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Example Reflection – Visualization Challenge I work as a Business Analyst in a vendor company which develop Loan System (retail/ corporate banking system) for Bank. Developer had built the base system since 10 years ago and some bank are using that system since 10 years ago. Hence, our challenge is to improve the existing system workflow and build a new workflow if new bank policy or new product launch from time to time. The improving of system workflow will improve the bank officers (users) working turnaround time, hence, bank officers can work more efficiency and this will help to increase their KPI as well as the banking products sale. What is banking products? For Loan Origination System, the example of banking product will be Mortgage Loan, Credit Card, Car Loan, Personal Loan and etc. What is system workflow? The workflow is the activities/ stages that bank officers do for loan application. For example, from data entry  loan amount recommendation  approve loan amount  documentation  disbursement of loan amount. Selection Loan system involve many group of users, eg. sale team, processing officer, recommended officer, approving officer, disbursement officer, and etc. Each group of user have different task, different process, and different requirement. In order let all the users have a clear and better understanding of the existing and “to-be” system workflow, we choose Visualization tools. It is a tools that help us on identifying the problem, discuss problem with different group of users, organizing the existing flow and “to-be” flow and present the flow to our users. Application To improve the existing system workflow, we would like to identifying and understanding the problem of existing system. The first thing we do is to use Visio to draw the existing system workflow by using the Process Flow Diagram based on the previous document and the current system behavior. This is because the existing document is not updated when there is small enhancement on the system workflow from time to time. After that, we conduct an interview session with different group of users on the system experience and their comments on the existing system. For this activity, around 3-4 participants to represent one group. Example, 3 person from sales team, 3 person from recommendation officer and etc. Besides, we used the ethnographic approach which is Journey Mapping tool. We stepped in to their office (different department for different group of users), follow users and observe the whole banking loan process. From the existing process flow, interviewing, and observation, we found that, many customer apply credit card during roadshow, and customer need to fill in the physical application form. Sale person only create application in the Loan System after they go back to office. It is not convenient and use lot of time to create the application one by one and fill in all the data from physical application form to Loan System. Besides, for example housing loan, some of the customer would like to apply loan from different bank and check the interest rate that bank provide, hence, customers possible to request users to cancel and reactivate the application in the Loan System again and again. After gather all this information, we propose to build an android and IOS version loan app that can integrate to the existing Loan system. Hence, sales team able to let customer fill in the loan application form via the tablet/ipad during the roadshow. Hence, it reduce the burden of sales person, so that sales person no need to go back office and create the application in desktop. Besides, we enhance the flow by including the cancel-reactivate and reject-reinstate process. To present the “to-be” flow, we draw a “to- be” Process Flow Diagram. We present it to different group of users in the same meeting. Through the process visualization, they have a clear and better understanding of the “to-be” system workflow and the differences of existing and “to-be” process. Based on the new flow they provide their concern and ideas. Insight Visualization of Process Flow Diagram chart is prefect as to define the problem and from there, we analyze the existing solution and optimize it. As this is a large system, we found that we able to translate the complicated workflow into a Detail Process Flow Diagram. Since it is large system and involve many group of users, Detail Process Flow Diagram is better than a high level Process Flow Diagram. Different action selected by different group of users able to route the application to different post-stages/flow. Then the user assigned to that post stages will proceed the necessary action. Example, from Simple Data Entry stage, users can route application to Pending Recommendation Stage, then the Recommendation Officer who assigned to handle the application will do the necessary checking, recommend the loan amount, and route the application to Pending Approval stage for Approving Officer. All these can be done by the Detail Process Flow Diagram. Users able to have an overall view on how the system work. When we discuss and present the “to-be” Detail Process Flow Diagram, users able to understand the whole process and help to point out the unnecessary steps or gaps and we can improve that. Approach Given that the Loan System include many groups of users and different group of user need to handle different process, hence, the visualization via Detail Process Flow Diagram is the appropriate tool. As previous mentioned, we able to translate the complicated Loan system flow into Process Flow Diagram. From there, we check what the existing problem is. Besides, we also found the current issue via interviewing, and observation in the real working environment. After that, we present our propose solution via the Detail Process Flow Diagram. We can discuss and review the flow together with different group of user and improve the flow to remove the unnecessary steps or gaps after discussion. We will then provide the details functional specification and develop the system based on the new Detail Process Flow Diagram once everything confirmed and agreed. In future, we will still use this visualization tools to design those complicated system.
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20,733
Help in the pandemic – Storytelling Challenge and selection. Storytelling is an amazing tool that is used all the time. I am a college student who focuses on helping people in need. I mean vulnerable and fragile people. I constantly volunteer and I have learned that it is easy to assume needs, but we are not always correct. In the wake of the pandemic, a group of friends and I got together to talk about the help we could provide to people who are having a worse time, I am referring to covid patients. Each one shared their experience and their point of view of the problem we wanted to tackle in order to find a solution together. I shared a story of my life so that more or less they have a perspective of what a covid patient suffers from day to day and we can better understand the problem and find a solution. Application Following the idea in the previous paragraph, after we got together and shared our personal stories about the pandemic and the covid patients, an idea came up. We realized that it would be best to do a little more research on what these people, whom we wanted to help, go through in their day-to-day lives. We asked them personally what they would like to improve in their current situation. They told us many things and we learned a lot from them. We learned that, not counting all the bodily suffering they have, these people spend their days confined and separated from everything. Many of them were diagnosed with depression, they felt lonely. They also told us that they had strict hours for calls and for supervised visits. They didn't feel like themselves and they just wanted to get out of there. So, we thought, how to make them feel accompanied and comfortable without risking being infected. Insight and Approach Knowing the stories of the people who lived in confinement was very revealing and motivating. We thought about how we could get closer without having to be in person. That is when it occurred to us to send them motivational messages every day, but how? A text message would be very common, so why not send them letters. Letters would be our way of showing them that we cared about them. A personalized letter would show them dedication, interest and company. There we would tell them our experience, point of view, anecdotes or even jokes to make their day better. We managed to raise the funds to start this beautiful volunteer called One Letter Two Hearts. We have volunteers who help us write letters for patients, families, and medical staff. This beautiful initiative arose thanks to the idea of contributing to our environment, since we are going through such difficult situations. Hundreds of covid patients receive letters every day. The most gratifying thing is that some of them have answered our letters and told us that it has helped them to move forward. We also receive photos of them when they are recovered and they appreciate all our help. This course made me see that as a tool in a new sense. The power of stories can help us see reality from a different perspective and get a better focus in everything we do. Looking back, I don't think I would change anything. I think I followed the four steps of design thinking. Thanks to this course we will expand to other areas of the hospital and redesign the content of the letters. I am so grateful for this.
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20,734
Tool that applied: Storytelling Challenge & Selection Storytelling is a powerful tool that we use in different situations of our daily life and that I applied all the times. As a vice team leader of a club in my engineering school where I create my own brand, I always faced the challenges of how to attract more students who are just comfortable with technical things to try and fall in love with what we do in our club specially my brand. I choose to apply storytelling as it is able to get insight into students, build empathy and reach them emotionally. I often create personas to represent target users and add conflict to stories that reflect their user journeys and problems. One of the reason is through crafting stories, we can better understand what users want from a solution. Good stories always captivate audiences. Story makes it easy for everyone involved in the project to empathize with the users and ensure that their work matches the story. Having a story throughout your project means marketing the design at the end of the design process is also straightforward, as you already know exactly which story to tell to show how your product provides value. Application Storytelling indirectly involves emotional branding. Emotional branding in fact is the practice of building brands that directly appeal to consumers’ self, emotional state, needs and aspirations. The purpose of emotional branding is to establish a connection between consumers and products by stimulating consumer emotions. Human needs such as love, power, emotional security, and self-satisfaction are based on emotions in the subconscious, as the basis of emotional brands, and allow marketers to create self-fulfilling prophecies in consumer demand. People want to meet demand, and advertisers need to implement these needs in a permanent cycle. Our project has launched a new natural shampoo product lines that allows real women to share their product experiences in a facebook group of our project, through videos and blog where real women share their hair transformation stories and how new natural products can save them. This types of storytelling enables new customers more willingness to embark their journey on our products as the review is real and high credibility. Insight By applying the learning tool, we designed and tested our solutions. Through the learning process we got to improve our product’s function and design to meet user’s expectation. It is through this process we realized that the customers were more attract to the review from the Facebook as it is shared by normal users but not celebrity or influencer. Our marketing department used the results of this process to re-strategize our marketing campaign. Moving forward our business will focus on human centered design to improve our product and services. Approach Through applying the storytelling tools, another tools like visualization and mind-mapping directly applied. In order to perform a more perfect results, learning launch is another tool that I would be considered in the next steps. One of the reason is learning launch is also an important tool for our business. We need as a small team to review the insight gained from our first launch and incorporate this insight into future launch designs as this is the most effective and ideal way of approaching and implementing solutions. Future launch designs should reflect insight gained, progress made, and come closer to a compelling solution ready for full roll out.
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20,736
Visualization Tool for Green Field Technology Projects Challenge & Selection : Green field implementation technology projects are about creating a Software System that doesn't exist. Such projects have stronger goals related to deeper process improvements and it demands a stronger understanding of how the Software System should look and function. My clients always have trouble in connecting the DOTS and for getting the full picture of the project outcome i.e. the new Software System. I have used "Use Case" based visualization for making the diverse business teams of my customer to think how the different Requirements are connected to form the desired functionality of the Software System. I convert the Requirements are get from my client's business teams and change to Visual Use Cases. Visual Use Cases has been the best Tool for visualizing the end solution Software System, since linking requirements to Use Cases is very standard industry practice. So visually depicting the Use Cases and connecting them makes life easier. I do this on a board or using Microsoft Powerpoint, if the solution is very complex then Microsoft Visio or a tool like it would be used for preparation of Visual Use Cases. Application : In almost all the green field projects I do record the requirements by scheduling the requirement workshops. Once I get the requirements listed I typically convert one or more requirements into Use Cases. After documenting the requirements and converting them to Use Cases, I do a presentation of the To Be solution. I had tried traditional way of Visualizing using images and linking them, and display using Visio or a PPT Slide. But they were nowhere close to giving a very clear picture like these Visual Use Cases, since the essence of the requirements was not rightly represented in the traditional Visualization. So, I convert my text-based Use Cases to Visual Use Cases and put them on Visio or MS Power point based on the size and complexity of the Use Case representation. Visual Use Cases contains images of humans, facilities and any other stakeholders. Visual User Cases helps to identify missed requirements and any other gas during the To Be discussion thereby helping the project to get very less defects mostly cosmetic defects during its Testing phase. Visual Use Cases can be applied even in non-technology projects. The only pre-requisite is to understand the creation of Text based Use Cases using the Requirements received. Insight & Approach: Whenever we think of using the concept of Design Thinking for Technology projects we can go for Visual Thinking. Visualization as a Tool comes very handy during "What Is" and the "What if" phases. In the "What Is" phase it helps in visualizing the situation and in the "What If" phase it helps during Brain storming sessions for Ideation. Now in case of a Green Field technology project it helps during Requirements discussion and during the To Be Finalization phases. Requirements Discussion is like the "What Is" phase and in this phase generic Visualization approach using images can be used to get a clear picture. To Be Finalization phase is like the "What If" phase were the captured requirements are reviewed using the Visual Use Cases approach. Visual Use Cases have improved decision making during me To Be discussions during the Technology projects. I believe faster and unambiguous decision is a key to any kind of project, and Design Thinking projects would also immensely benefit by using Visualization as an essential tool. When thinking of an alternative to the Visualization Tool I couldn't think of any alternative one, I hope many of them would agree to my point. Visualization is the key to innovation and people who Visualize in their minds i.e. imagining are the ones who can come up with many new ideas. And this is not only my opinion, but this point has also been found in the autobiographies of many innovators. "A picture is worth a thousand words" goes a popular English phrase and this also emphasizes the point that the alternative to Visualization is Visualization. And Visual Use Case a variant of the Visualization Tool should be used in a green field project scenario.
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20,739
Assignment – Design Thinking Reflection – Learning Launch Principles Challenge ‘The natural death of e-mail’ - We were working on an independent project on proposing social networking based information dissemination. The background was the fact that the time we spend on emails connecting with others is reducing, and social networking is taking away a significant pie of that time. During the course of the project we wanted to perform quick experiments, to see the kind of non- intrusive information dispersion through social networking platforms to replace email inbox with say one’s facebook page. Selection We actually were starting off with focus group discussions, asking people if they will prefer to receive their emails in a suitable fashion in their facebook page. The responses at the beginning were sort of mixed and the directions were becoming unclear – this led to asking more and more questions generating excessive data and we got into statistics generating null and alternate hypotheses and validating them with the data collected so on and so forth. However a part of our team did not like this mathematical approach – their view was that in our focus group discussions the ‘user experience’ part was missing. This led to us making Photoshop images [appendix 1] that described what it meant to transfer information from email platforms to social networking ones. We naturally slipped into conducting something like a ‘learning launch mock up’ kind of exercise by heading this way. Application  We prepared 7 Photoshop images that were facebook notification/like screenshots embedded with the information that usually arrives on our email inbox [appendix 1].  These images were shown to a smaller group of people. Sort of heterogeneous.  Their qualitative feedback [feeling, expectation etc] about the images was recorded rather than a yes/no type data logging. Insights This was rather a quick and cheap learning cycle we realized. It took us a few hours to prepare the images and less than a week to collect feedback from the selected group. Now the biggest benefit is that with a smaller sample size a more concrete outcome is evolving. With survey questionnaire type approach to reach a specific confidence level we had to do it on a relatively larger sample. Other insights were, people were enthused by such an approach and referred their friends to participate in. They did not exhibit any fatigue in seeing the pictures and reflecting on them to respond. In surveys we found a few just ticking and rushing away. Assignment – Design Thinking Approach Although an experiential mock up is interesting and yielding in good results, some of traditional principles may have to be incorporated – such as different sessions for different segment of people. Other than this we have no specific corrections to our ‘experiential learning launch mock up’, if we can call it that way... Appendix: Photoshop Images used for our ‘learning launch mock up’
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20,740
Learning Launch – The sharing value case Challenge We are suppliers of construction materials. While developing our business we could find four different problems. 1- The entry door of the company is opposite to the main road. Some clients leave the place before even trying to get into the company because they think it’s closed. That, at the end of the year means a lost in clients and sales. 2- Our company´s surface is quite big and we don´t have enough products to fill it, so it seems poor. Clients take as a bad image the excess of space. 3- Our waste. Due to different facts, the waste that we generate is huge, and it is cheaper to throw them away that to replace them in the market. 4- Last but not least our education system as a country remains very theory-focused and the new generations of architects and engineers have a lack of experience in touching and working directly with the materials Selection – Launching tool We decided to select the launching tool because it was the tool that best suited our innovation need by creating a multifunctional team. The launching tool is a small experiment that tests your new idea in the real market place. But before being able to lunch the idea they are some steps to follow. To be sure your idea could be part of a launching test you must do some hypothesis: 1) The idea must be based just in real fact, which means that must be based in the data that we really know. 2) Second we have to search for the BIG lie and search for confirming and disconfirming facts and 3) Third we have to create a small multifunctional team that can make an accurate assessment of the idea and the launching test. 4) We should have a SKEPTIC that can put our assumptions in troubles idea Specific problem/need The idea solve the need netter that current alternatives How we did it? We decided to gather people from different areas. We scheduled up a meeting made up by architects, teachers, people from the art world and the selected company team. We exposed the problems and started brainstorming. Many different ideas were born in that meeting. Some of them were just focus in problems, other were giving alternative working styles. After following the 4 steps above we chose the idea which best suited all requests. The idea that came out was to share the empty space in the company with students and universities so they could improve their knowledge but interacting with our waste and creating new products from it. The team that was leading this project was made by teachers from university, architects, clients and company managers Application We first got in touch with our whole team in order to present them the idea and to get their opinion on it. Secondly we talked to our stakeholders and shared some questionnaires to know their acceptance level of having students in the same environment where they would be buying. After having all the info and ideas we called universities and designs schools to propose them the project. After some moths first students started working in the company. Students came for free and used the free place to interact with different materials. Insight As students were all related with construction, clients found very interesting that future experts could advise them choosing trending colors or designs for their houses and at the same time were fascinated with the idea of being able to see an art gallery made by students in a trail company. The launching tool and all the design thinking progress gave as the possibility of visualizing and understanding the problems in a more unified way so the idea generation was very focused on solving and sharing value. Including people from other sectors in the market gave as very different points of views and remarked details that had been ignored before. Approach At the very start of the project we tried to find the solution using the mind mapping tool . That help representing the problems but wasn’t enough to find a new and innovative idea. Using the launch tool allowed us to change our mindset, improve the communication between us and also gave us the chance of open our eyes into very different details and solutions. Our team has already gone into several design thinking activities involving multifunctional teams that got set in that very first meeting.
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20,747
Example Reflection - Story Telling Challenge and selection Generally most of the people are interested in listening to the stories because stories convey more information than the general way in which we express our thoughts . By listening to a story we will get totally immersed into the topic and insights of the story and we get an overall idea of what’s going on.Generally Designers use the storytelling to get insights into users and they actually want to get into the customer’s shoes and think from their perspective. Storytelling means sharing the information.By sharing the information we get more and more creative ideas.Generally most of the people feel that they need a good service center for their car’s service. I am an app developer and i always think of this problem.so i decided to build an app for them and the main target audience are the software developers,government employees,old-age people because most of these people do not have time to service their vehicle on time.They usually forget their remainders and sometimes their car gets breakdown on the road.So our service center app will be always useful for those who wish to get them at every time. Application By using the storytelling technique we have shared our thoughts with different people and they suggested some of the ideas.We have ended up by changing some of the features of our app which are damaging our app.We first resolved our app bugs and glitches which is reducing our app performance.Secondly we decided to have a customer care which will be available 24/7.We also created a chatbots for customers who needs an immediate response for the queuries. To implement all this I have told a story to my team members saying that imagine if your car got broken down on the midway of the road in the midnight there will be no service center which can help you out.That is why we are creating an app in which every service center serves for 24 hours. Insight and approach To test our app we went to use the story telling technique for our application.We went to a young boy aged 18-20 years and explained to him about our app.After listening to the story we asked him what changes should we do in order to work our app in a better way.He suggested the ideas like : you can multiple gateways for the payments of bills which reduces the risk of Transaction getting declined.We again went to another person and explained him the same story he suggested us that your app should not contain any bugs and viruses and another person asked us about the confidential information of the data . At last by using the story telling technique we have got different creative ideas from different people which helped our app to develop in a better way This course helped me in understanding what Design Thinking is and the five phases of design thinking : Emphasize,Design,Ideate,Prototype,Testing and how it helped me in designing my application in a good way.
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20,749
Confidential with no Personal Information Reflection: Learning Launch Challenge: I am a part of a product development team. I was assigned with a project to reduce the service cost and product development cost for one of a part used in construction vehicles. This solution will be beneficial to our product development team as we are benchmarking our competitor and trying to provide a solution which would provide best in class solution to the customers with lesser cost to service and machine. we consisted of 6 members and different cross functional team members from service, Dealer, and customer sites. The project was limited to the internal resources. The deadline for the project was assigned for a month which includes data collection, customer interviews and an aligned solution that would work its intended function. Selection: As a team, we have utilized tools of systems engineering and DFSS to capture voice of customer mainly internal. We decided to utilize learning launch tool which is meant for quick testing of ideas and prototype. This tool would give us validate our hypothesis, test our key assumptions, and perform tests to collect confirming as well as discomforting data. Application: In our learning launch, we started on creating a hypothesis based on the need of those customers who wants the reduction in the machine costs as well as the service costs. We started collecting the data and assumptions of the product, technical information, technical spec, customers service hours and total cost required. So, we begin to investigate on all the internal components its working, production, assembly, material, and the cost so that we can reduce the cost of the product significantly and that hypothesis should meet the functional requirement. Main scope was to redesign and revalidate the cost of the product used in vehicle. We started on different parameters collected across various team members of cross function and ensured that our assumptions should be tested. We have used virtual validation through analysis, customer interaction, service need analysis and total hours taken for service to test those assumptions. We managed to leverage visual tools and customer interviews to perform test to collect meaningful insights. we structured our tasks, specific meetings, reviews, to become more agile. The assumptions which were collected to design the test for them and conducted them and confirm the data that this the way forward that we need to proceed with to solve the problem. Insight: Learning launch tool is very helpful tool as we had identified the customers need by applying this tool. Team had got a deeper knowledge and other key aspects of the product especially the specification, performance, service aspects to total hours taken for service. Testing assumptions helped in making timely decisions on continuing development and make changes to product specifications which are key in later phase of product launch. Moving forward, our team will review this insight and incorporate it into future launch designs. Approach: Team has already gone through several design thinking tools and activities and finds that the learning launch is the appropriate tool to solve the issues with proper approach towards the problem. Team come up with several ideas within the short span of duration and test the ideas and pick the favorable idea forward which ever is best in class. Team then designed methods to test assumptions by discussing with Confidential with no Personal Information customer and technicians, performing simulations. Next time I would use the Learning Launch tool activity as a focal point for a series of design thinking activities.
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20,750
The Problem A fashion brand has witnessed a decline in the market position with more and more millennials uninterested in the brand and its product offers. The goal is to have a more engaged millennial consumer, stronger relationships resulting to growth in sales and market position. Another goal of the company is to create experiences that embody their strategy “Comfortable with ME”. This strategy was born out of a realization that the modern woman is comfortable with her choices and despite the challenging gender roles, she is comfortable with her style. In this case I focused on the problem being: Disconnect between the millennials and the brand’s positioning and legacy The Project Find a way to establish a connection between the brand and millennials, showcase the brand’s expertise, strengthen the relationship with this market segment and ultimately drive sales growth The Selection In this project, I used a Number of design tools but what I would like to emphasis is the Learning Launch tool. According to Stefan Fuchs in Module 4 of Design Thinking, learning launches involve figuring out what consumer need is so burning that someone is going to buy your answer to that need. This is an experiment in the market place which should be cheap and fast yet it’s so important because an experimental learning launch is a search for the truth. But before we get to the Learning Launch tool, I would like to give you a brief understanding of how I got to this step. In brief, I looked at a broader topic; buying patterns and behavior of the millennials, what they buy, where they buy, how they buy and why they buy. First using secondary data, I gathered data from research firms and experts. I interviewed over 50 experts on why millennials behave the way they do. How they buy, where they buy and why they buy. Out of this, there was a lot of insights, with some of them including Millennials need for comfort and spontaneity. These insights then needed to be translated to design criteria. Application of Learning Launch Tool This involved coming up with the key customer, execution and defensibility assumptions. So the first step was coming up with the hypothesis. My idea involved the launch of an interactive site where consumers were able to upload their images and try garments digitally before they buy, build a digital closet with capabilities of sharing via social media. Accompanied by a digital campaign featuring top lifestyle influencers, dubbed “Comfortable with Me.” I hoped this would meet the millennials needs of comfort and spontaneity while establishing brand connection better than competition. So I sought for opportunities to build prototypes and to test the assumptions. In order to test this in a Learning Launch, I selected an AIESEC conference which attracted over 5000 millennials for unveiling, since as a brand we had participated in previous years. Together with my team, we loaded the content on iPad’s/touchscreens and allowed the participants to interact. The results from AIESEC were amazing with most of the participants getting hooked in the digital closets with even pre-orders of yet to be launched collections. Data from the engagement showed that there was a connection to the millennials. Insight & Approach What I have learned from this exercise is that, running to do do business plans immediately after getting an idea is quite backward and completely unnecessary. In the 21st century where customer is not just key but also the customer knows what he/she wants we must talk to our customers make sure we are meeting the specific need better than competition and this can be well achieved through Learning Launch tools. Next time I will combine different tools of design thinking for better results. For example, in this case I could have also used Story Telling both in the campaign and training the “Digital Live Chat” teams in order to improve the overall customer experience.
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20,754
1. Challenge: Our organization was going through a culture change exercise. We had an acronym of values that we wanted to implement. To do so we had arranged for learning modules, culture surveys, employee activities- in short every bell and whistle we could think of and yet, the culture was not changing on ground. People were scoring well on the tests, but not changing their everyday actions. 2. Selection: We decided to go with Storytelling approach. The reason was that using more abstract words to define values was not working and we knew that we needed something that could capture the ambiguous nature of the problem in front of us and address it by bringing about changes from inside. 3. Application: We started conducting FGDs to collect stories from people when they saw the “values in action”. We invited recordings of the stories and opened up the floor to anyone and everyone. We were surprised by two things- 1. How inaccurately the stories had been categorised according to the values and 2. How little clarity was there in the minds of our own leaders about what those values really meant when they were being applied. This led us to calling together of our leadership in a single room and we asked them to brainstorm on the stories and fill them in the right category. This process was taken to a companywide level with the stories being discussed at the start of each month and then each department was asked to send in stories of their own. Gradually we started getting better stories- better because now the people knew which behaviour they had to look out for and the desire to feature their own department in the stories also led them to actually display the behaviour and that was our intention from the very start. 4. Insight: Objective tools cannot always penetrate into subjective experiences as it is like converting analogue to digital- some crucial information was being lost. The design thinking approach was also helpful in kickstarting the process. Initially people were hesitant in even accepting such an approach- but small groups and beginnings were easy bets to make. When the results started coming in, it was apparent that the root of problem was always that the leadership was itself confused about the ‘real’ meaning of the values and our experiment continued. 5. Approach: I would invite a broader cross section of people for the story telling groups and further, I would also publicise the stories in a much better way by giving some sort of reward as that helps build the momentum. Also, crucially, I would invite stories of failure also. That is something that I learnt much later.
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20,757
Reflection – Visualization Challenge We established a new student club at our university. This student club is about electronic music production and DJ performance. However, since there is a new club, there were not many people who wanted to join the club, people were only attending the events we organized. When we say electronic music and performance, we could not attract the attention of people dealing with different areas of music (such as vocals). However, our friends who produce music needed vocals to complete their music. Anyone who makes music can help each other. In short, we had a hard time attracting people interested in music. As the board of directors, we were holding meetings and taking notes. To attract attention, we wanted to produce creative content and present it to people in small events. Our team consisted of people with knowledge and experience from different fields. The content designs that we portrayed after listening to each other were very different, so no one was satisfied with the exact result. It took us a very long time to make a common decision and try it, and we are students next to it and have responsibilities that we have to fulfill. Selection We needed to create a common understanding so that people in the team could both easily get an idea of the design and do it in less time. For this, we decided to visualize our thoughts. As stated by Rizan Rizvi visualization consists of equal parts of listening, thinking, and drawing. Listening is the input, thinking is the processing and drawing is the output. These three skills work together equally in understanding complexity, visualizing outcomes to create new possibilities. Application Everyone in the team received a huge paper and colored pencils. Everyone has visualized the feature of his mind design with his symbols. We have visualized what can be done to attract people from different areas of music to our club. At the stage of presenting the idea, everyone took the paper on which he was drawing and made his presentation on this paper. We understood the ideas produced in this way more concretely. We understood the sides we liked and did not like in a shorter time and were able to intervene. Instead of writing, we mobilized our thoughts in different colors in a fun way. We quickly took action to create the content by deciding what we liked. Insight & Approach Visualization is a core component of the way that we communicate, whether we're aware of it or not. We need to strengthen our ability to capture and organize complex ideas. We need more clarity. We need a more shared understanding. We need more simplicity. Solving problems depends on other people that can understand you and align their ideas with yours. Visualization has been a great way to provide this common understanding. It was really helpful to get out of the stereotyped methods and use a design thinking tool. Most of the time, we realized that we thought we understood each other, but we did not. However, we need to be able to ask really good questions to find better solutions, and when we make an idea tangible, we have concluded that we are asking more questions to take it a step further. I realized that Visualization is a very good tool in creating a common perception and I realized how important design thinking tools are. Next time, I will put more of the things I learned from this lecture into practice. I will also explore and implement different tools that can be useful for visualization.
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20,758
Example Reflection- Learning Launch Challenge: The challenge I faced was that I worked in the startup to create a new food related innovation in order to better the eating habit of low income customers. We had already completed the initial phase of the design thinking processes of the asking the customers about their needs and observing their unspoken needs. So now we need to test the assumptions about our product Selection: We selected the Learning Launch design tool in order to test our assumptions about our product. Learning Launch is a design thinking tool where we make cheap, fast prototype to test our hypothesis about the product to see if it will work in the market or not. We had decided to create a type of charity kitchen where we would collect the unserved that didn’t get served to customers in restaurants and we would collect, repack and sell it at a low price for the financially challenged. Application: We decided to rent a small shop in our area and collaborated with a few small restaurants who were willing to let us take their unused ingredients and meal. For the raw ingredients we cooked them in dished and packed them while the unserved meals were also up for sale. The first few days where slow in customer response but by the end of the week we had a enough of a customer base to test our product. The response of the customers was good they were grateful that they could eat meals made by high end restaurants at low prices since they before they couldn’t afford to eat there. We also realized certain concerns of our customers in regards to our meals. Insights: Some of the customers wanted a better and greener meal, as they were health conscious about their meals, others had concerns regarding quality of meals we provided them while some wanted the options to have drinks with their meals. Realizing these concerns, we decided to change some things. Approach: So in order to effectively utilize the insights we had gained from our Learning Launch we started adding more salads and fruits as side dishes in our meals. We also provided fruit based drinks for customers that wanted something to drink. As for the insuring the quality of the food we provided we started a certification program where we only took meals and ingredients from retreatants that passed a certain hygiene threshold. After that we took these lesson to heart and remembered to use them in any upcoming project
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20,763
Storytelling Challenge & Selection Remember when you were a child, you always enjoyed the storytelling session in your school and you looked forward to the bedtime story every night? It’s human nature that we love stories. We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories. — John Gottschall Actually there is a scientific explanation behind it — when we hear a good story, a story that resonates with us, a hormone called oxytocin tends to increase. Oxytocin boosts good feelings like trust, compassion and empathy. It motivates us to work with others and influences our social behaviour. If we infuse storytelling into your product design, your users would more likely love your product, become your advocate and spread your story. Application 1. Step 1: Create a product that resonates with your audience's life. ... 2. Step 2: Use plot and conflict to make your story more gripping. ... 3. Step 3: A good story needs at least one main character and a supporting role. ... 4. Step 4: Create a great setting to assist your storytelling. Insight & Approach Good storytelling demands understanding of the viewpoint of the audience, perhaps even the audience’s audience to whom your story may be forwarded. To have good uptake and lasting impact, it may benefit from viral attributes — simple messages, easy to read and pass on. A good story takes an audience on a journey, one that may last over several stories. For an audience to engage, it must care enough about your story to want to give it attention and then perhaps forward it. They may not care about your main message, but love the way you put it, perhaps finding it funny or interesting. If it is a multi-part story, they must care enough to look forward to the next part. An audience that cares is more likely to be open to the change in their behaviour you wish to create. So, in all storytelling, keep your focus on what the audience is seeing or hearing, not on what you are telling or want to tell.
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20,766
Reflection - Learning launch tool Challenge In Indian railways, the Mumbai local trains are considered to be the lifeline of the local people who relies heavily on them to commute for work, schools and colleges, basic travel for shopping, entertainment etc. on a daily basis. Two of the drawbacks which the customers often complain about is the long queue for the ticket service and frequent overcrowding of trains especially during peak travel hours such as morning and evening when students and working class people commute to and fro to their schools and offices respectively. Normally, the ticket purchase service is not online and one has to buy from the counter section (monthly/yearly pass option available) or automated machine. However, a significant part of the population relies on a daily purchase of tickets depending on the frequency with which they travel, for e.g. some schools and colleges will demand only 2-3 days/week of classes, some rely heavily on entertainment during weekends depending on the stops they have to get off, some labour workers and a lot of other examples that demands daily purchase of tickets. Only two partitions are available, special one for the handicapped and general one for all class of people ranging from young, adult and senior citizen. The idea is to come up with a system which will not only harmonize the ticketing system but also reduce overcrowding as the former one is hypothesize to affect the later one, and the customer will able to catch a train he/she is intended to, as the train spans a travel time of 2hrs in her whole journey with more than 15 stops to reach her destination from Karjat to Mumbai. The challenge is to make the system as simple as possible, easy and quick to rely on and most important it must be cheap for the railways to successfully implement and test it in real scenario. Finally, the outcome of the project should be, less waiting time to buy tickets, efficient for all class of people from young to senior citizens, reduced ticket price and less crowds in trains. Selection One of the tool that we think that best suits the problem is ‘Learning launch tool’ nicely and clearly explained in module 4. The reason we selected this, as it involves an idea in the form of hypothesis which directly targets the need of large number of customers. Coming back to our challenge, the idea is to create a ticketing system for trains where the waiting hours are reduced and the hypothesis is that this can have a significant effect in reducing the crowd in a running train. The idea has the potential to meet both the needs of the customers i.e. to save time while buying tickets and also to reduce crowd to some extent. The project also involves quick frequent interaction with customers belonging to wide class of age group and to test the customer assumptions made to execute the idea. Application The first thing we did, is, we created a hypothesis which is described above believed to solve two specific need of large group of customers. We then divided our teams in to various sub teams (hiring some volunteers to fill up the space) and began to conduct some mock interviews for the customers. The sub- teams were designed to target different age-class of people such as young, adult and seniors. The basic questions asked are as follows: How frequent do they travel? Do they buy tickets on daily basis or monthly? Will they prefer to buy them online? Whether they use smartphones? Due to long queue’s, how often they miss their trains they intend to catch? If they catch the train on time, are there any differences in the crowd inside as compared to when they miss their train? On an average, are they able to predict or guess the waiting time they might have to spend on the queues? How many of them travels on a specific time daily, or are there any irregularities in their schedules? What are the main purpose of travel? Are they willing to accept a change in the way of buying tickets? How many of them will volunteer to participate in an experimental trial of a new ticketing system? How many of them are willing to undergo a trial test, where they will be asked to notice a difference (waiting time, crowd etc) when they bought ticket through both system i.e. old and new one. The focus was to collect both the quality of data and the quantity, so that it can be enough to test and simultaneously lauch the system. Few questions were also targeted towards the staff working over the counter to sell tickets. Finally, the data collected was organized and categorize depending on the task set up for the respective sub-teams. When the data collected was sufficient enough to analyze by all of our group teams, we then quickly started conducting some small experiments. The very first thing we did, was, we launched an online application for smartphones suitable for all platforms. One of our groups installed a smart machine on each stations (just in front of platforms) where the trains stops. The no of smart machine per stations was 4. The smart machines will perform the following functions simultaneously: gives a map for the whole journey, train timings for the current day, options to buy daily/monthly/yearly tickets from the current station to the designated station, a scanner to scan the respective tickets and also for someone who wish to buy tickets via application. At the same time, the old system for over the counter tickets will be kept as it is. For smart machines, two person will be employed to guide some customers unable to follow the instructions on the screen. We planned to conduct the experiments for a minimum duration of 2 months, in which our sub-teams and volunteers did the following trials: - some volunteers (who have access to smartphones) were asked to use only online service for one month - Those who don’t have access to smartphones were asked to use the smart machines for one month - Then they were asked to use the old system for the next one month - A few volunteers were asked to use the old system for 2 months - The volunteers chosen for each stations are frequent travelers and rely on daily purchase of tickets. - The quantity was good enough given the fact that there was a huge demand to solve the particular problem. - The volunteers in all the stations were divided in to different age groups and they were asked to keep a track of the following without disturbing their daily schedule: Based on the two months experiment, how easier is it for them to buy tickets as compared to old one? Do they wait for long time in the queue? Do they see the differences in the crowd inside the train? Is the difference less or large? If less, are they comfortable inside when all the seats are filled and they have to stand in the aisle to travel? Now, are they able to catch the intended train? How often? Are they able to predict the waiting time to buy tickets from the counter, smart machines or just to scan the ticket from the application? - The observations from the whole trials will then be drawn into a final conclusion by the sub-teams who will then decide to pass the hypothesis that changing the ticketing system can have an effect on the crowd gathered inside the train on each platforms, thereby making the travel easier. When the project is finished, by further brainstorming on the some specific questions by the teams such as what do we know? What do we don’t know? What do we need to know? How do we learn what we need to know? The whole idea can then be tested in real time if approved by the railway authorities, if it is cost efficient, ticket can be made cheaper, not too much loss of man power, significant reduction in waiting time, less crowd inside the train and finally customers are happier with the whole concept. Insight and approach The most important insight our teams gained throughout the project was thinking with one clear perception in mind i.e. to step into the shoes of our customers and to understand the need for a change from their point of view. This helped us to develop our plan at each step (by selecting the learning launch tool) and mostly to gain the trust of our customers who then happily agreed to participate in the experimental trials of a new ticketing approach which will lead to reduce waiting time at each stop and as a consequence of which, will lead to less crowd in trains. We then brainstormed some questions in each of our teams (along with railway authorities), in order to test the idea in real life scenario and came to the conclusion that, as of now, learning launch is the best tool that can be applied in the design development of the project. One alternative tool, which we think, can be applied and tested is Mind mapping tool which is in development and now only few insight can be shared. The objective as defined in module 3, is to look for patterns and insight in large quantity of data collected to explore What is criteria of the design process before jumping to What if criteria? The data collection process is the same as defined in learning launch process. Thus by implementing Mind mapping tool (for What is), the next criteria can be establish for the what if phase of the design thinking process which can lead to the last two stages of the process that are What wows? and what works (it involves learning launch). Hence, as learning launch was applied directly as a tool for our case, and if it’s find success, this time, if it’s appropriate the process can be started by Mind mapping tool (1st phase of the design process) to move next to 2nd and 3rd phase, and to check if they are really needed to carry forward to the final 4th stage. *This reflection is set in the time 6 years ago (2018), when the author used to live in Mumbai
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20,768
Reflection – Learning Launch Introduction To begin, I wanted to say that I studied this course because I want to know more about the tips and tricks on how I can approach clients for my thesis. I was hard for me because I don’t really have an experience on negotiating or even presenting topics other than the requirements at school. It was also one of the requirements in our curriculum to give us an insight on how we should come up of ways to gather data and present it by ourselves. It went well because I did a weekly requisite plan that I need to execute what I learned through paper researches and surveys on my classmates. And after weeks of using what I learned from this course, I now have a concrete knowledge to share to anyone who is interested especially because my topic is medical related but also applied engineering which is detecting pneumonia from x-ray results using machine learning. Week 1 I learned from this week that before even starting to research about a specific topic we need to first consider our target market and that’s where ethnography comes to play. My first idea of a topic was to think of a way that will make use of my engineering knowledge and is related to medical. I went to do a research by interviewing people in clinic on what their current problem is, what do they think the fastest way to solve it or what solution they think can help them to solve their current problem. And I gathered tons of different answers. Then after thinking of solution I came up with the answer. But during my presentation, my professor didn’t like the way I presented because its not appealing that much. So, after watching and learning from this course I thought that it will be good if I do more visualization than just sentence. And that works well, my professor said that the presentation was engaging and so he understands it better. I also learned a lot about collaborations. It gives me more realizations that doing the project myself was impossible without the help of other people. To be honest my group was composed of my closest friends and we never really argue anything about everything so we thought that every project is doing fine and when we fail, we just don’t blame each other since we did it as a group and every wrong that occurred reflects to all of us. But I noticed that without disagreements, we will never have a good course of action to mistakes and the project just won’t improve to its best. That is why I thought that we should have at least a couple of disagreements or arguing to improve not just the project but also ourselves. Week 2 As the week progresses, my keen of perception to physics of innovation also improves. I have explored many related studies regarding the topic I’m currently focusing at. I read different thesis books from different years of publication and I have learned a lot. It is said that in order to really know if you are able to understand what you’ve learned is to experiment afterwards. For me, it is not easy to experiment on my topic since it will cost me a lot and the only way to apply my current knowledge is to confirm my hypothesis to my professors. Since it is still in phase one which means that I need more research to do and not just about the technical fields of my studies but also the people concerning my research. My topic is also based on the passed one so it is just an innovation of past topic so it is kind of hard to think of a way to improve it but since it’s what I want to make a research of that is why I went with it. Innovation is hard but it’s not impossible if I put my mind into it, I can make it possible. There is always a way to improve something I just need to find what it is. I always think that the path to possibilities is almost endless so improving something can be limitless. Week 3 This week thought me how to do a research plan. It says something about the actions related to market research which is really important considering it is the gateway to fix my target which correlates to the current state of my technical researches. It brings back the technique in research which is creating ethnography which researchers are able to determine the behavior of people that can potentially be the market for the product. It also not just targets the usage of the product for the people to use, but also for people to be able to enjoy it and comeback to it like the MeYouHealth story. That may be good for some products but my research on health related specifically for clinic and hospital applications seems to have a different approach to the target market. It should be enjoyed by the customers especially the doctors because it will help them to reduce the time needed for them to successfully execute the task. Projective techniques also helped me attempt to get deeper thoughts on the research since I thought of using the pinwheel which will help me decide which is the most important factor of the research. Also, as my research continues, I mapped everything so that I can track my progress. Week 4 This is going to be the last week of my study for this course (at least as the calendar says). I learned a lot and applied it in many different situations and from what I learned the most important factor that affects my research is the collaboration with other people of different fields. I went from thinking of topic that I thought would be impossible, to researching with ease part of my life. I didn’t really think I could make it at first because I don’t know how to start, everything didn’t make sense to me till I started doing it. Especially the secondary research, even though I have done it a lot I didn’t really put it to experiment which will cost me but because it will be expensive. So, I took the risked and from what I see, it progresses faster than my previous way of researching. One tool that help me realize this is the learning launch tool which is to experiment fast and cheap. I started doing the prototype from scrap materials and continue doing by looking at the results. I didn’t really use new materials because it will cost me more and because it is just experiment and my purpose is to get results. I now got the approval of my client to benefit my product and the research continue as it is. I really think everything that I learned here will really help me to achieve something bigger and it is starting from getting bad results.
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20,771
Example Reflection – Visualization Challenge & Selection: First of all, let me tell you that I am a graphic designer. My challenge as a designer was to think the design ideas. It would take lot more time to come to the decision about the design idea like how the design should be, what color should I use, which font would be best etc. So, to solve this problem I start practicing the tool called visualization. It is a tool which enables a third eye that can look up what is perfect for my project. Application: I start the process by questioning myself different types of question about the project. Based on that basic questions I visualize a very raw design. Then I took a pencil and a paper to draw that basic design. Then I try to modify the things according to my client’s requirements. I just not only draw a single design but also draw a couple more design based on the same concept. Then I go to my computer and try to make those designs in the graphic softwares. When it comes to coloring I often try to alternate the colors in the different designs and check which one suits well. The visualization tool is so effective that it instantly gives me a basic idea about my design which would take lot more time in the earlier. So that way I applied this tool. Insight & Approach: The tool helps me make my work more easy and comfortable. The power of visualize is fabulous. It makes your inner soul to speak. It connects both heart and soul. I will definitely use this tool again and again. It really boosts up my workability. I am still learning about this tool. I would use the visualization activity as a starting point for a series of design thinking activities. Thank you.
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20,774
CHALLENGE: Due to this ongoing pandemic of coronavirus. The academics is forced to move online for safety of the students and teachers since social distancing is quiet not possible in schools and also we can’t risk the lives of these little budding individuals who are going to be the future of the nation. The problem with moving academics online is more difficult in rural areas then in urban areas due to lack of technology and connectivity and also due to financial difference between the two regions. The students in urban areas have started attending online classes because the services are available to them but the problem is to find a innovative way to keep pupils learning during coronavirus lockdown. SELECTION OF TOOL: An innovative way to continue academics during lockdown was to use speakers with pre-recorded lessons. This solution was more feasible as every student could get to learn maintaining social distancing in open spaces as speakers can be placed in any open area and could be audible to all at once and also due to less no of students. APPLICATION: The teachers used to pre-record lectures and would join students in an open largely spaced area (Eg- The school ground) to answer their doubts and watch over them. The speakers were brought on rent through a local shop. The speakers were placed at favorable locations where they were audible to all. Children would gather round and start their lesson. The speakers were kept on chairs. When it is turned on, students would repeat and learn, narrate stories, recite poems. The speaker was like a teacher for the students. The classes included English language lessons, social skills and also the regular school curriculum. The students would come hurriedly bring their notebooks and textbooks along with them and also they were joined by their siblings such was the level of enthusiasm, passion and excitement among the students. Circles were marked for social distancing. The teachers and students strictly observed social distancing protocols. This all was possible due to small amount of students. INSIGHT: The coronavirus pandemic has hugely disrupted education across the globe. This was an innovative way so that students continue their education during such difficult time as well and this pandemic would not put a break in their education and development. As schools were closed for much longer time. And for children who live in rural areas without access to electricity, laptops, net connectivity etc this was an important step undertaken by the local education institutes and NGO to continue education for these children. Showing that where there’s a will to learn, there’s a way. APPROACH: A way of improvement of current tool could be using Audio and Video lectures instead of just audio lectures. These audio and videos lectures would be shown on projection screen. The teachers could also use PPTs, add images, videos etc for better understanding of topic. Audio and Video lecture would be more feasible as they have far less limitations than just audio lectures.
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20,775
Reflection – Visualization Challenge & Selection The first tool I used was the tool of Visualization, or Visual Thinking, to achieve a shared understanding of a problem space among a diverse group of stakeholders before attempting to identify and define possible solutions to the problem. I use this approach often with our customers, who are government agencies working to apply technology innovations to modernize their mission or the delivery of their services to their customer, which may be U.S. citizens, businesses, and non-citizens. I have used the technique of using a straw man visualization of a problem domain with a set of questions or prompts for discussion to allow a diverse group of stakeholders to learn from each other in the process of defining the scope, boundaries, key elements, and relationships between elements to consider when identifying pain points and opportunities for improvements or solutions. Application I start the process by creating a straw man graphic of the problem domain. To develop the straw man graphic, I will draw from any existing material available to understand the environment. The existing material may be operational or procedural documents, training materials, marketing materials, GAO or other auditing reports. If materials are not available, then I conduct informal interviews with one-three of the stakeholders who serve as my main points of contact on the initiative. If appropriate to the situation, I will borrow the concept to “front-stage/back-stage” from previous research, and discussed in David Gray’s book, “The Connected Company”. The front-stage/back-stage approach helps to reinforce the notion that every service – even an internal service – has customers with whom the service provider interacts and internal processes that enable the organization to provide the service. The template I often start with also has a column on the left to identify Partners and Value Chain Providers and a column on the right to identify Oversight Organizations, such as Congress, GAO, labor unions, advocacy groups, and other entities that may add constraints to how the organization operates. The straw man graphic is simple, using simple shapes and icons available in Visio or on the Internet. If the front-stage/back-stage view doesn’t work, then I will create a different type of visual, either based on a high-level process flow with swim lanes for different stakeholders, or another format. For the activity, I will divide the stakeholders into groups of 5-6 participants each representing a different organization or area of interest. Each group receives a poster-size copy of the straw man graphic that they can write on directly, or use sticky notes to make comments. I give them two-three questions to answer, such as: 1) What key elements are missing from the graphic? 2) What would you change about the graphic to make it more accurately reflect your problem space? 3) What key insights do you have about the relationships between the entities in your problem space? I give them approximately 20 minutes to discuss the questions and mark up the graphic. Then I have each group report out on their answers to those three questions while pointing to the mark-ups on their poster. As each group reports out, I record commonalities in the insights of each group, and then additional insights that come from the group discussion on an additional copy of the graphic. After the session, I digitize each group’s poster as an artifact, create a view that combines the shared and new insights from the group discussion, and then create a revised graphic that incorporates their feedback and proposed changes that they agreed to as a group. Insight & Approach What I have learned from conducting this exercise with several groups is that while the graphic – especially the revised graphic that incorporates their feedback – is important for reinforcing their understanding of the problem they are working to solve, the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space. The graphic gives the diverse group of stakeholders a focal point for discussion that allows them to share their perspectives and develop insights into potential root causes of their problems. While they could create the graphic from a blank slate in a collaborative manner, starting with a straw man jump starts the conversation for them. They can quickly identify where they are in the graphic – or if they are missing – and can more quickly gain new insights about relationships between key entities instead of taking time to identify them. They can also identify variables in the problem space – that is, it helps them to identify what they don’t know, in what areas they need to obtain information or data to provide the values for the variables. Since I discovered that the most valuable aspect is the shared insights and learning, next time I would use the visualization activity as a starting point for a series of design thinking activities. Then the revised graphic that incorporates their combined feedback can serve as a reference tool throughout the remainder of their work.
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20,777
VISUALIZATION - Challenge & Selection The tool I used for this segment was the tool of Visualization to gain idea and explain about my industrial and mechanical design ideas to my team, my superior or even clients for most of the design projects I involved. Most of the time I use visualization tool to explain my design in order to translate the idea of the designs - based on what they requested. “Hand Sketching” on a plain of paper is normally what I did for the first step to brainstorm them the concept of the designs before I translate it into 3D image by using design software so that it is clear of what my clients wanted. - Application To be able to for me to solve the design problems and issues, the first step done is normally by doing sketching of the Industrial Design (ID). In order to get this done, I will integrate the features of what the clients want from them (eg: button locations, LED, sound, ventilation holes or even shape they want) into several designs by hand sketching. Basically, out of three sketched designs, I then convert the chosen design into 3 dimensional image by using design software (Solidworks) and started to detail the design according to the sketch. Sometimes, the visualization is done to have better understanding on the mechanism of mechanical design. And it is also important to use this visual thinking method during tooling discussion with the supplier seems the supplier and part designer idea is not tally. Therefore, to visualize is the best way to gain common understanding for a better solution. Schedule is one of the most important thing in design activity. Most of the design activity will fail if the desired part is not out from the mold due to schedule delay. Therefore, I need to draw the timeline to visualize it based on Gantt chart to estimate the time needed to complete the design; including design period, design review, rapid prototyping, design improvement, final design cut-off date, tooling meeting and confirmation, and part trial. So by drawing this timeline, everybody will have clear picture on the overall schedule. This will allow me to know where is my current status and it is clear cut for everybody on what’s happening in the near future until the design completed. - Insight & Approach The most valuable thing I gained from doing this in daily job is that the visualization especially the sketching and by drawing the timeline; plays a very important role of making everybody comprehends on everybody’s tasks and the thing they need to do. The overall picture of the timeline and sketching of the design allows them to give their personal feedback and fit in to their own schedule and be more agile. They also can spot on loops on the design process and inform the team for better improvements. Consequently, I gained a lot of information and priceless aspect is the sharing insights and learning therefore I will use the visualization activity of design thinking activity.
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20,781
Mind Mapping Challenge & Selection I have selected the Mind Mapping tool. I used this Mind Mapping tool to identify the What Is for a new initiative within my organization. This initiative is for how customers will interact in the future with our worldwide contact centers. As a note, this is my first attempt to use Mind Mapping. For this initiative, we used Mind Mapping Tool to look for and identify patterns within the group’s ideas. Secondly the Mind Mapping Tool identified insights and these insights will bring out more innovative solutions. The Mind Mapping tool process starts with taking input from qualitative data, customer stories / diaries, ethnographic interview results or even output from projective techniques. That data are then collected and fed into the Mind Mapping Tool process. This process will create the actual Mind Map and finally a design criteria statement. The design criteria statement asks, “If anything were possible, what criteria would your new design meet?” Then all of these artifacts are moved into the What If? Stage, where we can continue the process of Design thinking. Application We started by meeting in a small office with a whiteboard. We first talked about the design challenge and I briefly discussed how we would create the Mind Map. As input to our Mind Map, we used qualitative data and customer stories. The qualitative data was sent out prior to the meeting via email and we invited customers to the meeting who could share their stories. We took turns writing the “good stuff” from the data input on the white board, not really paying attention to how things were grouped. Next we grouped into related clusters by erasing and re-writing the thoughts in a single cluster. From here, we stepped back from the whiteboard and began to discover what implied by each cluster by asking “So What?” We wrote the answer to each “So What?” above each cluster and then started to determine the relationships of different clusters, drawing lines between them. We did not create a Design Criteria statement, but instead used the Mind Map as our input into the “What If” portion of Design Thinking. Insight & Approach The biggest insight I had from performing a Mind Map is that this tool helps make sense of the data. We had so much data that came in prior to stating with the tool, many insights from our customers and vast amounts of qualitative data. All these data seemed massive and disparate until we started the grouping process. Once we had grouped them, we could begin to see the patterns and produce meaningful insight. I found that pulling in the customers to get their input was extremely useful for discovering ideas we had not considered. Next time, I will use a Mind Mapping process more similar to the Yard Sale approach outlined in the lecture. Specifically, we worked in groups through the whole process and the process outlined in the lecture puts people in groups much later. I think that approach avoids any “heard mentality” thinking.
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20,789
Challenge The organization I work in acquired a seeds beverages brand from another company and set up a team to manage this brand, which represented a whole new category of products to which our company was not used to and had no information of their consumers. The R&D team of this brand came along with the acquisition, and as a kickoff for the new marketing and planning team, we decided to have a workshop in which R&D would share their insights on the product, its composition, benefits, suppliers, competitors and trends. The idea was for the new team to be immersed into this new category, to inspire us on the category possibilities and to set the mood for the innovation process and path to follow. Selection It was decided that a Mind Mapping approach was what we needed, to understand the product and its current consumers, as well as the competitors and the trends the category was going through. A Mind Map helps exchange ideas and points of view, allowing us to go deeper into our problems and opportunities. Application We gathered the brand Latin American team, including people from different areas (marketing, planning, supply chain, R&D) and countries, in our Brazil office, that is where the R&D lab is based, together with some ingredient suppliers. The latter, started by presenting the different seeds, their characteristics and benefits for health, and then R&D deployed a review of the brand performance over the past 10 years, the existing portfolio and consumer information. All of these took a day of presentations. The following day, we arrived at the workshop and the magic started to happen. They had set the tables separated, without chairs to be able to walk all around them, and full of products, from the competitors, ours, prototypes, some were beverages and other were from other adjacent categories or even other kinds of snacks, all of them made mainly from seeds. They gave us some stickers with the instruction to taste every product and put a sticker or two on those we liked. After an hour of testing different products, flavors, textures and ideas, we moved on to another room where we were divided into 4 groups. In each group, we had to share our opinions on those products we liked the most, and then, using some post its, group them by sort, consumption occasion and potential consumer. Then, we put together everything the groups had found and each group was given a topic or corridor to work on. For example, our group had to discuss snacking between meals, on-the-go products and packages, for both kids at school and workers at the office, or any other consumer group we could think of. Another group was in charge of the breakfast at home corridor, which included families with kids, single and elder people, while others saw after the healthy people, who care about what they eat and exercising. At this point, we were able not only to include some of the products we had tested earlier, but also new ideas we could come up to. When each group presented their conclusions, the others had a chance to participate and give their opinions, making the discoveries richer. Insights & Approach Using this Mind Mapping technique and including people from different areas and markets helped us broaden our knowledge and points of view. We were able to listen to different market situations, proven that in some countries the category is more advanced and accepted than in others. Even among us there were some people who were familiar with or already seeds beverages consumers while others had little clue of what these products were, much less say when or how to consume them. The conclusion of the workshop was a brand vision and a first approach to an innovation pipeline with which we all felt comfortable, from marketing to R&D and supply chain, and a start point to working together as a team across the whole region, leveraging on each other’s understanding and experience.
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20,792
1. Challenge: I work in an organization which produces and markets the water bottles. I’m a manager for my 10 others associates. Recently due to the increase in the sustainability concept in our company I have been asked to develop and roll out the new way of water bottle packing within a timeframe of 6 months we have been asked to check the quality of new sustainable bottling process and how it is impacting the market and what are the increase in the sale of the new development. My main challenge is to make sure that the new bottles should be environment friendly and to make the 100% recycling of used bottles. We are also working closely with R&D team for any assistance in the bottling process and also the marketing team to get the proper insight of sales. My team should make sure that new designs rolled out by us should be sustainable. 2. Selection: My team has a deep understanding of the design thinking as everyone is aware of the recent improvements in the markets and have decided to choose learning launch as our tool as this helps us to get the feedback fast and this is an experimental process which will get the truth at the earliest. Which in turn helps us to make the releasing of the product to the market faster and it is reliable for us since it gets the direct insight from the market. 3. Application: We started by main idea of sustainability in mind to make bottles environment friendly (Cannot disclose the technique, yet to confirm patent). We used some of the previous data which gave us insights from the previous market changes as the changes in design of the bottles from our previous edition. We made the decision of collecting some of the feedback from our major customers (malls , theaters, corporate companies) regarding the issue, and we got some of the unexpected feedbacks which helped us to lead further to make it a sustainable as we got some more idea which helped us to unfold some of the distribution techniques. On getting the proper insights of data in our what is phase we were able to design the environment friendly bottling techniques experimenting with the direct customers helped to gain the feedbacks faster and to rollout the products faster. 4. Insight : We made the decision of collecting some of the feedback from our major customers regarding the issue, and we got some of the unexpected feedbacks which helped us to lead further to make it a sustainable as we got some more idea which helped us to unfold some of the distribution techniques. These insight helped us to make the design, production and even the distribution. We came to know about the major flows in our system which was very costly and were able to find this mistake through production line support and even the feedback system. 5. Approach: This time the feedback collection became a hectic work as the feedbacks were not clear and team struggled to unify the decisions and to arrive at the proper marketing decisions. Our team wants to improve the distribution system in next process and also wants to make the feedback system more accurate.
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20,794
REFLECTION - STORY TELLING Challenge and Selection As a school manager I used storytelling in communicating my goals and plans. As I go in the office I have so many clienteles in all walks of life. Parents of the pupils are my internal stakeholders. They are my partners in managing the school in a road way to success . Im telling them on how to participate and move forward in a projects. I need to say every thing to them, the plans, the procedures and the insights . So that it can be understood well and remembered. These parents really loves to hear the academic standing of their child as it can boost their egos. The sharing of stories reinforces their emotional reasons, that’s why they remember it and tell to the other people even outside the school. With this form of story telling, stakeholders share their donations to the school, giving a significant impact on resource generation. Application In telling stories to the schools stakeholders, I utilized visual supports such as pictures and story boards. This will make the story unique and easy to remembered. One example was when I conducted General PTA Assembly . I used story telling to convey my plans and goals in the School Improvement Plan. Story telling help me a lot in getting insight into stakeholders, build emphaty and reach them emotionally. However, to become more effective. I make sure that I have to define targets users or stakeholders. To envision experiences and gain emphatic insights. Always put into considerartion the questions such as What, who and How. Hence, It can arrive in a successful avenue for design thinking. Insight and Approach For the insights and approach, implementation of design thinking in school managements gives a productive outcome. Through this model, resource generation in the school increased. Its because the stakeholders emphasized with the current situation of the public school. It is the best easiest tool to find solutions to complicated problems. Communication is the key in adopting this tool in design thinking. In using it to the stakeholders it should be accompanied by the real stories. Further, crafting of stories is very important so that it may appeal reliable and valuable.
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20,798
Learning Launch Challenge & Selection In my current position as a project manager at a semi-government entity, I lead several projects aiming to increase the energy efficiency of the transportation sector in my country. One of the opportunities is to reduce the fuel consumption of heavy-duty vehicles by using aerodynamic devices which has not been regulated in the country yet. These devices have low demand due to the lack of a verification system to demonstrates their benefits. My team and I were responsible of developing and designing a system to verify the effectiveness of aerodynamic devices on reducing fuel consumption for heavy-duty vehicles. Our main stakeholder is the end-user which are aerodynamic device manufacturers. And one of the main challenges we faced is the eligibility of the devices manufactured globally for the local market. And some manufacturers are not familiar with the local safety requirements. Therefore, there was a need to raise the awareness of the manufacturers about these requirements. After applying the design thinking and creativity process, we end up with an idea of presenting the device requirements in an audio-visual way instead of wordy description while filling the application. So, the user will learn about the requirements in a less boring way before applying for verification. We used a number of design thinking and creativity tools to come up with ideas and used learning launch to test them using prototypes that are quickly built and cheap to test our assumptions and resolve uncertainties. Application We had a several uncertainties and assumptions which the learning launch are designed to answer. Such as what are the duration of the video that balances informative content but prevent it from being boring, and how effective will it be in delivering the information. Before producing the video, we developed storyboards which are sketched pictures containing the device requirements and it describes the idea behind each scene. This was to determine the optimum duration of the videos that fulfil its purpose and make sure it’s not boring. The storyboards were presented to experts in the awareness field in my organization, after that it was presented to some device manufacturers and asked the following questions: o “What is this about?” o “Who is this for? Who are the target audience?” o “Do you need to watch it again?” o “If it transformed to a video, what do you think the suitable duration of it?” o “Do you think it will be fun to watch?” o “What are the requirements mentioned in the video?” o “How could it be improved?” Insight & Approach The most valuable feedback we received was: Why only one video describing all the requirements of all device types? Why not a separate video for each device type depends on the application? This will shorten the video duration for the applicant and make it more focused. As the feedback suggested, the Solution was modified and the decision were made to produce multiple videos for each device type, and it will be played once the applicant inputs the device type in the application. Learning Launch is very useful tool which help in refining the ideas and ensure that ideas can be eliminated early to avoid costly wrong decisions. Engaging the stakeholders and receiving their feedbacks helps reaching the best possible solution.
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20,803
Example Reflection – Mind Mapping Challenge & Selection The first tool I used was the tool of Mind Mapping, to achieve a shared understanding of a problem space with the college student run grocery store. Before defining any solution to the problem that why the store is not able to meet the need of the customer, I first trying to understand the different user for the store. Understanding the different users, I tried to address the need of those users. We also the different pain for different users. Application So, I started applying the tool of mind mapping by using the graphical representation of the problem the best alternative solution available at present. Here we address one of the pain point of the main user of the store i.e. students. We address the pain the student has to go through to satisfy its evening after class hunger. We also used the journey mapping to come to real problem the students are facing then we took the survey about the requirement of the students and used that database to come to the solution. For each category of users like teachers, non-teaching staff, students etc we took 5-6 participants in each category and took the survey regarding their expectation for the grocery story and what changes they want to see in the future. Insight & Approach The mind mapping tool users helped us to understand the different user and their expectation. It helps to identify different user that we were not identified by the traditional method. The graphical problem-solving method is much useful than the traditional one. The shared learning in this is much higher than any other traditional method. This method has helped to see the problem from different angle which usually get hidden by the traditional method. The method is a very useful in solving a problem it held to align the thought that were we should start with and we should move forward to solve the problem. It gives direction how we should treat the problem and solve it.
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20,805
My Reflection - Visualization Challenge and selection I use the Visualization tool all the time. I am a User Experience Designer, now designing an Entitlement Management System for our client. I want to share my experience with one of the modules which I am working on. When our client acquires other companies, the entitlements of the acquired company need to be onboarded to our client’s entitlement management application. I was asked to redesign the whole process of on-boarding the entitlements from the acquired company to our application in a futuristic way, by understanding the problems in the existing process and system. To do this, I communicated with all the stakeholders like the actual application user groups, business stakeholders, project management teams, technical and development teams. The Visualization tool is something I used in most part of my design process with myself and most of my stakeholders for better communication. Visualization is a great tool in imagining people or users, situations, actions, and navigations. Through visualization, we can showcase our thinking about the possibilities that we have not yet seen. It allows us to think in a nonverbal way. It allows us to access parts of our brain, parts of our creativity, that we might not normally be used in the course of conversation. Application I created different types of visualizations in each step to make them understand what I am thinking, to get the stakeholder’s feedback, agreement, and consensus. While understanding the problems in the existing process or system, I did whiteboarding with the stakeholders and later converted those whiteboard process diagrams into finished task flow diagrams and presented back to them for validations. With all the problem statements, I did sketches and low fidelity prototypes to design a futuristic solution. I used these low fidelity prototypes to validate my ideas and thoughts with my immediate stakeholders. They were able to understand my thought process easily as I was communicating with these visualizations. I took their feedback and iterated the prototypes and went back to them for deeper discussions. It continued till I understood what exactly all of us are looking for. With that understanding, I came up with the final prototype to review with the main stakeholders. Insight & Approach The insights I got from these activities is that the visualization I used reinforced my stakeholders in the understanding of the problem statements we were trying to solve. It also helped them to share their thoughts, learnings that they got while defining the problem and solutions. It also helped the different stakeholders to focus on a single subject that helped them to communicate their perspective, and develop insights to potential root causes of their problems. Visualization always helped the users to understand the context in detail and helped to get new insights and new ideas collaboratively. Going forward I will always start my design discussions and activities with visualization. And later use the iterated versions of the visualization with the user feedback at each stage of design thinking till we have the final design in place.
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20,806
Reflection - Mindmapping Challenge As a Strategy Consultant I have the assignment to merge two departments. Both departments are sales department, serving a related but different client segment. The segmentation is based on clients turnover. The propositions offered by the departments to their clients are different. After the departments have been merged the company will offer one proposition to both client groups. My assignments includes formulating the right proposition. Selection I selected Mindmapping and more specific creating of “personas” as a tool in the process finding the best proposition. Although I think clients shouldn’t be clumped together in sacks and shoeboxes, this is exactly what I will do on paper by creating personas. By creating personas I may indicate various client groups and can take these personas leading is creating a segmentation that is not based on sec clients turnover. Application Phase I First I did desk research. Based on management information I received more insights on the current client base of both departments. For example data like how many employees does the company have, in which year have they been incorporated, in which sector are they operating, what are their needs, what products do they use, what channel do they prefer to interact with my company, etcetera. Second, the external analysis. Same questions for the entire market. Third, I compared the findings of the internal and external analysis which gave me clear insights in the entire market and our market share. Phase II I organised a workshop with colleagues from the Marketing department to formulated 4 personas based on the data collected in phase I. We tested these personas in 1 on 1 interviews and group sessions with the account managers of both sales departments. Finally we organised a client panel to check whether everyone could recognize themselves in one of the personas. Phase III As soon as the personas were clear we organised various (client)workshops in order to formulate the right proposition for each persona. In the end we created one new proposition for the merged departments by offering clients a basic product and the possibility to opt for certain add-ons based on their needs. Insights The tool helped me to gain insights in client segmentation and needs. Not on one characteristic (for example turnover), but on a set of characteristics forming a persona. With these insights I was able to come up with a new proposition that was validated by clients. And in addition, I learned that it is very useful to validate your assumptions soon and over-and-over again by clients. Approach What I might do differently next time is spending less time on the desk-research. Most insights are gained in interviews and workshops, especially the ones with clients.
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20,808
Design Thinking Tool – Learning Launch (Module 4) Challenge My Company offers connectivity solutions (Internet & VPNs) for enterprise customers , and one of those customers called “CityStars” owns an infrastructure for a business building that includes hundreds of enterprise customers , and every time a customer inside that building requested a connectivity offer we made whole business case includes all those customers since they share the same infrastructure hardware and includes all the hardware costs in one business case which increase the time to offer any customer connected at “Citystars” , the team idea is to have a predefined pricelist for connectivity and customers to pick their suitable option from pricelist , yet we don’t know if such approach will be appealing for customers , satisfy their technical needs and quick time to offer, by making special business case for predefined price list rather than customized solution for each customer. We will focus on testing the pricelist concept by having a pilot, which needs key stakeholders from sales, presales , pricing , finance and technical teams. Selection Our team has already gone through several design thinking activities/tools, so we are ready to try the learning launch tool. We need to pilot the pricelist idea quickly , with low cost and check the results, the learning launch is an experiment meant to quickly test an idea and prototype. Application we prepared the pricelist business case, where we selected most desirable bandwidths and services, we defined acceptable revenue margins on each item on the pricelist and our sales team went to the market to meet our customers to listen to their demands and to understand their feedback, and also to check the time to offer based on this new approach. Contacting customers with this initiative made us tweak the pricelist to include more combination of services to meet more customers’ demands, and we went again with the updated pricelist and it was incredibly appealing for customers and time to offer decreased by more than 65% of using old traditional customized offers. Insight By applying the learning launch tool, our team identified our pricelist assumptions and updated based on customer feedback, in addition, we found customers encouraged to request more offers when they experienced the time to offer and simple efficient combination of services we offer , we kept updating the pricelist based on customers insights and we decreased the time to offer challenge for Citysrars special customers. Approach We will keep testing more pricelist options and services , since pilot succeeded and the idea was appealing for the citystars customers , and we still can improve and enhance the time to offer and connectivity services.
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Stort Telling For​ getting insight into consumers, create empathy, emotionally impact themand designers use storytelling. Designers build people for representing target members and adding conflicts to stories that illustrate their lifestyle journey and issues with their users. Designers can be better understand what the consumers want a solution by crafting tales. How Story Telling Works in design Audiences are still captivated by good stories. You use storytelling in the design process of user experience (UX) design to ensure all works reflects on the needs of the users and the importance you have.Those users want to send. You use your knowledge to tell a tale about what the people need and who are they, and how you can deliver it after conducting design research to understand the needs and expectations of your users. For those involved in the project, this narrative makes it easier to empathize with the users and ensure that their work suits the story. Having story in your project means that it is also easy to sell the design at end of process, since you know exactly howWhat story to tell to illustrate how value is generated by your product.
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20,810
LEARNING LAUNCH FOR CREATING BASIC EQUIPMENT STANDARDS Challenge: I work in a pharmaceutical company which manufactures sterile injectable vials. In this environment during packing of vials if any stoppage of line happens which is combination of machines in series to do different activities then whole batch has to be rejected. This is because if stoppage happens then human/operator has to intervene which could result in breach of sterility requirement. So to avoid this problem there was a need of creating basic maintenance standards which can be executed by the operator themselves rather than engineering maintenance team. But when I approached operators and told about the idea, their reply was disappointing like “we have never done any maintenance activities related to to this line by ourselves and also we don’t have time to do extra activities” Selection: Then I decided to do a learning launch on the tentative basic and simple maintenance standard for one of the equipment in the line to check operator’s excitement & acceptance level to the same & as solution to the stoppage of line during vials batch production. For this I took the reference of the 3rd video named ‘Learning launch tool’ of 4th week of the course design thinking for innovation. Application: At first I identified the critical check points and activities for continuous running of the line from instructions and maintenance manual. Then to identify what wows & works for the users I have interviewed 3 operators out of 6 operators different equipment’s of the line each for 15 minutes to get to know about their pain and their interest which they would like . I have chosen a short period of time to ensure that even if I fail, I fail cheap as I have not used much of the scare resource i.e. time of both operators and myself. The outcome of this was they would like to do any specific and less time consuming activities which will address their pain of blame for rejection of batch. So based on this I have prepared a checklist of to do activities for one machine named filling machine which fills medicine into vials. When I first tested it with operators I realized that it should address the ambiguity during execution & also do the task of supporting logistics(items needed for execution). Based on this first launch and a smaller time experiment of 50 minutes I revised the checklist of filling machine with more specificity like dividing each task of checklist into one of the 5 categories 1) cleaning 2) adjustment 3) tightening 4) lubrication and 5)Inspection with the required tool & support from housekeeping team in arranging the required logistic tools for the team and defining place and quantity for each of these. Based on this when I did the second launch the operators were more positive as it has taken only 19 minutes to execute & told me that they would love doing this. Insight: From this learning launch experience I learned and actually witnessed the power of testing idea with users/customers and refining them for the success of offering. When I crated the second learning launch I came to know that specific tasks like adjustment, tightening, lubrication etc has cleared the ambiguity and unknown work pressure from the mind of operators & has given me insight for preparing same kind of checklist standards right first time for all of the other 5 equipment’s of the vial line.
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20,812
Visualization Challenge and Selection The tool I used was the visualization tool or visual thinking. I used this tool to create an understanding of personnel management to my subordinates, when I was heading the Human Resources team in a technical fest in my college. I’ve chosen this tool because, creating a visualization of our data helps a lot in analysis which in turn helps in improving the quality of the output. Moreover, visualizing something is easier to understand by most of the people. First a visualization draft is made which consists of the elements and its boundaries, and their relationships. Based on them, the scope of opportunities and threats are identified. Application The method I carried out is as follows. First a draft visualization is made with existing data, i.e. the data I had with me through former tech fests and their reports. In cases where I couldn’t find the data, I held one-one interaction with previous heads. The prime aim of my application was to improve the utilization of manpower. I used the use case diagram for the identification of various use cases. After that activity diagram was created to identify various activities that have to be performed and finally the sequence diagram that decides the sequence in which the activities are to be performed. I used draw.io to create all these diagrams and resorting to these gave me a feeling that everything is done in a proper manner that leads to overall improvement. Each and every diagram, say, the use case, activity and sequence diagram have their own syntax or rules and they have to be followed. Different types of data and functions are described using different symbols. This has given a clear idea to my subordinates how the challenge is to be overcome. Coming to my problem, I have three sets of people – coordinators, organizers and volunteers, in the hierarchical order. The questions addressed to them are 1) How many people are delegated to you? 2) How many people are assigned to each event? 3) What are the key relationships between the various hierarchies? 4) What are the key differences to be noted after changing the number of people delegated to you? After this, a revised graphical view is presented and the improvement, both positive and negative are noted. And then, a meeting is held to improve the condition for maximum efficiency. Insight and Approach The major thing I noticed in using this tool with various people is the scope for improvement. Since feedbacks of everyone are considered, there is an ample scope for improvement and since the graphical method is used, any problems that occur can be easily pointed out and resolved. I’ve found the method of visualization very helpful and effective and hence the next time too, I’ll follow this method of design.
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20,814
Reflection – Visualization Tool Challenge and Selection The tool I used was Visualization tool to have a shared understanding in the team and keep them engaged. I use this approach in my software development team in their brainstorming sessions for coming up with a solution for various business problems. I am the manager of several technical teams who work on developing complex software solutions to solve a range of business problems. Application Whenever team faces a challenge to find a solution for any business problem. For coming up with a solution, I provide my team with markers and a white board. Then every member of the team gets an opportunity to express their idea by drawing it on the board and then explaining it to the team. I encourage the team to draw the shapes and the straw figures to express the concepts and their ideas and how it all relates up. I ask the team to also note down the pros and cons, list of problems with their solutions and ideas. Draw the cycles or flowcharts for the set of events or actions involved to achieve the solution. When everything is so visual it makes it very easy to understand for everyone about what the team member is thinking. The person must explain things and the other team members can ask questions about the things drawn on the board. After the session, I click pictures of the white board and share in the group conversation channels and also document it on the Confluence (data sharing platform), so the team can look back at the discussions and use it for future responses. Insights and Approach I have learnt from this activity that drawing out the ideas on the board helps the team in having a shared understanding of the concepts and it ensures that everyone is on the same page. This especially helps when the team is trying to solve a problem, and everyone gets to provide their input. Also, the introvert members of the team get equal opportunity to draw up their thoughts. This exercise helps the team to keep engaged and the ideas are not lost in words and sentences. I have uncovered so many benefits of using the visualization tool that I will be using it for all my future design thinking sessions. It is a powerful way for people to express their thoughts creatively with the team and have a shared understanding. The outputs from the sessions could be referenced later and used for future sessions.
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20,815
A ,Mind Map is a diagram used to visually organize information. A mind map is hierarchical and shows relationships among pieces of the whole.It is often created around a single concept, drawn as an image in the center of a blank page, to which associated representations of ideas such as images, words and parts of words are added. Major ideas are connected directly to the central concept, and other ideas branch out from those major ideas.Mind maps can also be drawn by hand, either as "notes" during a lecture, meeting or planning session, for example, or as higher quality pictures when more time is available. Mind maps are considered to be a type of spider diagram. A similar concept in the 1970s was "idea sun bursting". A mind map is a graphical way to represent ideas and concepts. It is a visual thinking tool that helps structuring information, helping you to better analyze, comprehend, synthesize, recall and generate new ideas. Just as in every great idea, its power lies in its simplicity. In a mind map, as opposed to traditional note taking or a linear text, information is structured in a way that resembles much more closely how your brain actually works. Since it is an activity that is both analytical and artistic, it engages your brain in a much, much richer way, helping in all its cognitive functions. And, best of all, it is fun!
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20,816
Topic: Launching a Graphic Design Course Challenge For over two years now I have been working in design as a web designer and graphic designer. Previously, I very often observed paid courses in this area and analyzed each of the courses according to the program, speakers and other criteria. At the moment, I have a TOP list of web design and graphic design courses. However, they are very expensive in terms of cost. But in my own experience, I experienced what it is like to learn and work in this environment myself. Through thorns to the stars, as they say. During this period, I just lacked that very - affordable course that would provide guidance, support and knowledge. Therefore, I set a goal for myself: to develop an author's course for beginners at affordable prices. Selection For two years I have been analyzing various information resources, courses, intensives and marathons. Attending them, I identified the disadvantages and advantages of each. Some of them were very poorly organized from the technical point of view, while others were very poor in terms of educational content. Thus, I had a clear analysis of this niche. In addition, I studied the reviews of the students of the course, where they noted both positive and negative aspects. And I took into account all these points when recording the course. Application The next thing I started to generate ideas - how will my course differ from others and why should I take it? High competitiveness in this niche makes itself felt. Thus, I identified the main chips with which I have already entered the market (testing): 1) Affordable price for everyone; 2) Less words and more practice; 3) Feedback from curators and me personally in any questions. The main focus was on the low price of the product. After that, we recorded a course with good sound quality, excellent practice lessons, but not very good quality lessons personally with my participation (conversations, theoretical part). We wanted to test the theory: will the lack of lighting repulse students, despite the good sound and the recording environment itself. Because we wanted not to overcharge the course. At the first launch, our theory was confirmed: the students were not repelled by the home environment, but rather attracted. They felt themselves not behind the screen, watching videos, but involved in the process. It's like we are sitting together, drinking tea and talking. This hypothesis turned out to be not only 0, but a big plus in our work. We identified other negative aspects that did not suit the students: the lack of structuring lessons, communication with the team via mail, etc. With each subsequent launch, we have improved the product. Already at the second launch, the course was posted on the getcourse, and the students acquired chats on social networks to communicate with each other. We can say that the second launch met all the expectations of our customers and ours. We, we can say, did not lose anything from the first launch, since we collected an audience of 59 people, our test group of users. And based on their wishes, we improved the product. The second launch was attended by 86 people, whose wishes were also considered. Further more. Insight Applying the skills that were learned in this course, we were able to design a product that is quite in demand in the market, accessible to everyone. The results and the delight of the students speak for themselves. Approach I, and later our team, made a full analysis of the niche and niches close to it using the tools of design thinking. At the same time, we do not stop developing further, working on our product. Each time we launch, we think of new topics to motivate potential students. Triggers, pains and fears are also very carefully thought out. We do not use targeting the same target audience analyzes. We are always experimenting with low prices for clicks or impressions, impressions or clicks, or simply launching a funnel. From the technical side, we are as sophisticated as we can in order to test more and more possible methods of attraction.
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20,817
Challenge and Selection When developing new software projects that need to tackle a set of wicket problems, we simply can’t just ask the customers what they are looking for or to enumerate their needs. The different stakeholders might have their own thoughts on how the new system might work, and also different priorities depending on their roles. It’s also not uncommon the fear for change, and the reluctancy of accepting new systems or processes that are going to alter their working routines. It during this discovery phase, where we need to try to ground requirements to a starting point and try to use the right tools to discover their needs, and mostly to dimension the product since they are expecting a quote after all. A tool that has proven to be most effective for us, is a visualization tool called Wireframes. After gathering some basic information on the project goals and researching similar solutions we are ready to explore different possibilities the product could take. Instead of the sequential flow of writing requirements down as a bullet list, we present them some basic shapes with the required information. Wireframes are sketches of some of the screens of the desired software drawn in very basic shapes, like squares for buttons and scribbles for text, that show what information and interactions the software would display on some basic screens. Application These wireframes are printed and then used as a starting point on a co-creation meeting where we focus on listening their thoughts and incentivize them on using their pens to take notes and write over the wireframes. This stage is very helpful for us since they can lead the conversation once they have something to start with. It is very important that the wireframes don’t include much detail or colors, so they can focus on the information and not get distracted by design or layout issues. Leaving empty spaces and not making screens complete also leaves some open questions so they propose unthought things and also gain ownership on the product they will use. Insight and Approach Recently we used this technique for a government area that needed to manage their contacts and agenda like a CRM. We based some of the wireframes on commercial CRM solutions, but after a set of meetings we discovered their focus was different. Most of the stakeholders wanted to easily get reports on events and contacts and their focus was towards events and tasks rather than leads which is the case of enterprise CRM. I think not only the technique helped a lot on getting this type of insights, but the fact of including many of the stakeholders on the meetings made the experience richer and broader. In the future we’ll try involving more roles to the meetings and taking color markers with us so that anyone can write over the wireframes instead of having one lead the conversation.
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20,818
Reflection – Storytelling Challenge: The lives of many people today depend on the activity and use of public transport in their daily lives. In big cities, like Chicago and New York City, public transport such as buses and metro are being used because of its reliability, availability and price. However, public transport is not quite as hygienic, comfortable and most of the time is crowded so you have to wait for another bus, metro stop to check if you are capable to use it. My challenge is to optimize the vehicular flow, such as the occupation of spaces, of public transport through the use of computer technologies. Selection: I will use the storytelling method. I chose the storytelling method because I feel that the problems, I presented can be related to anyone who has used public transport. Many, including myself, have witnessed that the way we travel is not the most optimal or the one that saves us the most time. With Storytelling, I can connect and convey this problem through emotional connections instead of seeing people as a user or customer. In this way, it is easier to convey the urgency of this problem, since everyone may feel the need to improve our transportation environment. Application: I began to make my story of the history with the transport, especially the buses. First, it starts with history and you relate it to the most basic requirement of the daily life of a person who works in the city, time. Then, I identify the problem from the point of view of the person and not the consumer, for a better support of the storytelling method, I recommend using an additional tool called the empathy map. With this tool, you can categorize people needs, what people think, their priorities and what they like about their vehicle environment. Insight: The storytelling method taught me to understand the needs of an environment, to see how to make the necessary connections between the supplier and the consumer. However, they are not just consumers, they are people. In other words, as an innovator, one has to put himself in the other's shoes to create emotional connections with people who want to improve their quality of life. Approach: When I use this tool again, I will try to analyze more data about the community. That is to say, in which environment they live, the concerns they have to have and others. When we have so much data, we can easily find where should we start in a project. With this, we will achieve that our objective is linked in the mind of the person.
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20,819
Challenge & Selection I use storytelling all the time. I volunteer as a primary school teacher for an NGO. I teach kids from standard one to five. They are mostly underprivileged and are not motivated to study or come to school initially. Most of their parents are daily wage laborers who don’t understand the importance of education. The kids often would cause ruckus and fight in class. Most of the students are attending school for the first time and they only come to have their mid day meals. I spend a lot of time talking to them and and finding ways to inspire them to open books. When I work with seniors, I tell them to tell me their stories, about their parents, sisters and brothers. Who is their favorite film hero, which games they play. Then I tell them my stories from my childhood. This way they become comfortable with me and atleast want to sit in class. I also encourage them to talk to each other and tell each other stories. For the first few classes I just let them talk, eat lunch, play and tell me stories. This way school doesn’t seem like a scary place for them. Application I have a story to share. In one of the meetings with other teachers, everyone was discussing punishments we could give the children in order to put them in line. I was strictly against punishment and decided to tell them a story. One of the children would be accompanied by his grandmother everyday to school. She sat outside the school for the entire day and went back only with the child. One day I saw her and asked the reason. She said she was scared the schoolteacher would beat him as he is very naughty. I promised her that no such thing would happen and that her grandson would be alright. The boy was indeed a bit difficult. He would throw stuff in class, tear his shirt, and sometimes even try to run away. But he was only 5 years old. I saw a few teachers trying punishments with him. They would send him out of the class or would make him clean the classroom etc. This made him even more difficult. When it was my class, I would go sit with him after giving work to others and just talk with him. I realized that he was actually very bright and just didn’t like being in school. But he liked me. He would start smiling, acting differently when he saw me. One day, he even brought me a chocolate. So I started to walk him home after school which was nearby. On the way I told him stories about alphabets and numbers. After a few months when the exam happened, he topped the class and actually became very sincere. I told this story to show the teachers that kids just want love and want to feel important. Insight & Approach Basically the kid needed individual attention and love. It was not just a lesson for other teachers but also for me. Even though I was just a volunteer and went twice a week, every time he saw me, he jumped from his seat, run to me and hug me. One day he told me that he had no mother and he missed his mom a lot. His elder sister who was ten would make meals with his grandmother. He said sometimes they had to go hungry because grandmother was sick. I told him the story about my childhood where I had to live alone for long durations where I too would miss my mother. Sometimes, the food given by neighbors would go stale by the time I came from school and I had to stay hungry till night when my mom came home. The kid connected with the story and slowly started to remain happier. When I told this story to the teachers, it had a big impact on people there. Punishments were completely banned and volunteers and full time teachers became friendly with the kids. My storytelling model was adapted throughout the school. Even today when I am no more working with the NGO, I keep getting updates that the model is taught to new recruits as example.
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20,820
Reflection - Visualization Challenge Selling cars is not as simple as it used to be. To visit a dealership used to be the primary and, sometimes, only way to buy a car. However, dwindling acquisitions by younger generations and the need for digital and faster sales are turning dealerships obsolete. Not only do Millenials shy away from visiting a physical sales point, but they are also less interested in owning a car. Therefore, my challenge will include a Ford dealership that decided to reinvent itself and offer improved customer journeys to increase sales. They know that their current sales model is not working (sales have been consistently declining for the past three years) and that competing dealerships are aggressively developing solutions to attract the younger generations as clients. As this is a human-centered problem (increase the interest of potential customers in buying a car) and not enough data is available (company has never sold cars through digital channels and there is no clear information on how sales are performed), Design Thinking will be used. Selection Visualization allows us to describe findings and solutions to a wide variety of stakeholders in an intuitive and easy-to-understand way that would be otherwise too complex to grasp. As it is explained in Module 1 (Visualization Tool Video), it can be used throughout the entire designing process, whether we are exploring, finding patterns, sketching or prototyping. In my example, it was selected to easily sketch and share prototypes of sales solutions to different stakeholders, because the sales process should rely on experiences and intuition, not on long texts explaining how it would work. Application Visualization was used to prototype the solutions in the What Wows? stage. After conducting ethnographic observations on the current Customer Journey from fifteen potential and actual customers (aged 25 to 35 years old), unarticulated needs were discovered. Among others, it was learnt that customers look for a more emotion-driven and self-managed buying experience, as technical details and prices can be easily found online and few people have the time (and willingness) to visit a physical sales point. Several ideas were brainstormed, including building a sales app, allowing sales directly on the dealership’s web page or using social messaging apps to buy a car. In order to choose from them, Visualization was applied. A prototype was sketched for each idea by my team of four designers, so as to display the step-by-step interfaces that clients would experience when trying to buy a car through the app, the web page or social messaging. These sketches were drawn using the app Paper, which allows to design fast and low fidelity interfaces. Then, a group of ten stakeholders (past clients, providers, sales and customer assistance employees) were assembled to evaluate the look and feel of the prototypes, what information they showed and how they guided potential customers to a sale. As a result, it was agreed to choose one of the prototypes to test on a Learning Launch. Insight & Approach Sketching the interfaces proved to be an effective way to test low fidelity prototypes and discover which one worked best for stakeholders. In less than two hours, we were able to build three functioning prototypes to be tested. What is more, prototypes were better understood when explained graphically than verbally. The former broadened a share understanding of the solutions, which allowed participants to share their views on it and suggesting improvements. However, the rich insight provided by stakeholders proved that they should have been included in the designing process before prototyping. Their help would have been very useful to actually sketch concepts and prototypes, instead of just test them. In this way, we could have implemented improvements earlier in the process so as to build much richer prototypes. Therefore, for next time, I suggest that stakeholders work in groups of three to four people to draw raw versions of the solutions on a white board. Each group should choose one idea, develop it and then show the rest how they think the solutions should look like. These insights would allow the designing team to incorporate stakeholders’ views as they build the prototypes.
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20,821
Reflection - Mind Mapping Challenge My challenge is to create a marketing website for property listings as well as for the developer who builds the properties. The developer builds high quality properties and sells them to low to medium income households in a developing country. The project includes branding for the developer as well as the design of their website. The developer currently markets properties through two estate agents, by marketing on the development themselves and using their own website. Selection I have selected to use mind mapping at this stage because we are still in the “What is?” phase of the project. I believe it is important to understand the problem, the user and her context before we are able to come up with a solution that adequately serves her needs. Mind mapping is a tool that helps us achieve this by helping us sort through the information we have gathered to uncover patterns in the data. By doing this we are able to clearly see the context in which our users operate and the challenges they face, and to uncover their needs and motivations by forcing us to dig deeper into the data we observer, it also helps us form an opining as to which issues are more important for us to solve. I am looking to identify patterns and themes in the users behaviour, and uncover insights that will help guide and inspire the design for the website, branding, as well as the business strategy for the developer as well helping my client understand the importance of focusing on the needs of their customers. Application For this activity I will work with the business stake holders. We will be using pos-its, sharpies, and all data gathered using secondary research about the user, competitors and indirect competitors to help us deconstruct the problem and how are people currently approaching and solving their needs. Together we will use the post-its to describe what are the users trying to do at each stage as well as what different channels they use and what we believe are the biggest challenges our users encounter. We will try to uncover what are the underlying needs that people have when making their choices. Insight The key insight from this is exercise has been, our main users are people who are looking for a primary residence, not investors. These homebuyers would already be living in the area and would see the contact information on the building itself. They will always chose to call a phone number rather than attempt to contact the seller by any other channel even of they had visited the website. Being homebuyers of low income households meant this is avery emotional decision and therefore it needs to be treated with a great level of attention and empathy on the sale side. Estate agents were perceived as disinterested in the homebuyer and their needs. Homebuyers needed to accommodate the estate agent’s needs and preferences and estate agents were reported to not taking or returning calls and treating homebuyers with what was perceived as contempt. One let down by any of the estate agents was enough to discourage people from attempting to reach out again. However, once a homebuyer had a means to contact the developer directly they would quickly do so and were quick to explain they have had been looking at the building for while but the estate agents were unhelpful or rude. The consistency of the reports made one thing clear, these homebuyers were made to feel they were not important as if the estate agent was doing them a favour and had no time for their questions and this was resented and held agains the estate agent directly. Approach As a result from this exercise, we have learnt that the most effective way for this developer to market its properties in this context, is to do it directly so they are able to control the customer experience and perception of their brand as a developer of high quality residences for low income households, and so every lead is followed through. I believe that in addition to mind mapping, story telling is powerful tool to explain what the homebuyers go through on their day to day, what are their dreams and the challenges they experience to ensure the developer’s strategy is aligned with their users needs and help them take a big step. The developer is able to remove many pain points for its customers by ensuring their inquiries are handled promptly and with great customer service and that their answers regarding help to buy schemes are always available highlighting which ones are applicable to them as these is something homebuyers find confusing and overwhelming to deal with. i would be looking to use story telling for this stage.
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20,824
Mind Mapping – Use in Research Data Challenge: Conduct a qualitative research on use of analytics in different industries. Those interviewed were holding a key decision-making role or involved in implementation of analytics in their respective organizations (in 10 countries). First do an exploratory exercise to analyze 5% of the interviews conducted by using mind mapping techniques and assess the possible suitability of the technique for conducting large volume qualitative data analysis. Selection: The selection of the research methodology, case study, is the result of reviewing the literature of numerous authors. Researcher needs to analyze large amounts of research data with many interconnected topic areas and communication nuances that may prove challenging to analyze and present holistically using the traditional linear thinking models. Want to study specifically whether considering the technique as a viable and complementary approach for analyzing complex qualitative data is advantageous Application: In mind mapping research technique research participants are instructed to construct their experiences graphically. This viable and complementary approach to the conventional data collection methods (interviews) helps collect more detailed and reflective information from participants. This is proven by the differences in the number of focus points identified by participants using and not using the technique resulting in the conclusion that people who use the technique can generate more ideas/focus points/concepts from the research than people who do not. Furthermore, research participants who use mind maps to record information provide more in-depth responses by connecting various concepts/ideas/focus points and providing examples from their experiences. However, to use mind-mapping technique to analyze qualitative data (interviews), researcher reads the transcribed interview and then underline the relevant information and identify the themes in that transcript and then record the relevant interview data and themes on a mind map. Insight: This study analyzed a sample using mind mapping to investigate the suitability of technique for analyzing large amounts of research data. The answers to questions like how and why analytics is being used in different functions across organization were clearly more insightful compared to traditional data analysis techniques. Approach: Mind mapping in research data is not very common. However, with pilot runs it proves that the technique can be beneficial and yields deeper insights. Probably at the time of interview the persons being interviewed should also be encouraged to draw some graphics linked different concepts/ideas/points and identify the themes.
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20,828
Learning Launch for “Mancealer” Challenge My entrepreneurship project at business school this fall semester was the perfect opportunity to try out various design thinking principles. We set out to create a concealer for Asian men, which we felt was an under-served market. My team and I realized early on that design thinking was well-suited for the task of product innovation in a niche market. Even though most men have facial imperfections they would prefer to conceal, make-up remains culturally taboo for many men in Asia. Solving this problem would require some novel approaches to product development and a deep understanding of men’s psyche. In addition, the product needs to be affordable due to the price sensitivity of the customer, as well as fit within an existing men’s grooming category and daily routine in order to quickly gain market acceptance. To this end, we tried to follow the core design thinking methodology of in-depth qualitative research with a small but reliable sample of the customer segment, then mapping the customer journey, brainstorming initial concepts, and testing our assumptions through an iterative design process that involved multiple rounds of prototyping and customer co-creation. Selection The design thinking tool that will be discussed here is the learning launch our team embarked on to test whether a market exists for our pioneering men’s concealer product. Our goal was understand what works and get to the “wow zone” with our idea. To do this we knew that cheap experiments would be the best and fastest route to test our hypothesis and key assumptions and allow us to gather the data to enable a scale-up of the project. Based on our initial customer interviews and ideation, we decided to produce a minimum viable product consisting of a tinted moisturizer with colour pigments that suit Asian skin tones. Since no data existed on whether such a concept would work in our market with our specific target audience, we decided to create our own via a learning launch. Application Given this was a school project, the learning launch consisted of the following steps: 1) state hypothesis (there is a market for concealing products for Asian men), 2) state key assumptions (men would like to cover facial imperfections but they are not keen on “make-up” which is considered feminine), 3) focus on customer value creation (for our target customer this includes convenience, fuss-free application and removal and affordability), 4) execution (what are the team capabilities in product design and marketing), 5) scalability (what will our intended distribution channels cost), and 6) prioritize key assumptions (iterating based on user feedback). We collected detailed feedback from users after each product iteration to ensure we were designing for the user and meeting their needs, based on the design thinking principle of “search for the truth, not prove your idea” and overcoming confirmation bias with disconfirming evidence. When it came to designing the user testing, we went for a low-cost approach by getting participants our apartment complex who were also within our customer persona to validate the product. Following that we designed and executed a blind test made up of a two-step conjoint analysis that involved participants testing different products and giving us feedback on not only the features but also the price. Happily, a full 50% of the test sample gave the thumbs to our product over competitors. Insight & Approach The favourable results from the blind test were fed back into our product design process and vastly helped to increase the appeal of our idea. The design thinking approach was instrumental in getting us to product-market fit faster and at a lower cost. The key lesson from the learning launch was that men are willing to pay for a product that delivers multiple benefits in one package. We think we are close to achieving customer wow, and at least on paper, the business model and execution wows too. My team would be keen to explore the learning launch tool again to test and learn other product design or innovation projects, for instance if we decide to expand into new product lines, geographies or market segments.
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Page | 1 Reflex - Visualisation Challenge & Section Before identifying and defining problem areas among diverse groups of stakeholders Possible solutions to the problem. I often use this approach for clients from government. Institutions working to apply innovation and modernize its mission or offering Serving US Citizens, Businesses, Non-Citizens and Other Customers I Use Techniques that use the Strodak visualization of the problem domain with a set of questions or assignments Discussion to enable different groups of stakeholders to learn from each other in the process of definition Scopes, boundaries, key elements, and relationships between elements to take into account in identification Weaknesses and opportunities for improvement or solution.Word a mis à jour la ligne Mettre à jour quand il y a des changements. Application Page | 2 Start the process by creating a Straumann card from the problem domain. To develop a straw man Graph, I use existing material available to understand the environment. Existence Materials include operational or procedural documents, training materials, marketing materials, GAO, or Other audit reports. If you do not have the materials, we will have an informal interview with 1 to 3 people. Of stakeholders who act as my primary contact for the initiative. Depending on the situation, I would like to borrow the concept of "first stage / second stage" from before. Investigated and discussed in David Gray's book, The Connected Company. Front / rear stage This approach helps to reinforce the idea that every service has a customer, even if it is an internal service. The internal process that the service provider interacts with and allows the organization to provide service. Templates I've started often have columns on the left to identify partners and values Chain providers and Congress, GAO, Unions, advocacy groups, and other groups that may limit the way they are organized Opera. Straumann's graphics are simple, Visio or the Internet. If the front or back view doesn't work, create another type of image. Based on a high level process flow with pools for different stakeholders or in different formats. In the activity, divide the stakeholders into groups of 5-6 participants, each Different organizations or areas of interest. Each group receives a poster-sized copy of Straumann. Graphics that you can write directly or comment on using sticky notes. I give you 2-3 I give you Approximately 20 minutes to discuss the question and review the graph. So i have all the groups Please report the answers to these three questions, pointing out the main points of the poster. what Each group reports, records, and further shares commonalities in their perceptions. Ideas from group discussions with additional copies of the table. After the session Digitize each group's poster as an artifact, creating new insights from shared views. Have a group discussion and create a revised graph with comments and suggestions Changes they agreed on as a group Page | 3 What I have learned from conducting this exercise with several groups is that while the graphic – especially the revised graphic that incorporates their feedback – is important for reinforcing their understanding of the problem they are working to solve, the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space. The graphic gives the diverse group of stakeholders a focal point for discussion that allows them to share their perspectives and develop insights into potential root causes of their problems. While they could create the graphic from a blank slate in a collaborative manner, starting with a straw man jump starts the conversation for them. They can quickly identify where they are in the graphic – or if they are missing – and can more quickly gain new insights about relationships between key entities instead of taking time to identify them. They can also identify variables in the problem space – that is, it helps them to identify what they don’t know, in what areas they need to obtain information or data to provide the values for the variables. Since I discovered that the most valuable aspect is the shared insights and learning, next time I would use the visualization activity as a starting point for a series of design thinking activities. Then the revised graphic that incorporates their combined feedback can serve as a reference tool throughout the remainder of their work. Insight & Approach
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20,833
1. Challenge The team (I work on) was engaged to conduct a 10-week review to understand what the future/best in class sales and service care agent experience could look like as it relates to the implementation of two new systems, 1. Customer Relationship Management (CRM) and 2. Billing. Expected outputs would provide an overview of the day-in-the life of the agents, highlighting pain points, obstacles or inefficiencies while developing proposed solutions. Solutions would center around system enhancements such as dashboards or revised screen layouts. Enhancements would align to the product and technical roadmaps of the new CRM and Billing systems, which have a mandate to minimize software development customizations. 2. Selection & Application We selected Learning Launch as the most appropriate tool given the visual nature of the ‘proposed’ solutions. We started with secondary research to ground ourselves on the current state, systems, functionality, Methods & Procedures, reporting, etc. We then conducted primary research (Discovery) consisting of 1 on 1 interviews/discussions with front line agents and managers. The objective was to understand their everyday tasks, their pain points, and where they see the biggest opportunities for improvement. Research was synthesized and led to the development of dashboards and new screen layouts. Wireframes and mockups were developed and presented back to the interviewees during Design interviews to test and obtain feedback so we could iterate on the proposals. The Design interviews focused on talking thru scenarios to understand and determine if the proposal would help. Multiple rounds of Design interviews were conducted to ensure the proposals addressed the root cause problem and not a symptom. Below is an example of the proposed dashboards that were developed and iterated upon. 3. Approach & Insights By applying the Learning Launch approach, we placed visuals in front of interviewees that provided them something to respond and react against. These mockups were used to guide the interviewees thru the scenario understanding when, how and if the ‘proposal’ would be used and either help or hinder. Our initial assumptions regarding metrics (their formats, colors) and screen layouts were challenged and required us to iterate on the design. For example, the customer satisfaction metric started out as percentage, then a color-coded smiley or sad face, only to be removed when it was discovered this metric could lead agents to pursue the wrong behavior. The Design/testing discussions challenged the overall engagement mandate to focus on system enhancements shedding light on some possible methods & procedure changes along with the need to provider newer agents more coaching and training. The ability to put something in front of agents to react to, generated a wealth of insights that would likely have been missed or misunderstood leading to the wrong solutions moving forward. Given our iterative approach we ensured that we address the root cause.
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20,834
Challenge We are a technology start up that deals with the sale and installation of motor vehicle trackers. We have been marketing our products using traditional methods of selling our products which include cold calling, word of mouth, referrals and nesting and door to door selling. This way we have been employing sales agents who we pay a retainer and commissions per sale and installation technicians who take home a salary. However after covid 19 hit, it has become increasingly difficult to continue selling the traditional way. For example cold calling organizations and nesting as our method of marketing have become difficult to achieve as people are now working from home. Physical meetings with potential clients have become tricky as everyone is trying to observe social distance. Business has gone really down and affecting revenues for the company making it unsustainable to continue paying salaries. As a company we are looking to venture into digital advertising especially on social media something we have not done before and are not sure if it will work. We are also looking into outsourcing installation technicians paying them per piece meal rather than employing them on a salary and completely eliminating the sales agents. Selection We decided to take the learning approach which we felt is the best approach to find out if digital marketing will work in the sale and distribution of our trackers. We appreciate that people are at home now and our assumption is that they will spend more time online and especially on social media. We therefore believe sponsored ads of face book twitter and Instagram will help us reach many people. Application To help us find out in the first learning launch tool we interviewed our friends in other industries doing the same and it was clear that social media marketing had worked and significantly improved their revenues especially people in retail selling clothes, shoes and home décor. We interviewed around 15 of them face to face. The only dilemma we had is whether this would work for car trackers which is a more technical field. With this in mind we were ready for the second launch. For our second learning launch we planned to interview stake holders using questionnaires. We would ask questions to our potential clients on the likelihood that they will procure motor vehicle trackers online. We will sample digital taxi vehicle owners, commercial vehicle owners and private vehicle owners. On the issue of outsourcing technicians we planned to visit garages in different towns including the capital city where we are based to interview wiring technicians to ask them about their willingness to be outsourced whenever there is an installation in their town. We appreciate that with social media marketing we will reach clients all over the country and we want to eliminate the transport and accommodation costs we incur sending technicians to do installations outside the capital by outsourcing technicians domiciled in the respective towns Insight With these assumptions in mind we were ready to tests our assumptions. We were ready for an approval and disapproval of our assumptions. We were also ready for feedback on improvement and value addition to the process in case of approval. From these experiments we learnt that truly more people were spending time online and doing purchases. There was positive feedback from potential clients on their willingness to procure online. Technicians were also willing to be outsourced whenever there was a client as most were not employed by the garages they worked from hence their flexibility. This also as meant more revenue for them. For us this meant laying off our staff from permanent employment reducing our salary burden We went ahead and started paying for the sponsored ads on social media. We also figured that with reduced costs of operations we lower our prices for the tracker offering a very competitive price (in fact the lowest in the market) to attract more people as generally incomes for most people had been negatively affected by Covid 19. We would them leverage our profits on the large number of people buying. With this type of marketing we were able to increase our sales and revenues and reduce costs of operation as the advertisements are not as expensive as hiring people. The lowered price of trackers which was the lowest in the market saw us realize high number of sales as we were able to meet the clients need for trackers even with reduced incomes due to Covid 19. We encountered some challenges on the pricing though because the market hadn’t seen such a low prices for motor vehicle trackers before. There were doubts here and there on the effectiveness of the gadgets. Approach We could not have done it any other way apart from using the learning launch tool. We will now focus on value addition in order to make this model more reliable and sustainable.
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20,837
Example Reflection – Learning Launch Challenge & Selection During the university years, I have a friend who has a special passion with the flower and plan, he has opened two Floral Shops for one year on the suburb of the city where we are living. Two months ago, he came to me with a bad story about his Floral Shops. Although he adjusted the price many times and also investigated on promotion programs but the customer return rate is still extremely low (4.8% of total customer), another disadvantage is “lacking of market research data” makes his business getting worse after months. Our conversation then was driven to the hypothesizes and ideas which noone can prove for its effectiveness in the reality After gone through several design thinking tools, we finally decided to apply Learning Launch Tool as an experiment meant to test for our ideas on a week after Application Get started with the shop auditing, we looked back to the customer’s data and recorded videos and found out a big surprise from the audience segment “over 50% of total customers are young generation instead of old moms and housekeepers as our assumption”. Also according to videos, it seems the customers feel uncomfortable during the flower packing time at the shop, it might be considered as a symptom of low customer return rate Based on facts and figures, we scheduled a small meeting between me and my friend (shop owner) to generate ideas that we think relevant to the customers. Throughout the meeting, we decided to stick with 2 ideas what are able to be tested quickly by applying the Learning Launch Tool Within our network, we have connected to friends – relevant to our targeted audience, to ask for helps, and fortunately 8 guys agreed to join our experiment 2 days after. First learning launch: Applying the modern and young designs (Flower Pack) We prepared 10 old designs and 10 modern designs are in different corners of the room to let participants experimenting. Then after 3 observation hours, we started to collect feedbacks from participates one by one According to feedbacks, our actual result is “most of participants prefer the meaning of flower pack to modern and young design”. Besides that, during the flower packing time it seems to make participates feels un-comfortable and even tired. With this result, we temporary rejected this idea and keep it in the future Second learning launch: Serving free coffee, water and seats during flowers packing time We re-structured a corner of the first shop a little bit by inserted a long table and chairs that borrowed from a friend’s house. During the flowers packing time the customer will be served free coffee or pure water on the long table.Flowers around the table were picked carefully so that its smell looks good and beautiful, so it helps the customer feels comfortable. Wow, at the end of experiment we got many positive feedbacks such as: “It is good, I have time to play games during the waiting time” “Enjoy coffee among good flowers’ smell” We then decided to keep this mall corner for real customers in the short-term (7 days). And over our expectation, there are 12 of 46 customers returned (26%) and there are 5 couples among of them Insight & Approach The learning launch tool does not only help to test our ideas in the reality but also giving the insights of the complex problem. With these insights, I and my friend (shop owner) confidently expand our idea to all shops that promise a good change from the current customer return rate. Next step, my friend is going to open a new shop in the urban, it is a good opportunity for us to apply the learning launch tool for new market. Challenge but very interesting, we planned to ask more people join the experiment and also trying with “pivot” step that we have not done on the last applied
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20,838
Challenge – Owing to very little practical world experience, I am picking up a universal challenge, which should be of concern to every human being. How to deal with Covid 19. There are multiple elements to this challenge which are all inter related to each other and cannot be addressed by any one standalone approach. However, the biggest solution that humanity has adopted so far for fighting this pandemic is a preventive approach i.e. lockdown and I would be analyzing why this solution though seemingly simple is much more complex and how we could have planned it in a relatively better manner. Selection – Choice of my tool in this case is Visualization. As per my thought process, solutions that seem simple and are addressing a rather complex issue need much more attention than the obvious complex solutions. Since our issue and solution both are human centric, with extremely high level of uncertainty; visualization is among the best tools that can help strategy designer think of all the elements contributing to the issue as well as posing risk to the solution. Application – In order to approach this issue let us use the tool at preliminary level to answer ‘What is’. What is the issue, the as is situation. For me what is would be: What is – Currently there is an infection outbreak, which is contagious with very high infectious rate. It is airborne and can infect not only by respiratory system but also by any open pore for that matter. This being a virus does not have a vaccine for it yet and the high mutation rate further reduces the probability of finding one. Based on the preliminary observations and stats we have realized the mortality rate is much higher in people aged above 50. In an attempt to find the solution for this we should initiate with making clusters of interlinked items as below  Medical - M  Economical - E  Emotional - Em  Informational - I Medical cluster would ideally contain all the information about the medical infrastructure. That can be PPE, Medical related facilities, List of specialized doctors in respiratory diseases across nation, categorical bifurcation of doctors as per the locality – city – state – zone – region, medical stockpile available and list of import dependent items along (with their source and terms of transaction) Economical cluster can portray the real impact of lockdown. Now this is easier said than done. If there were no existing mechanism to track and report such stats, it would be difficult to reach optimum stage in this cluster. However, to begin with, a bifurcation of population working in core economy activity (Miners/Farmers etc), economy supporting activity (courier services/Police/ Medical staff/ govt offices/ manufacturing workers etc), leisure and segment to be impacted least (IT, Movie theatre, Education, Restaurants, Malls etc), provisioning of upcoming cost to nation based on existing medical infrastructure from medical cluster (Overlap – M u E). Emotional cluster is the one most important and difficult from human perspective. Understanding how scared people would be, what sort of reaction to expect on lockdown, how practical it is to stay locked in a house for 15 or 30 days straight, insecurities, belief and faith systems. This would essentially have all subjective information with no right or wrong but various perspectives only Informational cluster though would not have an impact on fighting the pandemic but largely how it is managed. Outcome of this would largely have an impact on emotional cluster. Mode of communication, type of communication, frequency of communication, interpretation of communications, govt press releases, type of guidelines, authorities with decision taking abilities; all of this could form part of this cluster. Effective management and planning of this would help government communicate much more effectively with the masses and ensure support from the masses. Insight and Approach – Current lockdown models though started with simplicity and a common approach was soon realized as impractical and now have become eventually complex and difficult to maintain. With the above visualization approach, it might have been possible to plan the overall strategy in much effective manner. In my opinion below could have been possible approach for implementation of these lockdown with minimum impact: 1. An initial 15 days lockdown in order to buy time for the above set of activities to chart out the future outcome of this pandemic 2. Communication plan for masses to educate about the issue and provide directions to avoid any miscommunication between different locations. It is very important to look at it as a system instead of an isolated situation. Lockdown as a measure can only be effective if the overall system functions in the intended manner 3. Separate instructions and arrangement for functioning of core economy activity and required system support for those organizations 4. Long term advisories for all the leisure and least impacted fields to remove uncertainty and promote better planning at individual levels 5. Procurement of all the essentials (extrapolating based on the understanding of infectious nature of virus) in the first week of initial lockdown since logistics would be expected to be relatively slow owing to huge demand and supply imbalance 6. Establishing national instead of state level control and protocol for people effected by the pandemic 7. If first round of lockdown had not fixed the issue our visualization chart would have helped us understand the kind of impact it had on our economy. The before and after picture might have have helped us initiate the important economy supporting activity. 8. By realizing relation between various clusters and their dependency on each other we might have had ample data to impose a stricter lockdown in round 3 without having much impact on the masses Theoretically and probably practically this would have helped us with a more planed approach of implementing a lockdown as well as coming out of one. However, with none of this planning the uncertain elements can be completely ruled out but largely can be subsided.
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20,842
Using Learning Launch to experiment on what attracts our teenagers towards joining our church online Youth Fellowship. Challenge Teenagers are an important phase age group who will need guidance, mentoring, support and friendship. This is the age group which faces many challenges internally within themselves and have so many unanswered questions. The current pandemic situation in Sri Lanka has shut schools and we see only private schools are having online education functioning. The teenagers are under tremendous pressure and many of them are facing depression, boredom, laziness, and locked down within their homes. They are unable to travel, play with their friends, meet their friends, and feel lonely. Selecting Learning Launch The video from (Not sure if I am spelling the name correct), guided us through a wonderful practical presentation in this area. I was very impressed and thought of using this wonderful tool to experiment with some of the ideas the core committee had brainstormed in attracting the teen group to join their online YF Meetings (I am a mentor for the group). I believe this tool will help us align our ideas and look at how they could be implemented and learn from the outcomes to improve our decision-making skills. Application In this application we have planned to filter the best ideas gathered through the brain storming sessions we had, and now it is time to align ourselves and select a few ideas which could be a wow factor in reaching out to these teenagers. First, we developed a hypothesis on one of our Ideas, which was to have an online Talent show, the specific target audience will be the teenage group in our church. The identified need was that we knew many have not been able to engage in external activities and have been locked down within their homes, we also identified that many of them had great gifts or talents as we call them which could be brought out. We knew that by bridging the identified problem with our solution, we could provide an opportunity by starting a platform for these teens to display their talent, would not only give them a breathing space to think of something creative, but get out of the pandemic bubble and be refreshed both physically and mentally. We also wanted to ensure that even some of the teens who were shy to perform on a physical stage, would be comfortable to present an item from their own in their own comfort. Based on this assumption, we wanted to validate the idea if this would be suitable by selecting a sample size of 9, a mix of both sexes within 3 age groups (13– 15, 16 – 17, 18 – 20) out of the 30 members. We also listed some disconfirming facts as to what could stop them from not being a part of this engagement. And some them were, non-availability of Smart Phone or devices, Non availability of Data or coverage, No resources to do their act (If it is a painter, he or she might not have a drawing board or paints available to be purchased due to the lock down). This helped us identify challenges they might have and address them beforehand. Insights & Approach When we approached the groups, we observed that mostly all of them were very much interested and pleased with the idea and were willing to participate in the Talent show. But raised a few concerns in the same lines as resources. We also felt that based on the feedback we received, we needed to support them in acquiring some resources and also give them sufficient time to prepare and also may be reward them for their hard work through certificates and awards. And other great element which we felt was very helpful was the process where we segregated confirming and disconfirming facts which really assisted us in better presenting the idea to the team. We hope to run through some of the other key ideas generated through our brain storming sessions through the learning launch tool, to bring a better and effective outcome to our ideas and also identify some of the ideas we might feel great, but when actually going through the process, we might identify them as being not very practical or implementable.
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20,845
Challenge: I am a first year university student in London looking to make the most out of my higher- education experience. Although my challenge may seem a bit different and not so much business-oriented, I personally believe that design thinking can be applied in all aspects of our lives which is why I have the chosen the following prompt. Throughout my first months at university, I rarely had an enjoyable night out, whether it be in a pub, a student night-club or organised events. I was frustrated and disappointed that I was not going to enjoy my social experiences as much as I initially thought which left me wanting to create my own event. Since then, I have partnered up with my course-mate to create our project: Youphoria, which is still very new and has a long way to go before our first event. The biggest challenge we have encountered in planning our event is the way in which we will convey that our event will be different to present events. We want to deliver a service which adheres to customer wants that they currently cannot experience in London nightlife and capitalize on what makes it special. Selection of Design Thinking Tool Due to the nature of my challenge, I found that the visualization tool learned in Week 1 will especially help in overcoming our obstacle in trying to find creative ways in order to differentiate the service we will be offering as opposed to ones offered by current competitors. I believe that the visualization tool will help us think in a non-verbal way and help us realise that limiting ourselves to language for communication will not bring us very far in trying to understand each other’s vision and end-goal for the project, therefore removing the obstacle of miss-communication and miss-interpretation as well as fuelling our projects full of creative and eccentric ideas. Application In the beginning, we organised a workshop which sought to capture the general feeling our fellow-university students seek when going on a night-out in London. In order to get the above data, we decided to organise a workshop by inviting 6 of our friends and asked them to list out the top 3 emotions they were looking to experience on a night out as well as the top 3 emotions they generally have felt in the past. This resulted in finding some general patterns of students feeling claustrophobic, disappointed and not meeting initial expectations during an everyday night out, as well as wanting to look for a euphoric, ambient and comfortable experience in their ideal night out. Although we did get some good results in finding a general trend that students were disappointed with current night outs and seek similar feelings that they are not currently experiencing, we were still lost in finding ways to differentiate our event from current ones alongside responding to the wants and expectations of students on a night out in London. This is where I decided to apply the visualization tool in a second workshop, where I believed that getting students to draw out their ideal night-out, with colours, words, emotions, and then describe each drawing, we would be able to better comprehend what these students are specifically looking for in an exceptional social event. We therefore organised such workshop relatively soon after the first one where we asked 6 students to draw out their ideal night-out for as long as they wanted to and then have a sit- down meeting where students would present their visions individually to the group with their drawing as the main focal point of their presentation. Following the workshop, we had a better understanding of what they were looking for in an ideal night-out. Through the presentations, my partner and I were able to identify four main factors which we will be building on to organise our events, the first being genre of music, followed by location, decoration and finally, ambiance/atmosphere of the event. Insight Through the use of the visualization tool, my partner and I were able to better understand not only what students felt was lacking in the events they attended throughout the year, but also understood which angles to capitalize on during the development of our project. Without this tool, we would not have been able to identify clearly what students were feeling during current night-outs as we understood that words cannot convey feeling as much as we thought it would. The drawings created by the 6 students not only gave us ideas about how we understood which angles to capitalize on during the development of our project. Without this tool, we would not have been able to identify clearly what students were feeling during current night-outs as we understood that words cannot convey feeling as much as we thought it would. The drawings created by the 6 students not only gave us ideas about how we personally visualized the project, but the description of each of their drawings seriously helped us identify what these students felt needed to be improved which we concluded were the quality and genres of songs; the way in which DJs made transitions between songs and genres and at which point during the night; the type of decorations and how they should only be there to improve the general atmosphere of the area instead of confusing the crowd; the type of location that is ideal for such an event: one with a terrace and two different rooms; and finally the price of the event, which needs to be affordable for university students living on tight budgets. Without this course, I would not have thought outside the box creatively to seek and understand what my customer’s wants are and what why these wants are not currently met. Now that we understand the above, we are able to advance with the development of our project. Approach Now that I have implemented one of the 4 design thinking tools learned throughout this course and have experienced the benefits which come from using such techniques and general thought-process, I am sure to continuously make use of these techniques. Another aspect of my life in which I believe visualization will help me is that of my job as an event planner in an economics society at my university. Our goals are to find out what connections, experiences, information, talks students are looking for before they begin their professional lives and believe that getting students to draw out what their ideal vocational paths look like in order for us to then analyse their descriptions of their drawings and then support them in any way we can, but in a better way, as it will permit us to strongly grasp what students are looking for in our society, and how they want us to help them set them up on their path to success as opposed to filling out general surveys for us to then make blind decisions about what is best for the students through only using personal experiences and aspirations of team- members.
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20,846
Challenge For my current company, I am in charge of Customer Experience for the Asia region and a large part of my activities are dedicated to Digital Acquisition of New Customers. The project I was aiming to launch was about harmonizing our ways of running Search Engine Advertising campaigns across Asia. As of today, within the Asia region, there are 4 subsidiaries that run Adwords campaigns with 4 different budget lines and 4 adwords accounts. This means duplicating the agency costs by the number of countries, managing the campaigns in silos and not benefiting from each other learning to optimize campaigns. This results in an average performance of the current campaigns. The challenge that I am facing is that I do have the authority to impose such a project to all the different countries. Therefore, I have to convince each Managing Director to create a common budget for those campaigns and work with a regional agency that will execute the campaigns on our behalf based on each country's business strategy. Selection Storytelling I have chosen Storytelling. Storytelling is a very powerful tool that I feel I underutilized so far. The main exercise here was to convince the Managing Directors that are controlling both their team and their budget lines to loosen their grip and to take a leap of faith by changing our way of working with a common agency. Even though the budget was small as a start, they needed reassurance, they needed arguments to go into that direction. Application So I have decided to look into each country's performance in order to have a What is statement. I also had to measure the current local team level. This enables me to illustrate with laiman words but fair words the current picture of the situation. In a nutshell, our performance could be better if our team would be supported by an agency. I tried to paint the “rainbow” with my knowledge and the first answers to the tender I launched with agencies. I tried to embark my Managing Directors on a journey, where growth and strategy were at stake and not anymore execution, optimisation and reporting. This would mean more time for the team to think, observe, record, assess and adjust. I tried as much as possible to project them for them to imagine the what if. But with no success. The business language I was using was too far from their own one. They could not understand the real benefit and would be overprotective about their team and their budget. Insight: First key learning, a lot of ideas have to fail before one will be picked up and succeed. Then, it is important to have the right stakeholders convinced. If not, there is no point. You will always run into the wall. I should not have been so confident about my project and that everyone would adhere to it. For me, I thought it was a no-brainer and did not pay as much attention as I should have in working on my talk track and creating the whole story about it. On the contrary, I built up the defensive attitude within the MDs who thought I was here to destroy their organisation. This ended up in my project to be paused until further notice Approach: I would completely change my approach, if I would be able to redo this project. First, I would start small by convincing one supportive country to join the project with the intention to share small wins with other countries. I would have used the learning launch tool to collect and record data. This would have enabled me to confidently build my library of pros and helped to craft a strong storytelling for other countries which were much more reluctant to join. Eventually, the convincing part of the MDs would have been less of a burden and hurdle and this would have completely put the project in a different sphere. Less of an obligation and more of an opportunity of doing business differently.
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20,847
Visualization Challenge: I am a Change Management consultant and my challenge is to improve the way me and my team define and execute Change Management Strategy. To summarize, nowadays, when we start a new project with a new client, we define the Change Management strategy along with the HR department and project managers. To do so, we use several tools that helps us obtain information about the organization, culture, leadership, readiness, change agents, stakeholder mapping, change impact analysis, among others. The main challenge is to incorporate an effective way of obtaining key information in a different and include all stakeholders to participate in all stages of change management strategy. Selection: After some days of brainstorming, me and my team have decided that the best tool that fits our goal, which is to improve our process of obtaining information and to involve stakeholders through all stages, is the Visualization Tool. This allow us to create empathy with stakeholders, engage them, build them up and show in an easy an understanding way organizational and employees needs about change and it will allow all of us to define and execute the best strategy for the project. Application: The first thing we did was scheduling weekly meetings with stakeholders in small groups in which we selected people from different areas and introduce them in a very visual way the meaning of Change Management, the importance of it and our methodology. Then we ask stakeholders to think about the needs of the people impacted by the project and how we can help them to adopt change successfully. When ideas where written down, we ask them to share the information with us using drawings, icons or shapes and at the end we graphically illustrate what they have told us, to make sure we were all in the same page. With their knowledge and our experience, after lots of meetings, we start designing change management strategy always using the visualization tool. Insight: By applying the visualization tool, our team identified that we had very accurate information and that change management actions where extraordinary effective. Stakeholders where engage and transmitted this to all employees minimizing resistance to change. The visualization tool helped us to understand better the organizational context, culture, leadership and helped stakeholders by showing with images and drawings to understand better about change management and gaining their participation during the process. Approach: The effectiveness of Visualization tool was incredible, but once we finished the project, me and my team organized a lesson learned and we realized that it took a lot of time using it. We think in the next project we can combine with the co-creating tool to promote ownership, produce better ideas and engage stakeholders through all the design process and the storytelling tool to create Empathy, and Connection with stakeholders in order to capture their attention which help us to define the best change management strategy and use the Visualization tool for more specific and key activities.
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20,849
Reflection - Learning Launch Challenge My role is within a large corporation’s internal business development team and our role is to help improve operational efficiency in regards to our project management. Our projects are typically for an external audience, but involve several external vendors who are contracted to conduct and oversee the projects. The project scope includes the internal business development working group of five colleagues and the business technology department. The project should not exceed 180 business days and is dependent on both internal and external resources, both limited by employee time and project budget. The key stakeholders for the project are internal parties within the internal business development leadership team and related functions. Though the department frequently works with external vendors, there was no mechanism for evaluating satisfaction after the project was completed. The business development team was unsure if colleagues were satisfied with the current pool of vendors. The goal of the project was to assess internal satisfaction with vendor services and to assess vendors’ preparedness, quality, and scope of services for ongoing and upcoming projects. Selection The team had decided to deploy a series of internal and external surveys assessing internal satisfaction and external services. The survey tool was selected by default, since only one tool was approved for external use by corporate polices. The learning launch is an experiment meant to test the base assumption that colleagues were satisfied with vendor services. Application For the first part of the learning launch, the focus was on the internal colleagues. This phase focused on the execution of the methods and approach determined during the Scrum phase. The first step was to deploy the internal survey to test the hypothesis that colleagues were unhappy with certain vendor services and to gather further feedback to determine next steps. Our hypothesis was proven correct that certain service providers were considered sub-par when compared to other ongoing projects. For the second part of the learning launch, the focus was on external vendor services. A series of existing structured questionnaires developed for other business departments were customized and applied to this type of projects. These extensive questionnaires included 200+ questions about vendor capabilities, current services, the scale of ongoing projects, and anticipated plans for scope changes and future services. Further clarification was sought using structured interviews. This analysis led to a better understanding of existing services and highlighted current gaps that could potentially lead to a decrease in quality of service. Insight The primary insight from the first part of the learning launch was that cost constraints often led to selection of lower quality vendor services. Another takeaway was the need to develop a new workstream/project to develop a new mechanism to assess quality following the conclusion of each project. The new workstream would have the goal of developing a mechanism (e.g. a survey) that would allow finished projects to be described and any challenges/complaints documented. The ultimate goal would be to provide future projects a description of the services with reviews to allow for a more informed choice, while still taking into account cost constraints. The primary insights from the second part of the learning launch was collection of information that was previously lacking from the service providers themselves, primarily the identification of service gaps that could lead to reduced quality. These gaps will be taken into consideration when choosing which vendors became preferred service providers during the following year’s review cycle. Additionally, it opened an opportunity for future workstreams to help better understand these issues and how they impact the business. The overall takeaway was this exercise prompted further discussions with leadership and other stakeholders about the tradeoffs between quantity of and quality of projects. Approach This stage of the project was following several design thinking activities, so the learning launch was the appropriate tool. Insights generated from this process led to the need for further design thinking activities.
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20,850
CHALLENGE FACED: Developing curiosity amongst students studying engineering. One of the frequent fusses that professors at my college made was that ,the students who had just finished high school and entered into our engineering college , weren’t curious enough about the subject as they were about to learn and this momentum of not being curious hindered their creativity which was very essential to solve engineering problems in the near future. So, the professors asked us , as seniors of the recently joined students , what could be done to solve that problem. What could be done to reignite the lost curiosity of the juniors. This posed as a serious challenge, as the quality of students graduating from the institute was at stake, and in addition to that, the reputation and the respect our college had garnered passed years. SELECTION: The design thinking tool we used here was “Learning Launch”. https://youtu.be/fPAnKZjejmU A council of students was formed who were given the responsibility of solving this problem. At the beginning, we collected data about the juniors through Google-forms. Asking them to fill in the answers for the asked questions, which were related understanding them better and what interested them the most. Then, by carefully assessing the collected data, we came to some relevant conclusions that………1)Students had lost touch with their creative side, as they had been academically focused for the past two years. 2) They pointed out that they would like to start their engineering studies by doing/involving in something practical, and not in the classroom, doing anything theoretical. We selected the designing tool “ Learning Launch”, because this is the best suited tool in this case scenario. This tool demands discussions, interactions, asking questions and finding solutions. This tool captured the essence of what we wanted to do, that is, give students to get curious on their own. APPLICATION: Now that we had to use the learning launch tool, we decided that every last Friday of each month, we would organize a “Curioboot” exhibition, where projects related to the subjects students were about to learn were exhibited. Beside each project, an expert or the person who had made that project were stationed. This was done so that , students , if they had to satisfy their curiousity and ask some questions, they would be the people, the students would go to. In addition to this, we would also introduce everyone with the latest trends in technology and all innovation happening around, which gave a sense of wonder to the students. INSIGHT: As expected, the decision of using learning launch was a great one. The atmosphere and environment created around was responsible for the impact it had on the students. This experience also gave us a fare idea so as to how to attract young minds with the help of changed ambience, better hospitality and mental comfort of the students. In addition, the experts/ project creators were also instructed to be patient and sympathetic towards the students, so that it doesn’t disrupt the intended function of applying learning launch, and also facilitate the understanding of the students. APPROACH: Since we are talking about using design tools, the next one I’m interested to use is mind mapping. Despite the fact that a certain amount of mind mapping was used in the previous approach, its quite clear to me that main mapping will yield better results and would be cost effective Because, here we strive to understand the patterns arising from the perspective of the newly joined students. These results can be used in the future for a longer time than compared to learning launch. This tool also lets us understand the students better, which in turn will cater to the way the subjects are taught by the professors at our college.
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20,851
Design Thinking: Final Assignment Challenge – I was leading a team before of technical people who are managing also their own individual section’s operations composed of both relatively young scientists and personnel who are in the company for a number of years. We were in a phase of several changes happening both in the organization’s composition, regulatory requirements and scientific developments. My team’s challenge at that moment was to identify actions to steer the whole team towards all these changes and developments, ensure sustainability of operations in terms of manpower, compliance to both regulations and standards, and technical developments. Selection – For this particular challenge, we identified mind mapping tool to help us with the process of sorting through all the available information with the team, identify interconnecting factors across the different section operations and various changes and developments within the organization and outside which may affect the team as well. From the video lecture of Professor Moore, the mind map is not to show your mind only but the minds of all your customers, look for patterns and themes in your data – in this case, the mind map will show the minds of all stakeholders of the team. Application – We applied the mind mapping tool in two phases to manage effectively the discussion in a smaller team. The first phase involved all the stakeholders per section, 10 to 15 people which include section manager, section scientists, section personnel. My observation then was that the personnel were usually more open and freer to voice out opinions and suggestions when in a smaller group and among common team members, hence the two-phase approach to the activity. The second phase involved mind map activity for 20-25 people representing per section and other stakeholders of the team. The second phase included the output of each sections, provided by the section manager and two or three section members, and the discussion among stakeholders present for the second phase. Each mind mapping activity was structured for each stakeholder to identify available information (economic, political, technology, legal, environment, institutional) and factors to consider that may affect the team’s financial, customer, process, and learning and growth aspects. All were provided with post-its and given ample time to put “their minds with no restrictions” on the maps with identified “column-topics”. A team discussion was then conducted to find connections, bridge or clarify information/opinions shared, and group together “common themes”. Insight - From this mind mapping exercise, the team was able to put together “all the minds” of stakeholders and create a wholistic map that better served us towards the next step of addressing the challenge. When faced with so many information and factors to consider in order to address a particular challenge, it tends to become overwhelming with a tendency to focus only on one obvious aspect, and risk losing valuable perspectives of other stakeholders of the team and of the process. After the mind mapping activity, the group was able to show more their engagement in coming up with suggested actions and programs to address negative effects, sustain good areas and innovate amidst the various changes and developments in the organization and its peripheries. Approach – In the next application of mind mapping tool, I think it may be better to invite members of the other division of the organization to have an “outsider” perspective during discussion or get advance information/input/insights from others through interview in order to get “outsider perspectives” and then incorporate these during mind mapping activity and discussion.
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20,852
IT Process improvement Challenge As member of the IT Department in a small manufacturing company I am supporting all the other departments with IT tools (software) to create efficiency in every process. The main IT tool we use for running processes is the ERP (Enterprise Resource Planning). The biggest challenge is to understand the internal customers’ requirements. In some cases these requirements are communicated in a very detailed way. In other cases the internal customers have the feeling a process need to be improved but the idea behind needs to be further developed. The focus of this work is on those situations where the internal customers expect to have an interactive consultancy on developing new ideas and IT tools for process improvements. Selection To support our customers in the process improvement we mainly use two tools: Mind Map and Learning Launch. The reason for using Mind Maps is to be aligned with out internal customers on the process that they own and to make them to think deeply on what they expect as an improvement of the process. The second tool we use is the Learning Launch because after an idea is developed, it is easy to run a simple model rather than develop the final solution which potentially could be expensive and missing important features not considered initially. Application We start by mapping the current situation (what is), using a Mind Map. The Mind Map is created together with the internal customer in order to have a real time feedback. The review is done by the customer peers for having different point of views. This step enhance the already good Mind Map created previously. Once it is more clear to our internal customers what they want and we have developed together ideas for potential solutions, we start with the first Learning Launch. It is possible to create the first model within the ERP system if the effort is acceptable or “out of the system” (for example using a spreadsheet to simulate the desired result within the ERP). Insight It is incredible to see the power of the Mind Map tool. Creating a Mind Map, the internal customer is not only sharing their ideas with the IT department but it seems new ideas are flowing together during the design of the map. After the first Learning Launch, when the result is tested and accepted by the commissioner, we integrate the solution in the ERP or if it is already there we focus on further Learning Launches which are related to new improvements, correction or new requirements, not initially considered. Usually what is not considered initially is related to the user interface which is necessary to be improved to give a better user experience and high efficiency to the new process. Approach Usually it is necessary at least a couple of Learning Launches before to get closer to a good and acceptable solution. Once we have collected enough feedback from the Learning Launches, we are ready to release the final version of the software. Most of the thing included in the very last version were not even considered at the beginning because many ideas were collected during the Learning Launches phases.
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20,856
Design Thinking for Innovation - Learning Launch Challenge I am a part of my company’s marketing department and the ultimate challenge for our department is to improve the department’s projects and activities. This challenge could help to boost the sales of the product that our company is selling. Furthermore, it could enable us to allocate marketing budgets for the right campaigns. Next, the project that my colleagues and I are working on is a partnership project joint with the IT department. The two departments will work closely together for a month which is also our given deadline fot this project to succeed. The limitation to this project is that we could only use company’s internal resources which are the funds allocated by the company and also company’s labour. Thus, due to the time constraint and limitations for resources, there will be distribution of working hours amongst the team members. We will focus on the big picture of the project which is the root problem that has to be solved by communicating between own department, inter-department and stakeholders in order to solve the issue with regard to the workflow. Selection Our team which include the marketing department and also the IT department had brainstormed and develop several design thinking activities or tools. Those activities or tools are readily to be tried as the learning launch tool. Speaking frankly, the learning launch is just a medium or act as an experiment to test the idea within a short period of time. Application For our learning launch, we focused on the structure or the way of execution for our product. This include the how and where should our product be marketed. We want to know whether our marketing effort using IT software bear fruitful outcome or otherwise. Then, we will adjust accordingly according to the data recorded in the IT system. This will be able to test our assumption that the structure and the way of execution were the main causes of our workflow issue. Our team then spent two day of intensive training with a project management coach that is from the company so that we can solve the issue effectively and efficiently. Each day of training lasted two hours so that we will have time to brainstorm and produce a complete document with a clear description of our new, more effective and efficient processes or workflow. Insight Our team is able to identify our assumptions and designed launches to test these assumptions by applying the learning launch tool. In addition, we are able to develop a new, more sophisticated yet effective and efficient processes or workflow that would surely enable us to divide our time and resources according to the significance or prioritization of the tasks and process. However, there were some obstacles in our way and it turned out that our actual results were slightly different from what we anticipated. This is due to the fact that our team was open to the prioritization of tasks and process but the stakeholders expressed some concerns. However, there is always a silver lining as our team will review this insight and incorporate it into future launch designs. Therefore, the ongoing incorporation of insight is particularly important at this stage, as launches come before a full rollout in the design thinking timeline. Approach Given that our team has already gone through several design thinking activities or tools and are at this stage in the timeline, we can safely conclude that the learning launch is the appropriate tool. However, there are work in progress that our team needs to review which is the insight gained from our first launch and incorporate this insight into future launch designs. Future launch designs should reflect insight gained, progress made, and come closer to a compelling solution ready for full rollout to satisfy every party.
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20,857
Challenge and Selection As detailed in the earlier sessions of this class, a tool that I find to be extremely beneficial to understanding the customer and which helps to aid in the creation of customer-centric product development is visualization. At my last job, I was part of the launch team to create a new beauty subscription box targeted towards women. My role in the team was to acquire new subscribers. The target demographic for this product was a niche customer set, who had needs and concerns that were different from many of the launch team. In order for the team to deliver a customized product, and for myself, in particular, to create marketing campaigns that would attract the target demo’s attention, we needed to go to the source. Working with our custom research and insights team, we gathered a group of women across several states and varying ages and economic backgrounds to ask them directly what they were looking for. Application In each session, we asked each woman a series of questions about their daily beauty habits, their favorite products, how much they spend on products and how often they bought them. While these questions alone were incredibly valuable in providing insights into what types of products we should include, I found the conversations between the women (strangers to each other before the session) to be the most beneficial. I took note of the terms and phrases they used and knew those would be helpful as I created marketing copy for my campaigns. Another part of the session that helped shape the product and the marketing was asking each of the women to scour the pages of women’s magazine and pull out pictures and phrases that were inspirational to them. The collages that these women created hung on the walls of our offices and we often referred to them for ideas on colors, images, and products. Insight and approach There are tons of research tools available for businesses that can provide information on demographics and spending habits. It would have been easy to just use that information and test and learn along the way. However, without having these in person sessions and really getting up close and personal with our targeting customer, many of the reason why the product was successful at launch was from the information these women provided to us. They showed us the value of making the product a part of the “community” and speaking amongst the women and not at them.
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20,859
CHALLENEGE: First I would like to tell me m a very quiet person. I don’t like to share my feelings with anyone. It’s hard for me to trust people. I don’t like to make many friends. Having 2 to 3 loyal friends is enough for me. I don’t feel comfortable in crowd or gatherings. So I found something that could help me in sharing my views and feelings. So I thought photography could be something that will help me sharing my feelings with people through what I capture. Its becomes easier for me to express my thoughts or views on something through photography. I feel like its makes me comfortable to have a communication with people to express what can’t say through my photography. SELECTION: I selected visualization tool for my challenge description because this tool is very effective to express our inner feelings and thought. Also through visualization tool it is easy for the audience to understand what actually we want to say and express. Also visuals likely images, videos, flowcharts, easily grab the attention of the target audience. APPLICATION: I applied visualization tool and visualization technique to express my feelings, my inner thoughts through photography. By taking photos of landscapes, nature, sky, clouds, flowers and sometime random clicks. All these activities works effectively. That I personally feel myself confident. And also the mind set of people around me about myself was also changed. It becomes easier for the people and for my friends to analyze my personality through my art works and photography. INSHIGHT: I think that by using visualization tool it helps me to express my inner qualities and feelings easily. The insight I gained is that visualization tool and process is the most effective way to express your ideas, feelings, thoughts etc. APPROACH: So I think that by using the same tool I improve my work that how to express my thoughts more effectively. Also by creating artworks, paintings, sketch drawings and more visual elements I will express my ideas and thoughts more and more effectively.
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20,864
Design Thinking for Innovation – End of Course Reflection Learning Launch for India IIT(ISM Unit In-processing Challenge I am currently a Battalion Staff member within the LVMH. We have been struggling recently with our Soldier in-processing system. Whenever a new Soldier shows up to an Army unit, after their initial entry training (think Basic training), they go through a system known as in-processing. This is some sort of checklist or procedure where the new Soldier checks in with all of the staff sections (the civilian equivalent to areas such as HR, operations, tech support, office managers, orientation, on-boarding, etc.) and important unit locations/people/sections to give them their name and information so they can be added to the necessary systems, and then that section can introduce themselves and provide the new Soldier with all of the necessary information to successfully inculcate into the unit. The problem lies in the fact that in an under-staffed unit, the people responsible for in- processing these Soldiers also have a multitude of other duties that often pull them out of the office for hours on end. Vehicle maintenance, meetings, coordination with external units, you name it – we can’t be present in the office at all times. Consequently, these in-processing Soldiers fall through the cracks and begin their daily life in the unit without having been properly on-boarded to all the necessary systems, and then they aren’t being tracked. Our challenge is to develop a system that can ensure all these Soldiers receive the on-boarding they require, but leave the staff sections with the flexibility to not feel tied down to the office. Also, to make it even more complicated, none of these new Soldiers have computer accounts, so leveraging technology is not an option. We need to innovate a solution with little to no tech involvement – we need to pull this value out of the tools and systems that we already have in place. Selection The Digital Dialogues does not have the luxury of a financial bottom-line to drive efficiency and success at the unit level. All improvements are derived straight from the character, hard work, and fulfillment of duty of those who serve. The most applicable tool discussed in this course is definitely the learning launch. It fits for a couple of key reasons. First, we do not have a lot of time, energy, focus, money, or resources to devote to this problem. The problem is just big enough to cause an organizational/operational inconvenience, but nobody gets hurt, and the issues get found and corrected eventually, so it also doesn’t raise enough flags to become the target of a Commander who has the power to act quickly and correct the problem swiftly. Second, we have a constant stream of users that can be individually tracked. We have probably an average of two to seven new Soldiers show up to the unit every week. This means that we have a consistent source for user-driven feedback, and we can make many small changes after each new Soldier provides feedback until the feedback levels out at our most efficient solution. Design Thinking for Innovation – End of Course Reflection Lastly, there are many areas of the in-processing checklist that could be changed or improved. This means we need a large data pool to find the inefficiencies. All of these factors point to the learning launch. It will be a user-driven, iterative, fail- fast-and-cheap way to work out the kinks of the in-processing system without losing any productivity, letting any Soldier get seriously misguided, and all for the cost of about 15 minutes of my time reviewing the Soldier’s notes about the in-processing checklist. Application As previously stated, we needed a quick and easy way to address this problem. Our product in this scenario is the in-processing checklist, a sheet of paper that guides the Soldier to the right locations, informs them of the right people and systems they need to check in with, and then closes the loop by requiring signatures from each of these locations so that they can prove they completed it. Our application of this learning launch was simple – we made the checklist more of a conversation – more interactive. We added areas for feedback throughout the checklist, so the Soldier could take notes of the most important points of friction or helpful things throughout the process. When a new Soldier arrived, I sent them out with the checklist and let them interact with it, conversing with each section, giving and receiving what each party needed, and then asked for comments about their experience. Although not as glamorous as other innovations, this implementation of the learning launch was very effective. Insight With each new Soldier that came back into my office, I would quickly open the Word document, make the adjustments recommended by the previous Soldier, and then send the next Soldier out with the improved document. This costed me almost no time – all and all probably 30 minutes of updates per week. If a Soldier came back and had missed something due to a hole in the system, it only took me 5 minutes to walk them over to the correct location and manually correct the error, before permanently correcting it on the sheet for the next Soldier. This iterative process for the learning launch was critical – it allowed us to fail quickly and fail very small. Improvements were made over time, and the product will never be perfect, but this is where we leveraged one of the last points made by Professor Liedtka – be comfortable with leaving things unfinished. Our application of the learning launch leaves room for this continual improvement – and ensures it always stays the best it can be. If we become obsessed with a final product – we will establish one of these iterations as the final product, and then it stops getting better, which is the last thing we want. Approach I think because of what I have described above, any future attempts to improve this system should also utilize the learning launch or a similar process. It is by far the best way to improve a system such as this one. The implementation can be improved, however, in the following way. Design Thinking for Innovation – End of Course Reflection One of the biggest problems with the original checklist was lack of user interaction. It made an inherently human process inhuman. Shaking hands, saying hello, and seeing faces became a piece of inanimate paper. I think to further improve the system, we need a learning launch of a system that re-integrates the human into in-processing. It is the Soldier’s first experience at the unit, and it sets the tone for everything else. A survey is not the warmest welcome. I think to take it a step further even, combining the learning launch and the storytelling strategies to humanize the process could be an interesting experiment.
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20,872
Storytelling Challenge and Selection Storytelling is often a tool that when applied correctly, can be leveraged in order to empathize and connect both laterally and vertically throughout the military ranks. I am a Team Sergeant in the The Municipality Department of Education specializing in military intelligence. With the given position, I often find myself exercising storytelling in order to build a deeper connection and understanding between the soldiers serving underneath my leadership as well as within myself. Soldiers in the The Municipality Department of Education come from all walks of life: wealth or low-income, supportive or unsupportive families, racial inequality, different religious views as well as many other aspects of life. These matters pose a particular question for myself, “how can I, as a leader in the The Municipality Department of Education, unite these soldiers from different upbringings under the collective goal of serving the people of the United States?” An avenue I find myself constantly relying on within my position is sharing my own upbringing and experiences, whether common or not. This allows myself to build the emotional ties within my team and show my soldiers a different perspective in which they might have never recognized. Application One of the very first and one of the most important lessons I have learned upon earning the rank of Sergeant was that soldiers in the Army, just like everyone else in the world, goes through their own personal problems. Moreover, how important it is then as a leader within the Jio to learn how to apply empathy while communicating with those soldiers. This has allowed myself to share my own experiences that I have lived through and how I had overcome such experiences. Life effects everyone without warning and given the extra stress of the military lifestyle (e.g., overseas deployments, long work hours, and high operational tempos) some soldiers within the military ranks can develop unseen mental-health issues. Understanding the signs of depression and anxiety can help identify when a soldier or any person is going through a difficult time, and for myself it did. Back when I was working in 10th Special Forces Group (Airborne) I had a soldier that was regularly outstanding. He always maintained his discipline and exceeded every standard that was put upon him. However, there was a sudden change in his work ethic and strayed away from his normal demeanor at work. He was then late constantly and when at work he always seemed exhausted. A few days went by from since I first recognized his change in behavior when I offered to take him out to the local cantina for lunch; hoping that I could talk to him about what was going on. Once we finished our waters and sandwiches, we talked about his performance at work. He then revealed to me that his father committed suicide just a few days ago and was severally affected by the loss. For myself, this topic was extremely difficult to talk about openly. However, I built up the courage and told him that while growing up my father tried multiple times to end his life, and one time in front of my sister and me. Even though our situations were not entirely the same, we built an instant connection. I expressed how difficult it was being the only son in the family and seeing my father attempt to no longer be there with us. I told him about the months of family-counseling we sat through and how I saw my mother weeping day-in and out while my father was at the hospital. However, I then sat back in my chair at the table and explained how through hardships I learned more about myself than I ever had. I realized how much I loved my family and how valuable the memories I made when I was younger were, and that no matter what he will experience in life, that he will always have those beautiful memories of him and his father. Insight Though this situation was very hard for my soldier and myself, reexamining the conversation and the emotions expressed both ways I have learned two lessons in respect to storytelling. First, even when you see and communicate with someone every day you do not have the possibility of fully knowing their complete well-being. As a leader I need to constantly try to understand the ethnography of the soldiers serving underneath me. Being able to understand the background and the experiences each soldier has battled growing up will allow me to communicate uniquely to each one individually and as a team (e.g., how can I motivate them to complete the task at hand, what direction I need to provide to them, and then ultimately how I can I respect them equally as human beings). Second, was understanding the difference of sympathy and empathy and when to apply each communication method. During this situation I came to understand that being able to empathize with my soldier allowed myself to recognize the root of his performance issues and how they were greater than just a soldier deciding to lose his discipline. Being able to tell my story from what I experienced growing up out of empathy for my soldier gave me the opportunity to build a connection within my team and help him recover and grow from the situation. Approach Upon reflection of the situation in which I exercised storytelling in order to empathize with my soldier’s loss of his father, I recognize that no matter how I examine the situation I would not have reacted differently. However, this does not imply that there isn’t anything to learn from the situation that I could apply in the future. Now understanding the value of storytelling, I could enable my soldiers more efficiently by effectively being able to communicate to my soldiers the purpose of each task I disseminate on to them. I could tell a story of a soldier’s valor doing the same exact task that was disseminated. This would inspire motivation within my team no matter the task, because they would then realize the importance of the task in which I have trusted to them.
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20,873
Reflection – Storytelling CHALLENGE With this project, I aim to coordinate the community’s efforts to help neighbors in the context of social distancing amidst Covid-19. Specifically, I want to explore how elderly neighbors can get access to the help they need within the community. The community I am focusing on is located in the apartment complex I live in (twelve renting parties, some of which live with family members, some alone). The apartment complex is located in a large city with a population of 3,7 million, so in general people are used to living with a certain degree of anonymity. When Covid-19 broke out and the government first introduced social distancing measures, many were eager to help neighbors that are more vulnerable, specifically the elderly and those with underlying health conditions. Neighbors would offer their help with everyday errands such as grocery shopping, walking dogs etc. These efforts were offered in a closed Facebook group. I noticed that there were plenty of offers available, but hardly any takers, which was not surprising to me, based on my assumption that the elderly, a large group of those who require help, oftentimes struggle with technology and information access online. Additionally, as I mentioned earlier, we live in a large city with anonymity between different tenants - interactions on a day-to-day basis are limited to greeting each other when running into one another in the hallway. In an environment as such, community building is already challenging under normal circumstances. With social distancing in place, it becomes even more difficult. SELECTION I chose the storytelling tool as its main aim is to create empathy, which I believed to be most suitable when trying to connect people of different age groups, backgrounds and circumstances. By telling a personal story of my grandmother’s experience during the pandemic, I had hope to achieve two things: Firstly, I wanted to help those offering their help with little to no responses to identify how to distribute the offers more appropriately. Secondly, telling the story of my grandmother may help those on the receiving end - in this case, the elderly neighbors – tell their story to further help identify how to help them in the difficult times we are facing. The Good Kitchen Story featured in the first week of the Coursera course “Design Thinking for Innovation” inspired me to look at the needs of elderly people, although the Design Thinking tools used in this particular project were others. Eventually, it was a TED talk on “The magical science of storytelling” by David JP Phillips with its focus on the positive scientific impact storytelling has that convinced me that this was the right tool to use to invite the community to empathize with one another. APPLICATION I applied the storytelling tool by telling the story of my grandmother’s experiences during the course of the pandemic to the community. My grandmother is one of the many elderly people whose lives and daily routines have changed since the pandemic. While she used to be able to go out and buy her own groceries and have regular human interaction, local restrictions have prevented her from doing so since March. As a result, she spends most of her time watching TV and walking in the house. As she lives in a different city from mine of similar size, and as I was unable to travel, we asked a family friend to check in on her from time to time and buy groceries for her. When talking to my grandmother on the phone I was surprised to hear that she would mention our family friend coming by almost daily to drop off groceries. I found that strange, as surely there was a more practical way of doing shopping without having to stop by every day. I offered to have food delivered to my grandmother, which both her and our friend rejected. After speaking to my grandmother more regularly and piecing together the story, I came to realize that this was much more than errand running on both sides. By spending most of her day watching TV, most my grandmother hears about are the negative impact the pandemic has had and continues to have on everyone. She is concerned and needs people around her who help her stay connected and process her feelings. While the digital age offers so many solutions to stay connected for those of us who are technology affine, my grandma had not been able to benefit from the many online resources, as she simply cannot use a computer. As a result, my grandmother started a routine of cooking for the friend who would drop off groceries, who works during the day and does not have time to cook for herself. They would sit down together, share a meal and talk. What they have developed by now is a friendship, and the grocery shopping is just a pretext to continue seeing each other. I told the story of my grandmother to a group of eager community members, to kick off a brainstorm exercise. After realizing that running errands was only one aspect elderly people are struggling with, we explored what would need to be done to make the elderly feel more connected and less lonely. One of the ideas that we have started testing is simply calling the elderly neighbors and having conversations with them, and combining this with offering to run errands. Individual neighbors have started connecting with elderly community members to see if these phone calls are a positive way to connect. So far, the responses have been positive. The other learning the story illustrated was that elderly people who need to be contacted offline rather than in an online space which many might not be able to access. We are currently addressing this by printing relevant pamphlets and distributing them within our apartment building. INSIGHT Applying the storytelling tool helped shift the focus of the challenge I was aiming to fix to what is a more pressing issue, which also needs to be addressed. I initially thought the issues with the coordination of help was mostly of administrative nature, and the problem could be solved by presenting the offers of help in a different form or space. The above story of my grandmother illustrates that while running errands for elderly people is a nice gesture, the underlying issue elderly people may be facing in this difficult period is a different one: Experiencing isolation and loneliness in times of great uncertainty. While this may be a common issue for elderly people in large cities such as mine in “normal” times, the pandemic and constant media coverage may now have an even greater negative impact on their mental health. The storytelling tool therefore helped uncover the underlying issue of isolation of the most vulnerable during the pandemic. Since talking to my grandmother more regularly to understand her story, I have gained a heightened sense of the emotional toll this pandemic has had on many who are already vulnerable under normal circumstances. Retelling the story invites others to understand and consider a view different to their own. Of course telling the story of one person comes with its limitations: I realize that my grandmother is not a perfect representation of every elderly person in the building. However, is does illustrate that solutions need to be made with the individual person on the receiving end in mind. APPROACH During the course of the project, I realized that this was only the first step in a larger effort of building community. I found that applying the storytelling tool encourages broadening the scope of this project by hearing and telling the stories of our community members. I would like to continue by further relying on the storytelling tool as I could see the positive effect sharing a story has on building trust and empathy. I would expand the scope of the project by asking members of the community -my neighbors- to share their story after offering mine. This would give us a better insight as to what specific issues individuals in our community face, and eventually help identify a way to tackle their specific problems. I imagine that by using the storytelling tool and inviting others to use it and share their stories and insights, we may be able to connect people of different generations, bring in fresh perspective and build the basis of a solid community that supports one another during the pandemic but also in post-pandemic times.
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20,874
Reflection – Learning Launch Challenge I am a member in a customer Service Company and our challenge was to find why our clients do not use chairs and prefer to stand. Our main goal was to make our clients comfortable while they are using our services in order to increase our overall sales and make a loyal group of customers. The project scope includes mainly the marketing department and some stakeholders from the company. The project timeline was ten business days; we wanted to understand the customer journey to gain new insights, and we found that most of our clients did not use our chairs and prefer to stand while they are talking to our customer service person. Selection Our team has gone through several design thinking tools, and we decided to use the learning launch tool because it will give us quick and great feedback of our ideas and prototypes. Application First, we focused on understanding our customers Journey through deep observation, interviewing and brainstorming; we tried to identify all the stages they engage with, the pain points in each stage, their customer expectations and different channels or devices they used. Then we found that our clients decided to stand instead of setting because there was a problem in the chairs design that was not comfortable (chairs with tall legs and no armrest or backrest) and the distribution of the chairs in the place. There was no good space for people to move as the chairs was inline and in rows, when the place is busy our customers find it difficult to move so they prefer to stand and that was frustrating. Then, we decided to redesign our chairs and redistribute it in a very comfortable way that allow our customers to move freely and easily and to make the place accessible also we planned to provide multiple channels for contact and giving feedback. Finally, we used our first learning launch, we used the new designs that were comfortable and redistribute it to give more freedom and space, we observed our customers and interviewed them and we also used surveys to get feedback. Insight By applying the learning launch tool, we tested our new design and our assumptions. The result was great; our team gains new knowledge from all design thinking activities, tools like observing and interviewing also getting feedback, and our customers was satisfied with the new design. Moving forward, our team will review all the feedback and continue to use other design thinking tools and incorporate it into future launch designs. Approach The learning launch is the appropriate tool for our challenge. In a customer service business we need a quick and fast feedback so learning launch tool helped us so much. Future launch designs will reflect insight gained, progress made, and come closer to a compelling solution ready for full rollout.
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20,875
Reflection – Learning Launch Challenge I am working as a lead software developer at the new healthcare tech start-up, where I am leading the team of five other techies to build the new healthcare mobile application. At our company, our challenge is to improve the user interface and make it user-friendly as possible in a very short period so the CEO can pitch this application to potential investors. Especially, application should easily be used by different age group, genders and people with different qualification. The project team members include two frontend designer, two backend and one database administrator. Initially, frontend designer’s design the interface with his/her creativity, thereafter; we gave some feedback to improve which they did. But now we don’t know how the end-user will like/perceive the interface and whether we will succeed in the user acceptance testing protocols set by our CEO. Selection Our team has already done several design changes from internal team feedback, so now we are ready to try the learning launch tool. In general, the learning launch is an experiment meant to quickly test/evaluate a prototype or the application which is in beta version. Application For our first learning launch, we used a focused group for testing the application with different age groups, gender, people with different qualifications/skills levels to get feedback from them. For this, our team creates an anonymous online survey to collect feedback data. In particular, we wanted to see if these different types/groups of people will like the current interface design or not and it’s easy to use and how we can improve. At the end, we collect lots of feedback data from them and our team improve the user interface accordingly. For our second learning launch, we take the improved version of mobile application and we gave it to IT professional and medical doctors to test interface. Again, our team created an anonymous online survey to collect feedback data from these highly qualified professionals and this was a short experiment that we conducted within a one-week timeframe. Insight By applying the learning launch tool, our team identified several restraints in our application design. Additionally, we thought through anticipated results, expecting to find that a dark mode design can be improved further for older people. Our actual results were slightly different from what we anticipated, so our team was open to do significant changes in a short timeframe. Going ahead, our team will evaluate the most common feedback and consolidate these changes in interface design. The ongoing incorporation of insight is particularly important at this stage, as launches come before a full rollout in the design thinking timeline. Approach Given that our team has already gone through several design thinking activities/tools and are at this stage in the timeline, the learning launch is the appropriate tool. As mentioned, that our team needs to review the feedback data received from our first two launches surveys and incorporate these necessary changes in interface design. Future launch designs should reflect insight gained, progress made, and come closer to a compelling resolution ready for a perfect launch.
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20,876
Storytelling Challenge: I was volunteering for a School Career Guidance Program which was specifically focused to enlighten high school students about Engineering related scholarship.There were very few girls who were there as it was a norm that girls are meant to be doctors not Engineer. They were not willing to attend the session. Selection: I was there to guide them on how to apply for some financial Program and prepare for the same. I know they won't get my high technical terminology so I told them a story of myself and another senior I was impressed by. The story was very much connected to all of them because I was alumni of the same organization and the senior was a well known name. It was a single thread which connected them instantly. To gather attention of girls the story highlighted how girls have been making to great positions as engineers Application: I molded the story a little to fit their context . It was very compelling to see that all of them were very talented students of their village and area and have fire in their heart to do something extraordinary. I told them how I overcome my lack of mathematical skills by connecting it with things I love ,such as physics, How I overcome the fear of maths by covering up for it through physics. I make it a strict rule for myself that Physics is my favourite so maths needs to be my favorite. And that senior who inspired me was very inquisitive in nature. He constantly triggered new problems in my head and I kept learning from his questions while waiting in line for my class. This certainly made them feel the importance of hard work and dedication live and real.The tool was applied effectively . Insight: This taught me an important lesson that to connect with people I need to get them into their shoes. It was very important for them to connect with any of my stories if they are going to benefit from it. So I learned a very basic human need "To belong" aligned with" To achieve great" within your organization. Approach: I would like to research a bit more for their source of motivation be it from a teacher or any common scientists which all of them share as Hero of their Life to Ignite their minds.
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20,878
Reflection-Learning Launching Challenge I belong to the project control team in my company, which is amid to implement value engineering (VE) for the projects to control the cost while ensure the milestone target. The challenge now is a mega construction project which is requested by the client to complete the reinforced staircase installation in advance without any negative impact on the project. The solution should consider budget and time factors as well as quality and safety issue may occur on site. And the client has granted a 2-weeks period for us to give a VE proposal. Since time and cost are the key requirements from the client, we will try to find an alternative to meet the client’s best interests. Selection We has go through a process of design thinking during the internal discussion, and generated the idea of using precast staircase to replace the current cast-into staircase for VE purpose. Then we’ve quickly finished our prototype of a small precast staircase flight. And it is time to use learning launch tool to test our assumption/prototype and search for the confirmation or disconfirmation facts. Application For the first learning launch, we tested if the alternative (precast staircase) can meet the time saving requirement. We compared the site installation process of both precast staircase and current cast-into staircase via the same group of workers and collected the feedback from them.90% of them think it was easier and quicker to install the precast staircase than the cast-into staircase. We also measured the time of the whole process and found that using the precast staircase was 50% faster than current cast-into process. Therefore, the proposed alternative was suitable to use for time saving. But the stakeholders also expected for the cost saving, which we needed to test and confirm too. For the second learning launch, we focused on the cost saving requirement. We adjusted the manpower of the workers and improved the workflow of the installation specially for the prototyped precast staircase. We used the BIM model to simulate the possible labour force allocation V.S. completion time frame, and calculated the best match for it. Finally, we got a complete new workflow with less workers (cost saving) and shorter period (time saving) to complete the requested task. Insight By application of learning launch tool, our team has delivered the VE proposal in time. We have tested our prototype for the alternative and confirmed the assumption with data. Then we have continued our development to create better value to the client. We did the learning launch quickly and cheaply for the intensive task given by the client. When we presented our proposal to the client, they advocated for our idea and showed interest to scale up this alternative to their other similar projects. This application of learning launch has helped us gain the experience to solve the similar problem in the future and set a good example for our next learning launch. Approach Testing, testing, testing! I could not emphasize more on testing when doing the learning launch. The only way to confirm our assumption is testing. We must probably design the test and do the test to get the result and move forward. The key point for learning launch is always about test.
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20,885
Need for Financial Literacy Challenge Financial literacy has become a major point of concern among first time earners, due to the rising costs of living, increased indebtedness, and unstable job market. Many individuals lack the knowledge needed to make informed financial decisions, and are often faced with complex financial situations. Experts’ opinion is that low financial literacy is a potential liability to the whole nation. As a faculty of finance department in our university, our challenge was to educate the need of financial literacy to the university students. Selection The design thinking tool we have selected for this is mind map. Using mind map, we can collect data from their current investments and expenses, then categorize them based on their commonality. It’s important to realize that the students are from different ethnic, financial backgrounds, with/without financial knowledge, and to keep the questions generic. Also, main goal of this activity is to bring awareness on financial literacy among the students and not give them a plan to follow. Application Considering the available data on an average individual’s investments and expenses, we have designed the questions, largely based on the current spending habits, credit card usage, loans, savings and investments. Students were asked to write the expenses in pink sticky notes and investments/savings in yellow sticky notes and sticked on the board based on investments, savings and expenses; and are also categorized based on wants and needs. Needs are the expenses that are essential for living like groceries, electricity, housing, insurance. Wants are the expenses that help you live more comfortably and to maintain social status; for example, branded goods, mochas in coffee houses, travel, entertainment, etc. Insights From the board, it is clearly visible that there were more pink notes than yellow. We learnt that students are spending way more on entertainment, branded dresses and electronics, etc than on savings. For example, a student had mentioned he had taken the Annual Gym membership during the new year sale but have realized he has not gone more than 10 days by the end of March. Another student mentioned that she subscribes for Netflix every month for last 2 years but not using it regularly. It was an eye opener for many to see how they have been a defaulter of credit card payments at least once every 6 months. Also, many have admitted that their average internet charges are higher than their medical insurance. Approach From the data collected, it is evident that the students need to be aware of the financial decisions they make and keep tabs on the expenses before they start earning. We need to educate the students on understanding their earnings, healthy spending habits, saving skills and most importantly investing wisely and informed borrowing.
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20,887
REFLECTION- Learning Launch CHALLENGE:- As a part of a Mechanical Design Engineering team in a Research and Development centre (which specialises in Special Purpose Machinery), I am accustomed to solve unique problems. The sole purpose of our job is to conceptualise an idea to solve our customer’s problem, prototype or conform the concept/theory developed and validate the prototype by rigorously testing it ( subjecting the prototype to conditions it is likely to face during the course of the products life). In order to solve a problem, we deem it necessary to understand the customer’s requirements. This is done by means of a URS( User Requirement Specification) which is provided by the customer. A thorough study of the URS paints a clear picture of the customer’s wants and whether or not achieving these is feasible or not. As mentioned above, majority of the projects we encounter are unique, which require us to test out new theories or concepts. Since there is uncertainty about the outcome of these concepts or theories, LEARNING LAUNCHES is the tool we use to tackle the uncertainty. A learning launch is a perfect way of failing fast and cheap, if possibility of failure in the initial attempts is high. These constitute the reasons for us to select LEARNING LAUNCH as a design thinking tool to solve the prevalent customer problem. SELECTION:- LEARNING LAUNCHES are essentially “fast and cheap” experiments. These two words suit perfectly when one works in a Research and Development field. As mentioned earlier the customer provides us with a User Requirement Specification. Based on the URS, collection of data relevant to the customer’s problem becomes mandatory. The data includes:- • Literature review on relevant subject matter. • Consulting experts in the relevant field. • Studying the financial and manufacturing feasibility of the project. Accumulation of the aforementioned data, facilitates a smooth execution of a LEARNING LAUNCH. Apart from practically testing the hypothesis, the LEARNING LAUNCH also paints a rough picture of how the final product might look like. It indicates whether ours and the customer’s thought processes are aligned. APPLICATION:- Since conforming a prototype could be an expensive affair, we have purchased a rapid prototyping machine. This machine uses additive manufacturing technique to build a product from scratch. The raw material used for manufacturing the prototype via rapid prototyping is cheap. The machine can be operated by a semi skilled labourer, which makes the operating it an economical affair. The prototype built is scaled downed to half scale( half the size of the final product). This helps reduce time, cost and effort utilised in the process. The data generated from the rapid prototyped, scaled down model of the product is then studied. This data is then extrapolated to gauge the final performance. Since the parameters studied during this phase are independent of volume, extrapolating the data was generated is a right decision. INSIGHT:- The insights gained from the entire experiment are a by product of the data generated during the learning launch phase. This data is then shared with the customer. A detailed study reveals that there is a performance void between the results generated and the results expected by the customer. The Learning Launch revealed that certain parameters affecting the performance of the product were not taken into consideration. This could possibly be the reason for the performance gap, which will be incorporated in the further learning launches till satisfactory results are obtained. APPROACH:- Before initiating the project, the team had studied various design thinking tools available to them. Having brainstormed over which tool to implement, the team shortlisted Learning Launch. After sharing the data generated from the Learning launch with the customer, the customer shared their insights. Incorporation of additional features which weren’t mentioned within the initial User Requirement Specification, was one of the many insights shared. The request, though made in the initial design phase, could change the the performance affecting parameters of the product. Such a situation could have been avoided, if the team decides to use VISUALISATION as its design thinking tool, prior to using a learning launch. A virtual model of the product could be conformed as per the new requirements. This can then be shared with the customer, and only after we have a GO AHEAD from the them, would be start with the LEARNING LAUNCH. This would ensure the data generated from the next learning launch is relevant, and could be constructively used to Launch the final product.
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20,888
Mind Mapping Reflection Challenge and Selection Mind Mapping is one of the tools that I use for design and planning my projects. This tool is very useful for defining the problem that I need solving. I work with public programs and projects about their performance and results. Always I have to describe and explain which is the objective population, what is the problem that they face and how the program or public intervention will impact your lives. When I answer these questions, I have to present the information to the program operations, who usually are the Directors on Public Institutions. Mind Mapping have been a useful tool for explain the public problem and its impact in the vulnerable population because allows me to order and structure ideas, understand the problem, identify obstacles and difficulties, establish research methods, research and get and register results and finally present to programs operators. Application I have used mind mapping on designing step of evaluation programs or projects. In the problem definition step, this tool allows identify causes and effects, participating actors and its impact on affected people. When I have this information, the next step is established research methods. In this step I define if I need apply interview, polls, storytelling, focus group or other techniques for collecting information, later I implement the technique selected and finally, document results and make a report. In this process, the structure, order and logical is provided that mind mapping. Insight The principal insight is giving order and structure at the ideas. Usually, when you have to evaluate a public program you have to resume the information and identify the most relevant for explaining public problem. For this activity you have a lot of information, statistics, cases, law, process, documents, and so on and you have to synthesize, analyze and discriminate, leaving only the information which contributes to Approach Mind mapping has been useful for my job and I use commonly, but in this course I learn about the change, make different and think different and I would like check different tools and study how can I apply it, maybe I can combine two of them. Now I want to prove other way for doing research and obtain other kind of information.
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20,890
TOOL - VISUALISATION CHALLENGE I work in a team of business development and product management officers in a commercial bank. The organization was in dire need of a solution which will suit the banking needs of millennials and thus win them as customers for the long term. SELECTION Visualization tool was utilized to detail the customer onboarding process for a typical Nigerian bank, in line with legal requirements and also the customer onboarding process for online and mobile access to the banking services. The approach was selected to enable the designers work with the end user perspective as foundation. APPLICATION We used an empathetic approach, where the customer’s view of the processes or customer’s journey map formed the basis for the review. Through rigorous review of the documentation and legal bottlenecks in the above processes, a unique product was birthed, which reduced customer onboarding and online and mobile services onboarding to one simple process and automated the documentation process such that the end-users are not burdened and legal requirements are met. It was initially launched as a pilot project to monitor performance in controlled population and it was discovered that customer onboarding as well as customer optimization improved significantly. A niche was created and this project was expanded to all onboarding and online/mobile services activities INSIGHT & APPROACH • A more robust view of the problem gives a more robust solution. • The best view of a solution is the end users view We are currently applying end users journey-map visualization to solve other problems such as customer attrition, human resources activities, loan administration, etc.
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20,891
Reflection - Mind Mapping Challenge and Selection Mind mapping is an irreplaceable tool I have been utilising into my working framework after being exposed to it as part of a marketing research team for a departmental store. We take precedence in increasing our market share in the industry by keeping up with high-quality products our customers need. For this season, our challenge is to test the demand of our to-be launched new product line. Scope of the project consisted of the entire marketing department and product management department. Timeline of the project was to be carried out within 3 months with little disruption as possible to our other company projects. We were also to take note of possible market cannibalization where applicable. Application We initiated application of the mind mapping tool by adhering to the first process step – holding a special event featuring our new product line. Guests on our PR list were invited so we could get a sensing of the possible demand through borrowing their intuition. We chose guests on our PR list as having their opinion would provide a third-party objective view on our product. Guests would be incentivised to provide honest opinions since having a high-quality product would provide them with great material to advertise to their individual platforms, providing us with a win-win situation. They were then required to fill up a short form on products in the new product line that interest them as well as their opinions on the packaging, price and advertising layout. Questions in the form consisted of comparisons with our existing product lines to figure our possible market cannibalization. We proceeded with a sharing session and placed all the forms on a big foam board. They were encouraged to discuss within small groups what appealed to them and what could be improved. Our team then proceeded to identify important insights and translate them into design criteria. Our form consisted of both multiple choice and open-ended questions, which gave us the opportunity to collate both quantitative and qualitative data. This gave us very vital information on what to change in our product line and what remains in the project. Insight We realised that the new product line generally has very positive feedback by the guests as a majority of the products were innovative and new ideas which would not lead to market cannibalization of our other products. One important takeaway was the outstanding product that was similar to one of our existing best-selling product, which our team is currently in the talks of possible innovation or to make do with not launching that particular product with the rest of the new product line. There were definitely parts of our process which requires improvement. Our team assessed the use of the form and realised that rather than a form, it might have been more useful for us to ask the guests to simply select items that appeal to them and noting down on sticky notes on their thoughts and new ideas. This is to prevent ignoring any possible outlier information which may come as initial thoughts to some of our potential customers and might serve as useful information for the future. Our team also noted down an area of improvement to emphasize on noting down individual thoughts personally without discussion next project to prevent external influences on their initial thoughts. Approach Mind mapping tool has always worked for us. Prior to the use of mind mapping, we utilised our tools but have found that this was the method that was most suitable to our company in the industry we are working in.
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20,892
Example Reflection - Learning Launch Challenge & Selection For more than 20 years working as a professional in the human resources area, so very recently I have realized that Storytelling is a highly valued skill, forgotten since ancient scholars such as Aristotle and Socrates to name a few, and how they dictated in their ceremonies and had that ability to move people only with their speech and their history. We have forgotten that these ancients did not have a PowerPoint presentation or whiteboard to support their lectures and to show us their ideas and messages. I participate in many conferences and job interviews. And many people who apply to many job positions and most people miss many opportunities to make a real impact on their audience, this ancient technique has awakened in me the desire to be able to tell stories that really motivate people and they can understand better. way the information is conveyed to the audience. Application In all this time, I have observed that some executives of the firm where I work use their standard presentations frequently, meetings and lectures to convey their ideas. This has led me to the plane of further investigating a methodology to break down and improve the way information is presented. With this idea we create work teams that we call training monitors The bottom line? If we want our audience to do something, make them feel something. So our job as a storyteller is to provoke an emotional reaction to break down people's defenses and leave them more open to influence. The best way to do that is to exhibit some emotion of every executive. Insight & Approach And for this we have developed a brainstorming in which we defragment our objectives into 5 essential steps of what we really want to achieve in each job dissertation and transform them into an amazing Storytelling 1. Identify and Understand Your Audience: Knowing our audience is the first rule of show business, and it's the biggest issue in putting together a story that truly connects with people. Also defining some scope of our future audience: Who are they? what do they want? what do we have in common? what are their doubts. Fears, and misperceptions? And what do they know? 2. Determine our Goal: The goal in our story might be immediate and concrete; we want our audience to buy or change their behavior or get on board with their support. 3. Discover the Challenge (s): Through that process, we uncovered a host of challenges boredom, technology, supply issues, shift changes, etc. We also discovered a number of resolutions how they solved those problems which again shows that this is not necessarily a linear process. 4. Find the Right Character: Our character is the heart of the story 5. Bring it to Resolution: So make sure our story resolves in some way the most straightforward approach is where the character achieves the goal. After applying these factors, and the reformulation of the speakers in each dissertation, many executives began to link their stories with an emotional component, this generated a greater fluid and participatory relationship with their audience, allowing a Design Thinking in the course of the time of each dissertation generating a greater brainstorm in each case and fulfilling each proposed objective, leaving the team of 5 executives trained for future dissertations and interactions with their audience and trained their respective teams.
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20,893
Example Reflection: Journey Mapping Challenge I am an undergraduate student who wants to build a start-up based on the cheap and time saving agricultural equipment. And I have bunch of ideas for the start-up and the problem also lies in it. The problem is, I have so many ideas and I am not able to decide which is the better than others. Selection As we know, the tool ‘Journey Mapping’ is the first tool in ‘What is?’. It is also my first step towards my start-up building journey. Rather than deciding which idea is better on my own perception, I would collect the information by knowing my customer’s deeply. And I will choose the solution which will solve my customer’s problem efficiently. Application First, we will go to some villages where we think the availability of the equipment is difficult or they are not able to afford them. Then, we will hold a survey in which we will ask which kind of problem you guys are facing while farming. Problem could be based on equipment of farming, water, seeds, or any other thing. After holding a survey, we will look for the problems on our own perception with observing the villagers for some days and time taken to do a particular work. After collecting all the data, and doing all the research, we will compile it and brainstorm with our team members, then we will propose the possible solutions to some of the farmers and know their views on it. Insight What we will get from this? I don’t have much knowledge about a start-up. And I am always having problem in finding what is good idea or what is bad idea. Now, I know everything is relative. So, I am started to look for better ideas rather than perfect ones. And it is a systematic process to get a better solution. Approach My approach of doing it is rather simple. The most important thing of this tool is that its customer centered. So, I have to focus on my customers and my customers are farmers who can’t afford expensive equipment. So, I have to look for the villages where these kinds of farmers live. Fortunately, in India, there are so many villages having this problem.
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20,897
Visualization Challenge I am the head of the marteking area in a company dedicated to the manufacture of leather heels and I was assigned the task of launching a new product that allows us to reach a greater number of young customers, this with the aim of monetarily growing the company and the stock it has, since currently the real clients he has are women who are in the range of 40 to 55 years. This project will be carried out individually for which I have a term of 2 months. Selecting the design tool The tool I selected for this work was visualization, since I consider it to be one of the most important design tools that empowers us to identify a problem and its possible solutions, giving rise to visual thinking and thus allowing us to think non-verbally, which allows us to access new parts of our brain and creativity, that is, visualization is the tool that allows us to create images in our brains of something that does not yet exist and we can move to reality or in its case to something tangible. Applying the Design Tool For the application of this tool, I carried out a series of steps that will allow me to satisfactorily fulfill my task: 1) Market research: The objective of this research was to know the new needs that the client wants to satisfy through an online interview and thus define our target audience. 2) Visualization of the new product: Based on the results obtained in the interview, the creative process began, since in my mind I began to design the new product to launch, that is, visualize: a) Shoe shape: Two ideas emerged, the first of them was a heel with an approximate height of 7 cm, which was beaked and covered the toes, had the heel exposed and carried a thin cord that adjusted to it from the middle of the sole of the foot. In the second idea I imagined a heel a height of 5 cm, which was square and with thin strips covered from the goals of the foot to the ankle. Option one or option two? I chose the first option as I consider that the uncovered ankle makes the heel look more youthful and daring. b) Texture Lisa or wrinkled? Visualize the option selected in the previous step with both textures thus choosing the smooth texture, since it gives the heel an elegant image without leaving aside the youthful. c) Colors Imagine the design of the shoe in three colors: black, bright red and bone; thus choosing the bright red color, since that color that attracts young people because it regularly projects daring and with it youth. Although it does not rule out that if the shoe has the expected success later it will be launched in a greater range of colors. d) Template Flat or padded? For this type of shoes, I decided the padded option because although our target audience is young, they do not leave aside comfort and want to wear this type of heel if possible, so putting a padded insole is the best option. 3) Final sketch Once all the previous ideas have been visualized, propose a scheme where the final heel will be shown, which became the new product to be launched since the ideas raised were according to what was requested. Insight The visualization tool allowed my mind to find no limits when imagining the new type of heel I wanted to launch to meet the objective that the company proposed, I also consider that this design tool, although it seems complex, is simple to apply, since it is enough to have patience and let yourself be carried away by your imagination and go capturing all the ideas that come to mind until you find the design ideal. Approach The next time I apply this design tool I could use a whiteboard that will allow me to capture my rain of ideas more effectively, likewise, work on repressing my ideas less and dedicate more time and effort to them.
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20,898
My Insta Shops: Visualization Challenge & Selection The challenge is an startup, which arises from a business idea that it sought to validate, so the first tool used was the Visualization tool, thus seeking to identify the users and customers that it could involve within the initial study, identifying the problem and making them known the possible solutions. The study group was based on identifying people who made online purchases through virtual stores on Instagram, understanding the difficulties they had in the process, and making known a solution that would facilitate the search for stores and reliable products for the purchase of their products and services, knowing the intention to use this future platform and the degree of linkage with it. Similarly, it sought to identify key elements that would provide greater added value, determining limits and scope of the project. For these tools were used as surveys, and later a validation board, there were different hypotheses that were subsequently validated and adjusted to give greater validity to the business idea. Application Initially the process was started with a validation board, there were identified what users and customers would be. For users a consumer hypothesis "people who want to buy in eShops" was initially determined, along with a problem hypothesis "they find it difficult to find reliable products and stores on Instagram". Subsequently, a validation method was determined, which was explored through surveys. With a minimum acceptance criterion of 70%. Within the validation board, about 8 core assumptions were established, of which 4 were fully validated, 1 was invalidated, and 3 of them needed conceptual restructuring. The process was carried out in the same way as customers, Instagram stores interested in being part of the platform. Insight & Approach At this stage of the project, the validation board allowed us to identify what the survey should contain in order to obtain the information we needed in a clear and concise way, interacting with what potential users would be, in this case "online buyers", identifying the needs and problems they present, the opportunities to solve those problems, and gave us a better notion of what would be the user-oriented solution and mainly the idea of business. On the other hand, we had the challenge with what customers would be, the owners of the virtual stores who wanted to sell their products to customers through the platform. For this stage of the project, a small sample of shops was taken to do qualitative interviews, from there we obtained some relevant information about what customers would expect from such a platform, to then go on to perform a smoke test. For the use of the smoke test tool, we had to assemble a small illustrative video and a landing page of what the project and platform would consist of, in this way we would identify two things; first, the intention and acceptance of the business idea by Instagram stores (customers), and second, a feedback on what they would expect from the platform, the components they might consider missing and the degree of commitment to it. As the main solution hypothesis, an app/platform emerges that allows you to easily find reliable products and stores within the Instagram environment, in order to support small entrepreneurs and also be able to meet the consumption needs of customers who have a greater taste to make their purchases in a virtual way.
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20,900
Mind Mapping selection: Mind mapping is used to represent any information with diagram or pictorial representation. It creates interest towards the topic. It turn into list of information into colourful, highly organized. Diagram that works with brain in natural way of doing works and thinking.. Challenges: Time waste meetings Present with style Stay with goals Applications: Making Notes Planning an essay Creative inspiration Approach:
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20,901
Reflection Visualization Challenge & Selection I think that the Visualization tool is very useful and easy to apply in personal, work and academic life. That is why I decided to do this refection about it. Right now, I am still studying at the collage and in every team project I can apply this tool to do my work better. I will talk about one special situation of my personal life because I think that it is a good example to explain how I have been applying the Visualization tool. First of all, I am a university student and I am not a really creative person but, I can learn better if I can see the things that I want to learn. That’s why I usually do drawings and graphics to understand some ideas or some concepts. In the last months, I have been doing some picture collages to express important things that can represent my projects. Application When I learned more about Visualization tool, I started to do something like a “diary of dreams” where I can write about many things that I want to do in the short, medium and long term. I believe that we can only achieve the things that we express and talk about, that’s why I started to add pictures for some goals that I want to achieve. This is an example of the Visualization tool because using pictures for my “diary of dreams” helps me to be more focused on what I really want to do, it is a very graphic method and it is useful to represent all the actions that I need to do every day. For example, if one of my goals is to go to England, I use a picture or a drawing to represent that and then I add a list (more like a collage) with pictures for little actions like learn to speak English, get enough money, get my passport, etcetera. Insight and approach For me, this is a great way to be focused and also use this method has made one of my sisters also uses images and drawings to represent ideas, not only plans or goals like mine, but also school concepts and many other things. I really believe that people like me, that learn better with pictures or in short, are visual learners, they can use Visualization tool to represent and try to express what they are really thinking. Despite all, the next time, I am going to try to make a list more specific and more expressive before start to add pictures. And on thing that I learn using this tool is to be clearer with ourselves and with our ideas.
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20,902
Visualization – Case Study 1. Challenge and selection With our current online recruiting process, we realized that we received huge amounts of applicants. However, only a few of these applicants were suitable to fill the position and on overall would not fit into the company culture. For the organiza- tion this situation caused huge time and money losses. While on the other hand ap- plicants got frustrated with the overall application process. Hence, this was an issue that needed to be improved.   In order make the online recruiting a seeming less experience for both, the recruit- er, hiring manager and the applicant, we decided to use visualization. Changing a common practice, within an organization is not an easy task. Therefore, we had to think, how we could best sell in the idea. For us the success of visualization is to show and uncover all aspects of a process, in order to ensure that all relevant fac- tors have been considered. Humans in general need to “see” it, before they believe it. Therefore, our utmost task was to create a mental image of the intended pro- cess. As soon as we start to visualize our desired outcome, we begin to “see” the possibilities of achieving it. Hence, to convince management of such an incremental change, visualization seemed to be the best way to do it. 2. Application and insights Visualization contains two methods, the first one is outcome visualization and the second one is process visualization. To maximize our success and to create a strong picture on the future recruiting process, we decided to apply both methods. For this to happen, we established a project group of five people. We focused on establish- ing a divers team, with people who possess a broad knowledge and skill set and who maintain a strong network within the organization. This for instance is im- portant in order to convince people, once the overall project is placed into action. During the outcome visualization, it was important to envision our company achiev- ing the goal. For instance, we created a detailed map of the desired outcome, by using all our ideas. Throughout this process we kept asking ourselves several ques- tions. These included: “How will the organization look like if we reach our goal?”, “How will it feel like to reach our goal (internal/external)?”, “Which effects will it have on our company image?” and “What are the feelings of recruiters, hiring man- agers and applicants, if the new process is implemented”?. Of course, we had many more questions that supported us in creating a good picture of the future scenario. In the process visualization we focused on envisioning each of the actions necessary to achieve the desired outcome. The focus was set on how to achieve each single step to reach the goal. This means, we created a road map for each single step needed, until the overall goal could be achieved. The roadmap supported us to brief and convince management of restructuring the current recruiting process. One of the insights we gained was that especially our internal recruiting department was quite satisfied with the current process. The current, online system would au- tomatically filter out applicants that do not match the formal requirements of the position. Hence, significantly reducing the time invested, of revising the skills of po- tential candidates. However, on the other side, hiring managers have not been satisfied with the appli- cants invited for interviews. So, there was a clear mismatch between the actions of the recruiters and the requirements of the hiring managers. With the visualization tool and our divers project team, we managed to really show how the process could look like in future. We realized how important it is to really consider all stakeholders involved (internal/external). At this stage we realized that Design Thinking can really support us in understanding our internal and external customers, by directly engag- ing with them. With Design Thinking and visualization in general, we really man- aged to get a great picture of the current situation in order to picture the future outcome. 3. Future outlook – room for improvement   We learned how important it is to really understand the needs and requirements of all stakeholders involved. This requires to experiment a lot more with tools from De- sign Thinking. In future, if we use Design Thinking as tool to innovate internal pro- cesses, we need to make sure to really dig deeper about needs and desired out- comes of potential users.
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20,905
Challenge I work for a communication company and my/our challenge is to improve and increase the portfolio product in order to increase worldwide sales and to spend marketing budgets on the right campaigns. The project scope consists in a new product launch and includes the R&D department, engineering department, marketing department, and other company departments that has to work closely for many days and months to reach the assigned target. R&D and marketing departments start from ideas and hypothesis to improve the company product but not all of these will be considered. Selection Our teams, after already gone through several design thinking activities/tools like customer interview, market research, production/sale feasibility, realized a couple of samples and are ready to try the new product. Application For our first launch, we focused on the execution of in factory test to verify if the new product works and is comply with the design thinking activities. After passed all the in factory test we are ready to present the new product in the market, at that point, our team went through fairs and workshops, use newspaper and press to present the new product to our historical customers and to potential new customers. For our second launch, we gave some samples to our historical customers with the focus on test all the functionality of the new product. The result of this stress test allowed our team to better understand if the new product is a valid product and if it was necessary change something or implement new functionality before the mass production. Insight By applying the learning launch tool, our team identified assumptions and designed launches to test these assumptions. Additionally, we thought through anticipated results, expecting to find that these approaches would improve our workflow, and that both our team and the key stakeholders would be fairly open to the new prioritization of tasks and process. Our actual results were slightly different from what we anticipated: while our team was open to the prioritization of tasks and process, the key stakeholders in the larger marketing department expressed some concerns. Moving forward, our team reviewed these insights and incorporate it into the mass production launch designs. Approach As our team has already done several design thinking activities / tools, launching learning is the appropriate tool. As previously mentioned, our team needs to review the information gained from our first two launches and incorporate it prior to mass production. Future launch plans should reflect the information gained and the progress made.
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20,907
Challenge and Selection The tool that I used was Visualization to help identifying a quite important pattern in the teaching area that is how a person learns and grasps concepts concerning the development of a new ability. I used this strategy with other teachers, so they were able to picture more precisely how the brain processed the information through the Focused and Diffuse mode of thinking. Application I created a Power Point presentation with as minimum details as possible, and started inquiring them some questions to check their background knowledge about how is the process of learning. As the presentation progressed and started giving insights of the difference between the Focused and Diffuse mode, mentioning why each of them is extremely important, in acquiring an information, and why we should try to make our thinking mode go back and forth throughout these processes, mentioning examples of famous people who applied this strategy as, Picasso and Thomas Edison. After having explained the concept, I drew two brains in the board with connections inside them, asking the other teachers what each brain was representing, the Focused or the Diffuse mode of thinking, and why they thought so. (Picture representing the modes of thinking). When they’d already given great arguments to support their ideas, I delivered a paper with some questions, they were: 1. Which of the modes allows more concentration? Why? 2. Which of the modes allows more creativity? Why? 3. Give three examples of Focused mode: 4. Give three examples of Diffuse mode: 5. Using a flashlight, compare them. Furthermore, I invited them to find a partner and discuss these questions with him or her, thus allowing a better formation of chunks (memories created critically and connect with other chunks to develop a clear sight of the big picture). Insight and Approach What I’ve seen from these presentation was that the teachers could better set their activities, since they were aware of what could be useful and what was a completely waste of time. When you sort of have a manual to your brain, using it in the most effective way becomes your pattern of thinking, thus learning or teaching an ability becomes way easier. I could also realize that the teachers felt more confident in instructing and giving feedback for their students, knowing in what aspects they should focus more thoroughly. Forasmuch as, we are always learning different concepts, then I can say I would change few details, giving more examples in learn how to learn, using more pictures to demonstrate this concept. In addition, I’d do a survey about how many people have difficulties in grasping information, whether having or not, I would ask if they implement some strategies to their studies, or if they would like to do so, if they knew any.
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20,909
1. Challenge: Describe your challenge, including all relevant information. The challenge is trying to come up with new ways to solve a certain project at work. 2. Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why you selected it for your challenge -- including any appropriate video lecture references). The tool I used was draw.io. It is a visualization tool that works using drag and drop. 3. Application: Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively). I applied my tool by putting the project name in the middle and then branching out its objectives out of it. From the objectives, I branched out different ways to approach the objective, and branched out further and further. After that I was able to connect some different ideas together to get through and it was amazing. 4. Insight: Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly). The insight I gained was how easy it becomes to do a project once you have it written down. Additionally, putting ideas down continuously makes a network of strings that may end up connecting together in unseen ways. 5. Approach: Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s) why. I want to try mind-mapping two projects at once and see if I can connect them together
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20,911
Teaching medical subject and making the students understand it’s quite challenging. Though the students were aware of the subjects from schooling they find difficult to remember or tend confuse in the similar topics such as the functions of sympathetic and parasympathetic systems in the neuroanatomy. When I ask the students what’s the function of sympathetic nervous system few were correct, few were wrong and majority of them are not sure. So I got an idea how to make them certain about the functions of sympathetic and parasympathetic nervous system. During my next class I gave them white paper and told them you have surprise test today and the marks you obtain from this test will be added to your internal marks which gave them a panic and after few minutes I explained them "this is how sympathetic nervous system will work and when I say no test, you feel relaxed there comes the action of parasympathetic system". Literally I could see that they understood clearly, few started clapping out of excitement.
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20,913
Reflection – Visualization Challenge & Selection The one I use most frequently is a visual tool. Visualized presentation often allows groups with different knowledge and cultural backgrounds to get the exact message that the speaker intends to convey. I am an interdisciplinary scientist whose research fields include materials science, electrochemistry and environmental science. Therefore, my research results usually need to enable readers with different academic backgrounds to quickly obtain the knowledge and data they need without consulting other materials. In a study on the reprocessing of waste vegetables for environmental protection, the results of our study need to be elaborated in combination with studies in the three fields. Therefore, my group chose a visual experimental process to eliminate misunderstandings that may arise from different fields of expertise. Application We used a combination of cartoon flow chart and animated diagram to express the process and main results of the experiment. We named this kind of visualized presentation FCG, which means the flow chart with GIFs for details. The part of cartoon flow chart allows readers with different research backgrounds to quickly find the core points of the research. In this research on materials for the use of waste vegetables for environmental protection purposes, the cartoon flow chart very briefly describes the material preparation process and the performance characteristics of the resulting electrochemical materials. This description is easy to understand for the materials researcher, and saves the environmental worker and electrochemistry researcher the time to supplement the material science background for the material preparation process. In the annotated GIFs section, we use real image shooting and dynamic flowchart nesting to include the parts that may be of interest to environmental science and materials science without burdening electrochemistry researchers. Therefore, FCG structure has been proved to be a very convenient and efficient communication tool in this research activity. Our research was confirmed by experts in three fields and successfully summarized for publication Insight & Approach After this study, we believe that Visualization based FCG structures have unexpected advantages in explaining cross-domain research. Its application is not limited to the three studies mentioned above. By adjusting the scale and content contained in cartoon flow charts and GIFs, the FCG process can be adapted to a variety of concise expressions of interdisciplinary research. It is even possible to use cartoonish flowcharts as annotations to GIFS in turn to accommodate interdisciplinary research biased towards the latter. More interestingly, we find that this expression seems to be more appropriate for today's digital knowledge acquisition. In addition, it is more convenient to introduce some cutting-edge research that requires rich background knowledge to the public in a popular science way. This structure can also eliminate the possibility of errors caused by different understandings between frontier researchers and popular science material makers in a specific experimental link. Nowadays, people pay more and more attention to the efficiency and accuracy of knowledge demand, visualization tools will inevitably have more and more changes in form to adapt to and solve various problems in the expression and dissemination of knowledge.
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20,914
The challenge Working as project manager and being a MBA student, I deal with a large quantity of knowledge on a daily. Some are new ideas being introduced, some square measure giant topics that I need to master; however most of the knowledge comes in an exceedingly non organized, non-structured method, creating it more durable on behalf of me and everyone else to absorbe and utilize it. That the method I’d phrase the challenge would be: however will we have a tendency to improve work and study by structuring info we have a tendency to handle in an exceedingly easy, yet meaniningful method, therefore we are able to quickly have a top level view on what it’s regarding and visualize the hierarchy and relationship of its topics? Mind Mapping as the tool of choice So so as to possess a solution to it challenge, I actually have chosen to apply the Mind Mapping tool. A mind map are often wont to represent a subject matter or a concept, structuring the knowledge in an exceedingly map-like read. the subject is placed at center of the map (its starting point) and so the ideas and details, square measure connected in a logic, class- conscious means. For example: The example map on top of quickly informs the reader regarding what the topic is (types of social networks), what square measure the classes and sub-categories (gaming, photography,…) and what square measure some items at intervals those classes (the social networks like Facebook, Twitter, etc). Application and insights So when learning concerning the Mind Mapping tool, I started creating maps at work and additionally for my MBA course. My insight was that the tasks or assignments we have a tendency to execute ar sometimes extremely repetition of one thing already exhausted the past. However, although they’re better-known, they're additionally too massive or too complicated for us to believe solely on our recollections. Here’s wherever the mind mapping helps tons. The two below ar some examples wherever I’m applying the mind mapping: • beginning a replacement project: Employing a mind map to organize the handfuls of things that a project manager has to coordinate has greatly expedited my work. Every project essentially contains a similar items: scope (what’s in, what’s out), timeline (dates, milestones), costs, resources (people, equipments), risks and assumptions. • Learning a replacement subject: To ME, the toughest a part of learning a replacement subject, is visualizing however massive it's and how its ideas and details ar interconnected. Creating a mind map had a massive positive impact on my study as a result of I will, as I scan through the pages, create the visual map illustration of the topic.Final final concerns As i'm seeing the advantages of mind maps for each work and study, I undoubtedly conceive to continue mistreatment the tool. I have identified some pitfalls, though. one thing I learned in these few weeks is that the map itself will oversimplify an inspiration, only scratching its surface and so not as well as vital details. you have got to find out to search out the correct coarseness for the information you’re mapping. And another potential drawback is that, though there ar the “roads” connecting your central subject and its ideas and specifics, unless you produce a narrative, it'll be onerous to create sense of what you’re making an attempt to learn/understand. produce a story in your head that includes a beggining, a development associate degreed an ending, thus it’s all cohesively tied along and carved in your head
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20,917
Example Reflection – Storytelling Challenge I am currently in the process of relaunching my entrepreneurial career having had some setbacks in the past to put me off my game. I started a business with my cousin that sought to become the hub for everything wedding related. We wanted to create a marketplace for intending couples and wedding vendors. This was geared towards reducing the inherent stress, messiness and heartbreaks that tends to happen when preparing for a massive occasion like a marriage ceremony. We are fortunate to be in a country with a grand marriage culture and didn’t have any real competition currently doing what we sought to do. We thought we had all the ingredients needed for a successful launch and we were well on our way to creating a great business. We did all our research indicating the need for the product, furthermore, we were confident we had the product in a great price point, not too expensive to deter customers and not too cumbersome to make it difficult to use. Alas, we were wrong. We struggled to make a meaningful product with the team assembled. We had many delays and eventually frustrated the initial couples we signed up for the launch. All these contributed to the failure of the product and had an impact on my self-esteem coming from disappointing a lot of people who believed in me. Indeed, “the pursuit of innovation is inherently messy and inefficient.” Selection I signed up for this course because I have been trying to understand more about design thinking and innovation. I wanted to understand what was missing and how having the right product with the right market doesn’t necessarily translate to having the right product. I had a lightbulb moment in module 2 of the course as it opened my eyes to what I thought was fundamentally missing in my earlier attempt at creating a wedding hub product; storytelling. I particularly liked Andre Martin’s description of storytelling as an approach to design thinking where we try to form an emotional connection between the product and the users and even people who make the product. The idea of making the product into a cause by creating a larger purpose that people can get behind (0.09 – 0.57) Application We were already in the process of a gearing up for a relaunch having learnt from some of the mistakes we made in the past. Getting to this part of the lecture gave me more weapons to my armoury and expanded the possibilities in my mind and how this can help create a mission in the company and give us a solid product at launch. My co-founder and I called a meeting and I decided to share the story of how the product came about. I painted the picture of a successful groom and bride who were in love and wanted to get married. Unfortunately, the one thing they didn’t have is time. Between work, families and themselves, it was getting harder to plan the wedding of their dreams. Yes, they could hire a wedding planner, but they also wanted to be kept abreast of all the going-on in the preparation and needed a tool that could allow them to do just that. This is where we come in, a tool that is useful for couples who want a hands-on approach to their wedding and even to wedding planners. It takes away the inefficiencies in the process and creates a seamless process for everybody. I do not need to leave my office to hire a cake person. The story was to take their mind off becoming a wedding planning company but becoming a company that sought to reduce inefficiency and waste in the process of getting married. The focus on efficiency unlocked different creative ideas in the room and for the first time, we got different departments responsible for the launch to talk about what were the major problems they were facing. We are creating an emotional product and we needed a different energy in the room. That did it for us and helped address some of the biggest issues. From this meeting, we were also able to create our first marketing video that will go with the launch of the product. Insight This approach felt like a major part of the puzzle. We needed something to release the emotional and creative energy of the team and this did it for us. We could sense a different sense of purpose and a much tighter camaraderie in the room after this session. It felt like we had more done in that session than we did before now at a go. It was also very insightful how theoretical ideas can become a powerful tool in unlocking hidden gems of design and innovation. This was overall a most rewarding enterprise for me. Approach Incorporating storytelling earlier as part of my strategy sessions will become a permanent fixture in my entrepreneurial journey. Getting my team behind a product is a sure way of giving myself the opportunity of making a product that my staff and customers can connect to. I can already tell that the launch will be a success as we are integrating storytelling as part of our product launch.
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20,918
Challenge: Optimize the test conditions for a quadrupole mass analyzer in a liquid chromatography system. Selection & Application: To do so, I first conducted a DOE to determine the top factors that impact the accuracy of test results, with a minimum amount of noise in the test result. This tool was selected because it is essential to narrow down the variables to alter in this optimization challenge. Without DOE, I would have been wasting time and materials on conditions that don’t have much of an impact on the results. Insight & Approach: This experiment was very effective, but also tricky because it took an understanding of the system and fundamentals to narrow down to the top 1/3 factors (or variables).If given the opportunity to repeat this test, I would try multiple levels within each factor to help with optimizing the results.
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20,921
Applying  Design  Thinking  to  a  real-­‐world  challenge   By  Manav  Fernandez   20th  January  2017       The  following  document  outlines  the  use  of  STORY  TELLING  towards  solving  a   real-­‐world  challenge.       Challenge   Tasked  with  the  challenge  of  trying  to  reduce  attrition  of  students  from  our   schools  –  I  decided  to  use  Design  Thinking  Methodologies  to  help  solve  the   problem.     The  business  owns  several  schools  providing  education  in  the  K12  range  across   various  syllabi.  Over  the  last  few  years  there  has  been  a  sharp  escalation  in  the   cost  of  living  along  with  a  softening  in  the  local  economy  due  to  (In  the  main)  a   crash  in  the  price  of  oil  –  this  in  turn  has  led  to  decreased  job  security  and  an  all-­‐ round  ‘tightening  of  belts’.   A  recent  survey  showed  residents  across  the  UAE  said  their  expenses  kept  them   awake  at  night  –  rents  being  the  highest  stress  factor,  followed  closely  by  school   fees.     This  problem  was  leading  to  several  issues  –  the  first  and  most  important  from  a   business  point  of  view,  was  the  attrition  of  students  not  necessarily  to  other   schools,  but  to  a  home-­‐schooling  alternative  and  in  some  extreme  cases       Selection   I  chose  ‘STORYTELLING’  as  an  appropriate  tool  –  because  Design  Thinking  is  a   human-­‐centric  set  of  processes  and  the  problem  surrounding  school  fees  is  one   experienced  by  our  parents.       The  idea  behind  using  Storytelling  is  to  help  paint  a  compelling  and  inspiring   picture  of  a  future  where  the  problem  being  faced  has  been  resolved  and   replaced  by  a  solution  that  is  utopian  and  yet  achievable.     I  also  wanted  to  place  our  brand’s  mission  and  vision,  front  and  centre  of  the   story  –  making  them  the  protagonist  in  an  attempt  to  create  strong  and   meaningful  bonds  with  the  customers.     I  believe  –  a  story  well  told  can  move  the  world.  Take  for  example  –  The  Bible  or   The  Koran,  stories  that  have  spanned  centuries  and  continents,  creating   emotions  so  powerful  that  wars  have  been  fought  and  countries  have  been   united  under  their  respective  banners.     In  a  world  where  businesses  tend  to  be  strategic  and  rational,  emotions  evoked   by  a  powerful  storytelling,  bring  real-­‐life  color  and  drama  and  thereby  become   easy  to  remember. Application     In  order  to  make  the  tool  work  –  I  assigned  different  kinds  of  families  or   segments  to  various  colleagues.   Suresh  and  Smita  are  in  their  late  20s  and  have  one  daughter  –  Aranya  who  is  six   years  old.  Suresh  works  as  a  mid-­‐level  executive  and  earns  USD$  70,000/-­‐  per   year  while  Smita  who  is  pregnant  with  their  second  child  is  currently  a  stay-­‐at-­‐ home  mom.     We  looked  at  John  and  Julie;  who  run  their  own  business  –  a  small  furniture   store,  importing  furniture  from  around  the  world.  They  have  three  children…   Timothy  –  14,  John  JR  –  11  and  Angela  –  9.  Their  family  income  is  USD$   220,000/-­‐  per  annum  but  as  business  owners  their  income  is  at  risk  in  the   current  economy.     Similarly  we  created  several  profiles  and  segments,  mapping  as  many   permutations  and  combinations  of  customers  at  different  life-­‐stages,  cultural   background  and  income  levels  –  and  examined  their  stories  in  as  much  depth  as   possible.  The  team  worked  at  imagining  where  they  lived,  where  they  shopped,   how  much  they  ate  etc.       While  doing  this  we  tried  to  understand  their  triggers  and  motivations  in  order   to  find  a  way  to  help  solve  their  problem.     Insight   Research  showed  that  most  parents  –  66%  chose  a  school  based  on  its   reputation  and  referral,  a  further  40%  chose  the  school  after  a  visit  to  the   premises  and  a  meeting  with  the  leadership  team.  Given  regulations  and  costs  –   it  isn’t  possible  to  reduce  fees  however  –  we  realized  it  would  be  possible  to   reward  customers  for a) Referral   b) Length  of  tenure  –  the  longer  they  stayed  with  us  the  more  valuable  they are  to  the  business However  the  key  insight  was  that  we  have  a  large  customer  base  all  of  whom   shop  for  necessities,  luxuries  and  at  dining  and  entertainment  venues.  Instead  of   trying  to  reduce  fees  to  reduce  attrition,  we  could  give  them  a  way  to  enjoy  all   the  things  they  needed  in  everyday  life.     As  a  solution  we  decided  to  create  a  rewards  program  by  partnering  with   merchants  across  the  country.  These  merchants  ranges  from  travel,  dining,   entertainment  venues  to  supermarkets,  insurance  providers  and  even  healthcare   brands,  all  offering  discounts  and  added  value  benefits  to  our  parents.     Building  this  rewards  programme  into  our  narrative  showed  a  tremendous   increase  in  value  provided  to  our  students’  families  and  built  a  bond  that   transcended  the  transactional  nature  of  the  relationship. We  were  able  to  tell  a  story  of  how  we  cared  for  our  students  and  therefore   found  a  way  to  give  back  to  them  in  order  to  enrich  their  lifestyles,  wallets  and   contribute  to  their  emotional  wellbeing.     A  measure  of  our  success  was  the  increase  in  enquiries  and  visits  to  the  schools   and  the  number  of  referrals  that  began  converting  to  enrollments  increased  by   20%  in  just  the  first  six  months  of  the  programme  going  live.     Approach   While  the  results  were  very  positive  –  I  would  do  one  key  thing  differently  if  we   were  to  do  this  again.   Due  to  a  lack  of  understanding  of  the  Design  Thinking  process  by  the  wider   organization  we  chose  to  restrict  the  process  to  the  marketing  team.  I  would  look   to  including  more  stakeholders  –  especially  the  parents  and  principals  from   various  schools  to  participate  in  the  process.  This  may  have  led  to  us  finding  the   insight  much  faster  and  given  ownership  of  the  story  to  key  actors.       Another  possible  approach  would  have  been  to  use  ‘mind-­‐mapping’  as  it  may   have  led  us  to  a  more  expansive  way  of  thinking  and  therefore  could  have   possibly  generated  more  creative  ways  to  help  solve  the  problem.     -­‐end-­‐
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20,923
Reflection - Visualization Challenge, Selection Visualization is a tool which I often used everyday. In my opinion, it is one of the easiest tools that could bring two parties to be on the same page by using several visualization tools such as presenting something with photos, drawing pictures, graphs, and charts rather than just writing or speaking. As I work in banking industry as a credit analyst, my job is to gathering the request from clients which mainly any company who would like a loan from bank to use or invest in its business such as loan to expand business facilities and loan for business projects. Then, after I received the requests from clients, I have to present these requests to the board of approvals in order to get the loan approval as the boards of approvals are the one who will grant the client’s loan request. Thus, my challenge is to present and make the board of approvals have the same point of view with clients. Therefore, using visualization tools such as graphs, charts, or photos would be the key which could help me bring both clients and board of approvals to be on the same page. Please note that, it might seem easier for the board of approvals to understand the clients’ point of views just by taking the board of approval and clients together and have some discussions. However, it is rarely that client will meet with the board of approvals due to the fact that there is a possibility of “conflict of interest”. As a result, it is even more challenge for me to try to match the needs of the board of approval and the clients in which using these visualization tools would help me achieve the challenges. Application For example, I have a client who is a real estate developer company. The client comes to me and requests for a new loan for its new condominium project. Luckily, this project is not completely first condominium project for this client, so there were several completed projects from client’s track records which I can use as a reference to presenting to the board of approvals. In order for the board of approval to have the same visualization with client, I will have to use several visualization tools to present to the board such as using maps to show the exact location of this new condominium, while also showing some photos of the nearby point of interests around that area. Moreover, I have to gathering the information from clients regarding to the project details such as number of rooms, floor plans, facilities, room size, and also the information regarding to the target group who interested to purchase the condo. Then, I used this information and presented to the board of approval using several visualization tools such as the photo of model room and photo of client’s previous projects which have similar scale to this project. Furthermore, I did some research and presenting several statistic data such as the demand rate and supply rate of condominium around those areas to the board of approvals through graphs and charts. As a result, both board of approvals and client will be on the same page which will increase the chance for the loan to get approval. In the end, the result is very efficient as this loan got approval from the board of approvals. Insight Generally, it is very difficult for me to present this condominium project to the board of approvals though writing in the paper. Therefore, using visualization tools such as drawing graphs or charts as well as presenting the PowerPoint or taking photos will make it easier for the board of approval to understand the project. Since, each individual comes from difference background which in one object one person might focus on difference area than the other. Thus, visualization tools could help bringing both parties to be in the same page which is very efficiency tools and could lead to the key of success. Approach As the condominium example above, instead of only providing the maps and the photos of the location, I would rather take the board of approvals to the location by themselves, since there are several senses which are unable to feel it through the photos such as smell sense: the air pollution around the area, sound sense: the noise pollution around the area, and touch sense: the feeling and environment within the area. Thus, by increasing the varieties of visualization tools, it could increase the efficiency and could provide an outstanding outcome.
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20,927
Adopting a New CRM Platform Challenge Two years ago, the largest division within a major financial institution migrated CRM platforms from Oracle to Salesforce. The migration was conducted as a “lift and shift”. It did not adequately account for the divergent needs of all user communities – approximately 1,000 users, 8 distinct areas, 25 stakeholder groups. The result was a lack of user adoption, thus, a stagnant customer experience. The division’s leadership strongly believed opportunities existed to improve the use and utility of Salesforce. Selection Storytelling was selected as the tool of choice. The group responsible for the Oracle to Salesforce migration appeared to have neglected their customer – the employees (impacted users). The “what’s in it for me” was not established. We needed to know the users, and how they experience the CRM, to develop a story/value proposition designed for them. Furthermore, we needed to shift users’ mindset to that of a “prepared mind”. We hypothesized that users’ mindsets were narrowly focused on operational/business as usual activities that had been engrained due to the firm’s risk adverse culture. Users’ repertoires were largely limited to their specific function and they did not have a strong grasp on where they fit in the customer journey or how and to whom information and insights should flow. Customer empathy was not an organization priority and therefore not a priority of the employees. Application Establishing the “what’s in it for me” is personal. For smaller scale efforts, conversations with each impacted individual can be valuable. In this situation however, the scale (and timeline and budget) did not allow for that approach. Instead, we focused on user groups the business determined to have the greatest impact on CX. We met with leadership from those groups to understand the “what is”, the desired mindset and behaviors of their employees, and the value to be delivered to customers. We conducted workshops with users to understand their perspective from big picture (why move to Salesforce, as a firm, what CX are we trying to provide?) through to individual impact (what is expected of me as a result of moving to Salesforce, how do I bridge my ability gaps?). In the workshops, we identified individual influencers within the user groups – employees that colleagues emulate or go to for help (not a HiPPO). We conducted interviews with each influencer, getting a “behind the curtain” view of the environment and testing some of our initial storytelling points. With the information in hand, we designed a layered communications campaign comprised of multiple stories. We began with the strategic purpose and objectives of the CRM migration which was communicated by business leaders to the user population. The story was then carried on by the user group leaders who covered the tactical aspects/changes specific to the user group. The user group leaders met one-on-one with their team members to deliver a personalized value proposition and to solicit feedback on how to improve CRM adoption and CX. Additionally, the influencers championed change within their respective groups and formed a coalition to exchange practices. Results of the communications campaign were measured by surveying the user population’s understanding of the CRM change from both a business and personal perspective. The scores were overwhelmingly positive on both fronts. However, the true measure of overall effectiveness will be improved NPS and CX scores which, as of now, have not been collected. Insights There can be a multitude of underlying factors to be aware of when storytelling in the context of having employees embrace and adopt a change. In this situation, I found organizational culture and alignment as factors that needed to be carefully navigated. An organization known for strict risk management now wanting employees to share data and insights across functions and create new ways of delivering value to the customer was met with skepticism. Alignment manifested itself in two ways. First, leadership must be aligned, communicating consistent messaging. Second, enabling factors and performance management must be aligned to how the business wants employees to change. With regards to enabling factors its addressing skill gaps, tailoring processes, and empowering front-line employees to make decisions. In terms of performance management, its a program that clearly articulates expectations and incentivizes desired employee performance and behavior (or disincentivizes the contrary). Approach You get one shot to tell a compelling story. The audience either buys in or doesn’t, and they usually don’t offer a second chance. In this situation, I would’ve spent more time developing the story for why storytelling is so important! Facing a tight timeframe, a lengthy discovery stage and communicating what some in the organization already thought was clearly articulated and universally known (which obviously wasn’t given the challenge they sought to remedy) was not viewed as a top priority (“show me results already!”).
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20,929
Mind Mapping 1. Challenge The paradigm of traditional education focuses on what —supposedly— students need to learn. Little emphasis, if any, is on training students to learn. As a result, students focus on memorizing information (collecting dots) rather than processing information, thinking critically, understanding, and learning meaningfully (connecting dots). The challenge arises from the idea that education today cannot be seen as a summation of courses in which topics are dealt with in an isolated and linear way. True knowledge stems from the sometimes intricate connections that exist between various branches of knowledge. In this sense, excessive Cartesianism makes it difficult for students to have a more global vision, which allows them to move from analysis to synthesis, an essential issue in 21st century education. 2. Selection With this new educational paradigm in mind, in which the role of the teacher no longer consists only of the mere transmission of knowledge, but rather must aim to teach how to manage information so that the student gives it meaning and from there build knowledge, the need arises to incorporate new learning tools that allow the achievement of this objective. In this sense, the Mind Mapping tool is perfect as it facilitates the search for patterns and themes. It is intuitive, creative, visual, and engaging. Thus, the tool applied to the situation described previously, makes it possible to take advantage of the collective intelligence of teachers and students so that the latter can integrate and understand the connections and interdependencies that exist between the most important concepts and ideas of all the courses that shape their Curriculum. 3. Application The first approach was to develop classroom activities that incorporate the use of small-scale mind maps, for example, a particular topic. The idea was to move towards the collaborative generation of a mind map of all the course contents. Thus, each student had to present their own mental map at the end of the semester. Then they worked in teams to achieve five mind maps, and finally arrive at one that included the consensus of all the students in the course. The continuation of this would be the design of these maps in each of the subjects. In this, the collaboration of teachers is also expected. Although this has not yet been developed, let's imagine that we already have all the mind maps, one for each course in the curriculum. Then we would have to go to the construction phase of the Great Map, which integrates all the others. 4. Insight Applying this tool was a fantastic experience. It turned out that few students knew it and they really liked the way they worked with it. The tool allowed them to express their ideas naturally and creatively. The tool also allowed for collaborative teamwork and consensus on the most relevant concepts. The success of the tool was such that many students continued to apply it as a way to organize their personal ideas, project ideas, and their own studies. Personally, it was very gratifying to realize that the application of such a simple tool can achieve results that go beyond the specific objective. You also gain in creativity, collaboration, enthusiasm, purpose. It was like seeing the emergence of a new way of doing things in the classroom. 5. Approach Next time I will try to go one step further in applying this tool. I am thinking of developing a digital tool that, in addition to containing the mind maps generated by the students, is a repository of key information. A digital place that concentrates the main concepts related to its field of study and its interconnections.
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20,932
Reflection – Learning Launch 1. Challenge: I am working for an Automotive parts in the CIS region as Marketing Finance Head for the past two years. In one of the countries of CIS Region, most of our Brands have shown market leading growth over the past few years. However, during the last one year, we have noticed some of these Brands are not performing well or growing less than the market growth in some of the Oblasts of the country, where we have a very good market share compared to the competitors. We have realized that the market share is sharply going down and the sales of these Brands started to decline rapidly in those Oblasts. I am responsible to study and analyze the issue with the available data and initiate a new marketing strategy to these Oblasts along with the Marketing Team. 2. Selection: The tool that I have used is “Learning Launch” basis its underlying principle of “an experiment conducted in the marketplace quickly and inexpensively and it forms a bridge between customer co-creation and commercial rollout.” I have applied this principle to understand the root cause of the existing problem and value generating assumptions of new market strategies by conducting some prototypes to determine whether the new marketing strategy has enough merit to implement with the commitment of all the resources like people, time and money. 3. Application: I have applied the tool basis the 6 principles of “Learning Launch” as appended below: a. Set tight boundaries: - We have agreed on specific timelines, specific Oblasts, number of Doctors with whom we must interact, Pharmacy Chains and Key opinion Leaders. b. Design with a sharp focus on key assumptions: - We have reviewed the prototype to reflect our key assumptions of Brand Image, Doctor’s Loyalty towards our Brands and their Prescriptions Trend, specific metrics of the current promotion strategies of Pharmacy Chain promotion and Doctor Promotion, generating the trends from Market data and the assumptions or data that match with our the budget and for an affordable marketing strategy. c. Build a team that is both disciplined and adaptive: - We have formed a 5 Member Team from Marketing, Sales and Finance who is passionate supporters of growth and innovation of the Company. I am part of the team with a Financial perspective and project management skills to drive the project. Cont.. d. Worked on fast feedback: - I have worked with real market data for the past two years, did some trend analysis of all the growth drivers in comparison with our Pharmacy Chain and marketing spend. I have encountered some surprises while compiling this data that, despite the marketing & Pharmacy Chain spend is in line with other Oblasts the Market share for some of the Market Leading Brands in these Oblasts is declining over a period. I have responded very quickly with these observations to the other team members to have a feed-back and introspect for the reasons of this de-growth. e. Make it feel real: - I have tried and made it easy for all the co-participants to suspend their disbelief that we are doing everything right in the market by arranging some physical visits to the Pharmacy Chains, conducting online survey with some Key Opinion Leaders to take their feed- back, advertisement spend by the competitors and from our own Brand Managers and Marketing Representatives to know what is going on the ground. f. Have back-up plans for everything: - I am sure anything can go wrong on the assumptions that we have made, I am prepared for the worst-case scenario too. Since, I have a process in place based on the tool (Learning Launch) that I have used and the trust of the team for handling any dissent, resolving conflicts constructively, and adaptability to take this new Marketing Strategy to a great success in these Oblasts. 4. Insight: Initially I have applied this tool in one of the Oblasts where we have a strong network with loyal customers. The insights came to our surprise and the feedback that I have got by applying this tool is that our engagement with the Key Opinion Leaders is very low, the Brand Promotion chart of MRs is not reviewed and updated periodically, Brand Reminders are not updated to match the promotion strategy, TV Advertisement is not as per the season, Pharmacy Chain Targets are not aligned to Sales Plan etc., Based on this study, I have clearly noticed that there are some gaps between the two key stakeholders Viz: Sales and Marketing Teams in understanding the problem in detail and sharing the insights to solve them. This exercise has helped both the teams to introspect and understand their development areas more proactively. The approach followed gave a pivotal point for discussion, develop insights for root cause of the problems to find solutions, quickly implement them by the respective teams in a collaborative manner. 5. Approach: Having, gone through the design thinking activities and the tools I believe that the “Learning Launch” tool is appropriate in the given context. As previously explained, our Sales & Marketing Teams needs to review the insights gained from our first prototyping of this tool to one of the Oblasts and extend these insights to the other Oblasts go gain the Market Share and Sales Growth. I would also like to apply the other Design Thinking tools to my future projects in my function (Finance) and reflect the insights gained, progress made to come to a convincing solution ready for full rollout. I have realised that the most valuable aspect is to succeed with small projects(prototyping) and implement these shared insights and learning, next time I would use the visualization activity as a starting point for a series of design thinking activities to the larger groups to gain the confidence and create value for money.
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20,933
Reflection – Learning Launch Challenge During my job, I worked as a senior technical associate for High Voltage Electrical field installation products. The role involved design and development for products, mitigating issues with vendors and supporting the operations team with process improvement opportunities. During the tenure, we were faced with a challenge, which was to reduce the number of operating test cycles for routine product testing from 50 to 25. This was a practice which was prevalent in other units of Bulgaria but in India, we have not implemented it yet. To some extent, the team of old experienced people hung onto the idea that 50 operating test cycles would be necessary as a routine test to check the reliability of the product. Though this was a practice prevailing over years, unquestioned, there was no substantiated proof that this was the best practice. Even there were no standards involved, which mentioned the need to perform such extensive operational cycles. So eventually this challenge was to prove that the reduced cycle of operations would work just fine and also challenging the mindset of people who have been doing this activity over a period of time in a certain way and were not ready to change it. Selection As we had a certain benchmark in mind, we thought of doing a learning launch to reduce the operating test cycle from 50 to 25(Bulgarian Benchmark). Internally, we involved the stakeholders who were affected by this change which involved the quality testing team, production team, R&D, Operations and Services Team. It was important that I highlight the pros of the change as well as take actions to eliminate the negatives that surface during the stakeholder meeting by doing a low-cost field test. Hence, learning launch was the tool selected. To identify the negatives, we brainstormed and highlighted the possible negatives which were brought up by the stakeholders which had to be monitored during the learning launch. Application After doing thorough internal tests to prove the validity of reducing the routine test cycles to 25, I had to address a specific point that came up in the stakeholder meeting, which was that, internal tests which are in simulated lab conditions cannot completely represent field conditions. Hence, we had to do learning launches to understand behaviour of the product in the field. Hence, I identified specific domestic customers who were in close proximity to the manufacturing locations. This was done to ensure that at any moment if there is any issue with the customer operations due to the impending change, we could easily deploy service engineers or if required, components to address this issue immediately. We made our learning launches in areas near the Indian states of Maharashtra and Gujarat which in addition to proximity had rugged environmental conditions pertaining to very high temperature, high rainfall and some regions were exposed to coastal environment. Harsh environment would ensure that working conditions will further stress the equipment. Our objective was to measure the quality of operations for which output metrics were measured viz. time of operation, torque required to operate, travel involved. In addition to the output metrics, it was also important to measure the ambient conditions to calibrate the operations under situations which can be applicable globally for any environment. On doing this learning launches, we could substantiate the claim, through a prolonged exposure of the equipment for 6 months and monitoring, that reducing the routine test cycles from 50 to 25, does not impact the operations of equipment. With tangible results, we could also convince the sceptics about the proposed changes and thereby brought around this change in mindset and in a way reduced the overall testing time and reduced the lead time to manufacture. Insight The key takeaway from doing this exercise is that it is an efficient way because here we can lay down the plan to understand whether an idea generated is worth applying or not. This is also an unambiguous way as stakeholders are initially taken into loop to understand their concerns and these concerns are incorporated in learning launch design to ensure that the doubts are eliminated. Learning launches are an essential tool because it gives the necessary confidence among decision makers who would otherwise be relying only upon assumptions or gut feelings. But in carrying out this process it is critical to eliminate any confirmation bias by having a diverse team where everybody has the freedom to express themselves and be sceptic about the outcome. Approach Given an opportunity to go back, I would like to improve and work upon other design thinking tools which I feel could have been instrumental here. I could have used Story Telling or Visualisation techniques to communicate with the stakeholders about the need to address the problem and the advantages, which this could bring around. Mind Mapping is another essential tool that I have added to my kitty. This tool could have been used here to understand what are the other possible ways to implement the learning launches. Post this, If I would have implemented the learning launch, it could have had an overall solid combined effect on the project.
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20,938
Challenge: Describe your challenge, including all relevant information. I work for a department store in the area of data and analytics. Our main goal is to support the business areas to increase revenue. We provide quality data and business insights to all the organization. We work together with the business divisions to implement initiatives as a result of the business insight we found on data. This year my team is working with e-commerce and commercial in order to create automatic recommendations for clothing in the online channel. The idea is, if a customer add a piece of clothing in the shopping cart, clothes that combine in color and design should be shown in the same window. For this, we needed to create an AI component, which understands all the colors and designs from pictures of the clothes we have in stock. This project is risky for several reasons. First, we have never built a recommender system, so we didn’t know how difficult it could be to created and implemented. Second, we don’t know where in the customer journey, the users would like to see the recommendations or if they even want to see them. Finally, the business wasn’t all on board with this project, they believe that if we show the wrong recommendation, we will detriment conversion rates rather than improve it, so we need to convince them that our recommendations will be good. Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why you selected it for your challenge -- including any appropriate video lecture references). I choose the learning launch tool to overcome the main challenges described above. Due to all the uncertainty regarding this project, we thought that rapidly testing and iterating will be the best shot we have to be successful. Application: Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively). For our first learning launch, we decided to test simple recommendations (just random products) in the web page. Our goal was to test where, in the customer journey, the user was comfortable to receive a product recommendation. We separated the online traffic in three groups, the first two groups were about 10 percent of the total population and the last group the rest. The first group showed a recommendation right after the customer selects a piece of clothing. The second group showed a recommendation before the customer pays for all the products contained in the shopping cart. The last group didn’t show any recommendation. We assumed our recommendations were accurate and customers would like to see them in our web page. We were measuring the test with conversion rates or quantity of products sold. For the second learning launch, we decided to test more advanced recommendations from our AI system in the web page, but this time the recommendation was shown ones the piece of clothing is selected. Our goal was to test if the advance recommendations were accurate. We separated the online traffic in two groups, the first group was about 10 percent of the total population and the last group the rest.The first group showed an advanced recommendation from our AI system. The second group showed a simple recommendation (just random products). We assumed that customers would like to see recommendations in our web page. We implemented a small survey at the end of the online process. We were measuring the test with conversion rates or quantity of products sold and the user’s feedback. Insight: Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly). We found 3 key business insights from these experiments. First, from the first learning launch, we learned that customers were more kind to add a product to their shopping cart, if the recommendation was right after they selected a product into the cart. We learned this by looking at the conversion rates and quantity of products sold. So, we incorporated this change for the next test. Second, from the second experiment, we learned that customers liked our advanced recommendations more than showing them just random products. Our new suggestions were made based on colors and design of the same piece of clothing they already picked in real time. We learned this by analyzing conversion rates and customer’s feedback. Finally, we learned that by applying the learning launch tool, we were able to quickly change and applied those changes into real products that turns out into higher sales. We were able to test, what works and what doesn’t, in a control environment and after analyzing results quickly scale to the entire population. All of these, help us to convince the business that initial was sceptical about the results of this project. Approach: Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s) why. I think learning launch is an extremely powerful tool that helps organizations with very challenging projects full of uncertainty. It manages uncertainty, by applying small experiments that makes all the process simpler and faster. From now on my team is applying this tool for every innovative project.
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20,939
Example reflection- mind mapping Challenge & selection- mind mapping is a important tool in design thinking. It is a brainstorming tool for get out the invitations ideas from the mind. Mind mapping is a one of the powerful tool for design thinker. It’s also important to select the most flexible approach for best designs. I learn from this is that, your mind is working 24/7. So always think behind the box, more think more invocation in your ideas. So keep thinking always. Application- Mind mapping is useful for adding a new innovative thinking in current design for making a some different from others. Mind mapping is more creative tool for design thinking. I understand through this session is that, mind mapping is engaging your mind to make a creative design or making a good pattern for design. Insight- insight the design their more creative solutions for your design. Mind mapping is important for basic four questions for make creative or innovative design. What is, what if , what wows, what work. In all four question the thinking behind the out of box is necessary. Approach- in design thinking we using mind mapping for capture the thinking of customer, therefore we satisfy the customer need or requirements and improve our business in design thinking. It’s common way to understand the current situation according to our requirement. This all I understand in my simple language.
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20,943
1 | 2 Visualization Tool in Trademark Disputes Challenge I work as an intellectual property lawyer specializing particularly in branding and marketing related matters. In my work, I often help businesses resolve trademark disputes, where on business believes the other has adopted a name, logo or other branding element that is too similar to and, thus, liable to be confused with an earlier trademark that they own. Such disputes are often resolved through so-called co-existence agreements, whereby the parties agree on certain modifications to be made to the junior brand to ensure that the risk of confusion between the two brands can be mitigated. Traditionally, co-existence agreements have been much like any other agreement, i.e. they have described verbally what each party undertakes to do or not to do. However, describing verbally how a brand may look going forward can be rather difficult, and such verbal descriptions are necessarily open to different interpretations. Thus, traditional co-existence agreements can easily become the subject of further disputes when the parties fail to see eye to eye on what exactly has been agreed. Selection In recent years, I have started using visualization as a way to make co-existence agreements more informative and less ambiguous. In other words, I have started including an annex with concrete examples of what is meant by the wording of the agreement, i.e. what type of branding is permitted and what is not. The idea to use visualization in this way originally came to me in the context of a particularly extensive dispute, where the parties had been struggling for a long time to even agree in principle on what type of changes to the junior brand could form the basis of a co-existence agreement. By creating some concrete, visual examples for the parties to discuss, they were finally able to start to see what might be possible. Application Using visualization in the context of co-existence agreement negotiations is an iterative process. Some initial discussion of what the respective parties’ interests and priorities are is necessary before the first set of visual examples are created by one side. Once these have been created, further discussion between the parties is needed to understand how well the examples correspond to what the other party had in mind and what changes the other party might like to see made to them. Much as the negotiation of any type of agreement involves a lot of back and forth exchanges of amended drafts, when using visual examples as a basis for the negotiations, it is helpful if both parties take turns in modifying the examples until a compromise that satisfies both parties can be reached. Once this is accomplished, the parties should still work together to extrapolate sufficiently broad general rules from the examples, so that they can be documented in writing in the co- existence agreement. Insight The use of visualization to facilitate co-existence negotiations has been truly game-changing for me and my clients. Although it requires a bit of extra work to create the visual examples, investing the time to do so is worth it, because the visual examples generally help the parties to come to an agreement faster. In addition, they reduce the risk that the parties will end up at odds about the correct interpretation of the agreement down the line. 2 | 2 I think that a key reason why visualization works so well in this context is that typically the people involved in co-existence agreement negotiations are not just lawyers but also creative people from the parties’ respective branding and marketing departments. For such creative people, it is much more natural to consider and resolve problems visually than through the use of words alone – which is often the default for lawyers. Approach While visualization in itself is a very helpful tool in the context of co-existence agreement negotiations, such negotiations could also benefit from the use of other design thinking tools. In particular, storytelling could be used to help identify different use-cases in which confusion between the two brands could arise and to which the agreed rules should be applicable. In addition, mind mapping could be used to identify where the parties’ views diverge and converge as well as how the examples created could be extrapolated into more broadly applicable general rules. Ideally, before finalizing the agreement, a learning launch could also be organized to make sure that what works on paper also works in practice.
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20,944
Example Reflection – Rapid Prototyping Challenge My team produces regular market analysis reports that were there going to be made more widely available within our organization. This change meant that our reports would be read by colleagues of various departments and with different levels of understanding regarding market-specific developments and technical language. Our main challenge was to improve the appeal of those reports and increase the number of people that read them on a regular basis, regardless if they have a finance background or not. Therefore, our goal was to explain market developments in a more accessible way to colleagues that work outside of the department. At the same time, the reports had to maintain enough information and accuracy in order to continue to be useful for colleagues who follow financial markets more closely. Therefore, we set a task force with 2 colleagues (myself included) that was dedicated to reformulating the reports. Selection The task force chose Rapid Prototyping, which is a tool that was used to test and refine different versions of the new market report, according to the feedback of the managers and the other market analysts. Application First, we assessed the current report and which information was still useful and what could be simplified or summarized. Then, we revised other reports, both of our Bank and of other institutions, to assess the current trends in data visualization and incorporated past feedback on our reports. Then, the Task Force created Prototypes with different options, both in terms of colour schemes scheme as well as type of document (word vs powerpoint presentation). Each prototype was quickly submitted to the managers and the rest of the teammates and, with each iteration, their feedback was used to refine the report. From the feedback, it was clear that we need to have a separate and shorter page, that could be detached from the rest of the report and easily read by the casual reader. The Task Force included a cover page that had a summary text of the financial developments of that wee with the style of a newspaper editorial. The cover page also included small tables with the main market movements. The goal was to give need-to-know information to the casual reader. Also, we settled on a weekly report with less text, bigger Font size and fewer and bigger charts, that changed from week to week. We also used conditional formatting to highlight the main changes. Apart from the cover page, the remainder of the report had a page dedicated to each market segment, in order to continue to provide an in-depth analysis of the week’s events. We also created a mini layout, that included a chart of the week and two or three summary sentences, to be included in the main website and could be redirected to the full report. Insight and Approach By applying the rapid Prototyping tool, the task force was able to incorporate feedback very quickly that allowed us to rethink the way that the report was done. This approach also allowed the test of different options, before committing to the implementation of the new report, which would entail a bigger overhaul of the datasets and relevant charts. Another approach that could have been used is Customer co-creation, and gather the insight from different potential readers in the construction of a market report that was suitable to their needs.
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20,946
VISUALIZATION Challenge One of the companies with which I have worked offers affordable deals on various products and also donates to various NGOs out of the amount spent by people on shopping. The problem we were facing was that the traffic coming on the website was not so high compared to similar companies. Also, the bounce rate on the website was high. To resolve this problem, we needed to optimize the user experience by improving our user interface. The message delivered to the audience by the website appeared to be different from the one we intended to. It appeared more like a donations website rather than a company dealing in high quality products at affordable rates. Selection In order to deliver the right message to the audience and attract more traffic to the website, we decided to use the design thinking tool ‘Visualization’ for developing various models we could use for our website, analysing the various possibilities and selecting the most viable proposition. As we learnt in the last video lecture of week 1, ‘Visualization’ is a very effective design tool which involves using the right side of our brain for creating images, diagrams, or animations to create a shared understanding of the problem. Application Our team developed different models of the website so that other stakeholders could visualise and choose among the alternatives. We developed models where the deals were displayed at the top after which the donations aspect was uncovered by the users visiting the website at a later stage so that there is clarity about the main purpose of the website. Banners and sliders were used and different categories of products and offers were created to make the visuals more appealing and attractive. These alternatives were presented to other stakeholders. Once they visualised how the website would look like they were asked to brainstorm ideas and suggest changes if required. After this, the insights gained from the discussion that followed were taken into consideration and the final module was developed. Another approach that we followed was to use engaging graphics and visuals on various social media handles to attract the audience and then used UTM parameters to find out which post and product was bringing the maximum amount of traffic to the website. Insight Revamping the website by changing its layout and using engaging visuals was an amazing initiative since it helped increase the number of visits on website. The increasing trend in the traffic on the website can be attributed to the efforts put into developing models and using visualisation for imagining what does not already exist. It also helped taking into consideration the views of diverse groups of stakeholders involved and achieving a consensus on what shall be the best alternative. This design thinking course has helped me look at various problems in a broader sense and create better understanding to different stakeholders involved using visualisation. Approach Visualization was the appropriate tool in this case since it helped select the best layout for the website, resulting in increased traffic and decrease in the bounce rate. Thus, I would prefer to apply this design tool in future as well to similar problems.
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20,948
Reflection - StoryTelling Challenge: One of my challenges is to convey to my sales team that the motivation for meeting objectives is personal and each one sets its minimum goal independent of what we can demand as a goal. If there is no commitment no results are achieved and these results must always be based on integral actions, no matter what the rest do everyone must do things right no matter who is watching. I believe that the basis for each individual to achieve goals is to have a personal motivation and act with integrity. Motivation is based on a personal need. Selection: I selected the StoryTelling tool because I find them to be more impactful and entertaining to capture the attention of a target audience. It can be inspired by telling stories of achievement and improvement based on a theme and also promote the search for ideas to change the course or outcome of a story, you can convey a message, maintain interaction with the audience and capture the message using emotions. It is a tool that allows to transmit a logical message with emotional connection and a purpose. Application: In each meeting with the team I promote self-discipline by practicing business policies and values, cultivating the care of work and seeking that each advisor identifies a very personal goal that promotes all their actions in favor of that fulfillment. I can set a standard goal for the group, but there are advisors who achieve more while others don't reach the minimum because they don't have a self-motivation, regardless of the leadership style they need. I convey that I am I support as long as things are done well, using the StoryTelling tool I give you real cases for example and guidance. Insight: I think I have managed to capture more attention from the team members and more interest and interaction in each meeting held with the team, the feedback also brings when listening to their ideas. Approach: I would improve the time and number of topics allocated to each meeting in order to fulfill the main objective and focus on being able to identify that personal need to attack in each one.
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20,949
Challenge & Selection I picked visualisation as the first tool, because this was the first time I got in touch with design thinking - and the process of visualisation to create shared understanding somehow felt natural. And as a newbie I felt like I should start somewhere at the beginning. Application In these Covid days collaborative is challenging (in the beginning) and we learned a lot how to improve working together - and so even in visualisation. In our company (as software maker) we have a problem to be improved in the way we deliver our software to customers. Our process is lengthly, not standardised, hard to automate, open to issue and misconfiguration, etc.... So what did we do? I must admit ... we (the IT/Cloud department) already started on improving the situation and reconstructing, but I wanted to pick up the ideas from that course. I got conformation from my manager to invite everybody (who likes to contribute and be create) to an online session and I was surprised that around 15 people (every department was present) showed up. We did a Jamboard-Session (meaning and online-pencil-drawing on iPads) while visualising it in shared google meet session. This was pure fun (which is really helpful) and - most important - very informative when we together sketched the "what is". Insight We learned a lot. Many assumptions cleared up and many colleagues started even to better understand our current "what is". And - very astonishing - just this made it a bit better in the current process, but of course we strive for more. And what really happened? While just trying to focus on "what is", so many create ideas and different approaches popped up that we had to canalise them in order to focus on "getting the status". Approach Yes, visualisation works (and actually we mjst admit its not unknow.) - Tell Me, Show Me, and Let Me. We told often about the issues and the system, but after the visual session things got into motion. If Covid should be over some day, I would love to do such sessions with volunteers from a broader band in person. We in our company are often too narrow minded on who has the creative ideas. Could be the least expected one.
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20,951
STORYTELLING CHALLENGE&SELECTION: Storytelling has become a part of life as we illustrate to someone our own or others experience in some part of life or the other. And I use this tool in my life. I am a student and we friends share our life experience and stories to each other for relaxation or just to refresh our memories. The stories which I tell motivate them and encourage them to see a bright side of the life. I used this in many parts of my life. And I am sharing one of them. During a discussion on counselling particularly on how to make people come out of their shells and motivate them, I came with an idea of storytelling and shared one of my stories. APPLICATION: This happened during my college days, where a friend of mine was upset for a past few days. And I came to know that her father is unwell and her family is in financial crisis. She was my good friend who shares everything with me but I had an intuition that she is suffering from something and did not share it with me. So, one day I asked her what was the matter with her. And she burst out into tears. She told that her father has cancer and he was the only source of income of her family. I was shocked to hear it. Then I decided to console her and it had to apply storytelling for that. INSIGHT&APPROACH: This is the story that I conveyed to her to bring about a change in her and motivate her. I am a happy and self-satisfied person in others view. But I had my own sad parts of my life. I told her that she is not the only one to face this type of situation. My father had suffered from cancer. He is the only source of income of our family and my mother was a home maker. It was during the starting days of my college life, we came to know that he was suffering from cancer and was in second stage of it. During those times I had to see my father suffer in pain every day. We had to get money as debt for his treatment and the thought of clearing debts gave him more pain. But I decided to support my family by scoring high in my exams. I did work had for it. My work does bore the fruit of my labour. And I was the topper of my class. This got me scholarship and my parents were happy and relieved to hear that. After hearing this she was relaxed and felt motivated. Then she made her steps to study harder and she did get a scholarship which did lessen the burden of her family. Her father was cured from his illness eventually after treatment and she returned to her normal life. Finally she was happy; felt contended with her life and saw the bright side of it. So, I told the discussion team about this. This created a big impact on them. In a few days people started to discuss about it and also implemented it in their day to day life. This tool made me see solutions to problems. I have used this before but never thought of the impacts it can bring to a solution. So I decided to use this tool to find solutions hereafter in my life.
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20,952
1.Design thinking as an innovation approach Companies and organizations need to innovate in response to the competition and rapidly changing market demands. For this reason, DT is considered a supportive approach for a range of business challenges that should be pursued by both designers and non-designers [25]. Especially for the first phases of innovation, DT has been argued as a successful method for generating ideas [24]. Several connections between DT and innovation, as well as factors affecting the growth of innovation, can be found in the literature [e.g. 14, 25, 4]. According to Harhoff, Henkel, and Von Hippel [17], “innovation is often a process to which several actors with complementary capabili- ties contribute.” Similarly, Baregheh et al. [3] defined innovation as a “multi-stage process whereby organizations transform ideas into new/improved products, ser- vice[s] or processes,” focusing also on the multidisciplinary aspect of innovation. On the other hand, DT can also be viewed as “the application of design methods by multidisciplinary teams to a broad range of innovation challenges” [25]. Seidel and Fixson [25] studied the adoption of DT by novice multidisciplinary teams. “ If design thinking is to be widely adopted, less-experienced users will employ these methods together, but we know little about their effect when newly adopted” [25]. Their study’s [25] implications are that novice multidisciplinary teams will more likely succeed in applying DT when they can be guided to combine methods, are aware of the limits of brainstorming, and can transition from more- to less-reflexive practices. Moreover, companies adopt multidisciplinary teams during DT processes as a strategy to increase team performance [30]. The process of innovation and how it is managed constitute a key strategic issue for companies that rely on multidisciplinary teams. In turn, the adoption of multiple design perspectives is expected to increase performance in terms of the quality of decision making or the innovativeness of problem solving [30]. West et al. [30] examined the relationships among team processes, leadership clarity, and innovation in a healthcare context. In the innovation process, models of brainstorming imply that group creativity can benefit from multidisciplinarity, as brainstorming groups often generate creative and novel ideas, and the group setting is believed to elicit a higher level of cognitive stimulation [12]. Moreover, higher de- grees of multidisciplinarity are associated with a broader range of knowledge, skills, and abilities available to a team [30]. A relevant effect of the DT process that may have on team collaboration is the di- vergent and convergent thinking [5]. During an innovation process supported by DT, a team needs first to broaden their thinking, making it divergent, allowing multiple inputs for their problem area. This creative part of the innovation process usually results in a correct definition of the real problem [5][15]. In the phase of divergent thinking, searching relevant information and creating new about the task will give a better insight and will also balance the lack of entrepreneurial experience a team may have [15]. As stated by Gurteen’s [15] “creativity and innovation concern the process of creating and applying new knowledge,” supporting divergent thinking as a relevant attribute for innovation. The composition of a team is also affecting the process at this stage. As it was mentioned earlier, the multidisciplinarity is a relevant aspect to take into account when fostering and stimulating creative inputs [12] in divergent thinking. The last phase of the innovation process entails putting ideas into action, adopting a more convergent thinking [5][15] and employ an innovative solution. Garcia et al. [13] described a study whose workshops used service design tools as frameworks to generate, develop, prototype, and assess business ideas that could po- tentially become business opportunities. They argued that both a “designerly mindset” and the above-mentioned service design toolset might be transferred from design to entrepreneurship to support the development of new entrepreneurial ventures. Finally, Beckman and Barry [4] discussed strategies for encouraging innovation through edu- cation and design of organizations and work spaces, suggesting that design constitutes of two phases of design: (1) an analytical phase of finding and discovery and (2) a synthetic phase of invention and creation. They [4] proposed a combination of these theories that would lead to innovation through observational or ethnographic research, creating frameworks for understanding data, analyzing new customer needs, and de- veloping solutions or new products to meet these needs. Consequently, DT addressed by DT methods and tools is considered supportive for generating innovation and a number of factors could affect the development of inno- vativeness. Although DT methods have been connected with generation of innova- tions, how DT tools foster innovations has received little attention in existing research and captivates the interest of business communities. 2.Design-thinking methods and tools A large number of design methods and tools facilitate the DT innovation process. Alves and Nunes [1] surveyed various sources from both industry and academia and collected more than 164 methods and tools related to service design (SD). The suggested taxonomy of the selected 25 SD tools and methods [1] provides guidance to novice participants and enforces team coherence, while it can be supportive for practitioners. Using a four-quadrant chart, Alves and Nunes [1] clustered the most relevant methods according to various dimensions, such as the motivation to use it, the audience, the representations used, and activities in the design process. The major- ity of these methods are used to understand the problem [1], and thus selecting the right methods is important especially in first phases of the DT process. The DT process consists of five stages: empathizing, defining, ideating, prototyp- ing, and testing [5]. Empathizing relates to direct interaction with users, on whom the definition is based. Ideation phase includes brainstorming and generating solutions, while the prototype phase implies rapidly making numerous prototypes. Finally, the test phase can also include the final implementation. From a design perspective, it is possible to address DT as the creation of meaning [20] and making sense of things [9]. Selecting the right tools is undoubtedly important for effective decision making and communication in a multidisciplinary team. The tools can be physical, such as a pen, paper, and whiteboard, or software tools with rich graphics that support the DT process. The tools can also be used to help a team adopt a new perspective on design tasks, to visualize the system’s complexity and depending on the design stage reflect a convergent or divergent view of design. The rest of this section presents six selected DT methods, with a corresponding, web-based software tool that can be used to implement each method. The criteria for choosing these methods lie in their visualization techniques and ability to enhance communication within multidisciplinary teams, but also in their simplicity in use by non-experts.
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20,958
Resolutions that which we have the storytelling and the mind mapping in the which we all thought the revolutions under which with the mind mapping and a quarter bulls in the individuals to have the uses of assignments to include the following elements towards the theoretical lessons in the elements tourists challenge in the describe superscript this is the arm last word stands towards the armrest cover the whole towards the animals show apartments work out all there so it is commands a challenge to be the infants towards the practice in the which we also want sugar applications disrupt the house applicable to all the challenges towards in the making that switch we also had individualized to other the mains that we also called in the which we also have the same hopefully credible towards the Indians towards the old boards the distance towards the making the stucco this which we also had the distressed that which we also have that inclusion is always we have 2/3 include several of those bold last towards the apartments word spoken today
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