
self-‐paced
online
learning.
This
learning
model
provides
an
interactive,
digital
environment
wherein
students
are
able
to
receive
one-‐and-‐one
supervision
while
working
with
digital
technology.
Students
were
tired
of
the
traditional
teaching
instruction,
and
wanted
to
incorporate
more
digital
technology
in
the
classroom.
In
recent
years,
the
proliferation
of
technology
has
changed
how
society
receives
and
absorbs
information.
If
used
correctly,
technology
can
provide
personalized
instruction
that
addresses
the
unique
needs
and
interests
of
every
student.
Furthermore,
as
society
becomes
more
intertwined
with
and
dependent
on
technology,
it
is
important
that
students
are
comfortable
with
digital
media.
Additionally,
given
that
a
significant
number
of
my
students
hail
from
low
socioeconomic
households
that
lack
advanced
technology
or
Internet
services,
it
is
important
to
provide
opportunities
for
students
to
develop
and
strengthen
their
technology
skillset.
Applying
design-‐thinking
techniques
made
me
realize
how
the
users
can
connect
seemingly
unrelated
findings
to
find
a
product
that
serves
individuals
with
varying
interests.
If
the
designer
finds
a
common
problem
that
affects
people
with
varying
backgrounds,
it
is
likely
that
the
product
will
be
well
received.
For
that
reason,
it
is
important
to
receive
feedback
and
input
from
a
wide
variety
of
people
who
are
the
audience
of
the
product.
Approach
Since
implementing
the
stations,
I
have
learned
that
mind
mapping
can
work
more
efficiently
if
I
come
to
the
exploration
stage
with
more
ideas.
It
could
be
possible
that
there
may
be
better
learning
instruction
that
matches
better
with
my
students.
I
could
also
receive
tips
from
educators
who
have
significant
experience
working
with
blended
classrooms.
Different
forms
of
the
blended
classroom
could
be
introduced,
thus
allowing
students
to
be
aware
of
the
different
ways
technology
that
could
be
incorporated
in
the
classroom.
|
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19,785 |
Challenge & Selection The first tool I used was the tool of Visualization, or Visual Thinking, to achieve a shared understanding of a problem space among a diverse group of stakeholders before attempting to identify and define possible solutions to the problem. I use this approach often with our customers, who are government agencies working to apply technology innovations to modernize their mission or the delivery of their services to their customer, which may be U.S. citizens, businesses, and non-citizens. I have used the technique of using a straw man visualization of a problem domain with a set of questions or prompts for discussion to allow a diverse group of stakeholders to learn from each other in the process of defining the scope, boundaries, key elements, and relationships between elements to consider when identifying pain points and opportunities for improvements or solutions. Application I start the process by creating a straw man graphic of the problem domain. To develop the straw man graphic, I will draw from any existing material available to understand the environment. The existing material may be operational or procedural documents, training materials, marketing materials, GAO or other auditing reports. If materials are not available, then I conduct informal interviews with one-three of the stakeholders who serve as my main points of contact on the initiative. If appropriate to the situation, I will borrow the concept to “front-stage/back-stage” from previous research, and discussed in David Gray’s book, “The Connected Company”. The front-stage/back-stage approach helps to reinforce the notion that every service – even an internal service – has customers with whom the service provider interacts and internal processes that enable the organization to provide the service. The template I often start with also has a column on the left to identify Partners and Value Chain Providers and a column on the right to identify Oversight Organizations, such as Congress, GAO, labor unions, advocacy groups, and other entities that may add constraints to how the organization operates. The straw man graphic is simple, using simple shapes and icons available in Visio or on the Internet. If the front-stage/back-stage view doesn’t work, then I will create a different type of visual, either based on a high-level process flow with swim lanes for different stakeholders, or another format. For the activity, I will divide the stakeholders into groups of 5-6 participants each representing a different organization or area of interest. Each group receives a poster-size copy of the straw man graphic that they can write on directly, or use sticky notes to make comments. I give them two-three questions to answer, such as: 1) What key elements are missing from the graphic? 2) What would you change about the graphic to make it more accurately reflect your problem space? 3) What key insights do you have about the relationships between the entities in your problem space? I give them approximately 20 minutes to discuss the questions and mark up the graphic. Then I have each group report out on their answers to those three questions while pointing to the mark-ups on their poster. As each group reports out, I record commonalities in the insights of each group, and then additional insights that come from the group discussion on an additional copy of the graphic. After the session, I digitize each group’s poster as an artifact, create a view that combines the shared and new insights from the group discussion, and then create a revised graphic that incorporates their feedback and proposed changes that they agreed to as a group.
VISUALIZATION
Insight & Approach What I have learned from conducting this exercise with several groups is that while the graphic – especially the revised graphic that incorporates their feedback – is important for reinforcing their understanding of the problem they are working to solve, the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space. The graphic gives the diverse group of stakeholders a focal point for discussion that allows them to share their perspectives and develop insights into potential root causes of their problems. While they could create the graphic from a blank slate in a collaborative manner, starting with a straw man jump starts the conversation for them. They can quickly identify where they are in the graphic – or if they are missing – and can more quickly gain new insights about relationships between key entities instead of taking time to identify them. They can also identify variables in the problem space – that is, it helps them to identify what they don’t know, in what areas they need to obtain information or data to provide the values for the variables. Since I discovered that the most valuable aspect is the shared insights and learning, next time I would use the visualization activity as a starting point for a series of design thinking activities. Then the revised graphic that incorporates their combined feedback can serve as a reference tool throughout the remainder of their work.
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19,786 |
Changing the Customer Culture at an insurance company
Challenge:
I work in a large insurance company and recently took over the Customer Experience department. Customer satisfaction scores were dropping, our phone lines were clogged with unhappy customers and front line staff (call centre) were really disengaged because they felt like they were bearing the brunt of all the operational failures with customers. Back office staff refused to talk to customers, and would often not return calls or emails from the call centre staff on customer issues. I had to find a way to make all the back office teams realise how some of their actions were really hurting customers and our brand, and start to build a little empathy in the organisation.
Selection & Application
I chose story telling as my tool. The company had previously hosted some customer service training, where the trainer was not in the insurance industry, and our staff had trouble relating to her case studies of poor customer service. To make the customers woes come alive, I knew I had to use stories and examples that our staff could relate to – framed around our products, systems and processes. I spent time with the Complaints department, and selected several real complaints. I turned them into anonymous case studies, and divided up the personas involved. I organised to get a group of 30 back office staff across all functions – finance, operations, claims, underwriting etc – into a large room. I then broke them into teams of four people each. Each team received one case study, and each case study was written from 3 different perspectives, that of the customer, that of the front line staff handling the customer and that of the back office staff where ultimately the problem had arisen. The fourth person (“the observer”) in the team got to view all perspectives. The story was told layer by layer, and usually ending up with the customer perspective. The observer had to piece it all together. By using the story telling technique, we were able to include emotions and build up the problem (and resolution), focusing on the effort each side had gone to, to be understood. Each case study focused on how the person felt while handing the issue – the customer was frustrated and lost, the call centre agent felt powerless and stressed, and the back office staff felt hounded etc. At the end of the exercise, I revealed that these were not embellished stories, but actual customer experiences within the last few months. Back office staff were immediately connected to the customers and their role in triggering satisfaction or dissatisfaction.
Insights
This story telling tool worked better than I hoped. Everyone agreed that the customers had actually behaved really admirably during each service malfunction, and that is when we started to break down the myth that customers are scary, angry and unreasonable! It also helped me to understand that back office staff simply didn’t connect the customer to their daily roles. By delving deeper, I could see that our own internal processes were choking up the back office teams, and we were able to come up with some interesting innovative ideas on how to change small processes with big impact.
Approach
I really loved this tool and it had a powerful impact. We realised that the way to change the customer culture was not only to put everyone in the customers’ shoes, but to show us our own individual role in customer service. The only problem was it was related to only the story they worked on. I decided to extend it further at a later session. I used Visualisation techniques to show each team how they were connected to the customer. Once we had mapped out how each team was involved in the customer experience at all key moments of truth (like when customers make a claim), we began to experiment with simple questions around what the impact would be if one team made a mistake that wasn’t rectified, or if one team made a change without assessing the
impact to other teams further down the chain. Our staff could immediately see the impact, because the flow was clearly shown in front of them, and everyone realised that if they weren’t serving the customer, they were serving someone who was.
|
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19,787 |
REFLECTION---DESIGNING
We have designed a shopping app sign up page and home page using UI designing. We have designed this application on our own interest and changed everything according our ideas on interface and added only few brands of our interests.
Our team has already gone through several design thinking activities and contact the people designers programmers we work hard to create the design and understood the peoples need and the interface is so good we didn’t go up to the mark but tried our best.
(UI) design tells how users use particular application system or product or design. User experience is the process of telling the connection between a user and a user interface,or a website, or web page , an application or a design,measures users work, tasks, content and work environment or place they need to work. As with client suggestions requirements, UI design mainly sits on the users goals or needs or Eco friendly interface, and the tasks they perform within a system design to achieve those goals or requirements. When we improve the user interface of a website,web page application or product management, this is called UI.
Takes more time to create, design and a complete app design.We cannot design every application using UI design.Improves user management,customer needs simply refers to getting new interface. Helps with customer doubts and needs.Reduces work time increases development time and cost.Increases creativity.
When you want to create a design and prototype the app or website one should able to known about both UI/UX design. Knowing both of them is very important because you need to design everything according to the idea in your mind or according to the client.The difference between User Interface (UI) and User Experience (UX) is that UI refers to the designing elements by which people/customers connects with a product, while UX is about the experience a user has with a product or service or interface .Even if completely prototype the design we implement in real life user is most important thing we should consider that too while designing.
UX/UI designer has to keep in mind the users needs and requirements . UX is a highly used application in designing . UX designers need to think from the user’s point of view and it’s more about the understanding user from their end. UI designers need to be creative with unique thought process to design a product or web page. UX is all about making a product working prototype and useful, on the other hand, UI is making a product beautiful and interactive.
UI/UX design mainly focus on future aspects, tools. Future aspects means they discuss problems that may arouse and how some users find difficult use the app, website, web page at some point or after few years what a better software shows up then our will compatible with that software. Tools are very useful in designing what ever we design a app, website, web page tools play a vital role in that. Every tool has its own specification.
The final design, Results of the final product; and Reflections and lessons learned while designing and knowing useful tools. Using UI/UX design we have to bring the app into the real world which means connection between the virtual world and reality.
Applications of UI/UX designing is you can improve your thought process, Thinking ability, Creativity, Understanding people, making ends meet, working on dead lines, learning from mistakes, Making a easy interface, reduces the complexity, Making the number of steps less so that app, website, web page looks clean and neat.
The UX Research Objectives:
Project Goals -- Approach & Questions -- Methods & Tools -- Results & Solutions.
Project Goals: We need to know what we are designing. What kind of designing we need whether it is commercial app, Banking app, Food app.
Approach & Questions: How we will approach the initial step of design like starting app with directly with sign up page or with logo. Questions are like what are the features in the app, how it is going to change the prescription of customer, It is going to friendly interface, well all age groups can use the app, is the app secure.
Methods & Tools: What kind of tools we are using and why is that tool and which method we are using to design the product. Tools are mainly important to design.
Results & Solutions:The client have some desired outputs whether we reach it or not we have to check. If there is any problem in the output or the interface we need find the solutions for the design
We need have a mind mapping, block diagram of the design which tells briefly about the app and client and customers can easily understand about the app and design should be in a position that they can helps a designer in modifying I.e, giving a better ideas about the design.
Connection between the the art boards is also complex, why because it designed work in only one direction so the effect or mapping also works in one direction not the other way.
Prototyping is some what difficult and designing the app. We need to concentrate on the client requirements and we need to consider different type of users and their needs and what are problems they may face or already faced on particular app at some point. Customer satisfaction is very much important.
If we design a audio book app there are lot many things we add to our design like search bar, progress bar, profile, Book information, Player.
Search bar: We can search the desired book that we love to listen.
Book Information: We can know about the book, In which genre the book is, What are the reviews.
Progress Bar: We know the up-to which part we completed the book. We can even know the percentage in the progress bar.
Player: we will have play, pause, next, previous, timer, Speaker, save buttons.
Profile: Your profile displays, how books you have completed, books in your wish list,books under process, your basic information, books that you have liked.Hours you have spent inside the app.
Library: We will have the list of books are the app and with us, Recently added, Listening, Kind of books we need, completed, Favourite book.
Library have all that domains mentioned above with those shelves we can easily use the app that is what we called a friendly interface.
Advantages are great user experience, Update app and creating a prototype before releasing to the customers.
Design is a realization of a concept or idea into a configuration, drawing or a product.
Learning about the audience for whom we are designing.
Empathy--Define--Ideate--Prototype--Test
We can conclude that tools helps to improve the thought process, in creativity and self development and understanding people mindset in different situations.
Feedback for the design this is the most important part of the product why because it helps to know our mistakes and how we can develop or upgrade the main advantage is we can directly collect the feedback from the customers so some upgrades may need to the design to make the design more beautiful and friendly interface that required by the customer.
There are lot many things a designer has to take into the consideration mainly if we want to upgrade a app what is the problem in the design and what are the problems that are faced the customers while using the design.
A group of designers UI/UX, Front end developers, Back End developers all needed to be part and work together to complete the design and have make the connection between the technology and the real world which will be experienced by the people.
If we want a great design we need a great idea, thought process with this two we can create a unique design and make it stand between the competitors.
While we deigning a app that is already exist then we need a new and unique features to make our design special so that every one will be attracted towards our design and great publicity can done by the people itself.
The designer is the bridge between the great idea and it’s work, he can make possible the idea into a working app and brings into the real world and can make people experience it lively.
A Great Designer---Makes a beautiful World!!!!
|
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19,790 |
Using Visualization to enhance workshops
1. Challenge
As a project manager, I often have the task of organizing and leading workshops. This is always one of my favourite parts of the job. However, in the past they all seemed to follow the same blueprint and especially at the end, they often resulted in excel lists or word documents being filled out without much creativity.
2. Selection
When I first heard of visualization as a tool, I was quite sceptical, especially since I work in a technical field with lots of engineers. Normally those kinds of people are not that creative or visual. However, I saw great potential in enriching not just the workshops themselves but especially the results which get created.
3. Application
For my first workshop for which I used visualization, I used it in several different ways. First, I enriched all accompanying materials (such as flipcharts) with visual illustrations to enrich the whole experience. And one effect was to signal the participants the amount of preparation that went into that workshop.
However, the main application was during the workshop when I asked the participants to illustrate their ideas and findings using visualization on a flipchart. This was a huge success, since it helped them to think of additional aspects and not just the main points they usually focus on. And it also facilitated the discussion with the other participants.
4. Insight
My main insight was, that using visualization really works. I helps participants to present their ideas more clearly and therefore facilitates discussions.
Additionally, it’s not as difficult to use as I feared. There is a surprisingly small set of tools which are needed (stick figures, boxes, arrows etc.) which allow a wide range of visualizations.
And it’s more accepted than I feared. Even experienced engineers which have never used it are able and willing to try it after a brief introduction.
5. Approach
Since visualisation worked so well for me on the first workshop I tried, I now use it regularly with great success. I’m now even planning on taking an external course to learn even more techniques I can apply on a regular basis.
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19,791 |
Visualization
Challenge & Selection
I’m a learning and development specialist in our customer service organisation. Recently five client facing departments have been merged and my mission was to create a new uniform training landscape for all the five units. It sounded quite simple at the beginning but as soon as we started to interview the respective trainers, leaders and employees, we discovered that there was a complexity we didn’t expect. The existing trainings were conducted differently in each area. Training documents were partly electronic, digitised or not available at all, in some areas training was very structured and on schedule and in other areas there were no documents and no schedules in place. It was a huge challenge since there are more than 500 employees in total and the departments differed in size, offering, goals and particularly in corporate culture. One representative from each area was assigned as support for the project. They were not very keen to contribute solutions since the overall vision was not very clear and they already had more than enough to do with their respective daily business. The general attitude was, everything works, why should we change anything? Why should we standardize something? The resistance was unexpectedly high before we even started our workshops. I decided to proceed slowly and deliberately and tried to consider the resistance as a gift. I knew that if we did not have the project members on board, we would not be successful in the long run. I clearly communicated to my superiors that we were encountering resistance that was in my opinion only marginally related to the training amendments we wanted to make. I was looking for a new approach to our task since the main challenge was human-centered. So we needed a deep understanding of the actual people involved and decided to use visualization and storytelling in our workshops to understand better what really mattered to the people.
Application
We started the first workshop with building a common understanding on how we would like to work together in our project group. I brought different coaching cards (A4 photo cards with people, situations, nature etc.) and everyone could choose one or more images, which represented a mosaic piece of the desired culture for them. They were also invited to draw what came to their minds. It was so interesting to see that we found our first common ground. People were suddenly more relaxed, some were even laughing and opening up. This creative visualization approach was only the start. We found a working and learning culture that everyone could identify with. A next task was to create a proposal for a high level training landscape without paying attention to all the details and differences in each area. We all came up with standard Power Point presentations with the common boxes and arrows. The whole creativity approach was stifled, we all did what we can do best – creating slides that correspond with the expectations of the management and the corporate identity. We were under a lot of time pressure, we had to finally deliver. We definitely needed more time if we wanted to come up with a better solution. Right from the start we wanted to pack our training landscape into a story. Something that appeals to the emotions and everyone can connect something with it. In a workshop we collected, drew and wrote ideas together and then we prioritized the ideas with points. It was so interesting how many ideas we came up with. There was even space for crazy ideas something we weren’t used to in a business context. Then we started to draw the main ideas on big posters and showed them to other stakeholders. The feedbacks were very open and some ideas had to be amended, to others we had to say goodbye and very few were popular. In the end we decided to present our training landscape as a globe, the individual areas as countries, everything interconnected and yet individual.
Insight
We haven't been able to identify many synergies yet (training wise) but we have been able to define a common culture as a starting point and we found a common image that we also can relate to. We have realized that we can come up with great ideas as individuals but also as a team. We can tell our employees a story and back it up with a meaningful image. The whole process made us strong as a team and everyone that was involved saw how the idea was created, everyone knows how much work it took and we are all more than happy with the result. It took much longer than usual – but the extra time invested was absolutely worth it. During the process the resistance has become smaller as the members felt that the management and the project leader took their inputs and ideas very seriously. They were really part of the process and realized that nothing was simply decided without consideration for the people who are ultimately allowed to implement it.
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19,794 |
Challenge & Selection
The challenge was to create an application for employees from outsourcing companies who work into our company. The porpouse is to show their conditions about habilitations and certificates that they need to work. We must understand what data we have and what should show to outsourcing employees about their services that borrow to the company. I choose to use the storytelling tool because allow to understand several paths from any kind of contractors we have.
Application
I started making a list of habilitations and certifications we have about the contractors Then, I focused in design different paths that the employees could follow if they need to know their situation before start to go to the facilities. After that, I decribed two situtations with words and draws (prototype). I separated the stakeholders in two groups and presented the prototypes. I gave them approximately 30 minutes to discuss about it and make questions. We could see in both groups that the data about habilitations were not necessary because
it is not a critical condition to enter into our company.
Insight & Approach
I have learned using the storytelling tool that it is usefull to show the big picture about different scenarios. When we make prototypes we could see which data are necesary and which not. We have a visual support and It allow to take better decisions.
|
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19,797 |
MIND MAPPING
Mind mapping is essentially a non-linear form of outlining. The idea is to make an organically associated diagram of words, concepts, ideas, tasks, decisions, or other information, and to link individual items as their associations demand. Mind maps can be used to generate ideas, represent complex ideas and relationships, classify related items, and to assist one's thinking, study, writing, and decision making.
The power of mind maps lies in the way they more accurately represent the way humans
think. They allow people to arrange elements intuitively, according their importance and as they arise. Items can be classified and grouped instantly and easily. Meanwhile the mind mapper and others can keep an overview of the entire map constantly in sight.
A very basic outline of how to create and use mind maps follows.
• Start by writing or drawing a main idea or the subject of the problem at hand in the center of a writing surface, the larger the better.
• As related ideas occur, represent them at points around the main idea and connect them to the main idea with lines.
• Continue to add ideas as they occur and connect them to each other appropriately.
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Peer Graded Assignment
Mind Mapping Tool
Challenge & Selection
Mind mapping tool is a critical design tool that harnesses the power of the brain to think smarter, learn faster and communicate better. I’m a student at my institution and my/our challenge is to improve the workflow on the projects and activities when working with the members as a team. So the current project is basically to develop a robotic model and we are suppose to first design a prototype of it. While working on the project there are several challenges like cumulation of different thoughts, sometimes lack of delivering the actual thoughts, improper synchronization of steps while finding solutions to various problem. Using the tool we will focus on trying to uncover the information our team members can structure, how they can analyze and put forth their ideas through this process.
Application
So I started the process by gathering all the team members and delivering a presentation regarding the project topic to them. While going through the presentation the members are asked to note down the points which they find to be important also jot down those points which they can explore and modify in a different manner. All the members had different piece of information collected while glancing through the presentation. Once the presentation was over, the members were asked to paste the highlighted notes on a soft board one by one, all of them had different views regarding every topic of the presentation. All the highlighted points were put before the members one by one and each point was discussed in brief. What became the centre of attraction was that every team member had valuable insight, creative thoughts and different ways of overcoming the problems and exploring methods to finding the solution.
Insight and Approach
The outcome of using this tool was that drawing conclusions to points had become easier, additionally, we thought through anticipated results, expecting to find that a more agile approach would improve our workflow.Given that our team has already gone through several design thinking activities/tools and are at this stage in the timeline, the mind mapping is the appropriate tool. As previously mentioned, our team needs to review the approach towards working and managing all the aspects for project management. Future project management, progress made has become closer to a compelling solution ready for full rollout.
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19,801 |
Reflection Assignment – Mind mapping
Challenge
As part of an emerging event management start-up, each project provided us with a new learning experience. As part of the first project, we were to organize friendship day event for children in a reputed apartment space. With this project, we realised numerous mistakes we had committed during the planning phase of the project. Our choice of colours, layout of the organized event, games selected were not feasible as per the layout of the apartment, which in turn led to onsite change of plan and ultimately ended up being an unpleasant experience for the guests.
Selection
Mind mapping method was opted to optimise our planning phase of our events. Considering that each event is different and could involve numerous constraints, we wanted to develop categories and prepare a standard checklist to ensure the client needs are well captured while optimizing our efforts for organizing the event.
Application
A primary research was conducted to identify the basic needs for each category of events, such as, weddings, birthday celebrations, etc., These inputs were then gathered and displayed on a board. The idea was to identify any linkages and patterns in specific clusters of clients so we could achieve certain degree of optimization on our efforts for certain events. The sticky notes gathered were grouped in clusters such as, pink decoration were preferred for girls birthday celebrations, bachelorette parties and baby showers. Hence, all these events were put into the cluster of pink decorations. This way we could identify common linkages to the common resources that may be required.
Insight
One of the major advantage of using mind mapping was the optimum utilization of our resources thereby cutting down cost drastically. The clusters also provided insights on common characteristics shared with specific events that in turn helped us in providing standard set of options for certain events and the customer could choose add-on services over and above the standard service. This way we optimized man-hours required for a specific job by standardizing the cluster with common characteristics and by having specialized human resources.
Approach
Having understood other design thinking tools, I look forward to apply learning launch for specific corporate events that come from specific industries.
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19,804 |
Learning Launch Challenge and Selection We recently had a Design Thinking session in our department, the first one we have ever had. Not knowing the first thing about Design Thinking, it was a bit of a learning process for me. But after some guidance from the facilitator the session progressed very well, and the ideas started pouring in. During the ideation process I quickly realized many of the issues identified were directly related to a lack of communication within the department. The Design thinking session focused on a different idea and the session went a different way, but the communication issues stayed with me until well after the session had ended. A coworker had recently been working on a project to create an internal web page to stay on top of important information across the company and had asked for my assistance with the project. After the Design Thinking session, we came together and realized this might be a solution to the many problems addressed in the session Application We performed a "pivot" to that existing project and started adapting the web page to address the many communication issues within the team. We started with a simple design and reached out to various people within the department to gather some data and applied some changes based on that data. We reached out to people outside of the department to gather more data and applied more changes. When we rolled out the initial page it was still in its early stages without all the bells and whistles. The result was a centralized place for communication within the department and the response was very positive. The page has since undergone many changes and updates and is now a widely used source within the department. Insight and Approach I realized that I didn’t have to come up with a perfect solution to the problem. My own bias wouldn’t allow me to see all the issues with our original design. It was through gathering data from peers that we were able to identify and resolve many issues. And, by rolling out an incomplete page, we were able to “test and learn” to a better design. While the time from concept to design was only a few weeks, the next time I will create a prototype faster and roll it out faster. This will allow me to quickly pivot and make the necessary changes to the idea, or to shelf the idea completely if it doesn’t work.
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19,805 |
THE VISUALIZATION TOOL
Challenge
I’m doing a project at a non-profit organization which involves curriculum developing. In
order to do this, the team must have a same mindset about which process goes first and
what goes next in developing the curriculum. Discussing the topic became quite hard to
do because the idea was abstract – it was something that has yet to be done and each
member has a different idea of the process. Moreover, due to COVID-19, the meeting
wasn’t done in person. It was an online meeting and that makes things even harder
because we weren’t present in front of each other to describe the idea clearly. The
discussion didn’t progress quickly, and we were stuck in this phase for quite a while.
Selection
For this project, my team selected the visualization tool. To be specific, we decided to
create a work flowchart, so there is a clear visualization of what the input is, what type of
process should we do, and what comes out of the process. This tool was selected
because we needed to make each of the team members to understand and align ideas.
It was really hard to do before because the ideas were to abstract to be understood by
each other. The visualization tool helped turning these abstract ideas into something
more concrete and understandable.
Application
As we discussed about the curriculum developing process, we created an online
diagram, so that each member of the team can see how far the discussion had
progressed. The discussion started with one person proposing an idea, which had to
include what the input is, the process, what the output is, and why the person proposes
the idea. That idea is then made into a part of the diagram, and then the team members
discuss it.
Insight
The application of this tool improved the quality of the discussion significantly, because
each member now understand the ideas proposed and had a clear visualization of what
was going on. Even when something was going wrong, we simply deleted it and
replaced it with something else. In the end, our team had a clear diagram about what
need to be done in developing the curriculum.
Approach
I will definitely use this tool for something else next time, because it really helps team
members to understand and align our mindsets together. Besides that, with this tool we
can have a concrete document of what to do even when we forget what the next step
is.
|
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19,807 |
Design Thinking for Innovation – Week 5
Peer Graded Assignment
Example Reflection : Storytelling
Challenge and selection
Storytelling is a powerful tool that are applicable in various situation of our daily life, ergo it is the tool that I applied all the time I work with vulnerable populations, developmentally disabled individuals, senior citizens, and economically disadvantaged people. Many of these people deal with oppression and dysfunction in every aspect of their lives, they need to be empowered and Inspiration is a path to empowerment. As a marketers of a shampoo company , I always faced the challenges of how to Attract more customers to try and fall in love with our new launched products. Besides ,I also faced challenges of how to ensure the phenomenon of decreasing brand loyalty towards our product being happened as there are variety of choices for customers to choose in the markets nowadays.
I choose to apply storytelling as it is able to get insight into users, build empathy and reach them emotionally. I often create personas to represent target users and add conflict to stories that reflects their users journeys and problems one of the reason is through crafting stories, We can better understand what users want from a solution. Good stories always captivate audiences. In user experience (UX) design, If designers use storytelling throughout the designing process to ensure that all work focuses on the users’ needs and the value that the company want to give those users after completing design research to understand your users’ needs and desires, you use your insights to tell your story about who your users are and what they need And how you’ll provide that . These story makes it easy for everyone Involved in the project to empathize with the users and Enjoy that their work matches the story. Having a story throughout your project means marketing the design at the end of the design process is also straight forward, as you already know exactly which story to tell to show how your product provides value.
Application
Storytelling indirectly involves emotional branding. Emotional branding in fact is the practice off building brands that directly appeal to consumers’ self, emotional state, needs and aspirations. The purpose of emotional branding is to establish a connection between consumers and products
by stimulating consumer emotions. Human needs such as love, power, emotional security and self satisfaction are based on emotions in subconscious, as the basis of emotional brands and allow marketers to create self fulfilling prophecies in consumer demand. People want to meet demand, and advertisers need to implement these needs in a permanent cycle. Our company has launched a new anti dandruff treatment shampoo product lines that allows real woman to share their product experience in “Beauty Me Anti Dandruff Diary” through videos and blog where the real women share their hair dandruff stories and how new products can save them. A YouTube- designed diary channel also spurred a Facebook app that was once again designed as a diary. In addition to similar YouTube channels, the Secret Diary app provides more information about hair and products. Creating a secret diary, revealing products as a solution and letting real women share their anti dandruff secrets is supporting the two pillars of the sport. This types of storytelling enables new customers more willingness to embark their journey on our products as the review is real and high credibility.
Insight
By applying the learning tool, we designed and tested our solutions. Through the learning process we got to improve our product’s function and design to meet user’s expectation. It is through this process we realized that the customers were more attract to the review from the Facebook as it is shared by normal users but not celebrity or influencer. Our marketing department used the results of this process to re-strategize our marketing campaign. Moving forward our business will focus on human centred design to improve our product and services.
Approach
Through applying the storytelling tools, another tools like visualization and mind-mapping directly applied. In order to perform a more perfect result, learning launch is another tool that I would be considered in the next steps. One of the reason is learning launch is also an important tool of our business. We need as a team to review the insight gained from our first two launches and incorporate this insight into future launch designs as this is the most effective and ideal way of approaching and implementing solutions. Future launch designs should reflect insight gained, process made, and come closer to a compelling solution ready for full roll out.
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19,809 |
CHALLENGE: Learning launch is a great way to promote learning by conducting the experiments where the stakes are low. Here, the challenge is being taken by using learning launch. So my challenge is basically to conduct the experience in unknown customer and also to create an impact on audience. I am very much hesitated to speak in public place. The required result was an engaged crowd enjoying learning. Selection: I have taken this because any company growth basically depends on the way decision is taken by key employee. And multiples times it happens that uninformed selection of choices will create a bad impact on your audience . Cases where there is no conformance to whether an idea might work or not, Experimentation can be a handy tool. As the market scenario is ambiguous, many a times one has to make critical decisions without any reference to historical data. I think it is important to experiment with ideas and learn from them. Application: As the topics were to be chosen by me on a greater scale was supposed to be a single evaluation and was not a very big factor in my overall assessment in the company. The stakes were low and this was the best platform for launch learning. The idea mainly depends on maximum participation of my teammates and enjoying the work as much as possible leading to the evaluators and the audience being introduced to the creative learning. So I decided upon to enact a skit on a inter departmental managing scenario where a conflict is resolved with the use of tools rather than just having a seminar session with a Power point stating pros and cons of the scenario. Rather than just the theory the idea emphasized on generating curiosity amongst the crowd by depicting the process and the results. Though the experiment with the formal method of communicating and imparting knowledge on a subject involved a risk where the authorities might not have liked it as it is very informal but as trainees we were just learning and the stakes were low. So this method successfully imparted knowledge to others in an entertaining way. The team though I had never worked with and had no ideas of what their traits are. I got a clear idea of their skills and having a fun time with them help me build better relationships at the work place. This would not be possible if the generic way of presenting was involved with people just speaking the facts on the subject by referring to a power point. Insight: I understood the learning launch and thus would make it a way of thinking rather than just making it a one timer. It helps us to understand What Wows and What works. The learning launch is best suited to avail data that doesn’t pre-exist with you. Like the case described above. I didn’t have the data on how my colleagues are or what approach does the crowd likes and is still un-objected by the faculties. With the help of this tool I gathered data for future reference without putting much at risk.
Thus the learning launch proved as an effective tool to use in any organisation and help us being better managers. The tool can play a pivotal role in the long range decision making process. It reliable and helps us being data driven rather than just making choices on assumptions that have not been validated or pure guesswork. Approach: The learning launch can be a useful approach to problem solving. One might utilize this in scenarios where the data is insufficient and thus can design solve can be approached to solve it.
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19,812 |
Learning Launch
Challenge
I am a college student basically studying now in 3 rd. year and a member of a project management team to improve the workflow (activities and projects) within the group of people whom I am working for start-up. The project is to learn IOT technical part and to study it. Apply in the project or product to make it useful with minimal efforts.
Selection
Our team has already gone through several design thinking activities/tools, so we are ready to try the learning launch tool. Broadly speaking, the learning launch is an experiment meant to quickly test an idea and prototype.
Application
For our initial learning launch, we have a tendency to centred on the structure/execution of our on- line selling tasks. specifically, we have a tendency to needed to check if we have a tendency to might structure our tasks, projects, and processes to adapt the ways of beginning project management for our work (e.g., time boxed, daily, specific conferences, reviews, etc.) in a shot to become additional agile. This tested our assumption that the structure and execution were the most causes of our work flow challenge.
Our team went through a two-day coaching with a beginning project management coach. Next, we have a tendency to went through 5 workshops to structure our tasks and processes during an additional agile means. These 2 sessions occurred inside during a three-week timeframe. we have a tendency to expected to supply a document with a transparent description of our new, additional agile processes/workflow.
Insight
Our actual results we have a tendency tore slightly completely different from what we anticipated: whereas our team was receptive the prioritization of tasks and method, the key stakeholders within the larger selling department and IT department expressed some issues.
Moving forward, our team can review this insight and incorporate it into future launch styles. the continued incorporation of insight is especially necessary at this stage, as launches precede a full rollout within the style thinking timeline.
Approach
Approach Given that our team has already undergone many style thinking activities/tools and square measure at this stage within the timeline, the training launch is that the acceptable tool.
|
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