document
int64 7
22.7k
| full_text
stringlengths 325
17.4k
| tokens
list | trailing_whitespace
list | labels
list |
|---|---|---|---|---|
19,813 |
REFLECTION – MIND MAPPING
Challenge & Selection
We are a well establish sales company in this region, covering direct and indirect/using distributors sales channels. Supplying to industrial market. With INNOVATION mindset our business began to look upon SOLUTION SELLING, new sales strategy ignited to affirm business footage. Think out of the box.
Solution selling need a strong engagement with customers to understand their pains and need in order to prescribe the right remedies to solve their problems and need. To make customer confidence with our products, service and commitment.
COVID-19 pandemic outbreak which resulted in many businesses suffering business activity constraints. Our business is not rule out either. To meet project commissioning requirement. Meeting up with stakeholder and contractor at each project stage is a challenge during this lock down.
Business principle, project timeline cannot be compromised.
In time like this, an ad-hoc project team was quickly form consisting of marketing, technical, IT and operations to review and resolve the current grid lock. Several team members have completed design thinking and I am lucky together with the team to be able to quickly apply what we have learned.
We agreed to adopt the Mind Mapping Tool to unlock the uncertainty and unknown conditions, mapping out the four stages of “what is”, “what if”, “what wows” and “what works” – to Empathize, Defiine problem, Ideate a solution, Develop & Test.
Application
“how to deliver the project on time”. Design thinking is Human Centric, more of a way to continuously evolve your thinking and respond to meet customer’s needs. A sub-group started several discussion sessions with the programmer, contractor and end-user to only realized an even bigger problems beside meeting the project date line surface. We failed to see initially, what about carrying out the project commissioning, physical installation and provide training for end-users without physical and face-to-face interaction, which is the major challenges during this lock down period.
Having identify the ‘what is’, we proceeded to the next stage of ‘what if’. Various possible solutions were quickly listed, like– power-point presentations, video conferencing, training video clips, webinar are the many options considered.
We organized and mapped out our understanding on the board to arrive our next level of decision on “what wows?” – LIVE WEBINAR to touch base on the step-by-step installation procedures, complemented with video clip on the FAT procedures and an end-users training module.
We first test run on the newly developed end-user training module with a smaller group of internal and external stakeholders, which had received sound feedback to further improve and make the training more comprehensive.
Our team are confidence with the solution proposed and looking forward to implements ‘what works’ soon.
Insight & Approach
It is a blessing that our team members had underwent the design thinking training which have enriched our mindset to be able to react to underlying issues which we failed to see initially and can quickly come out with alternative solution to address the problem.
While “what wows” is on trial. It is crucial to confirm or fine-tune the perceived solution based on “customer” needs. The team is very positive and certain to be able to roll out - ‘what works’
This solution will become another future training methodology option, using LIVE WEBINAR to reach out fast and to wide scope of audience for marketing products launch or training.
|
[
14091,
53794,
10955,
10885,
29,
4800,
112,
15538,
29,
18238,
20234,
18675,
50667,
28691,
43891,
23883,
33108,
47927,
42547,
136,
25025,
26711,
19816,
33348,
537,
49766,
30,
27128,
43891,
22929,
379,
16459,
48172,
33393,
36082,
379,
18402,
9068,
36706,
38645,
30,
22188,
21213,
48172,
35651,
49661,
15104,
15011,
136,
37641,
43891,
46353,
32827,
48172,
19299,
22188,
30,
30197,
379,
17006,
38654,
38131,
47736,
21822,
379,
29,
15976,
44423,
37530,
18675,
46444,
28334,
50912,
25418,
48172,
49164,
47756,
39017,
19816,
37530,
30,
33108,
38484,
48172,
40720,
47736,
43539,
42790,
48172,
45480,
47756,
40958,
19816,
37530,
379,
17108,
35884,
25413,
30,
24234,
50912,
38645,
41064,
136,
44549,
19816,
23806,
379,
29,
4413,
39053,
38660,
50745,
43269,
33108,
36019,
22192,
46733,
22188,
19018,
30,
24455,
379,
30,
12716,
22188,
34389,
37829,
43773,
38654,
27909,
379,
17108,
36355,
41145,
23801,
43048,
379,
30,
11431,
49616,
50912,
45957,
19816,
24606,
20542,
27669,
41145,
45924,
34389,
18675,
22869,
27594,
47927,
35583,
30,
27356,
379,
29,
4179,
40867,
136,
41145,
48096,
22391,
37829,
21124,
24068,
379,
29,
9285,
48078,
35385,
47927,
136,
19757,
19053,
143,
32040,
41145,
47407,
50483,
41701,
30285,
24409,
38131,
36093,
136,
47454,
136,
9136,
30,
19816,
38366,
48172,
43413,
19816,
43157,
47736,
25372,
31305,
35583,
379,
15643,
47407,
36387,
31705,
30,
23986,
26238,
47899,
19816,
8979,
19661,
35751,
48191,
50912,
47736,
47407,
48172,
21124,
18724,
48172,
41701,
20083,
50709,
30,
50560,
31705,
35147,
379,
29,
18238,
19411,
48172,
19178,
47736,
11598,
11194,
17149,
48172,
49406,
47736,
49028,
19816,
49384,
24198,
136,
30,
36034,
38654,
47736,
30381,
45929,
38131,
53810,
50709,
34389,
53811,
136,
53810,
50709,
32816,
53811,
136,
53810,
50709,
51135,
53811,
19816,
53810,
50709,
51057,
53811,
53794,
48172,
6949,
136,
30,
6077,
40942,
136,
9173,
18675,
45464,
136,
6233,
112,
16917,
379,
29,
3032,
29,
53810,
32234,
48172,
25980,
47736,
41145,
38255,
48078,
53811,
379,
6191,
47899,
34389,
8933,
4754,
136,
37103,
38131,
18675,
50549,
48172,
30,
24597,
28863,
51280,
47899,
19816,
43194,
48172,
36355,
25413,
53806,
37546,
379,
2145,
46537,
143,
31358,
46025,
30,
44609,
26890,
44579,
50912,
47736,
41122,
136,
24606,
19816,
28263,
143,
49741,
48172,
38300,
42017,
19757,
30,
28802,
21414,
40958,
21342,
36357,
47736,
41145,
25590,
35424,
46914,
379,
18238,
29449,
48172,
44335,
33602,
136,
30,
50709,
18744,
22576,
38654,
47736,
41145,
23801,
136,
39812,
33794,
19816,
41347,
48447,
30212,
30,
28263,
143,
49750,
50933,
39812,
19816,
29388,
143,
48172,
143,
29388,
33953,
136,
50745,
34389,
47736,
35876,
22881,
27594,
30,
47927,
35583,
27356,
39558,
379,
29,
8676,
32788,
47736,
53798,
50709,
34389,
53800,
136,
50560,
40981,
48172,
47736,
37667,
45924,
38131,
53798,
50709,
32816,
53800,
379,
17843,
40389,
30,
45471,
50685,
41701,
35473,
136,
35385,
53794,
40477,
143,
40163,
40736,
136,
50094,
24224,
136,
48447,
50094,
30,
23405,
136,
50600,
20234,
47736,
36019,
38447,
24394,
379,
29,
18238,
38537,
19816,
36029,
38654,
38645,
49169,
38255,
47736,
21646,
48172,
20315,
38645,
37667,
35268,
38131,
25723,
35,
38255,
53810,
50709,
51135,
2142,
53811,
53794,
10332,
18100,
48172,
48324,
21073,
38255,
47736,
46134,
143,
22241,
143,
46134,
33794,
40979,
136,
30,
23982,
50912,
50094,
23398,
38255,
47736,
7367,
40979,
19816,
19757,
28263,
143,
49750,
48447,
36988,
379,
29,
18238,
29894,
47671,
43788,
38255,
47736,
37652,
26386,
28263,
143,
49741,
48447,
36988,
50912,
18675,
45260,
31358,
38131,
34049,
30,
19816,
29271,
45960,
136,
50745,
31487,
42132,
45557,
29654,
48172,
30676,
33082,
19816,
35884,
47736,
30,
48447,
37103,
24055,
379,
29,
12716,
47407,
20234,
24234,
50912,
47736,
45464,
41241,
19816,
35654,
30349,
48172,
33013,
53798,
50709,
30,
51057,
53800,
45528,
379,
29,
9448,
112,
3056,
29,
9685,
34389,
18675,
21573,
47725,
38645,
47407,
36387,
31487,
49204,
47736,
26238,
47899,
48447,
50745,
31705,
30,
28410,
38645,
36706,
48172,
21124,
18724,
48172,
41942,
48172,
49134,
34424,
50745,
50560,
29449,
48172,
44335,
33602,
19816,
30,
22391,
41701,
23735,
38654,
50912,
19638,
45464,
48172,
19097,
47736,
40942,
379,
29,
18336,
53810,
50709,
51135,
53811,
34389,
38255,
48632,
379,
30,
9685,
34389,
25253,
48172,
24255,
38457,
29846,
143,
48805,
47736,
39499,
45464,
21077,
30,
38255,
53810,
25413,
53811,
37546,
379,
16951,
47407,
34389,
50038,
40362,
19816,
22824,
48172,
21124,
18724,
48172,
43655,
38654,
143,
53798,
50709,
51057,
53800,
29,
17019,
45464,
50840,
21174,
19905,
30702,
48447,
36540,
38441,
136,
49766,
10332,
18100,
48172,
30,
41932,
38654,
29558,
19816,
48172,
50808,
44165,
38131,
20655,
30212,
36093,
41064,
35047,
38457,
48447,
379,
29
] |
[
true,
true,
true,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
false,
true,
true,
true,
false,
true,
true,
false,
false,
false,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
false,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
false,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,814 |
Reflection – Visualization
Challenge, Selection, Application & Insight
Storytelling is a great tool that I use all the time. I am a student, I have been
using this tool for quite a time now. This is the perfect way for explaining
things to other people who have not shared your field of work or to the
general people. I am an engineering student so some of my works tend to
get technical,but using this tool I was able to explain things clearly to
people who didn’t even know much about technology. I gave a presentation
about global warming and using visual thinking or visualization tool was a
really great help. I connected mostly with visualization and it was the easiest to approach as
I don’t do much talking, but this tool really helped me in explaining the
various thoughts inside my little head to a variety of people quite effectively.
I was really happy to use it and explain the things I wasn’t able to convey
before. I was able to make an idea of a working prototype for no-touch
hand sanitizer, not that I used it to launch some product but this tool helped
me to actually make my project into a workable schematic. This tool was
essential in conveying with my teammates what i really wanted to make
and implement … what were the issues and problems … what was missing
and how can we actually address it. The visualization is a powerful tool
which helps greatly in conveying your mind to other people because its
easier to do so when there are picture not just data. It makes the whole
thing more tangible … more connectable and then more easily doable.
|
[
14406,
53794,
18008,
29,
4800,
136,
15538,
136,
3032,
112,
9448,
29,
16274,
34389,
18675,
31269,
48249,
47725,
8979,
49728,
19547,
47736,
48078,
379,
8979,
19661,
18675,
46481,
136,
8979,
31705,
21197,
29,
49766,
47927,
48249,
30212,
41718,
18675,
48078,
37898,
379,
17019,
34389,
47736,
39522,
50549,
30212,
29179,
29,
47886,
48172,
38622,
39478,
50783,
31705,
37829,
44668,
51280,
29753,
38131,
51013,
38457,
48172,
47736,
29,
30873,
39478,
379,
8979,
19661,
19757,
28349,
46481,
45345,
45494,
38131,
37366,
51057,
47591,
48172,
29,
30966,
47454,
136,
22214,
49766,
47927,
48249,
8979,
50483,
18724,
48172,
29171,
47886,
23329,
48172,
29,
39478,
50783,
26531,
37974,
28802,
34862,
37235,
18744,
47483,
379,
8979,
30838,
18675,
40735,
29,
18744,
31047,
50462,
19816,
49766,
50213,
47899,
38457,
50228,
48249,
50483,
18675,
29,
42023,
31269,
31843,
379,
33,
8979,
24326,
37137,
50912,
50228,
19816,
34434,
50483,
47736,
27710,
48172,
20129,
20375,
29,
8979,
27214,
37974,
27214,
37235,
47281,
136,
22214,
47927,
48249,
42023,
31845,
36247,
33108,
29179,
47736,
29,
49912,
47963,
33735,
37366,
35513,
31729,
48172,
18675,
49911,
38131,
39478,
41718,
27851,
379,
29,
8979,
50483,
42023,
31615,
48172,
49728,
34434,
19816,
29171,
47736,
47886,
8979,
50483,
37974,
18724,
48172,
24698,
29,
21207,
379,
8979,
50483,
18724,
48172,
35884,
19757,
32732,
38131,
18675,
51043,
41316,
30212,
37724,
143,
48324,
29,
31537,
43951,
136,
37829,
47725,
8979,
49733,
34434,
48172,
35047,
45494,
41043,
22214,
47927,
48249,
31845,
29,
36247,
48172,
19038,
35884,
37366,
41145,
34159,
18675,
51019,
44113,
379,
17019,
48249,
50483,
29,
28686,
33108,
24703,
50912,
37366,
47419,
50709,
32675,
42023,
50441,
48172,
35884,
29,
19816,
33001,
53836,
50709,
50685,
47736,
34424,
19816,
40958,
53836,
50709,
50483,
36846,
29,
19816,
32234,
22391,
50560,
19038,
19097,
34434,
379,
16951,
50228,
34389,
18675,
40482,
48249,
29,
50745,
31857,
31274,
33108,
24703,
51280,
36689,
48172,
38622,
39478,
21173,
34470,
29,
27709,
48172,
27214,
45345,
50730,
47819,
20234,
39850,
37829,
34686,
25570,
379,
9685,
35893,
47736,
50786,
29,
47885,
37103,
47300,
53836,
37103,
24325,
19816,
47797,
37103,
27711,
27218,
379,
29
] |
[
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,815 |
Challenge & Selection
Being an entrepreneur means that you have a series of challenges and obstacles you must tackle daily, no doubt. Perhaps one of the most obvious and yet difficult one is to get your audience (whether it is an investor, or a client, or even a distributor) to believe in you, in your company and in your product. You have no known brand, your product is making its way through its designing, prototyping and launching. You are basically starting from zero. This is when you realize that, at the time being, the most powerful tool that you have is storytelling. You need your audience to believe you, to somehow engage with you and with your company/product.
Luckily enough, last summer we devoted ourselves in our startup to develop pilot programs that would not only allow us to prototype, experiment and launch our product, but to also provided us with a series of interesting stories that, without acknowledging it at the time, later became the basis for our storytelling.
Application
Instead of overwhelming (or should I say, burying) my audience with what I could have thought was interesting analytical data, I took on the challenge of reaching out through storytelling. I had a meeting with a potential new client, which consisted on a medium sized furniture company. They were a bit skeptical on what our company could do for them and on how our proprietary technology could be of any value for their goals. They were having a hard time engaging with tech companies and how could this type of companies help their business grow.
I then told them the story of how one of our pilots was made for one of the U.S. largest furniture and deco companies. With sales over US $ 1B a year, this very large company was facing the exact same problems that they were. Through hard facts and structured logic, my audience realized that this very large company and their problems and needs were the same. Moreover, I was able to make my audience aware of some needs that, at first, were hidden even to them.
Through my storytelling I also listened to my audience, thus engaging emotionally with them through understanding.
Insight & Approach
I realized that storytelling is not about me and what I felt comfortable doing. It was no longer about being self-centered in the sense of me speaking about what I felt was interesting. It was rather about my audience and its interests and needs, and what I needed to deliver to fulfill them. I figured that through delivering a story that I could engage with my audience even at an emotional level, I could achieve a real connection and thus understand the true needs of my audience and even discover the hidden ones.
It does take a lot of work, of course. Even as from the very beginning, you must approach your audience by knowing thoroughly who they are, what are their interests and needs. This kind of research may involve a considerable amount of time, resources and effort, but it is, for me, the first sign of commitment into delivering a compelling and sense-making storytelling.
In addition, I also learned that storytelling must be a mixture of well selected data and a clear logic to the series of event you want to tell your audience about. It all sums up to really knowing what your audience is about. It is about really caring and committing to both delivering a story that will help someone else by creating an impact and at the same time discovering hidden needs. It is a two-way street of both speaking and listening.
|
[
4800,
112,
15538,
29,
3719,
19757,
28494,
36269,
47725,
51273,
31705,
18675,
44533,
38131,
22881,
19816,
38057,
51273,
37344,
47221,
25519,
136,
30,
37724,
27341,
379,
13252,
38275,
38131,
47736,
37135,
38071,
19816,
51259,
26593,
38275,
34389,
48172,
30966,
51280,
20655,
122,
50743,
34434,
34389,
19757,
30,
34282,
136,
38457,
18675,
23354,
136,
38457,
28802,
18675,
27127,
125,
48172,
21259,
33108,
51273,
136,
33108,
51280,
23883,
19816,
33108,
51280,
41043,
379,
18577,
30,
31705,
37724,
34877,
21875,
136,
51280,
41043,
34389,
35897,
34470,
50549,
48005,
34470,
26255,
136,
41327,
19816,
35057,
379,
30,
18577,
20234,
21088,
46030,
30525,
51314,
379,
17019,
34389,
50730,
51273,
42016,
47725,
136,
20542,
47736,
48078,
21246,
136,
47736,
37135,
40482,
30,
48249,
47725,
51273,
31705,
34389,
46304,
379,
18577,
37530,
51280,
20655,
48172,
21259,
51273,
136,
48172,
45499,
28330,
50912,
51273,
30,
19816,
50912,
51280,
23883,
537,
41043,
379,
29,
10819,
28398,
136,
35015,
46794,
50560,
26438,
38651,
33108,
38645,
46036,
48172,
26383,
39892,
41127,
47725,
51125,
30,
37829,
38300,
19583,
49717,
48172,
41316,
136,
29138,
19816,
35047,
38645,
41043,
136,
22214,
48172,
19626,
41348,
49717,
50912,
18675,
44533,
30,
38131,
34002,
46269,
47725,
136,
50933,
18962,
34434,
20542,
47736,
48078,
136,
35025,
21172,
47736,
21093,
30212,
38645,
30,
46304,
379,
29,
3032,
29,
9485,
38131,
38898,
122,
38457,
44820,
8979,
44018,
136,
22177,
125,
37366,
20655,
50912,
50709,
8979,
24914,
31705,
47956,
50483,
30,
34002,
19787,
25570,
136,
8979,
48246,
38255,
47736,
22869,
38131,
41939,
38654,
48005,
46304,
379,
8979,
31487,
18675,
36357,
30,
50912,
18675,
40442,
37641,
23354,
136,
50745,
24403,
38255,
18675,
36346,
45091,
30674,
23883,
379,
16997,
50685,
18675,
21517,
30,
45110,
38255,
50709,
38645,
23883,
24914,
27214,
30212,
47766,
19816,
38255,
32234,
38645,
41258,
47483,
24914,
21124,
38131,
30,
19973,
49868,
30212,
47756,
31085,
379,
16997,
50685,
31712,
18675,
31624,
48078,
28339,
50912,
47447,
23879,
19816,
32234,
24914,
30,
47927,
48885,
38131,
23879,
31843,
47756,
22188,
31372,
379,
29,
8979,
47797,
48212,
47766,
47736,
46282,
38131,
32234,
38275,
38131,
38645,
39897,
50483,
35814,
30212,
38275,
38131,
47736,
17410,
35008,
30674,
19816,
30,
25743,
23879,
379,
18402,
43891,
38756,
17477,
110,
1088,
18675,
51241,
136,
47927,
50038,
35003,
23883,
50483,
29417,
47736,
28879,
43922,
30,
40958,
47725,
47860,
50685,
379,
17040,
31624,
29434,
19816,
46460,
35605,
136,
37366,
20655,
42017,
47725,
47927,
50038,
30,
35003,
23883,
19816,
47756,
40958,
19816,
37546,
50685,
47736,
43922,
379,
11813,
136,
8979,
50483,
18724,
48172,
35884,
37366,
30,
20655,
20830,
38131,
45494,
37546,
47725,
136,
20542,
29894,
136,
50685,
31921,
28802,
48172,
47766,
379,
29,
17040,
37366,
46304,
8979,
19626,
35475,
48172,
37366,
20655,
136,
48027,
28339,
28100,
50912,
47766,
48005,
30,
49169,
379,
29,
9448,
112,
3056,
29,
8979,
42017,
47725,
46304,
34389,
37829,
18744,
36247,
19816,
50709,
8979,
29680,
23750,
27252,
379,
9685,
50483,
37724,
35641,
18744,
30,
21246,
44406,
143,
22783,
33108,
47736,
44463,
38131,
36247,
45639,
18744,
50709,
8979,
29680,
50483,
34002,
379,
9685,
50483,
41893,
18744,
37366,
30,
20655,
19816,
34470,
34007,
19816,
37546,
136,
19816,
50709,
8979,
37534,
48172,
25980,
48172,
30593,
47766,
379,
8979,
29777,
47725,
48005,
30,
25989,
18675,
46282,
47725,
8979,
24914,
28330,
50912,
37366,
20655,
28802,
20542,
19757,
28097,
35268,
136,
8979,
24914,
18938,
18675,
41989,
30,
24329,
19816,
48027,
49164,
47736,
48735,
37546,
38131,
37366,
20655,
19816,
28802,
26856,
47736,
31921,
38288,
379,
29,
9685,
27243,
47257,
18675,
35689,
38131,
51013,
136,
38131,
24986,
379,
7176,
20375,
30525,
47736,
50038,
21222,
136,
51273,
37344,
20129,
51280,
20655,
30,
22241,
34865,
47949,
50783,
47860,
20234,
136,
50709,
20234,
47756,
34007,
19816,
37546,
379,
17019,
34807,
38131,
43078,
36236,
30,
34317,
18675,
24387,
19736,
38131,
48078,
136,
43177,
19816,
27875,
136,
22214,
34434,
34389,
136,
30212,
36247,
136,
47736,
29894,
44920,
38131,
30,
23806,
34159,
25989,
18675,
23923,
19816,
44463,
143,
35897,
46304,
379,
29,
9285,
19088,
136,
8979,
19626,
35147,
47725,
46304,
37344,
21124,
18675,
36892,
38131,
50667,
44393,
25570,
19816,
18675,
23321,
35605,
48172,
30,
47736,
44533,
38131,
28807,
51273,
50440,
48172,
47549,
51280,
20655,
18744,
379,
9685,
19547,
46804,
49616,
48172,
42023,
34865,
50709,
51280,
30,
20655,
34389,
18744,
379,
9685,
34389,
18744,
42023,
22551,
19816,
23813,
48172,
21781,
25989,
18675,
46282,
47725,
50840,
31843,
30,
45501,
28013,
22241,
25117,
19757,
32952,
19816,
20542,
47736,
43922,
48078,
26860,
31921,
37546,
379,
9685,
34389,
18675,
48876,
143,
50549,
30,
46379,
38131,
21781,
45639,
19816,
35479,
379,
29
] |
[
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,816 |
STORYTELLING
1. Challenge: Describe your challenge, including all relevant information
You are embellishing the truth a lot
When you oversell your brand & what it offers, you leave yourself open to customers perceiving
your products or services as being of lesser value than they initially expected. This has a dramatic
knock-on effect when it comes to word of mouth & repeat purchase.
You are being too creative
For example, imagery that you might believe really defines who your brand is & why, might
impress people, but leave them with more questions than answers… or no questions (or curiosity)
at all. The end result? A potentially entertaining experience for the user with no results for you.
Yes, your story should aim to create connections & build trust, but your message should be simple
& easy to understand – no questions needed.
2. What is a storytelling?
Storytelling is the interactive art of using words and actions to reveal the elements and images of
a story while encouraging the listener’s imagination.
Why I select storytelling for my challenge.
Because everything starts with story. Story is the core building block of all memorable
communication. Seriously, every bit of ancient history we know is because of the stories that
persevered and made it out. Story is the most authentic and sustainable way there is to
communicate.
Stories teach us about life, about ourselves and about others. Storytelling is a unique way for
students to develop an understanding, respect and appreciation for other cultures, and can promote
a positive attitude to people from different lands, races and religions.
3. Describe how you applied the tool you selected to your challenge (e.g., what you did and
how the tool was applied effectively or ineffectively).
Make It Visual
There is a reason children’s storybooks are mostly pictures, and that so many of the greatest stories
ever told have been made into movies. Images bring a story to life. You can tell a story just by
standing up and talking, but it had better be one heart-clutches of a story. And even then, added
images will make it more powerful.
Make It Personal & Easy to Relate To
Talk as you talk. Show your personality. Reveal a bit of your weaknesses and your fears.
Everybody else has those weaknesses and fears, too. This leverages a subtle power of storytelling:
When we tell our own story, often we are telling other people’s story too. Those people are your
ideal audience, and your ideal customers or clients.
Add Surprise
A story with no surprises is boring. You knew this already (because you are already a storyteller,
remember?), but it bears repeating. Whether it is a good surprise or a bad surprise, every good
story has at least one surprise. This is an essential to a story as conflict.
4. Insight: Describe the insight you gained from applying the tool you selected to your
challenge (e.g., how an insight affected your thinking about the challenge and about design
thinking more broadly).
In a world divided by a multitude of things, stories bring people together and create a sense of
community. Despite our language, religion, political preferences, or ethnicity, stories connect us
through the way we feel and respond to them … Stories make us human.
Stories inspire and motivate.
Stories make us human, and the same goes for brands. When brands get transparent and authentic,
it brings them down-to-earth and helps consumers connect with them and the people behind them.
Tapping into people’s emotions and baring both the good and bad is how stories inspire and
motivate … and eventually, drive action. Stories also foster brand loyalty. Creating a narrative
around your brand or product not only humanizes it but also inherently markets your business.
5. Approach: Describe what you might do differently next time -- applying the same tool you
selected or a different one -- and the reason(s) why.
Storytelling, as its name suggests, is a data collection tool that focuses on story. This approach is
closely linked with methods and tools such as Most Significant Change, Case Studies and Photo
Voice. Stories offer surprising perspectives and reveal hidden knowledge.
Storytelling is a powerful mode of human expression that helps make sense of the past and to
understand possible futures. While coming together to exchange stories is an ancient tradition,
evaluations also make use of personal stories through different narrative techniques to get
information on the impact of development initiatives.”
|
[
15165,
29,
695,
379,
4800,
2131,
6182,
51280,
22869,
136,
33201,
19547,
42720,
33508,
29,
18577,
20234,
28053,
47736,
48763,
18675,
35689,
29,
18325,
51273,
38862,
51280,
21875,
112,
50709,
34434,
38162,
136,
51273,
35168,
51283,
38337,
48172,
25418,
39501,
29,
51280,
41064,
38457,
44560,
20375,
21246,
38131,
35249,
49868,
47714,
47860,
33602,
29087,
379,
17019,
31672,
18675,
27417,
29,
34854,
143,
38255,
27845,
50730,
34434,
23743,
48172,
50998,
38131,
37205,
112,
42907,
41505,
379,
29,
18577,
20234,
21246,
48243,
25122,
29,
7788,
28896,
136,
32876,
47725,
51273,
36641,
21259,
42023,
25873,
50783,
51280,
21875,
34389,
112,
50802,
136,
36641,
29,
33065,
39478,
136,
22214,
35168,
47766,
50912,
37103,
41678,
47714,
19915,
53836,
38457,
37724,
41678,
122,
38457,
25364,
125,
29,
20542,
19547,
379,
16951,
28263,
43267,
2142,
2145,
40446,
28454,
29125,
30212,
47736,
49741,
50912,
37724,
43272,
30212,
51273,
379,
29,
18553,
136,
51280,
46282,
44820,
19451,
48172,
25110,
24331,
112,
22093,
48751,
136,
22214,
51280,
36487,
44820,
21124,
44986,
29,
112,
27719,
48172,
49164,
53794,
37724,
41678,
37534,
379,
29,
1125,
379,
18305,
34389,
18675,
46304,
2142,
29,
16274,
34389,
47736,
33956,
20334,
38131,
49766,
51006,
19816,
18997,
48172,
43388,
47736,
27973,
19816,
32877,
38131,
29,
18675,
46282,
50753,
28254,
47736,
35476,
53806,
32883,
379,
29,
18353,
8979,
44390,
46304,
30212,
37366,
22869,
379,
29,
3685,
28836,
46035,
50912,
46282,
379,
16260,
34389,
47736,
24804,
22098,
21593,
38131,
19547,
36403,
29,
23847,
379,
15617,
136,
28827,
21517,
38131,
19812,
32014,
50560,
34862,
34389,
21173,
38131,
47736,
46269,
47725,
29,
39612,
19816,
35814,
34434,
38654,
379,
16260,
34389,
47736,
37135,
20704,
19816,
46995,
50549,
47819,
34389,
48172,
29,
23842,
379,
29,
16254,
47393,
49717,
18744,
35330,
136,
18744,
38651,
19816,
18744,
38623,
379,
16274,
34389,
18675,
49351,
50549,
30212,
29,
46486,
48172,
26383,
19757,
49169,
136,
43181,
19816,
20112,
30212,
38622,
25332,
136,
19816,
22391,
41183,
29,
18675,
40362,
20619,
48172,
39478,
30525,
26571,
34982,
136,
41753,
19816,
42743,
379,
29,
1411,
379,
6182,
32234,
51273,
20076,
47736,
48249,
51273,
44393,
48172,
51280,
22869,
122,
27645,
136,
50709,
51273,
26531,
19816,
29,
32234,
47736,
48249,
50483,
20076,
27851,
38457,
33406,
125,
379,
29,
11108,
9685,
17995,
29,
16981,
34389,
18675,
42058,
23069,
53806,
46293,
20234,
37137,
39852,
136,
19816,
47725,
45345,
36019,
38131,
47736,
31273,
46269,
29,
28821,
48212,
31705,
21197,
35814,
34159,
37219,
379,
9231,
21979,
18675,
46282,
48172,
35330,
379,
18577,
22391,
47549,
18675,
46282,
34686,
22241,
29,
46002,
49616,
19816,
47281,
136,
22214,
34434,
31487,
21361,
21124,
38275,
31782,
143,
23466,
38131,
18675,
46282,
379,
2897,
28802,
47797,
136,
19079,
29,
32877,
50840,
35884,
34434,
37103,
40482,
379,
29,
11108,
9685,
13271,
112,
6763,
48172,
14476,
17108,
29,
16758,
20375,
51273,
47276,
379,
15755,
51280,
39637,
379,
14681,
18675,
21517,
38131,
51280,
50571,
19816,
51280,
29627,
379,
29,
7190,
28013,
31672,
47951,
50571,
19816,
29627,
136,
48243,
379,
17019,
35277,
18675,
46666,
40477,
38131,
46304,
2131,
29,
18325,
50560,
47549,
38645,
38910,
46282,
136,
38198,
50560,
20234,
47553,
38622,
39478,
53806,
46282,
48243,
379,
17028,
39478,
20234,
51280,
29,
32737,
20655,
136,
19816,
51280,
32737,
25418,
38457,
23367,
379,
29,
2528,
16486,
29,
2145,
46282,
50912,
37724,
46941,
34389,
21764,
379,
18577,
34846,
47927,
19623,
122,
21173,
51273,
20234,
19623,
18675,
46301,
136,
29,
42793,
2142,
125,
136,
22214,
34434,
21153,
42914,
379,
18331,
34434,
34389,
18675,
31108,
46939,
38457,
18675,
20946,
46939,
136,
28827,
31108,
29,
46282,
31672,
20542,
35166,
38275,
46939,
379,
17019,
34389,
19757,
28686,
48172,
18675,
46282,
20375,
24263,
379,
29,
1597,
379,
9448,
2131,
6182,
47736,
33738,
51273,
30733,
30525,
20085,
47736,
48249,
51273,
44393,
48172,
51280,
29,
22869,
122,
27645,
136,
32234,
19757,
33738,
19284,
51280,
47899,
18744,
47736,
22869,
19816,
18744,
26238,
29,
47899,
37103,
22007,
125,
379,
29,
9285,
18675,
51092,
27180,
22241,
18675,
37300,
38131,
47886,
136,
46269,
21979,
39478,
48191,
19816,
25110,
18675,
44463,
38131,
29,
23863,
379,
6215,
38645,
34992,
136,
42742,
136,
40206,
40644,
136,
38457,
28745,
136,
46269,
24324,
49717,
29,
48005,
47736,
50549,
50560,
29662,
19816,
43194,
48172,
47766,
53836,
16254,
35884,
49717,
32535,
379,
29,
16254,
33782,
19816,
37161,
379,
29,
16254,
35884,
49717,
32535,
136,
19816,
47736,
43922,
31094,
30212,
21880,
379,
18325,
21880,
30966,
48538,
19816,
20704,
136,
29,
34434,
21982,
47766,
27356,
143,
48172,
143,
27697,
19816,
31857,
24500,
24324,
50912,
47766,
19816,
47736,
39478,
21241,
47766,
379,
29,
16788,
34159,
39478,
53806,
28104,
19816,
21055,
21781,
47736,
31108,
19816,
20946,
34389,
32234,
46269,
33782,
19816,
29,
37161,
53836,
19816,
28817,
136,
27487,
18993,
379,
16254,
19626,
30359,
21875,
35733,
379,
5668,
18675,
37440,
29,
20290,
51280,
21875,
38457,
41043,
37829,
38300,
32553,
34434,
22214,
19626,
33572,
36099,
51280,
22188,
379,
29,
1715,
379,
3056,
2131,
6182,
50709,
51273,
36641,
27214,
26584,
37667,
48078,
144,
20085,
47736,
43922,
48249,
51273,
29,
44393,
38457,
18675,
26571,
38275,
144,
19816,
47736,
42059,
125,
50802,
379,
29,
16274,
136,
20375,
34470,
37414,
46758,
136,
34389,
18675,
25570,
23651,
48249,
47725,
30130,
38255,
46282,
379,
17019,
20129,
34389,
29,
23423,
35449,
50912,
36542,
19816,
48264,
46716,
20375,
11834,
15794,
4826,
136,
4666,
16336,
19816,
13337,
29,
18051,
379,
16254,
38154,
46942,
39671,
19816,
43388,
31921,
34868,
379,
29,
16274,
34389,
18675,
40482,
36938,
38131,
32535,
29246,
47725,
31857,
35884,
44463,
38131,
47736,
39266,
19816,
48172,
29,
49164,
40389,
30706,
379,
18336,
23759,
48191,
48172,
28943,
46269,
34389,
19757,
19812,
48417,
136,
29,
28787,
19626,
35884,
49728,
38131,
39631,
46269,
48005,
26571,
37440,
47467,
48172,
30966,
29,
33508,
38255,
47736,
32952,
38131,
26394,
33610,
379,
53811,
29
] |
[
false,
false,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
false,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
false,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,818 |
Challenge
I’m into pastry industry and soon about to launch a cake house. One of the challenges we have is
understanding the models and flow of events and customer expectations. So, we settled on
visualization tool to enable us to conceptualize the concept better beyond just wordy
explanations. We focus on production, presentation, supply and delivery of the cake.
Selection
We settled on visualization tool because of its ability to visually unlock our understanding such
that we all are talking about a common design in production, presentation and supply.
Application
We used white boards to draw the production area layout. We were able to agree on a design
layout of the production plan and location of machines and physical spaces to paths. We also
used visualization to agree on the different shapes of the cakes to be made and which shapes are
best for which occasions. Color of the cakes were also made possible to discuss on and deliberate
to settle on the best. E.g. Circular shape and square shape of white colored cakes with flower
designed rims were suggested to best suit white, grey themes weddings and blue triangular cakes
best match for graduation parties etc. We drew the supply chain from production to the front
desk, packaging bay and to the customer. The type of mechanism to package and supply, the
material colors and shapes best appealing, the design on the packaging materials were all made
possible by the visualization tool.
Insight
All the present members had something to add at each stage and point of discussion because they
could see and conceptualize what was on the white board as opposed to the rate of silence during
such meeting when we usually did power point presentations. I noticed people were more
insightful to the discussion hence many brains yield the most precise and cutting-edge ideas. We
were able to come up with a production plan, multiple presentation habits to impellent on
different occasions and on different orders and supply mechanism.
Approach
In future we will use this tool when we need to come up with a deferent concept to the business
that people are having hard time conceptualizing. However, we would like to use launch tool to
test our approach to market entry to help us save on money and time.
|
[
4800,
29,
8979,
53804,
34159,
39276,
33399,
19816,
45528,
18744,
48172,
35047,
18675,
22304,
32219,
379,
12588,
38131,
47736,
22881,
50560,
31705,
34389,
29,
49169,
47736,
36952,
19816,
30058,
38131,
28809,
19816,
25413,
29084,
379,
15931,
136,
50560,
44590,
38255,
29,
50228,
48249,
48172,
28198,
49717,
48172,
24135,
47736,
24120,
21361,
21377,
34686,
51011,
29,
29186,
379,
18238,
30126,
38255,
41052,
136,
40735,
136,
46878,
19816,
25992,
38131,
47736,
22304,
379,
29,
15538,
29,
18238,
44590,
38255,
50228,
48249,
21173,
38131,
34470,
18721,
48172,
50246,
49406,
38645,
49169,
46716,
29,
47725,
50560,
19547,
20234,
47281,
18744,
18675,
23819,
26238,
33108,
41052,
136,
40735,
19816,
46878,
379,
29,
3032,
29,
18238,
49733,
50769,
21656,
48172,
27428,
47736,
41052,
20237,
35094,
379,
18238,
50685,
18724,
48172,
19407,
38255,
18675,
26238,
29,
35094,
38131,
47736,
41052,
39986,
19816,
35576,
38131,
35801,
19816,
39812,
45602,
48172,
39301,
379,
18238,
19626,
29,
49733,
50228,
48172,
19407,
38255,
47736,
26571,
44658,
38131,
47736,
22305,
48172,
21124,
35814,
19816,
50745,
44658,
20234,
29,
21345,
30212,
50745,
38080,
379,
5188,
38131,
47736,
22305,
50685,
19626,
35814,
40389,
48172,
26886,
38255,
19816,
25946,
29,
48172,
44589,
38255,
47736,
21345,
379,
6623,
5004,
44655,
19816,
45878,
44655,
38131,
50769,
23692,
22305,
50912,
30063,
29,
26249,
43557,
50685,
46752,
48172,
21345,
46763,
50769,
136,
31304,
47784,
50616,
19816,
21625,
48640,
22305,
29,
21345,
36163,
30212,
31170,
39219,
28719,
379,
18238,
27462,
47736,
46878,
22850,
30525,
41052,
48172,
47736,
30530,
29,
26274,
136,
38982,
21118,
19816,
48172,
47736,
25413,
379,
16951,
48885,
38131,
36297,
48172,
38978,
19816,
46878,
136,
47736,
29,
36171,
23697,
19816,
44658,
21345,
20028,
136,
47736,
26238,
38255,
47736,
38982,
36181,
50685,
19547,
35814,
29,
40389,
22241,
47736,
50228,
48249,
379,
29,
9448,
29,
2775,
47736,
40732,
36387,
31487,
45506,
48172,
19075,
20542,
27669,
45924,
19816,
40163,
38131,
26890,
21173,
47860,
29,
24914,
44335,
19816,
24135,
50709,
50483,
38255,
47736,
50769,
21646,
20375,
38400,
48172,
47736,
41889,
38131,
44954,
27594,
29,
46716,
36357,
50730,
50560,
49775,
26531,
40477,
40163,
40736,
379,
8979,
37859,
39478,
50685,
37103,
29,
33741,
48172,
47736,
26890,
31866,
36019,
21854,
51260,
47736,
37135,
40585,
19816,
25467,
143,
27789,
32749,
379,
18238,
29,
50685,
18724,
48172,
23735,
49616,
50912,
18675,
41052,
39986,
136,
37281,
40735,
31474,
48172,
32983,
38255,
29,
26571,
38080,
19816,
38255,
26571,
38488,
19816,
46878,
36297,
379,
29,
3056,
29,
9285,
30702,
50560,
50840,
49728,
47927,
48249,
50730,
50560,
37530,
48172,
23735,
49616,
50912,
18675,
25851,
24120,
48172,
47736,
22188,
29,
47725,
39478,
20234,
31712,
31624,
48078,
24138,
379,
8912,
136,
50560,
51125,
35385,
48172,
49728,
35047,
48249,
48172,
29,
47671,
38645,
20129,
48172,
36082,
28504,
48172,
31843,
49717,
44003,
38255,
37028,
19816,
48078,
379,
29
] |
[
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,820 |
Example Reflection – Visualization
1. Challenge & Selection
When I graduated in Civil Engineering, I created a company with my architect friend. At the
beginning, we used to make projects for our friends and relatives. However, we reached a
point that we couldn't do more clients, even though we pay more advertising or look for
merchants in the street. So, I started to search for Design Thinking and its power to help people find solutions to their
problems. One of the Design Thinking tools is the Visualization. It uses images, histories,
maps with an objective to transform ideas into something concrete and reachable. As the
company was going through financial problems, I scheduled a meeting with my partner to
find together solutions and I brought this tool to discuss. 2. Application
To start, I explained how Visualization works and in this moment with my partner, was the
first time we began to map our customers' profiles instead of judgments created by ourselves
or try to find our clients by merchants on the street. Using a blackboard we described each
persona of our clients, going from someone young to the case of someone more old. To
imagine each profile we searched on the internet like Instagram, to create a pattern for their
behavior. We started the questions before trying a solution, we thought not like we see the world, but
like how your clientes could see by their eyes. For that, in the blackboard I started to do
maps with particulars of each client’s profiles and listing each one’s characters. For example,
how they live, how they pass their day-to-day and the most important was possible to
visualizate where was the wound of each one and how they see how relevant the civil
engineering services are. 3. Insight & Approach
With this powerful tool we could finally see that our judgments of where we may find our
clients was totally wrong. Consequently, this mistake was affecting our sales. The
Visualization tool allows you to see the other side with empathy, so that you can realize
hipotesis before testing them. Of course, it’s possible to improve the use of this tool in your context because we tried to
create personas based on unknown people. So was just supposed that probably won’t
always be correct. However, we are seeing results. For example, we are making more
projects and spending less in advertising. To improve the use of this tool, we are going to
deliver a form before starting a project, so we can try to understand each profile better and
we will give a feedback form to all clients after each project is finished.
|
[
7215,
14406,
53794,
18008,
29,
695,
379,
4800,
112,
15538,
29,
18325,
8979,
31167,
33108,
5021,
7006,
136,
8979,
25112,
18675,
23883,
50912,
37366,
20216,
30503,
379,
3248,
47736,
29,
21222,
136,
50560,
49733,
48172,
35884,
41156,
30212,
38645,
30509,
19816,
42688,
379,
8912,
136,
50560,
41937,
18675,
29,
40163,
47725,
50560,
24914,
37394,
27214,
37103,
23367,
136,
28802,
47954,
50560,
39348,
37103,
19232,
38457,
35651,
30212,
29,
36464,
33108,
47736,
46379,
379,
37,
15931,
136,
8979,
46025,
48172,
44272,
30212,
6191,
17010,
19816,
34470,
40477,
48172,
31843,
39478,
29838,
45471,
48172,
47756,
29,
40958,
379,
12588,
38131,
47736,
6191,
17010,
48264,
34389,
47736,
18008,
379,
9685,
49760,
32877,
136,
32013,
136,
29,
36049,
50912,
19757,
38006,
48172,
48491,
32749,
34159,
45506,
24171,
19816,
41934,
379,
3168,
47736,
29,
23883,
50483,
31096,
48005,
29831,
40958,
136,
8979,
44104,
18675,
36357,
50912,
37366,
39224,
48172,
29,
29838,
48191,
45471,
19816,
8979,
22033,
47927,
48249,
48172,
26886,
379,
38,
1125,
379,
3032,
29,
17108,
46021,
136,
8979,
29175,
32234,
18008,
51057,
19816,
33108,
47927,
37013,
50912,
37366,
39224,
136,
50483,
47736,
29,
29894,
48078,
50560,
21213,
48172,
36021,
38645,
25418,
113,
41095,
33812,
38131,
34645,
25112,
22241,
38651,
29,
38457,
48769,
48172,
29838,
38645,
23367,
22241,
36464,
38255,
47736,
46379,
379,
17693,
18675,
21538,
50560,
26211,
27669,
29,
39625,
38131,
38645,
23367,
136,
31096,
30525,
45501,
51275,
48172,
47736,
22605,
38131,
45501,
37103,
38230,
379,
17108,
29,
32888,
27669,
41094,
50560,
44274,
38255,
47736,
34067,
35385,
9476,
136,
48172,
25110,
18675,
39326,
30212,
47756,
29,
21232,
379,
35,
18238,
46025,
47736,
41678,
21207,
48773,
18675,
45464,
136,
50560,
47956,
37829,
35385,
50560,
44335,
47736,
51092,
136,
22214,
29,
35385,
32234,
51280,
23366,
24914,
44335,
22241,
47756,
29345,
379,
7788,
47725,
136,
33108,
47736,
21538,
8979,
46025,
48172,
27214,
29,
36049,
50912,
39218,
38131,
27669,
23354,
53806,
41095,
19816,
35483,
27669,
38275,
53806,
22952,
379,
7788,
28896,
136,
29,
32234,
47860,
35517,
136,
32234,
47860,
39240,
47756,
25606,
143,
48172,
143,
25606,
19816,
47736,
37135,
33040,
50483,
40389,
48172,
29,
50226,
50735,
50483,
47736,
51128,
38131,
27669,
38275,
19816,
32234,
47860,
44335,
32234,
42720,
47736,
23235,
29,
28349,
44560,
20234,
379,
40,
1411,
379,
9448,
112,
3056,
29,
18402,
47927,
40482,
48249,
50560,
24914,
29824,
44335,
47725,
38645,
34645,
38131,
50735,
50560,
36236,
29838,
38645,
29,
23367,
50483,
48322,
51175,
379,
5413,
136,
47927,
36859,
50483,
19285,
38645,
43891,
379,
16951,
29,
18008,
48249,
19590,
51273,
48172,
44335,
47736,
38622,
44895,
50912,
28127,
136,
45345,
47725,
51273,
22391,
42016,
29,
31990,
21207,
47687,
47766,
379,
37,
12524,
24986,
136,
34434,
53806,
40389,
48172,
33082,
47736,
49728,
38131,
47927,
48249,
33108,
51280,
24563,
21173,
50560,
48663,
48172,
29,
25110,
39645,
21077,
38255,
49384,
39478,
379,
15931,
50483,
34686,
46893,
47725,
40931,
50954,
37974,
29,
19657,
21124,
24836,
379,
8912,
136,
50560,
20234,
44342,
43272,
379,
7788,
28896,
136,
50560,
20234,
35897,
37103,
29,
41156,
19816,
45729,
35244,
33108,
19232,
379,
17108,
33082,
47736,
49728,
38131,
47927,
48249,
136,
50560,
20234,
31096,
48172,
29,
25980,
18675,
30285,
21207,
46030,
18675,
41145,
136,
45345,
50560,
22391,
48769,
48172,
49164,
27669,
41094,
21361,
19816,
29,
50560,
50840,
31012,
18675,
29654,
30285,
48172,
19547,
23367,
19330,
27669,
41145,
34389,
29861,
379,
29
] |
[
true,
true,
true,
false,
false,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
false,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,821 |
The story I wish to describe took place in the second year of my engineering. I was on the
basketball team of SRM University and our team had gone to Gurugram, Haryana to play in
a basketball tournament at IIM Ahmedabad. To give a little backstory: the team of
Indus Business School had lost in a game with us a couple months back in RV College. So the current
meeting with their team was a fairly heated one.
As the tournament progressed, we faced different team and we faced Indus Business School in the
quarter finals. We were confident in our abilities but our young team had learnt the real
meaning of ‘home team advantage’ that day. The support they were getting from the
crowd of their college was surreal. They were singing songs and cheering in chorus which
kind of through us off guard and we let their emotions scare us to the point that our game
was being affected.
Indus Business School ended up scoring the first 10 points and our experienced coach had called a
time-out to inject some motivation into us. He had used the storytelling tool as I can
recall it now. He had asked the 5 individuals playing at the time to share their struggles as
to how to got college and ended up on the basketball team. A lot of my teammates talked
about their financial struggles at home, others said the injuries they overcame. I talked
about the many hours we had sacrificed in trainings and practices at college so we can
give our best shot which we weren’t doing then. Feeding off of each other’s motivation
and drive, we were able to remove the distractions from our heads. The game we played
since then was something entirely different. We ended up winning the game and had
gained the respect of everyone present because the crowd alone seemed to be acting as
an extra player on court just by their noise.
That day, we recognised that our struggles were not to be forgotten and that they were
great fodder for our zeal in times of need. Although we each were driven by different
memories, we were able to focus our energies towards a common goal. Each of us
reciting our pasts gave different perspectives to all teammates present and we developed
a new found respect and trust amongst ourselves.
What we could’ve done differently and maybe a little better was we could’ve adopted a
practice like this since before. A lot of times, when our motivations were less, we could’ve
had other people tell their stories so that our spirits were always high. It could’ve helped
to become better versions of ourselves both on and off court.
Another thing we could’ve done was take 10 minutes to appreciate someone on the team
(which we learned to do at MDC). This would’ve given a lot of confidence to the person
being praised, develop strong bonds of camaraderie, and also allow everyone to see
different perspectives of an individual.
|
[
16951,
46282,
8979,
50902,
48172,
26210,
48246,
39964,
33108,
47736,
44298,
51241,
38131,
37366,
28349,
379,
8979,
50483,
38255,
47736,
29,
21095,
47407,
38131,
15140,
17607,
19816,
38645,
47407,
31487,
31104,
48172,
8466,
136,
8656,
48172,
40045,
33108,
29,
18675,
21095,
48350,
20542,
9031,
2686,
379,
17108,
31012,
18675,
35513,
20930,
2131,
47736,
47407,
38131,
29,
9363,
4179,
15411,
31487,
35687,
33108,
18675,
30757,
50912,
49717,
18675,
24973,
37069,
20893,
33108,
14182,
5172,
379,
15931,
47736,
25372,
29,
36357,
50912,
47756,
47407,
50483,
18675,
29463,
31801,
38275,
379,
29,
3168,
47736,
48350,
41130,
136,
50560,
29393,
27206,
47407,
19816,
50560,
29393,
9363,
4179,
15411,
33108,
47736,
29,
41637,
53930,
379,
18238,
50685,
24725,
33108,
38645,
18718,
22214,
38645,
51275,
47407,
31487,
35160,
47736,
41989,
29,
36259,
38131,
53798,
32072,
47407,
19208,
53800,
47725,
25606,
379,
16951,
46883,
47860,
50685,
30977,
30525,
47736,
29,
25239,
38131,
47756,
23664,
50483,
46946,
379,
16997,
50685,
45029,
45522,
19816,
23029,
33108,
23127,
50745,
29,
34807,
38131,
48005,
49717,
38933,
31395,
19816,
50560,
35256,
47756,
28104,
44063,
49717,
48172,
47736,
40163,
47725,
38645,
30757,
29,
50483,
21246,
20866,
379,
29,
9363,
4179,
15411,
28278,
49616,
44176,
47736,
53949,
790,
40172,
19816,
38645,
29130,
23485,
31487,
22338,
18675,
29,
48078,
143,
38654,
48172,
33617,
45494,
37165,
34159,
49717,
379,
8681,
31487,
49733,
47736,
46304,
48249,
20375,
8979,
22391,
29,
42115,
34434,
37898,
379,
8681,
31487,
20396,
47736,
1715,
33370,
40062,
20542,
47736,
48078,
48172,
44664,
47756,
46467,
20375,
29,
48172,
32234,
48172,
31124,
23664,
19816,
28278,
49616,
38255,
47736,
21095,
47407,
379,
2145,
35689,
38131,
37366,
47419,
47278,
29,
18744,
47756,
53933,
46467,
20542,
32072,
136,
38623,
43870,
47736,
33627,
47860,
38769,
379,
8979,
47278,
29,
18744,
47736,
36019,
32217,
50560,
31487,
43846,
33108,
48449,
19816,
40519,
20542,
23664,
45345,
50560,
22391,
29,
31012,
38645,
21345,
44816,
50745,
50560,
50685,
37974,
27252,
47797,
379,
7579,
38933,
38131,
27669,
38622,
53806,
37165,
29,
19816,
27487,
136,
50560,
50685,
18724,
48172,
42827,
47736,
27113,
30525,
38645,
31754,
379,
16951,
30757,
50560,
40055,
29,
45019,
47797,
50483,
45506,
28473,
27206,
379,
18238,
28278,
49616,
50876,
47736,
30757,
19816,
31487,
29,
30733,
47736,
43181,
38131,
28831,
40732,
21173,
47736,
25239,
19604,
44351,
48172,
21124,
18992,
20375,
29,
19757,
29286,
40056,
38255,
25002,
34686,
22241,
47756,
37742,
379,
29,
16946,
25606,
136,
50560,
42190,
47725,
38645,
46467,
50685,
37829,
48172,
21124,
30280,
19816,
47725,
47860,
50685,
29,
31269,
30136,
30212,
38645,
51311,
33108,
48105,
38131,
37530,
379,
2815,
50560,
27669,
50685,
27489,
22241,
27206,
29,
36406,
136,
50560,
50685,
18724,
48172,
30126,
38645,
28311,
48357,
18675,
23819,
31082,
379,
6748,
38131,
49717,
29,
42174,
38645,
39277,
30838,
27206,
39671,
48172,
19547,
47419,
40732,
19816,
50560,
26386,
29,
18675,
37641,
30367,
43181,
19816,
48751,
19730,
38651,
379,
29,
18305,
50560,
24914,
53807,
27290,
27208,
19816,
36238,
18675,
35513,
21361,
50483,
50560,
24914,
53807,
19180,
18675,
29,
40517,
35385,
47927,
45019,
21207,
379,
2145,
35689,
38131,
48105,
136,
50730,
38645,
37168,
50685,
35244,
136,
50560,
24914,
53807,
29,
31487,
38622,
39478,
47549,
47756,
46269,
45345,
47725,
38645,
45768,
50685,
19657,
31933,
379,
9685,
24914,
53807,
31845,
29,
48172,
21174,
21361,
50024,
38131,
38651,
21781,
38255,
19816,
38933,
25002,
379,
29,
2961,
47885,
50560,
24914,
53807,
27290,
50483,
47257,
790,
36763,
48172,
20108,
45501,
38255,
47736,
47407,
29,
122,
50745,
50560,
35147,
48172,
27214,
20542,
10919,
125,
379,
17019,
51125,
53807,
31016,
18675,
35689,
38131,
24724,
48172,
47736,
39620,
29,
21246,
40535,
136,
26383,
46444,
21704,
38131,
22362,
136,
19816,
19626,
19583,
28831,
48172,
44335,
29,
27206,
39671,
38131,
19757,
33357,
379,
29
] |
[
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,823 |
Challenge I was working on a new product idea on Cyber risk protection for female segment which was primarily identified as a potential area to be addressed based on various research reports and news for the growing concern in this new digitally advanced world. To tailor a product / solution to meet this growing concern, I had already done a survey across 500 people of diverse gender (to gain insights into difference in perception), age bands (to see how and what type of risk are of concern), educational level, and social media behavior.
However, my challenge was that there was no stark or significant difference coming out of those online surveys. Also, although majority of people accepted this to be a big problem, most of them answered the question on how likely they are going to attacked as “negative” with a comment on the theme of, “I am a normal person, not a celebrity, why would anyone be interested in attacking me online.”
I was confused if there is more to it or there is clearly real need for personal cyber protection yet although there is a lot of noise about this. And on top of it, why the otherwise vulnerable section of these personal cyberattacks, women were not perceiving the risk any different than men.
Selection To uncover this challenge, I used “Storytelling” as a form of exercise to gain more insights. Whistle it was clear they knew the risk existed, they were not willing to accept that this can be as real for a common person like you and me and thus, needed to hear about real life ordinary stories where unfortunate incidents happened and the protagonist wasn’t prepared to handle the same timely or just managed to get help in last minute.
Application I conducted focus groups and divided the 16 people in group of 4 each as below:
• Women below 25-year-old
• Women between 26-40 years old
• Women over 40 years old
• Men between 25-50 years old
The reason storytelling was used among this personification exercise was that a while this is a hot topic, the could mean different things to different segments of the people and the topic in itself is more personal impacting both financial and reputational risks and thereby needed the audience to relate to the characters of each of these real life stories.
For each group, there was a story that was identified based on a recent local or global news and the intention was to run them through that story in detail and see what the group thought:
• Why it happened?
• What was done to protect this in this case?
• What was done, was it right? Was it enough? Would you do something different in retrospect?
• What if same thing happened to you, your mental state and reaction?
• What if same thing happened to your family member, yours and their mental state and reaction?
• Do you know what are your rights in this case?
• Do you know where and whom to approach?
• Would you be open to discuss such a case in public – yes, why; no, why?
• If there is “ONLY ONE” thing that will make you more send of comfort for such incidences, what would that be?
Insight The submission provides a detailed description of the insight gained including all relevant information (e.g., how an insight affected the author’s thinking about his/her challenge and about design thinking more broadly)
The storytelling exercise gave an immense insight into primarily two things:
• What part of the story was the real emotional connect – self reputation, friends/family’s expectation, impact on professional reputation, financial loss
• How strong or weak was each of the group/segment in dealing with something similar
• What are the current forms of self-help/awareness people already tapping into for such crisis management and thus showing where the source of help and info is from.
The whole storytelling revealed what the underlying issues and concerns or lack of acceptance of real issues and their unpreparedness to the actual incident. This gave us insights on the importance on content, training, and awareness campaign that we need to run and from a perspective of not just as an individual but them as “mothers”, “professionally successful career women, and “as kids of elderly parents”.
Approach - alternative approach (mind mapping) There are two alternative approaches I think I should have done given if I was to do this all over again. Once is the timing of the “Story-telling” which would have been better before the online survey and perhaps could have structured the survey more appropriately.
Secondly, I feel we could have also potentially used “mind mapping” when we collected online survey, research reports, news articles, to internalize all those pieces of information together among different stakeholders to gather insights and join the dots. Nevertheless, I do feel, we will use this with the insights from story-telling exercise when we ultimately create the solution to address this and how we package this for the real objective here.
|
[
4800,
30,
8979,
50483,
51043,
38255,
18675,
37641,
41043,
32732,
38255,
5778,
43573,
41291,
30212,
29682,
44362,
50745,
50483,
40852,
30,
32783,
20375,
18675,
40442,
20237,
48172,
21124,
19099,
21077,
38255,
49912,
43078,
42966,
19816,
37655,
30212,
47736,
31374,
30,
24140,
33108,
47927,
37641,
26633,
19203,
51092,
379,
17108,
47247,
18675,
41043,
537,
45464,
48172,
36355,
47927,
31374,
24140,
136,
30,
8979,
31487,
19623,
27290,
18675,
46955,
18987,
1758,
39478,
38131,
27159,
30864,
122,
48172,
30731,
33743,
34159,
26566,
33108,
30,
39513,
125,
136,
19357,
21006,
122,
48172,
44335,
32234,
19816,
50709,
48885,
38131,
43573,
20234,
38131,
24140,
125,
136,
27821,
35268,
136,
19816,
45366,
30,
36306,
21232,
379,
29,
8912,
136,
37366,
22869,
50483,
47725,
47819,
50483,
37724,
46018,
38457,
44934,
26566,
23759,
38654,
38131,
47951,
38299,
30,
46962,
379,
2807,
136,
19643,
35880,
38131,
39478,
18837,
47927,
48172,
21124,
18675,
21411,
40942,
136,
37135,
38131,
47766,
19913,
47736,
30,
41663,
38255,
32234,
35393,
47860,
20234,
31096,
48172,
20582,
20375,
53810,
37556,
53811,
50912,
18675,
23781,
38255,
47736,
47781,
38131,
136,
53810,
8979,
19661,
18675,
30,
37805,
39620,
136,
37829,
18675,
22760,
136,
50802,
51125,
19977,
21124,
34001,
33108,
20583,
36247,
38299,
379,
53811,
29,
8979,
50483,
24284,
32816,
47819,
34389,
37103,
48172,
34434,
38457,
47819,
34389,
23329,
41989,
37530,
30212,
39631,
25470,
41291,
51259,
19643,
30,
47819,
34389,
18675,
35689,
38131,
37742,
18744,
47927,
379,
2897,
38255,
48283,
38131,
34434,
136,
50802,
47736,
38628,
50365,
44313,
38131,
47848,
39631,
30,
25471,
136,
50974,
50685,
37829,
39501,
47736,
43573,
19973,
26571,
47714,
36417,
379,
29,
15538,
30,
17108,
49078,
47927,
22869,
136,
8979,
49733,
53810,
16274,
53811,
20375,
18675,
30285,
38131,
29002,
48172,
30731,
37103,
33743,
379,
18340,
34434,
50483,
30,
23321,
47860,
34846,
47736,
43573,
29036,
136,
47860,
50685,
37829,
50842,
48172,
18831,
47725,
47927,
22391,
21124,
20375,
41989,
30212,
18675,
23819,
30,
39620,
35385,
51273,
19816,
36247,
19816,
48027,
136,
37534,
48172,
31775,
18744,
41989,
35330,
38492,
46269,
50735,
49286,
30,
33179,
31603,
19816,
47736,
41283,
50483,
37974,
40689,
48172,
31558,
47736,
43922,
48099,
38457,
34686,
35936,
48172,
30,
30966,
31843,
33108,
35015,
36762,
379,
29,
3032,
30,
8979,
24207,
30126,
31366,
19816,
27180,
47736,
959,
39478,
33108,
31358,
38131,
1597,
27669,
20375,
21281,
2131,
29,
53816,
30,
18420,
21281,
1323,
143,
51241,
143,
38230,
29,
53816,
30,
18420,
21370,
1341,
143,
1649,
51247,
38230,
29,
53816,
30,
18420,
38756,
1649,
51247,
38230,
29,
53816,
30,
11464,
21370,
1323,
143,
1750,
51247,
38230,
29,
16951,
42058,
46304,
50483,
49733,
19729,
47927,
39652,
29002,
50483,
47725,
18675,
50753,
47927,
34389,
18675,
32201,
48286,
136,
30,
47736,
24914,
36255,
26571,
47886,
48172,
26571,
44369,
38131,
47736,
39478,
19816,
47736,
48286,
33108,
34474,
34389,
37103,
39631,
30,
32956,
21781,
29831,
19816,
43028,
43578,
19816,
47823,
37534,
47736,
20655,
48172,
42672,
48172,
47736,
30,
22952,
38131,
27669,
38131,
47848,
41989,
35330,
46269,
379,
29,
7788,
27669,
31358,
136,
47819,
50483,
18675,
46282,
47725,
50483,
32783,
21077,
38255,
18675,
42137,
35561,
38457,
31047,
37655,
19816,
47736,
30,
33938,
50483,
48172,
43788,
47766,
48005,
47725,
46282,
33108,
26312,
19816,
44335,
50709,
47736,
31358,
47956,
2131,
29,
53816,
30,
18353,
34434,
31603,
2142,
29,
53816,
30,
18305,
50483,
27290,
48172,
41287,
47927,
33108,
47927,
22605,
2142,
29,
53816,
30,
18305,
50483,
27290,
136,
50483,
34434,
43539,
2142,
18205,
34434,
28398,
2142,
18465,
51273,
27214,
45506,
26571,
33108,
43351,
2142,
29,
53816,
30,
18305,
32816,
43922,
47885,
31603,
48172,
51273,
136,
51280,
36428,
46046,
19816,
41946,
2142,
29,
53816,
30,
18305,
32816,
43922,
47885,
31603,
48172,
51280,
29505,
36384,
136,
51282,
19816,
47756,
36428,
46046,
19816,
41946,
2142,
29,
53816,
30,
6443,
51273,
34862,
50709,
20234,
51280,
43545,
33108,
47927,
22605,
2142,
29,
53816,
30,
6443,
51273,
34862,
50735,
19816,
50797,
48172,
20129,
2142,
29,
53816,
30,
18465,
51273,
21124,
38337,
48172,
26886,
46716,
18675,
22605,
33108,
41437,
53794,
51256,
136,
50802,
2136,
37724,
136,
50802,
2142,
29,
53816,
30,
9194,
47819,
34389,
53810,
12429,
12425,
53811,
47885,
47725,
50840,
35884,
51273,
37103,
44448,
38131,
23748,
30212,
46716,
33174,
136,
50709,
30,
51125,
47725,
21124,
2142,
29,
9448,
30,
16951,
46584,
41353,
18675,
26313,
26215,
38131,
47736,
33738,
30733,
33201,
19547,
42720,
33508,
30,
122,
27645,
136,
32234,
19757,
33738,
19284,
47736,
20714,
53806,
47899,
18744,
32001,
537,
31873,
22869,
19816,
18744,
26238,
47899,
30,
37103,
22007,
125,
29,
16951,
46304,
29002,
30838,
19757,
32916,
33738,
34159,
40852,
48876,
47886,
2131,
29,
53816,
30,
18305,
39173,
38131,
47736,
46282,
50483,
47736,
41989,
28097,
24324,
53794,
44406,
43027,
136,
30509,
537,
29505,
53806,
30,
29083,
136,
32952,
38255,
41076,
43027,
136,
29831,
35685,
29,
53816,
30,
8911,
46444,
38457,
50564,
50483,
27669,
38131,
47736,
31358,
537,
44362,
33108,
25645,
50912,
45506,
44976,
29,
53816,
30,
18305,
20234,
47736,
25372,
30312,
38131,
44406,
143,
31843,
537,
20831,
39478,
19623,
47325,
34159,
30212,
46716,
25187,
30,
35937,
19816,
48027,
44844,
50735,
47736,
45570,
38131,
31843,
19816,
33485,
34389,
30525,
379,
29,
16951,
50786,
46304,
43389,
50709,
47736,
49134,
34424,
19816,
24143,
38457,
34928,
38131,
18834,
38131,
41989,
30,
34424,
19816,
47756,
49466,
48172,
47736,
19033,
33175,
379,
17019,
30838,
49717,
33743,
38255,
47736,
33038,
38255,
30,
24548,
136,
48447,
136,
19816,
20831,
22369,
47725,
50560,
37530,
48172,
43788,
19816,
30525,
18675,
39668,
38131,
37829,
34686,
20375,
19757,
30,
33357,
22214,
47766,
20375,
53810,
37150,
53811,
136,
53810,
41079,
46699,
22529,
50974,
136,
19816,
30,
53810,
20375,
34789,
38131,
27932,
30,
39157,
53811,
379,
29,
3056,
143,
19638,
20129,
122,
36689,
36034,
125,
30,
16981,
20234,
48876,
19638,
20139,
8979,
47890,
8979,
44820,
31705,
27290,
31016,
32816,
8979,
50483,
48172,
27214,
47927,
19547,
38756,
19349,
379,
30,
12586,
34389,
47736,
48122,
38131,
47736,
53810,
16260,
143,
47553,
53811,
50745,
51125,
31705,
21197,
21361,
21207,
47736,
38299,
46955,
19816,
30,
39551,
24914,
31705,
46460,
47736,
46955,
37103,
20156,
379,
29,
15483,
136,
8979,
29662,
50560,
24914,
31705,
19626,
40446,
49733,
53810,
36689,
36034,
53811,
50730,
50560,
23647,
38299,
46955,
136,
30,
43078,
42966,
136,
37655,
20345,
136,
48172,
34053,
19547,
47951,
39868,
38131,
33508,
48191,
19729,
26571,
30,
45960,
48172,
30825,
33743,
19816,
34580,
47736,
27335,
379,
12210,
136,
8979,
27214,
29662,
136,
50560,
50840,
49728,
47927,
50912,
47736,
33743,
30,
30525,
46282,
143,
47553,
29002,
50730,
50560,
48941,
25110,
47736,
45464,
48172,
19097,
47927,
19816,
32234,
50560,
38978,
30,
47927,
30212,
47736,
41989,
38006,
31881,
379,
29
] |
[
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
false,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
false,
false,
false,
false,
false,
false,
true,
false,
true,
true,
false,
false,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
false,
false,
false,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,825 |
Example of Mind Mapping
Challenge and selection: A typical type of issue which I have faced in my career were when we were supposed to attend seminars on how to solve issues or more appropriately il say problems on ages and cross relation between blood relations. It was one of the most challenging tasks to have been faced since in that we were supposed to find blood relations between Dad’s Dad which we well of course know it is Grandfather. Hence it became more and more a challenge when we were supposed to find more and deeper inside going in chains endlessly. Seeing to this I thought of developing a mind map for the same which would in turn help me in creating easy solutions for blood relations which will help me further in Aptitude as well as on a personal note.
Application: Reading is an important way to grow as a professional, but with busy schedules, it can be hard to digest a book or resource enough to apply it to your work. Mind maps can help you truly absorb what you read. For example, Grubb used a Mind Map to summarize the book Made to Stick by Chip and Dan Heath. First, he read the book and highlighted words and phrases that caught his attention. When he was done reading, he went back and made a mind map from the highlighted sections and was able to use that mind map to successfully guide his next project. I used the same approach for the blood relation problem and prepared a mind map for the same. It visually showed the whole process in one concreate diagram which led to easy visualization of blood relation in a summary
Insight and Approach: To further provide insight to mind map I used numerous techniques which were presented in the course. Overall I selected one and started creating mind maps for the same which helped in due course of time. Television personality Mr.Buzan used the following mind map guidelines
o Start in the center with an image of the topic, using at least 3 colors. o Use images, symbols, codes, and dimensions throughout your mind map. o Select key words and print using upper or lower case letters. o Each word/image is best alone and sitting on its own line. o The lines should be connected, starting from the central image. The lines become
thinner as they radiate out from the center.
o Make the lines the same length as the word/image they support. o Use multiple colors throughout the mind map, for visual stimulation and also for
encoding or grouping.
o Develop your own personal style of mind mapping. o Use emphasis and show associations in your mind map. o Keep the mind map clear by using radial hierarchy or outlines to embrace your branches
I used the same approach over the problems and got wonderful results which helped me in my day to day professional life as well as in Aptitude which was one of my major challenges in life.
|
[
7215,
38131,
11598,
11194,
29,
53882,
30,
4800,
19816,
44395,
2131,
30,
2145,
48893,
48885,
38131,
34419,
50745,
8979,
31705,
29393,
33108,
37366,
22529,
50685,
50730,
50560,
30,
50685,
46893,
48172,
20598,
44445,
38255,
32234,
48172,
45480,
34424,
38457,
37103,
20156,
32842,
44018,
40958,
30,
38255,
19373,
19816,
25227,
42678,
21370,
21610,
42681,
379,
9685,
50483,
38275,
38131,
47736,
37135,
22887,
47352,
48172,
30,
31705,
21197,
29393,
45019,
33108,
47725,
50560,
50685,
46893,
48172,
29838,
21610,
42681,
21370,
5936,
53806,
5936,
30,
50745,
50560,
50667,
38131,
24986,
34862,
34434,
34389,
8363,
379,
8740,
34434,
21172,
37103,
19816,
37103,
18675,
22869,
30,
50730,
50560,
50685,
46893,
48172,
29838,
37103,
19816,
25813,
33735,
31096,
33108,
22852,
28283,
379,
15505,
48172,
47927,
30,
8979,
47956,
38131,
26391,
18675,
36689,
36021,
30212,
47736,
43922,
50745,
51125,
33108,
48824,
31843,
36247,
33108,
25117,
27719,
30,
45471,
30212,
21610,
42681,
50745,
50840,
31843,
36247,
30676,
33108,
3083,
20375,
50667,
20375,
38255,
18675,
39631,
30,
37838,
379,
29,
53882,
30,
3032,
2131,
14296,
34389,
19757,
33040,
50549,
48172,
31372,
20375,
18675,
41076,
136,
22214,
50912,
22212,
44106,
136,
34434,
30,
22391,
21124,
31624,
48172,
26614,
18675,
21712,
38457,
43174,
28398,
48172,
20083,
34434,
48172,
51280,
51013,
379,
11598,
36049,
22391,
31843,
30,
51273,
48743,
18766,
50709,
51273,
41959,
379,
7788,
28896,
136,
8421,
49733,
18675,
11598,
11185,
48172,
46786,
47736,
21712,
30,
11054,
48172,
16230,
22241,
4942,
19816,
5955,
8707,
379,
7694,
136,
31726,
41959,
47736,
21712,
19816,
31942,
51006,
19816,
39807,
30,
47725,
22710,
32001,
20609,
379,
18325,
31726,
50483,
27290,
41972,
136,
31726,
50683,
20893,
19816,
35814,
18675,
36689,
36021,
30525,
30,
47736,
31942,
44316,
19816,
50483,
18724,
48172,
49728,
47725,
36689,
36021,
48172,
46700,
31416,
32001,
37667,
30,
41145,
379,
8979,
49733,
47736,
43922,
20129,
30212,
47736,
21610,
42678,
40942,
19816,
40689,
18675,
36689,
36021,
30212,
30,
47736,
43922,
379,
9685,
50246,
44838,
47736,
50786,
40988,
33108,
38275,
24170,
26478,
50745,
35183,
48172,
27719,
30,
50228,
38131,
21610,
42678,
33108,
18675,
46790,
29,
53882,
30,
9448,
19816,
3056,
2131,
17108,
30676,
41347,
33738,
48172,
36689,
36021,
8979,
49733,
37946,
47467,
30,
50745,
50685,
40738,
33108,
47736,
24986,
379,
12736,
8979,
44393,
38275,
19816,
46025,
25117,
36689,
36049,
30212,
30,
47736,
43922,
50745,
31845,
33108,
27559,
24986,
38131,
48078,
379,
16876,
39637,
11873,
4194,
49733,
47736,
30,
30162,
36689,
36021,
31420,
29,
37975,
16164,
33108,
47736,
22781,
50912,
19757,
32871,
38131,
47736,
48286,
136,
49766,
20542,
35166,
1411,
23697,
379,
30,
37975,
17679,
32877,
136,
47092,
136,
23531,
136,
19816,
26675,
48006,
51280,
36689,
36021,
379,
30,
37975,
15533,
34752,
51006,
19816,
40870,
49766,
49662,
38457,
35716,
22605,
35264,
379,
30,
37975,
6748,
50998,
537,
32871,
34389,
21345,
19604,
19816,
45065,
38255,
34470,
38910,
35424,
379,
30,
37975,
16951,
35434,
44820,
21124,
24326,
136,
46030,
30525,
47736,
22790,
32871,
379,
16951,
35434,
21174,
29,
47911,
20375,
47860,
41770,
38654,
30525,
47736,
22781,
379,
29,
37975,
11108,
47736,
35434,
47736,
43922,
35228,
20375,
47736,
50998,
537,
32871,
47860,
46883,
379,
30,
37975,
17679,
37281,
23697,
48006,
47736,
36689,
36021,
136,
30212,
50213,
46192,
19816,
19626,
30212,
29,
28239,
38457,
31363,
379,
29,
37975,
6233,
51280,
38910,
39631,
46522,
38131,
36689,
36034,
379,
30,
37975,
17679,
28134,
19816,
44831,
20492,
33108,
51280,
36689,
36021,
379,
30,
37975,
10105,
47736,
36689,
36021,
23321,
22241,
49766,
41766,
31931,
38457,
38695,
48172,
28063,
51280,
21871,
29,
8979,
49733,
47736,
43922,
20129,
38756,
47736,
40958,
19816,
31124,
50981,
43272,
50745,
31845,
36247,
33108,
37366,
25606,
48172,
30,
25606,
41076,
35330,
20375,
50667,
20375,
33108,
3083,
50745,
50483,
38275,
38131,
37366,
35876,
22881,
33108,
35330,
379,
29
] |
[
true,
true,
true,
false,
false,
true,
false,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,826 |
Challenge I am an analytical research scientist at a biotechnology company that collects large amounts of data. At present only a fraction of this data is used to derive biological insights, while the remainder is stored but not analyzed. In an internal research & development (R&D) project, a member of the Data Science team and I were challenged to create a new software workflow that would mine this unused data and report key features. Within our collaboration, I understand the data, how it is generated and how to interpret it, while my collaborator is an expert in algorithms and software. The challenge was that, because the new software is intended as an internal R&D tool rather than a customer-facing product, we were given only a broad mandate for what it should do, without specific details such as feature requirements for the software, criteria for success, or tools to use in accomplishing those aims. Selection We were able to construct a prototype for the new software by working from first principles and without taking much time to reflect on the overall structure of the project. However, once we began to process real data and iteratively improve the software, it became clear that we needed a more structured approach to plan and prioritize the work remaining to be done. This task fell to me because I have a fuller understanding of the project’s scientific context and overall goals, while my collaborator is focused on execution. To this end, I chose the Visualization tool because, as mentioned in module 1, it would help to make our ideas concrete and show us options for further development of the software. Application In my implementation of the Visualization tool, I created a flowchart-like process map for our software because it was a natural way to represent the path that data would take from input (raw data) to output (key features). Each software process or algorithm was represented as a node in the flowchart, color-coded by status, such as complete, in-progress, or new. Conceptually similar processes were grouped together. Altogether, the tool was effective because it provided a useful way to visualize the project’s structure and the status of various work items, not only for my collaborator and me, but also for our managers, who previously had only a general understanding of the software’s features and had trouble keeping track of the specific details. Insight One of the immediate insights I drew from the visualization exercise was to determine which of the existing software components were “good enough for now” while others needed further refinement and/or testing. I also generated at least one new idea simply by mapping out the software’s raw data inputs and realizing that one of them was completely unutilized. But perhaps the most surprising insight came from mapping out the software’s outputs. Although I thought I already knew what those outputs would be, being forced to spell out this information in the process map led to another, critical realization – specifically, that implementing a novel type of intelligent database search was the key next step for getting to the desired outputs. We then focused on developing that search for the ensuing 4-6 weeks, and it led to a quantum leap in our ability to process new features, which in turn attracted attention from our company’s leadership team and won us additional resources for experimental testing. Approach Having experienced firsthand the power of the Visualization tool not only in organizing existing ideas, but also in generating new ones, I strongly feel that it would be helpful to apply Visualization at an earlier stage of project planning. I believe that, if we had done so in this particular project, we may have saved time and allocated effort more efficiently: for example, we
could have identified and focused on critical components earlier on in the software development process, and we could have avoided rewriting parts of the code to accommodate new features if we had anticipated the need for those features from the start.
|
[
4800,
30,
8979,
19661,
19757,
19787,
43078,
44148,
20542,
18675,
21497,
23883,
47725,
23663,
35003,
19739,
38131,
30,
25570,
379,
3248,
40732,
38300,
18675,
30398,
38131,
47927,
25570,
34389,
49733,
48172,
26192,
21470,
33743,
136,
50753,
47736,
30,
42770,
34389,
46256,
22214,
37829,
19794,
379,
9285,
19757,
34049,
43078,
112,
26394,
122,
14051,
125,
41145,
136,
18675,
30,
36384,
38131,
47736,
5989,
15423,
47407,
19816,
8979,
50685,
22877,
48172,
25110,
18675,
37641,
45411,
51035,
47725,
30,
51125,
36711,
47927,
49588,
25570,
19816,
42960,
34752,
29640,
379,
18405,
38645,
23610,
136,
8979,
49164,
47736,
30,
25570,
136,
32234,
34434,
34389,
30885,
19816,
32234,
48172,
34082,
34434,
136,
50753,
37366,
23615,
34389,
19757,
29154,
33108,
19521,
30,
19816,
45411,
379,
16951,
22869,
50483,
47725,
136,
21173,
47736,
37641,
45411,
34389,
33918,
20375,
19757,
34049,
14051,
30,
48249,
41893,
47714,
18675,
25413,
143,
29417,
41043,
136,
50560,
50685,
31016,
38300,
18675,
21992,
35953,
30212,
50709,
34434,
30,
44820,
27214,
136,
50933,
45670,
26317,
46716,
20375,
29636,
43051,
30212,
47736,
45411,
136,
25192,
30212,
30,
46695,
136,
38457,
48264,
48172,
49728,
33108,
18882,
47951,
19455,
379,
37,
15538,
30,
18238,
50685,
18724,
48172,
24463,
18675,
41316,
30212,
47736,
37641,
45411,
22241,
51043,
30525,
29894,
40868,
19816,
30,
50933,
47266,
37235,
48078,
48172,
42451,
38255,
47736,
38763,
46458,
38131,
47736,
41145,
379,
8912,
136,
38267,
50560,
30,
21213,
48172,
40988,
41989,
25570,
19816,
34462,
33082,
47736,
45411,
136,
34434,
21172,
23321,
47725,
50560,
37534,
30,
18675,
37103,
46460,
20129,
48172,
39986,
19816,
40892,
47736,
51013,
42773,
48172,
21124,
27290,
379,
17019,
47345,
29674,
48172,
30,
36247,
21173,
8979,
31705,
18675,
30604,
49169,
38131,
47736,
41145,
53806,
44146,
24563,
19816,
38763,
31085,
136,
30,
50753,
37366,
23615,
34389,
30129,
38255,
28980,
379,
17108,
47927,
28263,
136,
8979,
23128,
47736,
18008,
48249,
30,
21173,
136,
20375,
36440,
33108,
36988,
695,
136,
34434,
51125,
31843,
48172,
35884,
38645,
32749,
24171,
19816,
44831,
49717,
30,
38447,
30212,
30676,
26394,
38131,
47736,
45411,
379,
37,
3032,
30,
9285,
37366,
33003,
38131,
47736,
18008,
48249,
136,
8979,
25112,
18675,
30060,
143,
35385,
40988,
36021,
30212,
38645,
30,
45411,
21173,
34434,
50483,
18675,
37469,
50549,
48172,
42980,
47736,
39293,
47725,
25570,
51125,
47257,
30525,
33692,
30,
122,
41920,
25570,
125,
48172,
38712,
122,
34752,
29640,
125,
379,
6748,
45411,
40988,
38457,
19519,
50483,
42992,
20375,
18675,
30,
37737,
33108,
47736,
30060,
136,
23688,
143,
23528,
22241,
46080,
136,
46716,
20375,
23985,
136,
33108,
143,
41129,
136,
38457,
37641,
379,
30,
5345,
44976,
40997,
50685,
31361,
48191,
379,
2817,
136,
47736,
48249,
50483,
27850,
30,
21173,
34434,
41348,
18675,
49736,
50549,
48172,
50237,
47736,
41145,
53806,
46458,
19816,
47736,
46080,
38131,
49912,
30,
51013,
34450,
136,
37829,
38300,
30212,
37366,
23615,
19816,
36247,
136,
22214,
19626,
30212,
38645,
35947,
136,
50783,
40817,
31487,
30,
38300,
18675,
30873,
49169,
38131,
47736,
45411,
53806,
29640,
19816,
31487,
48714,
34735,
48391,
38131,
47736,
30,
45670,
26317,
379,
37,
9448,
30,
12588,
38131,
47736,
32913,
33743,
8979,
27462,
30525,
47736,
50228,
29002,
50483,
48172,
26345,
50745,
38131,
30,
47736,
29041,
45411,
24026,
50685,
53810,
31108,
28398,
30212,
37898,
53811,
50753,
38623,
37534,
30676,
30,
42442,
19819,
47687,
379,
8979,
19626,
30885,
20542,
35166,
38275,
37641,
32732,
45004,
22241,
36034,
38654,
47736,
30,
45411,
53806,
41920,
25570,
33695,
19816,
42019,
47725,
38275,
38131,
47766,
50483,
23988,
49591,
379,
4187,
30,
39551,
47736,
37135,
46942,
33738,
22364,
30525,
36034,
38654,
47736,
45411,
53806,
38714,
379,
2815,
8979,
30,
47956,
8979,
19623,
34846,
50709,
47951,
38714,
51125,
21124,
136,
21246,
30221,
48172,
45723,
38654,
47927,
33508,
33108,
30,
47736,
40988,
36021,
35183,
48172,
19905,
136,
25202,
42014,
53794,
45671,
136,
47725,
33012,
18675,
37892,
48885,
30,
38131,
33914,
25577,
44272,
50483,
47736,
34752,
37667,
46134,
30212,
30977,
48172,
47736,
26269,
38714,
379,
18238,
47797,
30,
30129,
38255,
26391,
47725,
44272,
30212,
47736,
28431,
1597,
143,
1829,
50639,
136,
19816,
34434,
35183,
48172,
18675,
41627,
35140,
33108,
30,
38645,
18721,
48172,
40988,
37641,
29640,
136,
50745,
33108,
48824,
20626,
20609,
30525,
38645,
23883,
53806,
30,
35116,
47407,
19816,
50978,
49717,
19089,
43177,
30212,
29140,
47687,
379,
37,
3056,
30,
8676,
29130,
29896,
47736,
40477,
38131,
47736,
18008,
48249,
37829,
38300,
33108,
38541,
29041,
30,
32749,
136,
22214,
19626,
33108,
30887,
37641,
38288,
136,
8979,
46447,
29662,
47725,
34434,
51125,
21124,
31850,
48172,
20083,
30,
18008,
20542,
19757,
27682,
45924,
38131,
41145,
40006,
379,
8979,
21259,
47725,
136,
32816,
50560,
31487,
27290,
45345,
33108,
47927,
30,
39213,
41145,
136,
50560,
36236,
31705,
44004,
48078,
19816,
19573,
27875,
37103,
27867,
2131,
30212,
28896,
136,
50560,
29,
24914,
31705,
32783,
19816,
30129,
38255,
25202,
24026,
27682,
38255,
33108,
47736,
45411,
26394,
30,
40988,
136,
19816,
50560,
24914,
31705,
20810,
43474,
39233,
38131,
47736,
23527,
48172,
18863,
37641,
29640,
32816,
30,
50560,
31487,
19937,
47736,
37530,
30212,
47951,
29640,
30525,
47736,
46021,
379,
29
] |
[
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
false,
true,
true,
false,
true,
true,
true,
false,
true,
false,
false,
false,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,829 |
Example Reflection - Learning
Launch Challenge & Selection
I am a member of the Fashion (dresses) Direction of an advertising agency and at one point we had a challenge (which we have to get red of as soon as possible regarding the current situation of COVID-19 which already affected us so much). This challenge arose through one of our Point of sale (dealer), who questioned us about the insignificant impact on their sales even though they increased their investment in various impact media. Even with a plethora of data and "supposed" knowledge from the target audience, we have come up with shorter and cheaper test methods. The challenge then was to take an entire related team out of their comfort zone and leave tangible and satisfying results sought to keep such an important customer with us.
Application
Using the studies we managed to put into question an ethnographic research to know who our true audience was, what he was looking for, what were his fears and his objections, among other doubts. With the total opening of the client and together of my team, we selected 10 clients of that point of sale (dealer) to whom they were visiting the store and we interviewed them. The entire team knew the challenges and openness of just listening to what the respondents had to say, without influencing their review.
Insight & Approach So, that was just incredible. Synchronization and the search for a solution was something I had never experienced before. With the cross-referencing of ethnographic data, we identified the major objections to the product and dreams of these clients in possessing an ever beautiful and elegant dresses as seen in movies and on celebrities. I then produced a Canvas from the whole series of interviews, thus generating a huge surprise on the part of those involved, since the data that we had previously in hand, no longer represented who we thought. The result could not be otherwise. Through new media using educational videos, our client had an expressive organic increase in search for purchases and the exponential increase in the engagement of his audience with his brand.
|
[
7215,
14406,
143,
10522,
29,
10458,
4800,
112,
15538,
29,
8979,
19661,
18675,
36384,
38131,
47736,
7540,
122,
27460,
125,
6344,
38131,
19757,
30,
19232,
19364,
19816,
20542,
38275,
40163,
50560,
31487,
18675,
22869,
30,
122,
50745,
50560,
31705,
48172,
30966,
42323,
38131,
20375,
45528,
20375,
40389,
42535,
30,
47736,
25372,
45074,
38131,
4413,
50745,
19623,
19284,
30,
49717,
45345,
37235,
125,
379,
17019,
22869,
20288,
48005,
38275,
38131,
38645,
13488,
30,
38131,
43886,
122,
25641,
125,
136,
50783,
41670,
49717,
18744,
47736,
33751,
30,
32952,
38255,
47756,
43891,
28802,
47954,
47860,
33261,
47756,
30,
34279,
33108,
49912,
32952,
36306,
379,
30,
7176,
50912,
18675,
40095,
38131,
25570,
19816,
106,
46893,
106,
34868,
30,
30525,
47736,
47330,
20655,
136,
50560,
31705,
23735,
49616,
50912,
44807,
30,
19816,
22999,
47671,
36542,
379,
16951,
22869,
47797,
50483,
48172,
30,
47257,
19757,
28472,
42673,
47407,
38654,
38131,
47756,
23748,
51325,
19816,
30,
35168,
47300,
19816,
43990,
43272,
45554,
48172,
34732,
46716,
30,
19757,
33040,
25413,
50912,
49717,
379,
29,
3032,
29,
17693,
47736,
46489,
50560,
35936,
48172,
41554,
34159,
41663,
19757,
30,
28747,
43078,
48172,
34862,
50783,
38645,
48735,
20655,
50483,
136,
30,
50709,
31726,
50483,
35654,
30212,
136,
50709,
50685,
32001,
29627,
19816,
32001,
30,
38005,
136,
19729,
38622,
27347,
379,
18402,
47736,
48318,
38343,
38131,
30,
47736,
23354,
19816,
48191,
38131,
37366,
47407,
136,
50560,
44393,
790,
23367,
30,
38131,
47725,
40163,
38131,
43886,
122,
25641,
125,
48172,
50797,
47860,
50685,
50203,
47736,
30,
46253,
19816,
50560,
34134,
47766,
379,
16951,
28472,
47407,
34846,
30,
47736,
22881,
19816,
38346,
38131,
34686,
35479,
48172,
50709,
47736,
30,
43197,
31487,
48172,
44018,
136,
50933,
33481,
47756,
43413,
379,
29,
9448,
112,
3056,
30,
15931,
136,
47725,
50483,
34686,
33265,
379,
16535,
19816,
47736,
44272,
30,
30212,
18675,
45464,
50483,
45506,
8979,
31487,
37638,
29130,
30,
21207,
379,
18402,
47736,
25227,
143,
42425,
38131,
28747,
25570,
136,
50560,
30,
32783,
47736,
35876,
38005,
48172,
47736,
41043,
19816,
27452,
38131,
30,
47848,
23367,
33108,
40377,
19757,
28821,
21164,
19816,
27967,
30,
27460,
20375,
44357,
33108,
37219,
19816,
38255,
22759,
379,
30,
8979,
47797,
41037,
18675,
4566,
30525,
47736,
50786,
44533,
38131,
30,
34141,
136,
48027,
30887,
18675,
32530,
46939,
38255,
47736,
39173,
38131,
30,
47951,
34319,
136,
45019,
47736,
25570,
47725,
50560,
31487,
40817,
33108,
30,
31537,
136,
37724,
35641,
42992,
50783,
50560,
47956,
379,
30,
16951,
43267,
24914,
37829,
21124,
38628,
379,
17040,
37641,
36306,
30,
49766,
27821,
50108,
136,
38645,
23354,
31487,
19757,
29248,
30,
38506,
33259,
33108,
44272,
30212,
41509,
19816,
47736,
30,
29219,
33259,
33108,
47736,
28334,
38131,
32001,
20655,
30,
50912,
32001,
21875,
379,
29
] |
[
true,
true,
true,
false,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,834 |
REFLECTION – VISUALIZATION
CHALLENGE
I am a member of the planning and development team of a new start-up project of the organization I work in, where me and my group were trying to devise a plan how to incorporate the concept of a cloud kitchen (which is very new in my country) in the food delivery sector. Since this is an untapped industry and a very new concept to people, a well-researched and well thought plan was required. As a team we decided to take a design thinking approach rather than an analytical one.
TOOL SELECTION
Although our team used multiple design thinking tools, one very vital tool that we used throughout the entire planning and developing process was visualisation. We took the help of visual thinking and visual aids not only to identify and achieve a shared understanding of a problem; but also to generate different ideas, to pitch our ideas to the stake holders and also to review our idea and prototypes from the customers.
TOOL APPLICATION
In our initial stage of planning, we had to decide on our consumer base and area – for that we used visualisation tool to divide the city into multiple segments by drawing a rough map, and circling areas within the map which we thought would be suitable for our service. This allowed us to decide which areas to target for now and how to expand in the future.
We also used visual aids like pictures and drawings to decide on our menus and choice of cuisine alongside some analytical data. In the planning process, visualization was most useful in deciding the name and logo of the cloud kitchen service.
When it came to pitching our final plan to the stake holders, we again made valuable use of visualization (figures, drawing, writing down numbers, key points) to explain out our ideas, purposes, prospects, and also the financials – this helped us explain the pitch a lot more easily while being able to hold the attention of our stakeholders for much longer.
INSIGHT
By using visualization it was possible to get a lot more out of our minds, thus really bringing out our creativities and ultimately accelerating the entire planning process. This helped everyone have a better understanding and work through co-creation. It also helped us to successfully pitch our plan and seal the deals.
APPROACH
Since our team has already used several design thinking tools, I feel we can use a better use of mind maps to really wrap everything together – it will also help to understand and present the entire idea better. And specially through incorporating different tools together we can really come up with the best solutions and ideas.
|
[
14091,
53794,
17763,
29,
4289,
29,
8979,
19661,
18675,
36384,
38131,
47736,
40006,
19816,
26394,
47407,
38131,
18675,
37641,
46021,
143,
49616,
41145,
38131,
47736,
30,
38527,
8979,
51013,
33108,
136,
50735,
36247,
19816,
37366,
31358,
50685,
48773,
48172,
26425,
18675,
39986,
32234,
48172,
33248,
30,
47736,
24120,
38131,
18675,
23441,
34830,
122,
50745,
34389,
50038,
37641,
33108,
37366,
24967,
125,
33108,
47736,
30179,
25992,
44317,
379,
30,
15828,
47927,
34389,
19757,
49564,
33399,
19816,
18675,
50038,
37641,
24120,
48172,
39478,
136,
18675,
50667,
143,
43081,
19816,
50667,
30,
47956,
39986,
50483,
43046,
379,
3168,
18675,
47407,
50560,
25713,
48172,
47257,
18675,
26238,
47899,
20129,
41893,
47714,
30,
19757,
19787,
38275,
379,
29,
16676,
15006,
29,
2815,
38645,
47407,
49733,
37281,
26238,
47899,
48264,
136,
38275,
50038,
50262,
48249,
47725,
50560,
49733,
30,
48006,
47736,
28472,
40006,
19816,
26391,
40988,
50483,
50217,
379,
18238,
48246,
47736,
31843,
38131,
30,
50213,
47899,
19816,
50213,
19446,
37829,
38300,
48172,
32788,
19816,
18938,
18675,
44668,
49169,
38131,
18675,
30,
40942,
2136,
22214,
19626,
48172,
30884,
26571,
32749,
136,
48172,
39938,
38645,
32749,
48172,
47736,
45953,
32050,
19816,
19626,
48172,
30,
43413,
38645,
32732,
19816,
41322,
30525,
47736,
25418,
379,
29,
16676,
2301,
29,
9285,
38645,
33598,
45924,
38131,
40006,
136,
50560,
31487,
48172,
25712,
38255,
38645,
24497,
21073,
19816,
20237,
53794,
30212,
47725,
50560,
30,
49733,
50217,
48249,
48172,
27179,
47736,
23230,
34159,
37281,
44369,
22241,
27435,
18675,
43710,
36021,
136,
19816,
30,
23193,
20239,
50927,
47736,
36021,
50745,
50560,
47956,
51125,
21124,
46765,
30212,
38645,
44549,
379,
17019,
19588,
30,
49717,
48172,
25712,
50745,
20239,
48172,
47330,
30212,
37898,
19816,
32234,
48172,
29056,
33108,
47736,
30702,
379,
29,
18238,
19626,
49733,
50213,
19446,
35385,
39852,
19816,
27438,
48172,
25712,
38255,
38645,
36454,
19816,
23098,
38131,
25310,
30,
19607,
45494,
19787,
25570,
379,
9285,
47736,
40006,
40988,
136,
50228,
50483,
37135,
49736,
33108,
30,
25718,
47736,
37414,
19816,
35621,
38131,
47736,
23441,
34830,
44549,
379,
29,
18325,
34434,
22364,
48172,
39942,
38645,
29810,
39986,
48172,
47736,
45953,
32050,
136,
50560,
19349,
35814,
49862,
49728,
38131,
30,
50228,
122,
29778,
136,
27435,
136,
51169,
27356,
37937,
136,
34752,
40172,
125,
48172,
29171,
38654,
38645,
32749,
136,
30,
41531,
136,
41275,
136,
19816,
19626,
47736,
29834,
53794,
47927,
31845,
49717,
29171,
47736,
39938,
18675,
35689,
37103,
27711,
30,
50753,
21246,
18724,
48172,
32047,
47736,
20609,
38131,
38645,
45960,
30212,
37235,
35641,
379,
29,
9075,
29,
4197,
49766,
50228,
34434,
50483,
40389,
48172,
30966,
18675,
35689,
37103,
38654,
38131,
38645,
36705,
136,
48027,
42023,
21981,
38654,
30,
38645,
25127,
19816,
48941,
18820,
47736,
28472,
40006,
40988,
379,
17019,
31845,
28831,
30,
31705,
18675,
21361,
49169,
19816,
51013,
48005,
23477,
143,
25119,
379,
9685,
19626,
31845,
49717,
48172,
46700,
39938,
30,
38645,
39986,
19816,
44261,
47736,
25648,
379,
29,
2310,
29,
15828,
38645,
47407,
31672,
19623,
49733,
44609,
26238,
47899,
48264,
136,
8979,
29662,
50560,
22391,
49728,
18675,
21361,
49728,
38131,
30,
36689,
36049,
48172,
42023,
51144,
28836,
48191,
53794,
34434,
50840,
19626,
31843,
48172,
49164,
19816,
40732,
47736,
30,
28472,
32732,
21361,
379,
2897,
45664,
48005,
33251,
26571,
48264,
48191,
50560,
22391,
42023,
30,
23735,
49616,
50912,
47736,
21345,
45471,
19816,
32749,
379,
29
] |
[
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,835 |
The challenge
I work in an industrial organization which is divided into two divisions, operation and maintenance. The challenge was to keep a generator always full and avoid fuel shortage. Since there were many such incidents. The task requires certain equipment to transfer the cartridge for the refilling. The maintenance workers were asked by the operation division to do this task since they have certified employees to operate the equipment.
Selection
After investigations And applying the projective technique(pinwheel)it turned out that the task actually belongs to the operation workers but they avoided it because they feel they are not appreciated for the extra work and it has no weight in their performance.
Application
After a long Discussion, the management has decided to give some of the operators A qualifying training and certificate to operate the equipment and grant a day off for the required documentation so they can feel competent. And consider the certificate in their performance rating to reflect the extra work in their bonus. And grant a day off after passing the renewal performance test to keep them engaged and encouraged. Since then the generator is always full, the Operation workers were happy to carry on the task and the maintenance are able to focus on their own tasks.
Insight
Usually such an issue will be solved by disciplinary actions and forcing them to do the task which causes unproductive workers in an unhealthy working environment.
|
[
16951,
22869,
29,
8979,
51013,
33108,
19757,
33393,
38527,
50745,
34389,
27180,
34159,
48876,
27191,
136,
38360,
19816,
35871,
379,
16951,
30,
22869,
50483,
48172,
34732,
18675,
30895,
19657,
30600,
19816,
20806,
30582,
44796,
379,
15828,
47819,
50685,
36019,
46716,
30,
33179,
379,
16951,
47345,
43055,
22824,
28583,
48172,
48483,
47736,
22594,
30212,
47736,
42438,
379,
16951,
30,
35871,
51031,
50685,
20396,
22241,
47736,
38360,
27188,
48172,
27214,
47927,
47345,
45019,
47860,
31705,
22833,
30,
28161,
48172,
38356,
47736,
28583,
379,
29,
15538,
29,
2636,
34273,
2897,
20085,
47736,
41153,
47465,
48827,
38654,
47725,
47736,
47345,
19038,
30,
21279,
48172,
47736,
38360,
51031,
22214,
47860,
20810,
34434,
21173,
47860,
29662,
47860,
20234,
37829,
20109,
30212,
47736,
30,
29286,
51013,
19816,
34434,
31672,
37724,
50649,
33108,
47756,
39533,
379,
29,
3032,
29,
2636,
18675,
35635,
6383,
136,
47736,
35937,
31672,
25713,
48172,
31012,
45494,
38131,
47736,
38369,
2145,
41600,
48447,
30,
19816,
22829,
48172,
38356,
47736,
28583,
19816,
31204,
18675,
25606,
38141,
30212,
47736,
43046,
27234,
45345,
47860,
30,
22391,
29662,
23942,
379,
2897,
24386,
47736,
22829,
33108,
47756,
39533,
41898,
48172,
42451,
47736,
29286,
51013,
33108,
30,
47756,
21710,
379,
2897,
31204,
18675,
25606,
38141,
19330,
39252,
47736,
42852,
39533,
47671,
48172,
34732,
47766,
28332,
19816,
30,
28251,
379,
15828,
47797,
47736,
30895,
34389,
19657,
30600,
136,
47736,
12614,
51031,
50685,
31615,
48172,
22575,
38255,
47736,
30,
47345,
19816,
47736,
35871,
20234,
18724,
48172,
30126,
38255,
47756,
38910,
47352,
379,
29,
9448,
29,
17697,
46716,
19757,
34419,
50840,
21124,
45481,
22241,
26800,
18997,
19816,
30228,
47766,
48172,
27214,
47736,
47345,
50745,
22723,
30,
49471,
51031,
33108,
19757,
49302,
51043,
28529,
379,
29
] |
[
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,836 |
Example Reflection: Mind mapping
Challenge and selection
I am using mind mapping as to tool to solve a problem facing my farmers. Hear in this report the root
problem, I am going to address is the pricing for the yield which they produced. Because of the market
fluctuations farmers are not getting paid enough for the product they are selling in the market just
because of mad market the value of the product is decreased way more than the actual value. The main
objective is to educate the farmers according to the market conditions
Application
We started focusing on problems faced by the farmers from very early stage to reaching the market at
so we decided to segment the problem in chunks and try to identify the problems in every stage so
segmented entire problem into four stages, after identifying the problems we tried to figure out , are
there any best practices to mitigate the problems. We involved the students from diverse fields to
gather information from their field of studies and try to implement them at ground level. The students
from agricultural department gave information about the best seeds to use for the good yield, and the
students from the business schools gave the demand and supply requirements of that particular product
Whatever the data we are getting is just the bookish knowledge after getting the data our team try to
observe the differences between the theoretical and the ground level executional differences and tryb
to figure where the execution part is going wrong
Insights and approach
We done a pilot program in a small village where the market and the production of product is in the
same place so that it will me easy for us to find the difference of what we know, and what’s really
happening we figured many issues in all the segments like there is no demand for one product in that
area but its supply is high so its value got decreased but for the same product there is lot of demand in
other market areas but the problem is farmers are not keeping Track of the market values they need to
be educated to reach out for the better market places and one more buzzing concern is that the cost for
the transportation of the product to the other markets if individual farmer is trying to send the product
to the other markets he need to spend more money for transport so we tried to group the farmers so
that the cost of transport will be reduced to the individuals
|
[
7215,
14406,
2131,
11598,
36034,
29,
4800,
19816,
44395,
29,
8979,
19661,
49766,
36689,
36034,
20375,
48172,
48249,
48172,
45480,
18675,
40942,
29417,
37366,
29535,
379,
8697,
33108,
47927,
42960,
47736,
43683,
29,
40942,
136,
8979,
19661,
31096,
48172,
19097,
34389,
47736,
40837,
30212,
47736,
51260,
50745,
47860,
41037,
379,
3685,
38131,
47736,
36082,
29,
30074,
29535,
20234,
37829,
30977,
39006,
28398,
30212,
47736,
41043,
47860,
20234,
44423,
33108,
47736,
36082,
34686,
29,
21173,
38131,
35813,
36082,
47736,
49868,
38131,
47736,
41043,
34389,
25776,
50549,
37103,
47714,
47736,
19033,
49868,
379,
16951,
35856,
29,
38006,
34389,
48172,
27814,
47736,
29535,
18889,
48172,
47736,
36082,
24198,
29,
3032,
29,
18238,
46025,
30131,
38255,
40958,
29393,
22241,
47736,
29535,
30525,
50038,
27684,
45924,
48172,
41939,
47736,
36082,
20542,
29,
45345,
50560,
25713,
48172,
44362,
47736,
40942,
33108,
23158,
19816,
48769,
48172,
32788,
47736,
40958,
33108,
28827,
45924,
45345,
29,
44367,
28472,
40942,
34159,
30381,
45929,
136,
19330,
32789,
47736,
40958,
50560,
48663,
48172,
29776,
38654,
136,
20234,
29,
47819,
19973,
21345,
40519,
48172,
36877,
47736,
40958,
379,
18238,
34319,
47736,
46486,
30525,
27159,
29757,
48172,
29,
30825,
33508,
30525,
47756,
29753,
38131,
46489,
19816,
48769,
48172,
33001,
47766,
20542,
31347,
35268,
379,
16951,
46486,
29,
30525,
19422,
26114,
30838,
33508,
18744,
47736,
21345,
44341,
48172,
49728,
30212,
47736,
31108,
51260,
136,
19816,
47736,
29,
46486,
30525,
47736,
22188,
44137,
30838,
47736,
26002,
19816,
46878,
43051,
38131,
47725,
39213,
41043,
29,
18314,
47736,
25570,
50560,
20234,
30977,
34389,
34686,
47736,
21718,
34868,
19330,
30977,
47736,
25570,
38645,
47407,
48769,
48172,
29,
38042,
47736,
26567,
21370,
47736,
47805,
19816,
47736,
31347,
35268,
28981,
26567,
19816,
48771,
29,
48172,
29776,
50735,
47736,
28980,
39173,
34389,
31096,
51175,
29,
9456,
19816,
20129,
29,
18238,
27290,
18675,
39892,
41114,
33108,
18675,
45258,
50134,
50735,
47736,
36082,
19816,
47736,
41052,
38131,
41043,
34389,
33108,
47736,
29,
43922,
39964,
30,
45345,
47725,
34434,
50840,
36247,
27719,
30212,
49717,
48172,
29838,
47736,
26566,
38131,
50709,
50560,
34862,
136,
19816,
50709,
53806,
42023,
29,
31604,
50560,
29777,
36019,
34424,
33108,
30,
19547,
47736,
44369,
35385,
47819,
34389,
37724,
26002,
30212,
38275,
41043,
33108,
47725,
29,
20237,
22214,
34470,
46878,
34389,
31933,
45345,
34470,
49868,
31124,
25776,
22214,
30212,
47736,
43922,
41043,
47819,
34389,
35689,
38131,
26002,
33108,
29,
38622,
36082,
20239,
22214,
47736,
40942,
34389,
29535,
20234,
37829,
34735,
17203,
38131,
47736,
36082,
49872,
30,
47860,
37530,
48172,
29,
21124,
27815,
48172,
41932,
38654,
30212,
47736,
21361,
36082,
39972,
19816,
38275,
37103,
22238,
24140,
34389,
47725,
47736,
24883,
30212,
29,
47736,
48548,
38131,
47736,
41043,
48172,
47736,
38622,
36099,
32816,
33357,
29534,
34389,
48773,
48172,
44448,
47736,
41043,
29,
48172,
47736,
38622,
36099,
31726,
37530,
48172,
45727,
37103,
37028,
30212,
48546,
45345,
50560,
48663,
48172,
31358,
47736,
29535,
30,
45345,
29,
47725,
47736,
24883,
38131,
48546,
50840,
21124,
42375,
48172,
47736,
33370,
29
] |
[
true,
false,
true,
true,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,838 |
Work flow automation - Mind Mapping: Company X is large enterprise manufacturing engineered plastic piping & automation solutions founded in 1800, HQ in Switzerland, company was expanding their operations & sales office globally over 30+ countries, with localised production of piping systems. They were pioneering in piping, due to digitalization markets they were expanding new products meeting customer needs. Challenge As they were managing several projects simultaneously, the communication between HQ & regional sales team along with other issues work flow, logistics, governance & compliance, was not managed in a structured process, we ended in product claims, certification issues & delayed delivery. Selection Mind mapping, we used mind mapping, a simple & straight forward tool, starting with a core problem in centre & overarching ideas branches off. It helps to clearly think how other items are interlinked to each other (raw materials <-> production <-> logistics <-> Sales forces, teams external & internal). Application We understood for internal team to work efficiently, tool should be easy to use, also visually powerful to capture the risk, work flow, create new business model. Diving deep in the mapping process, with tree map, we found the essential needs such as updated software capturing data points right from raw material till finish product. Also, substructures were important creating compliance/ certification based on end client required, which is to be done at regional offices. Comprising the whole, we could narrow down the central issue (enterprise software) implemented at all levels, right from operational, creating new business model, & also strategy. Operational tree would focus on process, quality, and audit New business model shall be focused on risk, compliance, controls & performance index Strategic focuses on management data points, digital transformation (new products), customer experience & journey mapping We implement an enterprise software cloud model from igrafx, creating a new work flow automation tool, with clear system of records, process analysis & simulation, followed business transformation, it’s quite impressive on performance, delivery over 40% up on sales & effective team management. Insight & Approach It was a massive learning for me & the team involved on mind mapping process, sometimes we need to reinforce the key problem, as in mind mapping frame work, the central business question is often misguided by other problems, once agreed on the central question as more software related & not hard ware/ production/ process related is the 1st step forward. From central question its always branches out, some problems are excluded based on
importance. Once the frame work has been created with list of essential & sub structures, it was flow of ideas narrowed to the problem. The team could get a visual picture at every stage of the TREE, which is a simple straight forward for everyone to understand & contribute to problem solving. The share insight is more valuable, saves time, next time I would use mind mapping with other mapping strategies like concept mapping to analyse product related key problems. As it helps to be implemented at any stage of projects. I am clearly impressed on what this tool of mind mapping can deliver, a simple fun exercise with lot of problem solving options.
|
[
18437,
30058,
20747,
143,
11598,
11194,
2131,
35,
5261,
18483,
34389,
35003,
28448,
36015,
28347,
40025,
39930,
112,
20747,
30,
45471,
30372,
33108,
996,
136,
8540,
33108,
16523,
136,
23883,
50483,
29059,
47756,
38366,
112,
30,
43891,
38166,
31051,
38756,
1485,
128,
24966,
136,
50912,
35563,
41052,
38131,
39930,
47182,
379,
16997,
30,
50685,
39923,
33108,
39930,
136,
27559,
48172,
26629,
36099,
47860,
50685,
29059,
37641,
41064,
30,
36357,
25413,
37546,
379,
37,
4800,
30,
3168,
47860,
50685,
35950,
44609,
41156,
45017,
136,
47736,
23847,
21370,
8540,
112,
30,
42549,
43891,
47407,
19605,
50912,
38622,
34424,
51013,
30058,
136,
35619,
136,
31133,
112,
24003,
136,
30,
50483,
37829,
35936,
33108,
18675,
46460,
40988,
136,
50560,
28278,
33108,
41043,
23249,
136,
22831,
34424,
112,
30,
25928,
25992,
379,
37,
15538,
33,
11598,
36034,
136,
50560,
49733,
36689,
36034,
136,
18675,
44986,
112,
46318,
30349,
48249,
136,
46030,
50912,
18675,
30,
24804,
40942,
33108,
22800,
112,
38766,
32749,
21871,
38141,
379,
9685,
31857,
48172,
23329,
47890,
32234,
38622,
30,
34450,
20234,
34035,
48172,
27669,
38622,
122,
41920,
36181,
2139,
143,
2141,
41052,
2139,
143,
2141,
35619,
2139,
143,
2141,
15260,
30,
30226,
136,
47422,
29271,
112,
34049,
125,
379,
37,
3032,
30,
18238,
49179,
30212,
34049,
47407,
48172,
51013,
27867,
136,
48249,
44820,
21124,
27719,
48172,
49728,
136,
19626,
50246,
30,
40482,
48172,
22499,
47736,
43573,
136,
51013,
30058,
136,
25110,
37641,
22188,
36940,
379,
6435,
25809,
33108,
47736,
30,
36034,
40988,
136,
50912,
48609,
36021,
136,
50560,
30367,
47736,
28686,
37546,
46716,
20375,
49627,
45411,
30,
22502,
25570,
40172,
43539,
30525,
41920,
36171,
48071,
29860,
41043,
379,
2807,
136,
46655,
50685,
30,
33040,
25117,
24004,
22831,
21077,
38255,
28263,
23354,
43046,
136,
50745,
34389,
48172,
21124,
30,
27290,
20542,
42549,
38171,
379,
5321,
47736,
50786,
136,
50560,
24914,
37447,
27356,
47736,
22790,
34419,
30,
122,
28448,
45411,
125,
33007,
20542,
19547,
35272,
136,
43539,
30525,
38361,
136,
25117,
37641,
30,
22188,
36940,
136,
112,
19626,
46353,
379,
35,
12615,
48609,
51125,
30126,
38255,
40988,
136,
41606,
136,
19816,
20674,
33,
12213,
22188,
36940,
44647,
21124,
30129,
38255,
43573,
136,
24003,
136,
24649,
112,
39533,
33324,
30,
16291,
30130,
38255,
35937,
25570,
40172,
136,
26624,
48492,
122,
37641,
41064,
125,
136,
30,
25413,
29125,
112,
34615,
36034,
35,
18238,
33001,
19757,
28448,
45411,
23441,
36940,
30525,
32836,
136,
25117,
18675,
37641,
51013,
30058,
30,
20747,
48249,
136,
50912,
23321,
47167,
38131,
42260,
136,
40988,
19781,
112,
45011,
136,
30158,
30,
22188,
48492,
136,
34434,
53806,
41718,
33073,
38255,
39533,
136,
25992,
38756,
1649,
111,
49616,
38255,
30,
43891,
112,
27850,
47407,
35937,
379,
37,
9448,
112,
3056,
35,
9685,
50483,
18675,
36147,
35152,
30212,
36247,
112,
47736,
47407,
34319,
38255,
36689,
36034,
40988,
136,
45510,
30,
50560,
37530,
48172,
42623,
47736,
34752,
40942,
136,
20375,
33108,
36689,
36034,
30414,
51013,
136,
47736,
22790,
22188,
30,
41663,
34389,
38198,
36813,
22241,
38622,
40958,
136,
38267,
19411,
38255,
47736,
22790,
41663,
20375,
30,
37103,
45411,
42673,
112,
37829,
31624,
50452,
41053,
40988,
42673,
34389,
47736,
1111,
46134,
30349,
379,
30,
7913,
22790,
41663,
34470,
19657,
21871,
38654,
136,
45494,
40958,
20234,
28956,
21077,
38255,
29,
33038,
379,
12586,
47736,
30414,
51013,
31672,
21197,
25112,
50912,
35471,
38131,
28686,
112,
46537,
46462,
136,
34434,
30,
50483,
30058,
38131,
32749,
37449,
48172,
47736,
40942,
379,
16951,
47407,
24914,
30966,
18675,
50213,
39850,
20542,
28827,
30,
45924,
38131,
47736,
16698,
136,
50745,
34389,
18675,
44986,
46318,
30349,
30212,
28831,
48172,
49164,
112,
30,
24632,
48172,
40942,
45489,
379,
37,
16951,
44664,
33738,
34389,
37103,
49862,
136,
44006,
48078,
136,
37667,
48078,
8979,
51125,
49728,
36689,
36034,
50912,
30,
38622,
36034,
46345,
35385,
24120,
36034,
48172,
19777,
41043,
42673,
34752,
40958,
379,
3168,
30,
34434,
31857,
48172,
21124,
33007,
20542,
19973,
45924,
38131,
41156,
379,
8979,
19661,
23329,
33066,
38255,
50709,
47927,
48249,
30,
38131,
36689,
36034,
22391,
25980,
136,
18675,
44986,
30617,
29002,
50912,
35689,
38131,
40942,
45489,
38447,
379,
29
] |
[
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
false,
false,
true,
true,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
false,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,840 |
DESIGN THINKING REFLECTION
1. Challenge:
I work in a company, where most of the employees do not engage in the strategy and goals of the company. There are pdf files available to all about it, made by the leaders, and in anual results presentations the managers talk about it, applyied in their departament. But, in a recent employee research, we identify that the team is not feeling engaged and people do not understand how does this strategies applys in their daily activities. The challenge is to make employees feel engage in all levels, and more than that, make employees be driven by this strategies and goals in their daily jobs.
2. Selection:
Looking for engagement, I think the best is taking all levels of employees and even other stakeholders togheter in the design thinking process to identify best ways of working this theme. Because of that, we chose to do a workshop with mind mapping, exposing visually the data, using mind mapping in group activities (findding patters and themes) and them looking for insights and translating in design criterias. Mind mapping is an intuitive, criative and engaging process which helps to look for patterns and drive from the reality analisis to the new ideas.
3. Application:
Because of that we build a workshop where we expose visually all strategies concepts, the company goals, the employees research, and some data about our employees profiles. We invited the managers, the analysts, the specialists, and some outside guests, as some loyal customers (which know more the company) and some supliers. We made an exposure with the data and ask the participants to make a tour, observing and maken sticknotes. We explianed that we want to extract meaning from data. Then we divide the audience in groups, where they discuss the best sticknotes chosen by each one of them. After that we ask them to look for patterns and themes, to look for connections, and answer the question “So what?”.
4. Insight:
At first, people were unsure about the unusual design thinking process, because in our company we are used to formal meetings for discussion. But after a while they were actually feeling confortable and were doing energic discussions about their point of views. At some groups, there was an insight that employees do not know how to apply strategy in their daily jobs and do not engage because they do not really understand the strategy and goals, and also because they do not
know how the strategy was born, and why this is the strategy. There were some ideas about turning the strategy more visual or even doing a book with a story telling costumized for each employee profile, according to their background (finance, marketing, human resources…). The tool itself make people engaged in the problem, which surprised me. Because I did not think they would engage so fast. I really believe that design thinking could help us in many problem solving.
5. Approach:
I think the mind mapping and workshop was a good idea to engage people, but next time I would think better about which stakeholders invite. It was good to listen to all levels and profiles, but for example, the costumers were outsider stakeholders who could bring different perspectives, but the suppliers could not contribute so much because they did not know the company so well (which is an other challenge case).
The good thing was that we could approach diferente perspectives and understand better the questions and the problem, which could lead us to a next phase where we could create best answers and ideas.
|
[
5830,
16642,
14091,
29,
695,
379,
4800,
2131,
29,
8979,
51013,
33108,
18675,
23883,
136,
50735,
37135,
38131,
47736,
28161,
27214,
37829,
28330,
33108,
47736,
46353,
30,
19816,
31085,
38131,
47736,
23883,
379,
16981,
20234,
39382,
29785,
20774,
48172,
19547,
18744,
34434,
136,
35814,
22241,
30,
47736,
35115,
136,
19816,
33108,
19965,
43272,
40736,
47736,
35947,
47276,
18744,
34434,
136,
30,
20084,
33108,
47756,
26105,
379,
4187,
136,
33108,
18675,
42137,
28160,
43078,
136,
50560,
32788,
30,
47725,
47736,
47407,
34389,
37829,
29663,
28332,
19816,
39478,
27214,
37829,
49164,
32234,
27243,
30,
47927,
46345,
20086,
33108,
47756,
25519,
19014,
379,
16951,
22869,
34389,
48172,
35884,
28161,
30,
29662,
28330,
33108,
19547,
35272,
136,
19816,
37103,
47714,
47725,
136,
35884,
28161,
21124,
27489,
22241,
47927,
30,
46345,
19816,
31085,
33108,
47756,
25519,
34567,
379,
29,
1125,
379,
15538,
2131,
29,
10773,
30212,
28334,
136,
8979,
47890,
47736,
21345,
34389,
47266,
19547,
35272,
38131,
28161,
19816,
30,
28802,
38622,
45960,
48199,
33108,
47736,
26238,
47899,
40988,
48172,
32788,
21345,
30,
50554,
38131,
51043,
47927,
47781,
379,
3685,
38131,
47725,
136,
50560,
23128,
48172,
27214,
18675,
51064,
50912,
30,
36689,
36034,
136,
29233,
50246,
47736,
25570,
136,
49766,
36689,
36034,
33108,
31358,
19014,
30,
122,
29840,
39330,
19816,
47784,
125,
19816,
47766,
35654,
30212,
33743,
19816,
48518,
33108,
30,
26238,
25194,
379,
11598,
36034,
34389,
19757,
34220,
136,
25166,
19816,
28339,
40988,
30,
50745,
31857,
48172,
35651,
30212,
39327,
19816,
27487,
30525,
47736,
42010,
19764,
48172,
47736,
37641,
30,
32749,
379,
29,
1411,
379,
3032,
2131,
29,
3685,
38131,
47725,
50560,
22093,
18675,
51064,
50735,
50560,
29230,
50246,
19547,
46345,
30,
24126,
136,
47736,
23883,
31085,
136,
47736,
28161,
43078,
136,
19816,
45494,
25570,
18744,
38645,
30,
28161,
41095,
379,
18238,
34297,
47736,
35947,
136,
47736,
19785,
136,
47736,
45655,
136,
19816,
30,
45494,
38722,
31414,
136,
20375,
45494,
35728,
25418,
122,
50745,
34862,
37103,
47736,
23883,
125,
30,
19816,
45494,
46861,
379,
18238,
35814,
19757,
29237,
50912,
47736,
25570,
19816,
20394,
47736,
39195,
30,
48172,
35884,
18675,
48343,
136,
38047,
19816,
35887,
46166,
379,
18238,
29190,
47725,
50560,
50440,
48172,
30,
29288,
36259,
30525,
25570,
379,
35,
16969,
50560,
27179,
47736,
20655,
33108,
31366,
136,
50735,
47860,
26886,
47736,
21345,
46166,
30,
23130,
22241,
27669,
38275,
38131,
47766,
379,
2636,
47725,
50560,
20394,
47766,
48172,
35651,
30212,
39327,
19816,
30,
47784,
136,
48172,
35651,
30212,
24331,
136,
19816,
19911,
47736,
41663,
53810,
15931,
50709,
2142,
53811,
379,
29,
1597,
379,
9448,
2131,
29,
3248,
29894,
136,
39478,
50685,
49555,
18744,
47736,
49589,
26238,
47899,
40988,
136,
21173,
30,
33108,
38645,
23883,
50560,
20234,
49733,
48172,
30287,
36361,
30212,
26890,
379,
4187,
19330,
18675,
50753,
30,
47860,
50685,
19038,
29663,
24276,
19816,
50685,
27252,
28310,
26891,
18744,
30,
47756,
40163,
38131,
50122,
379,
3248,
45494,
31366,
136,
47819,
50483,
19757,
33738,
47725,
28161,
27214,
37829,
30,
34862,
32234,
48172,
20083,
46353,
33108,
47756,
25519,
34567,
19816,
27214,
37829,
28330,
21173,
47860,
30,
27214,
37829,
42023,
49164,
47736,
46353,
19816,
31085,
136,
19816,
19626,
21173,
47860,
27214,
37829,
29,
34862,
32234,
47736,
46353,
50483,
21765,
136,
19816,
50802,
47927,
34389,
47736,
46353,
379,
16981,
50685,
45494,
30,
32749,
18744,
48828,
47736,
46353,
37103,
50213,
38457,
28802,
27252,
18675,
21712,
50912,
18675,
46282,
30,
47553,
24899,
30212,
27669,
28160,
41094,
136,
18889,
48172,
47756,
20906,
30,
122,
29827,
136,
36093,
136,
32535,
43177,
53836,
125,
379,
33,
16951,
48249,
34474,
35884,
39478,
28332,
33108,
47736,
40942,
136,
50745,
46940,
36247,
379,
30,
3685,
8979,
26531,
37829,
47890,
47860,
51125,
28330,
45345,
29558,
379,
8979,
42023,
21259,
47725,
26238,
30,
47899,
24914,
31843,
49717,
33108,
36019,
40942,
45489,
379,
29,
1715,
379,
3056,
2131,
29,
8979,
47890,
47736,
36689,
36034,
19816,
51064,
50483,
18675,
31108,
32732,
48172,
28330,
39478,
136,
22214,
30,
37667,
48078,
8979,
51125,
47890,
21361,
18744,
50745,
45960,
34296,
379,
9685,
50483,
31108,
48172,
30,
35474,
48172,
19547,
35272,
19816,
41095,
136,
22214,
30212,
28896,
136,
47736,
24897,
50685,
38723,
30,
45960,
50783,
24914,
21979,
26571,
39671,
136,
22214,
47736,
46875,
24914,
37829,
30,
24632,
45345,
37235,
21173,
47860,
26531,
37829,
34862,
47736,
23883,
45345,
50667,
122,
50745,
34389,
19757,
30,
38622,
22869,
22605,
125,
379,
29,
16951,
31108,
47885,
50483,
47725,
50560,
24914,
20129,
26556,
39671,
19816,
30,
49164,
21361,
47736,
41678,
19816,
47736,
40942,
136,
50745,
24914,
35109,
49717,
48172,
18675,
37667,
30,
39737,
50735,
50560,
24914,
25110,
21345,
19915,
19816,
32749,
379,
29
] |
[
true,
true,
false,
false,
false,
true,
false,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
false,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
false,
false,
false,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,841 |
Reflection - Personas
Challenge
In the company (insurance, 7000 employees) where I work, digitization will massively change the jobs of many employees (especially in the claims-department). The content of jobs will change, tasks will partially or completely disappear, and certain job profiles will emerge. As part of the strategy work, I had to work on the area of skills management and future skills. The questions I was asked were: What skills do our employees have today? What skills will we need in the future? And how do we develop our employees? That was my starting point.
Selection
I decided to work with the instrument personas and created - together with a team - personas for various job profiles.
We observed (journey mapping - as we heard in week 1) and interviewed the employees in their current roles and then created personas. For example, Anna, who today had administrative tasks as a clerk. We gave Anna a face (using visualization), showed what her everyday life looked like, which IT programs she used, what she did, what thoughts/hopes/fears she had. With this we were able to cover the "What is" step.
In a second step, we worked out Anna's future role. She then worked at the customer interface and took customer concerns directly. The administrative tasks were handled directly by the IT system. We described the new skills Anna would use in her work, what her future daily routine might look like, and what she thinks and feels about the new situation. In other words, the "what if" step.
Insights
This approach helped us later with the workshop participants to understand the reality of the employees better and more holistically. We felt the employees better and perceived them much more as people than as abstract workers. The discussions became more concrete and the approaches to solutions went much further than the ideas we had before when we simply asked the question "what skills will employees need in the future?" I was absolutely blown away by the energy in the workshop and the results. Instead of just looking at the issue from the company's perspective and assuming that Anna is afraid of losing her job, suddenly completely different thought patterns emerged. What would we have to do to make Anna feel like this change is great and she finally has time to take care of customers. Really doing value and meaningful work instead of boring data entry? These other thought patterns were new to this line of questioning. Classically, many and unanimously thought of fear & job loss.
Working with personas has absolutely worked for me and I will certainly use this again. It is true that it took a massive amount of time to observe and create. But the quality and creativity of the solutions was absolutely worth it.
Approach:
I would certainly use this tool again in a similar starting situation. After this training, I would try to include analytical data - if available - in addition to the interviews and observations. In this case, evaluations from HR would certainly have been available. I am thinking of length of service, education level or fluctuation. This improvement would certainly have been a good addition.
On a personal level, my finding is that I (as a facilitator) have to be open to solutions and concentrate on the process. Sometimes I found myself getting into solution mode with the team. And that wasn’t my role.
Using personas was a great experience and I am very happy with the results.
|
[
14406,
143,
13279,
29,
4800,
29,
9285,
47736,
23883,
122,
33866,
136,
1936,
28161,
125,
50735,
8979,
51013,
136,
26639,
50840,
36148,
22903,
47736,
34567,
30,
38131,
36019,
28161,
122,
28668,
33108,
47736,
23249,
143,
26114,
125,
379,
16951,
24548,
38131,
34567,
50840,
22903,
136,
47352,
50840,
30,
39190,
38457,
23988,
26758,
136,
19816,
22824,
34563,
41095,
50840,
28070,
379,
3168,
39173,
38131,
47736,
46353,
51013,
136,
8979,
30,
31487,
48172,
51013,
38255,
47736,
20237,
38131,
45145,
35937,
19816,
30702,
45145,
379,
16951,
41678,
8979,
50483,
20396,
50685,
2131,
30,
18305,
45145,
27214,
38645,
28161,
31705,
48181,
2142,
18305,
45145,
50840,
50560,
37530,
33108,
47736,
30702,
2142,
2897,
32234,
27214,
50560,
30,
26383,
38645,
28161,
2142,
16946,
50483,
37366,
46030,
40163,
379,
29,
15538,
29,
8979,
25713,
48172,
51013,
50912,
47736,
33850,
39645,
19816,
25112,
143,
48191,
50912,
18675,
47407,
143,
39645,
30212,
30,
49912,
34563,
41095,
379,
29,
18238,
38043,
122,
34615,
36034,
143,
20375,
50560,
31776,
33108,
50624,
695,
125,
19816,
34134,
47736,
28161,
33108,
47756,
30,
25372,
43654,
19816,
47797,
25112,
39645,
379,
7788,
28896,
136,
2947,
136,
50783,
48181,
31487,
19150,
47352,
20375,
18675,
30,
23335,
379,
18238,
30838,
2947,
18675,
29388,
122,
49766,
50228,
125,
136,
44838,
50709,
31873,
28829,
35330,
35652,
35385,
136,
50745,
9136,
30,
41127,
44697,
49733,
136,
50709,
44697,
26531,
136,
50709,
47963,
537,
32153,
537,
29627,
44697,
31487,
379,
18402,
47927,
50560,
50685,
18724,
48172,
30,
25020,
47736,
106,
18305,
34389,
106,
46134,
379,
29,
9285,
18675,
44298,
46134,
136,
50560,
51028,
38654,
2947,
120,
30702,
43648,
379,
15694,
47797,
51028,
20542,
47736,
25413,
34008,
19816,
30,
48246,
25413,
24143,
26724,
379,
16951,
19150,
47352,
50685,
31559,
26724,
22241,
47736,
9136,
47167,
379,
18238,
30,
26211,
47736,
37641,
45145,
2947,
51125,
49728,
33108,
31873,
51013,
136,
50709,
31873,
30702,
25519,
43734,
36641,
35651,
35385,
136,
30,
19816,
50709,
44697,
47908,
19816,
29665,
18744,
47736,
37641,
45074,
379,
9285,
38622,
51006,
136,
47736,
106,
50709,
32816,
106,
46134,
379,
29,
9456,
29,
17019,
20129,
31845,
49717,
35025,
50912,
47736,
51064,
39195,
48172,
49164,
47736,
42010,
38131,
47736,
30,
28161,
21361,
19816,
37103,
32065,
379,
18238,
29680,
47736,
28161,
21361,
19816,
39499,
47766,
37235,
30,
37103,
20375,
39478,
47714,
20375,
18779,
51031,
379,
16951,
26891,
21172,
37103,
24171,
19816,
47736,
20139,
30,
48172,
45471,
50683,
37235,
30676,
47714,
47736,
32749,
50560,
31487,
21207,
50730,
50560,
45004,
20396,
47736,
41663,
30,
106,
50709,
45145,
50840,
28161,
37530,
33108,
47736,
30702,
2142,
106,
8979,
50483,
18764,
21622,
20833,
22241,
47736,
28320,
33108,
47736,
30,
51064,
19816,
47736,
43272,
379,
9485,
38131,
34686,
35654,
20542,
47736,
34419,
30525,
47736,
23883,
120,
39668,
19816,
30,
20504,
47725,
2947,
34389,
19324,
38131,
35684,
31873,
34563,
136,
46722,
23988,
26571,
47956,
39327,
30,
28071,
379,
18305,
51125,
50560,
31705,
48172,
27214,
48172,
35884,
2947,
29662,
35385,
47927,
22903,
34389,
31269,
19816,
44697,
29824,
31672,
30,
48078,
48172,
47257,
22525,
38131,
25418,
379,
14305,
27252,
49868,
19816,
36261,
51013,
33812,
38131,
21764,
25570,
28504,
2142,
30,
16992,
38622,
47956,
39327,
50685,
37641,
48172,
47927,
35424,
38131,
41675,
379,
5037,
136,
36019,
19816,
30,
48979,
47956,
38131,
29621,
112,
34563,
35685,
379,
29,
18445,
50912,
39645,
31672,
18764,
51028,
30212,
36247,
19816,
8979,
50840,
22825,
49728,
47927,
19349,
379,
9685,
34389,
48735,
47725,
30,
34434,
48246,
18675,
36147,
19736,
38131,
48078,
48172,
38042,
19816,
25110,
379,
4187,
47736,
41606,
19816,
25128,
38131,
47736,
30,
45471,
50483,
18764,
51115,
34434,
379,
29,
3056,
2131,
29,
8979,
51125,
22825,
49728,
47927,
48249,
19349,
33108,
18675,
44976,
46030,
45074,
379,
2636,
47927,
48447,
136,
8979,
51125,
48769,
48172,
30,
33197,
19787,
25570,
143,
32816,
20774,
143,
33108,
19088,
48172,
47736,
34141,
19816,
38040,
379,
9285,
47927,
22605,
136,
30,
28787,
30525,
8541,
51125,
22825,
31705,
21197,
20774,
379,
8979,
19661,
47899,
38131,
35228,
38131,
44549,
136,
30,
27818,
35268,
38457,
30073,
379,
17019,
33085,
51125,
22825,
31705,
21197,
18675,
31108,
19088,
379,
29,
12581,
18675,
39631,
35268,
136,
37366,
29843,
34389,
47725,
8979,
122,
20375,
18675,
29413,
125,
31705,
48172,
21124,
38337,
48172,
45471,
19816,
24111,
30,
38255,
47736,
40988,
379,
15992,
8979,
30367,
37373,
30977,
34159,
45464,
36938,
50912,
47736,
47407,
379,
2897,
47725,
50483,
37974,
30,
37366,
43648,
379,
29,
17693,
39645,
50483,
18675,
31269,
29125,
19816,
8979,
19661,
50038,
31615,
50912,
47736,
43272,
379,
29
] |
[
true,
true,
false,
false,
false,
false,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
false,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
true,
false,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
false,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,842 |
Visualization
Challenge & Selection
The first tool I used was the tool of Visualization, or Visual Thinking, to achieve a shared understanding of a problem space among a diverse group of stakeholders before attempting to identify and define possible solutions to the problem. I use this approach often with our customers, who are government agencies working to apply technology innovations to modernize their mission or the delivery of their services to their customer, which may be U.S. citizens, businesses, and non- citizens. I have used the technique of using a straw man visualization of a problem domain with a set of questions or prompts for discussion to allow a diverse group of stakeholders to learn from each other in the process of defining the scope, boundaries, key elements, and relationships between elements to consider when identifying pain points and opportunities for improvements or solutions.
ApplicationI start the process by creating a straw man graphic of the problem domain. To develop the straw man graphic, I will draw from any existing material available to understand the environment. The existing material may be operational or procedural documents, training materials, marketing materials, GAO or other auditing reports. If materials are not available, then I conduct informal interviews with one-three of the stakeholders who serve as my main points of contact on the initiative.
If appropriate to the situation, I will borrow the concept to “front-stage/back-stage” from previous research, and discussed in David Gray’s book, “The Connected Company”. The front-stage/back- stage approach helps to reinforce the notion that every service – even an internal service – has customers with whom the service provider interacts and internal processes that enable the organization to provide the service. The template I often start with also has a column on the left to identify Partners and Value Chain Providers and a column on the right to identify Oversight Organizations, such as Congress, GAO, labor unions, advocacy groups, and other entities that may add constraints to how the organization operates. The straw man graphic is simple, using simple shapes and icons available in Visio or on the Internet. If the front-stage/back-stage view doesn’t work, then I will create a different type of visual, either based on a high-level process flow with swim lanes for different stakeholders, or another format.
For the activity, I will divide the stakeholders into groups of 5-6 participants each representing a different organization or area of interest. Each group receives a poster-size copy of the straw man graphic that they can write on directly, or use sticky notes to make comments. I give them two- three questions to answer, such as: 1) What key elements are missing from the graphic? 2) What would you change about the graphic to make it more accurately reflect your problem space? 3) What key insights do you have about the relationships between the entities in your problem space? I give them approximately 20 minutes to discuss the questions and mark up the graphic. Then I have each group report out on their answers to those three questions while pointing to the mark-ups on their poster. As each group reports out, I record commonalities in the insights of each group, and then additional insights that come from the group discussion on an additional copy of the graphic.
After the session, I digitize each group’s poster as an artifact, create a view that combines the shared and new insights from the group discussion, and then create a revised graphic that incorporates their feedback and proposed changes that they agreed to as a group.
Insight & Approach
What I have learned from conducting this exercise with several groups is that while the graphic – especially the revised graphic that incorporates their feedback – is important for reinforcing their understanding of the problem they are working to solve, the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space. The graphic gives the diverse group of stakeholders a focal point for discussion that allows them to share their perspectives and develop insights into potential root causes of their problems. While they could create the graphic from a blank slate in a collaborative manner, starting with a straw man jump starts the conversation for them. They can quickly identify where they are in the graphic – or if they are missing – and can more quickly gain new insights about relationships between key entities instead of taking time to identify them. They can also identify variables in the problem space – that is, it helps them to identify what they don’t know, in what areas they need to obtain information or data to provide the values for the variables.
Since I discovered that the most valuable aspect is the shared insights and learning, next time I would use the visualization activity as a starting point for a series of design thinking activities. Then the revised graphic that incorporates their combined feedback can serve as a reference tool throughout the remainder of their work.
|
[
18008,
29,
4800,
112,
15538,
29,
16951,
29894,
48249,
8979,
49733,
50483,
47736,
48249,
38131,
18008,
136,
38457,
17995,
17010,
136,
48172,
18938,
18675,
44668,
30,
49169,
38131,
18675,
40942,
45595,
19729,
18675,
27159,
31358,
38131,
45960,
21207,
20596,
48172,
30,
32788,
19816,
25870,
40389,
45471,
48172,
47736,
40942,
379,
30,
8979,
49728,
47927,
20129,
38198,
50912,
38645,
25418,
136,
30,
50783,
20234,
31136,
19362,
51043,
48172,
20083,
47483,
33667,
48172,
36967,
47756,
36848,
30,
38457,
47736,
25992,
38131,
47756,
44560,
48172,
47756,
25413,
136,
50745,
36236,
21124,
17410,
23227,
136,
22192,
136,
19816,
37760,
23227,
379,
30,
8979,
31705,
49733,
47736,
47464,
38131,
49766,
18675,
46359,
35930,
50228,
38131,
18675,
40942,
27263,
50912,
18675,
30,
44581,
38131,
41678,
38457,
41198,
30212,
26890,
48172,
19583,
18675,
27159,
31358,
38131,
45960,
48172,
35145,
30525,
30,
27669,
38622,
33108,
47736,
40988,
38131,
25876,
47736,
44165,
136,
21807,
136,
34752,
27973,
136,
19816,
42683,
30,
21370,
27973,
48172,
24386,
50730,
32789,
39008,
40172,
19816,
38395,
30212,
33088,
38457,
30,
45471,
379,
29,
3037,
46021,
47736,
40988,
22241,
25117,
18675,
46359,
35930,
31218,
38131,
47736,
40942,
27263,
379,
30,
17108,
26383,
30,
47736,
46359,
35930,
31218,
136,
8979,
50840,
27428,
30525,
19973,
29041,
36171,
20774,
48172,
49164,
47736,
30,
28529,
379,
30,
16951,
29041,
36171,
36236,
21124,
38361,
38457,
40976,
27239,
136,
48447,
36181,
136,
30,
36093,
36181,
136,
7991,
38457,
38622,
20678,
42966,
379,
30,
9194,
36181,
20234,
37829,
20774,
136,
47797,
8979,
24206,
30,
33501,
34141,
50912,
38275,
143,
47983,
38131,
47736,
45960,
50783,
44544,
20375,
37366,
35856,
40172,
38131,
24514,
38255,
30,
47736,
33609,
379,
29,
9194,
20154,
48172,
47736,
45074,
136,
8979,
50840,
21768,
47736,
24120,
48172,
53810,
30530,
143,
45924,
537,
20893,
143,
45924,
53811,
30525,
40816,
30,
43078,
136,
19816,
26887,
33108,
6006,
8381,
53806,
21712,
136,
53810,
16951,
5401,
5261,
53811,
379,
30,
16951,
30530,
143,
45924,
537,
20894,
45924,
20129,
31857,
48172,
42623,
47736,
37870,
47725,
28827,
44549,
53794,
28802,
19757,
34049,
44549,
53794,
31672,
30,
25418,
50912,
50797,
47736,
44549,
41351,
33961,
19816,
34049,
40997,
47725,
28198,
47736,
30,
38527,
48172,
41347,
47736,
44549,
379,
30,
16951,
47571,
8979,
38198,
46021,
50912,
19626,
31672,
18675,
23710,
38255,
47736,
35189,
48172,
30,
32788,
13129,
19816,
17824,
4786,
13863,
19816,
18675,
23710,
38255,
47736,
43539,
48172,
32788,
12745,
30,
12670,
136,
46716,
20375,
5397,
136,
7991,
136,
34909,
49350,
136,
19251,
31366,
136,
19816,
38622,
28475,
47725,
36236,
30,
19075,
24455,
48172,
32234,
47736,
38527,
38358,
379,
30,
16951,
46359,
35930,
31218,
34389,
44986,
136,
49766,
44986,
30,
44658,
19816,
32729,
20774,
33108,
17984,
38457,
38255,
47736,
9557,
379,
30,
9194,
47736,
30530,
143,
45924,
537,
20893,
143,
45924,
50111,
27243,
37974,
30,
51013,
136,
47797,
8979,
50840,
25110,
18675,
26571,
48885,
38131,
50213,
136,
27909,
21077,
38255,
18675,
31933,
143,
35268,
40988,
30058,
50912,
47050,
30,
34990,
30212,
26571,
45960,
136,
38457,
19905,
30299,
379,
29,
7788,
47736,
19018,
136,
8979,
50840,
27179,
47736,
45960,
34159,
31366,
38131,
1715,
143,
1829,
39195,
27669,
42994,
18675,
30,
26571,
38527,
38457,
20237,
38131,
33999,
379,
30,
6748,
31358,
42135,
18675,
40405,
143,
45089,
24790,
38131,
47736,
46359,
35930,
30,
31218,
47725,
47860,
22391,
51164,
38255,
26724,
136,
38457,
49728,
46168,
37846,
48172,
35884,
23786,
379,
30,
8979,
31012,
47766,
48878,
47983,
41678,
48172,
19911,
136,
46716,
20375,
2131,
695,
125,
18305,
34752,
27973,
20234,
36846,
30525,
47736,
31218,
2142,
30,
1125,
125,
18305,
30,
51125,
51273,
22903,
18744,
47736,
31218,
48172,
35884,
34434,
37103,
18922,
42451,
51280,
40942,
45595,
2142,
30,
1411,
125,
30,
18305,
34752,
33743,
27214,
51273,
31705,
18744,
47736,
42683,
21370,
47736,
28475,
33108,
51280,
40942,
45595,
2142,
35,
8979,
31012,
47766,
20173,
1203,
36763,
48172,
26886,
47736,
41678,
19816,
36074,
49616,
47736,
31218,
379,
30,
16969,
8979,
31705,
30,
27669,
31358,
42960,
38654,
38255,
47756,
19915,
48172,
47951,
47983,
41678,
50753,
40169,
48172,
47736,
36074,
143,
49668,
38255,
30,
47756,
40405,
379,
30,
3168,
27669,
31358,
42966,
38654,
136,
8979,
42253,
23821,
33108,
47736,
33743,
38131,
27669,
31358,
136,
19816,
30,
47797,
19089,
33743,
47725,
23735,
30525,
47736,
31358,
26890,
38255,
19757,
19089,
24790,
38131,
47736,
31218,
379,
29,
2636,
47736,
44576,
136,
8979,
26640,
27669,
31358,
53806,
40405,
20375,
19757,
20355,
136,
25110,
18675,
50111,
47725,
23729,
47736,
44668,
30,
19816,
37641,
33743,
30525,
47736,
31358,
26890,
136,
19816,
47797,
25110,
18675,
43423,
31218,
47725,
33250,
30,
47756,
29654,
19816,
41241,
22915,
47725,
47860,
19411,
48172,
20375,
18675,
31358,
379,
29,
9448,
112,
3056,
29,
18305,
8979,
31705,
35147,
30525,
24208,
47927,
29002,
50912,
44609,
31366,
34389,
47725,
50753,
47736,
31218,
53794,
30,
28668,
47736,
43423,
31218,
47725,
33250,
47756,
29654,
53794,
34389,
33040,
30212,
42628,
47756,
30,
49169,
38131,
47736,
40942,
47860,
20234,
51043,
48172,
45480,
136,
47736,
37103,
49862,
20405,
38131,
47736,
19018,
34389,
30,
47736,
44668,
33743,
19816,
44668,
35152,
47725,
38102,
50753,
47860,
20234,
51043,
48172,
25870,
47756,
40942,
30,
45595,
379,
30,
16951,
31218,
31020,
47736,
27159,
31358,
38131,
45960,
18675,
30123,
40163,
30212,
26890,
47725,
19590,
30,
47766,
48172,
44664,
47756,
39671,
19816,
26383,
33743,
34159,
40442,
43683,
22723,
38131,
47756,
40958,
379,
33,
18336,
47860,
24914,
25110,
47736,
31218,
30525,
18675,
21553,
45184,
33108,
18675,
23613,
35990,
136,
46030,
50912,
18675,
30,
46359,
35930,
34663,
46035,
47736,
24678,
30212,
47766,
379,
16997,
22391,
41701,
32788,
50735,
47860,
20234,
33108,
47736,
30,
31218,
53794,
38457,
32816,
47860,
20234,
36846,
53794,
19816,
22391,
37103,
41701,
30731,
37641,
33743,
18744,
42683,
30,
21370,
34752,
28475,
33812,
38131,
47266,
48078,
48172,
32788,
47766,
379,
30,
16997,
22391,
19626,
32788,
49896,
33108,
47736,
30,
40942,
45595,
53794,
47725,
34389,
136,
34434,
31857,
47766,
48172,
32788,
50709,
47860,
27214,
37974,
34862,
136,
33108,
50709,
20239,
47860,
37530,
48172,
30,
38064,
33508,
38457,
25570,
48172,
41347,
47736,
49872,
30212,
47736,
49896,
379,
29,
15828,
8979,
26858,
47725,
47736,
37135,
49862,
20405,
34389,
47736,
44668,
33743,
19816,
35152,
136,
37667,
48078,
8979,
30,
51125,
49728,
47736,
50228,
19018,
20375,
18675,
46030,
40163,
30212,
18675,
44533,
38131,
26238,
47899,
19014,
379,
16969,
30,
47736,
43423,
31218,
47725,
33250,
47756,
23728,
29654,
22391,
44544,
20375,
18675,
42421,
48249,
30,
48006,
47736,
42770,
38131,
47756,
51013,
379,
29
] |
[
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
false,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
false,
false,
true,
false,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
false,
false,
false,
false,
false,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,844 |
Challenge & Selection
The objective of the study is to analyze the variables that influence the development of Peru, highlighting the interrelationships that exist and noting aspects that are sometimes not very intuitive.
I selected the Mind Mapping Tool because I think it allows me to organize and associate ideas and focus on the target. Likewise, I can graphically account the relationships between them and how they influence each other.
Application
Then the list of variables identified by the team, the same as arise from brainstorming and consultation with experts on the subject shown.
Lack of a State Policy
Deficient Tax Policy
State Corruption
Investment in Infrastructure and Research and Development
Technological development
Primary Economy Exporting
Wealth Distribution
Lack of structural reforms
Deficient Legal Structure
Poor Educational Level
Poor Access to the Health System
Lack of innovation
Values and National Identity
With the Mind Mapping Tool has managed to distinguish relationships between these variables:
Insight & Approach
What I have learned using this tool is that in the group there may be various contributions that we probably would not have imagined from trying to do the work alone.
The multidisciplinary work tries to discover the solution to the problem from different angles and points of view. One can even visualize the relationships that exist between these variables and as an influence on others.
|
[
4800,
112,
15538,
29,
16951,
38006,
38131,
47736,
46496,
34389,
48172,
19793,
47736,
49896,
47725,
33476,
47736,
26394,
38131,
30,
13289,
136,
31944,
47736,
34097,
47725,
29035,
19816,
37869,
20406,
47725,
20234,
45510,
30,
37829,
50038,
34220,
379,
29,
8979,
44393,
47736,
11598,
11194,
17149,
21173,
8979,
47890,
34434,
19590,
36247,
48172,
38536,
19816,
20486,
30,
32749,
19816,
30126,
38255,
47736,
47330,
379,
10648,
136,
8979,
22391,
31220,
18891,
47736,
42683,
30,
21370,
47766,
19816,
32234,
47860,
33476,
27669,
38622,
379,
29,
3032,
29,
16969,
47736,
35471,
38131,
49896,
32783,
22241,
47736,
47407,
136,
47736,
43922,
20375,
20260,
30525,
21857,
30,
19816,
24482,
50912,
29160,
38255,
47736,
46571,
44845,
379,
29,
53882,
30,
10383,
38131,
18675,
16173,
13499,
29,
53882,
30,
6076,
16808,
13499,
29,
53882,
30,
16173,
5583,
29,
53882,
30,
9612,
33108,
9398,
19816,
14592,
19816,
6239,
29,
53882,
30,
16839,
26394,
29,
53882,
30,
13697,
6791,
7306,
29,
53882,
30,
18243,
6419,
29,
53882,
30,
10383,
38131,
46454,
42481,
29,
53882,
30,
6076,
10555,
16323,
29,
53882,
30,
13524,
6825,
10601,
29,
53882,
30,
13524,
2437,
48172,
47736,
8691,
16544,
29,
53882,
30,
10383,
38131,
33664,
29,
53882,
30,
17826,
19816,
12123,
9188,
29,
18402,
47736,
11598,
11194,
17149,
31672,
35936,
48172,
27098,
42683,
21370,
47848,
30,
49896,
2131,
29,
9448,
112,
3056,
29,
18305,
8979,
31705,
35147,
49766,
47927,
48249,
34389,
47725,
33108,
47736,
31358,
47819,
36236,
21124,
49912,
30,
24638,
47725,
50560,
40931,
51125,
37829,
31705,
32889,
30525,
48773,
48172,
27214,
47736,
51013,
30,
19604,
379,
29,
16951,
37265,
51013,
48665,
48172,
26856,
47736,
45464,
48172,
47736,
40942,
30525,
26571,
30,
19851,
19816,
40172,
38131,
50111,
379,
12588,
22391,
28802,
50237,
47736,
42683,
47725,
29035,
21370,
30,
47848,
49896,
19816,
20375,
19757,
33476,
38255,
38623,
379,
29
] |
[
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
false,
false,
true,
false,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
false,
false,
true,
false,
true,
true,
false,
false,
true,
false,
true,
false,
false,
true,
false,
true,
true,
true,
false,
false,
true,
false,
true,
true,
false,
false,
true,
false,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
false,
false,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,845 |
A Wasted Story..... The Challenge I want to start by reflecting that many of the choices I have made on my projects in the past have unwittingly involved the use of design thinking tools. This one example below outlines a project I worked on a few years ago and serves as a wonderful reflection on what more could have been achieved with the design thinking knowledge I now have. So the story starts here... I was contracted to assist in the development of a community based program to reduce the production of waste by local residents. The program was intended to target behaviours with the aim being to result in a reduction of the communities overall reliance on non renewable resources. My role was to interact with the community and client to design some parameters around what the program could incorporate and how it might operate. Without any knowledge of design thinking, I commenced tackling this wicked problem by reframing the question as to how might we encourage residents to reduce their consumption of non renewable resources through a community based program. The certainties I had around this project from the outset were (amongst others):
1. I had at hand a group of experts in the waste, water management, and climate change fields that
were prepared to offer their time to the project.
2. I had great knowledge about the community (including through surveys, existing forums and
established community groups).
3. There was virtually no budget for engaging any other stakeholders
With this knowledge and known constraints a critical challenge was how best to engage with the community. For this, I employed the use of storytelling to garner interest in the project, develop design criteria and generate ideas. Tool Selection & Application According to Daniel Pink "Story is just as integral to the human experience as design... Stories amuse; facts illuminate. Stories divert; facts reveal. Stories are for cover; facts are for real..."1. Storytelling can be used as a design research tool and for different purposes throughout a project. I chose to use the power of storytelling for this project in essence because I had access to some amazing experts who wanted to share their industry experiences with the customers. I also knew that I had to find a way to get people interested in the project at the offset. Without customer input, the program would never get traction. I was cognisant of the fact that storytelling has a role to play in creating empathy for the new future. I had to bring the customers along that journey and...I knew that storytelling could be done with minimal cost. So we kick started the process by staging a sequence of events that occurred looked something like this:
For a period of 2 weeks, the various experts were situated in public locations around the community at busy times to interact with the community. They were encouraged to talk non-technically about their real life experiences in the field, the things they had witnessed both positive and negative. They were provided with project cards that directed people to the project website and invited them to the “meet the expert” evening.
A “meet the expert” evening was organised where the community were invited to hear about the topics that interested them and were given the opportunity to provide feedback on; what criteria
1 Pink, Daniel H. A Whole New Mind: Why Right-brainers Will Rule the Future. New York, N.Y.: Riverhead, 2006.
were important to them for developing a community waste program, and what it needed to incorporate.
We then created a platform on the client’s website that provided a lot of baseline data about consumptive behaviours and the impact on the environment and society, but also provided graphically depictions of what life with less consumption might look like.
We hosted community stories on the site looking at local individuals and groups who had already started tackling this wicked problem in their own way.
We established a community forum and advisory group for talking about the complexities and barriers of doing things differently and held a conversation about what the possibilities might be
There were elements of the use of storytelling throughout this phase of the project that were successful. The use of experts and community members who were able to tell their real life stories helped to inspire involvement of other community members. Visual representations to help support the raw data and facts on the client’s website were creative tools that supported engagement. However the website did not attract the volume of traffic anticipated. Insight & Approach I think what surprised me more than anything was the communities desire to be involved. I had expected turnout for the events and forums, but not to the extent we saw. The major insight for me was this: that we got to know the audience (our community) better through the storytelling approach. I had intended the storytelling to engage but in fact it did so much more. As the community got more comfortable along the journey they we were more prepared to offer up their personal experiences, involve themselves in conversations and importantly invest in the outcome. In essence what the story telling did was inspire people to act. Although storytelling was invaluable in this process, in hindsight I can see that the application of storytelling could have been used more broadly throughout the entire design process. Certainly using some of the community member’s stories in a more proactive way, rather only on the website, would have been useful. The use of storyboards on the web based platform could also have provided another visual cue for the community to engage. I also think the storytelling could have be better utilised at the beginning of the process to inform the definition of the problem. The community were not involved in this process; the client had already determined from the outset what the problem was. Had the community been involved in the formulation of the problem perhaps a common understanding would have been established upfront and paved the way for a more constructive outcome. One lost opportunity and a major learning for me was in relation to the expert evening. Whilst it was useful in terms of garnering support for the project, the evening could have been extended to incorporate visualisation and mind mapping exercises. This would have further refined the design criteria and perhaps led to some more innovative ideas for program development. I think we got part of the first stage of the project right, we did a great job on the storytelling, we knew the audience, we had a clear sequence of events and people wanted to get involved. I just feel that if we had employed some of those additional tools in the design thinking toolkit, then who knows what magic we may have arrived at. For those who may be curious this is how this story finishes...... The community forum and advisory group lead the development of the final design criteria for the waste program. They selected a safe “tried and tested” program that other local communities had already implemented. The selected program was trialled it for 8 weeks, it ran for a further two years and has since been shelved.
|
[
2145,
18215,
16260,
386,
38,
16951,
4800,
35,
8979,
50440,
48172,
46021,
22241,
42455,
47725,
36019,
38131,
47736,
23099,
8979,
31705,
35814,
38255,
37366,
41156,
33108,
47736,
39266,
31705,
49611,
30,
34319,
47736,
49728,
38131,
26238,
47899,
48264,
379,
17019,
38275,
28896,
21281,
38695,
18675,
41145,
8979,
51028,
38255,
18675,
29718,
51247,
30,
19402,
19816,
44548,
20375,
18675,
50981,
42456,
38255,
50709,
37103,
24914,
31705,
21197,
18941,
50912,
47736,
26238,
47899,
30,
34868,
8979,
37898,
31705,
379,
35,
15931,
47736,
46282,
46035,
31881,
384,
35,
8979,
50483,
24603,
48172,
20476,
33108,
47736,
26394,
38131,
18675,
23863,
21077,
41114,
48172,
42373,
47736,
41052,
38131,
30,
50500,
22241,
35561,
43126,
379,
16951,
41114,
50483,
33918,
48172,
47330,
21239,
50912,
47736,
19451,
21246,
48172,
43267,
33108,
18675,
30,
42378,
38131,
47736,
23862,
38763,
42727,
38255,
37759,
42850,
43177,
379,
11933,
43648,
50483,
48172,
33949,
50912,
47736,
30,
23863,
19816,
23354,
48172,
26238,
45494,
39132,
20290,
50709,
47736,
41114,
24914,
33248,
19816,
32234,
34434,
30,
36641,
38356,
379,
18406,
19973,
34868,
38131,
26238,
47899,
136,
8979,
23774,
47224,
47927,
50806,
40942,
22241,
30,
42493,
47736,
41663,
20375,
48172,
32234,
36641,
50560,
28250,
43126,
48172,
42373,
47756,
24510,
38131,
37759,
30,
42850,
43177,
48005,
18675,
23863,
21077,
41114,
379,
37,
16951,
22826,
8979,
31487,
20290,
47927,
41145,
30525,
47736,
38721,
50685,
122,
19730,
38623,
126,
29,
695,
379,
8979,
31487,
20542,
31537,
18675,
31358,
38131,
29160,
33108,
47736,
50500,
136,
50523,
35937,
136,
19816,
23374,
22903,
29757,
47725,
29,
50685,
40689,
48172,
38154,
47756,
48078,
48172,
47736,
41145,
379,
29,
1125,
379,
8979,
31487,
31269,
34868,
18744,
47736,
23863,
122,
33201,
48005,
46962,
136,
29041,
30348,
19816,
29,
28693,
23863,
31366,
125,
379,
29,
1411,
379,
16981,
50483,
50166,
37724,
22077,
30212,
28339,
19973,
38622,
45960,
29,
18402,
47927,
34868,
19816,
34877,
24455,
18675,
25202,
22869,
50483,
32234,
21345,
48172,
28330,
50912,
47736,
23863,
379,
30,
7788,
47927,
136,
8979,
28159,
47736,
49728,
38131,
46304,
48172,
30799,
33999,
33108,
47736,
41145,
136,
26383,
26238,
25192,
19816,
30,
30884,
32749,
379,
35,
17149,
15538,
112,
3032,
35,
2452,
48172,
5961,
13394,
106,
16260,
34389,
34686,
20375,
33890,
48172,
47736,
32535,
29125,
20375,
26238,
384,
16254,
19752,
2136,
29434,
30,
32852,
379,
30,
16254,
27172,
2136,
29434,
43388,
379,
30,
16254,
20234,
30212,
25020,
2136,
29434,
20234,
30212,
41989,
384,
107,
379,
35,
16274,
22391,
21124,
49733,
20375,
18675,
26238,
43078,
48249,
19816,
30212,
26571,
41531,
48006,
18675,
41145,
379,
8979,
23128,
48172,
30,
49728,
47736,
40477,
38131,
46304,
30212,
47927,
41145,
33108,
28683,
21173,
8979,
31487,
18841,
48172,
45494,
19679,
29160,
50783,
30,
50441,
48172,
44664,
47756,
33399,
29132,
50912,
47736,
25418,
379,
8979,
19626,
34846,
47725,
8979,
31487,
48172,
29838,
18675,
50549,
48172,
30966,
30,
39478,
34001,
33108,
47736,
41145,
20542,
47736,
38184,
379,
18406,
25413,
33692,
136,
47736,
41114,
51125,
37638,
30966,
48399,
379,
30,
8979,
50483,
23560,
38131,
47736,
29419,
47725,
46304,
31672,
18675,
43648,
48172,
40045,
33108,
25117,
28127,
30212,
47736,
37641,
30702,
379,
8979,
31487,
48172,
30,
21979,
47736,
25418,
19605,
47725,
34615,
19816,
384,
8979,
34846,
47725,
46304,
24914,
21124,
27290,
50912,
36727,
24883,
379,
38,
15931,
50560,
34772,
46025,
47736,
40988,
22241,
45935,
18675,
44510,
38131,
28809,
47725,
38098,
35652,
45506,
35385,
47927,
2131,
29,
53882,
30,
7788,
18675,
39558,
38131,
1125,
50639,
136,
47736,
49912,
29160,
50685,
45072,
33108,
41437,
35579,
20290,
47736,
23863,
30,
20542,
22212,
48105,
48172,
33949,
50912,
47736,
23863,
379,
16997,
50685,
28251,
48172,
47276,
37759,
143,
47457,
18744,
30,
47756,
41989,
35330,
29132,
33108,
47736,
29753,
136,
47736,
47886,
47860,
31487,
50944,
21781,
40362,
19816,
37556,
379,
16997,
30,
50685,
41348,
50912,
41145,
22524,
47725,
26712,
39478,
48172,
47736,
41145,
50607,
19816,
34297,
47766,
48172,
47736,
30,
53810,
36355,
47736,
29154,
53811,
28803,
379,
29,
53882,
30,
2145,
53810,
36355,
47736,
29154,
53811,
28803,
50483,
38516,
50735,
47736,
23863,
50685,
34297,
48172,
31775,
18744,
47736,
30,
48289,
47725,
34001,
47766,
19816,
50685,
31016,
47736,
38397,
48172,
41347,
29654,
38255,
2136,
50709,
25192,
29,
695,
13394,
136,
5961,
8480,
2145,
18350,
12213,
11598,
2131,
18353,
14744,
143,
21852,
18370,
14892,
47736,
7966,
379,
12213,
18574,
136,
11957,
2131,
14768,
136,
1223,
379,
29,
50685,
33040,
48172,
47766,
30212,
26391,
18675,
23863,
50500,
41114,
136,
19816,
50709,
34434,
37534,
48172,
30,
33248,
379,
29,
53882,
30,
18238,
47797,
25112,
18675,
40035,
38255,
47736,
23354,
53806,
50607,
47725,
41348,
18675,
35689,
38131,
21080,
25570,
18744,
30,
24512,
21239,
19816,
47736,
32952,
38255,
47736,
28529,
19816,
45383,
136,
22214,
19626,
41348,
30,
31220,
26138,
38131,
50709,
35330,
50912,
35244,
24510,
36641,
35651,
35385,
379,
29,
53882,
30,
18238,
32191,
23863,
46269,
38255,
47736,
45054,
35654,
20542,
35561,
33370,
19816,
31366,
50783,
31487,
19623,
30,
46025,
47224,
47927,
50806,
40942,
33108,
47756,
38910,
50549,
379,
29,
53882,
30,
18238,
28693,
18675,
23863,
30347,
19816,
19249,
31358,
30212,
47281,
18744,
47736,
24000,
19816,
30,
21064,
38131,
27252,
47886,
26584,
19816,
31834,
18675,
24678,
18744,
50709,
47736,
40384,
36641,
21124,
29,
16981,
50685,
27973,
38131,
47736,
49728,
38131,
46304,
48006,
47927,
39737,
38131,
47736,
41145,
47725,
50685,
46699,
379,
16951,
30,
49728,
38131,
29160,
19816,
23863,
36387,
50783,
50685,
18724,
48172,
47549,
47756,
41989,
35330,
46269,
31845,
48172,
33782,
30,
34320,
38131,
38622,
23863,
36387,
379,
17995,
42988,
48172,
31843,
46883,
47736,
41920,
25570,
19816,
29434,
38255,
30,
47736,
23354,
53806,
50607,
50685,
25122,
48264,
47725,
46885,
28334,
379,
8912,
47736,
50607,
26531,
37829,
20624,
47736,
30,
50322,
38131,
48424,
19937,
379,
35,
9448,
112,
3056,
35,
8979,
47890,
50709,
46940,
36247,
37103,
47714,
19979,
50483,
47736,
23862,
26268,
48172,
21124,
34319,
379,
8979,
31487,
29087,
30,
48830,
30212,
47736,
28809,
19816,
30348,
136,
22214,
37829,
48172,
47736,
29267,
50560,
44016,
379,
16951,
35876,
33738,
30212,
36247,
50483,
47927,
2131,
47725,
50560,
30,
31124,
48172,
34862,
47736,
20655,
122,
38645,
23863,
125,
21361,
48005,
47736,
46304,
20129,
379,
8979,
31487,
33918,
47736,
30,
46304,
48172,
28330,
22214,
33108,
29419,
34434,
26531,
45345,
37235,
37103,
379,
3168,
47736,
23863,
31124,
37103,
23750,
19605,
47736,
30,
34615,
47860,
50560,
50685,
37103,
40689,
48172,
38154,
49616,
47756,
39631,
29132,
136,
34317,
47794,
33108,
30,
24683,
19816,
33043,
34264,
33108,
47736,
38664,
379,
38,
9285,
28683,
50709,
47736,
46282,
47553,
26531,
50483,
33782,
39478,
48172,
18989,
379,
35,
2815,
46304,
50483,
34236,
33108,
47927,
40988,
136,
33108,
31979,
8979,
22391,
44335,
47725,
47736,
20069,
38131,
46304,
30,
24914,
31705,
21197,
49733,
37103,
22007,
48006,
47736,
28472,
26238,
40988,
379,
4765,
49766,
45494,
38131,
47736,
30,
23863,
36384,
53806,
46269,
33108,
18675,
37103,
40923,
50549,
136,
41893,
38300,
38255,
47736,
50607,
136,
51125,
31705,
21197,
49736,
379,
30,
16951,
49728,
38131,
46291,
38255,
47736,
50589,
21077,
40035,
24914,
19626,
31705,
41348,
19905,
50213,
25306,
30212,
47736,
30,
23863,
48172,
28330,
379,
8979,
19626,
47890,
47736,
46304,
24914,
31705,
21124,
21361,
49784,
20542,
47736,
21222,
38131,
47736,
30,
40988,
48172,
33499,
47736,
25879,
38131,
47736,
40942,
379,
16951,
23863,
50685,
37829,
34319,
33108,
47927,
40988,
2136,
47736,
23354,
30,
31487,
19623,
26346,
30525,
47736,
38721,
50709,
47736,
40942,
50483,
379,
8575,
47736,
23863,
21197,
34319,
33108,
47736,
30,
30326,
38131,
47736,
40942,
39551,
18675,
23819,
49169,
51125,
31705,
21197,
28693,
49632,
19816,
30,
39340,
47736,
50549,
30212,
18675,
37103,
24468,
38664,
379,
35,
12588,
35687,
38397,
19816,
18675,
35876,
35152,
30212,
36247,
50483,
33108,
42678,
48172,
47736,
29154,
28803,
379,
30,
18337,
34434,
50483,
49736,
30,
33108,
47646,
38131,
30801,
46883,
30212,
47736,
41145,
136,
47736,
28803,
24914,
31705,
21197,
29258,
48172,
33248,
30,
50217,
19816,
36689,
36034,
29004,
379,
17019,
51125,
31705,
30676,
42441,
47736,
26238,
25192,
19816,
39551,
35183,
30,
48172,
45494,
37103,
33669,
32749,
30212,
41114,
26394,
379,
8979,
47890,
50560,
31124,
39173,
38131,
47736,
29894,
45924,
38131,
47736,
41145,
30,
43539,
136,
50560,
26531,
18675,
31269,
34563,
38255,
47736,
46304,
136,
50560,
34846,
47736,
20655,
136,
50560,
31487,
18675,
23321,
44510,
38131,
28809,
19816,
30,
39478,
50441,
48172,
30966,
34319,
379,
8979,
34686,
29662,
47725,
32816,
50560,
31487,
28159,
45494,
38131,
47951,
19089,
48264,
33108,
47736,
30,
26238,
47899,
48261,
136,
47797,
50783,
34881,
50709,
35821,
50560,
36236,
31705,
20316,
20542,
379,
35,
7788,
47951,
50783,
36236,
21124,
25365,
47927,
34389,
32234,
47927,
46282,
29862,
387,
35,
16951,
23863,
30347,
19816,
19249,
31358,
35109,
47736,
26394,
38131,
47736,
29810,
26238,
25192,
30212,
47736,
50500,
30,
41114,
379,
16997,
44393,
18675,
43859,
53810,
48663,
19816,
47676,
53811,
41114,
47725,
38622,
35561,
23862,
31487,
19623,
30,
33007,
379,
16951,
44393,
41114,
50483,
48635,
34434,
30212,
1987,
50639,
136,
34434,
41840,
30212,
18675,
30676,
48876,
51247,
19816,
31672,
45019,
30,
21197,
44726,
379,
29
] |
[
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
false,
true,
false,
true,
false,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
false,
false,
false,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
true,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,849 |
I choose Mind Mapping as a tool to implement my ideas Challenge: My company has a new product that needs to be brought to market, the challenge is that the product is somewhat similar to the existing products on the market. We need to show a distinctive side of the product so that users can see the difference and choose to use our products. Selection: I use mind maps to deploy ideas to address challenges. Because with my product, I think it has many accessible directions, many ideas can be deployed, using mind maps will help to have an overview to best understand the implementation of ideas. Application: I use mind maps to list all the factors that make a customer decide to buy my product. Together with my team, we get rid of our cognitive bias, working together to find the biggest reason why a customer decides to buy a product. From there, solve this big problem for the customer. Insight: By applying mind maps in design thinking, I realize that each idea has many different implementations and not always my idea is the best. The best idea is the one that is most relevant at the moment. Using mind maps, I realized that there are ideas that are actionable but also ideas that need to be fostered. Approach: I use Learning Launch to develop and reach out to ideas that the whole team has chosen. Testing will help us find out what the team has not thought about and then adjust the campaign in a more reasonable way.
|
[
8979,
23110,
11598,
11194,
20375,
18675,
48249,
48172,
33001,
37366,
32749,
35,
4800,
2131,
11933,
23883,
31672,
18675,
37641,
41043,
47725,
37546,
48172,
21124,
22033,
48172,
36082,
136,
47736,
30,
22869,
34389,
47725,
47736,
41043,
34389,
45514,
44976,
48172,
47736,
29041,
41064,
38255,
47736,
36082,
379,
30,
18238,
37530,
48172,
44831,
18675,
27095,
44895,
38131,
47736,
41043,
45345,
47725,
49750,
22391,
44335,
47736,
26566,
30,
19816,
23110,
48172,
49728,
38645,
41064,
379,
35,
15538,
2131,
8979,
49728,
36689,
36049,
48172,
26145,
32749,
48172,
19097,
22881,
379,
3685,
50912,
37366,
30,
41043,
136,
8979,
47890,
34434,
31672,
36019,
18846,
26718,
136,
36019,
32749,
22391,
21124,
26147,
136,
49766,
30,
36689,
36049,
50840,
31843,
48172,
31705,
19757,
38892,
48172,
21345,
49164,
47736,
33003,
38131,
30,
32749,
379,
35,
3032,
2131,
8979,
49728,
36689,
36049,
48172,
35471,
19547,
47736,
29430,
47725,
35884,
18675,
25413,
25712,
48172,
22225,
30,
37366,
41043,
379,
17116,
50912,
37366,
47407,
136,
50560,
30966,
43518,
38131,
38645,
23562,
21383,
136,
51043,
48191,
30,
48172,
29838,
47736,
21415,
42058,
50802,
18675,
25413,
25716,
48172,
22225,
18675,
41043,
379,
7913,
47819,
136,
45480,
30,
47927,
21411,
40942,
30212,
47736,
25413,
379,
35,
9448,
2131,
4197,
20085,
36689,
36049,
33108,
26238,
47899,
136,
8979,
42016,
47725,
27669,
32732,
31672,
36019,
30,
26571,
33005,
19816,
37829,
19657,
37366,
32732,
34389,
47736,
21345,
379,
16951,
21345,
32732,
34389,
47736,
38275,
30,
47725,
34389,
37135,
42720,
20542,
47736,
37013,
379,
17693,
36689,
36049,
136,
8979,
42017,
47725,
47819,
20234,
32749,
30,
47725,
20234,
18995,
22214,
19626,
32749,
47725,
37530,
48172,
21124,
30360,
379,
35,
3056,
2131,
8979,
49728,
10522,
10458,
48172,
26383,
19816,
41932,
38654,
48172,
32749,
47725,
47736,
50786,
47407,
30,
31672,
23130,
379,
16922,
50840,
31843,
49717,
29838,
38654,
50709,
47736,
47407,
31672,
37829,
47956,
18744,
19816,
47797,
30,
19135,
47736,
22369,
33108,
18675,
37103,
42061,
50549,
379,
29
] |
[
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,850 |
Reflection
Challenge & Selection
Visual Thinking or Visualization is the tool that I chose for this activity. This is because this type of strategy helps customers get a better understanding of the project. This is helpful especially if the customers do not have or only have little knowledge about the subject that we are discussing over. Moreover, visualization strategy helps to organize thoughts and improve the ability to think and communicate which will be beneficial for both me and the client. This will help in organizing thoughts which will produce better results.
Application
The visualization strategy is rather simple especially if you know the important things that you need to assess in order to make a great result. For the application, I want to start by making a straw man figure where different parts of its body also have different labels. Since I am an advertising design student, I want to label the parts that would help in advertising.
Of course, I want to include the thoughts and ideas of my clients thus I will also make them create a straw man figure and do the same activity. In this way, every idea of the relevant people in the project will be heard and possibly considered for the final outcome.
Insight & Approach
During this activity, I have learned a lot of things that would be beneficial to me and would definitely help me in my future career. This strategy the visualization is a simple yet extremely helpful activity that includes the clients as well so that I will know their ideas and thoughts. This would be very helpful to the creation process. This would help in organizing my thoughts when I make a project for future clients.
|
[
14406,
29,
4800,
112,
15538,
29,
17995,
17010,
38457,
18008,
34389,
47736,
48249,
47725,
8979,
23128,
30212,
47927,
19018,
379,
17019,
34389,
21173,
47927,
48885,
38131,
46353,
30,
31857,
25418,
30966,
18675,
21361,
49169,
38131,
47736,
41145,
379,
17019,
34389,
31850,
28668,
32816,
47736,
25418,
27214,
30,
37829,
31705,
38457,
38300,
31705,
35513,
34868,
18744,
47736,
46571,
47725,
50560,
20234,
26889,
38756,
379,
11813,
136,
30,
50228,
46353,
31857,
48172,
38536,
47963,
19816,
33082,
47736,
18721,
48172,
47890,
19816,
23842,
50745,
30,
50840,
21124,
21303,
30212,
21781,
36247,
19816,
47736,
23354,
379,
17019,
50840,
31843,
33108,
38541,
47963,
50745,
50840,
41036,
21361,
30,
43272,
379,
29,
3032,
29,
16951,
50228,
46353,
34389,
41893,
44986,
28668,
32816,
51273,
34862,
47736,
33040,
47886,
47725,
51273,
37530,
48172,
30,
20448,
33108,
38484,
48172,
35884,
18675,
31269,
43267,
379,
7788,
47736,
20069,
136,
8979,
50440,
48172,
46021,
22241,
35897,
18675,
46359,
35930,
29776,
30,
50735,
26571,
39233,
38131,
34470,
21665,
19626,
31705,
26571,
34907,
379,
15828,
8979,
19661,
19757,
19232,
26238,
46481,
136,
8979,
30,
50440,
48172,
34902,
47736,
39233,
47725,
51125,
31843,
33108,
19232,
379,
29,
12524,
24986,
136,
8979,
50440,
48172,
33197,
47736,
47963,
19816,
32749,
38131,
37366,
23367,
48027,
8979,
50840,
19626,
35884,
47766,
25110,
18675,
46359,
30,
35930,
29776,
19816,
27214,
47736,
43922,
19018,
379,
9285,
47927,
50549,
136,
28827,
32732,
38131,
47736,
42720,
39478,
33108,
47736,
41145,
50840,
21124,
30,
31776,
19816,
40392,
24394,
30212,
47736,
29810,
38664,
379,
29,
9448,
112,
3056,
29,
6595,
47927,
19018,
136,
8979,
31705,
35147,
18675,
35689,
38131,
47886,
47725,
51125,
21124,
21303,
48172,
36247,
19816,
51125,
25878,
31843,
30,
36247,
33108,
37366,
30702,
22529,
379,
17019,
46353,
47736,
50228,
34389,
18675,
44986,
51259,
29313,
31850,
19018,
47725,
30,
33199,
47736,
23367,
20375,
50667,
45345,
47725,
8979,
50840,
34862,
47756,
32749,
19816,
47963,
379,
17019,
51125,
21124,
50038,
31850,
48172,
47736,
30,
25119,
40988,
379,
17019,
51125,
31843,
33108,
38541,
37366,
47963,
50730,
8979,
35884,
18675,
41145,
30212,
30702,
23367,
379,
29
] |
[
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,853 |
Learning Launch Tool
Challenge
Sri Lanka is an agricultural country. Majority of the people in Central, North
Central, North Western and North provinces are farmers. They provide the rice, vegetables, fruits and all other crops to the whole country and also some of the harvest is imported too. But because of their low educational profiles and unawareness of using chemical fertilizers and insecticides, they provide insecure food for consuming. That creates long time health effects for consumers and also the farmers.
The stats show that most of the farmers around these agricultural areas are
suffering from kidney diseases. Although they are informed about the doses they don’t follow the instructions. So my challenge is to provide them the knowledge about using fertilizers and insecticides in a safe manner and also to persuade them to make use of organic fertilizers.
Selection
As a team, our university student researchers selected learning launch tool to
approach this problem. So we decided to have a two day workshop with farmers and their families. As a start we selected 100 families from Nuwara Eliya for this project. So as an experiment we decided to launch this workshop in an outdoor place few miles away from their area. We visited some of the families and described about the value of this project and to get attraction to this process we organized a competition on that workshop.
https://www.youtube.com/watch?v=r1A3yThBaiQ&t=11s
Application
We all planned not to give them advices as they usually had before, but to have
some interaction sessions with our fellows from the university and we had more visual things than instructing them. We showed them the stats and seriousness of this problem. On the first day we gave them some ideas about using organic fertilizers and doses when using insecticides and other chemical stuff. We explained the precautions they should take when crop dusting and showed videos and had a discussion session with a doctor about the health matters they have to face if the instructions are not followed. There were their family members too, so we explained their responsibility to help them for their new way of farming.
At the end of the day we informed about the competition we are going to held in
the next day. We explained the laws of this competition and also with some sponsorship we were able to give valuable prizes for the winners. At the meantime we interviewed some farmers too. The competition was to grow crops with carbonic fertilizers with the new techniques they came to know on the previous day. We were analyzing techniques and whether they are following the instructions. They had an urge to use the new learned techniques with low cost and more efficient.
Insight
So finally at the end of the sessions we got a feedbacks from the participants.
We analyzed those feedbacks and we realized that our approach was far more successful than we thought. Their feedbacks showed us that they were very happy during the time and they have gathered so many new things and technologies they never used before. So our target was successful.
Approach
So, we decided to continue our project all around the country. We got
appreciations from agricultural and health ministries too. They agreed to give their support for our future projects to hold them in a more successful and in a more compelling way. So learning launch tool helped us to get more information about the lives of the farmers and their thoughts. We were able to reach them and plant some ideas in their brain. After some time we are going back to analyze the success of our project. Design thinking helped us to approach this problem in a completely different way.
|
[
10522,
10458,
17149,
29,
4800,
29,
16118,
10416,
34389,
19757,
19422,
24967,
379,
11105,
38131,
47736,
39478,
33108,
4746,
136,
12302,
29,
4746,
136,
12302,
18295,
19816,
12302,
41359,
20234,
29535,
379,
16997,
41347,
47736,
43507,
136,
30,
49939,
136,
30560,
19816,
19547,
38622,
25223,
48172,
47736,
50786,
24967,
19816,
19626,
45494,
38131,
47736,
31667,
30,
34389,
33047,
48243,
379,
4187,
21173,
38131,
47756,
35712,
27821,
41095,
19816,
48998,
38131,
49766,
30,
23038,
29701,
19816,
33720,
136,
47860,
41347,
33722,
30179,
30212,
24506,
379,
16946,
30,
25115,
35635,
48078,
31767,
27859,
30212,
24500,
19816,
19626,
47736,
29535,
379,
29,
16951,
46074,
44831,
47725,
37135,
38131,
47736,
29535,
20290,
47848,
19422,
20239,
20234,
29,
46733,
30525,
34787,
26897,
379,
30,
2815,
47860,
20234,
33524,
18744,
47736,
27331,
47860,
27214,
37974,
30,
30156,
47736,
33845,
379,
15931,
37366,
22869,
34389,
48172,
41347,
47766,
47736,
34868,
18744,
49766,
30,
29701,
19816,
33720,
33108,
18675,
43859,
35990,
19816,
19626,
48172,
39676,
47766,
48172,
35884,
49728,
38131,
30,
38506,
29701,
379,
29,
15538,
29,
3168,
18675,
47407,
136,
38645,
49371,
46481,
43083,
44393,
35152,
35047,
48249,
48172,
29,
20129,
47927,
40942,
379,
15931,
50560,
25713,
48172,
31705,
18675,
48876,
25606,
51064,
50912,
29535,
19816,
30,
47756,
29503,
379,
3168,
18675,
46021,
50560,
44393,
805,
29503,
30525,
12372,
6905,
30212,
47927,
41145,
379,
15931,
30,
20375,
19757,
29138,
50560,
25713,
48172,
35047,
47927,
51064,
33108,
19757,
38671,
39964,
29718,
36659,
30,
20833,
30525,
47756,
20237,
379,
18238,
50202,
45494,
38131,
47736,
29503,
19816,
26211,
18744,
47736,
49868,
38131,
30,
47927,
41145,
19816,
48172,
30966,
20629,
48172,
47927,
40988,
50560,
38537,
18675,
23946,
38255,
47725,
30,
51064,
379,
29,
32501,
29,
3032,
29,
18238,
19547,
40002,
37829,
48172,
31012,
47766,
19237,
20375,
47860,
49775,
31487,
21207,
136,
22214,
48172,
31705,
29,
45494,
33953,
44579,
50912,
38645,
29677,
30525,
47736,
49371,
19816,
50560,
31487,
37103,
50213,
30,
47886,
47714,
33842,
47766,
379,
18238,
44838,
47766,
47736,
46074,
19816,
44538,
38131,
47927,
30,
40942,
379,
12581,
47736,
29894,
25606,
50560,
30838,
47766,
45494,
32749,
18744,
49766,
38506,
29701,
19816,
30,
27331,
50730,
49766,
33720,
19816,
38622,
23038,
46502,
379,
18238,
29175,
47736,
40568,
30,
47860,
44820,
47257,
50730,
25221,
27600,
19816,
44838,
50108,
19816,
31487,
18675,
26890,
44576,
30,
50912,
18675,
27225,
18744,
47736,
31767,
36211,
47860,
31705,
48172,
29388,
32816,
47736,
33845,
20234,
37829,
30,
30158,
379,
16981,
50685,
47756,
29505,
36387,
48243,
136,
45345,
50560,
29175,
47756,
43212,
48172,
30,
31843,
47766,
30212,
47756,
37641,
50549,
38131,
29538,
379,
29,
3248,
47736,
28263,
38131,
47736,
25606,
50560,
33524,
18744,
47736,
23946,
50560,
20234,
31096,
48172,
31834,
33108,
29,
47736,
37667,
25606,
379,
18238,
29175,
47736,
35073,
38131,
47927,
23946,
19816,
19626,
50912,
45494,
45809,
30,
50560,
50685,
18724,
48172,
31012,
49862,
40918,
30212,
47736,
50875,
379,
3248,
47736,
36271,
50560,
34134,
30,
45494,
29535,
48243,
379,
16951,
23946,
50483,
48172,
31372,
25223,
50912,
22513,
29701,
50912,
47736,
30,
37641,
47467,
47860,
22364,
48172,
34862,
38255,
47736,
40816,
25606,
379,
18238,
50685,
19797,
47467,
30,
19816,
50743,
47860,
20234,
30162,
47736,
33845,
379,
16997,
31487,
19757,
49702,
48172,
49728,
47736,
37641,
30,
35147,
47467,
50912,
35712,
24883,
19816,
37103,
27866,
379,
29,
9448,
29,
15931,
29824,
20542,
47736,
28263,
38131,
47736,
44579,
50560,
31124,
18675,
29656,
30525,
47736,
39195,
379,
29,
18238,
19794,
47951,
29656,
19816,
50560,
42017,
47725,
38645,
20129,
50483,
29526,
37103,
30,
46699,
47714,
50560,
47956,
379,
16964,
29656,
44838,
49717,
47725,
47860,
50685,
50038,
31615,
30,
27594,
47736,
48078,
19816,
47860,
31705,
30826,
45345,
36019,
37641,
47886,
19816,
47478,
47860,
30,
37638,
49733,
21207,
379,
15931,
38645,
47330,
50483,
46699,
379,
29,
3056,
29,
15931,
136,
50560,
25713,
48172,
24588,
38645,
41145,
19547,
20290,
47736,
24967,
379,
18238,
31124,
29,
20113,
30525,
19422,
19816,
31767,
36748,
48243,
379,
16997,
19411,
48172,
31012,
47756,
30,
46883,
30212,
38645,
30702,
41156,
48172,
32047,
47766,
33108,
18675,
37103,
46699,
19816,
33108,
18675,
37103,
30,
23923,
50549,
379,
15931,
35152,
35047,
48249,
31845,
49717,
48172,
30966,
37103,
33508,
18744,
47736,
30,
35526,
38131,
47736,
29535,
19816,
47756,
47963,
379,
18238,
50685,
18724,
48172,
41932,
47766,
19816,
40011,
45494,
30,
32749,
33108,
47756,
21849,
379,
2636,
45494,
48078,
50560,
20234,
31096,
20893,
48172,
19793,
47736,
46695,
38131,
38645,
30,
41145,
379,
6191,
47899,
31845,
49717,
48172,
20129,
47927,
40942,
33108,
18675,
23988,
26571,
30,
50549,
379,
29
] |
[
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,855 |
Storytelling Challenge I am currently working as a design consultant in an Indian IT services organization. As part of the presales / bidding team pitching for design, development, testing services for different customers around the globe, we are faced with a complex problem as the customer audience varies from marketing, technology, sales, etc. Sometimes the questions miss out on the front of the experience, although found to be an essential component of the outcome's success, based on our initial research. A standard method of starting the discussion is needed in order to provide the client with a vision to begin the discussion and then expand it into the different domains. Once we replied to a proposal for a global consumer goods corporation, an opportunity was raised, the request was to unify the online presence of their laundry services, currently in the form of three different websites for their dry cleaning, self-service locker and campus laundry services, also present was a mobile application limited to monitoring the clothes. The basic need was to switch to an online presence that was cohesive. The query was specific, to create one of the three websites. Selection The main concern was that the customer was not aware of the difficulty of establishing a unifying presence from currently 3 different sites with different users, their journeys and expectations. Simple scope listed the development of the web-based site and the extension of services to their current mobile application. The requirement did not meet the current mobile dependency trends and all the target users of the clients needed a seamless experience. This aspect had to be effectively communicated to the customer. I decided to use storytelling as a tool to create the right impact to communicate what our vision was for the unified portal of the brands. Storytelling would also help explain to the client how to look at the development of the marketplace for their clients (such as offering later cross-selling and upselling opportunities), which seemed to have been ignored in their need. Last but not least, since the result was to be a B2C (Business to Customer) experience, the need was for a deeper extension of the product story to make the connection to their customers through empathy. Telling stories would be an appropriate tool for the above. Application I wanted the story to contribute from the client's side to the reviewers (audience). So the story line I created was from a campus student's point of view, not only because the student was also a recipient of the services of clients, but also because they will have the connection for them based on their similar past experience (nearly all of them must have been a student at some point in time). Another justification to choose the student on campus was that he / she might be more willing to make more transparent use of other services offered by the company. A woman named Jessica has been selected as the story's main character where she enters as a college freshman. For her journey to college, the concept was also developed. Jessica's life in a day
was the main storyline that focused on the pain points, for example: time juggling between classes, preparation required before laundry, stress she's going through thinking about the same, etc. It illustrated the main challenges. The story was told using storyboarding and imagination and the video conference was used to render the presentation. The main issues were highlighted after the story telling which were: availability of convenience-based laundry options, preparation assistance needed, laundry cycle scheduling, etc. A description of the solution was also portrayed in a story form as the happy state. The argument was also posed that in the future the consumer will become a different client of the segment and as the connection is made he / she could become loyal to the brand and continue the journey through other services. There has also been a strong business case of upsell / cross sale throughout the plot. I was able to highlight a major strategic turning point that the customer wanted in terms of strategy, which was to focus on the mobile presence approach rather than the new web-based application. So the plot was constructed from a present-day concept to a future scenario and steps of how to achieve that state. Insight The presentation was well received by the consumer, they agreed with most of the suggested changes to the range. Few of which they stated was reserved for the future scope of work that could not be implemented. Overall, using story telling to drive forward our strategic vision and win the project was a fair and acceptable case. Storytelling as a method is very powerful but has its limitations. It is very effective in cases where the story of the brand needs to be enhanced, created or re-looked. The method of telling the story also works in cases where the strategic changes are to be suggested. But it's hard to use storytelling to build use cases or business cases when the context of something is already well-defined or solution clarity is very current, examples of which would be B2B (business to business applications). Approach The approach I adopted for the above scenario was ideal and worked perfectly, but as I face different customers with different needs this method may not produce the same results as others. As mentioned above, telling stories would be helpful in cases where the brand value and user-centric layout play a major role, but many times I or we face customers from the B2B sector where the queries are not so focused towards the above points. I'd try to use a storytelling mix with the streamlined process / service flow approaches in that case.
|
[
16274,
35,
4800,
30,
8979,
19661,
25373,
51043,
20375,
18675,
26238,
24479,
33108,
19757,
9343,
9136,
44560,
38527,
379,
3168,
39173,
38131,
30,
47736,
40715,
537,
21403,
47407,
39942,
30212,
26238,
136,
26394,
136,
47687,
44560,
30212,
26571,
30,
25418,
20290,
47736,
31052,
136,
50560,
20234,
29393,
50912,
18675,
23996,
40942,
20375,
47736,
25413,
30,
20655,
49909,
30525,
36093,
136,
47483,
136,
43891,
136,
28719,
379,
35,
15992,
47736,
41678,
36843,
38654,
38255,
47736,
30530,
38131,
47736,
29125,
136,
19643,
30367,
48172,
21124,
19757,
30,
28686,
24024,
38131,
47736,
38664,
120,
46695,
136,
21077,
38255,
38645,
33598,
43078,
379,
2145,
45990,
30,
36531,
38131,
46030,
47736,
26890,
34389,
37534,
33108,
38484,
48172,
41347,
47736,
23354,
50912,
18675,
50191,
48172,
30,
21216,
47736,
26890,
19816,
47797,
29056,
34434,
34159,
47736,
26571,
27264,
379,
35,
12586,
50560,
42955,
48172,
18675,
41238,
30212,
18675,
31047,
24497,
31113,
24827,
136,
19757,
38397,
50483,
30,
41816,
136,
47736,
43034,
50483,
48172,
49325,
47736,
38299,
40729,
38131,
47756,
35061,
44560,
136,
25373,
33108,
30,
47736,
30285,
38131,
47983,
26571,
50611,
30212,
47756,
27535,
23313,
136,
44406,
143,
44549,
35587,
19816,
22387,
30,
35061,
44560,
136,
19626,
40732,
50483,
18675,
36910,
20069,
35416,
48172,
37034,
47736,
23438,
379,
30,
16951,
21086,
37530,
50483,
48172,
47065,
48172,
19757,
38299,
40729,
47725,
50483,
23573,
379,
16951,
41652,
50483,
30,
45670,
136,
48172,
25110,
38275,
38131,
47736,
47983,
50611,
379,
35,
15538,
30,
16951,
35856,
24140,
50483,
47725,
47736,
25413,
50483,
37829,
20830,
38131,
47736,
26599,
38131,
28695,
18675,
30,
49326,
40729,
30525,
25373,
1411,
26571,
45058,
50912,
26571,
49750,
136,
47756,
34619,
19816,
30,
29084,
379,
15813,
44165,
35473,
47736,
26394,
38131,
47736,
50589,
143,
21077,
45054,
19816,
47736,
29262,
30,
38131,
44560,
48172,
47756,
25372,
36910,
20069,
379,
16951,
43048,
26531,
37829,
36355,
47736,
25372,
30,
36910,
26129,
48627,
19816,
19547,
47736,
47330,
49750,
38131,
47736,
23367,
37534,
18675,
44268,
30,
29125,
379,
17019,
20405,
31487,
48172,
21124,
27851,
23844,
48172,
47736,
25413,
379,
35,
8979,
25713,
48172,
49728,
46304,
20375,
18675,
48249,
48172,
25110,
47736,
43539,
32952,
48172,
23842,
50709,
38645,
30,
50191,
50483,
30212,
47736,
49318,
40313,
38131,
47736,
21880,
379,
16274,
51125,
19626,
31843,
29171,
48172,
47736,
30,
23354,
32234,
48172,
35651,
20542,
47736,
26394,
38131,
47736,
36097,
30212,
47756,
23367,
122,
46716,
20375,
38160,
30,
35025,
25227,
143,
44423,
19816,
49671,
38395,
125,
136,
50745,
44351,
48172,
31705,
21197,
32834,
33108,
47756,
30,
37530,
379,
10433,
22214,
37829,
35166,
136,
45019,
47736,
43267,
50483,
48172,
21124,
18675,
3403,
122,
4179,
48172,
5769,
125,
29125,
136,
30,
47736,
37530,
50483,
30212,
18675,
25813,
29262,
38131,
47736,
41043,
46282,
48172,
35884,
47736,
24329,
48172,
47756,
30,
25418,
48005,
28127,
379,
16880,
46269,
51125,
21124,
19757,
20154,
48249,
30212,
47736,
18746,
379,
35,
3032,
30,
8979,
50441,
47736,
46282,
48172,
24632,
30525,
47736,
23354,
120,
44895,
48172,
47736,
43417,
122,
20655,
125,
379,
15931,
47736,
30,
46282,
35424,
8979,
25112,
50483,
30525,
18675,
22387,
46481,
120,
40163,
38131,
50111,
136,
37829,
38300,
21173,
47736,
46481,
30,
50483,
19626,
18675,
42164,
38131,
47736,
44560,
38131,
23367,
136,
22214,
19626,
21173,
47860,
50840,
31705,
47736,
24329,
30,
30212,
47766,
21077,
38255,
47756,
44976,
39266,
29125,
122,
37508,
19547,
38131,
47766,
37344,
31705,
21197,
18675,
30,
46481,
20542,
45494,
40163,
33108,
48078,
125,
379,
35,
2961,
34690,
48172,
23110,
47736,
46481,
38255,
22387,
50483,
47725,
31726,
537,
44697,
36641,
21124,
37103,
30,
50842,
48172,
35884,
37103,
48538,
49728,
38131,
38622,
44560,
38156,
22241,
47736,
23883,
379,
2145,
50969,
30,
37415,
9852,
31672,
21197,
44393,
20375,
47736,
46282,
120,
35856,
22940,
50735,
44697,
28451,
20375,
18675,
23664,
30,
30489,
379,
7788,
31873,
34615,
48172,
23664,
136,
47736,
24120,
50483,
19626,
26386,
379,
9852,
120,
35330,
33108,
18675,
25606,
29,
50483,
47736,
35856,
46295,
47725,
30129,
38255,
47736,
39008,
40172,
136,
30212,
28896,
2131,
48078,
34653,
21370,
30,
23280,
136,
40685,
43046,
21207,
35061,
136,
46394,
44697,
120,
31096,
48005,
47899,
18744,
47736,
30,
43922,
136,
28719,
379,
9685,
32860,
47736,
35856,
22881,
379,
16951,
46282,
50483,
48212,
49766,
46290,
19816,
30,
32883,
19816,
47736,
50094,
24222,
50483,
49733,
48172,
42840,
47736,
40735,
379,
35,
16951,
35856,
34424,
50685,
31942,
19330,
47736,
46282,
47553,
50745,
50685,
2131,
20773,
38131,
30,
24659,
143,
21077,
35061,
38447,
136,
40685,
20477,
37534,
136,
35061,
25479,
30,
44110,
136,
28719,
379,
2145,
26215,
38131,
47736,
45464,
50483,
19626,
40333,
33108,
18675,
46282,
30285,
20375,
47736,
30,
31615,
46046,
379,
16951,
20254,
50483,
19626,
40341,
47725,
33108,
47736,
30702,
47736,
24497,
50840,
21174,
18675,
30,
26571,
23354,
38131,
47736,
44362,
19816,
20375,
47736,
24329,
34389,
35814,
31726,
537,
44697,
24914,
21174,
35728,
30,
48172,
47736,
21875,
19816,
24588,
47736,
34615,
48005,
38622,
44560,
379,
16981,
31672,
19626,
21197,
18675,
46444,
30,
22188,
22605,
38131,
49670,
537,
25227,
43886,
48006,
47736,
40101,
379,
8979,
50483,
18724,
48172,
31941,
18675,
35876,
30,
46342,
48828,
40163,
47725,
47736,
25413,
50441,
33108,
47646,
38131,
46353,
136,
50745,
50483,
48172,
30126,
38255,
30,
47736,
36910,
40729,
20129,
41893,
47714,
47736,
37641,
50589,
143,
21077,
20069,
379,
35,
15931,
47736,
40101,
50483,
24464,
30525,
18675,
40732,
143,
25606,
24120,
48172,
18675,
30702,
44081,
19816,
46138,
38131,
30,
32234,
48172,
18938,
47725,
46046,
379,
35,
9448,
30,
16951,
40735,
50483,
50667,
42132,
22241,
47736,
24497,
136,
47860,
19411,
50912,
37135,
38131,
47736,
30,
46752,
22915,
48172,
47736,
41850,
379,
7610,
38131,
50745,
47860,
46048,
50483,
43107,
30212,
47736,
30702,
44165,
30,
38131,
51013,
47725,
24914,
37829,
21124,
33007,
379,
12736,
136,
49766,
46282,
47553,
48172,
27487,
30349,
38645,
30,
46342,
50191,
19816,
50851,
47736,
41145,
50483,
18675,
29458,
19816,
18833,
22605,
379,
35,
16274,
20375,
18675,
36531,
34389,
50038,
40482,
22214,
31672,
34470,
35415,
379,
9685,
34389,
50038,
27850,
33108,
22610,
30,
50735,
47736,
46282,
38131,
47736,
21875,
37546,
48172,
21124,
28365,
136,
25112,
38457,
41926,
143,
35652,
379,
16951,
36531,
38131,
30,
47553,
47736,
46282,
19626,
51057,
33108,
22610,
50735,
47736,
46342,
22915,
20234,
48172,
21124,
46752,
379,
4187,
34434,
120,
30,
31624,
48172,
49728,
46304,
48172,
22093,
49728,
22610,
38457,
22188,
22610,
50730,
47736,
24563,
38131,
45506,
30,
34389,
19623,
50667,
143,
25872,
38457,
45464,
23269,
34389,
50038,
25372,
136,
28902,
38131,
50745,
51125,
21124,
3399,
30,
122,
22188,
48172,
22188,
20072,
125,
379,
35,
3056,
30,
16951,
20129,
8979,
19180,
30212,
47736,
18746,
44081,
50483,
32737,
19816,
51028,
39529,
136,
22214,
20375,
8979,
29388,
30,
26571,
25418,
50912,
26571,
37546,
47927,
36531,
36236,
37829,
41036,
47736,
43922,
43272,
20375,
30,
38623,
379,
35,
3168,
36440,
18746,
136,
47553,
46269,
51125,
21124,
31850,
33108,
22610,
50735,
47736,
21875,
49868,
19816,
30,
49741,
143,
22804,
35094,
40045,
18675,
35876,
43648,
136,
22214,
36019,
48105,
8979,
38457,
50560,
29388,
25418,
30525,
47736,
3399,
30,
44317,
50735,
47736,
41651,
20234,
37829,
45345,
30129,
48357,
47736,
18746,
40172,
379,
8979,
115,
48769,
48172,
49728,
18675,
30,
46304,
36886,
50912,
47736,
46374,
40988,
537,
44549,
30058,
20139,
33108,
47725,
22605,
379,
29
] |
[
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,856 |
Reflection – Learning Launch
Challenge
I got to work on a Project of a very old hotel set amongst the lush tropical gardens and palm trees, offereing unique views of the creek. This creek side, 3-Star hotel offers a relaxed, old-charm atmosphere with 82 spacious Rooms (deluxe & executive) and Suites located over two wings and 24 hour room service. Its three restaurants serve Buffet and A la carte selections with various cuisines. One such restaurant, SeaFront BBQ and Grill is acclaimed as Karachi's finest, fine-dining, BBQ buffet, with the most serene and beautiful atmosphere. Even though this was a 50+ year old place, it was struggling to attract new customers & retain existing ones. The challenge was this restaurant’s sales being dropped year on year and hurting the overall business of hotel. The project scope was for three months and we had to come up with reasons for loss of sales, and prepare an action plan for revamping it to meet customer needs. We tried focusing on what all major stakeholders had to say about the various reasons leading to drop in sales. There also seemed to be a disconnect within the internal stakeholders as focus was not given on this part of the business in last several years. Eventually, we had to come up with appropriate strategies for reaching out to customers and improve overall brand image, resulting in increase in revenue for the hotel.
Selection
We had already conducted secondary research of the hotel industry in general and restaurant industry in specific. We learnt the trends going on and how we should reach out to our customers. The project started off with studying what the current positioning of the restaurant is in the mind of the customers. How the marketing team is running the restaurant and what changes are required to make it more successful. We conducted surveys as part of primary research. Survey ranged from quantitative open- ended qualitative questions, and were taken by all customers that came in for two weeks. We also did interviews with the owner & marketing team of the hotel to find out current activities being conducted. We knew we had to increase digital marketing presence, create awareness of the restaurant, target a new audience, provide incentive for customer retention, have exciting menu. All of this had to be tested as to what works and what doesn’t. We selected Learning Launch approach so that we could try multiple different ideas within short span of time. Also, since the results were instant and on-spot it helped to make changes in our action and come again with better approach.
Application
We worked with the PR manager and designer of the restaurant to take some fresh photographs of the restaurant. Increased frequency & nature of posts on Facebook page which resulted in better engagement with the audience. We created specific posts for different age groups and targeted them with specific dishes that they would like, since it was a buffet and everything was available for everyone. Social media posts included questions so we could see what our audience wanted, and they were relatable so that people could share those posts within their circles of friends and family. While we conducted these activities, we kept our primary research on. We found out that out of total customers, about 15% had come to visit for the first time by looking at the social media posts. This tested our
assumption that we need to be more present on social media to attract customers, and age group specific posts were needed to address different customers. We also gathered their feedback to improve, as we wanted to retain these new customers.
Using these findings, we wanted to scale the marketing scope using limited money. We gathered some influential bloggers available and hosted a free dinner for them. We conducted the bloggers meetup that had bloggers from different backgrounds and tastes. The bloggers further gave us their feedbacks for improvement that were added in idea generation process. The bloggers were supposed to write about us and mention us on different platforms. All bloggers reviewed us online and mentioned us on their social media accounts. This way we were able to reach out to a much larger and relevant audience through these people. Within two weeks of this meetup, we saw an overall increase of 25% in the customer flow. This further validated the need for awareness and marketing.
Insight & Approach
By applying the learning launch tool, our team identified our assumptions based on some research, and designed launches to test these assumptions. The restaurant needed a very consistent approach in reaching out to their customer, in order to retain them. It also builds my confidence in this Learning launch tool as testing and learning from results was a very effective way. There were multiple assumptions for the challenge, but they had to be looked at very objectively and with keen focus as to how it can overall increase the brand image and customer footfall giving sales to the owner. The approach of ‘failing cheap and fast’ was applicable here, as we had to use limited resources in hand and produce results with actionable insights. While conducting those surveys, we found out some really interesting things that we hadn’t initially thought of. For e.g. new customers really liked the ambiance of the restaurant and the service. We now knew that these two things could be a key focus in restaurant’s future marketing communications.
Approach
Even though this learning launch tool provided great insights as to what needed to be done differently to bring in results, I would like to work on visualization in the initial phase. If there was more time in the project scope, we could have used visualization to come up with various ‘What Ifs’. I would gather more data and speak to more stake holders, for e.g. the chefs, waiters, Operations team, competitors to have much more in-depth answers. It would have various opinions and brainstorming would be much better. We could get to the roots of the problem and reach out to people that are involved in the whole process. The people working in it would be the key people to provide insights. Then eventually using all these insights, I would have to use Learning launch tool to generate the results.
|
[
14406,
53794,
10522,
10458,
29,
4800,
29,
8979,
31124,
48172,
51013,
38255,
18675,
13801,
38131,
18675,
50038,
38230,
32203,
44581,
19730,
47736,
35775,
48713,
30793,
19816,
39041,
48610,
136,
30,
38159,
49351,
50122,
38131,
47736,
25155,
379,
17019,
25155,
44895,
136,
1411,
143,
16157,
32203,
38162,
18675,
42699,
136,
38230,
143,
22969,
20561,
30,
50912,
2018,
45605,
14839,
122,
25997,
112,
28984,
125,
19816,
16408,
35574,
38756,
48876,
50872,
19816,
1309,
32215,
43678,
30,
44549,
379,
9701,
47983,
43229,
44544,
4137,
19816,
2145,
34900,
22582,
44398,
50912,
49912,
25312,
379,
12588,
46716,
30,
43227,
136,
15464,
3425,
19816,
8401,
34389,
18859,
20375,
10061,
120,
29852,
136,
29846,
143,
26691,
136,
3425,
22087,
136,
50912,
47736,
30,
37135,
44525,
19816,
21164,
20561,
379,
7176,
47954,
47927,
50483,
18675,
1750,
128,
51241,
38230,
39964,
136,
34434,
50483,
46468,
48172,
30,
20624,
37641,
25418,
112,
43292,
29041,
38288,
379,
16951,
22869,
50483,
47927,
43227,
53806,
43891,
21246,
27512,
30,
51241,
38255,
51241,
19816,
32599,
47736,
38763,
22188,
38131,
32203,
379,
16951,
41145,
44165,
50483,
30212,
47983,
37069,
19816,
50560,
30,
31487,
48172,
23735,
49616,
50912,
42068,
30212,
35685,
38131,
43891,
136,
19816,
40688,
19757,
18993,
39986,
30212,
43386,
34434,
48172,
36355,
30,
25413,
37546,
379,
18238,
48663,
30131,
38255,
50709,
19547,
35876,
45960,
31487,
48172,
44018,
18744,
47736,
49912,
42068,
30,
35117,
48172,
27503,
33108,
43891,
379,
16981,
19626,
44351,
48172,
21124,
18675,
26825,
50927,
47736,
34049,
45960,
20375,
30126,
30,
50483,
37829,
31016,
38255,
47927,
39173,
38131,
47736,
22188,
33108,
35015,
44609,
51247,
379,
7182,
136,
50560,
31487,
48172,
23735,
49616,
50912,
30,
20154,
46345,
30212,
41939,
38654,
48172,
25418,
19816,
33082,
38763,
21875,
32871,
136,
43271,
33108,
30,
33259,
33108,
43399,
30212,
47736,
32203,
379,
29,
15538,
29,
18238,
31487,
19623,
24207,
44300,
43078,
38131,
47736,
32203,
33399,
33108,
30873,
19816,
43227,
33399,
30,
33108,
45670,
379,
18238,
35160,
47736,
48627,
31096,
38255,
19816,
32234,
50560,
44820,
41932,
38654,
48172,
38645,
25418,
379,
16951,
41145,
30,
46025,
38141,
50912,
46500,
50709,
47736,
25372,
40360,
38131,
47736,
43227,
34389,
33108,
47736,
36689,
38131,
47736,
25418,
379,
30,
8911,
47736,
36093,
47407,
34389,
43794,
47736,
43227,
19816,
50709,
22915,
20234,
43046,
48172,
35884,
34434,
37103,
30,
46699,
379,
18238,
24207,
46962,
20375,
39173,
38131,
40853,
43078,
379,
16491,
41851,
30525,
41620,
38338,
28278,
41602,
41678,
136,
19816,
50685,
47260,
22241,
19547,
25418,
47725,
22364,
33108,
30212,
48876,
50639,
379,
18238,
19626,
26531,
30,
34141,
50912,
47736,
38913,
112,
36093,
47407,
38131,
47736,
32203,
48172,
29838,
38654,
25372,
19014,
21246,
24207,
379,
30,
18238,
34846,
50560,
31487,
48172,
33259,
26624,
36093,
40729,
136,
25110,
20831,
38131,
47736,
43227,
136,
47330,
18675,
30,
37641,
20655,
136,
41347,
33159,
30212,
25413,
43304,
136,
31705,
28954,
36453,
379,
2775,
38131,
47927,
31487,
48172,
21124,
47676,
30,
20375,
48172,
50709,
51057,
19816,
50709,
27243,
37974,
379,
18238,
44393,
10522,
10458,
20129,
45345,
47725,
50560,
24914,
48769,
37281,
30,
26571,
32749,
50927,
44794,
45610,
38131,
48078,
379,
2807,
136,
45019,
47736,
43272,
50685,
33806,
19816,
38255,
143,
45827,
34434,
31845,
48172,
30,
35884,
22915,
33108,
38645,
18993,
19816,
23735,
19349,
50912,
21361,
20129,
379,
29,
3032,
29,
18238,
51028,
50912,
47736,
12934,
35945,
19816,
26251,
38131,
47736,
43227,
48172,
47257,
45494,
30485,
39793,
38131,
47736,
30,
43227,
379,
9321,
30481,
112,
37473,
38131,
40425,
38255,
7471,
38999,
50745,
43269,
33108,
21361,
30,
28334,
50912,
47736,
20655,
379,
18238,
25112,
45670,
40425,
30212,
26571,
19357,
31366,
19816,
47333,
47766,
30,
50912,
45670,
26921,
47725,
47860,
51125,
35385,
136,
45019,
34434,
50483,
18675,
22087,
19816,
28836,
50483,
20774,
30212,
28831,
379,
30,
15937,
36306,
40425,
33198,
41678,
45345,
50560,
24914,
44335,
50709,
38645,
20655,
50441,
136,
19816,
47860,
50685,
30,
42671,
45345,
47725,
39478,
24914,
44664,
47951,
40425,
50927,
47756,
23192,
38131,
30509,
19816,
29505,
379,
18336,
50560,
30,
24207,
47848,
19014,
136,
50560,
34744,
38645,
40853,
43078,
38255,
379,
18238,
30367,
38654,
47725,
38654,
38131,
48318,
25418,
136,
30,
18744,
935,
111,
31487,
23735,
48172,
50200,
30212,
47736,
29894,
48078,
22241,
35654,
20542,
47736,
45366,
36306,
40425,
379,
17019,
47676,
38645,
29,
20507,
47725,
50560,
37530,
48172,
21124,
37103,
40732,
38255,
45366,
36306,
48172,
20624,
25418,
136,
19816,
19357,
31358,
30,
45670,
40425,
50685,
37534,
48172,
19097,
26571,
25418,
379,
18238,
19626,
30826,
47756,
29654,
48172,
33082,
136,
30,
20375,
50560,
50441,
48172,
43292,
47848,
37641,
25418,
379,
29,
17693,
47848,
29844,
136,
50560,
50441,
48172,
44033,
47736,
36093,
44165,
49766,
35416,
37028,
379,
18238,
30826,
45494,
30,
33483,
21606,
20774,
19816,
32191,
18675,
30446,
26692,
30212,
47766,
379,
18238,
24207,
47736,
21606,
36365,
30,
47725,
31487,
21606,
30525,
26571,
20907,
19816,
47360,
379,
16951,
21606,
30676,
30838,
49717,
47756,
29656,
30,
30212,
33085,
47725,
50685,
19079,
33108,
32732,
30888,
40988,
379,
16951,
21606,
50685,
46893,
48172,
51164,
30,
18744,
49717,
19816,
36439,
49717,
38255,
26571,
40036,
379,
2775,
21606,
43415,
49717,
38299,
19816,
36440,
49717,
38255,
30,
47756,
45366,
36306,
18900,
379,
17019,
50549,
50560,
50685,
18724,
48172,
41932,
38654,
48172,
18675,
37235,
35007,
19816,
42720,
20655,
30,
48005,
47848,
39478,
379,
18405,
48876,
50639,
38131,
47927,
36365,
136,
50560,
44016,
19757,
38763,
33259,
38131,
1323,
111,
33108,
47736,
30,
25413,
30058,
379,
17019,
30676,
49848,
47736,
37530,
30212,
20831,
19816,
36093,
379,
29,
9448,
112,
3056,
29,
4197,
20085,
47736,
35152,
35047,
48249,
136,
38645,
47407,
32783,
38645,
20509,
21077,
38255,
45494,
43078,
136,
19816,
30,
26249,
35055,
48172,
47671,
47848,
20509,
379,
16951,
43227,
37534,
18675,
50038,
24407,
20129,
33108,
30,
41939,
38654,
48172,
47756,
25413,
136,
33108,
38484,
48172,
43292,
47766,
379,
9685,
19626,
22101,
37366,
24234,
33108,
47927,
10522,
30,
35047,
48249,
20375,
47687,
19816,
35152,
30525,
43272,
50483,
18675,
50038,
27850,
50549,
379,
16981,
50685,
37281,
30,
20509,
30212,
47736,
22869,
136,
22214,
47860,
31487,
48172,
21124,
35652,
20542,
50038,
38008,
19816,
50912,
34728,
30126,
20375,
48172,
30,
32234,
34434,
22391,
38763,
33259,
47736,
21875,
32871,
19816,
25413,
30202,
31022,
43891,
48172,
47736,
38913,
379,
16951,
30,
20129,
38131,
53798,
29450,
22997,
19816,
29558,
53800,
50483,
20062,
31881,
136,
20375,
50560,
31487,
48172,
49728,
35416,
43177,
33108,
31537,
19816,
30,
41036,
43272,
50912,
18995,
33743,
379,
18336,
24208,
47951,
46962,
136,
50560,
30367,
38654,
45494,
42023,
30,
34002,
47886,
47725,
50560,
31487,
37974,
33602,
47956,
38131,
379,
7788,
27645,
37641,
25418,
42023,
35390,
47736,
19685,
38131,
30,
47736,
43227,
19816,
47736,
44549,
379,
18238,
37898,
34846,
47725,
47848,
48876,
47886,
24914,
21124,
18675,
34752,
30126,
33108,
43227,
53806,
30,
30702,
36093,
23850,
379,
29,
3056,
29,
7176,
47954,
47927,
35152,
35047,
48249,
41348,
31269,
33743,
20375,
48172,
50709,
37534,
48172,
21124,
27290,
26584,
30,
48172,
21979,
33108,
43272,
136,
8979,
51125,
35385,
48172,
51013,
38255,
50228,
33108,
47736,
33598,
39737,
379,
9194,
47819,
50483,
37103,
48078,
33108,
47736,
30,
41145,
44165,
136,
50560,
24914,
31705,
49733,
50228,
48172,
23735,
49616,
50912,
49912,
53798,
18305,
9198,
53800,
379,
8979,
51125,
30825,
37103,
30,
25570,
19816,
45635,
48172,
37103,
45953,
32050,
136,
30212,
27645,
47736,
23036,
136,
50394,
136,
12616,
47407,
136,
23954,
48172,
31705,
30,
37235,
37103,
33108,
143,
26179,
19915,
379,
9685,
51125,
31705,
49912,
38380,
19816,
21857,
51125,
21124,
37235,
21361,
379,
30,
18238,
24914,
30966,
48172,
47736,
43688,
38131,
47736,
40942,
19816,
41932,
38654,
48172,
39478,
47725,
20234,
34319,
33108,
47736,
50786,
30,
40988,
379,
16951,
39478,
51043,
33108,
34434,
51125,
21124,
47736,
34752,
39478,
48172,
41347,
33743,
379,
16969,
28817,
49766,
19547,
30,
47848,
33743,
136,
8979,
51125,
31705,
48172,
49728,
10522,
35047,
48249,
48172,
30884,
47736,
43272,
379,
29
] |
[
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
false,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,857 |
Work
Reflection
Challenge: Describe your challenge, including all relevant information.
I run my own practice, including different initiatives (salons, consulting,
conferences, blogging, working on a book) and as part of that work with different
people, seek different connections. I constantly struggle with prioritizing effort, and
synthesizing noise to signal.
Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why you selected it for your challenge – including any appropriate video lecture references).
I chose to use a mind map, as I am trying to both articulate my vision for this
different circles, as well as seeing how they might coalesce, transition, or graduate
to a more central one (given that the ultimate goal is recruiting consultancy work).
Application: Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively).
I sketched the different people I connect with (may it be in academia, or industry),
then considered all of my activities, together with the goals of my business. Those
all joined into a 3 concentric shape framework, which had multiple gradual
dimensions (the people, my activity, and the linking activity)
Insight: Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly).
My main insight and tool was a very palpable engagement meter, on what I need
from each of those audiences and what showing up look for them
Approach: Describe what you might do differently next time – applying the same tool you selected or a different one – and the reason(s) why.
I might try and avoid my own confirmation bias. Even though I did change what I do
based on this exercise (more consolidate than pivot to be truthful) I wonder if these
was a way of fooling myself to have a ‘true’ outsider’s perspective
|
[
18437,
29,
14406,
29,
4800,
2131,
6182,
51280,
22869,
136,
33201,
19547,
42720,
33508,
379,
29,
8979,
43788,
37366,
38910,
40517,
136,
33201,
26571,
33610,
122,
43907,
136,
24488,
136,
29,
24223,
136,
21607,
136,
51043,
38255,
18675,
21712,
125,
19816,
20375,
39173,
38131,
47725,
51013,
50912,
26571,
29,
39478,
136,
44343,
26571,
24331,
379,
8979,
24431,
46465,
50912,
40895,
27875,
136,
19816,
29,
47160,
37742,
48172,
44923,
379,
29,
15538,
2131,
9285,
51280,
38910,
51006,
136,
21962,
26210,
47736,
48249,
51273,
44393,
122,
27645,
136,
50709,
34434,
34389,
19816,
50802,
51273,
44393,
34434,
30212,
51280,
22869,
53794,
33201,
19973,
20154,
50094,
35178,
42423,
125,
379,
29,
8979,
23128,
48172,
49728,
18675,
36689,
36021,
136,
20375,
8979,
19661,
48773,
48172,
21781,
20348,
37366,
50191,
30212,
47927,
29,
26571,
23192,
136,
20375,
50667,
20375,
44342,
32234,
47860,
36641,
23496,
136,
48508,
136,
38457,
31166,
29,
48172,
18675,
37103,
22790,
38275,
122,
31016,
47725,
47736,
48940,
31082,
34389,
42289,
24478,
51013,
125,
379,
29,
3032,
2131,
6182,
32234,
51273,
20076,
47736,
48249,
51273,
44393,
48172,
51280,
22869,
122,
27645,
136,
50709,
51273,
26531,
19816,
32234,
47736,
48249,
50483,
20076,
27851,
38457,
33406,
125,
379,
29,
8979,
45118,
47736,
26571,
39478,
8979,
24324,
50912,
122,
36236,
34434,
21124,
33108,
18808,
136,
38457,
33399,
125,
136,
29,
47797,
24394,
19547,
38131,
37366,
19014,
136,
48191,
50912,
47736,
31085,
38131,
37366,
22188,
379,
17028,
29,
19547,
34581,
34159,
18675,
1411,
24118,
44655,
30417,
136,
50745,
31487,
37281,
31164,
29,
26675,
122,
47736,
39478,
136,
37366,
19018,
136,
19816,
47736,
35453,
19018,
125,
29,
9448,
2131,
6182,
47736,
33738,
51273,
30733,
30525,
20085,
47736,
48249,
51273,
44393,
48172,
51280,
22869,
122,
27645,
136,
32234,
19757,
33738,
19284,
51280,
47899,
18744,
47736,
22869,
19816,
18744,
26238,
47899,
37103,
22007,
125,
379,
29,
11933,
35856,
33738,
19816,
48249,
50483,
18675,
50038,
39043,
28334,
36523,
136,
38255,
50709,
8979,
37530,
29,
30525,
27669,
38131,
47951,
20662,
19816,
50709,
44844,
49616,
35651,
30212,
47766,
29,
3056,
2131,
6182,
50709,
51273,
36641,
27214,
26584,
37667,
48078,
53794,
20085,
47736,
43922,
48249,
51273,
44393,
38457,
18675,
26571,
38275,
53794,
19816,
47736,
42059,
125,
50802,
379,
29,
8979,
36641,
48769,
19816,
20806,
37366,
38910,
24731,
21383,
379,
7176,
47954,
8979,
26531,
22903,
50709,
8979,
27214,
29,
21077,
38255,
47927,
29002,
122,
37103,
24415,
47714,
39949,
48172,
21124,
48765,
125,
8979,
50979,
32816,
47848,
29,
50483,
18675,
50549,
38131,
30191,
37373,
48172,
31705,
18675,
53798,
48735,
53800,
38723,
53806,
39668,
29
] |
[
false,
false,
false,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
false,
false,
false,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,858 |
Mind Mapping Tool.
Challenge: One of the brands I work for is a pizza brand that have been losing market share and relevance among the consumer because a new competitor. This new competitor entered with an aggressive price strategy, far below ours and hard to match because our operative cost, and because we didn’t want to “cheap” the brand. The pizza’s low cost was because they have fewer operating expenses, like no delivery service because they deliver through Uber Eats and Rappi, so they don’t hire deliverers and buy vehicles. Their menu was simpler, less options but the mores relevant for the costumers, and the pizzas are ready to go, that mean the costumer get it right away they order it; this mean the pizza is not fresh, but for the price, the consumer doesn’t care. Our brand is big and the leader, that mean can't low the quality of the pizza and change the operation on detriment of the product to low the cost just to compete with the other brand. The challenge was clear, we need to use our brand’s strengths, get a deep knowledge of our consumer to find the way to gain relevance, increase sales and take away power for our competitor. But we don’t have much time, we need to act quickly.
Selection: We already have data from research, both secondary and primary information about our brand health, consumer usage & attitudes and industry & competitors. We just need to gather all the information, analyze it and get hypothesis, we were at “What if” phase. For this phase, different group of people from both side: my team (agency people like creatives, account manager, digital managers) and Brand’s team (Out Agency Clients) got together on a one morning workshop and use “Mind Mapping Tool” to look for insights and patterns to generate ideas that help us to solve the brand’s problem. Application. During the Mind Mapping Tool session, we make 3 mixed teams (agency and brand) with 6 people each. We try to make heterogeneous teams to get broad information from diverse points of view. We divide the information in 3 big themes: Brand, Competitors/Category and Consumer. Each theme information and data were displayed in different rooms to let each team to analyze and discussed it for 45 minutes, when the time ran up, we pass to the other room to analyze other theme, and so on. At the end of the analysis and discussion session per team, the next step was to present their conclusions. To do that each team had to identified the consumer needs, how the category brand try to satisfied those needs, and identify our brand differences and similarities to generate a value proposition. Every person votes for the preferred value proposition regardless the team. The second part of the analysis was to identify different kinds of customers, their consumption moments, what trigged them and specifics need on each one of them. All based on the 3 themes data and information. Every persona wrote down on a post-it hypothesis of every kind of customer and consumption moments. This help us to look for patterns and group the consumers, and divide their needs on different moments to ensure that our brand deliver correctly the value proposition and become relevant.
Insight & Approach: The exercises and the Mind Mapping tool were very reveling and helpful, because with all the information I got I was able to identify type of consumer and their need, but to know that their need change because the different consumer moments. People act different when they bought pizza for their family, for their friends, or for their couple, and the process is different when their bought it for a sport event, just to chill, or for watch series/movies. Every moment changes the consumer, so mapping tool help us to deep dive on our consumer. But not just that, we identify what to communicate about our
brand’s strengths and differentiation on each step of the consumer journey, to deliver the correct message and highlight our advantage vs the competitors, specially our main one.
We will keep using the tool not just for this client, but with other ones we have in the agency. We are a communication agency that have to act quickly as the consumer do, we need to catch up everything that is happening on the market and use the information in benefits of our clients and their brands. Not just this tool is helpful, all other tools from this course can help us to solve particular challenge we face as marketeers and communication experts. Every brand had its own problems and challenges.
|
[
11598,
11194,
17149,
379,
29,
4800,
2131,
30,
12588,
38131,
47736,
21880,
8979,
51013,
30212,
34389,
18675,
39959,
21875,
47725,
31705,
21197,
35684,
36082,
44664,
19816,
42718,
19729,
30,
47736,
24497,
21173,
18675,
37641,
23953,
379,
17019,
37641,
23953,
28445,
50912,
19757,
19388,
40829,
46353,
136,
30,
29526,
21281,
38647,
19816,
31624,
48172,
36163,
21173,
38645,
38367,
24883,
136,
19816,
21173,
50560,
26531,
37974,
50440,
48172,
53810,
22997,
53811,
47736,
30,
21875,
379,
16951,
39959,
53806,
35712,
24883,
50483,
21173,
47860,
31705,
29720,
38359,
29114,
136,
35385,
37724,
25992,
44549,
30,
21173,
47860,
25980,
48005,
17508,
6770,
19816,
14258,
136,
45345,
47860,
27214,
37974,
31996,
25987,
19816,
22225,
49944,
379,
16964,
30,
36453,
50483,
44988,
136,
35244,
38447,
22214,
47736,
37108,
42720,
30212,
47736,
24897,
136,
19816,
47736,
39960,
20234,
41981,
48172,
31079,
136,
30,
47725,
36255,
47736,
24895,
30966,
34434,
43539,
20833,
47860,
38484,
34434,
2136,
47927,
36255,
47736,
39959,
34389,
37829,
30485,
136,
22214,
30212,
47736,
40829,
136,
30,
47736,
24497,
27243,
37974,
22525,
379,
30,
12716,
21875,
34389,
21411,
19816,
47736,
35111,
136,
47725,
36255,
22267,
37394,
35712,
47736,
41606,
38131,
47736,
39959,
19816,
22903,
47736,
38360,
38255,
30,
26370,
38131,
47736,
41043,
48172,
35712,
47736,
24883,
34686,
48172,
23935,
50912,
47736,
38622,
21875,
379,
16951,
22869,
50483,
23321,
136,
30,
50560,
37530,
48172,
49728,
38645,
21875,
53806,
46390,
136,
30966,
18675,
25809,
34868,
38131,
38645,
24497,
48172,
29838,
47736,
50549,
48172,
30731,
30,
42718,
136,
33259,
43891,
19816,
47257,
20833,
40477,
30212,
38645,
23953,
379,
4187,
50560,
27214,
37974,
31705,
37235,
48078,
136,
50560,
30,
37530,
48172,
18989,
41701,
379,
29,
15538,
2131,
30,
18238,
19623,
31705,
25570,
30525,
43078,
136,
21781,
44300,
19816,
40853,
33508,
18744,
38645,
21875,
31767,
136,
30,
24497,
49723,
112,
20620,
19816,
33399,
112,
23954,
379,
18238,
34686,
37530,
48172,
30825,
19547,
47736,
33508,
136,
30,
19793,
34434,
19816,
30966,
32659,
136,
50560,
50685,
20542,
53810,
18305,
32816,
53811,
39737,
379,
33,
7788,
47927,
39737,
136,
26571,
31358,
38131,
39478,
30525,
21781,
44895,
2131,
37366,
47407,
122,
19364,
39478,
35385,
25125,
136,
18891,
30,
35945,
136,
26624,
35947,
125,
19816,
4040,
53806,
47407,
122,
12719,
2653,
5068,
125,
31124,
48191,
38255,
18675,
38275,
37111,
30,
51064,
19816,
49728,
53810,
11598,
11194,
17149,
53811,
48172,
35651,
30212,
33743,
19816,
39327,
48172,
30884,
32749,
47725,
31843,
49717,
30,
48172,
45480,
47736,
21875,
53806,
40942,
379,
37,
3032,
379,
30,
6595,
47736,
11598,
11194,
17149,
44576,
136,
50560,
35884,
1411,
36887,
47422,
122,
19364,
19816,
21875,
125,
50912,
1829,
39478,
27669,
379,
30,
18238,
48769,
48172,
35884,
31907,
47422,
48172,
30966,
21992,
33508,
30525,
27159,
40172,
38131,
50111,
379,
18238,
27179,
30,
47736,
33508,
33108,
1411,
21411,
47784,
2131,
4040,
136,
5286,
537,
4702,
19816,
5449,
379,
6748,
47781,
33508,
30,
19816,
25570,
50685,
26992,
33108,
26571,
43681,
48172,
35256,
27669,
47407,
48172,
19793,
19816,
26887,
34434,
30212,
1670,
36763,
136,
30,
50730,
47736,
48078,
41840,
49616,
136,
50560,
39240,
48172,
47736,
38622,
43678,
48172,
19793,
38622,
47781,
136,
19816,
45345,
38255,
379,
35,
3248,
47736,
28263,
38131,
47736,
19781,
19816,
26890,
44576,
39494,
47407,
136,
47736,
37667,
46134,
50483,
48172,
40732,
47756,
30,
24163,
379,
17108,
27214,
47725,
27669,
47407,
31487,
48172,
32783,
47736,
24497,
37546,
136,
32234,
47736,
22689,
21875,
48769,
48172,
30,
43986,
47951,
37546,
136,
19816,
32788,
38645,
21875,
26567,
19816,
44977,
48172,
30884,
18675,
49868,
41246,
379,
30,
7189,
39620,
50347,
30212,
47736,
40647,
49868,
41246,
42537,
47736,
47407,
379,
33,
16951,
44298,
39173,
38131,
47736,
19781,
50483,
48172,
32788,
26571,
34817,
38131,
25418,
136,
47756,
24510,
37014,
136,
30,
50709,
48667,
47766,
19816,
45677,
37530,
38255,
27669,
38275,
38131,
47766,
379,
2775,
21077,
38255,
47736,
1411,
47784,
25570,
19816,
30,
33508,
379,
7189,
39625,
51184,
27356,
38255,
18675,
40394,
143,
34434,
32659,
38131,
28827,
34807,
38131,
25413,
19816,
30,
24510,
37014,
379,
17019,
31843,
49717,
48172,
35651,
30212,
39327,
19816,
31358,
47736,
24500,
136,
19816,
27179,
47756,
37546,
30,
38255,
26571,
37014,
48172,
28432,
47725,
38645,
21875,
25980,
24844,
47736,
49868,
41246,
19816,
21174,
30,
42720,
379,
29,
9448,
112,
3056,
2131,
30,
16951,
29004,
19816,
47736,
11598,
11194,
48249,
50685,
50038,
43398,
19816,
31850,
136,
21173,
50912,
19547,
47736,
30,
33508,
8979,
31124,
8979,
50483,
18724,
48172,
32788,
48885,
38131,
24497,
19816,
47756,
37530,
136,
22214,
48172,
34862,
47725,
47756,
37530,
30,
22903,
21173,
47736,
26571,
24497,
37014,
379,
13227,
18989,
26571,
50730,
47860,
21800,
39959,
30212,
47756,
30,
29505,
136,
30212,
47756,
30509,
136,
38457,
30212,
47756,
24973,
136,
19816,
47736,
40988,
34389,
26571,
50730,
47756,
21800,
34434,
30212,
18675,
45820,
30,
28807,
136,
34686,
48172,
23075,
136,
38457,
30212,
50513,
44533,
537,
37219,
379,
7189,
37013,
22915,
47736,
24497,
136,
45345,
36034,
48249,
30,
31843,
49717,
48172,
25809,
27148,
38255,
38645,
24497,
379,
4187,
37829,
34686,
47725,
136,
50560,
32788,
50709,
48172,
23842,
18744,
38645,
29,
21875,
53806,
46390,
19816,
26579,
38255,
27669,
46134,
38131,
47736,
24497,
34615,
136,
48172,
25980,
47736,
24836,
30,
36487,
19816,
31941,
38645,
19208,
50360,
47736,
23954,
136,
45664,
38645,
35856,
38275,
379,
29,
18238,
50840,
34732,
49766,
47736,
48249,
37829,
34686,
30212,
47927,
23354,
136,
22214,
50912,
38622,
38288,
50560,
31705,
33108,
47736,
19364,
379,
18238,
20234,
18675,
30,
23847,
19364,
47725,
31705,
48172,
18989,
41701,
20375,
47736,
24497,
27214,
136,
50560,
37530,
48172,
22666,
49616,
28836,
47725,
30,
34389,
31604,
38255,
47736,
36082,
19816,
49728,
47736,
33508,
33108,
21313,
38131,
38645,
23367,
19816,
47756,
21880,
379,
33,
12307,
34686,
47927,
48249,
34389,
31850,
136,
19547,
38622,
48264,
30525,
47927,
24986,
22391,
31843,
49717,
48172,
45480,
39213,
22869,
50560,
30,
29388,
20375,
36090,
19816,
23847,
29160,
379,
7189,
21875,
31487,
34470,
38910,
40958,
19816,
22881,
379,
29
] |
[
true,
true,
false,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
false,
true,
true,
false,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,859 |
Challenge & Selection The tool I chose was the visualization tool since it seemed interesting to me since it is not about presenting the ideas on paper but is directed towards the imagination to make the idea more abstract and more concrete, it is the way to cultivate knowledge in our brain, allowing us to think non-verbally before any problem or situation. This approach could be related to a restaurant company that is about to invade its concept where it is sought that marketing managers know how to open themselves to more ideas to satisfy customers, of course fulfilling the mission and vision of the company considered that visualization It can be a tool that helps progress, so that workers see beyond their problems and can develop innovative ideas, thus reaching the key points. Application Of course, I would start the process by drawing a graph where it would represent the weak points and then based on the ideas of a team meeting of marketing managers so that they could provide ideas as we go by showing images, graphs, maps with keywords that represent an outline of ideas of the renovation that you want to do in terms of menu, promotion, and renovation of restaurants, of course in this meeting communication will be very important since it is not only useful to show the visual but also to accompany it with a brief explanation, already It will not be easy for everyone to understand it from each one's perspective, finally we could create a set of ideas by creating a collage on a board or sticky notes with specific words that helps to represent the proposals of each one, finally making a graph that represents you are all commenting on them Insight & Approach What has allowed me to carry out this tool is to incorporate ideas and knowledge from others to provide different perceptions to help understand the problem of course and reach a focal point, either by representing this graph on a board, on a blackboard, but The point here is to comment on it in detail, asking for a respectful comment and checking the words and images of each person so that you can get an idea in general. Really sharing points of view gives you a vision of what the person wants to say and can direct you to more proposals to guide the work in the best way.
|
[
4800,
112,
15538,
35,
16951,
48249,
8979,
23128,
50483,
47736,
50228,
48249,
45019,
34434,
44351,
34002,
48172,
36247,
45019,
34434,
34389,
30,
37829,
18744,
40742,
47736,
32749,
38255,
39083,
22214,
34389,
26712,
48357,
47736,
32883,
48172,
30,
35884,
47736,
32732,
37103,
18779,
19816,
37103,
24171,
136,
34434,
34389,
47736,
50549,
48172,
25324,
30,
34868,
33108,
38645,
21849,
136,
19589,
49717,
48172,
47890,
37759,
143,
49991,
21207,
19973,
40942,
38457,
30,
45074,
379,
17019,
20129,
24914,
21124,
42673,
48172,
18675,
43227,
23883,
47725,
34389,
18744,
48172,
30,
34228,
34470,
24120,
50735,
34434,
34389,
45554,
47725,
36093,
35947,
34862,
32234,
48172,
38337,
30,
47794,
48172,
37103,
32749,
48172,
43989,
25418,
136,
38131,
24986,
30595,
47736,
36848,
19816,
30,
50191,
38131,
47736,
23883,
24394,
47725,
50228,
9685,
22391,
21124,
18675,
48249,
47725,
31857,
30,
41129,
136,
45345,
47725,
51031,
44335,
21377,
47756,
40958,
19816,
22391,
26383,
33669,
30,
32749,
136,
48027,
41939,
47736,
34752,
40172,
379,
35,
3032,
35,
12524,
24986,
136,
8979,
51125,
46021,
47736,
40988,
22241,
27435,
18675,
31214,
50735,
34434,
51125,
42980,
30,
47736,
50564,
40172,
19816,
47797,
21077,
38255,
47736,
32749,
38131,
18675,
47407,
36357,
38131,
36093,
30,
35947,
45345,
47725,
47860,
24914,
41347,
32749,
20375,
50560,
31079,
22241,
44844,
32877,
136,
31223,
136,
30,
36049,
50912,
34765,
47725,
42980,
19757,
38693,
38131,
32749,
38131,
47736,
42861,
47725,
51273,
30,
50440,
48172,
27214,
33108,
47646,
38131,
36453,
136,
41189,
136,
19816,
42861,
38131,
43229,
136,
38131,
24986,
33108,
30,
47927,
36357,
23847,
50840,
21124,
50038,
33040,
45019,
34434,
34389,
37829,
38300,
49736,
48172,
44831,
30,
47736,
50213,
22214,
19626,
48172,
18875,
34434,
50912,
18675,
21958,
29185,
136,
19623,
9685,
50840,
37829,
21124,
30,
27719,
30212,
28831,
48172,
49164,
34434,
30525,
27669,
38275,
120,
39668,
136,
29824,
50560,
24914,
30,
25110,
18675,
44581,
38131,
32749,
22241,
25117,
18675,
23619,
38255,
18675,
21646,
38457,
46168,
37846,
50912,
45670,
30,
51006,
47725,
31857,
48172,
42980,
47736,
41239,
38131,
27669,
38275,
136,
29824,
35897,
18675,
31214,
47725,
30,
42998,
51273,
20234,
19547,
23785,
38255,
47766,
38,
9448,
112,
3056,
35,
18305,
31672,
19588,
36247,
48172,
22575,
38654,
47927,
48249,
34389,
48172,
33248,
32749,
19816,
34868,
30,
30525,
38623,
48172,
41347,
26571,
39514,
48172,
31843,
49164,
47736,
40942,
38131,
30,
24986,
19816,
41932,
18675,
30123,
40163,
136,
27909,
22241,
42994,
47927,
31214,
38255,
18675,
21646,
136,
38255,
18675,
30,
21538,
136,
22214,
16951,
40163,
31881,
34389,
48172,
23781,
38255,
34434,
33108,
26312,
136,
20399,
30212,
18675,
43184,
30,
23781,
19816,
23012,
47736,
51006,
19816,
32877,
38131,
27669,
39620,
45345,
47725,
51273,
22391,
30966,
30,
19757,
32732,
33108,
30873,
379,
14305,
44678,
40172,
38131,
50111,
31020,
51273,
18675,
50191,
38131,
50709,
47736,
39620,
30,
50443,
48172,
44018,
19816,
22391,
26711,
51273,
48172,
37103,
41239,
48172,
31416,
47736,
51013,
33108,
47736,
21345,
30,
50549,
379,
29
] |
[
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,861 |
Department of Big Data Analytics
Course Title – BCA (Data Analytics)
Description – Department of Big Data Analytics, established in the year 2012-08, is starting an under- Graduate programme named “BCA (Data Analytics)” from the academic year 2016-2016. The Department is committed to train students to analyze data to get insights and to create qualified professionals who will play a pivotal role in satisfying the demands of this rapidly expanding digital economy.
Duration – 3 years
Eligibility – A candidate who has passed the two years Pre-University Examination conducted by the Pre-University Education Board in Karnataka or Three years Diploma in Engineering of Government of Karnataka or any other examination considered equivalent thereto shall be eligible for admission. They must have studied mathematics in plus two level.
Outcome – Students will be industry ready with following knowledge:
1. Mathematical foundation, statistical and machine learning theories for analytics 2. Programming skills to implement the analytics and machine learning concepts 3. Basic concepts of economics, accounts, ethical aspects of data analytics and so on.
Syllabus
|
[
6151,
38131,
3831,
5989,
2885,
29,
5621,
17099,
53794,
3428,
122,
5989,
2885,
125,
29,
6186,
53794,
6151,
38131,
3831,
5989,
2885,
136,
28693,
33108,
47736,
51241,
1231,
143,
683,
136,
34389,
46030,
19757,
49092,
8352,
30,
41120,
30,
37415,
30,
53810,
3428,
30,
122,
5989,
30,
2885,
125,
53811,
30,
30525,
30,
47736,
30,
18809,
30,
51241,
30,
1240,
143,
1240,
379,
30,
16951,
6151,
30,
34389,
23810,
30,
48172,
48438,
30,
46486,
30,
48172,
19793,
25570,
48172,
30966,
30,
33743,
30,
19816,
30,
48172,
30,
25110,
41596,
41080,
50783,
50840,
40045,
18675,
39950,
43648,
33108,
43990,
47736,
26006,
38131,
47927,
41873,
29059,
26624,
27770,
379,
29,
6592,
53794,
1411,
51247,
29,
6898,
53794,
2145,
22410,
50783,
31672,
39246,
47736,
48876,
51247,
13606,
143,
17607,
7211,
24207,
22241,
47736,
13606,
143,
17607,
6823,
3928,
33108,
10076,
38457,
17038,
51247,
6342,
33108,
7006,
38131,
8335,
38131,
10076,
38457,
19973,
38622,
28888,
24394,
28595,
47831,
44647,
21124,
27995,
30212,
19163,
379,
16997,
37344,
31705,
46488,
36194,
33108,
40125,
48876,
35268,
379,
29,
12720,
53794,
16333,
50840,
21124,
33399,
41981,
50912,
30162,
34868,
2131,
29,
695,
379,
39,
11320,
30368,
136,
46069,
19816,
35797,
35152,
47808,
30212,
19790,
1125,
379,
39,
13796,
45145,
48172,
33001,
47736,
19790,
19816,
35797,
35152,
24126,
1411,
379,
38,
3644,
24126,
38131,
27765,
136,
18900,
136,
28739,
20406,
38131,
25570,
19790,
19816,
45345,
38255,
379,
29,
16530,
29
] |
[
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
false,
true,
false,
false,
true,
false,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
false,
false,
true,
false,
true,
true,
false,
true,
true,
false,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,863 |
HR Driving Change: reflections on a daring project with visual tools
The challenge
I will describe a real project that I am carrying out in this period connected with the organizational change
and the human resources development in an SME operating in the ICT field.
These are the characterizing elements:
• Solid company, recognized in its territory
• Still owned by the founders after forty years of life
• Close to the generational transition
• Operating in a more turbulent environment than ever
The project has as objectives:
• encourage sustainable growth of the organization, make it "future proof" and independent from the guidance of historical entrepreneurs
• make the company attractive for professional profiles that are highly coveted on the market
• structure the human resource management governance
For myself, who leads a small consulting firm, such an ambitious project is a great challenge (but also,
potentially, a nightmare).
The top management requires the change, but it is difficult to leave the logic and tools used for decades
and the "we have always done so" resounds in the company.
Although there is great human respect for workers in the company, it is difficult to use innovative working
methods.
There is a short-term orientation to thinking. The project must obviously be carried out while the company works, and the SMEs do not have many
resources (of time and money to invest in these projects). The selection
Specifically, approaches and two typical tools of Design Thinking were used. Principles:
• Maximum involvement: it was decided to build, at least partially, the strategy with a mixed Top- Down and Bottom-Up approach asking people, even operational ones, to provide contributions;
• Small bets: in the preliminary phase we wanted to involve a limited number of people within a pilot project and then let them act as "radiators of change".
Visual tools:
• Lego® Serious Play® Workshop - this facilitation method that uses Lego® bricks with a metaphorical approach, not only allows you to see the result of what is being done (in 3D) but permits to by-pass some brakes related to the rationality allowing a constructive participation in the identification of solutions;
• Creation of “atypical personas” for an organizational analysis - on average, in an organizational analysis, the professional figures are used as a cluster and therefore the employment contract is used as a reference; here we tried to shift the focus on the "psychological contract" between company and personnel and then analyze everything in terms of mutual expectations and use these clusters.
Application
What has been done - what is being done:
1. A short questionnaire submitted to all company staff to summarily investigate the main expectations
that workers have towards the company in relation to the way they work, relations and growth within the organization;
2. Workshop with the Lego® Serious Play® Workshop methodology (described above) aimed at the
heads of the Organizational Unit to create a Business and Management model through which a representation of these models was requested in the AS IS and TO BE version;
3. Workshop with the Lego® Serious Play® Workshop methodology aimed at members of the pilot
project in which we asked:
o Possibly change the organization's AS IS vision; o Building the road between AS IS and TO BE; o Define the actors who could support this growth and change (definition of the Personas in
relation to mutual expectations.
Now, with a more traditional approach, talks are being conducted with all the staff in order to be able to
deepen everything that emerged in the workshops and go into detail on the individual expectations. Intuition and approach
The choice to use a non-traditional approach and visual tools related to Design Thinking was made to
avoid getting stuck in resistance to change.
The risk, given the context described above, was that of "hoping for different results by always doing the
same things".
The traditional approach based on in-depth study and then implementation did not seem suitable. Start with an analysis of the environment and strategy (with Top Management), the structure and staff
(mainly with Middle Management) and the organizational climate (with the whole company), and then move on to an implementation seemed unsuitable for the big change challenge.
Quick wins are needed to enable change and find trustworthy followers. The strong involvement and theuse of disruptive tools seem to be appreciated: the project is still ongoing
and therefore it is not possible to make an in-depth evaluation of the choice made.
|
[
8541,
6551,
4826,
2131,
42458,
38255,
18675,
25553,
41145,
50912,
50213,
48264,
29,
16951,
22869,
29,
8979,
50840,
26210,
18675,
41989,
41145,
47725,
8979,
19661,
22576,
38654,
33108,
47927,
39558,
24326,
50912,
47736,
38530,
22903,
29,
19816,
47736,
32535,
43177,
26394,
33108,
19757,
15081,
38359,
33108,
47736,
8996,
29753,
379,
29,
16992,
20234,
47736,
22951,
27973,
2131,
29,
53816,
30,
15969,
23883,
136,
42196,
33108,
34470,
47663,
29,
53816,
30,
16235,
38912,
22241,
47736,
30374,
19330,
30346,
51247,
38131,
35330,
29,
53816,
30,
5081,
48172,
47736,
30889,
48508,
29,
53816,
30,
12613,
33108,
18675,
37103,
48818,
28529,
47714,
28821,
29,
16951,
41145,
31672,
20375,
38009,
2131,
29,
53816,
30,
28250,
46995,
31378,
38131,
47736,
38527,
136,
35884,
34434,
106,
30702,
41207,
106,
19816,
33317,
30525,
30,
47736,
31415,
38131,
32010,
28496,
29,
53816,
30,
35884,
47736,
23883,
20631,
30212,
41076,
41095,
47725,
20234,
31946,
25032,
38255,
47736,
36082,
29,
53816,
30,
46458,
47736,
32535,
43174,
35937,
31133,
29,
7788,
37373,
136,
50783,
35118,
18675,
45258,
24488,
29886,
136,
46716,
19757,
19695,
41145,
34389,
18675,
31269,
22869,
122,
22214,
19626,
136,
29,
40446,
136,
18675,
37697,
125,
379,
29,
16951,
48283,
35937,
43055,
47736,
22903,
136,
22214,
34434,
34389,
26593,
48172,
35168,
47736,
35605,
19816,
48264,
49733,
30212,
25693,
29,
19816,
47736,
106,
50560,
31705,
19657,
27290,
45345,
106,
43173,
33108,
47736,
23883,
379,
29,
2815,
47819,
34389,
31269,
32535,
43181,
30212,
51031,
33108,
47736,
23883,
136,
34434,
34389,
26593,
48172,
49728,
33669,
51043,
29,
36542,
379,
29,
16981,
34389,
18675,
44794,
143,
47632,
38552,
48172,
47899,
379,
30,
16951,
41145,
37344,
38072,
21124,
22569,
38654,
50753,
47736,
23883,
51057,
136,
19816,
47736,
15083,
27214,
37829,
31705,
36019,
29,
43177,
122,
38131,
48078,
19816,
37028,
48172,
34264,
33108,
47848,
41156,
125,
379,
35,
16951,
44395,
29,
16055,
136,
20139,
19816,
48876,
48893,
48264,
38131,
6191,
17010,
50685,
49733,
379,
30,
13708,
2131,
29,
53816,
30,
11349,
34320,
2131,
34434,
50483,
25713,
48172,
22093,
136,
20542,
35166,
39190,
136,
47736,
46353,
50912,
18675,
36887,
17163,
6506,
19816,
4000,
143,
17645,
20129,
20399,
39478,
136,
28802,
38361,
38288,
136,
48172,
41347,
24638,
2136,
29,
53816,
30,
15905,
21359,
2131,
33108,
47736,
40666,
39737,
50560,
50441,
48172,
34317,
18675,
35416,
37934,
38131,
39478,
50927,
18675,
39892,
30,
41145,
19816,
47797,
35256,
47766,
18989,
20375,
106,
41774,
38131,
22903,
106,
379,
29,
17995,
48264,
2131,
29,
53816,
30,
10559,
51402,
15616,
13451,
51402,
18452,
143,
47927,
29411,
36531,
47725,
49760,
10559,
51402,
21945,
50912,
18675,
36515,
30,
20129,
136,
37829,
38300,
19590,
51273,
48172,
44335,
47736,
43267,
38131,
50709,
34389,
21246,
27290,
122,
33108,
1567,
125,
22214,
39593,
48172,
22241,
143,
39240,
30,
45494,
21867,
42673,
48172,
47736,
41906,
19589,
18675,
24468,
39202,
33108,
47736,
32781,
38131,
30,
45471,
2136,
29,
53816,
30,
5669,
38131,
53810,
20645,
39645,
53811,
30212,
19757,
38530,
19781,
143,
38255,
20788,
136,
33108,
19757,
38530,
30,
19781,
136,
47736,
41076,
29778,
20234,
49733,
20375,
18675,
23459,
19816,
47827,
47736,
28172,
24602,
34389,
49733,
30,
20375,
18675,
42421,
2136,
31881,
50560,
48663,
48172,
44735,
47736,
30126,
38255,
47736,
106,
41416,
24602,
106,
21370,
23883,
30,
19816,
39657,
19816,
47797,
19793,
28836,
33108,
47646,
38131,
37358,
29084,
19816,
49728,
47848,
23464,
379,
29,
3032,
29,
18305,
31672,
21197,
27290,
143,
50709,
34389,
21246,
27290,
2131,
29,
695,
379,
2145,
44794,
41676,
46590,
48172,
19547,
23883,
45918,
48172,
46780,
34267,
47736,
35856,
29084,
29,
47725,
51031,
31705,
48357,
47736,
23883,
33108,
42678,
48172,
47736,
50549,
47860,
51013,
136,
42681,
19816,
31378,
50927,
30,
47736,
38527,
2136,
29,
1125,
379,
18452,
50912,
47736,
10559,
51402,
15616,
13451,
51402,
18452,
36540,
122,
26211,
18746,
125,
19452,
20542,
47736,
29,
31754,
38131,
47736,
12669,
17594,
48172,
25110,
18675,
4179,
19816,
11138,
36940,
48005,
50745,
18675,
30,
42986,
38131,
47848,
36952,
50483,
43035,
33108,
47736,
2335,
9125,
19816,
16671,
3439,
50021,
2136,
29,
1411,
379,
18452,
50912,
47736,
10559,
51402,
15616,
13451,
51402,
18452,
36540,
19452,
20542,
36387,
38131,
47736,
39892,
29,
41145,
33108,
50745,
50560,
20396,
2131,
29,
37975,
13553,
22903,
47736,
38527,
120,
2335,
9125,
50191,
2136,
30,
37975,
4143,
47736,
43596,
21370,
2335,
9125,
19816,
16671,
3439,
2136,
30,
37975,
6079,
47736,
19029,
50783,
24914,
46883,
47927,
31378,
19816,
22903,
122,
25879,
38131,
47736,
13279,
33108,
29,
42678,
48172,
37358,
29084,
379,
29,
12338,
136,
50912,
18675,
37103,
48418,
20129,
136,
47282,
20234,
21246,
24207,
50912,
19547,
47736,
45918,
33108,
38484,
48172,
21124,
18724,
48172,
29,
25810,
28836,
47725,
28071,
33108,
47736,
51068,
19816,
31079,
34159,
26312,
38255,
47736,
33357,
29084,
379,
35,
9591,
19816,
20129,
29,
16951,
23098,
48172,
49728,
18675,
37759,
143,
48418,
20129,
19816,
50213,
48264,
42673,
48172,
6191,
17010,
50483,
35814,
48172,
29,
20806,
30977,
46478,
33108,
43141,
48172,
22903,
379,
29,
16951,
43573,
136,
31016,
47736,
24563,
26211,
18746,
136,
50483,
47725,
38131,
106,
32154,
30212,
26571,
43272,
22241,
19657,
27252,
47736,
29,
43922,
47886,
106,
379,
29,
16951,
48418,
20129,
21077,
38255,
33108,
143,
26179,
46496,
19816,
47797,
33003,
26531,
37829,
44350,
46765,
379,
30,
16164,
50912,
19757,
19781,
38131,
47736,
28529,
19816,
46353,
122,
50912,
17162,
11138,
125,
136,
47736,
46458,
19816,
45918,
29,
122,
35858,
50912,
11560,
11138,
125,
19816,
47736,
38530,
23374,
122,
50912,
47736,
50786,
23883,
125,
136,
19816,
47797,
30,
37211,
38255,
48172,
19757,
33003,
44351,
49551,
30212,
47736,
21411,
22903,
22869,
379,
29,
14028,
50878,
20234,
37534,
48172,
28198,
22903,
19816,
29838,
48761,
30160,
379,
30,
16951,
46444,
34320,
19816,
47858,
38131,
27037,
48264,
44350,
48172,
21124,
20109,
2131,
47736,
41145,
34389,
46185,
38294,
29,
19816,
47827,
34434,
34389,
37829,
40389,
48172,
35884,
19757,
33108,
143,
26179,
28786,
38131,
47736,
23098,
35814,
379,
29
] |
[
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
false,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
false,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
false,
false,
true,
false,
false,
false,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
false,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,864 |
Reflection-Mind Mapping
Challenge
Mind maps are my main learning and information gathering tool. I am currently in
university and designing this type of diagram is often a very practical way for me to be
able to organize all the knowledge that I acquire during classes; in order to be able to
have at hand all the different educational resources that revolve around the areas of
knowledge that I study.
Selection
I selected this tool, precisely because after thinking about it so much, I came to the
conclusion that definitely the best way for me to be able to understand what I do (and
make others understand it as well), is to rely on graphic and written resources, and I
believe that mind maps do that perfectly.
Application
I apply mind mapping almost daily, especially in theoretical subjects (such as
differential and integral calculus), which is generally very effective for me.
At first it was difficult for me to extract all the information, however later on, I was
able to improve my ability to ensure that my mental maps could solve the main
problem I had: acquiring knowledge during isolation by Covid-19.
Insight
I was able to learn a lot from the course, and complement my knowledge about what
mind mapping is too much, and understand that there are various applications in
addition to the ones I gave them, such as in business ideas, in flowcharts, in business
reports, etc...
Approach
From now on I could start looking for a way to relate all the concepts learned in terms
of design thinking and give it another approach that helps me acquire more
knowledge together with my colleagues, I am thinking that a great way to do it would
be by designing mind maps in collaboration.
|
[
14406,
143,
11598,
11194,
29,
4800,
29,
11598,
36049,
20234,
37366,
35856,
35152,
19816,
33508,
30828,
48249,
379,
8979,
19661,
25373,
33108,
29,
49371,
19816,
26255,
47927,
48885,
38131,
26478,
34389,
38198,
18675,
50038,
40512,
50549,
30212,
36247,
48172,
21124,
29,
18724,
48172,
38536,
19547,
47736,
34868,
47725,
8979,
18976,
27594,
23280,
2136,
33108,
38484,
48172,
21124,
18724,
48172,
29,
31705,
20542,
31537,
19547,
47736,
26571,
27821,
43177,
47725,
43454,
20290,
47736,
20239,
38131,
29,
34868,
47725,
8979,
46496,
379,
29,
15538,
29,
8979,
44393,
47927,
48249,
136,
40587,
21173,
19330,
47899,
18744,
34434,
45345,
37235,
136,
8979,
22364,
48172,
47736,
29,
24162,
47725,
25878,
47736,
21345,
50549,
30212,
36247,
48172,
21124,
18724,
48172,
49164,
50709,
8979,
27214,
122,
19816,
29,
35884,
38623,
49164,
34434,
20375,
50667,
125,
136,
34389,
48172,
42765,
38255,
31218,
19816,
51174,
43177,
136,
19816,
8979,
29,
21259,
47725,
36689,
36049,
27214,
47725,
39529,
379,
29,
3032,
29,
8979,
20083,
36689,
36034,
19602,
25519,
136,
28668,
33108,
47805,
46578,
122,
46716,
20375,
29,
26572,
19816,
33890,
22322,
125,
136,
50745,
34389,
30882,
50038,
27850,
30212,
36247,
379,
29,
3248,
29894,
34434,
50483,
26593,
30212,
36247,
48172,
29288,
19547,
47736,
33508,
136,
32236,
35025,
38255,
136,
8979,
50483,
29,
18724,
48172,
33082,
37366,
18721,
48172,
28432,
47725,
37366,
36428,
36049,
24914,
45480,
47736,
35856,
29,
40942,
8979,
31487,
2131,
18980,
34868,
27594,
34411,
22241,
5644,
379,
29,
9448,
29,
8979,
50483,
18724,
48172,
35145,
18675,
35689,
30525,
47736,
24986,
136,
19816,
23978,
37366,
34868,
18744,
50709,
29,
36689,
36034,
34389,
48243,
37235,
136,
19816,
49164,
47725,
47819,
20234,
49912,
20072,
33108,
29,
19088,
48172,
47736,
38288,
8979,
30838,
47766,
136,
46716,
20375,
33108,
22188,
32749,
136,
33108,
30061,
136,
33108,
22188,
29,
42966,
136,
28719,
384,
29,
3056,
29,
7913,
37898,
38255,
8979,
24914,
46021,
35654,
30212,
18675,
50549,
48172,
42672,
19547,
47736,
24126,
35147,
33108,
47646,
29,
38131,
26238,
47899,
19816,
31012,
34434,
19905,
20129,
47725,
31857,
36247,
18976,
37103,
29,
34868,
48191,
50912,
37366,
23640,
136,
8979,
19661,
47899,
47725,
18675,
31269,
50549,
48172,
27214,
34434,
51125,
29,
21124,
22241,
26255,
36689,
36049,
33108,
23610,
379,
29
] |
[
false,
false,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
false,
false,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,867 |
Reflection – Mind Mapping
Challenge & Selection The tool he uses is the mind map to be able not only to innovate but also to give a more efficient and far-reaching approach to a social project that I developed together with a group of colleagues at the University, which consists of supporting an orientation vocational training of young people who are completing their secondary studies and are not clear on what university career to pursue and thus seek an answer to dropout problems in universities as well as the problem that more than 40% of young people do not follow a university or technical education, This will allow us to observe what the final objective of this project will become and elevate it to one of greater scope. Use the museum gallery technique, with which you fill a room with relevant collected information, as well as graphs and reports from local newspapers, and divide the team into groups that will give their specific aspects to the topic, as well as options for improvement, ideas of innovation and a new mission and vision of the project. Application The first thing was to develop the environment, I divided the room into zones in which I showed the different current problems, as well as related news, areas with statistical graphics, and interviews with the target audience (young people about to finish or who recently finished high school, higher studies . To improve the purpose of the improvement, I will rely on terminologies and processes that are shown within the PMI project methodology, which will allow participating members to have the same language when giving their opinions and make the final debate more understandable and I practice. Participants are divided into groups of between 5 to 6 people randomly using "ice-breaker" dynamics, which ensures a better distribution of opinions and greater confidence among the participants when grouping them, walk freely around the room, and make notes of their opinions and ideas, nothing is ruled out any intervention, however insignificant it may seem, will be taken into account and respected as such. I give them a total of 40 minutes so that they can discuss what they observe and reinforce their ideas, then I ask each group to prepare a mental map of what they have seen, based on the following questions: a) How do you perceive the student environment? b) How much do you identify with what you have observed? c) What is the main problem to solve for you? d) What are the needs of the target audience in the current context? e) How can the current problem be improved or solved? I give them an hour so that they can capture their responses in the way they consider most convenient or didactic, then I ask each group to present their achievements and results, encouraging debate with the other groups, generating a consolidation of ideas and creating a “core” idea on which to base the entire development of the project to be followed, finally by means of photos and summaries, the consolidated session is obtained, leaving a clear panorama and a group commitment to meet the goals
found through the tool, since all are participants of the dynamics, everyone identifies with the solution and everyone feels encouraged to make concrete the reality on paper Insight & Approach The first thing I rescued when using this exercise is that it creates an environment of camaraderie in which the barriers that society has established for so many years (race, sex, etc.) are eliminated and each person is allowed to express their opinion without fear. to censorship and with total respect towards the rest of the participants, it also allows them to express their ideas more easily, letting their imagination and inventiveness fly, which I think is the biggest profit of this exercise. The results of this exercise allowed us to glimpse the current context and the horizon towards which to go, as well as the generation of an affection towards what will be carried out, in this case the project, as a reference for this specific case, the Conclusions spanned two important axes, values and an effective dissemination of the reality of university careers in the country. Young people currently lack a culture formed by values, such as the vocation of service, perseverance and self-confidence. , values that were not delivered or nurtured during the development of these young people, and on the other hand, the little or no diffusion of the university careers in the country generated that the young people had an erroneous vision of the careers and that led them in case they opted for some to leave it in the middle of the race and change careers or simply not follow it, which generated a loss of money to the state and the families of young people, who, having no established values, increased their chances of engaging in illicit activities, generating a vicious circle that is transmitted from generation to generation. This tool not only provided a global and specific approach to the problem posed, but also allowed directing solutions and initiatives to solve them, and left an incredibly diverse data that could be used for other tools such as storytelling, learning launch and even visualization, and that is why its use provides the working group with the greatest possible wealth, a working approach that can be revised, improved and strengthened.
|
[
14406,
53794,
11598,
11194,
29,
4800,
112,
15538,
35,
16951,
48249,
31726,
49760,
34389,
47736,
36689,
36021,
48172,
21124,
18724,
37829,
38300,
48172,
33659,
22214,
19626,
48172,
31012,
18675,
37103,
27866,
19816,
30,
29526,
143,
41939,
20129,
48172,
18675,
45366,
41145,
47725,
8979,
26386,
48191,
50912,
18675,
31358,
38131,
23640,
20542,
47736,
30,
17607,
136,
50745,
24410,
38131,
46888,
19757,
38552,
50298,
48447,
38131,
51275,
39478,
50783,
20234,
30,
23992,
47756,
44300,
46489,
19816,
20234,
37829,
23321,
38255,
50709,
49371,
22529,
48172,
41537,
19816,
48027,
44343,
30,
19757,
19911,
48172,
27510,
40958,
33108,
49370,
20375,
50667,
20375,
47736,
40942,
47725,
37103,
47714,
1649,
111,
38131,
51275,
30,
39478,
27214,
37829,
30156,
18675,
49371,
38457,
47454,
27818,
136,
17019,
50840,
19583,
49717,
48172,
38042,
50709,
47736,
29810,
30,
38006,
38131,
47927,
41145,
50840,
21174,
19816,
27978,
34434,
48172,
38275,
38131,
31272,
44165,
379,
35,
17679,
47736,
37327,
30747,
47464,
136,
50912,
50745,
51273,
29790,
18675,
43678,
50912,
42720,
23647,
33508,
136,
20375,
30,
50667,
20375,
31223,
19816,
42966,
30525,
35561,
37662,
136,
19816,
27179,
47736,
47407,
34159,
31366,
47725,
50840,
31012,
47756,
30,
45670,
20406,
48172,
47736,
48286,
136,
20375,
50667,
20375,
38447,
30212,
33085,
136,
32749,
38131,
33664,
19816,
18675,
37641,
36848,
30,
19816,
50191,
38131,
47736,
41145,
379,
35,
3032,
35,
16951,
29894,
47885,
50483,
48172,
26383,
47736,
28529,
136,
8979,
27180,
47736,
43678,
34159,
51326,
33108,
50745,
8979,
44838,
47736,
30,
26571,
25372,
40958,
136,
20375,
50667,
20375,
42673,
37655,
136,
20239,
50912,
46069,
31221,
136,
19816,
34141,
50912,
30,
47736,
47330,
20655,
122,
51275,
39478,
18744,
48172,
29860,
38457,
50783,
42138,
29861,
31933,
44129,
136,
31935,
46489,
379,
35,
17108,
33082,
47736,
41525,
38131,
47736,
33085,
136,
8979,
50840,
42765,
38255,
47642,
19816,
40997,
47725,
20234,
44845,
30,
50927,
47736,
12893,
41145,
36540,
136,
50745,
50840,
19583,
39201,
36387,
48172,
31705,
47736,
43922,
34992,
30,
50730,
31022,
47756,
38380,
19816,
35884,
47736,
29810,
25665,
37103,
49167,
19816,
8979,
40517,
379,
35,
13116,
20234,
27180,
34159,
31366,
38131,
21370,
1715,
48172,
1829,
39478,
41848,
49766,
106,
32715,
143,
21904,
106,
27619,
136,
30,
50745,
28434,
18675,
21361,
27124,
38131,
38380,
19816,
31272,
24234,
19729,
47736,
39195,
50730,
30,
31363,
47766,
136,
50406,
30459,
20290,
47736,
43678,
136,
19816,
35884,
37846,
38131,
47756,
38380,
19816,
32749,
136,
37852,
34389,
30,
43775,
38654,
19973,
34128,
136,
32236,
33751,
34434,
36236,
44350,
136,
50840,
21124,
47260,
34159,
18891,
19816,
43183,
30,
20375,
46716,
379,
35,
8979,
31012,
47766,
18675,
48318,
38131,
1649,
36763,
45345,
47725,
47860,
22391,
26886,
50709,
47860,
38042,
19816,
42623,
47756,
32749,
136,
30,
47797,
8979,
20394,
27669,
31358,
48172,
40688,
18675,
36428,
36021,
38131,
50709,
47860,
31705,
44357,
136,
21077,
38255,
47736,
30162,
30,
41678,
2131,
35,
18675,
125,
8911,
27214,
51273,
39498,
47736,
46481,
28529,
2142,
30,
20874,
125,
8911,
37235,
27214,
51273,
32788,
50912,
50709,
51273,
31705,
38043,
2142,
30,
22254,
125,
18305,
34389,
47736,
35856,
40942,
48172,
45480,
30212,
51273,
2142,
30,
25501,
125,
18305,
20234,
47736,
37546,
38131,
47736,
47330,
20655,
33108,
47736,
25372,
24563,
2142,
30,
27638,
125,
8911,
22391,
47736,
25372,
40942,
21124,
33083,
38457,
45481,
2142,
35,
8979,
31012,
47766,
19757,
32215,
45345,
47725,
47860,
22391,
22499,
47756,
43210,
33108,
47736,
50549,
47860,
24386,
37135,
24661,
30,
38457,
26533,
136,
47797,
8979,
20394,
27669,
31358,
48172,
40732,
47756,
18944,
19816,
43272,
136,
28254,
25665,
50912,
30,
47736,
38622,
31366,
136,
30887,
18675,
24419,
38131,
32749,
19816,
25117,
18675,
53810,
24804,
53811,
32732,
38255,
50745,
48172,
21073,
47736,
30,
28472,
26394,
38131,
47736,
41145,
48172,
21124,
30158,
136,
29824,
22241,
36269,
38131,
39796,
19816,
46779,
136,
47736,
30,
24416,
44576,
34389,
38066,
136,
35172,
18675,
23321,
39071,
19816,
18675,
31358,
23806,
48172,
36355,
47736,
31085,
29,
30367,
48005,
47736,
48249,
136,
45019,
19547,
20234,
39195,
38131,
47736,
27619,
136,
28831,
32787,
50912,
47736,
45464,
30,
19816,
28831,
29665,
28251,
48172,
35884,
24171,
47736,
42010,
38255,
39083,
35,
9448,
112,
3056,
35,
16951,
29894,
47885,
8979,
43072,
50730,
49766,
47927,
29002,
34389,
47725,
34434,
25115,
19757,
28529,
38131,
22362,
33108,
30,
50745,
47736,
21064,
47725,
45383,
31672,
28693,
30212,
45345,
36019,
51247,
122,
41747,
136,
44620,
136,
28719,
379,
125,
20234,
27997,
19816,
30,
27669,
39620,
34389,
19588,
48172,
29242,
47756,
38378,
50933,
29621,
379,
48172,
22777,
19816,
50912,
48318,
43181,
30,
48357,
47736,
43223,
38131,
47736,
39195,
136,
34434,
19626,
19590,
47766,
48172,
29242,
47756,
32749,
37103,
27711,
136,
35265,
47756,
30,
32883,
19816,
34250,
30098,
136,
50745,
8979,
47890,
34389,
47736,
21415,
41098,
38131,
47927,
29002,
379,
35,
16951,
43272,
38131,
47927,
29002,
19588,
49717,
48172,
31042,
47736,
25372,
24563,
19816,
47736,
32158,
48357,
50745,
48172,
30,
31079,
136,
20375,
50667,
20375,
47736,
30888,
38131,
19757,
19286,
48357,
50709,
50840,
21124,
22569,
38654,
136,
33108,
47927,
22605,
47736,
41145,
136,
20375,
30,
18675,
42421,
30212,
47927,
45670,
22605,
136,
47736,
5356,
45612,
48876,
33040,
20848,
136,
49872,
19816,
19757,
27850,
30,
27058,
38131,
47736,
42010,
38131,
49371,
22532,
33108,
47736,
24967,
379,
18585,
39478,
25373,
34928,
18675,
25331,
30,
30307,
22241,
49872,
136,
46716,
20375,
47736,
50297,
38131,
44549,
136,
39610,
19816,
44406,
143,
24234,
379,
136,
49872,
47725,
50685,
30,
37829,
25986,
38457,
37953,
27594,
47736,
26394,
38131,
47848,
51275,
39478,
136,
19816,
38255,
47736,
38622,
31537,
136,
47736,
30,
35513,
38457,
37724,
26606,
38131,
47736,
49371,
22532,
33108,
47736,
24967,
30885,
47725,
47736,
51275,
39478,
31487,
19757,
30,
28634,
50191,
38131,
47736,
22532,
19816,
47725,
35183,
47766,
33108,
22605,
47860,
38417,
30212,
45494,
48172,
35168,
34434,
33108,
47736,
36619,
30,
38131,
47736,
41747,
19816,
22903,
22532,
38457,
45004,
37829,
30156,
34434,
136,
50745,
30885,
18675,
35685,
38131,
37028,
48172,
47736,
46046,
19816,
30,
47736,
29503,
38131,
51275,
39478,
136,
50783,
136,
31712,
37724,
28693,
49872,
136,
33261,
47756,
22899,
38131,
28339,
33108,
30,
32846,
19014,
136,
30887,
18675,
50083,
23189,
47725,
34389,
48532,
30525,
30888,
48172,
30888,
379,
35,
17019,
48249,
37829,
38300,
41348,
18675,
31047,
19816,
45670,
20129,
48172,
47736,
40942,
40341,
136,
22214,
19626,
19588,
30,
26713,
45471,
19816,
33610,
48172,
45480,
47766,
136,
19816,
35189,
19757,
33266,
27159,
25570,
47725,
24914,
21124,
49733,
30,
30212,
38622,
48264,
46716,
20375,
46304,
136,
35152,
35047,
19816,
28802,
50228,
136,
19816,
47725,
34389,
50802,
34470,
49728,
30,
41353,
47736,
51043,
31358,
50912,
47736,
31273,
40389,
50572,
136,
18675,
51043,
20129,
47725,
22391,
21124,
43423,
136,
30,
33083,
19816,
46387,
379,
29
] |
[
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,869 |
The Tool:
Mind Mapping
Challenge and Selection – Why I selected the tool:
I work for a large insurance company. Like most of the giant corporate world guided heavily by compliance, my organization is invested in linear thinking, streamlining processes and avoiding waste. As a result, there are very few small ideas. The management and business don’t think through customer lens. The challenge was to have organizational mind shift from thinking too big and too long term return on investment to breaking it down to small incremental steps towards achieving big.
In a web redesign project, a large team was invested, a 3 year road map was defined and its first release was scheduled at 6 months. I used the mind mapping tool to generate ideas, to understand the customer’s needs and generate general ideas to solve customer issues. Rather than giving the product development team a traditional list of requirements, I immersed them in the research data. Therefore, the early re-designs we created could be deployed and refined in the context of real user interaction.
Application: How I used it:
We used mind mapping in various different settings and gathered information/data, we
reviewed customer complaints through social media, collected internal customer care feedback and interviewed a group of end users. I will discuss one example of the mind mapping example that we used: “interviewing a group of end users”
We organized an offsite session in an informal setting consisting of people with good mix of business users, stakeholders and customers from different ethnic backgrounds and varying levels of tech savviness. We categorized all the users into three groups: “Buy and Renew”, “understand and manage” and “Engage and access”. Then within these categories we created 3 sub- groups per category consisting of people of different skill sets/understanding of health insurance business. The team had two important objectives. First was to focus on finding stay with the objective of what do you see as a pain full experience in customer journey using our website and second what are some of the new features and functionality we can implement to improve the digital customer experience. We reiterated that all ideas are good. Each group was given a white board to either list or create a visual of new ideas. We also asked them to rank the ideas we asked them to rank high to low importance to them.
We gave them 30 mins to discuss and whiteboard the information. Then we have each group report out on their ideas while pointing to the mark-ups on their White boards. After the session, we reviewed all the white board information and created a visual of consolidated Ideas the first 20 ideas with the highest rank were taken to next level of analysis.
Insight and Feedback - what I learned:
What I have learned from conducting the mind mapping exercise is that it is very important to have a mix of group to get complete set of ideas. There were some very significant ideas that were generated and ranked high that were not listed in initial backlog that the team had put together prior to the exercise. We had to keep reminding the team of the objective and insights any deviation should be corrected and brought back to the theme. The most important was to be very approachable for all ideas and make the group feel more engaged. In the course of this exercise we had to lot of challenging questions from our business and stake holders on why we need this exercise as there is already an existing requirement/backlog from them and what would be the output and would they see any of these implemented. Learning was to include the mind mapping exercise as a beginning of any project we implement for digital strategy. I also feel we need to add more visualization tools have a person from each group draw the ideas out/provide a visual designer to the team make it more visual interactive and fun.
|
[
16951,
17149,
2131,
29,
11598,
11194,
29,
4800,
19816,
15538,
53794,
18353,
8979,
44393,
47736,
48249,
2131,
29,
8979,
51013,
30212,
18675,
35003,
33866,
23883,
379,
10645,
37135,
38131,
47736,
30983,
24823,
51092,
31418,
30,
31815,
22241,
24003,
136,
37366,
38527,
34389,
34266,
33108,
35428,
47899,
136,
46376,
40997,
19816,
30,
20811,
50500,
379,
3168,
18675,
43267,
136,
47819,
20234,
50038,
29718,
45258,
32749,
379,
16951,
35937,
19816,
22188,
27214,
37974,
30,
47890,
48005,
25413,
35235,
379,
30,
16951,
22869,
50483,
48172,
31705,
38530,
36689,
44735,
30525,
47899,
30,
48243,
21411,
19816,
48243,
35635,
47632,
43359,
38255,
34279,
48172,
21909,
34434,
27356,
48172,
45258,
33269,
46138,
30,
48357,
18948,
21411,
379,
29,
9285,
18675,
50589,
42343,
41145,
136,
18675,
35003,
47407,
50483,
34266,
136,
18675,
1411,
51241,
43596,
36021,
50483,
25872,
19816,
34470,
30,
29894,
42709,
50483,
44104,
20542,
1829,
37069,
379,
8979,
49733,
47736,
36689,
36034,
48249,
48172,
30884,
32749,
136,
48172,
30,
49164,
47736,
25413,
53806,
37546,
19816,
30884,
30873,
32749,
48172,
45480,
25413,
34424,
379,
14269,
30,
47714,
31022,
47736,
41043,
26394,
47407,
18675,
48418,
35471,
38131,
43051,
136,
8979,
32922,
47766,
33108,
30,
47736,
43078,
25570,
379,
16986,
136,
47736,
27684,
41926,
143,
26257,
50560,
25112,
24914,
21124,
26147,
19816,
42441,
33108,
30,
47736,
24563,
38131,
41989,
49741,
33953,
379,
29,
3032,
2131,
8911,
8979,
49733,
34434,
2131,
29,
18238,
49733,
36689,
36034,
33108,
49912,
26571,
44588,
19816,
30826,
33508,
537,
25570,
136,
50560,
29,
43415,
25413,
23975,
48005,
45366,
36306,
136,
23647,
34049,
25413,
22525,
30,
29654,
19816,
34134,
18675,
31358,
38131,
28263,
49750,
379,
8979,
50840,
26886,
38275,
28896,
38131,
47736,
36689,
36034,
30,
28896,
47725,
50560,
49733,
2131,
53810,
34140,
18675,
31358,
38131,
28263,
49750,
53811,
29,
18238,
38537,
19757,
38191,
44576,
33108,
19757,
33501,
44587,
24409,
38131,
39478,
50912,
31108,
36886,
38131,
30,
22188,
49750,
136,
45960,
19816,
25418,
30525,
26571,
28742,
20907,
19816,
49917,
35272,
30,
38131,
47447,
44013,
379,
18238,
22687,
19547,
47736,
49750,
34159,
47983,
31366,
2131,
53810,
4190,
19816,
14525,
53811,
136,
53810,
49164,
30,
19816,
35932,
53811,
19816,
53810,
6999,
19816,
18841,
53811,
379,
16969,
50927,
47848,
22678,
50560,
25112,
1411,
46538,
31366,
39494,
22689,
24409,
38131,
39478,
38131,
26571,
45138,
44585,
537,
49169,
38131,
31767,
33866,
30,
22188,
379,
16951,
47407,
31487,
48876,
33040,
38009,
379,
7694,
50483,
48172,
30126,
38255,
29843,
46088,
50912,
47736,
30,
38006,
38131,
50709,
27214,
51273,
44335,
20375,
18675,
39008,
30600,
29125,
33108,
25413,
34615,
49766,
38645,
50607,
30,
19816,
44298,
50709,
20234,
45494,
38131,
47736,
37641,
29640,
19816,
30624,
50560,
22391,
33001,
48172,
33082,
30,
47736,
26624,
25413,
29125,
379,
30,
18238,
42648,
47725,
19547,
32749,
20234,
31108,
379,
6748,
31358,
50483,
31016,
18675,
30,
50769,
21646,
48172,
27909,
35471,
38457,
25110,
18675,
50213,
38131,
37641,
32749,
379,
18238,
19626,
20396,
47766,
48172,
41857,
47736,
32749,
30,
50560,
20396,
47766,
48172,
41857,
31933,
48172,
35712,
33038,
48172,
47766,
379,
29,
18238,
30838,
47766,
1485,
36755,
48172,
26886,
19816,
50770,
47736,
33508,
379,
16969,
50560,
31705,
27669,
30,
31358,
42960,
38654,
38255,
47756,
32749,
50753,
40169,
48172,
47736,
36074,
143,
49668,
38255,
47756,
18343,
21656,
379,
2636,
47736,
30,
44576,
136,
50560,
43415,
19547,
47736,
50769,
21646,
33508,
19816,
25112,
18675,
50213,
38131,
24416,
9170,
30,
47736,
29894,
1203,
32749,
50912,
47736,
31939,
41857,
50685,
47260,
48172,
37667,
35268,
38131,
19781,
379,
29,
9448,
19816,
7576,
143,
50709,
8979,
35147,
2131,
29,
18305,
8979,
31705,
35147,
30525,
24208,
47736,
36689,
36034,
29002,
34389,
47725,
34434,
34389,
50038,
30,
33040,
48172,
31705,
18675,
36886,
38131,
31358,
48172,
30966,
23985,
44581,
38131,
32749,
379,
33,
16981,
50685,
45494,
50038,
44934,
32749,
47725,
50685,
30885,
19816,
41858,
31933,
47725,
50685,
30,
37829,
35473,
33108,
33598,
20914,
47725,
47736,
47407,
31487,
41554,
48191,
40879,
48172,
47736,
29002,
379,
30,
18238,
31487,
48172,
34732,
42805,
47736,
47407,
38131,
47736,
38006,
19816,
33743,
19973,
26415,
44820,
30,
21124,
24838,
19816,
22033,
20893,
48172,
47736,
47781,
379,
16951,
37135,
33040,
50483,
48172,
21124,
50038,
30,
20136,
30212,
19547,
32749,
19816,
35884,
47736,
31358,
29662,
37103,
28332,
379,
9285,
47736,
24986,
38131,
47927,
30,
29002,
50560,
31487,
48172,
35689,
38131,
22887,
41678,
30525,
38645,
22188,
19816,
45953,
32050,
38255,
30,
50802,
50560,
37530,
47927,
29002,
20375,
47819,
34389,
19623,
19757,
29041,
43048,
537,
20914,
30525,
47766,
30,
19816,
50709,
51125,
21124,
47736,
38712,
19816,
51125,
47860,
44335,
19973,
38131,
47848,
33007,
379,
48,
10522,
50483,
48172,
33197,
47736,
36689,
36034,
29002,
20375,
18675,
21222,
38131,
19973,
30,
41145,
50560,
33001,
30212,
26624,
46353,
379,
8979,
19626,
29662,
50560,
37530,
48172,
19075,
37103,
50228,
30,
48264,
31705,
18675,
39620,
30525,
27669,
31358,
27428,
47736,
32749,
38654,
537,
41347,
18675,
50213,
26251,
48172,
47736,
30,
47407,
35884,
34434,
37103,
50213,
33956,
19816,
30617,
379,
29
] |
[
true,
false,
false,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,871 |
Reflection - Mind Mapping tool for IT Product Managers
Challenge
As a product manager, my primary role was to build technology solutions for my healthcare businesses that cater to payment integrity business for pre pay due diligence and post pay recovery of additional amount paid to hospitals/clinics during claim settlement lifecycle. My primary interaction was with business leaders and managers. A set pattern of requirement gathering, documentation, workflow creation and cross application impacts have to be identified before actually handling over these to engineers to build it. The pattern that most of the software requirements that used to come to our technology teams was primarily defined in terms of short wins like automating manual effort to save time that are predominantly “what they want”. Also, the requirements given to me were primarily the inferences that a manager could make around the problem faced by his team while using an application. I still need to identify opportunities to save time and effort, and increase the ability of analyst to process claims accurately and faster while engaging with currently available software solutions.
Selection
The need was to understand the analysts and the current basket of software solutions to not only solve the business problem, but also make sure analysts are able to do the job with limited human intervention, and better automated outcomes for them to make faster decisions. The plan was to do mind mapping to identify insights and patterns around the work they do, the data and available solutions that an analysts is exposed to during his day to day job. This would help in knowing beyond what I already know, and also build perspective for me and other stakeholders.
Application
I had started to deep dive and engage with the analyst, clinical coders and cash recovery posters who have tight timelines and work really hard to meet the service level agreements for reviewing claims. During the analyst shadowing sessions, I decided to capture the day in life of analyst as his user journey. The steps were complex, redundant and time consuming for them, and the end result they get for the huge amount of time they spent could be reduced drastically. Most of the days, the analyst had to follow set steps to get the data for his work. Also, juggling between multiple applications for information and data collection was fairly tedious. The inferences that had to be made based on business rules did not exist in common platform. After completing the given insurance claims inventory, the analyst had to publish his work manually into separate portal for administrative tracking only. The analysts opened up about their problems and gave suggestions, why they want it and how it could benefit others also. I also offered them to share a dream feature or capability that the application could do, to make their life better. All these inputs were noted diligently. This journey of getting firsthand information, details of activities, data, and outcomes became crucial hangers in creating the mind map.
Insight and Approach
The close engagement with analyst helped in creating broad perspective of workflow as well building better understanding of business and responsibilities of the analyst. The mind mapping capability helped me to jot down the day in life of user, the current application and information portfolio, and what the analysts thinks about the work with available set of applications. Most importantly, I was able to fetch relevant details from available information and paint a picture that helped all stakeholders to come on same page. Further discussions with these stakeholders were now more meaningful and focused around a common specific paint points and opportunities. This also helped me to highlight the data and usability challenges which did not have direct revenue impact, but convinced stakeholders around projected time savings it could bring to an analyst as well as organization. Mind Mapping is a great tool to deep dive as well as build broader perspective. Most importantly, it helped me to build my use cases and prioritize them with business in order of benefits and value it generates for business and stakeholders.
This course made me understand and apply the tools and techniques more systematically. Earlier I was putting up my questions but unable to clearly join the dots and paint the picture and missed key focus areas. Going forward, while utilizing the mind mapping capability, I would also offer the users some questionnaires that could be answered so that I can fetch in more inputs and perspectives, and also help me pull data backed insights.
|
[
14406,
143,
11598,
11194,
48249,
30212,
9136,
13766,
11143,
29,
4800,
29,
3168,
18675,
41043,
35945,
136,
37366,
40853,
43648,
50483,
48172,
22093,
47483,
45471,
30212,
37366,
31769,
22192,
30,
47725,
22693,
48172,
39364,
33902,
22188,
30212,
40549,
39348,
27559,
26662,
19816,
40394,
39348,
42274,
38131,
19089,
30,
19736,
39006,
48172,
32188,
537,
23394,
27594,
23244,
44591,
35336,
379,
11933,
40853,
33953,
50483,
50912,
30,
22188,
35115,
19816,
35947,
379,
2145,
44581,
39326,
38131,
43048,
30828,
136,
27234,
136,
51035,
30,
25119,
19816,
25227,
20069,
32959,
31705,
48172,
21124,
32783,
21207,
19038,
31562,
38756,
47848,
48172,
30,
28351,
48172,
22093,
34434,
379,
16951,
39326,
47725,
37135,
38131,
47736,
45411,
43051,
47725,
49733,
48172,
23735,
48172,
38645,
30,
47483,
47422,
50483,
40852,
25872,
33108,
47646,
38131,
44794,
50878,
35385,
20746,
36005,
27875,
48172,
44003,
30,
48078,
47725,
20234,
40625,
53810,
50709,
47860,
50440,
53811,
379,
2807,
136,
47736,
43051,
31016,
48172,
36247,
50685,
40852,
47736,
30,
33449,
47725,
18675,
35945,
24914,
35884,
20290,
47736,
40942,
29393,
22241,
32001,
47407,
50753,
49766,
19757,
20069,
379,
33,
8979,
46185,
37530,
48172,
32788,
38395,
48172,
44003,
48078,
19816,
27875,
136,
19816,
33259,
47736,
18721,
38131,
19784,
48172,
40988,
30,
23249,
18922,
19816,
29564,
50753,
28339,
50912,
25373,
20774,
45411,
45471,
379,
29,
15538,
29,
16951,
37530,
50483,
48172,
49164,
47736,
19785,
19816,
47736,
25372,
21094,
38131,
45411,
45471,
48172,
37829,
38300,
45480,
30,
47736,
22188,
40942,
136,
22214,
19626,
35884,
46908,
19785,
20234,
18724,
48172,
27214,
47736,
34563,
50912,
35416,
32535,
30,
34128,
136,
19816,
21361,
20742,
38666,
30212,
47766,
48172,
35884,
29564,
25727,
379,
16951,
39986,
50483,
48172,
27214,
30,
36689,
36034,
48172,
32788,
33743,
19816,
39327,
20290,
47736,
51013,
47860,
27214,
136,
47736,
25570,
19816,
20774,
30,
45471,
47725,
19757,
19785,
34389,
29231,
48172,
27594,
32001,
25606,
48172,
25606,
34563,
379,
17019,
51125,
31843,
33108,
34865,
21377,
30,
50709,
8979,
19623,
34862,
136,
19816,
19626,
22093,
39668,
30212,
36247,
19816,
38622,
45960,
379,
29,
3032,
29,
8979,
31487,
46025,
48172,
25809,
27148,
19816,
28330,
50912,
47736,
19784,
136,
23389,
23530,
19816,
22616,
42274,
40407,
50783,
30,
31705,
48059,
48097,
19816,
51013,
42023,
31624,
48172,
36355,
47736,
44549,
35268,
19414,
30212,
43418,
23249,
379,
30,
6595,
47736,
19784,
44635,
44579,
136,
8979,
25713,
48172,
22499,
47736,
25606,
33108,
35330,
38131,
19784,
20375,
32001,
49741,
34615,
379,
30,
16951,
46138,
50685,
23996,
136,
42382,
19816,
48078,
24506,
30212,
47766,
136,
19816,
47736,
28263,
43267,
47860,
30966,
30212,
47736,
30,
32530,
19736,
38131,
48078,
47860,
45732,
24914,
21124,
42375,
27427,
379,
11834,
38131,
47736,
25612,
136,
47736,
19784,
31487,
48172,
30,
30156,
44581,
46138,
48172,
30966,
47736,
25570,
30212,
32001,
51013,
379,
2807,
136,
34653,
21370,
37281,
20072,
30212,
33508,
30,
19816,
25570,
23651,
50483,
29463,
47497,
379,
16951,
33449,
47725,
31487,
48172,
21124,
35814,
21077,
38255,
22188,
43778,
26531,
30,
37829,
29035,
33108,
23819,
40035,
379,
2636,
23992,
47736,
31016,
33866,
23249,
34255,
136,
47736,
19784,
31487,
48172,
30,
41451,
32001,
51013,
36006,
34159,
44501,
40313,
30212,
19150,
48396,
38300,
379,
16951,
19785,
38340,
49616,
30,
18744,
47756,
40958,
19816,
30838,
46755,
136,
50802,
47860,
50440,
34434,
19816,
32234,
34434,
24914,
21309,
38623,
19626,
379,
30,
8979,
19626,
30,
38156,
47766,
48172,
44664,
18675,
27448,
29636,
38457,
22452,
47725,
47736,
20069,
24914,
27214,
136,
48172,
35884,
47756,
35330,
30,
21361,
379,
2775,
47848,
33695,
50685,
37843,
26664,
379,
17019,
34615,
38131,
30977,
29896,
33508,
136,
26317,
38131,
30,
19014,
136,
25570,
136,
19816,
38666,
21172,
25253,
31592,
33108,
25117,
47736,
36689,
36021,
379,
29,
9448,
19816,
3056,
29,
16951,
23421,
28334,
50912,
19784,
31845,
33108,
25117,
21992,
39668,
38131,
51035,
20375,
50667,
22098,
30,
21361,
49169,
38131,
22188,
19816,
43211,
38131,
47736,
19784,
379,
16951,
36689,
36034,
22452,
31845,
30,
36247,
48172,
34599,
27356,
47736,
25606,
33108,
35330,
38131,
49741,
136,
47736,
25372,
20069,
19816,
33508,
40319,
136,
19816,
50709,
47736,
30,
19785,
47908,
18744,
47736,
51013,
50912,
20774,
44581,
38131,
20072,
379,
11834,
33043,
136,
8979,
50483,
18724,
48172,
29709,
30,
42720,
26317,
30525,
20774,
33508,
19816,
39019,
18675,
39850,
47725,
31845,
19547,
45960,
48172,
23735,
38255,
30,
43922,
38999,
379,
7959,
26891,
50912,
47848,
45960,
50685,
37898,
37103,
36261,
19816,
30129,
20290,
30,
18675,
23819,
45670,
39019,
40172,
19816,
38395,
379,
17019,
19626,
31845,
36247,
48172,
31941,
47736,
25570,
19816,
49721,
30,
22881,
50745,
26531,
37829,
31705,
26711,
43399,
32952,
136,
22214,
24713,
45960,
20290,
41149,
48078,
30,
44009,
34434,
24914,
21979,
48172,
19757,
19784,
20375,
50667,
20375,
38527,
379,
11598,
11194,
34389,
18675,
31269,
48249,
48172,
25809,
27148,
20375,
30,
50667,
20375,
22093,
22005,
39668,
379,
11834,
33043,
136,
34434,
31845,
36247,
48172,
22093,
37366,
49728,
22610,
19816,
40892,
30,
47766,
50912,
22188,
33108,
38484,
38131,
21313,
19816,
49868,
34434,
30886,
30212,
22188,
19816,
45960,
379,
29,
17019,
24986,
35814,
36247,
49164,
19816,
20083,
47736,
48264,
19816,
47467,
37103,
47171,
379,
6750,
8979,
50483,
30,
41559,
49616,
37366,
41678,
22214,
48962,
48172,
23329,
34580,
47736,
27335,
19816,
39019,
47736,
39850,
19816,
36844,
34752,
30126,
30,
20239,
379,
8291,
30349,
136,
50753,
49796,
47736,
36689,
36034,
22452,
136,
8979,
51125,
19626,
38154,
47736,
49750,
45494,
30,
41677,
47725,
24914,
21124,
19913,
45345,
47725,
8979,
22391,
29709,
33108,
37103,
33695,
19816,
39671,
136,
19816,
19626,
31843,
30,
36247,
41459,
25570,
20900,
33743,
379,
29
] |
[
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,872 |
Instituto Loureiro: Company General Use
Storytelling is perhaps the most powerful of the design thinking tools. We, humans, are instinctively storytellers. From a young age we crave a bedtime story. We have our attention fixed on a captivating narrative, that often inspires us to become who we are later. That’s way there are stories everywhere we care to look: the children moral tales, the local folklore, the grand myths. It could be argued that we never outgrow that crave for the bedtime story under a calm lamplight. So, stemming from that fact, I use storytelling constantly in my work. There isn’t a single example to indicate this fact, there are plenty.
I work as a field engineer, I find myself in constant need to convince high management of a certain solution in the field that should be implemented to prevent future problems and potential failures. The members of management are usually not close to the field and are therefore unaware of the real problems at the several sites. They need either see them themselves, or be told vividly what the field needs so they could then provide funds or any other sort of support to resolve potential issues. That way I use storytelling. Telling anyone who’s in charge what needs to done in a form of a story. Even if it is design related, like for instance a new proposal to modify the design of an equipment in the field, that also needs a story.
What I want to share is, I think, an interesting example of using storytelling. The field that I cover is large, mostly desert area. There are a lot of remote locations and equipment. Remote Terminal Units, RTUs, are control circuits used for remote locations to control a certain process linked to a much larger equipment like a valve, a filter, or a pipeline. These RTUs are prone to power failure, and other such issues since they are in inaccessible locations. The failure must be attended by an electrician usually to resolve, even after midnight. This is an obvious waste of resources. My proposal was to automate the RTUs, like mini-substations. Here I had to use storytelling to convince everyone about this. They were used to the situation as it was since they were first hired, they couldn’t conceive of an alternative. So, I had to convince them that it is better to have these RTUs fully automated by installing an uninterruptable power supply, a UPS, that would act seamlessly, switching power from one source to a back-up source without any interruptions.
The story I told was a real one. I told them about the weekend day of one electrician that was called to a remote field from his home. He was spending some much-needed quality time with his children. Al that was ruined when he got the call to report immediately to the site, for an RTU was down. When he arrived, there was nothing much he could do, the transformer that powered the RTU was damaged, he had to wait for hours for a back-up generator to arrive and power the unit back. He didn’t return home until 4 am in the morning. But he couldn’t rest, he had to go back the next morning at 11 am to oversee the installation of the transformer.
After I told them this story, I said now picture if we have a UPS installed there, RTU would have been working fine, no interruptions to the operation. The next day someone will visit as routine check and would see that the back-up has been activated, that would then lead to fixing whatever problem that may have caused it to switch so. By simply having that device installed there, designed to withstand such blows, we would have saved numerous resources, and the man would be safe with his family, having a good time.
Designing such a system was not easy. But it was worth it. It not only saved a lot of potential interruptions, it boosted efficiency immensely. After that simple story, everyone kept saying why didn’t we implement this earlier. All it took is a tale. And for all future design ideas, or any other idea that I come up with, I shall put my trust in the power of story.
|
[
9493,
10797,
2131,
5261,
8154,
17679,
29,
16274,
34389,
39551,
47736,
37135,
40482,
38131,
47736,
26238,
47899,
48264,
379,
18238,
136,
32558,
136,
20234,
33827,
30,
46303,
379,
7913,
18675,
51275,
19357,
50560,
25085,
18675,
21189,
46282,
379,
18238,
31705,
38645,
20609,
29929,
38255,
18675,
22496,
30,
37440,
136,
47725,
38198,
33784,
49717,
48172,
21174,
50783,
50560,
20234,
35025,
379,
16946,
53806,
50549,
47819,
20234,
46269,
28839,
30,
50560,
22525,
48172,
35651,
2131,
47736,
23069,
37092,
47275,
136,
47736,
35561,
30152,
136,
47736,
31183,
37386,
379,
9685,
24914,
21124,
20251,
47725,
50560,
30,
37638,
38682,
47725,
25085,
30212,
47736,
21189,
46282,
49091,
18675,
22350,
34965,
379,
15931,
136,
46129,
30525,
47725,
29419,
136,
8979,
30,
49728,
46304,
24431,
33108,
37366,
51013,
379,
16981,
34389,
37974,
18675,
45030,
28896,
48172,
33333,
47927,
29419,
136,
47819,
20234,
40092,
379,
29,
8979,
51013,
20375,
18675,
29753,
28346,
136,
8979,
29838,
37373,
33108,
24430,
37530,
48172,
24712,
31933,
35937,
38131,
18675,
22824,
30,
45464,
33108,
47736,
29753,
47725,
44820,
21124,
33007,
48172,
40804,
30702,
40958,
19816,
40442,
29453,
379,
16951,
30,
36387,
38131,
35937,
20234,
49775,
37829,
23421,
48172,
47736,
29753,
19816,
20234,
47827,
48997,
38131,
47736,
41989,
30,
40958,
20542,
47736,
44609,
45058,
379,
16997,
37530,
27909,
44335,
47766,
47794,
136,
38457,
21124,
48212,
50275,
50709,
47736,
29753,
30,
37546,
45345,
47860,
24914,
47797,
41347,
30647,
38457,
19973,
38622,
45546,
38131,
46883,
48172,
43157,
40442,
34424,
379,
16946,
30,
50549,
8979,
49728,
46304,
379,
16880,
19977,
50783,
53806,
33108,
22956,
50709,
37546,
48172,
27290,
33108,
18675,
30285,
38131,
18675,
46282,
379,
7176,
32816,
34434,
30,
34389,
26238,
42673,
136,
35385,
30212,
33804,
18675,
37641,
41238,
48172,
36979,
47736,
26238,
38131,
19757,
28583,
33108,
47736,
29753,
136,
47725,
30,
19626,
37546,
18675,
46282,
379,
29,
18305,
8979,
50440,
48172,
44664,
34389,
136,
8979,
47890,
136,
19757,
34002,
28896,
38131,
49766,
46304,
379,
16951,
29753,
47725,
8979,
25020,
34389,
30,
35003,
136,
37137,
26222,
20237,
379,
16981,
20234,
18675,
35689,
38131,
42822,
35579,
19816,
28583,
379,
14517,
16907,
17598,
136,
30,
14176,
136,
20234,
24642,
23196,
49733,
30212,
42822,
35579,
48172,
24642,
18675,
22824,
40988,
35449,
48172,
18675,
37235,
35007,
30,
28583,
35385,
18675,
49876,
136,
18675,
29802,
136,
38457,
18675,
39927,
379,
16992,
14176,
20234,
41199,
48172,
40477,
29452,
136,
19816,
38622,
46716,
30,
34424,
45019,
47860,
20234,
33108,
33118,
35579,
379,
16951,
29452,
37344,
21124,
20602,
22241,
19757,
27948,
49775,
48172,
30,
43157,
136,
28802,
19330,
36629,
379,
17019,
34389,
19757,
38071,
50500,
38131,
43177,
379,
11933,
41238,
50483,
48172,
20741,
47736,
30,
14176,
136,
35385,
36722,
143,
46647,
379,
8752,
8979,
31487,
48172,
49728,
46304,
48172,
24712,
28831,
18744,
47927,
379,
16997,
50685,
30,
49733,
48172,
47736,
45074,
20375,
34434,
50483,
45019,
47860,
50685,
29894,
31997,
136,
47860,
24914,
37974,
24108,
38131,
19757,
19638,
379,
15931,
136,
8979,
30,
31487,
48172,
24712,
47766,
47725,
34434,
34389,
21361,
48172,
31705,
47848,
14176,
30610,
20742,
22241,
33798,
19757,
30,
49346,
40477,
46878,
136,
18675,
17470,
136,
47725,
51125,
18989,
44269,
136,
47070,
40477,
30525,
38275,
45570,
48172,
18675,
30,
20893,
143,
49616,
45570,
50933,
19973,
34107,
379,
29,
16951,
46282,
8979,
48212,
50483,
18675,
41989,
38275,
379,
8979,
48212,
47766,
18744,
47736,
50633,
25606,
38131,
38275,
27948,
47725,
50483,
22338,
48172,
18675,
30,
42822,
29753,
30525,
32001,
32072,
379,
8681,
50483,
45729,
45494,
37235,
143,
37534,
41606,
48078,
50912,
32001,
23069,
379,
2723,
47725,
30,
50483,
43770,
50730,
31726,
31124,
47736,
22335,
48172,
42960,
32914,
48172,
47736,
45054,
136,
30212,
19757,
14175,
50483,
27356,
379,
18325,
31726,
30,
20316,
136,
47819,
50483,
37852,
37235,
31726,
24914,
27214,
136,
47736,
48497,
47725,
40481,
47736,
14175,
50483,
25529,
136,
31726,
30,
31487,
48172,
50391,
30212,
32217,
30212,
18675,
20893,
143,
49616,
30895,
48172,
20315,
19816,
40477,
47736,
49356,
20893,
379,
8681,
26531,
37974,
43359,
32072,
30,
49571,
1597,
19661,
33108,
47736,
37111,
379,
4187,
31726,
24914,
37974,
43223,
136,
31726,
31487,
48172,
31079,
20893,
47736,
37667,
37111,
20542,
843,
19661,
48172,
38859,
30,
47736,
33794,
38131,
47736,
48497,
379,
29,
2636,
8979,
48212,
47766,
47927,
46282,
136,
8979,
43870,
37898,
39850,
32816,
50560,
31705,
18675,
17470,
33796,
47819,
136,
14175,
51125,
31705,
21197,
30,
51043,
29846,
136,
37724,
34107,
48172,
47736,
38360,
379,
16951,
37667,
25606,
45501,
50840,
50200,
20375,
43734,
23007,
19816,
30,
51125,
44335,
47725,
47736,
20893,
143,
49616,
31672,
21197,
18999,
136,
47725,
51125,
47797,
35109,
48172,
29932,
50712,
40942,
47725,
30,
36236,
31705,
22722,
34434,
48172,
47065,
45345,
379,
4197,
45004,
31712,
47725,
26417,
33796,
47819,
136,
26249,
48172,
50936,
46716,
30,
21623,
136,
50560,
51125,
31705,
44004,
37946,
43177,
136,
19816,
47736,
35930,
51125,
21124,
43859,
50912,
32001,
29505,
136,
31712,
18675,
30,
31108,
48078,
379,
29,
6200,
46716,
18675,
47167,
50483,
37829,
27719,
379,
4187,
34434,
50483,
51115,
34434,
379,
9685,
37829,
38300,
44004,
18675,
35689,
38131,
40442,
30,
34107,
136,
34434,
21742,
27865,
32917,
379,
2636,
47725,
44986,
46282,
136,
28831,
34744,
44019,
50802,
26531,
37974,
30,
50560,
33001,
47927,
27682,
379,
2775,
34434,
48246,
34389,
18675,
47270,
379,
30,
2897,
30212,
19547,
30702,
26238,
32749,
136,
38457,
19973,
38622,
32732,
47725,
8979,
30,
23735,
49616,
50912,
136,
8979,
44647,
41554,
37366,
48751,
33108,
47736,
40477,
38131,
46282,
379,
29
] |
[
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,874 |
Learning Launch
My challenge is one I’ve already experienced, but without the advantage of design thinking tools. Instead of applying design thinking to a current challenge, I will apply them in retrospect to a startup company I worked for, which had trouble finding product market fit. We were a well-funded and intelligent group with passion for cyber security. We had big ideas and the ability to build, so that is exactly what we did. We built whatever we thought was cool and then immediately tried to sell it. Our key performance indicator of a particular feature was revenue. If we had conducted a learning launch to test our cool ideas, we would have found product market fit much faster and without gratuitously wasting a lot of money. A learning launch would have tested our key assumptions about what our customer was looking for in a cyber security product and how to build these features in a way that provided maximum possible valuable to the end user.
Our initial approach to finding product market fit was to build, market, and attempt direct sales with whatever feature set we had (or were promising existed) at the time. A learning launch would have required us to form hypotheses and test them with potential customers. Instead, our test via sales tactic actually damaged our brand value and resulted in a very unfocused product. I feel a mistake that design thinking and a learning launch would have solved for us is that we were chasing money instead of solutions. If we had begun with our focus on what problem we were solving rather than what are people willing to pay for, we would have been able to build a much more focused product that more people would be willing to pay for. For instance, we had built a suite of tools system administrators can use to mitigate their organization’s exposure to cyber threats. What we found among early sales leads and customers was that these tools were tool complex or did not produce enough perceived value and consequently were abandoned. We really didn’t understand the problems our target customers were trying to solve.
Placing many small bets quickly was something we did well. We could iterate and pivot extremely quickly. And while we did listen to our customer’s feedback, it was mostly focused on usability and design, rather than how effectively it is at solving their problem. Part of the reason for this is that the field of cyber security is a moving target. We never know where the next threat will come from or how to stop it. So, to say we solve one problem and solve it well leaves our product sorely lacking in the eyes of our customers. It wasn’t until many months into building and pivoting that we discovered a potential panacea for our customer’s woes, education. 95% of successful cyber security attacks are the result of human error (although I would argue that at the end of the day 100% of successful breaches are the result of human error). This was the problem that needed solving, human error. Once we focused on providing a focused education about cyber threats an organization faces, and did it better than anyone else, sales quickly followed. I would argue that we could have reached this point months earlier than we did if we had used a learning launch.
The insight gained from a learning launch would have helped us understand that it wasn’t one problem our customers were facing, it was all problems. Beginning with looking at what solutions exist regarding how organizations protect themselves against cyber threats, immersing ourselves in this information to find the common denominators and trends would have allowed us to understand that education was the critical component that was missing. We were particularly adept at imagining what could be and then building a scalable solution. And I was particularly good at creating a product that wows. But the rest of the process did not matter because our core assumptions were not tested or validated. Our eventual insights were proven correct as we were later acquired by our largest competitor.
I think about how we could have done better to find product market fit more quickly and more effectively on a daily basis. It haunts me in fact, which is why I’m grateful for the design thinking tools this course has empowered
me with. My fellow entrepreneurs, as myself, did not have much respect for structured thinking tools, formality, process, or procedure. It is only now that I understand that these things do not exist for their own sake. They are powerful frameworks developed by experts who have devoted their lives to solving the problem of how to solve problems more effectively. If I could start again I would have insisted on more testing up front, a closer look at what exists to gain an understanding of how customers are solving their problems and recognizing if a gap exists, improvement could be made, or the current process could be scaled more effectively.
|
[
10522,
10458,
29,
11933,
22869,
34389,
38275,
8979,
53807,
19623,
29130,
136,
22214,
50933,
47736,
19208,
38131,
30,
26238,
47899,
48264,
379,
9485,
38131,
20085,
26238,
47899,
48172,
18675,
25372,
30,
22869,
136,
8979,
50840,
20083,
47766,
33108,
43351,
48172,
18675,
46036,
23883,
8979,
51028,
30212,
136,
30,
50745,
31487,
48714,
29843,
41043,
36082,
29913,
379,
18238,
50685,
18675,
50667,
143,
30640,
19816,
30,
33914,
31358,
50912,
39253,
30212,
25470,
44327,
379,
18238,
31487,
21411,
32749,
19816,
47736,
30,
18721,
48172,
22093,
136,
45345,
47725,
34389,
28881,
50709,
50560,
26531,
379,
18238,
22104,
50712,
50560,
47956,
30,
50483,
24748,
19816,
47797,
32914,
48663,
48172,
44418,
34434,
379,
12716,
34752,
39533,
30,
33340,
38131,
18675,
39213,
29636,
50483,
43399,
379,
9194,
50560,
31487,
24207,
18675,
30,
35152,
35047,
48172,
47671,
38645,
24748,
32749,
136,
50560,
51125,
31705,
30367,
41043,
36082,
30,
29913,
37235,
29564,
19816,
50933,
31250,
50509,
18675,
35689,
38131,
37028,
379,
2145,
35152,
30,
35047,
51125,
31705,
47676,
38645,
34752,
20509,
18744,
50709,
38645,
25413,
30,
50483,
35654,
30212,
33108,
18675,
25470,
44327,
41043,
19816,
32234,
48172,
22093,
47848,
29640,
30,
33108,
18675,
50549,
47725,
41348,
36235,
40389,
49862,
48172,
47736,
28263,
49741,
379,
29,
12716,
33598,
20129,
48172,
29843,
41043,
36082,
29913,
50483,
48172,
22093,
136,
36082,
136,
19816,
30,
20594,
26711,
43891,
50912,
50712,
29636,
44581,
50560,
31487,
122,
38457,
50685,
41180,
30,
29036,
125,
20542,
47736,
48078,
379,
2145,
35152,
35047,
51125,
31705,
43046,
49717,
48172,
30285,
30,
32658,
19816,
47671,
47766,
50912,
40442,
25418,
379,
9485,
136,
38645,
47671,
50059,
30,
43891,
47229,
19038,
25529,
38645,
21875,
49868,
19816,
43269,
33108,
18675,
50038,
30,
49277,
41043,
379,
8979,
29662,
18675,
36859,
47725,
26238,
47899,
19816,
18675,
35152,
30,
35047,
51125,
31705,
45481,
30212,
49717,
34389,
47725,
50560,
50685,
22983,
37028,
33812,
38131,
30,
45471,
379,
9194,
50560,
31487,
21226,
50912,
38645,
30126,
38255,
50709,
40942,
50560,
50685,
45489,
30,
41893,
47714,
50709,
20234,
39478,
50842,
48172,
39348,
30212,
136,
50560,
51125,
31705,
21197,
18724,
48172,
30,
22093,
18675,
37235,
37103,
30129,
41043,
47725,
37103,
39478,
51125,
21124,
50842,
48172,
30,
39348,
30212,
379,
7788,
33804,
136,
50560,
31487,
22104,
18675,
46769,
38131,
48264,
47167,
19153,
30,
22391,
49728,
48172,
36877,
47756,
38527,
53806,
29237,
48172,
25470,
47982,
379,
18305,
50560,
30,
30367,
19729,
27684,
43891,
35118,
19816,
25418,
50483,
47725,
47848,
48264,
50685,
30,
48249,
23996,
38457,
26531,
37829,
41036,
28398,
39499,
49868,
19816,
24378,
30,
50685,
18700,
379,
18238,
42023,
26531,
37974,
49164,
47736,
40958,
38645,
47330,
30,
25418,
50685,
48773,
48172,
45480,
379,
29,
13423,
36019,
45258,
21359,
41701,
50483,
45506,
50560,
26531,
50667,
379,
18238,
24914,
30,
34454,
19816,
39949,
29313,
41701,
379,
2897,
50753,
50560,
26531,
35474,
48172,
38645,
30,
25413,
53806,
29654,
136,
34434,
50483,
37137,
30129,
38255,
49721,
19816,
26238,
136,
41893,
30,
47714,
32234,
27851,
34434,
34389,
20542,
45489,
47756,
40942,
379,
13110,
38131,
47736,
42058,
30212,
47927,
30,
34389,
47725,
47736,
29753,
38131,
25470,
44327,
34389,
18675,
37221,
47330,
379,
18238,
37638,
34862,
50735,
30,
47736,
37667,
47976,
50840,
23735,
30525,
38457,
32234,
48172,
46241,
34434,
379,
15931,
136,
48172,
44018,
50560,
45480,
38275,
30,
40942,
19816,
45480,
34434,
50667,
35171,
38645,
41043,
45540,
34931,
33108,
47736,
29345,
38131,
30,
38645,
25418,
379,
9685,
50483,
37974,
49571,
36019,
37069,
34159,
22098,
19816,
39953,
47725,
30,
50560,
26858,
18675,
40442,
39049,
30212,
38645,
25413,
53806,
50955,
136,
27818,
379,
30,
2096,
111,
38131,
46699,
25470,
44327,
20584,
20234,
47736,
43267,
38131,
32535,
28635,
30,
122,
19643,
8979,
51125,
20250,
47725,
20542,
47736,
28263,
38131,
47736,
25606,
805,
111,
38131,
46699,
30,
21889,
20234,
47736,
43267,
38131,
32535,
28635,
125,
379,
17019,
50483,
47736,
40942,
47725,
37534,
30,
45489,
136,
32535,
28635,
379,
12586,
50560,
30129,
38255,
41356,
18675,
30129,
27818,
30,
18744,
25470,
47982,
19757,
38527,
29398,
136,
19816,
26531,
34434,
21361,
47714,
19977,
30,
28013,
136,
43891,
41701,
30158,
379,
8979,
51125,
20250,
47725,
50560,
24914,
31705,
41937,
47927,
30,
40163,
37069,
27682,
47714,
50560,
26531,
32816,
50560,
31487,
49733,
18675,
35152,
35047,
379,
29,
16951,
33738,
30733,
30525,
18675,
35152,
35047,
51125,
31705,
31845,
49717,
30,
49164,
47725,
34434,
50483,
37974,
38275,
40942,
38645,
25418,
50685,
29417,
136,
34434,
50483,
19547,
30,
40958,
379,
3706,
50912,
35654,
20542,
50709,
45471,
29035,
42535,
32234,
30,
38532,
41287,
47794,
19352,
25470,
47982,
136,
32924,
30,
38651,
33108,
47927,
33508,
48172,
29838,
47736,
23819,
26077,
19816,
48627,
30,
51125,
31705,
19588,
49717,
48172,
49164,
47725,
27818,
50483,
47736,
25202,
30,
24024,
47725,
50483,
36846,
379,
18238,
50685,
39217,
19105,
20542,
32893,
50709,
30,
24914,
21124,
19816,
47797,
22098,
18675,
44030,
45464,
379,
2897,
8979,
50483,
39217,
31108,
30,
20542,
25117,
18675,
41043,
47725,
51135,
379,
4187,
47736,
43223,
38131,
47736,
40988,
26531,
37829,
36209,
30,
21173,
38645,
24804,
20509,
50685,
37829,
47676,
38457,
49848,
379,
12716,
28815,
30,
33743,
50685,
41342,
24836,
20375,
50560,
50685,
35025,
18977,
22241,
38645,
35008,
30,
23953,
379,
29,
8979,
47890,
18744,
32234,
50560,
24914,
31705,
27290,
21361,
48172,
29838,
41043,
36082,
29913,
37103,
30,
41701,
19816,
37103,
27851,
38255,
18675,
25519,
21093,
379,
9685,
31703,
36247,
33108,
29419,
136,
50745,
34389,
30,
50802,
8979,
53804,
31241,
30212,
47736,
26238,
47899,
48264,
47927,
24986,
31672,
28178,
29,
36247,
50912,
379,
11933,
29676,
28496,
136,
20375,
37373,
136,
26531,
37829,
31705,
37235,
43181,
30212,
30,
46460,
47899,
48264,
136,
30293,
136,
40988,
136,
38457,
40978,
379,
9685,
34389,
38300,
37898,
47725,
30,
8979,
49164,
47725,
47848,
47886,
27214,
37829,
29035,
30212,
47756,
38910,
43877,
379,
16997,
20234,
30,
40482,
30419,
26386,
22241,
29160,
50783,
31705,
26438,
47756,
35526,
48172,
30,
45489,
47736,
40942,
38131,
32234,
48172,
45480,
40958,
37103,
27851,
379,
9194,
8979,
24914,
30,
46021,
19349,
8979,
51125,
31705,
33759,
38255,
37103,
47687,
49616,
30530,
136,
18675,
23425,
35651,
20542,
30,
50709,
29043,
48172,
30731,
19757,
49169,
38131,
32234,
25418,
20234,
45489,
47756,
30,
40958,
19816,
42198,
32816,
18675,
30779,
29043,
136,
33085,
24914,
21124,
35814,
136,
38457,
30,
47736,
25372,
40988,
24914,
21124,
44036,
37103,
27851,
379,
29
] |
[
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,879 |
Using Learning Launch to increase the Revenue of our Catering Service
Challenge
We run a small entrepreneurial catering service. Typically, a Customer will call us requesting us to bring them food for a party they are having. They will tell us the number of guests they expect and the menu. We prepare the food and deliver it together with the cutlery (plates, spoons, chaffing dishes). The business had stagnated and we needed to increase revenue by increasing the range of services that we were offering. To do this, we started asking by existing customers what we could do that would truly make their lives better.
Selection
The responses we got from our customers showed that they wished they could hire our cutlery for their functions, even when we did not provide the food. Some customers preferred to prepare their own meals during their parties but lacked enough cutlery to cater for a large number of guests. We decided to conduct a learning launch which broadly speaking is a fast and cheap experiment to test the viability of a cutlery hire service.
Application
We advertised the cutlery hire service on our website as well as making flyers in soft-copy that we shared on social media networks. We offered free drop off and pick up of the cutlery for the first fifty customers. We got enthusiastic responses for the hire of cups, tea urns and side plates and lackluster responses for the hire of dinner plates, forks and knives.
Insight
The responses we received showed that customers typically preferred hiring cutlery for tea parties where preparation of tea and snacks was straight forward and customers could manage to do it themselves. However, preparation of food for many guests was more involving and customers preferred to fully outsource it (that is, preferred that we bring in the food in addition to the cutlery).
Approach
The other design tool that our company employed is the ethnographic interview. We made a close observation of what customers were trying to accomplish in order to discover their unarticulated needs. Doing so is what revealed the cutlery hire need. Somebody needed it, we could deliver it, and doing so had the potential to help us meet our financial objectives. We had the “wow” zone referred to by Cindy Luke in the lecture videos and quickly moved to conduct a fast and cheap experiment (learning launch) to test the viability of that idea.
Conclusion
Our learning launch showed that hiring of cutlery for tea parties was viable and we added it to the repertoire of services that our company offers. If we get a customer who needs to hire cutlery for lunch and dinner parties we hire to them too, although most of such customers request that we provide the food as well.
|
[
17693,
10522,
10458,
48172,
33259,
47736,
14685,
38131,
38645,
4706,
15625,
29,
4800,
29,
18238,
43788,
18675,
45258,
28495,
22697,
44549,
379,
17399,
136,
18675,
5769,
50840,
22335,
49717,
43038,
49717,
48172,
30,
21979,
47766,
30179,
30212,
18675,
39236,
47860,
20234,
31712,
379,
16997,
50840,
47549,
49717,
47736,
37934,
38131,
31414,
47860,
29076,
19816,
30,
47736,
36453,
379,
18238,
40688,
47736,
30179,
19816,
25980,
34434,
48191,
50912,
47736,
25458,
122,
40032,
136,
45816,
136,
22845,
30,
26921,
125,
379,
16951,
22188,
31487,
45940,
19816,
50560,
37534,
48172,
33259,
43399,
22241,
33263,
47736,
41850,
38131,
30,
44560,
47725,
50560,
50685,
38160,
379,
17108,
27214,
47927,
136,
50560,
46025,
20399,
22241,
29041,
25418,
50709,
50560,
24914,
27214,
30,
47725,
51125,
48743,
35884,
47756,
35526,
21361,
379,
29,
15538,
29,
16951,
43210,
50560,
31124,
30525,
38645,
25418,
44838,
47725,
47860,
50904,
47860,
24914,
31996,
38645,
25458,
30212,
30,
47756,
30630,
136,
28802,
50730,
50560,
26531,
37829,
41347,
47736,
30179,
379,
15982,
25418,
40647,
48172,
40688,
47756,
30,
38910,
36253,
27594,
47756,
39219,
22214,
34929,
28398,
25458,
48172,
22693,
30212,
18675,
35003,
37934,
38131,
31414,
379,
18238,
30,
25713,
48172,
24206,
18675,
35152,
35047,
50745,
22007,
45639,
34389,
18675,
29558,
19816,
22997,
29138,
48172,
47671,
30,
47736,
50060,
38131,
18675,
25458,
31996,
44549,
379,
29,
3032,
29,
18238,
19226,
47736,
25458,
31996,
44549,
38255,
38645,
50607,
20375,
50667,
20375,
35897,
30101,
33108,
45403,
143,
24790,
47725,
50560,
30,
44668,
38255,
45366,
36306,
37617,
379,
18238,
38156,
30446,
27503,
38141,
19816,
39832,
49616,
38131,
47736,
25458,
30212,
47736,
29894,
30,
29765,
25418,
379,
18238,
31124,
28465,
43210,
30212,
47736,
31996,
38131,
25346,
136,
47392,
49716,
19816,
44895,
40032,
19816,
30,
34933,
43210,
30212,
47736,
31996,
38131,
26692,
40032,
136,
30283,
19816,
34851,
379,
29,
9448,
29,
16951,
43210,
50560,
42132,
44838,
47725,
25418,
48894,
40647,
31999,
25458,
30212,
47392,
39219,
30,
50735,
40685,
38131,
47392,
19816,
45312,
50483,
46318,
30349,
19816,
25418,
24914,
35932,
48172,
27214,
34434,
30,
47794,
379,
8912,
136,
40685,
38131,
30179,
30212,
36019,
31414,
50483,
37103,
34324,
19816,
25418,
30,
40647,
48172,
30610,
38729,
34434,
122,
47725,
34389,
136,
40647,
47725,
50560,
21979,
33108,
47736,
30179,
33108,
19088,
48172,
47736,
25458,
125,
379,
29,
3056,
29,
16951,
38622,
26238,
48249,
47725,
38645,
23883,
28159,
34389,
47736,
28747,
34131,
379,
18238,
35814,
18675,
23421,
30,
38038,
38131,
50709,
25418,
50685,
48773,
48172,
18880,
33108,
38484,
48172,
26856,
47756,
48987,
30,
37546,
379,
6468,
45345,
34389,
50709,
43389,
47736,
25458,
31996,
37530,
379,
15985,
37534,
34434,
136,
50560,
24914,
25980,
34434,
136,
19816,
30,
27252,
45345,
31487,
47736,
40442,
48172,
31843,
49717,
36355,
38645,
29831,
38009,
379,
18238,
31487,
47736,
53810,
51131,
53811,
51325,
42431,
30,
48172,
22241,
4993,
10828,
33108,
47736,
35178,
50108,
19816,
41701,
37212,
48172,
24206,
18675,
29558,
19816,
22997,
30,
29138,
122,
35152,
35047,
125,
48172,
47671,
47736,
50060,
38131,
47725,
32732,
379,
29,
5355,
29,
12716,
35152,
35047,
44838,
47725,
31999,
38131,
25458,
30212,
47392,
39219,
50483,
50062,
19816,
50560,
19079,
34434,
48172,
47736,
30,
42919,
38131,
44560,
47725,
38645,
23883,
38162,
379,
9194,
50560,
30966,
18675,
25413,
50783,
37546,
48172,
31996,
25458,
30212,
30,
35764,
19816,
26692,
39219,
50560,
31996,
48172,
47766,
48243,
136,
19643,
37135,
38131,
46716,
25418,
43034,
47725,
50560,
30,
41347,
47736,
30179,
20375,
50667,
379,
29
] |
[
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,880 |
Background The sector of the Organization in which I work, provides technical assistance to its Member States mainly from developing countries. The technical assistance programs are focused on building the capacity of creators, entrepreneurs, research institutions, and users of intellectual property (IP) as a whole, to leverage IP for their economic social and cultural development, with a view to stimulating economic growth and job creation. Given that intellectual property is embedded in innovation and creativity, some programs are run in partnership with other entities so as to encompass the innovation as well as eventual funding aspects. The Organization has a lot of experience and knowledge dealing with developing countries in different regions. and has region specific divisions that cover different regions of the world. The programs are sometimes reactive/adhoc and do not necessarily turn into long-term projects. The Organization has a new thrust of trying to be more impactful in its technical assistance programs. It has recently received a request from a University for assistance in building IP and innovation capacity in the Blue Economy sector, so as to address climate change and other sustainability problems of Small Island Developing States (SIDS) in that part of the world. The Challenge My challenge is to conceptualize and lead a capacity building Project on the Blue Economy Sector for SIDS that would keep in focus three core elements that the Organization wants to prioritize: sustainability, empowering entrepreneurs in the blue economy space and connecting the dots between the different stakeholders in the innovation ecosystem. More specifically, I have been asked to conceptualize, design and implement a project/platform that would: 1) serve as a tailorable methodology for: building capacity and providing skill sets for entrepreneurs/research institutions to generate ideas and come up with solutions to address sustainable development problems; 2) connect the dots between the different stakeholders so as to facilitate access to ecosystems of talent, ideas, technology and information and 3) foster the creation, protection and commercialization of IP and provide sustainability to endeavors in the blue economy space. The Problem
Limited access for entrepreneurs and researchers in the region to IP, entrepreneurial and innovation capacity building from academic and business support institutions
Inadequate capacity to generate innovations and to capture value from IP, at national and regional levels to address climate change and sustainability challenges
Venture capitalists and Development Agencies in the region are providing grants and access to funding mainly for entrepreneurs at the investment ready level
There is a high number of entrepreneurs/researchers who don’t meet the investment readiness levels/requirements to qualify for funding/grants from Development Agencies and Venture capitalists
There is a need for coming up with solutions at the national and regional levels to address climate change and sustainability challenges
Selection In order to answer the ‘what is’ question and gain insights for the idea generation phase, I have proceeded to have the Organization hire a consulting team (consisting of two consultants) from the region, to carry out a mapping exercise of all the innovation and entrepreneurial activities being carried out by all stakeholders(institutions, companies, projects and individuals) in the Blue Economy space of that region. The tool chosen for ascertaining the current state and gaining insights of the Blue economy space was a mind map. The mind map is used to analyze the data gathered during the what is phase, create trends/themes/clusters of the data and establish criteria for better reframing the problem and transitioning to the what if stage. The tool used to gather data was the empathy map. The empathy map is used to gather information on the pain points and gain points of stakeholders in order to identify/uncover their needs and problems.
Application Prior to using the mind map, an empathy map was used to gather a better understanding of the pain and gain points of all the stakeholders. That is to say: what are their fears, problems, obstacles, frustrations and opinions in the blue economy space as well as their needs and wants; what they want to achieve; how eventually they would measure their achievements and success; and to generally help reframe/define the problem. The empathy map questions were carried out in the form of questionnaires and interviews with all stakeholders. A mind map was then used to glean insights from the data gathered, to ascertain what trends there were in the data and organize them into clusters for the moving on to the “what if” phase and, start asking the questions of “how we might” for idea generation. In the case of interviews with projects, the consulting team also used a business model canvas. The idea here was to get a better understanding of in particular, the state of investment readiness, market segmentation, business architecture and other downstream issues of these projects, as well as which of their hypotheses had been validated. The sort of information coming out of the business model canvases has also provided us with more granular insights for the mind map, which could bode well in the idea generation phase as it pertains to capacity building needs and opportunities for the projects. For example; combining tools such as Lean innovation and Design Thinking. Given the broad scope of the challenge, the aim was to try to use as many tools as possible to uncover as thoroughly as possible, the reality and potential opportunities of the blue economy space in the region. A total of 74 unique stakeholders, which included Development Agencies, Research Institutions, Universities, NGOs, Governmental Agencies and independent private companies were identified in the space. Roughly, 45%, which equates to 33, of those unique participants responded to the questionnaires and were interviewed. It is important to note that there are a number of Development Agencies, Research Institutions, Universities, and NGOs also running projects/supporting startups in the region and a sample of 10 of these projects/entrepreneurial activities were interviewed using the business model canvas in addition to the empathy map. The consulting team was given a 5-month period to send out questionnaires and carry out interviews with the stakeholders. The consultants have submitted a draft report and will submit the final report with insights and criteria for the what if /idea generation phase on April 30. Insights The insights gathered so far have allowed for validation and reframing of the problem, in particular those such as: Limited access for entrepreneurs and researchers in the region to IP, entrepreneurial and innovation capacity building from academic and business support institutions; a high number of entrepreneurs/researchers who don’t meet the investment readiness levels/requirements to qualify for funding/grants from Development Agencies and Venture capitalists; and inadequate capacity to generate innovations and to capture value from IP, at national and regional levels to address climate change and sustainability challenges. In addition, the insights have already allowed for envisioning/obtaining a clearer picture of what the idea generation phase (what if session) could look like, as well as some early ideas of an appropriate forum for running a learning launching. The next step in the process will be the idea generation phase which together with the consultants we believe could be in the form of two workshops with the stakeholders, so as to ensure the co-creation element for an eventual tailorable capacity building program. Based on the insights so far, we have also been hypothesizing that a workshop style forum with all stakeholders, could be the learning Launch. However, those what if?, what wows? and what works? questions are still to be elucidated and validated. Approach Although the mind map and the empathy map have given a fairly clear picture of the what is, and insights for what if questions, in hindsight, I believe that using a journey map for the projects/entrepreneurial activities and an empathy map for the other stakeholders might have been a more refined means for the consultants to gather data for the what is phase and thus provided richer insights for the mind map. Given that the journey map places great focus on jobs to be done, it would have been a good compliment to the business model canvas and possibily contributed to uncovering more opportunities.
|
[
3557,
35,
16951,
44317,
38131,
47736,
12668,
33108,
50745,
8979,
51013,
136,
41353,
47454,
20477,
48172,
34470,
11454,
16177,
30,
35858,
30525,
26391,
24966,
379,
16951,
47454,
20477,
41127,
20234,
30129,
38255,
22098,
47736,
30,
22462,
38131,
25136,
136,
28496,
136,
43078,
33838,
136,
19816,
49750,
38131,
33908,
41226,
122,
9104,
125,
20375,
18675,
30,
50786,
136,
48172,
35275,
9104,
30212,
47756,
27761,
45366,
19816,
25329,
26394,
136,
50912,
18675,
50111,
48172,
46191,
30,
27761,
31378,
19816,
34563,
25119,
379,
8246,
47725,
33908,
41226,
34389,
28048,
33108,
33664,
19816,
30,
25128,
136,
45494,
41127,
20234,
43788,
33108,
39229,
50912,
38622,
28475,
45345,
20375,
48172,
28240,
47736,
33664,
30,
20375,
50667,
20375,
28815,
30642,
20406,
379,
30,
16951,
12668,
31672,
18675,
35689,
38131,
29125,
19816,
34868,
25645,
30,
50912,
26391,
24966,
33108,
26571,
42552,
379,
19816,
31672,
42547,
45670,
27191,
47725,
25020,
26571,
30,
42552,
38131,
47736,
51092,
379,
16951,
41127,
20234,
45510,
41953,
537,
19121,
19816,
27214,
37829,
37517,
48824,
34159,
30,
35635,
143,
47632,
41156,
379,
16951,
12668,
31672,
18675,
37641,
48019,
38131,
48773,
48172,
21124,
37103,
32954,
33108,
34470,
47454,
30,
20477,
41127,
379,
9685,
31672,
42138,
42132,
18675,
43034,
30525,
18675,
17607,
30212,
20477,
33108,
22098,
9104,
30,
19816,
33664,
22462,
33108,
47736,
3920,
6791,
44317,
136,
45345,
20375,
48172,
19097,
23374,
22903,
19816,
38622,
30,
46994,
40958,
38131,
15905,
9669,
6237,
16177,
122,
15045,
125,
33108,
47725,
39173,
38131,
47736,
51092,
379,
37,
16951,
4800,
35,
11933,
22869,
34389,
48172,
24135,
19816,
35109,
18675,
22462,
22098,
13801,
38255,
47736,
3920,
6791,
15491,
30212,
30,
15045,
47725,
51125,
34732,
33108,
30126,
47983,
24804,
27973,
47725,
47736,
12668,
50443,
48172,
40892,
2131,
30,
46994,
136,
28179,
28496,
33108,
47736,
21625,
27770,
45595,
19816,
24328,
47736,
27335,
21370,
30,
47736,
26571,
45960,
33108,
47736,
33664,
27773,
379,
11810,
45671,
136,
8979,
31705,
21197,
20396,
48172,
30,
24135,
136,
26238,
19816,
33001,
18675,
41145,
537,
40035,
47725,
30,
51125,
2131,
695,
125,
44544,
20375,
18675,
47248,
30,
36540,
30212,
2131,
22098,
22462,
19816,
41356,
45138,
44585,
30212,
28496,
537,
43078,
33838,
48172,
30,
30884,
30,
32749,
19816,
23735,
49616,
50912,
45471,
48172,
19097,
46995,
26394,
40958,
2136,
1125,
125,
24324,
30,
47736,
27335,
21370,
47736,
26571,
45960,
45345,
20375,
48172,
29407,
18841,
48172,
27774,
38131,
47271,
136,
32749,
136,
30,
47483,
19816,
33508,
19816,
1411,
125,
30359,
47736,
25119,
136,
41291,
19816,
23791,
38131,
9104,
19816,
30,
41347,
46994,
48172,
28273,
33108,
47736,
21625,
27770,
45595,
379,
39,
16951,
13741,
29,
53882,
30,
10658,
18841,
30212,
28496,
19816,
43083,
33108,
47736,
42547,
48172,
9104,
136,
28495,
19816,
30,
33664,
22462,
22098,
30525,
18809,
19816,
22188,
46883,
33838,
29,
53882,
30,
9293,
22462,
48172,
30884,
33667,
19816,
48172,
22499,
49868,
30525,
9104,
136,
20542,
37458,
19816,
30,
42549,
35272,
48172,
19097,
23374,
22903,
19816,
46994,
22881,
29,
53882,
30,
17877,
22473,
19816,
6239,
2652,
33108,
47736,
42547,
20234,
41356,
31207,
19816,
18841,
30,
48172,
30642,
35858,
30212,
28496,
20542,
47736,
34279,
41981,
35268,
29,
53882,
30,
16981,
34389,
18675,
31933,
37934,
38131,
28496,
537,
43083,
50783,
27214,
37974,
36355,
47736,
34279,
30,
41971,
35272,
537,
43051,
48172,
41599,
30212,
30642,
537,
31207,
30525,
6239,
2652,
19816,
30,
17877,
22473,
29,
53882,
30,
16981,
34389,
18675,
37530,
30212,
23759,
49616,
50912,
45471,
20542,
47736,
37458,
19816,
42549,
35272,
48172,
19097,
30,
23374,
22903,
19816,
46994,
22881,
29,
15538,
35,
9285,
38484,
48172,
19911,
47736,
53798,
50709,
34389,
53800,
41663,
19816,
30731,
33743,
30212,
47736,
32732,
30888,
39737,
136,
8979,
31705,
30,
40981,
48172,
31705,
47736,
12668,
31996,
18675,
24488,
47407,
122,
24409,
38131,
48876,
24480,
125,
30525,
47736,
30,
42547,
136,
48172,
22575,
38654,
18675,
36034,
29002,
38131,
19547,
47736,
33664,
19816,
28495,
19014,
21246,
22569,
30,
38654,
22241,
19547,
45961,
136,
23879,
136,
41156,
19816,
33370,
125,
33108,
47736,
3920,
6791,
45595,
38131,
30,
47725,
42547,
379,
16951,
48249,
23130,
30212,
20384,
47736,
25372,
46046,
19816,
30737,
33743,
38131,
47736,
3920,
30,
27770,
45595,
50483,
18675,
36689,
36021,
379,
16951,
36689,
36021,
34389,
49733,
48172,
19793,
30,
47736,
25570,
30826,
27594,
47736,
50709,
30,
34389,
39737,
136,
25110,
48627,
537,
47784,
537,
23464,
38131,
47736,
25570,
19816,
28691,
25192,
30212,
21361,
42493,
47736,
30,
40942,
19816,
48511,
48172,
47736,
50709,
32816,
45924,
379,
16951,
48249,
49733,
48172,
30825,
25570,
50483,
47736,
28127,
36021,
379,
16951,
30,
28127,
36021,
34389,
49733,
48172,
30825,
33508,
38255,
47736,
39008,
40172,
19816,
30731,
40172,
38131,
45960,
33108,
38484,
30,
48172,
32788,
537,
49078,
47756,
37546,
19816,
40958,
379,
29,
3032,
35,
13713,
48172,
49766,
47736,
36689,
36021,
136,
19757,
28127,
36021,
50483,
49733,
48172,
30825,
18675,
21361,
49169,
38131,
47736,
39008,
30,
19816,
30731,
40172,
38131,
19547,
47736,
45960,
379,
16946,
34389,
48172,
44018,
2131,
50709,
20234,
47756,
29627,
136,
40958,
136,
38057,
136,
30,
30570,
19816,
38380,
33108,
47736,
21625,
27770,
45595,
20375,
50667,
20375,
47756,
37546,
19816,
50443,
2136,
50709,
47860,
50440,
30,
48172,
18938,
2136,
32234,
28817,
47860,
51125,
36278,
47756,
18944,
19816,
46695,
2136,
19816,
48172,
30882,
31843,
30,
42491,
537,
25870,
47736,
40942,
379,
16951,
28127,
36021,
41678,
50685,
22569,
38654,
33108,
47736,
30285,
38131,
30,
41677,
19816,
34141,
50912,
19547,
45960,
379,
2145,
36689,
36021,
50483,
47797,
49733,
48172,
31037,
33743,
30525,
30,
47736,
25570,
30826,
136,
48172,
20382,
50709,
48627,
47819,
50685,
33108,
47736,
25570,
19816,
38536,
47766,
34159,
23464,
30212,
30,
47736,
37221,
38255,
48172,
47736,
53810,
50709,
32816,
53811,
39737,
19816,
136,
46021,
20399,
47736,
41678,
38131,
53810,
32234,
50560,
36641,
53811,
30212,
32732,
30,
30888,
379,
9285,
47736,
22605,
38131,
34141,
50912,
41156,
136,
47736,
24488,
47407,
19626,
49733,
18675,
22188,
36940,
30,
22440,
379,
16951,
32732,
31881,
50483,
48172,
30966,
18675,
21361,
49169,
38131,
33108,
39213,
136,
47736,
46046,
38131,
34279,
30,
41971,
136,
36082,
44365,
136,
22188,
20221,
19816,
38622,
27380,
34424,
38131,
47848,
30,
41156,
136,
20375,
50667,
20375,
50745,
38131,
47756,
32658,
31487,
21197,
49848,
379,
16951,
45546,
38131,
33508,
23759,
38654,
30,
38131,
47736,
22188,
36940,
22441,
31672,
19626,
41348,
49717,
50912,
37103,
31208,
33743,
30212,
47736,
36689,
36021,
136,
30,
50745,
24914,
21661,
50667,
33108,
47736,
32732,
30888,
39737,
20375,
34434,
39687,
48172,
22462,
22098,
37546,
19816,
30,
38395,
30212,
47736,
41156,
379,
7788,
28896,
2136,
23731,
48264,
46716,
20375,
10508,
33664,
19816,
6191,
30,
17010,
379,
8246,
47736,
21992,
44165,
38131,
47736,
22869,
136,
47736,
19451,
50483,
48172,
48769,
48172,
49728,
20375,
36019,
48264,
20375,
40389,
30,
48172,
49078,
20375,
47949,
20375,
40389,
136,
47736,
42010,
19816,
40442,
38395,
38131,
47736,
21625,
27770,
45595,
30,
33108,
47736,
42547,
379,
37,
2145,
48318,
38131,
1948,
49351,
45960,
136,
50745,
33198,
6239,
2652,
136,
14592,
9492,
136,
30,
17606,
136,
11996,
136,
8336,
2652,
19816,
33317,
40909,
23879,
50685,
32783,
33108,
47736,
30,
45595,
379,
14868,
136,
1670,
111,
136,
50745,
28577,
48172,
1518,
136,
38131,
47951,
49351,
39195,
43195,
48172,
47736,
30,
41677,
19816,
50685,
34134,
379,
9685,
34389,
33040,
48172,
37838,
47725,
47819,
20234,
18675,
37934,
38131,
6239,
30,
2652,
136,
14592,
9492,
136,
17606,
136,
19816,
30,
11996,
19626,
43794,
41156,
537,
46888,
46040,
33108,
30,
47736,
42547,
19816,
18675,
43923,
38131,
790,
38131,
47848,
41156,
537,
28495,
19014,
50685,
34134,
49766,
47736,
30,
22188,
36940,
22440,
33108,
19088,
48172,
47736,
28127,
36021,
379,
16951,
24488,
47407,
50483,
31016,
18675,
1715,
143,
37065,
30,
39558,
48172,
44448,
38654,
41677,
19816,
22575,
38654,
34141,
50912,
47736,
45960,
379,
16951,
24480,
31705,
30,
46590,
18675,
27397,
42960,
19816,
50840,
46587,
47736,
29810,
42960,
50912,
33743,
19816,
25192,
30212,
47736,
50709,
32816,
583,
30,
30888,
39737,
38255,
3078,
1485,
379,
35,
9456,
35,
16951,
33743,
30826,
45345,
29526,
31705,
19588,
30212,
49851,
19816,
42493,
38131,
47736,
40942,
136,
33108,
39213,
30,
47951,
46716,
20375,
2131,
10658,
18841,
30212,
28496,
19816,
43083,
33108,
47736,
42547,
48172,
9104,
136,
28495,
30,
19816,
33664,
22462,
22098,
30525,
18809,
30,
19816,
22188,
46883,
33838,
2136,
18675,
31933,
37934,
38131,
30,
28496,
537,
43083,
50783,
27214,
37974,
36355,
47736,
34279,
41971,
35272,
537,
43051,
48172,
41599,
30212,
30,
30642,
537,
31207,
30525,
6239,
2652,
19816,
17877,
22473,
2136,
19816,
33128,
22462,
48172,
30,
30884,
33667,
19816,
48172,
22499,
49868,
30525,
9104,
136,
20542,
37458,
19816,
42549,
35272,
48172,
19097,
23374,
30,
22903,
19816,
46994,
22881,
379,
9285,
19088,
136,
47736,
33743,
31705,
19623,
19588,
30212,
30,
28541,
537,
38067,
18675,
23325,
39850,
38131,
50709,
47736,
32732,
30888,
39737,
122,
50709,
32816,
44576,
125,
24914,
30,
35651,
30,
35385,
136,
20375,
50667,
20375,
45494,
27684,
32749,
38131,
19757,
20154,
30347,
30212,
43794,
18675,
35152,
35057,
379,
16951,
37667,
30,
46134,
33108,
47736,
40988,
50840,
21124,
47736,
32732,
30888,
39737,
50745,
48191,
50912,
47736,
24480,
50560,
21259,
30,
24914,
21124,
33108,
47736,
30285,
38131,
48876,
51068,
50912,
47736,
45960,
136,
45345,
20375,
48172,
28432,
47736,
23477,
143,
25119,
27969,
30,
30212,
19757,
28815,
47248,
22462,
22098,
41114,
379,
3640,
38255,
47736,
33743,
45345,
29526,
136,
50560,
31705,
19626,
21197,
30,
32668,
47725,
18675,
51064,
46522,
30347,
50912,
19547,
45960,
136,
24914,
21124,
47736,
35152,
10458,
379,
30,
8912,
136,
47951,
50709,
32816,
2142,
136,
50709,
51135,
2142,
19816,
50709,
51057,
2142,
41678,
20234,
46185,
48172,
21124,
28017,
19816,
30,
49848,
379,
35,
3056,
35,
2815,
47736,
36689,
36021,
19816,
47736,
28127,
36021,
31705,
31016,
18675,
29463,
23321,
39850,
38131,
47736,
50709,
34389,
136,
19816,
30,
33743,
30212,
50709,
32816,
41678,
136,
33108,
31979,
136,
8979,
21259,
47725,
49766,
18675,
34615,
36021,
30212,
47736,
30,
41156,
537,
28495,
19014,
19816,
19757,
28127,
36021,
30212,
47736,
38622,
45960,
36641,
31705,
21197,
18675,
30,
37103,
42441,
36269,
30212,
47736,
24480,
48172,
30825,
25570,
30212,
47736,
50709,
34389,
39737,
19816,
48027,
41348,
43510,
30,
33743,
30212,
47736,
36689,
36021,
379,
8246,
47725,
47736,
34615,
36021,
39972,
31269,
30126,
38255,
34567,
48172,
21124,
27290,
136,
34434,
51125,
30,
31705,
21197,
18675,
31108,
24017,
48172,
47736,
22188,
36940,
22440,
19816,
40388,
24633,
48172,
49080,
30,
37103,
38395,
379,
29
] |
[
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,881 |
Reflection – Storytelling
Challenge & Selection
As a member of the recruitment and onboarding team of a major company, I was in charge of the successful onboarding of some new hires who would eventually join in two months. Normally this is a pretty standard work, but we had gotten feedback that the process was lackluster, and the content heavy format tended to disenchant people. The program was to familiarize the hires with the company’s mission, vision and processes, and carryout initial engagement practices.
So, I was looking to ramp up the engagement part and after going through design thinking decided to put to use the storytelling tool. The aim was to weave narratives to make the hires invest their emotions in the messages. I wanted to get them emotionally invested to match their expectations, build rapport, surprise them and leave positive, lasting impressions, while keeping them engaged.
Application
As a starting point, we used visual storytelling to create a fictional hire (Let’s say X), and map his journey through onboarding, induction and a couple of months into the job. This contained the many processes X would have to go through, the general queries that may arise, how to navigate uncertainties, etc. While I could have skipped this one, it was more realistic, more consistent and gave the new hires something to relate to.
Series of graphic videos were created to tell the story of the company, products with inputs from the top management as well as employees to give a virtual experience of the company. It helped to see the bigger picture. We also asked the new hires to use storytelling tool to tell their journey till the point of joining the company. Surveys were carried out, which tried to gauge the feelings and emotions of the recruits with respect to the company.
Insight & Approach
By using storytelling, we were able to put ourselves in our customers (new hires) shoes and find the best experience that we could give them during this period, while trying to maximize organizational orientation. It gave a clean structure and concrete goals of that structure. It combined the power of creativity together with the need of analytical thinking. Our actual results post this was that the new hires showed more interest in the onboarding process and better organizational orientation post joining. Hence, we are now incorporating and finding alternate ways to ramp up the engagement process
From being a technical person to using design thinking and creativity opens up possibilities for solving problems that focuses on asking questions and listening, with empathy, to the needs of our customers. This will enable good understanding of all the people involved and catering to those needs while furthering organization goals.
|
[
14406,
53794,
16274,
29,
4800,
112,
15538,
29,
3168,
18675,
36384,
38131,
47736,
42290,
19816,
38264,
47407,
38131,
18675,
35876,
23883,
136,
8979,
50483,
33108,
30,
22956,
38131,
47736,
46699,
38264,
38131,
45494,
37641,
31998,
50783,
51125,
28817,
34580,
33108,
30,
48876,
37069,
379,
12298,
47927,
34389,
18675,
40798,
45990,
51013,
136,
22214,
50560,
31487,
31125,
29654,
47725,
30,
47736,
40988,
50483,
34933,
136,
19816,
47736,
24548,
31816,
30299,
47592,
48172,
26899,
39478,
379,
30,
16951,
41114,
50483,
48172,
29499,
47736,
31998,
50912,
47736,
23883,
53806,
36848,
136,
50191,
19816,
30,
40997,
136,
19816,
22577,
33598,
28334,
40519,
379,
29,
15931,
136,
8979,
50483,
35654,
48172,
41834,
49616,
47736,
28334,
39173,
19816,
19330,
31096,
48005,
26238,
30,
47899,
25713,
48172,
41554,
48172,
49728,
47736,
46304,
48249,
379,
16951,
19451,
50483,
48172,
50585,
37443,
48172,
30,
35884,
47736,
31998,
34264,
47756,
28104,
33108,
47736,
36489,
379,
8979,
50441,
48172,
30966,
47766,
28100,
30,
34266,
48172,
36163,
47756,
29084,
136,
22093,
41875,
136,
46939,
47766,
19816,
35168,
40362,
136,
30,
35017,
33072,
136,
50753,
34735,
47766,
28332,
379,
29,
3032,
29,
3168,
18675,
46030,
40163,
136,
50560,
49733,
50213,
46304,
48172,
25110,
18675,
29741,
31996,
122,
10592,
53806,
44018,
18483,
125,
136,
30,
19816,
36021,
32001,
34615,
48005,
38264,
136,
33383,
19816,
18675,
24973,
38131,
37069,
34159,
47736,
30,
34563,
379,
17019,
24524,
47736,
36019,
40997,
18483,
51125,
31705,
48172,
31079,
48005,
136,
47736,
30873,
30,
41651,
47725,
36236,
20260,
136,
32234,
48172,
37482,
49027,
136,
28719,
379,
18336,
8979,
24914,
31705,
45161,
30,
47927,
38275,
136,
34434,
50483,
37103,
42006,
136,
37103,
24407,
19816,
30838,
47736,
37641,
31998,
45506,
48172,
30,
42672,
48172,
379,
29,
15615,
38131,
31218,
50108,
50685,
25112,
48172,
47549,
47736,
46282,
38131,
47736,
23883,
136,
41064,
50912,
30,
33695,
30525,
47736,
48283,
35937,
20375,
50667,
20375,
28161,
48172,
31012,
18675,
50159,
29125,
38131,
30,
47736,
23883,
379,
9685,
31845,
48172,
44335,
47736,
21414,
39850,
379,
18238,
19626,
20396,
47736,
37641,
31998,
48172,
49728,
30,
46304,
48249,
48172,
47549,
47756,
34615,
48071,
47736,
40163,
38131,
34585,
47736,
23883,
379,
16495,
50685,
30,
22569,
38654,
136,
50745,
48663,
48172,
30833,
47736,
29664,
19816,
28104,
38131,
47736,
42292,
50912,
43181,
30,
48172,
47736,
23883,
379,
29,
9448,
112,
3056,
29,
4197,
49766,
46304,
136,
50560,
50685,
18724,
48172,
41554,
38651,
33108,
38645,
25418,
122,
37641,
31998,
125,
44770,
30,
19816,
29838,
47736,
21345,
29125,
47725,
50560,
24914,
31012,
47766,
27594,
47927,
39558,
136,
50753,
48773,
30,
48172,
36231,
38530,
38552,
379,
9685,
30838,
18675,
23308,
46458,
19816,
24171,
31085,
38131,
30,
47725,
46458,
379,
9685,
23728,
47736,
40477,
38131,
25128,
48191,
50912,
47736,
37530,
38131,
19787,
30,
47899,
379,
12716,
19033,
43272,
40394,
47927,
50483,
47725,
47736,
37641,
31998,
44838,
37103,
33999,
33108,
30,
47736,
38264,
40988,
19816,
21361,
38530,
38552,
40394,
34585,
379,
8740,
136,
50560,
30,
20234,
37898,
33251,
19816,
29843,
19634,
50554,
48172,
41834,
49616,
47736,
28334,
40988,
29,
7913,
21246,
18675,
47454,
39620,
48172,
49766,
26238,
47899,
19816,
25128,
38347,
49616,
30,
40384,
30212,
45489,
40958,
47725,
30130,
38255,
20399,
41678,
19816,
35479,
136,
50912,
30,
28127,
136,
48172,
47736,
37546,
38131,
38645,
25418,
379,
17019,
50840,
28198,
31108,
49169,
38131,
19547,
47736,
30,
39478,
34319,
19816,
22697,
48172,
47951,
37546,
50753,
30678,
38527,
31085,
379,
29
] |
[
true,
true,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
false,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,882 |
Storytelling
Challenge and Selection:
The main challenge for me in design thinking is a methodology for solving problems that focuses on asking questions and listening, with empathy, to the needs of individuals and groups. Storytelling is an “essential human activity” for sharing experiences, explaining values, and deciding on solutions through vivid verbal and visual accounts. The main aspect in empathy is the capacity to understand or feel what another person is experiencing from within their frame of reference. That is the main challenge for me.
Storytelling helps explain the interconnections among people in situations and settings, teaching broad lessons that engage real human beings. Listening engages people; and empathy is an essential and fundamental component in the process.
Application:
I started the process by becoming a dedicated observer of everybody and everything that my environment comprises. I pay careful attention to the closest people around me – my family, friends and colleagues. I learn each and every trait of their body language, how they express their feelings and emotions, and what can cause a change in their behaviour. Observe all other people and the nature as well, and try to find a trait which makes them unique and worth learning. I turn my “me” perception into a “we” perception. I become in possession of my own feelings and emotions, but I can learn what and how other people feel. Thus, I’m able to explore feelings and emotions which I may never have the chance to personally experience. I try to understand or feel what they feel and do not.
I compared it with anything I have already gone through in my life. It is not the same as we are not the same, and our life path is always different. Thirdly, I become a great listener. I listened carefully to everything the people around me talk about, and I don’t even think to simulate a presence in the conversation. I stay fully concentrated on how they express themselves, what occupies their minds and how they feel about it. If it’s necessary to take part as a speaker, then ask questions only directly related to the topic. I’m fully aware of who I’m and how I’m positioned in the world around me. I’m able to skillfully manage my own feelings and emotions. Still, being an empathetic person is not a must; it’s a choice to help you rise above the trivial and selfish whims of the ego. That’s a way to feel united with your higher self and the Universe as well.
Insight and Approach:
So, I learned that stories take on a variety of forms: digital storytelling, visual storytelling, storyboards, scenario generation, storytelling through videos, skits or plays, animation, talk and image, text or image. These forms open up possibilities for many analytical approaches including, thematic, content, discourse (use of language), and structural. The trends and patterns derived from these analyses, in turn, form the bases of additional qualitative and quantitative data collection that value human needs as the authentic foundation of research-based challenges, opportunities and solutions.
Next time, I will use empathy effectively, I will put aside my own viewpoint and see things from the other person's perspective. Then, I can recognize behavior that appears at first sight to be over emotional, stubborn, or unreasonable as simply a reaction based on a person's prior knowledge and experiences.
|
[
16274,
29,
4800,
19816,
15538,
2131,
29,
16951,
35856,
22869,
30212,
36247,
33108,
26238,
47899,
34389,
18675,
36540,
30212,
45489,
40958,
47725,
30130,
38255,
20399,
30,
41678,
19816,
35479,
136,
50912,
28127,
136,
48172,
47736,
37546,
38131,
33370,
19816,
31366,
379,
16274,
34389,
19757,
53810,
28686,
30,
32535,
19018,
53811,
30212,
44678,
29132,
136,
29179,
49872,
136,
19816,
25718,
38255,
45471,
48005,
50274,
49985,
30,
19816,
50213,
18900,
379,
16951,
35856,
20405,
33108,
28127,
34389,
47736,
22462,
48172,
49164,
38457,
29662,
50709,
19905,
39620,
30,
34389,
29135,
30525,
50927,
47756,
30414,
38131,
42421,
379,
16946,
34389,
47736,
35856,
22869,
30212,
36247,
379,
29,
16274,
31857,
29171,
47736,
33982,
19729,
39478,
33108,
45079,
19816,
44588,
136,
47403,
21992,
30,
35253,
47725,
28330,
41989,
32535,
21248,
379,
10695,
28338,
39478,
2136,
19816,
30,
28127,
34389,
19757,
28686,
19816,
30,
30635,
24024,
33108,
47736,
40988,
379,
29,
3032,
2131,
29,
8979,
46025,
47736,
40988,
22241,
21176,
18675,
25787,
38044,
38131,
28828,
19816,
28836,
47725,
37366,
28529,
30,
24065,
379,
8979,
39348,
22534,
20609,
48172,
47736,
23427,
39478,
20290,
36247,
53794,
37366,
29505,
136,
30509,
19816,
23640,
379,
8979,
30,
35145,
27669,
19816,
28827,
48452,
38131,
47756,
21665,
34992,
136,
32234,
47860,
29242,
47756,
29664,
19816,
28104,
136,
19816,
50709,
30,
22391,
22717,
18675,
22903,
33108,
47756,
21236,
379,
12498,
19547,
38622,
39478,
19816,
47736,
37473,
20375,
50667,
136,
19816,
48769,
48172,
29838,
18675,
48452,
30,
50745,
35893,
47766,
49351,
19816,
51115,
35152,
379,
8979,
48824,
37366,
53810,
36247,
53811,
39513,
34159,
18675,
53810,
50560,
53811,
39513,
379,
8979,
21174,
30,
33108,
40378,
38131,
37366,
38910,
29664,
19816,
28104,
136,
22214,
8979,
22391,
35145,
50709,
19816,
32234,
38622,
39478,
29662,
379,
17050,
136,
8979,
53804,
30,
18724,
48172,
29210,
29664,
19816,
28104,
50745,
8979,
36236,
37638,
31705,
47736,
22898,
48172,
39643,
29125,
379,
8979,
48769,
48172,
30,
49164,
38457,
29662,
50709,
47860,
29662,
19816,
27214,
37829,
379,
29,
8979,
23898,
34434,
50912,
19979,
8979,
31705,
19623,
31104,
48005,
33108,
37366,
35330,
379,
9685,
34389,
37829,
47736,
43922,
20375,
50560,
20234,
37829,
47736,
30,
43922,
136,
19816,
38645,
35330,
39293,
34389,
19657,
26571,
379,
17016,
136,
8979,
21174,
18675,
31269,
35476,
379,
8979,
35475,
22535,
48172,
30,
28836,
47736,
39478,
20290,
36247,
47276,
18744,
136,
19816,
8979,
27214,
37974,
28802,
47890,
48172,
45007,
18675,
40729,
33108,
47736,
30,
24678,
379,
8979,
46088,
30610,
24112,
38255,
32234,
47860,
29242,
47794,
136,
50709,
38091,
47756,
36705,
19816,
32234,
30,
47860,
29662,
18744,
34434,
379,
9194,
34434,
53806,
37518,
48172,
47257,
39173,
20375,
18675,
45637,
136,
47797,
20394,
41678,
38300,
26724,
42673,
48172,
47736,
30,
48286,
379,
8979,
53804,
30610,
20830,
38131,
50783,
8979,
53804,
19816,
32234,
8979,
53804,
40359,
33108,
47736,
51092,
20290,
36247,
379,
8979,
53804,
18724,
48172,
45143,
30,
35932,
37366,
38910,
29664,
19816,
28104,
379,
16235,
136,
21246,
19757,
28114,
39620,
34389,
37829,
18675,
37344,
2136,
34434,
53806,
18675,
23098,
48172,
31843,
30,
51273,
43569,
18746,
47736,
48701,
19816,
44412,
50758,
38131,
47736,
27893,
379,
16946,
53806,
18675,
50549,
48172,
29662,
49358,
50912,
51280,
31935,
44406,
30,
19816,
47736,
17603,
20375,
50667,
379,
29,
9448,
19816,
3056,
2131,
29,
15931,
136,
8979,
35147,
47725,
46269,
47257,
38255,
18675,
49911,
38131,
30312,
2131,
26624,
46304,
136,
50213,
46304,
136,
46291,
136,
30,
44081,
30888,
136,
46304,
48005,
50108,
136,
45166,
38457,
40066,
136,
19861,
136,
47276,
19816,
32871,
136,
47694,
38457,
32871,
379,
30,
16992,
30312,
38337,
49616,
40384,
30212,
36019,
19787,
20139,
33201,
136,
47776,
136,
24548,
136,
26854,
30,
122,
49728,
38131,
34992,
125,
136,
19816,
46454,
379,
16951,
48627,
19816,
39327,
26193,
30525,
47848,
19779,
136,
33108,
48824,
136,
30285,
47736,
30,
21084,
38131,
19089,
41602,
19816,
41620,
25570,
23651,
47725,
49868,
32535,
37546,
20375,
47736,
20704,
30,
30368,
38131,
43078,
143,
21077,
22881,
136,
38395,
19816,
45471,
379,
29,
12225,
48078,
136,
8979,
50840,
49728,
28127,
27851,
136,
8979,
50840,
41554,
20392,
37366,
38910,
50119,
19816,
44335,
47886,
30525,
47736,
38622,
30,
39620,
120,
39668,
379,
16969,
136,
8979,
22391,
42195,
21232,
47725,
20036,
20542,
29894,
44914,
48172,
21124,
38756,
28097,
136,
30,
46474,
136,
38457,
49492,
20375,
45004,
18675,
41946,
21077,
38255,
18675,
39620,
120,
40879,
34868,
19816,
29132,
379,
29
] |
[
false,
false,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
true,
false,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
false,
false,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
false,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,883 |
Example Reflection –
Challenge A few years ago my organization made the push to have managers make “data-driven
decisions”. While data can be very valuable, what often happens in my organization is that
managers overload their audience with data. PowerPoint presentation of slide after slide of
graphs and charts often are not as compelling as the presenter would hope. My individual
challenge is that I want to get a small test or learning launch off the ground to test the concept of
“curbside pickup” where customers can place orders online and pick the orders up in store, in our
retail stores. In order to get this test of the ground I need to get buy in from key leaders and
stakeholders, and make sure they are bought in to the goals.
Selection
For my challenge I choose to use the tool of Storytelling. In order to cut through the
deluge of “data-driven” presentation I wanted something that tells a narrative, where the key
ideas and goals will actually stick with the audience members. As the Storytelling lecture stated a
story can turn solving a business problem into a “cause”. This is very important in my case as
this project requires efforts from our retail stores, technology teams, marketing teams and
business operations teams and in order to get that level of buy-in I need them emotionally
invested in the effort.
Application
For my application of the Storytelling tool I created a story of a customer. In the
beginning this customer went to one of our stores, this customer had two children with them and
was in a hurry to get their kids to school on time. In this first story I imagine we did not offer
curbside pickup, which forced this customer to come into the store, wait in line and overall have
a bad experience. I then let the audience imagine how we could solve this to create some
suspense. I then retell the story with the store now offering curbside pickup, and this customer
able to get there items quickly in the parking lot and becoming a brand promoter. This was an
effective story as the audience was bought in and we were able to get the green light to test and
approval from all teams to collaborate on the project.
Insight
What I learned from using the storytelling tool is the power of the story telling tool.
Rather than get caught up in data, I got the audience engaged in a story of what could be. The
audience was asking questions and paying attention to what was happening, and in the end the
audience came to the conclusion I was hoping they would. I would continue to use the story
telling tool in the future after this example.
Approach
An alternative approach would be to use a visualization. In this case I wanted to test a
specific hypothesis, however I could of, used visualization for more of collaborative experience.
For example, I could of, created a short video showing the upset customer and then asked the
audience to write down their thoughts on what happened. Then we could of, come together and
created clusters of ideas and created a solution. This is a valuable approach that I will likely use
in the future
|
[
7215,
14406,
53794,
29,
4800,
38,
2145,
29718,
51247,
19402,
37366,
38527,
35814,
47736,
41545,
48172,
31705,
35947,
35884,
53810,
25570,
143,
27489,
29,
25727,
53811,
379,
18336,
25570,
22391,
21124,
50038,
49862,
136,
50709,
38198,
31606,
33108,
37366,
38527,
34389,
47725,
29,
35947,
38822,
47756,
20655,
50912,
25570,
379,
13582,
40735,
38131,
45206,
19330,
45206,
38131,
29,
31223,
19816,
22979,
38198,
20234,
37829,
20375,
23923,
20375,
47736,
40739,
51125,
32147,
379,
11933,
33357,
29,
22869,
34389,
47725,
8979,
50440,
48172,
30966,
18675,
45258,
47671,
38457,
35152,
35047,
38141,
47736,
31347,
48172,
47671,
47736,
24120,
38131,
29,
53810,
25356,
39838,
53811,
50735,
25418,
22391,
39964,
38488,
38299,
19816,
39832,
47736,
38488,
49616,
33108,
46253,
136,
33108,
38645,
29,
43285,
46263,
379,
9285,
38484,
48172,
30966,
47927,
47671,
38131,
47736,
31347,
8979,
37530,
48172,
30966,
22225,
33108,
30525,
34752,
35115,
19816,
29,
45960,
136,
19816,
35884,
46908,
47860,
20234,
21800,
33108,
48172,
47736,
31085,
379,
29,
15538,
29,
7788,
37366,
22869,
8979,
23110,
48172,
49728,
47736,
48249,
38131,
16274,
379,
9285,
38484,
48172,
25452,
48005,
47736,
29,
25996,
38131,
53810,
25570,
143,
27489,
53811,
40735,
8979,
50441,
45506,
47725,
47556,
18675,
37440,
136,
50735,
47736,
34752,
29,
32749,
19816,
31085,
50840,
19038,
46157,
50912,
47736,
20655,
36387,
379,
3168,
47736,
16274,
35178,
46048,
18675,
29,
46282,
22391,
48824,
45489,
18675,
22188,
40942,
34159,
18675,
53810,
22717,
53811,
379,
17019,
34389,
50038,
33040,
33108,
37366,
22605,
20375,
29,
47927,
41145,
43055,
27878,
30525,
38645,
43285,
46263,
136,
47483,
47422,
136,
36093,
47422,
19816,
29,
22188,
38366,
47422,
19816,
33108,
38484,
48172,
30966,
47725,
35268,
38131,
22225,
143,
33108,
8979,
37530,
47766,
28100,
29,
34266,
33108,
47736,
27875,
379,
29,
3032,
29,
7788,
37366,
20069,
38131,
47736,
16274,
48249,
8979,
25112,
18675,
46282,
38131,
18675,
25413,
379,
9285,
47736,
29,
21222,
47927,
25413,
50683,
48172,
38275,
38131,
38645,
46263,
136,
47927,
25413,
31487,
48876,
23069,
50912,
47766,
19816,
29,
50483,
33108,
18675,
32595,
48172,
30966,
47756,
34789,
48172,
44129,
38255,
48078,
379,
9285,
47927,
29894,
46282,
8979,
32888,
50560,
26531,
37829,
38154,
29,
25356,
39838,
136,
50745,
30221,
47927,
25413,
48172,
23735,
34159,
47736,
46253,
136,
50391,
33108,
35424,
19816,
38763,
31705,
29,
18675,
20946,
29125,
379,
8979,
47797,
35256,
47736,
20655,
32888,
32234,
50560,
24914,
45480,
47927,
48172,
25110,
45494,
29,
46984,
379,
8979,
47797,
43302,
47736,
46282,
50912,
47736,
46253,
37898,
38160,
25356,
39838,
136,
19816,
47927,
25413,
29,
18724,
48172,
30966,
47819,
34450,
41701,
33108,
47736,
39165,
35689,
19816,
21176,
18675,
21875,
41185,
379,
17019,
50483,
19757,
29,
27850,
46282,
20375,
47736,
20655,
50483,
21800,
33108,
19816,
50560,
50685,
18724,
48172,
30966,
47736,
31281,
35363,
48172,
47671,
19816,
29,
20161,
30525,
19547,
47422,
48172,
23606,
38255,
47736,
41145,
379,
29,
9448,
29,
18305,
8979,
35147,
30525,
49766,
47736,
46304,
48249,
34389,
47736,
40477,
38131,
47736,
46282,
47553,
48249,
379,
29,
14269,
47714,
30966,
22710,
49616,
33108,
25570,
136,
8979,
31124,
47736,
20655,
28332,
33108,
18675,
46282,
38131,
50709,
24914,
21124,
379,
16951,
29,
20655,
50483,
20399,
41678,
19816,
39362,
20609,
48172,
50709,
50483,
31604,
136,
19816,
33108,
47736,
28263,
47736,
29,
20655,
22364,
48172,
47736,
24162,
8979,
50483,
32154,
47860,
51125,
379,
8979,
51125,
24588,
48172,
49728,
47736,
46282,
29,
47553,
48249,
33108,
47736,
30702,
19330,
47927,
28896,
379,
29,
3056,
29,
2872,
19638,
20129,
51125,
21124,
48172,
49728,
18675,
50228,
379,
9285,
47927,
22605,
8979,
50441,
48172,
47671,
18675,
29,
45670,
32659,
136,
32236,
8979,
24914,
38131,
136,
49733,
50228,
30212,
37103,
38131,
23613,
29125,
379,
29,
7788,
28896,
136,
8979,
24914,
38131,
136,
25112,
18675,
44794,
50094,
44844,
47736,
49672,
25413,
19816,
47797,
20396,
47736,
29,
20655,
48172,
51164,
27356,
47756,
47963,
38255,
50709,
31603,
379,
16969,
50560,
24914,
38131,
136,
23735,
48191,
19816,
29,
25112,
23464,
38131,
32749,
19816,
25112,
18675,
45464,
379,
17019,
34389,
18675,
49862,
20129,
47725,
8979,
50840,
35393,
49728,
29,
33108,
47736,
30702,
29
] |
[
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,885 |
EXAMPLE REFLECTION-VISUALIZATION
CHALLENGE AND SELECTION
The tool that I found the most reliable was the visualization tool. This tool is more likely to achieve a sense of agreement and consensus with people because as I talk, I am able to give a visual image to people. This tool primarily unlocks a different part of the brain and a lot of imagination comes into the picture. I often use this tool to approach the customers, investors and other stakeholders while bringing a new product to the market. I have used this tool several times to persuade my customers the worthiness of the business idea. The business idea is usually explained by using various figures and animated characters in my presentation so that the business idea is visually communicated to the customers. The animated characters explain the scope, the technology used, the security and other needful details for the customers through the presentation.
APPLICATION
I start the process by thinking what necessary information is required to launch the product. Then I analyse my target customers and their necessities. I make my product in such a way that I would be able to bridge a gap in the community. After the brainstorming process I bring the ideas generated together and hand over the thought to my graphics department. They bring in animated characters to the business idea that I generated to attract the customers. The presentation is made in such a way that the customers feel satisfied with the product. The animated presentation is easier to communicate than talking to the customers in layman language. The presentations show the latest technology used in making the product, how the customer’s needs are met, the reliable price and the other necessary factors. The business ideas usually generated are rare, valuable and inimitable. These factors are conveyed properly through the animated presentations. Visualisation tool helps in gaining the customers trust especially when it is a new product or venture. It also unlocks a different part of the brain that is allows to think creatively and innovatively. The creativity that I bring in would be difficult for the other competing firms to copy or redesign. Then after the presentation is done, a question session is held where the customers can ask questions about the product and the answers are given in such a way that all the queries are cleared. This process is done before the actual launch of the product to know the certain group of customers feedback. After receiving the feedback, we tend to incorporate their wants in our product or otherwise in the upcoming projects.
INSIGHT AND APPROACH
What I have learnt while conducting a presentation with visualisation tool is that it attracts customers attraction or anybody’s attention to the presentation. It is easier to communicate with the audience about the business idea. The audience will have a track of what our thoughts and imaginations are. Visual representation can be remembered easily. It makes the explanation or the business idea free of doubts in the minds of the audience. The questionnaire and feedback session help us to understand the features that we are missing and what all are the necessary actions to incorporate.
I would use this tool in my future projects also because of all the explained above points. I feel this tool is better than the other tools because it does not play with the audience’s feelings and emotions like the story telling tool. Also, for a launch of a product or a venture the visualisation tool is reliable and creates a lot of thought during the process. Thinking about the idea more and more just increases the features to add on to it. This is the reason why I stick onto the visualisation for all my projects
|
[
6729,
14091,
143,
17763,
29,
4289,
2274,
15006,
29,
16951,
48249,
47725,
8979,
30367,
47736,
37135,
42725,
50483,
47736,
50228,
48249,
379,
17019,
48249,
34389,
37103,
35393,
48172,
30,
18938,
18675,
44463,
38131,
19413,
19816,
24366,
50912,
39478,
21173,
20375,
8979,
47276,
136,
8979,
19661,
18724,
48172,
31012,
30,
18675,
50213,
32871,
48172,
39478,
379,
17019,
48249,
40852,
49409,
18675,
26571,
39173,
38131,
47736,
21849,
19816,
18675,
35689,
38131,
30,
32883,
23743,
34159,
47736,
39850,
379,
8979,
38198,
49728,
47927,
48249,
48172,
20129,
47736,
25418,
136,
34284,
30,
19816,
38622,
45960,
50753,
21981,
18675,
37641,
41043,
48172,
47736,
36082,
379,
8979,
31705,
49733,
47927,
48249,
30,
44609,
48105,
48172,
39676,
37366,
25418,
47736,
51116,
38131,
47736,
22188,
32732,
379,
16951,
22188,
30,
32732,
34389,
49775,
29175,
22241,
49766,
49912,
29778,
19816,
19857,
22952,
33108,
37366,
40735,
30,
45345,
47725,
47736,
22188,
32732,
34389,
50246,
23844,
48172,
47736,
25418,
379,
16951,
19857,
22952,
30,
29171,
47736,
44165,
136,
47736,
47483,
49733,
136,
47736,
44327,
19816,
38622,
37537,
26317,
30212,
47736,
30,
25418,
48005,
47736,
40735,
379,
29,
2301,
29,
8979,
46021,
47736,
40988,
22241,
47899,
50709,
37518,
33508,
34389,
43046,
48172,
35047,
47736,
41043,
379,
30,
16969,
8979,
19777,
37366,
47330,
25418,
19816,
47756,
37523,
379,
8979,
35884,
37366,
41043,
33108,
46716,
18675,
50549,
30,
47725,
8979,
51125,
21124,
18724,
48172,
21952,
18675,
30779,
33108,
47736,
23863,
379,
2636,
47736,
21857,
40988,
8979,
21979,
30,
47736,
32749,
30885,
48191,
19816,
31537,
38756,
47736,
47956,
48172,
37366,
31221,
26114,
379,
16997,
30,
21979,
33108,
19857,
22952,
48172,
47736,
22188,
32732,
47725,
8979,
30885,
48172,
20624,
47736,
25418,
379,
30,
16951,
40735,
34389,
35814,
33108,
46716,
18675,
50549,
47725,
47736,
25418,
29662,
43986,
50912,
47736,
41043,
379,
30,
16951,
19857,
40735,
34389,
27709,
48172,
23842,
47714,
47281,
48172,
47736,
25418,
33108,
35090,
30,
34992,
379,
16951,
40736,
44831,
47736,
35029,
47483,
49733,
33108,
35897,
47736,
41043,
136,
32234,
47736,
30,
25413,
53806,
37546,
20234,
36499,
136,
47736,
42725,
40829,
19816,
47736,
38622,
37518,
29430,
379,
16951,
22188,
30,
32749,
49775,
30885,
20234,
41877,
136,
49862,
19816,
33595,
379,
16992,
29430,
20234,
24701,
41224,
30,
48005,
47736,
19857,
40736,
379,
17998,
48249,
31857,
33108,
30737,
47736,
25418,
48751,
30,
28668,
50730,
34434,
34389,
18675,
37641,
41043,
38457,
49973,
379,
9685,
19626,
49409,
18675,
26571,
39173,
38131,
47736,
21849,
47725,
30,
34389,
19590,
48172,
47890,
25123,
19816,
33670,
379,
16951,
25128,
47725,
8979,
21979,
33108,
51125,
21124,
26593,
30,
30212,
47736,
38622,
23945,
29892,
48172,
24790,
38457,
42343,
379,
16969,
19330,
47736,
40735,
34389,
27290,
136,
18675,
30,
41663,
44576,
34389,
31834,
50735,
47736,
25418,
22391,
20394,
41678,
18744,
47736,
41043,
19816,
47736,
30,
19915,
20234,
31016,
33108,
46716,
18675,
50549,
47725,
19547,
47736,
41651,
20234,
23324,
379,
17019,
40988,
34389,
27290,
21207,
30,
47736,
19033,
35047,
38131,
47736,
41043,
48172,
34862,
47736,
22824,
31358,
38131,
25418,
29654,
379,
2636,
30,
42136,
47736,
29654,
136,
50560,
47591,
48172,
33248,
47756,
50443,
33108,
38645,
41043,
38457,
38628,
33108,
47736,
30,
49623,
41156,
379,
29,
9075,
2274,
2310,
29,
18305,
8979,
31705,
35160,
50753,
24208,
18675,
40735,
50912,
50217,
48249,
34389,
47725,
34434,
20635,
30,
25418,
20629,
38457,
19974,
53806,
20609,
48172,
47736,
40735,
379,
9685,
34389,
27709,
48172,
23842,
30,
50912,
47736,
20655,
18744,
47736,
22188,
32732,
379,
16951,
20655,
50840,
31705,
18675,
48391,
38131,
50709,
38645,
30,
47963,
19816,
32885,
20234,
379,
17995,
42986,
22391,
21124,
42795,
27711,
379,
9685,
35893,
47736,
30,
29185,
38457,
47736,
22188,
32732,
30446,
38131,
27347,
33108,
47736,
36705,
38131,
47736,
20655,
379,
16951,
30,
41676,
19816,
29654,
44576,
31843,
49717,
48172,
49164,
47736,
29640,
47725,
50560,
20234,
36846,
30,
19816,
50709,
19547,
20234,
47736,
37518,
18997,
48172,
33248,
379,
29,
8979,
51125,
49728,
47927,
48249,
33108,
37366,
30702,
41156,
19626,
21173,
38131,
19547,
47736,
29175,
18746,
40172,
379,
8979,
30,
29662,
47927,
48249,
34389,
21361,
47714,
47736,
38622,
48264,
21173,
34434,
27243,
37829,
40045,
50912,
47736,
20655,
53806,
30,
29664,
19816,
28104,
35385,
47736,
46282,
47553,
48249,
379,
2807,
136,
30212,
18675,
35047,
38131,
18675,
41043,
38457,
18675,
49973,
30,
47736,
50217,
48249,
34389,
42725,
19816,
25115,
18675,
35689,
38131,
47956,
27594,
47736,
40988,
379,
17010,
18744,
30,
47736,
32732,
37103,
19816,
37103,
34686,
33262,
47736,
29640,
48172,
19075,
38255,
48172,
34434,
379,
17019,
34389,
47736,
42058,
50802,
8979,
30,
46157,
38316,
47736,
50217,
30212,
19547,
37366,
41156,
29
] |
[
true,
false,
false,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,886 |
Reflection- Story Telling
Challenge & Selection Storytelling is a powerful communication tool that enables us as a human being to understand more about our emotional experiences. This makes it an effective method to use during the design process. It can be used during the design thinking process phases with a different goal in each stage. It helps explain the interconnections among people in situations and settings, teaching broad lessons that engage real human beings. Listening engages people; and empathy is an essential and fundamental component in the process. I am an individual whose life has been through a number of story, and from my experience too, stories engage people and aid researchers in identifying patterns and trends. I have already applied design thinking methodology to understand elements that lead to success in higher education among first generation and low-income students. Listening to and empathizing with their needs, I gained enormous insights into the types of support services and mentoring first gens feel will help them navigate the academic and social challenges they face from the time they complete high school . Application There is a story which reminds me of suitable application for this Story telling with design thinking. That story was a wonderful moment in third act of the 2012 biopic Hitchcock. The premiere of Psycho is nearing the infamous shower scene. Hitch, played by Anthony Hopkins, waits in the foyer, his ear pressed to the theatre door. He’s listening for the audience reaction. Then suddenly from within we hear the recognizable jabs of strings and the audience begins to scream. Hitchcock sways his arms like a conductor, anticipating every gasp and every cry from his audience. He walks away satisfied. It’s a wonderful nod to Hitchcock’s extraordinary ability to control his audience reaction. We call him the Master of suspence, but really he was the master of something much more interesting, something half a centrury we’ve come to call User Experience. It’s a design term employed in relation to a user’s interaction with an interface, be it an app, a website or a physical device. When our stories appear on, or as one of these things, I believe it is a term journalists, producers and storytellers of all stripes must understand too. Insight & Approach When you do this in non-fiction, you focus on designing a narrative that pulls an audience in and delivers them elegantly to a meaningful climax, instead of just creating a logical arrangement of the facts.With each scene, each beat, Hitchcock would know what his audience would be thinking. How many journalists and non-fiction producers plot this when they create their stories? It might seem unfair to compare an iconic thriller director with a hack writing on the web but I am increasingly convinced that on a noisy internet in a complicated world, we owe it to our audiences to produce stories which are more than just a rehash of the inverted pyramid.
This course made me see this as a tool in a new way. Now I can prepare ahead and think of stories that will assist me in presenting my ideas and best illuminate them.
I have an engineering background, but I have more interest in Art and Literature. I had no idea this would ever be considered an asset, but I am so very grateful that it is!
|
[
14407,
16260,
16880,
29,
4800,
112,
15538,
30,
16274,
34389,
18675,
40482,
23847,
48249,
47725,
28204,
49717,
20375,
18675,
32535,
21246,
48172,
30,
49164,
37103,
18744,
38645,
28097,
29132,
379,
17019,
35893,
34434,
19757,
27850,
36531,
48172,
30,
49728,
27594,
47736,
26238,
40988,
379,
9685,
22391,
21124,
49733,
27594,
47736,
26238,
47899,
40988,
39740,
30,
50912,
18675,
26571,
31082,
33108,
27669,
45924,
379,
9685,
31857,
29171,
47736,
33982,
19729,
39478,
33108,
30,
45079,
19816,
44588,
136,
47403,
21992,
35253,
47725,
28330,
41989,
32535,
21248,
379,
10695,
30,
28338,
39478,
2136,
19816,
30,
28127,
34389,
19757,
28686,
19816,
30635,
24024,
33108,
47736,
30,
40988,
379,
8979,
19661,
19757,
33357,
50801,
35330,
31672,
21197,
48005,
18675,
37934,
38131,
46282,
136,
19816,
30525,
37366,
30,
29125,
48243,
136,
46269,
28330,
39478,
19816,
19440,
43083,
33108,
32789,
39327,
19816,
30,
48627,
379,
8979,
31705,
19623,
20076,
26238,
47899,
36540,
48172,
49164,
27973,
47725,
30,
35109,
48172,
46695,
33108,
31935,
27818,
19729,
29894,
30888,
19816,
35712,
143,
33211,
46486,
379,
30,
10695,
48172,
19816,
28126,
50912,
47756,
37546,
136,
8979,
30733,
28395,
33743,
34159,
47736,
30,
48889,
38131,
46883,
44560,
19816,
36448,
29894,
30913,
29662,
50840,
31843,
47766,
37482,
47736,
30,
18809,
19816,
45366,
22881,
47860,
29388,
30525,
47736,
48078,
47860,
23985,
31933,
44129,
379,
35,
3032,
30,
16981,
34389,
18675,
46282,
50745,
42806,
36247,
38131,
46765,
20069,
30212,
47927,
16260,
47553,
50912,
30,
26238,
47899,
379,
16946,
46282,
50483,
18675,
50981,
37013,
33108,
47918,
18989,
38131,
47736,
1231,
21482,
30,
8819,
379,
16951,
40672,
38131,
13880,
34389,
37507,
47736,
33436,
44840,
44086,
379,
8818,
136,
40055,
30,
22241,
2973,
8873,
136,
50401,
33108,
47736,
30395,
136,
32001,
27681,
40761,
48172,
47736,
47742,
27312,
379,
8681,
53806,
30,
35479,
30212,
47736,
20655,
41946,
379,
30,
16969,
46722,
30525,
50927,
50560,
31775,
47736,
42194,
34500,
38131,
46429,
19816,
47736,
20655,
30,
21224,
48172,
44202,
379,
8819,
47025,
32001,
20279,
35385,
18675,
24212,
136,
19939,
28827,
30809,
30,
19816,
28827,
25273,
30525,
32001,
20655,
379,
8681,
50416,
20833,
43986,
379,
9685,
53806,
18675,
50981,
37733,
48172,
30,
8819,
53806,
29300,
18721,
48172,
24642,
32001,
20655,
41946,
379,
18238,
22335,
31962,
47736,
30,
11302,
38131,
46980,
136,
22214,
42023,
31726,
50483,
47736,
36149,
38131,
45506,
37235,
37103,
34002,
136,
30,
45506,
31507,
18675,
22809,
50560,
53807,
23735,
48172,
22335,
17686,
7270,
379,
30,
9685,
53806,
18675,
26238,
47632,
28159,
33108,
42678,
48172,
18675,
49741,
53806,
33953,
50912,
19757,
34008,
136,
21124,
34434,
19757,
30,
20014,
136,
18675,
50607,
38457,
18675,
39812,
26417,
379,
18325,
38645,
46269,
20031,
38255,
136,
38457,
20375,
38275,
38131,
47848,
30,
47886,
136,
8979,
21259,
34434,
34389,
18675,
47632,
34612,
136,
41039,
19816,
46303,
38131,
19547,
46431,
37344,
30,
49164,
48243,
379,
38,
9448,
112,
3056,
30,
18325,
51273,
27214,
47927,
33108,
37759,
143,
29740,
136,
51273,
30126,
38255,
26255,
18675,
37440,
47725,
41463,
19757,
30,
20655,
33108,
19816,
25991,
47766,
27968,
48172,
18675,
36261,
23377,
136,
33812,
38131,
34686,
25117,
18675,
30,
35606,
20299,
38131,
47736,
29434,
379,
18402,
27669,
44086,
136,
27669,
21155,
136,
8819,
51125,
34862,
50709,
30,
32001,
20655,
51125,
21124,
47899,
379,
8911,
36019,
34612,
19816,
37759,
143,
29740,
41039,
40101,
30,
47927,
50730,
47860,
25110,
47756,
46269,
2142,
9685,
36641,
44350,
49264,
48172,
23897,
19757,
32726,
47993,
30,
26726,
50912,
18675,
31479,
51169,
38255,
47736,
50589,
22214,
8979,
19661,
33264,
24713,
47725,
38255,
18675,
37744,
30,
34067,
33108,
18675,
24009,
51092,
136,
50560,
38905,
34434,
48172,
38645,
20662,
48172,
41036,
46269,
50745,
20234,
30,
37103,
47714,
34686,
18675,
42599,
38131,
47736,
34262,
41570,
379,
29,
17019,
24986,
35814,
36247,
44335,
47927,
20375,
18675,
48249,
33108,
18675,
37641,
50549,
379,
12338,
8979,
22391,
40688,
19437,
19816,
47890,
30,
38131,
46269,
47725,
50840,
20476,
36247,
33108,
40742,
37366,
32749,
19816,
21345,
32852,
47766,
379,
29,
8979,
31705,
19757,
28349,
20906,
136,
22214,
8979,
31705,
37103,
33999,
33108,
3149,
19816,
10703,
379,
8979,
31487,
30,
37724,
32732,
47927,
51125,
28821,
21124,
24394,
19757,
20457,
136,
22214,
8979,
19661,
45345,
50038,
31241,
47725,
34434,
34389,
105,
29
] |
[
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,887 |
Example Reflection - Developing software - Mind mapping
Challenge
Some time ago, as a project manager I had a meeting with a company. a few managers and many ideas flying around the room. Their direct competitor had recently released a new software application. At the time of the launch, the competitor was far ahead in terms of user experience. Moreover, they had an excellent mobile app. The company wanted to go out with something new on the market, to avoid losing ground to their competitor.
They prepared a document with some requirements, a vague idea of what the product should look like, and how much should it cost. “We have to follow what others have done, with a lower price,” the financial Director said. “We have to create a more usable system, which simplifies the user journey,” added another manager. “We have to change the way we collect information” said another. “It will take us months,” the Marketing manager said.
This software managed different departments and channels (email to SMS) and it was created for the web and mobile platforms. The product was originally created a few years before, but its usability was poor. The meeting described above and the following ones did not lead to a clear definition of what the product to be achieved actually was. We only knew that we had to hit the target as soon as possible.
Company was a traditional process driven company. It hasn’t run agile projects in the past, and it was new to the idea of creating and testing it on the market for them. More notably, they feared the unknown.
Selection
We decided to use the Design Thinking process and focus on the things that would really bring value to the end user and thus, beat the competition by bringing only what’s necessary to the customer. So, we ready to try mind mapping tool that enables create visual diagram of our ideas.
Application
We then engaged in building a mind map, which allowed us to categorize the process of users, mapping up to themes. For each of the personas, we defined the set of activities, stories, and tasks that we assumed they must complete during the journey. In doing so, we could quickly test our idea and understand if it met the core needs. If it did, we could bring it into the market faster.
Insight
By applying the mind mapping tool, diagram allow to explore all of the functions on visual level at once. As a project manager, I can make the project name as the center node and add deliverables and tasks as children to create a terrific overall picture.
Approach
The next time I would use mind mapping tool as a starting point. Because the team was able to proceed in a fast pace since the very beginning of the implementation, thanks to a clear vision created by mind mapping, and by the method we follow which enabled the team to stay on track.
|
[
7215,
14406,
143,
6237,
45411,
143,
11598,
36034,
29,
4800,
29,
15982,
48078,
19402,
136,
20375,
18675,
41145,
35945,
8979,
31487,
18675,
36357,
50912,
18675,
23883,
379,
18675,
29718,
35947,
19816,
36019,
32749,
30,
30102,
20290,
47736,
43678,
379,
16964,
26711,
23953,
31487,
42138,
42710,
18675,
37641,
45411,
20069,
379,
3248,
47736,
30,
48078,
38131,
47736,
35047,
136,
47736,
23953,
50483,
29526,
19437,
33108,
47646,
38131,
49741,
29125,
379,
11813,
136,
47860,
31487,
19757,
30,
28923,
36910,
20014,
379,
16951,
23883,
50441,
48172,
31079,
38654,
50912,
45506,
37641,
38255,
47736,
36082,
136,
48172,
20806,
35684,
30,
31347,
48172,
47756,
23953,
379,
29,
16997,
40689,
18675,
27230,
50912,
45494,
43051,
136,
18675,
49835,
32732,
38131,
50709,
47736,
41043,
44820,
35651,
35385,
136,
30,
19816,
32234,
37235,
44820,
34434,
24883,
379,
53810,
18238,
31705,
48172,
30156,
50709,
38623,
31705,
27290,
136,
50912,
18675,
35716,
40829,
136,
53811,
47736,
29831,
30,
6346,
43870,
379,
53810,
18238,
31705,
48172,
25110,
18675,
37103,
49722,
47167,
136,
50745,
44996,
47736,
49741,
34615,
136,
53811,
19079,
19905,
30,
35945,
379,
53810,
18238,
31705,
48172,
22903,
47736,
50549,
50560,
23645,
33508,
53811,
43870,
19905,
379,
53810,
9685,
50840,
47257,
49717,
37069,
136,
53811,
47736,
30,
11255,
35945,
43870,
379,
29,
17019,
45411,
35936,
26571,
26117,
19816,
22929,
122,
28026,
48172,
15089,
125,
19816,
34434,
50483,
25112,
30212,
47736,
50589,
30,
19816,
36910,
40036,
379,
16951,
41043,
50483,
38563,
25112,
18675,
29718,
51247,
21207,
136,
22214,
34470,
49721,
50483,
40262,
379,
30,
16951,
36357,
26211,
18746,
19816,
47736,
30162,
38288,
26531,
37829,
35109,
48172,
18675,
23321,
25879,
38131,
50709,
47736,
41043,
30,
48172,
21124,
18941,
19038,
50483,
379,
18238,
38300,
34846,
47725,
50560,
31487,
48172,
32017,
47736,
47330,
20375,
45528,
20375,
40389,
379,
29,
5261,
50483,
18675,
48418,
40988,
27489,
23883,
379,
9685,
31672,
37974,
43788,
19393,
41156,
33108,
47736,
39266,
136,
19816,
34434,
50483,
37641,
30,
48172,
47736,
32732,
38131,
25117,
19816,
47687,
34434,
38255,
47736,
36082,
30212,
47766,
379,
11810,
37831,
136,
47860,
29622,
47736,
49384,
379,
29,
15538,
29,
18238,
25713,
48172,
49728,
47736,
6191,
17010,
40988,
19816,
30126,
38255,
47736,
47886,
47725,
51125,
42023,
21979,
49868,
48172,
30,
47736,
28263,
49741,
19816,
48027,
136,
21155,
47736,
23946,
22241,
21981,
38300,
50709,
53806,
37518,
48172,
47736,
25413,
379,
15931,
136,
50560,
30,
41981,
48172,
48769,
36689,
36034,
48249,
47725,
28204,
25110,
50213,
26478,
38131,
38645,
32749,
379,
29,
3032,
29,
18238,
47797,
28332,
33108,
22098,
18675,
36689,
36021,
136,
50745,
19588,
49717,
48172,
22686,
47736,
40988,
38131,
49750,
136,
36034,
30,
49616,
48172,
47784,
379,
7788,
27669,
38131,
47736,
39645,
136,
50560,
25872,
47736,
44581,
38131,
19014,
136,
46269,
136,
19816,
47352,
47725,
50560,
20502,
30,
47860,
37344,
23985,
27594,
47736,
34615,
379,
9285,
27252,
45345,
136,
50560,
24914,
41701,
47671,
38645,
32732,
19816,
49164,
32816,
34434,
30,
36499,
47736,
24804,
37546,
379,
9194,
34434,
26531,
136,
50560,
24914,
21979,
34434,
34159,
47736,
36082,
29564,
379,
29,
9448,
29,
4197,
20085,
47736,
36689,
36034,
48249,
136,
26478,
19583,
48172,
29210,
19547,
38131,
47736,
30630,
38255,
50213,
35268,
20542,
38267,
379,
30,
3168,
18675,
41145,
35945,
136,
8979,
22391,
35884,
47736,
41145,
37414,
20375,
47736,
22781,
37737,
19816,
19075,
25983,
19816,
47352,
20375,
30,
23069,
48172,
25110,
18675,
47656,
38763,
39850,
379,
29,
3056,
29,
16951,
37667,
48078,
8979,
51125,
49728,
36689,
36034,
48249,
20375,
18675,
46030,
40163,
379,
3685,
47736,
47407,
50483,
18724,
48172,
40980,
30,
33108,
18675,
29558,
38970,
45019,
47736,
50038,
21222,
38131,
47736,
33003,
136,
47722,
48172,
18675,
23321,
50191,
25112,
22241,
36689,
30,
36034,
136,
19816,
22241,
47736,
36531,
50560,
30156,
50745,
28200,
47736,
47407,
48172,
46088,
38255,
48391,
379,
29
] |
[
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,896 |
Story Telling
Challenge:
I worked with some people in my locality when we heard about a disturbing news about rate of failure among School pupil in their final exams in the college. 88% of the student failed at least in mathematics and English We volunteered to talk to the pupils with the permission of the school administrators and the parents of the pupils. A large percentage of the parents accepted our request.
Selection:
We Selected the Pupils into 2 categories based on their scores in comparison with their academic records. The first categories are pupils with history of decent academic performance. While the second categories have not been doing too well in their previous academics’ records. The two categories were given a series of questions to answer that will felt would give us an insight into what led to the massive failure in an exam in a school that is reputed for academic excellence hitherto.
Application:
More than 2/3 responses we got from the questionnaire we administered shows that the school in partnership with a Firm introduced a new study tab to the students for their end of school examinations. The Study tab was the study pack all the students used in preparation for the Examinations. The Tab was well covered by way of syllabus but the instructional materials accompanying the Tab was too technical for the age bracket of the student to grasp. A representative of the Firm also came to introduce the Tab to the student, but his pattern of explanation did not pass the message across to the students.
Insight:
What further helped us to unravel the Root cause of the failure was that 15 co volunteer who graduated from the school at different era attested to the quality of education of the school and the quality of its product. This we felt was a valid sample size to rely on.
Approach.
We engaged the representative from the company that deployed the Tab and we collaboratively devise a way of producing an instructional material with strong visual and Audio appeal to help the student understand the usage of the tab better. After this exercise student pass rate for the exam improved to a success rate of 73% ,86% and 90% in the first 3 examinations afterwards
|
[
16260,
16880,
29,
4800,
2131,
29,
8979,
51028,
50912,
45494,
39478,
33108,
37366,
35566,
50730,
50560,
31776,
18744,
18675,
27141,
37655,
18744,
41889,
38131,
29452,
30,
19729,
15411,
41497,
33108,
47756,
29810,
28904,
33108,
47736,
23664,
379,
2038,
111,
38131,
47736,
46481,
29449,
20542,
35166,
33108,
36194,
30,
19816,
7011,
18238,
50333,
48172,
47276,
48172,
47736,
41499,
50912,
47736,
39588,
38131,
47736,
44129,
19153,
19816,
30,
47736,
39157,
38131,
47736,
41499,
379,
2145,
35003,
39504,
38131,
47736,
39157,
18837,
38645,
43034,
379,
29,
15538,
2131,
29,
18238,
15534,
47736,
13914,
34159,
1125,
22678,
21077,
38255,
47756,
44175,
33108,
23902,
50912,
47756,
18809,
30,
42260,
379,
16951,
29894,
22678,
20234,
41499,
50912,
32014,
38131,
25703,
18809,
39533,
379,
18336,
47736,
44298,
30,
22678,
31705,
37829,
21197,
27252,
48243,
50667,
33108,
47756,
40816,
18814,
53800,
42260,
379,
16951,
48876,
22678,
50685,
30,
31016,
18675,
44533,
38131,
41678,
48172,
19911,
47725,
50840,
29680,
51125,
31012,
49717,
19757,
33738,
34159,
50709,
35183,
48172,
47736,
36147,
30,
29452,
33108,
19757,
28886,
33108,
18675,
44129,
47725,
34389,
43031,
30212,
18809,
28920,
32021,
379,
29,
3032,
2131,
29,
11810,
47714,
1201,
43210,
50560,
31124,
30525,
47736,
41676,
50560,
19144,
44847,
47725,
47736,
44129,
33108,
30,
39229,
50912,
18675,
7690,
34191,
18675,
37641,
46496,
47195,
48172,
47736,
46486,
30212,
47756,
28263,
38131,
44129,
28889,
379,
30,
16951,
16338,
47195,
50483,
47736,
46496,
38977,
19547,
47736,
46486,
49733,
33108,
40685,
30212,
47736,
7212,
379,
16951,
16718,
50483,
30,
50667,
25024,
22241,
50549,
38131,
47078,
22214,
47736,
33844,
36181,
18877,
47736,
16718,
50483,
48243,
47454,
30,
30212,
47736,
19357,
21841,
38131,
47736,
46481,
48172,
31229,
379,
2145,
42989,
38131,
47736,
7690,
19626,
22364,
48172,
34190,
47736,
16718,
30,
48172,
47736,
46481,
136,
22214,
32001,
39326,
38131,
29185,
26531,
37829,
39240,
47736,
36487,
18987,
48172,
47736,
46486,
379,
29,
9448,
2131,
29,
18305,
30676,
31845,
49717,
48172,
49482,
47736,
14842,
22717,
38131,
47736,
29452,
50483,
47725,
935,
23477,
50332,
50783,
31167,
30,
30525,
47736,
44129,
20542,
26571,
28598,
20617,
48172,
47736,
41606,
38131,
27818,
38131,
47736,
44129,
19816,
47736,
41606,
38131,
34470,
30,
41043,
379,
17019,
50560,
29680,
50483,
18675,
49845,
43923,
45089,
48172,
42765,
38255,
379,
29,
3056,
379,
29,
18238,
28332,
47736,
42989,
30525,
47736,
23883,
47725,
26147,
47736,
16718,
19816,
50560,
23614,
26425,
30,
18675,
50549,
38131,
41041,
19757,
33844,
36171,
50912,
46444,
50213,
19816,
3290,
20026,
48172,
31843,
47736,
46481,
30,
49164,
47736,
49723,
38131,
47736,
47195,
21361,
379,
2636,
47927,
29002,
46481,
39240,
41889,
30212,
47736,
28886,
33083,
48172,
18675,
30,
46695,
41889,
38131,
1947,
111,
136,
2031,
111,
19816,
2075,
111,
33108,
47736,
29894,
1411,
28889,
19343,
29
] |
[
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,897 |
Challenge & Selection
For this kind of project that was with the purpose of helping others with our team, my team
and I had to choose a community to figure out their needs and help them obtain one of them.
We chose a community that had the mission of helping young adults and teenagers in
vulnerable situations to find education for having better opportunities in the world. So to be
able to present our project in front of the jury of our program and have an opportunity in
financing it, we used the storytelling technique, where the people present could be more
empathic about our project with the help of the technique so we could make them understand
the importance that this help would bring to the people in need in our community.
Application
For the application, we used all the information that we had gathered before with the help of
interviews and surveys to previous students of the program in our association. Thanks to that
information, we were able to create a story using the storytelling technique where one of the
students was the main character and she was narrating her story around our project and the
importance of it, so the people that would hear it, could feel it more personal and felt more
emphatic to it. While narrating the story, we explained all about the before and after for the
students or people that attend the project and get educated from it. Because most of them got
better jobs after they were able to attend this organization and not only learned formal
education, but also learned about good habits and things to do to get better their life like taking
care of themselves. With this kind of form, we were able to create a story were the people that
heard it were so engaged with it that after it, they all listened to the exact details of our project
with so much attention and were intrigued by it.
Insight and Approach
At last, we were able to actually approach the jury in a better way so they gave us a lot of tips
to make our project so much better, and because we actually got all of the resources by free,
we were able to finance our project without their help.
|
[
4800,
112,
15538,
29,
7788,
47927,
34807,
38131,
41145,
47725,
50483,
50912,
47736,
41525,
38131,
31853,
38623,
50912,
38645,
47407,
136,
37366,
47407,
29,
19816,
8979,
31487,
48172,
23110,
18675,
23863,
48172,
29776,
38654,
47756,
37546,
19816,
31843,
47766,
38064,
38275,
38131,
47766,
379,
29,
18238,
23128,
18675,
23863,
47725,
31487,
47736,
36848,
38131,
31853,
51275,
19200,
19816,
47506,
33108,
29,
50365,
45079,
48172,
29838,
27818,
30212,
31712,
21361,
38395,
33108,
47736,
51092,
379,
15931,
48172,
21124,
29,
18724,
48172,
40732,
38645,
41145,
33108,
30530,
38131,
47736,
34685,
38131,
38645,
41114,
19816,
31705,
19757,
38397,
33108,
29,
29836,
34434,
136,
50560,
49733,
47736,
46304,
47464,
136,
50735,
47736,
39478,
40732,
24914,
21124,
37103,
29,
28116,
18744,
38645,
41145,
50912,
47736,
31843,
38131,
47736,
47464,
45345,
50560,
24914,
35884,
47766,
49164,
29,
47736,
33038,
47725,
47927,
31843,
51125,
21979,
48172,
47736,
39478,
33108,
37530,
33108,
38645,
23863,
379,
29,
3032,
29,
7788,
47736,
20069,
136,
50560,
49733,
19547,
47736,
33508,
47725,
50560,
31487,
30826,
21207,
50912,
47736,
31843,
38131,
29,
34141,
19816,
46962,
48172,
40816,
46486,
38131,
47736,
41114,
33108,
38645,
20491,
379,
16942,
48172,
47725,
29,
33508,
136,
50560,
50685,
18724,
48172,
25110,
18675,
46282,
49766,
47736,
46304,
47464,
50735,
38275,
38131,
47736,
29,
46486,
50483,
47736,
35856,
22940,
19816,
44697,
50483,
37437,
31873,
46282,
20290,
38645,
41145,
19816,
47736,
29,
33038,
38131,
34434,
136,
45345,
47736,
39478,
47725,
51125,
31775,
34434,
136,
24914,
29662,
34434,
37103,
39631,
19816,
29680,
37103,
29,
28144,
48172,
34434,
379,
18336,
37437,
47736,
46282,
136,
50560,
29175,
19547,
18744,
47736,
21207,
19816,
19330,
30212,
47736,
29,
46486,
38457,
39478,
47725,
20598,
47736,
41145,
19816,
30966,
27815,
30525,
34434,
379,
3685,
37135,
38131,
47766,
31124,
29,
21361,
34567,
19330,
47860,
50685,
18724,
48172,
20598,
47927,
38527,
19816,
37829,
38300,
35147,
30287,
29,
27818,
136,
22214,
19626,
35147,
18744,
31108,
31474,
19816,
47886,
48172,
27214,
48172,
30966,
21361,
47756,
35330,
35385,
47266,
29,
22525,
38131,
47794,
379,
18402,
47927,
34807,
38131,
30285,
136,
50560,
50685,
18724,
48172,
25110,
18675,
46282,
50685,
47736,
39478,
47725,
29,
31776,
34434,
50685,
45345,
28332,
50912,
34434,
47725,
19330,
34434,
136,
47860,
19547,
35475,
48172,
47736,
28879,
26317,
38131,
38645,
41145,
29,
50912,
45345,
37235,
20609,
19816,
50685,
34181,
22241,
34434,
379,
29,
9448,
19816,
3056,
29,
3248,
35015,
136,
50560,
50685,
18724,
48172,
19038,
20129,
47736,
34685,
33108,
18675,
21361,
50549,
45345,
47860,
30838,
49717,
18675,
35689,
38131,
48143,
29,
48172,
35884,
38645,
41145,
45345,
37235,
21361,
136,
19816,
21173,
50560,
19038,
31124,
19547,
38131,
47736,
43177,
22241,
30446,
136,
29,
50560,
50685,
18724,
48172,
29827,
38645,
41145,
50933,
47756,
31843,
379,
29
] |
[
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,898 |
After studying Aerospace engineering, I entered the IT domain as a Senior Analyst at C-Box. The project I was allotted to had me in a technical role so I had a very short span of time to pick up technical knowledge that I had never used in the past. This sudden domain shift proved to be quite challenging. I was also given the opportunity to connect with clients and help solve their issues so there was a lot on my plate at once. However, I took this opportunity to implement time management strategies. My team was extremely helpful and would take time out in the mornings to help me learn basic scripting and assist me in my tasks. Then, after working on those tasks for a while, I would connect with the clients and assist them. This experience taught me the importance of collaborating with my team, prioritizing what to learn and picking up the essentials in a short while. Also, the additional task of connecting with clients helped improve my communication abilities, helped me understand the work I was doing better and was also a welcome change from the backend technical aspect of the job.
|
[
2636,
46500,
2611,
28349,
136,
8979,
28445,
47736,
9136,
27263,
20375,
18675,
15579,
2881,
20542,
30,
4205,
143,
4007,
379,
16951,
41145,
8979,
50483,
19580,
48172,
31487,
36247,
33108,
18675,
47454,
43648,
45345,
8979,
31487,
18675,
50038,
44794,
45610,
30,
38131,
48078,
48172,
39832,
49616,
47454,
34868,
47725,
8979,
31487,
37638,
49733,
33108,
47736,
39266,
379,
17019,
46721,
27263,
30,
44735,
41340,
48172,
21124,
41718,
22887,
379,
8979,
50483,
19626,
31016,
47736,
38397,
48172,
24324,
50912,
23367,
30,
19816,
31843,
45480,
47756,
34424,
45345,
47819,
50483,
18675,
35689,
38255,
37366,
40031,
20542,
38267,
379,
8912,
136,
8979,
48246,
47927,
30,
38397,
48172,
33001,
48078,
35937,
46345,
379,
11933,
47407,
50483,
29313,
31850,
19816,
30,
51125,
47257,
48078,
38654,
33108,
47736,
37113,
48172,
31843,
36247,
35145,
21086,
44230,
19816,
20476,
36247,
33108,
37366,
30,
47352,
379,
16969,
136,
19330,
51043,
38255,
47951,
47352,
30212,
18675,
50753,
136,
8979,
51125,
24324,
50912,
47736,
23367,
19816,
30,
20476,
47766,
379,
17019,
29125,
47373,
36247,
47736,
33038,
38131,
23609,
50912,
37366,
47407,
136,
30,
40895,
50709,
48172,
35145,
19816,
39836,
49616,
47736,
28689,
33108,
18675,
44794,
50753,
379,
2807,
136,
47736,
19089,
30,
47345,
38131,
24328,
50912,
23367,
31845,
33082,
37366,
23847,
18718,
136,
31845,
36247,
30,
49164,
47736,
51013,
8979,
50483,
27252,
21361,
19816,
50483,
19626,
18675,
50659,
22903,
30525,
47736,
20901,
30,
47454,
20405,
38131,
47736,
34563,
379,
29
] |
[
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,900 |
Challenge & Selection:
I used the technique of mindmapping to work out a strategy for an existing business to increase customer base, improve brand image and increase revenue. I chose the technique and applied it to collaborate with the team, bring diverse opinions from multiple information sources on the table put them on a board and map the relevant ones to create a structure for action. This helped us identify various aspects to the problem and thus giving us diverse perspectives to approach to working on napkin pitches.
Application:
We chose the technique and applied it to collaborate with the team, bring diverse opinions from multiple information sources on the table put them on a board and map the relevant ones to create a structure for action. This helped us identify various aspects to the problem and thus giving us diverse perspectives to approach to working on napkin pitches.
In the first step we surveyed various users and non-users to bring their opinions to the fore. We made them think deep and subjectively answer questions. Using insights we identified the gaps in current service and due to current situation. We then pooled our perspective of the issue and tried to map them to each other. This helped us come up quickly with a number of napkin pitches.
Insights and Approach:
The insights were tremendous. We were able to come up with a pitch which successfully supported the businesses current features to a new service which ultimately mapped to customers current requirements. We could also have been a more extensive in our interview and co-created with the customers themselves.
|
[
4800,
112,
15538,
2131,
29,
8979,
49733,
47736,
47464,
38131,
36701,
48172,
51013,
38654,
18675,
46353,
30212,
19757,
29041,
22188,
48172,
33259,
30,
25413,
21073,
136,
33082,
21875,
32871,
19816,
33259,
43399,
379,
8979,
23128,
47736,
47464,
19816,
20076,
34434,
48172,
30,
23606,
50912,
47736,
47407,
136,
21979,
27159,
38380,
30525,
37281,
33508,
45573,
38255,
47736,
47197,
41554,
30,
47766,
38255,
18675,
21646,
19816,
36021,
47736,
42720,
38288,
48172,
25110,
18675,
46458,
30212,
18993,
379,
17019,
31845,
49717,
32788,
30,
49912,
20406,
48172,
47736,
40942,
19816,
48027,
31022,
49717,
27159,
39671,
48172,
20129,
48172,
51043,
38255,
30,
37431,
39941,
379,
29,
3032,
2131,
29,
18238,
23128,
47736,
47464,
19816,
20076,
34434,
48172,
23606,
50912,
47736,
47407,
136,
21979,
27159,
38380,
30525,
30,
37281,
33508,
45573,
38255,
47736,
47197,
41554,
47766,
38255,
18675,
21646,
19816,
36021,
47736,
42720,
38288,
48172,
25110,
30,
18675,
46458,
30212,
18993,
379,
17019,
31845,
49717,
32788,
49912,
20406,
48172,
47736,
40942,
19816,
48027,
31022,
49717,
30,
27159,
39671,
48172,
20129,
48172,
51043,
38255,
37431,
39941,
379,
29,
9285,
47736,
29894,
46134,
50560,
46956,
49912,
49750,
19816,
37759,
143,
49750,
48172,
21979,
47756,
38380,
48172,
47736,
30229,
379,
18238,
30,
35814,
47766,
47890,
25809,
19816,
46576,
19911,
41678,
379,
17693,
33743,
50560,
32783,
47736,
30782,
33108,
30,
25372,
44549,
19816,
27559,
48172,
25372,
45074,
379,
18238,
47797,
40257,
38645,
39668,
38131,
47736,
34419,
19816,
48663,
30,
48172,
36021,
47766,
48172,
27669,
38622,
379,
17019,
31845,
49717,
23735,
49616,
41701,
50912,
18675,
37934,
38131,
37431,
39941,
379,
29,
9456,
19816,
3056,
2131,
29,
16951,
33743,
50685,
48620,
379,
18238,
50685,
18724,
48172,
23735,
49616,
50912,
18675,
39938,
50745,
46700,
46885,
30,
47736,
22192,
25372,
29640,
48172,
18675,
37641,
44549,
50745,
48941,
36029,
48172,
25418,
25372,
30,
43051,
379,
18238,
24914,
19626,
31705,
21197,
18675,
37103,
29264,
33108,
38645,
34131,
19816,
23477,
143,
25112,
50912,
47736,
30,
25418,
47794,
379,
29
] |
[
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
false,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,904 |
My reflection - Learning Launch
1) Challenge
● At my organization I work as an Operations Manager and one of my primary responsibilities is to oversee day-to-day service delivery levels of all business units. We are a service provider operating in a global environment with highly demanding clients who require high quality levels coupled with fast turnaround times. Demand is usually steady (peak) through the year, with lean periods coming by only during the holiday season/year-end. Considering this highly competitive working environment, it is paramount that all cogs in the wheel of our organization work seamlessly in order to avoid any sort of customer dissatisfaction. One of the key means I used to employ in order to achieve this, is to continuously exploring opportunities to optimize our operations process.
● In order to support our regular/important clients, one of the service offerings we provided was the flexibility for them to reserve capacity with us upfront, and we guaranteed to hold resources for their request. The volume, effort involved, and timeline were often agreed upon at the reservation stage and our clients were extremely happy with the overall flexibility it provided them. The process was set up a few years back, but during the 2nd half of 2015 we were faced with a couple of peculiar problems - i) clients were not sending in their requests at the agreed upon time, or ii) neither did not send in the materials nor communicate it to us, which meant that these resources could not be utilized for other requests in the system. This was significantly impacting our ability to optimally manage resources, thereby adversely affecting service delivery levels. This became an important topic of discussion during the daily Operations Managers meeting, and the need to understand more about the situation and resolving it became a top priority for me.
2) Selection
● My team and I got together and spent the first few days to completely and thoroughly understand the problem. We engaged in numerous activities including data analysis, internal staff interviews, identifying patterns with specific customers, and conducting Voice of the Customer (VOC) to gauge the sudden change in customer behavior. At the end of the exercise, we concluded with 2 primary root causes for the problem: 1) The low supply during peak business hours was not able to manage the incoming demand, hence more and more customers opted to reserve capacity upfront - sometimes days in advance, and they simply forgot that they had a standing reservation 2) The software system deployed for the capacity booking system was archaic and did not provide customers with the ability to intimate us regarding changes in volumes or timing.
● These were clearly 2 large and independent problems which had to the addressed on a war footing. The need to ensure continuity of business operations, at the same time drastically improve service levels prompted me to choose the 'Learning Launch' tool. This was a great opportunity to experiment and test new ideas in the real marketplace.
3) Application
● The team decided to attack the 2nd problem first as it directly impacted customer experience and was one of the pain points we had heard during our VoC interviews. We began with the hypothesis of defining an ideal reservation experience for our customers. We dug deeper into the no. of communication they had to make in order to get a reserved request completed and explored opportunities to minimize redundant communication. We also reviewed scenarios that could be automated in order to gain efficiency. Enriching the customer experience and dependability of the solution was high priority for the team.
● With the help of our in-house software developers we integrated a couple of quick and dirty (but small) upgrades in the system by introducing i) Phase 1: actionable links in the email to either cancel, reschedule, or intimate delay in submissions ii) Phase 2: automated email reminders to customers when they were nearing their request submission time iii) Phase 3: automated acknowledgement of receipt of materials, etc.
4) Insight
● We reviewed the new system for ~4 weeks and continually gathered data and information on customer behavior/experience. We made minor changes and tweaks during this period and could almost immediately see huge improvement in performance of the process. The results of the ‘Learning Launch’ phase spoke for themselves - ‘No Show’ rates declined by ~70% and the intimation on delays and reschedule requests were almost down to ‘nil’. This significantly enhanced our ability to predict demand and thus enabled us to optimally marshall resources and manage service levels better.
5) Approach
● A key takeaway from this experience was there some of the problems that grew into big customer pain points could have been anticipated and resolved if the ‘Mind Mapping’ tool was applied systematically. Constantly looking for patterns and themes in data during operations meeting would have helped predict the changing customer needs and their challenges sooner. This is something I will be keen to watch out for and ensure to incorporate into my approach going forward
|
[
11933,
30,
42456,
30,
143,
30,
10522,
30,
10458,
29,
695,
125,
30,
4800,
29,
53855,
3248,
30,
37366,
30,
38527,
30,
8979,
30,
51013,
30,
20375,
30,
19757,
30,
12616,
30,
11140,
30,
19816,
30,
38275,
30,
38131,
30,
37366,
30,
40853,
30,
43211,
30,
34389,
30,
48172,
30,
38859,
30,
25606,
143,
48172,
143,
25606,
30,
44549,
30,
25992,
30,
35272,
30,
38131,
30,
19547,
30,
22188,
30,
49361,
379,
30,
18238,
30,
20234,
30,
18675,
30,
44549,
30,
41351,
30,
38359,
30,
33108,
30,
18675,
30,
31047,
30,
28529,
30,
50912,
30,
31946,
30,
26005,
30,
23367,
30,
50783,
30,
43043,
30,
31933,
30,
41606,
30,
35272,
30,
24974,
30,
50912,
30,
29558,
30,
48825,
30,
48105,
379,
30,
6123,
30,
34389,
30,
49775,
30,
46105,
30,
122,
39392,
125,
30,
48005,
30,
47736,
30,
51241,
136,
30,
50912,
30,
35131,
30,
39565,
30,
23759,
30,
22241,
30,
38300,
30,
27594,
30,
47736,
30,
32059,
30,
44280,
537,
51241,
143,
28263,
379,
30,
5420,
30,
47927,
30,
31946,
30,
23950,
30,
51043,
30,
28529,
136,
30,
34434,
30,
34389,
30,
39135,
30,
47725,
30,
19547,
30,
23566,
30,
33108,
30,
47736,
30,
50722,
30,
38131,
30,
38645,
30,
38527,
30,
51013,
30,
44269,
30,
33108,
30,
38484,
30,
48172,
30,
20806,
30,
19973,
30,
45546,
30,
38131,
30,
25413,
30,
27043,
379,
30,
12588,
30,
38131,
30,
47736,
30,
34752,
30,
36269,
30,
8979,
30,
49733,
30,
48172,
30,
28156,
30,
33108,
30,
38484,
30,
48172,
30,
18938,
30,
47927,
136,
30,
34389,
30,
48172,
30,
24597,
30,
29215,
30,
38395,
30,
48172,
30,
38436,
30,
38645,
30,
38366,
30,
40988,
379,
29,
53855,
9285,
30,
38484,
30,
48172,
30,
46883,
30,
38645,
30,
42578,
537,
33040,
30,
23367,
136,
30,
38275,
30,
38131,
30,
47736,
30,
44549,
30,
38161,
30,
50560,
30,
41348,
30,
50483,
30,
47736,
30,
29996,
30,
30212,
30,
47766,
30,
48172,
30,
43106,
30,
22462,
30,
50912,
30,
49717,
30,
49632,
136,
30,
19816,
30,
50560,
30,
31391,
30,
48172,
30,
32047,
30,
43177,
30,
30212,
30,
47756,
30,
43034,
379,
30,
16951,
30,
50322,
136,
30,
27875,
30,
34319,
136,
30,
19816,
30,
48096,
30,
50685,
30,
38198,
30,
19411,
30,
49661,
30,
20542,
30,
47736,
30,
43104,
30,
45924,
30,
19816,
30,
38645,
30,
23367,
30,
50685,
30,
29313,
30,
31615,
30,
50912,
30,
47736,
30,
38763,
30,
29996,
30,
34434,
30,
41348,
30,
47766,
379,
30,
16951,
30,
40988,
30,
50483,
30,
44581,
30,
49616,
30,
18675,
30,
29718,
30,
51247,
30,
20893,
136,
30,
22214,
30,
27594,
30,
47736,
30,
1400,
30,
31507,
30,
38131,
30,
1237,
30,
50560,
30,
50685,
30,
29393,
30,
50912,
30,
18675,
30,
24973,
30,
38131,
30,
39404,
30,
40958,
30,
143,
30,
32675,
125,
30,
23367,
30,
50685,
30,
37829,
30,
44450,
30,
33108,
30,
47756,
30,
43041,
30,
20542,
30,
47736,
30,
19411,
30,
49661,
30,
48078,
136,
30,
38457,
30,
32838,
125,
30,
37589,
30,
26531,
30,
37829,
30,
44448,
30,
33108,
30,
47736,
30,
36181,
30,
37803,
30,
23842,
30,
34434,
30,
48172,
30,
49717,
136,
30,
50745,
30,
36270,
30,
47725,
30,
47848,
30,
43177,
30,
24914,
30,
37829,
30,
21124,
30,
49794,
30,
30212,
30,
38622,
30,
43041,
30,
33108,
30,
47736,
30,
47167,
379,
30,
17019,
30,
50483,
30,
44935,
30,
32956,
30,
38645,
30,
18721,
30,
48172,
30,
38424,
30,
35932,
30,
43177,
136,
30,
47823,
30,
19220,
30,
19285,
30,
44549,
30,
25992,
30,
35272,
379,
30,
17019,
30,
21172,
30,
19757,
30,
33040,
30,
48286,
30,
38131,
30,
26890,
30,
27594,
30,
47736,
30,
25519,
30,
12616,
30,
11143,
30,
36357,
136,
30,
19816,
30,
47736,
30,
37530,
30,
48172,
30,
49164,
30,
37103,
30,
18744,
30,
47736,
30,
45074,
30,
19816,
30,
43161,
30,
34434,
30,
21172,
30,
18675,
30,
48283,
30,
40896,
30,
30212,
30,
36247,
379,
29,
1125,
125,
30,
15538,
29,
53855,
11933,
30,
47407,
30,
19816,
30,
8979,
30,
31124,
30,
48191,
30,
19816,
30,
45732,
30,
47736,
30,
29894,
30,
29718,
30,
25612,
30,
48172,
30,
23988,
30,
19816,
30,
47949,
30,
49164,
30,
47736,
30,
40942,
379,
30,
18238,
30,
28332,
30,
33108,
30,
37946,
30,
19014,
30,
33201,
30,
25570,
30,
19781,
136,
30,
34049,
30,
45918,
30,
34141,
136,
30,
32789,
30,
39327,
30,
50912,
30,
45670,
30,
25418,
136,
30,
19816,
30,
24208,
30,
18051,
30,
38131,
30,
47736,
30,
5769,
30,
122,
17777,
125,
30,
48172,
30,
30833,
30,
47736,
30,
46721,
30,
22903,
30,
33108,
30,
25413,
30,
21232,
379,
30,
3248,
30,
47736,
30,
28263,
30,
38131,
30,
47736,
30,
29002,
136,
30,
50560,
30,
24159,
30,
50912,
30,
1125,
30,
40853,
30,
43683,
30,
22723,
30,
30212,
30,
47736,
30,
40942,
2131,
30,
695,
125,
30,
16951,
30,
35712,
30,
46878,
30,
27594,
30,
39392,
30,
22188,
30,
32217,
30,
50483,
30,
37829,
30,
18724,
30,
48172,
30,
35932,
30,
47736,
30,
33215,
30,
26002,
136,
30,
31866,
30,
37103,
30,
19816,
30,
37103,
30,
25418,
30,
38417,
30,
48172,
30,
43106,
30,
22462,
30,
49632,
30,
143,
30,
45510,
30,
25612,
30,
33108,
30,
19202,
136,
30,
19816,
30,
47860,
30,
45004,
30,
30279,
30,
47725,
30,
47860,
30,
31487,
30,
18675,
30,
46002,
30,
43104,
30,
1125,
125,
30,
16951,
30,
45411,
30,
47167,
30,
26147,
30,
30212,
30,
47736,
30,
22462,
30,
21715,
30,
47167,
30,
50483,
30,
20208,
30,
19816,
30,
26531,
30,
37829,
30,
41347,
30,
25418,
30,
50912,
30,
47736,
30,
18721,
30,
48172,
30,
34150,
30,
49717,
30,
42535,
30,
22915,
30,
33108,
30,
50325,
30,
38457,
30,
48122,
379,
29,
53855,
16992,
30,
50685,
30,
23329,
30,
1125,
30,
35003,
30,
19816,
30,
33317,
30,
40958,
30,
50745,
30,
31487,
30,
48172,
30,
47736,
30,
19099,
30,
38255,
30,
18675,
30,
50446,
30,
30204,
379,
30,
16951,
30,
37530,
30,
48172,
30,
28432,
30,
24593,
30,
38131,
30,
22188,
30,
38366,
136,
30,
20542,
30,
47736,
30,
43922,
30,
48078,
30,
27427,
30,
33082,
30,
44549,
30,
35272,
30,
41195,
30,
36247,
30,
48172,
30,
23110,
33,
47736,
30,
113,
10522,
30,
10458,
113,
30,
48249,
379,
30,
17019,
30,
50483,
30,
18675,
30,
31269,
30,
38397,
30,
48172,
30,
29138,
30,
19816,
30,
47671,
30,
37641,
30,
32749,
30,
33108,
30,
47736,
30,
41989,
30,
36097,
379,
29,
1411,
125,
30,
3032,
29,
53855,
16951,
30,
47407,
30,
25713,
30,
48172,
30,
20581,
30,
47736,
30,
1400,
30,
40942,
30,
29894,
30,
20375,
30,
34434,
30,
26724,
30,
32953,
30,
25413,
30,
29125,
30,
19816,
30,
50483,
30,
38275,
30,
38131,
30,
47736,
30,
39008,
30,
40172,
30,
50560,
30,
31487,
30,
31776,
30,
27594,
30,
38645,
30,
18042,
30,
34141,
379,
30,
18238,
30,
21213,
30,
50912,
30,
47736,
30,
32659,
30,
38131,
30,
25876,
30,
19757,
30,
32737,
30,
43104,
30,
29125,
30,
30212,
30,
38645,
30,
25418,
379,
30,
18238,
30,
27561,
30,
25813,
30,
34159,
30,
47736,
30,
37724,
379,
30,
38131,
30,
23847,
30,
47860,
30,
31487,
30,
48172,
30,
35884,
30,
33108,
30,
38484,
30,
48172,
30,
30966,
30,
18675,
30,
43107,
30,
43034,
30,
23986,
30,
19816,
30,
29211,
30,
38395,
30,
48172,
30,
36738,
30,
42382,
30,
23847,
379,
30,
18238,
30,
19626,
30,
43415,
30,
44085,
30,
47725,
30,
24914,
30,
21124,
30,
20742,
30,
33108,
30,
38484,
30,
48172,
30,
30731,
30,
27865,
379,
30,
7025,
30,
47736,
30,
25413,
30,
29125,
30,
19816,
30,
26122,
30,
38131,
30,
47736,
30,
45464,
30,
50483,
30,
31933,
30,
40896,
30,
30212,
30,
47736,
30,
47407,
379,
29,
53855,
18402,
30,
47736,
30,
31843,
30,
38131,
30,
38645,
30,
33108,
143,
32219,
30,
45411,
30,
26390,
30,
50560,
30,
33894,
30,
18675,
30,
24973,
30,
38131,
30,
41695,
30,
19816,
30,
26735,
30,
122,
22214,
30,
45258,
125,
30,
49638,
30,
33108,
30,
47736,
30,
47167,
30,
22241,
30,
34193,
30,
32675,
125,
30,
13317,
30,
695,
2131,
30,
18995,
30,
35454,
30,
33108,
30,
47736,
30,
28026,
30,
48172,
30,
27909,
30,
22397,
136,
30,
43069,
136,
30,
38457,
30,
34150,
30,
25927,
30,
33108,
30,
46585,
30,
32838,
125,
30,
13317,
30,
1125,
2131,
30,
20742,
30,
28026,
30,
42804,
30,
48172,
30,
25418,
30,
50730,
30,
47860,
30,
50685,
30,
37507,
30,
47756,
30,
43034,
30,
46584,
30,
48078,
30,
32839,
125,
30,
13317,
30,
1411,
2131,
30,
20742,
30,
18960,
30,
38131,
30,
42127,
30,
38131,
30,
36181,
136,
30,
28719,
379,
29,
1597,
125,
30,
9448,
29,
53855,
18238,
30,
43415,
30,
47736,
30,
37641,
30,
47167,
30,
30212,
30,
51355,
30,
50639,
30,
19816,
30,
24586,
30,
30826,
30,
25570,
30,
19816,
30,
33508,
30,
38255,
30,
25413,
30,
21232,
537,
29125,
379,
30,
18238,
30,
35814,
30,
36751,
30,
22915,
30,
19816,
30,
48854,
30,
27594,
30,
47927,
30,
39558,
30,
19816,
30,
24914,
30,
19602,
30,
32914,
30,
44335,
30,
32530,
30,
33085,
30,
33108,
30,
39533,
30,
38131,
30,
47736,
30,
40988,
379,
30,
16951,
30,
43272,
30,
38131,
30,
47736,
30,
53798,
10522,
30,
10458,
53800,
30,
39737,
30,
45796,
30,
30212,
30,
47794,
30,
143,
30,
53798,
12265,
30,
15755,
53800,
30,
41892,
30,
25739,
30,
22241,
30,
51367,
111,
30,
19816,
30,
47736,
30,
34153,
30,
38255,
30,
25930,
30,
19816,
30,
43069,
30,
43041,
30,
50685,
30,
19602,
30,
27356,
30,
48172,
30,
53798,
37704,
53800,
379,
30,
17019,
30,
44935,
30,
28365,
30,
38645,
30,
18721,
30,
48172,
30,
40610,
30,
26002,
30,
19816,
30,
48027,
30,
28200,
30,
49717,
30,
48172,
30,
38424,
30,
36116,
30,
43177,
30,
19816,
30,
35932,
30,
44549,
30,
35272,
30,
21361,
379,
29,
1715,
125,
30,
3056,
29,
53855,
2145,
30,
34752,
30,
47258,
30,
30525,
30,
47927,
30,
29125,
30,
50483,
30,
47819,
30,
45494,
30,
38131,
30,
47736,
30,
40958,
30,
47725,
30,
31303,
30,
34159,
30,
21411,
30,
25413,
30,
39008,
30,
40172,
30,
24914,
30,
31705,
30,
21197,
30,
19937,
30,
19816,
30,
43158,
30,
32816,
30,
47736,
30,
53798,
11598,
30,
11194,
53800,
30,
48249,
30,
50483,
30,
20076,
30,
47171,
379,
30,
5429,
30,
35654,
30,
30212,
30,
39327,
30,
19816,
30,
47784,
30,
33108,
30,
25570,
30,
27594,
30,
38366,
30,
36357,
30,
51125,
30,
31705,
30,
31845,
30,
40610,
30,
47736,
30,
22918,
30,
25413,
30,
37546,
30,
19816,
30,
47756,
30,
22881,
30,
45529,
379,
30,
17019,
30,
34389,
30,
45506,
30,
8979,
30,
50840,
30,
21124,
30,
34728,
30,
48172,
30,
50513,
30,
38654,
30,
30212,
30,
19816,
30,
28432,
30,
48172,
30,
33248,
30,
34159,
30,
37366,
30,
20129,
30,
31096,
30,
30349,
29
] |
[
true,
false,
true,
false,
true,
false,
true,
false,
false,
false,
false,
true,
false,
false,
false,
true,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
false,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
false,
false,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
false,
false,
true,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
false,
false,
false,
true,
false,
false,
false,
true,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
false,
false,
true,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
false,
false,
false,
true,
false,
false,
false,
true,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
false,
false,
true,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
false,
false,
false,
false,
true,
false,
false,
false,
true,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
false,
false,
false,
true,
false,
false,
false,
true,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,908 |
Reflection – Learning Launch
Challenge & Selection
Since I am currently finishing my major in biomedical engineering-Industrial engineering, I have not got many real-life experiences per se. Nevertheless, I’ve found design thinking and its tools a useful ally in my career path. After deep questioning, I’ve realized which tool is the most appropriate to use in my thesis project. The tool I am ready to use is the Learning Launch. This tool will allow me to gather real information about how my idea interacts with the final user and understand their true needs and therefor be able to determine what works. I find this tool particularly useful because it involves the scientific method which I’m very familiar with and uses other tools such as prototyping.
Application
The first step was to state the hypothesis I wanted to prove, and all the key assumptions I needed to test. Them I could design the test for those key assumptions and apply it in the Learning Launch.
In the first learning launch, I’ll be focusing on the reactions and sensations users have when interacting with the project. In order to achieve this, some parameters must be stablished. Less is more, this means I’ll be focusing on the quality of the data not the quantity so the guest list will be short. Second, the learning launch booth will be divided into stations so I can focus the information I want to collect on each part of the project. Third, making guest comfortable gets the truth. The goal is to make the attendees as comfortable as I can making the project stations interactive and fun, because as far as I learned If a manage to make them forget this is an academic activity, ill be able to get their true feelings and opinions about the project. My role will be moving across each station talking to the participants to gather more information on my own.
After this first launch, a second one will be prepared with all the knowledge gather from the first one. The second Learning Launch will be a lot more formal than the second one since I’ll be asking for expert opinions about the project, so the stations will maintain but they’ll be less interactive but more theorical.
Its important to mention that after each launch it ill be ask to the attendees to complete a short survey of their opinions and recommendations on the project.
Insights
Having in mind that my hypothesis and all the assumptions made could be completely wrong, all the data gathered will suffer a process of deep analysis to extract all the data that
could lead either to prove or disprove the hypothesis and in case of being disproven to transform the insights into the new assumptions for a new working hypothesis.
Since Innovation is a probability game, is most likely that the first hypothesis I proposed is wrong. The truth is that’ll be wonderful since the soul of this tool is to be recon as a learning process, the best insight come from failure.
Approach
Even though I have not tested this tool I’m very confident that this is the way to go whit my project, and even if it isn’t I’m willing to fail fast and cheap and learn from it!
|
[
14406,
53794,
10522,
10458,
29,
4800,
112,
15538,
29,
15828,
8979,
19661,
25373,
29863,
37366,
35876,
33108,
21479,
28349,
143,
9364,
28349,
136,
8979,
30,
31705,
37829,
31124,
36019,
41989,
143,
35330,
29132,
39494,
44255,
379,
12210,
136,
8979,
53807,
30367,
26238,
47899,
30,
19816,
34470,
48264,
18675,
49736,
19599,
33108,
37366,
22529,
39293,
379,
2636,
25809,
41675,
136,
8979,
53807,
42017,
50745,
30,
48249,
34389,
47736,
37135,
20154,
48172,
49728,
33108,
37366,
47851,
41145,
379,
16951,
48249,
8979,
19661,
41981,
48172,
49728,
34389,
47736,
30,
10522,
10458,
379,
17019,
48249,
50840,
19583,
36247,
48172,
30825,
41989,
33508,
18744,
32234,
37366,
32732,
30,
33961,
50912,
47736,
29810,
49741,
19816,
49164,
47756,
48735,
37546,
19816,
47826,
21124,
18724,
48172,
30,
26345,
50709,
51057,
379,
8979,
29838,
47927,
48249,
39217,
49736,
21173,
34434,
34322,
47736,
44146,
30,
36531,
50745,
8979,
53804,
50038,
29494,
50912,
19816,
49760,
38622,
48264,
46716,
20375,
41327,
379,
29,
3032,
29,
16951,
29894,
46134,
50483,
48172,
46046,
47736,
32659,
8979,
50441,
48172,
41339,
136,
19816,
19547,
47736,
34752,
20509,
8979,
30,
37534,
48172,
47671,
379,
16965,
8979,
24914,
26238,
47736,
47671,
30212,
47951,
34752,
20509,
19816,
20083,
34434,
33108,
47736,
30,
10522,
10458,
379,
29,
9285,
47736,
29894,
35152,
35047,
136,
8979,
53803,
21124,
30131,
38255,
47736,
41948,
19816,
44462,
49750,
31705,
50730,
30,
33952,
50912,
47736,
41145,
379,
9285,
38484,
48172,
18938,
47927,
136,
45494,
39132,
37344,
21124,
45907,
379,
30,
10587,
34389,
37103,
136,
47927,
36269,
8979,
53803,
21124,
30131,
38255,
47736,
41606,
38131,
47736,
25570,
37829,
47736,
41625,
45345,
47736,
30,
31411,
35471,
50840,
21124,
44794,
379,
15481,
136,
47736,
35152,
35047,
21749,
50840,
21124,
27180,
34159,
46066,
45345,
8979,
30,
22391,
30126,
47736,
33508,
8979,
50440,
48172,
23645,
38255,
27669,
39173,
38131,
47736,
41145,
379,
17015,
136,
35897,
31411,
30,
23750,
30975,
47736,
48763,
379,
16951,
31082,
34389,
48172,
35884,
47736,
20604,
20375,
23750,
20375,
8979,
22391,
30,
35897,
47736,
41145,
46066,
33956,
19816,
30617,
136,
21173,
20375,
29526,
20375,
8979,
35147,
9194,
18675,
35932,
48172,
30,
35884,
47766,
30270,
47927,
34389,
19757,
18809,
19018,
136,
32843,
21124,
18724,
48172,
30966,
47756,
48735,
29664,
19816,
30,
38380,
18744,
47736,
41145,
379,
30,
11933,
43648,
50840,
21124,
37221,
18987,
27669,
46060,
47281,
48172,
47736,
30,
39195,
48172,
30825,
37103,
33508,
38255,
37366,
38910,
379,
29,
2636,
47927,
29894,
35047,
136,
18675,
44298,
38275,
50840,
21124,
40689,
50912,
19547,
47736,
34868,
30825,
30525,
47736,
30,
29894,
38275,
379,
16951,
44298,
10522,
10458,
50840,
21124,
18675,
35689,
37103,
30287,
47714,
47736,
44298,
38275,
45019,
30,
8979,
53803,
21124,
20399,
30212,
29154,
38380,
18744,
47736,
41145,
136,
45345,
47736,
46066,
50840,
35862,
22214,
47860,
53803,
30,
21124,
35244,
33956,
22214,
37103,
47807,
379,
29,
9701,
33040,
48172,
36439,
47725,
19330,
27669,
35047,
34434,
32843,
21124,
20394,
48172,
47736,
20604,
48172,
23985,
18675,
30,
44794,
46955,
38131,
47756,
38380,
19816,
42214,
38255,
47736,
41145,
379,
29,
9456,
29,
8676,
33108,
36689,
47725,
37366,
32659,
19816,
19547,
47736,
20509,
35814,
24914,
21124,
23988,
30,
51175,
136,
19547,
47736,
25570,
30826,
50840,
46729,
18675,
40988,
38131,
25809,
19781,
48172,
29288,
19547,
47736,
25570,
47725,
29,
24914,
35109,
27909,
48172,
41339,
38457,
27011,
47736,
32659,
19816,
33108,
22605,
38131,
21246,
27014,
48172,
30,
48491,
47736,
33743,
34159,
47736,
37641,
20509,
30212,
18675,
37641,
51043,
32659,
379,
29,
15828,
9423,
34389,
18675,
40929,
30757,
136,
34389,
37135,
35393,
47725,
47736,
29894,
32659,
8979,
41241,
34389,
30,
51175,
379,
16951,
48763,
34389,
47725,
53803,
21124,
50981,
45019,
47736,
45555,
38131,
47927,
48249,
34389,
48172,
21124,
42226,
20375,
18675,
30,
35152,
40988,
136,
47736,
21345,
33738,
23735,
30525,
29452,
379,
29,
3056,
29,
7176,
47954,
8979,
31705,
37829,
47676,
47927,
48249,
8979,
53804,
50038,
24235,
47725,
47927,
34389,
47736,
50549,
48172,
31079,
50768,
37366,
30,
41145,
136,
19816,
28802,
32816,
34434,
34389,
37974,
8979,
53804,
50842,
48172,
29445,
29558,
19816,
22997,
19816,
35145,
30525,
34434,
105,
29
] |
[
true,
true,
true,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,912 |
The Rise of an opportunity
Challenge and Selection.
The tool I used in my experiment is Mind Mapping. As described in the Module, “it is looking for patterns and insights in large quantity of data one has collected during the exploration of ‘What Is’.” In my line of work on Supply Chain Logistics, for several years our ways of doing have remained traditional. A big chunk of our operations model remained the same. But the company reviewed the essential concerns in our decision processes that may have direct impact to either cost or customer satisfaction. I have gathered enough data and see the interlaying concerns both the company and the customer may have and identified this as the project’s common goal. With Mind Mapping tool, the team I worked with, hope to establish a criteria as we proceed with the ‘What If’ idea generation phase as we continue to explore the possibility of tweaking the way we do things in Logistics.
Application.
We begin by identifying the ‘What is’ phase. Really laying out all the information we have currently. The team had to understand the present indicators we have, that affect our department’s performance including Lead Time, Cost, and Delivery Compliance. During this part, as the module may call as “Journey Mapping”, every detail available in all the information fields must be understood thoroughly to help pin point the factors the causes the problem and the effect of each to the entire scope.
Soon as we have obtained commonalities, we have to continue being creative and step out of our usual planning state of mind. This brought us to realizing a new business platform driving growth and attraction for the new set of customers – E-Commerce. This platform suggests the availability of goods anywhere and anytime which only means in a Supply Chain – Logistics stand point, operations must be agile and quick to respond. And this is not impossible, as new transport models are available i.e. Motorcycles, Motorbikes, or even customized delivery boxes attached to smaller vehicles are made, increasing their agility to deliver. Clearly, this new Operations Model in the rise may be catering to a B2C or Supplier to Household Model, but the creative process of Mind Mapping may suggest that such, may also be worth considering to the way we cater now to our customers which is a B2B, Supplier to Customer business model.
Insight and Approach.
The practice of Mind Mapping allowed me to gain a new perspective to innovate the way I have always looked at data and perhaps challenge current infrastructures.
The experiment conducted here, have been tested to prove its theoretical assumptions and ultimately prove its concept to an ever changing business land-scape. This was done with several test and learn approaches while backed up with data to identify where to begin the testing. Furthermore, the experiment continues to seek new findings to present at a ‘Brainstorming’ session where collective insights from the team and experiential learning were carefully considered
|
[
16951,
14757,
38131,
19757,
38397,
29,
4800,
19816,
15538,
379,
29,
16951,
48249,
8979,
49733,
33108,
37366,
29138,
34389,
11598,
11194,
379,
3168,
26211,
33108,
47736,
11728,
136,
53810,
34434,
34389,
35654,
30212,
39327,
30,
19816,
33743,
33108,
35003,
41625,
38131,
25570,
38275,
31672,
23647,
27594,
47736,
29206,
38131,
53798,
18305,
9655,
53800,
379,
53811,
9285,
37366,
35424,
38131,
30,
51013,
38255,
16458,
4786,
10756,
136,
30,
30212,
44609,
51247,
38645,
50554,
38131,
27252,
31705,
42772,
48418,
379,
2145,
21411,
23156,
30,
38131,
38645,
38366,
36940,
42772,
47736,
43922,
379,
4187,
47736,
23883,
43415,
47736,
28686,
24143,
33108,
38645,
30,
25723,
40997,
47725,
36236,
31705,
26711,
32952,
48172,
27909,
24883,
38457,
25413,
43980,
379,
8979,
31705,
30826,
30,
28398,
25570,
19816,
44335,
47736,
34031,
24143,
21781,
47736,
23883,
19816,
47736,
25413,
36236,
31705,
19816,
32783,
30,
47927,
20375,
47736,
41145,
53806,
23819,
31082,
379,
18402,
11598,
11194,
48249,
136,
47736,
47407,
8979,
51028,
50912,
136,
32147,
48172,
28691,
18675,
30,
25192,
20375,
50560,
40980,
50912,
47736,
53798,
18305,
9194,
53800,
32732,
30888,
39737,
20375,
50560,
24588,
48172,
29210,
47736,
40385,
38131,
30,
48853,
47736,
50549,
50560,
27214,
47886,
33108,
10756,
379,
29,
3032,
379,
29,
18238,
21216,
22241,
32789,
47736,
53798,
18305,
34389,
53800,
39737,
379,
14305,
35088,
38654,
19547,
47736,
33508,
50560,
31705,
25373,
379,
16951,
30,
47407,
31487,
48172,
49164,
47736,
40732,
33341,
50560,
31705,
136,
47725,
19282,
38645,
26114,
53806,
39533,
30,
33201,
10499,
17075,
136,
5589,
136,
19816,
6118,
5305,
379,
6595,
47927,
39173,
136,
20375,
47736,
36988,
36236,
22335,
20375,
53810,
9938,
30,
11194,
53811,
136,
28827,
26312,
20774,
33108,
19547,
47736,
33508,
29757,
37344,
21124,
49179,
47949,
48172,
31843,
39900,
30,
40163,
47736,
29430,
47736,
22723,
47736,
40942,
19816,
47736,
27845,
38131,
27669,
48172,
47736,
28472,
44165,
379,
29,
16000,
20375,
50560,
31705,
38066,
23821,
136,
50560,
31705,
48172,
24588,
21246,
25122,
19816,
46134,
38654,
38131,
38645,
49774,
30,
40006,
46046,
38131,
36689,
379,
17019,
22033,
49717,
48172,
42019,
18675,
37641,
22188,
40035,
27496,
31378,
19816,
20629,
30,
30212,
47736,
37641,
44581,
38131,
25418,
53794,
6616,
143,
5224,
379,
17019,
40035,
46758,
47736,
20773,
38131,
31113,
19984,
19816,
30,
19980,
50745,
38300,
36269,
33108,
18675,
16458,
4786,
53794,
10756,
45987,
40163,
136,
38366,
37344,
21124,
19393,
19816,
41695,
48172,
30,
43194,
379,
2897,
47927,
34389,
37829,
33059,
136,
20375,
37641,
48546,
36952,
20234,
20774,
32681,
11848,
136,
11847,
136,
38457,
30,
28802,
25443,
25992,
21824,
20575,
48172,
45260,
49944,
20234,
35814,
136,
33263,
47756,
19396,
48172,
25980,
379,
30,
5056,
136,
47927,
37641,
12616,
11706,
33108,
47736,
43569,
36236,
21124,
22697,
48172,
18675,
3403,
38457,
16456,
48172,
8904,
11706,
136,
30,
22214,
47736,
25122,
40988,
38131,
11598,
11194,
36236,
46750,
47725,
46716,
136,
36236,
19626,
21124,
51115,
24397,
48172,
47736,
30,
50549,
50560,
22693,
37898,
48172,
38645,
25418,
50745,
34389,
18675,
3399,
136,
16456,
48172,
5769,
22188,
36940,
379,
29,
9448,
19816,
3056,
379,
29,
16951,
40517,
38131,
11598,
11194,
19588,
36247,
48172,
30731,
18675,
37641,
39668,
48172,
33659,
47736,
50549,
8979,
31705,
19657,
30,
35652,
20542,
25570,
19816,
39551,
22869,
25372,
33536,
379,
29,
16951,
29138,
24207,
31881,
136,
31705,
21197,
47676,
48172,
41339,
34470,
47805,
20509,
19816,
48941,
30,
41339,
34470,
24120,
48172,
19757,
28821,
22918,
22188,
34969,
143,
44057,
379,
17019,
50483,
27290,
50912,
44609,
47671,
19816,
35145,
30,
20139,
50753,
20900,
49616,
50912,
25570,
48172,
32788,
50735,
48172,
21216,
47736,
47687,
379,
7960,
136,
47736,
29138,
30,
24591,
48172,
44343,
37641,
29844,
48172,
40732,
20542,
18675,
53798,
4032,
53800,
44576,
50735,
23654,
33743,
30525,
47736,
30,
47407,
19816,
29136,
35152,
50685,
22535,
24394,
29
] |
[
true,
true,
true,
true,
false,
false,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,913 |
STORY TELLING (Module 2) – Reflection
CHALLENGE
Working on the marketing area of a popular salsa radio station, we realized that the brand were losing audience increasingly, the situation turns critical because of the audience ratings report and also by the churn from the advertisers.
The radio was the first salsa radio station in Peru, and in that time have more than 30 years leading the ratings with a great advantage over the competitors. It´s regular audience were young adult people, from 20 to 45 years, both genders but with a preponderacy of male, and medium to small GSE. The playlist was focus on the actual music of artists like Marc Anthony, Victor Manuelle, Gente de Zona, etc. It didn´t consider music form classics or other music gender related to salsa.
SELECTION
The first time I Heard about the tool was in a global market research agency being an Account Client Director, and it grab my attention instantly. The Story telling is a toll which allows you to create some kind of a little movie, I mean it because you need a structure, a screenplay in order to grab the attention of your listeners and to get them into the discussion to improve it and to develop more insights over the available data. Also, the tool helps you to be more clear in what you want to transmite to the audience.
Making the research about the current situation of the radio (What is? phase), we realized 2 issues. The first one was about the poor situation of the radio on the audience ratings, the image on the mind of our listeners and those who leaved us to change and hear a new one, how other salsa stations created newer mixes in their playlist to attract more listeners, how distant was our relationship was with the local artists, etc.
To make more difficult the situation, while we were delivering information (insights in advance, sum reports, etc.), we discovered that the CEO were not agree that the brand needed some changes at least. To be clear, he understand there was a non good situation, but were really afraid to make changes, he just was talking about to change the logo design.
APLICATION
The data brougth us the alerts, the situation required deep changes in order to make more interesting the radio station, to make it newer, and to attract again the listeners.
So, we knew we had to work with storytelling to show the information with a consistent and lineal screenplay; showing the previous situation of the radio, when it was the favorite; then showing how the industry changed, and how our audience changed, and finally where we were in the moment. That would gave us more effectiveness and make meaningful impact.
INSIGHT & APPROACH
After the meeting where we exposed the information, we gave the audience just an infographic with the main points we talked about and the insights. Then we asked them how they think we could improve the situation.
Then we realized that we made it great, because people, including our CEO, understood the whole situation, and instantly were involved trying to give ideas and asking for another meeting to continue work and start the actions.
How we could have done it better?, I´ll like to say that maybe a video of our meetings with interviewed people talking about the radio, how they used to love it, why they left it, etc. would be more effective. And also, if after the presentation results meeting we would have used mind mapping tools the meeting could were more productive.
|
[
15163,
16618,
122,
11728,
1125,
125,
53794,
14406,
29,
4289,
29,
18445,
38255,
47736,
36093,
20237,
38131,
18675,
40279,
43909,
41777,
46060,
136,
50560,
42017,
47725,
47736,
21875,
30,
50685,
35684,
20655,
33264,
136,
47736,
45074,
48832,
25202,
21173,
38131,
47736,
20655,
41899,
30,
42960,
19816,
19626,
22241,
47736,
23165,
30525,
47736,
19230,
379,
29,
16951,
41777,
50483,
47736,
29894,
43909,
41777,
46060,
33108,
13289,
136,
19816,
33108,
47725,
48078,
31705,
37103,
47714,
1485,
51247,
30,
35117,
47736,
41899,
50912,
18675,
31269,
19208,
38756,
47736,
23954,
379,
9702,
42578,
20655,
50685,
30,
51275,
19197,
39478,
136,
30525,
1203,
48172,
1670,
51247,
136,
21781,
30866,
22214,
50912,
18675,
40700,
38131,
35903,
136,
19816,
30,
36346,
48172,
45258,
8050,
379,
16951,
40063,
50483,
30126,
38255,
47736,
19033,
37334,
38131,
20367,
35385,
11215,
2973,
136,
30,
17921,
11178,
136,
8167,
25624,
18655,
136,
28719,
379,
9685,
26537,
24386,
37334,
30285,
23284,
38457,
38622,
37334,
30,
30864,
42673,
48172,
43909,
379,
29,
15006,
29,
16951,
29894,
48078,
8979,
8698,
18744,
47736,
48249,
50483,
33108,
18675,
31047,
36082,
43078,
19364,
21246,
19757,
2454,
30,
5065,
6346,
136,
19816,
34434,
31145,
37366,
20609,
33809,
379,
16951,
16260,
47553,
34389,
18675,
48219,
50745,
19590,
51273,
48172,
30,
25110,
45494,
34807,
38131,
18675,
35513,
37218,
136,
8979,
36255,
34434,
21173,
51273,
37530,
18675,
46458,
136,
18675,
44212,
33108,
30,
38484,
48172,
31145,
47736,
20609,
38131,
51280,
35477,
19816,
48172,
30966,
47766,
34159,
47736,
26890,
48172,
33082,
34434,
30,
19816,
48172,
26383,
37103,
33743,
38756,
47736,
20774,
25570,
379,
2807,
136,
47736,
48249,
31857,
51273,
48172,
21124,
37103,
23321,
30,
33108,
50709,
51273,
50440,
48172,
48530,
48172,
47736,
20655,
379,
29,
11113,
47736,
43078,
18744,
47736,
25372,
45074,
38131,
47736,
41777,
122,
18305,
34389,
2142,
39737,
125,
136,
50560,
42017,
1125,
30,
34424,
379,
16951,
29894,
38275,
50483,
18744,
47736,
40262,
45074,
38131,
47736,
41777,
38255,
47736,
20655,
41899,
136,
47736,
30,
32871,
38255,
47736,
36689,
38131,
38645,
35477,
19816,
47951,
50783,
35169,
49717,
48172,
22903,
19816,
31775,
18675,
37641,
38275,
136,
30,
32234,
38622,
43909,
46066,
25112,
37649,
36890,
33108,
47756,
40063,
48172,
20624,
37103,
35477,
136,
32234,
30,
27081,
50483,
38645,
42682,
50483,
50912,
47736,
35561,
20367,
136,
28719,
379,
29,
17108,
35884,
37103,
26593,
47736,
45074,
136,
50753,
50560,
50685,
25989,
33508,
122,
33743,
33108,
30,
19202,
136,
46777,
42966,
136,
28719,
379,
125,
136,
50560,
26858,
47725,
47736,
4267,
50685,
37829,
19407,
47725,
47736,
21875,
37534,
30,
45494,
22915,
20542,
35166,
379,
17108,
21124,
23321,
136,
31726,
49164,
47819,
50483,
18675,
37759,
31108,
45074,
136,
22214,
50685,
30,
42023,
19324,
48172,
35884,
22915,
136,
31726,
34686,
50483,
47281,
18744,
48172,
22903,
47736,
35621,
26238,
379,
29,
2296,
29,
16951,
25570,
22034,
49717,
47736,
19511,
136,
47736,
45074,
43046,
25809,
22915,
33108,
38484,
48172,
35884,
37103,
30,
34002,
47736,
41777,
46060,
136,
48172,
35884,
34434,
37649,
136,
19816,
48172,
20624,
19349,
47736,
35477,
379,
29,
15931,
136,
50560,
34846,
50560,
31487,
48172,
51013,
50912,
46304,
48172,
44831,
47736,
33508,
50912,
18675,
24407,
19816,
30,
35427,
44212,
2136,
44844,
47736,
40816,
45074,
38131,
47736,
41777,
136,
50730,
34434,
50483,
47736,
29601,
2136,
47797,
30,
44844,
32234,
47736,
33399,
22908,
136,
19816,
32234,
38645,
20655,
22908,
136,
19816,
29824,
50735,
50560,
50685,
30,
33108,
47736,
37013,
379,
16946,
51125,
30838,
49717,
37103,
27853,
19816,
35884,
36261,
32952,
379,
29,
9075,
112,
2310,
29,
2636,
47736,
36357,
50735,
50560,
29231,
47736,
33508,
136,
50560,
30838,
47736,
20655,
34686,
19757,
30,
33490,
50912,
47736,
35856,
40172,
50560,
47278,
18744,
19816,
47736,
33743,
379,
16969,
50560,
20396,
47766,
32234,
30,
47860,
47890,
50560,
24914,
33082,
47736,
45074,
379,
29,
16969,
50560,
42017,
47725,
50560,
35814,
34434,
31269,
136,
21173,
39478,
136,
33201,
38645,
4267,
136,
49179,
47736,
30,
50786,
45074,
136,
19816,
33809,
50685,
34319,
48773,
48172,
31012,
32749,
19816,
20399,
30212,
19905,
30,
36357,
48172,
24588,
51013,
19816,
46021,
47736,
18997,
379,
29,
8911,
50560,
24914,
31705,
27290,
34434,
21361,
2142,
136,
9716,
35385,
48172,
44018,
47725,
36238,
18675,
50094,
38131,
38645,
36361,
50912,
30,
34134,
39478,
47281,
18744,
47736,
41777,
136,
32234,
47860,
49733,
48172,
35704,
34434,
136,
50802,
47860,
35189,
34434,
136,
28719,
379,
30,
51125,
21124,
37103,
27850,
379,
2897,
19626,
136,
32816,
19330,
47736,
40735,
43272,
36357,
50560,
51125,
31705,
30,
49733,
36689,
36034,
48264,
47736,
36357,
24914,
50685,
37103,
41056,
379,
29
] |
[
true,
true,
false,
true,
false,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,914 |
Every innovation and creative idea have a story behind it. It’s a fascinating way to connect people and to do aware people to the innovative and creative product or service. Serving right message and answering questions to the audience can be genuinely a good way for communication for companies and organizations also.
Throughout the process of design thinking at least one idea manage to achieve it’s high. So this definitely have some type of story. So from this we can narrate the beginning the middle process and the end of the story. I can relate this aspect of design thinking with my experience. In my middle school we performed a science project, along with practical project we described the story behind the statement of the law. From what they get inspired and what obstacles they faced and how it came to our use to knowledge. By doing that me made our project worth seeing and can get people’s attention. So I agree with this process of design thinking and problem solving.
As we try to present these surveys or our point, we can also collect some type of data or ideas that can be helpful for our project. Through relevant information we can analyse our next steps for design thinking .
|
[
7189,
33664,
19816,
25122,
32732,
31705,
18675,
46282,
21241,
34434,
379,
9685,
53806,
18675,
29546,
50549,
48172,
24324,
39478,
30,
19816,
48172,
27214,
20830,
39478,
48172,
47736,
33669,
19816,
25122,
41043,
38457,
44549,
379,
15629,
43539,
36487,
19816,
30,
19914,
41678,
48172,
47736,
20655,
22391,
21124,
30921,
18675,
31108,
50549,
30212,
23847,
30212,
23879,
30,
19816,
38532,
19626,
379,
29,
17041,
47736,
40988,
38131,
26238,
47899,
20542,
35166,
38275,
32732,
35932,
48172,
18938,
34434,
53806,
31933,
379,
15931,
47927,
30,
25878,
31705,
45494,
48885,
38131,
46282,
379,
15931,
30525,
47927,
50560,
22391,
37434,
47736,
21222,
47736,
36619,
40988,
30,
19816,
47736,
28263,
38131,
47736,
46282,
379,
8979,
22391,
42672,
47927,
20405,
38131,
26238,
47899,
50912,
37366,
29125,
379,
9285,
37366,
36619,
30,
44129,
50560,
39540,
18675,
44144,
41145,
136,
19605,
50912,
40512,
41145,
50560,
26211,
47736,
46282,
21241,
30,
47736,
46051,
38131,
47736,
35067,
379,
7913,
50709,
47860,
30966,
33783,
19816,
50709,
38057,
47860,
29393,
19816,
32234,
34434,
30,
22364,
48172,
38645,
49728,
48172,
34868,
379,
4197,
27252,
47725,
36247,
35814,
38645,
41145,
51115,
44342,
19816,
22391,
30966,
30,
39478,
53806,
20609,
379,
15931,
8979,
19407,
50912,
47927,
40988,
38131,
26238,
47899,
19816,
40942,
45489,
379,
29,
3168,
50560,
48769,
48172,
40732,
47848,
46962,
38457,
38645,
40163,
136,
50560,
22391,
19626,
23645,
45494,
48885,
38131,
25570,
38457,
32749,
47725,
30,
22391,
21124,
31850,
30212,
38645,
41145,
379,
17040,
42720,
33508,
50560,
22391,
19777,
38645,
37667,
46138,
30212,
30,
26238,
47899,
379,
29
] |
[
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,917 |
1. Challenge:
I work as a Supply Chain Consultant and one of the major part of my job is IT systems’ development. Given a lot of business disruptions and high uncertainties in logistics these days (Covid-19), the organization/client I work with, wants to adopt a pro-active approach towards business emergencies rather taking the actions when problems surface.
This demands an IT system thru which we can map the impact of various in-transit shipments on real-time basis. While the organization do have an IT system (ERP) which accounts all the data of orders, inventory and consumption, it does not have any system for keeping a track & impact of all transit shipments. Existing process of reporting the coverage is completely manual and presentations/processes differ on division to division basis.
The challenge is to create a new system and integrate it with existing one across the vertical within the stipulated time and budget in order to suffice client expectations (increased efficiency & commonization). Also, the same shall be bringing disruption to its existing value chain and many of the clients/employees are initially resistant towards new technology/processes.
2. Selection:
We had different prototypes which may work. Prior to that, we had worked on a lot of quality data sets acquired from related sources and also formed a group of people of around 15 for the real kind testing environment. We, thus, followed Learning Launch Tool. The learning launch is an experiment meant to quickly test an idea and prototype.
3. Application & 4. Insight :
We mapped the existing processes of achieving the objective on one side and desired outcomes on the other. Then, focused on how to bridge the gap, stated hypothesis. While doing so, we discussed the challenges that employees face in existing scenario and what are their expectations with respect to the new system, which different menus are used currently and the backing systems. They were requested to be as open as possible and were assured that whatever the final system is, it is going to make their life convenient only, so they had to feel free while providing ground experience, processes and feedback. We followed below approach then :
While exploring and meeting end expectations, we could improve user experience by :
First, We created a Advance Delivery Note in which the seller would input all related shipment information, majorly the container number and material information. This was a new process of extracting invoice information, as earlier the user was inputting all this information manually. Tests done.
Second, we integrated this new menu with container status sheets based on information on internet, the same will be uploaded in the system. Tests done.
Third, Additional fields were also added in existing system and mapped with i-BOM to make a full Integrated system. Tests done.
My insight- During the series of various prototype testing we could understand what best fits the requirement in the end but perhaps a system is always open for more innovation as per times requirement.
It is important to keep the employees’ moral boost high during the whole changeover process by keeping them involved and be empathetic.
5.Approach:
While I called my experimentation as a Learning Launch Process, it is also an integration of Mind Mapping Tool wherein I looked for patterns, insights and connection from large quantity of data collected during the exploration. It is something which lets more creativity flow and help in the wow process.
|
[
695,
379,
4800,
2131,
29,
8979,
51013,
20375,
18675,
16458,
4786,
5441,
19816,
38275,
38131,
47736,
35876,
39173,
38131,
37366,
34563,
34389,
9136,
47182,
53800,
26394,
379,
8246,
18675,
35689,
38131,
22188,
27036,
19816,
31933,
49027,
33108,
35619,
47848,
25612,
122,
5644,
125,
136,
47736,
38527,
537,
23354,
8979,
51013,
50912,
136,
50443,
48172,
19178,
18675,
40920,
143,
19005,
20129,
48357,
22188,
28073,
41893,
47266,
47736,
18997,
50730,
40958,
46914,
379,
29,
17019,
26006,
19757,
9136,
47167,
48018,
50745,
50560,
22391,
36021,
47736,
32952,
38131,
49912,
33108,
143,
48506,
44748,
38255,
41989,
143,
48078,
21093,
379,
18336,
47736,
38527,
27214,
31705,
19757,
9136,
47167,
122,
6700,
125,
50745,
18900,
19547,
47736,
25570,
38131,
38488,
136,
34255,
19816,
24510,
136,
34434,
27243,
37829,
31705,
19973,
47167,
30212,
34735,
18675,
48391,
112,
32952,
38131,
19547,
48506,
44748,
379,
7253,
40988,
38131,
42965,
47736,
25021,
34389,
23988,
36005,
19816,
40736,
537,
40997,
26562,
38255,
27188,
48172,
27188,
21093,
379,
29,
16951,
22869,
34389,
48172,
25110,
18675,
37641,
47167,
19816,
33893,
34434,
50912,
29041,
38275,
18987,
47736,
50030,
50927,
47736,
46204,
48078,
19816,
22077,
33108,
38484,
48172,
46736,
23354,
29084,
122,
33261,
27865,
112,
23824,
125,
379,
2807,
136,
47736,
43922,
44647,
21124,
21981,
27035,
48172,
34470,
29041,
49868,
22850,
19816,
36019,
38131,
47736,
23367,
537,
28161,
20234,
33602,
43142,
48357,
37641,
47483,
537,
40997,
379,
29,
1125,
379,
15538,
2131,
29,
18238,
31487,
26571,
41322,
50745,
36236,
51013,
379,
13713,
48172,
47725,
136,
50560,
31487,
51028,
38255,
18675,
35689,
38131,
41606,
25570,
44585,
18977,
30525,
42673,
45573,
19816,
19626,
30307,
18675,
31358,
38131,
39478,
38131,
20290,
935,
30212,
47736,
41989,
34807,
47687,
28529,
379,
18238,
136,
48027,
136,
30158,
10522,
10458,
17149,
379,
16951,
35152,
35047,
34389,
19757,
29138,
36270,
48172,
41701,
47671,
19757,
32732,
19816,
41316,
379,
29,
1411,
379,
3032,
112,
1597,
379,
9448,
2131,
29,
18238,
36029,
47736,
29041,
40997,
38131,
18948,
47736,
38006,
38255,
38275,
44895,
19816,
26269,
38666,
38255,
47736,
38622,
379,
16969,
136,
30129,
38255,
32234,
48172,
21952,
47736,
30779,
136,
46048,
32659,
379,
18336,
27252,
45345,
136,
50560,
26887,
47736,
22881,
47725,
28161,
29388,
33108,
29041,
44081,
19816,
50709,
20234,
47756,
29084,
50912,
43181,
48172,
47736,
37641,
47167,
136,
50745,
26571,
36454,
20234,
49733,
25373,
19816,
47736,
20910,
47182,
379,
16997,
50685,
43035,
48172,
21124,
20375,
38337,
20375,
40389,
19816,
50685,
20515,
47725,
50712,
47736,
29810,
47167,
34389,
136,
34434,
34389,
31096,
48172,
35884,
47756,
35330,
24661,
38300,
136,
45345,
47860,
31487,
48172,
29662,
30446,
50753,
41356,
31347,
29125,
136,
40997,
19816,
29654,
379,
18238,
30158,
21281,
20129,
47797,
2131,
29,
18336,
29215,
19816,
36357,
28263,
29084,
136,
50560,
24914,
33082,
49741,
29125,
22241,
2131,
29,
7694,
136,
18238,
25112,
18675,
2584,
6118,
12312,
33108,
50745,
47736,
44421,
51125,
33692,
19547,
42673,
44747,
33508,
136,
35881,
47736,
24525,
37934,
19816,
36171,
33508,
379,
17019,
50483,
18675,
37641,
40988,
38131,
29290,
34305,
33508,
136,
20375,
27682,
47736,
49741,
50483,
33697,
19547,
47927,
33508,
36006,
379,
16923,
27290,
379,
29,
15481,
136,
50560,
33894,
47927,
37641,
36453,
50912,
24525,
46080,
44713,
21077,
38255,
33508,
38255,
34067,
136,
47736,
43922,
50840,
21124,
49655,
33108,
47736,
47167,
379,
16923,
27290,
379,
29,
17015,
136,
2534,
29757,
50685,
19626,
19079,
33108,
29041,
47167,
19816,
36029,
50912,
32675,
143,
3491,
48172,
35884,
18675,
30600,
9510,
47167,
379,
16923,
27290,
379,
29,
11933,
33739,
6595,
47736,
44533,
38131,
49912,
41316,
47687,
50560,
24914,
49164,
50709,
21345,
29916,
47736,
43048,
33108,
47736,
28263,
22214,
39551,
18675,
47167,
34389,
19657,
38337,
30212,
37103,
33664,
20375,
39494,
48105,
43048,
379,
29,
9685,
34389,
33040,
48172,
34732,
47736,
28161,
53800,
37092,
21741,
31933,
27594,
47736,
50786,
22912,
40988,
22241,
34735,
47766,
34319,
19816,
21124,
28114,
379,
29,
1737,
2131,
29,
18336,
8979,
22338,
37366,
29142,
20375,
18675,
10522,
10458,
13749,
136,
34434,
34389,
19626,
19757,
33897,
38131,
11598,
11194,
17149,
50739,
8979,
35652,
30212,
39327,
136,
33743,
19816,
24329,
30525,
35003,
41625,
38131,
25570,
23647,
27594,
47736,
29206,
379,
9685,
34389,
45506,
50745,
35260,
37103,
25128,
30058,
19816,
31843,
33108,
47736,
51131,
40988,
379,
29
] |
[
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,921 |
Assignment: Storytelling
Challenge & Selection:
As a store manager of a fashion brand, I try to use storytelling a lot. I often ask the customers about what story they want to convey through their clothes and what impact they want to make on people. Initially, they seem startled because that is not their usual way of shopping for clothing items but after giving it a thought it makes clear sense to them and they generally open up about it. On the basis of their response, I generate cues as to which sense of fashion they should follow which not only fulfils their goals but also is comfortable to wear.
Application:
One of the examples is particularly when this woman had to go on a date after years of being divorced. She seemed really worried about the other person judging and her lack of great experience thereof. On opening up about her story, she told me how her ex husband cheated on her and she felt she could never be with anyone again. It took her 7 years to finally start dating again and she was terrified. With all the information, I could gather, I asked her to dress herself in clothes which will highlight her modest and calm nature and specially her new journey that she is on now. She felt extremely happy after looking at it from this point and remains a loyal customer till today.
Insight:
Well, this technique proved to be extremely helpful and made me realise how important it is to connect with people to the core. Once they feel that the organisation understands them, they are much more confident about the organisation.
Approach :
I told this story to everyone in the store , and I think it had a big impact on people there. The policies are being re evaluated and the employees are going through new training. Sometimes a little story can do a lot of good.
|
[
3217,
2131,
16274,
29,
4800,
112,
15538,
2131,
29,
3168,
18675,
46253,
35945,
38131,
18675,
29549,
21875,
136,
8979,
48769,
48172,
49728,
46304,
18675,
35689,
379,
8979,
38198,
20394,
47736,
25418,
18744,
30,
50709,
46282,
47860,
50440,
48172,
24698,
48005,
47756,
23438,
19816,
50709,
32952,
47860,
50440,
48172,
35884,
38255,
30,
39478,
379,
9410,
136,
47860,
44350,
46032,
21173,
47725,
34389,
37829,
47756,
49774,
50549,
38131,
44787,
30212,
23439,
34450,
30,
22214,
19330,
31022,
34434,
18675,
47956,
34434,
35893,
23321,
44463,
48172,
47766,
19816,
47860,
30882,
38337,
49616,
18744,
34434,
379,
12581,
47736,
30,
21093,
38131,
47756,
43208,
136,
8979,
30884,
25307,
20375,
48172,
50745,
44463,
38131,
29549,
47860,
44820,
30156,
50745,
37829,
30,
38300,
30599,
47756,
31085,
22214,
19626,
34389,
23750,
48172,
50576,
379,
29,
3032,
2131,
29,
12588,
38131,
47736,
28902,
34389,
39217,
50730,
47927,
50969,
31487,
48172,
31079,
38255,
18675,
25590,
19330,
51247,
38131,
21246,
30,
27194,
379,
15694,
44351,
42023,
51101,
18744,
47736,
38622,
39620,
34642,
19816,
31873,
34928,
38131,
31269,
29125,
30,
47829,
379,
12581,
38343,
49616,
18744,
31873,
46282,
136,
44697,
48212,
36247,
32234,
31873,
28872,
32601,
23003,
38255,
31873,
19816,
44697,
30,
29680,
44697,
24914,
37638,
21124,
50912,
19977,
19349,
379,
9685,
48246,
31873,
1911,
51247,
48172,
29824,
46021,
25594,
19349,
19816,
44697,
30,
50483,
47658,
379,
18402,
19547,
47736,
33508,
136,
8979,
24914,
30825,
136,
8979,
20396,
31873,
48172,
27456,
31896,
33108,
23438,
50745,
30,
50840,
31941,
31873,
36972,
19816,
22350,
37473,
19816,
45664,
31873,
37641,
34615,
47725,
44697,
34389,
38255,
37898,
379,
15694,
29680,
30,
29313,
31615,
19330,
35654,
20542,
34434,
30525,
47927,
40163,
19816,
42774,
18675,
35728,
25413,
48071,
48181,
379,
29,
9448,
2131,
29,
18278,
136,
47927,
47464,
41340,
48172,
21124,
29313,
31850,
19816,
35814,
36247,
42000,
32234,
33040,
34434,
34389,
48172,
30,
24324,
50912,
39478,
48172,
47736,
24804,
379,
12586,
47860,
29662,
47725,
47736,
38511,
49173,
47766,
136,
47860,
20234,
30,
37235,
37103,
24235,
18744,
47736,
38511,
379,
29,
3056,
2131,
29,
8979,
48212,
47927,
46282,
48172,
28831,
33108,
47736,
46253,
136,
19816,
8979,
47890,
34434,
31487,
18675,
21411,
32952,
38255,
39478,
47819,
379,
16951,
40193,
30,
20234,
21246,
41926,
28783,
19816,
47736,
28161,
20234,
31096,
48005,
37641,
48447,
379,
15992,
18675,
35513,
46282,
30,
22391,
27214,
18675,
35689,
38131,
31108,
379,
29
] |
[
false,
true,
false,
false,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,925 |
REFLECTION - STORYTELLING
Challenge and Selection
I use Storytelling on my daily tasks as Admissions Office at a University. The people I work are young, and unexperienced, so I must elaborate a quick overview of the career path they have chosen. Most of them go to our meetings in company of their parents. I must have in mind that is not only a career that the potential student is choosing, but an investment to the parents. Some of these students come from disadvantaged families, so their admission is to a social scholarship. Often, these parents are most likely to be open to the big achievements the potential student might achieve in the future. However, the parents who don’t apply to any economical benefit are more interested on the costs.
And there is the potential student who comes alone. He/she is older than the others, it’s economically independent and is looking forward to improving his/her opportunities in the market. I need to say that these are my favorites, but also, the toughest. I like to think that my work is not to sell people education, but to open their eyes to all opportunities they will have once they complete the educational career. So, the independent young person, is the toughest not because of the cost (most of them apply to a scholarship) but due their willingness to start such big project in time.
So, I started trying to learn about the potential students and their families to know better how the careers they chosen might have a positive impact in all their lives. I start listening to the way the talk about things, where they focus the most (is it the money? The time? Their needs?), and I gather all the information to try to solve their doubts with a story.
Application
As I said before, the independent young person who wants to start a University Career is my favorite person to have an admission meeting with, but also the toughest. I know so because I was that person once. So, for me, the storytelling comes easy with those persons.
Once was this young man, around 22 years old, that his entire life wanted to become an accountant, as his father was. His family had a truck company which moved goods all around the country and internationally. He was so proud when he told me about his father truck, the first of the company, the one in which he learned how to drive trucks. Unfortunately, his dad suffered a severe home accident and was unable to keep working and died a few months later. This incident really affected the young man. He was 16 when his dad died and took over some of the chores of the company while some of the uncles and his mom took over the company. When he became 18, he was controlling most of the actions on the company but refused the opportunity to go to school and become an accountant as he always wanted. Years passed, he was about to get married, and there he was, on my office because his fiancée told him to pursuit his dreams.
I spent almost half of our meeting time just listening to his story, but worth it. He feared losing sight of what really matters (his dad company) if he enrolled in a University Degree. But he knew his fiancée was right, I mean, he was in an Admissions Office. I told him my story, how I was scared from moving from one corner of the country to another just to get my degree. I told him how I got here with little money and a heart full of fear and hope. I told him of my first years of working, studying and learning to be an independent adult all at the same time and how I had to make a lot of previous steps to get to my goal: get a University Degree.
Insight and Approach
I think he was not prepared to have that kind of talk on an admission meeting. He told me he was certain that the meeting would proof nothing, and only dusty papers would remain as reminder of the meeting. He ended up applying later that same day.
I shared this story with one of my colleagues and he shared back other stories alike. We talked about how people are making a big decision coming to us and most of them can open once they have the chance. To tell them that there are people that wore their shoes is really soothing for them. We ended up asked the university to have more Story Telling related trainings instead of Sales trainings. The university accepted this and now trainings like these are mandatory.
|
[
14091,
143,
15165,
29,
4800,
19816,
15538,
29,
8979,
49728,
16274,
38255,
37366,
25519,
47352,
20375,
2565,
12534,
20542,
18675,
17607,
379,
16951,
39478,
8979,
51013,
20234,
51275,
136,
19816,
30,
49258,
136,
45345,
8979,
37344,
27914,
18675,
41695,
38892,
38131,
47736,
22529,
39293,
47860,
31705,
23130,
379,
11834,
38131,
47766,
30,
31079,
48172,
38645,
36361,
33108,
23883,
38131,
47756,
39157,
379,
8979,
37344,
31705,
33108,
36689,
47725,
34389,
37829,
38300,
18675,
22529,
47725,
47736,
30,
40442,
46481,
34389,
23115,
136,
22214,
19757,
34279,
48172,
47736,
39157,
379,
15982,
38131,
47848,
46486,
23735,
30525,
30,
26747,
29503,
136,
45345,
47756,
19163,
34389,
48172,
18675,
45366,
44124,
379,
12545,
136,
47848,
39157,
20234,
37135,
35393,
30,
48172,
21124,
38337,
48172,
47736,
21411,
18944,
47736,
40442,
46481,
36641,
18938,
33108,
47736,
30702,
379,
8912,
136,
47736,
30,
39157,
50783,
27214,
37974,
20083,
48172,
19973,
27762,
21309,
20234,
37103,
34001,
38255,
47736,
24891,
379,
29,
2897,
47819,
34389,
47736,
40442,
46481,
50783,
23743,
19604,
379,
8681,
537,
44697,
34389,
38232,
47714,
47736,
38623,
136,
34434,
53806,
27763,
30,
33317,
19816,
34389,
35654,
30349,
48172,
33093,
32001,
537,
31873,
38395,
33108,
47736,
36082,
379,
8979,
37530,
48172,
44018,
47725,
30,
47848,
20234,
37366,
29602,
136,
22214,
19626,
136,
47736,
48339,
379,
8979,
35385,
48172,
47890,
47725,
37366,
51013,
34389,
37829,
48172,
44418,
39478,
27818,
136,
30,
22214,
48172,
38337,
47756,
29345,
48172,
19547,
38395,
47860,
50840,
31705,
38267,
47860,
23985,
47736,
27821,
22529,
379,
15931,
136,
30,
47736,
33317,
51275,
39620,
136,
34389,
47736,
48339,
37829,
21173,
38131,
47736,
24883,
122,
37135,
38131,
47766,
20083,
48172,
18675,
30,
44124,
125,
22214,
27559,
47756,
50844,
48172,
46021,
46716,
21411,
41145,
33108,
48078,
379,
29,
15931,
136,
8979,
46025,
48773,
48172,
35145,
18744,
47736,
40442,
46486,
19816,
47756,
29503,
48172,
34862,
21361,
32234,
47736,
22532,
30,
47860,
23130,
36641,
31705,
18675,
40362,
32952,
33108,
19547,
47756,
35526,
379,
8979,
46021,
35479,
48172,
47736,
50549,
47736,
47276,
18744,
47886,
136,
30,
50735,
47860,
30126,
47736,
37135,
122,
34389,
34434,
47736,
37028,
2142,
16951,
48078,
2142,
16964,
37546,
2142,
125,
136,
19816,
8979,
30825,
19547,
47736,
33508,
48172,
30,
48769,
48172,
45480,
47756,
27347,
50912,
18675,
46282,
379,
29,
3032,
29,
3168,
8979,
43870,
21207,
136,
47736,
33317,
51275,
39620,
50783,
50443,
48172,
46021,
18675,
17607,
4606,
34389,
37366,
29601,
30,
39620,
48172,
31705,
19757,
19163,
36357,
50912,
136,
22214,
19626,
47736,
48339,
379,
8979,
34862,
45345,
21173,
8979,
50483,
47725,
39620,
30,
38267,
379,
15931,
136,
30212,
36247,
136,
47736,
46304,
23743,
27719,
50912,
47951,
39658,
379,
29,
12586,
50483,
47927,
51275,
35930,
136,
20290,
1287,
51247,
38230,
136,
47725,
32001,
28472,
35330,
50441,
48172,
21174,
19757,
18896,
136,
20375,
30,
32001,
29577,
50483,
379,
8809,
29505,
31487,
18675,
48729,
23883,
50745,
37212,
31113,
19547,
20290,
47736,
24967,
19816,
30,
34063,
379,
8681,
50483,
45345,
41334,
50730,
31726,
48212,
36247,
18744,
32001,
29577,
48729,
136,
47736,
29894,
38131,
47736,
23883,
136,
47736,
30,
38275,
33108,
50745,
31726,
35147,
32234,
48172,
27487,
48734,
379,
17577,
136,
32001,
25510,
46730,
18675,
44611,
32072,
18853,
19816,
30,
50483,
48962,
48172,
34732,
51043,
19816,
26541,
18675,
29718,
37069,
35025,
379,
17019,
33175,
42023,
19284,
47736,
51275,
35930,
379,
8681,
30,
50483,
959,
50730,
32001,
25510,
26541,
19816,
48246,
38756,
45494,
38131,
47736,
23124,
38131,
47736,
23883,
50753,
45494,
38131,
47736,
49045,
19816,
30,
32001,
37010,
48246,
38756,
47736,
23883,
379,
18325,
31726,
21172,
989,
136,
31726,
50483,
24647,
37135,
38131,
47736,
18997,
38255,
47736,
30,
23883,
22214,
42523,
47736,
38397,
48172,
31079,
48172,
44129,
19816,
21174,
19757,
18896,
20375,
31726,
19657,
50441,
379,
30,
18546,
39246,
136,
31726,
50483,
18744,
48172,
30966,
36109,
136,
19816,
47819,
31726,
50483,
136,
38255,
37366,
38166,
21173,
32001,
29731,
48212,
31962,
30,
48172,
41541,
32001,
27452,
379,
29,
8979,
45732,
19602,
31507,
38131,
38645,
36357,
48078,
34686,
35479,
48172,
32001,
46282,
136,
22214,
51115,
34434,
379,
8681,
29622,
35684,
44914,
38131,
30,
50709,
42023,
36211,
122,
32001,
25510,
23883,
125,
32816,
31726,
28418,
33108,
18675,
17607,
6087,
379,
4187,
31726,
34846,
32001,
29731,
50483,
30,
43539,
136,
8979,
36255,
136,
31726,
50483,
33108,
19757,
2565,
12534,
379,
30,
8979,
48212,
31962,
37366,
46282,
136,
32234,
8979,
50483,
44065,
30525,
37221,
30525,
30,
38275,
24809,
38131,
47736,
24967,
48172,
19905,
34686,
48172,
30966,
37366,
25907,
379,
8979,
48212,
31962,
32234,
8979,
31124,
31881,
50912,
35513,
37028,
30,
19816,
18675,
31782,
30600,
38131,
29621,
19816,
32147,
379,
8979,
48212,
31962,
38131,
37366,
29894,
51247,
38131,
51043,
136,
46500,
19816,
35152,
48172,
21124,
19757,
30,
33317,
19197,
19547,
20542,
47736,
43922,
48078,
19816,
32234,
8979,
31487,
48172,
35884,
18675,
35689,
38131,
40816,
46138,
48172,
30966,
48172,
37366,
31082,
2131,
30,
30966,
18675,
17607,
6087,
379,
29,
9448,
19816,
3056,
29,
8979,
47890,
31726,
50483,
37829,
40689,
48172,
31705,
47725,
34807,
38131,
47276,
38255,
19757,
19163,
36357,
379,
8681,
48212,
36247,
31726,
50483,
22824,
30,
47725,
47736,
36357,
51125,
41207,
37852,
136,
19816,
38300,
27601,
39092,
51125,
42769,
20375,
42803,
38131,
47736,
36357,
379,
30,
8681,
28278,
49616,
20085,
35025,
47725,
43922,
25606,
379,
29,
8979,
44668,
47927,
46282,
50912,
38275,
38131,
37366,
23640,
19816,
31726,
44668,
20893,
38622,
46269,
19538,
379,
18238,
47278,
18744,
32234,
30,
39478,
20234,
35897,
18675,
21411,
25723,
23759,
48172,
49717,
19816,
37135,
38131,
47766,
22391,
38337,
38267,
47860,
31705,
47736,
22898,
379,
17108,
30,
47549,
47766,
47725,
47819,
20234,
39478,
47725,
51012,
47756,
44770,
34389,
42023,
45533,
30212,
47766,
379,
18238,
28278,
49616,
20396,
47736,
30,
49371,
48172,
31705,
37103,
16260,
16880,
42673,
48449,
33812,
38131,
15260,
48449,
379,
16951,
49371,
18837,
30,
47927,
19816,
37898,
48449,
35385,
47848,
20234,
35957,
379,
29
] |
[
true,
true,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,926 |
Challenge & Selection The first tool I used was the tool of Visualization, or Visual Thinking, to achieve a shared understanding of a problem space among a diverse group of stakeholders before attempting to identify and define possible solutions to the problem. I use this approach often with our customers, who are Travelling agencies working to apply technology innovations to modernize their mission or the delivery of their services to their customer, which may be Sudanese . citizens, businesses, and non-citizens. I have used the technique of using a straw visualization of a problem domain with a set of questions or prompts for discussion to allow a diverse group of stakeholders to learn from each other in the process of defining the scope, boundaries, key elements, and relationships between elements to consider when identifying pain points and opportunities for improvements or solutions. Application I start the process by creating a Sculpture made of cardboard graphic of the problem domain. To develop the Sculpture graphic, I will draw from any existing material available to understand the environment. The existing material may be operational or procedural documents, training materials, marketing materials, GAO or other auditing reports. If materials are not available, then I conduct informal interviews with one-three of the stakeholders who serve as my main points of contact on the initiative. If appropriate to the situation, I will borrow the concept to “front-stage/back- stage” from previous research, and discussed in David Gray’s book, “The Connected Company”. The front-stage/back-stage approach helps to reinforce the notion that every service – even an internal service – has customers with whom the service provider interacts and internal processes that enable the organization to provide the service. The template I often start with also has a column on the left to identify Partners and Value Chain Providers and a column on the right to identify Oversight Organizations, such as Congress, GAO, labor unions, advocacy groups, and other entities that may add constraints to how the organization operates. The straw man graphic is simple, using simple shapes and icons available in Visio or on the Internet. If the front-stage/back-stage view
doesn’t work, then I will create a different type of visual, either based on a high-level process flow with swim lanes for different stakeholders, or another format. For the activity, I will divide the stakeholders into groups of 5-6 participants each representing a different organization or area of interest. Each group receives a poster-size copy of the Sculpture made of cardboard graphic that they can write on directly, or use sticky notes to make comments. I give them two-three questions to answer, such as:
1) What key elements are missing from the graphic?
2) What would you change about the graphic to make it more accurately reflect your problem space?
3) What key insights do you have about the relationships between the entities in your problem space?
I give them approximately 20 minutes to discuss the questions and mark up the graphic. Then I have each group report out on their answers to those three questions while pointing to the mark-ups on their poster. As each group reports out, I record commonalities in the insights of each group, and then additional insights that come from the group discussion on an additional copy of the graphic. After the session, I digitize each group’s poster as an artifact, create a view that combines the shared and new insights from the group discussion, and then create a revised graphic that incorporates their feedback and proposed changes that they agreed to as a group. Insight & Approach: What I have learned from conducting this exercise with several groups is that while the graphic – especially the revised graphic that incorporates their feedback – is important for reinforcing their understanding of the problem they are working to solve, the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space. The graphic gives the diverse group of stakeholders a focal point for discussion that allows them to share their perspectives and develop insights into potential root causes of their problems. While they could create the graphic from a blank slate in a
collaborative manner, starting with a straw man jump starts the conversation for them. They can quickly identify where they are in the graphic – or if they are missing – and can more quickly gain new insights about relationships between key entities instead of taking time to identify them. They can also identify variables in the problem space – that is, it helps them to identify what they don’t know, in what areas they need to obtain information or data to provide the values for the variables. Since I discovered that the most valuable aspect is the shared insights and learning, next time I would use the visualization activity as a starting point for a series of design thinking activities. Then the revised graphic that incorporates their combined feedback can serve as a reference tool throughout the remainder of their work
|
[
4800,
112,
15538,
37,
16951,
29894,
48249,
8979,
49733,
50483,
47736,
48249,
38131,
18008,
136,
38457,
17995,
17010,
136,
48172,
30,
18938,
18675,
44668,
49169,
38131,
18675,
40942,
45595,
19729,
18675,
27159,
31358,
38131,
30,
45960,
21207,
20596,
48172,
32788,
19816,
25870,
30,
40389,
45471,
48172,
30,
47736,
40942,
379,
8979,
49728,
47927,
20129,
38198,
50912,
38645,
25418,
136,
50783,
20234,
30,
17280,
33,
19362,
51043,
48172,
20083,
47483,
33667,
48172,
36967,
30,
47756,
36848,
38457,
47736,
25992,
38131,
47756,
30,
44560,
48172,
47756,
25413,
136,
50745,
36236,
30,
21124,
16391,
379,
23227,
136,
22192,
136,
19816,
37759,
143,
23227,
379,
8979,
31705,
49733,
47736,
33,
47464,
38131,
49766,
18675,
46359,
30,
50228,
38131,
18675,
40942,
27263,
50912,
18675,
44581,
38131,
30,
41678,
38457,
41198,
30212,
26890,
48172,
19583,
18675,
27159,
31358,
38131,
45960,
30,
48172,
35145,
30525,
27669,
38622,
33108,
47736,
40988,
38131,
25876,
30,
47736,
44165,
136,
21807,
136,
30,
34752,
27973,
136,
19816,
42683,
21370,
27973,
48172,
24386,
50730,
30,
32789,
30,
39008,
40172,
19816,
38395,
30212,
33088,
38457,
45471,
379,
37,
3032,
37,
8979,
46021,
47736,
40988,
22241,
25117,
18675,
15461,
35814,
38131,
22516,
31218,
38131,
47736,
30,
40942,
27263,
379,
17108,
26383,
47736,
15461,
31218,
136,
8979,
50840,
27428,
30525,
19973,
30,
29041,
36171,
20774,
48172,
49164,
47736,
28529,
379,
16951,
29041,
35,
36171,
36236,
21124,
38361,
38457,
40976,
27239,
136,
48447,
36181,
136,
30,
36093,
36181,
136,
7991,
38457,
30,
38622,
20678,
42966,
379,
9194,
36181,
20234,
37829,
30,
20774,
136,
47797,
8979,
24206,
33501,
34141,
50912,
38275,
143,
47983,
38131,
47736,
30,
45960,
50783,
44544,
20375,
37366,
35856,
40172,
38131,
24514,
38255,
47736,
33609,
379,
37,
9194,
20154,
48172,
47736,
45074,
136,
8979,
50840,
21768,
47736,
24120,
48172,
53810,
30530,
143,
45924,
537,
20894,
45924,
53811,
30525,
40816,
30,
43078,
136,
19816,
26887,
33108,
6006,
8381,
53806,
21712,
136,
53810,
16951,
30,
5401,
5261,
53811,
379,
16951,
30530,
143,
45924,
537,
20893,
143,
45924,
30,
20129,
31857,
48172,
30,
42623,
47736,
37870,
47725,
28827,
44549,
53794,
28802,
19757,
34049,
44549,
53794,
31672,
30,
25418,
50912,
50797,
47736,
44549,
41351,
33961,
19816,
34049,
40997,
30,
47725,
28198,
47736,
38527,
48172,
41347,
30,
47736,
44549,
379,
16951,
47571,
8979,
38198,
46021,
30,
50912,
19626,
31672,
18675,
23710,
38255,
47736,
35189,
48172,
32788,
13129,
19816,
17824,
30,
4786,
30,
13863,
19816,
18675,
23710,
38255,
47736,
43539,
48172,
32788,
12745,
12670,
136,
30,
46716,
20375,
5397,
136,
7991,
136,
30,
34909,
49350,
136,
19251,
31366,
136,
19816,
38622,
28475,
30,
47725,
36236,
19075,
24455,
48172,
32234,
47736,
38527,
33,
38358,
379,
16951,
46359,
35930,
31218,
34389,
44986,
136,
49766,
44986,
44658,
19816,
32729,
30,
20774,
33108,
17984,
38457,
38255,
47736,
30,
9557,
379,
9194,
47736,
30530,
143,
45924,
537,
20893,
143,
45924,
50111,
29,
27243,
37974,
51013,
136,
47797,
8979,
50840,
25110,
18675,
26571,
48885,
38131,
50213,
136,
33,
27909,
21077,
38255,
18675,
31933,
143,
35268,
40988,
30058,
50912,
47050,
34990,
30212,
26571,
30,
45960,
136,
38457,
19905,
30299,
379,
35,
7788,
47736,
19018,
136,
8979,
50840,
27179,
47736,
45960,
34159,
31366,
38131,
1715,
143,
1829,
39195,
30,
27669,
42994,
18675,
30,
26571,
38527,
38457,
20237,
38131,
33999,
379,
6748,
31358,
30,
42135,
18675,
40405,
143,
45089,
24790,
38131,
47736,
15461,
35814,
38131,
22516,
30,
31218,
47725,
30,
47860,
22391,
51164,
38255,
26724,
136,
38457,
49728,
46168,
37846,
48172,
35884,
23786,
379,
8979,
31012,
30,
47766,
48876,
143,
47983,
30,
41678,
48172,
19911,
136,
46716,
20375,
2131,
29,
695,
125,
18305,
34752,
27973,
20234,
36846,
30525,
47736,
31218,
2142,
29,
1125,
125,
18305,
51125,
51273,
22903,
18744,
47736,
31218,
48172,
35884,
34434,
37103,
18922,
30,
42451,
51280,
40942,
45595,
2142,
29,
1411,
125,
18305,
34752,
33743,
27214,
51273,
31705,
18744,
47736,
42683,
21370,
47736,
30,
28475,
33108,
51280,
40942,
45595,
2142,
29,
8979,
31012,
47766,
20173,
1203,
36763,
48172,
26886,
47736,
41678,
19816,
36074,
49616,
30,
47736,
31218,
379,
16969,
8979,
31705,
27669,
31358,
30,
42960,
38654,
38255,
47756,
19915,
48172,
47951,
30,
47983,
41678,
50753,
40169,
48172,
47736,
36074,
143,
49668,
38255,
47756,
40405,
379,
3168,
30,
27669,
30,
31358,
42966,
38654,
136,
8979,
42253,
23821,
33108,
47736,
33743,
38131,
27669,
31358,
136,
19816,
30,
47797,
19089,
30,
33743,
47725,
23735,
30525,
47736,
31358,
26890,
38255,
19757,
30,
19089,
24790,
38131,
47736,
31218,
379,
2636,
47736,
44576,
136,
8979,
30,
26640,
27669,
31358,
53806,
30,
40405,
20375,
19757,
20355,
136,
25110,
18675,
50111,
47725,
23729,
47736,
44668,
19816,
37641,
33743,
30,
30525,
30,
47736,
31358,
26890,
136,
19816,
47797,
25110,
18675,
43423,
31218,
47725,
30,
33250,
47756,
29654,
19816,
41241,
30,
22915,
47725,
47860,
19411,
48172,
20375,
18675,
30,
31358,
379,
37,
9448,
112,
30,
3056,
2131,
37,
18305,
8979,
31705,
35147,
30525,
24208,
47927,
29002,
50912,
44609,
31366,
34389,
30,
47725,
50753,
47736,
31218,
53794,
30,
28668,
47736,
43423,
31218,
47725,
33250,
47756,
30,
29654,
53794,
34389,
33040,
30212,
42628,
47756,
30,
49169,
38131,
47736,
40942,
30,
47860,
20234,
51043,
48172,
45480,
136,
47736,
37103,
49862,
20405,
38131,
47736,
19018,
34389,
47736,
33,
44668,
33743,
19816,
44668,
35152,
47725,
38102,
50753,
47860,
20234,
51043,
48172,
30,
25870,
47756,
40942,
30,
45595,
379,
16951,
31218,
31020,
47736,
27159,
31358,
38131,
30,
45960,
18675,
30123,
40163,
30212,
26890,
47725,
19590,
47766,
30,
48172,
44664,
47756,
30,
39671,
19816,
26383,
33743,
34159,
40442,
43683,
22723,
38131,
47756,
30,
40958,
379,
18336,
47860,
30,
24914,
25110,
47736,
31218,
30525,
18675,
21553,
45184,
33108,
18675,
29,
23613,
35990,
136,
46030,
50912,
18675,
46359,
35930,
34663,
30,
46035,
47736,
24678,
30,
30212,
47766,
379,
16997,
22391,
41701,
32788,
50735,
47860,
20234,
33108,
47736,
31218,
53794,
38457,
32816,
47860,
30,
20234,
30,
36846,
53794,
19816,
22391,
37103,
41701,
30731,
37641,
33743,
18744,
42683,
30,
21370,
34752,
28475,
33812,
38131,
30,
47266,
48078,
48172,
32788,
47766,
379,
16997,
22391,
19626,
30,
32788,
49896,
33108,
47736,
40942,
45595,
53794,
47725,
34389,
136,
34434,
31857,
30,
47766,
48172,
32788,
30,
50709,
47860,
27214,
37974,
34862,
136,
33108,
50709,
20239,
47860,
37530,
48172,
38064,
33508,
38457,
25570,
30,
48172,
41347,
30,
47736,
49872,
30212,
47736,
49896,
379,
35,
15828,
8979,
26858,
47725,
47736,
37135,
49862,
20405,
34389,
47736,
44668,
33743,
19816,
30,
35152,
136,
37667,
48078,
8979,
51125,
30,
49728,
47736,
50228,
19018,
20375,
18675,
46030,
40163,
30,
30212,
18675,
44533,
38131,
26238,
47899,
19014,
379,
16969,
47736,
43423,
30,
31218,
47725,
30,
33250,
47756,
23728,
29654,
22391,
44544,
20375,
18675,
42421,
48249,
30,
48006,
47736,
30,
42770,
38131,
47756,
51013,
29
] |
[
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
true,
false,
false,
false,
false,
false,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
false,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
false,
false,
false,
false,
false,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
false,
true,
false,
true,
true,
false,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,928 |
Reflection: Storytelling
Challenge and Selection
Storytelling is a useful tool no matter what part of your life you are in where you have many peers to deal with. Be it in a complete or somewhat organizational structure. The most use I've found for it yet has been during my university days when getting to know my peers and achieving maximum efficiency as a group. Many instances when a person is not getting along with the group or is having trouble being in sync. Sitting down with those people and listening to their stories and telling mine is a good way to get a deeper understanding of what goes through their head? It further helps in deciding a strategy that will extract maximum efficiency from all the parties involved.
Application
A previous instance where I have used storytelling as a solution is when a person in my case study analysis group refused to do the work that he was assigned. All the group members were given equal work but this person was not comfortable with the TYPE of work he was given, which involved mostly calculations. He was given practical portion of the work because it was common knowledge between everyone that he was better with calculation involved questions. I could sense a level of discomfort from him when he was told what he was supposed to do. So, thinking that there is something that is going unnoticed, I asked if I could speak with him privately regarding this matter. And with further enquiry he opened up and told me how even though he is good with these questions, he is still uncomfortable working with new people as he is not confident enough and is scared of messing up and later on being judged for it.
Insight and Approach
Before hearing his side of the story, that person was “just a nuisance” to the whole group. But after looking at all of this from his perspective, I realized he simply needs help for something that is giving him trouble at being his best. So, I also told him about how when I was younger, I used to have self-doubt as well. And how I overcame it by simple perseverance and practicing my work in front of other people. What mattered the most was that what really helped him was that now he knew that there was somebody in the group that could relate with his problem.
Later on, I discussed about this problem with the whole group and we were able to assign the work individually in a more comfortable manner. Instead of one person doing the practical work we had two now so that they could help each other.
Given how storytelling has proven to be helpful in so many other instances as well. I consider myself a heavy advocate for it’s usage in Design Thinking.
|
[
14406,
2131,
16274,
29,
4800,
19816,
15538,
29,
16274,
34389,
18675,
49736,
48249,
37724,
36209,
50709,
39173,
38131,
51280,
35330,
51273,
20234,
33108,
50735,
51273,
31705,
36019,
39430,
48172,
30,
25640,
50912,
379,
3674,
34434,
33108,
18675,
23985,
38457,
45514,
38530,
46458,
379,
16951,
37135,
49728,
8979,
121,
30367,
30212,
34434,
51259,
30,
31672,
21197,
27594,
37366,
49371,
25612,
50730,
30977,
48172,
34862,
37366,
39430,
19816,
18948,
36235,
27865,
30,
20375,
18675,
31358,
379,
11182,
33805,
50730,
18675,
39620,
34389,
37829,
30977,
19605,
50912,
47736,
31358,
38457,
34389,
31712,
48714,
21246,
30,
33108,
47111,
379,
15850,
27356,
50912,
47951,
39478,
19816,
35479,
48172,
47756,
46269,
19816,
47553,
36711,
34389,
18675,
31108,
50549,
48172,
30,
30966,
18675,
25813,
49169,
38131,
50709,
31094,
48005,
47756,
31729,
2142,
9685,
30676,
31857,
33108,
25718,
18675,
46353,
47725,
30,
50840,
29288,
36235,
27865,
30525,
19547,
47736,
39219,
34319,
379,
29,
3032,
29,
2145,
40816,
33804,
50735,
8979,
31705,
49733,
46304,
20375,
18675,
45464,
34389,
50730,
18675,
39620,
33108,
37366,
22605,
46496,
30,
19781,
31358,
42523,
48172,
27214,
47736,
51013,
47725,
31726,
50483,
20463,
379,
2775,
47736,
31358,
36387,
50685,
31016,
28568,
30,
51013,
22214,
47927,
39620,
50483,
37829,
23750,
50912,
47736,
16717,
38131,
51013,
31726,
50483,
31016,
136,
50745,
34319,
37137,
30,
22317,
379,
8681,
50483,
31016,
40512,
40321,
38131,
47736,
51013,
21173,
34434,
50483,
23819,
34868,
21370,
30,
28831,
47725,
31726,
50483,
21361,
50912,
22316,
34319,
41678,
379,
8979,
24914,
44463,
18675,
35268,
38131,
26814,
30525,
30,
31962,
50730,
31726,
50483,
48212,
50709,
31726,
50483,
46893,
48172,
27214,
379,
15931,
136,
47899,
47725,
47819,
34389,
45506,
47725,
34389,
31096,
30,
49435,
136,
8979,
20396,
32816,
8979,
24914,
45635,
50912,
31962,
40910,
42535,
47927,
36209,
379,
2897,
50912,
30676,
28407,
31726,
30,
38340,
49616,
19816,
48212,
36247,
32234,
28802,
47954,
31726,
34389,
31108,
50912,
47848,
41678,
136,
31726,
34389,
46185,
49047,
30,
51043,
50912,
37641,
39478,
20375,
31726,
34389,
37829,
24235,
28398,
19816,
34389,
44065,
38131,
36497,
49616,
19816,
35025,
38255,
21246,
30,
34637,
30212,
34434,
379,
29,
9448,
19816,
3056,
29,
3702,
31778,
32001,
44895,
38131,
47736,
46282,
136,
47725,
39620,
50483,
53810,
34686,
18675,
37928,
53811,
48172,
47736,
50786,
31358,
379,
4187,
19330,
30,
35654,
20542,
19547,
38131,
47927,
30525,
32001,
39668,
136,
8979,
42017,
31726,
45004,
37546,
31843,
30212,
45506,
47725,
34389,
31022,
31962,
30,
48714,
20542,
21246,
32001,
21345,
379,
15931,
136,
8979,
19626,
48212,
31962,
18744,
32234,
50730,
8979,
50483,
51276,
136,
8979,
49733,
48172,
31705,
44406,
143,
27341,
20375,
30,
50667,
379,
2897,
32234,
8979,
38769,
34434,
22241,
44986,
39610,
19816,
40520,
37366,
51013,
33108,
30530,
38131,
38622,
39478,
379,
30,
18305,
36210,
47736,
37135,
50483,
47725,
50709,
42023,
31845,
31962,
50483,
47725,
37898,
31726,
34846,
47725,
47819,
50483,
30,
45497,
33108,
47736,
31358,
47725,
24914,
42672,
50912,
32001,
40942,
379,
29,
10440,
38255,
136,
8979,
26887,
18744,
47927,
40942,
50912,
47736,
50786,
31358,
19816,
50560,
50685,
18724,
48172,
20461,
47736,
51013,
30,
33369,
33108,
18675,
37103,
23750,
35990,
379,
9485,
38131,
38275,
39620,
27252,
47736,
40512,
51013,
50560,
31487,
48876,
30,
37898,
45345,
47725,
47860,
24914,
31843,
27669,
38622,
379,
29,
8246,
32234,
46304,
31672,
41342,
48172,
21124,
31850,
33108,
45345,
36019,
38622,
33805,
20375,
50667,
379,
8979,
24386,
37373,
18675,
30,
31816,
19252,
30212,
34434,
53806,
49723,
33108,
6191,
17010,
379,
29
] |
[
false,
true,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,929 |
Learning Launch
Challenge I am a member of my organization’s online marketing department and my/our challenge is to enhance the workflow (activities and projects) within the department so as to extend sales within the online channel and to spend marketing budgets on the proper campaigns. The project scope includes the web marketing department composed of ten employees, also because the larger marketing department and IT department, with whom we work closely. The project is restricted to internal resources (i.e., budget and employee time). The project shouldn't exceed 30 business days and therefore the solution should include an even distribution of working hours amongst the team members. we'll specialise in trying to uncover what our team members, also as key stakeholders within the larger marketing department and IT department, concede to be ineffective or problematic with reference to the workflow.
Selection Our team has already skilled several design thinking activities/tools, so we are able to try the learning launch tool. broadly , the training launch is an experiment meant to quickly test an idea and prototype.
Application For our first learning launch, we focused on the structure/execution of our online marketing tasks. In particular, we wanted to ascertain if we could structure our tasks, projects, and processes to adapt the methods of Scrum project management for our work (e.g., time boxed, daily, specific meetings, reviews, etc.) in an attempt to become more agile. This tested our assumption that the structure and execution were the most causes of our workflow challenge. Our team went through a two-day training with a Scrum project management coach. Next, we went through five workshops to structure our tasks and processes during a more agile way. These two sessions occurred within during a three-week timeframe. We expected to supply a document with a transparent description of our new, more agile processes/workflow. For our second learning launch, we focused on gaining clarity about our tasks and priorities. This tested our assumption that our prioritization of tasks was the most explanation for our workflow challenge. Our team completed an anonymous survey. Additionally, five key stakeholders from the larger marketing department and IT department also completed an anonymous survey. The surveys included questions about our new, proposed process, understanding the method and therefore the prioritization of tasks, and feelings about the change, and were conducted within a one-week timeframe.
Insight By applying the training launch tool, our team identified our assumptions and designed launches to check these assumptions. Additionally, we thought through anticipated results, expecting to seek out that a more agile approach would improve our workflow, which both our team and therefore the key stakeholders would be fairly hospitable the new prioritization of tasks and process. Our actual results were slightly different from what we anticipated: while our team was hospitable the prioritization of tasks and process, the key stakeholders within the larger marketing department and IT department expressed some concerns. Moving forward, our team will review this insight and incorporate it into future launch designs. the continued incorporation of insight is especially important at this stage, as launches precede a full rollout in the design thinking timeline.
Approach Given that our team has already skilled several design thinking activities/tools and are at this stage within the timeline, the training launch is that the appropriate tool. As previously mentioned, our team needs to review the insight gained from our first two launches and incorporate this insight into future launch designs. Future launch designs should reflect insight gained, progress made, and are available closer to a compelling solution ready for full rollout.
|
[
10522,
10458,
29,
4800,
8979,
19661,
18675,
36384,
38131,
37366,
38527,
53806,
38299,
36093,
26114,
19816,
37366,
537,
38645,
22869,
34389,
48172,
28364,
47736,
51035,
122,
19014,
19816,
41156,
125,
50927,
47736,
26114,
45345,
20375,
48172,
29257,
43891,
50927,
47736,
38299,
22920,
19816,
48172,
45727,
36093,
22083,
38255,
47736,
41223,
22374,
379,
16951,
41145,
44165,
33199,
47736,
50589,
36093,
26114,
24029,
38131,
47586,
28161,
136,
19626,
21173,
47736,
35007,
36093,
26114,
19816,
9136,
26114,
136,
50912,
50797,
50560,
51013,
23423,
379,
16951,
41145,
34389,
43249,
48172,
34049,
43177,
122,
32681,
136,
22077,
19816,
28160,
48078,
125,
379,
16951,
41145,
44820,
37394,
28910,
1485,
22188,
25612,
19816,
47827,
47736,
45464,
44820,
33197,
19757,
28802,
27124,
38131,
51043,
32217,
19730,
47736,
47407,
36387,
379,
50560,
117,
45650,
33108,
48773,
48172,
49078,
50709,
38645,
47407,
36387,
136,
19626,
20375,
34752,
45960,
50927,
47736,
35007,
36093,
26114,
19816,
9136,
26114,
136,
24105,
48172,
21124,
33405,
38457,
40952,
50912,
42421,
48172,
47736,
51035,
379,
29,
15538,
12716,
47407,
31672,
19623,
45140,
44609,
26238,
47899,
19014,
537,
48264,
136,
45345,
50560,
20234,
18724,
48172,
48769,
47736,
35152,
35047,
48249,
379,
22007,
136,
47736,
48447,
35047,
34389,
19757,
29138,
36270,
48172,
41701,
47671,
19757,
32732,
19816,
41316,
379,
29,
3032,
7788,
38645,
29894,
35152,
35047,
136,
50560,
30129,
38255,
47736,
46458,
537,
28980,
38131,
38645,
38299,
36093,
47352,
379,
9285,
39213,
136,
50560,
50441,
48172,
20382,
32816,
50560,
24914,
46458,
38645,
47352,
136,
41156,
136,
19816,
40997,
48172,
19059,
47736,
36542,
38131,
15457,
41145,
35937,
30212,
38645,
51013,
122,
27645,
136,
48078,
21823,
136,
25519,
136,
45670,
36361,
136,
43419,
136,
28719,
379,
125,
33108,
19757,
20594,
48172,
21174,
37103,
19393,
379,
17019,
47676,
38645,
20507,
47725,
47736,
46458,
19816,
28980,
50685,
47736,
37135,
22723,
38131,
38645,
51035,
22869,
379,
12716,
47407,
50683,
48005,
18675,
48876,
143,
25606,
48447,
50912,
18675,
15457,
41145,
35937,
23485,
379,
12225,
136,
50560,
50683,
48005,
29924,
51068,
48172,
46458,
38645,
47352,
19816,
40997,
27594,
18675,
37103,
19393,
50549,
379,
16992,
48876,
44579,
38098,
50927,
27594,
18675,
47983,
143,
50624,
48089,
379,
18238,
29087,
48172,
46878,
18675,
27230,
50912,
18675,
48538,
26215,
38131,
38645,
37641,
136,
37103,
19393,
40997,
537,
51035,
379,
7788,
38645,
44298,
35152,
35047,
136,
50560,
30129,
38255,
30737,
23269,
18744,
38645,
47352,
19816,
40885,
379,
17019,
47676,
38645,
20507,
47725,
38645,
40891,
38131,
47352,
50483,
47736,
37135,
29185,
30212,
38645,
51035,
22869,
379,
12716,
47407,
23986,
19757,
19902,
46955,
379,
2535,
136,
29924,
34752,
45960,
30525,
47736,
35007,
36093,
26114,
19816,
9136,
26114,
19626,
23986,
19757,
19902,
46955,
379,
16951,
46962,
33198,
41678,
18744,
38645,
37641,
136,
41241,
40988,
136,
49169,
47736,
36531,
19816,
47827,
47736,
40891,
38131,
47352,
136,
19816,
29664,
18744,
47736,
22903,
136,
19816,
50685,
24207,
50927,
18675,
38275,
143,
50624,
48089,
379,
29,
9448,
4197,
20085,
47736,
48447,
35047,
48249,
136,
38645,
47407,
32783,
38645,
20509,
19816,
26249,
35055,
48172,
23007,
47848,
20509,
379,
2535,
136,
50560,
47956,
48005,
19937,
43272,
136,
29089,
48172,
44343,
38654,
47725,
18675,
37103,
19393,
20129,
51125,
33082,
38645,
51035,
136,
50745,
21781,
38645,
47407,
19816,
47827,
47736,
34752,
45960,
51125,
21124,
29463,
32181,
47736,
37641,
40891,
38131,
47352,
19816,
40988,
379,
12716,
19033,
43272,
50685,
45214,
26571,
30525,
50709,
50560,
19937,
2131,
50753,
38645,
47407,
50483,
32181,
47736,
40891,
38131,
47352,
19816,
40988,
136,
47736,
34752,
45960,
50927,
47736,
35007,
36093,
26114,
19816,
9136,
26114,
29243,
45494,
24143,
379,
11867,
30349,
136,
38645,
47407,
50840,
43413,
47927,
33738,
19816,
33248,
34434,
34159,
30702,
35047,
26257,
379,
47736,
24589,
33252,
38131,
33738,
34389,
28668,
33040,
20542,
47927,
45924,
136,
20375,
35055,
40571,
18675,
30600,
43661,
33108,
47736,
26238,
47899,
48096,
379,
29,
3056,
8246,
47725,
38645,
47407,
31672,
19623,
45140,
44609,
26238,
47899,
19014,
537,
48264,
19816,
20234,
20542,
47927,
45924,
50927,
47736,
48096,
136,
47736,
48447,
35047,
34389,
47725,
47736,
20154,
48249,
379,
3168,
40817,
36440,
136,
38645,
47407,
37546,
48172,
43413,
47736,
33738,
30733,
30525,
38645,
29894,
48876,
35055,
19816,
33248,
47927,
33738,
34159,
30702,
35047,
26257,
379,
7966,
35047,
26257,
44820,
42451,
33738,
30733,
136,
41129,
35814,
136,
19816,
20234,
20774,
23425,
48172,
18675,
23923,
45464,
41981,
30212,
30600,
43661,
379,
29
] |
[
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
false,
true,
true,
false,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,930 |
I chose Visualization for my essay. We have been dealing with it literally since our birth and this tool is really the most understandable respect for every person who has the ability to see and look. Based on the first week of the course, where the topic of visual tools was touched upon, it became clear that visualization helps the designer to tell the client about his idea in a visual way. We all know that children's books always contain a large number of pictures, illustrations, photographs and other illustrated data in one way or another. In this way, the author immerses the child in a world that is not familiar to him. We can see the same thing in the case of the designer-client situation, because the client is also immersed in the world of design at first, does not understand anything, and is in the position of a child. Visualization skills were useful to me both in work projects and in student projects. Often, when a novice designer works with a client, he may not notice how he uses a lot of professional vocabulary in his speech. Most often these are words that denote graphic techniques: clipping with a magic wand, filling; design processes: brandbook, corporate identity, references and mudboards. A person who is not privy to the profession with a 90% probability will not understand what has been said. In order to explain all this to the customer, the designer does not have to say many words: it will be enough to show pictures that denote incomprehensible words. After all, all the work of a designer is connected with the image and visualization of something, so all design terms can be easily visualized. Also, such a technique as visualization helps the client to understand how the designer sees the result of the work. Designers are required to make mudboards for projects that show how they feel the mood of the brand and the various elements that will suit it. On the other hand, there is a moment that I encountered during my studies. Often teachers, in order to show us a new material, simply showed their work in the presentation, accompanying them with short phrases. Unfortunately, only one illustrative presentation was uninformative. Or I will give another example, often, especially at the beginning of training, I often made only pictures without explanation to them. My teachers always asked me to tell them, even if I did a detailed and high-quality visa. Thus, high-quality visualization is not always the key to success. What insights did I get from all this? Of course, the importance and usefulness of visual tools cannot be denied. But you can't rely on her alone for 100%. Visualization can be useful only if it is paired with a competent verbal presentation.
|
[
8979,
23128,
18008,
30212,
37366,
28680,
379,
18238,
31705,
21197,
25645,
50912,
34434,
35493,
45019,
38645,
21504,
19816,
47927,
30,
48249,
34389,
42023,
47736,
37135,
49167,
43181,
30212,
28827,
39620,
50783,
31672,
47736,
18721,
48172,
44335,
19816,
30,
35651,
379,
35,
3640,
38255,
47736,
29894,
50624,
38131,
47736,
24986,
136,
50735,
47736,
48286,
38131,
50213,
48264,
50483,
48326,
49661,
136,
34434,
30,
21172,
23321,
47725,
50228,
31857,
47736,
26251,
48172,
47549,
47736,
23354,
18744,
32001,
32732,
33108,
18675,
50213,
30,
50549,
379,
18238,
19547,
34862,
47725,
23069,
120,
21724,
19657,
24523,
18675,
35003,
37934,
38131,
39852,
136,
32864,
136,
30,
39793,
19816,
38622,
32860,
25570,
33108,
38275,
50549,
38457,
19905,
379,
9285,
47927,
50549,
136,
47736,
20714,
32923,
30,
47736,
23063,
33108,
18675,
51092,
47725,
34389,
37829,
29494,
48172,
31962,
379,
18238,
22391,
44335,
47736,
43922,
47885,
33108,
47736,
22605,
38131,
47736,
30,
26251,
143,
23354,
45074,
136,
21173,
47736,
23354,
34389,
19626,
32922,
33108,
47736,
51092,
38131,
26238,
20542,
29894,
136,
30,
27243,
37829,
49164,
19979,
136,
19816,
34389,
33108,
47736,
40357,
38131,
18675,
23063,
379,
35,
18008,
45145,
50685,
49736,
48172,
36247,
21781,
33108,
51013,
41156,
19816,
33108,
46481,
41156,
379,
35,
12545,
136,
50730,
18675,
37897,
26251,
51057,
50912,
18675,
23354,
136,
31726,
36236,
37829,
37855,
32234,
31726,
49760,
18675,
35689,
38131,
30,
41076,
50290,
33108,
32001,
45712,
379,
11834,
38198,
47848,
20234,
51006,
47725,
26078,
31218,
30,
47467,
2131,
23403,
50912,
18675,
35821,
50429,
136,
29795,
2136,
26238,
40997,
2131,
21877,
136,
24823,
30,
32791,
136,
42423,
19816,
37237,
379,
2145,
39620,
50783,
34389,
37829,
40915,
48172,
47736,
41075,
50912,
18675,
2075,
111,
30,
40929,
50840,
37829,
49164,
50709,
31672,
21197,
43870,
379,
9285,
38484,
48172,
29171,
19547,
47927,
48172,
47736,
25413,
136,
30,
47736,
26251,
27243,
37829,
31705,
48172,
44018,
36019,
51006,
2131,
34434,
50840,
21124,
28398,
48172,
44831,
39852,
47725,
26078,
30,
33226,
51006,
379,
2636,
19547,
136,
19547,
47736,
51013,
38131,
18675,
26251,
34389,
24326,
50912,
47736,
32871,
19816,
30,
50228,
38131,
45506,
136,
45345,
19547,
26238,
47646,
22391,
21124,
27711,
50238,
379,
2807,
136,
46716,
18675,
47464,
20375,
30,
50228,
31857,
47736,
23354,
48172,
49164,
32234,
47736,
26251,
44361,
47736,
43267,
38131,
47736,
51013,
379,
30,
6199,
20234,
43046,
48172,
35884,
37237,
30212,
41156,
47725,
44831,
32234,
47860,
29662,
47736,
37077,
38131,
30,
47736,
21875,
19816,
47736,
49912,
27973,
47725,
50840,
46763,
34434,
379,
35,
12581,
47736,
38622,
31537,
136,
47819,
34389,
18675,
37013,
47725,
8979,
28246,
27594,
37366,
46489,
379,
12545,
47399,
136,
33108,
30,
38484,
48172,
44831,
49717,
18675,
37641,
36171,
136,
45004,
44838,
47756,
51013,
33108,
47736,
40735,
136,
18877,
30,
47766,
50912,
44794,
39807,
379,
17577,
136,
38300,
38275,
32865,
40735,
50483,
49333,
379,
30,
12646,
8979,
50840,
31012,
19905,
28896,
136,
38198,
136,
28668,
20542,
47736,
21222,
38131,
48447,
136,
8979,
38198,
35814,
38300,
30,
39852,
50933,
29185,
48172,
47766,
379,
11933,
47399,
19657,
20396,
36247,
48172,
47549,
47766,
136,
28802,
32816,
8979,
26531,
18675,
30,
26313,
19816,
31933,
143,
41606,
50177,
379,
17050,
136,
31933,
143,
41606,
50228,
34389,
37829,
19657,
47736,
34752,
48172,
46695,
379,
35,
18305,
33743,
26531,
8979,
30966,
30525,
19547,
47927,
2142,
12524,
24986,
136,
47736,
33038,
19816,
49739,
38131,
50213,
48264,
30,
22391,
37829,
21124,
26068,
379,
4187,
51273,
22267,
37394,
42765,
38255,
31873,
19604,
30212,
805,
111,
379,
18008,
22391,
21124,
49736,
38300,
32816,
34434,
30,
34389,
39027,
50912,
18675,
23942,
49985,
40735,
379,
29
] |
[
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
false,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
false,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,931 |
Design a Marketing Experiment Sample Report
Introduction
This report fundamentally aims to develop a marketing experiment for Instituto´s drinks by The UTEC Uruguay Company. The campaign is all about TV advertising campaign highlighting “feeling the taste”. With the growing taste consciousness among the audience, the taste of drinks is increasingly becoming an important consideration of the consumers. The experiment is going be a before –after design experiment. I am not going to focus on full factorial, as it will be difficult & time-consuming to quantify impact on sales if several parameters are changed at the same time.
Experiment Design
In this experiment, the independent variable is increased TV advertising campaign. On the other side, the dependent variable observed here is amount of sales. The experiment will be run in Philadelphia, PA. The control market observed will be San Antanio, TX. Both are the two resemble cities of USA. The test and control markets are so chosen that they resemble closely in terms of population, demographics and other city attributes. Both Philadelphia and Antanio are similarly sized cities with a population of around 16, 000, and 00. Since the entire cities will be exposed to the experiment, the sample size would be big enough to be statistically significant. Since it is a before-after design experiment, sales will be recorded for both control and test markets for a 3 month average from June-August. The experiment will be run for the next three months from September – November. The change in sales during the experiment will be then used to calculate the lift in sales. The experiment certainly adheres to the first three rules of causality. However, the experiment has no control over the fourth rule, which deals with the presence of external factor. Prima facie, there appears to be no external factor influencing the experiment, however there might be competitive response that shall be accounted for.
Anticipated Issues
Both the before and during experiment results are collected during the summer months from June to August. If the field implementation is executed anywhere between September to November, the winter months might see the dampening in the impact due to the seasonality involved. Any other external factor during implementation such as a new competitor entering the market or decrease in prices from competitors could adversely affect the field results.
The above-mentioned issues might have an adverse impact on the sales; however, the experiment will still demonstrate the impact of TV advertising on sales. The seasonality and external factors notwithstanding, the experiment will provide a fair guideline on whether to go ahead with the nationwide marketing campaign. The lift in sales would also provide a concrete idea on the appropriate amount of spending on the campaign.
Experiment 2.0
Another version of the experiment can be through paid web advertising, which is mostly used, now days in the marketing. Web advertising is so popular because it provides much better control on the target audience, test markets and analytics. Hence, it can be a full factorial design with the independent variables as both price and advertising theme. This will also yield or generate more informative results such as:
It demonstrates the impact of more than one independent variable The web analytics gives far more insights on the buying preferences of the audience. This version of experiment is also generally cheaper and quicker to implement than the offline
campaigns such as TV or billboard advertising.
The only concern with the web experiment is that it does not include the chunk of audience that is not so active on web. In the context of this particular product, that chunk of inactive users could be huge.
|
[
6191,
18675,
11255,
7276,
15286,
14557,
29,
9587,
29,
17019,
42960,
30636,
19455,
48172,
26383,
18675,
36093,
29138,
30212,
9494,
27482,
22241,
16951,
17498,
17672,
5261,
379,
16951,
22369,
34389,
19547,
18744,
16713,
19232,
22369,
31944,
53810,
29663,
47736,
47354,
53811,
379,
18402,
30,
47736,
31374,
47354,
24356,
19729,
47736,
20655,
136,
47736,
47354,
38131,
27482,
34389,
33264,
21176,
19757,
30,
33040,
24391,
38131,
47736,
24500,
379,
16951,
29138,
34389,
31096,
21124,
18675,
21207,
53794,
19330,
26238,
30,
29138,
379,
8979,
19661,
37829,
31096,
48172,
30126,
38255,
30600,
29427,
136,
20375,
34434,
50840,
21124,
26593,
112,
48078,
143,
24506,
48172,
41618,
30,
32952,
38255,
43891,
32816,
44609,
39132,
20234,
22908,
20542,
47736,
43922,
48078,
379,
29,
7276,
6191,
29,
9285,
47927,
29138,
136,
47736,
33317,
49895,
34389,
33261,
16713,
19232,
22369,
379,
12581,
47736,
38622,
44895,
136,
30,
47736,
26130,
49895,
38043,
31881,
34389,
19736,
38131,
43891,
379,
16951,
29138,
50840,
21124,
43788,
33108,
13322,
136,
30,
12789,
379,
16951,
24642,
36082,
38043,
50840,
21124,
15291,
2970,
136,
16716,
379,
3993,
20234,
47736,
48876,
43094,
23221,
38131,
17480,
379,
16951,
30,
47671,
19816,
24642,
36099,
20234,
45345,
23130,
47725,
47860,
43094,
23423,
33108,
47646,
38131,
40289,
136,
26032,
30,
19816,
38622,
23230,
20639,
379,
3993,
13322,
19816,
2970,
20234,
44979,
45091,
23221,
50912,
18675,
40289,
38131,
30,
20290,
959,
136,
632,
136,
19816,
631,
379,
15828,
47736,
28472,
23221,
50840,
21124,
29231,
48172,
47736,
29138,
136,
47736,
43923,
45089,
51125,
30,
21124,
21411,
28398,
48172,
21124,
46070,
44934,
379,
15828,
34434,
34389,
18675,
21207,
143,
19330,
26238,
29138,
136,
43891,
50840,
21124,
30,
42255,
30212,
21781,
24642,
19816,
47671,
36099,
30212,
18675,
1411,
37065,
20788,
30525,
9971,
143,
3301,
379,
16951,
29138,
30,
50840,
21124,
43788,
30212,
47736,
37667,
47983,
37069,
30525,
15603,
53794,
12336,
379,
16951,
22903,
33108,
43891,
27594,
47736,
30,
29138,
50840,
21124,
47797,
49733,
48172,
22312,
47736,
35354,
33108,
43891,
379,
16951,
29138,
22825,
19116,
48172,
47736,
29894,
30,
47983,
43778,
38131,
22714,
379,
8912,
136,
47736,
29138,
31672,
37724,
24642,
38756,
47736,
30386,
43773,
136,
50745,
25648,
50912,
30,
47736,
40729,
38131,
29271,
29425,
379,
13695,
29404,
136,
47819,
20036,
48172,
21124,
37724,
29271,
29425,
33481,
47736,
30,
29138,
136,
32236,
47819,
36641,
21124,
23950,
43208,
47725,
44647,
21124,
18898,
30212,
379,
29,
2977,
9677,
29,
3993,
47736,
21207,
19816,
27594,
29138,
43272,
20234,
23647,
27594,
47736,
46794,
37069,
30525,
9971,
48172,
30,
3301,
379,
9194,
47736,
29753,
33003,
34389,
28976,
19984,
21370,
15603,
48172,
12336,
136,
47736,
50879,
30,
37069,
36641,
44335,
47736,
25535,
33108,
47736,
32952,
27559,
48172,
47736,
44282,
34319,
379,
2991,
38622,
29271,
30,
29425,
27594,
33003,
46716,
20375,
18675,
37641,
23953,
28446,
47736,
36082,
38457,
25775,
33108,
40835,
30525,
30,
23954,
24914,
19220,
19282,
47736,
29753,
43272,
379,
29,
16951,
18746,
143,
36440,
34424,
36641,
31705,
19757,
19219,
32952,
38255,
47736,
43891,
2136,
32236,
136,
47736,
29138,
50840,
30,
46185,
26037,
47736,
32952,
38131,
16713,
19232,
38255,
43891,
379,
16951,
44282,
19816,
29271,
29430,
30,
37882,
136,
47736,
29138,
50840,
41347,
18675,
29458,
31419,
38255,
50743,
48172,
31079,
19437,
50912,
47736,
30,
37466,
36093,
22369,
379,
16951,
35354,
33108,
43891,
51125,
19626,
41347,
18675,
24171,
32732,
38255,
47736,
20154,
30,
19736,
38131,
45729,
38255,
47736,
22369,
379,
29,
7276,
1153,
29,
2961,
50021,
38131,
47736,
29138,
22391,
21124,
48005,
39006,
50589,
19232,
136,
50745,
34389,
37137,
49733,
136,
37898,
25612,
30,
33108,
47736,
36093,
379,
18247,
19232,
34389,
45345,
40279,
21173,
34434,
41353,
37235,
21361,
24642,
38255,
47736,
47330,
30,
20655,
136,
47671,
36099,
19816,
19790,
379,
8740,
136,
34434,
22391,
21124,
18675,
30600,
29427,
26238,
50912,
47736,
33317,
30,
49896,
20375,
21781,
40829,
19816,
19232,
47781,
379,
17019,
50840,
19626,
51260,
38457,
30884,
37103,
33521,
43272,
30,
46716,
20375,
2131,
29,
53881,
9685,
26040,
47736,
32952,
38131,
37103,
47714,
38275,
33317,
49895,
33,
53881,
16951,
50589,
19790,
31020,
29526,
37103,
33743,
38255,
47736,
22232,
40644,
38131,
47736,
20655,
379,
33,
53881,
17019,
50021,
38131,
29138,
34389,
19626,
30882,
22999,
19816,
41699,
48172,
33001,
47714,
47736,
38180,
29,
22374,
46716,
20375,
16713,
38457,
21426,
19232,
379,
29,
16951,
38300,
24140,
50912,
47736,
50589,
29138,
34389,
47725,
34434,
27243,
37829,
33197,
47736,
23156,
38131,
20655,
47725,
34389,
30,
37829,
45345,
19005,
38255,
50589,
379,
9285,
47736,
24563,
38131,
47927,
39213,
41043,
136,
47725,
23156,
38131,
33124,
49750,
24914,
21124,
30,
32530,
379,
29
] |
[
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,933 |
Challenge
I am an entrepreneur in an organization that deals with products used in daily life like cooking oil, bars of soap, wheat flour, salt , stationary and so on. The business is on a large scale and is currently facing a challenge of low market due to the global pandemic. The organization intends to cope up with the market, attract consumers, increase on the supply and demand of products as well as increase the number employees. The employees currently are facing a difficulty of work from home and some have even resigned due to stressed caused. The business functions all the days of the week including Sunday to fulfill customer’s needs.
Selection
So I went through several design thinking tools and after a while, I came to a conclusion that I would go with learning launch tool. This is a carefully designed experiment or prototype designed to test the key underlying value-generating assumptions of a potential new-growth initiative. I chose this tool because I can get various ideas on how to solve my problem mentioned above. (Reference; week 4 video lecture of design thinking for innovation by coursera).
Application
First of all, I started online trade because consumers faced a challenge of leaving the house due to the pandemic. For this our organization went through a two days training on how to operate the machines and handle customers online. We also started ordering products and marketing them online. This reduced some costs and reached out to more consumers hence strengthening the market.
Secondly, our team suggested to lower the prices of products thus making them affordable to customers. Due to the pandemic situation, the customers were unable to buy the items at our enterprise due to financial crisis so we decided to make the costs affordable to ease the challenge.
Thirdly, our team introduced new products for the consumers for example polythene bags in a large quantity, sanitary pads, sanitizers, masks due to the pandemic which increased our market and provided us a source of living.
Insight
By applying the learning launch tool, we clearly reached our goal through the assumptions we made. The customers were satisfied with our work process and the employees were working day and night to fulfill their demands which eventually motivated them. This tool was really helpful than any other tool because we put ideas as a team and experiment with them and at the end they turned out to be on our side.
Approach
Our team went through several design thinking tools and we chose this learning launch tool as mentioned above. This tool is perfect for us because entrepreneurs first of all do the necessary research before experimenting. I would say that we would employ more people to work in our making the business easier and enjoyable.
|
[
4800,
29,
8979,
19661,
19757,
28494,
33108,
19757,
38527,
47725,
25648,
50912,
41064,
49733,
33108,
25519,
35330,
35385,
24745,
38218,
136,
21066,
38131,
45350,
136,
50721,
30052,
136,
43912,
136,
46062,
19816,
45345,
38255,
379,
16951,
22188,
34389,
38255,
18675,
35003,
44033,
19816,
34389,
25373,
29417,
18675,
22869,
38131,
35712,
36082,
27559,
48172,
47736,
31047,
39053,
379,
16951,
38527,
33920,
48172,
24779,
49616,
50912,
47736,
36082,
136,
20624,
24500,
136,
33259,
38255,
47736,
46878,
19816,
26002,
38131,
41064,
20375,
50667,
20375,
33259,
47736,
37934,
28161,
379,
16951,
28161,
25373,
20234,
29417,
18675,
26599,
38131,
51013,
30525,
32072,
19816,
45494,
31705,
28802,
43134,
27559,
48172,
46396,
22722,
379,
16951,
22188,
30630,
19547,
47736,
25612,
38131,
47736,
50624,
33201,
16433,
48172,
30593,
25413,
53806,
37546,
379,
29,
15538,
29,
15931,
8979,
50683,
48005,
44609,
26238,
47899,
48264,
19816,
19330,
18675,
50753,
136,
8979,
22364,
48172,
18675,
24162,
47725,
8979,
51125,
31079,
50912,
35152,
35047,
48249,
379,
17019,
34389,
18675,
22535,
26249,
29138,
38457,
41316,
26249,
48172,
47671,
47736,
34752,
49134,
49868,
143,
30887,
20509,
38131,
18675,
40442,
37641,
143,
31378,
33609,
379,
8979,
23128,
47927,
48249,
21173,
8979,
22391,
30966,
49912,
32749,
38255,
32234,
48172,
45480,
37366,
40942,
36440,
18746,
379,
122,
14393,
2136,
50624,
1597,
50094,
35178,
38131,
26238,
47899,
30212,
33664,
22241,
24994,
125,
379,
29,
3032,
29,
7694,
38131,
19547,
136,
8979,
46025,
38299,
48404,
21173,
24500,
29393,
18675,
22869,
38131,
35172,
47736,
32219,
27559,
48172,
47736,
39053,
379,
7788,
47927,
38645,
38527,
50683,
48005,
18675,
48876,
25612,
48447,
38255,
32234,
48172,
38356,
47736,
35801,
19816,
31558,
25418,
38299,
379,
18238,
19626,
46025,
38486,
41064,
19816,
36093,
47766,
38299,
379,
17019,
42375,
45494,
24891,
19816,
41937,
38654,
48172,
37103,
24500,
31866,
46388,
47736,
36082,
379,
29,
15483,
136,
38645,
47407,
46752,
48172,
35716,
47736,
40835,
38131,
41064,
48027,
35897,
47766,
19314,
48172,
25418,
379,
6572,
48172,
47736,
39053,
45074,
136,
47736,
25418,
50685,
48962,
48172,
22225,
47736,
34450,
20542,
38645,
28448,
27559,
48172,
29831,
25187,
45345,
50560,
25713,
48172,
35884,
47736,
24891,
19314,
48172,
27704,
47736,
22869,
379,
29,
17016,
136,
38645,
47407,
34191,
37641,
41064,
30212,
47736,
24500,
30212,
28896,
40243,
20960,
33108,
18675,
35003,
41625,
136,
43944,
38996,
136,
43952,
136,
36139,
27559,
48172,
47736,
39053,
50745,
33261,
38645,
36082,
19816,
41348,
49717,
18675,
45570,
38131,
35529,
379,
29,
9448,
29,
4197,
20085,
47736,
35152,
35047,
48249,
136,
50560,
23329,
41937,
38645,
31082,
48005,
47736,
20509,
50560,
35814,
379,
16951,
25418,
50685,
43986,
50912,
38645,
51013,
40988,
19816,
47736,
28161,
50685,
51043,
25606,
19816,
37693,
48172,
30593,
47756,
26006,
50745,
28817,
37162,
47766,
379,
17019,
48249,
50483,
42023,
31850,
47714,
19973,
38622,
48249,
21173,
50560,
41554,
32749,
20375,
18675,
47407,
19816,
29138,
50912,
47766,
19816,
20542,
47736,
28263,
47860,
48827,
38654,
48172,
21124,
38255,
38645,
44895,
379,
29,
3056,
29,
12716,
47407,
50683,
48005,
44609,
26238,
47899,
48264,
19816,
50560,
23128,
47927,
35152,
35047,
48249,
20375,
36440,
18746,
379,
17019,
48249,
34389,
39522,
30212,
49717,
21173,
28496,
29894,
38131,
19547,
27214,
47736,
37518,
43078,
21207,
29147,
379,
8979,
51125,
44018,
47725,
50560,
51125,
28156,
37103,
39478,
48172,
51013,
33108,
38645,
35897,
47736,
22188,
27709,
19816,
28376,
379,
29
] |
[
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,936 |
Reflection – Storytelling
Cachet Prescott
Challenge + Selection I work with small business owners to help them get unstuck in their businesses. From business and strategic planning to supercharging their creativity, I provide them space to think and create (with the goal of effectively getting things done in their businesses). Storytelling is one of the techniques that I’ve used on occasion during client strategy sessions to help them better connect with their customers/clients. In my experience, business owners are often too close to their own products and services and sometimes can’t see the forest for the trees. When marketing their services, they might not (1) have a firm understanding of who their ideal client is and/or (2) what the pain (or pleasure) point is that would drive the customer to buy their product or service (which, in turn, can negatively affect marketing and ultimately, sales). For this assignment, my challenge is to help a business coach who’s struggling to get more customers. Business has been slow with an inconsistent flow of clients, and she’d like to understand how to connect with (and land) the “right” clients more consistently. Storytelling is a great choice in this particular situation because it will force my client to ask: What’s your client’s story, and what circumstances that would lead her/him to you and your service? By using storytelling, the client will need to:
1. Know their audience (Who’s your target audience?); 2. Provide a good sequence of events (What pain, pleasure or passion would lead them to
needing your product or service?); and
3. Produce a compelling, inspiring message [Why would they buy from you (over everyone
else selling what you’re selling)?].
Application In the “What Is” part of this dilemma, there was a definite lack of consistency in the client’s marketing efforts. Part of the problem is that she wasn’t clear about her target audience. Her lack of clarity about who she’s talking to (when marketing) ultimately left her feeling confused and resulted in little to no effort being put into marketing. In order to tell her client’s story, we needed to know exactly who her client was/is. We created a user persona to determine that. As a business coach, she knew that her ideal client is a fellow entrepreneur. This, however, is still too broad because there are many types of entrepreneurs with different needs and concerns. After doing a deeper dive, I discovered that her ideal clients are actually infopreneurs (entrepreneurs who sell their own knowledge, education and expertise) which can include: bloggers, YouTubers, podcasters, coaches, consultants and more. Narrowing down her audience to inforpreneurs was crucial because it helped her to better understand their
specific needs versus another type of entrepreneur (who might have different needs, concerns, pain points, etc). Fleshing out the user persona came next, discussing the demographics and psychographics (lifestyle habits) of her story’s main character (i.e. the ideal client) and identifying and nailing down the details of the character’s Big Wicked Problem (i.e. the pain, pleasure or passion that the client has). Finally, with this information in hand, we talked about the business coach’s messaging. Now that she knew who her audience is and what they need from her, she needed to create compelling and inspiring messaging in her marketing to successfully connect with them AND show how she can help. She also had the information she needed to determine the most effective marketing platforms to get in front of her audience (i.e. traditional marketing vs. content marketing vs. direct marketing; which social media platforms; podcasting, etc.). Insight + Approach The business coach found this exercise to be extremely helpful because she didn’t realize how the broad use of “entrepreneurs” was really hindering her efforts to connect with the right clients. Being able to nail down “her people” to infopreneurs was enlightening and provided the clarity she needed to better speak to their specific needs in her messaging. Though I’d used this technique to some degree with past clients, I didn’t realize what we were doing was storytelling and I really didn’t have a firm understanding of the power of storytelling as a design thinking technique. This class was extremely helpful in sharpening my skills in this area and has empowered me to be even more effective in working with my clients. While I found a great deal of value using storytelling, I believe that journey mapping could be a powerful tool in this scenario as well. By mapping the customer journey with my client of how potential and existing customers experience her brand, I think she would have had some definite “light bulb” moments about the ineffectiveness of her marketing (and customer retention) efforts.
|
[
14406,
53794,
16274,
29,
4490,
13649,
29,
4800,
128,
15538,
30,
8979,
51013,
50912,
45258,
22188,
38914,
48172,
31843,
47766,
30966,
49546,
33108,
47756,
22192,
379,
7913,
22188,
30,
19816,
46342,
40006,
48172,
46824,
47756,
25128,
136,
8979,
41347,
47766,
45595,
48172,
47890,
19816,
25110,
30,
122,
50912,
47736,
31082,
38131,
27851,
30977,
47886,
27290,
33108,
47756,
22192,
125,
379,
16274,
34389,
38275,
38131,
47736,
30,
47467,
47725,
8979,
53807,
49733,
38255,
38075,
27594,
23354,
46353,
44579,
48172,
31843,
47766,
21361,
24324,
30,
50912,
47756,
25418,
537,
23367,
379,
37,
9285,
37366,
29125,
136,
22188,
38914,
20234,
38198,
48243,
23421,
48172,
47756,
38910,
41064,
19816,
44560,
19816,
30,
45510,
22267,
37974,
44335,
47736,
30260,
30212,
47736,
48610,
379,
18325,
36093,
47756,
44560,
136,
47860,
36641,
37829,
122,
695,
125,
30,
31705,
18675,
29886,
49169,
38131,
50783,
47756,
32737,
23354,
34389,
19819,
122,
1125,
125,
50709,
47736,
39008,
122,
38457,
40083,
125,
40163,
30,
34389,
47725,
51125,
27487,
47736,
25413,
48172,
22225,
47756,
41043,
38457,
44549,
122,
50745,
136,
33108,
48824,
136,
22391,
37557,
30,
19282,
36093,
19816,
48941,
136,
43891,
125,
379,
37,
7788,
47927,
20467,
136,
37366,
22869,
34389,
48172,
31843,
18675,
22188,
23485,
50783,
53806,
46468,
48172,
30966,
37103,
30,
25418,
379,
4179,
31672,
21197,
45241,
50912,
19757,
33235,
30058,
38131,
23367,
136,
19816,
44697,
53802,
35385,
48172,
30,
49164,
32234,
48172,
24324,
50912,
122,
19816,
34969,
125,
47736,
53810,
43539,
53811,
23367,
37103,
24408,
379,
35,
16274,
34389,
18675,
31269,
23098,
33108,
47927,
39213,
45074,
21173,
34434,
50840,
30220,
37366,
23354,
48172,
20394,
2131,
30,
18305,
53806,
51280,
23354,
53806,
46282,
136,
19816,
50709,
23208,
47725,
51125,
35109,
31873,
537,
31962,
48172,
51273,
19816,
51280,
30,
44549,
2142,
4197,
49766,
46304,
136,
47736,
23354,
50840,
37530,
48172,
2131,
29,
695,
379,
10202,
47756,
20655,
122,
18349,
53806,
51280,
47330,
20655,
2142,
125,
2136,
30,
1125,
379,
13860,
18675,
31108,
44510,
38131,
28809,
122,
18305,
39008,
136,
40083,
38457,
39253,
51125,
35109,
47766,
48172,
29,
37539,
51280,
41043,
38457,
44549,
2142,
125,
2136,
19816,
29,
1411,
379,
13761,
18675,
23923,
136,
33785,
36487,
18669,
18353,
51125,
47860,
22225,
30525,
51273,
122,
38756,
28831,
29,
28013,
44423,
50709,
51273,
53805,
44423,
125,
2142,
18672,
379,
29,
3032,
30,
9285,
47736,
53810,
18305,
9655,
53811,
39173,
38131,
47927,
26660,
136,
47819,
50483,
18675,
25877,
34928,
38131,
24406,
33108,
47736,
23354,
53806,
30,
36093,
27878,
379,
13110,
38131,
47736,
40942,
34389,
47725,
44697,
50483,
37974,
23321,
18744,
31873,
47330,
20655,
379,
8747,
30,
34928,
38131,
23269,
18744,
50783,
44697,
53806,
47281,
48172,
122,
50730,
36093,
125,
48941,
35189,
31873,
29663,
24284,
30,
19816,
43269,
33108,
35513,
48172,
37724,
27875,
21246,
41554,
34159,
36093,
379,
37,
9285,
38484,
48172,
47549,
31873,
23354,
53806,
46282,
136,
50560,
37534,
48172,
34862,
28881,
50783,
31873,
23354,
50483,
537,
34389,
379,
18238,
25112,
18675,
30,
49741,
39625,
48172,
26345,
47725,
379,
3168,
18675,
22188,
23485,
136,
44697,
34846,
47725,
31873,
32737,
23354,
34389,
18675,
29676,
30,
28494,
379,
17019,
136,
32236,
136,
34389,
46185,
48243,
21992,
21173,
47819,
20234,
36019,
48889,
38131,
28496,
30,
50912,
26571,
37546,
19816,
24143,
379,
2636,
27252,
18675,
25813,
27148,
136,
8979,
26858,
47725,
31873,
32737,
23367,
30,
20234,
19038,
33495,
122,
28496,
50783,
44418,
47756,
38910,
34868,
136,
27818,
19816,
29157,
125,
30,
50745,
22391,
33197,
2131,
21606,
136,
18583,
136,
40143,
136,
23490,
136,
24480,
19816,
37103,
379,
12107,
30,
27356,
31873,
20655,
48172,
33527,
50483,
25253,
21173,
34434,
31845,
31873,
48172,
21361,
49164,
47756,
29,
45670,
37546,
50027,
19905,
48885,
38131,
28494,
122,
50783,
36641,
31705,
26571,
37546,
136,
24143,
136,
30,
39008,
40172,
136,
28719,
125,
379,
30,
7726,
38654,
47736,
49741,
39625,
22364,
37667,
136,
26889,
47736,
26032,
19816,
41415,
30,
122,
35348,
31474,
125,
38131,
31873,
46282,
53806,
35856,
22940,
122,
32681,
47736,
32737,
23354,
125,
19816,
32789,
19816,
37410,
30,
27356,
47736,
26317,
38131,
47736,
22940,
53806,
3831,
18358,
13741,
122,
32681,
47736,
39008,
136,
40083,
38457,
39253,
47725,
30,
47736,
23354,
31672,
125,
379,
37,
7659,
136,
50912,
47927,
33508,
33108,
31537,
136,
50560,
47278,
18744,
47736,
22188,
23485,
53806,
36491,
379,
12338,
47725,
30,
44697,
34846,
50783,
31873,
20655,
34389,
19816,
50709,
47860,
37530,
30525,
31873,
136,
44697,
37534,
48172,
25110,
23923,
30,
19816,
33785,
36491,
33108,
31873,
36093,
48172,
46700,
24324,
50912,
47766,
2274,
44831,
32234,
44697,
30,
22391,
31843,
379,
15694,
19626,
31487,
47736,
33508,
44697,
37534,
48172,
26345,
47736,
37135,
27850,
36093,
30,
40036,
48172,
30966,
33108,
30530,
38131,
31873,
20655,
122,
32681,
48418,
36093,
50361,
24548,
36093,
50361,
30,
26711,
36093,
2136,
50745,
45366,
36306,
40036,
2136,
40144,
136,
28719,
379,
125,
379,
35,
9448,
128,
3056,
30,
16951,
22188,
23485,
30367,
47927,
29002,
48172,
21124,
29313,
31850,
21173,
44697,
26531,
37974,
42016,
32234,
30,
47736,
21992,
49728,
38131,
53810,
28496,
53811,
50483,
42023,
31974,
31873,
27878,
48172,
24324,
50912,
47736,
43539,
30,
23367,
379,
3719,
18724,
48172,
37408,
27356,
53810,
31873,
39478,
53811,
48172,
33495,
50483,
28387,
19816,
41348,
47736,
30,
23269,
44697,
37534,
48172,
21361,
45635,
48172,
47756,
45670,
37546,
33108,
31873,
36491,
379,
35,
17030,
8979,
53802,
49733,
47927,
47464,
48172,
45494,
25907,
50912,
39266,
23367,
136,
8979,
26531,
37974,
42016,
50709,
50560,
50685,
30,
27252,
50483,
46304,
19816,
8979,
42023,
26531,
37974,
31705,
18675,
29886,
49169,
38131,
47736,
40477,
38131,
46304,
30,
20375,
18675,
26238,
47899,
47464,
379,
17019,
23276,
50483,
29313,
31850,
33108,
44686,
37366,
45145,
33108,
47927,
30,
20237,
19816,
31672,
28178,
36247,
48172,
21124,
28802,
37103,
27850,
33108,
51043,
50912,
37366,
23367,
379,
35,
18336,
8979,
30367,
18675,
31269,
25640,
38131,
49868,
49766,
46304,
136,
8979,
21259,
47725,
34615,
36034,
24914,
21124,
18675,
30,
40482,
48249,
33108,
47927,
44081,
20375,
50667,
379,
4197,
36034,
47736,
25413,
34615,
50912,
37366,
23354,
38131,
32234,
30,
40442,
19816,
29041,
25418,
29125,
31873,
21875,
136,
8979,
47890,
44697,
51125,
31705,
31487,
45494,
25877,
30,
53810,
35363,
22106,
53811,
37014,
18744,
47736,
33407,
38131,
31873,
36093,
122,
19816,
25413,
43304,
125,
30,
27878,
379,
29
] |
[
true,
true,
false,
false,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
false,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
false,
false,
true,
false,
false,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
false,
true,
false,
false,
false,
false,
false,
false,
true,
false,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
false,
false,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,937 |
Reflection- Mind Mapping Challenge/Selection-
Mind mapping is a tool I often use in the field of public policy. One of the key challenges
faced daily when designing efficient public policy is finding a policy that positively impacts people and where the benefits clearly outweigh the costs. One of the worst things a policymaker can do is create policy that does not alleviate a problem or has some negative externality that negates any positive impact of the policy. As a result of this, policymaking is extremely data driven with many research studies, focus groups and investigations conducted to determine potential impacts and to analyze possible solutions. One of the best ways to extrapolate this data is with mind mapping. Mind mapping, as
Professor Moore stated, is essential to find patterns that can lead to creative solutions for design challenges. In order to design efficient policy, there must be ways to synthesize data and determine unique and creative solutions. Application-
One of the key applications of mind mapping I became involved in was working with a
local college as they designed a new recycling program for their undergraduate students. The university had purchased new recycling bins and placed them around campus, yet were disappointed that the rate of frequency by students to recycle their bottles and paper had not increased. The university had mapped out locations of the recycling containers and the amount of recyclables collected weekly from the program. Several were placed in areas frequently traveled by students and staff, while others were in smaller academic buildings with much less foot traffic. I conducted some research by counting students who traveled various paths as well as observed the bins and took note of who was recycling and who was disregarding the containers. I also interviewed some students and staff about their knowledge and awareness of the recycling initiative on campus. I then needed to take this information and figure out a means to improve the recycling program on the campus. One of the first things I did was create a mind map. At the center of the map, I placed the
overall goal: improving the recycling program by increasing the amount of recycled items that were recycled each week. Following this, I made several subgroups of issues I believed could affect the frequency of recycling. These included details such as the design of the bins, location, potential users, and improving the education and awareness about the recycling program.
Following this preliminary work, I then added sub-categories to these groups and
recruited some volunteers to work with me. By laying out all the information in a logical and clear mind map, our group was able to see with clarity some problems that existed with the university program. The bins themselves were blue, but lacked distinct lids or markers that distinguished which container was for bottles or paper and as a result a mix of recyclables were tossed in each bin. Purchasing clearly marked, color coded lids was a simple fix. Additionally, we noted that the university had purchased the bins, but had failed to conduct a well-conceived education campaign about them, meaning that the students and staff on the campus were unaware of the college’s investment in recycling. Printing posters, brochures and other educational material was an easy fix for this issue. Many students and professors took to social media as well and highlighted the benefits of recycling through their facebook, instagram, twitter
and snapchat accounts. By first recognizing the flaws and then remedying the missteps quickly and inexpensively enabled the program to improve. By implementing simple fixes, the university was able to modify the program and the amount of weekly recycling increased. This was a successful use of mind mapping. Insight- While I was aware of the existence of mind mapping as a tool, actually using it to plan
steps and see solutions is much more powerful when you actually utilize mind mapping to solve a problem. I learned a lot from purposefully using mind mapping. I learned that having a constructive and coherent means to analyze and interpret data is an incredibly effective way to design policy. Much like in the MeYouHealth story, we looked for patterns and as a result, we developed better and more innovative ideas. Our team was able to use the mind map to come up with strategies and resolutions to the university’s policy that were both cost effective and influential. Approach- If I was asked to examine another university recycling program and have an opportunity
to design a policy for the university I would definitely use design thinking. In addition to utilizing mind mapping, I would also use visualization this time. One of the limits of the prior system is that I was brought in to analyze and “fix” the program, not design it from the beginning. Were that opportunity to present itself, I would use the visualization activity and design the policy to be more effective from the beginning. Having the ability to visualize an effective policy in the design phase is a good way to create lasting social change via design thinking.
|
[
14407,
11598,
11194,
35,
4800,
537,
15540,
29,
11598,
36034,
34389,
18675,
48249,
8979,
38198,
49728,
33108,
47736,
29753,
38131,
41437,
40195,
379,
12588,
38131,
47736,
34752,
22881,
29,
29393,
25519,
50730,
26255,
27866,
41437,
40195,
34389,
29843,
18675,
40195,
47725,
40363,
32959,
30,
39478,
19816,
50735,
47736,
21313,
23329,
38741,
47736,
24891,
379,
12588,
38131,
47736,
51114,
47886,
18675,
40196,
30,
22391,
27214,
34389,
25110,
40195,
47725,
27243,
37829,
19560,
18675,
40942,
38457,
31672,
45494,
37556,
29274,
47725,
30,
37555,
19973,
40362,
32952,
38131,
47736,
40195,
379,
3168,
18675,
43267,
38131,
47927,
136,
40198,
34389,
29313,
25570,
30,
27489,
50912,
36019,
43078,
46489,
136,
30126,
31366,
19816,
34273,
24207,
48172,
26345,
30,
40442,
32959,
19816,
48172,
19793,
40389,
45471,
379,
35,
12588,
38131,
47736,
21345,
50554,
48172,
29301,
47927,
25570,
34389,
50912,
36689,
36034,
379,
11598,
36034,
136,
20375,
29,
13781,
11796,
46048,
136,
34389,
28686,
48172,
29838,
39327,
47725,
22391,
35109,
48172,
25122,
45471,
30212,
26238,
30,
22881,
379,
9285,
38484,
48172,
26238,
27866,
40195,
136,
47819,
37344,
21124,
50554,
48172,
47156,
25570,
19816,
30,
26345,
49351,
19816,
25122,
45471,
379,
37,
3033,
29,
12588,
38131,
47736,
34752,
20072,
38131,
36689,
36034,
8979,
21172,
34319,
33108,
50483,
51043,
50912,
18675,
29,
35561,
23664,
20375,
47860,
26249,
18675,
37641,
42322,
41114,
30212,
47756,
49120,
46486,
379,
16951,
30,
49371,
31487,
41506,
37641,
42322,
21451,
19816,
39967,
47766,
20290,
22387,
136,
51259,
50685,
30,
26764,
47725,
47736,
41889,
38131,
30481,
22241,
46486,
48172,
42318,
47756,
21794,
19816,
39083,
31487,
37829,
30,
33261,
379,
16951,
49371,
31487,
36029,
38654,
35579,
38131,
47736,
42322,
24526,
19816,
47736,
19736,
38131,
30,
42317,
23647,
50636,
30525,
47736,
41114,
379,
15643,
50685,
39967,
33108,
20239,
30484,
48575,
30,
22241,
46486,
19816,
45918,
136,
50753,
38623,
50685,
33108,
45260,
18809,
22099,
50912,
37235,
35244,
30195,
30,
48424,
379,
8979,
24207,
45494,
43078,
22241,
24964,
46486,
50783,
48575,
49912,
39301,
20375,
50667,
20375,
30,
38043,
47736,
21451,
19816,
48246,
37838,
38131,
50783,
50483,
42322,
19816,
50783,
50483,
27026,
47736,
24526,
379,
8979,
30,
19626,
34134,
45494,
46486,
19816,
45918,
18744,
47756,
34868,
19816,
20831,
38131,
47736,
42322,
30,
33609,
38255,
22387,
379,
8979,
47797,
37534,
48172,
47257,
47927,
33508,
19816,
29776,
38654,
18675,
36269,
48172,
33082,
30,
47736,
42322,
41114,
38255,
47736,
22387,
379,
37,
12588,
38131,
47736,
29894,
47886,
8979,
26531,
50483,
25110,
18675,
36689,
36021,
379,
3248,
47736,
22781,
38131,
47736,
36021,
136,
8979,
39967,
47736,
29,
38763,
31082,
2131,
33093,
47736,
42322,
41114,
22241,
33263,
47736,
19736,
38131,
42319,
34450,
47725,
30,
50685,
42319,
27669,
50624,
379,
7775,
47927,
136,
8979,
35814,
44609,
46565,
38131,
34424,
8979,
21260,
24914,
30,
19282,
47736,
30481,
38131,
42322,
379,
16992,
33198,
26317,
46716,
20375,
47736,
26238,
38131,
47736,
21451,
136,
35576,
136,
30,
40442,
49750,
136,
19816,
33093,
47736,
27818,
19816,
20831,
18744,
47736,
42322,
41114,
379,
29,
7775,
47927,
40666,
51013,
136,
8979,
47797,
19079,
46537,
143,
22678,
48172,
47848,
31366,
19816,
29,
42285,
45494,
50336,
48172,
51013,
50912,
36247,
379,
4197,
35088,
38654,
19547,
47736,
33508,
33108,
18675,
35606,
19816,
30,
23321,
36689,
36021,
136,
38645,
31358,
50483,
18724,
48172,
44335,
50912,
23269,
45494,
40958,
47725,
29036,
50912,
47736,
30,
49371,
41114,
379,
16951,
21451,
47794,
50685,
21625,
136,
22214,
34929,
27092,
35325,
38457,
36081,
47725,
30,
27100,
50745,
24525,
50483,
30212,
21794,
38457,
39083,
19816,
20375,
18675,
43267,
18675,
36886,
38131,
42317,
50685,
30,
48317,
33108,
27669,
21438,
379,
13920,
23329,
36078,
136,
23688,
23528,
35325,
50483,
18675,
44986,
29925,
379,
2535,
136,
30,
50560,
37843,
47725,
47736,
49371,
31487,
41506,
47736,
21451,
136,
22214,
31487,
29449,
48172,
24206,
18675,
50667,
143,
24109,
30,
27818,
22369,
18744,
47766,
136,
36259,
47725,
47736,
46486,
19816,
45918,
38255,
47736,
22387,
50685,
30,
48997,
38131,
47736,
23664,
53806,
34279,
33108,
42322,
379,
13712,
40407,
136,
22013,
19816,
38622,
30,
27821,
36171,
50483,
19757,
27719,
29925,
30212,
47927,
34419,
379,
11182,
46486,
19816,
41084,
48246,
48172,
45366,
30,
36306,
20375,
50667,
19816,
31942,
47736,
21313,
38131,
42322,
48005,
47756,
29392,
136,
33792,
136,
48875,
29,
19816,
45320,
18900,
379,
4197,
29894,
42198,
47736,
29983,
19816,
47797,
42792,
47736,
36855,
41701,
30,
19816,
33428,
28200,
47736,
41114,
48172,
33082,
379,
4197,
33012,
44986,
29931,
136,
47736,
49371,
30,
50483,
18724,
48172,
36979,
47736,
41114,
19816,
47736,
19736,
38131,
50636,
42322,
33261,
379,
17019,
50483,
18675,
30,
46699,
49728,
38131,
36689,
36034,
379,
37,
9450,
39,
18336,
8979,
50483,
20830,
38131,
47736,
29037,
38131,
36689,
36034,
20375,
18675,
48249,
136,
19038,
49766,
34434,
48172,
39986,
29,
46138,
19816,
44335,
45471,
34389,
37235,
37103,
40482,
50730,
51273,
19038,
49793,
36689,
36034,
48172,
45480,
30,
18675,
40942,
379,
8979,
35147,
18675,
35689,
30525,
41528,
49766,
36689,
36034,
379,
8979,
35147,
47725,
31712,
18675,
30,
24468,
19816,
23569,
36269,
48172,
19793,
19816,
34082,
25570,
34389,
19757,
33266,
27850,
50549,
48172,
30,
26238,
40195,
379,
11881,
35385,
33108,
47736,
11383,
46282,
136,
50560,
35652,
30212,
39327,
19816,
20375,
18675,
43267,
136,
50560,
30,
26386,
21361,
19816,
37103,
33669,
32749,
379,
12716,
47407,
50483,
18724,
48172,
49728,
47736,
36689,
36021,
48172,
23735,
49616,
30,
50912,
46345,
19816,
43156,
48172,
47736,
49371,
53806,
40195,
47725,
50685,
21781,
24883,
27850,
19816,
30,
33483,
379,
37,
3057,
39,
9194,
8979,
50483,
20396,
48172,
28890,
19905,
49371,
42322,
41114,
19816,
31705,
19757,
38397,
29,
48172,
26238,
18675,
40195,
30212,
47736,
49371,
8979,
51125,
25878,
49728,
26238,
47899,
379,
9285,
19088,
48172,
30,
49796,
36689,
36034,
136,
8979,
51125,
19626,
49728,
50228,
47927,
48078,
379,
12588,
38131,
47736,
35421,
38131,
47736,
40879,
30,
47167,
34389,
47725,
8979,
50483,
22033,
33108,
48172,
19793,
19816,
53810,
29925,
53811,
47736,
41114,
136,
37829,
26238,
34434,
30525,
47736,
30,
21222,
379,
18290,
47725,
38397,
48172,
40732,
34474,
136,
8979,
51125,
49728,
47736,
50228,
19018,
19816,
30,
26238,
47736,
40195,
48172,
21124,
37103,
27850,
30525,
47736,
21222,
379,
8676,
47736,
18721,
48172,
50237,
19757,
30,
27850,
40195,
33108,
47736,
26238,
39737,
34389,
18675,
31108,
50549,
48172,
25110,
35017,
45366,
22903,
50059,
26238,
30,
47899,
379,
29
] |
[
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,940 |
Learning Launch
Challenge
I am working in a Learning and development firm, from quite sometime and my major work is to design programs for Behavioural trainings. My target is to create as many training contents for our Business clients in order to increase revenue and to spend business budgets on the right campaigns of our programs. We need to develop more vILT (Virtual instructor led training) programs as compared to ILT (Instructor led training) courses due to more promising features and results of vILT programs.
The project scope included the business development department, social media as well as content development team, with whom we work closely. The project was restricted to internal resources in terms of, budget and employee time. The project had a strict deadline of 40 business days and the solution should include a successful delivery of atleast one vILT course. We focussed on trying to uncover what our team members, as well as key stakeholders considered to be ineffective or challenging with respect to selling of content for our business.
Selection
We explored various design thinking activities/tools, so we were prepared to try the learning launch tool. Precisely, the learning launch is an experiment meant to quickly assess an idea and sample/prototype.
Application
In our initial learning launch, we focused on the structure/execution of our training content and social media tasks to market our programs. Particularly, we wanted to see if we could structure our tasks, projects, and processes to adapt to the need of our clients in an effort to become more agile. This tested our assumption that the structure and execution were the main causes of our business challenge. Our team went through a four-day training with a leading vILT course provider platform.
Then, we went through a series of meetings and discussions with various providers of elearning portals to structure our tasks and delivery in a more streamlined manner. These meetings or discussions occurred within a five-week timeframe. We expected to produce a document of our process map with a clear description of our new, more streamlined processes of content development.
In our phase two- learning launch, we focused on achieving precision about our process and priorities. This tested our hypothesis of prioritization of tasks and designing content to make it more attractive and insightful virtually, and this was the main cause of our business challenge to shift from an ILT provider to vILT provider. Our team launched a dummy vILT course via one of the service provider’s portal using their LMS (Learning management system), with five key stakeholders from our company and five stakeholders from the portal provider’s side as participants, to test the effectiveness of our behavioural training program.
The training program was followed by a participant feedback form which included questions about our new, proposed process of delivering training, understanding the concepts covered in the
program, and feelings about the program, and feedback was collected within few hours after the training ended.
Insight
By utilizing the learning launch tool, we discovered the assumptions and designed launches to assess these assumptions. We were quite clear that a more agile approach would improve our business in Learning and development vertical, and that both our team and the key stakeholders would agree to the new prioritization or development of tasks and process.
The real outputs were slightly different from what we anticipated but we were open to the development of tasks and processes and also the key stakeholders in our organisation and elearning portal provider expressed some concerns. Our team will analyse this insight and feedback and integrate it into future launch designs.
Approach
Understanding that our team has gone through certain design thinking activities/tools and at this stage in the timeline, the learning launch is the most apt tool. We need to review the insight gained from our initial launches and integrate this insight into future launch designs. Future launch designs has to reflect insight gained, improvement made, and a fascinating solution ready for full implementation.
|
[
10522,
10458,
29,
4800,
29,
8979,
19661,
51043,
33108,
18675,
10522,
19816,
26394,
29886,
136,
30525,
41718,
45509,
19816,
37366,
35876,
51013,
34389,
48172,
30,
26238,
41127,
30212,
3714,
48449,
379,
11933,
47330,
34389,
48172,
25110,
20375,
36019,
48447,
24555,
30212,
38645,
30,
4179,
23367,
33108,
38484,
48172,
33259,
43399,
19816,
48172,
45727,
22188,
22083,
38255,
47736,
43539,
22374,
30,
38131,
38645,
41127,
379,
18238,
37530,
48172,
26383,
37103,
49816,
122,
17974,
33848,
35183,
48447,
125,
41127,
20375,
30,
23898,
48172,
9042,
122,
9499,
35183,
48447,
125,
24996,
27559,
48172,
37103,
41180,
29640,
19816,
43272,
38131,
49816,
30,
41127,
379,
29,
16951,
41145,
44165,
33198,
47736,
22188,
26394,
26114,
136,
45366,
36306,
20375,
50667,
20375,
24548,
30,
26394,
47407,
136,
50912,
50797,
50560,
51013,
23423,
379,
16951,
41145,
50483,
43249,
48172,
34049,
43177,
33108,
30,
47646,
38131,
136,
22077,
19816,
28160,
48078,
379,
16951,
41145,
31487,
18675,
46411,
25633,
38131,
1649,
22188,
25612,
19816,
47736,
30,
45464,
44820,
33197,
18675,
46699,
25992,
38131,
20559,
38275,
49816,
24986,
379,
18238,
30133,
38255,
48773,
48172,
30,
49078,
50709,
38645,
47407,
36387,
136,
20375,
50667,
20375,
34752,
45960,
24394,
48172,
21124,
33405,
38457,
30,
22887,
50912,
43181,
48172,
44423,
38131,
24548,
30212,
38645,
22188,
379,
29,
15538,
29,
18238,
29211,
49912,
26238,
47899,
19014,
537,
48264,
136,
45345,
50560,
50685,
40689,
48172,
48769,
47736,
35152,
35047,
30,
48249,
379,
13612,
136,
47736,
35152,
35047,
34389,
19757,
29138,
36270,
48172,
41701,
20448,
19757,
32732,
19816,
30,
43923,
537,
41316,
379,
29,
3032,
29,
9285,
38645,
33598,
35152,
35047,
136,
50560,
30129,
38255,
47736,
46458,
537,
28980,
38131,
38645,
48447,
24548,
19816,
30,
45366,
36306,
47352,
48172,
36082,
38645,
41127,
379,
13124,
136,
50560,
50441,
48172,
44335,
32816,
50560,
24914,
46458,
38645,
30,
47352,
136,
41156,
136,
19816,
40997,
48172,
19059,
48172,
47736,
37530,
38131,
38645,
23367,
33108,
19757,
27875,
48172,
21174,
37103,
19393,
379,
30,
17019,
47676,
38645,
20507,
47725,
47736,
46458,
19816,
28980,
50685,
47736,
35856,
22723,
38131,
38645,
22188,
30,
22869,
379,
12716,
47407,
50683,
48005,
18675,
30381,
143,
25606,
48447,
50912,
18675,
35117,
49816,
24986,
41351,
40035,
379,
29,
16969,
136,
50560,
50683,
48005,
18675,
44533,
38131,
36361,
19816,
26891,
50912,
49912,
41352,
38131,
27936,
30,
40314,
48172,
46458,
38645,
47352,
19816,
25992,
33108,
18675,
37103,
46374,
35990,
379,
16992,
36361,
38457,
30,
26891,
38098,
50927,
18675,
29924,
143,
50624,
48089,
379,
18238,
29087,
48172,
41036,
18675,
27230,
38131,
38645,
30,
40988,
36021,
50912,
18675,
23321,
26215,
38131,
38645,
37641,
136,
37103,
46374,
40997,
38131,
24548,
30,
26394,
379,
29,
9285,
38645,
39737,
48878,
35152,
35047,
136,
50560,
30129,
38255,
18948,
40588,
18744,
38645,
40988,
19816,
30,
40885,
379,
17019,
47676,
38645,
32659,
38131,
40891,
38131,
47352,
19816,
26255,
24548,
48172,
35884,
34434,
37103,
30,
20631,
19816,
33741,
50166,
136,
19816,
47927,
50483,
47736,
35856,
22717,
38131,
38645,
22188,
22869,
48172,
44735,
30525,
30,
19757,
9042,
41351,
48172,
49816,
41351,
379,
12716,
47407,
35052,
18675,
27572,
49816,
24986,
50059,
38275,
38131,
47736,
44549,
30,
41351,
53806,
40313,
49766,
47756,
10336,
122,
10522,
35937,
47167,
125,
136,
50912,
29924,
34752,
45960,
30525,
30,
38645,
23883,
19816,
29924,
45960,
30525,
47736,
40313,
41351,
53806,
44895,
20375,
39195,
136,
48172,
47671,
47736,
30,
27853,
38131,
38645,
21238,
48447,
41114,
379,
29,
16951,
48447,
41114,
50483,
30158,
22241,
18675,
39193,
29654,
30285,
50745,
33198,
41678,
18744,
30,
38645,
37641,
136,
41241,
40988,
38131,
25989,
48447,
136,
49169,
47736,
24126,
25024,
33108,
47736,
29,
41114,
136,
19816,
29664,
18744,
47736,
41114,
136,
19816,
29654,
50483,
23647,
50927,
29718,
32217,
19330,
47736,
30,
48447,
28278,
379,
29,
9448,
29,
4197,
49796,
47736,
35152,
35047,
48249,
136,
50560,
26858,
47736,
20509,
19816,
26249,
35055,
48172,
20448,
30,
47848,
20509,
379,
18238,
50685,
41718,
23321,
47725,
18675,
37103,
19393,
20129,
51125,
33082,
38645,
22188,
33108,
30,
10522,
19816,
26394,
50030,
136,
19816,
47725,
21781,
38645,
47407,
19816,
47736,
34752,
45960,
51125,
19407,
48172,
30,
47736,
37641,
40891,
38457,
26394,
38131,
47352,
19816,
40988,
379,
29,
16951,
41989,
38714,
50685,
45214,
26571,
30525,
50709,
50560,
19937,
22214,
50560,
50685,
38337,
48172,
47736,
30,
26394,
38131,
47352,
19816,
40997,
19816,
19626,
47736,
34752,
45960,
33108,
38645,
38511,
19816,
27936,
30,
40313,
41351,
29243,
45494,
24143,
379,
12716,
47407,
50840,
19777,
47927,
33738,
19816,
29654,
19816,
30,
33893,
34434,
34159,
30702,
35047,
26257,
379,
29,
3056,
29,
17563,
47725,
38645,
47407,
31672,
31104,
48005,
22824,
26238,
47899,
19014,
537,
48264,
19816,
20542,
47927,
30,
45924,
33108,
47736,
48096,
136,
47736,
35152,
35047,
34389,
47736,
37135,
20185,
48249,
379,
18238,
37530,
48172,
43413,
47736,
33738,
30733,
30,
30525,
38645,
33598,
35055,
19816,
33893,
47927,
33738,
34159,
30702,
35047,
26257,
379,
7966,
35047,
26257,
30,
31672,
48172,
42451,
33738,
30733,
136,
33085,
35814,
136,
19816,
18675,
29546,
45464,
41981,
30212,
30600,
30,
33003,
379,
29
] |
[
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,943 |
Reflection - Mind Mapping
Challenge:
Covid19 pandemic has caused a lot of challenges for everyone and much harder for less fortunate. Lockdowns were implemented. People are not allowed to go outside except for those essential workers. We could not travel freely with the strict travel restrictions. No public transportation and social distancing. As a commuter and essential worker, my challenged is how can I get to work and be safe.
Selection:
The selected tool would be the Mind mapping tool because it’s a tool which collects data that will possibly solve the problem. The need for immediate insights for immediate scenario. The following are some data for the possibilities that I would get to work safely 1) Shuttle bus was provided by the company, with limited capacity to 20 person 2) 1hr walk from Home to Office 3) Carpool, limited passenger. Everyone is anxious not to be infected by the virus. 4) Work from home setup. This took a while because Bank’s data is highly confidential. 5) New Office arrangement with social distancing. 6) Split office and 7) Wearing of mask and Face shield.
Application:
Looking at the current situation this tool help me select what is the safest mode to use without being anxious and being infected by the virus. Health protocols were considered most. The data used in this tool were able to visualize the scenario brought by the virus. It displays data based on what is needed and required. Trends were created to make new ideas. These were able to minimize the transmission of virus.
Insight and Approach:
People faces challenges in everyday life whether simple or complex problems. Sometimes extreme problem needs quick respond. Because of the pandemic innovation is required everywhere school, hospitals, malls, banks to name a few to keep our lives going. Thus knowing this tools are important to make such innovative solution.
Approach:
Having a new role in the organization it is important that innovation is part of the plan even in the backroom offices. Seeking and understanding the need for improvements in area of work will challenge one’s mind to question, solve and create value out of it. This course will be a great help.
|
[
14406,
143,
11598,
11194,
29,
4800,
2131,
29,
5645,
39053,
31672,
22722,
18675,
35689,
38131,
22881,
30212,
28831,
19816,
37235,
31631,
30212,
35244,
30342,
379,
30,
10742,
50685,
33007,
379,
13227,
20234,
37829,
19588,
48172,
31079,
38722,
28926,
30212,
47951,
28686,
51031,
379,
30,
18238,
24914,
37829,
48574,
30459,
50912,
47736,
46411,
48574,
43253,
379,
12265,
41437,
48548,
19816,
45366,
27080,
379,
30,
3168,
18675,
23869,
19816,
28686,
51029,
136,
37366,
22877,
34389,
32234,
22391,
8979,
30966,
48172,
51013,
19816,
21124,
43859,
379,
29,
15538,
2131,
29,
16951,
44393,
48249,
51125,
21124,
47736,
11598,
36034,
48249,
21173,
34434,
53806,
18675,
48249,
50745,
23663,
25570,
47725,
50840,
40392,
30,
45480,
47736,
40942,
379,
16951,
37530,
30212,
32913,
33743,
30212,
32913,
44081,
379,
16951,
30162,
20234,
45494,
25570,
30,
30212,
47736,
40384,
47725,
8979,
51125,
30966,
48172,
51013,
43862,
695,
125,
15770,
22178,
50483,
41348,
22241,
47736,
23883,
136,
50912,
30,
35416,
22462,
48172,
1203,
39620,
1125,
125,
1102,
50406,
30525,
8847,
48172,
12534,
1411,
125,
4639,
136,
35416,
39247,
379,
7194,
34389,
30,
19970,
37829,
48172,
21124,
33443,
22241,
47736,
50173,
379,
1597,
125,
18437,
30525,
32072,
44596,
379,
17019,
48246,
18675,
50753,
21173,
3608,
53806,
25570,
30,
34389,
31946,
24237,
379,
1715,
125,
12213,
12534,
20299,
50912,
45366,
27080,
379,
1829,
125,
16081,
38166,
19816,
1911,
125,
18245,
38131,
30,
36136,
19816,
7467,
44732,
379,
29,
3032,
2131,
29,
10773,
20542,
47736,
25372,
45074,
47927,
48249,
31843,
36247,
44390,
50709,
34389,
47736,
43865,
36938,
48172,
49728,
50933,
21246,
30,
19970,
19816,
21246,
33443,
22241,
47736,
50173,
379,
8691,
41308,
50685,
24394,
37135,
379,
30,
16951,
25570,
49733,
33108,
47927,
30,
48249,
50685,
18724,
48172,
50237,
47736,
44081,
22033,
22241,
47736,
50173,
379,
30,
9685,
26994,
25570,
21077,
38255,
50709,
34389,
37534,
30,
19816,
43046,
379,
17299,
50685,
25112,
48172,
35884,
37641,
32749,
379,
16992,
50685,
18724,
48172,
36738,
47736,
48526,
38131,
30,
50173,
379,
29,
9448,
19816,
3056,
2131,
29,
13227,
29398,
22881,
33108,
28829,
35330,
50743,
44986,
38457,
23996,
40958,
379,
15992,
29310,
30,
40942,
37546,
41695,
43194,
379,
3685,
38131,
47736,
39053,
33664,
34389,
43046,
28839,
44129,
136,
30,
32188,
136,
35917,
136,
21023,
48172,
37414,
18675,
29718,
48172,
34732,
38645,
35526,
31096,
379,
17050,
34865,
47927,
48264,
20234,
33040,
48172,
30,
35884,
46716,
33669,
45464,
379,
29,
3056,
2131,
29,
8676,
18675,
37641,
43648,
33108,
47736,
38527,
34434,
34389,
33040,
47725,
33664,
34389,
39173,
38131,
47736,
39986,
28802,
33108,
47736,
30,
20922,
38171,
379,
15507,
19816,
49169,
47736,
37530,
30212,
33088,
33108,
20237,
38131,
51013,
50840,
22869,
30,
38275,
53806,
36689,
48172,
41663,
136,
45480,
19816,
25110,
49868,
38654,
38131,
34434,
379,
17019,
24986,
50840,
21124,
18675,
31269,
31843,
379,
29
] |
[
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,944 |
Learning Launch
Challenge
I’m currently a freshman in Software engineering. So I always wanted to
make a plan that that you can call almost perfect. I have some business ideas and I want to design such approaches that can almost have a plan for all possible outcomes. In more general I want to do something with technology and out of the box thinking.
Selection
I selected learning launch because if you make a clear strategy of how
you want to start something, it could give you a huge boost up.
Application
I’m doing some brainstorming into what will be the most efficient
methods for me and where will be the investment be the least. I’m thinking of using social media platforms to get data about the consumers and then act upon it. I have some different ways to collect data so I can see patterns.
Insight
What I’m interested is mind games and patterns. If I can find patterns into
what people do and why they do it, maybe I can present them the product in a different way so it can be useful for everyone.
Approach After all the steps, what’s left is to just see where the social benefit is
maximized the most. Maybe I can just change my approach a little bit to make it best for everyone and then implement it.
|
[
10522,
10458,
29,
4800,
29,
8979,
53804,
25373,
18675,
30489,
33108,
15954,
28349,
379,
15931,
8979,
19657,
50441,
48172,
29,
35884,
18675,
39986,
47725,
47725,
51273,
22391,
22335,
19602,
39522,
379,
8979,
31705,
45494,
22188,
32749,
30,
19816,
8979,
50440,
48172,
26238,
46716,
20139,
47725,
22391,
19602,
31705,
18675,
39986,
30212,
19547,
30,
40389,
38666,
379,
9285,
37103,
30873,
8979,
50440,
48172,
27214,
45506,
50912,
47483,
19816,
30,
38654,
38131,
47736,
21822,
47899,
379,
29,
15538,
29,
8979,
44393,
35152,
35047,
21173,
32816,
51273,
35884,
18675,
23321,
46353,
38131,
32234,
29,
51273,
50440,
48172,
46021,
45506,
136,
34434,
24914,
31012,
51273,
18675,
32530,
21741,
49616,
379,
29,
3032,
29,
8979,
53804,
27252,
45494,
21857,
34159,
50709,
50840,
21124,
47736,
37135,
27866,
29,
36542,
30212,
36247,
19816,
50735,
50840,
21124,
47736,
34279,
21124,
47736,
35166,
379,
8979,
53804,
47899,
38131,
30,
49766,
45366,
36306,
40036,
48172,
30966,
25570,
18744,
47736,
24500,
19816,
47797,
18989,
49661,
30,
34434,
379,
8979,
31705,
45494,
26571,
50554,
48172,
23645,
25570,
45345,
8979,
22391,
44335,
39327,
379,
29,
9448,
29,
18305,
8979,
53804,
34001,
34389,
36689,
30763,
19816,
39327,
379,
9194,
8979,
22391,
29838,
39327,
34159,
29,
50709,
39478,
27214,
19816,
50802,
47860,
27214,
34434,
136,
36238,
8979,
22391,
40732,
47766,
47736,
41043,
33108,
18675,
30,
26571,
50549,
45345,
34434,
22391,
21124,
49736,
30212,
28831,
379,
29,
3056,
35,
2636,
19547,
47736,
46138,
136,
50709,
53806,
35189,
34389,
48172,
34686,
44335,
50735,
47736,
45366,
21309,
34389,
29,
36232,
47736,
37135,
379,
11356,
8979,
22391,
34686,
22903,
37366,
20129,
18675,
35513,
21517,
48172,
35884,
34434,
30,
21345,
30212,
28831,
19816,
47797,
33001,
34434,
379,
29
] |
[
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,945 |
Challenge
During a project, division of work and keeping track of all the works as per schedule is a tedious task, given it is noted in a spreadsheet like we normally do. This results in unnecessary tasks and a waste of time. Sometimes, there is a track of time, given all the numbers denoting the time left gets mixed up with the data so that track is lost. And also, another important task of recognising tasks that are on schedule and that are off schedule which need more importance to be given is lost.
One such situation is when we, a group of six, undertook a project as per academic requirements and initially faced issues with keeping track of tasks and delegation of duties. Later, we came up with a visual solution that helped us a lot.
Selection
Visualisation is one tool that gives an overview of entire process at a glance. This helps in unloading the data in an intuitive manner so that, we understand the tasks that need to be concentrated and appreciation can be given to, who is on schedule.
Application
The idea is to form teams of two and create a hierarchy of different tasks. We started with making a list of broad tasks and separated them in three departments. Each team is given responsibility of each department and tasks that pertains to it. Then, we divided those broad tasks into different sub-sections such that every detail of them is covered.
Then, the time division is given for the penultimate set of tasks, so that tasks which are dependant on different departments can be given the required time to complete its entire process in a department before entering other. We then made tasks that are independent to one department and interdependent so that, they can be fitted in schedule without any waiting time.
To keep a track of time, entire time given, which is about six months is made as a spreadsheet with least division being each day. Then the time decided for each task is fitted, starting from the ultimate simplest task we divided in number of days required. This data ranged from half day to ten days or more.
Then this continued by taking one step up in the already created hierarchy of tasks and fitting them in weeks and moths as per required. This schedule is separate for each department so that delegation is achieved.
Then there was use of colour codes to exactly indicate the tasks that need to be completed first before others take it or tasks that other departments should finish before we start working. There is also indication for critical tasks and buffer time is provided for such tasks.
Insight
By doing this exercise, we overcame the initial trouble we faced due to translucent nature of the tasks that are hidden in what appears to be a simple task at first. Later delegation and making teams helped us to get clear picture of what need to be done. The hierarchical chart
along with a schedule attached to it in colour codes made it easy to track the progress of each task. Due to clear scheduling, departments had time to help each other in critical tasks.
Approach
Though this method helped us a lot, lack of practice in using this tool left us with only a half- baked visualisation where we still had to refine it again and again.
|
[
4800,
29,
6595,
18675,
41145,
136,
27188,
38131,
51013,
19816,
34735,
48391,
38131,
19547,
47736,
51057,
20375,
39494,
44103,
34389,
18675,
30,
47497,
47345,
136,
31016,
34434,
34389,
37843,
33108,
18675,
45846,
35385,
50560,
37813,
27214,
379,
17019,
43272,
33108,
30,
49431,
47352,
19816,
18675,
50500,
38131,
48078,
379,
15992,
136,
47819,
34389,
18675,
48391,
38131,
48078,
136,
31016,
19547,
47736,
30,
37937,
26081,
47736,
48078,
35189,
30975,
36887,
49616,
50912,
47736,
25570,
45345,
47725,
48391,
34389,
35687,
379,
2897,
19626,
136,
30,
19905,
33040,
47345,
38131,
42191,
47352,
47725,
20234,
38255,
44103,
19816,
47725,
20234,
38141,
44103,
30,
50745,
37530,
37103,
33038,
48172,
21124,
31016,
34389,
35687,
379,
29,
12588,
46716,
45074,
34389,
50730,
50560,
136,
18675,
31358,
38131,
45084,
136,
49190,
18675,
41145,
20375,
39494,
18809,
30,
43051,
19816,
33602,
29393,
34424,
50912,
34735,
48391,
38131,
47352,
19816,
25936,
38131,
27602,
379,
30,
10440,
136,
50560,
22364,
49616,
50912,
18675,
50213,
45464,
47725,
31845,
49717,
18675,
35689,
379,
29,
15538,
29,
17998,
34389,
38275,
48249,
47725,
31020,
19757,
38892,
38131,
28472,
40988,
20542,
18675,
31029,
379,
17019,
31857,
33108,
30,
49405,
47736,
25570,
33108,
19757,
34220,
35990,
45345,
47725,
136,
50560,
49164,
47736,
47352,
47725,
37530,
48172,
21124,
30,
24112,
19816,
20112,
22391,
21124,
31016,
48172,
136,
50783,
34389,
38255,
44103,
379,
29,
3032,
29,
16951,
32732,
34389,
48172,
30285,
47422,
38131,
48876,
19816,
25110,
18675,
31931,
38131,
26571,
47352,
379,
18238,
46025,
50912,
30,
35897,
18675,
35471,
38131,
21992,
47352,
19816,
44502,
47766,
33108,
47983,
26117,
379,
6748,
47407,
34389,
31016,
30,
43212,
38131,
27669,
26114,
19816,
47352,
47725,
39687,
48172,
34434,
379,
16969,
136,
50560,
27180,
47951,
30,
21992,
47352,
34159,
26571,
46537,
143,
44316,
46716,
47725,
28827,
26312,
38131,
47766,
34389,
25024,
379,
29,
16969,
136,
47736,
48078,
27188,
34389,
31016,
30212,
47736,
39469,
44581,
38131,
47352,
136,
45345,
47725,
47352,
50745,
20234,
30,
26124,
38255,
26571,
26117,
22391,
21124,
31016,
47736,
43046,
48078,
48172,
23985,
34470,
28472,
30,
40988,
33108,
18675,
26114,
21207,
28446,
38622,
379,
18238,
47797,
35814,
47352,
47725,
20234,
33317,
30,
48172,
38275,
26114,
19816,
33992,
45345,
47725,
136,
47860,
22391,
21124,
29918,
33108,
44103,
50933,
19973,
30,
50395,
48078,
379,
29,
17108,
34732,
18675,
48391,
38131,
48078,
136,
28472,
48078,
31016,
136,
50745,
34389,
18744,
45084,
37069,
34389,
35814,
20375,
18675,
30,
45846,
50912,
35166,
27188,
21246,
27669,
25606,
379,
16969,
47736,
48078,
25713,
30212,
27669,
47345,
34389,
29918,
136,
30,
46030,
30525,
47736,
48940,
44990,
47345,
50560,
27180,
33108,
37934,
38131,
25612,
43046,
379,
17019,
25570,
30,
41851,
30525,
31507,
25606,
48172,
47586,
25612,
38457,
37103,
379,
29,
16969,
47927,
24589,
22241,
47266,
38275,
46134,
49616,
33108,
47736,
19623,
25112,
31931,
38131,
47352,
19816,
30,
29921,
47766,
33108,
50639,
19816,
37152,
20375,
39494,
43046,
379,
17019,
44103,
34389,
44501,
30212,
27669,
30,
26114,
45345,
47725,
25936,
34389,
18941,
379,
29,
16969,
47819,
50483,
49728,
38131,
23703,
23531,
48172,
28881,
33333,
47736,
47352,
47725,
37530,
48172,
21124,
23986,
30,
29894,
21207,
38623,
47257,
34434,
38457,
47352,
47725,
38622,
26117,
44820,
29860,
21207,
50560,
46021,
30,
51043,
379,
16981,
34389,
19626,
33337,
30212,
25202,
47352,
19816,
22085,
48078,
34389,
41348,
30212,
46716,
47352,
379,
29,
9448,
29,
4197,
27252,
47927,
29002,
136,
50560,
38769,
47736,
33598,
48714,
50560,
29393,
27559,
48172,
48524,
37473,
30,
38131,
47736,
47352,
47725,
20234,
31921,
33108,
50709,
20036,
48172,
21124,
18675,
44986,
47345,
20542,
29894,
379,
10440,
25936,
19816,
30,
35897,
47422,
31845,
49717,
48172,
30966,
23321,
39850,
38131,
50709,
37530,
48172,
21124,
27290,
379,
16951,
31927,
22973,
29,
19605,
50912,
18675,
44103,
20575,
48172,
34434,
33108,
23703,
23531,
35814,
34434,
27719,
48172,
48391,
47736,
41129,
38131,
30,
27669,
47345,
379,
6572,
48172,
23321,
44110,
136,
26117,
31487,
48078,
48172,
31843,
27669,
38622,
33108,
25202,
47352,
379,
29,
3056,
29,
17030,
47927,
36531,
31845,
49717,
18675,
35689,
136,
34928,
38131,
40517,
33108,
49766,
47927,
48249,
35189,
49717,
50912,
38300,
18675,
31508,
20967,
50217,
50735,
50560,
46185,
31487,
48172,
42440,
34434,
19349,
19816,
19349,
379,
29
] |
[
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,951 |
Design Thinking is having a design thinking to analyze something (a problem), evidently in order to find a solution. For this, the tools, components and creative aspects inherent to the design profession and to the person who carries out the action of designing are used.
Design Thinking is a way of offering a solution to a problem. We decompose a problem, we divide it into smaller parts, we analyze them, we think a lot, without limits, everything we can and everything we can think of, in an empathic way and together with other members of the team, then we will be much closer to finding the solution we seek.
The Design Thinking methodology has its origin like so many other things related to innovation. Initially this methodology was closely related to product development but little by little it has evolved and has become a sensational tool that generates innovation with which ideas can arise in any sector and situation, in the development of innovative products or services, improvement of processes, definition of business models, improvement of the user experience, etc.
A fundamental characteristic of the Design Thinking methodology is that it is focused on the user and on the problems that may arise and on empathy. These 2 concepts are closely related, it is essential to previously make a composition of the place, an analysis of the situation, be aware of where you are and what you need. First, the problem that we have to solve is identified, new problems are even raised, new questions, new questions to contextualize the situation much better, it must be seen from all possible perspectives. Questions should be made of everything in order to improve and learn, a primary quality of the Thinker. Nothing should be escaped and everything should be accounted for, things that at first glance or quickly could not be appreciated or valued. You must have empathy, since through this you integrate into the environment and try to adapt to it. They must identify with the user and his problem, this is essential to help him solve it. The environment and the user conditions and we have to know them, understand them, merge and relate to them.
|
[
6191,
17010,
34389,
31712,
18675,
26238,
47899,
48172,
19793,
45506,
122,
18675,
40942,
125,
136,
28849,
33108,
38484,
48172,
29838,
18675,
45464,
379,
7788,
47927,
136,
47736,
48264,
136,
24026,
19816,
25122,
20406,
33571,
48172,
47736,
26238,
41075,
19816,
48172,
47736,
39620,
50783,
22572,
38654,
47736,
18993,
38131,
26255,
20234,
49733,
379,
29,
6191,
17010,
34389,
18675,
50549,
38131,
38160,
18675,
45464,
48172,
18675,
40942,
379,
18238,
25754,
18675,
40942,
136,
50560,
27179,
34434,
34159,
45260,
39233,
136,
50560,
19793,
47766,
136,
50560,
47890,
18675,
35689,
136,
50933,
35421,
136,
28836,
50560,
22391,
19816,
28836,
50560,
22391,
47890,
38131,
136,
33108,
19757,
28116,
50549,
19816,
48191,
50912,
38622,
36387,
38131,
47736,
47407,
136,
47797,
50560,
50840,
21124,
37235,
23425,
48172,
29843,
47736,
45464,
50560,
44343,
379,
29,
16951,
6191,
17010,
36540,
31672,
34470,
38560,
35385,
45345,
36019,
38622,
47886,
42673,
48172,
33664,
379,
9410,
47927,
36540,
50483,
23423,
42673,
48172,
41043,
26394,
22214,
35513,
22241,
35513,
34434,
31672,
28864,
19816,
31672,
21174,
18675,
44461,
48249,
47725,
30886,
33664,
50912,
50745,
32749,
22391,
20260,
33108,
19973,
44317,
19816,
45074,
136,
33108,
47736,
26394,
38131,
33669,
41064,
38457,
44560,
136,
33085,
38131,
40997,
136,
25879,
38131,
22188,
36952,
136,
33085,
38131,
47736,
49741,
29125,
136,
28719,
379,
29,
2145,
30635,
22944,
38131,
47736,
6191,
17010,
36540,
34389,
47725,
34434,
34389,
30129,
38255,
47736,
49741,
19816,
38255,
47736,
40958,
47725,
36236,
20260,
19816,
38255,
28127,
379,
16992,
1125,
24126,
20234,
23423,
42673,
136,
34434,
34389,
28686,
48172,
40817,
35884,
18675,
24035,
38131,
47736,
39964,
136,
19757,
19781,
38131,
47736,
45074,
136,
21124,
20830,
38131,
50735,
51273,
20234,
19816,
50709,
51273,
37530,
379,
7694,
136,
47736,
40942,
47725,
50560,
31705,
48172,
45480,
34389,
32783,
136,
37641,
40958,
20234,
28802,
41816,
136,
37641,
41678,
136,
37641,
41678,
48172,
24571,
47736,
45074,
37235,
21361,
136,
34434,
37344,
21124,
44357,
30525,
19547,
40389,
39671,
379,
14023,
44820,
21124,
35814,
38131,
28836,
33108,
38484,
48172,
33082,
19816,
35145,
136,
18675,
40853,
41606,
38131,
47736,
17007,
379,
12317,
44820,
21124,
28652,
19816,
28836,
44820,
21124,
18898,
30212,
136,
47886,
47725,
20542,
29894,
31029,
38457,
41701,
24914,
37829,
21124,
20109,
38457,
49871,
379,
18577,
37344,
31705,
28127,
136,
45019,
48005,
47927,
51273,
33893,
34159,
47736,
28529,
19816,
48769,
48172,
19059,
48172,
34434,
379,
16997,
37344,
32788,
50912,
47736,
49741,
19816,
32001,
40942,
136,
47927,
34389,
28686,
48172,
31843,
31962,
45480,
34434,
379,
16951,
28529,
19816,
47736,
49741,
24198,
19816,
50560,
31705,
48172,
34862,
47766,
136,
49164,
47766,
136,
36470,
19816,
42672,
48172,
47766,
379,
29
] |
[
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,952 |
Reflection- Storytelling
Challenge
Communicating an idea is not so easy. It requires an effective and attractive means as the
people around us belongs to different category. How to capture the attention of people to a new
concept is quiet challenging for me as it involves emotions of people, their character, values
they prefer, how they are going to walk with it, will they wrap their head around it and so on.
Selection
I choose storytelling tool as I think effective storytelling can capture the heart and mind of the
people. It can carry the audience through a sequence of event from the beginning to an end. It
can build suspense, can ask questions and thus creating attention all the way till the idea is
passed. Telling the idea in a story can help the people to relate how their life will be transformed
and also enable them to imagine the new concept.
Application
In order to introduce a new product with a concept I decided to talk with the people in order to
know how the new idea can be related to them. Firstly, I listen to their story and then I relate
what they really want with my story and make them to listen me throughout the story with
suspense and question. I always tried to keep the interest in them and created a curiosity about
the product to be launched.
Insight
By the application Storytelling tool, I was able to connect my idea in a better manner. Through
this I was able to develop Strategy for my new concept. It helps to connect with people, inspire
and motivate the human behaviour.
Approach
I found that Storytelling is an appropriate tool for capturing the mindset of people. It keeps the
people wrap their head around the new idea. People pay more attention when idea was
communicated in storytelling.
|
[
14407,
16274,
29,
4800,
29,
5242,
19757,
32732,
34389,
37829,
45345,
27719,
379,
9685,
43055,
19757,
27850,
19816,
20631,
36269,
20375,
47736,
29,
39478,
20290,
49717,
21279,
48172,
26571,
22689,
379,
8911,
48172,
22499,
47736,
20609,
38131,
39478,
48172,
18675,
37641,
29,
24120,
34389,
41705,
22887,
30212,
36247,
20375,
34434,
34322,
28104,
38131,
39478,
136,
47756,
22940,
136,
49872,
29,
47860,
40637,
136,
32234,
47860,
20234,
31096,
48172,
50406,
50912,
34434,
136,
50840,
47860,
51144,
47756,
31729,
20290,
34434,
19816,
45345,
38255,
379,
29,
15538,
29,
8979,
23110,
46304,
48249,
20375,
8979,
47890,
27850,
46304,
22391,
22499,
47736,
31782,
19816,
36689,
38131,
47736,
29,
39478,
379,
9685,
22391,
22575,
47736,
20655,
48005,
18675,
44510,
38131,
28807,
30525,
47736,
21222,
48172,
19757,
28263,
379,
9685,
29,
22391,
22093,
46984,
136,
22391,
20394,
41678,
19816,
48027,
25117,
20609,
19547,
47736,
50549,
48071,
47736,
32732,
34389,
29,
39246,
379,
16880,
47736,
32732,
33108,
18675,
46282,
22391,
31843,
47736,
39478,
48172,
42672,
32234,
47756,
35330,
50840,
21124,
48496,
29,
19816,
19626,
28198,
47766,
48172,
32888,
47736,
37641,
24120,
379,
29,
3032,
29,
9285,
38484,
48172,
34190,
18675,
37641,
41043,
50912,
18675,
24120,
8979,
25713,
48172,
47276,
50912,
47736,
39478,
33108,
38484,
48172,
29,
34862,
32234,
47736,
37641,
32732,
22391,
21124,
42673,
48172,
47766,
379,
7697,
136,
8979,
35474,
48172,
47756,
46282,
19816,
47797,
8979,
42672,
29,
50709,
47860,
42023,
50440,
50912,
37366,
46282,
19816,
35884,
47766,
48172,
35474,
36247,
48006,
47736,
46282,
50912,
29,
46984,
19816,
41663,
379,
8979,
19657,
48663,
48172,
34732,
47736,
33999,
33108,
47766,
19816,
25112,
18675,
25364,
18744,
29,
47736,
41043,
48172,
21124,
35052,
379,
29,
9448,
29,
4197,
47736,
20069,
16274,
48249,
136,
8979,
50483,
18724,
48172,
24324,
37366,
32732,
33108,
18675,
21361,
35990,
379,
17040,
29,
47927,
8979,
50483,
18724,
48172,
26383,
16295,
30212,
37366,
37641,
24120,
379,
9685,
31857,
48172,
24324,
50912,
39478,
136,
33782,
29,
19816,
37161,
47736,
32535,
21236,
379,
29,
3056,
29,
8979,
30367,
47725,
16274,
34389,
19757,
20154,
48249,
30212,
22502,
47736,
36706,
38131,
39478,
379,
9685,
34737,
47736,
29,
39478,
51144,
47756,
31729,
20290,
47736,
37641,
32732,
379,
13227,
39348,
37103,
20609,
50730,
32732,
50483,
29,
23844,
33108,
46304,
379,
29
] |
[
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,954 |
CHALLENGE & TOOL SELECTION
My goal was to streamline a process that included several departments of the company including After-Sales (Customer Care), Tech Support, Reverse Logistics, Accounting and Finance. For many years this process had been broken and all the groups were constantly pointing fingers to each other, saying that the process was broken because of the other teams and not recognizing their own role in the end-to-end process. As no one was recognizing opportunities in its own part of the process, there was no assertive communication amongst the teams and the end-to-end process disconnections were increasing year after year, causing a bad experience to the company’s customers.
Our challenge was to define common ground so we could really understand our “what is” and have a clear view of what success would look like. For that, we needed to start creating empathy amongst the different groups, helping them to see themselves into the process. This would allow the representatives of the different team to identify what changes they could do in their own part to contribute to the process as a whole at the same time that they would be able to clearly communicate to the other teams what was expected from the others so their own process could be more efficient.
I needed to find a tool that would help me to create empathy and establish common ground for collaboration amongst the 5 different departments involved. The tool I chose was visualization. As explained in the “Visualization Tool” video, in week 1, this is a tool that can be used in different phases of the Design Thinking process, and that has as it mains characteristic the use of images to help to make problems tangible and concrete. In this case, I started with an existing cross-functional process map that already existed to help the representatives of each of the 5 areas, all with different mind-sets and perspectives, to see the cross-functional process we wanted to improve through the same perspective. The goal was that by the end of the exercise each group could understand the other’s job, how their own job was impacting in the job of the others, and identify which changes in their own job or other’s would help to improve the end-to-end process.
APPLICATION
I invited representatives of the 5 different teams, with knowledge enough to represent their department, to participate of a 3-hours long working session. I started putting in the wall an already existing process map that showed the high level steps of the process showing the area responsible for each step and I explained that our goal in this session was to learn about each other’s job, so we could all be in common ground and as a group understand our current situation (“What is?”).
Our procedure would be: the area responsible for the first activity would explain their inputs, the area’s task, the way they do it, and what they delivered as output for the area responsible for the following step of the process. We would follow this procedure step-by-step, each area providing details of the steps under their responsibility, covering the 13 steps involved from the beginning to the end of the process. While one team was presenting, the role of the others was listening carefully, asking questions for a better understanding of the job that was being presented and asking “why not” for alternative ideas that could come up. During this time, my role was two-folded: to add, change or delete steps in the map we were seeing in the wall so it would better represent the “as is” process that the areas were presenting; and also take notes of the points that were being perceived/commented as process opportunities so we could come back to it in a following section.
By the end of the session, all the persons in the room were able to understand the other team’s participation in the process and also to have a comprehensive view of the end-to-end process, what allowed them to see how their own job was impacting the other team’s job. Everyone also had insights about things they could do differently in their own job to facilitate the job of the other teams involved. This understanding of how everything is linked created empathy and the willingness to engage in productive conversation with the other groups on ways to improve the process and maximize the productivity, preparing the ground for the next steps of the project.
INSIGHTS & APPROACH
My main insights were:
1) Starting with an existing process map instead of creating an image from its very
beginning was critical for the success of the activity. On one-hand, by seeing their own processes in the wall, everybody felt that they were part of something bigger; on the other, seeing that there was a lot to cover and being able to see what steps were already covered and what we would still need to cover helped the group to avoid going into unnecessary details, maintaining the conversation focused in what matters the most, to ensure that we would be able to have a high-level understanding of everything until the end of the session.
2) The tool delivered more results than expected in terms of empathy creation and
alignment. It not only created a common ground for the following sessions of the project as it also created new communication channels between areas that weren’t talking regularly before the session. Customer Care and Tech Support teams, for example, realized they had a similar task but each of the groups was doing it in a different way and then they decided to have separate conversations to streamline that specific part of the process.
3) Deciding to take notes of the points identified as opportunities but not jumping into
its details during the session was very important for the success of the session. If we had stopped each time an opportunity was identified, we would have not be able to cover all the steps; ignoring the opportunities that were being pointed out would make participants feel that the opportunities they were seeing were not important. With the list we were able to cover the full agenda while also showing that the inputs were important and that they would be covered later.
Seeing the results of this session I learned that the impact of a discussion using visualization go beyond the specific project you are working on. When you establish an environment where people feel that they are being listened and that other people now understand what they do, the empathy created stimulates collaboration in other activities and projects resulting in an overall improvement of the results. For this reason I have been using the visualization tool not only as a problem solving tool, but also as a way to increase productivity: the members of my team now regularly share visually what they are doing to get contribution from the other team members so it can get improved.
|
[
4289,
112,
16676,
15006,
29,
11933,
31082,
50483,
48172,
46373,
18675,
40988,
47725,
33198,
44609,
26117,
38131,
47736,
23883,
30,
33201,
2636,
143,
15260,
122,
5769,
4603,
125,
136,
16828,
16460,
136,
14689,
10756,
136,
2461,
19816,
30,
7661,
379,
7788,
36019,
51247,
47927,
40988,
31487,
21197,
22015,
19816,
19547,
47736,
31366,
50685,
24431,
30,
40169,
29856,
48172,
27669,
38622,
136,
44019,
47725,
47736,
40988,
50483,
22015,
21173,
38131,
47736,
38622,
47422,
30,
19816,
37829,
42198,
47756,
38910,
43648,
33108,
47736,
28263,
143,
48172,
143,
28263,
40988,
379,
3168,
37724,
38275,
50483,
42198,
30,
38395,
33108,
34470,
38910,
39173,
38131,
47736,
40988,
136,
47819,
50483,
37724,
20441,
23847,
19730,
30,
47736,
47422,
19816,
47736,
28263,
143,
48172,
143,
28263,
40988,
26828,
50685,
33263,
51241,
19330,
51241,
136,
22726,
30,
18675,
20946,
29125,
48172,
47736,
23883,
53806,
25418,
379,
29,
12716,
22869,
50483,
48172,
25870,
23819,
31347,
45345,
50560,
24914,
42023,
49164,
38645,
53810,
50709,
34389,
53811,
19816,
30,
31705,
18675,
23321,
50111,
38131,
50709,
46695,
51125,
35651,
35385,
379,
7788,
47725,
136,
50560,
37534,
48172,
46021,
25117,
30,
28127,
19730,
47736,
26571,
31366,
136,
31853,
47766,
48172,
44335,
47794,
34159,
47736,
40988,
379,
17019,
30,
51125,
19583,
47736,
42991,
38131,
47736,
26571,
47407,
48172,
32788,
50709,
22915,
47860,
24914,
27214,
30,
33108,
47756,
38910,
39173,
48172,
24632,
48172,
47736,
40988,
20375,
18675,
50786,
20542,
47736,
43922,
48078,
47725,
47860,
51125,
21124,
30,
18724,
48172,
23329,
23842,
48172,
47736,
38622,
47422,
50709,
50483,
29087,
30525,
47736,
38623,
45345,
47756,
30,
38910,
40988,
24914,
21124,
37103,
27866,
379,
29,
8979,
37534,
48172,
29838,
18675,
48249,
47725,
51125,
31843,
36247,
48172,
25110,
28127,
19816,
28691,
23819,
31347,
30,
30212,
23610,
19730,
47736,
1715,
26571,
26117,
34319,
379,
16951,
48249,
8979,
23128,
50483,
30,
50228,
379,
3168,
29175,
33108,
47736,
53810,
18008,
17149,
53811,
50094,
136,
33108,
50624,
695,
136,
47927,
34389,
18675,
48249,
47725,
22391,
21124,
30,
49733,
33108,
26571,
39740,
38131,
47736,
6191,
17010,
40988,
136,
19816,
47725,
31672,
20375,
34434,
35859,
22944,
30,
47736,
49728,
38131,
32877,
48172,
31843,
48172,
35884,
40958,
47300,
19816,
24171,
379,
9285,
47927,
22605,
136,
8979,
46025,
50912,
30,
19757,
29041,
25227,
143,
30621,
40988,
36021,
47725,
19623,
29036,
48172,
31843,
47736,
42991,
38131,
30,
27669,
38131,
47736,
1715,
20239,
136,
19547,
50912,
26571,
36689,
143,
44585,
19816,
39671,
136,
48172,
44335,
47736,
25227,
143,
30621,
30,
40988,
50560,
50441,
48172,
33082,
48005,
47736,
43922,
39668,
379,
16951,
31082,
50483,
47725,
22241,
47736,
28263,
38131,
30,
47736,
29002,
27669,
31358,
24914,
49164,
47736,
38622,
53806,
34563,
136,
32234,
47756,
38910,
34563,
50483,
32956,
33108,
30,
47736,
34563,
38131,
47736,
38623,
136,
19816,
32788,
50745,
22915,
33108,
47756,
38910,
34563,
38457,
38622,
53806,
51125,
31843,
48172,
30,
33082,
47736,
28263,
143,
48172,
143,
28263,
40988,
379,
29,
2301,
29,
8979,
34297,
42991,
38131,
47736,
1715,
26571,
47422,
136,
50912,
34868,
28398,
48172,
42980,
47756,
30,
26114,
136,
48172,
39197,
38131,
18675,
1411,
143,
32217,
35635,
51043,
44576,
379,
8979,
46025,
41559,
33108,
47736,
50421,
19757,
30,
19623,
29041,
40988,
36021,
47725,
44838,
47736,
31933,
35268,
46138,
38131,
47736,
40988,
44844,
47736,
20237,
30,
43214,
30212,
27669,
46134,
19816,
8979,
29175,
47725,
38645,
31082,
33108,
47927,
44576,
50483,
48172,
35145,
18744,
27669,
30,
38622,
53806,
34563,
136,
45345,
50560,
24914,
19547,
21124,
33108,
23819,
31347,
19816,
20375,
18675,
31358,
49164,
38645,
25372,
30,
45074,
122,
53810,
18305,
34389,
2142,
53811,
125,
379,
29,
12716,
40978,
51125,
21124,
2131,
47736,
20237,
43214,
30212,
47736,
29894,
19018,
51125,
29171,
47756,
33695,
136,
30,
47736,
20237,
53806,
47345,
136,
47736,
50549,
47860,
27214,
34434,
136,
19816,
50709,
47860,
25986,
20375,
38712,
30212,
47736,
20237,
43214,
30,
30212,
47736,
30162,
46134,
38131,
47736,
40988,
379,
18238,
51125,
30156,
47927,
40978,
46134,
143,
22241,
143,
46134,
136,
27669,
20237,
30,
41356,
26317,
38131,
47736,
46138,
49091,
47756,
43212,
136,
25025,
47736,
897,
46138,
34319,
30525,
30,
47736,
21222,
48172,
47736,
28263,
38131,
47736,
40988,
379,
18336,
38275,
47407,
50483,
40742,
136,
47736,
43648,
38131,
47736,
38623,
30,
50483,
35479,
22535,
136,
20399,
41678,
30212,
18675,
21361,
49169,
38131,
47736,
34563,
47725,
50483,
21246,
30,
40738,
19816,
20399,
53810,
50802,
37829,
53811,
30212,
19638,
32749,
47725,
24914,
23735,
49616,
379,
6595,
47927,
48078,
136,
37366,
30,
43648,
50483,
48876,
143,
30146,
2131,
48172,
19075,
136,
22903,
38457,
25939,
46138,
33108,
47736,
36021,
50560,
50685,
44342,
33108,
47736,
50421,
45345,
34434,
30,
51125,
21361,
42980,
47736,
53810,
20375,
34389,
53811,
40988,
47725,
47736,
20239,
50685,
40742,
2136,
19816,
19626,
47257,
37846,
30,
38131,
47736,
40172,
47725,
50685,
21246,
39499,
537,
23784,
20375,
40988,
38395,
45345,
50560,
24914,
30,
23735,
20893,
48172,
34434,
33108,
18675,
30162,
44313,
379,
29,
4197,
47736,
28263,
38131,
47736,
44576,
136,
19547,
47736,
39658,
33108,
47736,
43678,
50685,
18724,
48172,
49164,
47736,
38622,
30,
47407,
53806,
39202,
33108,
47736,
40988,
19816,
19626,
48172,
31705,
18675,
24055,
50111,
38131,
47736,
28263,
143,
48172,
143,
28263,
30,
40988,
136,
50709,
19588,
47766,
48172,
44335,
32234,
47756,
38910,
34563,
50483,
32956,
47736,
38622,
47407,
53806,
34563,
379,
30,
7194,
19626,
31487,
33743,
18744,
47886,
47860,
24914,
27214,
26584,
33108,
47756,
38910,
34563,
48172,
29407,
30,
47736,
34563,
38131,
47736,
38622,
47422,
34319,
379,
17019,
49169,
38131,
32234,
28836,
34389,
35449,
25112,
30,
28127,
19816,
47736,
50844,
48172,
28330,
33108,
41056,
24678,
50912,
47736,
38622,
31366,
38255,
30,
50554,
48172,
33082,
47736,
40988,
19816,
36231,
47736,
41058,
136,
40693,
47736,
31347,
30212,
47736,
37667,
30,
46138,
38131,
47736,
41145,
379,
29,
9079,
112,
2310,
29,
11933,
35856,
33743,
50685,
2131,
29,
695,
125,
16168,
50912,
19757,
29041,
40988,
36021,
33812,
38131,
25117,
19757,
32871,
30525,
34470,
50038,
29,
21222,
50483,
25202,
30212,
47736,
46695,
38131,
47736,
19018,
379,
12581,
38275,
143,
31537,
136,
22241,
44342,
47756,
30,
38910,
40997,
33108,
47736,
50421,
136,
28828,
29680,
47725,
47860,
50685,
39173,
38131,
45506,
21414,
2136,
38255,
30,
47736,
38622,
136,
44342,
47725,
47819,
50483,
18675,
35689,
48172,
25020,
19816,
21246,
18724,
48172,
44335,
50709,
46138,
50685,
30,
19623,
25024,
19816,
50709,
50560,
51125,
46185,
37530,
48172,
25020,
31845,
47736,
31358,
48172,
20806,
30,
31096,
34159,
49431,
26317,
136,
35868,
47736,
24678,
30129,
33108,
50709,
36211,
30,
47736,
37135,
136,
48172,
28432,
47725,
50560,
51125,
21124,
18724,
48172,
31705,
18675,
31933,
143,
35268,
49169,
38131,
30,
28836,
49571,
47736,
28263,
38131,
47736,
44576,
379,
29,
1125,
125,
16951,
48249,
25986,
37103,
43272,
47714,
29087,
33108,
47646,
38131,
28127,
25119,
19816,
29,
19534,
379,
9685,
37829,
38300,
25112,
18675,
23819,
31347,
30212,
47736,
30162,
44579,
38131,
47736,
30,
41145,
20375,
34434,
19626,
25112,
37641,
23847,
22929,
21370,
20239,
47725,
50685,
37974,
30,
47281,
42581,
21207,
47736,
44576,
379,
5769,
4603,
19816,
16828,
16460,
47422,
136,
30212,
30,
28896,
136,
42017,
47860,
31487,
18675,
44976,
47345,
22214,
27669,
38131,
47736,
31366,
50483,
27252,
34434,
33108,
18675,
30,
26571,
50549,
19816,
47797,
47860,
25713,
48172,
31705,
44501,
24683,
48172,
46373,
47725,
30,
45670,
39173,
38131,
47736,
40988,
379,
29,
1411,
125,
6046,
48172,
47257,
37846,
38131,
47736,
40172,
32783,
20375,
38395,
22214,
37829,
34665,
34159,
29,
34470,
26317,
27594,
47736,
44576,
50483,
50038,
33040,
30212,
47736,
46695,
38131,
47736,
44576,
379,
9194,
50560,
30,
31487,
46244,
27669,
48078,
19757,
38397,
50483,
32783,
136,
50560,
51125,
31705,
37829,
21124,
18724,
48172,
30,
25020,
19547,
47736,
46138,
2136,
32835,
47736,
38395,
47725,
50685,
21246,
40166,
38654,
51125,
30,
35884,
39195,
29662,
47725,
47736,
38395,
47860,
50685,
44342,
50685,
37829,
33040,
379,
30,
18402,
47736,
35471,
50560,
50685,
18724,
48172,
25020,
47736,
30600,
19367,
50753,
19626,
44844,
47725,
47736,
33695,
30,
50685,
33040,
19816,
47725,
47860,
51125,
21124,
25024,
35025,
379,
29,
15505,
47736,
43272,
38131,
47927,
44576,
8979,
35147,
47725,
47736,
32952,
38131,
18675,
26890,
49766,
50228,
31079,
30,
21377,
47736,
45670,
41145,
51273,
20234,
51043,
38255,
379,
18325,
51273,
28691,
19757,
28529,
50735,
30,
39478,
29662,
47725,
47860,
20234,
21246,
35475,
19816,
47725,
38622,
39478,
37898,
49164,
50709,
47860,
27214,
136,
30,
47736,
28127,
25112,
46190,
23610,
33108,
38622,
19014,
19816,
41156,
43271,
33108,
19757,
30,
38763,
33085,
38131,
47736,
43272,
379,
7788,
47927,
42058,
8979,
31705,
21197,
49766,
47736,
50228,
48249,
37829,
30,
38300,
20375,
18675,
40942,
45489,
48249,
136,
22214,
19626,
20375,
18675,
50549,
48172,
33259,
41058,
2131,
47736,
36387,
38131,
37366,
30,
47407,
37898,
42581,
44664,
50246,
50709,
47860,
20234,
27252,
48172,
30966,
24637,
30525,
47736,
38622,
47407,
30,
36387,
45345,
34434,
22391,
30966,
33083,
379,
29
] |
[
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
false,
true,
false,
false,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
false,
false,
false,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
false,
false,
false,
false,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
true,
true,
false,
false,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,959 |
Design thinking: Final summative assessment
1. Challenge: Describe your challenge, including all relevant information.
As Nelson Mandela once stated, "Instruction is the most impressive weapon which you can use to change the world."
Challenge was to provide access to quality higher education to masses around the world. There is a huge gap between the skill set acquired by someone in an IVY League in US vs skills acquired in a run of the mill college in a developing world.
How do we get this access in meaningful way and get students and teachers on a platform which value both their time was the question.
Idea was to develop a two-sided stage interfacing clients to online substance created by premium colleges and companies. Available platforms right now has different item contributions, with a wide exhibit of evaluating. We had to figure out how to manufacture a huge and different portfolio (for example Expressions and Literature, Computer Science, Business) to oblige a huge crowd.
All this while, expanding admittance to training, bringing down expenses, and expanding adaptability.
2. Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why
you selected it for your challenge -- including any appropriate video lecture references).
Storytelling is a prodigious instrument that I have started using. I spend a lot of time “opening people up” and finding ways to inspire them to improve their circumstances. When I work with students, we share stories about their aspirations. What they want to be, where do they wish to settle, whom do they idolise and what is stopping them from achieving it. I use their feedback against the context of my story to ascertain their goals, and sometimes we use stories to better understand their interests and thought processes. I use this information to develop different strategies to try and find a way that works for them to gain more skills in the areas they find lacking in their lives
3. Application: Describe how you applied the tool you selected to your challenge (e.g., what you
did and how the tool was applied effectively or ineffectively).
Students talked about how they wish to learn and some spoke about using certifications to get jobs. There video lectures on platforms like Youtube, there were some training material here and there, however, what it lacked was curated course content, validation process and certification.
The discussion zeroed in on creating an online platform where the best professors and companies can put up their curated course establish an evaluation process and bring in lot of students. By keeping a few parts of the stage free and offering a wide assortment of courses, the platform could see how to keep and keep developing its client base.
To fortify the equivalent side organization impacts, the platform could make a social network among clients through different activities, for example, online gatherings (Q&A, plan online examination meetings, and so on.) and peer evaluating This made a very much associated network among clients which thus expanded commitment and permitted clients to communicate unreservedly with one another and improve their experience.
The platform should also have cross-side organization impacts. On head of the enormous client base, organizations with ivy league colleges pulls in more establishments to join forces with the platform. The transition to band together with organizations likewise developed the flexibly side.
4. Insight: Describe the insight you gained from applying the tool you selected to your challenge
(e.g., how an insight affected your thinking about the challenge and about design thinking more broadly).
The key words from all stories were aspiration, association and accreditation. Accordingly, the platform should begin by offering free online courses through organizations with different colleges, helping it develop its client base.
Platform should embrace a "freemium" model whereby clients were still permitted to get to course material for nothing yet would need to pay a charge to get their tasks evaluated and to get an authentication. This was named as "Signature Track".
Likewise identified with B2C, the organization expanded its contributions to incorporate "Specializations". Likewise, the organization reformed admittance to degrees by dispatching single guy and degree programs that could be earned completely on the web.
To get to new clients and more steady and predictable income streams, the organization extended to a B2B model and dispatched "Platform for Business". Under this model, the organization banded together with organizations to offer seminars on its foundation or potentially to furnish them with an online stage to prepare their workers.
The organization keeps on enhancing on its contributions and to extend its associations to continue developing its income. For instance, it is banding together with governments over the world (for example Singapore, Egypt) to help them in upskilling and reskilling their residents.
5. Approach: Describe what you might do differently next time -- applying the same tool you
selected or a different one -- and the reason(s) why.
There is a lot to be achieved in this area. A lot of players are rushing in. Getting in quickly and building the base is of high importance.
We could utilize the intensity of information by having AI to improve the stage. Indeed, the organization will have abundance of information available to its, for example, click rates, time it took to finish an activity, when do students drop-off, information from gathering questions, and so forth.
A case of an utilization case that the organization has actualized is centered around expanding client commitment through customized focused on emails. Another utilization case zeroed in on refreshing tasks dependent on the recorded presentation of students. A third model spun around suggesting the "following best course" in view of past course selections.
The organization is resolved to keep bridling the intensity of information to help it across different use cases from expanding maintenance to creating content. Properly utilizing information can enable the organization to improve different touchpoints over the student venture.
In synopsis, Platform can change the learning experience through its online stage. It reformed instruction for people hoping to improve their insight or develop specific ranges of abilities. It changed instruction for organizations and governments looking to upskill as well as reskill their representatives and constituents, individually. What's more, it began upsetting admittance to degrees by offering a completely online unhitched male's and ace's projects.
However, note that the online training market is involved different players and it will most likely not be a champ bring home all the glory market. Despite the fact that online training stages do have solid organization impacts and the gracefully side scale drives up an obstruction to section, there is as yet a high multi-homing viewpoint given that it's modest to switch back and forth between stages (for example clients pay per course) and given that players can separate their contributions.
|
[
6191,
47899,
2131,
7653,
46792,
20452,
29,
695,
379,
4800,
2131,
6182,
51280,
22869,
136,
33201,
19547,
42720,
33508,
379,
29,
3168,
12186,
11155,
38267,
46048,
136,
106,
9495,
34389,
47736,
37135,
33073,
50574,
50745,
51273,
22391,
49728,
48172,
30,
22903,
47736,
51092,
379,
106,
29,
4800,
50483,
48172,
41347,
18841,
48172,
41606,
31935,
27818,
48172,
36146,
20290,
47736,
51092,
379,
16981,
34389,
18675,
30,
32530,
30779,
21370,
47736,
45138,
44581,
18977,
22241,
45501,
33108,
19757,
9154,
10507,
33108,
17477,
50360,
45145,
18977,
33108,
18675,
43788,
30,
38131,
47736,
36666,
23664,
33108,
18675,
26391,
51092,
379,
29,
8911,
27214,
50560,
30966,
47927,
18841,
33108,
36261,
50549,
19816,
30966,
46486,
19816,
47399,
38255,
18675,
40035,
50745,
30,
49868,
21781,
47756,
48078,
50483,
47736,
41663,
379,
29,
9166,
50483,
48172,
26383,
18675,
48876,
143,
44897,
45924,
34014,
23367,
48172,
38299,
46637,
25112,
22241,
40676,
30,
23665,
19816,
23879,
379,
3346,
40036,
43539,
37898,
31672,
26571,
34448,
24638,
136,
50912,
18675,
50808,
30,
29019,
38131,
28785,
379,
18238,
31487,
48172,
29776,
38654,
32234,
48172,
36010,
18675,
32530,
19816,
26571,
40319,
122,
30212,
30,
28896,
7314,
19816,
10703,
136,
5329,
15423,
136,
4179,
125,
48172,
38023,
18675,
32530,
25239,
379,
29,
2775,
47927,
50753,
136,
29059,
19166,
48172,
48447,
136,
21981,
27356,
29114,
136,
19816,
29059,
30,
19060,
379,
29,
1125,
379,
15538,
2131,
9285,
51280,
38910,
51006,
136,
21962,
26210,
47736,
48249,
51273,
44393,
122,
27645,
136,
50709,
34434,
34389,
19816,
50802,
29,
51273,
44393,
34434,
30212,
51280,
22869,
144,
33201,
19973,
20154,
50094,
35178,
42423,
125,
379,
29,
16274,
34389,
18675,
41032,
33850,
47725,
8979,
31705,
46025,
49766,
379,
8979,
45727,
18675,
35689,
38131,
48078,
53810,
38343,
30,
39478,
49616,
53811,
19816,
29843,
50554,
48172,
33782,
47766,
48172,
33082,
47756,
23208,
379,
18325,
8979,
51013,
50912,
30,
46486,
136,
50560,
44664,
46269,
18744,
47756,
20412,
379,
18305,
47860,
50440,
48172,
21124,
136,
50735,
27214,
47860,
50902,
48172,
30,
44589,
136,
50797,
27214,
47860,
32809,
19816,
50709,
34389,
46247,
47766,
30525,
18948,
34434,
379,
8979,
49728,
47756,
29654,
30,
19352,
47736,
24563,
38131,
37366,
46282,
48172,
20382,
47756,
31085,
136,
19816,
45510,
50560,
49728,
46269,
48172,
21361,
30,
49164,
47756,
34007,
19816,
47956,
40997,
379,
8979,
49728,
47927,
33508,
48172,
26383,
26571,
30,
46345,
48172,
48769,
19816,
29838,
18675,
50549,
47725,
51057,
30212,
47766,
48172,
30731,
37103,
45145,
33108,
47736,
20239,
47860,
29838,
34931,
30,
33108,
47756,
35526,
29,
1411,
379,
3032,
2131,
6182,
32234,
51273,
20076,
47736,
48249,
51273,
44393,
48172,
51280,
22869,
122,
27645,
136,
50709,
51273,
29,
26531,
19816,
32234,
47736,
48249,
50483,
20076,
27851,
38457,
33406,
125,
379,
29,
16333,
47278,
18744,
32234,
47860,
50902,
48172,
35145,
19816,
45494,
45796,
18744,
49766,
22832,
48172,
30966,
34567,
379,
30,
16981,
50094,
35181,
38255,
40036,
35385,
18596,
136,
47819,
50685,
45494,
48447,
36171,
31881,
19816,
47819,
136,
30,
32236,
136,
50709,
34434,
34929,
50483,
25348,
24986,
24548,
136,
49851,
40988,
19816,
22831,
379,
29,
16951,
26890,
51316,
33108,
38255,
25117,
19757,
38299,
40035,
50735,
47736,
21345,
41084,
19816,
23879,
30,
22391,
41554,
49616,
47756,
25348,
24986,
28691,
19757,
28786,
40988,
19816,
21979,
33108,
35689,
38131,
46486,
379,
4197,
30,
34735,
18675,
29718,
39233,
38131,
47736,
45924,
30446,
19816,
38160,
18675,
50808,
20498,
38131,
24996,
136,
47736,
40035,
24914,
30,
44335,
30,
32234,
48172,
34732,
19816,
34732,
26391,
34470,
23354,
21073,
379,
29,
17108,
30337,
47736,
28595,
44895,
38527,
32959,
136,
47736,
40035,
24914,
35884,
18675,
45366,
37614,
19729,
30,
23367,
48005,
26571,
19014,
136,
30212,
28896,
136,
38299,
30829,
122,
13950,
136,
39986,
38299,
28888,
30,
36361,
136,
19816,
45345,
38255,
379,
125,
19816,
39429,
28785,
17019,
35814,
18675,
50038,
37235,
20487,
37614,
19729,
23367,
30,
50745,
48027,
29058,
23806,
19816,
39594,
23367,
48172,
23842,
49500,
50912,
38275,
30,
19905,
19816,
33082,
47756,
29125,
379,
29,
16951,
40035,
44820,
19626,
31705,
25227,
143,
44895,
38527,
32959,
379,
12581,
31729,
38131,
47736,
28395,
23354,
21073,
136,
30,
38532,
50912,
34486,
35122,
23665,
41463,
33108,
37103,
28697,
48172,
34580,
30226,
50912,
47736,
40035,
379,
30,
16951,
48508,
48172,
21000,
48191,
50912,
38532,
35400,
26386,
47736,
29998,
44895,
379,
29,
1597,
379,
9448,
2131,
6182,
47736,
33738,
51273,
30733,
30525,
20085,
47736,
48249,
51273,
44393,
48172,
51280,
22869,
29,
122,
27645,
136,
32234,
19757,
33738,
19284,
51280,
47899,
18744,
47736,
22869,
19816,
18744,
26238,
47899,
30,
37103,
22007,
125,
379,
29,
16951,
34752,
51006,
30525,
19547,
46269,
50685,
20410,
136,
20491,
19816,
18901,
379,
2453,
136,
47736,
30,
40035,
44820,
21216,
22241,
38160,
30446,
38299,
24996,
48005,
38532,
50912,
26571,
23665,
136,
30,
31853,
34434,
26383,
34470,
23354,
21073,
379,
29,
13447,
44820,
28063,
18675,
106,
30461,
106,
36940,
50738,
23367,
50685,
46185,
39594,
48172,
30966,
48172,
24986,
30,
36171,
30212,
37852,
51259,
51125,
37530,
48172,
39348,
18675,
22956,
48172,
30966,
47756,
47352,
28783,
19816,
48172,
30966,
19757,
30,
20711,
379,
17019,
50483,
37415,
20375,
106,
15792,
17203,
106,
379,
29,
10648,
32783,
50912,
3403,
136,
47736,
38527,
29058,
34470,
24638,
48172,
33248,
30,
106,
16049,
106,
379,
10648,
136,
47736,
38527,
42478,
19166,
48172,
25910,
22241,
26975,
45030,
30,
31449,
19816,
25907,
41127,
47725,
24914,
21124,
27687,
23988,
38255,
47736,
50589,
379,
29,
17108,
30966,
48172,
37641,
23367,
19816,
37103,
46105,
19816,
40612,
33211,
46377,
136,
47736,
38527,
29258,
30,
48172,
18675,
3399,
36940,
19816,
26973,
106,
13447,
30212,
4179,
106,
379,
17553,
47927,
36940,
136,
47736,
38527,
21002,
30,
48191,
50912,
38532,
48172,
38154,
44445,
38255,
34470,
30368,
38457,
40446,
48172,
30671,
47766,
50912,
30,
19757,
38299,
45924,
48172,
40688,
47756,
51031,
379,
29,
16951,
38527,
34737,
38255,
28372,
38255,
34470,
24638,
19816,
48172,
29257,
34470,
20492,
48172,
24588,
30,
26391,
34470,
33211,
379,
7788,
33804,
136,
34434,
34389,
21003,
48191,
50912,
31139,
38756,
47736,
51092,
122,
30212,
30,
28896,
15834,
136,
6847,
125,
48172,
31843,
47766,
33108,
49676,
19816,
43151,
47756,
43126,
379,
29,
1715,
379,
3056,
2131,
6182,
50709,
51273,
36641,
27214,
26584,
37667,
48078,
144,
20085,
47736,
43922,
48249,
51273,
29,
44393,
38457,
18675,
26571,
38275,
144,
19816,
47736,
42059,
125,
50802,
379,
29,
16981,
34389,
18675,
35689,
48172,
21124,
18941,
33108,
47927,
20237,
379,
2145,
35689,
38131,
40057,
20234,
43805,
33108,
379,
8207,
33108,
41701,
19816,
30,
22098,
47736,
21073,
34389,
38131,
31933,
33038,
379,
29,
18238,
24914,
49793,
47736,
33931,
38131,
33508,
22241,
31712,
2234,
48172,
33082,
47736,
45924,
379,
9334,
136,
47736,
30,
38527,
50840,
31705,
18787,
38131,
33508,
20774,
48172,
34470,
136,
30212,
28896,
136,
23345,
41892,
136,
48078,
34434,
48246,
30,
48172,
29860,
19757,
19018,
136,
50730,
27214,
46486,
27503,
143,
38141,
136,
33508,
30525,
30828,
41678,
136,
19816,
45345,
30331,
379,
29,
2145,
22605,
38131,
19757,
49791,
22605,
47725,
47736,
38527,
31672,
19037,
34389,
22783,
20290,
29059,
23354,
30,
23806,
48005,
25443,
30129,
38255,
28030,
379,
2961,
49791,
22605,
51316,
33108,
38255,
42498,
30,
47352,
26130,
38255,
47736,
42255,
40735,
38131,
46486,
379,
2145,
47918,
36940,
45861,
20290,
46753,
30,
47736,
106,
30162,
21345,
24986,
106,
33108,
50111,
38131,
39266,
24986,
44398,
379,
29,
16951,
38527,
34389,
43158,
48172,
34732,
21957,
47736,
33931,
38131,
33508,
48172,
31843,
34434,
18987,
26571,
30,
49728,
22610,
30525,
29059,
35871,
48172,
25117,
24548,
379,
13824,
49796,
33508,
22391,
30,
28198,
47736,
38527,
48172,
33082,
26571,
48331,
38756,
47736,
46481,
49973,
379,
29,
9285,
47146,
136,
13447,
22391,
22903,
47736,
35152,
29125,
48005,
34470,
38299,
45924,
379,
9685,
42478,
30,
33843,
30212,
39478,
32154,
48172,
33082,
47756,
33738,
38457,
26383,
45670,
41854,
38131,
18718,
379,
9685,
30,
22908,
33843,
30212,
38532,
19816,
31139,
35654,
48172,
49675,
20375,
50667,
20375,
43150,
47756,
30,
42991,
19816,
24441,
136,
33369,
379,
18305,
120,
37103,
136,
34434,
21213,
49673,
19166,
48172,
30,
25910,
22241,
38160,
18675,
23988,
38299,
49306,
35903,
120,
19816,
18927,
120,
41156,
379,
29,
8912,
136,
37838,
47725,
47736,
38299,
48447,
36082,
34389,
34319,
26571,
40057,
19816,
34434,
50840,
37135,
35393,
37829,
30,
21124,
18675,
22890,
21979,
32072,
19547,
47736,
31056,
36082,
379,
6215,
47736,
29419,
47725,
38299,
48447,
45929,
27214,
31705,
30,
45437,
38527,
32959,
19816,
47736,
31152,
44895,
44033,
27494,
49616,
19757,
38061,
48172,
44313,
136,
47819,
34389,
30,
20375,
51259,
18675,
31933,
37254,
143,
32108,
50119,
31016,
47725,
34434,
120,
36972,
48172,
47065,
20893,
19816,
30331,
21370,
45929,
30,
122,
30212,
28896,
23367,
39348,
39494,
24986,
125,
19816,
31016,
47725,
40057,
22391,
44501,
47756,
24638,
379,
29
] |
[
true,
false,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
false,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,960 |
Reflection – Visualisation
Challenge
During the past 6 months, I have been working as a Business Analyst in a Change Management project for a non-for-profit organisation, my role is to identify the current state of the organisation’s departments, in other words its process/people/tools/information.
Selection
I started using visualisation before I took this course and honestly, I did not know that I was using until now. I think it was an automatic decision since it worked well for me to understand the problem myself. Drawing helps me and the stakeholder to streamline the process flow.
Application
In my first meeting with any head of department I briefly explain the WHY behind of the project, and to explain WHAT will need to be documented I use visualisation as my frontline HOW. In my current context, I first draw a current state box and an arrow pointing to a future state box, highlighting that understanding the current state box will benefit in various ways to reach the future state. But because the capabilities are not documented we have a fuzzy current state box. Moving forward I try to make the meeting a little more interactive and ask the manager to share current tactics to achieve current objectives, again I list these tactics inside a box and draw and arrow pointing to the capabilities box, again I gather a high level current capabilities and drawn an arrow pointing to yet another box the future objectives.
Insight
It’s indeed a very simple application of the tool but it has proven to be very effective. This tool allows two major insights – unlocking capabilities, as it unfolds managers can identify new capabilities and the other insight is a well understood process by the managers.
Approach
In some situations, I have added yet another layer of building blocks – the services provided by each department. Looking from the services perspective also helps to understand what tools, processes, policies and information needed to deliver an outcome.
|
[
14406,
53794,
17998,
29,
4800,
29,
6595,
47736,
39266,
1829,
37069,
136,
8979,
31705,
21197,
51043,
20375,
18675,
4179,
2881,
33108,
18675,
4826,
11138,
30,
41145,
30212,
18675,
37759,
143,
30212,
143,
41098,
38511,
136,
37366,
43648,
34389,
48172,
32788,
47736,
25372,
46046,
38131,
47736,
38511,
53806,
30,
26117,
136,
33108,
38622,
51006,
34470,
40988,
537,
39478,
537,
48264,
537,
33508,
379,
29,
15538,
29,
8979,
46025,
49766,
50217,
21207,
8979,
48246,
47927,
24986,
19816,
32121,
136,
8979,
26531,
37829,
34862,
47725,
8979,
50483,
49766,
30,
49571,
37898,
379,
8979,
47890,
34434,
50483,
19757,
20744,
25723,
45019,
34434,
51028,
50667,
30212,
36247,
48172,
49164,
47736,
30,
40942,
37373,
379,
6527,
31857,
36247,
19816,
47736,
45957,
48172,
46373,
47736,
40988,
30058,
379,
29,
3032,
29,
9285,
37366,
29894,
36357,
50912,
19973,
31729,
38131,
26114,
8979,
21962,
29171,
47736,
18117,
21241,
38131,
47736,
41145,
136,
19816,
30,
48172,
29171,
18110,
50840,
37530,
48172,
21124,
27236,
8979,
49728,
50217,
20375,
37366,
30538,
8534,
379,
9285,
37366,
25372,
30,
24563,
136,
8979,
29894,
27428,
18675,
25372,
46046,
21822,
19816,
19757,
20324,
40169,
48172,
18675,
30702,
46046,
21822,
136,
31944,
47725,
30,
49169,
47736,
25372,
46046,
21822,
50840,
21309,
33108,
49912,
50554,
48172,
41932,
47736,
30702,
46046,
379,
4187,
30,
21173,
47736,
22451,
20234,
37829,
27236,
50560,
31705,
18675,
30711,
25372,
46046,
21822,
379,
11867,
30349,
8979,
48769,
30,
48172,
35884,
47736,
36357,
18675,
35513,
37103,
33956,
19816,
20394,
47736,
35945,
48172,
44664,
25372,
47232,
48172,
18938,
30,
25372,
38009,
136,
19349,
8979,
35471,
47848,
47232,
33735,
18675,
21822,
19816,
27428,
19816,
20324,
40169,
48172,
47736,
30,
22451,
21822,
136,
19349,
8979,
30825,
18675,
31933,
35268,
25372,
22451,
19816,
27441,
19757,
20324,
40169,
48172,
51259,
30,
19905,
21822,
47736,
30702,
38009,
379,
29,
9448,
29,
9685,
53806,
33304,
18675,
50038,
44986,
20069,
38131,
47736,
48249,
22214,
34434,
31672,
41342,
48172,
21124,
50038,
27850,
379,
17019,
48249,
19590,
30,
48876,
35876,
33743,
53794,
30,
49408,
22451,
136,
20375,
34434,
49281,
35947,
22391,
32788,
37641,
22451,
19816,
30,
47736,
38622,
33738,
34389,
18675,
50667,
49179,
40988,
22241,
47736,
35947,
379,
29,
3056,
29,
9285,
45494,
45079,
136,
8979,
31705,
19079,
51259,
19905,
35084,
38131,
22098,
21602,
53794,
47736,
44560,
41348,
22241,
27669,
30,
26114,
379,
10773,
30525,
47736,
44560,
39668,
19626,
31857,
48172,
49164,
50709,
48264,
136,
40997,
136,
30,
40193,
19816,
33508,
37534,
48172,
25980,
19757,
38664,
379,
29
] |
[
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,961 |
Visualization – Visual Thinking in IT Projects
Challenge I work in the IT area and I have as a goal to develop innovative technological solutions for new businesses. My biggest challenge is to develop a solution that brings value to the business, according to the schedule and the budget planned. These solutions are created through IT projects that serves different areas such as sales, marketing, logistics, financial, accounting and taxes. Usually the business areas are the project requesters and their demands are not always clear enough to create an IT solution that adds value to the business quickly. The project development is outsourced, which increases even more the failures risks due to poor communication. In addition, the solution validation is supported by limited internal resources that have not always participated in the project from the beginning. My main focus is to minimize the poor communication among stakeholders to avoid solutions without value and reworks that undermine project timing and cost.
Selection We have had several unsuccessful experiences to align the needs and the new solutions for the projects. By having multidisciplinary teams, the only verbal communication, brought communication errors between participating areas, for example, a project to develop a logistic system has the logistics area and IT area as main stakeholders. In this case, when we talked about the need to increase the infrastructure for the project, the logistics team understood that it was for to increase the physical area and for an IT team, it was for to increase the servers. In order to reduce communication errors, we start with the Visual Thinking as a support to communicate. The use of graphical elements helped to reduce the communication mistakes, where in the cited example, we designed a group of servers to communicate that we wanted to increase the IT infrastructure, aiming a purchase of more servers to support the new logistics system to be developed. Application I use the graphical elements of the Visual Thinking according to the topic addressed in the discussion. For example, if the intention is to approach new ideas for a problem, I use graphic elements such as ellipses to describe the central theme of the problem within the graph, from the central theme it is possible to branch out the ideas exposed by the team in new ellipses, where each idea is described inside the branched chart, this technique is similar to the mind map. When the objective is to discuss the project processes to be developed, I choose to draw a flowchart with the graphical elements that represent the processes through rectangles, the decisions through lozenges and the expected outputs as documents through a rectangle in portrait mode and database through a disk or even the continuity of a new flowchart to address a new related process. When the project solution has not yet been defined and we aim to share the problem and stimulate empathy among those involved, I use free designs to create a story. To illustrate this approach, I use drawings as a dollar sign to represent the increased sales, the straw man graphic to represent users, and any other elements that are present in the story told, such as cellphone drawings to represent the development of a new mobile application or server drawings to represent the infrastructure of a system. The composition of these elements according to the evolution of the story resulted in the creation of a Storyboard.
Insight By applying the Visual Thinking to project discussions, the team developed more insights when creating new IT solutions that brought value to the business, as Storyboard helped to understand the cause of the problem in a simple way and stakeholders became more empathic while the story was told and illustrated with the graphic elements. In addition, during the projects executions, the team identified a decrease in communication failures between outsourced companies that were responsible for systems development and internal resources, which are responsible for the deliverables validation. Keeping the communication among those involved with designed support resulted in the alignment of the communication that reduced the rework during the execution of project, where we had more deliveries in time and on budget planned. Finally, I emphasize that the graphic elements helped the team to quickly identify the absence of a key element to create a new solution, the team also became more agile in the construction and validation of the systemic processes to be implemented in the projects. The Visual Thinking stimulated the learning and active participation of those involved, including the search for new ideas in the projects. Approach As the Visual Thinking reduced communication problems and we were able to deliver more projects in less time and within budget, I added the Storytelling technique to increase empathy and insight among those involved in finding more innovative and valuable solutions for the business. Storytelling main goal is to sensitize people with real stories so they can reflect, because Storytelling raises the level of any communication. Thus, while Storytelling narrates the problem, the Visual Thinking reduces the risks of communication, as the story visualization develops over time, I can create a Storyboard with the true emotions of the stakeholders, allowing them to have an active voice in determining the narrative to find out the solution to the problem. Therefore, Design Thinking has two techniques that I use a lot in my projects: Visual Thinking and Storytelling. I share that the combination of these two techniques brought a great result for my projects, as the team became more involved in the projects, besides delivering more innovative and competitive solutions in the IT business.
|
[
18008,
53794,
17995,
17010,
33108,
9136,
13806,
29,
4800,
35,
8979,
51013,
33108,
47736,
9136,
20237,
19816,
8979,
31705,
20375,
18675,
31082,
48172,
26383,
33669,
47475,
45471,
30212,
37641,
30,
22192,
379,
11933,
21415,
22869,
34389,
48172,
26383,
18675,
45464,
47725,
21982,
49868,
48172,
47736,
22188,
136,
18889,
48172,
30,
47736,
44103,
19816,
47736,
22077,
40002,
379,
16992,
45471,
20234,
25112,
48005,
9136,
41156,
47725,
44548,
30,
26571,
20239,
46716,
20375,
43891,
136,
36093,
136,
35619,
136,
29831,
136,
18899,
19816,
47377,
379,
17697,
47736,
22188,
30,
20239,
20234,
47736,
41145,
43037,
19816,
47756,
26006,
20234,
37829,
19657,
23321,
28398,
48172,
25110,
19757,
9136,
45464,
30,
47725,
19103,
49868,
48172,
47736,
22188,
41701,
379,
16951,
41145,
26394,
34389,
38730,
136,
50745,
33262,
28802,
30,
37103,
47736,
29453,
43578,
27559,
48172,
40262,
23847,
379,
9285,
19088,
136,
47736,
45464,
49851,
34389,
46885,
22241,
30,
35416,
34049,
43177,
47725,
31705,
37829,
19657,
39199,
33108,
47736,
41145,
30525,
47736,
21222,
379,
11933,
35856,
30,
30126,
34389,
48172,
36738,
47736,
40262,
23847,
19729,
45960,
48172,
20806,
45471,
50933,
49868,
19816,
30,
43471,
47725,
49135,
41145,
48122,
19816,
24883,
379,
29,
15538,
35,
18238,
31705,
31487,
44609,
49548,
29132,
48172,
19531,
47736,
37546,
19816,
47736,
37641,
45471,
30212,
47736,
41156,
379,
30,
4197,
31712,
37265,
47422,
136,
47736,
38300,
49985,
23847,
136,
22033,
23847,
28637,
21370,
30,
39201,
20239,
136,
30212,
28896,
136,
18675,
41145,
48172,
26383,
18675,
35616,
47167,
31672,
47736,
35619,
20237,
19816,
9136,
20237,
30,
20375,
35856,
45960,
379,
9285,
47927,
22605,
136,
50730,
50560,
47278,
18744,
47736,
37530,
48172,
33259,
47736,
33535,
30212,
47736,
30,
41145,
136,
47736,
35619,
47407,
49179,
47725,
34434,
50483,
30212,
48172,
33259,
47736,
39812,
20237,
19816,
30212,
19757,
9136,
47407,
136,
34434,
30,
50483,
30212,
48172,
33259,
47736,
44547,
379,
9285,
38484,
48172,
42373,
23847,
28637,
136,
50560,
46021,
50912,
47736,
17995,
17010,
30,
20375,
18675,
46883,
48172,
23842,
379,
16951,
49728,
38131,
31219,
27973,
31845,
48172,
42373,
47736,
23847,
30,
36862,
136,
50735,
33108,
47736,
23220,
28896,
136,
50560,
26249,
18675,
31358,
38131,
44547,
48172,
23842,
47725,
50560,
50441,
48172,
30,
33259,
47736,
9136,
33535,
136,
19453,
18675,
41505,
38131,
37103,
44547,
48172,
46883,
47736,
37641,
35619,
47167,
48172,
30,
21124,
26386,
379,
35,
3032,
35,
8979,
49728,
47736,
31219,
27973,
38131,
47736,
17995,
17010,
18889,
48172,
47736,
48286,
19099,
33108,
47736,
26890,
379,
30,
7788,
28896,
136,
32816,
47736,
33938,
34389,
48172,
20129,
37641,
32749,
30212,
18675,
40942,
136,
8979,
49728,
31218,
27973,
46716,
20375,
30,
28005,
48172,
26210,
47736,
22790,
47781,
38131,
47736,
40942,
50927,
47736,
31214,
136,
30525,
47736,
22790,
47781,
34434,
34389,
30,
40389,
48172,
21869,
38654,
47736,
32749,
29231,
22241,
47736,
47407,
33108,
37641,
28005,
136,
50735,
27669,
32732,
34389,
26211,
30,
33735,
47736,
21870,
22973,
136,
47927,
47464,
34389,
44976,
48172,
47736,
36689,
36021,
379,
18325,
47736,
38006,
34389,
48172,
26886,
47736,
30,
41145,
40997,
48172,
21124,
26386,
136,
8979,
23110,
48172,
27428,
18675,
30060,
50912,
47736,
31219,
27973,
47725,
30,
42980,
47736,
40997,
48005,
42294,
136,
47736,
25727,
48005,
35735,
19816,
47736,
29087,
38714,
20375,
30,
27239,
48005,
18675,
42293,
33108,
40327,
36938,
19816,
25577,
48005,
18675,
26944,
38457,
28802,
47736,
24593,
38131,
18675,
30,
37641,
30060,
48172,
19097,
18675,
37641,
42673,
40988,
379,
18325,
47736,
41145,
45464,
31672,
37829,
51259,
21197,
25872,
19816,
30,
50560,
19451,
48172,
44664,
47736,
40942,
19816,
46188,
28127,
19729,
47951,
34319,
136,
8979,
49728,
30446,
26257,
48172,
25110,
18675,
30,
46282,
379,
17108,
32859,
47927,
20129,
136,
8979,
49728,
27438,
20375,
18675,
27259,
44920,
48172,
42980,
47736,
33261,
43891,
136,
47736,
30,
46359,
35930,
31218,
48172,
42980,
49750,
136,
19816,
19973,
38622,
27973,
47725,
20234,
40732,
33108,
47736,
46282,
48212,
136,
46716,
20375,
30,
22762,
27438,
48172,
42980,
47736,
26394,
38131,
18675,
37641,
36910,
20069,
38457,
44546,
27438,
48172,
30,
42980,
47736,
33535,
38131,
18675,
47167,
379,
16951,
24035,
38131,
47848,
27973,
18889,
48172,
47736,
28859,
38131,
30,
47736,
46282,
43269,
33108,
47736,
25119,
38131,
18675,
16265,
379,
29,
9448,
35,
4197,
20085,
47736,
17995,
17010,
48172,
41145,
26891,
136,
47736,
47407,
26386,
37103,
33743,
50730,
25117,
30,
37641,
9136,
45471,
47725,
22033,
49868,
48172,
47736,
22188,
136,
20375,
16265,
31845,
48172,
49164,
47736,
22717,
38131,
47736,
30,
40942,
33108,
18675,
44986,
50549,
19816,
45960,
21172,
37103,
28116,
50753,
47736,
46282,
50483,
48212,
19816,
32860,
30,
50912,
47736,
31218,
27973,
379,
9285,
19088,
136,
27594,
47736,
41156,
28983,
136,
47736,
47407,
32783,
18675,
25775,
33108,
30,
23847,
29453,
21370,
38730,
23879,
47725,
50685,
43214,
30212,
47182,
26394,
30,
19816,
34049,
43177,
136,
50745,
20234,
43214,
30212,
47736,
25983,
49851,
379,
10106,
47736,
23847,
30,
19729,
47951,
34319,
50912,
26249,
46883,
43269,
33108,
47736,
19534,
38131,
47736,
23847,
47725,
42375,
30,
47736,
43467,
27594,
47736,
28980,
38131,
41145,
136,
50735,
50560,
31487,
37103,
25988,
33108,
48078,
19816,
38255,
22077,
40002,
379,
30,
7659,
136,
8979,
28138,
47725,
47736,
31218,
27973,
31845,
47736,
47407,
48172,
41701,
32788,
47736,
18757,
38131,
18675,
34752,
30,
27969,
48172,
25110,
18675,
37641,
45464,
136,
47736,
47407,
19626,
21172,
37103,
19393,
33108,
47736,
24466,
19816,
49851,
38131,
30,
47736,
47177,
40997,
48172,
21124,
33007,
33108,
47736,
41156,
379,
16951,
17995,
17010,
46189,
47736,
35152,
30,
19816,
19005,
39202,
38131,
47951,
34319,
136,
33201,
47736,
44272,
30212,
37641,
32749,
33108,
47736,
41156,
379,
35,
3056,
35,
3168,
47736,
17995,
17010,
42375,
23847,
40958,
19816,
50560,
50685,
18724,
48172,
25980,
37103,
41156,
33108,
30,
35244,
48078,
19816,
50927,
22077,
136,
8979,
19079,
47736,
16274,
47464,
48172,
33259,
28127,
19816,
33738,
19729,
30,
47951,
34319,
33108,
29843,
37103,
33669,
19816,
49862,
45471,
30212,
47736,
22188,
379,
16274,
35856,
31082,
34389,
30,
48172,
44483,
39478,
50912,
41989,
46269,
45345,
47860,
22391,
42451,
136,
21173,
16274,
41818,
47736,
35268,
38131,
19973,
30,
23847,
379,
17050,
136,
50753,
16274,
37436,
47736,
40942,
136,
47736,
17995,
17010,
42376,
47736,
43578,
38131,
30,
23847,
136,
20375,
47736,
46282,
50228,
26408,
38756,
48078,
136,
8979,
22391,
25110,
18675,
16265,
50912,
47736,
48735,
30,
28104,
38131,
47736,
45960,
136,
19589,
47766,
48172,
31705,
19757,
19005,
50304,
33108,
26350,
47736,
37440,
48172,
29838,
30,
38654,
47736,
45464,
48172,
47736,
40942,
379,
16986,
136,
6191,
17010,
31672,
48876,
47467,
47725,
8979,
49728,
18675,
35689,
33108,
37366,
30,
41156,
2131,
17995,
17010,
19816,
16274,
379,
8979,
44664,
47725,
47736,
23723,
38131,
47848,
48876,
47467,
22033,
18675,
30,
31269,
43267,
30212,
37366,
41156,
136,
20375,
47736,
47407,
21172,
37103,
34319,
33108,
47736,
41156,
136,
21343,
25989,
37103,
30,
33669,
19816,
23950,
45471,
33108,
47736,
9136,
22188,
379,
29
] |
[
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,968 |
Reflection - Learning Launch
Challenge and Selection
My team was tasked to discover a problem/opportunity space in current accounts receivable (recovery management) solutions we offer for financial institutions and come up with ideas to build new products leveraging analytics and digital. The new products/solutions would deliver distinct value proposition compared to rest of the industry. This approach will eventually let our organization steal the market away from pricing competition driven by traditional players.
Building a digital product with a data science model takes significant capital expenditure and sizable resources and time of the organization. The technology stack keeps evolving which would require constant effort and resources to upgrade the product. It is pivotal to get the key requirements and functionalities that delivers the much needed and anticipated customer value
Specific challenges
1.Misalignment of our current assumptions and solutions build to address these problem spaces will lead to
- Product failure resulting in loss of money, time and resources - Missed opportunity of building up an alternate organizational capability - More important is our reputation in the market with broken promises/disappointed
customers
- Also possible let down of career’s of smart team
2. Collaboration and active participation of diverse stakeholders like domain smes, operations, analytics/digital product owners and sales team is critical to come up with effective solutions
3. While we have been in this service for a decade, it is possible that there are some problem statements which we are not aware of. The chances of confirmation bias is higher
4. Our current customers works with wide range of payers with different scale and market segments. One size may not fit all, we need to understand and identify a target set of customers/payors for which the digital solution works effectively and also quantify the magnitude of change management needed
To mitigate confirmation bias in identified problem statements and solutions and to identify the target customers, we chose to select Learning Launch tool from Design Thinking to test and validate our assumptions and solutions
The reference from Professor Andreas Hussein on Learning Launch process
The purpose of a learning launch is not to prove you're smart. The purpose of a learning launch is not to prove you've got a good idea. The purpose of a learning launch is to get the truth and then the truth either confirms or dis-confirms your assumptions.
We wanted to learn the true problem spaces and confirm some of our assumptions and solution ideas
• Learning Launch test key customer, execution and defensibility assumptions
• Most learning launches involve quickly engaging with customers and testing your key
customer assumptions
Here is the pictorial representation of the process:
Application
The testable hypothesis we had is
Improve recovery speed from current 90 days to 60 days with an intelligent workflow driven by data science and digitize payments
Key assumptions are
Value Customers:
• Payers who do not attend or positively respond for a phone call request in first 60 days will
eventually dispute and take us to arbitration phase
• 20-30% of payees chose to pay the recovery only after receiving a notice to act
arbitration(legal action)
• So, early detection of these payers and negotiation process leads to early settlement at
optimal cost
• Most payees still use check as primary mentor of payment
Execution
• So, early detection of a non responder or a direct disputes will help with fast track negotiation • Digitization of payment by EFT option will make it easy and faster by 50-7 days
Defensibility
• Customers will be keen to use this product if recovery time improves to 60-75 days
• Given the availability of historic data and adoption of analytics by various industries will
create comfort for customers to follow data science model vs trust on human intervention
Prioritized Key Assumptions
• Building a data science model with optimal result is key and takes considerable time and
investment. This is make or break factor of the solution
• Appetite for payees to use EFT options is another critical factor given the wide range of
payees in the country
Test
• My team identified three of our long standing customers. These customers deals with larger
range of payees.
• We engaged on a learning launch mode for a selected payees that represents 25-30% of
their accounts receivable business
• We had three teams working with these customers. We engaged on a 4 week analysis of
current recovery patterns with focus on the following assumptions/variables
• Tracked non responders for last 3 months period vs disputers
• Analyzed aging of payments for late payees with follow up call count and potential legal
notice
• Identified payees with transaction value and payment mode(check/eft)
Findings
Confirming Data
• The data and insights indicated there is a higher appetite for payee to adopt EFT and are
keen to look for this solution
• • There is a considerable lag time in initiating arbitration process on non responders
Non Confirming Data
We also realized non responders are the files where we actually don’t have valid payee name or contact details. This was little different from our assumption of non responders pay us only after disputes.
Launching Tool (Develop)
Basis our initial findings we prioritized
• Intelligent workflow with sorting and prioritization functionalities • Standing up infrastructure for EFT payments
Pivot
• We placed our solution of building data science model on a hold mode • Rather focused on validating the accuracy of payee information we have on record
Insight and Approach
What i learned from the experience is Collaboration among diverse set of teams is very important to focus on customer rather than weigh on our own ideas and capabilities. In our assignment, we were so focused to bring analytics into play, however it had less relevance to the problem statement we had pertaining to target customers. Design thinking helps us to focus on what customer needs and how to craft our solution that is better than other alternatives currently exists.
Our Learning launch assignment is highly appreciated by our customers for taking the time and opportunity to unravel their problem space rather than pushing our product and solutions. This has created opportunity to collaborate with customers and not just internal teams. This is a huge win for me and my team, helps with confidence and learn rather than fear of failing
In our assignment we did learn and launch with three players who are our long standing relationships. From the data patterns I have seen from our experience, there is a wider range of payees and one size does not fit all. For our next wave of learning launch I anticipate to see greater value in engaging with different set of players based on the region, size etc. This will help us uncover wider range of problem spaces
|
[
14714,
143,
10522,
10458,
29,
4800,
19816,
15538,
29,
11933,
47407,
50483,
47347,
48172,
26856,
18675,
40942,
537,
38397,
45595,
33108,
25372,
30,
18900,
42129,
30,
122,
42274,
35937,
125,
45471,
50560,
38935,
30212,
53933,
33838,
19816,
23735,
49616,
50912,
32749,
48172,
30,
22093,
37641,
41064,
35278,
19790,
19816,
26624,
379,
30,
16951,
37641,
41064,
537,
45471,
51125,
25980,
30,
27092,
49868,
41246,
23898,
48172,
43223,
38131,
47736,
33399,
379,
17019,
20129,
50840,
28817,
35256,
38645,
30,
38527,
46109,
47736,
36082,
20833,
30525,
40837,
23946,
27489,
22241,
48418,
40057,
379,
29,
4143,
18675,
26624,
41043,
50912,
18675,
25570,
44144,
36940,
47265,
44947,
22467,
29109,
19816,
30,
45088,
43177,
19816,
48078,
38131,
47736,
38527,
379,
16951,
47483,
45909,
34737,
28867,
50745,
30,
51125,
43043,
24430,
29358,
19816,
43177,
48172,
49636,
47736,
41043,
379,
9685,
34389,
39950,
48172,
30966,
47736,
34752,
30,
43051,
19816,
30623,
47725,
25991,
47736,
37235,
37534,
19816,
19937,
25413,
49868,
29,
16060,
22881,
29,
766,
38131,
38645,
25372,
20509,
19816,
45471,
22093,
48172,
19097,
47848,
40942,
30,
45602,
50840,
35109,
48172,
29,
143,
13766,
29452,
43271,
33108,
35685,
38131,
37028,
136,
48078,
19816,
43177,
143,
11666,
38397,
38131,
22098,
49616,
19757,
19634,
38530,
22452,
143,
11810,
33040,
34389,
38645,
43027,
33108,
47736,
36082,
50912,
22015,
41179,
537,
26764,
29,
25418,
29,
143,
2807,
40389,
35256,
27356,
38131,
22529,
53806,
38131,
45265,
47407,
29,
1125,
379,
5154,
19816,
19005,
39202,
38131,
27159,
45960,
35385,
27263,
45280,
136,
38366,
136,
30,
19790,
537,
26624,
41043,
38914,
19816,
43891,
47407,
34389,
25202,
48172,
23735,
49616,
50912,
29354,
45471,
29,
1411,
379,
18336,
50560,
31705,
21197,
33108,
47927,
44549,
30212,
18675,
25692,
136,
34434,
34389,
40389,
47725,
47819,
20234,
45494,
40942,
30,
46052,
50745,
50560,
20234,
37829,
20830,
38131,
379,
16951,
22899,
38131,
24731,
21383,
34389,
31935,
29,
1597,
379,
12716,
25372,
25418,
51057,
50912,
50808,
41850,
38131,
39361,
50912,
27206,
44033,
19816,
36082,
30,
44369,
379,
12588,
45089,
36236,
37829,
53954,
19547,
136,
50560,
37530,
48172,
49164,
19816,
32788,
18675,
47330,
44581,
38131,
30,
25418,
537,
39371,
30212,
50745,
47736,
26624,
45464,
51057,
29355,
19816,
19626,
41618,
47736,
30,
35840,
38131,
22903,
35937,
37534,
29,
17108,
36877,
24731,
21383,
33108,
32794,
40942,
46052,
19816,
45471,
19816,
48172,
32788,
47736,
30,
47330,
25418,
136,
50560,
23128,
48172,
44390,
10522,
10458,
48249,
30525,
6191,
17010,
48172,
47671,
19816,
30,
49846,
38645,
20509,
19816,
45471,
29,
16951,
42421,
30525,
13781,
2907,
8958,
38255,
10522,
10458,
40988,
29,
16951,
41525,
38131,
18675,
35152,
35047,
34389,
37829,
48172,
41339,
51273,
119,
45265,
379,
51372,
16951,
41525,
38131,
18675,
35152,
30,
35047,
34389,
37829,
48172,
41339,
51273,
121,
31124,
18675,
31108,
32732,
379,
51372,
16951,
41525,
38131,
18675,
35152,
35047,
34389,
48172,
30,
30966,
51372,
47736,
48763,
19816,
47797,
47736,
48763,
27909,
24734,
38457,
51372,
26736,
143,
24734,
51280,
20509,
379,
29,
18238,
50441,
48172,
35145,
47736,
48735,
40942,
45602,
19816,
24730,
45494,
38131,
38645,
20509,
19816,
45464,
30,
32749,
29,
53816,
10522,
10458,
47671,
34752,
25413,
136,
28980,
19816,
25846,
20509,
29,
53816,
11834,
35152,
35055,
34317,
41701,
28339,
50912,
25418,
19816,
47687,
51280,
34752,
29,
25413,
20509,
29,
8752,
34389,
47736,
39847,
42986,
38131,
47736,
40988,
2131,
29,
3032,
29,
16951,
47673,
32659,
50560,
31487,
34389,
29,
9275,
42274,
45715,
30525,
25372,
2075,
25612,
48172,
1848,
25612,
50912,
19757,
33914,
51090,
30,
27489,
22241,
25570,
44144,
19816,
26640,
39365,
29,
10131,
20509,
20234,
29,
17824,
5771,
2131,
29,
53816,
13188,
50783,
27214,
37829,
20598,
38457,
40363,
43194,
30212,
18675,
39771,
22335,
43034,
33108,
53949,
1848,
25612,
50840,
29,
28817,
27017,
19816,
47257,
49717,
48172,
20201,
39737,
29,
53816,
1203,
143,
1485,
111,
38131,
39359,
23128,
48172,
39348,
47736,
42274,
38300,
19330,
42136,
30,
18675,
37855,
48172,
18989,
29,
20202,
18993,
125,
29,
53816,
15931,
136,
27684,
26326,
38131,
47848,
39361,
19816,
37575,
40988,
35118,
48172,
27684,
44591,
20542,
29,
38423,
24883,
29,
53816,
11834,
39359,
46185,
49728,
23007,
20375,
40853,
36446,
38131,
39364,
29,
7237,
29,
53816,
15931,
136,
27684,
26326,
38131,
18675,
37759,
43198,
38457,
18675,
26711,
27020,
50840,
31843,
50912,
29558,
48391,
37575,
30,
53816,
6324,
38131,
39364,
22241,
6653,
38441,
50840,
35884,
34434,
27719,
19816,
29564,
22241,
1750,
143,
1911,
25612,
29,
6074,
29,
53816,
5771,
50840,
21124,
34728,
48172,
49728,
47927,
41043,
32816,
42274,
48078,
33092,
48172,
1848,
143,
1952,
25612,
29,
53816,
8246,
47736,
20773,
38131,
32009,
25570,
19816,
19184,
38131,
19790,
22241,
49912,
33398,
50840,
29,
25110,
23748,
30212,
25418,
48172,
30156,
25570,
44144,
36940,
50360,
48751,
38255,
32535,
34128,
29,
13719,
10131,
3239,
29,
53816,
4143,
18675,
25570,
44144,
36940,
50912,
38423,
43267,
34389,
34752,
19816,
47265,
24387,
48078,
19816,
29,
34279,
379,
17019,
34389,
30,
35884,
38457,
21899,
29425,
38131,
47736,
45464,
29,
53816,
3019,
30212,
39359,
48172,
49728,
6653,
38447,
34389,
19905,
25202,
29425,
31016,
47736,
50808,
41850,
38131,
29,
39359,
33108,
47736,
24967,
29,
16917,
29,
53816,
11933,
47407,
32794,
47983,
38131,
38645,
35635,
46002,
25418,
379,
16992,
25418,
25648,
50912,
35007,
29,
41850,
38131,
39359,
379,
29,
53816,
18238,
28332,
38255,
18675,
35152,
35047,
36938,
30212,
18675,
44393,
39359,
47725,
42998,
1323,
143,
1485,
111,
38131,
29,
47756,
18900,
42129,
22188,
29,
53816,
18238,
31487,
47983,
47422,
51043,
50912,
47848,
25418,
379,
18238,
28332,
38255,
18675,
1597,
50624,
19781,
38131,
29,
25372,
42274,
39327,
50912,
30126,
38255,
47736,
30162,
20509,
537,
49896,
29,
53816,
17204,
37759,
43199,
30212,
35015,
1411,
37069,
39558,
50360,
27019,
29,
53816,
2887,
19397,
38131,
39365,
30212,
35021,
39359,
50912,
30156,
49616,
22335,
24941,
19816,
40442,
35197,
29,
37855,
29,
53816,
9189,
39359,
50912,
48468,
49868,
19816,
39364,
36939,
537,
27881,
125,
29,
7673,
29,
5522,
5989,
29,
53816,
16951,
25570,
19816,
33743,
33334,
47819,
34389,
18675,
31935,
20044,
30212,
39358,
48172,
19178,
6653,
19816,
20234,
29,
34728,
48172,
35651,
30212,
47927,
45464,
29,
53816,
53816,
16981,
34389,
18675,
24387,
34949,
48078,
33108,
33607,
20201,
40988,
38255,
37759,
43199,
29,
12280,
5522,
5989,
29,
18238,
19626,
42017,
37759,
43199,
20234,
47736,
53917,
50735,
50560,
19038,
27214,
37974,
31705,
49845,
39358,
37414,
38457,
30,
24514,
26317,
379,
17019,
50483,
35513,
27206,
30525,
38645,
20507,
38131,
37759,
43199,
39348,
49717,
38300,
30,
19330,
27020,
379,
29,
10466,
17149,
122,
6233,
125,
29,
3650,
38645,
33598,
53938,
50560,
40893,
29,
53816,
9520,
51090,
50912,
45548,
19816,
40891,
30623,
53816,
16151,
49616,
33535,
30212,
6653,
39365,
29,
13412,
29,
53816,
18238,
39967,
38645,
45464,
38131,
22098,
25570,
44144,
36940,
38255,
18675,
32047,
36938,
53816,
14269,
30129,
38255,
49850,
47736,
18919,
38131,
39358,
33508,
50560,
31705,
38255,
42253,
29,
9448,
19816,
3056,
29,
18305,
32675,
35147,
30525,
47736,
29125,
34389,
5154,
19729,
27159,
44581,
38131,
47422,
34389,
50038,
30,
33040,
48172,
30126,
38255,
25413,
41893,
47714,
50644,
38255,
38645,
38910,
32749,
19816,
22451,
379,
9285,
38645,
30,
20467,
136,
50560,
50685,
45345,
30129,
48172,
21979,
19790,
34159,
40045,
136,
32236,
34434,
31487,
35244,
42718,
48172,
30,
47736,
40942,
46051,
50560,
31487,
39686,
48172,
47330,
25418,
379,
6191,
47899,
31857,
49717,
48172,
30,
30126,
38255,
50709,
25413,
37546,
19816,
32234,
48172,
25057,
38645,
45464,
47725,
34389,
21361,
47714,
38622,
30,
19642,
25373,
29043,
379,
29,
12716,
10522,
35047,
20467,
34389,
31946,
20109,
22241,
38645,
25418,
30212,
47266,
47736,
48078,
19816,
30,
38397,
48172,
49482,
47756,
40942,
45595,
41893,
47714,
41551,
38645,
41043,
19816,
45471,
379,
17019,
30,
31672,
25112,
38397,
48172,
23606,
50912,
25418,
19816,
37829,
34686,
34049,
47422,
379,
17019,
34389,
18675,
30,
32530,
50851,
30212,
36247,
19816,
37366,
47407,
136,
31857,
50912,
24724,
19816,
35145,
41893,
47714,
29621,
38131,
29450,
29,
9285,
38645,
20467,
50560,
26531,
35145,
19816,
35047,
50912,
47983,
40057,
50783,
20234,
38645,
35635,
46002,
30,
42683,
379,
7913,
47736,
25570,
39327,
8979,
31705,
44357,
30525,
38645,
29125,
136,
47819,
34389,
18675,
50816,
41850,
38131,
30,
39359,
19816,
38275,
45089,
27243,
37829,
53954,
19547,
379,
7788,
38645,
37667,
50539,
38131,
35152,
35047,
8979,
19936,
48172,
44335,
30,
31272,
49868,
33108,
28339,
50912,
27206,
44581,
38131,
40057,
21077,
38255,
47736,
42547,
136,
45089,
28719,
379,
17019,
50840,
30,
31843,
49717,
49078,
50816,
41850,
38131,
40942,
45602,
29
] |
[
true,
true,
true,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,969 |
Learning Launch Challenge Botswana government has tasked the Ministry of Local Government and Rural Development to provide basic amenities such as portable water, clean sanitation and housing to the rural area dwellers. As a Woks’ Superintendent in the local municipality, the housing initiative falls directly under my supervision. At its core, the municipality endeavors to provide habitable housing units to the less-privileged members of the community at a cost not exceeding sixty thousand Pula (P60, 000.00). Our challenge as Housing Department is to cope with high numbers of applicants that are eligible for the housing scheme; something that we have not been able to overcome, resulting in backlog. One of the major reasons that hinder our efficiency is the sourcing of building materials since most candidates reside in very remote areas where there are no local suppliers. Now, my team that comprised of eight members from diverse professional background, including both civil and mechanical engineering, quantity survey, material science, finance and accounting and social work; was assigned to find ways by which project delivery time could be maintained at the set ministerial operation standards of six months delivery period at most. No external support regarding human resource has been sourced; we were all employees of the ministry. The project was expected to run for twelve months in order to cater for both research and prototyping. The team focused on discovering what team members and recipients of the project considered to be the challenge in that lead to untimely execution of our mandate. Selection Learning launch is a design thinking tool that is applied through a cautious approach in which the solution is introduced gradually while being considerate of the feedback from external stakeholders who are involved from inception to delivery. Initially the team comes up with a hypothesis and test its relevance through stakeholder involvement in order to ascertain that there is no confirmation biasness. It deals with rapid experimentation aimed at finding the practicability of the solution proffered. When the idea has been confirmed as the one meeting the needs of the recipients, it is rolled out gradually, mitigating whatever challenges identified so that the solution is ultimately perfected with time. My team found it relevant for the challenge because of its ability to allow necessary interactions and consultations between recipients and the team. Also it has a cost-saving ability since the project is rolled-out in batches and feedback is analyzed and mistakes rectified on time in order to improve the product before its final rollout. Also the approach was selected on the basis that it saves money, time and human resource that would have been put to use to produce a whole lot of wrong product. Application Initially the team came together and brainstormed to establish factors that led to our challenge, and several factors were raised. However, at the end the identified factors were evaluated to pick the most stringent one, and the team collectively hypothesized that scarcity of building materials led to the delay in service delivery. From there, the eight-member team was divided into sub-teams to engage different stakeholders such as potential recipients, builders and suppliers to establish their opinion regarding late delivery of projects and what may have led to that. Each team was mandated to engage at least three but not more than five interviewees so that the quality and quantity of data could be easily validated. Furthermore, engaging other stakeholders other than the investigators guarded against confirmation biasness whereby the team was likely to only look for data that would ultimately confirm their opinion. Ultimately, the data gathered from various stakeholders confirmed our hypothesis. Subsequent to that,
multi-functional teams were and assembled and focused on strategizing execution of tasks assigned in an effort to ensure timely service delivery. It was expected that at the end of the project, the team produce a detailed document outlining how our new techniques were going to lessen delivery time so that customers get houses on time, therefore eliminating backlog. Since the main factor that led to untimely service delivery was identified as having to do with scarcity of materials, civil engineers, quantity surveyors and material scientists were tasked to look at the possibility of coming up with substitute materials and construction techniques that would not compromise quality of the final product, yet remain within budget while reducing delivery time. Tasks and priorities were clarified to members. Solutions were generated and evaluated before the team settled for the best solution that solved the need of both the team and the recipients, while being better than the conventional ideas. The team came up with a design that uses pre-casted slabs made from locally available raw material instead of bricks and mortar. The new composite material was tested against harsh weather conditions that characterize the area, and proved to be as strong as the conventional brick and mortar. Finally, the proposed solution was taken and explained to stakeholders during the design phase so that their input, if any, may be incorporated into the final solution. This was all done within a set timeframe of four weeks, after which the solution was endorsed by the Chief Civil Engineer. Completion of the structure took between four and five weeks as compared to the initial period of six to twelve months that was as a result of scarcity of material. To kick-start the project, six houses were built in different localities and were handed to recipients who were asked to give feedback on the quality and general well-being of the structure. All the recipients unreservedly applauded the initiative, albeit minor concern to the effect that window sizes be increased to allow more light to enter the house; and this was done. After a thorough evaluation of the findings, the minister gave the project a thumbs-up and currently forty-eight families have been assisted through the project. Now backlog is a thing of the past as it generally takes between three and six months for someone to receive their house, unlike previously when people had to wait sometimes for as long as two to three years. Insight Through the learning launch tool, our team hypothesized and designed launches to test our assumptions that untimely service delivery was as a result of scarcity of materials. The team thought that results from this research would assist in finding an everlasting solution to the problem of delay in execution of our key mandate, hence resuscitate public trust and rebrand the department. Furthermore, it was anticipated that all stakeholders would embrace the new technology; and that happened. Our initial results were not as best as we had thought as slight improvements were initiated by the recipients. Team members were tolerant enough to take constructive criticism and improve the project. I want to opine that the project was grossly accepted on the basis that recipients were made to feel like critical stakeholders, unlike if the project was just “pushed” onto them. It is the intention of the team to continue monitoring the project with the view to continue learning on how to improve the design in future. More learning launches are to be rolled out to other municipalities before a full national rollout is instigated. Moving forward, our team will review this insight and incorporate it into future launch designs. The future learning launches are expected to reflect insight gained and progress made after the preliminary launch. As a team leader I learnt that team members should be made to feel free to air their views, and NO idea is useless. Also I discovered that despite intensive consultation of stakeholders, designs are highly vulnerable to alterations once they get to realization phase. This was evidenced by the way the team had to alter the window sizes to meet customer taste after construction of houses. Furthermore, I realized
that the more users/recipients are involved, the more they become part of the project; hence minimizing/eliminating possibilities of the project being rejected at a later stage. Approach In future, I would like to involve local and tribal leadership (chiefs and area councilors) since these are the people who work closely with the community. The team encountered some problems when arriving in certain settlements because community members shunned the meetings thinking that the team is from the ministry of lands that previously clashed with them over land issues. It was only after soliciting the support of the village chief and councilor that villages attended our meetings. Also, the use of graphic illustrations and modelling may be very handy during preliminary engagement with stakeholders. Lastly, media, more especially radio should be utilized to assist with dissemination of information so that people are aware of changes taking place in their area. This is another important stakeholder that we overlooked. The team will need annual retreat to introspect with the view to improve service delivery.
THE END
|
[
10522,
10458,
38,
4800,
39,
3996,
31136,
31672,
47347,
47736,
11641,
38131,
10731,
8335,
19816,
14903,
6239,
48172,
41347,
30,
21086,
19712,
46716,
20375,
40311,
50523,
136,
23308,
43945,
19816,
32231,
48172,
47736,
43801,
20237,
27606,
379,
3168,
18675,
18413,
53800,
30,
16447,
33108,
47736,
35561,
37314,
136,
47736,
32231,
33609,
29486,
26724,
49091,
37366,
46856,
379,
3248,
34470,
30,
24804,
136,
47736,
37314,
28273,
48172,
41347,
31470,
32231,
49361,
48172,
47736,
35244,
143,
40913,
36387,
38131,
47736,
30,
23863,
20542,
18675,
24883,
37829,
28912,
45087,
47967,
13902,
122,
12788,
136,
633,
125,
379,
12716,
22869,
20375,
8908,
30,
6151,
34389,
48172,
24779,
50912,
31933,
37937,
38131,
20064,
47725,
20234,
27995,
30212,
47736,
32231,
44117,
2136,
30,
45506,
47725,
50560,
31705,
37829,
21197,
18724,
48172,
38772,
136,
43271,
33108,
20914,
379,
12588,
38131,
47736,
35876,
42068,
47725,
30,
31969,
38645,
27865,
34389,
47736,
45575,
38131,
22098,
36181,
45019,
37135,
22411,
43118,
33108,
50038,
42822,
30,
20239,
50735,
47819,
20234,
37724,
35561,
46875,
379,
12338,
136,
37366,
47407,
47725,
24064,
38131,
27901,
36387,
30525,
27159,
30,
41076,
20906,
136,
33201,
21781,
23235,
19816,
36291,
28349,
136,
41625,
46955,
136,
36171,
30,
44144,
136,
29827,
19816,
18899,
19816,
45366,
51013,
2136,
50483,
20463,
48172,
29838,
50554,
22241,
50745,
41145,
25992,
48078,
30,
24914,
21124,
35865,
20542,
47736,
44581,
36746,
38360,
45999,
38131,
45084,
37069,
25992,
39558,
20542,
37135,
379,
12265,
30,
29271,
46883,
42535,
32535,
43174,
31672,
21197,
45572,
2136,
50560,
50685,
19547,
28161,
38131,
47736,
36749,
379,
16951,
30,
41145,
50483,
29087,
48172,
43788,
30212,
48861,
37069,
33108,
38484,
48172,
22693,
30212,
21781,
43078,
19816,
41327,
379,
16951,
30,
47407,
30129,
38255,
26860,
50709,
47407,
36387,
19816,
42165,
38131,
47736,
41145,
24394,
48172,
21124,
47736,
30,
22869,
33108,
47725,
35109,
48172,
49573,
28980,
38131,
38645,
35953,
379,
37,
15538,
38,
10522,
35047,
34389,
18675,
26238,
47899,
48249,
47725,
34389,
20076,
48005,
18675,
22731,
20129,
33108,
50745,
47736,
45464,
30,
34389,
34191,
31165,
50753,
21246,
24390,
38131,
47736,
29654,
30525,
29271,
45960,
50783,
20234,
30,
34319,
30525,
33167,
48172,
25992,
379,
9410,
47736,
47407,
23743,
49616,
50912,
18675,
32659,
19816,
47671,
34470,
42718,
30,
48005,
45957,
34320,
33108,
38484,
48172,
20382,
47725,
47819,
34389,
37724,
24257,
21387,
379,
9685,
25648,
50912,
30,
41871,
29142,
19452,
20542,
29843,
47736,
40510,
38131,
47736,
45464,
41087,
379,
18325,
47736,
32732,
31672,
30,
21197,
24260,
20375,
47736,
38275,
36357,
47736,
37546,
38131,
47736,
42165,
136,
34434,
34389,
43656,
38654,
31165,
136,
36881,
30,
50712,
22881,
32783,
45345,
47725,
47736,
45464,
34389,
48941,
39523,
50912,
48078,
379,
11933,
47407,
30367,
34434,
30,
42720,
30212,
47736,
22869,
21173,
38131,
34470,
18721,
48172,
19583,
37518,
33955,
19816,
24483,
21370,
30,
42165,
19816,
47736,
47407,
379,
2807,
34434,
31672,
18675,
24883,
143,
44008,
18721,
45019,
47736,
41145,
34389,
43656,
143,
38654,
33108,
21099,
19816,
30,
29654,
34389,
19794,
19816,
36862,
42298,
38255,
48078,
33108,
38484,
48172,
33082,
47736,
41043,
21207,
34470,
29810,
43661,
379,
30,
2807,
47736,
20129,
50483,
44393,
38255,
47736,
21093,
47725,
34434,
44006,
37028,
136,
48078,
19816,
32535,
43174,
47725,
51125,
30,
31705,
21197,
41554,
48172,
49728,
48172,
41036,
18675,
50786,
35689,
38131,
51175,
41043,
379,
35,
3032,
39,
9410,
47736,
47407,
22364,
48191,
19816,
21856,
48172,
28691,
29430,
47725,
35183,
48172,
38645,
22869,
136,
19816,
30,
44609,
29430,
50685,
41816,
379,
8912,
136,
20542,
47736,
28263,
47736,
32783,
29430,
50685,
28783,
48172,
39832,
47736,
37135,
30,
46427,
38275,
136,
19816,
47736,
47407,
23657,
32666,
47725,
44062,
38131,
22098,
36181,
35183,
48172,
47736,
25927,
30,
33108,
44549,
25992,
379,
7913,
47819,
136,
47736,
27901,
143,
36384,
47407,
50483,
27180,
34159,
46537,
143,
47422,
48172,
28330,
26571,
30,
45960,
46716,
20375,
40442,
42165,
136,
22096,
19816,
46875,
48172,
28691,
47756,
38378,
42535,
35021,
30,
25992,
38131,
41156,
19816,
50709,
36236,
31705,
35183,
48172,
47725,
379,
6748,
47407,
50483,
35954,
48172,
28330,
20542,
35166,
47983,
22214,
30,
37829,
37103,
47714,
29924,
34136,
45345,
47725,
47736,
41606,
19816,
41625,
38131,
25570,
24914,
21124,
27711,
49848,
379,
30,
7960,
136,
28339,
38622,
45960,
38622,
47714,
47736,
34276,
31396,
19352,
24257,
30,
21387,
50738,
47736,
47407,
50483,
35393,
48172,
38300,
35651,
30212,
25570,
47725,
51125,
48941,
24255,
47756,
38378,
379,
30,
17527,
136,
47736,
25570,
30826,
30525,
49912,
45960,
24260,
38645,
32659,
379,
16367,
48172,
47725,
136,
29,
37254,
143,
30621,
47422,
50685,
19816,
20427,
19816,
30129,
38255,
46352,
28980,
38131,
47352,
20463,
33108,
19757,
30,
27875,
48172,
28432,
48099,
44549,
25992,
379,
9685,
50483,
29087,
47725,
20542,
47736,
28263,
38131,
47736,
41145,
136,
47736,
47407,
41036,
30,
18675,
26313,
27230,
38696,
32234,
38645,
37641,
47467,
50685,
31096,
48172,
35245,
25992,
48078,
45345,
47725,
30,
25418,
30966,
32227,
38255,
48078,
136,
47827,
28000,
20914,
379,
39,
15828,
47736,
35856,
29425,
47725,
35183,
48172,
49573,
44549,
25992,
50483,
32783,
20375,
31712,
48172,
27214,
50912,
44062,
38131,
30,
36181,
136,
23235,
28351,
136,
41625,
46961,
19816,
36171,
44149,
50685,
47347,
48172,
35651,
20542,
47736,
40385,
30,
38131,
23759,
49616,
50912,
46648,
36181,
19816,
24466,
47467,
47725,
51125,
37829,
24067,
41606,
30,
38131,
47736,
29810,
41043,
136,
51259,
42769,
50927,
22077,
50753,
42377,
25992,
48078,
379,
30,
16801,
19816,
40885,
50685,
30,
23264,
48172,
36387,
379,
15978,
50685,
30885,
19816,
28783,
21207,
47736,
47407,
44590,
30212,
47736,
21345,
30,
45464,
47725,
45481,
47736,
37530,
38131,
21781,
47736,
47407,
19816,
47736,
42165,
136,
50753,
21246,
21361,
47714,
47736,
30,
24665,
32749,
379,
16951,
47407,
22364,
49616,
50912,
18675,
26238,
47725,
49760,
40549,
143,
22634,
45176,
35814,
30525,
35571,
20774,
30,
41920,
36171,
33812,
38131,
21945,
19816,
37122,
379,
16951,
37641,
24033,
36171,
50483,
47676,
19352,
31664,
50584,
30,
24198,
47725,
22948,
47736,
20237,
136,
19816,
41340,
48172,
21124,
20375,
46444,
20375,
47736,
24665,
21943,
19816,
37122,
379,
30,
7659,
136,
47736,
41241,
45464,
50483,
47260,
19816,
29175,
48172,
45960,
27594,
47736,
26238,
39737,
45345,
47725,
30,
47756,
33692,
136,
32816,
19973,
136,
36236,
21124,
33249,
34159,
47736,
29810,
45464,
379,
17019,
50483,
19547,
27290,
50927,
18675,
44581,
48089,
38131,
30,
30381,
50639,
136,
19330,
50745,
47736,
45464,
50483,
28290,
22241,
47736,
4922,
5021,
7005,
379,
37,
5302,
38131,
47736,
46458,
48246,
21370,
30381,
19816,
29924,
50639,
20375,
23898,
48172,
47736,
33598,
39558,
38131,
45084,
48172,
30,
48861,
37069,
47725,
50483,
20375,
18675,
43267,
38131,
44062,
38131,
36171,
379,
17108,
34772,
143,
46021,
47736,
41145,
136,
45084,
32227,
50685,
22104,
30,
33108,
26571,
35565,
19816,
50685,
31545,
48172,
42165,
50783,
50685,
20396,
48172,
31012,
29654,
38255,
47736,
41606,
19816,
30,
30873,
50667,
143,
21246,
38131,
47736,
46458,
379,
2775,
47736,
42165,
49500,
20050,
47736,
33609,
136,
19496,
36751,
30,
24140,
48172,
47736,
27845,
47725,
50859,
45092,
21124,
33261,
48172,
19583,
37103,
35363,
48172,
28443,
47736,
32219,
2136,
19816,
47927,
50483,
30,
27290,
379,
2636,
18675,
47947,
28786,
38131,
47736,
29844,
136,
47736,
36745,
30838,
47736,
41145,
18675,
48024,
143,
49616,
19816,
25373,
30,
30346,
143,
27901,
29503,
31705,
21197,
20481,
48005,
47736,
41145,
379,
12338,
20914,
34389,
18675,
47885,
38131,
47736,
39266,
20375,
34434,
30,
30882,
47265,
21370,
47983,
19816,
45084,
37069,
30212,
45501,
48172,
42131,
47756,
32219,
136,
49399,
40817,
50730,
30,
39478,
31487,
48172,
50391,
45510,
30212,
20375,
35635,
20375,
48876,
48172,
47983,
51247,
379,
39,
9448,
38,
17040,
47736,
35152,
35047,
48249,
136,
38645,
47407,
32666,
19816,
26249,
35055,
48172,
47671,
38645,
20509,
30,
47725,
49573,
44549,
25992,
50483,
20375,
18675,
43267,
38131,
44062,
38131,
36181,
379,
16951,
47407,
47956,
47725,
43272,
30525,
30,
47927,
43078,
51125,
20476,
33108,
29843,
19757,
28825,
45464,
48172,
47736,
40942,
38131,
25927,
33108,
28980,
38131,
38645,
30,
34752,
35953,
136,
31866,
43284,
41437,
48751,
19816,
42104,
47736,
26114,
379,
7960,
136,
34434,
50483,
19937,
30,
47725,
19547,
45960,
51125,
28063,
47736,
37641,
47483,
2136,
19816,
47725,
31603,
379,
12716,
33598,
43272,
50685,
37829,
30,
20375,
21345,
20375,
50560,
31487,
47956,
20375,
45212,
33088,
50685,
33605,
22241,
47736,
42165,
379,
16819,
36387,
50685,
30,
48216,
28398,
48172,
47257,
24468,
25207,
19816,
33082,
47736,
41145,
379,
8979,
50440,
48172,
38373,
47725,
47736,
41145,
30,
50483,
31344,
18837,
38255,
47736,
21093,
47725,
42165,
50685,
35814,
48172,
29662,
35385,
25202,
45960,
136,
49399,
32816,
47736,
30,
41145,
50483,
34686,
53810,
41547,
53811,
38316,
47766,
379,
30,
9685,
34389,
47736,
33938,
38131,
47736,
47407,
48172,
24588,
37034,
47736,
41145,
30,
50912,
47736,
50111,
48172,
24588,
35152,
38255,
32234,
48172,
33082,
47736,
26238,
33108,
30702,
379,
11810,
35152,
35055,
20234,
48172,
30,
21124,
43656,
38654,
48172,
38622,
37313,
21207,
18675,
30600,
37458,
43661,
34389,
33815,
379,
11867,
30349,
136,
38645,
47407,
30,
50840,
43413,
47927,
33738,
19816,
33248,
34434,
34159,
30702,
35047,
26257,
379,
16951,
30702,
35152,
35055,
20234,
30,
29087,
48172,
42451,
33738,
30733,
19816,
41129,
35814,
19330,
47736,
40666,
35047,
379,
37,
3168,
18675,
47407,
35111,
8979,
35160,
47725,
47407,
36387,
44820,
21124,
35814,
48172,
29662,
30446,
48172,
19456,
47756,
50122,
136,
19816,
12012,
32732,
30,
34389,
49740,
379,
2807,
8979,
26858,
47725,
26286,
33932,
24482,
38131,
45960,
136,
26257,
20234,
31946,
30,
50365,
48172,
19631,
38267,
47860,
30966,
48172,
42014,
39737,
379,
17019,
50483,
28846,
22241,
47736,
50549,
47736,
47407,
31487,
30,
48172,
19629,
47736,
50859,
45092,
48172,
36355,
25413,
47354,
19330,
24466,
38131,
32227,
379,
7960,
136,
8979,
42017,
29,
47725,
47736,
37103,
49750,
537,
42165,
20234,
34319,
136,
47736,
37103,
47860,
21174,
39173,
38131,
47736,
41145,
2136,
31866,
30,
36741,
537,
28000,
40384,
38131,
47736,
41145,
21246,
42654,
20542,
18675,
35025,
45924,
379,
35,
3056,
30,
9285,
30702,
136,
8979,
51125,
35385,
48172,
34317,
35561,
19816,
48645,
35116,
122,
23061,
19816,
20237,
24927,
125,
45019,
47848,
20234,
47736,
30,
39478,
50783,
51013,
23423,
50912,
47736,
23863,
379,
16951,
47407,
28246,
45494,
40958,
50730,
20319,
33108,
30,
22824,
44592,
21173,
23863,
36387,
44871,
47736,
36361,
47899,
47725,
47736,
47407,
34389,
30525,
30,
47736,
36749,
38131,
34982,
47725,
40817,
23271,
50912,
47766,
38756,
34969,
34424,
379,
9685,
50483,
38300,
19330,
45433,
47736,
30,
46883,
38131,
47736,
50134,
23060,
19816,
24926,
47725,
50137,
20602,
38645,
36361,
379,
2807,
136,
47736,
49728,
38131,
31218,
30,
32864,
19816,
36950,
36236,
21124,
50038,
31584,
27594,
40666,
28334,
50912,
45960,
379,
10435,
136,
30,
36306,
136,
37103,
28668,
41777,
44820,
21124,
49794,
48172,
20476,
50912,
27058,
38131,
33508,
45345,
47725,
39478,
30,
20234,
20830,
38131,
22915,
47266,
39964,
33108,
47756,
20237,
379,
17019,
34389,
19905,
33040,
45957,
47725,
50560,
38827,
379,
30,
16951,
47407,
50840,
37530,
19894,
43331,
48172,
34198,
50912,
47736,
50111,
48172,
33082,
44549,
25992,
379,
29,
16634,
6679,
29
] |
[
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
false,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,970 |
Example Reflection – Learning
Launch
Challenge I am a member of my organization which is basically a community named as ELS. This community scope includes the various departments in terms of events and engagements, new initiatives and activities, social media and public relations, sponsorships and collaborations, digital and creative services, CSR initiatives, membership drive which is composed of 15 members with whom we work closely. The community was started before some couple of months. The solemnly challenge for the community is to gather crowd and happenings and create awareness within the people from different industries to take the leverage out from this platform and Linkedin. Basically our challenge is to improve the workflow (activities and projects) within the community in order to increase awareness and followers in the online channel and to do various successful events and workshops. Selection Our team has already gone through several design thinking activities/tools. So, we are ready to try the learning launch tool. Broadly speaking, the learning launch is an experiment meant to quickly test an idea and prototype with respective consequences. Application For our first learning launch, In lieu of marketing we focused on creating good contents, organizing successful webinars with renowned people, reaching and surveyed every maximum people insights, catapulted many events and activities. In particular, we wanted to see if we could structure our tasks, projects, and processes to adapt the methods of change and about news things we can bring to be in limelight and be more agile. This tested our assumption that the structure of management, deadlines and engagement were the main causes of our workflow challenge. Our team went through proper plannings with multiple online meetings with our members with some good mentors and a good two way interactions. Next, we went through our planned and activities to structure our tasks and processes in a more candid way. These whole sessions occurred within two-weeks timeframe. We expected to produce a plans and activity with a clear description of our new processes/workflow to keep everything occupied and engaged. For our second learning launch, we focused on spreading awareness about our tasks and priorities. This tested our assumption that our prioritization of tasks and deadline was the main challenge to tackle it in a more effective way. Our team completed long meetings which were happened once in a week within four-week timeframe. The meetings included questions about our new, proposed process, understanding the process and the prioritization of tasks, and feelings about the change with requisite deadlines. Insight By applying the learning launch tool, our team identified our assumptions and designed launches to test these assumptions. Additionally we thought through our prepared results with our approached flowcharts expecting to find that a more realistic approach would improve our workflow, and that both our team would be fairly open to the new prioritization of tasks and process. Our actual results were slightly different from what we anticipated: while our team was open to the prioritization of tasks and process, the members from events and engagements, new initiatives and activities, social media and public relations gave their perspective concerns. Moving forward, our team will review this insight and incorporate it into future launch designs.
Approach Given that our team has already gone through several design thinking activities/tools and are at this stage in the timeline, the learning launch is the appropriate tool. As previously mentioned, our team needs to review the insight gained from the respective launches with many approached flowcharts and incorporate this insight into future launch designs. Future launch designs should reflect engagements, progress made, and come closer to a compelling solution ready for full rollout.
|
[
7215,
14406,
53794,
10522,
29,
10458,
29,
4800,
35,
8979,
19661,
18675,
36384,
38131,
37366,
38527,
50745,
34389,
21088,
18675,
23863,
37415,
20375,
6664,
379,
30,
17019,
23863,
44165,
33199,
47736,
49912,
26117,
33108,
47646,
38131,
28809,
19816,
28336,
136,
30,
37641,
33610,
19816,
19014,
136,
45366,
36306,
19816,
41437,
42681,
136,
45810,
19816,
23611,
136,
30,
26624,
19816,
25122,
44560,
136,
4453,
33610,
136,
36390,
27487,
50745,
34389,
24029,
38131,
935,
30,
36387,
50912,
50797,
50560,
51013,
23423,
379,
16951,
23863,
50483,
46025,
21207,
45494,
24973,
38131,
30,
37069,
379,
16951,
45428,
22869,
30212,
47736,
23863,
34389,
48172,
30825,
25239,
19816,
31605,
19816,
30,
25110,
20831,
50927,
47736,
39478,
30525,
26571,
33398,
48172,
47257,
47736,
35275,
38654,
30525,
47927,
30,
40035,
19816,
10674,
379,
3645,
38645,
22869,
34389,
48172,
33082,
47736,
51035,
122,
19014,
19816,
30,
41156,
125,
50927,
47736,
23863,
33108,
38484,
48172,
33259,
20831,
19816,
30160,
33108,
47736,
38299,
30,
22920,
19816,
48172,
27214,
49912,
46699,
28809,
19816,
51068,
379,
38,
15538,
35,
12716,
47407,
31672,
19623,
31104,
48005,
44609,
26238,
47899,
19014,
537,
48264,
379,
15931,
136,
50560,
20234,
41981,
30,
48172,
48769,
47736,
35152,
35047,
48249,
379,
4096,
45639,
136,
47736,
35152,
35047,
34389,
19757,
29138,
36270,
30,
48172,
41701,
47671,
19757,
32732,
19816,
41316,
50912,
43187,
24373,
379,
35,
3032,
35,
7788,
38645,
29894,
35152,
35047,
136,
9285,
35329,
38131,
36093,
50560,
30129,
38255,
25117,
31108,
24555,
136,
30,
38541,
46699,
50602,
50912,
42864,
39478,
136,
41939,
19816,
46956,
28827,
36235,
30,
39478,
33743,
136,
22661,
36019,
28809,
19816,
19014,
379,
9285,
39213,
136,
50560,
50441,
48172,
44335,
32816,
50560,
30,
24914,
46458,
38645,
47352,
136,
41156,
136,
19816,
40997,
48172,
19059,
47736,
36542,
38131,
22903,
19816,
18744,
30,
37655,
47886,
50560,
22391,
21979,
48172,
21124,
33108,
35411,
19816,
21124,
37103,
19393,
379,
17019,
47676,
38645,
20507,
47725,
30,
47736,
46458,
38131,
35937,
136,
25635,
19816,
28334,
50685,
47736,
35856,
22723,
38131,
38645,
30,
51035,
22869,
379,
12716,
47407,
50683,
48005,
41223,
40008,
50912,
37281,
38299,
36361,
50912,
30,
38645,
36387,
50912,
45494,
31108,
36450,
19816,
18675,
31108,
48876,
50549,
33955,
379,
12225,
136,
50560,
50683,
48005,
30,
38645,
40002,
19816,
19014,
48172,
46458,
38645,
47352,
19816,
40997,
33108,
18675,
37103,
22408,
50549,
379,
16992,
30,
50786,
44579,
38098,
50927,
48876,
143,
50639,
48089,
379,
18238,
29087,
48172,
41036,
18675,
40010,
30,
19816,
30,
19018,
50912,
18675,
23321,
26215,
38131,
38645,
37641,
40997,
537,
51035,
48172,
34732,
28836,
38090,
19816,
30,
28332,
379,
35,
7788,
38645,
44298,
35152,
35047,
136,
50560,
30129,
38255,
45844,
20831,
18744,
38645,
47352,
19816,
30,
40885,
379,
17019,
47676,
38645,
20507,
47725,
38645,
40891,
38131,
47352,
19816,
25633,
50483,
47736,
35856,
30,
22869,
48172,
47221,
34434,
33108,
18675,
37103,
27850,
50549,
379,
12716,
47407,
23986,
35635,
36361,
50745,
50685,
30,
31603,
38267,
33108,
18675,
50624,
50927,
30381,
143,
50624,
48089,
379,
16951,
36361,
33198,
41678,
18744,
30,
38645,
37641,
136,
41241,
40988,
136,
49169,
47736,
40988,
19816,
47736,
40891,
38131,
47352,
136,
19816,
30,
29664,
18744,
47736,
22903,
50912,
43057,
25635,
379,
35,
9448,
35,
4197,
20085,
47736,
35152,
35047,
48249,
136,
38645,
47407,
32783,
38645,
20509,
19816,
26249,
30,
35055,
48172,
47671,
47848,
20509,
379,
2535,
50560,
47956,
48005,
38645,
40689,
43272,
50912,
30,
38645,
20138,
30061,
29089,
48172,
29838,
47725,
18675,
37103,
42006,
20129,
51125,
33082,
38645,
30,
51035,
136,
19816,
47725,
21781,
38645,
47407,
51125,
21124,
29463,
38337,
48172,
47736,
37641,
40891,
38131,
47352,
19816,
30,
40988,
379,
12716,
19033,
43272,
50685,
45214,
26571,
30525,
50709,
50560,
19937,
2131,
50753,
38645,
47407,
50483,
30,
38337,
48172,
47736,
40891,
38131,
47352,
19816,
40988,
136,
47736,
36387,
30525,
28809,
19816,
28336,
136,
30,
37641,
33610,
19816,
19014,
136,
45366,
36306,
19816,
41437,
42681,
30838,
47756,
39668,
24143,
379,
30,
11867,
30349,
136,
38645,
47407,
50840,
43413,
47927,
33738,
19816,
33248,
34434,
34159,
30702,
35047,
26257,
379,
29,
3056,
35,
8246,
47725,
38645,
47407,
31672,
19623,
31104,
48005,
44609,
26238,
47899,
19014,
537,
48264,
19816,
20234,
20542,
30,
47927,
45924,
33108,
47736,
48096,
136,
47736,
35152,
35047,
34389,
47736,
20154,
48249,
379,
3168,
40817,
36440,
136,
30,
38645,
47407,
37546,
48172,
43413,
47736,
33738,
30733,
30525,
47736,
43187,
35055,
50912,
36019,
30,
20138,
30061,
19816,
33248,
47927,
33738,
34159,
30702,
35047,
26257,
379,
7966,
35047,
30,
26257,
44820,
42451,
28336,
136,
41129,
35814,
136,
19816,
23735,
23425,
48172,
18675,
23923,
45464,
30,
41981,
30212,
30600,
43661,
379,
29
] |
[
true,
true,
true,
false,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,972 |
Challenge: Creating a vision 2020 for an NGO.
This assignment to create a vision 2020 for an NGO (Non-Government Organization) that supports Education of underprivileged children in India in the city of Bengaluru.
This organization came together ten years back when a couple of members of a family founded the NGO and were joined by interested friends who decided to come together for a noble cause. They decided they will stay small, manage about 50 children and provide funding for their education. There was no formal structure or vision and mission. Today, ten years hence, the organization has grown and has about 15 volunteers, about 50 individual sponsors, the number of children has grown from 50 to 80, besides funding the school fee, the NGO has adopted a couple of village schools to support with infrastructure and teachers. They have also launched a behavioral skills program for children focused on personality and confidence building, communication and public speaking skills.
The challenge is now to set a clear vision and direction for the NGO for the year 2020 so all volunteers are aligned to a common vision and their efforts channelized to create maximum impact for the children.
Selection: I was given the task of helping the team come together and create a common vision for 2020. Since the group of 15 volunteers is quite diverse in educational qualifications, experience, age, skill sets, it was important for me to help the group arrive at a common vision by being involved in the co-creation of the vision 2020 instead of passing it down to what the founders (family members) thought it should be.
I decided to use two design tools for this process
1. Mind Mapping 2. Visualization
The rationale for Mind Mapping was to capture what each volunteer has in their minds, what they value and what’s the driving factor for them to continue to volunteer. It would also give insights on common themes and patterns that will help to evolve a best possible shared vision for the group collectively. This way the group feels fully engaged in the activity having been part of building the vision. This also ensures greater ownership for the vision and therefore ensuring that volunteers continue to stay engaged motivated and their efforts are guided towards a common higher purpose. The visualization technique was used at different stages of workout session, to show some of the best in class organizations and their vision statements, it was also used when participants started to build their charts for a common vision.
Application: As Marian Moore described in her video when talking about Mind Mapping - the analogy of holding a yard sale, I used the same concept.
Workout session: I decided to invite all participants to a half a day workout session. After explaining the objectives and outcomes, I gave them exercises to capture the individual thinking (what is and what if) on Current state and Vision 2020 for NGO.
Engagement: Then I grouped them into three groups and asked them to first share and then draw their collective picture of NGO in its Current state (what is) on a large chart paper pasted on the wall and also draw out Future state as they imagine it to be (what
if). They could draw, write, paste pictures, use data. Some of the questions they referred to while building their charts were
1. What have we accomplished? 2. Who benefits? 3. Our most inspiring purpose? 4. What problems are we solving? 5. What do we actually do? And want to do? 6. What do want to be known for?
The group really engaged and enjoyed this building of the mind map.
Gallery Walk: Once they were done building their charts. I requested the group to do a gallery walk and see all the charts on the wall. Look for what stands out, what resonates and what are some common themes and patterns emerging.
Capture Insights: The group was then asked to present their respective charts and participants listening were asked to look for and note down common themes and patterns, what resonated with them etc. By the end of this activity we could tell clearly the themes emerging, things that were meaningful to the entire group, qualities we wanted to be known for etc and a direction started to emerge for NGO’s Vision 2020. Some examples of common words and themes were as follows:
Common words: Quality, transformation, Build Brides, Creating Opportunities
Common themes: Educate India, Build Bridges, Transform Lives, Holistic Development.
Insight: The use of Mind Mapping as a design thinking technique really helped in understanding what’s out there, what’s going on in the minds of volunteers and crystalizing their thinking into some common themes that will determine NGO’s vision 2020. Visualization technique was fun, action oriented, got all volunteers to get very involved and contributing to the discussion. The idea of having each group present their thought also helped in taking ownership for what they were committing to as a team.
Approach: Next time, I when using the mind mapping technique, I would use some more thought provoking, challenging, open ended questions to help people broaden their view and deliberate more on the issue at hand. In visualization technique, I can use more tools for visualization like get participants to build what their idea will look like using props like Lego toys, color sticky notes. I will also take this approach and apply it to my next open workshop on Leading with Emotional Intelligence and building resilience.
The next steps for this NGO is to present the outcome of this workout session and key themes to an annual event where all stakeholders will be present (Children, their Parents, Donors and Sponsors and Volunteers).
While there are clear themes, the group will need a follow up meeting to crystalize all insights into a definite Vision 2020 statement.
|
[
4800,
2131,
5668,
18675,
50191,
1246,
30212,
19757,
11995,
379,
29,
17019,
20467,
48172,
25110,
18675,
50191,
1246,
30212,
19757,
11995,
122,
12280,
143,
8335,
12668,
125,
47725,
46891,
30,
6823,
38131,
49147,
23069,
33108,
9340,
33108,
47736,
23230,
38131,
3754,
379,
29,
17019,
38527,
22364,
48191,
47586,
51247,
20893,
50730,
18675,
24973,
38131,
36387,
38131,
18675,
29505,
30372,
30,
47736,
11995,
19816,
50685,
34581,
22241,
34001,
30509,
50783,
25713,
48172,
23735,
48191,
30212,
18675,
37729,
22717,
379,
30,
16997,
25713,
47860,
50840,
46088,
45258,
136,
35932,
18744,
1750,
23069,
19816,
41347,
30642,
30212,
47756,
30,
27818,
379,
16981,
50483,
37724,
30287,
46458,
38457,
50191,
19816,
36848,
379,
17114,
136,
47586,
51247,
31866,
136,
47736,
30,
38527,
31672,
31375,
19816,
31672,
18744,
935,
50336,
136,
18744,
1750,
33357,
45808,
136,
47736,
37934,
38131,
30,
23069,
31672,
31375,
30525,
1750,
48172,
2004,
136,
21343,
30642,
47736,
44129,
29650,
136,
47736,
11995,
31672,
19180,
18675,
24973,
30,
38131,
50134,
44137,
48172,
46883,
50912,
33535,
19816,
47399,
379,
16997,
31705,
19626,
35052,
18675,
30,
21234,
45145,
41114,
30212,
23069,
30129,
38255,
39637,
19816,
24234,
22098,
136,
30,
23847,
19816,
41437,
45639,
45145,
379,
29,
16951,
22869,
34389,
37898,
48172,
44581,
18675,
23321,
50191,
19816,
26714,
30212,
47736,
11995,
30212,
47736,
51241,
1246,
45345,
19547,
30,
50336,
20234,
19532,
48172,
18675,
23819,
50191,
19816,
47756,
27878,
22925,
48172,
25110,
36235,
32952,
30,
30212,
47736,
23069,
379,
29,
15538,
2131,
8979,
50483,
31016,
47736,
47345,
38131,
31853,
47736,
47407,
23735,
48191,
19816,
25110,
18675,
23819,
50191,
30212,
30,
1246,
379,
15828,
47736,
31358,
38131,
935,
50336,
34389,
41718,
27159,
33108,
27821,
41594,
136,
29125,
136,
30,
19357,
136,
45138,
44585,
136,
34434,
50483,
33040,
30212,
36247,
48172,
31843,
47736,
31358,
20315,
20542,
18675,
23819,
50191,
22241,
21246,
30,
34319,
33108,
47736,
23477,
143,
25119,
38131,
47736,
50191,
1246,
33812,
38131,
39252,
34434,
27356,
48172,
50709,
47736,
30374,
30,
122,
29505,
36387,
125,
47956,
34434,
44820,
21124,
379,
29,
8979,
25713,
48172,
49728,
48876,
26238,
48264,
30212,
47927,
40988,
29,
695,
379,
11598,
11194,
30,
1125,
379,
18008,
29,
16951,
41903,
30212,
11598,
11194,
50483,
48172,
22499,
50709,
27669,
50332,
31672,
33108,
47756,
36705,
136,
50709,
47860,
30,
49868,
19816,
50709,
53806,
47736,
27496,
29425,
30212,
47766,
48172,
24588,
48172,
50332,
379,
9685,
51125,
19626,
31012,
33743,
38255,
30,
23819,
47784,
19816,
39327,
47725,
50840,
31843,
48172,
28863,
18675,
21345,
40389,
44668,
50191,
30212,
47736,
31358,
30,
23657,
379,
17019,
50549,
47736,
31358,
29665,
30610,
28332,
33108,
47736,
19018,
31712,
21197,
39173,
38131,
22098,
47736,
30,
50191,
379,
17019,
19626,
28434,
31272,
38915,
30212,
47736,
50191,
19816,
47827,
28435,
47725,
50336,
30,
24588,
48172,
46088,
28332,
37162,
19816,
47756,
27878,
20234,
31418,
48357,
18675,
23819,
31935,
30,
41525,
379,
16951,
50228,
47464,
50483,
49733,
20542,
26571,
45929,
38131,
51052,
44576,
136,
48172,
44831,
30,
45494,
38131,
47736,
21345,
33108,
23276,
38532,
19816,
47756,
50191,
46052,
136,
34434,
50483,
19626,
49733,
50730,
30,
39195,
46025,
48172,
22093,
47756,
22979,
30212,
18675,
23819,
50191,
379,
29,
3032,
2131,
3168,
11229,
11796,
26211,
33108,
31873,
50094,
50730,
47281,
18744,
11598,
11194,
143,
47736,
30,
19773,
38131,
32052,
18675,
51231,
43886,
136,
8979,
49733,
47736,
43922,
24120,
379,
29,
18446,
44576,
2131,
8979,
25713,
48172,
34296,
19547,
39195,
48172,
18675,
31507,
18675,
25606,
51052,
44576,
379,
30,
2636,
29179,
47736,
38009,
19816,
38666,
136,
8979,
30838,
47766,
29004,
48172,
22499,
47736,
30,
33357,
47899,
122,
50709,
34389,
19816,
50709,
32816,
125,
38255,
5760,
46046,
19816,
17985,
1246,
30212,
11995,
379,
29,
7001,
2131,
16969,
8979,
31361,
47766,
34159,
47983,
31366,
19816,
20396,
47766,
48172,
29894,
44664,
19816,
30,
47797,
27428,
47756,
23654,
39850,
38131,
11995,
33108,
34470,
5760,
46046,
122,
50709,
34389,
125,
38255,
18675,
35003,
22973,
30,
39083,
39269,
38255,
47736,
50421,
19816,
19626,
27428,
38654,
7966,
46046,
20375,
47860,
32888,
34434,
48172,
21124,
122,
50709,
29,
32816,
125,
379,
16997,
24914,
27428,
136,
51164,
136,
39268,
39852,
136,
49728,
25570,
379,
15982,
38131,
47736,
41678,
47860,
42431,
30,
48172,
50753,
22098,
47756,
22979,
50685,
29,
695,
379,
18305,
31705,
50560,
18881,
2142,
30,
1125,
379,
18349,
21313,
2142,
30,
1411,
379,
12716,
37135,
33785,
41525,
2142,
30,
1597,
379,
18305,
40958,
20234,
50560,
45489,
2142,
30,
1715,
379,
18305,
27214,
50560,
19038,
27214,
2142,
2897,
50440,
48172,
27214,
2142,
30,
1829,
379,
18305,
27214,
50440,
48172,
21124,
34877,
30212,
2142,
29,
16951,
31358,
42023,
28332,
19816,
28377,
47927,
22098,
38131,
47736,
36689,
36021,
379,
29,
8079,
18166,
2131,
12586,
47860,
50685,
27290,
22098,
47756,
22979,
379,
8979,
43035,
47736,
31358,
48172,
27214,
18675,
30,
30747,
50406,
19816,
44335,
19547,
47736,
22979,
38255,
47736,
50421,
379,
10770,
30212,
50709,
46005,
38654,
136,
50709,
43165,
30,
19816,
50709,
20234,
45494,
23819,
47784,
19816,
39327,
28077,
379,
29,
4589,
9456,
2131,
16951,
31358,
50483,
47797,
20396,
48172,
40732,
47756,
43187,
22979,
19816,
30,
39195,
35479,
50685,
20396,
48172,
35651,
30212,
19816,
37838,
27356,
23819,
47784,
19816,
30,
39327,
136,
50709,
43164,
50912,
47766,
28719,
379,
4197,
47736,
28263,
38131,
47927,
19018,
50560,
24914,
47549,
23329,
30,
47736,
47784,
28077,
136,
47886,
47725,
50685,
36261,
48172,
47736,
28472,
31358,
136,
41605,
50560,
30,
50441,
48172,
21124,
34877,
30212,
28719,
19816,
18675,
26714,
46025,
48172,
28070,
30212,
11995,
53806,
17985,
1246,
379,
30,
15982,
28902,
38131,
23819,
51006,
19816,
47784,
50685,
20375,
30165,
2131,
29,
5237,
51006,
2131,
13997,
136,
48492,
136,
4141,
4073,
136,
5668,
12623,
29,
5237,
47784,
2131,
6821,
9340,
136,
4141,
4075,
136,
17248,
10715,
136,
8840,
6239,
379,
29,
9448,
2131,
16951,
49728,
38131,
11598,
11194,
20375,
18675,
26238,
47899,
47464,
42023,
31845,
33108,
49169,
30,
50709,
53806,
38654,
47819,
136,
50709,
53806,
31096,
38255,
33108,
47736,
36705,
38131,
50336,
19816,
25285,
47756,
47899,
34159,
30,
45494,
23819,
47784,
47725,
50840,
26345,
11995,
53806,
50191,
1246,
379,
30,
18008,
47464,
50483,
30617,
136,
30,
18993,
38557,
136,
31124,
19547,
50336,
48172,
30966,
50038,
34319,
19816,
24636,
48172,
47736,
26890,
379,
16951,
32732,
30,
38131,
31712,
27669,
31358,
40732,
47756,
47956,
19626,
31845,
33108,
47266,
38915,
30212,
50709,
47860,
50685,
30,
23813,
48172,
20375,
18675,
47407,
379,
29,
3056,
2131,
12225,
48078,
136,
8979,
50730,
49766,
47736,
36689,
36034,
47464,
136,
8979,
51125,
49728,
45494,
37103,
47956,
30,
41373,
136,
22887,
136,
38337,
28278,
41678,
48172,
31843,
39478,
22001,
47756,
50111,
19816,
25946,
30,
37103,
38255,
47736,
34419,
20542,
31537,
379,
9285,
50228,
47464,
136,
8979,
22391,
49728,
37103,
48264,
30212,
50228,
35385,
30966,
30,
39195,
48172,
22093,
50709,
47756,
32732,
50840,
35651,
35385,
49766,
41261,
35385,
10559,
48371,
136,
23688,
46168,
37846,
379,
8979,
50840,
30,
19626,
47257,
47927,
20129,
19816,
20083,
34434,
48172,
37366,
37667,
38337,
51064,
38255,
10503,
50912,
6941,
30,
9518,
19816,
22098,
43137,
379,
29,
16951,
37667,
46138,
30212,
47927,
11995,
34389,
48172,
40732,
47736,
38664,
38131,
47927,
51052,
44576,
19816,
34752,
30,
47784,
48172,
19757,
19894,
28807,
50735,
19547,
45960,
50840,
21124,
40732,
122,
4930,
136,
47756,
13092,
136,
30,
6485,
19816,
16085,
19816,
18066,
125,
379,
29,
18336,
47819,
20234,
23321,
47784,
136,
47736,
31358,
50840,
37530,
18675,
30156,
49616,
36357,
48172,
25283,
19547,
33743,
34159,
30,
18675,
25877,
17985,
1246,
46051,
379,
29
] |
[
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
false,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
false,
true,
false,
true,
true,
false,
true,
true,
false,
false,
true,
false,
true,
true,
false,
true,
true,
false,
true,
true,
false,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,976 |
Reflection- Learning Launch to test the POS Systems in Small Grocery Stores in India
Challenge
In India, there are approx. 12 million small grocery retail shops what we call them as “Mom and Pop” stores also, they constitute approx. 98% of grocery retail market in India in terms of market size but almost 95% of them do not use any kind of digital tool or Point of Sales (POS) Machine for their business operations. This results in various challenges to these retailers like slow speed of operations with slower check outs, virtually no control on their inventories or purchase, no customer data or analysis to fall back upon for selection of their product assortments, no control on promotions offered by large brands and FMCG companies at these stores and last but not the least all this culminates in to no shopping experience to their consumers despite them controlling such huge pie of the market.
An absence of a structured Point of Sales (POS) system with order taking terminals, QR code scanner and receipt printer etc. acts as a steep barrier in their business growth compared to super markets and convenience stores of the organized chains which are now eating in to their market share even in rural and semi-rural Indian market.
My company in to Franchise Retail Network of small Grocers have completed a detailed assimilation of Retailers paint point through interviews, market research, specific requirements of Indian grocers for the POS machine, established hypothesis and key assumptions to create a POS system as per Indian market needs and conditions as most of these stores have very limited space. We had completed our first prototype, prioritize our key assumptions for customers, execution and dependability along with scalability and were ready to experiment with our POS machine in real market place.
Selection and Application
Since we have already completed our core hypothesis, had prioritized our key assumptions and finalized the design test for our POS, we had decided to use the Learning launch tool to quickly experiment with select 10 stores in different geographies with different consumer base and SEC income groups.
Our primary objective was to give a very seamless POS solution to these Retailers as most of them are family run stores and often managed by senior citizens or people with basic understanding of technology, Our first two primary targets were to solve their huge problems of taking orders by scanning the bar codes so as to accurately record sales data, brand wise data in to the data base tables and also to enable very simple feature for them to take in to account their purchases as in absence of purchase and sales entries , they often do not know when to replenish their 20% stocks that gives them 80% sales and how to avoid unnecessary stock up of slow moving sku’s to eliminate their small capital flow.
Clearly our objective was to design an India centric product and some hardware that could even stand the heat and dust at these stores spread across this vast country, so the common feedback which we had gathered during the data immersion and collection process, we had created very bold font for favorite sku’s which these retailers can tag and move to the right hand of their POS screens, ideally
there are 200-250 items that generates 85% of sales in these stores and we put all those items in to favorite category so that the retailers can easily find them on right hand side on their POS with easy search options. We used bright Red and Green colors for products in good quantity in stocks or products with low quantity in stocks.
We had also put one of our Designers at each of these 10 stores for full 16 hours of operations to carefully monitor the key assumptions and how they are faring in real time operations as people who have written the code can easily understand the dynamics of any exclusion or inclusion of features.
We gave some basic features that were not available in established POS companies and they were purely based on the retailer’s feedback only:
1. Generally these stores are manned by 1 person only and sometime there are 2-3 customers at
the counter, so we had given them the options to open new sales entry window and even to hold the window of any existing customer in case he or she needs to select more items, at one point of time, retailer can open 10 windows.
2. In India, there is a norm of offering monthly credit to the customers by these retailers and by
now they have recorded them in their manual diaries, where there was a potential risk of forgetting any entry and thus a significant loss is highly probable, so we have given them a feature in which they can check out a kart as paid in cash or card or “By Credit “. This feature enables them to record and receipt of their credit amounts with 100% accuracy.
3. Perhaps globally, only India is a country where there is a culture of Maximum Retail Price (MRP)
that comes as printed price on the product pack and Sales price (The price offered by the retailer after some discount, often it comes out from their own margin), so here we had introduced a feature where they can adjust their Sales price whenever they scan any product and save it in their local data base to analyze and maintain price parity with their competitors.
So we had lot of confirming data and appreciations coming both at our end from these retailers about our POS after 45 days of trials, we have successfully applied the learning launch tool and establish the fact that the product by us is better than the alternatives available in the market and it clearly addresses the specific needs of the consumers or the Indian grocers. All the key assumptions and design criteria were tested in the real time market conditions where a select group of 10 retailers run their stores on these POS machines and had created substantial data on their sales, consumer, product movement, purchase trends etc. and for the first time they had been able to create their provisional P&L’s.
Insight
During this pilot at 10 Stores, we had gained more specific insights to our design process and one thing that came up as a surprise and a revolution both was the sheer fact that despite FMCG brands spending millions of dollars in marketing their offers at these stores , there was no clear visibility to both retailer and the consumers about various price offers and buy 1 get 1 scheme etc. etc., We saw with our own eyes that retailers were not offering the right promotions to the customers unintentionally .
We immediately jotted this core insight and started working on our visualization process for a new feature which got launched few months that enabled the retailer to discover the related offer on any product once they scan their bar codes and the system also tells them the inventory of the offer on go at
the same time on the POS screen, this had resulted in high penetration and awareness of these offers and acted as win win for both customer and retailers.
Approach
The successful trial and learning launch of our POS system at these 10 stores have opened various other dimensions for our entire team and we have got a huge pile of data that was previously not visible in the absence of any digitization at these retailers, the data about customers, brands, products, price mapping, geographic dimensions and demographic dimensions was so robust that we could do wonders in further product enhancements , this paved way to use “Mind Mapping “ Tool in our next set of developments specially in the “MIS” system that we are designing now to look for the specific patterns and trends per store, city, state, zone, brand, sku and market wise.
|
[
14407,
10522,
10458,
48172,
47671,
47736,
12916,
16546,
33108,
15905,
8405,
16251,
33108,
9340,
29,
4800,
29,
9285,
9340,
136,
47819,
20234,
20170,
379,
867,
36675,
45258,
31334,
43285,
44789,
50709,
50560,
22335,
47766,
20375,
53810,
11755,
19816,
13526,
53811,
30,
46263,
19626,
136,
47860,
24442,
20170,
379,
2107,
111,
38131,
31334,
43285,
36082,
33108,
9340,
33108,
47646,
38131,
36082,
45089,
22214,
30,
19602,
2096,
111,
38131,
47766,
27214,
37829,
49728,
19973,
34807,
38131,
26624,
48249,
38457,
13488,
38131,
15260,
122,
12916,
125,
11042,
30212,
47756,
22188,
30,
38366,
379,
17019,
43272,
33108,
49912,
22881,
48172,
47848,
43289,
35385,
45241,
45715,
38131,
38366,
50912,
45244,
30,
23007,
38720,
136,
50166,
37724,
24642,
38255,
47756,
34253,
38457,
41505,
136,
37724,
25413,
25570,
38457,
19781,
48172,
29477,
30,
20893,
49661,
30212,
44395,
38131,
47756,
41043,
20499,
136,
37724,
24642,
38255,
41191,
38156,
22241,
35003,
21880,
30,
19816,
7410,
23879,
20542,
47848,
46263,
19816,
35015,
22214,
37829,
47736,
35166,
19547,
47927,
25318,
33108,
48172,
37724,
44787,
30,
29125,
48172,
47756,
24500,
26286,
47766,
24647,
46716,
32530,
39864,
38131,
47736,
36082,
379,
29,
2872,
18757,
38131,
18675,
46460,
13488,
38131,
15260,
122,
12916,
125,
47167,
50912,
38484,
47266,
47635,
136,
13973,
23527,
44051,
19816,
30,
42127,
40873,
28719,
379,
19032,
20375,
18675,
46119,
21063,
33108,
47756,
22188,
31378,
23898,
48172,
46820,
36099,
19816,
30,
24659,
46263,
38131,
47736,
38537,
22852,
50745,
20234,
37898,
27731,
33108,
48172,
47756,
36082,
44664,
28802,
33108,
43801,
30,
19816,
44439,
143,
43801,
9343,
36082,
379,
29,
11933,
23883,
33108,
48172,
7862,
14655,
12200,
38131,
45258,
8404,
31705,
23986,
18675,
26313,
20475,
38131,
30,
14658,
39019,
40163,
48005,
34141,
136,
36082,
43078,
136,
45670,
43051,
38131,
9343,
31333,
30212,
30,
47736,
12916,
35797,
136,
28693,
32659,
19816,
34752,
20509,
48172,
25110,
18675,
12916,
47167,
20375,
39494,
9343,
30,
36082,
37546,
19816,
24198,
20375,
37135,
38131,
47848,
46263,
31705,
50038,
35416,
45595,
379,
18238,
31487,
23986,
38645,
30,
29894,
41316,
136,
40892,
38645,
34752,
20509,
30212,
25418,
136,
28980,
19816,
26122,
19605,
50912,
30,
44028,
19816,
50685,
41981,
48172,
29138,
50912,
38645,
12916,
35797,
33108,
41989,
36082,
39964,
379,
29,
15538,
19816,
3032,
29,
15828,
50560,
31705,
19623,
23986,
38645,
24804,
32659,
136,
31487,
40893,
38645,
34752,
20509,
19816,
29821,
30,
47736,
26238,
47671,
30212,
38645,
12916,
136,
50560,
31487,
25713,
48172,
49728,
47736,
10522,
35047,
48249,
48172,
41701,
29138,
50912,
30,
44390,
790,
46263,
33108,
26571,
30930,
50912,
26571,
24497,
21073,
19816,
14996,
33211,
31366,
379,
29,
12716,
40853,
38006,
50483,
48172,
31012,
18675,
50038,
44268,
12916,
45464,
48172,
47848,
14658,
20375,
37135,
38131,
47766,
20234,
30,
29505,
43788,
46263,
19816,
38198,
35936,
22241,
44453,
23227,
38457,
39478,
50912,
21086,
49169,
38131,
30,
47483,
136,
12716,
29894,
48876,
40853,
47335,
50685,
48172,
45480,
47756,
32530,
40958,
38131,
47266,
38488,
22241,
44053,
30,
47736,
21032,
23531,
45345,
20375,
48172,
18922,
42253,
43891,
25570,
136,
21875,
50898,
25570,
33108,
48172,
47736,
25570,
21073,
47202,
19816,
19626,
30,
48172,
28198,
50038,
44986,
29636,
30212,
47766,
48172,
47257,
33108,
48172,
18891,
47756,
41509,
20375,
33108,
18757,
38131,
41505,
30,
19816,
43891,
28500,
136,
47860,
38198,
27214,
37829,
34862,
50730,
48172,
42943,
47756,
1203,
111,
46226,
47725,
31020,
47766,
2004,
111,
43891,
30,
19816,
32234,
48172,
20806,
49431,
46217,
49616,
38131,
45241,
37221,
45167,
53806,
48172,
27996,
47756,
45258,
22467,
30058,
379,
29,
5056,
38645,
38006,
50483,
48172,
26238,
19757,
9340,
22804,
41043,
19816,
45494,
31636,
47725,
24914,
28802,
45987,
30,
47736,
31800,
19816,
27597,
20542,
47848,
46263,
45843,
18987,
47927,
49920,
24967,
136,
45345,
47736,
23819,
29654,
50745,
50560,
30,
31487,
30826,
27594,
47736,
25570,
32925,
19816,
23651,
40988,
136,
50560,
31487,
25112,
50038,
21681,
30177,
30212,
30,
29601,
45167,
53806,
50745,
47848,
43289,
22391,
47236,
19816,
37211,
48172,
47736,
43539,
31537,
38131,
47756,
12916,
44214,
136,
32745,
29,
47819,
20234,
1212,
143,
1330,
34450,
47725,
30886,
2027,
111,
38131,
43891,
33108,
47848,
46263,
19816,
50560,
41554,
19547,
47951,
34450,
33108,
48172,
30,
29601,
22689,
45345,
47725,
47736,
43289,
22391,
27711,
29838,
47766,
38255,
43539,
31537,
44895,
38255,
47756,
12916,
50912,
27719,
30,
44272,
38447,
379,
18238,
49733,
21967,
14367,
19816,
8387,
23697,
30212,
41064,
33108,
31108,
41625,
33108,
46226,
38457,
41064,
30,
50912,
35712,
41625,
33108,
46226,
379,
29,
18238,
31487,
19626,
41554,
38275,
38131,
38645,
6199,
20542,
27669,
38131,
47848,
790,
46263,
30212,
30600,
959,
32217,
38131,
38366,
48172,
30,
22535,
37032,
47736,
34752,
20509,
19816,
32234,
47860,
20234,
29532,
33108,
41989,
48078,
38366,
20375,
39478,
50783,
30,
31705,
51174,
47736,
23527,
22391,
27711,
49164,
47736,
27619,
38131,
19973,
28958,
38457,
33203,
38131,
29640,
379,
29,
18238,
30838,
45494,
21086,
29640,
47725,
50685,
37829,
20774,
33108,
28693,
12916,
23879,
19816,
47860,
50685,
30,
41512,
21077,
38255,
47736,
43288,
53806,
29654,
38300,
2131,
29,
695,
379,
8156,
47848,
46263,
20234,
35987,
22241,
695,
39620,
38300,
19816,
45509,
47819,
20234,
1125,
143,
1411,
25418,
20542,
29,
47736,
24944,
136,
45345,
50560,
31487,
31016,
47766,
47736,
38447,
48172,
38337,
37641,
43891,
28504,
50859,
19816,
28802,
48172,
30,
32047,
47736,
50859,
38131,
19973,
29041,
25413,
33108,
22605,
31726,
38457,
44697,
37546,
48172,
44390,
37103,
34450,
136,
20542,
38275,
30,
40163,
38131,
48078,
136,
43288,
22391,
38337,
790,
50861,
379,
29,
1125,
379,
9285,
9340,
136,
47819,
34389,
18675,
37804,
38131,
38160,
37067,
25150,
48172,
47736,
25418,
22241,
47848,
43289,
19816,
22241,
29,
37898,
47860,
31705,
42255,
47766,
33108,
47756,
36005,
26511,
136,
50735,
47819,
50483,
18675,
40442,
43573,
38131,
30,
30273,
19973,
28504,
19816,
48027,
18675,
44934,
35685,
34389,
31946,
40930,
136,
45345,
50560,
31705,
31016,
47766,
18675,
30,
29636,
33108,
50745,
47860,
22391,
23007,
38654,
18675,
34718,
20375,
39006,
33108,
22616,
38457,
22515,
38457,
53810,
4197,
5675,
53810,
379,
17019,
29636,
30,
28204,
47766,
48172,
42253,
19816,
42127,
38131,
47756,
25150,
19739,
50912,
805,
111,
18919,
379,
29,
1411,
379,
13252,
31051,
136,
38300,
9340,
34389,
18675,
24967,
50735,
47819,
34389,
18675,
25331,
38131,
11349,
14655,
13690,
122,
11007,
125,
29,
47725,
23743,
20375,
40872,
40829,
38255,
47736,
41043,
38977,
19816,
15260,
40829,
122,
16951,
40829,
38156,
22241,
47736,
30,
43288,
19330,
45494,
26843,
136,
38198,
34434,
23743,
38654,
30525,
47756,
38910,
36062,
125,
136,
45345,
31881,
50560,
31487,
30,
34191,
18675,
29636,
50735,
47860,
22391,
19135,
47756,
15260,
40829,
50731,
47860,
44046,
19973,
41043,
30,
19816,
44003,
34434,
33108,
47756,
35561,
25570,
21073,
48172,
19793,
19816,
35862,
40829,
39162,
50912,
47756,
23954,
379,
29,
15931,
50560,
31487,
35689,
38131,
24261,
25570,
19816,
20113,
23759,
21781,
20542,
38645,
28263,
30525,
47848,
43289,
18744,
30,
38645,
12916,
19330,
1670,
25612,
38131,
48637,
136,
50560,
31705,
46700,
20076,
47736,
35152,
35047,
48249,
19816,
28691,
47736,
30,
29419,
47725,
47736,
41043,
22241,
49717,
34389,
21361,
47714,
47736,
19642,
20774,
33108,
47736,
36082,
19816,
34434,
23329,
19100,
30,
47736,
45670,
37546,
38131,
47736,
24500,
38457,
47736,
9343,
31333,
379,
2775,
47736,
34752,
20509,
19816,
26238,
25192,
30,
50685,
47676,
33108,
47736,
41989,
48078,
36082,
24198,
50735,
18675,
44390,
31358,
38131,
790,
43289,
43788,
47756,
46263,
38255,
30,
47848,
12916,
35801,
19816,
31487,
25112,
46640,
25570,
38255,
47756,
43891,
136,
24497,
136,
41043,
37213,
136,
30,
41505,
48627,
28719,
379,
19816,
30212,
47736,
29894,
48078,
47860,
31487,
21197,
18724,
48172,
25110,
47756,
41364,
12772,
53806,
379,
29,
9448,
29,
6595,
47927,
39892,
20542,
790,
16251,
136,
50560,
31487,
30733,
37103,
45670,
33743,
48172,
38645,
26238,
40988,
19816,
38275,
47885,
30,
47725,
22364,
49616,
20375,
18675,
46939,
19816,
18675,
43446,
21781,
50483,
47736,
44709,
29419,
47725,
26286,
7410,
21880,
45729,
30,
36677,
38131,
27260,
33108,
36093,
47756,
38162,
20542,
47848,
46263,
136,
47819,
50483,
37724,
23321,
50185,
48172,
21781,
43288,
30,
19816,
47736,
24500,
18744,
49912,
40829,
38162,
19816,
22225,
695,
30966,
695,
44117,
28719,
379,
28719,
379,
136,
18238,
44016,
50912,
38645,
38910,
30,
29345,
47725,
43289,
50685,
37829,
38160,
47736,
43539,
41191,
48172,
47736,
25418,
49343,
379,
29,
18238,
32914,
34603,
47927,
24804,
33738,
19816,
46025,
51043,
38255,
38645,
50228,
40988,
30212,
18675,
37641,
30,
29636,
50745,
31124,
35052,
29718,
37069,
47725,
28200,
47736,
43288,
48172,
26856,
47736,
42673,
38154,
38255,
19973,
30,
41043,
38267,
47860,
44046,
47756,
21032,
23531,
19816,
47736,
47167,
19626,
47556,
47766,
47736,
34255,
38131,
47736,
38154,
38255,
31079,
20542,
29,
47736,
43922,
48078,
38255,
47736,
12916,
44206,
136,
47927,
31487,
43269,
33108,
31933,
39457,
19816,
20831,
38131,
47848,
38162,
30,
19816,
18990,
20375,
50851,
50851,
30212,
21781,
25413,
19816,
43289,
379,
29,
3056,
29,
16951,
46699,
48632,
19816,
35152,
35047,
38131,
38645,
12916,
47167,
20542,
47848,
790,
46263,
31705,
38340,
49912,
38622,
30,
26675,
30212,
38645,
28472,
47407,
19816,
50560,
31705,
31124,
18675,
32530,
39881,
38131,
25570,
47725,
50483,
40817,
37829,
50186,
33108,
47736,
30,
18757,
38131,
19973,
26639,
20542,
47848,
43289,
136,
47736,
25570,
18744,
25418,
136,
21880,
136,
41064,
136,
40829,
30,
36034,
136,
30927,
26675,
19816,
26030,
26675,
50483,
45345,
43630,
47725,
50560,
24914,
27214,
50985,
30,
33108,
30676,
41043,
28367,
136,
47927,
39340,
50549,
48172,
49728,
53810,
11598,
11194,
53810,
17149,
33108,
38645,
37667,
44581,
38131,
30,
26402,
45664,
33108,
47736,
53810,
10965,
53811,
47167,
47725,
50560,
20234,
26255,
37898,
48172,
35651,
30212,
47736,
45670,
39327,
30,
19816,
48627,
39494,
46253,
136,
23230,
136,
46046,
136,
51325,
136,
21875,
136,
45167,
19816,
36082,
50898,
379,
29
] |
[
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,977 |
Reflection –Visualization
Challenge and Selection
I work at a company with regional offices, and I have to organize orientation programs for
new employees. It has been difficult to organize this program in person with all these travel
restrictions. So I have to find a way to do this online and allow the new employees to
understand the work environment and our company culture. The new employees come from
different countries and they are now working from home. It is not easy to effectively get our
messages across and get them engaged in an orientation program.
Then I discovered the design thinking tool, Visualization, to help me conduct the orientation
program. For an in-person orientation program, we already have powerpoint slides and
materials ready, but we have to make the activities available through online meetings, and
more visualized for the online program.
Application
Originally for in-person program, there was an activity about their preferences of work culture
and practices. On the floor, we would mark a line with a scale from 0 to 10, we would ask
them to come up from their seats, and stand next to the line that fits their preference.
So for online program, we would ask these employees to all come to a Google spreadsheet,
so that we could collaborate together online. We use cells in the spreadsheet to represent
the scale, and ask the employees to fill in their colors to indicate their preferences. This
allows us to bring the activities online and let the employees participate actively during the
online orientation program. And these activities provide them opportunities to discuss with
each other more visually in the online meeting.
Insight and Approach
In the after-program survey, the employees would have to provide feedback on what they
find useful in the online orientation program. Visualization is really effective in delivering
messages when people are likely to be distracted. Mony of them would find the orientation
program helpful in understanding the company. The program is not a one-way
communication in which we talk about the powerpoint slides. It allows the employees to
participate actively through the activities visualized with online tools. The satisfaction rate of
the participants could maintain as high as an in-person orientation program.
We will continue to improve our online program. When we are able to organize an in-person
program again, I will plan more visualization tools in the program. I believe using a design
thinking approach could help us achieve much more.
|
[
14406,
53794,
18008,
29,
4800,
19816,
15538,
29,
8979,
51013,
20542,
18675,
23883,
50912,
42549,
38171,
136,
19816,
8979,
31705,
48172,
38536,
38552,
41127,
30212,
29,
37641,
28161,
379,
9685,
31672,
21197,
26593,
48172,
38536,
47927,
41114,
33108,
39620,
50912,
19547,
47848,
48574,
29,
43253,
379,
15931,
8979,
31705,
48172,
29838,
18675,
50549,
48172,
27214,
47927,
38299,
19816,
19583,
47736,
37641,
28161,
48172,
29,
49164,
47736,
51013,
28529,
19816,
38645,
23883,
25331,
379,
16951,
37641,
28161,
23735,
30525,
29,
26571,
24966,
19816,
47860,
20234,
37898,
51043,
30525,
32072,
379,
9685,
34389,
37829,
27719,
48172,
27851,
30966,
38645,
29,
36489,
18987,
19816,
30966,
47766,
28332,
33108,
19757,
38552,
41114,
379,
29,
16969,
8979,
26858,
47736,
26238,
47899,
48249,
136,
18008,
136,
48172,
31843,
36247,
24206,
47736,
38552,
29,
41114,
379,
7788,
19757,
33108,
143,
39620,
38552,
41114,
136,
50560,
19623,
31705,
40488,
45208,
19816,
29,
36181,
41981,
136,
22214,
50560,
31705,
48172,
35884,
47736,
19014,
20774,
48005,
38299,
36361,
136,
19816,
29,
37103,
50238,
30212,
47736,
38299,
41114,
379,
29,
3032,
29,
12681,
30212,
33108,
143,
39620,
41114,
136,
47819,
50483,
19757,
19018,
18744,
47756,
40644,
38131,
51013,
25331,
29,
19816,
40519,
379,
12581,
47736,
30037,
136,
50560,
51125,
36074,
18675,
35424,
50912,
18675,
44033,
30525,
611,
48172,
790,
136,
50560,
51125,
20394,
29,
47766,
48172,
23735,
49616,
30525,
47756,
44291,
136,
19816,
45987,
37667,
48172,
47736,
35424,
47725,
29916,
47756,
40643,
379,
29,
15931,
30212,
38299,
41114,
136,
50560,
51125,
20394,
47848,
28161,
48172,
19547,
23735,
48172,
18675,
8315,
45846,
136,
29,
45345,
47725,
50560,
24914,
23606,
48191,
38299,
379,
18238,
49728,
22765,
33108,
47736,
45846,
48172,
42980,
29,
47736,
44033,
136,
19816,
20394,
47736,
28161,
48172,
29790,
33108,
47756,
23697,
48172,
33333,
47756,
40644,
379,
17019,
29,
19590,
49717,
48172,
21979,
47736,
19014,
38299,
19816,
35256,
47736,
28161,
39197,
19006,
27594,
47736,
29,
38299,
38552,
41114,
379,
2897,
47848,
19014,
41347,
47766,
38395,
48172,
26886,
50912,
29,
27669,
38622,
37103,
50246,
33108,
47736,
38299,
36357,
379,
29,
9448,
19816,
3056,
29,
9285,
47736,
19330,
143,
41114,
46955,
136,
47736,
28161,
51125,
31705,
48172,
41347,
29654,
38255,
50709,
47860,
29,
29838,
49736,
33108,
47736,
38299,
38552,
41114,
379,
18008,
34389,
42023,
27850,
33108,
25989,
29,
36489,
50730,
39478,
20234,
35393,
48172,
21124,
27110,
379,
11789,
38131,
47766,
51125,
29838,
47736,
38552,
29,
41114,
31850,
33108,
49169,
47736,
23883,
379,
16951,
41114,
34389,
37829,
18675,
38275,
143,
50549,
29,
23847,
33108,
50745,
50560,
47276,
18744,
47736,
40488,
45208,
379,
9685,
19590,
47736,
28161,
48172,
29,
39197,
19006,
48005,
47736,
19014,
50238,
50912,
38299,
48264,
379,
16951,
43980,
41889,
38131,
29,
47736,
39195,
24914,
35862,
20375,
31933,
20375,
19757,
33108,
143,
39620,
38552,
41114,
379,
29,
18238,
50840,
24588,
48172,
33082,
38645,
38299,
41114,
379,
18325,
50560,
20234,
18724,
48172,
38536,
19757,
33108,
143,
39620,
29,
41114,
19349,
136,
8979,
50840,
39986,
37103,
50228,
48264,
33108,
47736,
41114,
379,
8979,
21259,
49766,
18675,
26238,
29,
47899,
20129,
24914,
31843,
49717,
18938,
37235,
37103,
379,
29
] |
[
true,
false,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
false,
false,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,978 |
THE OTHER SIDE Our life is our story. Common to humanity is the story we tell of our lives in relation to the unexplainable, whether it be a deity, natural occurrences or just simply why we do the things we do. I recently gathered with a group of like-spirited people to envision what a faith community would look like “on the other side”. To go “beyond the common ground to the higher ground.” To put aside what we would normally construct and imagine, and, if only for a moment, what type of a gathering a “together is better” perspective would produce. Matters of faith, and how we incorporate beliefs, makes for a great story. Good storytelling is essential in inspiring as opposed to informing. How to navigate a vision casting endeavor that would produce a philosophy as well as a program given diverse needs, wants, and perceptions on such mystical concepts, was a challenge. Unity within diversity is desired, as a common cause will “ignite and unite”. We started with telling our own stories. Creating a safe, creative environment for this was essential. I kept the “why?” ever present. Like peeling an onion, after each revelation the deeper why was pursued. It is remarkable how many ah-has and light bulb moments were experienced as we each interacted with each other, revealing that we aren’t alone in our thoughts, struggles, needs and wants. The next step was to expand our vision from the people in the room to those that we purpose to serve. While we could agree that “they” were, in many ways, just like “us”, our mission was to serve the greater need. We needed to be sure to not close ranks and tailor something that was comfortable only for us. Our frustrations over past faith community experiences needed to be put in the proper perspective. Blending thoughts and feelings with specific programmatic and environmental solutions made for some whirlwind conversations. But patterns began to emerge. Once we began to consider that things like the music, the setup, and the preaching were merely the fruit, and should not be the pursuit, we began to focus on as the main thing. It was so easy for some of us to go right to the what and not realize that the why comes first. And discovering that why was only possible because we entertained story as the means to get to the feeling, the mystical and the ubiquitous. To cultivate spiritual poise became our manta. Everything ran through this grid. It became much easier to go the other side of conventionality once we were committed to launching a conversation guided by this mission. Conversation and not monologue, was one of the first methods we determined was essential. We wanted to build that poise together, telling stories, entering to each other’s lives, living life as one. Diverse means of communication, using art, story, drama, and contemplation began to emerge as ways of practice. Cultivating an atmosphere of mutual respect, and actually learning how to have what we knew might be difficult conversations, was critical to our success. Success. We struggled with that word. Just what did that look like? How do you measure a thing like poise? Here’s what we finally concluded, “You don’t”. You simply trust that lives will be transformed and that the “evidence” will be evident. People will begin to just be…different. Different in ways that don’t go in an evaluation but contribute to a transformation.
As I step back and evaluate my approach, I realized that my passion and perspective tended to “lead’, where I wanted to cultivate diverse thinking. To start, we wanted to decentralize things to the point that nobody was “the leader”. As much as this seemed to be on the other side, it just didn’t work. To tell stories and relate them to our mission and vision was still the way to make this happen, but holding the reins a bit more loosely would have been a more effective approach. Sustainability can only be achieved if we are more about the “we” than the “me”. Blending the right amount of leadership with a desire to empower is a delicate thing, but once that story starts to unfold there is nothing like it.
|
[
16634,
12462,
15044,
35,
12716,
35330,
34389,
38645,
46282,
379,
5237,
48172,
32549,
34389,
47736,
46282,
50560,
47549,
38131,
38645,
35526,
33108,
42678,
48172,
47736,
30,
49260,
136,
50743,
34434,
21124,
18675,
25920,
136,
37469,
38100,
38457,
34686,
45004,
50802,
50560,
27214,
47736,
47886,
50560,
27214,
379,
8979,
30,
42138,
30826,
50912,
18675,
31358,
38131,
35385,
143,
45767,
39478,
48172,
28539,
50709,
18675,
29470,
23863,
51125,
35651,
30,
35385,
53810,
38255,
47736,
38622,
44895,
53811,
379,
17108,
31079,
53810,
21377,
47736,
23819,
31347,
48172,
47736,
31935,
31347,
379,
53811,
17108,
41554,
20392,
50709,
30,
50560,
51125,
37813,
24463,
19816,
32888,
136,
19816,
136,
32816,
38300,
30212,
18675,
37013,
136,
50709,
48885,
38131,
18675,
30828,
18675,
30,
53810,
48191,
34389,
21361,
53811,
39668,
51125,
41036,
379,
37,
11336,
38131,
29470,
136,
19816,
32234,
50560,
33248,
21256,
136,
35893,
30212,
18675,
31269,
46282,
379,
8309,
46304,
34389,
28686,
30,
33108,
33785,
20375,
38400,
48172,
33525,
379,
8911,
48172,
37482,
18675,
50191,
22636,
28270,
47725,
51125,
41036,
18675,
33,
39762,
20375,
50667,
20375,
18675,
41114,
31016,
27159,
37546,
136,
50443,
136,
19816,
39514,
38255,
46716,
37379,
24126,
136,
30,
50483,
18675,
22869,
379,
17599,
50927,
27170,
34389,
26269,
136,
20375,
18675,
23819,
22717,
50840,
53810,
32826,
19816,
49357,
53811,
379,
37,
18238,
46025,
50912,
47553,
38645,
38910,
46269,
379,
5668,
18675,
43859,
136,
25122,
28529,
30212,
47927,
50483,
28686,
379,
8979,
30,
34744,
47736,
53810,
50802,
2142,
53811,
28821,
40732,
379,
10645,
39427,
19757,
38296,
136,
19330,
27669,
43394,
47736,
25813,
50802,
50483,
41538,
379,
30,
9685,
34389,
42778,
32234,
36019,
19433,
143,
31672,
19816,
35363,
22106,
37014,
50685,
29130,
20375,
50560,
27669,
33951,
50912,
30,
27669,
38622,
136,
43391,
47725,
50560,
20234,
37974,
19604,
33108,
38645,
47963,
136,
46467,
136,
37546,
19816,
50443,
379,
37,
16951,
37667,
46134,
50483,
48172,
29056,
38645,
50191,
30525,
47736,
39478,
33108,
47736,
43678,
48172,
47951,
47725,
50560,
41525,
48172,
44544,
379,
30,
18336,
50560,
24914,
19407,
47725,
53810,
47860,
53811,
50685,
136,
33108,
36019,
50554,
136,
34686,
35385,
53810,
49717,
53811,
136,
38645,
36848,
50483,
48172,
44544,
47736,
30,
31272,
37530,
379,
18238,
37534,
48172,
21124,
46908,
48172,
37829,
23421,
41862,
19816,
47247,
45506,
47725,
50483,
23750,
38300,
30,
30212,
49717,
379,
12716,
30570,
38756,
39266,
29470,
23863,
29132,
37534,
48172,
21124,
41554,
33108,
47736,
41223,
30,
39668,
379,
3904,
47963,
19816,
29664,
50912,
45670,
41118,
19816,
28530,
45471,
30,
35814,
30212,
45494,
50762,
24683,
379,
4187,
39327,
21213,
48172,
28070,
379,
37,
12586,
50560,
21213,
48172,
24386,
47725,
47886,
35385,
47736,
37334,
136,
47736,
44596,
136,
19816,
47736,
40558,
50685,
36468,
47736,
30,
30554,
136,
19816,
44820,
37829,
21124,
47736,
41541,
136,
50560,
21213,
48172,
30126,
38255,
20375,
47736,
35856,
47885,
379,
9685,
50483,
45345,
27719,
30212,
45494,
38131,
30,
49717,
48172,
31079,
43539,
48172,
47736,
50709,
19816,
37829,
42016,
47725,
47736,
50802,
23743,
29894,
379,
2897,
26860,
47725,
50802,
50483,
38300,
30,
40389,
21173,
50560,
28453,
46282,
20375,
47736,
36269,
48172,
30966,
48172,
47736,
29663,
136,
47736,
37379,
19816,
47736,
30,
48920,
379,
17108,
25324,
45769,
40174,
21172,
38645,
36001,
379,
7195,
41840,
48005,
47927,
31305,
379,
9685,
21172,
30,
37235,
27709,
48172,
31079,
47736,
38622,
44895,
38131,
24666,
38267,
50560,
50685,
23810,
48172,
35057,
18675,
30,
24678,
31418,
22241,
47927,
36848,
379,
35,
5507,
19816,
37829,
37047,
136,
50483,
38275,
38131,
47736,
29894,
36542,
50560,
26346,
50483,
28686,
379,
18238,
30,
50441,
48172,
22093,
47725,
40174,
48191,
136,
47553,
46269,
136,
28446,
48172,
27669,
38622,
53806,
35526,
136,
35529,
35330,
20375,
38275,
379,
30,
6428,
36269,
38131,
23847,
136,
49766,
20334,
136,
46282,
136,
27415,
136,
19816,
24541,
21213,
48172,
28070,
20375,
50554,
30,
38131,
40517,
379,
5738,
19757,
20561,
38131,
37358,
43181,
136,
19816,
19038,
35152,
32234,
48172,
31705,
50709,
50560,
30,
34846,
36641,
21124,
26593,
24683,
136,
50483,
25202,
48172,
38645,
46695,
379,
37,
16383,
379,
18238,
46466,
50912,
47725,
50998,
379,
9979,
50709,
26531,
47725,
35651,
35385,
2142,
8911,
27214,
51273,
36278,
18675,
47885,
35385,
30,
40174,
2142,
8752,
53806,
50709,
50560,
29824,
24159,
136,
53810,
18577,
27214,
37974,
53811,
379,
18577,
45004,
48751,
47725,
35526,
50840,
21124,
48496,
19816,
30,
47725,
47736,
53810,
28844,
53811,
50840,
21124,
28848,
379,
13227,
50840,
21216,
48172,
34686,
21124,
53836,
26571,
379,
6304,
33108,
50554,
47725,
27214,
37974,
30,
31079,
33108,
19757,
28786,
22214,
24632,
48172,
18675,
48492,
379,
29,
3168,
8979,
46134,
20893,
19816,
28782,
37366,
20129,
136,
8979,
42017,
47725,
37366,
39253,
19816,
39668,
47592,
48172,
53810,
35109,
53800,
136,
30,
50735,
8979,
50441,
48172,
25324,
27159,
47899,
379,
17108,
46021,
136,
50560,
50441,
48172,
25707,
47886,
48172,
47736,
40163,
47725,
30,
37732,
50483,
53810,
47736,
35111,
53811,
379,
3168,
37235,
20375,
47927,
44351,
48172,
21124,
38255,
47736,
38622,
44895,
136,
34434,
34686,
26531,
37974,
51013,
379,
17108,
47549,
30,
46269,
19816,
42672,
47766,
48172,
38645,
36848,
19816,
50191,
50483,
46185,
47736,
50549,
48172,
35884,
47927,
31601,
136,
22214,
32052,
47736,
30,
42629,
18675,
21517,
37103,
35668,
51125,
31705,
21197,
18675,
37103,
27850,
20129,
379,
16503,
22391,
38300,
21124,
18941,
30,
32816,
50560,
20234,
37103,
18744,
47736,
53810,
50560,
53811,
47714,
47736,
53810,
36247,
53811,
379,
3904,
47736,
43539,
19736,
38131,
35116,
50912,
18675,
26268,
48172,
30,
28177,
34389,
18675,
25953,
47885,
136,
22214,
38267,
47725,
46282,
46035,
48172,
49278,
47819,
34389,
37852,
35385,
34434,
379,
29
] |
[
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
false,
false,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,980 |
Reflection – Mind Mapping
Challenge
I am a member of a small company made up of 13 people, so our tasks are varied, we are in charge of marketing, management, finance and other things.
We will use the mind mapping tool to bring together as a team and connect ideas that will lead us to more creative solutions in the development of our product design.
Selection
The mind mapping tool is a diagram used to represent ideas, words, tasks and concepts together, represented radially around a central idea or keyword that consists of looking for patterns and insights in the large amount of data collected.
Application
For the application of this tool, first we decided where we were going to do it, it had to be a place where there were no interruptions, spacious and comfortable, since we found a suitable place, we have to capture the ideas (once the necessary information was collected and reasoning the information) equipping our participants with pen, sticky notes, among others. All this process dialoguing with the other members, asking them to write down any element they think is necessary, then we analyze what would be useful and what is not, after the participants have made observations, the next step was to ask the participants what is next, until new valuable ideas arise and we write the personal statements on bigger sticky notes and place them on the corresponding groups of sticky notes, then we made the participants observe the connections between the groups to achieve a better representation of "what is".
Insight
Applying the mind map tool exceeded our expectations and were much better than we thought, since having new ideas, discussing them and capturing them using this tool would have good results, but these were better since they helped us to highlight those main ideas that we all thought about, but did not know how to capture them.
Approach
Since my team and I have used this tool a lot and it is very familiar, it worked very well, however we had several mishaps with the issue of organization, since everyone had to participate and in order, but then we achieved a good organization with the participants.
In future occasions that we use this tool we will have practice and we will know how to use it in a more efficient way.
|
[
14406,
53794,
11598,
11194,
29,
4800,
29,
8979,
19661,
18675,
36384,
38131,
18675,
45258,
23883,
35814,
49616,
38131,
897,
39478,
136,
45345,
38645,
47352,
20234,
49906,
136,
30,
50560,
20234,
33108,
22956,
38131,
36093,
136,
35937,
136,
29827,
19816,
38622,
47886,
379,
29,
18238,
50840,
49728,
47736,
36689,
36034,
48249,
48172,
21979,
48191,
20375,
18675,
47407,
19816,
24324,
32749,
30,
47725,
50840,
35109,
49717,
48172,
37103,
25122,
45471,
33108,
47736,
26394,
38131,
38645,
41043,
26238,
379,
29,
15538,
29,
16951,
36689,
36034,
48249,
34389,
18675,
26478,
49733,
48172,
42980,
32749,
136,
51006,
136,
47352,
19816,
30,
24126,
48191,
136,
42992,
41767,
20290,
18675,
22790,
32732,
38457,
34763,
47725,
30,
24410,
38131,
35654,
30212,
39327,
19816,
33743,
33108,
47736,
35003,
19736,
38131,
25570,
23647,
379,
29,
3032,
29,
7788,
47736,
20069,
38131,
47927,
48249,
136,
29894,
50560,
25713,
50735,
50560,
50685,
31096,
48172,
27214,
34434,
136,
34434,
31487,
30,
48172,
21124,
18675,
39964,
50735,
47819,
50685,
37724,
34107,
136,
45605,
19816,
23750,
136,
45019,
50560,
30,
30367,
18675,
46765,
39964,
136,
50560,
31705,
48172,
22499,
47736,
32749,
122,
38267,
47736,
37518,
33508,
30,
50483,
23647,
19816,
42066,
47736,
33508,
125,
28586,
38645,
39195,
50912,
39440,
136,
30,
46168,
37846,
136,
19729,
38623,
379,
2775,
47927,
40988,
26503,
50912,
47736,
38622,
36387,
136,
30,
20399,
47766,
48172,
51164,
27356,
19973,
27969,
47860,
47890,
34389,
37518,
136,
47797,
50560,
19793,
30,
50709,
51125,
21124,
49736,
19816,
50709,
34389,
37829,
136,
19330,
47736,
39195,
31705,
35814,
38040,
136,
30,
47736,
37667,
46134,
50483,
48172,
20394,
47736,
39195,
50709,
34389,
37667,
136,
49571,
37641,
49862,
32749,
20260,
30,
19816,
50560,
51164,
47736,
39631,
46052,
38255,
21414,
46168,
37846,
19816,
39964,
47766,
38255,
47736,
30,
24859,
31366,
38131,
46168,
37846,
136,
47797,
50560,
35814,
47736,
39195,
38042,
47736,
30,
24331,
21370,
47736,
31366,
48172,
18938,
18675,
21361,
42986,
38131,
106,
50709,
34389,
106,
379,
29,
9448,
29,
3047,
47736,
36689,
36021,
48249,
28911,
38645,
29084,
19816,
50685,
37235,
21361,
47714,
30,
50560,
47956,
136,
45019,
31712,
37641,
32749,
136,
26889,
47766,
19816,
22502,
47766,
49766,
47927,
30,
48249,
51125,
31705,
31108,
43272,
136,
22214,
47848,
50685,
21361,
45019,
47860,
31845,
49717,
48172,
31941,
30,
47951,
35856,
32749,
47725,
50560,
19547,
47956,
18744,
136,
22214,
26531,
37829,
34862,
32234,
48172,
22499,
47766,
379,
29,
3056,
29,
15828,
37366,
47407,
19816,
8979,
31705,
49733,
47927,
48249,
18675,
35689,
19816,
34434,
34389,
50038,
29494,
136,
34434,
51028,
50038,
30,
50667,
136,
32236,
50560,
31487,
44609,
36818,
50912,
47736,
34419,
38131,
38527,
136,
45019,
28831,
30,
31487,
48172,
39197,
19816,
33108,
38484,
136,
22214,
47797,
50560,
18941,
18675,
31108,
38527,
50912,
47736,
30,
39195,
379,
29,
9285,
30702,
38080,
47725,
50560,
49728,
47927,
48249,
50560,
50840,
31705,
40517,
19816,
50560,
50840,
34862,
32234,
30,
48172,
49728,
34434,
33108,
18675,
37103,
27866,
50549,
379,
29
] |
[
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,983 |
Reflection – Mind Mapping
I am currently studying and working on a design field team and one of the challenges
we usually encounter is how will we furthermore innovate, improve ideas or products, and
make it more appealing to audience. Design Thinking gave me an insight into how we can
make the sessions more efficient as we practice brainstorming. We have used different
techniques such as writing different personal ideas on sticky notes and narrowing it to the
most functioning and efficient solution. And then connecting it to the gathered existing data.
The Design Thinking made me want to share insights I learned during the course and how I
could apply them to enhance and develop our processes of solving the problem. Although
we already think of innovative solutions to the challenges, the techniques on the Mind
Mapping design tool such as mind mapping, concept development, assumption testing,
rapid prototyping, and mainly looking for patterns and insights to establish criteria for the
confirming and disconfirming data, will help us come up with better solutions.
To develop an effective design for the product, I start by identifying different
opportunities from different aspects like the target market or customer, sales, convenience
and mainly the designs function. Drafting the design brief can also help my team to
understand the scope of the project which will help my team recognize the patterns and
insights of the process. I will then assign different research to the team so we can identify
insights which will help us establish design criteria. I will base our concepts through
gathered data from the research and will proceed to brainstorming ideas to develop several
designs by sketching products with different features and narrowing the designs to five final
products. For that process, I will ask my team to note on separate sticky notes any ideas
they believe might be a helpful problem for the new ideas and I will ask them to take note of
what fits as well as what does not fit. I will start by having one member of the team start with
his or her idea by placing it on a large board. Then another team member adds their sticky
notes that are related to the same idea or concept. Then the next member will suggest
another idea and so forth, until the different ideas on sticky notes will be reduced to the final
concept of the product. After having the final designs, I will conduct a survey on different
customers varying from age, work, interest etc. by showing them the 3d model and list of
features and then finalize which will be more appealing and will “boom” to the surveyee. By
gathering data through surveys and engaging to different consumers by initial output or
rapid prototypes, can help us identify assumptions to the solution which can help us
improve and finalize the product design. On which can capture and represent the mind of
customers and to identify the insights related to each cluster and look for connections
between clusters.
What I have learned by taking this course has led me to think more open about how I
solve problems as a designer. With different and several ideas combined I can get better
perspective for the project by having empathy for my audience. It will also help me and my
team throughout the process by having an agreement regarding how to decide if a solution
is good or not. It will help me focus more on the possibilities rather than the problem itself.
|
[
14406,
53794,
11598,
11194,
29,
8979,
19661,
25373,
46500,
19816,
51043,
38255,
18675,
26238,
29753,
47407,
19816,
38275,
38131,
47736,
22881,
29,
50560,
49775,
28245,
34389,
32234,
50840,
50560,
30679,
33659,
136,
33082,
32749,
38457,
41064,
136,
19816,
29,
35884,
34434,
37103,
20028,
48172,
20655,
379,
6191,
17010,
30838,
36247,
19757,
33738,
34159,
32234,
50560,
22391,
29,
35884,
47736,
44579,
37103,
27866,
20375,
50560,
40517,
21857,
379,
18238,
31705,
49733,
26571,
29,
47467,
46716,
20375,
51169,
26571,
39631,
32749,
38255,
46168,
37846,
19816,
37451,
34434,
48172,
47736,
29,
37135,
30628,
19816,
27866,
45464,
379,
2897,
47797,
24328,
34434,
48172,
47736,
30826,
29041,
25570,
379,
29,
16951,
6191,
17010,
35814,
36247,
50440,
48172,
44664,
33743,
8979,
35147,
27594,
47736,
24986,
19816,
32234,
8979,
29,
24914,
20083,
47766,
48172,
28364,
19816,
26383,
38645,
40997,
38131,
45489,
47736,
40942,
379,
2815,
29,
50560,
19623,
47890,
38131,
33669,
45471,
48172,
47736,
22881,
136,
47736,
47467,
38255,
47736,
11598,
29,
11194,
26238,
48249,
46716,
20375,
36689,
36034,
136,
24120,
26394,
136,
20507,
47687,
136,
29,
41871,
41327,
136,
19816,
35858,
35654,
30212,
39327,
19816,
33743,
48172,
28691,
25192,
30212,
47736,
29,
24261,
19816,
26822,
25570,
136,
50840,
31843,
49717,
23735,
49616,
50912,
21361,
45471,
379,
29,
17108,
26383,
19757,
27850,
26238,
30212,
47736,
41043,
136,
8979,
46021,
22241,
32789,
26571,
29,
38395,
30525,
26571,
20406,
35385,
47736,
47330,
36082,
38457,
25413,
136,
43891,
136,
24659,
29,
19816,
35858,
47736,
26257,
30620,
379,
6517,
47736,
26238,
21958,
22391,
19626,
31843,
37366,
47407,
48172,
29,
49164,
47736,
44165,
38131,
47736,
41145,
50745,
50840,
31843,
37366,
47407,
42195,
47736,
39327,
19816,
29,
33743,
38131,
47736,
40988,
379,
8979,
50840,
47797,
20461,
26571,
43078,
48172,
47736,
47407,
45345,
50560,
22391,
32788,
29,
33743,
50745,
50840,
31843,
49717,
28691,
26238,
25192,
379,
8979,
50840,
21073,
38645,
24126,
48005,
29,
30826,
25570,
30525,
47736,
43078,
19816,
50840,
40980,
48172,
21857,
32749,
48172,
26383,
44609,
29,
26257,
22241,
45121,
41064,
50912,
26571,
29640,
19816,
37451,
47736,
26257,
48172,
29924,
29810,
29,
41064,
379,
7788,
47725,
40988,
136,
8979,
50840,
20394,
37366,
47407,
48172,
37838,
38255,
44501,
46168,
37846,
19973,
32749,
29,
47860,
21259,
36641,
21124,
18675,
31850,
40942,
30212,
47736,
37641,
32749,
19816,
8979,
50840,
20394,
47766,
48172,
47257,
37838,
38131,
29,
50709,
29916,
20375,
50667,
20375,
50709,
27243,
37829,
29913,
379,
8979,
50840,
46021,
22241,
31712,
38275,
36384,
38131,
47736,
47407,
46021,
50912,
29,
32001,
38457,
31873,
32732,
22241,
39973,
34434,
38255,
18675,
35003,
21646,
379,
16969,
19905,
47407,
36384,
19103,
47756,
46168,
29,
37846,
47725,
20234,
42673,
48172,
47736,
43922,
32732,
38457,
24120,
379,
16969,
47736,
37667,
36384,
50840,
46750,
29,
19905,
32732,
19816,
45345,
30331,
136,
49571,
47736,
26571,
32749,
38255,
46168,
37846,
50840,
21124,
42375,
48172,
47736,
29810,
29,
24120,
38131,
47736,
41043,
379,
2636,
31712,
47736,
29810,
26257,
136,
8979,
50840,
24206,
18675,
46955,
38255,
26571,
29,
25418,
49917,
30525,
19357,
136,
51013,
136,
33999,
28719,
379,
22241,
44844,
47766,
47736,
1577,
36940,
19816,
35471,
38131,
29,
29640,
19816,
47797,
29820,
50745,
50840,
21124,
37103,
20028,
19816,
50840,
53810,
21736,
53811,
48172,
47736,
46957,
379,
4197,
29,
30828,
25570,
48005,
46962,
19816,
28339,
48172,
26571,
24500,
22241,
33598,
38712,
38457,
29,
41871,
41322,
136,
22391,
31843,
49717,
32788,
20509,
48172,
47736,
45464,
50745,
22391,
31843,
49717,
29,
33082,
19816,
29820,
47736,
41043,
26238,
379,
12581,
50745,
22391,
22499,
19816,
42980,
47736,
36689,
38131,
29,
25418,
19816,
48172,
32788,
47736,
33743,
42673,
48172,
27669,
23459,
19816,
35651,
30212,
24331,
29,
21370,
23464,
379,
29,
18305,
8979,
31705,
35147,
22241,
47266,
47927,
24986,
31672,
35183,
36247,
48172,
47890,
37103,
38337,
18744,
32234,
8979,
29,
45480,
40958,
20375,
18675,
26251,
379,
18402,
26571,
19816,
44609,
32749,
23728,
8979,
22391,
30966,
21361,
29,
39668,
30212,
47736,
41145,
22241,
31712,
28127,
30212,
37366,
20655,
379,
9685,
50840,
19626,
31843,
36247,
19816,
37366,
29,
47407,
48006,
47736,
40988,
22241,
31712,
19757,
19413,
42535,
32234,
48172,
25712,
32816,
18675,
45464,
29,
34389,
31108,
38457,
37829,
379,
9685,
50840,
31843,
36247,
30126,
37103,
38255,
47736,
40384,
41893,
47714,
47736,
40942,
34474,
379,
29
] |
[
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,991 |
Reflection: Visualization
Challenge and Selection: In a growing team of 100 plus individuals, it was realized that there was a need for one single platform/portal to enhance the communication and collaboration within the team and to share ideas, information and make the knowledge available on a single platform. The critical information and best practices from the project were just sticking within the teams and a common medium was missing to disseminate the information to the wider audience.
A brainstorming session was held with a varied mix of stakeholders at different levels in the hierarchy from the top management to the consultants to discuss the challenge more broadly and to identify the possible solution. The group constitutes the heterogenous mix of people to get a varied array of opinions.
Visualization or Visual Thinking tool was used to bring together the team of around 20 to discuss the challenge and derive the possible solution. We used the tool called whitespace, which is an internally developed tool to collaborate and collect ideas with a group of people. The tool offers space to write and place ideas in the form of Post-its and drawing options to bring the creativity out while solving the challenge.
The exercise was conducted based on the reference taken from the visualization tool explained during week 1 of the course with the example of The Good Kitchen Story
Application: At the onset of the session, the agenda was discussed, and plan was presented for the conduct of the session. The initial time is spent in discussing the current mode of sharing the information and challenges they are facing if any. It was discussed that the productivity is affected amongst smaller teams due to the lack of one proper medium, transparency is also an issue and streamlined collaboration is missing. Post this discussion, a poll was taken to identify whether it’s a good idea to introduce the one
Visual tool used - Whitespace
common portal and majority has responded favorably. The left side of the above image depicts the scenario of identifying problem statement and polling done.
Idea Generation: Visualization was used for idea generation, one idea per post-it with a time duration of 15 minutes. The white space on the right side was used, the team was told to post at least 2 ideas, one idea per post-it on how a portal should look like and what content should it hold to enhance the productivity, collaboration and communication.
Variety of ideas were received spreading across the whitespace, clustering was used to group the ideas of similar nature under one cluster and concluded with 3 clusters with the below labels:
Information: Including each (sub) team’s service portfolio, offerings and capabilities
Repository: Project deliverables and best practices
Communication: Regular updates on upcoming events like townhalls and knowledge around rewards and recognition.
Each cluster has around 12-15 ideas and in order the choose the best ideas for implementation, a poll was conducted. Team was asked to use the drawing tool and place the dot at the idea they liked the most and they can select max 2 ideas under each cluster. I then prioritize the idea based on maximum votes received and decided to keep 2 ideas per cluster and concluded with total of 6 ideas to implement for the portal. Visualization activity is the best way to bring the sample team together and to collect the ideas in real time.
Insight: What I learnt from conducting this exercise is that I can have everyone’s opinion on the table at one go within a short span of time and a large pool of individuals can be easily managed with a simple visualization technique and with a tool like whitespace. The activity is more enjoyable and interactive with a technique like visualization.
I have been able to cover the what is and what if part of design thinking process with this collaboration activity.
Approach: visualization tool brought the best collaborative experience with the team members. That gave the ability to write ideas effectively and to vote for the best idea with a simple visualization trick. I would also like to use the learning launch tool to solve a business problem with the help of hypothesis and test the assumptions backed by relevant set of data.
|
[
14406,
2131,
18008,
29,
4800,
19816,
15538,
2131,
9285,
18675,
31374,
47407,
38131,
805,
40125,
33370,
136,
34434,
50483,
42017,
47725,
47819,
50483,
18675,
37530,
30,
30212,
38275,
45030,
40035,
537,
40313,
48172,
28364,
47736,
23847,
19816,
23610,
50927,
47736,
47407,
19816,
48172,
30,
44664,
32749,
136,
33508,
19816,
35884,
47736,
34868,
20774,
38255,
18675,
45030,
40035,
379,
16951,
25202,
33508,
30,
19816,
21345,
40519,
30525,
47736,
41145,
50685,
34686,
46164,
50927,
47736,
47422,
19816,
18675,
23819,
36346,
50483,
30,
36846,
48172,
27055,
47736,
33508,
48172,
47736,
50816,
20655,
379,
29,
2145,
21857,
44576,
50483,
31834,
50912,
18675,
49906,
36886,
38131,
45960,
20542,
26571,
35272,
33108,
47736,
31931,
30,
30525,
47736,
48283,
35937,
48172,
47736,
24480,
48172,
26886,
47736,
22869,
37103,
22007,
19816,
48172,
32788,
47736,
30,
40389,
45464,
379,
16951,
31358,
24444,
47736,
31908,
36886,
38131,
39478,
48172,
30966,
18675,
49906,
20305,
38131,
38380,
379,
29,
18008,
38457,
17995,
17010,
48249,
50483,
49733,
48172,
21979,
48191,
47736,
47407,
38131,
20290,
1203,
48172,
26886,
47736,
30,
22869,
19816,
26192,
47736,
40389,
45464,
379,
18238,
49733,
47736,
48249,
22338,
50778,
136,
50745,
34389,
19757,
34056,
30,
26386,
48249,
48172,
23606,
19816,
23645,
32749,
50912,
18675,
31358,
38131,
39478,
379,
16951,
48249,
38162,
45595,
48172,
51164,
19816,
30,
39964,
32749,
33108,
47736,
30285,
38131,
13554,
143,
34470,
19816,
27435,
38447,
48172,
21979,
47736,
25128,
38654,
50753,
45489,
47736,
30,
22869,
379,
29,
16951,
29002,
50483,
24207,
21077,
38255,
47736,
42421,
47260,
30525,
47736,
50228,
48249,
29175,
27594,
30,
50624,
695,
38131,
47736,
24986,
50912,
47736,
28896,
38131,
16951,
8309,
10186,
16260,
29,
3032,
2131,
3248,
47736,
38305,
38131,
47736,
44576,
136,
47736,
19367,
50483,
26887,
136,
19816,
39986,
50483,
40738,
30212,
47736,
30,
24206,
38131,
47736,
44576,
379,
16951,
33598,
48078,
34389,
45732,
33108,
26889,
47736,
25372,
36938,
38131,
44678,
47736,
33508,
30,
19816,
22881,
47860,
20234,
29417,
32816,
19973,
379,
9685,
50483,
26887,
47725,
47736,
41058,
34389,
19284,
19730,
45260,
30,
47422,
27559,
48172,
47736,
34928,
38131,
38275,
41223,
36346,
136,
48537,
34389,
19626,
19757,
34419,
19816,
46374,
23610,
30,
34389,
36846,
379,
13554,
47927,
26890,
136,
18675,
40211,
50483,
47260,
48172,
32788,
50743,
34434,
53806,
18675,
31108,
32732,
48172,
34190,
47736,
38275,
29,
17995,
48249,
49733,
143,
18348,
29,
23819,
40313,
19816,
35880,
31672,
43195,
29599,
379,
16951,
35189,
44895,
38131,
47736,
18746,
32871,
26139,
47736,
30,
44081,
38131,
32789,
40942,
46051,
19816,
40216,
27290,
379,
29,
9166,
8159,
2131,
18008,
50483,
49733,
30212,
32732,
30888,
136,
38275,
32732,
39494,
40394,
143,
34434,
50912,
18675,
48078,
27592,
38131,
30,
935,
36763,
379,
16951,
50769,
45595,
38255,
47736,
43539,
44895,
50483,
49733,
136,
47736,
47407,
50483,
48212,
48172,
40394,
20542,
35166,
1125,
32749,
136,
38275,
30,
32732,
39494,
40394,
143,
34434,
38255,
32234,
18675,
40313,
44820,
35651,
35385,
19816,
50709,
24548,
44820,
34434,
32047,
48172,
28364,
47736,
30,
41058,
136,
23610,
19816,
23847,
379,
29,
17842,
38131,
32749,
50685,
42132,
45844,
18987,
47736,
50778,
136,
23461,
50483,
49733,
48172,
31358,
47736,
32749,
38131,
30,
44976,
37473,
49091,
38275,
23459,
19816,
24159,
50912,
1411,
23464,
50912,
47736,
21281,
34907,
2131,
29,
9392,
2131,
9309,
27669,
122,
46537,
125,
47407,
53806,
44549,
40319,
136,
38161,
19816,
22451,
29,
14561,
2131,
13801,
25983,
19816,
21345,
40519,
29,
5244,
2131,
14453,
49628,
38255,
49623,
28809,
35385,
48363,
19816,
34868,
20290,
43462,
19816,
30,
42192,
379,
29,
6748,
23459,
31672,
20290,
867,
143,
935,
32749,
19816,
33108,
38484,
47736,
23110,
47736,
21345,
32749,
30212,
33003,
136,
18675,
40211,
50483,
30,
24207,
379,
30,
16819,
50483,
20396,
48172,
49728,
47736,
27435,
48249,
19816,
39964,
47736,
27334,
20542,
47736,
32732,
47860,
35390,
47736,
37135,
19816,
30,
47860,
22391,
44390,
36223,
1125,
32749,
49091,
27669,
23459,
379,
30,
8979,
47797,
40892,
47736,
32732,
21077,
38255,
36235,
50347,
30,
42132,
19816,
25713,
48172,
34732,
1125,
32749,
39494,
23459,
19816,
24159,
50912,
48318,
38131,
1829,
32749,
48172,
33001,
30212,
47736,
30,
40313,
379,
18008,
19018,
34389,
47736,
21345,
50549,
48172,
21979,
47736,
43923,
47407,
48191,
19816,
48172,
23645,
47736,
32749,
33108,
30,
41989,
48078,
379,
29,
9448,
2131,
18305,
8979,
35160,
30525,
24208,
47927,
29002,
34389,
47725,
8979,
22391,
31705,
28831,
53806,
38378,
38255,
47736,
47197,
20542,
30,
38275,
31079,
50927,
18675,
44794,
45610,
38131,
48078,
19816,
18675,
35003,
40255,
38131,
33370,
22391,
21124,
27711,
35936,
50912,
18675,
44986,
30,
50228,
47464,
19816,
50912,
18675,
48249,
35385,
50778,
379,
16951,
19018,
34389,
37103,
28376,
19816,
33956,
50912,
30,
18675,
47464,
35385,
50228,
379,
29,
8979,
31705,
21197,
18724,
48172,
25020,
47736,
50709,
34389,
19816,
50709,
32816,
39173,
38131,
26238,
47899,
40988,
50912,
47927,
23610,
30,
19018,
379,
29,
3056,
2131,
50228,
48249,
22033,
47736,
21345,
23613,
29125,
50912,
47736,
47407,
36387,
379,
16946,
30838,
30,
47736,
18721,
48172,
51164,
32749,
27851,
19816,
48172,
50343,
30212,
47736,
21345,
32732,
50912,
18675,
44986,
50228,
48653,
379,
8979,
51125,
30,
19626,
35385,
48172,
49728,
47736,
35152,
35047,
48249,
48172,
45480,
18675,
22188,
40942,
50912,
47736,
31843,
38131,
32659,
19816,
47671,
30,
47736,
20509,
20900,
22241,
42720,
44581,
38131,
25570,
379,
29
] |
[
false,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
false,
false,
true,
false,
true,
true,
false,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,992 |
VISUALIZATION
1. Challenge: Describe your challenge, including all relevant information.
Throughout our education experience through schools and colleges, we are taught to think “convergently”; to take the best out of an available list of choices, to converge on that choice, and then to execute that choice, or put it into practice. This type of thinking only looks for solutions in one direction—not allowing, therefore, for any sort of lateral thinking in the real sense of the word. Design thinking involves divergent thinking; to create or to even make aware of choices that never existed before, and then apply those to the problem.
2. Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why you
selected it for your challenge -- including any appropriate video lecture references).
Design thinking is not analytical, but holistic or integrated. The main intent is to be able to hold multiple tensions at the same time and resolve them all through an idea or set of ideas that seem to work through all the tensions at the same time. The classic tension—inherent in the solution to any problem—is between desirability—what meets the needs of the people you might be designing for; feasibility—in other words, what we can do with technology to make it possible; and finally, viability—what makes the solution a sustainable one. Through design thinking method, one can find solutions that seem to cater to all three tensions with astounding clarity. So a diagram or a visual representation is always a best option in terms of listing, grouping and understanding the issues and coming up with solutions by drawing parallel with a similar situation.
3. Application: Describe how you applied the tool you selected to your challenge (e.g., what you
did and how the tool was applied effectively or ineffectively).
Faculty from different schools were deliberately mixed to form 5 groups (of 4-5 members) and undertook this first full-day workshop on Teaching Methodologies. Each team listed out some of the challenges faced by faculty in relation to existing teaching methodologies. Through the 5 steps involved in Design Thinking (Empathize, Define, Ideate, Prototype and Test), the 5 teams came up with five different solutions and represented it through Diagrams. Faculty from different schools were deliberately mixed to form 5 groups (of 4-5 members) and undertook this first full-day workshop on Employability (of students) After listing out some of the challenges faced by students with respect to finding employable options (internship, part- or full-time job) after graduation, the team members interviewed students and came up with solutions that could be adopted by faculty and students themselves, to enhance the employability of students and represented it through Diagrams.
4. Insight: Describe the insight you gained from applying the tool you selected to your challenge
(e.g., how an insight affected your thinking about the challenge and about design thinking more broadly).
1. It’s Human-Centered. Design Thinking begins from deep empathy and understanding of needs
and motivations of people.
2. It’s Collaborative. Several great minds are always stronger when solving a challenge than just
one. Design Thinking benefits greatly from the views of multiple perspectives, and others’ creativity bolstering your own.
3. It’s Optimistic. Design Thinking is the fundamental belief that we all can create. 4. It’s Experimental. Design Thinking gives you permission to fail and to learn from your mistakes,
because you come up with new ideas, get feedback on them, then iterate.
5. Approach: Describe what you might do differently next time -- applying the same tool you
selected or a different one -- and the reason(s) why.
I would select storytelling the next time since visualization as a tool had its limitations in the later stages where it just become a step by step thing like a flowchart but storytelling will add on interest in the participant and they will engage with the process more personally.
|
[
17763,
29,
695,
379,
4800,
2131,
6182,
51280,
22869,
136,
33201,
19547,
42720,
33508,
379,
29,
17041,
38645,
27818,
29125,
48005,
44137,
19816,
23665,
136,
50560,
20234,
47373,
48172,
47890,
30,
53810,
24673,
53811,
2136,
48172,
47257,
47736,
21345,
38654,
38131,
19757,
20774,
35471,
38131,
23099,
136,
48172,
24669,
38255,
47725,
23098,
136,
30,
19816,
47797,
48172,
28975,
47725,
23098,
136,
38457,
41554,
34434,
34159,
40517,
379,
17019,
48885,
38131,
47899,
38300,
35658,
30212,
30,
45471,
33108,
38275,
26714,
53795,
37829,
19589,
136,
47827,
136,
30212,
19973,
45546,
38131,
35026,
47899,
33108,
47736,
41989,
30,
44463,
38131,
47736,
50998,
379,
6191,
47899,
34322,
27155,
47899,
2136,
48172,
25110,
38457,
48172,
28802,
35884,
20830,
30,
38131,
23099,
47725,
37638,
29036,
21207,
136,
19816,
47797,
20083,
47951,
48172,
47736,
40942,
379,
29,
1125,
379,
15538,
2131,
9285,
51280,
38910,
51006,
136,
21962,
26210,
47736,
48249,
51273,
44393,
122,
27645,
136,
50709,
34434,
34389,
19816,
50802,
51273,
29,
44393,
34434,
30212,
51280,
22869,
144,
33201,
19973,
20154,
50094,
35178,
42423,
125,
379,
29,
6191,
47899,
34389,
37829,
19787,
136,
22214,
32064,
38457,
33894,
379,
16951,
35856,
33936,
34389,
48172,
21124,
18724,
48172,
32047,
30,
37281,
47615,
20542,
47736,
43922,
48078,
19816,
43157,
47766,
19547,
48005,
19757,
32732,
38457,
44581,
38131,
32749,
47725,
30,
44350,
48172,
51013,
48005,
19547,
47736,
47615,
20542,
47736,
43922,
48078,
379,
16951,
23281,
47614,
53795,
33571,
33108,
47736,
30,
45464,
48172,
19973,
40942,
53795,
34389,
21370,
26266,
53795,
50709,
36364,
47736,
37546,
38131,
47736,
39478,
51273,
30,
36641,
21124,
26255,
30212,
2136,
29629,
53795,
33108,
38622,
51006,
136,
50709,
50560,
22391,
27214,
50912,
47483,
48172,
35884,
34434,
30,
40389,
2136,
19816,
29824,
136,
50060,
53795,
50709,
35893,
47736,
45464,
18675,
46995,
38275,
379,
17040,
26238,
30,
47899,
36531,
136,
38275,
22391,
29838,
45471,
47725,
44350,
48172,
22693,
48172,
19547,
47983,
47615,
50912,
20529,
30,
23269,
379,
15931,
18675,
26478,
38457,
18675,
50213,
42986,
34389,
19657,
18675,
21345,
38441,
33108,
47646,
38131,
35483,
136,
30,
31363,
19816,
49169,
47736,
34424,
19816,
23759,
49616,
50912,
45471,
22241,
27435,
39119,
50912,
18675,
30,
44976,
45074,
379,
29,
1411,
379,
3032,
2131,
6182,
32234,
51273,
20076,
47736,
48249,
51273,
44393,
48172,
51280,
22869,
122,
27645,
136,
50709,
51273,
29,
26531,
19816,
32234,
47736,
48249,
50483,
20076,
27851,
38457,
33406,
125,
379,
29,
7492,
30525,
26571,
44137,
50685,
25948,
36887,
48172,
30285,
1715,
31366,
122,
38131,
1597,
143,
1715,
36387,
125,
19816,
30,
49190,
47927,
29894,
30600,
143,
25606,
51064,
38255,
16818,
11521,
379,
6748,
47407,
35473,
38654,
45494,
30,
38131,
47736,
22881,
29393,
22241,
29440,
33108,
42678,
48172,
29041,
47403,
36539,
379,
30,
17040,
47736,
1715,
46138,
34319,
33108,
6191,
17010,
122,
6949,
136,
6079,
136,
9173,
136,
13853,
30,
19816,
16917,
125,
136,
47736,
1715,
47422,
22364,
49616,
50912,
29924,
26571,
45471,
19816,
42992,
34434,
48005,
30,
6275,
379,
33,
7492,
30525,
26571,
44137,
50685,
25948,
36887,
48172,
30285,
1715,
31366,
122,
38131,
1597,
143,
1715,
36387,
125,
19816,
30,
49190,
47927,
29894,
30600,
143,
25606,
51064,
38255,
6963,
122,
38131,
46486,
125,
2636,
35483,
38654,
45494,
38131,
30,
47736,
22881,
29393,
22241,
46486,
50912,
43181,
48172,
29843,
28158,
38447,
122,
34073,
136,
30,
39174,
38457,
30600,
143,
48078,
34563,
125,
19330,
31170,
136,
47736,
47407,
36387,
34134,
46486,
19816,
30,
22364,
49616,
50912,
45471,
47725,
24914,
21124,
19180,
22241,
29440,
19816,
46486,
47794,
136,
48172,
30,
28364,
47736,
28157,
38131,
46486,
19816,
42992,
34434,
48005,
6275,
379,
29,
1597,
379,
9448,
2131,
6182,
47736,
33738,
51273,
30733,
30525,
20085,
47736,
48249,
51273,
44393,
48172,
51280,
22869,
29,
122,
27645,
136,
32234,
19757,
33738,
19284,
51280,
47899,
18744,
47736,
22869,
19816,
18744,
26238,
47899,
37103,
30,
22007,
125,
379,
29,
695,
379,
9685,
53806,
8933,
143,
4744,
379,
6191,
17010,
21224,
30525,
25809,
28127,
19816,
49169,
38131,
37546,
29,
19816,
37168,
38131,
39478,
379,
29,
1125,
379,
9685,
53806,
5155,
379,
15643,
31269,
36705,
20234,
19657,
46445,
50730,
45489,
18675,
22869,
47714,
34686,
29,
38275,
379,
6191,
17010,
21313,
31274,
30525,
47736,
50122,
38131,
37281,
39671,
136,
19816,
38623,
53800,
30,
25128,
21690,
51280,
38910,
379,
29,
1411,
379,
9685,
53806,
12637,
379,
6191,
17010,
34389,
47736,
30635,
21255,
47725,
50560,
19547,
22391,
25110,
379,
30,
1597,
379,
9685,
53806,
7278,
379,
6191,
17010,
31020,
51273,
39588,
48172,
29445,
19816,
48172,
35145,
30525,
51280,
36862,
136,
29,
21173,
51273,
23735,
49616,
50912,
37641,
32749,
136,
30966,
29654,
38255,
47766,
136,
47797,
34454,
379,
29,
1715,
379,
3056,
2131,
6182,
50709,
51273,
36641,
27214,
26584,
37667,
48078,
144,
20085,
47736,
43922,
48249,
51273,
29,
44393,
38457,
18675,
26571,
38275,
144,
19816,
47736,
42059,
125,
50802,
379,
29,
8979,
51125,
44390,
46304,
47736,
37667,
48078,
45019,
50228,
20375,
18675,
48249,
31487,
34470,
35415,
33108,
47736,
35025,
30,
45929,
50735,
34434,
34686,
21174,
18675,
46134,
22241,
46134,
47885,
35385,
18675,
30060,
22214,
46304,
50840,
19075,
38255,
30,
33999,
33108,
47736,
39193,
19816,
47860,
50840,
28330,
50912,
47736,
40988,
37103,
39643,
379,
29
] |
[
false,
false,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
false,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
false,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
false,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
false,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
true,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
false,
false,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
true,
true,
true,
false,
false,
false,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,993 |
Challenge & Selection
The first tool I used was the tool of Visualization, or Visual Thinking, to achieve a shared understanding of a problem space among a diverse group of stakeholders before attempting to identify and define possible solutions to the problem. I use this approach often with our customers. I have used the technique of using a normal man visualization of a problem domain with a set of questions for discussion to allow a diverse group of stakeholders to learn from each other in the process of defining the scope, boundaries, key elements, and relationships between elements to consider when identifying pain points and opportunities for improvements or solutions.
Application
I start the process by creating a graphic of the problem. To develop the man graphic, I will draw from any existing material available to understand the environment. The existing material may be operational or procedural documents, training materials. If materials are not available, then I conduct informal interviews with one-three of the stakeholders who serve as my main points of contact on the initiative. If appropriate to the situation, I will borrow the concept to “front-stage/back-stage” from previous research, and discussed in David Gray’s book, “The Connected Company”. The front-stage/back-stage approach helps to reinforce the notion that every service – even an internal service – has customers with whom the service provider interacts and internal processes that enable the organization to provide the service. The man graphic is simple, using simple shapes and icons available on the Internet. If the front-stage/back-stage view doesn’t work, then I will create a different type of visual, either based on a high-level process flow with swim lanes for different stakeholders, or another format. For the activity, I will divide the stakeholders into groups of 5-6 participants each representing a different organization or area of interest. Each group receives a poster-size copy of the man graphic that they can write on directly, or use sticky notes to make comments. I give them two-three questions to answer, such as: 1) What key elements are missing from the graphic? 2) What would you change about the graphic to make it more accurately reflect your problem space? 3) What key insights do you have about the relationships between the entities in your problem space? I give them approximately 20 minutes to discuss the questions and mark up the graphic. Then I have each group report out on their answers to those three questions while pointing to the mark-ups on their poster. As each group reports out, I record commonalities in the insights of each group, and then additional insights that come from the group discussion on an additional copy of the graphic. After the session I will create a revised graphic that incorporates their feedback and proposed changes that they agreed to as a group.
Insight & Approach
What I have learned from conducting this exercise is important for reinforcing their understanding of the problem they are working to solve, the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space. The graphic gives the diverse group of stakeholders a focal point for discussion that allows them to share their perspectives and develop insights into potential root causes of their problems. They can also identify variables in the problem space – that is, it helps them to identify what they don’t know, in what areas they need to obtain information or data to provide the values for the variables. Since I discovered that the most valuable aspect is the shared insights and learning, next time I would use the visualization activity as a starting point for a series of design thinking activities. Then the revised graphic that incorporates their combined feedback can serve as a reference tool throughout the remainder of their work.
|
[
4800,
112,
15538,
29,
16951,
29894,
48249,
8979,
49733,
50483,
47736,
48249,
38131,
18008,
136,
38457,
17995,
17010,
136,
48172,
18938,
18675,
44668,
49169,
30,
38131,
18675,
40942,
45595,
19729,
18675,
27159,
31358,
38131,
45960,
21207,
20596,
48172,
32788,
19816,
25870,
30,
40389,
45471,
48172,
47736,
40942,
379,
8979,
49728,
47927,
20129,
38198,
50912,
38645,
25418,
379,
8979,
31705,
49733,
47736,
30,
47464,
38131,
49766,
18675,
37805,
35930,
50228,
38131,
18675,
40942,
27263,
50912,
18675,
44581,
38131,
41678,
30212,
30,
26890,
48172,
19583,
18675,
27159,
31358,
38131,
45960,
48172,
35145,
30525,
27669,
38622,
33108,
47736,
40988,
38131,
25876,
30,
47736,
44165,
136,
21807,
136,
34752,
27973,
136,
19816,
42683,
21370,
27973,
48172,
24386,
50730,
32789,
30,
39008,
40172,
19816,
38395,
30212,
33088,
38457,
45471,
379,
29,
3032,
29,
8979,
46021,
47736,
40988,
22241,
25117,
18675,
31218,
38131,
47736,
40942,
379,
17108,
26383,
47736,
35930,
31218,
136,
8979,
50840,
27428,
30525,
30,
19973,
29041,
36171,
20774,
48172,
49164,
47736,
28529,
379,
16951,
29041,
36171,
36236,
21124,
38361,
30,
38457,
40976,
27239,
136,
48447,
36181,
379,
9194,
36181,
20234,
37829,
20774,
136,
47797,
8979,
24206,
33501,
30,
34141,
50912,
38275,
143,
47983,
38131,
47736,
45960,
50783,
44544,
20375,
37366,
35856,
40172,
38131,
24514,
38255,
47736,
33609,
379,
30,
9194,
20154,
48172,
47736,
45074,
136,
8979,
50840,
21768,
47736,
24120,
48172,
53810,
30530,
143,
45924,
537,
20893,
143,
45924,
53811,
30525,
40816,
30,
43078,
136,
19816,
26887,
33108,
6006,
8381,
53806,
21712,
136,
53810,
16951,
5401,
5261,
53811,
379,
16951,
30530,
143,
45924,
537,
20893,
143,
45924,
30,
20129,
31857,
48172,
42623,
47736,
37870,
47725,
28827,
44549,
53794,
28802,
19757,
34049,
44549,
53794,
31672,
25418,
30,
50912,
50797,
47736,
44549,
41351,
33961,
19816,
34049,
40997,
47725,
28198,
47736,
38527,
48172,
41347,
30,
47736,
44549,
379,
16951,
35930,
31218,
34389,
44986,
136,
49766,
44986,
44658,
19816,
32729,
20774,
38255,
47736,
9557,
379,
9194,
47736,
30,
30530,
143,
45924,
537,
20893,
143,
45924,
50111,
27243,
37974,
51013,
136,
47797,
8979,
50840,
25110,
18675,
26571,
48885,
38131,
50213,
136,
27909,
21077,
38255,
18675,
30,
31933,
143,
35268,
40988,
30058,
50912,
47050,
34990,
30212,
26571,
45960,
136,
38457,
19905,
30299,
379,
7788,
47736,
19018,
136,
8979,
30,
50840,
27179,
47736,
45960,
34159,
31366,
38131,
1715,
143,
1829,
39195,
27669,
42994,
18675,
26571,
38527,
38457,
30,
20237,
38131,
33999,
379,
6748,
31358,
42135,
18675,
40405,
143,
45089,
24790,
38131,
47736,
35930,
31218,
47725,
47860,
22391,
51164,
38255,
30,
26724,
136,
38457,
49728,
46168,
37846,
48172,
35884,
23786,
379,
8979,
31012,
47766,
48876,
143,
47983,
41678,
48172,
19911,
136,
46716,
20375,
2131,
695,
125,
30,
18305,
34752,
27973,
20234,
36846,
30525,
47736,
31218,
2142,
1125,
125,
18305,
51125,
51273,
22903,
18744,
47736,
31218,
48172,
35884,
30,
34434,
37103,
18922,
42451,
51280,
40942,
45595,
2142,
1411,
125,
18305,
34752,
33743,
27214,
51273,
31705,
18744,
47736,
42683,
30,
21370,
47736,
28475,
33108,
51280,
40942,
45595,
2142,
8979,
31012,
47766,
20173,
1203,
36763,
48172,
26886,
47736,
30,
41678,
19816,
36074,
49616,
47736,
31218,
379,
16969,
8979,
31705,
27669,
31358,
42960,
38654,
38255,
47756,
19915,
48172,
47951,
47983,
30,
41678,
50753,
40169,
48172,
47736,
36074,
143,
49668,
38255,
47756,
40405,
379,
3168,
27669,
31358,
42966,
38654,
136,
8979,
42253,
30,
23821,
33108,
47736,
33743,
38131,
27669,
31358,
136,
19816,
47797,
19089,
33743,
47725,
23735,
30525,
47736,
31358,
30,
26890,
38255,
19757,
19089,
24790,
38131,
47736,
31218,
379,
2636,
47736,
44576,
8979,
50840,
30,
25110,
18675,
43423,
31218,
47725,
30,
33250,
47756,
29654,
19816,
41241,
22915,
47725,
47860,
19411,
48172,
20375,
18675,
31358,
379,
29,
9448,
112,
3056,
29,
18305,
8979,
31705,
35147,
30525,
24208,
47927,
29002,
34389,
33040,
30212,
42628,
47756,
49169,
38131,
30,
47736,
40942,
47860,
20234,
51043,
48172,
45480,
136,
47736,
37103,
49862,
20405,
38131,
47736,
19018,
34389,
47736,
44668,
33743,
30,
19816,
44668,
35152,
47725,
38102,
50753,
47860,
20234,
51043,
48172,
25870,
47756,
40942,
45595,
379,
16951,
31218,
31020,
30,
47736,
27159,
31358,
38131,
45960,
18675,
30123,
40163,
30212,
26890,
47725,
19590,
47766,
48172,
44664,
47756,
30,
39671,
19816,
26383,
33743,
34159,
40442,
43683,
22723,
38131,
47756,
40958,
379,
16997,
22391,
19626,
32788,
30,
49896,
33108,
47736,
40942,
45595,
53794,
47725,
34389,
136,
34434,
31857,
47766,
48172,
32788,
50709,
47860,
27214,
37974,
34862,
136,
33108,
50709,
20239,
30,
47860,
37530,
48172,
38064,
33508,
38457,
25570,
48172,
41347,
47736,
49872,
30212,
47736,
49896,
379,
15828,
8979,
26858,
47725,
30,
47736,
37135,
49862,
20405,
34389,
47736,
44668,
33743,
19816,
35152,
136,
37667,
48078,
8979,
51125,
49728,
47736,
50228,
30,
19018,
20375,
18675,
46030,
40163,
30212,
18675,
44533,
38131,
26238,
47899,
19014,
379,
16969,
47736,
43423,
31218,
47725,
30,
33250,
47756,
23728,
29654,
22391,
44544,
20375,
18675,
42421,
48249,
48006,
47736,
42770,
38131,
47756,
30,
51013,
379,
29
] |
[
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
false,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
false,
false,
true,
true,
false,
false,
false,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
false,
false,
false,
false,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,994 |
Reflection- learning launch
Challenge
I am a product designer in my company and my challenge is to design an eco- friendly and natural pocket-sized perfume that sanitizes the whole body when smelled and should also relieve stress. As we all know that in this time of epidemic, there is great need to sanitize ourselves, some people cannot sit at home and socially distance themselves but have to go to work. So, we are trying to find an easy solution for them so they don’t have to sanitize their hands and face again and again and it will also save their time. The project is limited to budget, manpower and time. It should also not exceed time of 15 days. We will focus on surveying the market and determining whether this product will be effective or not.
Application
For our learning launch, we will survey the market. In particular we want to see what people think of our idea and if they think it will be useful for them or not. After a survey of 2-3 days we concluded that people think it will be good to have a perfume that gives fragrance and even sanitize their body. We manufactured a few pocket size samples and gave them to some people for testing.
We got a good response for it. People were actually liking our product and the best thing was that it was so convenient to carry that they could carry it with them anywhere. But there was a problem that in hospitals, where this product
would be in great demand, we realized the germs could be transferred to bottle when people touch it, so our main objective was not being achieved. So, we thought of overcoming this problem and came with an idea of having sensors in the bottle, so that it could sanitize without having to touch that bottle. Adding sensor would help us to achieve the objectives.
Insight
By applying the learning launch tool, we designed and tested our product. We learned that we need to act quickly and speed up our process. Through the learning process we added sensors in our product. Our management is happy for our efforts. Our team is feeling so positive that we could contribute something for our COVID warriors. They are more motivated to work on such ideas to help the society. Moving forward our business will focus on human-centred designs, to improve our products.
Approach
Learning launch is the appropriate tool for our business as we are making a product that consumers will directly apply on their skin. As a team we gained insight from this launch and plan to incorporate these changes into our future designs. Future launch designs should reflect insight gained, progress made and come closer to a compelling solution ready for full roll out.
|
[
14407,
35152,
35047,
29,
4800,
29,
8979,
19661,
18675,
41043,
26251,
33108,
37366,
23883,
19816,
37366,
22869,
34389,
30,
48172,
26238,
19757,
27752,
30507,
19816,
37469,
40139,
143,
45091,
39546,
30,
47725,
43953,
47736,
50786,
21665,
50730,
45277,
19816,
44820,
19626,
30,
42737,
46394,
379,
3168,
50560,
19547,
34862,
47725,
33108,
47927,
48078,
38131,
28555,
136,
30,
47819,
34389,
31269,
37530,
48172,
43949,
38651,
136,
45494,
39478,
22391,
37829,
30,
45052,
20542,
32072,
19816,
45375,
27077,
47794,
22214,
31705,
48172,
31079,
30,
48172,
51013,
379,
15931,
136,
50560,
20234,
48773,
48172,
29838,
19757,
27719,
45464,
30212,
47766,
45345,
30,
47860,
27214,
37974,
31705,
48172,
43949,
47756,
31572,
19816,
29388,
19349,
19816,
30,
19349,
19816,
34434,
50840,
19626,
44003,
47756,
48078,
379,
16951,
41145,
34389,
35416,
48172,
30,
22077,
136,
35999,
19816,
48078,
379,
9685,
44820,
19626,
37829,
28910,
48078,
30,
38131,
935,
25612,
379,
18238,
50840,
30126,
38255,
46958,
47736,
36082,
19816,
30,
26350,
50743,
47927,
41043,
50840,
21124,
27850,
38457,
37829,
379,
29,
3032,
29,
7788,
38645,
35152,
35047,
136,
50560,
50840,
46955,
47736,
36082,
379,
9285,
30,
39213,
50560,
50440,
48172,
44335,
50709,
39478,
47890,
38131,
38645,
32732,
19816,
30,
32816,
47860,
47890,
34434,
50840,
21124,
49736,
30212,
47766,
38457,
37829,
379,
2636,
18675,
46955,
38131,
30,
1125,
143,
1411,
25612,
50560,
24159,
47725,
39478,
47890,
34434,
50840,
21124,
31108,
48172,
30,
31705,
18675,
39546,
47725,
31020,
30408,
19816,
28802,
43949,
47756,
30,
21665,
379,
18238,
36011,
18675,
29718,
40139,
45089,
43925,
19816,
30838,
30,
47766,
48172,
45494,
39478,
30212,
47687,
379,
29,
18238,
31124,
18675,
31108,
43208,
30212,
34434,
379,
13227,
50685,
19038,
35401,
30,
38645,
41043,
19816,
47736,
21345,
47885,
50483,
47725,
34434,
50483,
45345,
24661,
30,
48172,
22575,
47725,
47860,
24914,
22575,
34434,
50912,
47766,
19984,
379,
4187,
30,
47819,
50483,
18675,
40942,
47725,
33108,
32188,
136,
50735,
47927,
41043,
29,
51125,
21124,
33108,
31269,
26002,
136,
50560,
42017,
47736,
30958,
24914,
21124,
30,
48488,
48172,
21790,
50730,
39478,
48324,
34434,
136,
45345,
38645,
35856,
30,
38006,
50483,
37829,
21246,
18941,
379,
15931,
136,
50560,
47956,
38131,
30,
38775,
47927,
40942,
19816,
22364,
50912,
19757,
32732,
38131,
31712,
30,
44488,
33108,
47736,
21790,
136,
45345,
47725,
34434,
24914,
43949,
50933,
31712,
30,
48172,
48324,
47725,
21790,
379,
2531,
44486,
51125,
31843,
49717,
48172,
18938,
30,
47736,
38009,
379,
29,
9448,
29,
4197,
20085,
47736,
35152,
35047,
48249,
136,
50560,
26249,
19816,
47676,
30,
38645,
41043,
379,
18238,
35147,
47725,
50560,
37530,
48172,
18989,
41701,
19816,
30,
45715,
49616,
38645,
40988,
379,
17040,
47736,
35152,
40988,
50560,
30,
19079,
44488,
33108,
38645,
41043,
379,
12716,
35937,
34389,
31615,
30212,
30,
38645,
27878,
379,
12716,
47407,
34389,
29663,
45345,
40362,
47725,
50560,
24914,
30,
24632,
45506,
30212,
38645,
4410,
50478,
379,
16997,
20234,
37103,
30,
37162,
48172,
51013,
38255,
46716,
32749,
48172,
31843,
47736,
45383,
379,
11867,
30,
30349,
38645,
22188,
50840,
30126,
38255,
32535,
143,
22801,
26257,
136,
48172,
30,
33082,
38645,
41064,
379,
29,
3056,
29,
10522,
35047,
34389,
47736,
20154,
48249,
30212,
38645,
22188,
20375,
50560,
30,
20234,
35897,
18675,
41043,
47725,
24500,
50840,
26724,
20083,
38255,
30,
47756,
45153,
379,
3168,
18675,
47407,
50560,
30733,
33738,
30525,
47927,
35047,
19816,
30,
39986,
48172,
33248,
47848,
22915,
34159,
38645,
30702,
26257,
379,
30,
7966,
35047,
26257,
44820,
42451,
33738,
30733,
136,
41129,
30,
35814,
19816,
23735,
23425,
48172,
18675,
23923,
45464,
41981,
30212,
30600,
30,
43655,
38654,
379,
29
] |
[
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
false,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,996 |
1. Challenge & Selection
I teach literature to children with various mental illnesses. And Storytelling is the tool that allows you to inspire children to learn something new, despite the fact that it is given to them with great difficulty. With the help of literary examples and personal experience, I try to establish contact with children at a level that they understand. I try to design stories for that specific audience. It may not connect to ordinary people, it may not always make sense to us, it is not using words that we might be familiar with. But it is things that my special audience feels and understands.
When children feel this connection, when they understand you, they gradually begin to open up and tell their stories. Such interaction allows them to feel more individual and feel the weight of their voice, and me, in turn, hear them and understand what is important and interesting for them. This level of communication allows us to develop new, more effective approaches to special children. Storytelling allows to put human beings and their experience front. This tool helps to build connection about a piece of information that we are trying to share.
2. Application
One day at school there was a contest of readers, in which all the children had to read a poem by one of the Russian poets. Children have always loved these kinds of events and were for the sake of showing themselves on stage. However, one of the children had a strong fear of the stage and even a small audience. He completely refused to speak, he began a panic attack, he could not find a place. I never tried to find out exactly what he was afraid of, but the boy always remained silent. Then I decided to tell him my story of failure on the stage and how I tried to overcome it. When I was a 9-year-old, I went to the music school to play the piano. But sitting down at the piano, I could not remember a single chord. I just sat without moving the instruments and could not start playing. My speech did not take place. After this situation, I did not dare to enter the stage again for a long time, it seemed to me that failure again would overtake me. But at the same time I realized that I can not always be afraid to make this mistake again, especially since I was very fond of playing in public and despite the fear, I wanted to share my music with others. And despite the fear, I still forced myself to go on stage and play what I was taught. Emotional return from their personal growth was incredible. Believing in myself again, I experienced a surge of positive energy and happiness. The child calmed down from my told and felt that it can be revealed to me, a common problem binds us all. Then he told that he also once failed during the performance and is now very much afraid that the situation will repeat. After all, then for this failure he was punished. We agreed with him that we will try to compete in the contest until it turns out. And for every attempt I will give him a small reward, no matter what this attempt was - successful or not. Child arranged such a layout. And despite his fear and nerves, he nevertheless told his poem. And in my opinion, he did it perfectly.
3. Insight & Approach
By applying Storytelling design tool, we are building a closer relationship with a human. Because emotions and feelings are born from stories. Stories affect our subconscious quite differently than orders, facts, logical explanations or philosophical reflections. People are attracted by sincerity, openness and truthfulness. after listening to your story, a person automatically imbues with confidence, and it becomes much easier for you to convince, motivate or inspire him. and in the case of this child, who was afraid of making a mistake again. It was important for him to hear that there is nothing shameful about this. What each of us falls into such situations. And it is important to constantly look for a way out of them. Each time, using the Storytelling tool in communication with people, I'm convinced that it is very effective. And it does not matter who it is about, about special children, or not. Everyone needs an individual approach and attention. As soon as you pay attention to a person and let him show himself by opening up in response, all his difficulties acquire a different, less dramatic character.
|
[
695,
379,
4800,
112,
15538,
29,
8979,
47393,
35498,
48172,
23069,
50912,
49912,
36428,
32850,
379,
2897,
16274,
34389,
47736,
48249,
47725,
19590,
30,
51273,
48172,
33782,
23069,
48172,
35145,
45506,
37641,
136,
26286,
47736,
29419,
47725,
34434,
34389,
31016,
48172,
47766,
50912,
31269,
30,
26599,
379,
18402,
47736,
31843,
38131,
35495,
28902,
19816,
39631,
29125,
136,
8979,
48769,
48172,
28691,
24514,
30,
50912,
23069,
20542,
18675,
35268,
47725,
47860,
49164,
379,
8979,
48769,
48172,
26238,
46269,
30212,
47725,
45670,
20655,
379,
9685,
30,
36236,
37829,
24324,
48172,
38492,
39478,
136,
34434,
36236,
37829,
19657,
35884,
44463,
48172,
49717,
136,
34434,
34389,
37829,
49766,
51006,
47725,
30,
50560,
36641,
21124,
29494,
50912,
379,
4187,
34434,
34389,
47886,
47725,
37366,
45647,
20655,
29665,
19816,
49173,
379,
29,
18325,
23069,
29662,
47927,
24329,
136,
50730,
47860,
49164,
51273,
136,
47860,
31165,
21216,
48172,
38337,
49616,
30,
19816,
47549,
47756,
46269,
379,
16389,
33953,
19590,
47766,
48172,
29662,
37103,
33357,
19816,
29662,
47736,
50649,
38131,
30,
47756,
50304,
136,
19816,
36247,
136,
33108,
48824,
136,
31775,
47766,
19816,
49164,
50709,
34389,
33040,
19816,
34002,
30212,
47766,
379,
30,
17019,
35268,
38131,
23847,
19590,
49717,
48172,
26383,
37641,
136,
37103,
27850,
20139,
48172,
45647,
30,
23069,
379,
16274,
19590,
48172,
41554,
32535,
21248,
19816,
47756,
29125,
30530,
379,
17019,
48249,
31857,
48172,
30,
22093,
24329,
18744,
18675,
39865,
38131,
33508,
47725,
50560,
20234,
48773,
48172,
44664,
379,
29,
1125,
379,
3032,
29,
12588,
25606,
20542,
44129,
47819,
50483,
18675,
24557,
38131,
41966,
136,
33108,
50745,
19547,
47736,
23069,
31487,
48172,
41959,
18675,
40149,
22241,
30,
38275,
38131,
47736,
14908,
40155,
379,
4930,
31705,
19657,
35705,
47848,
34817,
38131,
28809,
19816,
50685,
30212,
47736,
43877,
30,
38131,
44844,
47794,
38255,
45924,
379,
8912,
136,
38275,
38131,
47736,
23069,
31487,
18675,
46444,
29621,
38131,
47736,
45924,
19816,
30,
28802,
18675,
45258,
20655,
379,
8681,
23988,
42523,
48172,
45635,
136,
31726,
21213,
18675,
39064,
20581,
136,
31726,
24914,
37829,
29838,
30,
18675,
39964,
379,
8979,
37638,
48663,
48172,
29838,
38654,
28881,
50709,
31726,
50483,
19324,
38131,
136,
22214,
47736,
21827,
19657,
42772,
44956,
379,
30,
16969,
8979,
25713,
48172,
47549,
31962,
37366,
46282,
38131,
29452,
38255,
47736,
45924,
19816,
32234,
8979,
48663,
48172,
38772,
34434,
379,
18325,
8979,
30,
50483,
18675,
2064,
143,
51241,
143,
38230,
136,
8979,
50683,
48172,
47736,
37334,
44129,
48172,
40045,
47736,
39829,
379,
4187,
45065,
27356,
20542,
47736,
39829,
136,
8979,
30,
24914,
37829,
42793,
18675,
45030,
23122,
379,
8979,
34686,
43969,
50933,
37221,
47736,
33854,
19816,
24914,
37829,
46021,
30,
40062,
379,
11933,
45712,
26531,
37829,
47257,
39964,
379,
37,
2636,
47927,
45074,
136,
8979,
26531,
37829,
25550,
48172,
28443,
47736,
45924,
19349,
30212,
18675,
35635,
48078,
136,
34434,
44351,
48172,
36247,
47725,
30,
29452,
19349,
51125,
38879,
36247,
379,
4187,
20542,
47736,
43922,
48078,
8979,
42017,
47725,
8979,
22391,
37829,
19657,
21124,
19324,
48172,
30,
35884,
47927,
36859,
19349,
136,
28668,
45019,
8979,
50483,
50038,
30173,
38131,
40062,
33108,
41437,
19816,
26286,
47736,
29621,
136,
30,
8979,
50441,
48172,
44664,
37366,
37334,
50912,
38623,
379,
2897,
26286,
47736,
29621,
136,
8979,
46185,
30221,
37373,
48172,
31079,
38255,
45924,
30,
19816,
40045,
50709,
8979,
50483,
47373,
379,
6941,
43359,
30525,
47756,
39631,
31378,
50483,
33265,
379,
3728,
30,
33108,
37373,
19349,
136,
8979,
29130,
18675,
46920,
38131,
40362,
28320,
19816,
31612,
379,
37,
16951,
23063,
22351,
27356,
30525,
37366,
48212,
19816,
29680,
47725,
34434,
22391,
21124,
43389,
48172,
36247,
136,
18675,
23819,
40942,
30,
21443,
49717,
19547,
379,
16969,
31726,
48212,
47725,
31726,
19626,
38267,
29449,
27594,
47736,
39533,
19816,
34389,
37898,
50038,
37235,
30,
19324,
47725,
47736,
45074,
50840,
42907,
379,
2636,
19547,
136,
47797,
30212,
47927,
29452,
31726,
50483,
41489,
379,
18238,
19411,
50912,
30,
31962,
47725,
50560,
50840,
48769,
48172,
23935,
33108,
47736,
24557,
49571,
34434,
48832,
38654,
379,
2897,
30212,
28827,
20594,
8979,
50840,
31012,
30,
31962,
18675,
45258,
43458,
136,
37724,
36209,
50709,
47927,
20594,
50483,
143,
46699,
38457,
37829,
379,
4926,
20298,
46716,
18675,
30,
35094,
379,
2897,
26286,
32001,
29621,
19816,
37601,
136,
31726,
37639,
48212,
32001,
40149,
379,
2897,
33108,
37366,
38378,
136,
31726,
26531,
30,
34434,
39529,
379,
29,
1411,
379,
9448,
112,
3056,
29,
4197,
20085,
16274,
26238,
48249,
136,
50560,
20234,
22098,
18675,
23425,
42682,
50912,
18675,
32535,
379,
3685,
30,
28104,
19816,
29664,
20234,
21765,
30525,
46269,
379,
16254,
19282,
38645,
46549,
41718,
26584,
47714,
30,
38488,
136,
29434,
136,
35606,
29186,
38457,
39759,
42458,
379,
13227,
20234,
20626,
22241,
45022,
136,
30,
38346,
19816,
48767,
379,
19330,
35479,
48172,
51280,
46282,
136,
18675,
39620,
20745,
32903,
50912,
30,
24234,
136,
19816,
34434,
21175,
37235,
27709,
30212,
51273,
48172,
24712,
136,
37161,
38457,
33782,
31962,
379,
19816,
33108,
47736,
30,
22605,
38131,
47927,
23063,
136,
50783,
50483,
19324,
38131,
35897,
18675,
36859,
19349,
379,
9685,
50483,
33040,
30212,
31962,
48172,
31775,
47725,
30,
47819,
34389,
37852,
44651,
18744,
47927,
379,
18305,
27669,
38131,
49717,
29486,
34159,
46716,
45079,
379,
2897,
34434,
34389,
33040,
30,
48172,
24431,
35651,
30212,
18675,
50549,
38654,
38131,
47766,
379,
35,
6748,
48078,
136,
49766,
47736,
16274,
48249,
33108,
23847,
50912,
39478,
136,
8979,
118,
24713,
47725,
34434,
34389,
50038,
30,
27850,
379,
2897,
34434,
27243,
37829,
36209,
50783,
34434,
34389,
18744,
136,
18744,
45647,
23069,
136,
38457,
37829,
379,
7194,
37546,
19757,
30,
33357,
20129,
19816,
20609,
379,
3168,
45528,
20375,
51273,
39348,
20609,
48172,
18675,
39620,
19816,
35256,
31962,
44831,
30,
31966,
22241,
38343,
49616,
33108,
43208,
136,
19547,
32001,
26596,
18976,
18675,
26571,
136,
35244,
27417,
22940,
379,
29
] |
[
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
false,
false,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
19,999 |
Refection- Visualization
Challenge & Selection
Visualization is a vital communication tool that I use within my engineering degree. As a university student, I usually work on numerous group projects. Many of the group members I work with are usually from diverse background with some being overseas exchange students. I find visualization as an extremely useful tool to help form concepts and convey ideas to other engineering students and also as a way to communicate complicated ideas that can’t be expressed in words.
I have used this approach in one of the challenges I have recently come across. This challenge involved participating in an Engineering Without Borders competition where the sole aim is to design and build a low cost emergency vehicle prototype capable of travelling on difficult terrains. The purpose of the vehicle is to transport medical drugs and equipment to undeveloped communities in third world countries where basic infrastructure has broken down.
Application
Before starting the designing process using the visualization tool, we first applied elements of the mind mapping tool presented by University Angie Meyer (Week 3 Course Content) to help find themes and insights of the design problem at hand. This involved mapping out client’s demands, objectives and environmental and budget constraints. Mind mapping enabled us to obtain a more intuitive and engaging visual idea of the design challenge. As a result, through using the visualization tool we were able to create many designs and concepts that followed the requirements of the project. This included drawing several different views of the
prototype vehicle and the relationship between those views known as orthogonal drawings. These orthogonal drawings along with 3D drawings allowed members within the team to think in a non-verbal way and grasp a much clearer understanding of the particular ideas being portrayed.
Throughout the construction phrase the team did a series of small tests on certain components of the vehicle prototype which were then critically analyzed and evaluated. During these compliance tests there were problems with the vehicle design which were encountered that were not realized before. As a result, we had to go back to the drawing board and make a number of adjustments and modifications on the prototype design such as the braking and suspension system. It is through the use of visual thinking that we were able to illustrate key elements further needed to tackle the problem space. We did this by further developing a series of design solutions and trialing each of them and seeing how effective they were before making a final decision.
Insight
Visualization being an essential tool greatly assisted us to help place complex concepts from abstract form into to graphical drawings. This allowed the team to have a more concrete understanding of what each team members were trying to say when focusing on different mechanical systems on the emergency vehicle prototype. The habit of producing graphics allowed the team to develop new insights by unlocking certain aspects of the vehicle design not previously thought of. The use of visual thinking also strengthened our understanding and improved our insight on how different systems and mechanisms can work together i.e. the belt- drive motor, braking and suspension system.
Approach
Throughout the design thinking process, we learnt as a team that incorporating other tools such as mind mapping with visualization we are able to have a more agile approach to tackling the design challenge. It is also important to realize when working with different teams, there may be members who might not have a background in design. This can be very intimating and difficult for them at the start when they try to portray their ideas. In future, the best way to approach this issue is to keep encouraging them to draw on a regular basis on ideas that comes to their mind. This will strengthen their visual thinking skills and will soon eventually become second nature to them.
|
[
14389,
18008,
29,
4800,
112,
15538,
29,
18008,
34389,
18675,
50262,
23847,
48249,
47725,
8979,
49728,
50927,
37366,
28349,
25907,
379,
3168,
18675,
30,
49371,
46481,
136,
8979,
49775,
51013,
38255,
37946,
31358,
41156,
379,
11182,
38131,
47736,
31358,
36387,
8979,
30,
51013,
50912,
20234,
49775,
30525,
27159,
20906,
50912,
45494,
21246,
38858,
28943,
46486,
379,
8979,
30,
29838,
50228,
20375,
19757,
29313,
49736,
48249,
48172,
31843,
30285,
24126,
19816,
24698,
32749,
48172,
38622,
30,
28349,
46486,
19816,
19626,
20375,
18675,
50549,
48172,
23842,
24009,
32749,
47725,
22267,
37974,
21124,
30,
29243,
33108,
51006,
379,
29,
8979,
31705,
49733,
47927,
20129,
33108,
38275,
38131,
47736,
22881,
8979,
31705,
42138,
23735,
18987,
379,
17019,
22869,
30,
34319,
39201,
33108,
19757,
7006,
18406,
3975,
23946,
50735,
47736,
45426,
19451,
34389,
48172,
30,
26238,
19816,
22093,
18675,
35712,
24883,
28074,
49943,
41316,
22454,
38131,
48582,
38255,
26593,
30,
47651,
379,
16951,
41525,
38131,
47736,
49943,
34389,
48172,
48546,
36319,
27530,
19816,
28583,
48172,
30,
49213,
23862,
33108,
47918,
51092,
24966,
50735,
21086,
33535,
31672,
22015,
30,
27356,
379,
29,
3032,
29,
3702,
46030,
47736,
26255,
40988,
49766,
47736,
50228,
48249,
136,
50560,
29894,
20076,
27973,
38131,
30,
47736,
36689,
36034,
48249,
40738,
22241,
17607,
2930,
11533,
122,
18262,
1411,
5621,
30,
5466,
125,
48172,
31843,
29838,
47784,
19816,
33743,
38131,
47736,
26238,
40942,
20542,
31537,
379,
17019,
34319,
36034,
30,
38654,
23354,
53806,
26006,
136,
38009,
19816,
28530,
19816,
22077,
24455,
379,
11598,
36034,
30,
28200,
49717,
48172,
38064,
18675,
37103,
34220,
19816,
28339,
50213,
32732,
38131,
47736,
26238,
22869,
379,
3168,
18675,
30,
43267,
136,
48005,
49766,
47736,
50228,
48249,
50560,
50685,
18724,
48172,
25110,
36019,
26257,
19816,
24126,
30,
47725,
30158,
47736,
43051,
38131,
47736,
41145,
379,
17019,
33198,
27435,
44609,
26571,
50122,
38131,
30,
47736,
29,
41316,
49943,
19816,
47736,
42682,
21370,
47951,
50122,
34877,
20375,
38597,
27438,
379,
30,
16992,
38597,
27438,
19605,
50912,
1567,
27438,
19588,
36387,
50927,
47736,
47407,
48172,
47890,
30,
33108,
18675,
37759,
143,
49985,
50549,
19816,
31229,
18675,
37235,
23325,
49169,
38131,
47736,
39213,
32749,
21246,
30,
40333,
379,
29,
17041,
47736,
24466,
39805,
47736,
47407,
26531,
18675,
44533,
38131,
45258,
47690,
38255,
22824,
24026,
30,
38131,
47736,
49943,
41316,
50745,
50685,
47797,
25205,
19794,
19816,
28783,
379,
6595,
47848,
30,
24003,
47690,
47819,
50685,
40958,
50912,
47736,
49943,
26238,
50745,
50685,
28246,
47725,
30,
50685,
37829,
42017,
21207,
379,
3168,
18675,
43267,
136,
50560,
31487,
48172,
31079,
20893,
48172,
47736,
27435,
21646,
19816,
35884,
18675,
30,
37934,
38131,
19140,
19816,
36975,
38255,
47736,
41316,
26238,
46716,
20375,
47736,
21868,
19816,
30,
46987,
47167,
379,
9685,
34389,
48005,
47736,
49728,
38131,
50213,
47899,
47725,
50560,
50685,
18724,
48172,
32859,
34752,
30,
27973,
30676,
37534,
48172,
47221,
47736,
40942,
45595,
379,
18238,
26531,
47927,
22241,
30676,
26391,
18675,
30,
44533,
38131,
26238,
45471,
19816,
48634,
27669,
38131,
47766,
19816,
44342,
32234,
27850,
47860,
50685,
21207,
30,
35897,
18675,
29810,
25723,
379,
29,
9448,
29,
18008,
21246,
19757,
28686,
48249,
31274,
20481,
49717,
48172,
31843,
39964,
23996,
24126,
30525,
30,
18779,
30285,
34159,
48172,
31219,
27438,
379,
17019,
19588,
47736,
47407,
48172,
31705,
18675,
37103,
24171,
30,
49169,
38131,
50709,
27669,
47407,
36387,
50685,
48773,
48172,
44018,
50730,
30131,
38255,
26571,
30,
36291,
47182,
38255,
47736,
28074,
49943,
41316,
379,
16951,
31468,
38131,
41041,
31221,
30,
19588,
47736,
47407,
48172,
26383,
37641,
33743,
22241,
49408,
22824,
20406,
38131,
47736,
49943,
26238,
37829,
30,
40817,
47956,
38131,
379,
16951,
49728,
38131,
50213,
47899,
19626,
46387,
38645,
49169,
19816,
30,
33083,
38645,
33738,
38255,
32234,
26571,
47182,
19816,
36298,
22391,
51013,
48191,
32681,
47736,
21285,
27487,
37176,
136,
21868,
19816,
46987,
47167,
379,
29,
3056,
29,
17041,
47736,
26238,
47899,
40988,
136,
50560,
35160,
20375,
18675,
47407,
47725,
33251,
38622,
48264,
46716,
30,
20375,
36689,
36034,
50912,
50228,
50560,
20234,
18724,
48172,
31705,
18675,
37103,
19393,
20129,
48172,
47224,
47736,
30,
26238,
22869,
379,
9685,
34389,
19626,
33040,
48172,
42016,
50730,
51043,
50912,
26571,
47422,
136,
47819,
36236,
30,
21124,
36387,
50783,
36641,
37829,
31705,
18675,
20906,
33108,
26238,
379,
17019,
22391,
21124,
50038,
34152,
19816,
30,
26593,
30212,
47766,
20542,
47736,
46021,
50730,
47860,
48769,
48172,
40330,
47756,
32749,
379,
9285,
30702,
136,
47736,
21345,
50549,
48172,
30,
20129,
47927,
34419,
34389,
48172,
34732,
28254,
47766,
48172,
27428,
38255,
18675,
42578,
21093,
38255,
32749,
47725,
23743,
30,
48172,
47756,
36689,
379,
17019,
50840,
46386,
47756,
50213,
47899,
45145,
19816,
50840,
45528,
28817,
21174,
30,
44298,
37473,
48172,
47766,
379,
29
] |
[
true,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
20,004 |
Example Reflection –Learning Launch
Challenge
This reflection is based on a case from my experience with a service organization. The company offers maintenance and repair services of industrial equipment. When service engineers are on site they often find equipment potentially mature for replacement (end of operational life).
With the project my team and I wanted to set up a lead generation process - implemented in company's CRM - to target modernization opportunities for the above category of assets
Leads would come in from service engineers via a mobile app. One important requirement was to design a process with little overhead for service engineers and technical sales who would engage the end-customer. However the registered information had to be relevant to enable a meaningful engagement. Services and sales organizations were involved in the project and they were my internal customer.
Selection
We could not kick off a full project involving a large number of resources without having the process right, and a demonstrated upside.
The team, me included, did not have much experience with Design Thinking, however we worked agile and we planned for several refinements. We had few interviews with our customer - a relatively small subset of the service engineers and tech sales - to define the process, understand the workflow, the required data set, what we needed to report and measure, lead times, and hit/win rates, etc. Our hypothesis was that a proactive and facts based engagement with the end customer would lead to higher hit/win rate, above historical average.
We then wanted to focus on learning and measuring these rates through a live process, therefore we run a learning launch.
Application
After the process was defined, we briefed and planned the learning launch with the selected engineers and sales reps.
We used a progressive approach. We first simulated the data pushed by service engineers into the CRM, we created mockup leads and forwarded them to the sales reps to receive feedback on data quality. Thereafter we verified that service engineers could indeed and with low overhead (5-10 min) provide such data. There were two important outcomes from this step:
Taking pictures of the equipment was agreed to be a quick way to provide much of the required information (rating labels, serial number, visual inspection, type of environment, etc).
Often a challenge for a service engineer was to figure out end-customer relevant contact information, such as service manager, operation manager, facility manager, etc. so that tech sales could engage with the right person at the end-customer. This could be solved by enhancing the information in the "back office"
We then set on the learning launch as such, which was planned to last two months. The chosen service engineers were enabled to push data of candidate assets by using the mobile app. The lead was received in the CRM as an email (at this stage of learning launch). It was then examined and enhanced in the back office by my team by looking up databases of known assets and customers. If the lead was qualified, it was then forward in the CRM to a sales rep who tried to engage with the end-customer.
Insights and approach
By the end of the learning launch we got more than 200 leads from candidate assets. We learnt the percentage of qualified leads and of those representing actual business opportunities with their value. We gather additional requirements for the improvements of the front-end app and the automation achievable in the CRM platform to enhance and qualify leads, thus reducing transaction cost.
We also discovered hidden expectations f.e. the need for a fair incentive scheme for service engineers (sales reps have naturally one) who were creating incremental value for the company. We had a stronger case, as we proved the hypothesis; we better understood the implications and the cost for implementing the process in production, as well as the incremental value for the company. As I write the lead generation process has been running for a couple of years with significant business upside.
In conclusion, this Design Thinking course made me aware of the importance of the "learning launch”, as a powerful tool for minimizing risk of “failing late and expensive”. The scope of a learning launch can be adapted, by selecting internal customers - in an early phase to learn quickly and cheap – vs. external end-customers to learn from real life feedback. I would say that learning launch is a robust end-to-end testing approach, which ought to be used in any new product or service introductions.
|
[
7215,
14406,
53794,
10522,
10458,
29,
4800,
29,
17019,
42456,
34389,
21077,
38255,
18675,
22605,
30525,
37366,
29125,
50912,
18675,
44549,
38527,
379,
16951,
23883,
30,
38162,
35871,
19816,
42895,
44560,
38131,
33393,
28583,
379,
18325,
44549,
28351,
20234,
38255,
45054,
30,
47860,
38198,
29838,
28583,
40446,
36216,
30212,
42935,
122,
28263,
38131,
38361,
35330,
125,
379,
29,
18402,
47736,
41145,
37366,
47407,
19816,
8979,
50441,
48172,
44581,
49616,
18675,
35109,
30888,
40988,
143,
33007,
33108,
30,
23883,
120,
4436,
143,
48172,
47330,
36966,
38395,
30212,
47736,
18746,
22689,
38131,
20459,
29,
10504,
51125,
23735,
33108,
30525,
44549,
28351,
50059,
18675,
36910,
20014,
379,
12588,
33040,
43048,
50483,
48172,
30,
26238,
18675,
40988,
50912,
35513,
38804,
30212,
44549,
28351,
19816,
47454,
43891,
50783,
51125,
28330,
47736,
30,
28263,
143,
25413,
379,
8912,
47736,
42555,
33508,
31487,
48172,
21124,
42720,
48172,
28198,
18675,
36261,
30,
28334,
379,
15627,
19816,
43891,
38532,
50685,
34319,
33108,
47736,
41145,
19816,
47860,
50685,
37366,
34049,
30,
25413,
379,
29,
15538,
29,
18238,
24914,
37829,
34772,
38141,
18675,
30600,
41145,
34324,
18675,
35003,
37934,
38131,
43177,
50933,
31712,
47736,
40988,
30,
43539,
136,
19816,
18675,
26039,
49674,
379,
29,
16951,
47407,
136,
36247,
33198,
136,
26531,
37829,
31705,
37235,
29125,
50912,
6191,
17010,
136,
32236,
50560,
51028,
30,
19393,
19816,
50560,
40002,
30212,
44609,
42443,
379,
18238,
31487,
29718,
34141,
50912,
38645,
25413,
143,
18675,
42687,
30,
45258,
46622,
38131,
47736,
44549,
28351,
19816,
47447,
43891,
143,
48172,
25870,
47736,
40988,
136,
49164,
47736,
30,
51035,
136,
47736,
43046,
25570,
44581,
136,
50709,
50560,
37534,
48172,
42960,
19816,
36278,
136,
35109,
48105,
136,
19816,
32017,
537,
50851,
30,
41892,
136,
28719,
379,
12716,
32659,
50483,
47725,
18675,
40923,
19816,
29434,
21077,
28334,
50912,
47736,
28263,
25413,
30,
51125,
35109,
48172,
31935,
32017,
537,
50851,
41889,
136,
18746,
32010,
20788,
379,
29,
18238,
47797,
50441,
48172,
30126,
38255,
35152,
19816,
36285,
47848,
41892,
48005,
18675,
35517,
40988,
136,
47827,
50560,
30,
43788,
18675,
35152,
35047,
379,
29,
3032,
29,
2636,
47736,
40988,
50483,
25872,
136,
50560,
21959,
19816,
40002,
47736,
35152,
35047,
50912,
47736,
44393,
30,
28351,
19816,
43891,
43019,
379,
29,
18238,
49733,
18675,
41134,
20129,
379,
18238,
29894,
45008,
47736,
25570,
41547,
22241,
44549,
28351,
34159,
47736,
30,
4436,
136,
50560,
25112,
36932,
35118,
19816,
30350,
47766,
48172,
47736,
43891,
43019,
48172,
42131,
29654,
38255,
25570,
30,
41606,
379,
16983,
50560,
50005,
47725,
44549,
28351,
24914,
33304,
19816,
50912,
35712,
38804,
122,
1715,
143,
790,
36687,
125,
30,
41347,
46716,
25570,
379,
16981,
50685,
48876,
33040,
38666,
30525,
47927,
46134,
2131,
29,
53882,
30,
16747,
39852,
38131,
47736,
28583,
50483,
19411,
48172,
21124,
18675,
41695,
50549,
48172,
41347,
37235,
38131,
47736,
43046,
30,
33508,
122,
41898,
34907,
136,
44528,
37934,
136,
50213,
33773,
136,
48885,
38131,
28529,
136,
28719,
125,
379,
29,
53882,
30,
12545,
18675,
22869,
30212,
18675,
44549,
28346,
50483,
48172,
29776,
38654,
28263,
143,
25413,
42720,
24514,
30,
33508,
136,
46716,
20375,
44549,
35945,
136,
38360,
35945,
136,
29416,
35945,
136,
28719,
379,
45345,
47725,
47447,
30,
43891,
24914,
28330,
50912,
47736,
43539,
39620,
20542,
47736,
28263,
143,
25413,
379,
17019,
24914,
21124,
45481,
22241,
28372,
30,
47736,
33508,
33108,
47736,
106,
20893,
38166,
106,
29,
18238,
47797,
44581,
38255,
47736,
35152,
35047,
20375,
46716,
136,
50745,
50483,
40002,
48172,
35015,
48876,
37069,
379,
16951,
23130,
30,
44549,
28351,
50685,
28200,
48172,
41545,
25570,
38131,
22410,
20459,
22241,
49766,
47736,
36910,
20014,
379,
16951,
35109,
30,
50483,
42132,
33108,
47736,
4436,
20375,
19757,
28026,
122,
20542,
47927,
45924,
38131,
35152,
35047,
125,
379,
9685,
50483,
47797,
28891,
19816,
30,
28365,
33108,
47736,
20893,
38166,
22241,
37366,
47407,
22241,
35654,
49616,
25579,
38131,
34877,
20459,
19816,
25418,
379,
9194,
30,
47736,
35109,
50483,
41596,
136,
34434,
50483,
47797,
30349,
33108,
47736,
4436,
48172,
18675,
43891,
42888,
50783,
48663,
48172,
28330,
50912,
47736,
30,
28263,
143,
25413,
379,
29,
9456,
19816,
20129,
29,
4197,
47736,
28263,
38131,
47736,
35152,
35047,
50560,
31124,
37103,
47714,
1212,
35118,
30525,
22410,
20459,
379,
18238,
35160,
47736,
30,
39504,
38131,
41596,
35118,
19816,
38131,
47951,
42994,
19033,
22188,
38395,
50912,
47756,
30,
49868,
379,
18238,
30825,
19089,
43051,
30212,
47736,
33088,
38131,
47736,
30530,
143,
28263,
20014,
19816,
47736,
30,
20747,
18937,
33108,
47736,
4436,
40035,
48172,
28364,
19816,
41599,
35118,
136,
48027,
42377,
48468,
30,
24883,
379,
29,
18238,
19626,
26858,
31921,
29084,
29368,
379,
47736,
37530,
30212,
18675,
29458,
33159,
44117,
30212,
44549,
30,
28351,
122,
43891,
43019,
31705,
37471,
38275,
125,
50783,
50685,
25117,
33269,
49868,
30212,
47736,
23883,
379,
18238,
30,
31487,
18675,
46445,
22605,
136,
20375,
50560,
41340,
47736,
32659,
2136,
50560,
21361,
49179,
47736,
33020,
19816,
47736,
30,
24883,
30212,
33012,
47736,
40988,
33108,
41052,
136,
20375,
50667,
20375,
47736,
33269,
49868,
30212,
47736,
23883,
379,
30,
3168,
8979,
51164,
47736,
35109,
30888,
40988,
31672,
21197,
43794,
30212,
18675,
24973,
38131,
51247,
50912,
44934,
22188,
30,
49674,
379,
29,
9285,
24162,
136,
47927,
6191,
17010,
24986,
35814,
36247,
20830,
38131,
47736,
33038,
38131,
47736,
106,
35152,
30,
35047,
53811,
136,
20375,
18675,
40482,
48249,
30212,
36741,
43573,
38131,
53810,
29450,
35021,
19816,
29118,
53811,
379,
30,
16951,
44165,
38131,
18675,
35152,
30,
35047,
22391,
21124,
19066,
136,
22241,
44394,
34049,
25418,
143,
33108,
19757,
27684,
39737,
48172,
35145,
41701,
19816,
22997,
30,
53794,
50361,
29271,
28263,
143,
25418,
48172,
35145,
30525,
41989,
35330,
29654,
379,
8979,
51125,
44018,
47725,
35152,
35047,
34389,
18675,
30,
43630,
28263,
143,
48172,
143,
28263,
47687,
20129,
136,
50745,
38636,
48172,
21124,
49733,
33108,
19973,
37641,
41043,
38457,
44549,
30,
34195,
379,
29
] |
[
true,
true,
false,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
false,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
true,
false,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
20,006 |
Challenge
I was recently appointed as head of IT organization for a multinational company which established a global service center in my location (one of the five) six years ago. The challenge is that how we can make our local organization as one of the best places to work for our employees and as a service center of choice for our internal customers in the company
Selection
The tool that I chose was mind mapping. I invited each member of my local leadership team to brainstorm together by reviewing the data from the past 6 years on local footprint growth (number of employees & services provided from our location) and then identifying/listing down the issues.
Application
I set up a design workshop sessions (virtual due to COVID 19 situation) with my leadership team (each member represents IT sub function locally) to create a strategy and a tactical plan. I used online tool called Miro to collaborate. This tool provided ability to collaborate virtually through white boards & post-it. As a first step, I shared the growth data, employee satisfaction scores, employee feedback from recently concluded surveys. I asked everyone to go through the data and start putting the points (or reasons) which is causing our employees to share positive or negative feedback, affecting the footprint growth in our location and the low number of services being provided to customers when compared to other centers.
Insight
Each member after reviewing the data started listing the points (both positive and negative). A few of them were – Lack of employee growth opportunities (new positions) leading to employee frustration, employees in sub functions working in siloes with low to none interaction, low number of trainings being organized, disconnect between local leadership and global leadership in terms of expectations.
These insights quickly enabled me to take concrete actions immediately, such as - organized cross “sub function” initiative that allowed employees from different functions to interact and collaborate - created a newly created IT communication group which organized fun events, helped to seek continuous feedback from employees on activities – knowledge sessions and training to build skills and spark curiosity in the employees
Approach
This technique worked very well for me as it helped to engage all the employees quickly. I think next time, I would also focus on to use this technique to evaluate the strategy every six months if it is working or not (or requires some course correction depending on company´s internal developments) after each feedback.
|
[
4800,
29,
8979,
50483,
42138,
20090,
20375,
31729,
38131,
9136,
38527,
30212,
18675,
37278,
23883,
50745,
28693,
18675,
30,
31047,
44549,
22781,
33108,
37366,
35576,
122,
38275,
38131,
47736,
29924,
125,
45084,
51247,
19402,
379,
16951,
22869,
34389,
47725,
32234,
50560,
22391,
30,
35884,
38645,
35561,
38527,
20375,
38275,
38131,
47736,
21345,
39972,
48172,
51013,
30212,
38645,
28161,
19816,
20375,
18675,
44549,
22781,
30,
38131,
23098,
30212,
38645,
34049,
25418,
33108,
47736,
23883,
29,
15538,
29,
16951,
48249,
47725,
8979,
23128,
50483,
36689,
36034,
379,
8979,
34297,
27669,
36384,
38131,
37366,
35561,
35116,
47407,
48172,
21855,
30,
48191,
22241,
43418,
47736,
25570,
30525,
47736,
39266,
1829,
51247,
38255,
35561,
30208,
31378,
122,
37934,
38131,
28161,
112,
30,
44560,
41348,
30525,
38645,
35576,
125,
19816,
47797,
32789,
537,
35483,
27356,
47736,
34424,
379,
29,
3032,
29,
8979,
44581,
49616,
18675,
26238,
51064,
44579,
122,
50159,
27559,
48172,
4410,
1019,
45074,
125,
50912,
37366,
35116,
47407,
122,
27669,
30,
36384,
42998,
9136,
46537,
30620,
35571,
125,
48172,
25110,
18675,
46353,
19816,
18675,
47230,
39986,
379,
8979,
49733,
38299,
48249,
30,
22338,
11655,
48172,
23606,
379,
17019,
48249,
41348,
18721,
48172,
23606,
50166,
48005,
50769,
21656,
112,
40394,
143,
34434,
379,
30,
3168,
18675,
29894,
46134,
136,
8979,
44668,
47736,
31378,
25570,
136,
28160,
43980,
44175,
136,
28160,
29654,
30525,
42138,
30,
24159,
46962,
379,
8979,
20396,
28831,
48172,
31079,
48005,
47736,
25570,
19816,
46021,
41559,
47736,
40172,
122,
38457,
42068,
125,
30,
50745,
34389,
22726,
38645,
28161,
48172,
44664,
40362,
38457,
37556,
29654,
136,
19285,
47736,
30208,
31378,
33108,
30,
38645,
35576,
19816,
47736,
35712,
37934,
38131,
44560,
21246,
41348,
48172,
25418,
50730,
23898,
48172,
38622,
30,
22789,
379,
29,
9448,
29,
6748,
36384,
19330,
43418,
47736,
25570,
46025,
35483,
47736,
40172,
122,
21781,
40362,
19816,
37556,
125,
379,
2145,
29718,
38131,
30,
47766,
50685,
53794,
10383,
38131,
28160,
31378,
38395,
122,
37641,
40361,
125,
35117,
48172,
28160,
30569,
136,
30,
28161,
33108,
46537,
30630,
51043,
33108,
44968,
50912,
35712,
48172,
37767,
33953,
136,
35712,
37934,
38131,
48449,
21246,
30,
38537,
136,
26825,
21370,
35561,
35116,
19816,
31047,
35116,
33108,
47646,
38131,
29084,
379,
29,
16992,
33743,
41701,
28200,
36247,
48172,
47257,
24171,
18997,
32914,
136,
46716,
20375,
143,
30,
38537,
25227,
53810,
46537,
30,
30620,
53811,
33609,
47725,
19588,
28161,
30525,
26571,
30630,
48172,
33949,
19816,
23606,
143,
33,
25112,
30,
18675,
30,
37652,
25112,
9136,
23847,
31358,
50745,
38537,
30617,
28809,
136,
31845,
48172,
44343,
24596,
29654,
30,
30525,
28161,
38255,
19014,
53794,
34868,
44579,
19816,
48447,
48172,
22093,
45145,
19816,
45619,
25364,
33108,
47736,
30,
28161,
29,
3056,
29,
17019,
47464,
51028,
50038,
50667,
30212,
36247,
20375,
34434,
31845,
48172,
28330,
19547,
47736,
28161,
41701,
379,
8979,
47890,
37667,
48078,
136,
30,
8979,
51125,
19626,
30126,
38255,
48172,
49728,
47927,
47464,
48172,
28782,
47736,
46353,
28827,
45084,
37069,
32816,
34434,
34389,
51043,
38457,
37829,
30,
122,
38457,
43055,
45494,
24986,
24840,
26132,
38255,
23889,
34049,
26402,
125,
19330,
27669,
30,
29654,
379,
29
] |
[
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
20,007 |
Reflection – Complaint handling enhancement by using the
visualization tool
Challenge & Selection I am working in a retail company and responsible for the service improvement project management. Recently, I have received many feedbacks from the front-line Customer Service, Shop Sales and management staffs that they are facing difficulty on Complaint handling process especially when the complaint has to escalate to another party, seeking for the management advice or submit waive approval request for the management approval. The poor internal communication process usually causes service delay which has impact on the end-customer complaint handling experience. Besides, the disordered communication makes management staffs not able to understand the full picture of the complaints and to make a right decision because email is a unique communication channel and there is no systematic way to save and review all of the complaints data. The management also have no way to analyze the data then to identify improvement area for service improvement. After quickly understanding of their problem background, I decided to use Visualization tool to deeply understand the problem among different stakeholder groups. I have invited different stakeholders and used the straw man visualization with setting few questions for group discussion. Through-out defining the scope, key elements and relationship, the stakeholders are able to put into other’s shoes so that they are able to learn and understand each other’s pain points and identify the solutions from another point of view. Application I draw few straw man graphics basing on the stakeholder categories (front-line Customer Service, Shop Sales and management) on a poster size papers and stated few questions near the straw man:
l Activities – What happen? What are he/she doing? What is
his/her task? What are his activities? How’s the status before and after the activities?
l Interaction – What is the interaction channel? Is he/she using
any system/interface? How’s he/she interact with other parties? What is the interaction flow?
l Objects – Is he/she using any device? What is the user
environment/location?
l User – What is his/her role? Who will react on his/her action? l Pain point – Why he/she is not feeling good on the existing
handling method and workflow? What is his/her concern?
l Want – What he/she wants? What is his/her target?
I divided the stakeholders into 3 groups and each group representing one stakeholder group. I distribute the straw man poster to each group, and they have 60 min to write their answers on the poster directly. Once the exercise has been completed, those 3 straw man posters will be posting on the wall together. Each team representative present their answers and other teams provide an insight and additional information to make the information on each poster completely. During the session, I am consolidating their insight, commonalities and feedback then revised the posters and seek for their agreement of the changes. Insight and Approach What I learned is that from using this visualization tool, it can easily lead the discussion and thinking direction of the group members, especially when they have no clue, this diagram and the set questions can help and inspire them. In addition, through group discussions, they can increase interaction and learn about everyone’s different ideas, thereby increasing empathy and becoming pertinent to the problem’s point of view. This mode of thinking can also improve the working culture in the long run. And through using this visualization tool, we can also quickly find out the problems and pain points faced by the customers, which can help us create more accurate follow-up solutions. I will use this valuable graphic in different customer experience enhancement projects in the future as this tool could help different internal parties 360 degree review customers situation especially identify the customer’s pain point effectively.
|
[
14406,
53794,
5292,
31562,
28366,
22241,
49766,
47736,
29,
50228,
48249,
29,
4800,
112,
15538,
30,
8979,
19661,
51043,
33108,
18675,
43285,
23883,
19816,
43214,
30212,
47736,
44549,
30,
33085,
41145,
35937,
379,
14325,
136,
8979,
31705,
42132,
36019,
30,
29656,
30525,
47736,
30530,
143,
35424,
5769,
15625,
136,
15740,
15260,
19816,
30,
35937,
45922,
47725,
47860,
20234,
29417,
26599,
38255,
5292,
31562,
30,
40988,
28668,
50730,
47736,
23974,
31672,
48172,
28644,
48172,
19905,
39236,
136,
30,
44347,
30212,
47736,
35937,
19235,
38457,
46587,
50402,
20161,
43034,
30212,
30,
47736,
35937,
20161,
379,
16951,
40262,
34049,
23847,
40988,
30,
49775,
22723,
44549,
25927,
50745,
31672,
32952,
38255,
47736,
28263,
143,
25413,
30,
23974,
31562,
29125,
379,
3780,
136,
47736,
26960,
23847,
30,
35893,
35937,
45922,
37829,
18724,
48172,
49164,
47736,
30600,
39850,
38131,
47736,
30,
23975,
19816,
48172,
35884,
18675,
43539,
25723,
21173,
28026,
34389,
18675,
49351,
30,
23847,
22920,
19816,
47819,
34389,
37724,
47170,
50549,
48172,
44003,
19816,
30,
43413,
19547,
38131,
47736,
23975,
25570,
379,
16951,
35937,
19626,
31705,
37724,
50549,
48172,
30,
19793,
47736,
25570,
47797,
48172,
32788,
33085,
20237,
30212,
44549,
30,
33085,
379,
30,
2636,
41701,
49169,
38131,
47756,
40942,
20906,
136,
8979,
25713,
48172,
30,
49728,
18008,
48249,
48172,
25815,
49164,
47736,
40942,
19729,
26571,
30,
45957,
31366,
379,
8979,
31705,
34297,
26571,
45960,
19816,
49733,
47736,
30,
46359,
35930,
50228,
50912,
44587,
29718,
41678,
30212,
31358,
26890,
379,
30,
17040,
143,
38654,
25876,
47736,
44165,
136,
34752,
27973,
19816,
42682,
136,
47736,
30,
45960,
20234,
18724,
48172,
41554,
34159,
38622,
53806,
44770,
45345,
47725,
47860,
20234,
18724,
48172,
30,
35145,
19816,
49164,
27669,
38622,
53806,
39008,
40172,
19816,
32788,
47736,
45471,
30,
30525,
19905,
40163,
38131,
50111,
379,
38,
3032,
30,
8979,
27428,
29718,
46359,
35930,
31221,
21091,
38255,
47736,
45957,
22678,
30,
122,
30530,
143,
35424,
5769,
15625,
136,
15740,
15260,
19816,
35937,
125,
38255,
18675,
40405,
30,
45089,
39092,
19816,
46048,
29718,
41678,
37501,
47736,
46359,
35930,
2131,
29,
34895,
2507,
53794,
18305,
31601,
2142,
18305,
20234,
31726,
537,
44697,
27252,
2142,
18305,
34389,
29,
32001,
537,
31873,
47345,
2142,
18305,
20234,
32001,
19014,
2142,
8911,
53806,
47736,
46080,
21207,
30,
19816,
19330,
47736,
19014,
2142,
29,
34895,
9528,
53794,
18305,
34389,
47736,
33953,
22920,
2142,
9655,
31726,
537,
44697,
49766,
29,
19973,
47167,
537,
34008,
2142,
8911,
53806,
31726,
537,
44697,
33949,
50912,
38622,
39219,
2142,
30,
18305,
34389,
47736,
33953,
30058,
2142,
29,
34895,
12489,
53794,
9655,
31726,
537,
44697,
49766,
19973,
26417,
2142,
18305,
34389,
47736,
49741,
29,
28529,
537,
35576,
2142,
29,
34895,
17686,
53794,
18305,
34389,
32001,
537,
31873,
43648,
2142,
18349,
50840,
41942,
38255,
32001,
537,
31873,
18993,
2142,
30,
34895,
13023,
40163,
53794,
18353,
31726,
537,
44697,
34389,
37829,
29663,
31108,
38255,
47736,
29041,
29,
31562,
36531,
19816,
51035,
2142,
18305,
34389,
32001,
537,
31873,
24140,
2142,
29,
34895,
18186,
53794,
18305,
31726,
537,
44697,
50443,
2142,
18305,
34389,
32001,
537,
31873,
47330,
2142,
29,
8979,
27180,
47736,
45960,
34159,
1411,
31366,
19816,
27669,
31358,
42994,
38275,
30,
45957,
31358,
379,
8979,
27119,
47736,
46359,
35930,
40405,
48172,
27669,
31358,
136,
19816,
30,
47860,
31705,
1848,
36687,
48172,
51164,
47756,
19915,
38255,
47736,
40405,
26724,
379,
12586,
47736,
30,
29002,
31672,
21197,
23986,
136,
47951,
1411,
46359,
35930,
40407,
50840,
21124,
40412,
30,
38255,
47736,
50421,
48191,
379,
6748,
47407,
42989,
40732,
47756,
19915,
30,
19816,
38622,
47422,
41347,
19757,
33738,
19816,
19089,
33508,
48172,
35884,
30,
47736,
33508,
38255,
27669,
40405,
23988,
379,
6595,
47736,
44576,
136,
8979,
19661,
30,
24418,
47756,
33738,
136,
23821,
19816,
29654,
47797,
43423,
47736,
30,
40407,
19816,
44343,
30212,
47756,
19413,
38131,
47736,
22915,
379,
37,
9448,
19816,
3056,
35,
18305,
8979,
35147,
34389,
47725,
30525,
49766,
47927,
50228,
48249,
136,
34434,
22391,
27711,
35109,
30,
47736,
26890,
19816,
47899,
26714,
38131,
47736,
31358,
36387,
136,
28668,
30,
50730,
47860,
31705,
37724,
23451,
136,
47927,
26478,
19816,
47736,
44581,
41678,
22391,
31843,
19816,
30,
33782,
47766,
379,
9285,
19088,
136,
48005,
31358,
26891,
136,
47860,
22391,
33259,
30,
33953,
19816,
35145,
18744,
28831,
53806,
26571,
32749,
136,
47823,
30,
33263,
28127,
19816,
21176,
39689,
48172,
47736,
40942,
53806,
40163,
38131,
30,
50111,
379,
17019,
36938,
38131,
47899,
22391,
19626,
33082,
47736,
51043,
25331,
33108,
47736,
30,
35635,
43788,
379,
2897,
48005,
49766,
47927,
50228,
48249,
136,
50560,
22391,
19626,
41701,
30,
29838,
38654,
47736,
40958,
19816,
39008,
40172,
29393,
22241,
47736,
25418,
136,
50745,
22391,
30,
31843,
49717,
25110,
37103,
18920,
30156,
143,
49616,
45471,
379,
30,
8979,
50840,
49728,
47927,
49862,
31218,
33108,
26571,
25413,
29125,
30,
28366,
41156,
33108,
47736,
30702,
20375,
47927,
48249,
24914,
31843,
26571,
30,
34049,
39219,
1538,
25907,
43413,
25418,
45074,
28668,
32788,
30,
47736,
25413,
53806,
39008,
40163,
27851,
379,
29
] |
[
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
false,
true,
true,
false,
false,
false,
false,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
false,
false,
true,
false,
false,
false,
true,
false,
true,
false,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
false,
false,
false,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
false,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
20,013 |
Learning Launch
Challenge:
• When I created an idea, the first step that I would like to take is do a business plan. In
which it requires a lot of time and effort to provide a specific business plan to identify the financial position upon materializing that idea. In this traditional approach, it already exhausted energy, time and money. Upon following with such approach, it slowly faded the real reason why I created such idea, and that is to provide a solution to a problem to the people.
Selection:
• The reason why I selected this tool because it provides an understanding that creating
innovative ideas is not limited. Everybody has the capacity to do fast and cheap experiments in their ideas. It also provides us an option to test and make it work thru engaging the idea to the customers and engage with them. In this tool, it creates new and better way to identify the purpose of the idea.
Application:
• The tool helps me too execute and engage more, than following the traditional approach.
It changes my approach in making my idea into reality. I already created my learning launch process to identify the specific person that has specific needs, where my ideas meet their need and what are the better alternatives. Upon applying the tool, it helps me to experiment more in my ideas and do better adjustments to really meet their needs.
Insight:
• To be honest, I’m always have a fear of failure, with this tool it tends to provide changes
in taking risk, execute and test the water to get the truth about my creative idea. It helps me improved my mindset in design thinking. I always have the capacity to be limitless with my ideas and failure is just another stepping stone toward success.
Approach:
• I’m going to apply this tool to every idea generated. This tool is essential to every idea
created because it let you get the truth. I will teach my team in this tool so that when they have an innovative idea, they will know what tool that provide a better approach to take in and that is Learning Launches.
|
[
10522,
10458,
29,
4800,
2131,
29,
53816,
18325,
8979,
25112,
19757,
32732,
136,
47736,
29894,
46134,
47725,
8979,
51125,
35385,
48172,
47257,
34389,
27214,
18675,
22188,
39986,
379,
9285,
29,
50745,
34434,
43055,
18675,
35689,
38131,
48078,
19816,
27875,
48172,
41347,
18675,
45670,
22188,
39986,
48172,
32788,
47736,
30,
29831,
40357,
49661,
36179,
47725,
32732,
379,
9285,
47927,
48418,
20129,
136,
34434,
19623,
30,
29013,
28320,
136,
48078,
19816,
37028,
379,
17657,
30162,
50912,
46716,
20129,
136,
34434,
45247,
29442,
30,
47736,
41989,
42058,
50802,
8979,
25112,
46716,
32732,
136,
19816,
47725,
34389,
48172,
41347,
18675,
45464,
48172,
18675,
40942,
48172,
30,
47736,
39478,
379,
29,
15538,
2131,
29,
53816,
16951,
42058,
50802,
8979,
44393,
47927,
48249,
21173,
34434,
41353,
19757,
49169,
47725,
25117,
29,
33669,
32749,
34389,
37829,
35416,
379,
7190,
31672,
47736,
22462,
48172,
27214,
29558,
19816,
22997,
30,
29149,
33108,
47756,
32749,
379,
9685,
19626,
41353,
49717,
19757,
38441,
48172,
47671,
19816,
35884,
34434,
51013,
48018,
30,
28339,
47736,
32732,
48172,
47736,
25418,
19816,
28330,
50912,
47766,
379,
9285,
47927,
48249,
136,
34434,
25115,
37641,
19816,
30,
21361,
50549,
48172,
32788,
47736,
41525,
38131,
47736,
32732,
379,
29,
3032,
2131,
29,
53816,
16951,
48249,
31857,
36247,
48243,
28975,
19816,
28330,
37103,
136,
47714,
30162,
47736,
48418,
20129,
379,
29,
9685,
22915,
37366,
20129,
33108,
35897,
37366,
32732,
34159,
42010,
379,
8979,
19623,
25112,
37366,
35152,
30,
35047,
40988,
48172,
32788,
47736,
45670,
39620,
47725,
31672,
45670,
37546,
136,
50735,
37366,
32749,
30,
36355,
47756,
37530,
19816,
50709,
20234,
47736,
21361,
19642,
379,
17657,
20085,
47736,
48249,
136,
34434,
31857,
36247,
30,
48172,
29138,
37103,
33108,
37366,
32749,
19816,
27214,
21361,
19140,
48172,
42023,
36355,
47756,
37546,
379,
29,
9448,
2131,
29,
53816,
17108,
21124,
32120,
136,
8979,
53804,
19657,
31705,
18675,
29621,
38131,
29452,
136,
50912,
47927,
48249,
34434,
47602,
48172,
41347,
22915,
29,
33108,
47266,
43573,
136,
28975,
19816,
47671,
47736,
50523,
48172,
30966,
47736,
48763,
18744,
37366,
25122,
32732,
379,
9685,
31857,
30,
36247,
33083,
37366,
36706,
33108,
26238,
47899,
379,
8979,
19657,
31705,
47736,
22462,
48172,
21124,
35419,
30,
50912,
37366,
32749,
19816,
29452,
34389,
34686,
19905,
46137,
46235,
48356,
46695,
379,
29,
3056,
2131,
29,
53816,
8979,
53804,
31096,
48172,
20083,
47927,
48249,
48172,
28827,
32732,
30885,
379,
17019,
48249,
34389,
28686,
48172,
28827,
32732,
29,
25112,
21173,
34434,
35256,
51273,
30966,
47736,
48763,
379,
8979,
50840,
47393,
37366,
47407,
33108,
47927,
48249,
45345,
47725,
50730,
47860,
30,
31705,
19757,
33669,
32732,
136,
47860,
50840,
34862,
50709,
48249,
47725,
41347,
18675,
21361,
20129,
48172,
47257,
30,
33108,
19816,
47725,
34389,
10522,
10465,
379,
29
] |
[
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
20,014 |
Reflection -Storytelling tool
Challenge & Selection
One of the main challenges for our organization is to gain visibility on the social media platforms, which would translate into improving the online presence of the company. Nowadays it is essential to enrich the social media campaigns, but this process needs to be designed according to the company’s needs in order to keep up with the latest trends. At the same time, for a company in the consulting business area, it is important to focus on potential clients, partners and even employees. In addition, the process should include adequate measures and engage the whole marketing team.
For this reason, LinkedIn social platform was chosen as the online space for storytelling which helps the organization to get insight of the users, while building empathy and nonetheless, market awareness. The main personas to represent and attract the target must create and tell the company’s stories that reflect their user journeys and problem solving. On LinkedIn storytelling is a real side of the socializing and networking, two of the main criteria for gaining online visibility. The goal can be reached through storytelling tools as they are very inclusive, transparent and bring added value.
Application
Since the company is involved in numerous projects offering consulting in the renewable energy sector, there are true stories applied that changed the way other companies do business. Their purpose is to connect the viewer with the company through the topic of interest, bringing up an emotional and relevant subject. The storyline examples come after the successful implementation of sustainable opportunities for companies that aim to switch from CO2 emissions to green options such as photovoltaic panels, wind energy, geothermal heat, and green hydrogen. The personas must embellish each story in a relatively short and concise post, together with a visual representation of the project. Our marketing and PR team chose the most experienced project managers to offer an insight about sustainability in management operations. Applying this tool is essential for the viewer, while the company can gain a positive reputation and many other goals can be reached around the online environment. Telling relevant stories as part their design thinking helps the company to be more visible as a green energy promoter and taking into account todays’ trends, could bring more value overall.
Insight
The first visual stories posts were not as popular since the company was a beginner on the social media platform, but using the tool helped to increase the visibility fast. It was also important to involve the whole team, not only the marketing departments because every online contribution matter and brings networking, so more readers to the story. Another vital decision was to include visuals with each story as we know that people’s ability to focus is limited considering the dynamics and the range of distractions available. Each story needs an attractive title and a hook for the reader. The personas are also a key factor and their ability to connect with each user, to exchange ideas and build trust.
Before applying the storytelling tool our social media posts would reach around 30 people and have around 4 likes, which is considered an extremely low visibility and online presence. After involving storytelling the company posts reach on average to 170 people and receive nearly 22 likes and the trends are increasing.
Approach
For the future we plan to involve more visuals to support the story we tell and factsheets because the viewers could remember better the main ideas we want to transmit. It is essential to use a variety of tools since the online environment is developing at an enormous speed. A visualization tool could help the company gain even more visibility and digital presence.
Overall the storytelling tool had a great impact and helped our company reach the social media presence goals.
|
[
14406,
248,
48249,
29,
4800,
112,
15538,
29,
12588,
38131,
47736,
35856,
22881,
30212,
38645,
38527,
34389,
48172,
30731,
50185,
38255,
47736,
45366,
36306,
40036,
136,
50745,
30,
51125,
48514,
34159,
33093,
47736,
38299,
40729,
38131,
47736,
23883,
379,
12340,
34434,
34389,
28686,
48172,
28409,
30,
47736,
45366,
36306,
22374,
136,
22214,
47927,
40988,
37546,
48172,
21124,
26249,
18889,
48172,
47736,
23883,
53806,
37546,
30,
33108,
38484,
48172,
34732,
49616,
50912,
47736,
35029,
48627,
379,
3248,
47736,
43922,
48078,
136,
30212,
18675,
23883,
33108,
47736,
24488,
22188,
30,
20237,
136,
34434,
34389,
33040,
48172,
30126,
38255,
40442,
23367,
136,
39227,
19816,
28802,
28161,
379,
9285,
19088,
136,
47736,
40988,
30,
44820,
33197,
19108,
36283,
19816,
28330,
47736,
50786,
36093,
47407,
379,
29,
7788,
47927,
42058,
136,
10673,
45366,
40035,
50483,
23130,
20375,
47736,
38299,
45595,
30212,
46304,
50745,
31857,
47736,
30,
38527,
48172,
30966,
33738,
38131,
47736,
49750,
136,
50753,
22098,
28127,
19816,
37768,
136,
36082,
30,
20831,
379,
16951,
35856,
39645,
48172,
42980,
19816,
20624,
47736,
47330,
37344,
25110,
19816,
47549,
47736,
23883,
53806,
30,
46269,
47725,
42451,
47756,
49741,
34619,
19816,
40942,
45489,
379,
12581,
10673,
46304,
34389,
18675,
41989,
44895,
38131,
47736,
30,
45374,
19816,
37616,
136,
48876,
38131,
47736,
35856,
25192,
30212,
30737,
38299,
50185,
379,
16951,
31082,
22391,
21124,
41937,
30,
48005,
46304,
48264,
20375,
47860,
20234,
50038,
33205,
136,
48538,
19816,
21979,
19079,
49868,
379,
29,
3032,
29,
15828,
47736,
23883,
34389,
34319,
33108,
37946,
41156,
38160,
24488,
33108,
47736,
42850,
28320,
44317,
136,
30,
47819,
20234,
48735,
46269,
20076,
47725,
22908,
47736,
50549,
38622,
23879,
27214,
22188,
379,
16964,
41525,
34389,
48172,
30,
24324,
47736,
50115,
50912,
47736,
23883,
48005,
47736,
48286,
38131,
33999,
136,
21981,
49616,
19757,
28097,
19816,
42720,
30,
46571,
379,
16951,
46295,
28902,
23735,
19330,
47736,
46699,
33003,
38131,
46995,
38395,
30,
30212,
23879,
47725,
19451,
48172,
47065,
30525,
4341,
28084,
48172,
31281,
38447,
46716,
20375,
39804,
39061,
136,
30,
50854,
28320,
136,
30948,
31800,
136,
19816,
31281,
32628,
379,
16951,
39645,
37344,
28051,
27669,
46282,
33108,
18675,
30,
42687,
44794,
19816,
24155,
40394,
136,
48191,
50912,
18675,
50213,
42986,
38131,
47736,
41145,
379,
12716,
36093,
19816,
30,
12934,
47407,
23128,
47736,
37135,
29130,
41145,
35947,
48172,
38154,
19757,
33738,
18744,
46994,
33108,
30,
35937,
38366,
379,
3047,
47927,
48249,
34389,
28686,
30212,
47736,
50115,
136,
50753,
47736,
23883,
22391,
30731,
18675,
30,
40362,
43027,
19816,
36019,
38622,
31085,
22391,
21124,
41937,
20290,
47736,
38299,
28529,
379,
16880,
42720,
30,
46269,
20375,
39173,
47756,
26238,
47899,
31857,
47736,
23883,
48172,
21124,
37103,
50186,
20375,
18675,
31281,
28320,
41185,
30,
19816,
47266,
34159,
18891,
48182,
53800,
48627,
136,
24914,
21979,
37103,
49868,
38763,
379,
29,
9448,
29,
16951,
29894,
50213,
46269,
40425,
50685,
37829,
20375,
40279,
45019,
47736,
23883,
50483,
18675,
21219,
38255,
47736,
45366,
36306,
30,
40035,
136,
22214,
49766,
47736,
48249,
31845,
48172,
33259,
47736,
50185,
29558,
379,
9685,
50483,
19626,
33040,
48172,
34317,
47736,
50786,
30,
47407,
136,
37829,
38300,
47736,
36093,
26117,
21173,
28827,
38299,
24637,
36209,
19816,
21982,
30,
37616,
136,
45345,
37103,
41966,
48172,
47736,
46282,
379,
2961,
50262,
25723,
50483,
48172,
33197,
50248,
50912,
27669,
46282,
30,
20375,
50560,
34862,
47725,
39478,
53806,
18721,
48172,
30126,
34389,
35416,
24397,
47736,
27619,
19816,
47736,
41850,
38131,
27113,
30,
20774,
379,
6748,
46282,
37546,
19757,
20631,
48158,
19816,
18675,
32141,
30212,
47736,
41964,
379,
16951,
39645,
20234,
19626,
18675,
34752,
30,
29425,
19816,
47756,
18721,
48172,
24324,
50912,
27669,
49741,
136,
48172,
28943,
32749,
19816,
22093,
48751,
379,
29,
3702,
20085,
47736,
46304,
48249,
38645,
45366,
36306,
40425,
51125,
41932,
20290,
1485,
39478,
19816,
31705,
30,
20290,
1597,
35399,
136,
50745,
34389,
24394,
19757,
29313,
35712,
50185,
19816,
38299,
40729,
379,
2636,
34324,
30,
46304,
47736,
23883,
40425,
41932,
38255,
20788,
48172,
979,
39478,
19816,
42131,
37508,
1287,
35399,
19816,
47736,
30,
48627,
20234,
33263,
379,
29,
3056,
29,
7788,
47736,
30702,
50560,
39986,
48172,
34317,
37103,
50248,
48172,
46883,
47736,
46282,
50560,
47549,
19816,
29435,
21173,
47736,
30,
50116,
24914,
42793,
21361,
47736,
35856,
32749,
50560,
50440,
48172,
48529,
379,
9685,
34389,
28686,
48172,
49728,
18675,
49911,
38131,
30,
48264,
45019,
47736,
38299,
28529,
34389,
26391,
20542,
19757,
28395,
45715,
379,
2145,
50228,
48249,
24914,
31843,
30,
47736,
23883,
30731,
28802,
37103,
50185,
19816,
26624,
40729,
379,
29,
12736,
47736,
46304,
48249,
31487,
18675,
31269,
32952,
19816,
31845,
38645,
23883,
41932,
47736,
45366,
36306,
40729,
30,
31085,
379,
29
] |
[
true,
true,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
20,016 |
Example Reflection – Ethnographic Research
Challenge & Selection
In my work, I mostly cooperate with students. In our program at the University, we try to build bridge between the business partners and the academia represented by students. Once we identify real business needs, interests or problems that are truly unclear and require deeper understanding, we build teams of students in collaboration with the company representative to address these challenges. The teams consist of 4-6 students with different scientific and cultural background. They are mostly international students and one member of the team is from the company itself. We, me and my colleagues, facilitate the groupwork throughout an eight-week process. As a new colleague, I do not yet have any experience I could use as an example. So I decided to present a planned use of a tool that I consider as the most appropriate for the main question of our starting project.
So, I present now a certain, partially fictitious case, that I think would require ethnographic research tools in the ‘what is’ phase of the problem-solving process. There is a food company, that makes dairy products and is facing a phenomenon of the emerging demand for vegan products replacing milk. They have noticed this trend in foreign markets, but they do not see the main drivers, consumer preferences and how this tendency will influence the local market situation. They want to see better their future opportunities to timely prepare for innovations.
Application
I focus on the “What is?” phase in my reflection. I will sketch a design research plan based mostly on ethnographic tools using projective techniques as well, because this case typically needs the better understanding of consumer’s attitudes, motivations and unarticulated needs, just as in the MeYouHealth case. So, the project question is how widespread the phenomenon is, what are the reasons for this trend getting even stronger, and what opportunities the company has to develop its business further?
The potential customers, people who consume either dairy products or a vegan substitute, are very diverse, if possible, even more so than in the MeYouHealth story. However, the problem and possible answers do not seem as complex as in that case.
The task is to explore the motivations that directs the choices towards vegan substitutes instead of milk and other animal-based dairy products. Discover what the problems are, the possible bad feelings for milk that are causing this tendency of altering preferences. Besides the so obvious problems such as allergies or other food sensitivity issues, look for hidden motivations trough in-depth personal interviews using projective elements. In addition to primary research focus I plan to look at online forums, blogs, customer feedbacks on competitor’s websites, observe the product location in various stores, where milk and substitute products are located relative to each other, what are the packaging characteristics, etc.
And finally find correlations, patterns emerging from the gained insights by grouping them through mind mapping, and trying to turn them into design criteria and future business opportunities.
Insight and Approach
I am very curious about the insights. Do ethnic, cultural issues matter, or do fashion trends, or other obvious explanatory factors such as allergies, or sensitivities dominate? How many strong persona, character will emerge? And one can go on with the questions.
I find the wide range of Design Thinking activities very exciting. It is also a real challenge to find the most appropriate tools for a certain problem, and I think the course was very useful to highlight the opportunities of different cases, tools, series of activities. Thanks.
|
[
7215,
14406,
53794,
7149,
14592,
29,
4800,
112,
15538,
29,
9285,
37366,
51013,
136,
8979,
37137,
24756,
50912,
46486,
379,
9285,
38645,
41114,
20542,
47736,
17607,
136,
50560,
48769,
48172,
22093,
30,
21952,
21370,
47736,
22188,
39227,
19816,
47736,
18808,
42992,
22241,
46486,
379,
12586,
50560,
30,
32788,
41989,
22188,
37546,
136,
34007,
38457,
40958,
47725,
20234,
48743,
49044,
19816,
43043,
25813,
30,
49169,
136,
50560,
22093,
47422,
38131,
46486,
33108,
23610,
50912,
47736,
23883,
42989,
48172,
30,
19097,
47848,
22881,
379,
16951,
47422,
24402,
38131,
1597,
143,
1829,
46486,
50912,
26571,
44146,
19816,
25329,
30,
20906,
379,
16997,
20234,
37137,
34058,
46486,
19816,
38275,
36384,
38131,
47736,
47407,
34389,
30525,
47736,
30,
23883,
34474,
379,
18238,
136,
36247,
19816,
37366,
23640,
136,
29407,
47736,
31371,
48006,
19757,
27901,
143,
50624,
30,
40988,
379,
3168,
18675,
37641,
23639,
136,
8979,
27214,
37829,
51259,
31705,
19973,
29125,
8979,
24914,
49728,
20375,
19757,
28896,
379,
15931,
8979,
30,
25713,
48172,
40732,
18675,
40002,
49728,
38131,
18675,
48249,
47725,
8979,
24386,
20375,
47736,
37135,
20154,
30212,
47736,
35856,
30,
41663,
38131,
38645,
46030,
41145,
379,
29,
15931,
136,
8979,
40732,
37898,
18675,
22824,
136,
39190,
29746,
22605,
136,
47725,
8979,
47890,
51125,
43043,
28747,
30,
43078,
48264,
33108,
47736,
53798,
50709,
34389,
53800,
39737,
38131,
47736,
40942,
143,
45489,
40988,
379,
16981,
34389,
18675,
30179,
23883,
136,
30,
47725,
35893,
25522,
41064,
19816,
34389,
29417,
18675,
39748,
38131,
47736,
28077,
26002,
30212,
49935,
30,
41064,
42938,
36665,
379,
16997,
31705,
37859,
47927,
48623,
33108,
30244,
36099,
136,
22214,
47860,
27214,
37829,
44335,
30,
47736,
35856,
27493,
136,
24497,
40644,
19816,
32234,
47927,
47595,
50840,
33476,
47736,
35561,
36082,
30,
45074,
379,
16997,
50440,
48172,
44335,
21361,
47756,
30702,
38395,
48172,
48099,
40688,
30212,
33667,
379,
29,
3032,
29,
8979,
30126,
38255,
47736,
53810,
18305,
34389,
2142,
53811,
39737,
33108,
37366,
42456,
379,
8979,
50840,
45115,
18675,
26238,
43078,
39986,
21077,
30,
37137,
38255,
28747,
48264,
49766,
41153,
47467,
20375,
50667,
136,
21173,
47927,
22605,
48894,
30,
37546,
47736,
21361,
49169,
38131,
24497,
53806,
20620,
136,
37168,
19816,
48987,
37546,
136,
30,
34686,
20375,
33108,
47736,
11383,
22605,
379,
15931,
136,
47736,
41145,
41663,
34389,
32234,
50817,
47736,
39748,
30,
34389,
136,
50709,
20234,
47736,
42068,
30212,
47927,
48623,
30977,
28802,
46445,
136,
19816,
50709,
38395,
47736,
23883,
30,
31672,
48172,
26383,
34470,
22188,
30676,
2142,
29,
16951,
40442,
25418,
136,
39478,
50783,
24495,
27909,
25522,
41064,
38457,
18675,
49935,
46648,
136,
20234,
30,
50038,
27159,
136,
32816,
40389,
136,
28802,
37103,
45345,
47714,
33108,
47736,
11383,
46282,
379,
8912,
136,
47736,
40942,
30,
19816,
40389,
19915,
27214,
37829,
44350,
20375,
23996,
20375,
33108,
47725,
22605,
379,
29,
16951,
47345,
34389,
48172,
29210,
47736,
37168,
47725,
26731,
47736,
23099,
48357,
49935,
46650,
33812,
30,
38131,
36665,
19816,
38622,
19854,
143,
21077,
25522,
41064,
379,
6373,
50709,
47736,
40958,
20234,
136,
47736,
40389,
30,
20946,
29664,
30212,
36665,
47725,
20234,
22726,
47927,
47595,
38131,
19633,
40644,
379,
3780,
47736,
45345,
30,
38071,
40958,
46716,
20375,
19558,
38457,
38622,
30179,
44480,
34424,
136,
35651,
30212,
31921,
37168,
30,
48723,
33108,
143,
26179,
39631,
34141,
49766,
41153,
27973,
379,
9285,
19088,
48172,
40853,
43078,
30,
30126,
8979,
39986,
48172,
35651,
20542,
38299,
30348,
136,
21609,
136,
25413,
29656,
38255,
23953,
53806,
50611,
136,
30,
38042,
47736,
41043,
35576,
33108,
49912,
46263,
136,
50735,
36665,
19816,
46648,
41064,
20234,
35574,
30,
42685,
48172,
27669,
38622,
136,
50709,
20234,
47736,
38982,
22946,
136,
28719,
379,
29,
2897,
29824,
29838,
24852,
136,
39327,
28077,
30525,
47736,
30733,
33743,
22241,
31363,
47766,
30,
48005,
36689,
36034,
136,
19816,
48773,
48172,
48824,
47766,
34159,
26238,
25192,
19816,
30702,
22188,
30,
38395,
379,
29,
9448,
19816,
3056,
29,
8979,
19661,
50038,
25365,
18744,
47736,
33743,
379,
6443,
28742,
136,
25329,
34424,
36209,
136,
38457,
27214,
29549,
48627,
136,
38457,
30,
38622,
38071,
29187,
29430,
46716,
20375,
19558,
136,
38457,
44479,
27271,
2142,
8911,
36019,
46444,
30,
39625,
136,
22940,
50840,
28070,
2142,
2897,
38275,
22391,
31079,
38255,
50912,
47736,
41678,
379,
29,
8979,
29838,
47736,
50808,
41850,
38131,
6191,
17010,
19014,
50038,
28954,
379,
9685,
34389,
19626,
18675,
41989,
22869,
48172,
30,
29838,
47736,
37135,
20154,
48264,
30212,
18675,
22824,
40942,
136,
19816,
8979,
47890,
47736,
24986,
50483,
50038,
49736,
48172,
30,
31941,
47736,
38395,
38131,
26571,
22610,
136,
48264,
136,
44533,
38131,
19014,
379,
16942,
379,
29
] |
[
true,
true,
true,
true,
false,
false,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
20,021 |
Challenge & Selection
The tool I decided to use was the mind map tool, in order to understand a specific topic, analyze it, see possible alternatives and finally, improve processes thanks to design thinking.
I have been using this tool on several occasions with different projects in which I have been able to participate. I have generally used it in the implementation of new systems that seek to improve process times in different areas of my work. For long hours, we have used a blackboard and markers of various colors, while we contribute ideas, everything is recorded on the blackboard so that nothing is overlooked. We do this mainly so that we are all aligned and follow the same project path.
Mind maps provide many more ideas than what one expects, and through mind maps we can define the functionality of each of the processes that we seek to understand or improve.
Mental maps start from a What is it ?, identifying in detail each step of our subject to be treated, that is, what does an action do within the process, or what is said action for, or what is the purpose To do it that way? Only once the functionality of the processes has been clearly understood and reflected on a mental map, can we start with the classification of ideas according to the topics to be treated.
I know that the mind mapping tool will help me a lot when I want to establish an activity that takes me more quickly and easily to my goal without affecting the rest of my processes.
Application
Together with my work colleagues, we met for several weeks in a room with a blackboard, a projector, and many colored markers. Mainly, we began by explaining in a very brief way the process that we sought to improve, it is important to emphasize that the first explanation was brief, however, on the blackboard a map was drawn with the different steps that integrated the process of paying teachers, this with the purpose that we all understand and be aligned.
During the first sessions, doubts were cleared about the project that was going to be improved, however, once we all understood the process, we began to detail each step of it.
From each step of the teacher payment process, a new mind map was drawn, taking into account the two most important questions on the mind map, What is? And What if? For a better explanation, real cases were presented of how our system was currently working or how we carried out our activities manually. Several databases were presented for a better understanding of the teacher payment process, until finally on a blackboard full of details, a new mental map began to be drawn with new ideas that sought to improve each step of the process.
After the various proposals for ideas about improvements, a consolidated of all viable ideas was prepared and reflected in a final mental map which had to be very clear since it would be presented to the corresponding authorities for approval.
At the time of the presentation of the different mind maps that were made throughout the sessions, the authorities had several observations, which served as feedback for our project. Finally, once all our maps were approved, they were presented to the systems department, so that they could translate these maps into a new system that promised to improve the teacher payment process.
Insight & Approach
During the execution of this very important tool that is the mind map, I managed to obtain a lot of professional and personal information, I was able to realize that seeing a process from another point of view can contribute in a great way, I was also able to realize that by Using a mind map, it is easier to explain a specific topic, in addition to providing clear information to all participants in a project. Thanks to mind maps I was able to identify various problems that were slowing down my processes and in the same way I was able to solve those problems. In addition, together with my colleagues we were able to find several variables that could help us carry out our activities in a more effective and efficient way, and obviously the benefit that was obtained with the application of mind maps was for all my colleagues.
In my next project in which I participate and in which I apply mind maps again, I will try to take into account more the details since these were the ones that the authorities made observations. In addition, I will be able to apply a new tool that is Storytelling with the new people I work with, explaining what my experience was like and how the mind maps contributed to my work
|
[
4800,
112,
15538,
29,
16951,
48249,
8979,
25713,
48172,
49728,
50483,
47736,
36689,
36021,
48249,
136,
33108,
38484,
48172,
49164,
18675,
45670,
48286,
136,
19793,
30,
34434,
136,
44335,
40389,
19642,
19816,
29824,
136,
33082,
40997,
47722,
48172,
26238,
47899,
379,
29,
8979,
31705,
21197,
49766,
47927,
48249,
38255,
44609,
38080,
50912,
26571,
41156,
33108,
50745,
8979,
31705,
21197,
18724,
30,
48172,
39197,
379,
8979,
31705,
30882,
49733,
34434,
33108,
47736,
33003,
38131,
37641,
47182,
47725,
44343,
48172,
30,
33082,
40988,
48105,
33108,
26571,
20239,
38131,
37366,
51013,
379,
7788,
35635,
32217,
136,
50560,
31705,
49733,
18675,
21538,
30,
19816,
36081,
38131,
49912,
23697,
136,
50753,
50560,
24632,
32749,
136,
28836,
34389,
42255,
38255,
47736,
30,
21538,
45345,
47725,
37852,
34389,
38827,
379,
18238,
27214,
47927,
35858,
45345,
47725,
50560,
20234,
19547,
19532,
19816,
30156,
30,
47736,
43922,
41145,
39293,
379,
29,
11598,
36049,
41347,
36019,
37103,
32749,
47714,
50709,
38275,
29092,
136,
19816,
48005,
36689,
36049,
50560,
22391,
30,
25870,
47736,
30624,
38131,
27669,
38131,
47736,
40997,
47725,
50560,
44343,
48172,
49164,
38457,
33082,
379,
29,
11474,
36049,
46021,
30525,
18675,
18305,
34389,
34434,
2142,
136,
32789,
33108,
26312,
27669,
46134,
38131,
38645,
46571,
48172,
21124,
48601,
136,
30,
47725,
34389,
136,
50709,
27243,
19757,
18993,
27214,
50927,
47736,
40988,
136,
38457,
50709,
34389,
43870,
18993,
30212,
136,
38457,
50709,
34389,
47736,
30,
41525,
17108,
27214,
34434,
47725,
50549,
2142,
12598,
38267,
47736,
30624,
38131,
47736,
40997,
31672,
21197,
23329,
30,
49179,
19816,
42453,
38255,
18675,
36428,
36021,
136,
22391,
50560,
46021,
50912,
47736,
23285,
38131,
32749,
30,
18889,
48172,
47736,
48289,
48172,
21124,
48601,
379,
29,
8979,
34862,
47725,
47736,
36689,
36034,
48249,
50840,
31843,
36247,
18675,
35689,
50730,
8979,
50440,
48172,
28691,
19757,
19018,
47725,
30,
47265,
36247,
37103,
41701,
19816,
27711,
48172,
37366,
31082,
50933,
19285,
47736,
43223,
38131,
37366,
40997,
379,
29,
3032,
29,
17116,
50912,
37366,
51013,
23640,
136,
50560,
36499,
30212,
44609,
50639,
33108,
18675,
43678,
50912,
18675,
21538,
136,
18675,
30,
41154,
136,
19816,
36019,
23692,
36081,
379,
11095,
136,
50560,
21213,
22241,
29179,
33108,
18675,
50038,
21958,
50549,
47736,
30,
40988,
47725,
50560,
45554,
48172,
33082,
136,
34434,
34389,
33040,
48172,
28138,
47725,
47736,
29894,
29185,
50483,
30,
21958,
136,
32236,
136,
38255,
47736,
21538,
18675,
36021,
50483,
27441,
50912,
47736,
26571,
46138,
47725,
33894,
47736,
30,
40988,
38131,
39362,
47399,
136,
47927,
50912,
47736,
41525,
47725,
50560,
19547,
49164,
19816,
21124,
19532,
379,
29,
6595,
47736,
29894,
44579,
136,
27347,
50685,
23324,
18744,
47736,
41145,
47725,
50483,
31096,
48172,
21124,
33083,
136,
30,
32236,
136,
38267,
50560,
19547,
49179,
47736,
40988,
136,
50560,
21213,
48172,
26312,
27669,
46134,
38131,
34434,
379,
29,
7913,
27669,
46134,
38131,
47736,
47396,
39364,
40988,
136,
18675,
37641,
36689,
36021,
50483,
27441,
136,
47266,
34159,
30,
18891,
47736,
48876,
37135,
33040,
41678,
38255,
47736,
36689,
36021,
136,
18305,
34389,
2142,
2897,
18305,
32816,
2142,
7788,
18675,
21361,
30,
29185,
136,
41989,
22610,
50685,
40738,
38131,
32234,
38645,
47167,
50483,
25373,
51043,
38457,
32234,
50560,
30,
22569,
38654,
38645,
19014,
36006,
379,
15643,
25579,
50685,
40738,
30212,
18675,
21361,
49169,
30,
38131,
47736,
47396,
39364,
40988,
136,
49571,
29824,
38255,
18675,
21538,
30600,
38131,
26317,
136,
18675,
37641,
36428,
36021,
30,
21213,
48172,
21124,
27441,
50912,
37641,
32749,
47725,
45554,
48172,
33082,
27669,
46134,
38131,
47736,
40988,
379,
29,
2636,
47736,
49912,
41239,
30212,
32749,
18744,
33088,
136,
18675,
24416,
38131,
19547,
50062,
32749,
50483,
30,
40689,
19816,
42453,
33108,
18675,
29810,
36428,
36021,
50745,
31487,
48172,
21124,
50038,
23321,
45019,
34434,
51125,
21124,
30,
40738,
48172,
47736,
24859,
20719,
30212,
20161,
379,
29,
3248,
47736,
48078,
38131,
47736,
40735,
38131,
47736,
26571,
36689,
36049,
47725,
50685,
35814,
48006,
47736,
30,
44579,
136,
47736,
20719,
31487,
44609,
38040,
136,
50745,
44545,
20375,
29654,
30212,
38645,
41145,
379,
30,
7659,
136,
38267,
19547,
38645,
36049,
50685,
20164,
136,
47860,
50685,
40738,
48172,
47736,
47182,
26114,
136,
45345,
30,
47725,
47860,
24914,
48514,
47848,
36049,
34159,
18675,
37641,
47167,
47725,
41178,
48172,
33082,
47736,
47396,
30,
39364,
40988,
379,
29,
9448,
112,
3056,
29,
6595,
47736,
28980,
38131,
47927,
50038,
33040,
48249,
47725,
34389,
47736,
36689,
36021,
136,
8979,
35936,
48172,
38064,
18675,
35689,
30,
38131,
41076,
19816,
39631,
33508,
136,
8979,
50483,
18724,
48172,
42016,
47725,
44342,
18675,
40988,
30525,
30,
19905,
40163,
38131,
50111,
22391,
24632,
33108,
18675,
31269,
50549,
136,
8979,
50483,
19626,
18724,
48172,
42016,
47725,
22241,
17693,
18675,
30,
36689,
36021,
136,
34434,
34389,
27709,
48172,
29171,
18675,
45670,
48286,
136,
33108,
19088,
48172,
41356,
23321,
33508,
48172,
19547,
30,
39195,
33108,
18675,
41145,
379,
16942,
48172,
36689,
36049,
8979,
50483,
18724,
48172,
32788,
49912,
40958,
47725,
50685,
30,
45246,
27356,
37366,
40997,
19816,
33108,
47736,
43922,
50549,
8979,
50483,
18724,
48172,
45480,
47951,
40958,
379,
9285,
19088,
136,
30,
48191,
50912,
37366,
23640,
50560,
50685,
18724,
48172,
29838,
44609,
49896,
47725,
24914,
31843,
49717,
22575,
38654,
30,
38645,
19014,
33108,
18675,
37103,
27850,
19816,
27866,
50549,
136,
19816,
38072,
47736,
21309,
47725,
50483,
38066,
30,
50912,
47736,
20069,
38131,
36689,
36049,
50483,
30212,
19547,
37366,
23640,
379,
29,
9285,
37366,
37667,
41145,
33108,
50745,
8979,
39197,
19816,
33108,
50745,
8979,
20083,
36689,
36049,
19349,
136,
8979,
50840,
48769,
48172,
47257,
30,
34159,
18891,
37103,
47736,
26317,
45019,
47848,
50685,
47736,
38288,
47725,
47736,
20719,
35814,
38040,
379,
30,
9285,
19088,
136,
8979,
50840,
21124,
18724,
48172,
20083,
18675,
37641,
48249,
47725,
34389,
16274,
50912,
47736,
37641,
39478,
8979,
51013,
50912,
136,
30,
29179,
50709,
37366,
29125,
50483,
35385,
19816,
32234,
47736,
36689,
36049,
24633,
48172,
37366,
51013,
29
] |
[
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
20,022 |
LEARNING LAUNCH
CHALLENGE
Our Company a Tours & Travel firm has been in existence for over five years but has
been constantly experiencing decline in sales and profits. Like any other Company
being faced by scarcity of resources and stiff competition; the major aim of
organizations is to effectively and efficiently utilize the available scarce resources to
enhance maximum productivity. Hence our challenge was to improve sales using the
limited resources. The project was to be carried out by a select committee from our
marketing department and the finance department which I was representing was to
ensure the team was working within the budget and time. What we wanted to
uncover was why in spite of investing in marketing of our services we could not
retain or attract more tourists.
SELECTION
After carefully going through the various design thinking tools we chose leaning
launch as it is fast and cheap. According to Frank Bahr learning launch is a carefully
designed experiment designed to test the key underlying value-generating
assumptions of a potential new-growth initiative.
APPLICATION
Our first learning launch, we focused on the design of the travel packages which
were offered to our potential customers across the globe. Here it was evident that
designing of unique tailor made travel packages which suits the customer’s needs
was going along way in addressing the ever growing needs of our customers. This
tested our assumption that the services offered to our customers were not customer
oriented and that’s why the number of customers was not growing as expected. Our
team took one week to brainstorm and come up with a document that had clear
structured processes and means of achieving tailor made travel packages that could
meet customers’ demands.
Our second learning launch we focused on the marketing process or activities. Here
we concentrated on reaching out to individual customers (one on one process) as a
marketing strategy in order to incorporate the views that meet our customers’
demands or expectations. This tested our assumption that the marketing process
was not well structured, marketers used to send brochures to potential customers
containing pre-planned travel package which customers could choose what is
available not what they wanted. The team embarked on analysing how an online
platform of marketing could help the marketing department in reaching out to a
bigger market globally. Finally we proposed development of an online platform
system which could ensure marketers reach customers and building up of a tailor
made tourist programmes that suits their needs.
INSIGHT
By applying the learning launch tool, we were able to identify our assumptions and
designed launches to test these assumptions using very little resources. Also in
applying the learning launch tool it was very important for us to mitigate confirming
biases as this could jeopardise the whole process due to poor judgements. The team
was able to interview a good number of potential customers who were willing to
share their experiences from using some of our competitors’ services hence the
team was compelled to in designing travel packages that were better than what was
offered in the market.
However some of our stakeholders were more concerned with the challenges of
going into global market in reaching out to customers. One of the challenges was the
issue of language especially when reaching out to those markets or regions that
don’t speak English, hence the need to hire marketers or tour operators who are
multilingual. Another challenge was the issue of patent rights in relation to the use of
brand name or logo as you go into foreign markets. Therefore it was important for
the team to review the insights and incorporate them into future launch designs.
APPROACH
After going through various design thinking tools, our team preferred the learning
launch tool which is a way of thinking that relies on generating and testing
hypotheses and then you prototype. This is learning as you go. This hypothesis-
driven approach is based on the idea of learning, rather than knowing. Hence our
team needs to review the insight gained from the first two launches and incorporate it
into future launch designs and come closer to a solution ready for a full rollout.
|
[
10304,
10285,
29,
4289,
29,
12716,
5261,
18675,
17188,
112,
17276,
29886,
31672,
21197,
33108,
29037,
30212,
38756,
29924,
51247,
22214,
31672,
29,
21197,
24431,
29135,
25738,
33108,
43891,
19816,
41105,
379,
10645,
19973,
38622,
5261,
29,
21246,
29393,
22241,
44062,
38131,
43177,
19816,
46174,
23946,
2136,
47736,
35876,
19451,
38131,
29,
38532,
34389,
48172,
27851,
19816,
27867,
49793,
47736,
20774,
44060,
43177,
48172,
29,
28364,
36235,
41058,
379,
8740,
38645,
22869,
50483,
48172,
33082,
43891,
49766,
47736,
29,
35416,
43177,
379,
16951,
41145,
50483,
48172,
21124,
22569,
38654,
22241,
18675,
44390,
23811,
30525,
38645,
29,
36093,
26114,
19816,
47736,
29827,
26114,
50745,
8979,
50483,
42994,
50483,
48172,
29,
28432,
47736,
47407,
50483,
51043,
50927,
47736,
22077,
19816,
48078,
379,
18305,
50560,
50441,
48172,
29,
49078,
50483,
50802,
33108,
45773,
38131,
34278,
33108,
36093,
38131,
38645,
44560,
50560,
24914,
37829,
29,
43292,
38457,
20624,
37103,
48349,
379,
29,
15006,
29,
2636,
22535,
31096,
48005,
47736,
49912,
26238,
47899,
48264,
50560,
23128,
35136,
29,
35047,
20375,
34434,
34389,
29558,
19816,
22997,
379,
2452,
48172,
7868,
3575,
35152,
35047,
34389,
18675,
22535,
29,
26249,
29138,
26249,
48172,
47671,
47736,
34752,
49134,
49868,
143,
30887,
29,
20509,
38131,
18675,
40442,
37641,
143,
31378,
33609,
379,
29,
2301,
29,
12716,
29894,
35152,
35047,
136,
50560,
30129,
38255,
47736,
26238,
38131,
47736,
48574,
38981,
50745,
29,
50685,
38156,
48172,
38645,
40442,
25418,
18987,
47736,
31052,
379,
8752,
34434,
50483,
28848,
47725,
29,
26255,
38131,
49351,
47247,
35814,
48574,
38981,
50745,
46773,
47736,
25413,
53806,
37546,
29,
50483,
31096,
19605,
50549,
33108,
19101,
47736,
28821,
31374,
37546,
38131,
38645,
25418,
379,
17019,
29,
47676,
38645,
20507,
47725,
47736,
44560,
38156,
48172,
38645,
25418,
50685,
37829,
25413,
29,
38557,
19816,
47725,
53806,
50802,
47736,
37934,
38131,
25418,
50483,
37829,
31374,
20375,
29087,
379,
12716,
29,
47407,
48246,
38275,
50624,
48172,
21855,
19816,
23735,
49616,
50912,
18675,
27230,
47725,
31487,
23321,
29,
46460,
40997,
19816,
36269,
38131,
18948,
47247,
35814,
48574,
38981,
47725,
24914,
29,
36355,
25418,
53800,
26006,
379,
29,
12716,
44298,
35152,
35047,
50560,
30129,
38255,
47736,
36093,
40988,
38457,
19014,
379,
8752,
29,
50560,
24112,
38255,
41939,
38654,
48172,
33357,
25418,
122,
38275,
38255,
38275,
40988,
125,
20375,
18675,
29,
36093,
46353,
33108,
38484,
48172,
33248,
47736,
50122,
47725,
36355,
38645,
25418,
53800,
29,
26006,
38457,
29084,
379,
17019,
47676,
38645,
20507,
47725,
47736,
36093,
40988,
29,
50483,
37829,
50667,
46460,
136,
36092,
49733,
48172,
44448,
22013,
48172,
40442,
25418,
29,
24527,
40549,
143,
40002,
48574,
38978,
50745,
25418,
24914,
23110,
50709,
34389,
29,
20774,
37829,
50709,
47860,
50441,
379,
16951,
47407,
28039,
38255,
19780,
32234,
19757,
38299,
29,
40035,
38131,
36093,
24914,
31843,
47736,
36093,
26114,
33108,
41939,
38654,
48172,
18675,
29,
21414,
36082,
31051,
379,
7659,
50560,
41241,
26394,
38131,
19757,
38299,
40035,
29,
47167,
50745,
24914,
28432,
36092,
41932,
25418,
19816,
22098,
49616,
38131,
18675,
47247,
29,
35814,
48347,
41124,
47725,
46773,
47756,
37546,
379,
29,
9075,
29,
4197,
20085,
47736,
35152,
35047,
48249,
136,
50560,
50685,
18724,
48172,
32788,
38645,
20509,
19816,
29,
26249,
35055,
48172,
47671,
47848,
20509,
49766,
50038,
35513,
43177,
379,
2807,
33108,
29,
20085,
47736,
35152,
35047,
48249,
34434,
50483,
50038,
33040,
30212,
49717,
48172,
36877,
24261,
29,
21385,
20375,
47927,
24914,
34541,
47736,
50786,
40988,
27559,
48172,
40262,
34640,
379,
16951,
47407,
29,
50483,
18724,
48172,
34131,
18675,
31108,
37934,
38131,
40442,
25418,
50783,
50685,
50842,
48172,
29,
44664,
47756,
29132,
30525,
49766,
45494,
38131,
38645,
23954,
53800,
44560,
31866,
47736,
29,
47407,
50483,
23922,
48172,
33108,
26255,
48574,
38981,
47725,
50685,
21361,
47714,
50709,
50483,
29,
38156,
33108,
47736,
36082,
379,
29,
8912,
45494,
38131,
38645,
45960,
50685,
37103,
24141,
50912,
47736,
22881,
38131,
29,
31096,
34159,
31047,
36082,
33108,
41939,
38654,
48172,
25418,
379,
12588,
38131,
47736,
22881,
50483,
47736,
29,
34419,
38131,
34992,
28668,
50730,
41939,
38654,
48172,
47951,
36099,
38457,
42552,
47725,
29,
27214,
37974,
45635,
7011,
136,
31866,
47736,
37530,
48172,
31996,
36092,
38457,
48343,
38369,
50783,
20234,
29,
37273,
379,
2961,
22869,
50483,
47736,
34419,
38131,
39286,
43545,
33108,
42678,
48172,
47736,
49728,
38131,
29,
21875,
37414,
38457,
35621,
20375,
51273,
31079,
34159,
30244,
36099,
379,
16986,
34434,
50483,
33040,
30212,
29,
47736,
47407,
48172,
43413,
47736,
33743,
19816,
33248,
47766,
34159,
30702,
35047,
26257,
379,
29,
2310,
29,
2636,
31096,
48005,
49912,
26238,
47899,
48264,
136,
38645,
47407,
40647,
47736,
35152,
29,
35047,
48249,
50745,
34389,
18675,
50549,
38131,
47899,
47725,
42736,
38255,
30887,
19816,
47687,
29,
32658,
19816,
47797,
51273,
41316,
379,
17019,
34389,
35152,
20375,
51273,
31079,
379,
17019,
32660,
29,
27489,
20129,
34389,
21077,
38255,
47736,
32732,
38131,
35152,
136,
41893,
47714,
34865,
379,
8740,
38645,
29,
47407,
37546,
48172,
43413,
47736,
33738,
30733,
30525,
47736,
29894,
48876,
35055,
19816,
33248,
34434,
29,
34159,
30702,
35047,
26257,
19816,
23735,
23425,
48172,
18675,
45464,
41981,
30212,
18675,
30600,
43661,
379,
29
] |
[
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
false,
false,
true,
false,
false,
false,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
20,025 |
Learning Launch
Challenge: At my previous organization, I was the assembly line supervisor. My job was to look after the production procedures, planning and scheduling day to day activities and look for improvements that can be implemented at the shop-floor in order to achieve greater efficiency. My boss organised a team, made me team-leader and assigned us the task to reduce the time taken for the assembly procedures. So we tried to focus what are the key hindrances, how to mitigate them at the root level and provide a solution which is also ergonomically well suited for workers.
Selection: Our team has already gone through several design thinking activities/tools, so we are ready to try the learning launch tool. Broadly speaking, the learning launch is an experiment meant to quickly test an idea and prototype.
Application: Materials for assembly used to come at a lot and the store-keepers dumped them all at once near the assembly line. To segregate material from there was a tedious task. So we build the kit system; identified and segregated the materials required for a particular assembly. This resulted in lots of small kits, which were labeled according to their assembly procedure and things became convenient for the workers.
Insight: This kit system resulted in significant reduction in non-value added activities and resulted around 9% reduction in assembly time for that particular product. Soon this Kit system was applied to all other products and results were very satisfying.
Approach: As a next step of optimization, we could implement the Kanban system to automatically refill the kits to maintain the continuous flow of materials.
|
[
10522,
10458,
29,
4800,
2131,
3248,
37366,
40816,
38527,
136,
8979,
50483,
47736,
20433,
35424,
46857,
379,
11933,
34563,
50483,
48172,
35651,
19330,
47736,
30,
41052,
40979,
136,
40006,
19816,
44110,
25606,
48172,
25606,
19014,
19816,
35651,
30212,
33088,
47725,
30,
22391,
21124,
33007,
20542,
47736,
44778,
143,
30037,
33108,
38484,
48172,
18938,
31272,
27865,
379,
11933,
21776,
38516,
18675,
47407,
136,
30,
35814,
36247,
47407,
143,
35111,
19816,
20463,
49717,
47736,
47345,
48172,
42373,
47736,
48078,
47260,
30212,
47736,
20433,
40979,
379,
30,
15931,
50560,
48663,
48172,
30126,
50709,
20234,
47736,
34752,
31978,
136,
32234,
48172,
36877,
47766,
20542,
47736,
43683,
35268,
19816,
41347,
18675,
30,
45464,
50745,
34389,
19626,
28617,
50667,
46770,
30212,
51031,
379,
29,
15538,
2131,
12716,
47407,
31672,
19623,
31104,
48005,
44609,
26238,
47899,
19014,
537,
48264,
136,
45345,
50560,
20234,
41981,
48172,
30,
48769,
47736,
35152,
35047,
48249,
379,
4096,
45639,
136,
47736,
35152,
35047,
34389,
19757,
29138,
36270,
48172,
41701,
47671,
30,
19757,
32732,
19816,
41316,
379,
29,
3032,
2131,
11316,
30212,
20433,
49733,
48172,
23735,
20542,
18675,
35689,
19816,
47736,
46253,
143,
34734,
27574,
47766,
19547,
20542,
30,
38267,
37501,
47736,
20433,
35424,
379,
17108,
44371,
36171,
30525,
47819,
50483,
18675,
47497,
47345,
379,
15931,
50560,
22093,
47736,
34829,
30,
47167,
2136,
32783,
19816,
44372,
47736,
36181,
43046,
30212,
18675,
39213,
20433,
379,
17019,
43269,
33108,
35692,
30,
38131,
45258,
34833,
136,
50745,
50685,
34903,
18889,
48172,
47756,
20433,
40978,
19816,
47886,
21172,
24661,
30,
30212,
47736,
51031,
379,
29,
9448,
2131,
33,
17019,
34829,
47167,
43269,
33108,
44934,
42378,
33108,
37759,
143,
49868,
19079,
19014,
19816,
43269,
30,
20290,
2064,
111,
42378,
33108,
20433,
48078,
30212,
47725,
39213,
41043,
379,
16000,
47927,
10185,
47167,
50483,
20076,
48172,
19547,
30,
38622,
41064,
19816,
43272,
50685,
50038,
43990,
379,
29,
3056,
2131,
3168,
18675,
37667,
46134,
38131,
38434,
136,
50560,
24914,
33001,
47736,
10053,
47167,
48172,
20745,
42436,
30,
47736,
34833,
48172,
35862,
47736,
24596,
30058,
38131,
36181,
379,
29
] |
[
true,
false,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
20,026 |
Mind Mapping Tool
Challenge
I’m a Team Leader with 15 team members in Banking Sector. My main responsibility is to service and sell Banking products to customers. Also, listen to their problems, needs, complains and try my best to solve their problems without breaching any bank’s compliance. My team has to deal with lots of customers with different type / character and also many department within company. Our challenge is to find the new process to servicing external and internal customers . But we may start with real /external customers first.
Selection
After I watched video lecture about Design Thinking, I found one tool that may help my team find the new process to solve and provide better service that suit my customers. Mind mapping tool is the tool that help user to find pattern and insight. I has 500+ customers in my portfolio which are in different industries, knowledge about financing , size of business and also different size of capital. I hope that this may will help my team find some new ideals.
Application
We set up one meeting with all of our team members to discuss all information about our bank and our customers in depth. Team was separate into 2 group thinking about customer issues/needs with the point of view of customer itself and also view of us as a service provider. By using sticky notes, we can gather all information and details.
Insight & Approach
After discussed and using Mind Mapping Tool, We found that the new process or products should have the same basic fundamental issuses which are:
1. Speed-- Customers need in time services 2. Condition - Condition of service and product will have our service better than other bank and make customers more satisfy. 3. Relationship - this is one of the key issue of good service. 4. Value creation - our service and product must provide value to their life and company.
With the limit of time, we found 4 basic customers needs which will be develop to be the better service.
This course and tools help us find the alternative way of thinking and we will apply tool and process from this course in all of our thinking process.
|
[
11598,
11194,
17149,
29,
4800,
29,
8979,
53804,
18675,
16819,
10500,
50912,
935,
47407,
36387,
33108,
3609,
15491,
379,
30,
11933,
35856,
43212,
34389,
48172,
44549,
19816,
30,
44418,
3609,
41064,
48172,
25418,
379,
30,
2807,
136,
35474,
48172,
47756,
40958,
136,
37546,
136,
23973,
19816,
48769,
37366,
21345,
48172,
30,
45480,
47756,
40958,
30,
50933,
21890,
19973,
21013,
53806,
24003,
379,
30,
11933,
30,
47407,
31672,
48172,
25640,
50912,
35692,
38131,
30,
25418,
50912,
26571,
48885,
537,
22940,
19816,
19626,
36019,
26114,
50927,
23883,
379,
12716,
22869,
34389,
30,
48172,
29838,
47736,
37641,
40988,
48172,
44567,
30,
29271,
19816,
34049,
25418,
379,
30,
4187,
50560,
36236,
46021,
50912,
41989,
30,
578,
25418,
29894,
379,
29,
15538,
29,
2636,
8979,
50516,
50094,
35178,
18744,
6191,
17010,
136,
8979,
30367,
38275,
48249,
47725,
36236,
31843,
37366,
47407,
29838,
47736,
30,
37641,
40988,
48172,
45480,
19816,
41347,
21361,
44549,
47725,
46763,
37366,
25418,
379,
35,
11598,
36034,
48249,
34389,
47736,
48249,
30,
47725,
31843,
49741,
48172,
29838,
39326,
19816,
33738,
379,
30,
8979,
31672,
1758,
128,
25418,
33108,
37366,
40319,
50745,
20234,
33108,
26571,
33,
33398,
136,
34868,
18744,
29836,
136,
45089,
38131,
22188,
30,
19816,
19626,
26571,
45089,
38131,
22467,
379,
30,
8979,
32147,
47725,
30,
47927,
36236,
50840,
31843,
37366,
47407,
29838,
45494,
37641,
32747,
379,
29,
3032,
29,
18238,
44581,
49616,
38275,
36357,
50912,
19547,
38131,
38645,
47407,
36387,
48172,
26886,
19547,
33508,
18744,
38645,
21013,
19816,
38645,
30,
25418,
33108,
26179,
379,
30,
16819,
50483,
44501,
34159,
1125,
31358,
47899,
18744,
25413,
34424,
537,
37546,
50912,
47736,
30,
40163,
38131,
50111,
38131,
25413,
34474,
19816,
19626,
50111,
38131,
49717,
20375,
18675,
44549,
41351,
379,
30,
4197,
49766,
46168,
37846,
136,
50560,
22391,
30,
30825,
19547,
33508,
19816,
26317,
379,
29,
9448,
112,
3056,
29,
2636,
26887,
19816,
49766,
11598,
11194,
17149,
136,
18238,
30367,
47725,
47736,
37641,
40988,
38457,
41064,
44820,
31705,
30,
47736,
43922,
21086,
30635,
34427,
30,
50745,
20234,
2131,
29,
695,
379,
16068,
30,
5771,
37530,
33108,
48078,
44560,
30,
1125,
379,
5364,
143,
33,
5364,
38131,
44549,
19816,
41043,
50840,
31705,
38645,
44549,
21361,
47714,
38622,
21013,
19816,
30,
35884,
25418,
37103,
43989,
379,
30,
1411,
379,
14483,
143,
30,
47927,
34389,
38275,
38131,
47736,
34752,
34419,
38131,
31108,
44549,
379,
30,
1597,
379,
17824,
25119,
143,
30,
38645,
44549,
19816,
41043,
37344,
41347,
49868,
48172,
47756,
35330,
19816,
23883,
379,
29,
18402,
47736,
35413,
38131,
48078,
136,
50560,
30367,
30,
1597,
21086,
25418,
37546,
50745,
50840,
21124,
26383,
48172,
21124,
47736,
21361,
44549,
379,
29,
17019,
24986,
19816,
48264,
31843,
49717,
29838,
47736,
19638,
50549,
38131,
47899,
19816,
50560,
50840,
20083,
48249,
19816,
40988,
30,
30525,
47927,
24986,
30,
33108,
19547,
38131,
38645,
47899,
40988,
379,
29
] |
[
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
false,
false,
false,
false,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
20,027 |
1.Challenge As an building energy saving solution architect, I had to persuade and demonstrate why the operators should take an action following my data analytic result.
2.Selection Rather than explaining A to Z about how well the building’s HVAC system operated, I tried to use Python for not just analyzing the problem but also finding solutions.
3.Application First, visualize using Python what happened on whole building for 24 hours. When the HVAC system turned on ,how much the damper opened and what was the indoor air quality was when system operated, which was like demonstrating system performance and system operation efficiency clearly for the operators in order to find out the problem by themselves.
4.Insight In many cases, just one insightful graph or picture tells us everything what the author would like to explain. In this case, the operators realize easily why they need to change system turn on/off time and setting point just by watching the graph I prepared which was another good lesson I learned from the real working situation.
5.Approach Next time I will spend less time in finding the problem, it is better to communicate with the operators with few slides and initial analytics in early stage. I should not had to prepare the perfect solutions.
24hours Free cooling analysis report(2019.4.18)
Enthalpy(kj/kg)
Outdoor temp and
damper open rate
Outdoor enthalpy Indoor enthalpy Return temperature Damper open rate
Damper opened 100% when outdoor enthalpy was higher than indoor enthalpy which can cause energy loss
Visualization Image sample for showing the problem
|
[
751,
3168,
19757,
22098,
28320,
44008,
45464,
20216,
136,
8979,
31487,
48172,
39676,
19816,
26037,
50802,
47736,
38369,
44820,
47257,
30,
19757,
18993,
30162,
37366,
25570,
19786,
43267,
379,
29,
1186,
14269,
47714,
29179,
2145,
48172,
18609,
18744,
32234,
50667,
47736,
22098,
53806,
8562,
47167,
38357,
136,
8979,
48663,
48172,
49728,
13945,
30212,
37829,
30,
34686,
19797,
47736,
40942,
22214,
19626,
29843,
45471,
379,
29,
1453,
7694,
136,
50237,
49766,
13945,
50709,
31603,
38255,
50786,
22098,
30212,
1309,
32217,
379,
18325,
47736,
8562,
47167,
48827,
30,
38255,
136,
32234,
37235,
47736,
25536,
38340,
19816,
50709,
50483,
47736,
33374,
19456,
41606,
50483,
50730,
47167,
38357,
136,
50745,
50483,
30,
35385,
26041,
47167,
39533,
19816,
47167,
38360,
27865,
23329,
30212,
47736,
38369,
33108,
38484,
48172,
29838,
30,
38654,
47736,
40942,
22241,
47794,
379,
29,
1628,
9285,
36019,
22610,
136,
34686,
38275,
33741,
31214,
38457,
39850,
47556,
49717,
28836,
50709,
47736,
20714,
51125,
35385,
48172,
29171,
379,
9285,
47927,
30,
22605,
136,
47736,
38369,
42016,
27711,
50802,
47860,
37530,
48172,
22903,
47167,
48824,
38255,
537,
38141,
48078,
19816,
44587,
40163,
34686,
22241,
30,
50519,
47736,
31214,
8979,
40689,
50745,
50483,
19905,
31108,
35250,
8979,
35147,
30525,
47736,
41989,
51043,
45074,
379,
29,
1737,
12225,
48078,
8979,
50840,
45727,
35244,
48078,
33108,
29843,
47736,
40942,
136,
34434,
34389,
21361,
48172,
23842,
50912,
47736,
38369,
50912,
29718,
30,
45208,
19816,
33598,
19790,
33108,
27684,
45924,
379,
8979,
44820,
37829,
31487,
48172,
40688,
47736,
39522,
45471,
379,
29,
1317,
7879,
24754,
19781,
42961,
125,
29,
7042,
537,
34769,
125,
29,
12722,
47563,
19816,
29,
25536,
38337,
41889,
29,
12722,
28457,
9359,
28457,
14672,
47568,
5954,
38337,
41889,
29,
5954,
38340,
805,
111,
50730,
38671,
30,
28457,
50483,
31935,
47714,
33374,
30,
28457,
50745,
22391,
22717,
28320,
35685,
29,
18008,
9229,
43923,
30212,
44844,
47736,
40942,
29
] |
[
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
false,
true,
true,
true,
true,
false,
false,
false,
false,
false,
false,
false,
false,
true,
true,
false,
false,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
true,
true,
false,
false,
true,
true,
false,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
true,
true,
true,
true,
true,
false,
false,
true,
true,
true,
true,
true,
true,
false,
false
] |
[
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
Subsets and Splits
No community queries yet
The top public SQL queries from the community will appear here once available.