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20,525 |
Challenge & Selection
I work in a medical device industry. My role is dedicated to design tools and fixtures that make the production easier for product builders. Visualization is a tool I always need, because requests can come from any area and many ideas are brought to the table. Visualization tools help to brainstorm many possibilities and dedicate more time into designs that are previously analyzed.
Application
To help people visualize ideas, the design team uses sketches on paper and on CAD programs. When a request is made, the team supports each other to find the better solution. Everyone makes up a drawing with an idea and presents it to the rest of the team. Accuracy is not that important in this stage because the goal is to come up with the best solution.
Insight
Usually each designer develops the request for themselves, but doing it with the whole group, brings a lot more of creativity to the table. It reduces re-design time because some people on the team may have done something similar in the past. It also helps people connect more with the problem and think outside the box.
Approach
The idea of visualization helps a team be more aware and creative. It is important to invest on tools to help make brainstorming easier. I would have a room with a board, legos, ipads and more to help the team visualize easily the fixture they need to create.
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20,526 |
REFLECTION – MIND MAPPING TOOL
Challenge
Over the course of my works as an engineer, I had the opportunity to make use of the 4 taught tools. In my opinion, the selection of tool will very much depend on the target audience and their understanding of the topic at hand.
Quite some time back, a team of various job functions staff, including myself, was formed to explore on how the different function groups could collaborate to further enhance our work productivity. We had to provide our inputs within two weeks to the management.
Selection
Given the short assignment duration to brainstorm for feasible ideas, we opted for mind mapping tool as it could break the mind barrier easily and freely bring out the thoughts from the team, especially we were of a diversified one, without the concern of any right or wrong input at the on start. The feasibility of the pool of inputs could be examined along the way.
Application
The team started off by putting up a problem statement and the team members were given a few minutes to think through. After which, we wrote our thoughts / suggestions on the sticky notes provided. Once done, the members pasted the notes onto the whiteboard and shared on the inputs to the rest of the team. After one round of presentation, the sticky notes on the whiteboard were grouped into cluster of similar aspects. Each cluster was being further examined and discussed for any fruitful insights, which could be used to effectively address our challenge.
Insight & Approach
With the mind mapping tool application, the team was able to within a short period of time, identified the various ideas and solutions to further enhance the work productivity. This tool enabled the team to produce a vast pool of feasible inputs, which the management was glad to hear, but with some additional inputs given by them. The project was a success as our inputs were put in- placed with commendable results.
The whole process could be further improved and be more comprehensive by also adopting the mind mapping tool with the management during the presentation. The management could also provide their inputs during the discussion, which could spark a more thought-provoking discussion.
This course has given me a better insight of the various tools, on what is design thinking as well as the correct mindset when approaching a challenge. The knowledge gained will definitely be useful in my works.
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20,529 |
CHALLENGE I was losing a few customers, was not reaching the daily target. Hardly making enough for the expenses. The food was well prepared and very tasty. A grade sanitary approved. I could not understand why this was happening. SELECTION As I started this course and the Ten Tools were being studied, the Learning Launch Tool got my attention, so I decided to use its method, especially the part about going out and learning about our customer’s needs and problems. APPLICATION I started to make a list of all my customer’s names and numbers, I called and made appointments to meet with those who were available. Find out what their problems were? Did they have specific needs? Having conversation and observing, Trying to walk in their shoes. The Learning Tool moves our developing concepts into the field, which was very helpful to me in understanding my customers. APPROACH AND INSIGHT I kept the principles of the Learning Tool in action stage, worked in the first feedback cycles, and business is so much better now, I give it a try and was successful. A satisfied customer is a successful business. Fail early to succeed sooner. I understand the meaning of this now.
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20,531 |
Story Telling
Once there was a king named Rajashekara and 3 people named p1:vinay p2:vikas p3:vijay
This 3 have done some mistake so king called the 3 people p1 p2 p3 and said them to go for the forest and bring the fruits for the king for 15 days so that the 3 of them went to forest on different ways and brought fruits .
At that time p1 thought was like this king doesn’t have any work so that he gave us this work and he thought of taking a bag full of normal grass and putting only 5 to 6 fruits up of the bag
The 2nd one thought of taking all the fruits as he thought the king will be busy with his works and he couldn’t check that what we brought so the 2nd one took all the good and bad fruits in the bag.
The 3rd one thought that king will not say us any work without any profit so there was something important so he took all the good and fresh fruits in the bag.
After all the 3hrs everyone came back and up their bags on the table then king asked them 3 of to go to jail .as king said to go so 3 of them went to jail king said take you are fruit bags with u and asked them to eat the same fruits that they brought for 15days
As P1 brought grass in down and only 5 to 6 fruits so he ate for 5days and then he was no more.
As P2 brought all the good and bad fruits so he was like above to die .
As P3 brought all the good and fresh fruits so he was eating for all 15days and he was good with super energy.
MORAL OF THE STORY:
Don’t ever do work for someone ells do the work for u are self so that it will help u
1.CHALLENGE: my challenge was to say that we all need to do our works by our own to for some one ells
2.SELECTION: I selected this story telling so that I can motivate some of my friend and I can make everyone to do their works by their own not just by their own but need to do that for their own self not or someone happiness or someone has told .
3.APPLICATION: now a day’s no one are doing the works for them self may be in collage or ells in school doesn’t matter but as we see the teachers say us lesson and go the thing there we need to do is like we have to assen some work on that particular topic and we yourself and need
to do that by keeping some time ,so that this all will help us in our further jobs and even in our further life .
4.INSIGHT: ya i think i gave enough meaning for this and i hope that i gave deep meaning to everyone how read this because this was the story my dad told me when i was small that i need to work for my self not for someone els
5.APPROCH: as what i know is that my topic is good and most of my frinds will motive and they will start doing there works and things just by them self not for others
Ya if that desn’t happen i will make sure i will do that for the next time again and i will come with a good and motivated topic which could make my friends develop much more
THANK YOU
|
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20,532 |
Opening Bakery after Quarentine
Challenge:
There is a bakery in my neighbourhood, as every organisation/business experienced loss in
this lockdown, it results the same.
So this bakery used to make their own bread, bun, cakes, cookies, Puff, Macroons etc.
After two month of shut down (Mar-2020 and Apr-2020) On may 2020 they opened for business with social distancing.
The challenge was that people are coming for purchase of confectionaries, its about managing the business with less number employee and the confectionaries to be baked.
So that they can make a minimal profit for their survival.
Selection:
The tool which I choose to help them is “Customer survey”.
The way the author used for the food delivery for old people case study, the change how the chefs attend their customers, after the survey conducted to the old people.
Application of Tool:
The number of customers visiting the bakery in Morning 8:00AM to 11:00AM and and
6:00PM to 7:30PM (here government allows the shops to be opened till 8:00PM) compared to Noon
The survey is done in morning and evening (Social distance maintained)
Questioned Used:
- Age of the customer
- Marital status
- Number of children
- Confectionaries purchased
- Amount spent (10-100,200-300, 300-500, >500)
- Need to visit the store (Snacks/orders/birthday cakes/for relatives)
And the snacks are noted separately list of confectionaries they brought
The survey is started from May 8 2020 and ended by June 3 2020
Samples collected: 100
Only the members who are interested to answer are only chosen for survey no one is forced.
In sights:
Not all confectionaries are being brought, but the bread/bun and macaroons are brought daily and demand stands throughout the day.
SO now only four type of cookies are being baked and rest of the time macaroon and breads are produced
So the production is updated with less members.
|
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20,533 |
Reflection: Visualization
Challenge
In search for higher grounds I founded a highly purpose driven one-woman- business; I sell Effective Microorganisms (microbes combined together in specific proportions for organic gardening and sustainable farming). I’m a pioneer on that in my country; secondary research I could rely on does not exist yet. I have a background in Microbiology and I love talking to clients and potential clients about Prokaryotes and Halophiles, but truth is: my customers are not interested in theories and my tests do not show any immediate results.
So how to explain to potential clients why they should optimize health in plants and soil when benefits are not understandable and how to overcome the general mistrust in ecological concepts even if they have specific needs I could meet with my concept?
Selection
Lack of time and disinterest in details are human-centered facts nowadays. In visual information I saw a solution to drill down the essence, to demonstrate use and outcome in a simple way. Visualization was somehow more tangible for my clients than long verbal explanations no one could understand.
Application
The nice thing about my one-woman-business is that I can take on different roles within my own business: I set up a Blog for my business website and started creating photo-stories like “from disaster to perfect homeostasis” or “from mystery to easy-to-use-product”; some nice photos in intense colors
and a bit of a text enabled me to capture information, to demonstrate problems and opportunities as well as to entertain the readers of my Blog.
Insight
Now! My (potential) clients understood what good Effective Microorganisms could do to their garden and how the concept contributes to health and sustainability! They still had questions and doubts, but due to the visual understanding inductive reasoning became possible and clients aligned their ideas with my products and services. A measurable success was the outcome of my concept, I sold more and I got better and better in creating short photo stories.
Approach
Visualization has definitely proved to be the appropriate tool but it took me far too long to find a workable solution for my messy situation. It was not that I had no idea but that I was so full of ideation, this was confusing. If ever again in wicked situations, I would use a Mind Map for the clarification process prior to deciding on a specific solution: this is an excellent tool to rewire the brain and to induce structured thinking. Furthermore it depicts nicely how things have changed and it can be modified and referred to at any given time.
Running a one-woman-business does not mean to exclude other people from decisions and problems completely. I should definitely leave more space for other, sometimes very helpful, opinions.
|
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20,536 |
Zero to a Patent: A Launch Learning Story
Challenge & Selection
As part of my Chemical Engineering undergraduate program, I participated in a year long research adventure that consisted in developing a self-heating patch that could rapidly increase its temperature and last longer than those available in the market. Although many versions already existed, the available products lacked the complete set of prerequisites we were looking for.
At first our research seemed straight forward. There was information, data, and analytics readily available that helped us narrow down our product options from the start. We had the materials, patch shape and list of experiments we wanted to run before building an initial prototype. Our first mistake was exactly that, a lengthy list of assumptions and no prototype. We started our research based on an initial list, which only yielded poor results.
This is where the Launch Learning technique came into the picture. By using Launch Learning and continuously use it to build prototypes, we were able to hypothesize, test and implement solutions to validate our ideas.
Application
When the Launch Learning process began, we focused on execution. The first idea we tested was the heart of the product, the chemicals. We tried new combinations of chemicals that we thought could still get us to the required temperature. After trying a couple of options, one finally worked. This validated our theory that there were many ways to generate heat using different products from those originally prescribed. Then, we chose the composition of materials that reached the desired temperature. This first outcome confirmed that Launch Learning worked and that we should continue to apply it to further refine our product.
Even though we had successfully chosen the base chemicals, we still could not get the heat to last as long as we needed it to. Therefore, we decided to focus on a new idea; changing the structure. We created multiple prototypes to determine how structure impacted the performance of the product. The prototypes had various geometric figures and sizes to ensure a comprehensive evaluation. The tests proved that shape indeed influenced how heat was transmitted and how it limited the speed. In the end, we were able to select the most optimal structure for our product.
Insight & Approach
Results speak. We were able to develop a new product that surpassed market standards and patent it. In hindsight, we would have saved a lot of time if we had leveraged Launch Learning earlier instead of leaning so heavily on our original assumptions. We thought data was going to be our ally, but instead it limited ourselves to think narrowly.
In this scenario, the Launch Learning technique is appropriate and necessary. In other instances we could run multiple experiments in parallel to test ideas of different nature (e.g., Prototype A testing chemicals and Prototype B testing structure) instead of executing them sequentially. That way we can validate multiple theories simultaneously and then review the outcomes, gain insight and use this new information to create products that are much closer to the desired solution.
Applying Launch Learning strategies saves time. We focused on testing small changes to yield fast results and pivoted our ideas as we disproved concepts. By changing our mentality and approach, our team learned how to tackle similar issues in other projects. In fact, it continues to impact the way that I personally tackle problems today. Even though I work in a corporate environment, I believe the best outcomes have been achieved by launching products in a smaller scale and proving if they indeed satisfy our clients’ needs.
|
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20,538 |
Final Assignment Overview
The purpose of this assignment is to provide an opportunity to apply one of the design thinking tools presented in the course to a challenge of your choice. This assignment requires selecting one of the tools, writing a reflection, and completing three peer reviews.
Instructions The assignment itself contains detailed instructions and we provide an Assignment Rubric to guide the development of your reflection.
Your completed reflection should be written in English and be between five and ten paragraphs in length. When complete, you will upload your reflection (PDF file only) for peer review, which will determine your grade for this assignment. After uploading your reflection, you will be prompted to review three of your peers' submissions.
To pass this assignment, your peers must score your reflection an average of two or above, based on the rubric criteria. To successfully complete the course, you must complete your peer reviews and pass this assignment.
Challenge I am a member of a four persons team that created a new on-line tool named Round One Business. Is a corporate technology marketplace. It connects buyers (small to big companies that need technology) with sellers (small to big companies thar sell technologies, such as products or services) in the same virtual place providing them our online platform. We also provide assessments to small companies to publish their projects. Projects are basically their need to search for products or services or the best technological partner for their business. In sum, we democratize access to digital transformation.
Selection To investigate our problem, to ask “what is”, and get better information about the problem that we wanted to resolve, we used the design thinking tool secondary research. In this case we searched for relevant data by interviewing thirty (30) CEOs from different companies, big or small. They were our source of information, and with all their answers or market data they kindly provided us, we developed specific design criteria to solve the next design thinking question “what if”, and for our next step.
Application After this, we first made a quick assumption testing by surfacing and testing the key assumptions behind our idea and immediately after we started co.creating a prototype. During the creation of our software development we design and create our landing page, and we showed it to the same group of businessmen we interviewed before. Once we had the prototype we made our learning launch, we invited fifty (50; same and other) big and small businessmen to use this prototype and we interviewed them after using the tool.
Insights
We then grouped several comments and feedback from the “testers”, analysed and prioritize them, and made the different modifications that we thought we needed considering this analysis. Finally, we were ready for our big test. We uploaded our landing page, open our platform, we made it public in the web for everyone to register and start using our marketplace. This tested our assumption that the landing page was not so clear in information. People who saw the landing page before knew about what we were selling in our marketplace, the clients we were expecting and had all the information about how it worked. New businessmen wanting to search for seller companies to solve their corporate problems got to the landing page and did not understand the hole idea; and so they left quickly. But the ones who did register and used the platform were satisfied with the marketplace tool, the software to connect with other companies. So we made another session of co.creation to change our landing page, another learning launch, and actually new companies started to register after this new changes we made.
Approach Secondary research was a great tool to understand the problem. Our assumptions were correct but this tool gave as much more data to understand the big real problem and to work with clients and users. Furthermore, learning launch was another appropriate tool to use for this case.Our team needed to review the insight gained from our first launch and incorporate this insight into the uploaded and functioning tool. Design thinking made our purpose more of learning and improving, iterating with people, and co creating, rather than to solve a problem to earn money.
|
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20,539 |
ORGANISATION RESEARCH
The company I have selected is BFSI for this assignment.
COMPANY PROFILE
Benita and Catalino Yap Foundation PVT LTD
BFSI Private Limited was founded in the year 2012 and it is a Non-govt company,
which was incorporated on 14 February, 2012. BFSI PVT LTD is a private unlisted
company and is classified as 'company limited by shares'. Company's authorized capital is Rs
130.0 lakhs and has 91.47492% paid-up capital which is Rs 118.92 lakhs. BFSI Private
Limited last annual general meet (AGM) happened on 02 Sep, 2010. The company last updated
its financials on 11 Mar, 2009 as per Ministry of Corporate Affairs (MCA).
BFSI Private Limited is majorly into providing Business Services and with the aim of
delivering world class Business process Management software and it is a Business process
outsourcing company which provides services to various clients from past 9 years and currently
their major clients are Swiggy, Pearson, Landmark, Moneytap and Nestaway and the company’s
current board members & directors are Vinston Samuel, Abhay Vaidya and Jacob Kurian.
Section 1: Inter-relatedness of organizational functions
Grassroots is a bpo company and the main objective of the company is to delivery good
service to their client inroder to have customer satisfaction. If there is a shortage with the
employees providing service to the client is not possible and also it will affect the profits
and revenue and client relationship
Due to Lockdown BFSI has stopped its service, as a result there will be decrease in
client demand which lead to less revenue and also the government passed a rule that
employees are to be provided with their monthly salary. In this case paying salary for one
month is possible after it will be difficult for the company. As a result after the lockdown
it would likely make it harder to recruit employees if good salary pack is not offered.
Section 2: Internal Factors
Factor: Budget
If the budget allocated by the CFO for a financial year becomes lesser then there will be a
decrease in the wage offered where in recruitment and selection will be a challenge for the
organization.
Section 3: External factors
Factor: Competition
BFSI is in fierce rivalry with Cognizant over BPO services. The service
competes primarily with WIPRO BPO, and the domestic rival and also made an offer to
acquire its main domestic competitor, Wipro BPO for around US$700–800 million. It
was rejected by the company, which was seeking at least US$1 billion.
BFSI if they are not able to compete by providing services to their clients
chances are they will lose out of the market and it will affect the recruitment and
selection process where in talent human resources will join the competitor’s
organization. This will make attracting talents harder.
Section 4: Inputs, output and throughputs
Input = Performance records
Throughputs = Training
Output = Skilled employees
The outcome of this process will be skill development in employees.
The organization can review the performance records of the employee as a result the
training need is accessed wherein they are given training.
Section 5: Feedback
The success of the recruitment and selection method can be analyzed by six months job
performance ratings, job satisfaction review and hiring mangers assessment. Grassroots also
follows computer based feedback technology where client satisfaction level is measured which
will help to evaluate the performance of the particular team who operated in that specific
location. The way by which the employees deal with the customers and prompt delivering will
also determine the success of the recruitment.
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20,540 |
Learning Launch tool
Challenge:
We are a business which needs new business ideas. Previously using the mind mapping
tool the team has generated numerous ideas. Now the project needs a way to test those ideas
and act on a few strong ones. At this point it is unclear what idea testing tool should we use, we
want to test ideas scientifically in order for them to be valid.
Selection:
Because the challenge requires scientific method we need to act with experiments in order
to know which ideas work best in the real world. The goal of these experiments is to test
hypothesis (assumptions, guesses etc.). In order to do all of that I chose the Learning Launch
tool which tests key customer, execution and defensibility assumptions.
Application:
Learning Launch process: First we take an idea from the list of ideas generated in mind
mapping. We try to apply that idea to a specific person or group of people that has a specific
need hoping that the idea meets that need and that it is better than the competition in the market.
All of this process prioritizes the customer, execution and defensibility “must be trues”. Using
data is essential in order to determine whether key assumptions are true or not. In the data we
search both for confirming and disconfirming facts on our assumptions/ideas. In order to
achieve best results we need to use multi-functional teams (they have various experience) and
a sceptic in the team. If the assumptions are more likely to be true then we continue to a second
learning launch. If the assumptions are more likely to be false then we change the idea and
move on. That is how we test ideas.
Insight:
This approach to testing ideas really worked well for this project. Because the assumption
testing is based on scientific method it is reliable – we use data to confirm whether assumptions
are true or not. So we strongly believe in our ideas once they pass the Learning Launch tool
test. Another thing that helps in this project is consulting with multi-functional teams which has
various and different experience. This helped with conformation bias. Lastly because we know
which ideas are false we know when should we pivot – that saves us a lot of time and energy.
Approach:
Confirmation bias: Next time I should be aware of confirmation bias – looking for
information that confirms my assumption.
Group think: While testing the ideas in multi-functional teams we encountered an issue –
someone spoke up about the idea being good or bad and everyone else agreed. That is called
group think. In order to change this kind of behavior next time we need everyone to write their
judgement on the idea on paper and reveal it on the same time – this way we know that the
judgement is really coming from the individual and not a colleague.
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20,542 |
Reflection : Learning Launch
Challenge/Selection
I’m working with a local bank and get an assignment to find ways to extend new lending to SME while maintaining an acceptable level of risks. As we all know that lending is a traditional banking product with intense competition, banks are chasing after big clients with high quality credit, while giving less attention to SMEs which have higher risk profile. Through a few brainstorming and clients’ survey, we came out with a possible idea, called “lending as a service”. Now that the idea and concept were formulated, we chose the learning launch to test our thought.
Application
From our survey, we found that many high quality credit customers (Big Guys), who normally don’t really need to borrow but have many banks line up to offer money, would like to help their small vendors or suppliers (SMEs in need of cash) in the supply chain so that the vendors would be able to deliver their product/service as expected, while nothing impacted the Big Guy’s balance sheet. Unfortunately, banks are not really exciting to finance and fill that gap given the not so good credit standing of the small vendors. So our team twisted the lending concept a bit by rather than having bank making the decision to finance each vendor’s transaction, instead we offer to provide a service to the Big Guys such that the decision on financing the transaction was with the Big Guy (including lending price and tenor upto 180 days). Bank will do the lending accordingly with an unconditional promise from the Big Guys to pay each financing transaction when due on behalf of the vendor thru the bank as a repayment. So all wins; small vendors get credit to run their business, Big Guys could have peace of mind that vendors will render their product/service accordingly in time, and last by not least Bank gets to lend at an acceptable risk.
A tough part is to get the whole idea into action. By learning launch, we firstly sold the concept to a few Big Guys to test the market. The idea got highly accepted. Then we selected 2 Big Guys to really test the whole operation, including all legal and compliance aspects. Internally, it took us a few months before we could settle a few operational problems since our lending system is not that flexible. Some manual works to accommodate the process are necessary. A few ping-pong affects with our risk people as well as legal and compliance team which took forever before we could come into the least agreement with all parties. With our customer, we also came across a few issues on matching the selected transaction from the Big Guys to be financed and proof of invoice from the vendors, and the cumbersome of some process and system changes at the customer end as well. However, at the end of the day, the 2 Big Guys were pretty satisfied with the outcomes. Therefore, we should be able to scale up our offering, after some improvements in the near future.
Insight
We start our project by finding what really our customer’s empathy is, in order to find the closest solution to the requirement. It turns out that we probably hit it since the idea is easily sold with the test group. However, it would make things a lot easier if all stakeholders, with appropriate mindsets, are involved early in the idea development stage. And by learning launch with only 2 customers, the problems could be resolved in a timely manner and within our available capacity. Learning launch is really helping since you’d never know what might come during the new concept offering especially on the financial product since all the time wasted is counted.
Approach
Actually we used many design thinking tools in this exercise to generate ideas, possible solutions, and finally put it in action. However, in the financial world which every second counts, it is important to be very careful in launching product. Therefore, learning launch is a powerful tool to really answer the quick financial solution with a minimal loss, if any. It truly helps to identify any weak spots in the whole processes so that we could cover it before the full rollout. For the next project, I will definitely use learning launch as it answer both speed and limited loss. However, will try to better communicate and create collaboration among all stakeholders early during idea generation to make sure that other people are understand and align their ideas to become “one team”.
|
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20,547 |
The Visualization Tool as Meta Language
Challenge
In my company, we are developing technical products. As an engineer, I sometimes have the feeling of speaking another language than my business colleagues. For the technical design of a product, the technical and economic aspects of the product must be taken into account. This presents the challenge of developing a concept in an interdisciplinary team by speaking the same language. Words within the different domains can have different meanings, are too domain specific or describe techniques, that are not known to the others. Therefore, I decided to use a design thinking tool to meet the challenge.
Selection
The visualization tool seemed to be the right tool. Instead of the spoken business or technical language we used a meta level language, the language of visualization. Unique Maya already introduced different ways how to visualize what one is thinking, including drawings, photos, videos and PowerPoint slides. Especially the PowerPoint slides were, what I was already used to. But for the workshop I created, my decision was that every non-digital visualization should be allowed, so that we are able to pin them to the wall and relocate them as needed. With this tool each party is forced to simplify their expressions in a form of a visualization that they feel comfortable.
Application
The first workshop took way longer than we planned. The business economists draw customers, how the customers interact with our product, what the product outputs and at which point in the process of interaction the customer needs to pay for our service. While we (engineers) draw how the actions flow through our architecture, where data flows into which direction and so on. It was fun to stand in front of a large picture of our product and to directly interact with the specifications being made by the business economists. Afterwards I transferred our drawings into a PowerPoint slide, which served as our first specification of interfaces and architecture.
In further workshops the economists began to bring pictures form talks with customers into our workshops. Some of the pictures could directly being pinned to our product wall. This and that we got used to the process of drawing those pictures made our workshops faster and therefore more efficient. But never the less, over the development phase of the product some readjustments of the product design were still needed.
Insights
This tool helped me to think about, what really matters. For example, on programming framework can be used for many different functions, but if I need to draw a picture of that framework, only the most important function matters. Furthermore, interacting with my business colleagues by using visualizations helped to understand, what they are trying to solve and sometimes what our misunderstandings where. The result, a large picture of the product, even helped us developing the product. Having a visualization instead of a written specification makes the task more comprehensible.
Approach
The visualization tool is now accepted and the most used tool when we specify our functions with the economists. It is now also being used by the economists to clear the specifications with our customers, which has the positive effect that we can use those visualizations directly in our later process.
The problem with the simplification of using a visualization for our specifications is, that they can more easily being interpreted in a manner, which can fast be fulfilled but might leak in quality. For this, I think about additionally using the story telling tool, to define stories, which need to be fulfilled by the product. That can be stories, how a customer uses the product or stories of customer experiences which should not take place.
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20,550 |
Assignment Reflection - Learning Launch
Challenge
I am a member of a team of highly experienced and result-driven technically inclined individual. I work across different enterprise platforms and solutions that cut across the regions. My/our challenge is related to a new deployed application which has just been agreed and released by the executive top management in conjunction with IT Service Managers, Change Advisory and Release Board. The problem/challenge of supporting the application (SAP) in line with customer workflow, meeting the different enterprise projects.
The project scope includes the online time reporting by different projects/units. This report is often done to ascertain/know if the customer/user is actually and actively involved in an ongoing project justifying the need for such engagement and know-how on the job per time as it’s relates to other users across the business units. We will focus on trying to uncover what my/our team members, as well as key stakeholders within the organization and IT department, consider to be ineffective or problematic with regard to the workflow.
Selection
My/our team has already gone through several design thinking activities/tools, so we are adopting the learning launch tool. Broadly speaking, the leaning launch is an experiment meant to quickly ascertain an idea and prototype.
Application
For our first learning launch, we critically looked on the structure/execution of tasks as it relates to time reporting via SAP platform. In particular, we wanted to see how we could support the stakeholders, users across different enterprise platforms seamlessly without impacting on their delivery in terms of timeframe and meeting up with agreed SLAs, budget driven cost drivers etc. I/we were able to support by letting the users know what SAP does and its different functions outside the one function known of time-reporting. A comprehensive on-hand exposure and practical training was conducted to the support team/members by the SAP team on how users could adequately be catered for and necessary support given across different business units. Knowledge gained/gathered was channeled through resolving SAP related issues but most importantly time-reporting for the users.
For our second learning, we focused on gaining clarity about our tasks and priorities. This tested our assumption that our prioritization of on-hand approach training and exposure by the SAP team was the main challenge of issues been experienced by the users. Our team completed an anonymous survey. Additionally, some key stakeholders among the users also completed an anonymous survey. The surveys included questions about our new, proposed process, understanding the process and the prioritization of tasks as aligned by knowledge gathered, and feelings about the change, and were conducted within a one-week timeframe and feedback was fantastic and excellent going forward on support.
Insight
By applying the learning launch tool, our team identified our assumptions and designed launches to test these assumptions. Additionally, we thought through anticipated results, expecting to find that a more proactive support and prompt timeframe would improve our workflow on time-reporting, and that both our team and the key stakeholders would be fairly open to the new and adequate support and process driven to customer satisfaction. Our actual results were slightly different from what we anticipated. The key stakeholders among the users expressed some concerns. Going forward, the team will review this insight and incorporate into future launch designs to a more robust focused solution support.
Approach
Given that our team has already gone through several design thinking activities and are at the stage in the timeline. The learning launch is the appropriate tool. As previously mentioned, our team needs to review the insight gained from the first two launches and incorporate this insight into future launch designs should reflect insight gained, progress made, and in proximity to compelling solution ready for full rollout.
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20,551 |
Module-1:
1. objects and scope of traffic engineering, significance road user, vehicular
characteristics traffic characteristics in traffic engineering?
2. List of Environmental, Mental, psychological, temporary physical permanent physical
characteristics of a road user
3. Define traffic engineering, 3E’s of traffic engineering, SSD, breaking test significance
of design speed in geometric design
4. braking characteristics of automobiles, maximum dimensions (length, height, width)
and weight of vehicles allowed in India, as specified by IRC
5. off-tracking, factors affecting off-tracking, problem on off-tracking
6. All types of problems on calculation of average skid resistance, brake efficiency of the
test vehicle
Module-2
1. Definitions of speed, volume, density, capacity, PCU, level of service
2. List of Macroscopic & Microscopic traffic stream parameters
3. Problems on Q=KV, Q=3600/t, K=1000/s, Capacity= 1000V/s
4. different types of traffic manoeuvers, factors affecting PCU values , concept of level of
service, fundamental diagrams of traffic flow with boundary conditions, Dynamic PCU
estimation problems, Time mean speed and space mean speed calculation problems
5. Greenshield linear relationship derivation for Maximum flow, Problems
6. For a given speed-density relationship, V= 60(1 – 0.005K); Calculate: free-flow speed,
jam density, capacity (Maximum flow), What will be the speeds for which a flow of
1800 vph will be witnessed?
Module-3
1. different methods of carrying out traffic volume studies, objects and applications of
spot speed studies, speed and delay studies (Moving observer method), origin and destination study. How to conduct, what are the uses of above studies?
2. various types of on-street parking with neat sketches, sampling in traffic studies 3. Road side interview method, Licence plate method, Home interview, Return post card
method, Tag on Car O&D survey method
4. Moving observer method problem for given data, cumulative frequency distribution
curve problem for a given speed data
5. Define 85th percentile speed, 98th percentile speed, desire lines, parking accumulation,
parking load, types of parking surveys, ill effects of lack of parking
|
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20,552 |
Challenge
I am a student who is doing Masters in Psychology with Human Resource
specialization. I would like to discuss that was carried as a part of my assignment where mind
mapping was used as a tool for analyzing culture. The company was a media house based in
Gurgaon, India. The company caters to services like social media marketing, media planning
and buying, public relations, web design and development, content marketing, analytics etc.
The organization is customer focused and values them with atmost care and value. The
organization belies in family oriented culture and the members here are encouraged to be
innovating. The challenge proposed was to find the gap in culture that is in the vision,
mission or core values and is practiced. It was important to look into all their practices and
compare it with their proposed values.
Selection
It was identified that there exists a gap between what the organisations expected and
what actually the organization was practicing. Though the organization had healthy practices
it did not align with their vision, mission completely. We as a team we made a mind
mapping/ cognitive mapping tool which was designed to fix the gap. At the same time, there
were attrition problems that were identified. Late analyzing the culture, a strategic training
module was developed for mid level management.
Application
To have a reality check, we had a member who had interned in the organization, so it
was easier for us to get first hand information regarding policies, values, artifacts, structure,
communication etc. Further we also looked up information on types of culture that exists. We
realized that the organization fits in to clan and adhocracy culture. Later we listed the factors
and concepts that is seen in these two topics. After analyzing the leadership in the
organization it was noticed that there needed a change in the way it functioned. We analysed
what type of leadership would be suit the culture. We desined the training module to train the
mid level managers, that could reduce attrition. Considering the clan and adhocracy culture,
we realized that fostering people oriented leadership made more sense.
Insight
It was observed that, though the organization expected clan culture in records but the
practice was different. Through a deeper psychological analysis of the culture of the
organisation, it was found that there existed gaps between the proposed values of clan culture
and the actual implementation of those values. For example, they say that they value
commitment among employees, and yet are unable to instil a sense of belonging among
employees. On the other hand, there was an excessive focus on task orientation There are
various models of leadership styles that have been propounded by scholars over time.
However, all the leadership styles fall into the broad category of either, people-oriented or
task-oriented.
Approach
Mind mapping is can be useful tool for analysis but sometimes may not be the right
tool. We might have to try out different ones, that can best suit the problem. Organisation
these days are dominated with millennials and GenZ and expect flexibility in process and
communication. May be story telling can be a tool where it gives space for members to be
participative and involved.
|
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20,553 |
Reflextion – StoryTelling
Challenge & Selection:
This idea of putting the human beings and their experience front and center, is simply fascinating.
Knowing how to listen to people experience to avoid or solve a problem and interpret to start creating a cause is the beauty of the human connection.
Without a story, many ideas fade along the way, products don’t succeed, brands fail, and people are forgotten. Stories and storytelling are what we create and do every day. From telling your partner how was your day, to telling your manager how to move forward with a project, everything we say needs to have a story behind, so it can be understood and remembered.
Through stories we move people, we convince them to support our ideas, we encourage them to spread our message.
Working with IT teams is easy to see the benefits of a good story thru the input and the status, and how it facilitates the communication and alignment between teams.
Application:
Stories are powerful and there are many storytelling techniques that can be used to shape and brighten up your talk and really engage the audience.
I can mainly base my experience around the IT area, where many storytelling is a Use Case to present a successful implementation to different customers, creating a connection and building a relationship.
Addressing similar needs thru different industries is like taking the audience on a journey, showing the challenges and the benefits in use cases influence the customer to be more comfortable to share information about their current situation.
Your talk can be brought alive if you find the story at the heart of what the message you want to tell.
Insight & Approach:
Basically, bringing life in different implementations thru stories arouses interest and facilitate negotiations. The more engaged your audience is , the more the more comfortable they will be to proceed with next steps.
|
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20,555 |
Visualization: Adding Colours to Thoughts
Challenge:
I am working in an NBFC which has its base in a Matured market, where competition is growing, and new players are mushrooming rapidly. Hence to retain & increase market share, Customer retention and New customer Acquisition are key parameters. This demands constant connects between work force and existing / potential customers. As I am part of Business development team, I must form strategies which can be easily understood by front line staff in simple manner for effective execution, and at the same time accepted by all levels of Hierarchy to support the drive. There is constant need to strategize Marketing Initiatives for the internal customers (employees) intended to go out in market visits frequently conducting various customer engagement programs. Our Front- line sales team is good combination which range from newly recruited interns to seasoned employees who have worked well over decades in the organization. The job of Middle level Managers is to be sync with Line Managers & their Teams and help them (front line staff) understand the Big Picture and what we can do to be relevant in changing Market.
Selection:
I have used visualization in most part of my career in one way or the other to convey my idea or thought in presentable manner to team I am working with. Simple drawing a sketch on white board or collage made by pictures in power point (example Shared below), using tools available which can prove to be lot more relatable and draw attention. One must know your audience and the message that you want to convey through visualization. Visualization also support the Idea to be seen in the way which it is thought to be seen.
Application:
We strategize and plan for next quarter by the end of each quarter basis to the performance and design strategy which would provide the front line teams Action points for execution. As part of strategy building, we had decided to do an extensive Market Combing Activity and Survey across all Branch units in the zone to get new insights and data base for customer prospecting in last Quarter of FY. The basic idea was not a new one and so, we have given additional value in Design of Activity to be presented in entirely different light. This needed to be introduced to front line teams for effective results. We brainstormed within our team and listed out objectives, Methods, Type of data sourcing, Frequency & Names for this campaign/ Activity. The finetuned points which was agreed by team was selected and then I started working on the designing the Project based on inputs from core team. We needed a Poster which displays all planned objectives as well as be motivating to the individuals as well as teams. This Project was coined as – “Reach out – To stand out” and came out with below given poster for launching it across all business units. This Initiative was quite successful and was well driven across by all Line Managers and Teams which also resulted to provided incremental business volumes and new customer increment.
Example:
Insight:
The above-mentioned design was done When I didn’t have clear understanding of visualization and its applications myself but used it as an tool to convey my thoughts and ideas. Now when I have gone through Design thinking Process and understand how Visualization tool can be effectively used in every step for example- Journey mapping, brainstorming and Learning launches.
One can use visualization to bridge the Gap in minds of those listening or participating in Design Process and bring them closer to the essence which was envisioned by creator of Idea. A Good Visual can get people to open up and discuss their thought more freely than some Quotes on the Board. While interacting with our Front line Managers on taking their feedback on above activity, we got to learn they were able to relate to objectives and iterated on process as well just by looking at the poster created.
Approach:
As I have listened to many experts during the course about one can practise visualization and get better with it. That’s what I will look to do in my personal as well as professional life. We can draw a picture of almost any thread that germinates in our mind and it can developed into full fledged Design by doing thoughtful discussion on it and following pattern as prescribed in Design Thinking process.
|
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20,558 |
Reflection – Learning Launch
Challenge and Selection
Two months ago, I decided to become an entrepreneur. Some partners and I started a project which became a technology start-up. We studied Mechatronics Engineering and love advanced technology, therefore, we decided to provide artificial intelligence solutions as the main services/products in the company.
This sounded great, however, the real world requires a problem to be solved and people who are willing to buy whatever we sell. Then, we decided to do some research and found how other countries used tools based on this technology in order to solve a large amount of problems, from medical diagnosis to advanced targeted advertising.
What we are aiming is to have a service oriented to applied data science and another one for devices and machines that can help many kinds of industries to perform really specialized tasks. Nevertheless, despite of the boom that data science and artificial intelligence has in developed nations, in my, people don’t seem to like applying that kind of technology, maybe because they are not aware of it and think they do not need it in their business.
In order to identify if our ideas would succeed and if people have the needs that we are assuming, we decided to do a small learning launch, not providing the real service but trying to sell the idea and our services to some companies. This tool would help us in order to test our hypothesis and fail fast if needed.
Application and Insight
We made an appointment with a medium size manufacturing company that sells rubber products, asking for their time and help in order to know more about their problems and needs. We went to the factory and received a complete tour, including a detailed explanation of their processes and main problems. After the tour, we presented our ideas to some executives, including the chief officer. Later, they told us some feedback that allowed us to find all the insights that we needed.
What we found from the point of view of the company’s needs was that there are many problems related to handmade tasks which required a lot of precision and are the bottleneck of some of the processes. This kind of trouble can be attacked using devices with artificial intelligence embedded. By the other hand, they are not digitalized at all and there is plenty of data that can be collected and used for data analysis, so that they are able to have a better control and predict many useful variables in order to increase productivity.
What we noticed with the executives was some rejection when we talked about technology, they were interested in increasing the efficiency and knew that data is really important, but they think that artificial intelligence and data science can’t solve their problems and it sounds more like science fiction.
All this knowledge made us confirm that there is some rejection to A.I. Sadly, we realized that this repulsion can be bigger than we thought, even though administrative people are aware of what is important in order to increase productivity. However, we discovered that there are many areas of opportunity where our solutions can be applied.
Approach
This learning launch helped me to understand more about the market and its needs, it also saved time and provided me the insights needed to adapt my ideas. Next time I will use a Journey mapping to understand more about the specific problems that we saw last time.
|
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20,559 |
Challenge:
About 23 million passenger travel in trains in India. And each person is unique and different. The challenge is to understand what different users, travelling in Trains think off when they hear the word “Train”, get a generic understanding and find common patterns from them.
Selection:
I have selected module 3: “Mind Mapping” for this challenge because with the help of this tool it is easy to find patterns in large data. Once we find the patterns it becomes really easy to find the problems. Once we have the right problem, it becomes easy to find right solutions.
-Here is a video that refers to this tool: Week 3 - Mind Mapping tool
I could not go the conventional way of making a mind map as shown I course because I am currently unable to gather people together. Instead I used a software called Miro to make the mind map while speaking to different people.
Application:
I started off by taking to different people my family and friends. They are of different age groups. I used Miro app to draw the maps and asked them what are the things that come to their mind when they hear the word “Train”. Based on that I drew the below mind maps.
Outcome:
All the users had different views, but one of the common patterns was they were Hygiene and Unclean toilets. The Mind map tool really helped in finding out the problem of un hygiene.
And positive patterns were. Good sleep and memories.
|
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20,561 |
MIND MAPPING
Challenge and selection:
The first tool I used was the tool of Mind mapping, to achieve a shared understanding of a problem space among a diverse group of stakeholders before attempting to identify and define possible solutions to the problem. Mind mapping is a creative and logical means of note-taking that "maps out" your ideas in free form. They are non-linear representations of how you connect ideas and concepts. They are useful for creative thinking and brainstorming. All mind maps have some things in common. They have a natural organizational structure that radiates from the center and use lines, symbols, words, color and images according to simple, brain-friendly concepts. Mind mapping converts a long list of information into a colorful, memorable and highly organized diagram that works in line with your brain's natural way of doing things. The illustrate associations between ideas or topics that radiate from a central theme, topic, or concept. Mind mapping assignments can increase student’s achievement and knowledge retention because students are constructing knowledge. Mind maps help students learn information by forcing them to organize information and allow them creativity by the addition of color and images. These types of maps have been shown to lower extrinsic cognitive load because students are creating a two-dimensional space to tie ideas and concepts together. They allow students to create visual images to make information more meaningful and allow for deep learning to occur.
Application:
Insight and approach:
Most students learned from conducting this exercise with several groups is that while the graphic – especially the revised graphic that incorporates their feedback – is important for reinforcing their understanding of the problem they are working to solve, the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space.
Instead of thoughtlessly transcribing what your teacher says, mind maps compel you to actively think about what you hear and only write down the most essential pieces of information. The mind maps give the diverse group of stakeholders a focal point for discussion that allows them to share their perspectives and develop insights into potential root causes of their problems. While they could create the graphic from a blank slate in a collaborative manner, starting with a straw man jump starts the conversation for them.
Mind maps, however, are a much more effective tool when it comes to note-taking. Instead of writing whole sentences, you stick to keywords and meaningful images. This way, you save time both during the lesson and afterward when you go back to revise the material. They can also identify variables in the problem space – that is, it helps them to identify what they don’t know, in what areas they need to obtain information or data to provide the values for the variables
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20,562 |
MIND MAPPING
Challenge & Selection
Generally, when a person reads continuously, there are often problems related to
learning through reading. I am a student, and even though I am daily maintaining a regular
reading. I have a hard time studying long texts, especially if I have to memorize them.
Therefore, through the mind mapping tool I can facilitate the study. Because it helps me
design critical thinking through graphics and defined ideas.
A mind map is a tool that is represented by keywords, ideas, concepts, symbols, signs,
abbreviations, images, drawings or colors that relate the different elements based on a
main idea. In other words, they are graphic ramifications that help us to power our brains
in various aspects of our lives. This is a benefit for ap of topics with the aim of clarifying,
organizing and capturing ideas that you have in your mind.
Application & Insight
Many times, I have the problem that the concepts and topics of the study are very
confusing or long. Sometimes it takes me a long time to retain concepts that are a lot of
theory. In addition, I do not have good retention of information, so when trying to
remember the concepts, I get confused or mix with other topics that have no relation.
However, when I started using this tool to study, it changed dramatically. Now I can select
and classify my ideas in a more orderly and concise way. Besides that, I have my specific
study material to read it again in the future.
During the development of this tool, you have to keep in mind four essential
foundations, which are: Identify the main idea or motive; Organize the topics that will be
located in the ramifications before being captured on paper; Support the ramifications with
images or key words on ideas and points of little importance, and finally the branches
must have a structure similar to neurons.
A mind map helped me understand that it serves to manage a large flow of information
with which we deal daily, and allows us to see globally the important ideas. When putting
this flow on paper, we enhance the mental capacity that we all have for logical
concentration. This tool has several applications such as taking notes to study, for
presentations, to raise ideas for a new project and also raise problems and possible
solutions for each of them.
Approach
The general organization of the presentation could be improved by being clear that the
mind does not have to memorize several unnecessary words. But a single word that helps
interpret the idea of that branch. and it can be: verbs, adjectives or some short phrase. This
word has to trigger several ideas on the main or secondary topic, determined by the branch
that is going to be seen. But the most important thing has to be concrete ideas. So, choosing
this study tool is very effective. In addition to helping us increase our personal
performance because it is simple and practical.
Additional
While reviewing this submission, I was inspired by my class on "Materials
Engineering". This subject is based on knowing each concept, procedure and treatments
with respect to the great variety of materials that exist on the planet. And to think that
everything I have just told you must be able to achieve it in your mind, it is the success
that you must set yourself for success.
|
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20,567 |
This slide handout was created by the University of Virginia Darden School of Business and is provided to support your learning while taking this course. Please do not share or distribute it. 1
Design Thinking for Innovation
Session 1 What is Design Thinking?
with Professor Denisse Szatkowski
human-centered
possibility-driven iterative
options-focused
A Problem-Solving Approach | What is Design Thinking?
This slide handout was created by the University of Virginia Darden School of Business and is provided to support your learning while taking this course. Please do not share or distribute it. 2
Design thinking is appropriate if …
Linear analytic methods may be better if …
Questions to Ask
Is the problem human-centered?
How clearly do you understand the problem itself?
What’s the level of uncertainty?
What data is already available to you?
Deep understanding of the actual people (users) involved
There are few human beings involved in the problem or the solution
We need to explore and get agreement
We understand the problem clearly and are sure we’re solving the right one
There are many unknowns (large and small), and past data is unlikely to help us
The past is a good predictor of the future
There is very little relevant existing data to analyze
There are several clear sources of analogous data
This slide handout was created by the University of Virginia Darden School of Business and is provided to support your learning while taking this course. Please do not share or distribute it. 3
[Design Tool] Visualization
Make it tangible and concrete. Draw a picture, tell a story, take a photo, make a map . . .
|
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20,569 |
Reflection – Mind Mapping Challenge and Selection A client was going through a transformation needed to redesign the structure of an IT department to adjust to new challenges and upper management directives. The manager of that department wanted to involve his 25 employees in the redesign of the structure in order to bring everyone’s input to the table, but also to achieve an aligned end-result that everybody would buy into. Besides finding an overall structure which would outline responsibilities, communication mechanisms and tasks, some specific challenges needed to be addressed, such as preparing for one colleagues’ retirement, the relationship to surrounding departments, and how to balance the maintenance of legacy IT with the development of new software. We also wanted to look at both organizational issues as interpersonal relationships and team dynamics within the department. I was asked to prepare a two-day workshop, at the end of which there would be an action plan to implement the new structure. The first day was spent on collecting and visualizing data (i.e. the “What Is” phase of Design Thinking). We presented upper management directives, milestones that the department would have to face in the next 6 months, changes in team compositions, collected input from the employees regarding their current situation, and gained insight from different exercises we did on team dynamics. We decided that in order to consolidate all this data and use if to redesign the structure, we would do a mind mapping exercise on the next day. Application On the morning of day two, I prepared the workshop room by hanging up all the data that we had collected the previous day up on the wall so everything would be visible to the participants. I then handed out post-it notes to every participant and invited them to walk around the room, highlighting and adding comments to every piece of information that stood out to them. After 30 minutes of this individual reflection, we moved on to an “World Café” approach: I split the participants into four groups and each gave them an outline of the current structure of the department, asking them to discuss based on the data they had seen three questions: 1) What do you think already works in the structure? 2) What would you change? 3) What are we missing? Each group focused on a specific part of the structure. After 20 minutes, we would rotate the groups so that each group discussed every part of the structure, building on the work of the previous group. In the last round, the last group would summarize and present the discussion that they had to the plenum, consolidating their discussion to the 3-4 key challenges and questions that they saw for that part of the structure. After a short break, we clustered those challenges. Then, participants self-selected into working groups that would develop solutions for each specific challenge. The mission was not to come up with the best solution, but as many solutions as they could. They would note down these solutions on post-its. After the group work phase, we came back into the plenum and clustered solutions, prioritized and rated them and distributed responsibilities for following them up after the workshop, which then was noted down as an action plan.
Insight and Approach Having taken this course on Design Thinking, I would approach the workshop in a more insight- and less solution-focused way, i.e. more clearly separating the “What Is” from the “What if” phase of Design Thinking. While the first two steps (collection of the data and setting up the “gallery” for participants to view the data) where in line with the mind mapping approach, instead of formulating clear insights and design criteria, we looked at the existing structure and very quickly moved into coming up with solutions. This narrowed the room for innovative solutions too much and didn’t offer space for the most creative ideas. Therefore, I would now alter the process with the new insights that I have gained from this course:
1) Instead of focusing on the existing structure in the “World Café” approach, I would
ask participants, in 4-5 groups, to come to a blank page and share and cluster the notes they have taken of the data, truly drilling down to the key insights they have gained and developing a real mind map. Having collected those key insights and visualized the connections in the shape of a mind map, I would then in the big group formulate concrete design criteria that the new structure would have to meet.
2) Instead of only inviting the employees and their manager to redesign their own
department, I would invest in diversifying the team, e.g. also inviting upper level management, employees from neighboring departments and experts from outside the company to participate in the workshop. This way alignment with upper management would already be guaranteed and the results would not be limited by the narrow frame in which the employees are moving, but allow for more innovation by including an outside perspective.
3) Only after abstract design criteria were formulated, I would move into the
brainstorming of concrete ideas and solutions. I would then invite participants to cluster those ideas and set up a new workshop for developing those ideas into executable prototypes instead of leaving them with a diffuse and extensive action plan that demanded a lot of additional time investment from the employees.
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20,571 |
Challenge
An unmaintainable system in a customer that is been used to cover the needs of a highly complex business domain. The system had a long life of more than 25 years with bad solutions and desgins that makes really difficult any evolution. The actual business changes pace in this digital world motivate to make a new software.
The documentation about the system was highly poor and obsolete, not corresponding with the actual system really does. The process then required begin from scratch, trying to understand what the problem the system solve. The first approaches between the software developers and business experts to understand the business domain to solve show many ambiguities, contradictions between business experts and even many business rules not clear. The sessions to understand the business problem quickly ended talking about the screens of the new system (the solution) and the people were not focus previously on understand the problem to solve (the business domain). The first weeks show business experts discussing between them with not clear idea of the business domain and business rules, and developers not understanding what is the problem to solve. A different approach was required.
Tool
A different approach to a common understanding of the problem to solve was selected. We choose to follow Domain Driven Design, that is an approach with techniques that focus first on the problem to solve (get a deep understanding of the business domain) previous to design a solution. The common understanding between business experts and software engineers about the business domain is achieved using graphical representation of the business domains based on UML diagrams (represent information of the business domain and the business rules to consider on a visual manner). (Visualization Tool).
Application
Other key ingredient of the process was how we applied this tool. We incorporate to the team experts software architects with experience in this kind approach and we begin to make daily meetings in which this experts make the right questions to the business experts and with the answers they begin to express the business domains in a graphical way. This graphical representation also were explained to the business experts so they discover a different way to see their business, the information they manage in their business, the business rules and how all was related.
Insight
The graphical representation of the business domain for the business experts discover other way to see the knowledge they have and suddenly they solve a lot of ambiguities, they get a deep insight on the knowledge they have. Suddenly all the business experts can see in a unique place the knowledge of all of them put together, ordered. This deep insight even later entailed innovations on the solutions that together (business experts, and developers) put in place.
For the developers, follow a graphical representation of the business domain base on objects models get a better understanding of the problem to solve and a very good starting point on the problem to solve.
This also generate cohesion between the teams because both (business experts and developers) could get important benefits of the daily interaction and the results of them.
Approach:
Some people were allways resistant to new ways of work, or do the job. In the future I will allways begin with the right people (people flexible to accept changes) and with the first positive results extent to the rest. In my experience to have people resistant to change generate many problems till the first results appear.
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20,572 |
Learning Launch
Challenge and Selection
The structure of the ageing population shows the number of people with cognitive decline is increasing: therefore, innovative ideas in the prevention and delaying of this decline need to be considered. The two treatments currently available are pharmacologic and non-pharmacologic interventions. Our challenge is to offer an alternative in in non-pharmacologic interventions using ‘Neurobic’ brain exercising with seniors to maintain cognitive skills.
‘Neurobic’ exercise is a unique brain exercise program, presenting the combinations of physical senses, including vision, hearing, taste, smell, touch as well as an emotional sense, with changing the daily routine regularly. Brain fitness provides a positive strategy for active aging, suggesting cognitive abilities can be maintained or improved by brain exercising. The challenge here is to see whether we can turn everyday life into a brain gym by involving one or more of the senses in a novel context: through engaging attention & breaking routine in unexpected nontrivial ways.
This challenge takes us into the unknown, to test a hypothesis and get to the truth, so with this in mind I have chosen the learning launch tool, as it gives cost and time effective learning power, providing valuable information at an early stage, quickly determining the validity of the key underlying assumption.
Aged Care offers continual problems and challenges, and this process supports new possibilities that can be acted upon compliant with the financial and time constraints.
Application
The process involved executing a small experiment where ‘Neurobics’ would be justifiable by argument and prove our hypothesis to be in fact true or false. The participants were purposely selected, consisting of 5 elderly consumers, 3 with no cognitive impairment and 2 with cognitive impairment. The purpose and details of the study were explained, and consent and cooperation requested. A pre and post testing regime was implemented, and during the 2 weeks phase the participants worked through a workbook using various senses, and a break in normal routine in a humorous way. Participants were offered a choice of seven varying exercises each week and chose the ones they would put in place, (activities developed with consumer safety in mind).
Following the success of our first experiment, we followed up with another learning launch experiment, this time only using consumers with little or no cognitive decline. This was based on the findings of our first experiment whereby loss of cognitive skills impacted on consumers ability to effectively follow the program. The program is now being delivered to staff to use as part of their service delivery.
Learning Launch
Insight
Using the learning launch determined our hypothesis could be possibly true, enabling our challenge to become a worthwhile strategy in general service delivery. It also provided evidence that possibly this was not the right approach with people who have lowered cognitive skills.
The learning launch was effective, easy to implement and time and cost effective, reflecting a hypothesis that cognitive abilities can be maintained or even improved by exercising the brain. The outcomes also echoed it to be a safe and individualised, sustainable and fun project.
Approach
The Learning Launch quickly determined the validity of key underlying assumption using a low-risk and affordable way of testing. This is an appropriate tool in the Aged Care community sector. The key for us is to undertake lots of small experiments, review each experiment, alleviate confirmation bias, and look at what we now know rather than what we thought we knew. This tool will become a normal strategy when looking for improvements within our organisation, thus improving consumer outcomes in what is now becoming a competitive market.
|
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20,573 |
Challenge
I am working on creating a digital marketing strategy for a b2b business. Having created a strategy, I set up all the channels, but I saw that the company's unique selling proposition worked only partially and we did not receive the fully expected targeted audience. We didn’t know if this was a problem with a unique selling offer or a problem in the communication, process or in the staff and channels. I needed to find an answer to the question why it works great for a half and almost doesn’t work for the other.
Selection
The tool I used was the tool of Mind Mapping, to reach an understanding where and why the company does not carry out sufficiently personalised marketing and why we were not able to close the sales lead. This method was used by me for the first time but it gave me many answers to many questions. I used the technique of analysing each level of impact on the buyer through the most detailed graphical sales funnel. I needed to identify how it was possible to push the customer to make a purchase at different levels. Starting from a cold call and ending with a stable purchasing on the website.
Application
I started the process by creating few graphical sales funnels for each segment of my targeted audience. Segmentation helped me to see who were our real customers and what were their real problems and needs. By making direct interviews and interview their entourage, sharing the working space with them, looking where this people like to spend free time and who can influence their opinion and many other ways. So in the end we could form few portraits and their main needs and problems. By doing full control on the part of competitors of the same sector I understood, between what they were choosing to solve this specific problem and which metrics were the priority for them. And than step by step I was asking questions on each of the levels of the funnel like: What if we do something different, and how our customer would behave according this. What we can improve on each level and what we have to change or cut probably completely from our strategy
Insights
After deep analyse we found out that to turn potential customers into real leads, we need to write sales scripts, change the keywords on the landing page, add few more steps for persuading, and one of them should be a
video presentation to help a person to visualise the benefits of buying from us, and to add whatsapp marketing that the probability to be seen their is way higher in this way. These changes have had a significant impact on our sales.
Approach
In conclusion, I would like to say that this tool clearly shows us how many small but important details we miss while planning our strategy. It turned out to be very useful for me, and I think that in future I will use this method to improve the quality of service at every stage. I think it is very important to apply it periodically in order to better understand and analyse the client's behaviour and accordingly adapt your strategy to it, not only to solve problems but to find a better solutions.
|
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20,574 |
C1 - Internal use
Visualisation
Challenge & Selection
When I was finishing my master degree and working with a beauty company as an Intern, one of the challenges I came across was to organize a workshop within the company to create new ideas around scientific communication for beauty products. I had to create tools for this workshop for the stakeholders to understand the problem and the key aspects which we needed to work on to build better scientific communication. Based on facts and myths that most consumers have in mind I wanted to create with them new mean of communication for the consumers to understand better those myths (myths such as hair coloration is damaging my hair or hair conditioner is causing hair fall). In order to make sure that the stakeholders of the workshops quickly understand the overall picture of the challenge and the different myths we needed to cover and tackle, I used the visualization tool from design thinking. It is a tool really important for the process of design and in my case relevant for this challenge. Indeed, creating visuals as a starting point for the discussion will allow stakeholder to think in a nonverbal way, access part of brain and creativity that we might not be using verbally. Images created to explain myths, with colors and symbols were tools to feed their thoughts and create a more visual understanding of the problem.
Application
I started using the visualization tool by clubbing different myths together and creating visuals around it so that those myths were understandable from a consumer point of view and visually possible to be represented. To do so, I would start to research online, from internal consumer studies or from colleague’s inputs to identify what are the big myths that consumers have in mind regarding beauty products.
Once I had gathered all information, I started thinking how to represent this visually so that I could make more sense and be quickly understood by someone else. I created visuals for this workshop where on the headline I would give the header of the myths such as “hair coloration” or “caring for colored hair” to give a heads up of the topic to be discussed. Then I would create visual or add images founded online which represent that myths in the head of the customer (a drawing of a hair fiber with cuticles damaged by hair color, a picture of a women with very dry hair and hair fall due to conditioner). In between 2 images that I had selected I would write with one or 2 words what I came across in my research to show what is already available from other beauty companies and how they are dealing with it. At the bottom of the visual I would keep a big arrow coming from the images and words and would write key words describing need gaps/opportunities that I had identified from above and that we will need to work on during
C1 - Internal use
the workshop. The visuals were simple, with images, arrow, key words to automatically be able to understand the need gaps for each myth.
During the workshop, I created groups of 4/5 people on one table where I had kept the visuals printed on paper. I had made the groups with people coming from different backgrounds, people from the laboratories, from the consumer evaluation, from the marketing and consumer insights teams to enhance their thoughts and discussions. I would go through one visual with them and explain that we need to think on how we could fill the need gaps giving them no borders on the way to do it (through video channels, Instagram stories, communication through hair dressers in the salons…). I had given them blank paper as well for them to expand the visuals to create new idea for the needs gaps. After 20 minutes, each team proposed solutions on one or more myths and we gathered together in a second visual what could be the solutions for us to communicate better with our consumers regarding their fear and myths around beauty products.
Insight & Approach
What I have learned from organizing and leading this workshop is that visual representation can make things go very differently than just verbal communication. The teams used my visuals as a starting point for their discussion, it helped them understand the problem better and faster where a verbal communication might not have been so detailed and easy to understand. These were a real feed for their thoughts and enabled them to create and discuss using visualization as well. Indeed, I could see that at the end of the workshop, a lot of ideas were actually translated visually with symbols, drawing, arrows, etc. on their blank papers and it lead to amazing propositions for new ways of communicating with our customers. This experience really enlightened me on the power of a tool such as design thinking and visualization and the way we can use this tools to create stronger, better ideas.
During this workshop I also understood that the consumer insights were really important and should be the starting point for our thoughts. Hence, what could have been great for this workshop would have been to use the story telling tool where I would have invited some consumers at the beginning of the workshop where they could have talked about their doubts/fears regarding beauty products and we would have transform this in beautiful story telling. It would have been really impactful for the rest of the session and really helped to put the consumer in the center of everything and be complementary with the visuals I had created.
|
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20,575 |
Mind Mapping – Idea Generation Process
Challenge & Selection
The tool I used was the Idea Generation process along with the Mind Mapping Tool to understand how to grow our business. This process fit nicely into an ongoing evaluation of our products and services. We are a technology services (consulting) and software company focused on the banking markets (trading) and other market participants. We sell a specialized type of database used to support the most complex analytical requirements in the trading industry and sell consulting services to build and maintain the software associated with the database. The Database ships with a proprietary development language that was very powerful but difficult to learn and more difficult to staff. There is a small die-hard community (devotees & builders) that work with the technology daily. These technology enthusiasts can be fickle and difficult to work with; this is in contrast to the database query language SQL which is used by probably millions of people daily. Consequently, most major banks have built their own proprietary ecosystems around our database with the difficultly residing in maintaining a team with very niche, very expensive and specialized skills. The message more and more had become from our clients that they loved the results that our technology produced but they deeply disliked the making of the results, i.e. having to maintain an extremely specialized expensive team of resources, among other things. Our challenge was to keep these clients happy while trying to drive adoption more broadly in the trading community and into new business verticals. Application After meeting with many of our clients over a couple of months we gathered feedback and tried to put messages, themes and ideas into different buckets to observe the feedback. The first message we received loud and clear was the need for some kind of interoperability with Python. Although our proprietary language was dramatically more powerful, recent grads and a large globally community had essentially said Python was the de-facto analytical language. The reality was we could somehow try to convince a global community to learn our language or we could build interoperability with Python instantly making our product accessible to millions of people in many industries. This may seem like a no brainer, but it is complicated. Reaching a global community would take some doing, but it was an achievable goal. The second theme that arose was the “care and feeding” of these implementations. Banks were tired of building and maintain technology ecosystems; they wanted something off the shelf. We had developed some internal development frameworks and written some engines (software code) that could be packaged together and productized. With a little effort we could productize these internal frameworks and have clients either start their relationships with our technology or our larger clients could migrate to these frameworks.
These ideas we needed to flesh out from ideas to possible offerings. For the easy fix (which not what we were long for) to the paradigm shift in how we make money. To answer some of these questions we asked a small subsection of our own community to consultants who were expert in our own technology and could also provide insight into what they saw day to day at the clients (it’s amazing what a client will tell you in the conference room and what an onsite consultant can observe). We also approached our Core technical team to evaluate the feasibility of interoperability would be and to capture pluses and minuses to make this technology interoperability happen. Insight These were some really big ideas at the firm. For years technologists on Wall Street would learn this exotic development language and deliver amazing insights into the markets. There was a high degree of “pride of ownership” and for years our firm had been content with making money selling consulting. If we could enable essentially anyone with a passing knowledge of Python to yield similar results as our die-hard specialists, what would happen to the community? We wrestled with this question. What made our technology special was its unique power. If interoperability with Python resulted in an offering that was diminished, then our technology would no longer be special and therefore there would be no reason to use our technology. The second idea, to offer a Product that was powered by our database and analogous to what our community built and supported (essentially competing with their livelihood) was another risk- but a risk we needed to take. Approach In the future, I would have brought in clients to our offices to both hear what was both good and bad about our technology but I would also have them brainstorm tools and ideas to see what insights they would bring. This done well could yield interesting results, done poorly and it could devolve into a rudderless affair.
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20,577 |
Challenge
Employee appraisal is an integral part of all the companies. It is often done Half Annually. Managers usually do this appraisal and evaluation process for all yearly or is direct reports. This is an extra job responsibility for the managers besides their tons of business related responsibilities. Not only that, collecting performance feedback, target achievement details, Org. contributions for all his direct reports is a time consuming task and keeping those information available at one place during the appraisal process is another big challenge.
Selection : Storytelling
This will help highlight the pain point of the individual(s)
Application : Carried out a survey on similar inidividuals to have a better understanding of the problems
Insight : It is an organizational problem
Approach :
This U360 Appraisal app will enable the managers to complete the appraisal process easily on the go and anytime from anywhere. The apps will show all his direct reports on a master list and the details section will show the Performance feedback, Target achieved, Org. Contribution and other relevant details for them. Team leads/Managers can review all the feedback for all his subordinates, can provide his feedback and overall score for his subordinates This Fiori Appraisal app will enable the managers to complete the appraisal process easily on the go and anytime from anywhere. The apps will show all his direct reports on a master list and the details section will show the Performance feedback, Target achieved, Org. Contribution and other relevant details for them. Managers can review all the feedback for all his direct reports, can provide his feedback and overall rating for his direct reports. Along with that managers can recommend for promotion for his direct reports who had an outstanding performance throughout the year.. Along with that team leads/managers can recommend for promotion for his direct reports who had an outstanding performance.
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20,579 |
Visualization
Challenges and selection
I am a formulation scientist working in pharmaceutical company. My job is to develop and formulate a various Oral dosage forms (Tablets, Capsules) and scaling it up to commercial scale. I started as a fresher with good background of pharmacokinetics mingled with formulation technology understanding. Recently one project given to me along with my senior colleague to formulate a generic product for a reference product or innovator product. The innovator product cost is around 23 lakhs per 120 tablets. Our goal or objective is to produce the bioequivalent product similar to Innovator or Reference product and reduce the cost of tablet as minimum as possible so that it can be reached to maximum number of people at lower cost (affordability). Before joining the organization my collogue is already working on the same project for last one year and failed to meet the bioequivalence (BE) criteria due to its high variable nature. I read in detail regarding the project and understood reasons behind the failure of BE studies with my pharmacokinetic background. So I faced so many issues in explaining the factors responsible for BE failure and unable to explain in clear and understandable manner to my colleague and peer members. Finally, visualization tool learned from this course helped me a lot. This tool helped me a lot in providing the exact insights and ideas which I have through diagrammatic representation, flow charts, different invitro tools to identify the root cause in failure of BE and suggested some more invitro tools to match the BE criteria.
Application
During project review meeting with senior colleagues, explained some of my insights to meet the BE criteria and made them understand all experiments need to perform ,development of the new invitro tools to make the product bring to market at lower cost with matching BE criteria. I wrote all the reformulation experiments. But on the next day colleagues are in a sceptical mode to perform the reformulation experiments and also upon development of new invitro tools to identify the root cause.
Then I thought that there is some communication gap between me and my senior colleagues because the colleagues all are skilled up but unable to receive the information mentioned orally to them. This process continued for two weeks and unable to get the positive outcome.
Well, after attending the course I thought of applying the visualization tool. I started considering fellow senior scientists as my first customer than the final patients who are in need of product, so that if they understand properly, then a better version of the formulation could be designed, and the BE criteria will be met and finally it will be commercialized and released into the market at a cheaper and affordable price.
So, next day I asked the free time of senior scientist and made various flow charts making him understand different approaches of formulation design combining different ingredients or excipients. Made one by one invitro tool to identify the exact root cause of previous failure of BE Study. Below is the some of the images of the visualization that I used to make them to understand:
While making him understand even I got various ideas from my colleague to even sharpen up the ideas to formulate and manufacture the Bioequivalent product. So, for me visualization tool has many benefits. First, it makes people understand better what you want to convey and gives you various new ideas to deal with the problem.
Insights and Approach
Well, what an output it was when we saw the results of invitro (better invitro results in comparison to failed BE formulation). It reflected exactly what I wanted and moreover had elements that gave a wow factor in reducing the cost of BE product. The senior colleagues could also add their experiences as they also understood what the concept is about as I made them visualize the concepts of reformulation. Now, my company has a separate process in between stages of formulation development to identify the best strategy to identify the product which matches with the innovator in terms of safety and efficacy. We have discussions on the BE Studies and created some platform to identify the similar line of products to bring the essential medicines to market at lower cost so that it can be reaches at every corner of world. In future, I will likely use this visualization tools further to identify more complex generic molecules to match clinical BE criteria by systematically identifying the invitro tools and techniques.
|
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20,585 |
Example Reflection – Visualization
Challenge & Selection
The tool I used for designing a new home for my client. For this project, in order to achieve success, I visited their old home and observed their living style. Here I have used ethnography tool and had few open ended questions. And then asked them about the problems they are experiencing, and their expectations of comfort in their new home.
I have sat down with all members of the family and asked them to tell about their problem and found some pain points. Thus I got to solve some problems, and asked them to discuss them what can wow them. In this process I have developed some insights. This took really a long time, and interior designing is not that easy. By now, I have developed clarity for “What is”.
Application
In the application I have used brainstorming technique to generate meaningful ideas. “What if” part was almost clear by now. I have started research on new designs, and collect some outstanding inspirations which reflect the taste of the family members. This is “WOW” factor of the clients. I have started developing insights on how to incorporate their favourite designs within the limited space, with budget constraints. Then finally, I was able to establish few successfully, and the rest was not possible. So, for that, I have created new designs which exclusively fit the place exactly. This is “What works part”.
Insight & Approach
Here the response was really magical, my client was very impressed and extremely delightful and satisfied with the work. Here, with this approach what I have learnt is, always put yourself in customer shoes. Just because we are intuitive and creative, our designing process should not be meaningless or useless task wasting customer’s time, money and our energy, and efforts.
This project worked well because, the more I interact with customer and focus on their needs, lot of discovery happened. Which cannot be possible with any other approach. Here after, I have learnt that this technique was very powerful and I shall use this visualization technique effectively for any project which needs to be done with it.
|
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20,586 |
Design Thinking application.
Challenge and Selection.
Within the growth plans in the company where I work, the principal idea for this year is that employees who want to present an idea that can help someone or even themselves, develop it through the methodology of Design Thinking. Although there is no limitation of ideas and there maybe to many, the main objective is to contribute to the paradigm shift of the company and together make it grow.
For this we met with my coworkers and we thought about what process we could improve in our daily tasks and after a lot of discussion we said: “Let’s use the Mind Mapping Tool” to solve our “great problem”, development a validation Tool for internal use. One tool that let us certificate the correct performance of our products and this validation must be done in a few minutes.
Application:
To start, we generated some questions about our daily tasks and most of all these questions were answered immediately and almost did not allow generating a new idea to solve or at least start in the development of the idea. So we decided to forget about our role and we selected the most experienced person to act as a kind of client. The rest of the team began by unlocking the problem that our client presented to us: THERE ARE NO TOOLS TO VALIDATE.
Basically on a board and with the help of some post-it, we start writing verbs about tools, validation, because they do not exist, time. Then we group these verbs and from here the generation of questions that we would ask the most experienced person began.
After conducting the interview, we realized that if there are validation tools, but they take too much time and within each test that must be done there is a different tool, so we concluded that it would be good to have a tool that be done all validation in a single process.
Insight & Approach
All the time we are "designing" things, from the route that we are going to take in the morning to our work, the lunch that we are going to take, the follow-up strategy to carry out my tasks, but rarely we sit down to analyze if things tools that we use on a day-to- day basis are like this because they are objectively designed or if they have an object of study that determines at the time that it was the best implementation to work well.
It is to create the type of thought that promotes the design of thought, where we can realize that it is enough for me or if on the contrary things can be improved or on the contrary generate new tools or alternatives from the use case. Consider that this is the biggest gain that this leather leaves me, the analysis if any situation, tool, maritime situation of my work or daily life, can improve through the renewal of the environment.
On the other hand, consider that in an upcoming analysis situation, you would try to analyze the problem as an external agent. Although in this exercise we knew the tools and their operation and what we want us to improve, I think it would be better if the "problems" were approached from the outside in order to analyze everything from a more exponential point of view and not be carried out for the knowledge you have. (try to get out of the known situation).
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20,588 |
MODIFICATION OF STORY TEELING APPROACH
Described in the following topics
Challenge
The level of understanding and knowledge varies among different individuals based on their age,sex and education.The common challenge in the teaching Concepts in History, Languages like English is inability to create the visual effect by telling stories to the students of age groups 5 to 12 years in JKKN institutions. They are considered as School students and their learning ability cannot be compared to the adults.The theoretical explanation in terms of stories with more clarity and visualization is great challenge to the teachers and learning population
Selection
The selected tool for this challenge is the modification of story telling with audio visual aids. The audio with different voices of different characters in the stories of History can be recorded and displayed to create the realistic effect. The visual aids like toys, models, casts and paintings mixed with the stories will avoid misunderstanding and misconception due to the blind explanation with stories in the conventional story telling process.
Application
The tool was applied in three ways one Story telling with only audio aids, second with only visual aids, third method combined audio and visual aids.The increase in understanding level was evaluated by asking questions and written tests and the bias is eliminated by giving appropriate scores. The students of age groups 7 to 12 years were participated in primary level. The recorded response is for first method(audio only) -40% of marks, Second method -60%,third method was considered better than other two methods which produce 75% marks indicating its better performance and subject learning improvement.
Insight
This tool of Modified Story telling with audio visual aids created the visual impact, positive learning, increased enthusiasm among the students. The teaching staffs also changed their method of story telling with audio visual aids. The audio recorded along with the power point or other recorded presentation in clear voice and proper pronunciation clearly explains the concept and characters with expression denoted in different level of sounds. The video combined with the audio shows the images,characters, objects and the nature scenario without any deviation and realistic.The approach was working well in our school of JKKN matriculation for boys and girls. It was made updated and equipped with Google tools to use for the Professional, Arts and Engineering college students.
Approach
The basic approach of Story telling has been modified with the incorporation of audio visual aids.It can be updated with more clarity and good resolution videos,photos.The Google Education tools like Hangout meet, Google slides, Google Earth, Google Calender can be used to improve the quality of education and presentation for higher secondary,College students of adult population. The combined manual teaching, Story telling approach with audio visual aids can be used for public advertisement , health care awareness programmes and public welfare services also.
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20,589 |
Design Thinking for Innovation
Peer-graded assignment
Learning Launch
Challenge
I work for a physician membership organization. My department/team is made up of physicians, instructional designers and multimedia developers and is responsible for providing educational products to our members. My particular role in the team is graphic designer and instructional designer. Although we develop e-learning, webinars, podcasts, videos and print material, the educational products we develop most frequently take the form of face-to-face presentations/workshops.
A new topic (follow-up of lab test results) was proposed, based on membership input, to create a 3-hour workshop. A workshop of that length is not the norm here, but the topic was considered to be of high importance to the members so extra effort was needed. Due to the length, not only were PowerPoint slides needed, but a printed workbook, posters and a variety of table cards for member participation. Additionally, the whole flow of the workshop had to be planned to maximize membership engagement in learning.
Since this was a new product, which would be presented repeatedly over the course of the program cycle (3 years), it needed to really work well with a variety of audiences (i.e. physicians that have different specialties and practice settings) to show our equivalent of ROI which we call ROL or “return on learning”.
Selection
As this particular topic choice came straight from our members, we knew that we were safe on that point. What we would need to work out the details for, would be the actual content and flow and interactivity of the learning product. We typically have many “dry runs” of new presentation content in- house, but using a Learning Launch when approaching members with the product just made so much sense. We already knew they wanted/needed the product, but we really needed to see how they’d react to what we had produced and then get the feedback to make refinements to the products before launching it as a piece of our larger scale workshop series.
Application
For our primary learning launch, we decided on an in-house, full-length workshop presentation to other physicians in the organization who would understand the point and content of the workshop. Non- physicians were also in attendance so their focus would be more on the flow and process than on the content. One person presented the entire workshop.
The workshop was presented in its entirety with all print material in use including a workbook, multiple wall posters, interactive table exercises. This exercise provided us with valuable feedback about the
structure and flow of the workshop and resulted in some changes being made to the order the content was presented. The print materials were well received and well used.
The second learning launch was to an actual membership group. The workshop was presented in its entirety and all supporting materials were used. There were two presenters working through the material with the group and while one person presented, the other observed the audience for cues and insight into their reactions to the information. This was highly anticipated and we really wanted insight into how the material would be received and we were hoping for as much granular feedback as possible.
This particular group had expressed a very particular interest in the topic, so while we anticipated a positive reaction to the workshop overall, we were very keen to see if the material answered their questions and left them feeling more confident in their follow-up procedures. We were also especially interested in how they would react to the supporting materials and if they would be as useful/helpful as we had anticipated.
Insight
By using the learning launch, we were able to refine many aspects of the workshop presentation. In particular, we received excellent feedback from the audience about the content. This reassured us that we were on the right track and only very small refinements were needed. A few small sections were added to the material reflective concerns and questions that had come up which seemed to reflect hole in the content.
One area where the usefulness of the learning launch stood out was in the use of supporting print materials, particularly some posters. The posters had been placed around the room for the audience to walk around to and react to a statement by placing a dot along a scale at the beginning of the presentation and again, at the end. This was to reflect their feelings/insights about a particular This data would be collected by the presenters and analyzed afterwards to suggest participants’ learning/increased insight into the topic.
Interestingly, the design of the posters and the placement of the scale and text didn’t exactly hinder the particpants’ use of the posters, but it did seem to confuse them a bit how the scale reflected their thoughts and how to reply. This also greatly complicated the presenters’ data collection at the end. By seeing how people “used” the posters, we redesigned them so they made more sense visually and contextually and allowed for easier data retrieval for subsequent workshops.
Approach
Of the tools available, a learning launch was the more useful for providing us with the feedback and information we needed to refine our product. If you look along the whole workshop development timeline, this fit in the best at that moment in time.
The primary developer had already employed storytelling when the product was being developed and that was helpful in the conceptualization, as was mind-mapping, but once the workshop and its assets had been pulled together, we really needed a learning launch to find any possible problems or even minor deficiencies.
|
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20,592 |
Challenge:
Amidst the Coronavirus pandemic and the subsequent necessity to transition my classes to on- line lectures, the optimal way of doing so was not evident. As an optional course, aiming to give students advanced physics knowledge in preparation for physics competitions encompassing 12 to 17 years old hard working pupils, the course had a vast and very successful background, helping former students, myself included, achieve medals in regional, national and international level competitions.
In sum, the challenge faced by me and my fellow professors consisted in finding the optimal way to give the online lectures, making sure the students were engaged and learning the necessary theory.
Selection:
Given the unmatched event and subsequent lack of prior meaningful data about the preferences and needs the students had, the chosen approach was learning launches, making small experiments with the format and content of the lectures, gathering both qualitative and quantitative data about the target parameters via students feedback and attendance information.
Application:
At the beginning the priority was to establish a reliable and practical way of communication. The first attempt was a “group” in a famous mobile messaging application. Although this attempt was able to establish a reliable form of communication, it became clear by both the professors and the students commentaries that it was an insufficient method, given the fact that the information was very disperse and hard to find once needed, making it very unpractical and thus not satisfying the intended needs.
With that mind, a website was crafted with the necessary index of materials and a separate page for general announcements, making it a far better solution than the prior.
Once with a practical and reliable way to communicate with the students was reached, it was time to finally find the optimal way of presenting the content. At first, the classes were taught via recorded slides presentations shared in video at the appropriated place in the site. Although initially presenting good results, soon the students began to postpone and forget about the lectures. It became obvious given the increasingly lower views and the students comments about how not having a certain obligatory date to watch the lessons and the lack of interaction rendered it very difficult to properly learn.
Given that experience, the classes began to be taught live via a whiteboard where the professors could address the doubts that arouse from the lectures. This change drastically increased the number of students seeing the contents and, according to the student’s commentaries, made the class far better.
Insight:
Using learning launches made clear to me that learning with small steps and not committing to the things that failed is a very useful and effective approach to solving problems where innovation is needed, broadening my skillset and giving me more room to experimentation in future endeavors.
Approach:
In future applications of this approach, I might use more iterations to achieve a final solution. In this specific case, time was a critical factor, imposing barriers in the number of experiments possible. Although a success, the solution reached has a few flaws. For example, the number daily access in the website spikes very clearly in the days where the students must retrieve at the website the information needed to access the lectures, raising concerns that they are not using all the resources available to them or not doing so in a constant an programmatic way.
|
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20,594 |
Example Reflection – Learning Launch
1. Challenge:
We worked with one of the utility projects, the biggest challenge for this client was to
address number of calls they got regarding the billing (Electricity bills), the queries ranged
from simple due date of bill payment and modes of payment or even asking the breakdown
of cost. The client’s customer support team was overworked, and it was not a good sign for
client to get so many (3000 per day) calls with queries which basically meant customer has
some issues with their bill.
2. Selection:
We were working with clients from past 2 years and knew the technical landscape of client
well and their business model. Since we had idea of what client challenge was, we adopted
learning launch so that we can ideate and come up with prototype in short span of time.
Also we had initial design thinking sessions with both client and their customers.
3. Application:
Based on our understanding from client and customer discussions majority of the queries
customer support teams got were there to be found on Bill , which basically pointed that
existing bill format was the culprit. To validate this assumption one more round of design
thinking session was held only with clients customers and we learnt from each one of them
in detail to confirm our assumption. Not so surprisingly most of the customers pointed
towards cumbersome billing format and not having the required information ex Bill Payment
date highlighted or breakdown of billing provided.. Existing bill format was being used from
2 decades and not been revisited. So the idea was to redesign the bill and create a
prototype.
4. Insight:
With inputs from customer we wanted to test our assumptions, hence we started working
on protype of new bill and within 1 week we were ready with prototype. The new bill had
most common customer support queries highlighted so that its clear by glancing at bill what
is what. Also we removed 30% of unwanted information from billing which added no value
but was just put there from 2 decades. We even changed the Font and Size of font on the bill
and instead of light brown background complete white background was used for billing. So
customers had clear white background with the information they wanted to know
highlighted on bill.
5. Approach:
Since we were working with client from few years and knew at surface what the issue is, we
took learning launch as tool. This is iterative process to verify the customer queries even
after roll-out of new bill and to ensure the goal of < 100 calls per day is achieved.
|
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20,596 |
Challenge was regarding a change in mid-career which I need further clarity on my direction through identifying gaps and feasible career options.
I chose storytelling which is one of the design thinking tools. This enables me to convey a message of my aspirations which helps me to organize and verbalize thoughts, where I could curate events, draw out challenges and discovering a cause in my career.
Applied the tool by rehearsing my personal story through mock interviews with friends and career coach. They provided feedback on skill, writing and job trends which helped me to develop a shared understanding on current talent challenges in general.
The insight I gained has helped in identifying the problem, organizing my thoughts and creating awareness on patterns identifying areas of improvement and resources for further growth, which resulted in:
-networking with SME’s
-networking with career coach
- identify and aligning with GROWTH Mindset
- Personal Development (COURSERA / LINKEDIN)
I would apply the same tool due to the aspect that it draws the connection through your message identifying with similar issues and engaging relevant stakeholders creating a shared understanding to work collaboratively in solving problems.
|
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20,598 |
CHALLENGE AND SELECTION
It is always difficult to determine what goes in the mind of students when it comes to their choice of accommodation. Human beings are complex and hence the inherent ability to make choices that differ from another.
The reasons for these choices sometimes range from environmental factors, biological factors, physical factors and other host of conditions, makeup and experiences. The inability to meet all requirements considered basic to each student could be close to impossible hence the need to source ideas to attain an average position in the provision of accommodation. From the lessons learnt, visualization is essential in identifying what can be provided to suit both the students and the management of the school. However, before this I believe mind mapping must first be done.
APPLICATION
Before a digitized visualized idea could be attained, first mind mapping from both selected students and management must be done. In situation, each person is first asked to list in any form their ideal type of accommodation, the number of people in a room, the environment, the services they expect and location of their desired accommodation.
After this is done, students will then be grouped as well as management to identify common ideas and differences in their expectations. This will enable each stakeholder to tailor their ideas to arrive at a similar proposition. Continuing from there, students and management will be grouped together in say four ore more groups. Each group will then compare their ideas to come up with something that can be worked with.
Visualization comes in to provide some form of pictures to depict the various ideas. In this situation, both parties are able to streamline ideas that are likely to work or not. Visualization will help everyone to see clearly what to expect, why, where and even when certain things are to be expected.
With mind mapping, what might seem a possibility could not be workable, but with visualization, ideas put together will show clearly what can and cannot be possible.
INSIGHT AND APPROACH
The use of these tools has shown that, in order to achieve success among divided stakeholders, first of all we must try to explore what our minds are conceiving. Put these thoughts into writing in various forms that can outline steps and reasons for our choices from the beginning to the end. The mapping of our thoughts can put a profile to what we are imaging. These images are then
put into specific shapes what will then become our working document that will enable us success on all sides.
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20,601 |
Design Tool – Secondary Research
Challenge and Selection
The challenge presented itself a few month ago when an American College contacted the consultancy firm, I work for to support the institution in the creation of a Re-Opening Plan for safely re-starting activities after COVID-19 Lockdown. The plan had to answer the educational needs of the College student while being compliant with the indications presented at a federal and state level.
The aspects to be analysed and answered in the plan included but were not limited to, assessment of technical characteristics of all HVAC systems and equipment, re- layout of classrooms and common areas for ensuring the six feet apart standard, rescheduled activities and re plan lessons to offer both on site and remote class options, distribution of hand sanitizer and disinfectant wipes, implement contact tracing solutions, etc.
In order to correctly assess the current situation and offer proper and sustainable options to address the different issues it was necessary to collect all the data regarding building plans, equipment plans, current lesson schedules, staff and student risk population, number of students that could go back to campus, and to summarize all the data that allow our work team to understand the current situation.
The difficulties were on the one hand the fact the client did not have all the necessary information well organized or did not have the information at all, and the (at the moment) ongoing lockdown and peculiarities of the situation represented a great difficulty for a technical team to go an do a on site visit. Therefore, it was necessary to find alternative ways to gather information that help the team to create a coherent and feasible plan.
Considering all the aspect detailed before the selection was clear, it was necessary to conduct secondary research, gathering bibliographical information from best practices and studying how other colleges were managing the situation throughout the country an in particular in the State of reference, and by gathering information directly from the different stakeholders.
Application
The secondary research was conducted in two phases:
1. Bibliographical research: the team collected sector Best Practices and
examples of other local institutions both colleges and universities to identify the common points and the aspect the were less explore. Given the dimension of the colleges analysed it as necessary also to study details on the management of common areas such as, library, gym, cafeteria and dining rooms, etc.
2. Interviews: having analyse all the available information the team selected a
list of key stakeholders to contact and interview in order to gather information and answer to the unknown aspect. On the one hand, the team interviewed the main stakeholders such as college staff, professors, students, maintenance and cleaning providers, to understand their points of view, their needs, their fears and created a realistic map of what their expected and what was really possible within the context and colleges capabilities. On the other hand, the team also took advantages of the already existing organizations created to address the COVID-19 crisis and contacted some state organization to gather further information that helped to formulate a cohesive plan.
Insight and approach
After completing the secondary research it was clear to the team the path to follow, the team was able to identify the type of lesson that should be carried out in person and the one that could be carry out remotely, also it was possible to create a list of the population that was considered at risk, professor with and advance age, staff, teachers and students with an previous health condition that might represent a risk, and created a plan that allow this individuals to either work/study remotely or minimize the time they should spend on site ensuring the highest levels of safety for them.
Even though the specific technical information regarding the HVAC equipment was incomplete during the interviews it was possible to gather some information that allow the team to propose short term solutions where it was identify a possible risk of contamination. And the fact the information was not available gave the team the idea of creating a long-term proposition to help the college to gather technical and structural information for a greater control and management on the assets.
In this case the interviews were carried out remotely, given the extraordinary situation, but a great tool to enrich the results of a secondary research might be and on-site exploration for a situation like this one. Visiting the spaces and getting to see the actual traffic flow within the spaces, how students and staff really move and actually used the common areas would be a great tool to better adjust the proposed solutions.
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20,606 |
CHALLENGE
I am CEO of a intercity passenger transportation busline in Mexico. Historically, our industry has not engaged in price-competitive dynamics, so busline tickets are sold typically at a fixed prices with few discounts available for the elderly and students. We had the hypothesis that offering our passengers access to lower price tickets would créate value for the customers and drive demand and sales up, as well as increase bus occupation rates. Creating a dynamic pricing system was not easy and would demand a substantial amount of investment and time, so we decided to take a design thinking approach.
SELECTION
We chose the Learning Launch tool, since we wanted to test a hypothesis, we had a bunch of assumptions (e.g., customers would be willing to buy round-trip instead of one-way if a discount was offered, or people would be inclined to plan their trips earlier if tickets were sold cheaper for future travel dates instead of paying full-price tickets buying the same date). We had some data from similar industries such as the airline industry but no data for our industry, so we wanted to test the hypothesis and assumptions fast and cheap before engaging in any system development.
APPLICATION
As professor Essen explained in his Learning Launch tool video, we followed a similar approach to testing our hypothesis. We formulated the hypothesis (i.e., dynamic pricing will increase number of passengers in a route (occupation) and yield higher revenue (average price ticket will decrease but overall total revenue will be higher).
The assumptions were: there are different type of price-sensitive customers that will take advantage of discounts for buying earlier or buying round-trip tickets. Other assumption was that cannibalization for current prices would be offset by the additional passengers gained.
We selected 10 different routes to serve as pilots to target different type of customers (leisure, work-related, college students, etc). We created a baseline using historic data from previous months to compare occupation, revenues and average price ticket sales.
Finally we also incorporated some in-depth interviews to customers in those routes to gain some additional insights and to corroborate or contrast with the hard data obtained from the pilots.
INSIGHT & APPROACH
We were able to gain many insights on what our customers valued and expected.
1.-We learned that the customers valued the discounts and they were willing to plan ahead in order to get the discount. We also discover interesting insights from the in-depth interviews, for example, we discover there was also a potential improvement in brand value since they felt our company was the first one in the market to care for them offering these lower price alternatives.
2.-We also learned that heavy-users valued the discounts the most, so that created a whole set of new hypothesis on how to maximize the value for these customers, including the potential
creation of a loyalty program and other new initiatives to test specifically with these type of customers.
3.-We also gained insights into optimal levels of discount based on anticipation to reduce cannibalization and achieve income growth through incremental passengers. It required a lot of iteration and constantly testing and adjusting prices to capture different responses from our customers.
4.-One of the things we would do differently next time is reduce the number of pilots. It was probably too much information and complexity to handle, so it was hard and time consuming to analyze and did not add any additional insights to the learning process.
|
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20,607 |
Reflection – Visualization
Challenge
I work as a Project and Business Analyst in the Construction and Engineering Industry. Our team goal is to be able to understand each project situation and built a big picture of the bussiness, by realting it to the current macroeconomic situation in each country where we have operation. Information comes weekly covering 20 to 30 project from different countries. Without effective tools, it is very difficult to handle all these information. I was using tables to gather ideas and concepts, but this approach proved wrong and boring. It did not allowed to come to creative solutions nor relating concepts. Also presentations were hard to manage.
Selection
The problem has no definition, much data is involed (but relevant?) and varying relationships. For that reason, linear thinking approach (driven by tables) did not bring any creative value and was hard to follow.
I use the Visualization Tool (sketches, mind maps) to fully understand the context of each project and extrapolate ideas with pattern finding. This Tool helps me to work in creative ways by realting projects, stakeholders and economics. I use whiteboards and sketching to show my ideas to the team members. Members get a good understanding of my thinking process and can contribute with their perspectives.
Application
I use the Visualization Tools (pattern finding, whiteboard, mind map) to fully understand each project and to make relationships with stakeholders. Visual Thinking helps me to relate concepts and communicate ideas effectively. I use whiteboards and sketches to present my ideas and the thinking process. Every team member is involved and can contribute in creative ways to the problem.
Insight
I thought about design thinking as a way to cultivate creativity and novelty within my work. Little did I know, that such an easy to apply tool would bring so much difference. It help me organize and to become more creative. The Visualization Tools were useful for fully understanding each projects situations and the relationships between projects and economics. It allowed the natural flow of ideas. It was great for keeping information gathered in simple pictures and it became easy to recall when needed.
Presentations are much more effective than they were used to. Simple sketches bring ideas together and allow effective team work. Prezi works very well and can easily be adapted.
TED Talk of Hazel Wagner Want to learn better?, gives insights into mind mapping for learning and memory retention.
Approach
I am thinking about, involving other teams in the presentations to gather new insights. Our team is already biased by our own thinking and new incorporations into the thinking process would bring new perspectives and creative solutions.
|
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20,610 |
ASSIGNMENT REFLECTION – MIND MAPPING
Challenge
As a student from architectural school, I have to face challenges related to design thinking almost every day. Humans have been constructing their shelters and houses for over centuries, sometimes with the same traditional methods and sometimes by involving new technologies. From where I belong, it is a developing country with not much resources, so we rely on traditional methods for designing our buildings. I was presented with a challenge to propose an innovative method for designing buildings in our region, based on computational designing software, so we could improve our architecture through technology if possible, with currently available resources.
Selection
Mind mapping process is important for idea generation as it allows you to look for themes and patterns in data and developing meaningful insights through these observations. It is an engaging process that includes jotting down of observations, ideas and drawing creative sketches. So, I selected this tool as it could help me to look for patterns in our present building designs and their relation to possible future trends.
Application
Initiating the process from "what is" phase, I gathered data in form of surveys of our regional buildings, getting reviews from inhabitants about their house qualities and what features they wanted to have in their future houses. After preliminary observations, I put mind mapping process into action, by initially drawing a mind map for "what is" phase, thus focusing on our present buildings, to uncover hidden needs of our building residents. This helped me to put myself in client's shoes and understanding that in a building, despite its beauty, there are other factors too that users cherish more. These factors are user comfort, affordability and easy maintenance of the building. I also developed a questionnaire for our regional architects to get confirming & disconfirming data on what are local construction materials, are they enough environment friendly and easily maintainable or not.
Figure 1. Mind map drawn for design thinking
As I continued to draw mind map, I mentioned useful data of what-is phase as "extract". Then, under the umbrella of computational designing, which was a part of my design challenge, I thought of possible ways in which these software could make use of our local construction materials to
design a building. By doing so, I interpreted that one of the most common digital technique i.e. parametric modeling could be a solution since it involves repetition of only a single module in a building which could be clay bricks in my case as these are locally available and cheap here. The software works by taking dimensions of module as input and then generating various design options. So, when we input dimensions of brick, then not only software will give these design options but also give instructions for joining bricks in this new way. This will help our local craftsmen to adapt this new technology as they were previously familiar with only traditional brickwork. Furthermore, buildings made with local material like clay bricks will endure the weather conditions better and will prove to more sustainable and affordable.
Figure 2. Clay brick-wall forms generated by software
Insight
Drawing mind map allowed me to have a clearer picture in mind of what to focus on, as putting your thoughts on paper helps to develop deeper understanding for the problem and it’s solution because it leads you systematically through a series of steps from “what is” to “what if” phase. Thus, I started from data collection through surveys and clients, mind mapping different observations and patterns in our building designs, then deducing meaningful insights from it. And lastly by relating those insights to possible outcomes. And throughout the process I kept on referring back to the previous patterns thus merging all into one.
Approach
I think from now on, my approach towards any design-thinking challenge would be mind mapping as I find it impactful, because it leads you through a proper channel from beginning to the end of process by establishing a design criteria which becomes foundation of possible solutions.
|
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20,611 |
Reflection – Learning Launch
Challenge I am a member of mechanical design department and my challenge is to design the platform system (safety and performance) in order to satisfy customer's requirement, exchange target and installation of some parts in field site. The new project scope includes the mechanical design with supplier, as well as the EHS department and sourcing department, with whom we work closely. The new project is limited to internal sources (i.e., cost, performance, safety and employee time) and external sourcing SGS and Semi S2 certification. The project should not exceed 180 business days and
the solution should include an even distribution of working hours with vendor and get SGS and SemiS2 certification. We will focus on trying to operate the platform easily and safely. Selection I have already gone through several design thinking activities/tools with supplier, so I am ready to try the learning launch tool. Broadly speaking, the learning launch is an experiment meant to quickly test an idea and prototype. Application For my first learning launch, I focused on the structure/execution of my mechanical
design tasks. In particular, I wanted to see if I could structure my tasks, projects, and processes to adapt the methods of Scrum project management for my work (e.g.,
time boxed, daily, specific meetings, reviews, etc.) in an effort to become more agile. This tested my assumption that the structure and execution were the main causes of my workflow challenge. I went through a two-day training with a Scrum project management coach. Next, I went through five workshops to structure my tasks and processes in a more agile way. These two sessions occurred within in a three-week timeframe. I expected to produce a document with a clear description of my new, more agile processes/workflow. For my second learning launch, I focused on gaining clarity about my tasks and
priorities. This tested my assumption that my prioritization of tasks was the main cause of my workflow challenge. I completed an anonymous survey. Additionally, five key stakeholders from the souring department, EHS department, supplier, SGS, and Semi S2 also completed an anonymous survey. The surveys included questions about our new, proposed process, understanding the process and the prioritization of tasks, and feelings about the change, and were conducted within a one-week timeframe.
Insight By applying the learning launch tool, I identified my assumptions and designed launches to test these assumptions. Additionally, I thought through anticipated results, expecting to find that a more agile approach would improve our design workflow, and that both I and the key stakeholders would be open to the new prioritization of tasks and process. My actual results were slightly different from what I anticipated: while I were open to the prioritization of tasks and process, the key stakeholders in the sourcing department and EHS department expressed some concerns. Moving forward, I will review this insight and incorporate it into future launch designs. The ongoing incorporation of insight is
particularly important at this stage, as launches come before a full rollout in the design thinking timeline. Approach Given that I have already gone through several design thinking activities/tools and are at this stage in the timeline, the learning launch is the appropriate tool. As previously mentioned, I need to review the insight gained from our first two launches and incorporate this insight into future launch designs. Future launch designs should reflect insight gained, progress made, and come closer to a compelling solution ready for full rollout.
|
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20,612 |
Challenge and selection:
The craft beer company is in search of an innovative product to expand its market and be able to access a loan from the government for the growth of the company. It has been detected as a business opportunity that a large part of people prefer light beers (less bitter beers), anything that is not the strength of the company, which is why you want to make an investment to start accessing this market. There is a call for quality, you must have a product with a differentiating value in the market. A survey of about 200 people is carried out on what to expect in a beer, various aspects from the image to the taste and price. This is to identify the possible need of people and the possible opportunities of our product. Based on this, a study is made on the possible combinations for the product and a pilot test program.
Request:
With the data collected, pilot tests were carried out following the observations given by the clients. A representative rate of 20 people was taken, with whom the product was tasted and gave us feedback. These feedbacks provide us with more specific information on the profile of people who prefer this type of beer. With these observations, raw materials will be changed, which will change the properties of the product and will approach the feedback of the respondents. We must carry out 3 cycles of tests until we reach a quality product, we must consider that these cycles lasted around a month and a half, therefore, performing these tests focused on the information collected and the various observations of the studies also save us of money, time.
Learning launch
The main knowledge acquired was the development of a product where the client participates, it can be a very productive and significant process, with the present idea of the objective and research on how to reach that objective. Surveys and market research are sometimes not necessary to fully understand the customer; When a closer relationship with the customer is established, the prototype development process takes on another meaning, and the people involved in this process contribute important points of view that people directly related to the company pass on due to biases.
For the future, I think it would be useful in addition to implementing the learning launch, additionally it would be enriching to use mind mapping in interviews with people, since this tool provides other information that can help us identify needs of our consumers, and with this a more specific market study could be used and with more focused questions to provide more information. If this type of tool is carried out before using market studies, consider that these will give more information and will develop more surveys.
Learning Launch is a tool that has worked perfectly for us in our product development, the more focused our learning is, the faster and cheaper the process will be, so it is important to implement complementary activities that lead us to these expected results.
|
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Challenge & Selection:
The challenge itself is one that many are experience right now- the stress of living through a pandemic. This includes working full-time, parenting full-time, remaining healthy, balanced and performant. I work for a very large, 6 billion dollar revenue-producing, data and analytics company- all told about 20,000 employees that are all over the world. I personally work as an innovation program manager, helping to enable our employees and divisions to upskill, innovate and ultimately bring value to the business.
From an outward perspective one would think a large company would probably be very out of touch with its employees- only focusing on business revenue and client impact. And that’s where storytelling comes in. I’ll share with you how my company not only used storytelling to drive a cultural narrative of empathy, compassion and understanding with our employees, but also a brand narrative that showed our perspective and existing clients how and why we are changing.
Application:
In partnership with our human resources team, we came up with a way to address the needs of our employees during a pandemic, and tell a story, not only for an external audience, but also for our internal audience.
From a people perspective- We almost immediately set up weekly, all-employee Q&A sessions- addressing and acknowledging that this was a very unprecedented and unknown landscape. We updated paid leave policies to accommodate those who needed to focus on caring for family or children. We encouraged managers to write weekly blog posts, set up virtual coffee breaks or happy hours to really connect, share and engage with their teams. We brought in a third-party behavior change firm to provide resources and trainings on well-being. This told of story of a people-first approach.
From a community perspective- we allocated funding for global COVID-19 relief efforts. We provided supply chain data to hospitals and governments. This told the story of our commitment to sustaining and supporting these communities and organizations in a time of need.
Lastly, we developed a marketing campaign, we’ll call it “#ProudOut.” We engaged our employees to share their stories. We were able to tell the story of the ways that our colleagues, customers and communities were stepping up during the crisis.
Insight:
In looking at our challenge and approaching it with the storytelling tool, I realized how powerful it really is. By telling a good narrative- we were able to identify key personas—struggling parents, stressed coworkers, and skeptical clients. We were then able to create focus, motivation and inspiration to our employees, and show our clients the ‘why’ behind what we are doing and that we were continuing to progress.
Approach:
I think my team would have been better served if we had defined success better. I think that we were in a state of hyper-solution mode and could have stepped back and asked what the overall goals were. While we accomplished employee satisfaction, high retention and increased revenue- I believe we may have been able to accomplish more with more defined end goals.
|
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20,615 |
Challenge
When I was called by the founder of a startup to support him with his idea, I was stroke by the amount of paper work documented. The startup wanted to create an app for business people to interact, including different levels of privacy. They had already put together lots of information: surely there where some wireframes already drawn, and quite a few ideas written down to paper, but the big picture was missing. As a Business Consultant, the first step for me was to secure the big picture, define where we are, and seek the common vision, considering that the idea the startup had, was lost in detail at that point of time.
Selection
I decided as a first step to have a visualization session with the startup team, to secure shared understanding on the idea we had, seeking to identify the facts surrounding our idea in a visual way, so that we could reach a sound basis for further ideas generation.
I began with simple visualization drawings, so that anybody could join me on the board: the app we were designing, the people surrounding it and interacting… Through this visualization technique I managed to have the team standing up by the board, and this way we created an informal creative meeting, where lots of ideas began to flow.
Application
I started by identifying in a visual way (drawing simple pictures) the way business people communicate using existing tools like Facebook. As it was a co-located workshop, I could involve everybody in standing up from their chair and actively participating, adding information on the board.
After reaching a shared vision of what we could find in the market, on the second phase of the seminar we began to put on the board any valuable idea the startup had already created, which we considered it could bring any added value to the people using the new app we wanted to launch.
We very quickly realized that there were very different visions in the room, and by drawing and working on the same board, and not using videoconferences to discuss, we were producing very valuable insights on the different visions the team had.
As a moderator, by having all relevant information visualized on the board, I could drive the seminar in an effective manner for the startup team, and by the end of the day we had been successful on creating valuable output and pretty good assumptions to start prototyping.
While applying visualization techniques with a 5 persons team, moderation is key: I was very concentrated on driving the workshop effectively. It is important that the team is creative and comes up with a lot of ideas, but at the same time we had only one day where we wanted to have the common vision as outcome of the workshop.
Insight
I really learned a lot out of this workshop. I had already had some videoconferences with the team, where we discussed their ideas, and I saw a lot of potential already in the suggestions which were
coming up. But I wanted to avoid some typical brainstorming, so I think visualizing all ideas in a workshop with the complete team drawing their suggestions was just terrific.
Since this one workshop, whenever I moderate any team or group discussion, I make sure there is a board in the room and enough materials to visualize whatever we are talking about!
Approach
I think Visualization was the best choice as approach for this workshop, in order to secure the shared understanding of the startup team when it comes to setting up the vision of their new tool. What I would do next is to connect the ideas right away by creating personas. Personas should have been the result of the visualization workshop, as a lot of behaviour patterns came up, instead I collected the ideas and we designed a story map to be implemented as first assumption.
Maybe connecting the outcome of the visualization workshop to personas in one go would have be a better outcome.
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20,616 |
Example Reflection – Visualization
1. Challenge
I work in a manufacturing firm. The challenge was to reduce cycle time for manufacturing a product, that is to reduce the amount of time it takes to produce a product and deliver it to the customer. To achieve this, we at our plant decided to reduce the physical distance a part travels during its various processing stage so that the time it takes for the part to move around could be used to process the part and quickly complete its production.
2. Selection
So, in order to map how a particular part travels around our manufacturing plant, I decided to use the visualization tool to map how a particular product travels to various parts of a plant during its manufacturing process to get an idea of what are all the possible movements that could be eliminated to reduce the parts processing time. Since the manufacturing plant was large, we weren’t able to accurately map the journey of a parts in our mind, and hence took the help of visualization tool to help us visualize a parts journey.
3. Application
To apply this tool, I started with the 2D layout of the entire plant and put it up on a board. We at our manufacturing plant were producing close to 100 parts, so to reduce the complexity we started of with 10 parts with highest cycle time in other words low hanging fruits that could help achieve significant results in a short span. Each of the 10 parts were assigned different colors and their movement through the plant was mapped using a string or thread of the color assigned to the part.
4. Insight
Once all the movement path of the 10 chosen parts were mapped on the layout, it gave us a visual idea of the total distance a path travelled and also the traffic at different zones of the plant. Once we mapped the path of parts, we gained a new perspective that cycle time of a part was increased due to multiple parts congregating at various spots in the plant for processing and thus spent a lot of time waiting to get processed. So, we further these processing locations across the manufacturing plant so as to distribute traffic and lessen the time it took for processing the parts. Also, some of the processing stations that were exclusive to certain parts, were moved closer to the starting point of that parts journey so as to reduce time further. Thus, we were able to reduce processing time on an average by 33% for all the parts and achieve quicker delivery
5. Approach
An alternate approach would be to physically measure the distance travelled by the part with the help of a measuring tool like a measuring tape. This would increase the work content in the entire projects multifold and would have increased the project timeline significantly. Also, the process of physical measuring is also cumbersome. This visualization method also gave us at the plant an insight that traffic at certain locations were leading to higher cycle times, which we might have not got had we used the conventional method of physical measurement of distance.
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20,617 |
War robots on country border
The challenges: Now a days the country wars are increases day by day and our innocent armies dead from the enemy wars,a mother lost his son ,a brother lost his brother , a wife lost his husband, a child lost his father ,so it's a important to create war robots. Why Selected:
1. One time invest by the government
2. No humans die by the enemy wars
3. More secured at low cost only maintain the robo armies.
4. Politics, corruption, and smuggling nothing will be happen in the presence of robo armies
Application : Firstly we have to make a servant robo it works correctly then guns and bullets add in it robots are work by the controller which is controlled by the headquarters in the military base area. Insight: When applying these ideas to make the world different in the war field safety is the first priority of our nation to make and feel proud in the future. Approach : always the same approach safety is primary other things secondary.
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20,618 |
My own challenge
Challenge & Selection Storytelling is a tool that I use all the time during my public speaking events and presentation. I am an entrepreneur exploring new ideas and innovation processes. I work with local government institutions to provide solutions to digitize various daily work processes. Many of the employees working at the municipalities lack resources and training and consequently suffer from demotivation and exclusion despite the great efforts they deploy each day to serve citizens. I spent more than 15 years looking how develop new solutions to enhance their daily tasks, some succeeded and some were a complete fiasco. When I was working with the employees especially during ICT training sessions they were very keen to share their stories with technology.
Application I have a story about using storytelling. In raising awareness among decision makers to focus on an important component which is human resources well-being in order to better serve citizens. This story is that of the city of fez that embarked 10 years ago in ICT4D project that ended up being a prize winner both at the country level and at the global level. The city in addition to providing the adequate infrastructure and trainings empowered its employees and included them in the decision making process, this gave the project, in which I was a project manager, great success and better impact in both employees and local population. Which served as pilot that started to be replicated since then in many other municipalities in the country.
Insight & Approach The mayor of the city reached the “waw” point only few months after giving a promotion to the employees working in department he targeting to digitize and the change of working habits changed smoothly. This story helped in the scale up of the pilot I it was the subject of all awareness campaign I was conducting with decision makers both at central and local levels. I did not know about the storytelling principle effect but I realized while pursuing this course that indeed it was one the best think I have done so far and am enthusiastic to experiment the visualization, mind mapping and learning launch.
|
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20,619 |
Reflection – learning launch tool
Challenge
As a member of the management team organizing one branch of a small convenience store and we have a mission to increase sales in food and fresh ingredients. So, we see opportunities and having an idea in the long weekend that people love to cook and having activity with the family in their home, but the pain point is there is a few restaurants around here delivery food in long weekend. So, our idea is to create a set of BBQ ingredients and free delivery in the 5 km range around the store because we believe that customers will satisfy with comfortable to order by staying home and do not need to go out. This idea is popping up by no one knows or has experienced that will work with our customer. So, the challenge is how do we know the truth that customer is buying our idea or how to get the data that confirms our hypothesis.
Selection
We selected the learning launch tool because we want to make testing with our real customers to get feedback and use the data to create a strategy to store moreover, our team is new in this area, so using the learning launch tool is our choice to learn customer behavior around the store.
Application
We start to use this tool by setting our hypothesis. our idea is the customer around the store need the food delivery in the long weekend and staying home with their family. So, we are thinking if we set up the fresh ingredients in our store into a BBQ set and let them cook with their family and create the promotion free delivery within 5 km range around the store to study how customer responding.
Next, we set the execution plan about selecting the item in fresh meat, vegetable, some sauce, etc. We create 3 sets of BBQs ready to cook, make a valuable price, free delivery in 20 minutes, set the timeline for 5 days, and create a Facebook ad to reach the online customer and build offline ad in store for the walk-in customer before the campaign starts around 1 week. We also try to keep every step cheap and quick. We start testing in the long weekend by setting responsibility for people in the team such as order receiving, preparing stuff, payment, and delivery.
Insight
The result of this testing is we fail. We found that in the 5 days of the promotion, there is just 2 sets/day happen which is proved that this campaign is doesn't work for some reason. So, we ask the customer about their decision to find the insight and found the truth that people satisfy with ordering, purchasing, and delivery but the point is they want to choose by their own choice not the set in a specific item. This is what we need to think again to pivot or put this idea to the trash can, but we already know the factor to figure out and we can shape the direction to the right way.
The lesson we have learned from this tool is we never know the truth about customer decisions with our idea until we are testing in the real world. Without this tool, we might spend a lot of money and wasting time. This is the best way to find a solution and to sharpen our idea to solve the customer's pain point and get the real customer need. Our test has shown us the result and we found the factor that impacts the big picture and makes customers not buying the idea. So, we need to clarify and define the problem into the right factor.
Approach
The learning launch tool is very effective in this test. So next time I would use these technics because it helps us save time, save cost, and lead us in the right direction within the beginning part not too late to fix it. We also study and understanding customer behavior through this tool and using design thinking is remind me to start with the customer.
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20,620 |
Reflection - Storytelling
Challenge and Selection
Storytelling is a great tool that I used and achieved results to my expectations. In my first project at my job I had to install a new inorganic waste treatment plant with my team and replace a present one. The problem was the new plant was more technical to operate in comparison to the present one but had better results at waste management. The plant operation team mainly comprised of diploma, layman and senior citizens at that point so it was a challenge to make them understand the technicalities and bring them onboard for the success of the project. Thus, I formatted a story around the operating techniques of new plant with examples relatable to the experiences of the plant team and the roles they have done earlier so that they are comfortable in absorbing the new technology without any apprehensions.
Application
The plant team had been operating the inorganic waste treatment plant for past 20 years and suddenly shifting to a new technology was not an easy task for them. Moreover the staff of plant team were not technically sound with the new technology. So, me and my team formulated a story around the fact that we still are treating the organic waste and just some operations have been modified. We presented the operations in similarity to the simple operations that they do in kitchen while making food. Like distillation was explained with example of boiling water so that they have a clear and comfortable grasp of what was happening. The older team members found it quite engaging the way things were made relatable. Anyone found the story telling relatable as they could had the experiences that were known and easy to them.
Insights and Approach
This method of engaging the plant team had great results. They had questions now for us which we were happy to solve. They were engaging with us on every move and felt confident to cary out the installation and operation successfully. Moreover, we had moments when the plant team brought solutions to the problems which we were happy to put in use. What I learnt was that even in the technical front if someone is new we can carry out better results by making the technicalities familiar to them with their previous experiences or develop a bond over empathy so that they find it engaging. The senior citizens of the plant team also came with great zeal when they found themselves familiar to the new process. This was appreciated by my senior management at the success of plant operation.
Thus, storytelling helped me getting people in agreement to work cohesively and made me realise that this tool helps the people to feel relatable and they in turn can bring new solution to the table.
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20,621 |
It has emotional connection, and it also has larger purpose. Storytelling is the difference between solving a problem and creating a cause. Right? Lets solve a problem. Here's an issue we face, let's create a pro and con list about how to solve it, pick the best option from there. A cause is something that ignites people, and unites people. And I think that's what a good story does, is it creates a cause. There's a few things you have to do as a manager to create a, a really good story. The first and foremost thing you have to do, is you have to know your audience. A good story, is designed for the audience. It may not connect to you, it may not always make sense to you, it's not using words you might be familiar with, but it's things your audience understands and your audience knows. So I think that's rule one, is who's your audience, where do they come from, and what do they need. I think the second part of a good story is a clear sequence of events. You listen to a great story teller, there's a very clear sequence of events that moves the story from the beginning to an end. And I think last but not least is having moments of reflection.
|
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20,624 |
Challenge:
I was leading EPC project with deep thermomodernization including work on elevation, lighting and radiators replacement. This scope has enforced works like painting ceilings (after replacement old light by less quantity LEDs lights) etc. All project assumed that works would be done during school’s operating.
It was annoying for teachers and school staff, to did their job during construction work progress.
My challenge was: to changed their attitude for situation, and help to understand that all situation is change for better.
Selection:
I tried think like them, feel like them. They was afraid about children safety, parent’s opinion and this situation made for them more work like cleaning after insides construction works. Moreover, construction forced on school changes in schedule which made school staff's work more difficul.
I thought that it is necessary to show them that it is change for better. I have chosen visualization- tool which allows, to understand every stakeholders, our goal even if they don’t understand/ don’t have knowledge about all process- which is necessary to achieve this goal. I wanted to show them that it is our common project and they are part of it.
Application:
We have installed in every school monitor and showed with it’s help buildings visualizations. How building will looks after works. We also displayed quantity of savings which school will achieve because of our EPC contract. Savings in percent and coinage. We showed consumptions for heating and lighting before and after our project. All with visualization tool – using easy pictures, drawing, diagrams, and graphs.
We have organized workshops to show pupils and teachers that ecology is important and necessary and how we can care about environment In our homes, school and work. We used films, drawings and quizes. After this they could better understand how important is our work and why we are changing some things in their buildings.
Insight & Approach:
This story have learned me that stakeholder’s attitude to project depends on their project understating and that different sites can see things in different way. Second thing which I have learned it was how easy we can find common point of view and how useful is such simple tool like visualization. How some pictures can change everything. Very important is to give all stakeholders sense that we are doing something together, that it is our common projects and we are thinking about their needs.
Since I have discovered that, I would start in my future projects using tools- like visualization- to show every stakeholders what exactly is our project about. Show them what is our goal. How works all process, why we do things in such way and what it is mean to stakeholders. I would start from thinking about stakeholders needs.
|
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20,629 |
Reflection: Visualization Challenge I am a member of an NGO who aims to create a community of young professional (ages 20-40yrs) who may have come from dysfunctional/broken families with background that may have affected their mental/emotional well-being growing up. The purpose of the community is to help these group to break free of the dysfunctional behaviors and encourages one another to take care of their well-being. The challenge is to identify what part of the young professional’s lives do they need help creating better responses, choices and actions. To find the moment that matters to them but won’t have the gumption to reach out to people. The project scope includes the core team as part of the researcher as well as key leaders in line of business (registration, connect team, production, outreach). The research will be limited to the people who has signed up to be part of the community but hasn’t showed up/consistent in engaging. The research phase will not exceed 30days. At the end of the research should be an insight on how we can connect the actions of the (young pro) to their desires and which desires has resonance across the existing members. Selection Our team has selected visualization after going through several design thinking activities/tools such as 7 days journaling where they logged 2 instances everyday where they thought about their well-being, it has to be something they reacted/acted on. The following were posted visualization to aid the dissection of journaling of the participants. Application At the end of 7 days each young professional was interviewed with visualization. The young pro was asked to place their logs in part of the desire wheel where they think that wellbeing belonged. Until all 7 days has been placed in the wheel. Next is to identify (which was recorded in the journal) what action they took when they felt those desires. Lastly interviewee was rate who affects their wellbeing (using the pinwheel below) in a scale of 1-10 and 10 the highest. The visualization was posted in a room wall where each participants answer was made available for the stakeholders to see. Insight & Approach What I have learned conducting this exercise was not every logs are desires, there are those which are just thoughts, feelings or core identity and there are slight nuance on how each interviewers understood each. What helped in alignment was that the interview was recorded via video and we were able to facilitate alignment on some interviews which appeared to be unclear, by pointing out which part of the video gave away what the participant’s unarticulated need as opposed to what they’re saying. We’ve
also discovered that the participants whose daily journal/wellbeing log fell under stability (belonging, comfort, security and peace) were individual who came from broken families. And how connection and stability go hand in hand under desires of these young professional in a daily basis. Next time, it will help during interview process to also identify if there are logs which didn’t fell under desires, which may be under core identity or mind category to better connect the dots and understand from what part of the desire it came from. Since the visualization design tool helped us uncover the moments that matter for our young professionals who may not muster the courage to connect, we will now approach our ideation on ways how to connect offline/online to our community
|
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20,631 |
Journey mapping
Challenge & Selection
I work with a team that has been assigned a project to identify pain points in the processes of a given department and find areas of improvements. The goal is to improve the overall performance of the departments. Journey mapping is a design tool that helps us visualize the process that employees go through to accomplish their tasks. We used journey mapping because we wanted to identify hidden opportunities of improvement and provide better value for the employees.
Application
Starting from the recruiting process in the human resource department. We used journey mapping to trace the experience of the employees from the beginning of a workflow to the end. We shadowed the employees as they did their daily tasks. We also interviewed the employees and asked them about what they think are the most difficult tasks of their work.
Following the journey of the employees as they perform their tasks helped us to reach a better understanding of bottle necks they face and provide improvements that don't only look good on paper but also in practice and creates better value for the employees.
Insight & Approach
Going through this experience I learned that journey mapping is a tool that allows me to reach a better understanding of the problem I am trying to solve. In this project we were able to reach solutions that provided functional and emotional value to the department and the employees.
Since we were able to make a big impact on the employees of the human resources department and significant improvement on their performance. We will use journey mapping for our work in the next department.
|
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20,638 |
Visualization
Challenge & Selection
The first tool I used was the visualization tool. To make the stake holders to
understand the current problem of the situation. In the past six months ago I meet with the knee surgery and I was bed ridden for around 1month. When I was in the hospital after the post-surgery I was observed that some people are paralyzed and unable to convey their basic needs to their attendees when they are not available near to them. So this situation impacts me a lot so that this situation makes me to take a challenge and discover robustly something to fulfil their basic need.
Application
After considering the situation, I made a survey that what are the various diseases
which are related to my considered situation. I found some list of the diseases like bell palsy, brochasaphasia, partially paralysed, facial paralysis, etc. This are the major diseases which was found the in my research.
After sorting the diseases, I researched depth in this diseases like what the key issues
they are facing, which country has the most patients, what type of the climate is favourable to it, which is the increment percentage of this diseases from the past five years, etc. After my research I conclude that if we can make one device which communicates with the patient’s attendees for the basic needs and keep track of their health record for the future analysis.
I made a device by named patients gesture tracking and pulse monitoring through
IOT. What this device do means is will measure the gesture angles of the patients like if we setup this device to the hand it will measure the hand gesture or if it is fixed to the foot it will measure the foot gestures. Before we fix this device we will fix certain values for the particular gesture depending upon their requirement. Whenever the patient make this gesture this device will capture the movements and gives the certain type of the alarm sound for the different gesture so that the attendee can know that what are they require so that they can attend to them quickly.
In this device we also placing the pulse monitoring sensor and heart rate monitoring
sensor so that it will capture the each and data of the patient. We are connecting to the iot severs so that it will store the data of the patient dynamically as time goes on. So by uploading this data to the cloud we access this data whenever we want and it helps the doctor to treat the patient as better as possible. And I started experimenting this device for the various persons who are effected with this disease at the various locations and made a notes of every person track record and found what are the pros and cons of this by selecting the various persons of the different age groups.
Insight & Approach
What I learnt by conducting this experiment by the different groups is that this was
inconvenient to the person who are highly paralysed and bed ridden from many days they are feeling some discomfort by wearing continuous this device. So I will make corrections in constructing the design of the body which is more convenient for continuous wearing.
Since I discovered that the most valuable aspect is the shared insights and learning, by
using the visualization tool as a starting point for a series of design thinking activities. By using this design tool, I rectified my major mistakes which I was stuck before.
|
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20,640 |
CHALLENGE
Industry – Courier/Express delivery
Scenario – Pertains to package delivery to consumers living in densely populated geographies where the parcel volumes are highest and brings unique challenges and complexity to delivery operations
Design Tool used in this Scenario – Learning launch
Description – Parcel delivery at densely populated localities need a lot of administrative and sorting work and since the volume of parcels are high, the delivery vehicle needs to make multiple rounds between the office and the delivery area. The multiple to and fro movement adds to transportation cost, human cost and also increases the risk of delivery delays. I was the manager for a project which involved design and delivery of a new operations procedure which was expected to reduce the delivery time to such localities with minimal incremental cost and higher customer satisfaction.
SELECTION
The project team had come up with various innovative solutions to tackle this problem, but the trade-offs between Cost of implementation Vs. Benefits realisation was not attractive for most of the solutions. One of the solutions seemed practically feasible from all aspects; the idea was to have an office mounted inside a customised vehicle; this would act as a moving office which can cater to high volumes and also reduce the to and fro movement for the delivery vehicles during peak hours.
This concept did not have any predecessors and neither was it tried by any player in the industry. The team had too many assumptions which needed some real testing to lower down the uncertainties involved in the suggested solution. The team decided that Learning Launch would be an ideal tool to test the concept and also gather some data and insights which can approve/disprove the key assumptions made during the solution planning phase.
APPLICATION
The team studied different scenarios and came up with the suggestion to test the concept at 3 different metro locations with a Learning launch and had assembled a team to gather the data on various measurements during the pilot period. Three vehicles were custom modified with office interiors and equipped with all necessary amenities to back the parcel delivery operations. The delivery personnel were trained on the new SOP and the pilot was scheduled to happen in parallel at 3 cities for a period of 1 month to gather the learning and decide on the future course of action
INSIGHTS
The pilot was closely monitored by the execution team and results were analysed based on the success criteria predefined for the project. The results were impressive; the service quality metric increased by 15% for the geographies that were handled by the Mobile office. Surprisingly the project team noted that the operations cost was 7% lesser for the operations as compared to the
conventional delivery method; the team had anticipated 3% higher cost before the learning launch. The findings were presented to the senior management and since the numbers were clearly favourable; the decision committee sanctioned to roll out 75 additional such facilities across the nation within the next 3 months!
APPROACH
The team had studied the problem and came up with a list of workable solutions and from the list, shortlisted one solution which was most promising based on various business parameters. The learning launch was based on various assumptions and some of the assumptions were pivotal for the success of the solution. One thing which could have been done differently is that some of the key assumptions could have been pre tested even before the learning launch which would have helped avid some setbacks and bottlenecks during the learning launch.
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20,641 |
Challenge & Selection
I work for a large organisation in the financial industry sector and my role is to provide the business and senior management with customer insight so that business decisions can be made by not only focussing on income but also to obsessively focus on the customer. Storytelling is a great tool in meetings or debriefs to bring our customer voice to life and to influence business change.
Storytelling is useful in far more situations than most leaders realize such as inspiring the organization, setting a vision, teaching important lessons, defining culture and values, and explaining who our customers are and what they believe. In addition, storytelling is useful when heavy influence is required like leading change, or making recommendations to the senior stakeholders in the business. Often, our senior stakeholder do get overloaded with lots of presentations as well as data for their strategic decision making, a story will allow them to remember the presentation much better compared to numbers.
Application
I have a story about using storytelling. As a business we are making constant business decisions based on growth and ROI. Once, the business made a decision to make operational changes to a business unit that had a great income opportunity but they not know how these changes would impact the customer. I have told the business a story about a vulnerable customer who was negatively impacted by the changes and told his/her story to the internal decision makers and what the customer experienced and said.
Insight & Approach
It allowed the business to cross correct their plans to ensure that they fully focus on customer experience and the implication it has on the customer when they made operational changes. The story of the customer bought the issue clearly to life and was told across the business. Senior stakeholders were able to bring the customers to the heart of the decision making process without compromising financials or ROI. It is now encouraged to always have a customer story during key meetings.
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20,642 |
In a world that gets harder and tougher every day, companies need creative and multifaceted solutions for facing their challenges, which simultaneously enables them to win over their rivals. Such a need leads to a method, called Design Thinking, the process of creating new and innovative ideas to solve a particular problem. The aim of this paper is to show how design thinking affects Product, Process and Organizational Innovation. The objective of design thinking is to involve consumers, designers and businesspeople in an integrative process which can be applied to product, service or even business design. Based on the information and literature, the conceptual framework of the research was designed and hypotheses were developed. Data from 95 organizations in science park of Tehran, Iran provided empirical evidence for this survey. Partial Least Squares Structural Equation Modelling (PLS-SEM) using Smart PLS 3.0 computer software was used to analyze the data. The results of this study suggested that: Design thinking could be applicable to Product, Process and Organizational Innovation. Using the various Design Thinking tools, techniques and templates, organizations can apply them to make their innovations come true. Intro Innovation is the mechanism by which organizations produce new products, processes, and systems, required for their adaptation to the changing markets, technologies, and modes of competition. Technological innovations, business model changes and shifting consumer habits are increasingly producing turbulence in and around organizations. To successfully respond to these dynamics, managers not only require innovative problem-solving practices but also need to turn from a traditional decision-making attitude for example selecting among predetermined alternatives, toward a design-creating attitude i.e. creating new options. This rapid and accelerating market shift towards integrated products and services has spurred significant changes in how companies invest in innovation, train their employees and engage with their customers. Among these, one of the most visible and arguably, strongest trend is a board-based investment in design thinking (Roberts et al., 2016). Design thinking, as a concept, has been slowly evolving and coalescing over the past decade. One popular definition is that design thinking means thinking like a designer. More concretely, Tim Brown of IDEO has written that design thinking is a discipline that uses the designer's sensibility and methods to match people's needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity (Martin, 2009). Design thinking is promoted as a user-centered approach to innovation, it has been introduced as a management approach that brings creativity and user-centeredness to organizations as a new way of working (Brown, 2008). It has also started to receive increased attention in business settings. This is because the design of products and services is a major component of business competitiveness, to the extent that many known companies have committed themselves to become design leaders. A review of the literature on design thinking suggests that it is a management practice deserving increased attention from scholars. An examination of both theoretical work and actual management practice reveals a process that is not only internally consistent and coherent, but also capable of constituting a distinctive practice (Andrea, 2014). The authors believe that design thinking is a remarkably under-used tool for achieving strategic business initiatives, increasingly driven by the need for innovation (Andrea, 2009).
This paper aims to consider how applying design thinking behaviors allows one to focus on the problem, the issue and the user, letting him/her find the means for solutions. For many, this approach combines different viewpoints and customer-centric concepts, increasing their innovation speed. This study investigates the nature of the relation between design thinking and innovation, particularly with the purpose of examining the relation between design thinking and product, process and organizational innovation. It starts with the background as well as the issues of design thinking, 1. Problem-Solving in Design Thinking Design Thinking is a method of understanding problems and producing innovative and compelling solutions (Thienen et al., 2014). It is seen to inherently include questions concerning the way the problem is represented (Boland & Collopy, 2004), looking beyond the immediate boundaries of the problem to ensure that the right question is being addressed (Drews, 2009), thus it goes beyond what is obviously stated to see what lies behind the problem (Zaccai in Andrea, 2010). Identifying, framing and reframing the problem to be solved are regarded as equally important as solving the problem or finding an appropriate solution (Beckman & Barry, 2007). The process of challenging the original problem is not limited to the beginning of the process, but is ongoing, incorporating the findings already gained to re- phrase the problem. There are problems that require creativity in order to find multiple workable solutions. Wicked Problems is a common phrase and many papers have been return in this regard. According to Kimbell (2011), design thinking is appropriated for a variety of professions e.g. business and sciences, to solve disciplinary problems in seemingly new ways. In the same context, Piotrowski explains that businesses are seeing that the process of design can bring innovative thinking to problem-solving within the corporate environment, a methodology which is known as design thinking (Piotrowski, 2011). Muratovski goes on to propose that design has developed from a purely stylistic trade, centered around creating beautiful objects into an industry with complex problem-solving at its core (Muratovski, 2015). In Wicked Problems in Design Thinking, Buchanan (1992) posed the idea that designers frequently encounter complex, wicked problems. The skill of developing multiple varied solutions in an effective way that is at the heart of design thinking. In addition, Buchanan suggested that designers’ thought process allowed them to deal with complex, multi-faceted wicked problems. Hypothesis The term design thinking is often used as a unique approach to solve problems in innovative ways. Researchers from various disciplines use the principles of design to solve problems. Tim Brown in his book Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation (2009) has explored design thinking. Accordingly, design thinking, based on the same principles used by designers to produce innovative solutions for engineering problems, is considered by Brown to be the paradigm for solving complex problems regardless of the field of activity. Also, he adds that: Design thinking has its origins in the training and the professional practice of designers, but these are principles that can be practiced by everyone and extended to every field of activity (Brown, 2008).
Insights into real users’ needs have been perceived to help innovation teams go beyond their usual problem and solution frame. Studies show that design thinking has been used in the area of incremental innovation or continuous improvement. The central promise in the literature is the contribution of design thinking to innovation (Brown, 2008; Martin, 2009). However, while the view on innovation ultimately affects how design thinking is evaluated, innovation as a term is usually not problematized and is discussed mainly as short-term gains for instants creativity boost or a way to come up with great ideas i.e., invention rather than innovation (Cruickshank, 2010). Method 1. Survey Development and Sample To test the research questions, a survey instrument was developed. The design process for the questionnaire involved two stages. In the first, an extensive literature review was conducted, which got further assisted through identification of model's constructs. Afterwards, the items associated with each of the constructs got directly adopted or slightly modified. Since the questionnaires were administered in Iran, two scholars were asked to translate the initial English questionnaire into Persian. The Persian version was then back-translated into English by two other scholars and both English versions were checked for any discrepancies to ensure consistency. Ultimately the Persian questionnaire was employed. In the second stage, three academics with relevant working experience in Iran reviewed the draft questionnaire and identified any awkward or inapplicable items. Further revisions and refinements were made, based on their feedbacks, to ensure that the survey would be highly understandable and relevant to the practices in Iran. An internet survey was administered and targeted at companies located in the science parks of Tehran, Iran. The questionnaires were emailed to the members of top management in each company with a cover letter that explained the purpose of the survey and provided an assurance of confidentiality. Previous researches suggested that members of top management are more familiar with ideas and values within organizations putting them in the best position to respond to the questionnaire (Hambrick & Mason, 1984). Out of the 250 invitations, emailed to the respondents, as many as 95 usable output was received, representing a response rate of approximately 24%. 2. Constructs in the Model Table 1 gives the variables, used in this study. The respondents were requested to indicate the level of agreement on each of the statements from 1: strongly disagree to 5: strongly agree. The items for the design thinking came from Blizzard et al. (2015) and Brown (2008). The respondents were asked to answer the expressions. The items for product, process and organizational innovation were derived from Jimenez- Jimenez et al. (2008). Respondents were asked to rate the level of each of the items, using a five-level response format with 1: strongly below competitors up to 5: strongly above competitors.
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] |
20,643 |
Storytelling
Challenge/ Selection
Being a part of a community whom get together to inspire one another to do and be better, it was challenging for me to help contribute to that output. Although I had many life experiences that could be shared, I didn’t know how to communicate that in a way that would inspire others. The tool selected is ‘Storytelling’ The reason for choosing this tool was to allow the stories I had within, accumulated from my own life experiences to be communicated in a way that would in some way teach or inspire another person.
Application
Each week a topic is discussed within the group. A person of the group volunteers to take ownership of the session. That individual uses a different approach when holding the session. The week I took ownership of the session, the topic for discussion was ‘overcoming failure’. In life I have encountered many of what some people would consider ‘failures, therefore what better way to communicate that, then through the tool of ‘storytelling’. My story began by giving the group a background of who I was and where I was at that point in my life, in a way that allowed the listeners to in some way relate, allowing them to envision oneself as a younger version of themselves in a similar situation. The story continued by explaining what the goal was, explaining steps in trying to attain the goal. The story concluded in explaining the outcome. Although the project did go live, it didn’t survive more than a couple of months. I asked the group to reflect on a time where they had a similar experience, giving them time to reflect on that initial feeling of ‘failure’. I continued by saying that even though the journey did not end in what we would typically call succeeding, it wasn’t all a failure. Years later I reflected on that project and now viewed the project as a ‘success’. I asked myself the following questions. Did I learn something new? Did the journey open any doors, big or small? The answer for both those questions was yes. The group where intrigued by the answer and wanted to know more. Before continuing, I asked the group to ask themselves the same questions. I then listed what I had learnt from the journey, listing over 25 things! I then listed the doors it opened; Being accepted into an exclusive master’s course at University, a course only opened to those whom have significant entrepreneur experience. Guided me into my dream career in IT. Having this experience noted in my CV made my CV appeal to companies and therefore was the main factor that gave me an opportunity of an interview. Because of this I have been apart of many amazing technology organisations that have got me to where I am today. I ended the story with this final quote’’ Stop looking at everything as a failure. You may have not reached the end goal, but did you learn something along the way? Did the journey open doors, big or small? Learn to look at things and note down positives. Doing this will help in wanting to continue. And one of these days the end goal will be reached, and you will realise that the journeys taken, once viewed as ‘failures’ had been preparing you for this very moment.
Insight
By the conclusion of my story, the results where beyond what I could have had expected. Every group member, now looked back at a significant life journey (Once viewed as a failure) looking at the experience with a different perspective, taking from the experience all the positives. Seeing how storytelling had helped others view an experience in a different way made me realise how truly powerful the tool of storytelling can be and how everyone has a story to tell, that can help someone in one way or another.
Approach
Looking back at the experience, although the overall outcome was very much successful it could have been even more collaborative. As an alternative approach I would combine the tool ‘story telling ‘with the tool ‘mind mapping. If I was to use this approach with the story told above, I see it going as followed; by telling the story listeners would look back on their own experiences (once viewed as a failure) looking at them in a different perspective. Following this tool, I would now introduce the tool of ‘mind mapping ‘. Group members would identify two experiences in life they viewed as failures. By creating a mind map for these two experiences, they would be able to identify insights and patterns they did not notice before hand. By doing this would enable the participants to look back at the experiences in full circle.
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20,644 |
Elon Musk has achieved remarkable and unexpected things with Tesla TSLA in the 16 years since his electric-car maker debuted its first prototype. Add to that list the likelihood the billionaire entrepreneur is closing in on the last requirements to win a stock jackpot worth $600 million or more–in the middle of what’s shaping up to be the worst economic slump since the Great Depression.
Six weeks ago, with U.S. stock indices and Tesla shares plunging as the scope of the severity of the COVID-19 pandemic unfolded, the odds Musk would achieve the first tranche of his 12-part $55 billion compensation package looked slim. Yet Forbes now estimates the stock’s 100% rebound from a recent low-point on March 18 has Tesla on track to hit both six-month and 30- day market cap averages of $100 billion in early May. Once that happens, the company’s board would award Musk 1.69 million Tesla shares that, factoring in an exercise price of $350.02 share, would have a net value of at least $600 million. Tesla’s rebound far outpaced the 18% increase in the S&P 500 and GM’s 30% rise since March 18.
Musk’s compensation package runs through 2028 and was unveiled more than two years ago, well before the current health crisis. A review of it by The New York Times NYT in January 2018 called it the “boldest pay plan in corporate history.” Never one to think small, Musk told the paper: “I actually see the potential for Tesla to become a trillion-dollar company within a 10- year period.”
Certainly, the timing of the award is awkward. Tesla’s South African-born CEO and cofounder, with a net worth Forbes estimates at $40 billion as of April 27, would be getting the biggest payday of his life at a time of widespread economic turmoil and job loss across the U.S. and major developed economies. More than 26 million Americans have filed unemployment claims in the past six weeks of the coronavirus shutdown, which in turn appears likely to trigger a recession and a continued, unprecedented level of Federal spending. Tesla itself implemented across-the-board pay cuts for all employees and furloughed thousands of U.S. factory workers.
“This is like Marie Antoinette telling the peasants to eat cake if there is no bread. Still, Musk has never been troubled about appearances and may feel that he earned it,” says Columbia Law School Professor John Coffee.
The electric-car maker’s shares rose 10% to $798.75 in Nasdaq NDAQ trading Monday, boosting its market cap to $147 billion. The daily increase boosted Musk’s wealth by $2.6 billion, the biggest gain among billionaires tracked by Forbes.
Tesla’s average market capitalization is $95.5 billion, from Oct. 25, 2019, through April 24, based on data from S&P Global Capital IQ. The Palo Alto, California-based company’s 30-day average market cap is $104 billion. If the share price stays at its trailing 10-day average of $718.57 for eight more sessions, the six-month average market cap would be achieved by the trading close on May 6.
A Delaware judge ruled in September that Tesla’s board must defend Musk’s compensation package in a suit brought by a shareholder. Vice Chancellor Joseph Slights of the Delaware Court of Chancery rebuffed Tesla’s request to dismiss the lawsuit by shareholder Richard Tornetta, which says it unjustly enriched Musk.
Tesla reports first-quarter earnings on April 29, after the close of regular market trading. If it tops consensus expectations, which Barclays equity analyst Brian Johnson sees as a possibility, that could propel the stock even higher.
“While consensus has drifted down to a 32c loss for 1Q, no doubt due to lower than ingoing deliveries and the likely ramp costs in China, we would not rule out a non-GAAP profit for 1Q20, which (on top of the recent stock price rise) would add further fuel to the bull narrative that Tesla is set to dominate global automaking,” Johnson said in a recent report. He also noted that Musk would likely achieve the performance target in early May, increasing the odds of a new fundraising round by Tesla in the weeks ahead. Johnson estimates Tesla will report adjusted earnings per share of 61 cents for the quarter that ended on March 31.
Currently, Tesla’s main U.S. auto plant in Fremont, California, is idle owing to the coronavirus shutdown, though its new Gigafactory in Shanghai that opened in January is ramping up production of Model 3 sedans. The company, which briefly defied a local ordinance in Fremont to stop making cars last month, may call some workers back as early as April 29, Bloomberg reported. Tesla has told employees it wants to restart production at Fremont by May 4.
|
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20,645 |
Data thinking and cybersecurity
Challenge: Describe your challenge, including all
relevant information.
Cybersecurity is the practice of securing networks, systems and any other digital infrastructure from malicious attacks. With cybercrime damages projected to exceed a staggering $6 trillion by 2021, it’s no wonder banks, tech companies, hospitals, government agencies and just about every other sector are investing in cybersecurity infrastructure to protect their business practices and the millions of customers that trust them with their data.
What’s the best cybersecurity strategy? A strong security infrastructure includes multiple layers of protection dispersed throughout a company’s computers, programs and networks. With cyber attacks occurring every 14 seconds, firewalls, antivirus software, anti-spyware software and password management tools must all work in harmony to outwit surprisingly creative cybercriminals. With so much at stake, it’s not hyperbolic to think that cybersecurity tools and experts act as the last line of defense between our most vital information and digital chaos.
Types of Cyber Attacks
Cyber attacks come in all shapes and sizes. Some may be overt ransomware attacks (hijacking important business products or tools in exchange for money to release them), while some are covert operations by which criminals infiltrate a system to gain valuable data only to be discovered months after-the-fact, if at all. Criminals are getting craftier with their malicious deeds and here are some of the basic types of cyber attacks affecting thousands of people each day.
Malware
Malware is used to describe malicious software, including spyware, ransomware and viruses. It usually breaches networks through a vulnerability, like clicking on suspicious email links or installing a risky application. Once inside a network, malware can obtain sensitive information, further produce more harmful software throughout the system and can even block access to vital business network components (ransomware).
Phishing
Phishing is the practice of sending malicious communications (usually emails) designed to appear from reputable, well-known sources. These emails use the same names, logos, wording, etc., as a CEO or company to dull suspicions and get victims to click on harmful links. Once a phishing link is clicked, cyber criminals have access to sensitive data like credit card, social security or login information.
Social Engineering
Social engineering is the process of psychologically manipulating people into divulging personal information. Phishing is a form of social engineering, where criminals take advantage of people’s natural curiosity or trust. An example of more advanced social engineering is with voice manipulation. In this case, cyber criminals take an individual’s voice (from sources like a voicemail or social media post) and manipulate it to call friends or relatives and ask for credit card or other personal information.
Man-in-the-Middle Attack
Man-in-the-Middle (MitM) attacks occur when criminals interrupt the traffic between a two-party transaction. For example, criminals can insert themselves between a public Wi-Fi and an individual’s device. Without a protected Wi-Fi connection, cyber criminals can sometimes view all of a victim’s information without ever being caught.
Zero-day attack
Zero-day attacks are becoming more-and-more common. Essentially, these attacks occur between a network vulnerability announcement and a patch solution. In the name of transparency and security, most companies will announce that they found a problem with their network safety, but some criminals will take this opportunity to unleash attacks before the company can come up with a security patch.
Cybersecurity is important because it protects all categories of data from theft and damage. This includes sensitive data, personally identifiable information (PII), protected health information (PHI), personal information, intellectual property, data, and governmental and industry information systems
Selection: In your own words, briefly describe the tool
you selected
To fully emphasize the importance of cybersecurity and its importance, in my personal opinion story telling is the right way to go.
Storytelling tool
The fundamentals of using the storytelling tool is connecting with the audience.
In order to do so we must ask ourselves 3 important questions:
1. Who is our audience?
2. Where do they come from?
3.What do they need?
The answers to these three questions must be incorporated in our story. This will cestablish a personal
connection between the audience and the product.
Next it is important to have a clear sequence of events.
Application: Describe how you applied the tool you
selected to your challenge
On a morning like any other, the senior management of the company John Doe Inc., received calls from several branches that are unable to access emails or phone lines. The management initially thought it was a bit of a glitch that will be cleared up quite quickly. Unfortunately, all was not as it appeared.
Over the next few hours branches were reporting that all computer systems, access to emails and documents have been revoked, and phones lines were down (DDOS). It became apparent that the company has been hit with a catastrophic cyber-attack (Malware) as all computers across the company’s branches and offices displayed a ransom demand for the attack of $400 in Bitcoin per station (Cryptocurrency), or else their data will be destroyed (Ransomware).
At first, the company decided not to pay the ransom, and activate its backup system, instead. However, as it turned out, the backup system has been infected with the same malware (Data recovery). After a several hours of total shutdown, John Doe Inc. finally decides to pay, but only minutes after all of the company information was wiped out (Wiper).
That evening of the cyber-attack, large clients of the company report the same issues with their computer network (Worm\Virus). It wasn’t long until the attack hit the headlines, and caused chaos among clients and regulators (Reputation & Compliance).
After a full day without phones. Three days without email. Nearly two weeks without complete access to system’s data, it appeared that the damage was even greater. Confidential data of the company and its clients were being auctioned off to the highest bidder (Data Breach + Spyware) on several online marketplaces (Darkweb). It is yet unknown if John Doe Inc. could ever recover from this cyber-attack.
John Doe Inc. could be any company. It could be your own.
Through this real story, my hope is to clearly illustrate the importance of cybersecurity. Every individual needs to educate themselves on the importance of Cybersecurity.
Insight: Describe the insight you gained from applying
the tool you selected to your challenge
One of the best ways to educate staff and ensure key messaging is retained is by introducing the concept of storytelling in Cyber Security awareness training.
Storytelling is one of the most powerful ways to breathe life into your Cyber Security awareness
campaign. Let’s face it, Cyber Security can be a dull topic but it’s vital you find ways to engage your staff if you want to positively impact behaviour within your organisation. The message is just too important to get lost in formal, corporate communications.
Stories are fundamental to the way people learn; they help create an emotional response which makes it easier to remember what’s being taught. Cyber Security messaging can be brought to life, making it more relatable and real to people in their everyday lives. By making the story relevant to the end-user, you greatly increase the chance of that person retaining the information, therefore improving the overall security posture of your organisation.
Approach: Describe what you might do differently next
time -- applying the same tool you selected or a
different one -- and the reason(s) why.
Our society is turning into a cyberphysical society having dependence on Information and Communication Technology (ICT) across all aspects of our daily lives, which makes the need for cybersecurity paramount. The intangible nature of cybersecurity, the socio-technical dependences, the ambiguous impact and contested nature of fighting cybersecurity all make it a challenging area for policymakers. Cybersecurity can be framed in different ways, having different effects on people. Cybersecurity is a complex and multifaceted area which has no clear heroes or villains. The inability to frame cybersecurity has resulted in a failure to take appropriate measures and develop suitable policies. However, there are already ongoing cyberwars, and citizens and governments need to be better prepared. Message framing is a strategy for communicating a complex problem in such a way that the main arguments are understood and cannot be easily challenged. Simple message frames do not work for cybersecurity and therefore evidence-based message framing is necessary. In a similar vein to evidence-based policymaking, messages are framed based on the evidence and use framing strategies. Thinking in terms of framing strategies to communicate a difficult message has profound implications. We argue that it is important to take the evidence as a starting point and avoid utopian and dystopian frames, as these standard messaging strategies might be counterproductive. Instead, the following six strategies were identified as offering a better way to frame cybersecurity: 1) do not exacerbate cybersecurity, 2) make it clear who the villains are, 3) give cybersecurity a face by putting the heroes in the spotlight, 4) connect cybersecurity to values other than security alone, 5) personalize the message for easy recognition and 6) connect to other tangible and clear issues.
Message framing is not only important or cybersecurity but in many domains of government information. For example, the discussion about privacy, the use of personal files, identify management, Internet governance, public-private systems, and the opening of data are all complex socio-technical areas in which the results of intensive research are not easily to communicate. Cybersecurity specialists and experts, but also researchers and policy-makers, needs to frame their message well to avoid misunderstanding and ambiguity. Capacity building by government and more research about evidence-based framing strategies and its effectiveness is
|
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20,651 |
Challenge:
Leading the portfolio of a large pharmaceutical company has its own challenges. Especially as, we depend on support from many Cross Functional Teams (CFT), which do not report to portfolio.
Living the Corporate motto of “Good Health Can’t Wait”, we have to deliver a product at record time that offers “Better Tolerability and Compliance to millions of Diabetic people and also happens to be of “FIRST TO MARKET” category
This project has external and internal challenges. All the external challenges can be handled by motivated and united internal teams.
Selection:
The time-line is to deliver stocks to market within 30 days of getting necessary regulatory approvals. This means AGILITY, SPEED and RIGOR in Execution, which can only be achieved by MOTIVATED CFT
We chose “STORY TELLING” tool. Because story telling is the DIFFERENCE between SOLVING A PROBLEM and CREATING A CAUSE.
Because CAUSE is something that IGNITES PEOPLE and UNITES PEOPLE.
In a large organisation, igniting and uniting people with a cause/ larger PURPOSE can only make this project deliverable with-in the stipulated time-lines
Application:
We have listed down the key CFT members who would be the AUDIENCE. The entire story is designed for the audience. The larger PURPOSE/ CAUSE of delivering this product at record time is to facilitate better lives for millions of diabetic people and to live the corporate motto of Good Health Can’t wait.
Once the CAUSE is established, we focussed on the BIG problem of current way of doing things and the resultant delays, which would make us lose the CAUSE.
Through some examples of diabetic patients within CFT or their family members, we could able to make the emotional connect. The entire CFT got into the frame of mind that they want to take on this challenge and make it a CAUSE that they can invest in.
We have aligned the CFT on CLEAR SEQUENCE of events from START to FINISH
Insight:
The pleasant surprise was, CFT putting together a granular work flow to meet this Challenge, identified key stake holders, and aligned them to the CAUSE. They proactively identified possible bottlenecks from both external and internal sources and took pre-emptive steps.
Project management meetings of daily and weekly were fully attended and with complete inputs. The BELONGING and MOTIVATION are palpable
External supply partners were made part of audience, so that they are equally motivated and ensured that material is supplied in the prescribed quality and ordered quantity and ahead of agreed time- lines.
Having moments of REFLECTION through open house and Q&A sessions helped the team to get CLARITY on way forward.
I vividly remember how the plant regulatory team got local regulatory license in record time, which would have taken 2 to 3 weeks in normal situation. Teammates spending late hours on telecons (Being COVID-19 times) and people at plant finishing the TASK well ahead of time-lines by taking all COVID- 19 safety precautions.
So GREATFUL to the entire CFT for delivering stocks in 3 weeks, well ahead of time-lines.
This is what happens, when the team is IGNITED, UNITED and working for a CAUSE.
Approach:
STORY TELLING for creating a CAUSE is the most appropriate DESIGN THINKING TOOL for this kind of transformative effort.
Ignited teammates are the CATALYSTS who proactively anticipate and resolve issues and bring in rigor and speed of execution, because they are not delivering a PRODUCT, but they are working for a CAUSE. They are making lives of millions of diabetics better.
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20,653 |
REFLECTION ABOUT VISUALISATION
Challenge and selection
I worked into the marketing department of one of the most recognised beauty company. Since at the beginning of my involvement as brand manager, I had to secure to sales representants the best effective way to introduce, develop and support the brand during sales cycles. Everytime they went to customers for presenting novelties and promotions they had a tons of printed copies (as products insights) to be showed for sellinng and introducing new items. In this way, we had a wide wasting of time to prepare all materials printed, sharing that instruments that seemeed not to be very practiful for doing the right job. We discovered, discussing with some sales reps that usually they didn’t show all materials and often some customers asked were scared by too much information to be explained, refusing to hear boring speeches. So there was something to be find for improving the interaction and get all persons involved more engaged.
So I decided to follow the way of visualization as the best tool to define what the real situation was and to extrapolate more insights for building a new and powerful way of communication for sales cycles to sales reps and customers. Why that tool? Firstly because visualization offers a better chance to see the "whole" as Prof. Pink describ in his book "A whole new mind", as cross-working of both parts of the brain, second as for the opportunity to have a deep immersion into the meeting between the Sales rep and customer
Application and Insights:
At the beginning, we conducted a survey through the sales team and customers where we asked their opinion about the critical points about the printed sales cycle materials:
- Practicality
- Ergonomics
- Attractiveness for customers
With the results we designed the situation of the meeting betweeen sales man and customer where the material for the sales cycle could be showed
The main insight outcomes were very powerful: usually the space where reps could leave the printed copies was too small and It was difficult to handle the sheets during the presentation but the baddest news were customers are always tight to hear from the rep so they started feeling very impatient if they saw a lot word to be read, for that reps lost sales because of that problem.
With this insights, we built a brand new magazine, printed for every cycle, slim, with a short introduction for novelties and promotion and always full of images and photos to create engagement for sales and customers. Better than that, we noticed and increasing of sales during the first visit of the rep for the cycle.
In my opinion, design thinking can definitely help to find better solutions, also in this case because It can easily help to figure it out the situation and give more power for translating data into insights and solution. With a clear state of art, your brain can work in a fluent way and discover more
Approach:
Thinking about a next opportunity to use visualisation,I will prefere drawning a “pre- state of art” before every survey because I think you can affect data and results, I noticed that can be better having more pure mind about things e giving “open space” to creativity in every part of the process of th design thinking.
|
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20,655 |
Reflection - Storytelling
Challenge & Selection
The tool of storytelling is the tool of communicating new ideas or product development,
storytelling can even be used to inspired young to senior individuals. Our peers can connect
through storytelling in a sense of opening up and creating a conversation it can be innovative
ideas, personal experience or a story they heard when these individuals was a child that still
empowers him/her as young adults. Working with seniors or interacting with any seniors outside
work can lead to storytelling where these seniors would feel vulnerable to open up to the
younger generations about their past experience or the current situation, they are in because of
past experience.
This story can now assist the younger individual to picture themselves and aligned the story or
the feedback to their goals, I would generally use this technique to wow my colleagues which
can lead to creating a cause for the idea or to potentially assist my colleagues in solving a
problem that is troublesome. However, storytelling can lead to a person feeling unsure or
uncertain of the next step they should align or take if questions are not being answered by the
person. A person who shares their story must be captivating since people would listen to the
message or advice regardless of the intent of the story and provide empowerment, motivation or
inspiration to those who are listening.
Application
Recently, I have told my teammates a story by implementing storytelling. In assisting my
colleagues in a group project where we had to establish a business plan for a startup business, I
was trying to explain the fundamental of starting a project by establishing who would take the
lead on the project and everyone would need to communicate with each other if they happen to
get stuck on the given task. Even talking about my past experience with these types of projects
on how I would be the one to take up the slack in finished the project by myself since the
teammates I also get paired with never seemed to have an interest, or they would never come
to an agreement on who would complete the different tasks to complete the project or even
argue over minor bumps along the way of finishing the projects. One of the colleague's brought
up a past experience of having a failed business due to not planning properly enough to achieve
his goals within his business.
I further went on to relate a story of business planning of a good friend who had open a
business, where she purchased different products of makeup wholesale and would sell these
products back to her customers retail, her business was full of ideas per her plans she made
before opening where after achieving a certain amount of customers she would expand her
business and purchase more products of different brands. Eventually, she did not have enough
funds to manage her business due to her mishap of managing the business and came to me for
assistance in managing her small business, we tried using a different technique such as SWOT
and PESTLE to examine the environment of her business and what was affecting the business,
I also advise her to look through her financial to notice where investments can be allocated but
she wasn’t patient enough and opted for a friend to buy half of her business.
Not too long after they both did not agree or predicted the same achievement for the business
due to different mindsets and both had a different target set for this small business and ended
up failing.
Insight & Approach
By opening up about my friends' story really made a difference to my teammates, this jolting
story caused my colleagues to re-evaluate the steps they both wanted to take when it came to
business planning. The fear of having a failing business plan resulted in both my teammates
conducting external and internal analyzes on the environment to confirm that this sector was the
right one and what threats or strength we had against the competitors. Having done all these
analyzes we had determined the results and began on making plans on the methods that should
be used to attain the goals, financial projections, organization background and most importantly
the goal to be obtained.
Storytelling improved our communication and allowed each teammate to have a conversation or
expressed their opinion on what we should include in the project. It also demonstrated before
starting a business we need to choose a sector and apply different tools to analyze the
environment around the business to determine potential threats, weakness or the environmental
factor affecting the business and while exploring these factors we can decide if it is the right
sector to start our business.
Since discovering storytelling has such a positive impact on our peers or even individuals I
interacted with daily, I have decided to prepare myself and listen to other people and assist
them with a story that I have heard or a story of my past experience since it can create value to
someone and even resolve problems.
Because of storytelling, I am now able to have more disruptive ideas for my business and it has
become a strong point for me by listening and communicating to people around me such as
seniors and adults.
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20,656 |
After benchmarking your scoring, we suggest you print at least one copy of the Assignment Rubric and jot down some notes as you review your peers’ submissions. Notes will help you assign scores and develop clear, written feedback for your peers. We have included a written feedback section for each rubric element; however, if you score any given element a three and do not have any feedback, simply type “none” in that particular text box.
Remember, English isn't everyone's native language. Focus primarily on how well the submission meets the rubric criteria. When writing feedback, use a constructive and polite tone.
If you encounter either a blank submission or seemingly plagiarized content while reviewing, please do not assign any scores. Instead, click the "Flag this submission" button and indicate "This submission is incomplete" or “This submission contains plagiarized content” as the reason for flagging. If you are flagging due to seemingly plagiarized content, please provide the content and its original source. After flagging a submission, you will be prompted to review another peer’s submission.
Everyone enrolled in the course must review at least three other submissions to ensure everyone receives a grade; however, many learners complete more to help their peers who are still waiting.
|
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20,658 |
Example Reflection - MINDMAPPING
“Process improvement and innovation for better work orders completion”
Challenge
I am the team lead for continuous improvement with the team comprising select members from different functional groups my organization – an ICT system integrator primarily focused on technology solutions and services to Enterprise clients. Out team comprises representation from Business development, Sales & Key account management, Project Support& Service delivery and Finance. We have multiple contracts with leading MNCs in the region, which are basically time & material (T&M) contracts. We have multiple teams working in various sites and who will be completing many Work Orders in a month under various and each Work Order to be completed as a small project and hence consolidated monthly invoices to be prepared and submitted to respective client with summary project completion. Our challenge is to improve tracking of project completion and receivables tracking to avoid any cash flow trap. Since the invoicing and receivables are aggregated based on work orders, even small issues on some work orders results in non-acceptance and delayed payments. Additionally, we also intended to improve work flow with process innovation and possible automation in a time bound manner.
Selection
As part of our regular training initiatives, we have already introduced the concepts of mind mapping and some of the benefits of design thinking approach to most of the staff, particularly those in projects. Also, we have an open office setup with transparent glass partitions, ideally giving an ambience for colorful stick notes, mind map charts. Hence we selected mind mapping as a tool unanimously to explore position innovation in improving our project work flow and processes.
Application
Firstly, we asked each project team, totally there were 8 teams, to put all their concerns and issues that are hindering their project tracking work flow. They were told to use sticky notes different areas of the conference room. Mind maps from each time, had the name of the project team with their challenges from each of the interfaces involving other stake holders such as key account managers, finance, procurement, vendor, field staff, quality check teams and customers themselves. We also told them to use different color for different type of challenges (red, orange and blue) in the order of impact. Though teams are aware of the project and delivery standard processes (we are ISO 9001 certified), due to local challenges, project teams were able to come out with specific challenges for each project group. We asked the project teams to switch the walls and asked them to spend some time on the current challenges and come out with possible
solutions and stick them as green labels near the challenges. This was again reviewed by the respective project team to either accept or reject the possible solutions without valid reasoning.
Insight
We had similar meetings in the past, however they were mainly very structured with lots of discussion points such as projects, sales, customer feedback and other administrative issues with mostly team leads talking. To improve collaboration and making collective efforts, we conducted this session exclusively for project delivery challenges and process innovation. Also this session happened in a specific day with lean work schedule for the teams, (a day prior to long weekend due to national holidays). Key insights gained by the teams were recorded by the moderator (me, of course) in an informal post lunch session. This actually gave the team members to come out openly with possible improvements that they can do without much effort and even some of them suggested trading certain key staff among each other. Such open approach to collective problem solving and process improvement created an ambience of more positive engagement by teams. Added to this, we also collected reasonable input from teams for automating the field staff workflow with a planned mobile application by which field staff can upload information and completion of project tasks using a mobile or tab, which will speed up work order completion and increase transparency.
Approach
Complementing the traditional periodic project reports and root cause analysis, this new design thinking approach and use of tools such as mind mapping should lead to better collaboration and innovative ways of project completion and tracking. As the current projects are part of multi-year contract, such periodic and small initiatives for continuous improvement will have long term effect on the organizational capabilities as a whole. We intend to carry on with such design thinking and collaborative approaches by breaking down all our major challenges in to smaller units and possibility coming out with quick and iterative solutions.
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20,659 |
Reflection – Visualization
Challenge & Selection
The first tool I used was the tool of Visualization, or Visual Thinking, to achieve a shared understanding of a problem space among a diverse students before attempting to identify and define possible solutions to the problem. I use this approach often with our university, whose departments work to apply technology innovations to modernize their mission or the delivery of their services to their students, which may be ensamiens students, or not. I have used the technique of using a straw man visualization of a problem domain with a set of questions or prompts for discussion to allow a students to learn from each other in the process of defining the scope, boundaries, key elements, and relationships between elements to consider when identifying pain points and opportunities for improvements or solutions.
Application
I start the process by creating a straw man graphic of the problem domain. To develop the straw man graphic, I will draw from any existing material available to understand the environment. The existing material may be operational or procedural documents, training materials, marketing materials. If materials are not available, then I conduct informal interviews with one-three of the students who serve as my main points of contact on the initiative. If appropriate to the situation, I will borrow the concept to “front-stage/back-stage” from previous research, and discussed in David Gray’s book, “The Connected Company”. The front-stage/back-stage approach helps to reinforce the notion that every service – even an internal service – has customers with whom the service provider interacts and internal processes that enable the university to provide the service. The template I often start with also has a column on the left to identify Partners and Value Chain Providers and a column on the right to identify Oversight organizations that may add constraints to how the organization operates. The straw man graphic is simple, using simple shapes and icons available in Visio or on the Internet. If the front-stage/back-stage view doesn’t work, then I will create a different type of visual, either based on a high-level process flow with swim lanes for different students or another format.
For the activity, I will divide the stakeholders into groups of 5-6 participants each representing a
different organization or area of interest. Each group receives a poster-size copy of the straw man
graphic that they can write on directly, or use sticky notes to make comments. I give them two-three questions to answer, such as :
1) What key elements are missing from the graphic?
2) What would you change about the graphic to make it more accurately reflect your problem space? 3) What key insights do you have about the relationships between the entities in your problem space?
I give them approximately 20 minutes to discuss the questions and mark up the graphic. Then I have each group report out on their answers to those three questions while pointing to the mark-ups on their poster. As each group reports out, I record commonalities in the insights of each group, and then additional insights that come from the group discussion on an additional copy of the graphic. After the session, I digitize each group’s poster as an artifact, create a view that combines the shared
and new insights from the group discussion, and then create a revised graphic that incorporates their feedback and proposed changes that they agreed to as a group.
Insight & Approach
What I have learned from conducting this exercise with several groups is that while the graphic – especially the revised graphic that incorporates their feedback – is important for reinforcing their understanding of the problem they are working to solve, the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space. The graphic gives the diverse group of stakeholders a focal point for discussion that allows them to share their perspectives and develop insights into potential root causes of their problems. While they could create the graphic from a blank slate in a collaborative manner, starting with a straw man jump starts the conversation for them. They can quickly identify where they are in the graphic – or if they are missing – and can more quickly gain new insights about relationships between key entities instead of taking time to identify them. They can also identify variables in the problem space – that is, it helps them to identify what they don’t know, in what areas they need to obtain information or data to provide the values for the variables. Since I discovered that the most valuable aspect is the shared insights and learning, next time I would use the visualization activity as a starting point for a series of design thinking activities. Then the revised graphic that incorporates their combined feedback can serve as a reference tool throughout the remainder of their work.
|
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20,660 |
Event planning
Challenge:
Mind mapping is a unique technic and it is very easy to understand and analysis the problem.
Selection:
I selected mind mapping because it is very easy to understand and it has lot ways to create a mind map.
Application:
Mind mapping is unique way of design thinking it makes our brain to think differently it makes us to solve any problem easily.
Insight:
I learnt how to plan an event using mind mapping.mind mapping technic made me think about the event and it was easy for to me plan an
event mind mapping unique technic made me do this task easily.mind mapping is in the form of sketches and drawings which will makes us analysis the problem.
Approach:
Next time I want to implement mind mapping technic for gobal warming and to analysis the disadvantage and infact on envinormental.I belive the mind mapping can make people claver by thing about the problem and analysis the difficulty and successfully solving the problem.
|
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20,661 |
Mind Mapping
Challenge:
My faith community has undergone serious changes and growth in the last 5 years: new leadership, many new members, and even a new location for worship (after temporarily occupying other spaces while our new church home was being constructed). One constant throughout these dynamic years has been music, and more specifically, the way music brings people within our community together. As a member of my congregation’s music ministry, my role is to plan and share musical offerings during worship services. The consistency of our ministry (familiar hymns, predictable players, etc.) has been helpful during recent times of transition. However, now that we are settled into our new church home, we’re looking to improve upon our greatest hits. Specifically, we’re looking to answer the following question: How can we make our music ministry more inclusive? Our congregation and the community in which it sits look different every day. How do we expand or revamp the way we use music in worship to be more inclusive of new people, new ideas, and new traditions?
Selection:
As a congregational church, we value a democratic approach to decision-making. We wanted to leverage input from members across the congregation to design our new vision for music. After employing several strategies to collect data from congregants (interviews about their worship experiences, journals and collages to capture their relationship with music beyond the church walls, surveys to learn their hopes for the music ministry), I designed a mind mapping session to glean some insight from all the information. I was compelled to use this particular tool after brainstorming sessions with church leadership earlier in the process revealed their very strong opinions about the future direction for the music ministry. I remembered learning about the dangers of “hippos” (“highest paid person’s opinions”) in the design thinking process, and knew that our solutions would never address both the stated and unstated needs of the congregation without a more unbiased approach. Mind-mapping became a way to bring fresh eyes and voices to the conversation from people both within and beyond the church community.
Application/Insight:
For our mind mapping session, we used the “yard sale” approach Lindsay Carr described in our course video. Our “data” was randomly displayed in a big, open room. Participants first independently reflected on the display and then collaboratively clustered data into themes and identifying outliers. We guided teams in turning these themes into insight statements by asking “so what” about each of the themes discovered. This was the most powerful experience of the session as it revealed criteria to include in our solution that were not yet on our radar. For example, earlier brainstorming sessions with church leadership produced possible solutions that only looked at music’s role within the hour-long worship service each Sunday. The insight statement from our mind mapping exercise revealed that congregants most valued music that could intersect with multiple areas of their lives. From this, we established a new criteria for solutions to incorporate “musical offerings” that would somehow extend into the week or extend across Sunday services.
An unexpected consequence of the mind mapping was that it revealed an alternative definition for music that no one in the original planning team had expected. Within one congregant’s music journal,
he noted his experiences with both audible music and silence. For him, silence was part of music as it was an absence of music. He described his musical experiences as being most profound when juxtaposed with opportunities for silence. Had we not encouraged participants in the mind mapping exercise to take note of outliers, we may have missed this important idea. Within our solution criteria, we made sure to expand the role of the music ministry to include planning for both audible music and silence within worship and beyond.
Approach:
Overall, I was very pleased with the mind mapping session. It captured many more voices and ideas than might have been heard at an all-church meeting (our typical forum for collaboration). Listening to discussions during the session did make me think critically about the strategies we used to capture our initial data from the congregation. The music journals and other artistic expressions of people’s relationships to music were among the most successful. Since members of the music ministry were the ones who conducted the one-on-one interviews with congregants, I question how honest folks were about their positive and negative experiences with the music we shared each Sunday. In the future, I would use a more neutral party to interview the community.
|
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20,662 |
Example Reflection – Visualization
Challenge & Selection
One of the most helpful tools I used e.g. in a recent training I held on Agile & Design Thinking was Visualization. It was specifically important for the groups to present possible solutions to a problem to all other participants and some selected stakeholders of the training. I worked with IT people to train them how to present potential solutions to users and customers of their potential solution.
Specifically in one group we used a storyboard visualization of the problem domain at hand showing a rough idea of a customer journey of selected personas making their way through the solution.
Application
I started the exercise by introducing the groups the concept of a storyboard really graphically showing a customer journey through an app. Every group should come up with their graphical representation from a user perspective how the user would travel to their individual ideas of an IT application.
It was important to take away the fear that this is not a competition about the best graphical work, but just a tool to enable communication and interaction and to think of it from the end, from the customers/ users view.
Insight & Approach
For the teams it was a great learning experience to see how a small visualization enabled during their presentations great discussions with their peers which played the role of potential customers of the application. It gave really different insights into the way, even other IT people would have seen ideas from an end user perspective which was one of the greatest things to see: that a simple tool enabled discussions to change perspectives even for people sitting usually on the other side of the table.
With the graphics, even some ideas from the course made it back into the daily work of some participants who incorporated ideas generated here back into their products.
|
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20,663 |
EXAMPLE REFLECTION- LEARNING LAUNCH
Challenge
I work in a bank and to be more specific I am a member of the marketing department and my/our project is to create new products to the market, in order to boost sales of loans for the agricultural sector.
Selection
After we have designed the new loan and its terms of use and after many ours of discussion around which design thinking tool is the appropriate to use, we concluded to use the learning launch tool as we wanted to take down a learning experiment so as to collect market-driven data, data which would guide us to decide whether we will proceed to a full new product roll out.
Application
One of the most important theories we wanted to test was whether the bank should launch the new loan and whether it would be profitable or not. What we did was to release the product to those branches that most farmers were situated (for example branches that were located near to large cities and big villages throughout Greece). We sent a list of possible customers to our branch officers and told them to just make a phone call to the members of the list so as to inform the possible customers for the new product and its characteristics.
Insight
The results were amazing. Up to 80% of the customers visited the branches and nearly 60% of them took the loan. Because of the characteristics of the loan the profitability increased dramatically. The bank decided after 5 months’ time to launch the loan to all of its branches.
Approach
The learning launch tool for such problems is the appropriate tool. We tried several other ideas/tools of design thinking but whenever we wanted to see whether a new product should be produced or not, whether a new product will be applicable or not, we concluded learning launch tool to small regions is the most appropriate.
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20,664 |
Reflection – Storytelling
Challenge & Selection
Most of the successful businesses nowadays have already proven that traditional
management tool is not sufficient, the capability for an organization to manage the “unknowable” by implementing new strategic management approaches e.g. Learning Launch, Storytelling, Mind-mapping etc. is deemed critical to an organization’s long- term development. Among all the design thinking tools discussed in the lessons, most of them are new to me. “Storytelling” is an excellent tool which I believe could be the most applicable to my own situation as it can assist me putting insights and intuitions
into series of discussion topics. Quite often I need to deal with clients from variety of industry verticals and they usually raise service requests that are too complex to be understood by different stakeholders. The ability to relay complex information in a specific context to various groups of audiences has been a real challenge to my work. Storytelling, in such case, will be a compelling tool that can help me communicate effectively as it is not just about a list of things we have to do, it is about the “connection” that we give to people about a piece of information that we are trying to share (Ref. Week 2 Lecture).
Application
To share about my own experience in applying “Storytelling”. I used to work in an IT
application departments and in the past when I came across to conducting technical workshops for colleagues, I once encountered a situation where people just sat down and listen without asking questions or trying to challenge the validity of the presentation content. When I back to office and discussed with my manager, we both agreed that apart from the content validity itself, the audiences might not be able to understand the underlying benefits and values of launching the new applications in supporting their day-to-day operations. In an attempt to prove our assumption was
correct, we conducted the second workshop and started with asking questions like: “why do you come here today?”, “how do you feel from the first workshop?” and “what is your expected takeaway from today’s workshop?” etc. And we also modified the training approach by adding some real-case scenarios (i.e. stories) that would have been encountered during daily operations and by linking the problems and challenges back to the specific function that the new application could possibly address by asking them to perform some demo practices with the aid of laptops and tablets. The scenario-based training approach offered the audiences to feel like they were actually encountering a real life problem and how best they could tackle it with the support of
the newly implemented systems during the workshop.
Insight & Approach
After attending this course, I started to understand people in workplaces might not be
inspired by reasons, rules or directives alone, but their underlying norms and values, from which they cannot make sense of future events that they have not encountered nor anticipated. That explain why when sometimes I met senior executives finishing their speech by asking questions like: "So how do you feel right now?”, “If it is not what you think, but how you do feel?". The audience would then start to feel a little confused half way through and wondered how it would come together through reflecting from what had been occurred in the past. In the event people wonder there
have been discrepancies from current practice, storytelling has been so compelling that can allow me to communicate the rationale behind so effectively in order to trigger motions and feelings from the audiences, by wrapping up with open-end questions. I will continue to make use this tool in designing my future workshops and present the most compelling stories I earned from the past.
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20,668 |
Reflective example – Visualization
Challenge
Getting consumers to articulate what they feel is a very difficult task. This is not only because of the fact that they do not wish to admit some of the not-so-popular feelings but, in many cases, they find it difficult to articulate any feeling. Due to this, it becomes very difficult for researchers and product developers to identify the need gaps in the customers life and identify solutions that will help them address the need gap.
I am a career market researcher and I have been working with varied customers from the under- privileged to the largest of the businesses and I have seen this inability to clearly articulate their feeling to be consistent across all the segments. It is only that the extent differs.
Selection
Based on my experience, I have witnessed that Visualization as a tool does wonders in eliciting subliminal feelings and perceptions of individuals and help them build on their thoughts a lot more. I have used visualization in one-to one scenario and in group scenarios with my research respondents and I have found them to be able to articulate their views a lot more robustly. Also, I have found that the respondents are able to build on from one aspect to another as they start seeing a pattern emerging in front of them
Application
I have used visualization in several scenarios. However, as a case in point, I am describing the manner in which I have effectively used the tool in driving service level efficiencies in an online delivery system. Apart from several other modules that we used including home visits, we also invited a few of the delivery agents to a room to talk to us about their experience of delivery and identify areas of improvements. We realized that the delivery agents were not really comfortable talking about it at all. There were multiple reasons for that
- They were doing the task the same way and did not know what else could change
- They were in a group who were potential competitors too. They did not want to look poorly in front of them
- They did not want to show their organization in poor light in front of an external person (after all, we were external consultants)
As moderators, we started sharing photos with them of different instances of deliveries. We made sure that these photos were not linked to them or their organization and, thus, they could find out potential positives and negatives on each of the photographs. The respondents were happy to share their views as they were able to externalize the problem through the photos. Based on the feedback, we started grouping the positives and negatives into groups based on the type of activities. We ran this through multiple photos and images.
Once done, we started reconstructing the process the agents followed themselves, bringing in the positives that we learnt from the exercise and removing the negatives…. this was drawn as a flow chart and each agent started adding value to the process. The most rewarding part of the whole process was that, after a point in time, the agents walked up to the board and started making changes on their own without our intervention.
Insights
The process provided significant insights to us in terms of redefining the process for the online delivery organization. What was really pleasing to note was the fact that the respondents walked in to add their value to the whole process by the time we were closing the process.
Other key insights that I learnt through this process were:
- Externalizing is a great way to weed out the fears of the respondents and get them to share
- Visualization helps the respondents connect and build a cohesive narrative
- Photographs and images are wonderful ways to build scenarios and connect the process flow
Finally, images speak 1000 words! The visualization approach helped in eliciting responses from the delivery agents inspite of their lower articulation abilities and being low on creative thinking. Thus, we were able to provide inputs for redesigning the entire delivery process
Approach
The overall findings came out very well and the recommendations were well accepted too. Given this, there are not a lot of reasons for changing the approach. Some modifications would definitely be helpful. Some of these are:
- Getting the respondents to draw or identify photographs of scenario that best explains their perspective of the process. They could be actual photos of delivery or could also be used as metaphors.
- Engage the respondents in co-creating visualization process rather than initially leading the visualization process
- Close loop the process with the end customers to get them to visualize the output and share their views
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20,669 |
Design Thinking for Innovation
Mind Mapping
1- Challenge: Describe your challenge, including all relevant information.
Mind mapping is a highly effective way of getting information in and out of your brain.
2- Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why
you selected it for your challenge -- including any appropriate video lecture references).
mapping and brainstorming tool,designed to generate ideas, inspire creativity, brings you efficiency both in work and life.
3- Application: Describe how you applied the tool you selected to your challenge (e.g., what
you did and how the tool was applied effectively or ineffectively).
Think of your general main theme and write that down in the center of the page. i.e. Food Figure out sub-themes of your main concept and draw branches to them from the center, beginning to look like a spider web i.e. Meats, Dairy, Breads Make sure to use very short phrases or even single words Add images to invoke thought or get the message across better Try to think of at least two main points for each sub-theme you created and create branches out to those.
4- Insight: Describe the insight you gained from applying the tool you selected to your
challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly).
insight is the best way to learn more about a subject, about life and if we are specialized, to end stress and understand the mind and body dynamic as a whole, rather than bits of our emotions, thoughts and reactions.
5- Approach: Describe what you might do differently next time -- applying the same tool you
selected or a different one -- and the reason(s) why.
different one – to try new result.
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20,672 |
Example Reflection – Visualization
Challenge & Selection
Visualization is a tool that makes the coversation interesting and precised. I work with insurance company in a branch which deals with corporate business. Mostly it is hard to get an appointment of CEOs of the compaies to introduce them with new products of our company. As the top CEOs of the companies are mostly busy. I spend a lot of time in getting an appointments and making presentaion . Even if I get the appointment , It is only for very short period ,say, half and hour . It is very difficult to explain the entire product in short span of time. When I work with seniors, I get diiferent insights and ways , Visualization is on among them that i follow and that intrests me .
Application
I have a incedent to share . We had a group health policy for bank employees and retirees. Instead of taking appointment with individual banks , I took an appontment with banking assoiciation , where top management of all the banks get together for important decision making . This helped me to meet all the banks top representatives at only point. As my duration of meeting was just half and hour. I had to explain the entire product within the time.
I has prepared my presentation in advance , with lots of diagrams and flow charts ,instead of loaded words.
As i started with my presentation ,I could explain through flow chats and diagram the benefit of the policy/product , What are the coverages and how it will function in the time of claims.
My prospective clients were falling for it , i could feel it . As they were getting more curious and interested in the product . I could explain my point in few words within given timeframe with the help of visualization.
Insight & Approach
Well, After that meeting with bank officials , things turned positive , I could get the business . I got apprication from my seniors and my teammates aslo realise the imporatance of visualization .
We understant the value of time , so it is imporatant to understand how to communicate effectively with less words .
Visualisation also increase our power of imagination , it takes us to the world we have never been into or have never imagined .
Visualisation has great impact on the mind of people , It can be understood easily and remembered for long.
|
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20,675 |
Example Reflection – Visualization
Challenge and Selection
Coming from a visual merchandising and design retail background, I have realised that presenting a merchandise in an appealing manner to the customer can be a difficult task. This is because a window display should not just be eye-catchy but should also be complement the displayed merchandise.
I along with my teammates were supposed to design a window display for our final jury project. We took a brand of our choice, and kept in mind the design philosophy and target customer of that brand. The brand that we chose is an Indian home furnishing brand called Fabindia. We decided to use visualization tool after watching Angela Myer’s visualization video in week 1. We did so to understand the brand’s design philosophy as well as to generate, conceptualize and implement the ideas in the best way possible.
Application
We started the process of designing this window display by visiting Fabindia’s stores and experience centre. We also took pictures of the merchandise, in-store displays and set up. We collected home furnishing brochures, and later collated all the pictures and brochures together to understand the design philosophy of the brand.
After understanding the design philosophy, we started generating our ideas. We created colour and mood boards that could help us generate new concepts which were inspired from the ideas collated by us through first-hand research.
Story telling was another design thinking tool that we used here. We wanted to attract the customers, not only through an appealing window, but also through the story behind the merchandise – ‘Couple Connect at Nature’s Abode’.
This concept construe to give an earthy window display which has sustainable, artisanal and environmental- friendly merchandise. It also hints at a cosy corner for couples and brings them close to the nature inside their home.
After creating the base (one of the most important parts of this project) we used visualization tool to represent ideas for the final window display set up. We sketched an empty window and started filling it up with the merchandise that we could show there. This was concluded by creating a final sketch of how we wanted our window to appear.
Insight
By applying this design thinking tool, we could already visualise how our final window would look like, keeping in mind all the elements and colours we wanted to use. By creating the mood board and colour bord, sourcing of raw materials and merchandise as well as formulation of a clear idea of the final design of the window display became easy and more comprehensible. This design thinking tool was a learning tool for all of us. It was a non-verbal way of presenting our ideas more clearly; that can be used not only in this industry but anywhere.
Approach
We used two design thinking tools here (visualization and story-telling) because selling an idea is as important as selling the story. Merging two different stories along with the display was a tough task here because we did not want our concepts to clash. At the same time, we wanted our jury to be intrigued by our window and the story behind it. Since story-telling and visualization are two important aspects in almost every field, the next time we approach these design thinking tools, we do realise that wrapping a story around the concepts can be worked upon.
Final window display
|
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20,678 |
Reflection-Mind Mapping
+Challenges & Selection
Before I had learned Design Innovation course, I faced a problem of customer satisfaction concerning with the bad smell like the toilet used, always happened in afternoon in my workplace. I picked this problem to solve by asking the question how can I remove this smell out of my workplace. There are many various methods to solve this problem. Mind Mapping is the process that I pick. Mind Mapping is a graphical way like brain to represent ideas and concept. It is easily to check vision and structuring information, helping to analyze, recall and apply the new idea.
+Application & Insight
I start the process by making Napkin Pitch; the first one, the Big Idea is the method to reduce the smell within my workplace. The second one, Benefit/need is focus on satisfaction of my colleague and our customer. The third one, Execution is finding something, easily find in local and there are cheap price to reduce the smell. After I found from research and text book, there were 3 testers; Charcoal, Mothball and the waste of coffee, to reduce the smell. I make a small test within 3 days for each. All of them can reduce the smell. The best one is charcoal. Another one is mothball (expensive) and the waste of coffee. The important thing is my workplace is located near a coffee shop, the coffee workers always change the cash to smaller one with us to use in their operation. On the other hand, the waste of coffee is the garbage of them, coffee workers throw away everyday. They are willing to give the waste of coffee to us. In summary, I picked the waste of coffee to reduce the smell with low budget because it is free.
+Approach
After the test has begun, I am testing the period how long the waste of coffee can absorb the bad smell. It is very interesting to continue research more to create some deodorized product from the waste of coffee because there are many coffee shop in my local and there are the huge waste of coffee also. Is the next phase appropriate with Visualization process, right?
|
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20,679 |
Assignment: Design Thinking for Innovation
1. Challenge:
We wished to test the viability of a fintech based solution that focused on addressing the full spectrum of personal financial needs of the digitally/technologically-enabled client.
2. Selection:
The design tool known as a “learning launch” was used. A learning launch is a small experiment that tests a new idea in the targeted market place.
3. Application:
The learning launch was used to test the extent of the market demand for the proposed service as well as the usability of the service. This was done by using a prototype which focussed on
the user-interface and hence the user experience. We needed to understand if the client was sufficiently able to help themselves if prompted in the right direction.
4. Insight:
We determined that there was indeed a market for the service but that the user-interface
needed to be simplified a bit more as we had over-estimated the basic financial education/readiness of the potential client base/
5. Approach:
We would probably have spent a bit more time studying the financial education/readiness of the proposed target market upfront using the assumption testing tool. This would have allowed for a better designed prototype.
|
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20,690 |
Visualization Challenge and Selection I am working as a graphic designer and I always use Visual thinking to achieve my goals, because visualization is one of the essential design tool. Once I have created a packaging for sweets, so before I created it — I used visualization, because I want to make my abstract idea about packaging design more concrete and understandable to others (4 designers were working over this idea). Application 3D program that is called Cinema 4D — helped us a lot with visualization of packaging before we made it in real life. We were working with three-dimensional model of space and picked up colors and applied textures. But before we used Cinema 4D, we wrote our goals down on paper (with help of brainstorming). And this was a perfect decision, owing to the fact that we use the insights and the criteria we generated during data gathering and pose a series of trigger questions. Those questions will help us think outside of our own boxes and generate multiple creative ideas. Also 3D visualization helped us a lot because first we approved our packaging for sweets with the customer, looked at all possible options for improving it, and only then proceeded to create a real model. Insight and approach In my opinion, this design thinking tool has helped our team a lot. I am inclined to thing that visualization makes it possible to make adjustments to the design project, before realizing it. Visualization also pushed us to go beyond just using over words/language. It assisted us to think non-verbally and I assume that we will use this approach in the future to create our design projects.
|
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Challenge:
I work for a membership based, national non-profit 501-c3 support organization that was founded in 1973. We rely on the membership not only to keep our status with the IRS, but also to fund our programs and support our staff that works daily to help our customers. For $35.00 a year our members receive a quarterly print magazine, discounts to events that we put on, access to information/educational handouts, our support Branches that are throughout the US, and they also know that this money goes to help us with our programs. We have seen our numbers in membership drop significantly over the last 4 years. With times changing and people relying more and more on the internet for information they are not willing to pay the yearly fee for membership any longer. As an organization we had to look at ways to keep our membership numbers up while still being able to fund our programs.
Selection:
This is an old example from a few months ago before I learned that these technics had names, so I am not sure which one I am describing, but I will walk you through what we did as a team. I think we must have used a few of the options.
Application:
We sat down as a team and talked about the membership supporting data. We could see that each year our numbers were being cut in half and that the following year was projected to be only 240 members. We talked about the cost to print a full quarterly publication and mail it to our members; the cost of membership did not pay for the cost to print and ship all of these publications out. We also realized that our social media numbers were doubling every year. We knew we had to change something and fast. The team started brainstorming; throwing ideas into our virtual notebook. After going through all of the options that the team came up with, we could see that we needed to change what being a ‘member’ meant going forward. Upon further discussion we all agreed that we wanted to provide more value to our consumers while offering our membership for free and we would offer a digital publication. We were pleased with the digital option because it comes for free with the adobe programs that we already pay for. We hoped that by making the membership free and items more readily accessible we could build trust within our community and possibly gain donations from these members at a later date. Could this work? We tested this new approach on a few of our long time members, and it was a success! Our test proved that this change was a very necessary move to take our organization to the next level. With the new launch we would provide the following to our members: Promo codes for a percentage off of purchases our online store
Priority consideration for our kid’s camp scholarships
First access to our brand new e-magazine that is published every 6 weeks
Recipes, book reviews, lifestyle stories, cutting edge research, coupons
Opportunities to receive free samples from companies we work with
Coupons in our e-magazine from companies we work with
We also came up with a list of ways to earn the money that was lost when we made the free membership model.
Offering paid advertising in the e-magazine
Gaining sponsors for our e-magazine
Having virtual fundraisers
Because this happened midyear we had to also take into account that all of our paid members would need to be refunded a prorated portion of their $35.00. After the launch we were quite surprised at how many of the members actually donated the money. I am pleased to say that we went from 240 members to 15,000 memberships in about 6 months.
Insight & Approach:
Although I did not realize that these tools in this class existed, it seems that we took quite a few of the options and put them to good use. (not sure if my boss took this class prior) I think looking back now we probably used Mind Mapping and Learning Launch the most. We definitely will be going through other things that need to be updated and use many of the Design Thinking options. In the end this project helped us work better as a team.
After taking this class and seeing the many different options that we have for Design Thinking I know we will take a more structured approach next time. I think it would cut the time we took to come to all of our conclusions in half
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20,694 |
Reflection – IT Customer Service - Visualization
Challenge & Selection
With the explosion of online services, our company, which provides IT services to other small and medium scale companies is facing challenge of identifying the priority and severity of issues when a customer or customer infrastructure experiences problem. Problem gets bounced between various departments even before proper diagnosis is done. I intend to use Visualization or Visual Thinking approach to get a shared understanding between various departments and levels. I have used whiteboarding, flow chart, straw man visualization of various problem domains and their relationships with set of simple questions and prompts for various stake holders for discussion and scoring of issue from their perspective. This helped identifying priority, key elements, scope, boundaries and relationship between elements and departments. This detailed level visualization helped identify key issues to consider when we identify improved process and solutions.
Application
Before I even start the Visual Thinking, a small group of experts (Digital Transformers) consists of departments collect the current processes, tools, number of issues each department solves and other relevant monthly reports, KPI (key performance indicators) various departments use. Have each of the member to conduct a survey / informal interviews to collect relevant material to augment the documented materials.
I start the process by creating a straw man graphic of the problem domain. To develop the straw man graphic, I will draw from any existing material available to understand the environment. The existing material may be operational or procedural documents, training materials, marketing materials, GAO or other auditing reports. If materials are not available, then I conduct informal interviews with one-three of the stakeholders who serve as my main points of contact on the initiative.
As mentioned in the example assignment, if appropriate to the situation, I will borrow strategies and approaches mentioned in David Gray’s book, “The Connected Company” to identify internal services to identify Partners and Value Chain Providers (we already work with vendors for various internal and customer services). The “front- stage/back-stage” approach helps us identify key elements and relationships between and internal and external stakeholders. The straw man graph/diagram will utilize simple online tools like draw.io and Google Docs to visualize and collaborate. Once High-level graphic is ready poster-size board is created.
Once the relevant material is available, For the activity, I will enroll a large group of people and divide into smaller 5-6 participants each representing different departments and levels. Each group will receive a poster-size copy, sticky notes and easel board for internal discussion and updated graphic from their perspective and will be grouped in a separate table. Each group will be tasked to prioritize a set of issues and 2-3 questions to answer. I give them 20 mins to complete the task and give questions after completing the tasks. Each group will be given opportunity to make a presentation of their priority list and answers to the questions. Update the poster board with their modifications. I record each group list and answers. I recreate Google Doc and draw.io diagram to reflect each group – group think. After Discussion, Updated Document reflects the shared knowledge and additional details, as it contains feedback and changes the group agreed upon. I will create a template for future Visual Thinking exercises relevant to our company. This will be used as guide to future sessions to further enhance the process thru Iterations.
Insight & Approach
Insight from the session and approach I have taken has helped us create a sustainable process to involve and enhance shared knowledge of technical capabilities, identify problem types and categories, prioritize them. This helped identify some of the issues involved in solving problems with in internal and external stakeholders. The graphical representation provided various stakeholders to provide feedback and shared understanding on the process and bottlenecks in the system. It also helped identify other KPI that needs to observe by the managers and executives to help engineers to focus on the issues, external bottlenecks that are not in control of internal stakeholders. It provided template for future sessions to expand the services, identify relationship between them, identify bottlenecks in collaborating between internal and external stakeholders.
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20,695 |
Reflection - Learning Launch
Challenge:
All display customers use currently mainly established static PVD (physical vapour deposition) systems for producing PVD layer on TFT array substrate. Main reason of selecting this system is the expected lower particle generation, which is one main yield factor for the display manufacturing industry (due to less amount of moving hardware during the deposition process). For larger TVs and new PVD process is required, which required better layer uniformity, which is not possible with static deposition. Therefore a dynamic deposition production system is asked by customer, which has several challenges, which need to addressed and worked out to a sellable and advanced production solution
Selection:
A team out of Marketing, Engineering and R&D was created in order to brain storm the main challenges and disadvantages of existing dynamic platform, which are current used for similar but less critical end user application. All design ideas to improve this platform were drafted and noted in a simple excel file (visualization) and reviewed together within the managing team first. Initial weighting were done company internally, but also evaluated and re-prioritized together with several customers. Development roadmaps were generated and shared to several smaller development teams with before defined goal, but without exact and defined solution to increase the creativity
Application;
Every team worked out different approaches, which was reviewed within the team and tested in the Lab in initial stage. Parallel several free or low margin upgrades where give to customer, who prioritized this part higher, in order to get field validation in mass production environment as soon as possible. Fast customer feedback, additional learning, which was not considered during design phase and increase customer acceptance to the for this application new production platform were the main driver of the parallel development. Different new developments were delivered to different customer allowing quick parallel development.
Insights & Approach:
This close cooperation with customer had various advantages. Customer perceptive was considered and re-adjusted in an early stage. Different opinion from different customer where considered in order to work out market leading solution. Increased customer acceptance and engagement with our product was an additional, positive side effect. But protect company and design IP was one of the biggest challenges, which was observed, in order to protect the product against that the competitor copying to worked out solution.
Summarized I believe the early learning launch is a great tool for customer better engagement, fast and focused development and cooperation especially for very dynamic and fast changing market segment, like the LCD & OLED display manufacturing, where this development was done.
|
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20,696 |
Reflection – Visualization
Challenge
I am a newly graduated chemical engineer trying to form a business with a group of friends. However, during my studies I was always immersed in an engineering environment where we all "speak the same language" and you don't need so many explanations or arguments to understand and agree.
Despite this, I realized that when I left my university environment and thought about entrepreneurship I had to surround myself with a multidisciplinary work group and start interacting with many people who were or were not engineers so I had to start looking for clear and concise means to show my ideas, invite others to participate and allow good communication and development of the venture within the team as well as outside it, always hand in hand with innovation.
Selection
According to the above and my need to find a simple and economical tool to apply since I am a person who is just knowing the job market I decided that visualization is a way to make my ideas tangible and concrete, which can be from making a drawing, telling a story visually, take a picture or make a map so that I can show others what I think and how I think. I used Visual Thinking, to achieve a shared understanding of a problem space among a diverse group of stakeholders before attempting to identify and define possible solutions to the problem, our venture.
Application
The way I applied this design tool was to give a starting point, introduce a drawing of a man looking for fun, something tasty and classy waiting for a product: an alcoholic drink that would provide him with this. From drawings associated with fun, taste and class each participant and member of the working group generated drawings of what these 3 concepts meant to them and what they related them to in their environment and in relation to products they already knew in the market in order to bring innovation either by ideas from another industry, from their own past or by recombining things that already exist. The idea with this is that from the 3 concepts the members of the group could "show and expose visually" to the others their ideas and ways to integrate them to the product from which the business would arise.
Once each person generated their visualization of how they would solve or approach our problem of this "customer", the sheets with the drawings and ways of showing their ideas were rotated and each one gave them to another member of the team until each visualization of solutions or ways of creating a product of each member went through the other members under which each one was going to evaluate: 1) value of the creation, 2) the concept and 3) what could not be solved with this product. In this way, each expression of ideas of the members had a specific feedback from the other participants of the company, so in the end all the ideas were adjusted, and a final decision could be made.
Insight & Approach
What I have learned from conducting this exercise with my team is that the graphic ideas and visualization tool helps a lot especially when involving diverse stakeholders with the objective of focusing on a single idea, understanding the problem and being able to share their perspectives so that others can easily and quickly understand them and develop the ideas into potential business ideas. Many times, as an engineer I may tend to complicate things for others, to stay in my comfort zone and not get out of the square box. Through visualization, drawing, and better communication and feedback within my work group, I can make a difference, improving the team’s relationship as well as generating better ideas and a more suitable and successful development of them for the business
Since I discovered that the most valuable aspect is the shared insights and learning, next time I would use the visualization activity as a starting point of the idea of the product. That is to say, I would not start by putting forward an idea of what I want the product to be or of the specific customer I am interested in because that closes the possibilities, limits the creativity of my colleagues and decreases the level of innovation that we as a team can have, as well as possible ideas thought of by my team that are not specifically related to what I have in mind at the time. Then I will be able to apply the design tool as I did in the past and use the team's feedback to solve problems and generate new products for the business.
|
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20,699 |
Reflection – Mind Mapping
Challenge
I am part of an environmental consultancy junior company (a company formed only by students), currently I am at the operations and commercial group. Recently we faced a problem with a client, he proposed a job beyond our area of study, so we had to search on the internet all the information available to come up with a solution. It was exhausting because, as said in this course, internet is full of information and it is hard to filter it.
Selection
With all the data collected we needed a tool to filter it. The more adequate tool is mind mapping to find patterns and look for insights in the middle of all this data.
Application
Me and my team contact one of our mentor professors and he indicated a PhD professor in the area of the client´s problem. We arranged a meeting to discuss what we had to learn and what tools were necessary to came up with a solution in this yet “unknown field”. After the meeting we were able to filter the most import data taking into consideration what the labor market was expecting. Each person in the team shared ideas to present for our client, here we used “post-it” method. After sharing ideas, we categorized and ranked them.
Insight
Applying a design thinking method (talk to people and understand deeply the problem) with mind mapping (brainstorm ideas and categorize them) gave us a north to not get anxious about the size of data and present an adequate solution to a problem beyond our knowledges. The experience was also enriching in the learning process.
Approach
Visualization of the ideas proved to be highly effective, next time I would start using this tool since the first meeting with the client, to save hours of meetings trying to explain the problem to others.
|
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20,700 |
VISUALIZATION
Visualization or visualisation (see spelling differences) is any technique for creating images, diagrams, or animations to communicate a message. Visualization through visual imagery has been an effective way to communicate both abstract and concrete ideas since the dawn of humanity. Examples from history include cave paintings, Egyptian hieroglyphs, Greek geometry, and Leonardo da Vinci's revolutionary methods of technical drawing for engineering and scientific purposes.
Visualization today has ever-expanding applications in science, education, engineering (e.g., product visualization), interactive multimedia, medicine, etc. Typical of a visualization application is the field of computer graphics. The invention of computer graphics (and 3D computer graphics) may be the most important development in visualization since the invention of central perspective in the Renaissance period. The development of animation also helped advance visualization.
APPLICATION
Scientific visualization As a subject in computer science, scientific visualization is the use of interactive, sensory representations, typically visual, of abstract data to reinforce cognition, hypothesis building, and reasoning. Scientific visualization is the transformation, selection, or representation of data from simulations or experiments, with an implicit or explicit geometric structure, to allow the exploration, analysis, and understanding of the data. Scientific visualization focuses and emphasizes the representation of higher order data using primarily graphics and animation techniques.[5][6] It is a very important part of visualization and maybe the first one, as the visualization of experiments and phenomena is as old as science itself. Traditional areas of scientific visualization are flow visualization, medical visualization, astrophysical visualization, and chemical visualization. There are several different techniques to visualize scientific data, with isosurface reconstruction and direct volume rendering being the more common.
Information visualization Information visualization concentrates on the use of computer-supported tools to explore large amount of abstract data. The term "information visualization" was originally coined by the User Interface Research Group at Xerox PARC and included Jock Mackinlay.[citation needed] Practical application of information visualization in computer programs involves selecting, transforming, and representing abstract data in a form that facilitates human interaction for exploration and understanding. Important aspects of information visualization are dynamics of visual representation and the interactivity. Strong techniques enable the user to modify the visualization in real-time, thus affording unparalleled perception of patterns and structural relations in the abstract data in question.
Educational visualization
Educational visualization is using a simulation to create an image of something so it can be taught about. This is very useful when teaching about a topic that is difficult to otherwise see, for example, atomic structure, because atoms are far too small to be studied easily without expensive and difficult to use scientific equipment.
Knowledge visualization[edit]
The use of visual representations to transfer knowledge between at least two persons aims to improve the transfer of knowledge by using computer and non-computer-based visualization methods complementarily.[8] Thus properly designed visualization is an important part of not only data analysis but knowledge transfer process, too.[9] Knowledge transfer may be significantly improved using hybrid designs as it enhances information density but may decrease clarity as well. For example, visualization of a 3D scalar field may be implemented using iso-surfaces for field distribution and textures for the gradient of the field.[10] Examples of such visual formats are sketches, diagrams, images, objects, interactive visualizations, information visualization applications, and imaginary visualizations as in stories. While information visualization concentrates on the use of computer-supported tools to derive new insights, knowledge visualization focuses on transferring insights and creating new knowledge in groups. Beyond the mere transfer of facts, knowledge visualization aims to further transfer insights, experiences, attitudes, values, expectations, perspectives, opinions, and predictions by using various complementary visualizations. See also: picture dictionary, visual dictionary
Product visualization[edit]
Product visualization involves visualization software technology for the viewing and manipulation of 3D models, technical drawing and other related documentation of manufactured components and large assemblies of products. It is a key part of product lifecycle management. Product visualization software typically provides high levels of photorealism so that a product can be viewed before it is actually manufactured. This supports functions ranging from design and styling to sales and marketing. Technical visualization is an important aspect of product development. Originally technical drawings were made by hand, but with the rise of advanced computer graphics the drawing board has been replaced by computer-aided design (CAD). CAD-drawings and models have several advantages over hand-made drawings such as the possibility of 3-D modeling, rapid prototyping, and simulation. 3D product visualization promises more interactive experiences for online shoppers, but also challenges retailers to overcome hurdles in the production of 3D content, as large-scale 3D content production can be extremely costly and time-consuming.[11][12]
Visual communication[edit]
Visual communication is the communication of ideas through the visual display of information. Primarily associated with two dimensional images, it includes: alphanumerics, art, signs, and electronic resources. Recent research in the field has focused on web design and graphically-oriented usability.
Visual analytics[edit]
Visual analytics focuses on human interaction with visualization systems as part of a larger process of data analysis. Visual analytics has been defined as "the science of analytical reasoning supported by the interactive visual interface".[13]
Its focus is on human information discourse (interaction) within massive, dynamically changing information spaces. Visual analytics research concentrates on support for perceptual and cognitive operations that enable users to detect the expected and discover the unexpected in complex information spaces.
Technologies resulting from visual analytics find their application in almost all fields, but are being driven by critical needs (and funding) in biology and national security.
INSIGHT
visualization is critical to data analysis. It provides a front line of attack, revealing intricate structure in data that cannot be absorbed in any other way. We discover unimagined effects, and we challenge imagined ones.
Data by itself, consisting of bits and bytes stored in a file on a computer hard drive, is invisible. In order to be able to see and make any sense of data, we need to visualize it. In this chapter I’m going to use a broader understanding of the term visualizing, that includes even pure textual representations of data. For instance, just loading a dataset into a spreadsheet software can be considered as data visualization. The invisible data suddenly turns into a visible ‘picture’ on our screen. Thus, the questions should not be whether journalists need to visualize data or not, but which kind of visualization may be the most useful in which situation. In other words: when does it makes sense to go beyond the table visualization? The short answer is: almost always. Tables alone are definitely not sufficient to give us an overview of a dataset. And tables alone don’t allow us to immediately identify patterns within the data. The most common example here are geographical patterns which can only be observed after visualizing data on a map. But there are also other kinds of patterns which we will see later in this chapter.
Using visualization to Discover Insights
It is unrealistic to expect that data visualization tools and techniques will unleash a barrage of ready-made stories from datasets. There are no rules, no ‘protocol’ that will guarantee us a story. Instead, I think it makes more sense to look for ‘insights’, which can be artfully woven into stories in the hands of a good journalist.
Every new visualization is likely to give us some insights into our data. Some of those insights might be already known (but perhaps not yet proven) while other insights might be completely new or even surprising to us. Some new insights might mean the beginning of a story, while others could just be the result of errors in the data, which are most likely to be found by visualizing the data.
APPROACH-
Two Approaches to Data Visualization —Understanding and Persuasion. ... This type of visualization is often a collection of basic charts and graphs. The goal is to present the data in an in-depth and unbiased way. The second type is visualization for persuasion.
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20,703 |
Reflection - Visualization
1. Challenge
I am a Solution Architect for Business Intelligence projects. My client once told me and my team to build a Management Reporting system for their organization. The client organization has many departments and Customer Service Request department was selected as a pilot project. The client wanted our recommendation on project management methodology to be adopted and execute the project on their behalf. Earlier we have found a little participation from client side in spite of being it for their benefit. So this time the challenges were:
a. Little or no participation from client side b. Requirements gathering was taking time c. The project looked risky even at the beginning
2. Selection
We have suggested the client to adopt Agile methodology over traditional Waterfall approach for Project Management and execute the project with faster and iterative way. For requirement gathering we decided to use wireframes and data flow diagrams which are visualization tools used in software development.
3. Application
Requirement Gathering: We have discovered the participation form client side was less because of all the questions the software folks ask in a technical way, which makes the session less interesting for the users. So we changed the approach to a visualization mode. Rather than writing plane text we started creating wireframes on paper.
System Design: In case of system design the development team used to gather into a meeting room and we used to draw the data flow design on the whiteboard. We also divided the requirements into small modules and tagged a priority with each of them. We divided the team in-line with the modules and started working.
4. Insight
Using the visualization techniques with the client we made them participate in the project. They started acting as a ‘true’ stakeholder. After the wireframes are finalized, both the client and the development team come to the same page and the expectation is set. So the chance of meeting a surprise at the later stage of the project is negligible. Using the visualization technique in the form of data flow diagram within the team made all of us to understand the project and the overall architecture as a whole. This also helped to keep others’ work in mind when the team and the work was divided into small modules. Had it been a traditional approach (waterfall model) of project management, the risk of failure would have been more as there were many uncertain things to resolve and some risks might have surfaced too late and project might have failed. Next time onwards I will use it more to make a project successful and reduce the risk.
5. Approach
Next time I’d like to try Learning Launch. As this will help me to access the customer feedback in a real-time yet controlled environment and it will also help me to understand the bugs/mistakes/issues in the system in a real-time environment.
|
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20,708 |
REFLECTION
TOOLS Mind Mapping CHALLENGE My challenge was to explain to the organization where I work the impacts of carrying out a new business related to the acceptance of a new debit / credit card at the point of sales terminals, which would allow customers make their purchases with their cards in the shops. Was a challenge for me because I have a mix role in the organization between the business and technical area, and I had to do it in a simply language without some technicism. From the technical point of view, explaining something like this has a degree of complexity in an Electronic Payment Network. Previously, with other projects, I used tools such as Power Point presentations, without any success as I expected, since I did not get the participants to understand the impacts or unify the understanding on the same topic, each one had a different idea. The important thing about this challenge, especially with this new business, was to use a tool that would allow everyone to understand the same and generate decision making about some points that should be defined. SELECTION I selected the Mind Mapping Tool, since it allowed me to develop from the main idea of the new business and show the important points, like a large tree with its branches, where the main idea occupies the trunk of the tree and the important points occupy the branches. The Mind Mapping Tool was selected by me, because in a single slide I could explain the whole concept, through the use of images it offered the possibility that the organization could visually understand the concept that was being explained with this new business. I was researching about Mind Mapping and I was drawn to the fact that it was described as an effective tool to extract and memorize information that allows organizing, associating and expressing ideas, which was just what I was looking for my presentation. APPLICATION Once I was sure that this was the right tool, which I had to try to know its acceptance, I set out to list the keywords that described the new business and create the Mind Mapping manually in Power Point. Then, I placed key images, colors, fonts, sizes, lines, which shaped the Mind Mapping, summarizing each of the important aspects. It even allowed me to detect missing key points, identify the points where it would be necessary to make a decision. INSIGHT Through the use of Mind Mapping I could realize the power of the visual, because if I had prepared a presentation with explanations and some flows, as a traditional way, I might not have had as much acceptance as I had with the Mind Mapping.
I felt that my challenge had been met. I managed to capture the attention, the understanding on the part of the organization through a general and visual view of what this new business entailed. The attitude of those present at the meeting was also good, everyone understood and I received positive criticism of the tool used. Some felt very overwhelmed knowing really how much work has to be done for this new business, as it was thought to be a simple project. APPROACH Currently, I continue to use Mind Mapping whenever it is necessary to develop an idea that involves many points, since I validated that it works in the organization where I work. Mind Mapping are a creative way to describe something, promote knowledge, generate good attitude in my case and new skills arise. Depending on the type of information I want to transmit, I can opt for other tools such as visualization or storytelling, since I recognize that each tool has its own particular use.
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20,709 |
REFLECTION – STORYTELLING
Challenge
In Core Industry, one of the biggest challenge for young engineers is that
to get the work done from their experienced subordinates. The subordinates are aged and with years of experience more than our age and they are used to the techniques & methodologies that they started with. On the other hand, the engineers like us, fresh out of college, were exposed to the latest techniques & technologies in the industry which has a better efficiency compared to the older techniques. Also, the experienced people has this mentality that “Why should I listen to this young guy who has no experience, while I have spent years mastering it?” . They refuse to accept the change to stay competitive and are not ready to listen to a engineering graduate with no experience. As a fresher, he/she need to find a solution to bridge this gap.
Selection
Storytelling makes your listener the protagonist of the story. By doing so,
it makes them feel more valuable and they might recognise their importance. In the stated challenge, I feel that when the experienced people were made to feel important they might let you in and will accept that they need to change to stay competitive.
Application
To start the process, I need to completely analyse and understand the way
these people operate. At first, it is important to gain their trust and to do so, storytelling helps. As we are living in a world of six sigma, the operators need to be efficient and should not waste any time while handling. Often, due to the upgradation in machines they have the fear of losing their jobs and hence they refuse to accept these technologies. As an engineer, the importance of the operators in the company must be made clear to them.
The engineer should start with the market scenario when the operators
started their career with and compare it with the current market scenario. The engineer should do so from the operator’s perspective and explain it to them. The engineer must explain how they should change to make the company from good to great. The engineer must earn the respect of the operators by working with them and doing their jobs, so that the operator understands the main motive of the engineer and agrees to listen to his commands and they work in a synchronized manner which will in turn benefit the company. The engineer must tell them how their growth will be, if they follow the new techniques and bring profit to the company.
Insights and Approach
After doing this, the operators should have realised their importance and
the need to change to the new changing era. The gap is no more and there would be an effective communication in the hierarchy level. By doing so, we engineers can also learn their experience as they would have more empirical knowledge and combining that with our knowledge, we can do wonders.
|
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20,716 |
Medical System Improvement – Visualization Tool
Challenge:
During to the COVID - 19 pandemic and my family’s health at stake, I regularly visited a nearby hospital for a week. Therein, where I first perceived this challenge of drips being given to patients. Now, that drip can be used to either give liquid food supply to the patient or medicine injected into it.
But, the problem was the pandemic had put an immense pressure on the hospital’s resources and there was a huge staff crunch. Staff to Patient ratio was almost 1:13 !! This led to a lot of errors in giving timely drip to the patient since the Intravenous Injection System requires manual effort & regular checking. Also, if not monitored properly & the drip is for a longer duration inside the patient, it could lead to complexities caused by the backflow of blood
Therefore, I thought otherwise of why not try to automate this entire process!
Selection:
Since, I was in college and had a technological background, I started to visualize of all the possibilities. Hence, the tool of Visualization was used before identifying and defining the possible solutions to the challenge. The visualisation too is simply to understand the scope, boundaries, and limitations of this manual IV process and helped me to better understand the pain points and opportunities for improvements or solutions. I often used this while solving any assignment questions as well in college and with my peers if they seek any advice.
Application:
I started by simply utilizing my time at the hospital on observing the challenges and jotting them visually on a paper (straw man graphic type). Then I drew the linkages in between the relationships. To develop the straw man graphic, I drew from the existing resources available and understood the surrounding of a hospital (intense work pressure & matter of life and death).
• I trickled the main areas of concerns like:
• Rising COVID Cases
• Overstressed Ground Nurses
• Limited Resources &Staff
• Unprepared Health Infrastructure
• COVID Norms (Social Distancing)
After my family fully recovered, I went back regularly to check & observe. I even tried to interview few helpers/staff as my main points of contact on the initiative. Since I had decent knowledge on mobile app creation and development, due to my educational background, I tried to formulate a code for automating the entire process depicted as below –
There will be an automatic alarm whenever the patient needed the dripping system which will be routed onto the staff through their pager or a wrist band watch and signal them to attend the patient. Thus, forming an effective reactive system. Though I could apply the app system on one person basis through a mobile phone, but due to the lack of many such smart devices, I couldn’t completely implement my idea.
Insight:
I truly enjoyed visualising this entire challenge and learnt that design thinking approach is highly effective. It helped me to break down the problem into smaller sub parts so that I can effectively tackle each part & not get worried due to the enormity of the challenge. Also, one of the insight was that the management at the hospital were itself trying their best to tackle the sudden rise of cases and thus were focussing on automating many domains. Moreover, a beautiful insight was drawn from one of the nurses who was involved in the process was that, though how much so ever automation is brought in, but we as humans always try to take care of the patient through that humanly gesture & personal interaction, they get better that way more!
Approach:
Definitely each problem has many ways to solve it, so not that time when I was at the hospital, but later on I pondered over the many alternative solutions which were possible and as follows:
• Monitoring by specially hired caretakers
• Frequent Visits by family members themselves to keep a check on the patient
• Self-monitoring if possible and not that serious
• Entirely Smart Alert Monitoring system integrated with the hospital’s main system
Many of the times, I prefer using this visualization tool since it has given me one of the best results till
now!
|
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20,722 |
ASSIGNMENT
Challenge- the problem identified was to have all essential things in single pouch/purse for a lady when she goes outdoors. The product needed to be sleek, handy yet attractive and with a bountiful storage space. This was a challenge.
Selection- I used the visualisation tool. I will call upon prospective consumers for whom the product is being developed. I put forward few prompts for discussion as to what are the essentials that a women need to carry. Need assessment was done.
Activity- a group of prospective consumers- women in the age group of 20-35years will be selected. They would be asked to answer a few questions. A need assessment would be done to know what are the requirements or essentials that a women need to have in a purse. Second does the present purse she uses satisfy the needs. Thirdly what are the changes preferred. And finally does a purse add to the self esteem or affect the emotional state of the women.
I give them some time for discussion and ask them to use a mentimeter for the questions I pose to give the summary or a graphic representation. The summary is discussed and a conclusion is derived so that there is common problem faced by all is taken as the primary focus and summed up to have added features to be included in the design.
Insight and Approach- the activity when conducted, I realised that the needs I identified or the features I decided to fit a design were incomplete. The feedback on the prompts put forth to the group gave greater insights on how different the thinking and needs are. Discussion helped the group understand different perspectives of the same problem under study.
This shared insight obtained would help one better in making the prototype and the further steps.
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20,723 |
Example reflection - Storytelling
Challenge & Selection
As a tool for solving the problem of interest and involvement of my colleagues in a new project, I decided to use storytelling. This tool, as discussed in the second week of lectures, creates a cause. The cause of the importance of a problem that ignites hearts and ignites fire, motivating people to solve it. Storytelling is a very good tool in terms of its emotional component. Therefore, he can perfectly awaken feelings and emotions in a person, and this is exactly what in most cases moves people.
Application
The first thing I did was conduct an analysis of the target audience of my product, and also organized a small meeting with my colleagues in an informal setting to learn more about what they live, what values they have, what they do besides work. All this is necessary in order to feel some kind of emotional connection with these people to create a further story that should capture not only my target audience, but also awaken ambition in my colleagues. The clothing brand that I am trying to develop should resonate with young people of 20-30 years old, who are bored with a huge variety of clothes, which, at times, confuses, because in these days of overproduction of goods and services it is very difficult to make a choice of what you really need. This is precisely the pain of my target audience, which I was imbued with while conducting the analysis. After an informal meeting with colleagues, I learned that many of them also suffer from an oversaturation of information and a huge pile of everything new, which is growing exponentially every day. The first thought that came to my mind after these insights is that my story should be short, simple, but at the same time it should give a breath of fresh air so that people will inspire and it will become easier for them to breathe in a complex modern world. I wrote a fairly short, but clearly coherent story in which I was able to explain difficult things in a very simple way. The telling of this story was easy, dynamic, and most importantly, it answered to all important questions as clearly as possible. I ended my story with a simple challenge that inspired all my colleagues - «To work not for quantity, but for the quality of the uniqueness and creativity of the product. We need to give more air to our potential customers» Then there will be no problem of the widest choice, which is easier to suffocate than have something to buy.
Insight and approach
Having told my story first to my colleagues, then on a more global level - to a potential target audience, I realized that storytelling is a really powerful emotional tool that will capture any person if you get into their soul with your story. But, of course, I did not touch on all the pains in my story, which I will try to fix in the next story, but in general I managed to emotionally excite colleagues and the target audience. When people feel that they are sincerely understood and you offer them a solution, inspire them to interact and do specific actions that will help make their life a little better, they are ready to take steps with enthusiasm and anticipation of freedom. In such moments, you can feel the team spirit and it captures you and inspires you to move forward towards innovation.
|
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20,726 |
Reflection – Visualization
Challenge
For one my current assignments at work, my team and I have been handed the responsibility to design an online trading platform for mobile handset trading company. This company has been in this trade and operations for over the last decade and primarily conducts its business through traditional offline channels channels. To grow their presence and business online, they have now ventured to create this platform.
The challenge posed to us was to take their existing model and transform it for a digital channel. One of our tasks was to create visual prototypes that will represent their entire business process and user journeys across touch points and interaction roles. Due to their experience only in the traditional or off line channels, it was difficult for the team to effectively lay out ideas that will meet requirements and overarching objective.
Selection
The tool that we believed would work perfectly for this situation, was that of ‘Visualization’ as part of design thinking. Our reason was very apparent. Visualization will involve all the users on both sides to demonstrate their needs and subsequent resolution ideas in a graphical or pictorial manner. This allows for the users to present their thoughts better without being bogged down by the limitations of language and verbiage. This also helps to receive inputs from others as feedback or alternative ideas to create a solution.
Application
As a precursor to generating solutions and ideas through Visualization, we started out by creating smaller groups within the larger group. We ensured each of the smaller group had at least one member from each department/function from within the client organization. Our aim was to gather as much information as possible from across the board with regards to problems and disconnects that users face in their existing model. Using this technique, we were able to list out existing and foreseen problem that may occur in this transformation.
The next step for us was to create as many solutions or ideas as possible. For this, we set before each group, a task to list out three critical problems from their list and provide ideas by way creating visual mockups screens and user flows that will address those problems. To create these mockups, we handed the participating group members with chart papers and markers where they expected to make to designs of the screen that demonstrates the idea/solution. The objective was to make the participants visualize their idea and make drawings using simple yet meaningful symbols to the best of their abilities.
It was a very fruitful exercise for the entire group as they were able to assume ownership and responsibility for their tasks and contribute in creating a functional as well as a holistic solution.
Insight
The workshop conducted was indeed a successful one for all participants with the client group as they were able to understand problems and issues faced by users within their departments and other departments. The biggest learning for the entire group was that every individual can play an important role a creating a successful solution for the organization.
It is important for individuals with the organization irrespective of roles and profiles to shed their inhibition and to ‘take a plunge’ to contribute to the BIG PICTURE. By using the visualization tool, they were bring effectively able to express their thoughts and ideas and be a part of creation.
Approach
Now that we have used successfully implemented the ‘Visualization’ tool to create a solution to address the client problem, my team and I will move on next to use other tools learned as part of Design Thinking. We are very excited to use the ‘Story Telling’ tool to address our clients’ next problem. We firmly believe that with some amount of assistance and encouragement, anyone can become a master story teller in his or her way and make immense contribution.
|
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] |
20,730 |
Example Reflection – Visualization
Challenge
I work as a Business Analyst in a vendor company which develop Loan System (retail/ corporate banking system) for Bank. Developer had built the base system since 10 years ago and some bank are using that system since 10 years ago. Hence, our challenge is to improve the existing system workflow and build a new workflow if new bank policy or new product launch from time to time. The improving of system workflow will improve the bank officers (users) working turnaround time, hence, bank officers can work more efficiency and this will help to increase their KPI as well as the banking products sale. What is banking products? For Loan Origination System, the example of banking product will be Mortgage Loan, Credit Card, Car Loan, Personal Loan and etc. What is system workflow? The workflow is the activities/ stages that bank officers do for loan application. For example, from data entry loan amount recommendation approve loan amount documentation disbursement of loan amount.
Selection
Loan system involve many group of users, eg. sale team, processing officer, recommended officer, approving officer, disbursement officer, and etc. Each group of user have different task, different process, and different requirement. In order let all the users have a clear and better understanding of the existing and “to-be” system workflow, we choose Visualization tools. It is a tools that help us on identifying the problem, discuss problem with different group of users, organizing the existing flow and “to-be” flow and present the flow to our users.
Application
To improve the existing system workflow, we would like to identifying and understanding the problem of existing system. The first thing we do is to use Visio to draw the existing system workflow by using the Process Flow Diagram based on the previous document and the current system behavior. This is because the existing document is not updated when there is small enhancement on the system workflow from time to time.
After that, we conduct an interview session with different group of users on the system experience and their comments on the existing system. For this activity, around 3-4 participants to represent one group. Example, 3 person from sales team, 3 person from recommendation officer and etc. Besides, we used the ethnographic approach which is Journey Mapping tool. We stepped in to their office (different department for different group of users), follow users and observe the whole banking loan process.
From the existing process flow, interviewing, and observation, we found that, many customer apply credit card during roadshow, and customer need to fill in the physical application form. Sale person only
create application in the Loan System after they go back to office. It is not convenient and use lot of time to create the application one by one and fill in all the data from physical application form to Loan System. Besides, for example housing loan, some of the customer would like to apply loan from different bank and check the interest rate that bank provide, hence, customers possible to request users to cancel and reactivate the application in the Loan System again and again.
After gather all this information, we propose to build an android and IOS version loan app that can integrate to the existing Loan system. Hence, sales team able to let customer fill in the loan application form via the tablet/ipad during the roadshow. Hence, it reduce the burden of sales person, so that sales person no need to go back office and create the application in desktop. Besides, we enhance the flow by including the cancel-reactivate and reject-reinstate process. To present the “to-be” flow, we draw a “to- be” Process Flow Diagram. We present it to different group of users in the same meeting. Through the process visualization, they have a clear and better understanding of the “to-be” system workflow and the differences of existing and “to-be” process. Based on the new flow they provide their concern and ideas.
Insight
Visualization of Process Flow Diagram chart is prefect as to define the problem and from there, we analyze the existing solution and optimize it. As this is a large system, we found that we able to translate the complicated workflow into a Detail Process Flow Diagram. Since it is large system and involve many group of users, Detail Process Flow Diagram is better than a high level Process Flow Diagram. Different action selected by different group of users able to route the application to different post-stages/flow. Then the user assigned to that post stages will proceed the necessary action. Example, from Simple Data Entry stage, users can route application to Pending Recommendation Stage, then the Recommendation Officer who assigned to handle the application will do the necessary checking, recommend the loan amount, and route the application to Pending Approval stage for Approving Officer. All these can be done by the Detail Process Flow Diagram. Users able to have an overall view on how the system work. When we discuss and present the “to-be” Detail Process Flow Diagram, users able to understand the whole process and help to point out the unnecessary steps or gaps and we can improve that.
Approach
Given that the Loan System include many groups of users and different group of user need to handle different process, hence, the visualization via Detail Process Flow Diagram is the appropriate tool. As previous mentioned, we able to translate the complicated Loan system flow into Process Flow Diagram. From there, we check what the existing problem is. Besides, we also found the current issue via interviewing, and observation in the real working environment. After that, we present our propose solution via the Detail Process Flow Diagram. We can discuss and review the flow together with different group of user and improve the flow to remove the unnecessary steps or gaps after discussion. We will then provide the details functional specification and develop the system based on the new Detail
Process Flow Diagram once everything confirmed and agreed. In future, we will still use this visualization tools to design those complicated system.
|
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20,733 |
Help in the pandemic – Storytelling
Challenge and selection.
Storytelling is an amazing tool that is used all the time. I am a college student who focuses on helping people in need. I mean vulnerable and fragile people. I constantly volunteer and I have learned that it is easy to assume needs, but we are not always correct. In the wake of the pandemic, a group of friends and I got together to talk about the help we could provide to people who are having a worse time, I am referring to covid patients. Each one shared their experience and their point of view of the problem we wanted to tackle in order to find a solution together. I shared a story of my life so that more or less they have a perspective of what a covid patient suffers from day to day and we can better understand the problem and find a solution.
Application
Following the idea in the previous paragraph, after we got together and shared our personal stories about the pandemic and the covid patients, an idea came up. We realized that it would be best to do a little more research on what these people, whom we wanted to help, go through in their day-to-day lives. We asked them personally what they would like to improve in their current situation. They told us many things and we learned a lot from them. We learned that, not counting all the bodily suffering they have, these people spend their days confined and separated from everything. Many of them were diagnosed with depression, they felt lonely. They also told us that they had strict hours for calls and for supervised visits. They didn't feel like themselves and they just wanted to get out of there. So, we thought, how to make them feel accompanied and comfortable without risking being infected.
Insight and Approach
Knowing the stories of the people who lived in confinement was very revealing and motivating. We thought about how we could get closer without having to be in person. That is when it occurred to us to send them motivational messages every day, but how? A text message would be very common, so why not send them letters. Letters would be our way of showing them that we cared about them. A personalized letter would show them dedication, interest and company. There we would tell them our experience, point of view, anecdotes or even jokes to make their day better. We managed to raise the funds to start this beautiful volunteer called One Letter Two Hearts. We have volunteers who help us write letters for patients, families, and medical staff.
This beautiful initiative arose thanks to the idea of contributing to our environment, since we are going through such difficult situations. Hundreds of covid patients receive letters every day. The most gratifying thing is that some of them have answered our letters and told us that it has helped them to move forward. We also receive photos of them when they are recovered and they appreciate all our help.
This course made me see that as a tool in a new sense. The power of stories can help us see reality from a different perspective and get a better focus in everything we do.
Looking back, I don't think I would change anything. I think I followed the four steps of design thinking. Thanks to this course we will expand to other areas of the hospital and redesign the content of the letters. I am so grateful for this.
|
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20,734 |
Tool that applied: Storytelling
Challenge & Selection
Storytelling is a powerful tool that we use in different situations of our daily life and that I applied all the times.
As a vice team leader of a club in my engineering school where I create my own brand, I always faced the challenges of how to attract more students who are just comfortable with technical things to try and fall in love with what we do in our club specially my brand.
I choose to apply storytelling as it is able to get insight into students, build empathy and reach them emotionally. I often create personas to represent target users and add conflict to stories that reflect their user journeys and problems. One of the reason is through crafting stories, we can better understand what users want from a solution. Good stories always captivate audiences.
Story makes it easy for everyone involved in the project to empathize with the users and ensure that their work matches the story. Having a story throughout your project means marketing the design at the end of the design process is also straightforward, as you already know exactly which story to tell to show how your product provides value.
Application
Storytelling indirectly involves emotional branding. Emotional branding in fact is the practice of building brands that directly appeal to consumers’ self, emotional state, needs and aspirations. The purpose of emotional branding is to establish a connection between consumers and products by stimulating consumer emotions. Human needs such as love, power, emotional security, and self-satisfaction are based on emotions in the subconscious, as the basis of emotional brands, and allow marketers to create self-fulfilling prophecies in consumer demand. People want to meet demand, and advertisers need to implement these needs in a permanent cycle.
Our project has launched a new natural shampoo product lines that allows real women to share their product experiences in a facebook group of our project, through videos and blog where real women share their hair transformation stories and how new natural products can save them.
This types of storytelling enables new customers more willingness to embark their journey on our products as the review is real and high credibility.
Insight
By applying the learning tool, we designed and tested our solutions. Through the learning process we got to improve our product’s function and design to meet user’s expectation. It is through this process we realized that the customers were more attract to the review from the Facebook as it is shared by normal users but not celebrity or influencer. Our marketing department used the results of this process to re-strategize our marketing campaign. Moving forward our business will focus on human centered design to improve our product and services.
Approach
Through applying the storytelling tools, another tools like visualization and mind-mapping directly applied. In order to perform a more perfect results, learning launch is another tool that I would be considered in the next steps. One of the reason is learning launch is also an important tool for our business. We need as a small team to review the insight gained from our first launch and incorporate this insight into future launch designs as this is the most effective and ideal way of approaching and implementing solutions. Future launch designs should reflect insight gained, progress made, and come closer to a compelling solution ready for full roll out.
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20,736 |
Visualization Tool for Green Field Technology Projects
Challenge & Selection :
Green field implementation technology projects are about creating a Software System that doesn't exist. Such projects have stronger goals related to deeper process improvements and it demands a stronger understanding of how the Software System should look and function. My clients always have trouble in connecting the DOTS and for getting the full picture of the project outcome i.e. the new Software System. I have used "Use Case" based visualization for making the diverse business teams of my customer to think how the different Requirements are connected to form the desired functionality of the Software System. I convert the Requirements are get from my client's business teams and change to Visual Use Cases. Visual Use Cases has been the best Tool for visualizing the end solution Software System, since linking requirements to Use Cases is very standard industry practice. So visually depicting the Use Cases and connecting them makes life easier. I do this on a board or using Microsoft Powerpoint, if the solution is very complex then Microsoft Visio or a tool like it would be used for preparation of Visual Use Cases.
Application :
In almost all the green field projects I do record the requirements by scheduling the requirement workshops. Once I get the requirements listed I typically convert one or more requirements into Use Cases. After documenting the requirements and converting them to Use Cases, I do a presentation of the To Be solution. I had tried traditional way of Visualizing using images and linking them, and display using Visio or a PPT Slide. But they were nowhere close to giving a very clear picture like these Visual Use Cases, since the essence of the requirements was not rightly represented in the traditional Visualization. So, I convert my text-based Use Cases to Visual Use Cases and put them on Visio or MS Power point based on the size and complexity of the Use Case representation. Visual Use Cases contains images of humans, facilities and any other stakeholders. Visual User Cases helps to identify missed requirements and any other gas during the To Be discussion thereby helping the project to get very less defects mostly cosmetic defects during its Testing phase. Visual Use Cases can be applied even in non-technology projects. The only pre-requisite is to understand the creation of Text based Use Cases using the Requirements received.
Insight & Approach:
Whenever we think of using the concept of Design Thinking for Technology projects we can go for Visual Thinking. Visualization as a Tool comes very handy during "What Is" and the "What if" phases. In the "What Is" phase it helps in visualizing the situation and in the "What If" phase it helps during Brain storming sessions for Ideation. Now in case of a Green Field technology project it helps during Requirements discussion and during the To Be Finalization phases. Requirements Discussion is like the "What Is" phase and in this phase generic Visualization approach using images can be used to get a clear picture. To Be Finalization phase is like the "What If" phase were the captured requirements are
reviewed using the Visual Use Cases approach.
Visual Use Cases have improved decision making during me To Be discussions during the Technology projects. I believe faster and unambiguous decision is a key to any kind of project, and Design Thinking projects would also immensely benefit by using Visualization as an essential tool. When thinking of an alternative to the Visualization Tool I couldn't think of any alternative one, I hope many of them would agree to my point. Visualization is the key to innovation and people who Visualize in their minds i.e. imagining are the ones who can come up with many new ideas. And this is not only my opinion, but this point has also been found in the autobiographies of many innovators. "A picture is worth a thousand words" goes a popular English phrase and this also emphasizes the point that the alternative to Visualization is Visualization. And Visual Use Case a variant of the Visualization Tool should be used in a green field project scenario.
|
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20,739 |
Assignment – Design Thinking
Reflection – Learning Launch Principles
Challenge
‘The natural death of e-mail’ - We were working on an independent project on proposing social networking based information dissemination. The background was the fact that the time we spend on emails connecting with others is reducing, and social networking is taking away a significant pie of that time. During the course of the project we wanted to perform quick experiments, to see the kind of non- intrusive information dispersion through social networking platforms to replace email inbox with say one’s facebook page.
Selection
We actually were starting off with focus group discussions, asking people if they will prefer to receive their emails in a suitable fashion in their facebook page. The responses at the beginning were sort of mixed and the directions were becoming unclear – this led to asking more and more questions generating excessive data and we got into statistics generating null and alternate hypotheses and validating them with the data collected so on and so forth. However a part of our team did not like this mathematical approach – their view was that in our focus group discussions the ‘user experience’ part was missing. This led to us making Photoshop images [appendix 1] that described what it meant to transfer information from email platforms to social networking ones. We naturally slipped into conducting something like a ‘learning launch mock up’ kind of exercise by heading this way.
Application
We prepared 7 Photoshop images that were facebook notification/like screenshots embedded with the information that usually arrives on our email inbox [appendix 1].
These images were shown to a smaller group of people. Sort of heterogeneous.
Their qualitative feedback [feeling, expectation etc] about the images was recorded rather than a yes/no type data logging.
Insights
This was rather a quick and cheap learning cycle we realized. It took us a few hours to prepare the images and less than a week to collect feedback from the selected group. Now the biggest benefit is that with a smaller sample size a more concrete outcome is evolving. With survey questionnaire type approach to reach a specific confidence level we had to do it on a relatively larger sample.
Other insights were, people were enthused by such an approach and referred their friends to participate in. They did not exhibit any fatigue in seeing the pictures and reflecting on them to respond. In surveys we found a few just ticking and rushing away.
Assignment – Design Thinking
Approach
Although an experiential mock up is interesting and yielding in good results, some of traditional principles may have to be incorporated – such as different sessions for different segment of people. Other than this we have no specific corrections to our ‘experiential learning launch mock up’, if we can call it that way...
Appendix: Photoshop Images used for our ‘learning launch mock up’
|
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20,740 |
Learning Launch – The sharing value case
Challenge
We are suppliers of construction materials. While developing our business we could find four different problems.
1- The entry door of the company is opposite to the main road. Some clients leave the
place before even trying to get into the company because they think it’s closed. That, at the end of the year means a lost in clients and sales.
2- Our company´s surface is quite big and we don´t have enough products to fill it, so it
seems poor. Clients take as a bad image the excess of space.
3- Our waste. Due to different facts, the waste that we generate is huge, and it is
cheaper to throw them away that to replace them in the market.
4- Last but not least our education system as a country remains very theory-focused and
the new generations of architects and engineers have a lack of experience in touching and working directly with the materials
Selection – Launching tool
We decided to select the launching tool because it was the tool that best suited our innovation need by creating a multifunctional team.
The launching tool is a small experiment that tests your new idea in the real market place. But before being able to lunch the idea they are some steps to follow.
To be sure your idea could be part of a launching test you must do some hypothesis:
1) The idea must be based just in real fact, which means that must be based in the data
that we really know.
2) Second we have to search for the BIG lie and search for confirming and disconfirming
facts and
3) Third we have to create a small multifunctional team that can make an accurate
assessment of the idea and the launching test.
4) We should have a SKEPTIC that can put our assumptions in troubles
idea Specific problem/need The idea solve the need netter that current alternatives
How we did it? We decided to gather people from different areas. We scheduled up a meeting made up by architects, teachers, people from the art world and the selected company team.
We exposed the problems and started brainstorming. Many different ideas were born in that meeting. Some of them were just focus in problems, other were giving alternative working styles. After following the 4 steps above we chose the idea which best suited all requests.
The idea that came out was to share the empty space in the company with students and universities so they could improve their knowledge but interacting with our waste and creating new products from it.
The team that was leading this project was made by teachers from university, architects, clients and company managers
Application
We first got in touch with our whole team in order to present them the idea and to get their opinion on it. Secondly we talked to our stakeholders and shared some questionnaires to know their acceptance level of having students in the same environment where they would be buying. After having all the info and ideas we called universities and designs schools to propose them the project.
After some moths first students started working in the company. Students came for free and used the free place to interact with different materials.
Insight
As students were all related with construction, clients found very interesting that future experts could advise them choosing trending colors or designs for their houses and at the same time were fascinated with the idea of being able to see an art gallery made by students in a trail company.
The launching tool and all the design thinking progress gave as the possibility of visualizing and understanding the problems in a more unified way so the idea generation was very focused on solving and sharing value. Including people from other sectors in the market gave as very different points of views and remarked details that had been ignored before.
Approach
At the very start of the project we tried to find the solution using the mind mapping tool . That help representing the problems but wasn’t enough to find a new and innovative idea. Using the launch tool allowed us to change our mindset, improve the communication between us and also gave us the chance of open our eyes into very different details and solutions. Our team has already gone into several design thinking activities involving multifunctional teams that got set in that very first meeting.
|
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20,747 |
Example Reflection - Story Telling
Challenge and selection
Generally most of the people are interested in listening to the stories because stories convey more information than the general way in which we express our thoughts . By listening to a story we will get totally immersed into the topic and insights of the story and we get an overall idea of what’s going on.Generally Designers use the storytelling to get insights into users and they actually want to get into the customer’s shoes and think from their perspective.
Storytelling means sharing the information.By sharing the information we get more and more creative ideas.Generally most of the people feel that they need a good service center for their car’s service. I am an app developer and i always think of this problem.so i decided to build an app for them and the main target audience are the software developers,government employees,old-age people because most of these people do not have time to service their vehicle on time.They usually forget their remainders and sometimes their car gets breakdown on the road.So our service center app will be always useful for those who wish to get them at every time.
Application
By using the storytelling technique we have shared our thoughts with different people and they suggested some of the ideas.We have ended up by changing some of the features of our app which are damaging our app.We first resolved our app bugs and glitches which is reducing our app performance.Secondly we decided to have a customer care which will be available 24/7.We also created a chatbots for customers who needs an immediate response for the queuries.
To implement all this I have told a story to my team members saying that imagine if your car got broken down on the midway of the road in the midnight there will be no service center which can help you out.That is why we are creating an app in which every service center serves for 24 hours.
Insight and approach
To test our app we went to use the story telling technique for our application.We went to a young boy aged 18-20 years and explained to him about our app.After listening to the story we asked him what changes should we do in order to work our app in a better way.He suggested the ideas like : you can multiple gateways for the payments of bills which reduces the risk of Transaction getting declined.We again went to another person and explained him the same story he suggested us that your app should not contain any bugs and viruses and another person asked us about the confidential information of the data .
At last by using the story telling technique we have got different creative ideas from different people which helped our app to develop in a better way
This course helped me in understanding what Design Thinking is and the five phases of design thinking : Emphasize,Design,Ideate,Prototype,Testing and how it helped me in designing my application in a good way.
|
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