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pii_detect_train

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Storytelling Challenge: I was working for a PR Consultancy whose client was one of the top philanthropic organizations in India that reaches millions of people in India. They’re known for grassroots- level interventions that strengthen communities and bring about tangible outcomes. The media has always shown interest in the initiatives that they anchor because they are so result-oriented and impact-focused. Their initiatives encompass a wide range of portfolios such as healthcare, urbanisation, nutrition, art and conservation, livelihood, water and sanitation, education, social innovation, and sports. However, it was one of those unusual times where they were unable to gain media traction on one of the first-ever human interest story they were doing. The keyword was ‘story’. It was about a para-swimmer who had conquered insurmountable odds to achieve significant milestones and accolades with the support of this organisation. Usually, PR agencies are equipped with the skill to be able to highlight initiatives of organisations to the media and enter a quote from a beneficiary or spokesperson. The challenge here was to weave in the narrative of the successful para-swimmer and how the organization gave him a platform to capitalise on his talents and achieve great things. After I was tasked with the responsibility to pitch for this story, I had shared the pitch prepared by the team member working on it earlier with the sports media. I received the same cold response. Intrigued by this, I decided to revisit the pitch note and realized what may have gone wrong. It was about an incredible para-athlete, his story. But the pitch note was largely centred around his achievements and a factual summary of his journey. Selection: The first step was evaluating all the information we had in place and a thorough scan of the media and their approach to such stories. I liaised with the team and the client and explained to them that we may have to connect with the journalists on a human level. And that was possible through an inspiring story. One that accounted for the failures and the successes, and most importantly, the mindset. We strived to bring out the human connection and highlight the thought process that got him his achievements rather than relying on his achievements. Application: Bring out the human was my goal. I knew we had to detach the person from his achievements. I decided to listen to past interactions and understand him as a person. I even scheduled an interview with him to understand him and his story better. Keeping in mind that our audience – the journalists and readers of the publications in mind I had to sketch out his story in his own words, highlighting his moments of triumph and failure. It had to seem like it wasn’t a brand talking, but the para-swimmer. I rewrote the entire pitch highlighting the mindset of his limitations being his strength. And that mindset was what led him to the success he went on to achieve. I had to speak to journalists in a tone that felt like I was sharing something unique and inspiring with them. About this individual who overcame hurdles biologically, socially, mentally, from the system, financially, but still managed to cross the Catalina and English Channel in record time. Insight and Approach: Before I knew it, the media was hooked. While I was tasked with merely attracting one opportunity for this story, I managed to rope in four different publications. Four interviews by simply telling a story than describing an initiative. Storytelling worked wonders for this challenge. The journalists attuned their questions to understand the person and his mindset and going deeper than his achievements. The eventual stories were exclusive large- format stories that the para-swimmer and the client organisation alike were thrilled to see. This resulted in a more revised understanding across the PR agency about more unconventional, but potentially effective way of pitching stories that are not profit-driven. Stories that need to simply be told to inspire. The agency began taking an approach of speaking to spokespeople more often, to understand their mindset and perspectives and try to incorporate those flavours in the stories they churn out for their clients. This course made me understand that while storytelling may be considered as a very fluid term used only for things that may be less serious, it is highly effective in an industry that thrives on stories. How ironic is it when agencies speak to clients about stories but use infographics, charts, facts, and numbers to communicate? Storytelling is an asset that I am sure to deploy at whatever juncture I possibly can professionally.
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20,979
Problem Statement: To identify a possible solution for understanding the problem among diverse group of people,I have used the tool of Visualisation or Visual Thinking . This technology can be used for goverment agencies who apply this technology to modernize the output or for the delivery of the services provided by them for the citizens of their country i.e,U.S. Project: As I am using the tool of visualisation and also mentioned previously about the Straw Man ,same is created from my end for solving the problem statement. For creating the straw man,various existing materials can be used such as training matrials,operating documents etc. In case,documents are not available then meeting is conducted with few people who will be main point of contact during the whole program . As per David Gray's book,concept of front stage/back stage can be used from previous reasearch . This concept helps internal service interact with customers and help them provide the service. The template contains the a column on the left for Partners and Value Chain Providers and a column on the right for Oversight Organizations, such as Congress, GAO, labor unions, advocacy groups, and other entities. I have used Visio to create the straw man with shapes and icons.For this program ,I will divide the stakeholders into groups having 5-6 memebers each representing various areas of interest and organizations. Sticky notes will be distributed to each one of them and they will have to answer few questions such as • How can we change the graphic so that it is precise to the problem statement • Any key elements are missing from the graphic.Please mention if any. • Do you know the relationship between each entity? 20 mins is provided to each team to discuss the questions and about the graphic .They come with the additional insights if any . After the session ,I will create a group poster with all the data that I collected from the teams and also if they provide with new information that I collected from the session . I will create a new graphic as per the proposed changes by the groups if required . Output: The most important aspect that we learn from this program is that feedback helps us to improve the graphic and helps to understand the problem and solve it in a better manner . There is always a space for shared learning which is a important aspect in group activites such as this.This program helps the memebers discuss about the their perspectives and also the root cause of their problems. Valuable aspect is discovered in this program i.e,visualisation which is the primary point for design thinking activities. Graphic that is created using the feedback helps as the reference tool for other projects.
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20,980
Writing Business Memos WHAT IS A BUSINESS MEMO? A business memo is a short document used to transmit information within an organization. Memos are characterized by being brief, direct, and easy to navigate. They are less formal than letters but should maintain a professional, succinct style. Often, the purpose of a business memo is twofold: to identify a problem and propose a solution. Other times, memos may provide or request factual information. Business memos are designed to accommodate busy readers who want to find the information they need from the memo quickly and easily. In writing a business memo, you should structure your memo to accommodate three kinds of readers: • Those who read only the executive summary • Those who skim the entire memo for its key points and a few details they're interested in • Those who read the entire document for the details that support its major claims or recommendations Bear in mind that these readers may have different purposes in reading the memo. Often, readers need to make policy and action decisions based on the recommendations. Others may want to obtain specific information (evidence) needed to understand and justify policy and action decisions. Readers may also want to get a sense of your professional ability and judgment. In determining the purpose and audience of your memo, ask yourself: Who is the intended recipient of this memo? What do I want the recipient to do after reading the memo? What information will the recipient be looking for in the memo? These kinds of questions will help guide your content, structure, and style choices. HOW DO I WRITE AN EFFECTIVE BUSINESS MEMO? As stated above, an effective business memo is brief, direct, and easy to navigate. The following five writing strategies help readers to navigate business memos easily and quickly: 1. Present the main point first. This may be the single most important guideline about the structure and content of memos. Readers should quickly grasp the content and significance of the memo. If readers have a question or problem, they want to know the answer or solution immediately—if readers want more information, they can continue reading. In other words, supporting details should follow the main point or conclusion, not precede it. 2. Maintain a professional, succinct style. The style of your writing should be appropriate to your audience: In this case, your audience is your boss, your coworkers, or both. So, your style should be professional, straightforward, cordial, and easy to read. To achieve such a style, use short, active sentences. Avoid jargon and pretentious language. Maintain a positive or neutral tone; avoid negative language if possible. In addition to making memos easier to read, a professional writing style also improves the writer’s credibility. 3. Create a very specific subject line to give the reader an immediate idea of the memo's (or message's) subject and purpose. The subject line should orient the reader to the subject and purpose of the memo and provide a handy reference for filing and quick review. Suppose, for instance, that you were writing to request authorization and funding for a business trip. You'd avoid a general subject line like "Publisher's Convention" or "Trip to AWP Conference" in favor of something more specific like "Request for funds: AWP conference." The last example would tell the reader the subject and what she was being asked to do about it. 4. Provide a summary or overview of the main points, especially if the memo is more than one page. Often referred to as an executive summary, the first paragraph of a long memo or message serves these functions: ▪ Presents the main request, recommendation or conclusion ▪ Summarizes then previews the main facts, arguments and evidence ▪ Forecasts the structure and order of information presented in the remainder of the memo ▪ Like the subject line, the executive summary provides a quick overview of the purpose and content of the memo. The reader uses it to guide both a quick first reading and subsequent rapid reviews. 5. Use format features, such as headings, to signal structure and guide readers to the information they're seeking. Headings provide an outline of the memo, enabling the reader to quickly see what the major topics or points are and where to find them in the memo. Make headings parallel with each other and as specific as possible. Other format features that signal structure and guide readers include short paragraphs and blocks of text, lists set off by indentations, numbers or bullets, or generous use of white space to guide the eye. STANDARD MEMO HEADING Though the format for a memo may vary from one organization to another, the standard heading consists of a series of clearly labeled lines that convey key information about the memo’s contents and its distribution. The following are standard elements of a memo header: Date: The date on which the memo is distributed To: The person(s) to whom it is primarily addressed (sometimes with job title) cc: Name(s) of anyone else who receives a copy (sometimes with job title) From: Name of the writer, usually followed by his/her handwritten initials (sometimes with job title) Subject: or Re: Concise statement of the memo’s topic
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20,982
Mind Mapping Looking for patterns and themes in data Customer Complain Case: Excessive dust on granular product for agricultural applications Challenge I work for a chemical company that manufactures a variety of products, including granular product as agricultural micronutrients. We have recently received lots of customer complains on one of the product we sale. The product is for agricultural application and it should be a granular product with minimum amount of dust. Unfortunately, the customer found recently that the granular product had excessive amount of dust. Complains are becoming a big issue for the company, which can lead to unhappy customer switching to a competitor and potential of substantial revenues losses for our company. The source of the dust is not known and several attempts to resolve this issue have not been successful so far. The source of the problem can be anywhere from the manufacturing process, product conveying, packaging, transportation to international warehouses and customer handling. The challenge was to find the source of the problem and develop a solution. Selection I strongly believe that Mind Mapping can be the best tool that can help us to effectively process huge information available. There is plenty of information such as years of quality control data, manufacturing process data, transportation and handling of the shipped product and customer complain and testing on the product. Mind Mapping will help us process all the abundant data in an organized and meaningful way, allowing the active participation of the stakeholders to capture their feedback with the aim of narrowing down the most critical sources of the problem so that it can be translated into hypothesis that can be then tested. In reference to Darton professor, Marian Moore lecture: the steps that we will follow will be hold a yard sale, invite shoppers, offer tours, pick up the good stuff, cluster the good stuff, identify the insights related to each cluster/connectivity, translate into design criteria for the what if. Then we should moving onto possible solutions. Application A wall in one of our meeting rooms was assigned to display the data to be collected. We started the process by collecting all the relevant information and put them on the wall in large posters. Quality control data for the manufacturing process and shipping/packaging have been pulled out and processed to create charts with information about the amount of dust measured on the product. This data was combined with customer complain data, trying to match these two based on lot numbers. In addition, manufacturing process data was compiled and put them in chart forms. Pictures of product sent by the customers were placed on the wall as well. Videos collected from the customer complains were played on a computer on top of a table next to the wall. Pictures of the different sections of the manufacturing process together with process flow diagrams were placed on the wall. Shipping and packaging process pictures together with sampling data were also collected and displayed. Picture of product transportation to the distributors and warehouse were also gathered and placed on the wall. With all the information on the wall, we invited stakeholders from quality control team, manufacturing process team including management and operators, transportation team, and finally commercial and sales team. We have asked the stakeholders to go through the information and write down on sticky notes their thoughts about potential factors that could be driving the dust issue on the product. All the sticky notes were placed on the adjacent wall. Then, one member of our team, red aloud the content of the sticky not one by one and attempted to put similar ideas into cluster. Outliers were not ignored. Then as a group, the main idea around each cluster of sticky notes were identified. This helped us to generate insight statements. Then there was an attempt to connect the insight statements and generate design solutions. These possible solutions were later tested and results were analyzed. We are currently in the iterative process and checking if the proposed solutions were critical in solving the dusting issue. Insight What I have learned from this exercise working with the stakeholders from different background and experience, that mind mapping can be a powerful tool in processing large amount of data and systematically develop insights that can finally help to develop solution/solutions to the problem of dust in one of our products. The important aspect I have observed is that the stakeholders were able to share their insights and with open mind, they were able to effectively contribute to the development of solutions. Having large posters and information in graphical form helped a lot and allowed the stakeholders to go through the large information that was shared. Approach Large information available can be overwhelming, especially when trying to put them in a concise and meaningful way while capturing the essence of the information. We received some feedback from stakeholders and apparently, some information was not easily digestible. For our case, a team of core people put together the information. On this respect, since this was our first time employing this method, in some cases, the information displayed on the wall may not have been clear enough for the stakeholders. This may have happened due to lack of communication/coordination within the core team. Next time I would emphasize a better coordination/communication/discussion within the core team, maybe even review the posters, etc. together, mockup presentation, etc. Also combining Mind Mapping with other technique such as visualization may enhance this process.
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20,983
Agriculture is that the a awfully important forIndia and in my country it provides over 18% of its GDP which is sort of impressive. Unfortunately, the farmers behind this impressive number still sleep in povertyconditions. this can be because lack information on where to induce marketplace for their products, they lackinformation on market prices they have to depend upon exploitative middlemen who make the most of theirignorance. there's also a protracted distribution chain that dilutes their revenue.My challenge is to make an easy technology that may be easily accessed by farmersconsidering that the majority of the farmers sleep in the agricultural areas with little access to internet services. Thisproject includes IT personnel and also the marketing team together. The project may be a start-up therefore go by volunteer time. The time line for this project should runfor at the most 3 months to administer our software development team ample time to make a prototype of thetechnology. Our partners from Bora farmer’s Sacco will help us in structuring the primary prototype of thetechnology so us to check it with our main users. Selection As a team, we've decided to use the visualisation tool. We believe this can help us design an easy yet effective technology that our users can easily navigate.Doing this activity has helped us in selecting the educational launch tool for our challenge. This tool will help us bear an iterating process which will improve on our solution. Thinking of ideas which is able to help us experiment the concept with a bigger group of farmers. Application In our first idea we focused on providing a mobile application that runs on a smartphone, withincredible features like image capture, chat and site. this can be to make sure we capture qualityinformation about farm products farmers would love to sell. Our focus was to watch how farmersinteract with the mobile platform. This process helped us understand our market, many farmers likedthe idea behind the technology, however, most of them didn't own a smartphone and that they had limitedor no internet services thanks to their rural geographical locations. Most farmers owned the easy featurephone.
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20,984
Design Thinking – Visualization Tool V69230 Challenge & Selection Visualization tool is chosen as my selection. The appropriate situation and chance that this tool can be utilized is for the process of vehicle function developing. The challenge is that I have to make sure all of my team member can fully understand how this vehicle functions in a relatively short time (in this process, Visualization may help as well), but the point is that – to figure out that under several user context, which function maybe insufficient from the view point of customers, then the new design can be differentiated from the existing products. Obviously, this is a complex question that so many situations, elements, functions are included and must be considered. It would be hard to declutter one’s mind without any tool being applied. Thus, visualization tool, worked as a graphical storyteller, we found it the most powerful and suitable tool we can applied to realize innovative thinking. Application The process is started by creating a fishbone diagram to discover main functional element in detail. Then we got a simple vehicle poster and used square shaped sticky note to represent all the main components and put it on the proper place. The other critical components of the system, round shape sticky notes are applied to represent the environmental circumstances (like heat, rain, dust...) in the whole system. After all these components are fully developed, we correlated each one which may be affected others with a functional verb to interpret how it works. Furthermore, the different color pens are used (eg. Red for deteriorated, green for ameliorated...) to strengthen the properties in order to improve visualization extent. After the session, the system is clearly detailed on the poster. It indeed reduced the loading of our thinking, thus vacancy in our brain is generated for thinking about how to make some innovative ideas. Insight & Approach Visualization is not merely a tool for a narrow usage, several approach can be realized depends on how it used. In this procedure, this tool benefited us through clarifying the system to all the members and decrease the burden.it is thoroughly different from our existing thinking approach which is line alike, and broaden it into a more efficient tool and broaden our thinking as well. The tool we applied this time lead to a cheerful success, next chance more tool will be merged into the process. Inevitably, during the procedure numerous challenge will be met. However; the hindrance may stimulate to more innovative thinking as well.
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20,985
Challenge & Selection Storytelling is, in my opinion, the most important tool to use in any situation in which there exists a problem needing a solution. As described in Week 2’s “Storytelling Tool” video lecture, storytelling is a tool that provides Fortune 500 companies, schools, and other organizations the ability to understand both the human dimension of their business as well as the impact of their work and products on clients. Moreover, it provides for superior organic growth and the ability to empathize with said clients to understand their unmet needs at a much deeper level. Regarding my challenge, I have worked at a summer camp held at my high school as an assistant lifeguard for about four years now. Therefore, I help the “head lifeguard” teach the girls how to swim with different strokes as well as supervise them during their time to have fun in the pool. The groups I oversee include Pre-K 3 to 6th grade and all of the girls who attend the camp do activities based on a block schedule rotation; in short, they attend the swimming session in a random order throughout the day rather than in the order of their ages. As these girls enter the pool, they each become so eager to share the stories of how their summer has been so far, spewing details of what they have done and the beautiful places they have visited. These very stories are important to me because they make me strive to make the girls’ experiences at the camp just as good as the other memories of their summer. These stories move me to find a way to make their experience at the camp vibrant, a time that they will never forget. I hope to make the days at the summer camp just as fun as their trip to New York City or San Francisco. However, for example, Kindergarten students who endure an intense swimming class right upon their arrival, only to be followed by an intense desire to take a long nap, may not remember such events like their day at summer camp so vividly. Application My story of applying the tool to the way the summer camp would run begins with the idea of keeping the girls as awake as possible to optimize their energy and participation in their other activities such as drama classes and art lessons, rather than the simple goal of only keeping the girls awake instead of caring about their participation. This idea led to the discussion with the camp’s director and counselors of how to make the schedule more efficient for the girls as they move between activities while trying their best to pay attention in each one as the day drags on. Therefore, I provided the examples of a Pre-K 3 girl and a 6th grader, telling a short story about each one. Overall, I posed the questions: “What would be more efficient: to have a Pre-K 3 student exert the most energy during the first hour of their day, or to have her exert that energy at the very end of the day in her only session of physical activity? Also, wouldn’t it be better to have the 6th graders begin their day exerting more energy at the pool since such exertion won’t have such an impact on them being that they are older and much more active?” These questions motivated the camp director, counselors, and myself to work together to improve the experience for the girls. This idea led to the changing of the schedule to having the girls attend the swimming session throughout the day based on age and the impact of energy exerted by these girls: the 4th, 5th, and 6th graders would go first, then the 2nd and 3rd graders, then 1st graders, then Kindergarteners, and then levels Pre-K 3 and 4. Insight & Approach Creating this narrative allowed for the camp counselors and director to empathize with the girls who go to the camp. They empathized because they were able to consider how to make the days at camp more worthwhile for the girls based on what they can handle in regards to their ability to be active and alert for the rest of the day after “intense” exercise. This change was applied effectively because it proved the girls to be more alert throughout the day based on when it was that they went swimming; the Pre-K 3 girls maintained their energy throughout the day until their last session of the day, which was swimming. However, I would apply this change differently to benefit all of the teachers and counselors as well, not only the girls. As a result, the policies and schedule of the camp are always open to adjustments in order to benefit the camp as a whole. No matter the possible improvements, this challenge was truly an eye-opening one because I was able to overcome the challenge with stories that were meant to improve the camp experience for these young girls. These small, hypothetical stories were able to make a big change to make the summer camp vibrant. These stories allowed me to successfully visualize and display my ideas to my peers, followed by the implementation of these ideas to change the goal of keeping the girls awake to the goal of maximizing their potential to succeed in their other daily activities.
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20,987
1. Challenge: Describe your challenge, including all relevant information. MAIN TOPIC. From being a cost to the company, to becoming a solid and profitable business unit. • VISUALIZATION At present I am working for a transnational company, in the management and control area, since I entered the company I realized the great business opportunity that my work area represents, it reduces the risk of losing money in The negotiations carried out by the company, we monitor and safeguard the contracts that the company operates, unfortunately our work is very exhausting due to the lack of innovation and systems that can help and facilitate the control and management of international logistics contracts, today in the world Disruption is a very popular word, and it plays an important role in the implementation of technology at any business scale, the great challenge that it represents, the change in cost, to a solid and profitable business unit, part of change culture and thinking from conservative to innovative. 2. Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why you selected it for your challenge -- including any appropriate video lecture references). We are a business unit with a conservative culture that seeks to innovate in the management and control of international logistics contrasts, the visualization of the transition from representing a cost for the company to being a solid and profitable business unit, is what will shape our path, to success, this will create the main bases of the actions to be taken to carry out a change of culture. 3. Application: Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively). I held a conference with my work team, to look for the strongest points of our work and how to market it, which resulted in a great initiative by the group to make a change as soon as possible, we detected 4 important areas of services that we can lend. • ECONOMY OF SCALE. • CONTRACT AUDIT. • OPERATIONAL ANALYSIS. • IMPLEMENTATION OF THE PROCESS. With these 4 points, my team found a strong opportunity in the development of computer tools, which allows us to eliminate all manual processes, and create free time for the attention of companies with the same problem, to minimize their losses. 4. Insight: Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly). Applying the visualization tool, many skeptical people emerged about the services that we could market in our area of work, which led us to better direct our business vision and find the key services to start our business unit. 5. Approach: Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s) why. The other tool that we could use to carry out the vision is an idea map that will help us to visualize the current process and where we want to go in a period of time, this individually in the team, so that the opinions of a team member affect the analysis of the group in general, collect these ideas and consolidate them in a mental map, after that, hold a dynamic meeting of why each of the processes to automate and the services to be marketed may not work. This analysis has given us a vision of how we can transform our conservative work area into a business unit that innovates and creates solid and attractive businesses for our company.
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20,989
1. Challenge The challenge is to prepare a site investigation report for a major hospital campus. It will require connecting technical people and their design solutions to what is meaningful for those involved with a major Hospital Campus, and most importantly, with the patients. The hospital describes their issue with the campus as follows: "First-rate health care requires first-rate infrastructure. Unfortunately, the infrastructure is ageing and the physical layout is limiting the potential for growth and innovation" Given the campus’ complexity and existing site constraints, the critical path is to develop a strategic planning process focused on establishing a roadmap to identify, prioritise and resolve conflicting stakeholder demands, prior to proceeding with design and staged delivery packaging to suit funding streams. Prior to proceeding with the more traditional elements of the planning process we will collaboratively develop and implement a strategic stakeholder engagement process, guiding the overall planning process, in order to reach agreement on precinct service priorities. The challenge/ objective for the Site Investigation component is how do we:  Capture, collate and ultimately package existing information from multiple asset holders so that it can be readily understood, easily accessed and used by planning and design consultants;  Adequately inform the required scope for further site investigations.  Define and structure the site investigation so that it: o captures the gaps in existing information, o can be combined with existing information to form an amalgamated, seamless record of site infrastructure o can be selectively overlaid with additional detail as / when required (i.e. scalable); and o is in a consistent format which lends itself to data base, BIM and BMS type modelling environments  Package all of the above so that it can be provided as a legacy asset/ infrastructure database back to the hospital, and is able to be used to inform the whole of the campus, or be accessed and potentially updated in discrete areas (e.g. by grid) to allow for staged redevelopment and/ or individual stakeholder use 2. Selection We will prepare a pilot of the strategic stakeholder engagement process. The primary reason for this pilot is for us to simply understand how we might approach technical solutions to meaningful things in different ways. In short, we really want to make a difference. A taster of design thinking at least - beginning with just a 4 hour pilot session, focusing largely on the first stages of a, what should be a, far more rigorous and structured process using a variety of tools. Starting with an overview of the project (it's not just a hospital, it’s a campus and precinct), we will apply 2 Design Thinking tools to develop a deeper understanding of the problem statement. We will ask why this is a problem? - and we will ask ‘why’ a number of times. The aim is to grasp everyone's understanding of the problem and to uncover the root cause of the issues at play. In an adaptation of the business model canvas tool, we will focus on people and what they do at the hospital  "Who are the end users?"  "What do you think some of their pain points might be ?"  "Empathise with current end users to understand their needs. What are current end user experiences?"  "What are some of the platforms in place?"  "Describe current operational procedures?"  "Can you describe any end user experiences?"  "Who else might be affected? nurses? patients?" Recognising that patients, carers, clinicians and operators of the hospital each have a spectrum of needs and desires, as part of a wider understanding phase we will engage with a broad group of stakeholders to understand their individual needs and expectations. Using a combination of survey tools and interviewing we will ensure everyone has a voice to truly understand today’s challenges – and capabilities 3. Application During the Pilot we will be undertaking some activities that would be typical of the envisage phase of our design led innovation approach. We will aim to envisage a future to develop a prototype in the form of a narrative. First up will envisage two people - today . We called it the current state of two individuals, Paul and Jim. We will then journey map the interaction these characters with the hospital campus in today’s reality, the ‘What is?’. This includes events that happen to each person before and after their interaction with the hospital. The purpose of this exercise is to build empathy with their associated characters and extract key emotions felt by those characters during the day. The emotions that will be highlighted by the Pilot members will then be carried into the next activity, the ‘What if?’. We will try to envisage a future to develop a prototype in the form of a narrative. Here's the current state, or What is, of two individuals, Paul and Jim. Paul’s story is created as one of the 98,000 Australians treated through our health system today. We envisage Jim as one of the facilities' managers that keep hospitals ticking, 24/7, every day. During the ‘What If’ we will focus on the emotions that are highlighted from the ‘What Is’ exercise, and each Pilot group will be tasked to envisage a future where those emotions were improved upon. If they are negative emotions, how would that be negated or eliminated? If they are positive emotions how could they be further improved? Both groups will be asked not get caught up with solutions that would cause these results – but rather focus on the results themselves. Focus on how the future would look if these issues were 'magically’ resolved. 4. Insight The outcome from the Journey Maps together is what they will evolve into and what is the Pilot groups' interpretation of these new emotions. We will use a Connect Chart to link the two realities together by firstly listing the initial emotions/ reasons the end user was feeling a certain way. We will then list the corresponding future emotional results of this initial feelings. Finally we will link the two realities (present and future) with a main idea. Our pilot will be set up with some trepidation – aiming to be illustrative of true approach, knowing we'd have to curtail. Afterwards, the participants are expected to be enthused by the insight of testing the idea that technical solutions ought to be meaningful for the users of the facility and most importantly, the patients. Our engineer brains' will ache to provide THE solution, but careful facilitation and application of Design Thinking tools will have us walking in the shoes of patients and the operators and imagining the future state; and also imagining the consequences of doing same old same old. A fascinating taster for those involved, at a time when the project is forming and can benefit. A reminder that the problem statement set down the challenge to:  Ensure that we have considered all potential uses, and  Ensure the end product does not end up unwieldly and sitting on a shelf unused 5. Approach Our challenge is now for the wider project team to embrace an end user/experience centric design led innovation process to solve the problem set. In a fuller design thinking approach all 5 steps will be visited using various tools. We will seek to find the questions and answers together, enabling all stakeholders to build new mind-sets to address the future - not just in this project, but for many years to come.
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20,991
1. Challenge The challenge was to convince upper management to allocate fund and resources to test new idea 2. Selection Storytelling. I selected this approach to explain the history behind my thinking, what were the limitations and challenges of current standards approaches. 3. Application The story helped bring my idea to life step by step, focusing mainly on the limitation on existing approach using open literature and publication and prediction as support to my talk. Once the audience is thinking about the limitation and the debate was on for all potential solutions, I continue the story telling why the suggested approaches have also their own limitation, challenges and risks. 4. Insight The story continues by finally proposing my new idea as the best approach at the time being that bring a lot of benefits, with limited and mitigated risks, requires acceptable amount of funding and no additional resources. 5. Approach I would be better if I did my one-on-one behind the seen work with all the stakeholder prior to go into broad and multi-disciplinary audience. That would make the story easier to follow, and with less debate in between.
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20,999
PEER-GRADED ASSIGNMENT: REFLECTION (STORYTELLING) Challenge I work in Corporate Strategy in a mid-sized bank, and part of the day-to-day responsibilities of my job requires me and my team to source for, analyse, and present large amounts of data which is spooled from several external and internal sources. The information gained from this data is intended to drive business decisions amongst staff at all levels of the organization, and by extension, guide the bank down the path towards the attainment of pre-determined performance metrics. This, in summary, means that we have to generate numerous reports curated for staff at various levels of clearance—and quite often—intellectual capability. Unfortunately, we came to discover that, while the reports we generated and shared did drive considerable discussions among all the parties concerned, they hardly ever translated into any real action on the part of management and staff alike. Even when they did lead to organizational action, the moves taken could just as often lead down an entirely unforeseen (on our part) and unintended tangent as lead down one which we had judged to be the best for the business. Needless to say, this was not the best situation for the bank to be in. In fact, it was not a desirable situation at all. My team and I were rather flummoxed by this state of affairs, particularly in light of the fact that it meant that we were investing a lot of time and resources on projects that were not yielding tangible results. In the eyes of Management, we were underperforming. We were certain that the underlying problem was not a paucity of reports, as we were producing, on average, five reports a week which was above the assigned target for the team. We had seen these reports sent out and had also sat in on a number of meetings where these reports were discussed, often heatedly, so we could also rule out the possibility of the receivers not receiving, or being unaware of, the reports. In order to get to the root of things, we decided to employ the principles of design thinking to solve the problem, which would also involve engaging all the stakeholders involved. Selection & Application The first step was the stakeholder engagement, which we executed in a face-to-face meeting with the Heads of various departments. This engagement revealed that, while the reports were being received regularly, the barrage of numbers and charts often left too much room open for multiple interpretations, and this meant that receivers would then have to spend large amounts of time debating the meaning(s) of the presentation, hence the many opinions that then led to the protracted discussions that would in turn stall action. It was a simple lack of clarity of meaning. When this became clear, we decided to employ the design thinking tool of storytelling as we were going to have to work to generate a single story that would be more in line with our—and the businesses’—goals and corporate vision. We believed storytelling would be right tool because it would drive engagement, interest, and would compel the right kind of action more easily. With this in mind, we undertook to include summary slides, which would explain, in succinct, clear language, the major takeaways (particularly as regards performance and other items of interest). The attached text could take the form of “Deposits grew by XX% over the period due to xxx” and this would save the time that would have been spent in arguing about why the deposits went up in the first place. This was an effective application of the storytelling tool, as we were telling stories about what the data was saying. Insight This was the right approach to take, as almost immediately we began to see improvements in the reactions of receivers. First of all, meeting times shortened considerably, and it became much easier to guide staff down courses of action that were in line with the bank’s corporate vision and strategy. We began to see results that were more in line with our aspirations, as the addition of a single, crafted story made for easier and more unified understanding and freed up time that could then be used for other, more fulfilling, activities. It was a win-win situation for all. Approach This design thinking course made my team and I see and approach our problem in a different way, as our original method had been too formulaic and insufficient for the needs it was to meet. Now, instead of just rushing to send out charts and figures, we take the time to plan properly and think of stories that would galvanize staff and drive corporate action.
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21,000
Visualization Challenge & Selection: Visualization is a simple technique that I can use to create a strong mental image of a future event. With good use of visualization, I can practice in advance for the event, so that I can prepare properly for it. And by visualizing success, I can build the self- confidence to perform well. I have used the technique of using a straw man visualization of a problem domain with a set of questions or prompts for discussion to allow a diverse group of stakeholders to learn from each other in the process of defining the scope, boundaries, key elements, and relationships between elements to consider when identifying pain points and opportunities for improvements or solutions. Application: The use of visualization in present information is not new phenomenon .It has been use in maps, scientific drawing and data plot over thousand years. I might use story broads, I might try to create visual sceneries. After the session, I digitize each group’s poster as an artifact, create a view that combines the shared and new insights from the group discussion, and then create a revised graphic that incorporates their feedback and proposed changes that they agreed to as a group. It can be applied in several types of group and individuals. To create innovation thinking and to accomplish idea visualization is most important. Insight and Approach: Visualization helps create interactive graphs and charts in the form of dashboard and worksheets to gain business insight. The graphic gives the diverse group of stakeholders a focal point for discussion that allows them to share their perspectives and develop insights into potential root causes of their problems. While they could create the graphic from a blank slate in a collaborative manner, starting with a straw man jump starts the conversation for them. They can quickly identify where they are in the graphic – or if they are missing – and can more quickly gain new insights about relationships between key entities instead of taking time to identify them. They can also identify variables in the problem space – that is, it helps them to identify what they don’t know, in what areas they need to obtain information or data to provide the values for the variables. We can get more accomplishment through the proper use of visualization..
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21,001
Assignment : Reflection – Visualization Challenge & Selection: Competition was saturating the existing market and it was high time we had to come up with a solution that would help us with a disruptive solution to establish our brand awareness in the untapped market. We wanted to attract new-to-market category of customers (People who have never traded or invested in stock market through any means and don’t have much knowledge about the financial planning and investing) to increase the reach & awareness of our brand. The challenge was to attract the attention of a generation that has perpetual attention deficit and to make a positive impression about the brand and what it can do for the customers. To address this challenge we opted for the visualization tool as it is the most useful tools of design thinking. We were a team of 7 people working to the problem stated above and with a group of people it always helps when you communicate non-verbally through visuals. It always gives everyone a platform to voice out their ideas and show how they are visualising the solution. In the way, it helps everyone pick the most optimised solution to the problem which can be put into implementation fast and lesser risk of miscommunication. Application: To start with I drew a circle in the centre of the white board labelling it as the social media platform ‘Instagram’. After which I handed over a marker & sticky notes to each team member and asked them to make a list of all comforting and discomforting reasons for which a millennial user would or would not choose to follow our brand or buy our product. Thereafter, each one of us came forward and stuck their sticky notes around the circle. To the right of the circle were the discomforting reasons and to the left was the comforting reasons. One by one we started evaluated both list of reasons and we realized what was required for us to try and that we had not tried it until now. We wanted to try fast and if at all fail, then fail fast too but at a minimum or no cost at all. We utilised our in-house team to create posts for us for Instagram and give them a visual brief of the creative that we expected the design team to deliver. We created byte-sized edu-tainement about our services and category that was apt for the platform (Instagram) and for its attention deficit audience (millennials). The target audience was new to market customers. These sets of people do not have any knowledge about financial planning and investing. They consist majorly of millennial (ages 23 to 38 in 2019) who are consuming content related to entertainment, popular web series, memes, topical subjects etc. on social platforms. Our focus was to attract the attention of a generation that has perpetual attention deficit. Through this campaign, we wanted to make a positive impression about the brand and showcase what it can do for the customers. Hence we re-interpret the most known classic Bollywood dialogues and characters as the theme, for its stickiness. We also caught onto the trend of on-going web-series to draw millennials’ attention. All this was done with a miniscule spend of Rs. 5000 Insight & Approach: The strategy we adopted was to use meme-ology by creating exclusive meme-opedia to reach out to our audience. We identified that memes attract the most to this set of audience. We explained finance through quirky memes. This way we could reach out to the audience through their way of living and build a relevant connect. The entire campaign, right from the ideation to execution was done by in-house teams and this idea came out quite evidently from the whiteboard that had sticky notes that read out MEMES in majority. However, what I learnt through this activity is that while visualization helped, it would have been less time consuming had it been that we would have involved the content writing and designing team from the start along with the social media strategy team. The turnaround time of our learning would have reduced by half. The flow and synergy in the entire process would have been smoother. Like it said if everyone in the room thinks alike, that means no one is thinking, since the strategy team, content team and design team have different ways of looking at the problem and would differently, it would ensure that all of us are thinking. Hence in future, while I may stick to visualization tool for my innovative solution, I will put to use this design thinking tool in a better way. I would ensure all team involved in the execution of an idea are a part of the ideation of the problem solving stage.
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21,002
The challenge I was recently involved in a non-for-profit project to build awareness about ‘breast density and its relationship with breast cancer’. Breast density has been identified to be the number one factor for developing breast cancer. In Australia, it is a fairly new condition agreed upon the medical community to be important. Therefore, there are not solid procedures on how to notify women or even if is important to do so. This project, Breast Density Australia, seek to provide society with reliable and trustworthy resources that would inform, primarily women and medical practitioners, everything there is to know about breast density and potentially accelerate the creation of effective processes to screen women at a higher risk of developing breast cancer. The challenge was to find a way to inform women without creating panic or a sentiment of medical negligence for doctors not informing them earlier and to engage with doctors to join the initiative without sounding condescending or generating a sense of attack. Tool selected: Visualisation The complexity of this task required the team to understand at a large scale all the agents involved and the procedures to screen breast cancer in Australia. Essentially, we needed to find the most effective way to get the message out and define the ultimate goal of the initiative. A good tool to explore and recognise the environment that we were dealing with was: Visualisation. As explained in the video with Angela Myer, visualisation as a tool can be very powerful in all different stages of the design process. From exploration to pattern finding to sketching and prototyping, visualisation plays an essential role in the design development. I decided to use visualisation because I saw it as an effective tool to start capturing all the information that we knew at the time and potentially identify patterns in sentiment among all the 'personas', specific challenges that we would face, as well as opportunities to find the right channels to communicate our message. It was also a tool that would help us structure what we knew and what we needed to learn or research. In addition, the team didn’t know each other or worked together before therefore, visualisation was the perfect medium to integrate the team in a freely way. Application: Post-it I decided that the best way to apply this tool was using post-its. This way I could get the team to participate equally regardless of their drawing skills. We started by writing down all the possible institutions/people involved in the breast cancer community in Australia. Then we post them on the wall and created visual columns. We used different colors depending on the row or purpose of the post it, that helped us to build categories. Underneath the first group of post-its, we added things we thought we would like to get from each group. For example, Breast Screening Australia = Support spreading the message, potentially use their database. We also identified challenges to engage with each one of the groups (eg. fears, pain points, regulations, etc). [See image 1,2 attached] Something we didn’t plan but came out from the session was potential allies and sponsors, which considering we didn’t have much money was a huge opportunity. Insights The post-its method helped us built in a visual way the entire ecosystem of the challenge we were facing. It helped us to identify patterns and similarities in the approach we needed to take with the different institutions. Additionally, we were able to prioritise tasks and determine who would do what next. More importantly, this visualisation activity, helped us to see clearly where the problem was and how we should start building a strategy to solve it. It was extremely effective and brought the team together. Before the session, the challenge seemed almost impossible and to be honest quite scary. Confronting the medical community and scaring women were shared fears that we all had. However, after this activity, everyone felt quite positive and the task didn’t seem that impossible anymore. I think it opened up our minds and simplified the pathways to achieve our goals. It literally changed our thinking. Approach I think next time it would be good to do it on a whiteboard so in addition to the post-its we could draw connectors and build better diagrams. I think some of the links and flows founded were a bit lost after the session because we didn’t connect them visually at the time and by the time we transferred into a powerpoint slide some of the findings were lost or forgotten. Attachements:
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21,003
Lunar Aqua Club: Company General Use Learning Launch Tool Challenge I’m assigned to lead the company president award roadmap for my department and my challenge to identify the gaps why do we get low rating for last year assessment. I start working by digging more about data and doing benchmark with other high scoring department to identify the gaps and improve it, and I what I have discover that old team wasn’t follow the correct criteria so I start studying the cases and direct the champions to the right criteria to successes and improve our score in order to achieve this goal. Selection By applying the four-question method of design thinking it’s helped a lot categorizing the problems and find a best way to improve ideas with a team work as leaning launch tool improving us in research meant to quickly test an idea. Application For first our learning lunch why we get low rating for last year assessment and are we in the correct path?
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21,006
Challenge & Selection Information Visualization technics has been widely used in exploring complex data space. In the area of management information systems visualization, the extreme complexity and professional requirements of information needs of a diverse stakeholder make it hard to design visualization strategies facilitating their daily works. This essay introduces an interactive tool I used was the tool of Visualization, to achieve a shared understanding of a problem space among a diverse group of stakeholders before attempting to identify and define possible solutions to the problem. I use this approach often with our project stakeholders, who are multilateral, bilateral, private sector, civil society and government agencies working to apply technology innovations to modernize early warning triggers high frequency monitoring system to UNDP project participants. I have used the technique of using a straw man visualization of a problem domain with a set of questions or prompts for discussion to allow a diverse group of stakeholders to learn from each other in the process of defining the scope, boundaries, key elements, and relationships between elements to consider when identifying pain points and opportunities for improvements or solutions. Application I start the process by creating a straw man graphic of the problem domain. This list is not meant to be exhaustive but includes some examples of occasions when a straw man could be used to drive team problem solving: Initial hypothesis for the overarching answer for a stakeholder’s engagement; preliminary outline ("dot-dash") for a PowerPoint presentation storyline; draft version of a PowerPoint page for making a particularly challenging point & simple, working model in Excel that will eventually require more complex functionality. To this end, to develop the straw man graphic, I will draw from any existing material available to understand the early warning function disaster early warning management environment in Zimbabwe. The existing material may be operational or procedural documents, training materials, or other context assessment reports. If materials are not available, then I conduct informal interviews with all of the diverse stakeholders who serve as my main points of contact on the project. If appropriate to the situation, I will borrow the concept to “front- stage/back-stage” from previous research, and discussed in David Gray’s book, “The Connected Company”. The front-stage/back-stage approach helps to reinforce the notion that every service – even an internal service – has project participants with whom the service provider interacts and internal processes that enable the organization to provide the service. The template I often start with also has a column on the left to identify potential role of the stakeholders and a column on the right to identify the steering committee with oversight functions. The straw man graphic is simple, using simple shapes and icons available in Visio or on the Internet. If the front-stage/back-stage view doesn’t work, then I will create a different type of visual, either based on a high-level process flow with swim lanes for different stakeholders, or another format. For the activity, I will divide the stakeholders into groups of 7-8 participants each representing a different organization or area of interest. Each group receives a poster-size copy of the straw man graphic that they can write on directly or use sticky notes to make comments. I give them two-three questions to answer, such as: 1) What key elements are missing from the graphic? 2) What would you change about the graphic to make it more accurately reflect your problem space? 3) What key insights do you have about the relationships between the entities in your problem space? I give them approximately 30 minutes to discuss the questions and mark up the graphic. Then I have each group report out on their answers with their justifications to those three questions while pointing to the mark- ups on their poster. As each group reports out, I record commonalities in the insights of each group, and then additional insights that come from the group discussion on an additional copy of the graphic. After the session, I digitize each group’s poster as an item, create a view that combines the shared and new insights from the group discussion, and then create a revised graphic that incorporates their feedback and proposed changes that they agreed to as a group. Insight & Approach The most important thing to design using the visualization tool is the user's conceptual model. Everything else should be subordinated to making that model clear, obvious, and substantial. That is almost exactly the opposite of how most technology-based solution is designed What I have learned from conducting this exercise with several stakeholders is, in each of the examples above, it is much easier for a group of people to engage in discussion about a draft version of something rather than debating it in abstract. The intent is never for the straw man to be the ultimate answer, instead, it is a tool to help get to the best answer. The arguments and ideas that arise from the straw man provide valuable feedback that inform and improve the final answer. Sometimes, the most successful straw man is the one that gets discarded but adds tremendous value by revealing where the answer is NOT. Furthermore, while the graphic – especially the revised graphic that incorporates their feedback – is important for reinforcing their understanding of the problem they are working to solve; the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space. The graphic gives the diverse group of stakeholders a focal point for discussion that allows them to share their perspectives and develop insights into potential root causes of their problems. While they could create the graphic from a blank slate in a collaborative manner, starting with a straw man jump starts the conversation for them. They can quickly identify where they are in the graphic – or if they are missing – and can more quickly gain new insights about relationships between key entities instead of taking time to identify them. They can also identify variables in the problem space – that is, it helps them to identify what they don’t know, in what areas they need to obtain information or data to provide the values for the early warnings trigger indicators for informing early warning and early action for the project stakeholders. Since I discovered that the most valuable aspect is the shared insights and learning, next time I would use the visualization tool as a starting point for a series of design thinking activities. Then the revised graphic that incorporates their combined feedback can serve as a reference tool throughout the remainder of their work.
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21,007
Reflection - Storytelling Challenge & Selection: I think storytelling is a great tool and a great form of art for expressing a fictional condition or a real situation. My uncle used to tell his daily stories and past stories, make us entertain and laugh out. He is different and special from others who tell some incidents. He has his special talent and attraction on his way by adding some weird words, expressing dramatically and free flow speech, which makes him a special person. I think some day, even I can narrate an incident as him. In my school days, am little backwards in talking with friends and stage fear made me annoyable between friends and others. Thought as if ‘am not special and avoid talking with friends in regular. These kept me challenging and improving my speaking skill of annoyance. And that even made me select this topic. Application: One day, my friend rose up with the task of writing a novel with one more friend and me. In discussion of the story for the novel, three of us are expressing our comments on the contents of the story, the preface, beginning, ending, some twists in the story. In prior, I kept silent even some thoughts on the story were rolling in my head due to inferiority and introvertness. But later on, I narrated the story which haven’t discussed which made my friends numb to such a perfectly crafted story with every detail in clear. My craftsmanship made them recreate the whole story which was discussed in prior. The story is about three friends the same as us go on a trip to vizag and some adventurous and funny incidents happen which ruin their life and how they came back to home safe and stable free of problems. Some incidents framed made me inspired by my uncle's stories. Either adventurous or funny incidents are framed so real and thrilling. Even they thank god for getting me on the board. Then we started writing our novel. J.k.rowling writings supported us to get ideas for writing in different from other writers and to be special. We periodically listen to her great novel of harry potter podcasts and other writings. Finally, the final finished copy of our novel with all adjustments in scenes and errors cleared came out. Getting a huge response made me feel happy. Insight & Approach: I haven’t imagined that our novel would reach many and my story would be read by many. I compared my graph of success which suddenly increased as a fountain. My story had created a great impact on the people and roots of great quality in their minds. Many appreciations and comments made me inspired to write and shower my stories and thought process. This course made me think more towards the business development process by building stories and helping businesses to attract people to them. The examples taken in this course to improve my innovation and thought process are truly appreciable. My approve towards this course and involvement brought many changes in the way of storytelling.
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21,008
Example Reflection – Learning launch Challenge: I am part of Solution Engineering in Telecom Company. We were planning to launch new product “software defined network” in the market for our 6000+ enterprise customers. Top management set high target against this product anticipating it is high demand product but at ground, we are not sure how this product will be received by our customers, exact use cases, size of organizations will have high demand etc. for it. Management believes that this is great product to sell and will be lot of demand in the market, but early success is a great need to create momentum and achieve target. We should be very clear which kind of customers of what size need to be targeted for the success. Selection: I have chosen “Learning Launch” tool to overcome this challenge. I have segmented product features into three packages and target customers also into different categories based on their size and industry. We decided to follow learning launch steps and it has to be done with as less investment as possible as deployment in live environment requires lot of time, efforts and investment. I have created demo setup with different feature packages. We have done demo for customers based on their size of the organization and feature set we assumed to fit for them. During demo, we have swapped some of the features between packages to meet maximum customer needs. Application: Demo had been planned for identified customers to test all features and all category of customers. Demo show cased all features, use cases, benefits of products hence customer can relate to them relate to their real time environment and give us feedback. Feedback has been taken from each customer to understand about product meeting their requirements. Plan of demo was a great success and we could tweak few things in product and make changes in packages as required by customers. We have come across the scenarios of complete new customers and existing customers also during demo to test it out. Insights: We thought that existing customers are the target to get success for this product but during demo, we understood that new customers with greenfield deployment is the market to target. After commercial launch of this target, we got the success rate of 80% from new customers with green field deployment. Approach: We have tried to put all options and possibilities in demo setup and our initial target of customers might have mix of existing and new customers so that our overall demo results might have been come out early with target customers conclusion. We will plan this in advance in coming projects.
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21,009
Visualization Challenge and Selection I worked in a fintech company that develops a SaaS platform for global financial institutions to effectively manage their technology vendors. I oversaw designing what is the data that we will acquire and add to the platform that will empower the financial institutions most, balancing with the cost for such data acquisition. The first challenge my team encountered is that financial institutions are huge behemoth and the complexities in their business lines, organizational structure and roles and functions, could all cast different requirements and demand for the data. In the meantime, being an enterprise software that aims to serve some of the largest organizations in the world, we were also aware of the cost of making errors (i.e., poor quality data) that would harm our business. Our team is composed of different talents from a wide domain of expertise hence we started with brainstorming ideas. It was in that brainstorming stage, we decided to use Visualization as the key tool for all of us to get a clear picture of what is the customer’s demand and where we want to be. Visualization is a great tool to connect different pieces of information, insights, and knowledge when the whole picture hasn’t emerged itself. After the Product team and Technology team were onboard, we started the design with visualization. Application We have applied Visualization in different product stages, as described below: During the product ideation stage, we first conducted numerous open-end interviews with our customers from different banks and gather the information and data about their current way of managing their technology vendors, including how to find them, evaluate them, onboard them and manage them on an ongoing basis. Then we sat down together among ourselves with a white board to jot different pieces of happenings in their vendor management journey, following the order of occurrence. Putting those pieces of information visually, the cross-functional team was able to quickly identify what are the overlapping or inefficient tasks that our Product should help to eliminate. Based on visualizing customers’ current journey along with their wish list, we are able to understand their real pain points, and what are the main value proposition our product should solve. During the product development stage, we also applied visualization extensively. There could be different stakeholders in a financial institution that will be using our platform, for example, lawyers, business users, or engineers. As such, we visualize how different user will be doing with our platform by drawing visual boards. The fact that all thoughts and ideas are all transparent and presented visually to everyone, we were able to challenge, discuss, and agree on the most seamless customer experience. Insights and Approach While visualization is a very powerful tool to organize and make sense of scattered information and processes, it also relies on other design thinking tools to make most use of it. For example, without brainstorming, the visualization tool will not be as powerful to include everyone’s expertise. And often, mind mapping could follow after visualization to institutionalize the ideas even more and build clearer framework for execution. One thing also to mention, visualization should not be perfect at the first place, and it should also be an iterative process for improving it as more insights are learned from the Product development stages.
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21,014
In exceedingly innovation and worldwide competitive world, individual must create and utilize different sets of aptitudes for being effective. One of these sorts of aptitudes is plan considering. Plan is considered as key movement of building. Plan considering is pivotal to plan successful arrangement s for assembly social needs. Similar as issue tackling, plan is additionally a common human action. Within the commerce handle, plan considering is basic to plan the items and administrations f or accomplishing commerce competitive (Owen, 2007). This plan considering essay includes reflection and self-analysis which I have experienced by and large plan considering exercises within the lesson. By this intelligent report, I will illustrate my information of plan considering within the by and large unit. In expansion to this, plan considering paper will too incorporate the activity arrange of key exercises which I require to pick up information and abilities in another six months. This plan considering exposition is the show of my learning and understanding Reflections of learning and knowledge In the blogs, I have recorded all the exercises worn out the classes related to the concepts of plan considering. The recorded blogs are exceptionally accommodating for to analyze my execution and understanding during the in general lesson exercises. Within the classroom exercises, I gained the information almost the concept of plan considering within the commerce administration.
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21,017
Reflection–Visualization Challenge & Selection As a software engineer, I use visualization in many challenges I face whether during teaching courses, delivering presentations or developing software. I particularly found it extremely helpful when I worked as a mobile application developer freelancer. This job requires interacting directly with customers from various backgrounds. Typically, customers have hard time articulating their needs and expectations from a mobile application project. Developing software for a client based on merely verbal communication is quite risky as the end result might be completely different from the desired outcome. This does not only upset the client but it wastes a lot of my time. Luckily, I was introduced to the visualization tool by one of the clients and was amazed at how easy and efficient it made the communication with my clients. Application In one of my projects, I requested the client to provide a requirement document that specifies all the functionality they want to have in the application. I received that document and, to my surprise, many other sketches showing how the client is envisioning the application to be. Each sketch represents a single page with the required elements and their layout. These sketches helped to evaluate whether the customer expectations were realistic at an early stage. Then, together with the client, we started tweaking and manipulating the sketches to ensure that expensive complex elements are simplified. After we finished modifying the sketches, I estimated the development cost for each sketch weighing in the effort needed. Insight Using the visualization tool was really effective in avoiding future conflicts that are encountered with verbal requirement documents which are more subjected to various interpretations. It served as a decipherer of the client’s cluttered thoughts and as I roadmap during the project lifecycle. Furthermore, some clients underestimate the complexity of software development and tend to explain difficult features in a very simplistic and abstracted manner. Visualization tool allow clients to build on top of that abstraction layer and expose the essential elements they wish to have in the application. Approach I was always fascinated by visuals but I never imagined how practical visualization can be. After discovering this tool through my experience and this course, I can think of many avenues to utilize it and get the most from it. People understand words differently but visuals are much more universal. I would like to uncover and master more aspects of visualization before jumping to other design thinking tools because I believe effective communication is the secret to connect deeply with clients and stakeholders.
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21,021
Digital logic circuits are the basic building blocks of modern computers. To understand the working of computers, one needs to know how numbers are represented and processed using digital logic circuits. This course first teaches number representation in computers and Boolean algebra. After covering minimization of expressions and basic logic gates, the design of combinational and sequential circuits that perform a specific function are discussed. The aim of the course is to provide the student with an understanding of how data is represented and processed at the hardware level. This course acts as a foundation for a course on Computer Architecture and Organization. For example, computer A can communicate with computer C by using TELNET. At the same time, computer A communicates with computer B by using the File Transfer Protocol (FTP). For these processes to receive data simultaneously, we need a method to label the different processes. In other words, they need addresses. In the TCP/IP architecture, the label assigned to a process is called a port address. A port address in TCP/IP is 16 bits in length. TOPICS ​to be covered : Introduction Design Thinking for agile software development Design Thinking in Business process model Virtual collaboration Multi-user and Multi account interaction Need for communication TILES toolkit Cloud implementation To familiarize product design process ​To introduce the basics of design thinking ​To bring awareness on idea generation ​To familiarize the role of design thinking in services design innovate new methods in product development(L6) ​apply Design Thinking in developing the new designs(L3) ​select ideas from ideation methods in new product development(L5) ​use Design Thinking in developing software products(L3) ​apply principles of Design Thinking in service design(L3)
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21,022
Tool – Visualization Challenge: I am a packaging design engineer; I am not an IT professional. I also have very broad background including business system development. It was one of the main reasons I was hired at my current company. From day one there was a very clear prime directive form my manager: “We are missing product launches because art takes too long. Fix it. We need an art management tool; we’ve identified something that will work. Do what’s necessary to procure and implement this system.” So as I mentioned…. engineer. We tend to be awesome at solving problems unfortunately most people want to give us the answers and have us blindly implement. Selection: When presented with this issue, it was quickly obvious that there was more going on than just developing and getting approval for the art. From the start every person involved expressed frustration and anger at the process. Art is actually a very small part of the overall launch process. I decided that before we spent a significant amount of money and bought a system to solve a problem, we should figure out what the problem was in the first place. Problem: We are missing launches. That is clear. Now to figure out why. I started with stakeholder interviews just to understand the process and any obvious frustrations or issues. Some frightening themes emerged: • No one knows the process, sometimes not even their role. • I see everything multiple times, so I do not look at it the first 2 or 3 times it comes to my desk. I wait until everyone else has commented. • There is no timeline, so I have no idea when my part of the process is due. • It is not my job and I do not care about the timeline, that is someone else’s problem. I chose to use visualization to map out the as is process first. This seemed like a critical activity since no one really understood the start to finish process and had no connection to it. I felt they needed an anchor so that they clearly saw where they fit in to the process and how their activity affected everyone else in the process. We needed to get people to care not just about their job but also about the team and the launch of new products. We needed people to see themselves as part of a team which could be relied on to help everyone succeed. Application: We started our mapping exercise as a boat trip where tasks moved us along the path to the destination. We needed to instill in the team that they were in fact a team and we are all in the boat together. If the boat does not reach its destination, our business will not succeed and will eventually cease to exist. We needed everyone to understand that EVERY action affected everyone else in the process and if one person faltered in their task, the team needed to step up and assist or crunch downstream activity to make up the time. We did a first round with all stakeholders in the room. We walked through the activity in detail drawing out each step. We then added the inputs and output details to the map. After the first round was complete and we had translated the map into a digitized workflow diagram, I spent significant time with each stakeholder group adding details to their touch points including durations so that eventually a project time table could be built. The perception in the company was that a new SKU launch took 16-18 weeks and we needed that number to be 10-12 to be competitive. What resulted from the first activity was a spaghetti tangle of processes with overlaps, dependencies for information that didn’t occur until later in the workflow and a lot of infinite loops where activities just got stuck and there was no way to come to conclusion or end point. We then deconstructed several past launches and using the documentation determined how long each part of the process took and added timelines to the process. Reality was that most took 32-36 weeks. We brought everyone back in and started to detangle the mess. For every activity we asked: who owns this, who performs this, why are we doing this activity, what’s needed to complete it, what is the output, how long does the actual activity take, how long should be allocated on a normal basis for this to be completed understanding total workload, what happens after it’s complete, what happens if there is a delay. One major learning was that many of the activities included multiple steps or deliverables and were often overwhelming for the team member who was responsible for completion, so they procrastinated in even starting the task. This frequently added time to the project. We broke tasks down into smaller pieces so that they did not require such large blocks of time and could be completed as time allowed. The work could be spread out amongst multiple team members for one department instead of one person being responsible for the whole. We identified that there was a lot of activity that really had nothing to do with the actual launch, but those events were preventing other launch requirements from occurring because they had been tied together procedurally. Some of the infinite loops were result of unclear or non-existent processes and responsibility matrix. People were literally figuring it out each time the event occurred, and it was difficult to get consensus on path forward. What worked last time, might not be agreed to the next time. We clarified/simplified or defined process and RACI charts for every activity. We also identified that majority of time was spent figuring out where documents were and what their status was, waiting for inputs with no visibility to their status and chasing paper around the building. We slowly untangled the mess and developed a straightforward workflow. The art, which was perceived as the problem, really had no impact on the overall timeline. After the exercise was complete, we trialed it on paper for a few launches before we identified business workflow software which could digitize the process and automate many of the simpler activities. We implemented a software solution which gave the entire team visibility to all the activities. The system has validated electronic approvals, so it eliminated any activity associated with chasing paper or finding documents and getting signatures. Because everything is digital, team members can complete tasks and activities from anywhere. Insight It was critical that people have a visual anchor to the process but also to each other. Work had become impersonal. Once we got people to understand how they impacted their co-workers and made it personal, it was easier to get them aligned. We literally walked them through past launches and had them look the people in the eye that they impacted with their delays or inaction. It is a lot harder to disconnect from a friend/co-worker than a theoretical process. We made more progress and got better feedback on individual basis than in group form. People hesitated to call out bad behavior in groups but were VERY honest one to one. Next time I would start with deep dive evaluation of past launches. Actual events were more grounding to people than describing what they perceived as the process.
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21,024
STORY TELLING Challenge and Selection The storytelling tool is extremely important to me since it is a tool that I use every day in my work life. Aside from being a college student, I have a part-time job where I sell insurance. I sell 2 products; Secure Support for Hospitalization and Funeral Expenses. Storytelling, as I already said, is of the utmost importance to my work as I have to listen and tell stories of possibilities so that my clients can buy my product. App Storytelling I apply it in the following way: Once I am at my place of work, I make the call to a client, objectively I begin the narration where I expose some prevention story and this in turn generates awareness and motivation to my client . Once telling stories of prevention and motivating my client as to why if they take out insurance, the client is in a buyer's position. Perspective When applying this tool, it opens up more possibilities for my client to be motivated by my product and consequently receive a successful purchase and the client takes into account that my product is a very good benefit for him and the complications that surround him day by day. day. Focus What I can do differently next time is definitely use this storytelling tool and apply it relatively to the same thing, but asking my client to point me to a story where they have had to use the product. Tell me your story in question to these questions: What happened? What happened after calling the insurance? What solution did they give you? What did you think of the service? Wait for me to reply with a detailed and concise narration to clarify customer satisfaction. This activity helped me to reflect on how this tool, which is Storytelling, is applied every day in my work life and that has been explained to us in a detailed and concise way in this course, of course together with other excellent tools. A fun activity where you apply the knowledge you have acquired.
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21,026
We all know that our thinking has the ability to "jump" from one point to another. It is not linear - it works with associations and outside of rules or instructions. This means that, in practice, it is difficult to catch a thought and consciously hold on to it. This is what we say "Try NOT to think of a pink elephant". Impossible. You just made an image of him in your mind. So, what do we do when we want to think and analyze something that is in our mind, creatively and methodically, without getting bored and without trying to think about it (because that is when our mind will do the exact opposite)? We do mind mapping! What is mind mapping? Mind mapping is nothing but the visual depiction of how thoughts are structured in our minds. And it's a great way to get started on paper. But mind mapping does not only help to put our thoughts down and in order. It helps a lot to communicate them to others, so that they understand them, watch them, and even participate in them. How useful! How to do mind mapping First, a mind map begins and develops concentrically. We start with the central idea, add key points and, in each of them, put the individual ideas that come to mind. And then other individual ideas. And so on. A basic rule is that the original idea and the basic axes are written in capital letters. The next branches, in lower case. We also use colors, as well as darts that freely connect whatever we think is connected. Finally, it is important to use as few words as possible - even monologues. The final visual result is reminiscent of a labyrinthine "tree", in a horizontal or vertical arrangement, depending on how it suits everyone and on what tool it is set up. Okay, but why mind mapping? Our brain consists of two hemispheres. The left is the technocratic, of logic. The right, of art and creation. This is something we all know. What is amazing, and perhaps most of us are unaware of it, is that our minds learn best when both hemispheres are involved. That is, when we do something that uses both logic and creativity at the same time. The usefulness of mind mapping Personally, I use mind mapping in almost everything. From my most confused thoughts, to my most specific realistic plans. And, as I sometimes feel that I am not carrying a normal mind, but a chaotic vortex of unrelated thoughts and images, mind mapping helps me to catch my ideas piece by piece, almost like we catch butterflies with abstinence. And I will give you an example. Today I made the decision to write an article. Before I started doing it, when it was still a thought, I wanted to evaluate what I would like to say and with what structure With the help of the mind mapping, I started to add thoughts to specific branches, enriching it with individual ideas. Within a short time, I had a very specific plan in front of me, practical but also cute, based on which I would proceed without deviations and confusions. And, at this point, Abraham Lincoln's excellent quote "Give me six hours to cut down a tree, and I'll spend the first four hours sharpening the saw" sticks. So, all I had left was the time to write it. So, I do not hide from you that with mind mapping I work on all my projects. From websites to videos, from articles to branding plans, from concepts to entire presentations, I record my thoughts with this technique. Either on paper or digitally.
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21,029
Reflection - Learning Launch Challenge I am a Business Development and Marketing Manager of an EdTech company. My company aims to provide software applications to connect schools, teachers, parents and students together. My mission is to search schools, teachers, parents and students to use our products daily. Because parents and students only use our products if schools also use ours too therefore to have schools in our ecosystem is the first and most important mission I have to achieve. With a team of 10 persons our goal/challenge is to acquire at least 1,000 schools located in our city after 12 months with a limited budget. Selection Our team has used through many design thinking activities and tools to understand the market, the competition and our competitors, so we are ready to try the learning launch tool in acquisition schools then teachers, parents and students. This activity is an experiment meant to quickly test an idea and prototype. Application For our first learning launch, we focused on only 10 schools. With this 10 schools, we tried to provide an incentive package for each school and see how schools reacted to our incentive packages in becoming our clients. In particular, we wanted to see if we could change economic values, increase or decrease, of incentive packages to satisfy our goal, acquire at least 1,000 schools after 12 months with a very limited budget. Our team went through a month to approach the 10 schools. For our second learning launch, we focused on other 40 schools. This tested our learning point in the first learning launch that we could decrease economic value of the package. We separated 40 schools into 2 groups: group 1 we used a decreased economic value of the incentive package; group 2 we use a smaller economic value of the incentive package compare to the economic value we applied for group 1. Our team also went through a month to approach 2 different groups. Insight By applying the learning launch tool, our team identified our assumptions and designed launches to test these assumptions. Additionally, we thought through anticipated results, expecting to find a more cost-effective way to acquire schools to meet the limitation of the budget. Our actual results were slightly different from what we anticipated: we can decrease the economic value more than our guess. Moving forward, our team will review this insight and incorporate it into future launch designs. The ongoing incorporation of insight is particularly important at this stage, as launches come before a full rollout in the design thinking timeline. Approach Given that our team has already gone through several design thinking activities/tools and are at this stage in the timeline, the learning launch is the appropriate tool. As previously mentioned, our team needs to review the insight gained from our first two launches and incorporate this insight into future launch designs. Future launch designs should reflect insight gained, progress made, and come closer to a compelling solution ready for full rollout.
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21,031
Reflection Paper: Design Thinking Challenge: I was tasked to lead a team that will develop and automate a company’s processes. It is a freight forwarding company and they want to incorporate analytics and tracking systems to better serve the customers. It was a new project, and I have experience with logistics companies yet. I was handling 7 members and 9 executives of the company. The challenge was that the technical people do not seem to meet eye-to-eye with the executives on what features to be included in the system. Selection: To move forward with the project, we used mind mapping to empathize, define, and ideate. We selected it because we wanted to know what the executives want and merge it with what the developers can do. Having a mind map and having the flow of information annotated made us realize that there is a common ground between the development team and the executives. Application: It started with a single idea from the executives that was represented by an image. From that idea, the development team added their own insight on what they think is the solution to that problem/idea. From that core idea, we were able to arrive to five main features of the system that we will develop for them. Insight: My main insight for using this tool is how easier things would go for the development team to understand the needs of the client through mind mapping. We were able to know what they want, and how they want it much more quickly. On the other hand, because of visualizing the thoughts of our customer, they can also realize some of the more absurd request that they have. Approach: Next time, I will try to incorporate Learning Launch in my projects in combination with mind mapping to better serve my clients and to ideate a much more robust solution.
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21,032
Presentation of e-mobility as a service via Visualization approach Challenge I am the head of a diverse group of people who belongs to an automotive industry and our challenge as a team is to recommend and suggest the board of directors of our organization to select in which country amongst United states , Canada , China and India to initiate the setup plans and invest in the required infrastructure to introduce the concept of e-mobility as a service . This process involves lot of data inputs , interpretation and analysis . Our team is tasked to provide the best analysis of the data and to finally conclude in which of the following countries it should be implemented to benefit the organization. Selection Me and my team has already gone through various tools and selected the tool of visualization as the best and efficient one to enlighten the board on the insights gathered by our team. Application For our presentation , we have used data in the form of bar graphs and pie charts , as we are handling and comparing various means ,we have structured the various collected statistics with which our team members divided among themselves, first presented a sample charts in order to confirm that the presentation using this tool is convincing and effective. Upon diving further into the project , we found out that adding the very famous SWOT analysis (Strength , Weakness , Oppurtunity and Threats) along with our graphs will be an added feature and helps better understanding of the same. So our team consisting of 12 members , were divided into team of three , assigned with the task of taking each country , segregating and putting up the numbers obtained in terms of geographic area , ownership of vehicles , existing infrastructure , the age factor of people who can use e-mobility etc . Finally the team was combined and the comparison graph was plotted and simultaneously SWOT analysis was done at the end inferring all the collected data . Insights and Approach That was really a mind blowing , clear eye opener for our Board of directors during the presentation , the visualization tool of graphs , statistics and especially SWOT analysis done by our team gave them clear idea , the strengths of each country and also with our special approach of seeing weakness as oppurtunities based on facts were applauded and given special mention as well as our aim of suggesting the best country to implement the service was made available clearly to the organization . Sometimes putting up all the numbers in the data in a piechart or graph is effective rather than simply quoting it by telling . This approach gave myself a confidence that with the right tool selected as in this case can easily convey our findings to a larger number of people.
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21,033
Challenge In today’s highly competitive work environment, the organization that trains in the most effective and efficient manner possible will always gain the cutting edge. The toughest part of being a training professional is to ensure learner engagement. It refers to the degree of attention, curiosity, interest, optimism, and passion that leaners exhibit when they are learning which extends to the level of motivation they have to learn and progress in their education. The passive approaches employed for the past generation of learners are now obsolete. Classrooms and lectures are now slowly becoming a thing of the past. Selection It was the need of the hour for me to come up with active learning methods to ensure learner engagement. So, I decided to adopt storytelling. Stories have been around for millennia. Ancient cultures used them to pass on traditions and wisdom to subsequent generations. In corporate training, storytelling is a medium that can be used in new hire training (introducing new employees to the company’s history, goals and visions), product training (the story behind the creation of a certain product and its uses, including testimonials), application training (the steps involved to move from point A to point B) and soft skills training (e.g., the consequences of poor time management and how to rectify it). I decided to employ story telling in all these four types of training programs carried out in my organization. According to the video lecture on storytelling, it is about the connection that we give to people about a piece of information that we're trying to share. A good story at it’s essence, is simply conveying a message that has logic. Application The foundation of a great story starts with knowing the audience. Sometimes we make a lot of assumptions about who our audience is. Mostly, we assume that they are like us and that is not always the case. I also often see organizations too broadly define their audience, which is also not helpful. So, before starting any training program, I decided to go for a thorough discovery process to get to know the real audience including their demographics and previous experiences. The second part of a good story is a clear sequence of events. A great story is characterized by a clear sequence of events that moves it from the beginning to an end and has its moments of reflection. So, I took extra care is arranging the story in proper order to ensure that the audience will be able to capture the essence of it. The third part is about selecting the most appropriate story which suits the context. There's a variety of stories that a trainer can tell during the training program. So, I do a lot of research to narrow down the story that best fits the situation and suits the audience. Insights Including story telling as an integral tool in the training process was a fruitful exercise for me. In the process of getting to know my audience better, I was able to uncover their soft, mushy emotional side. As much as forming an emotional connection is important, I was able to help the audience see parts of themselves (or their lives) in the story. The biggest insight I got was the fact that ultimately, the audience isn’t concerned about you, your process or your expertise. They are concerned about how the message you are there to deliver is going to impact the business, from whatever perspective they see it. In understanding this, I see the importance of customising my message. Customisation involves knowing who you are speaking with, what drives them and then determining the best way to connect with that audience. Approach So, next time, I will ensure that all my training programs will be learner centred rather than being content centred or trainer centred. First, I will think before I speak. Before I speak, I will construct the story. And to construct the story, I will think about my audience and consider the world from their perspective. It’s not about me, the trainer – it’s about them and the business. To communicate my story effectively, trainer must be heard. To be heard, I must connect with my audience with a message that is relevant to them, and delivered in a way they can understand.
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21,034
Reflection-Idea Generation Challenge and Selection I volunteer at a cultural community center whose purpose is to allow members to adapt well to Canada while maintain part of their cultures that they find important. The challenges we were facing was eliminating the relatively high high-school drop-out rate in young boys. Seventeen to eighteen year old students were dropping out of school in order to work in jobs such as carpeting, hardwood and other types of construction. Our goal was to ensure that they complete high school, proceed with post-secondary education and eventually find work in their field. Selection As the committee in charge of youth affairs, we decided to use a mind mapping tool in order to find one solution to an issue caused by multiple factors. Application Using survey results we were able to draw out patterns in the families which had a high- school dropout. In this issue the students became our customers and our job was to ensure they stayed in school. Rather than following students into their homes or into their schools to detect the problem, semi-structured interviews were arranged for those who had already dropped out in order to analyze their reasoning and the push and pull factors that influenced their decision. One of the reasons we came to discover was that students did not have faith in the school system to be able to get them a job upon completion with the worry of having major debt and no way to begin paying it. Another reason was that the parents of the students worked in the trades and the student felt as though schooling was not necessary for them to find work. Lastly, simply feeling that was school was difficult was a reason that pushed students to drop out. When comparing the interviews of the students who had dropped out of school with the survey answers of other students it was easy to identify students who were potential risks of dropping out of school in the near-future. An easy identifier was simply if the student had a parent working in trade work who also had low opinions of schooling and were receiving low grades. With this new information our task was to generate ideas of methods to change the way in which these students felt about education and the school system. Each issue required its own solution as each group faced a unique obstacle. As they brainstormed, our youth committee drew out potential events or programs that would serve as resources students could use to get better grades and find future post-secondary programs that linked with specific work fields. This resulted in having three possible events; a tutoring club, a post-secondary school seminar, and a career/networking fair. Though each idea on its own tackled a specific factor that pushed students to drop out of school, none of them were able to fix more than one issue. Our committee was looking for an idea that would be able to tackle all three issues. Using the mind map again, we were able to find one idea that could rid the student of all three issues; a mentorship program. Each student would be matched with a mentor that could serve as a tutor, offer insight into post-secondary school and help with job networking and resume writing. Insights and Approaches By executing surveys and interviews to get to know our customers (high school students) better, our committee was able to get insight into the reasoning teenagers had for dropping out of school. The results of this initiative allowed us to identify specific problems that needed addressing specifically within the community center’s demographic. Our idea generation seemed sub-successful due to our inability to think “what if anything was possible?” We were unable to imagine a single program that could connect and solve all the issues that the students were dealing with. Using mind mapping as a tool rather than verbal brain-storming served the committee well as we were finally able to link all three issues with one solution. In the future, we should also hold interviews with students who were not drop-outs in order to identify their motivating factors and analyze how they are different than the students who were potential drop-outs. Our mind mapping tool was also limited to students who were already struggling with school and solving those issues. In the future we should generate more ideas in order to prevent students from feeling a disdain towards school; solving the issue before it becomes one.
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21,041
Visualization Tool Challenge I am a member of a resource pool of the IT Area. We are business analysts who are in charge of knowing the needs of the business areas and of identifying the necessary systems requirements to cover those needs. When you work with people outside the IT area, it becomes necessary to translate the concepts of each area, either inside or outside it, to achieve a mutual understanding of the problem and the proposed solution. Along the way, the description of how we are going to arrive at the solution or the planned result is basic to try not to omit important details that can become different kinds of risks. Selection The team, through experience, has found that one way to reduce this problem is through diagramming (visualization). This allows a simple and interactive way to understand what the business requires and discover all involved. Application It has been developed as part of our process of raising requirements a stage of generation of diagrams, which shows what today happens during the process or problem described (as-is). And then one is returned showing the points in which to attack to give solution to the requirement (to-be). Insight & Approach A picture is worth a thousand words, especially when we are trying to find relationships and understand amounts of data, which could include thousands or even millions of variables. With visualization tools, businesses are able to see large amounts of data in clear, cohesive ways – and draw conclusions from that information. There are many techniques for visualizations to reduce cognitive burden of a data analysis task. This process has to be iterative to better reach different forums. Using charts, graphs or other visually impactful representations of data is important because it’s engaging and gets the message across quickly.
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21,042
Reflection – Learning Launch Challenge In a previous job I was a consultant at a VAR and my job was to assist its customers with various problems. One the problems was that a bank needed their customer to be able to browse the internet and fill out simple forms at the bank locations. It was assumed that it would decrease the load on the customer representatives and increase customer satisfaction at the bank locations. Selection Our team went through different design thinking sessions and selected virtualized Kiosks as a prototype for a learning launch with a limited scope to two select bank locations. This would allow the bank to realize if the users would use the technology and its impact on customer representive load and customer satisfaction. Application Two bank locations was outfitted with kiosk that connected to virtualized, secured workstations. The locations had information banners presenting the new feature and its usage for customers. Each kiosk was monitored for activity and a short form presented when users ended their session in the Kiosk. This allowed us to gather customer satisfaction data as well as usage data of the actual kiosk itself. Customer representive load was monitored to see if the self service features of the kiosks would have an impact on their workload. Insight The learning launch tool allowed us to test the assumption of decreased customer representitive load and customer satisfaction of self service features available in the bank locations. The results indicated that customers were happy with some of the features, mainly the self service form feature that allowed customer to fill our various forms that did not require customer representive assitance. The team used the information to increase the scope of the next learning launch to more bank locations with increased numer of self service tools for the customer. Approach By using design thinking tools in the sessions before the learning launches the team was able validate the assumptions and learn from the launches before a full launch of the solutions was implemented at all bank locations.
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21,045
Challenge & Selection: Storytelling is an awesome tool that I use all the time. I have seen many accidents that happen in highways due to negligent driving road hazards etc . Many of these are avoidable and we can use many precautions . we use stories to better understand the reasons and causes. I use this information to develop different strategies to try and find a way that works us.for Application: Our team has already gone through several design thinking activities/tools, so we are ready to try the learning launch tool. Broadly speaking, the learning launch is an experiment meant to quickly test an idea and prototypeThis tested our assumption that the structure and execution were the main causes of our workflow challengeI could tell she needed attention; in my mind I decided she would be “Princess for an hour.” I made her a cup of coffee and sat down with her and let her talk. For our second learning launch, we focused on gaining clarity about our tasks and priorities. This tested our assumption that our prioritization of tasks was the main cause of our workflow challenge. Our team completed an anonymous survey Insight & Approach: Well, wow, that was an eye-opener. Her mother was a calm presence and doing very well. Clearly it was time for me to open up with my story. I told her how scary it was when my father had his brain aneurysm in front of me and how I had to get him to the hospital and how difficult and scary that all was. I shared how he recovered well, and then tied us together, by noting how she and I both have parents who survived brain aneurysms Additionally, we thought through anticipated results, expecting to find that a more agile approach would improve our workflow, and that both our team and the key stakeholders would be fairly open to the new prioritization of tasks and process. Our actual results were slightly different from what we anticipated: while our team was open to the prioritization of tasks and process, the key stakeholders in the larger marketing department and IT department expressed some concerns. This course made me see this as a tool in a new way. When I've done it before it was really "ad hoc," but now I can prepare ahead and think of stories that will assist me in presenting my ideas and best illuminate them. Given that our team has already gone through several design thinking activities/tools and are at this stage in the timeline, the learning launch is the appropriate tool. As previously mentioned, our team needs to review the insight gained from our first two launches and incorporate this insight into future launch designs. Future launch designs should reflect insight gained, progress made, and come closer to a compelling solution ready for full rollout
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21,047
Reflection – Mind mapping and Personalization or Human centric information delivery Challenge I worked in the Energy sector for nearly 15 years, particularly in the field of Information Technology and Digital Transformation. A fundamental aspect of digital transformation is the concept of the implementation and use disruptive technology. This is driven by business change. My industry is notoriously slow to react to new technological advances. As the default believe is – why should they create uncertainty or risk in a industry - which makes so many billions every year. I am Scrum Master (agile) and many more elements, which are considered as anti to the existing practices in our Industry sector. I say that with complete sincerity – and even our internal processes for securing resources or development do not allow us to adapt and inspect in an agile way. The whole of having to drill a well which can cost upwards of one million dollars loss per day, means that only the waterfall method of project delivery is considered safe. Against this cultural backdrop I try and bring new and proven successfully frameworks to the business and explain them in a visual way. Selection So, to approach the business client and bring about culture change in way which the typical business using can understand, I use a concept from Knowledge Management called knowledge café’s – and collaborative brainstorming. This is all visualized by a large mind map on the digital screen based around what we are trying to improve upon. Even the concept of Mind Mapping is new to some fields. You have to imagine that not every business is familiar with such concepts. But I do find that after the workshops people ask me about mindmapping and I actually give the links to free tools and youtube videos. Application The plan was to get the key stakeholders and business users into split varied groups. In this course I will use the example of “Personalization or Human centric information delivery”. This is basically about the fact that any large enterprise has key critical documents, processes and guidelines – which every employee is supposed to keep up to date with. Let’s call this – the Corporate management System. However, 1 process alone on Health And Safety – could involve 1000 pages split across multiple documents and document types. The Challenge is to push the information to the right people in the right roles and activities. For instance. If there is a new legal ruling that hoisting must involving at least 3 people present – all wearing safety gear. Then the people in the field need to know this to save lives. If this information – even if updated is stuck inside a mountain of paperwork – then it has no value. We actually measured the rate of usage to key documents and it was incredibly low. Insight We have had a few workshops and created the typical plans and concepts and mapped out the key building blocks to how we can push this information to the users. However, we started to bring in more people from different area to get their feedback – and this included contractors. Now, in this company of 59000 people. Only 8000 are direct hires, the rest are contractors, who do not have access to our internal systems. One contract joined the workshop and was very intense on every aspect of the Mind Map which we were collaboratively working on. He amazingly pointed out the biggest gap or lets say failure of our Linear understandings.  The absolutely need for external anonymous access to the key approved information and its ability for the key points to be understood in multiple languages.  Most contractors out in the field do not have access to internal system  Most contractors are activity not role based, So for instance, a Supervisor might be doing one activity one day and another completely the other day.  The need to have cheat sheets which can be printed out – time stamped with the latest procedures. Approach In hindsight, we approached this from business key stakeholders – i.e. managers and directors, and only got to the actual workers mid process. What I would say is next time I would source some key champions from the actual workforce and bring them into the mapping sessions. We have also implemented a continuous improvement and realization element to each project – whereby users can collaborate on versions of the mind map with comments and these are reviewed at the end of each sprint.
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21,049
US military - STORYTELLING TOOL 1. Challenge: Describe your challenge, including all relevant information. Since 5 years ago I built a healthy dessert making business called ACTIF, because I am a diabetic and gluten intolerant person and gave people a solution to their health limitations like mine. Over the years, I incorporated dairy-free sweets, vegans, and keto, and my client portfolio grew. However, when the COVID-19 pandemic began at the beginning of the year, more competitors began to appear in the pastry market (before we were 4 or 5 and now there are more than 22 brands in less than 6 months) and they focus a lot on Keto diet (considered a gluten-free and sugar-free diet), and my sales started to drop by 40-50%. In a week we could bill 15cakes, now we bill between 7 to 8 cakes. Investigating the competitors, we found that they only made keto desserts as well as selling “sugar-free” desserts but actually sweetened with agave, brown sugar or honey. These last 3 sweeteners can be natural, however a person with diabetes cannot consume it. In other words, these competitors did not really know how their lack of knowledge could be affecting the health of people who consumed their desserts. I needed to reinvent myself since we all do the same, but I needed to both reinforce the brand (which has a track record) and demonstrate why they should trust what I offered them. 2. Selection: I chose the Storytelling tool, as I felt I had to explain to my buyers the reasons why TRA was a trustworthy pastry shop and that it met their needs to be their desserts provider. And we are talking about an important topic: Health. And I saw an opportunity to apply this tool to my Instagram and Facebook content, since in addition to allowing me to use images, I can write about the image and it is much easier for people to understand how important we must be when choosing a food provider (in this case) who knows and knows what they are selling. As Henry Mora quotes it, “The great storyteller asks and answers questions along the way. They build suspense, and they reduce that suspense by answering this, the questions”. And I found it interesting how the Storytelling tool allowed me to create questions for my readers, who perhaps never asked or asked them, because they were carried away by the visual without really knowing what methods the pastry chef used to offer him what he saw in the photo and TRA gave them those answers. 3. Application: First we renew the logo adding the slogan FIT YOUR NEEDS (because we are a pastry shop that adapt to what the client needs). Then I changed the design of the posts I made on social networks maintaining a format for each type of content (this allowed me to refresh the brand). Then I started to create content that readers would be interested to know and that showed that ACTIF knows very well what it sells ... beyond just a dessert. The contents were related to questions such as: Do you know Coconut Flour ?, Gluten-free desserts - There are more options than Keto desserts, What do people with Diabetes have to consider when consuming dates? Allergy or intolerance to lactose ?, What is gluten? By changing the communication strategy of the social media accounts, we managed to increase the likes in the posts. We got an increase in dessert orders for people with diabetes as well as dairy and gluten allergies. Even many thanked us for educating them and learning more about what they suffer (or one of their family or friends). US military - STORYTELLING TOOL Insight: When applying the Storytelling tool, we realized that many of the clients who asked us for desserts, did not know (both they and their families) their health condition thoroughly. Giving them advice or valuable information gave them satisfaction and security when ordering their desserts with TRA, they were sure who they were trusting and they were not affecting the health of them and their loved ones. Approach: The Storytelling tool has helped us a lot in increasing our sales as our followers on Facebook and Instagram. And the mechanism of informing our clients by means of tips or advice on health, ingredients or another related topic, has allowed us to take the lead in knowing what we sell and why we sell it. Giving the client confidence that we handle our desserts in a responsible way, because its owner is part of that group of people with special conditions, and not someone who only wants to generate income at the expense of the need of other people.
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21,050
Learning Launch Reflection Challenge The challenge was scaling a retail honey business that started as a side hustle and grow it into a business that is profitable and a brand that is recognisable. The main challenge with achieving these objectives was finding the right business model. For instance, would the sales be able to sustain having a shop in a mall or should the business continue to be run from the home of the owner through digital channels. The business had been run as a side hustle for approximately one year and although it was still making sales and acquiring new customers, the operating model was inefficient and this could be seen from the low level of sales and non-existent repeat business. After exploring various options including setting up a website(the downside of this is low internet usage in my country), creating an agent network, where agents would receive a commission for sales (the downside was that due to the low cost of start-up the agents could possibly establish their own businesses with our clients), the solution that held the most promise seemed to be having an actual shop in the mall. The potential appeal of this was that the business would be easily accessible to existing and potential clients. This proposed solution as well as the assumption that clients prefer a shop had to be tested. Selection I selected the Learning Launch tool as I was in the experimentation phase and wanted to assess whether sales would be able to sustain having a shop as well as determining the size of the shop should the data show that one should be set up. The Learning Launch is a tool that is used to determine whether an idea can work in real life by setting up a functional replica of the idea and running it as an experiment in order to observe whether it works and to collect any other required information from it (Martin Houdek, Course notes, Week 4-page 3). I selected the Learning launch because I had already analysed the business through the preceding three phases, namely, What Is, What If, and What Wows and had a solution that passed all the evaluation criteria. I believed the Learning Launch would be the best tool to test my idea as I could do the experiment at a very low cost and in the very same mall that I desired to open the shop. Application In order to test my solution, I set up a stall at the mall, where I would sell the honey from. I chose a stall because it did not require a lot of money to set up as all I needed was a table, a banner, a notebook, a pen and the honey itself. But most importantly there was no costly rental agreement. I decided on a timeframe of one month in order to observe customers’ behaviour at the different times in the month. Everyday I would go the stall with my smile and business cards and talk to people about honey and its benefits, I made sales and established relationships. I collected data about my clients and their preferences with regards to how they would like to be sold to. The biggest challenge was the covid-19 pandemic where most people avoided human and social interaction. Insight The Learning Launch taught me to think about my assumptions and to identify them as such in order to test them. I learned to be open-minded about the experiment in order to avoid seeing things that were not there. I also learned how important it is to build businesses based on what people want and not what and how we want to sell, which I feel is the true essence of Design Thinking. This experiment validated the importance of Design Thinking as a human-centered approach to solving problems as stated by Martin Houdek & Sarah Hood (2011). The Learning launch not only helped me with establishing a shop in a mall but also in determining the size of the shop. The result of the Learning Launch was that based on the data collected, customers preferred a physical shop but a kiosk rather than an actual shop would be needed. Approach The biggest challenge I had with the learning launch was the inconsistency of the data I collected. Because I had not designed a process for selling and collecting data, the data I received was haphazard and quite challenging to collate. In some instances I had not collected telephone numbers as the conversations were random and often customer-led. In future learning launches I will prepare a script ahead of the launch so that my interactions with my clients are systematic and can yield high-quality data that is consistent.
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21,052
Storytelling Challenge and selection Storytelling is a great tool that I use all the time. Many of these people deal with oppression and dysfunction in every aspect of their lives, they need to be empowered and inspiration is a path to empowerment. I spend a lot of time “opening people up” and finding ways to inspire them to improve their circumstances. I am a member of human resources management department of my company. I have five years’ work experience. So, I decided to change my workplace to this company. When I came to this company, the employees welcomed me warmly but after one month later, I understood that there was a problem to resolve. One senior executive who is working for two years made quarrels often with his peers in his department and they complained to our department. My senior manager asked me to resolve this problem. So, I had to use my brain. This workplace was not familiar for me because I was a newcomer. I had done this course models and watched videos so I decided to use one strategy in them. It is storytelling. Application I invited her to a coffee shop and talked with her very friendly as a peer not as a HR manager. I appreciated her contribution for developing our company. As well, I appreciated skills and good qualities of her. After that I asked her the reason for quarrels. She told me her story. Her hobby in her childhood was gossiping with friends. Because of that she found others’ secrets and when met them she told she knew their character. Unfortunately she could not control her tongue in her workplace also. Insight & Approach I shared my childhood memory when I messed with my best friend after heard a gossip. When I was 16th years old, I heard some peers talked that my best friend had hugged my boyfriend. I felt that my blood boiling. I saw her in playground and ran away towards her and slapped without hesitating. After that she was angry with me and refused talking. My boyfriend told me clearly what happened. My best friend was going to meet an accident and he had saved her luckily and she had thanked him. I felt very sad for her and I was angry with me. However I corrected my mistake. The executive agreed to correct her all mistakes and be a good employee after hearing my story. She thanked me for helping her and gave my time for her. This worked really well. She really needed individual attention for that brief time, and she ended up with that and a true support. The problem solved and I became a famous HR manager in our workplace.
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21,056
Reflection - Visualization Challenge From time to time I have to engage family members and friends to certain vacation tours. Many often they are not familiar with and even have no idea on the cities or places which I am persuading them to visit. To allow them to imagine and feel that the cities or places are nice to visit, visualization is a useful tool I have chosen to use. Selection Vacation tours often involve sight-seeing, joining traditional or local festive events, having nice meals, etc. We all know that the best part of all these activities are words alone cannot describe them good enough. Visualization of the situation would provide them with a much better understanding. Application I started by showing them the city to be visited on google map, so that they can easily visualize whether we are flying to the other side of the earth or just travelling a short distance just across the border. I showed pictures of how people at that place dress outdoor during the season we are travelling instead of simply telling them that the weather is going to be hot in the afternoon, drizzles in the evening etc. The itinerary is displayed in a flow diagram while each stop will be supplemented with pictures showing what the place is like. And pictures of food and restaurants will also allow them to visualize how certain dishes look like. Insight Visualization is all about images. Applying it to an itinerary will provide a much better understanding. Possibility of having different expectation within the group is thus minimized. Approach I learned from visualization do provide a focal point of discussion and align our understanding of a certain information among the group. It is most useful in situation where the discussion topic are abstract or difficult to explain or maybe words itself aren’t good enough for explanation, for example – discussion on how to decorate your new home.
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21,058
Challenge: Customers are not getting attracted to use the product Selection: I have selected storytelling as tool. storytelling is used to understand the underlying problems that consumers face when using a product or a service, and then use this knowledge in reflective practice to formulate the solution which is tested by the consumers. Application: We invited a group of customers to use our product and we asked them for a feedback based on their experience about the product and this is how the tool was applied effectively Insight: This insight effected my thinking about this challenge in a very good way this gave me idea about how broad minded you should be to develop the product which can attract good number of customers and if implemented properly design thinking can lead us to develop a very successful product Approach: If the same challenge occurs again then I might try increasing the number of invited customers and divide them into two different groups and then give them two different versions of the product the reason to do it in this way would be that it will give idea about how the customer mindsets are and how different versions can effect the mindsets of customers
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21,061
Challenge I am an incoming MBA student, working with a team for a competition as a part of my b-school's induction program. The project is informal, but has seen large numbers of participants. We have two deliverables with deadlines one week apart. The final deliverable is submission of a magazine related to our city. We are focusing on the key stakeholders, i.e, the students who will read the magazine. Selection Our team consists of 23 members. Hence, with the hoards of ideas coming in, are trying to conduct fast and cheap (financially and personally) experiments to test most of the ideas on a sample of students (i.e our upcoming batch-mates) and choose the best ones. Application We divided ourselves into small multifunctional teams to eliminate individual cognitive biases and designated roles for them. Various topics and ideas which were formed during the brainstorming or the 'what if' session were based on the needs of the stakeholders- students wanting to know more about the cities. We launched a small scale 'meme competition' wherein we involved the stakeholders in the process, to submit jokes about their perceptions of our cities. Then we collected this data to confirm or disconfirm our assumptions regarding the same, and also used it directly for our magazine. For the second learning launch, we posted a 'pre-teaser' video on the portals to gather data about the various responses from the students. This tested our assumption that whether the standard format of showing different themes like culture, food, tech, history etc would capture the attention of the audience. Insight We understood various perceptions of various students from all over the country through our first learning launch experiment. This also confirmed our assumption that students react well to humour based themes which connect to them. From the second learning launch, we learned that our assumption that the standard format appeals to students is not necessarily true. Approach Given the above conclusions, we will now design our magazine accordingly, and hope for the best result in terms of positive respones.
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21,062
For this assignment I would like to explain how we used Mind Mapping as part of the tools to re-define the activities of my department. I work in the Project Management department in a big company. The way we are currently organized is with one project manager assigned to a project; normally we will work as part of the project team full time for a period of time, and sometimes we can support more than one project at the same time. Due to the current situation, we are facing challenges about the quantity of projects we can support. This lead us to the question of how to be more efficient and focus our efforts on the activities that will provide more value added to our internal customers. To start this process we did some brainstorming in the department to identify the activities that each of us is currently doing in our respective projects. We also conducted some interviews with our main stakeholders, as well as with potential customers (people we are not supporting in this moment but would eventually be interested in having the support). After this exercise, we end up with a big list of activities and we decided to use the Mind Mapping technique to identify the big subjects and to organize the information in a way that can be used for further decisions. In the current context a physical workshop was not feasible, so we organize a series of virtual working sessions of 2 hours each. We invited the people that participated in the initial brainstorming and interviews, but also some experienced people to get an external point of view to help us to “think out of the box”. During the first the workshop we presented all the activities that we have identified and briefly review them to the team to ensure we all had the same understanding. We then asked them to add/ complete with any activities they think are missing and also with any ideas they may have. For the second workshop we asked the participants to work in small teams to create clusters, which were then review and agreed with all participants together.This allowed us to identify the main “families” of activities where the support was required, as well as some points that were important to the users. In the third workshop we started from the families that we had previously identified and asked the team to think about the best way to support this activities, for example a PM Office supporting several projects, individual project manager assigned to a team, or coaching to the project team members on how to do it. An idea that also arise was that for some kind of activities, even if the activities are the same, there are other factors that would determine the kind of support needed. As an outcome of the workshops, we defined some alternative ways of organizing our support, and next steps including defining criteria for deciding best support for a given project. We also collected ideas from the team not directly related to the subject of activities but that we will explore how to integrate in the definition of the solution. I would say Mind Mapping was a useful tool in our case to organize the information we had, and also to involve the people that would be affected by the changes. It allowed us to capitalize in the experience of the participants and also to make the participants feel part of the team, which I think will help us with buy-in once the new way of working will be defined. It was challenging to do the workshops in remote way, especially when we asked the participants to work in small teams; however it was managed and at the end we got very good information. Something that I would probably do different is the distribution of the small teams, to ensure each team includes all different kind of stakeholders and specially one external person to ensure different points of view are included. Once we have processed all the information and defined some alternatives for our new ways of working, I would like to use the Learning Launch tool to test and refine these solutions, and I would definitely try to use Mind Mapping again since I found it to be a very powerful tool.
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21,063
1. Challenge: Describe your challenge, including all relevant information. I was leading a team of Lean consultants supporting companies in deploying Lean Management. A Lean Management project was defined as a 3 month engagement working closely with the team leaders and collaborators of a functional area (i.e. Motor Policy Issuance) in order to: assess the current situation (as-is), create the future state (to-be) and develop the respective action plan. The above analysis would take place in 5 pillars: Voice of Customer, Process Efficiency, Performance Management, Organization, and finally Mindset and Behaviours. The aim of the pillar “Mindset and Behaviours” was to capture how the collaborators felt about their working environment and identify the behaviours / attitudes within the team that negatively impacted team dynamics and collaboration; consequently having an effect on engagement, motivation and ultimately individuals’ performance. 2. Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why you selected it for your challenge). In order to map the as-is situation and create the to-be state, we conducted vision workshops applying what in the Design Thinking training we termed as a “Visualisation tool”. In essence, the participants were requested to build the as-is status and to-be state using: images from flashcards, cutting photos from magazines, drawing their own pictures, etc. The premise was that 1) participants would feel more comfortable using images rather than words to depict a sensitive topic and 2) a good image can tell a more powerful story than a 1000 words. 3. Application: Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively). Opening (approx. 15 minutes): - introduce the moderator(s) and the objectives of the session - describe ground rules for the session - reinforce the importance of an open and safe environment Exploration (approx. 100 minutes) - give participants opportunity to reflect on their current experience (individual synthesis) - participants create their current state collage (group synthesis) - explore participants responses in detail - give participants opportunity to reflect on their desired state (individual synthesis) - participants create their future state collage (group synthesis) - explore participants responses in detail Closing (approx. 30 minutes) - summarise what has been discussed and replay to participants to ensure understanding - ask participants whether any key issues have been overlooked - thank participants for their contribution and time We run a series of workshops in the last couple of years and became progressively better. These involved: how to position the workshop and frame the question without producing too narrow scope (i.e. focusing solely on communication issues); how to manage emotions and difficult admissions; how to facilitate the emergence of patters without dismissing ideas that appear as outliers; how to ensure the forum is not used for masked personal attacks. 4. Insight: Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly). In the past, I was trying to organize and structure the workshops in a very rigid manner. The theme of the session and more importantly the questions to be answered had to be very well scoped and clearly defined in advance. All activities had to be timely executed to the pre- defined agenda, etc. What I was missing was that a group of people discussing a topic is a dynamic setting. Perceptions and ideas evolve as individuals exchange and new dimensions or themes may emerge as a result of the discussion. As a facilitator, I needed to be flexible to accommodate changes in the agenda and approach, without losing sight of the larger picture. More often than not, I would be surprised on the pain points identified and areas needing first attention (i.e. the importance for the manager to greet his collaborators in the morning and spend 5 minutes on how they are feeling, rather than silently walk towards his office). Moreover, each team was different in terms of culture, dynamics, aspirations, etc. It is not possible to pre- guess the outcome of the sessions and what is important to them. 5. Approach: Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s) why In the past, I was using post-it notes as a brainstorming tool. I find the use of pictures and drawings to be more powerful, since it better captures the emotions of the individuals and how a certain context makes them feel. Using pictures, participants appear more comfortable expressing themselves on sensitive topics. At the same time, there are some participants that do appreciate the option of using a more traditional way of capturing their thoughts (i.e. writing on post-it notes). I am currently combining the two approaches in my sessions.
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21,065
Example DATA MINING – Visualization Challenge & Selection Data mining is very powerful, but it faces many challenges during its implementation. The challenges could be related to performance, data, methods and techniques used etc. The data mining process becomes successful when the challenges or issues are identified correctly and sorted out properly. Data mining normally leads to serious issues in terms of data security, privacy and governance. For example, when a retailer analyzes the purchase details, it reveals information about buying habits and preferences of customers without their permission. Although data mining is still in its infancy, companies in a wide range of industries - including retail, finance, heath care, manufacturing transportation, and aerospace - are already using data mining tools and techniques to take advantage of historical data. By using pattern recognition technologies and statistical and mathematical techniques to sift through warehoused information, data mining helps analysts recognize significant facts, relationships, trends, patterns, exceptions and anomalies that might otherwise go unnoticed. It is difficult to represent the information in an accurate and easy-to-understand way to the end user. The input data and output information being complex, very effective and successful data visualization techniques need to be applied to make it successful. There are many more challenges in data mining in addition to the above specified issues. More challenges get revealed as the actual data mining process starts and the success of data mining lies in overcoming all these challenges Application Data Mining is primarily used today by companies with a strong consumer focus — retail, financial, communication, and marketing organizations, to “drill down” into their transactional data and determine pricing, customer preferences and product positioning, impact on sales, customer satisfaction and corporate profits. With data mining, a retailer can use point-of-sale records of customer purchases to develop products and promotions to appeal to specific customer segments. The final step of knowledge discovery from data is to verify that the patterns produced by the data mining algorithms occur in the wider data set. Not all patterns found by data mining algorithms are necessarily valid. It is common for data mining algorithms to find patterns in the training set which are not present in the general data set. This is called overfitting. To overcome this, the evaluation uses a test set of data on which the data mining algorithm was not trained. The learned patterns are applied to this test set, and the resulting output is compared to the desired output. For example, a data mining algorithm trying to distinguish "spam" from "legitimate" emails would be trained on a training set of sample e-mails. Once trained, the learned patterns would be applied to the test set of e-mails on which it had not been trained. The accuracy of the patterns can then be measured from how many e-mails they correctly classify. Several statistical methods may be used to evaluate the algorithm, such as ROC curves. For the activity, I will divide the stakeholders into groups of 5-6 participants each representing a different organization or area of interest. Each group receives a problem and situation on data mining graphs that they can write on directly or use sticky notes to make comments. I give them two-three questions to answer, such as: 1) What key elements are missing from the situation? 2) What would you change about the data mining problems to make it more accurately reflect your problem space? 3) What key insights do you have about the relationships between the entities in your problem space? I give them approximately 20 minutes to discuss the questions and mark up the graphic. Then I have each group report out on their answers to those three questions while pointing to the mark-ups on their poster. As each group reports out, I record commonalities in the insights of each group, and then additional insights that come from the group discussion on an additional copy of the graphic. After the session, I digitize each group’s poster as an artifact, create a view that combines the shared and new insights from the group discussion, and then create a revised graphic that incorporates their feedback and proposed changes that they agreed to as a group. Insight & Approach Businesses which have been slow in adopting the process of data mining are now catching up with the others. Extracting important information through the process of data mining is widely used to make critical business decisions. In the coming decade, we can expect data mining to become as ubiquitous as some of the more prevalent technologies used today. Some of the key data mining trends for the future include Data mining is used to discover patterns and relationships in the data in order to help make better business decisions. Data mining can help spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Specific uses of data mining include:  Market segmentation - Identify the common characteristics of customers who buy the same products from your company.  Customer churn - Predict which customers are likely to leave your company and go to a competitor.  Fraud detection - Identify which transactions are most likely to be fraudulent.  Direct marketing - Identify which prospects should be included in a mailing list to obtain the highest response rate.  Interactive marketing - Predict what each individual accessing a Web site is most likely interested in seeing.  Market basket analysis - Understand what products or services are commonly purchased together; e.g., beer and diapers.  Trend analysis - Reveal the difference between a typical customer this month and last. In the short-term, the results of data mining will be in profitable, if mundane, business related areas. Micro-marketing campaigns will explore new niches. Advertising will target potential customers with new precision. In the medium term, data mining may be as common and easy to use as e-mail. We may use these tools to find the best airfare to New York, root out a phone number of a long-lost classmate, or find the best prices on lawn mowers. The long-term prospects are truly exciting. Imagine intelligent agents turned loose on medical research data or on sub-atomic particle data. Computers may reveal new treatments for diseases or new insights into the nature of the universe.
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21,070
Challenge While working for my previous employer, I had to look at the issues that our clients were facing in the running of their business which were very diverse as we had clients ranging from pharmacy to network carriers to technology firms. Most of the time the solution was arrived at by asking the clients some key questions in order to ascertain their unarticulated needs which usually required us to deep dive with them into their issues faced, be it on the customers end, the supply side or any other areas. Taking the example of one such client, a retail firm, was facing difficulty in managing the cost price increases they were facing from their suppliers. Being a global retail firm their suppliers varied from local suppliers to international ones from the opposite end of the world. This posed the problem of validating the correct price increases quoted by the suppliers and also difficulties for the category managers going into negotiations with the suppliers as they had to put together suppliers profiles before entering into new contracts or renegotiating the current terms. Selection This was a problem which involved many stakeholders (the category managers and the suppliers), so in order to develop a solution, we needed to look at the problem from multiple lenses, understand their position points and then start to build a criteria to abide by when removing ideas for solutions. A mind map, one involving key stakeholders seemed like the best way to capture the needs of the managers and then having them review the basic outline created, taking their inputs and deliberating with them on their inputs over the course of a few days and creating a plan around it worked well for us. Application Over the course of the project, I created a set of crucial items that were key to addressing the problems faced. For instance : to keep up with global changes in the commodities, I decided to build ash index which would encompass most commodities (sugar, flour, milk , etc) in order to simplify the process of validation of price increases submitted by the suppliers in their products. Next was holding a newsletter which would identify the major ingredients in a business unit (say groceries) and showcasing the major threats (suppliers who might come for a price increases) and opportunities (where prices had decreased and we could renegotiate terms with suppliers). After compiling there in rudimentary forms I floated these along category managers who then came up with some great additions to the initial mind map. Insights Taking the inputs from the category managers, some mind boggling things came to light. The suppliers who were in contract basis would never review the price in between their contracts and this at times decreased the margins heavily for the retail firms as those were going untracked. One of the insights was outsourcing the commodity days collection as there were few portals which collected index data globally. One managers suggested having rolling suppliers profiles which could have regular updates and could salai be used to capture soft factors such as past relationship with the suppliers in order to be fair and accommodating their challenges faced as we did for a cardboard supplier when few of the supplier’s factories were shut down owing to new government regulations passed in China. Another insight was to link the outsourced days to a dashboard which could give us live updates for the commodity prices and also doing analysis on the data to identify trends and brace for them beforehand. Approach Going forward, I feel it would be more fruitful if more people are included in the initial phase of creating a mind map as it would broaden the problem definition and enable us to look at more factors affecting the current issue. Having deliberations with different stakeholders over time can yield valuable insights and interdependence between factors, issues or solutions to them. Also it would be better to go slowly in this phase and take in as much inputs as possible without biases and having a skeptic who would question our line of thinking to make it fool-proof or at least fitting the description of “satisficing” when we arrive at a criteria.
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21,071
Visualization Challenge The business of Government is in a state of constant change in order to assure delivery of services to its customers, stakeholders, constituents and partners. This is a challenge I face as a Management Consultant working with public sector clients. To modernize service delivery, you require an understanding of the problems and expectations of these groups in aligning business efforts to achieve operational effectiveness. Problems and opportunities could range from I) a new technology being introduced and a requirement to enable the roll-out through a re-alignment in processes and people; II) a complete re-design of the business due to a change in mandate and service delivery partners; III) implementation of recommendations from the Auditor General. By assessing the current state, deriving measures for success and establishing design principles; I ensure delivery of an aligned business future state that meets the expectations of my clients. Selection Visualization, as a tool, is important in my practice because I, as most of my clients, am visual. It provides a succinct, relatable representation of the business to highlight current and future areas of discovery. It helps in depicting inter-relationship between entities, shows accountability and value drivers from services provided and how the business contributes to the overall organizational mandate. Consulting is both about discovery and telling a story, taught through images it can be very compelling. The science of decoding and interpreting signs is a non-linear process; visualization takes participants back to their innate learning urges allowing them to engage in asking questions and contributing to the discovery process. References: 1. http://www.sagepub.com/sites/default/files/upm- binaries/23938_Chapter_3___Creating_Program_Logic_Models.pdf 2. https://www.axelos.com/CMSPages/GetFile.aspx?guid=cbf5524d-2d6b-4ac9-ad5c- c0e1bd6e2899 Application Application The challenges described above are best assessed from a visioning-strategic intent- desired outcomes perspective. Once the project brief has been confirmed, analysis of the current business environment can begin with a review of documents, stakeholder interviews and data gathering exercises. The iterative process of review and validation with stakeholders is supported through the use of several visualization tools. The 1st is a high-level value chain analysis tool which can further be transposed into contextual models. In charting a core service for example, a Supplier Input Process Output Customer (SIPOC) sheet is assigned each business then promoted to illustrative representations as Service Integration Accountability, Contextual Business and Program Logic Models. These models show the core service offerings of the business, entities involved end-to-end, the consumers of the service and the final valued output from a service. A 2nd is a functional analysis framework which shows the continuum in the delivery of a program from the development of a strategy, planning through piloting, implementation, to operationalization, control and decommissioning. This helps identify responsible, accountable, as well as information and consultation partners for specific activities or tasks. It also helps businesses understand within their own existing ecosystem critical activities not “owned” by a business partner, those co- owned, why and at what level of engagement. This can be mapped in a workshop setting with partners assigned color codes in identifying opportunities and challenges by having partners identify their “play areas”. Insight & Approach At best, these are tools to aid the facilitation of discussions and the grasp of ideas/ concepts to lead to better understanding and collaboration. Their effectiveness is dependent on the subject matter, perceived usefulness by stakeholders in attaining a common ground of understanding in delving deeper and providing insights. In every engagement I have encountered, establishing the common ground is a necessity in bridging and bringing different perspectives, experiences, learning approaches together. For example, in describing a service to a business partner, I have taken the liberty of drawing out and end-to-end process only to be told it was somewhat rudimentary. In sharing this with another business partner, they saw a lot of value in the representation and where able to provide further details to the process. Though the process diagram did not stimulate conversation with the initial business partner, it did stimulate further brainstorming scenarios in asking and answering the “What ifs”. A variety of toolsets is certainly required!
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21,072
Time to update ourselves Note: english is not my native language. Challenge: I am in charge of the Teacher Development Dpt, specifically their academic development and how that is seen in the classroom, at a K-12 private school in Guatemala. The staff includes 56 professionals. Some teachers have been working for more than 15 years in same grade/subject/school, and using same tools. But there also are new fresh teacher, mentally young with many great ideas. So the challenge we have is to find a way in which “old school” teachers could start using in class the school methodology (based in teamwork, creatvity and self building concepts), by chaging their teaching themselves. And the “new fresh” teachers keep doing it without being scared or contaminated by other teachers. Selection: As we had only few days to be able to develop a project that can help us to reach and solve our challenge, I decided to use the mind mapping as a starter tool. I know I will need to continue this after rthe course ends, and will probably add some other tools. The mind mapping will let the memebers of the school community organize their ideas in a collaborative way to start reating from that. Application: We started with our challenge a week ago, so we are still in process. But during the past week, we did some big movements as school. We opened a special online class for the teachers. In this class, and as part of their assignments, they were asked to post each day 1 thing, situation or idea they were struggling with (only teaching related). They were also asked to post 1 thing they consider creative or “new” to use in class instead of and old one. Beside this each teacher was part of a smaller team were each member was selected randomly. Teams needed to place each post in an specific category, according to their own criteria. No more than 4 categories, one in charge of a member. So at the end of the workday, teachers were asked to ad done of the positive posts under the category it belongs, the idea is to create a mental organization of collaborative ideas. This was done this week, and the next 2 steps we planned include the following: Next week they will choose an idea from positive lists and take them to their practice in class. At the end of the day they will add their experience reflection as a public comment. Peer interaction as fórum will be asked. And the last step in 2 weeks will be to create a manual of implementation of the school methodology throw the chooseb and practiced posts. Insight and approach: As we havent finish the process, I am expecting big things by the end of the following 2 weeks. What I can share today about what we had experienced is that some of the “old school” teachers opened themselves to new suggestions, they even choose some unexpected ideas to take to their classes. Some new ones were asked by the others many “how” questions, and this allowed the new teachers to act as mentors. But the most impressive thing was to hear in a class observation the conversation between students and 2 of them realizing that XX teacher was making a change in class. If I were able to start this again, I would have left more time for this first step. The used of the mind mapping helped the teachers to work with others at the same level, accepting some suggestions better than when they come from authorities. I also think that i would have started with a previous work of more design thinking activities before planning the application.
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21,073
Design Thinking for Innovation Peer Graded Assignment Tool that applied – Storytelling 1. Challenge & Selection The storytelling is a powerful tool that can be used in various situations of our daily lives, so it is a tool that I use all the time. As a marketer at a shampoo company, I have always faced the challenge of attracting more customers to try and love our new products. In addition, I also faced problems with how to ensure the phenomenon of declining brand loyalty to our products, because today there are many options for customers in the markets. I prefer to use storytelling because it allows me to better understand users, evoke empathy, and emotionally influence them. I often create images to represent target users, and add conflicts to stories that reflect their ways and concerns. One reason is that with a story, we can better understand what users want from a solution. Good stories always fascinate viewers. In User Experience Design (UX), if designers use storytelling throughout the design process to make sure all work is focused on user needs and the value the company wants for those five users. After completing the design research, to understand the needs and desires of your users, you use your ideas to tell a story about who you are, what they want and how you convey it. This story allows everyone involved in the project to empathize with users and ensure that their work matches the story. Having a story throughout the project means that marketing design at the end of the design process is also simple, because you already know exactly what story to tell to show how valuable your product is. 2. Application Storytelling indirectly involves emotional branding. Emotional branding is actually a practice of building Storytelling indirectly related to emotional branding. In essence, emotional branding is the practice of creating brands that directly appeal to the consumer, his emotional state, needs and aspirations. The purpose of emotional branding is to establish a connection between consumers and products by stimulating consumer emotions. Human needs, such as love, strength, emotional security, and complacency, are based on subconscious emotions as the basis of emotional brands and enable marketers to create self-fulfilling prophecies in response to consumer demand. People want to meet demand, and advertisers need to meet those needs constantly. Our company has launched a new line of dandruff shampoos that allows real women to share their experiences with Beauty Me Antidandruff DIARY products in a video blog where real women share their stories about dandruff and how new products can save it. The YouTube Diary draws real women from fashion bloggers, travel bloggers, makeup artists and more to share their dandruff stories with us. It also contains links to buy goods online. The channel also created a Facebook application, which is again stylized as a diary. In addition to similar YouTube channels, the Secret Diary app provides additional information about hair and products. Creating a secret diary, revealing products as a solution and enabling real women to share their dandruff secrets are supported by two pillars of sport. This type of story makes it easier for new customers to start their journey to our products, because the review is real and trustworthy. 3. Insight Using a learning tool, we developed and tested our solutions. During the training we managed to improve the functions and design of our product to meet the expectations of users. Thanks to this process, we realized that customers are more attracted to the review of Facebook, because it is shared by ordinary users, rather than celebrities or influential people. Our marketing department has used the results of this process to change the strategy of the marketing campaign. In the future, our business will focus on human- centered design to improve our products and services.
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21,074
Reflection – Learning Launch Challenge When I was in High school I was a member of a non-profit organization working with a team of 10 members. At that time, we had the job/task of organizing something to raise funds for the organization. Because the team was implemented in the school we had few resources to do that project. We had the idea of doing a marathon of solidarity concerts, where we asked the artists to perform for free and charged the people who came to watch the concert. Fortunately, the director of our school got us a list of many artists that maybe interest in helping and performing for free. The problem was that we wanted to do a marathon of concerts (not just one) to raise money and the majority of the artists only performed classical musical, and this type of music could not interest high school students (teenagers). Selection The team really thought our idea was good, but because of the constraints and risks, we needed to test our hypotheses before we move forward with the marathon of concerts. With this, the design thinking tool we decided to use was the “Learning Launch Tool”. With this, we would do one experimental concert, not so elaborate as the ones we were planning for the marathon, as a prototype to test the idea of the marathon of concerts. Application For our first learning launch, we focused mainly on the marketing side. For the concert itself, we didn’t need that much. We contacted 3 artists for the concert and the 3 accepted and seemed really excited about the idea. We also had a proper auditorium for concerts with a really good sound system and school officials that offered to help with the sound system. As I was saying, for the concert itself we had practically everything done without much effort or resources spent. The only thing we need now was people to attend the concert. Our main targets were the students and their closest family. With this, we designed a publicity poster and pasted in every wall we could (and had permission) in school. We also shared the posters on our social media and talked with the students in the breaks between classes. Insight & Approach Many people attended and we raised a good amount of money. After the concert, we explained our idea of doing a marathon and asked if people would come to other concerts. Unfortunately, the majority of people, despite loving the concert, said that wouldn’t come to the other concerts. Between various reasons, the main one was that students saw concerts like a thing to go from time to time and not regularly. After this learning launch, and despite the concert being a success, we understood that a marathon wasn’t viable and perceived that we maybe should have done a “study” about doing the marathon by first asking the students about it and then using the learning launch concert to test it. At that time some colleagues and I already knew about the “Learning Launch Tool”, the problem was that we only knew about it theoretically and didn’t know enough to correctly put it into practice. With this course, I understand that before we were using the tool in an “ad hoc” way. But as said in this course everything is a learning tool, and with this experiment and course, I take this project as a learning experience and see myself better prepared for future similar situations (hopefully it will be different situations so I can be out of my comfort zone and increase my repertoire).
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21,079
Reflection – Visualization Challenge & Selection As I am a local market dealer in my locality, I used visual thinking to understand my customers of diverse mentalities. I changed my approach, rather than using massive marketing strategies, I applied design thinking to achieve my goal. I found my scope and boundaries of my market and I also came to know about my opportunities for improvements. Application At first, I started analyzing my own merits and demerits. I also have considered my weak points in my business. Then I came to know that my business was ok and not up to the mark. I decided to bring a change, then visual thinking hit my mind. I started thinking as my customers. When I took their place and think, I felt like home deliveries would be more helpful. The idea of home delivery was good but can I manage it? Then again visual thinking helped me to manage. I started sharing my ideas with my staff, they loved the idea and they were as exciting as me. We started implementing the idea of home deliveries. Everything was going well the customers were pretty satisfied. But after some days another problem came into light that the home deliveries how become a normal thing. Everyone was doing that and now again I have to start my visual thinking to have a better approach towards my customers and my goal to be a better dealer. Visual thinking again helping me, this time I thought of giving discounts on every home delivery. My customers are loving that. Even though I face some ups and downs, changing viewpoint and visualization always helps me gets out of every problematic situation. Insight and approach I have learned to deal with every approach to achieve my goal and to grasp every opportunity to bring improvements, to use design thinking to innovate the things. And I also learnt how to not to be outdated from the market needs and customer needs. Rather than spending tons of money on marketing, I spent my time on bringing innovation around me. The idea of visualization always helped me to get a better viewpoint of every approach which always gives me the preview of pros and cons of every innovative step I take. Since I discovered that the most valuable aspect is the shared insights and learning, next time I would use the visualization activity as a starting point for a series of design thinking activities.
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21,080
Reflection – Mind Mapping Challenge and Selection A very helpful and critical tool in the process of design thinking that I use, is of Mind Mapping, for allowing different stakeholders, including customers, to be a part of augmenting and co-creating the design criteria formulation, which would set a foundation for the next steps. I use this technique often (along with or without other techniques), to get on-board and on the same page stakeholders from different functions (with conflicting KRAs), to understand the common goal of the problem as well as the correlation and impact, within and between functions. The stakeholders generally are the functional representatives of a retail banking institution, providing services to financial excluded customer segment and problems revolve around new product/process development. I use a technique called War-room, for achieving the mind mapping process execution efficiently, by the diverse group coming together discussing the same challenge (enemy) and strategies for possible solutions. Application I start the process by gathering as much data points, references, or related documents regarding the challenge. This would include customer interviews, competitor intelligence, primary and secondary market research articles, industry experts’ comments and new trends, operational SOPs, policy documents, consultant’s views, etc. This would also include reports from the product team on the current business trend and comments from key stakeholders (interviews mainly). As mentioned in the Mind Mapping brief by Martina Garcia, I start the mind mapping exercise by laying out all the data mentioned above in the form of pictures, videos, documents, etc. in a large conference room, which helps them understand the lengths and breadths of the problem and goal at hand. Then the participants (total count of 20) from different groups (functional representatives – different levels, target customers, vendors, partners), are asked to think by putting on two hats – 1) from the perspective of their own function and 2) from the perspective of other functions KRAs – and note it on sticky notes and place them against the article/data on display. This is always a time bound activity to cover the initial and most pressing insights that they can present. This activity can be done preferably individually or within groups. Once the responses are collected, all the stick notes are jumbled and presented on a common board. Then the participants are asked to group the stick notes in some logical groups and name the groups. Once the groups are formed each group description is discussed to add more points to the group domain from any functions, if any. Once all the initial ideas have been scrambled in defined groups, the definition of the group is broadened as to what insight it presents to the problem. Next the insights are interconnected to see if a definitive pattern emerges. In the mind mapping tool, only exploring the “what is” stage is carried out. However, I dwell a bit deeper in the “what if” stage and ask the participants to form possible concepts of solutions to our problem using the insights drawn earlier. Insight and Approach The activity has many learnings for the group as well as the coordinator. Bringing together a very diverse group which would have been directly working on the solution in the latter part of the journey, are on-boarded in the start of the solution planning. Also, their thoughts are discussed and incorporated in the solution formulation, which gives a well-rounded solution as well as direction to that aspect of the problem which would have been discussed in the latter stages. Getting to the source of the problem and how will it affect the individual as well as other functions, helps them find a midway solution to the problem. Also presenting the data to them in the a less formal manner and open to interpretation and discussion allows the co-creation process to be multi-dimensional. They also identify the new approach of strategic and innovative thinking, a different genre from their functional one-dimensional roles. I have learned that the key outputs from this exercise is collaborative thinking and empathizing with various stakeholders, along with shared learning. I would, in the future, try to bring this collaborative approach in all other smaller projects also.
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21,082
Reflection – ​Mind Mapping Challenge and selection I work for a government agency responsible for environmental protection. One of our key programs involves finding innovative ways to reduce the use of plastic bags by consumers. We were at a point in the program design where the design research was complete. We had conducted interviews, observational research and used other deep dive projective techniques to collect high quality data on the people who needed to change their behaviour to reduce the number of plastic bags used in our community. Our next step was to go through all the data and identify insights to inform our design criteria for the next ‘What if’ stage of the design process. The mind mapping tool, as outlined in the Week 3 Module, was chosen as the most appropriate technique for this because it is great at identifying meaningful insights from large amounts of data to inform the development of design criteria. Application A team of 15 people, a mixture of consumers and team members involved in the project were selected to participate in the mind mapping process. All the data was arranged on the walls of a meeting room, blown up to large sizes to make it easy for participants to see and draw insights. Participants were given sticky notes and markers to review all the data and write down the insights they drew from it that they thought would help inform design criteria. Participants then went to another meeting room, and individually arranged their sticky notes into themes. We then collected all the participants sticky notes together into themes (including any outliers). As a group we reviewed the collections of ideas and drew out the essential insights. The overall insights were written on different coloured larger sticky notes and placed at the top of each cluster of theme sticky notes. We then drew a final mind map that brought all the insights together showing the overall themes and their relationships to help us develop the design criteria. Ensuring that each person wrote the original sticky notes individually and grouped them together by themselves was very important to ensure that the loud or high ranking people did not dominate the insight generation and that all voices could be heard. This made the process an efficient way of gathering all available perspectives and insights from team members and consumers. Insight Applying the mind mapping tool to the data enabled us to draw out the overall insights as a group and ensured that no one person's assessment of the data skewed our insights. The mind mapping processes also prevented the team from assuming that we knew what the key insights from the data were, reviewing it as a group with outside consumer perspectives helped draw out other insights and other perspectives. Approach I would use the mind mapping tool for this purpose again because it was a very effective way of pooling ideas and insights to assess the data quickly. It also balanced out the insider/outsider perspective by conducting the activity with team members and consumers. One thing I would do differently is potentially providing the participants with some more context about the purpose of the design process at the start. Some of the consumer/user group were unclear about the purpose of the project and what insights they were looking for in the data.
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21,083
Challenges I am working for an organization which is providing solution consulting & product innovation training for different organization in various domains. There have been lot of learning and teaching is undergoing by different expertise for different domain. I am asked to take in-charge of developing and organizing the learning systems. As the learners are from different domain such as Human Resources, retails, healthcare and even agriculture and farm products. Wide variety of experts are sharing their experience and knowledge as part of this learning program. Challenge is to develop learning platform with minimal cost. It shall be accessible and responsive to the other portable devices. Selection I decided to go through design thinking activities and use the tools proposed in that activity. As wide verity of learners involved we decided to use learning launch tool to get quick review and idea from large number stake holders. in the is I am choosing to use Mind mapping tool, Conduct brain storming to understand the exact needs and expectation from each stakeholder. Application Our team quickly developed the demo portal with available learning materials such as video, audio, documents & articles based in the each domain. In our first learning launch program, we made accessible to the learning platform for learners of several domain. Out team given particular set of training modules which need to completed with in the set time frame. It was designed to monitor and control the progress of the training and knowledge level achieved. The challenges we faced that in this project, the learning materials, videos, audios are scattered and owned different sets of the people in the organization. Collecting and putting all the learning materials in a centralized server and define the streamlined way of accessing, monitoring and controlling the learning platform. Insight As expected we received lot of feedbacks and suggestions form the stakeholders involved and it was the main purpose of conducting learning launch of design thinking tool. It help us to understand the need and expectation of learners. Motivation levels are different from different level of people from bad to Excellent according to domain, author, content and insights of material that we provided. Good level of feedback received to provide evaluation system in between the learning or at the end of the session. Received suggestion to have support system in a place on demand for trouble shooting or when there is interruption in continuing the course. Our team also collected the feedback how motivation and complements have the impact of continuous progress and completing the course successfully. Approach As we gone through different sessions of learning launching activities of design thinking tool, we received mixed feed back of different range from diverse group of stakeholders. Our team prioritize the feedback based on the needs and impact of it in training program. Each feedback and issues are carefully studied, reviewed and solution identified, this will be incorporated in the future launch learning portal. Future launch designs should reflect insight gained, progress made, and come closer to a compelling solution ready for full rollout.
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21,084
CHALLENGE SELECTION The first tool I use to gain a common understanding is visualization or visual thinking tools. Problem space between different stakeholders before trying to identify and define Possible solution to the problem. I often use this policy with my customers, they are the government Agencies that work to implement technological innovations to modernize their mission or delivery We. Services to citizens, businesses and non-citizens and their customers. I used to A set of technical queries or asks whether Stroman of the problematic domain uses visualization A discussion that allows a group of different stakeholders to learn from each other in the definition process Relationships between categories, boundaries, key points, and factors to consider when identifying Pain points and opportunities for improvement or solution. APPLICATION I start the process by creating a Strawman graph of the problem domain. To develop the grass man I take it from any material available to understand the graphic environment. It is The material may be operational or procedural documents, training team, marketing team, GAO or Other audit reports. If no materials are available, I will conduct informal interviews with one-three Stakeholders who serve as my primary contact centers on the initiative. If appropriate, I will take the "front stage / rear stage" concept from the previous one. Research and discuss in David Gray's book "The Connected Company". Front step / rear step Policy helps reinforce the notion that every service, even the internal service itself, has customers The service provider interacts and internal processes that enable the organization to deliver Service. The template I start with often has a column on the left to identify partners and assess The right column identifies chain providers and oversight bodies such as Congress, GAO How unions, advocacy groups and other organizations pose obstacles to organizing Do you drive. Straw Man graphic is simple, use simple shapes and symbols available in Visio or otherwise Internet. If the front / rear stage display doesn't work, I will create different kinds of scenes, The high-level process with swimmers for different stakeholders depends on the flow or another format. For functionality, I divide stakeholders into 5-6 participating groups A diverse organization or area of interest. Each group receives a poster-size copy of the straw man Use sticky notes to make a graph or comment they can write directly. I give them two-three Questions to answer: 1) What are the highlights of the graph? 2) what are you doing Change the graph to more accurately reflect the problem space? 3) What key ideas Do you know the relationships between entities in your problem area? I will give them about 20 minutes to discuss questions and locate a graph. So I have each group report your answers to those three questions when you refer to the markings on your poster. I like it each group reports, I record common points in the ideas of each group, and then additional Group discussion information about an additional copy of the graph. After the session, I Digitize each group's poster as a work of art, create a shared and shared information view Group discussion and then create an edited chart incorporating your point of view Changes they collectively accepted. INSIGHT APPROACH What I learned from doing this exercise with multiple groups was graphic: Especially the edited graphic that receives your comments, important to strengthen them Understanding the problem they are trying to solve is a more valuable aspect of the activity. Shared learning is the process of sharing ideas and happening as they work to define their problem Site. The graph gives a central point to the discussion that allows a diverse group of shareholders Share your perspectives and develop ideas about the root causes of your problems. If they are Starting with the straw man jump, the graph can be collaboratively created in a blank way Start the conversation for them. They can quickly find out where they are on the graph, or if they are No, and instead you can gain new insights into the relationships between key organizations It takes time to solve them. They can also detect variables in the problem area, which helps To identify what they don't know, they need to get information or data about which areas Values for variables. Since I discovered that the most valuable topic is shared knowledge and learning, next time I will Use the visualization activity as a starting point for a series of design thinking activities. Then revised They serve as a reference tool throughout the chart that maintains your mixed opinion The rest of his work.
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21,085
Challenge I work on a consultant agency based on a Win/Win strategy, where we help our client to achieve their business objectives (IE.: to improve user experience, engagement on sites, etc.) as well we ensure to achieve our objective & KPI’s. Client objective: We have been appointed to work on a site revamp of an FMC company with the main objective to create a seamless experience of their marketing site with their e-store site, (currently they have separate platforms), as well to keep engage users on the site to improve their time spent and in consequence conversions. In terms of the brand objective, although they are leader in the market with their product, they are looking to reach millennials segment as their segments focus majority on parents (female/male) from 35 yrs. and above. Consultancy objective: for us to achieve our objectives and KPI’s is based on delivering the project on time within the scope and cost. We need to work on the solutions as well to manage client expectations for review and validations for us to be able to keep the pace of the project. When managing regional projects, sometimes the stakeholders will be travelling impacting on the milestones completions hence the timeline for launch. Selection The selected tool is Visualization to start imagining ideas of how to approach the solution fo the site revamp as well the brands objective to reach millennials. We have started to visualise how we can improve the user experience from the current site but proposed to client to develop personas for this project that would help us to understand more about the users’ needs and based on the findings we could visualise a most accurate solution. To keep client informed monthly on the progress of the project, I recommended to do the presentation base on the Storytelling tool to keep the snr management engage on the presentations and share their feedback while revealing step by step what we have done until that moment of the WIP presentation. Application Visualisation application: the personas development was conducted using ethnology, recruiting 15x people that were health conscious, that were taking health supplements and with following the client demographic. The interviews were done at the recruited people houses to understand more their context and see their behaviour that helped us to complemented it with their answers. After completing the interviews, the internal team regrouped to check through the findings, identifying patters and start mapping & developing personas for this specific project. When the personas were developed, we focused to think on interaction concepts that will fit with each of the personas developed and the way they behave, consume and interact with products. For example, for the younger participants they consumed the product as their parents give them to them when they were young but they perceived the product as placebo, so one of the solutions for this user is to show content to educate and reaffirm them that the product efficacy has been proven and to present it as an entertained way. Another finding was that participants from 35 years and above, besides that their parents gave the product to them when they were young, they were influence by friend’s recommendations as well as per doctor recommendation in order for them to take products that enhance their and family health. We have done sketches of the different concepts and some variances until it got well defined. We selected 6x concepts were prototyped and tested in usability testing to verify our proposed solutions. The usability testing has been conducted with 15x recruited people health conscious, that were taking health supplements and with following the client demographic, excluding the participants from the previous interview. In this time the context was different as it was conducted on the office. The prototype (mobile and desktop versions) were given to the participants to verify how the different personas will interact with the different concepts. There were interesting findings that we took in consideration to tweak the first concepts design approach to make it clear and easy for the users when interacting with the new site. The concepts were developed based on the findings of the participants they behave, consume and interact with products. Once it was validated we proceed to kick-start development phase for the first pilot EN site. After launch it will be conducted another usability test with live site and optimise the listed based on those findings after it we will proceed to kick-start the rollout (scalate) to other countries. Storytelling application: while developing the deck for the snr management presentation, we have elaborated the flow based on overview timeline where we indicated each point with a specific milestone that we have achieved during the past 4 months. Those steps were necessary to get insights that help us to translate them into concepts & design interactions. Insights & Approach Visualisation: it was interesting to have the time to interview the actual consumers to understand their needs before proposing solutions and not just assume what will be good in a website based on trends or appeal. Also the fact that a multidisciplinary team brainstormed together, leaving the prefix ideas but taking in considerations the user and the brand requirements to be able to come out to the different concepts was a great and fulfilled experience. This understanding on the consumers have helped us to come out with a better approach of how to use iteration, content, etc. to engage the user showing them relevant information for them… no more or less. Then to develop concepts though sketches and do a prototype before the actual development, give us a deeper understanding if the propose concepts were working as we imagined. Also to be able to test our concepts, see how the users were interacting, understanding or not, and finding what they were looking for on the site was a great experience. For sure I will be using this approach in the coming iterations definitions, for optimising the site after launch and in future projects. Storytelling: besides sharing with the client our progress thought the presentation, our main objective was to get approve on the proposed approach, concepts and design hence to kick-start the development on time and launch the pilot EN site as per shared timeline. It was an excellent experience that we engaged the audience with our storytelling presentation, they were paying attention, giving feedback. (Anecdote: it was a person in the audience that in a previous meeting looked that wasn’t there and for this meeting he showed interested, interacted and share his feedback). The stakeholders approved on the spot besides taking weeks to come back with a decision, and we were able to kick-started the development on time.
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21,088
Visualization tool for bistretch shrinkage control Challenge & Selection I am from Research & Development person in a textile manufacturing plant. We have to face challenges & resolve by anonymous way. We do not use any design tool to resolve any problem. Now as I have enrolled in Design thinking course, I started to apply the 1st tool as Visualisation to check its validity whether it works or bookish knowledge only. We are facing a chronic problem of shrinkage consistency control in four way stretch fabric. I took this opportunity to resolve this problem by visualisation tool. So I called all stakeholders associated with this problem in one room & explained what I have learnt from the visualisation tool. Then I shared the visual video for better understanding of all the team members. Application I took the challenge as research & development person to draw a picture of the existing operation which includes ready to be processed goods, machine threading. Existing process parameters were pictured as temperature as thermometers & digits. Pressure points as symbol. Speed as vehicle. Tension points as stretched elements. Now board looked very interesting. I explained how our existing process can be visualised in this process. Now problem has been explained to them asked to refine the pictures they think for better clarity of the process. Now while running the fabric we started to visualise & imagine each parameter at a time. A dynamic visualisation of the process has started evolving we had started exploring the possibilities process parameters which can lead to shrinkage variation in the final fabric. Machine operator has drawn attention some machine parts which vibrates during machine running. We all got astonished & operator gave us the problem pin points. Now our maintenance team fixed that problem. Insight & Approach This visualisation tool process helped to find very common things which we normally ignore while thinking for troubleshooting. When we write or draw a picture, small tiny things appear in the picture. These small details pictures actually lead to complete the picture as a whole for broader vision. So design tool helped us for a systematic approach to solve the problem by involving all related stakeholders. The outcome was very encouraging & exciting
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21,090
Reflection – Visualisation Challenge I work in human resources for a professional services firm that supports a large global consulting organisation. We have been facing a significant talent crunch in some departments and also a problem of insufficient mobility opportunities in others. The organisation has an internal mobility policy called Internal Job Postings (IJP) that opens up jobs to current employees. Employees look at the options available, apply online, walk the qualification process, and then are selected or rejected. Our struggle was that we had very few employees availing these opportunities and yet complaining about the lack of them. My project was to understand the causes of the low participation of the employees in the process and even lower conversion amongst those who participated. Selection I decided to use visualization to build a journey map to further understand the underlying causes or challenges to the process. I used visualization because I wanted to get the stakeholders and participants in the process to review the information, that I had collected, together and pose questions and clarifications which would then be used to design suggestions for changing/improving the process. Application To create the visual I began by identifying my various stakeholders who are involved. In a team of 4 we ran interviews with stakeholders individually to capture their role in the process, their challenges, and the changes they would expect for the process to work differently. I also did an external scan to identify things that other organisations were doing to improve the success of the IJP process. Once I was confident that we had data that I needed to proceed to look at the problem from all angles, I started to build the visual of the process. I decided that I didn’t just want to highlight problems but actually encapsulate thoughts, comments, suggestions, from stakeholders on one single page for leadership to deliberate on. Below is an image of the visualization that I created to help leadership understand the current process and the experience of the stakeholders. I then presented this to our leadership group (10 participants) and let them walk around the whole image. I provided them with post it notes so they could write whatever thoughts came up as they read the whole image. I wrote down all notes as well as post its and then ran a theme analysis to organize the thoughts. This helped to start the brainstorming process around suggestions and potential changes to the program. Insights & Approach As a result of the visualization and the joint exploration, we realized that the problem lay not only in the process execution and executors, but in the actual policy, our way of measuring success or failure, our culture and behaviours that the organisation was exhibiting when it came to recommending and releasing staff for other roles, as well as the outdated technology that we were using. As a group, they agreed to discuss this in their own groups and collate suggestions that the larger HR group could then implement. We have since compiled a list of 15 thoughts that the process team has picked up for running PoCs. My organisational leadership was also very impressed by the clarity with which the exploratory information had been provided and has recommended that we use this approach for other exploration and investigation projects that the HR team runs.
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21,092
Reflection:  Visualization Challenge       I  never  realized  how  important  and  useful  design  thinking  tools  are  to  solve  problems.  I  had  to   participate   in   a   multidisciplinary   work   team   to   solve   the   problem   of   a   big   commercial   and   residential  complex.  They  needed  to  redesign  and  improve  their  water  treatment  plant  in  order  to   comply  with  the  local  law.  We  had  the  challenge  to  work  with  such  a  diverse  group  that  everyone   needed  to  understand  each  other's  work  with  the  purpose  to  succeed  and  convince  the  directors   of  the  complex,  and  ourselves,  that  our  redesign  and  the  plans  we  had  were  the  best  proposals  to   improve  their  plant.       Selection     The  directors  of  the  complex  were  our  clients;  we  needed  them  to  realize  that  the  redesign  of  the   water  treatment  plant  was  going  to  need  a  big  investment,  in  order  to  improve  the  functioning.   But  first  we,  as  a  team,  needed  to  understand  each  other's  responsibilities  and  tasks  to  complete  a   successful  project.  The  whole  team  came  up  with  several  and  different  ideas.  All  were  great  and   related  to  our  own  specialization,  so  the  challenge  was  to  put  all  the  ideas  together  and  give  them   an  order  to  select  the  most  appropriate  ones,  and  present  that  concrete  idea  to  the  directors  of   the  complex.  As  described  in  the  course,  we  had  to  make  the  design  (and  all  it  involved)  tangible   and  concrete  before  getting  the  actual  work  done.  We  realized  we  had  to  visualize  the  final  project   so  the  directors  could  be  convinced,  too,  by  visualizing  the  improvement  proposal.     Application     I   am   a   chemical   engineer.   As   I   mentioned,   we   worked   as   a   multidisciplinary   team   of   several   chemical  engineers,  industrial  engineers,  microbiologists,  and  even  educators.  As  we  began  with   the  project,  we  all  came  with  several  ideas  on  how  to  improve  this  water  treatment  plant,  and  the   ideas  were  great.  But  there  were  too  many,  some  ideas  were  incomplete,  some  were  too  complex.   We  were  a  little  overwhelmed  with  all  the  ideas  and  all  the  work  it  implied;  that  made  us  realized   we  had  to  come  up  with  an  organization  plan.  After  a  while  of  trying  to  figure  everything  out  and   going  through  some  ups  and  downs,  what  we  finally  did  was  to  put  the  ideas  on  a  board,  made  the   sketches  we  were  proposing,  and  relate  all  the  proposed  ideas  and  sketches.  As  we  all  sat  down   and  visualized  in  a  board  all  the  ideas,  we  began  to  find  an  order  and  logic.  We  also  discarded  the   ideas  that  were  repeated,  or  the  ones  that  were  way  too  expensive.       Visualizing  the  ideas  in  a  mind  map,  through  sketches,  graphics  and  pictures  was  helpful  to  find   the  relationship  with  each  other’s  work  and  provide  a  proposal  of  a  more  functional  and  efficient   water  treatment  plant.  Besides,  it  also  helped  us  to  understand  each  other's  functions  and  duties   that  would  be  the  key  to  convince  the  directors  that  our  proposal  was  the  best.  We  found  out  that   the   microbiologist   could   do   the   analysis   of   how   contaminated   the   water   was   and   it   definitely   needed  improvement,  so  that  data  would  help  us  as  chemical  engineers  to  design  the  adequate   process  and  equipment.  Even  the  educators  could  use  that  data  to  elaborate  programs  and  plan   trainings  for  the  users  of  the  complex,  so  they  could  understand  the  good  disposal  of  waste.  The   industrial  engineers  focused  on  the  finances  and  needed  our  final  design  in  order  to  estimate  the   final  costs. We  concluded  a  really  successful  proposal,  our  design  was  efficient  and,  relatively,  with  a  low  cost,   and  the  program  of  education  for  the  people  of  the  complex  was  great.  We  even  found  a  way  to   generate  profits,  by  using  the  well-­‐treated  sludge  as  organic  fertilizer  and  they  could  even  sell  it  to   the  people  of  the  residential  or  commercial  complex.       Insight  and  Approach     It  felt  terrible  at  the  beginning,  like  we  were  never  going  to  get  to  an  agreement  and  we  could   never   understand   what   the   others   wanted   to   propose.   We   needed   not   only   to   find   a   great   improvement  but  also  we  needed  to  convince  the  directors  of  the  complex  that  our  proposal  for   the  improvement  was  the  most  convenient.    I  realized  that  visualization  is  a  great  tool  to  relate  all   the   ideas,   especially   when   working   with   a   multidisciplinary   group.   The   sketches   and   the   mind   maps  gave  us  a  broad  understanding  of  the  improvements  that  needed  to  be  done.  As  learned  in   the  course,  the  sketches  and  the  pictures  of  the  water  treatment  plant  that  were  presented  were   really  helpful  for  everyone  to  find  the  most  adequate  solutions  because  it  is  easier  to  understand   through  simple  drawings  rather  than  an  explanation  with  words  and  theory.  This  tool  was  helpful   because  not  everyone  in  the  group  understood  the  theory  behind  each  other's  specialization,  so  it   was   easier   to   understand   through   mind   maps,   graphics   and   pictures.   Literally,   everyone   could   "picture"  the  design  and  the  tasks  to  complete  the  right  design  proposal.  At  the  end  of  the  day,   the  visualization  tool  helped  us  to  convince  the  directors  as  well.  Our  proposal  would  generate   profits,   more   clean   water   and   lower   maintenance   costs.   We   presented   them   a   more   graphic   design   and   plan   because   we   realized   it   is   better   for   the   mind   to   comprehend   through   a   more   concrete  idea.       As  I  mentioned  at  the  beginning,  I  never  realized  how  helpful  the  visualization  tool  is  to  concrete   the  ideas  we  have  on  our  minds.  Maybe  this  was  not  the  typical  design  or  innovation  project,  but  I   think   it   was   appropriate   for   this   reflection   because   it   was   a   multidisciplinary   work   group   that   needed   to   create   the   best   design   proposal.   This   course   made   me   realize   that   it   is   easier   to   understand   concepts,   definitions,   or   ideas   through   drawings   or   anything   more   concise   that   the   mind  can  process.  It  gives  you  the  chance  to  work  in  a  more  efficient  way  with  excellent  results.       I  think  that  it  would  have  been  more  efficient  to  put  into  practice  this  tool  since  the  beginning.  We   lost  some  time  trying  to  figure  out  how  to  find  a  functional  design  and  listening  to  all  the  extended   ideas   and   explanations.   Next   time,   I   know   that   putting   all   our   ideas   in   a   board,   relating   them   through  a  mind  map,  and  drawing  sketches  can  make  it  a  lot  easier.    What  I  would  add  next  time   with  what  I  now  have  learned  is  applying  the  storytelling  tool.  I  think  hearing  interesting  stories  on   how  the  good  design  and  functioning  of  other  companies  would  have  helped  us  even  more  when   presenting  our  proposal  to  the  directors.
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21,093
Challenge: The challenge was to develop a device, both theoretically and practically, which could efficiently get irradiated by sun and convert the sunlight to electrical energy. The secondary challenge that needed to be addressed was to make the device mobile and passive in nature, so that remote areas with lack of electricity could be benefited. Selection: The selection of methodology for development and fabrication of the device was done, on the basis of process optimization, and various materials were lined out which were required for the successful assembly of the proposed model. The need was of an high-efficacy working method for the system, that could generate efficient and optimum output in the form of electrical wattage. In place of assembled solar panels, which are manufactured at high price as well as cover a large area, solar cells, made from recycled material, were selected for further examination. Application: Solar flower consists of a module which comprises of solar cells marshaled in order to be connected in series. The base supports four petal-like structures which have 12 solar cells embedded on each of them. The solar cells are struck by sunlight causing them to attain conductivity, and hence they conduct electricity. The energy from sun is supplied in the form of DC which can be later modified into AC by using energy conversion system. The selected method was implemented in order to achieve a system that rendered to be efficient and transportable simultaneously. Insight: The application of the selected methodology enabled the team to gather some important and crucial date and statistics, that would lead the way in successful fabrication of the proposed device. It was found that the output produced by the panels, on an individual basis, was volatile in nature. The produced values of parameters were actually varying around a fix mean with a slight standard deviation, which wasn’t measured due to lack of sophisticated instruments. But, it did give us the idea, that the produced output would not be linear and would instead be varying in nature. Approach: The approach that the team adopted was influenced by pedestrian data, which the team extrapolated from prior works in the field. Although, due to uniqueness of the device and its disparate nature, as compared to the work currently being done or that has already been done in the field, it came as a learning lesson for the team to reiterate and enhance the procedure involved for the development of a better and more productive working method. This was achieved in the efficacy trials done on the prototype later on, In prototyping and testing phase. The team was able to produce, record and comprehend data for the device, which helped then in conjecturing the performance output of the device, when connected to various different electronics for charging purposes.
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21,094
DESIGN THINKING PROCESS ASSIGNMENT CHALLENGE The challenge presented before me was to design a collection on the theme “Multi- functional garment”. Nowadays no one wants to have plenty of clothes and waste their money buying new clothes every now and then. Hence, multi-functionality is booming as it means no discarding of used clothes and having to wear newer looks. To solve this problem, I needed to know in what elements can this multi-functional aspect be introduced. SELECTION I have chosen the tool, Mind Mapping. A mind map is a diagram used to visually organize information. A mind map is hierarchical and shows relationships among pieces of the whole. It is often created around a single concept, drawn as an image in the centre of a blank page, to which associated representations of ideas such as images, words and parts of words are added. Major ideas are connected directly to the central concept, and other ideas branch out from those major ideas. I chose this tool because I felt this would be the most effective way to put the design elements required and the other factors that must be considered while designing. APPLICATION I started mind mapping with multi-functionality at the centre of the diagram. I branched out into elements, factors to be considered, design complications, fabrics to choose, trims and accessories, ease of use. This tool made it very easy for me to put down my ideas and illustrate what I thought of. It gave me a very clear insight of where I had to move next and the path was well seen. There was very little deviation from the main idea and the time taken also reduced drastically as I had put down all the possible outcomes. INSIGHT Using mind map to solve my problem, I came up with a collection consisting of 5 garments with unique features. Overall, I thoroughly enjoyed working with mind map as it was fun and targeted at the same time. I would use it to solve more and more problems and experiment If it worked out with other type of problems too. APPROACH I would like to use the tool storytelling also as I feel it brings out a compelling story that will keep the consumers/ customers involved in the collection. Stories can move mountains. But surely mind mapping will be my strategy to solve any sort of problem in the upcoming days. I also feel I need to improve myself in branching out more options.
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21,100
Visualization Challenge: As a participant of the district level Science exhibition, I had the task in hand of coming up with a science project idea. The project scope included an idea about scientific solution or technique of managing the pollutant emission from industries as well as vehicles by either reducing the emission or using it for some constructive purpose. The project can be a non-working project which just displays the idea and hence limits the budget. We were a team of 4 members and it was necessary for each of us to understand various environmental issue and gain consensus on a single issue to stick to for building the project and collectively derive the plan for building the project. Also the project should comply with basics laws of science and there was a deadline of 20 days. Selection: The first tool I used was Visualization. Visualization is a Design Innovation technique that helps, using graphics, to create a virtual simulation in one’s mind and tells the story. Basically, it’s a step by step approach of connecting dots. As it would have been useless to move randomly with the ideas and start building a project without an end to end visual image of process flow and as a result incur additional cost by scrapping the project if the idea fails, Visualization helped to gain proper understanding of the environmental problems through constructive imagination and select one problem from it for the project and then use it to further visualize the structure of our project. Also, constant feedback from each member visual understanding can help in incorporating various minor and major drawbacks in implementation of the structural idea of the process for the project. We used a set of questions before gaining confidence in one idea to make sure we consider every possibility of the process implementation. Application: We started the process by noting down various pollutants present in the emissions from industries and vehicles and their effects. Wherever we were unable to gain an insight or needed further information, we consulted some environmental management mentors from few institutes. The pollutants list included Sulphur which depletes ozone layer, Nitrous and carbon compounds which are harmful for breathing. After jotting down everything, the final effect which came up was continuously increasing temperatures due to greenhouse effect caused due to excess atmospheric carbon dioxide. Next, everybody imagined about the various effects of increasing heat on the planet and each member created sticky notes of their views. Once all the notes were in front of everybody, it helped the members to consider a prominent effect which can be converted to one’s advantage. That was vaporization of water which, if produced in a significant amount, has enough energy to run a small turbine to produce enough electricity to light a small bulb. Once the process flow was visualized, a basic flow chart was drawn which included the major processes required from end to end. After that we assigned individual process to each member. We created 4 columns, in the order of process flow previously decided, on the vision board, representing the target process assigned to each member. Then each column was provided with constraints, effects, solution and remarks field. One could either write or use sticky notes for their columns. After each idea formation and validation using some questionnaire like 1). Does it follow the basic law of nature? 2). Is the material for its construction available? 3). What is the approximate cost incurred for its construction? 4). What will be the size of it? etc., its possibility of connecting the flow to the subsequent process was ensured. If the flow was not possible, modification in the idea was undertaken and again validated through questionnaire. Once the entire process flow and its construction idea was formulated, each member was allowed to provide their input and query for the overall process. After that a computerized labelled diagram and simulation was prepared using animation software. This helped each member to get a visual image of the final project construction and task needed to achieve it as well as precautions to be considered while construction of the project. Insight: The major insight gained from this activity was that graphical representation is very essential to develop the thinking process in a clear and understanding manner as well as it helps in eliminating design defects through subsequent feedback process, finally resulting into a compelling product. The solution to a challenge initiated with almost close to zero information gradually starts to develop using the step by step visualization thinking. A significant rule one can follow in design thinking visualization is to always consider the cause and effect of an idea into consideration and continuously validating the idea using questionnaire. It saves huge number of random moves and keeps the team from deviating the target vision and process flow. Instead of moving randomly with loads of ideas and solutions, visualization tool helps in moving in well organized pattern thus eliminating extra effort. Also, it helps in identifying the root cause as well as potential root cause of any problem occurred during the implementation stage. Also, it helps in identifying lack of information and data. As an alternate approach, one may use various virtual visualization tools available to save time and increase efficiency in idea generation as these tools automatically takes under consideration various parameters and aspects connected to the idea according to the fed data dynamically displays the results which serves as a feedback for modification in the idea formation.
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21,102
LEARNING LAUNCH Challenge and selection The future of technology in the legal industry is bright, promising to streamline, enhance and disrupt existing legal processes. I work for an innovative corporate law firm that wants to use legal tech start-ups’ products to make our lawyers more effective. As a starting point, we scanned the UK legal tech market, observing approximately 400 start-ups, and shortlisting 14 to work with. We would like to ideally partner with these start-ups to use their products. However, due to the differences in nature between a corporate and start-up, engagement must be approached carefully. As a corporate law firm we want to use the products offered by legal tech start-ups to drive innovation in our practice, but we want to do so in a way that increases the likelihood of success. I used the learning launch tool – a small experiment that tests your new idea in the real marketplace – to design small experiment to test each of the 14 start-ups’ ideas within our law firm. I chose this because we wanted to test quickly and cheaply through experimentation that partnering with start-ups to drive innovation was a smart move. I scoped and structured the “proof of concepts”, in order to test whether and how the start-ups products could add value to our law firm. The proof of concepts would run for 2 months – the purpose would be to use a short period of time to test that the start-up’s product could be used in our law practice successfully, and would therefore be a good idea to partner with the start-up over the longer term. Application I created three buckets of assumptions to test (desirability, viability, feasibility) that would have to bet met for us to work with the start-ups and use their products beyond an initial proof of concept. Desirability first had to be met, then viability, and finally feasibility. The desirability assumptions aimed to test whether our lawyers had sufficient demand for the product. The viability assumptions aimed to test whether working with the start-up made commercial sense and whether it would bring a commercially positive return. The feasibility assumptions aimed to test whether our lawyers could work with the start-up. The incremental approach ensured that first the product had a purpose for the user (a lawyer), before progressing to commercial sense. Each assumption bucket had 2-3 assumptions to test per start-up. Each assumption had a metric that would validate or invalidate the assumption. For example, if the revenue generated (by lawyer time saved and therefore diverted to revenue-generating activities) exceeded the cost of investment to pay for and use the start-up product, the viability assumption would be validated. A difficulty I had to overcome was choosing suitable metrics for each assumption. It was difficult to measure desirability objectively, so for those that required a subjective evaluation, I chose a numerical subjective ranking to gauge the demand for each start-up’s product. For example, a lawyer would have to respond on a scale of 1 to 10 how much they saw a need for the product in their day to day job because it solved a problem that they recognise they have (1 being ‘do not see a need’ and 10 being ‘definitely see a need’). Another difficulty was that some start-ups were earlier stage and therefore had relatively undeveloped products that weren’t ready for use yet. In this case I kept the buckets of assumptions to test broad, and they are to be refined at a later date. Insight and approach Using the learning launch tool allowed me to use a logical approach to assess whether it was worth our law firm partnering with a given legal tech start-up. Ensuring that desirability was tested first made sure that the user was at the centre. I had to build a business case to put forward to leadership, to get sign off to go ahead with the proof of concept – scoping and structuring the proof of concept using a design thinking technique made my business case watertight and made it flow better. I had considered all the assumptions I wanted to test, how I wanted to test them, all within a short two month time period and within budget. Using the learning launch tool opened my eyes to the potential of ensuring through assumptions- based testing that 1) somebody wants it, 2) we can create and deliver it, and 3) doing so has the potential to produce the outcomes we want. In the future, I would combine the learning launch tool with an ideation sprint to understand the specific challenges that lawyers face that might be solved with legal tech start-ups. This would have made the selection of our 14 start-ups even stronger.
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21,103
Challenge The family law firm is looking for more efficient ways to bring in clients. In the past, clients have come in mainly from the google adds advertising and referrals. How can we increase the client base without increasing the cost of advertising. If possible, a reduction in advertising expenses would be much more desirable in this competitive climate. We are looking at designing a more effective marketing strategy. Selection, Application and Insight I am going to use the learning launch tool to see if I can come up with a more efficient way of promoting the business. I used learning launch since it allows us to create experiments and test new ideas without spending a large sum of money. I am going to create a hypothesis and then do some experiments on various online platforms, look at the results, and see if it will be effective to market in that direction. The return on the investment will be a key metric. Can we reduce our advertising budget and get better results. The hypothesis is that yelp, bing or facebook may be more effective than google ads in getting customers for the firm. I marketed the firm in yelp, bing and facebook. I did not use google ads since we have been using them for years and I know the Return on Investment (ROI) for that advertising platform. I put the same amount of funds into all three of the platforms. I then checked the effectiveness of the advertising with clickthrough rate to the website. I also tracked all the calls to the office. All new clients were asked how they found out about the firm. I did not find that yelp, bing or facebook were that cost effective compared to the advertising that we were currently doing. It was much more expensive per click through traffic. We tried various different adds to try and get a similar click through rate as google ads. Approach We talked it over within the firm to see if there are any other ideas to try since yelp, bing or facebook wasn’t more cost effective than google ads. We still wanted to see if we could reduce our advertising budget. One of the areas, we have not done much in the last few years was updating the content on the website and having customer’s review us on google. We are still using the learning launch tool to try out a new experiment. The new hypothesis is that updating our website and getting satisfied customers to add reviews in google with us will be more effective than google adds in getting customers for the firm. I redeveloped the website with lots of feedback from various stakeholders regarding the content for the website. I then put it online and check it’s effectiveness through google analytics and google business. I also encouraged our satisfied customers to put in reviews on google for us. I then tracked how our customers found out about us. When we tested the ROI to do with the website and reviews, we found it to be the most cost effective advertising.
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21,105
Storytelling Challenge & Selection I am a creative, invention-oriented mind. In my numerous endeavors, I had to overcome barriers, such as overcome problems related to creating a product from scratch while being on a tight budget. Storytelling was an essential factor because I needed to caption the attention of end-users with few possibilities. When I created my number-based game, I needed to find a solution and improve their experience and make them stick to my product. I had to analyze what had been done previously and what could be improved. I also had to gain a deep understanding of those the product would be designed for and in which market segments my personas evolved. I had to create a number-based puzzle game that should convey emotions. Application I addressed the problem of two different personas by checking which different classes of games could be combined. I found out that I could combine a numbered-based puzzle with a puzzle game like Candy Crush. Both personas like solving puzzle games. Their common needs are that they want to evolve through the game. So, what I found was the creation of a story through a number-based game. I created a protagonist (an anime-type owl) that would evolve through different puzzle games worlds with different background music, colors, and animations. I created emotions through the fact that when you win, the owl is happy. When you lose, the owl cries. When you win the series, you win a shiny gemstone, and the owl is flying around to celebrate your win. When you do nothing, the owl falls asleep. Insight & Approach My insight was that often different subjects and problems need to be addressed from a new perspective, and through visualization, you can create new segments and create a new type of persona. From this point on, you can understand what your newly acquired players want and how to improve their experience through iteration. My approach was correct, and the technique worked out well, as I had an unconventional approach that broke established barriers. With this new approach and deep insights, I got awarded an App Award for the Best Adventure game back in 2010. Next time, I would work out a business model that is even more customer-centric and easier to understand to optimize my client lifecycle. References Said Farahat, & David Knights (2011). Designing for Growth: A Design Thinking Tool Kit for Managers. Amazon. Retrieved September 24, 2021, from https://www.amazon.com/gp/product/0231158386/ref=as_li_tf_tl?ie=UTF8.
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21,108
Reflection - Mind mapping Challenge I work at the national agency under Mision del Nayar “Emitter”. And we have two areas of our activities – foreign direct investment attraction and improvement of the business conditions in Lithuania. Many projects for improvement business conditions are related to Education and one project, which I was leading, was about improvement of the quality of studies at Lithuanian vocational schools. Since our agency is specified in some areas of investment attraction, we defined more than 20 vocational schools, where actual study programs for manufacturing investors are implemented and tried to find out, what were the problems in their study quality as well as what additional programs can be created and introduced to potential students. Our challenge was to make a deep research of these vocational schools, including their teaching potential, assets, owned equipment, as well as their relationship with their stakeholders, such as local municipalities, business associations and business companies. In addition to that, we set a goal to generate ideas (and, of course, implement them together with the help of our current and potential clients, business companies and government institutions), how to improve vocational training system, including renewal of the equipment, attracting professionals from business companies to share their practices with students, develop the improvement of professional skills of the teachers, reviewing the study programs of the actual engineering programs. During this project we had a small team from few different functions – one or two members from Education, Manufacturing Investment Attraction, Regional Development teams. Selection During all the projects in my professional job I try to make a detailed research of the particular situation and generate ideas for better solutions. But from this Design Thinking course, for me it was a real discovery that there is a process in between the research and ideas generation – Mind mapping – a pivotal phase, when we break down complex problem and ideas into simpler fractals. As it was said during the Design Thinking Module 3 lecture, “Mind mapping is looking for patterns and insights in a large quantity of data you collected during your exploration of what is the current reality. The goal is to establish criteria for the what-if idea generation phase.” So, this is what we really needed before generating ideas for the project about vocational schools – we gathered so much information about the teaching process and methods, equipment, possible improvement areas, business reviews about the students’ skills quality, etc. and we had structure information, analyze it and ensure, if we observed it properly. Application First of all, our project has started from initial discussion about the project scope. We had to decide – which of vocational schools and in what locations are necessary to involve in the project and what exactly study programs are needed for manufacturing investors. By knowing this we had to make a questionnaire for the deep interviews with vocational schools. We divided our questions in some bunches, that we could easily compare the information from various vocational schools and different locations / regions. In addition to that, we asked some business companies to answer some questions about their needs for employees with vocational education, so it helped us to compare the needs and expectations from companies to the real situation what education is provided by vocational schools. During the analysis phase we tried not only gather some data, but see, how this all affects each and every student at vocational school and what can be his / her path wile studying or after graduating the studies. Since Mind mapping is a visual way to represent ideas and information, we took a sheet of paper and wrote the main overall problem – quality of vocational training study programs – as the main thing in the middle of the paper. Then we wrote more branches from this one main thing – such as teachers, study programs, teaching equipment, practicums, collaboration with local businesses, etc. We went through the pathway of all study process from this moment when student chooses to study particular program till the finish of his / her study process. Later on, we have written down gathered data from vocational schools and business companies and tried to define, what is the pattern of the situation and what do we need to do. We clustered the learnings into themes and looked for connections among them. We constantly kept asking questions – what we know about each branch and what we do not know; what we need to know and based on what we have learned, what ideas we can come up with. From our initial understanding, we had to work on improvement of study programs of vocational schools (having in mind the review of the content and teaching methods defined there) and fostering of new study program creation and implementation in particular regional vocational schools. But during the mind mapping exercise we understood, that Lithuanian vocational education has some serious problems, such as lack of qualified teachers, old equipment used for teaching process, lack of experience in use of modern teaching methods and pretty negative image of vocational training in the society. This use of the Mind map within our diverse team switched our thinking from a single activity set to a larger activity set. So constantly rising additional questions about gathered data and what we learnt from it, let us create more ideas on improving vocational education quality in broader understanding. Insights and Approach I have learned from applying Mind mapping tool to the data analysis and idea generation process, that it helps to avoid linear thinking and fosters creativity withing gathered data. During our exercise we defined even more topics for our project, than we expected, and it helped us to see the big picture of the situation in vocational training in Lithuania. This pivotal process in analyzing gathered data let us create more ideas not only for this project, but as well let us think about broader business conditions improvement projects within our organization. Moreover, the putting topics in visual way, helps fostering discussions withing the multi-functional team and encourages all members to raise their opinion and additional great ideas. I think, Mind mapping can be applied in all the projects within different sectors – from business, to education and governmental affairs. It helps in the brainstorming sessions and researching and consolidating data gathered from various different sources. Also, it helps to better thinking and ensures effective collaboration between the members of the team. In addition to that, I really value the thought, which was said during the course, “There has to be time for reflection and disagreement, since these are core to new ideas”. Diverse and different thoughts are easily expressed in all multi-functional teams, but it is always difficult to find time for the constructive reflection. Reflection during the mind mapping gave us more inspiration while sharing the insights on bigger picture of the project. Since I discovered the value of the Mind mapping tool, next time during the project creation and implementation, I will definitely use this tool to foster creativity of the project team.
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21,109
Challenge & Selection My sister has recently decided to set up her new business enterprise in South India, which is an online store for retail and whole sale marketing of a wide range of goods. She wished to market goods ranging from clothes to carpets to food items and house-hold items and decors and her enterprise takes orders online to post it to the customers. The challenges were multiple; i) there were diverse goods i.e, products and was initially confused what to focus upon or project in her online website ii) unaware of customer’s choice or demand of a product iii) further as soon as a query on a need of the product was floated by her enterprise, there were too many producers/manufacturers who contacted with varying prices and was unable to choose which producer/manufacturer to go with. We decided to find out solutions for the above problems by adopting a tool, ‘mind mapping’. Mind mapping is looking for patterns and insights in a large quantity of data you collected during your exploration of what is the current demand of choice of customers. Through mind mapping, we extract meaning from data in a way that lets patterns and insights emerge. The goal is to identify a specific pattern from the choice of customers and subsequently find out the demand and criteria for selection and marketing of goods for my sister’s enterprise. Application To identify a pattern and insight in the consumer’s choice of products, which is nothing but, exercising the tool of mind mapping, we set out a task wherein we wrote a short description and picture of around 26 goods. Some of the goods were similar, except the source. We rolled out the pictures and description via social media/online to friends, apartment families and all known acquaintances. We requested them to rank, comment and add an emoji (emotional aspect) to the goods. We also asked them to capture their first feel on seeing the picture of the goods and to state candidly if they had read the complete description. An open call out were drawn blank across the goods for the friends to capture anything over there. We floated and set a time to come back with responses. After the responses were received, we decided to print and put it across the table. We printed all the responses attached to goods and laid out to look for a common pattern among the responses. The emojis provided us a lot of insight and could interpret people’s feeling and choice for a particular product. Insight We could see a commonness in the collection of responses. House-hold food items (healthy snacks) and handcrafted products secured high rank. Products with multiple usage ranked next. Further, among the products, eco-friendly products were tagged with smiley emoji. Simple and non-fanciful descriptions were read fully. Lengthy descriptions were also read if the elaboration were on the health and use of the products. Another important insight was among identical products, source/geographical origin of the product, specifically from rural small microenterprise farms emerged out as the first choice of the people. People were willing to get back to the roots (from comments). We applied this insight as our criteria for the selection of products and producers. The enterprise now has fixed the option of handmade, healthy, eco-friendly products as their main focus. In case of multiple producers, a particular producer was chosen based on the geographical origin and micro- rural farms. Every description was made realistic with no exaggerated promise or words. After usage, or re-use of the containers of the products were also taken care of. Mind mapping gave an important insight, that people across sectors, respect health and environment, also their time. The start-up enterprise of my sister now placed this as it’s criteria viz., respect for health and environment. And another criteria being products that would cause up-liftment of rural society. Based on these criteria, the goods and producers/manufacturers were chosen. Approach Although the above application would appear as a simple market survey, and a learned entrepreneur would venture to do it, however learning the design thinking course clearly provided a structure in terms of ‘mind-mapping’ and the need to specifically look for patterns and outliers. Additionally, I passed on an important aspect of the course to my sister, which is non-restriction of people’s responses to a specific customized built-in default options ! Instead, suggested to use something (like a visualization tool) that would allow the people to capture openly and candidly their thoughts, which in turn made her to draw an open balloon carve out across the goods. The next approach we would like to adopt is learning launch. We wanted to float the products fitting into the criteria that emerged from the mind-mapping experiment and watch for a response in real world online market.
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21,110
Getting Management’s Support through Storytelling Challenge I work in the Corporate Strategy department of a public agency that has a mission to build a people- centred land transport system. While our country does have one of the better land transport system in the world, commuters are not without complaints. As such, we face enormous pressure to continue improving connectivity and travel experience. With more on the plate, the first reaction of many group directors was: ‘Give me more manpower, and I will build it for you!’ The number of manpower projected stands at 9,500, a big increase from the current 6,500. But the reality is that the public service is facing resource constraint, in particular, a lack of engineers. We do not have the resources to hire more manpower; and even if we do, where do we find that many engineers? Now, this is an agency with more than 20 group directors, and most of them have been with the organisation for more than 20 years. They have been getting what they want, and they don’t seem to be ready to review the number of manpower projected. We needed to get them in the frame of mind that we no longer have the same luxury and that it is imperative to review our existing productivity and capability. Selection We soon realized that this was a wicked problem – not just because we were dealing with management, but because it required us to study how productive and capable our fellow colleagues were, how supported our colleagues felt by our management and work environment, how clear our organisation was with our priorities, and so on. It was not just to solve the problem of 9,500 but to create a cause with our management to relook at the whole ecosystem of how we work. There was a management retreat coming up where the management would learn that they were not going to get the 9,500 they wanted. But we knew it could not be just an announcement. There would be disagreement and tension upon learning this ‘bad’ news. We needed it to be as compelling and convincing as possible; we needed the management to understand why they could not be given that many manpower; we needed the management to see for themselves that they might not even need that many manpower. As such, in order to sell this challenge, we decided to tell stories to add emotional connection and create moment of reflection with our management. Application & Insights In order to tell a good story, we needed to gather stories. To start, we interviewed 20 colleagues from various departments to find out the ‘what is’ and their unarticulated needs. It was immensely helpful in helping us to reframe our resource challenge. We heard stories about how in order to ensure safety, a staff would act as the checker and another, the checker of the checker. That not only duplicated resources, but also gave relatively less satisfaction to those two staff. We also heard stories about how a lot of time spent was on searching for the right person in the right department for input, not just because the organisation was so huge, but also many times, they refused to take the responsibility. In addition, the interviewees were also asked to do journey mapping of their work life for a week, charting out the time spent on each activity of the day along with their feelings. At the end of the interviews and synthesis of findings, we identified a few opportunities, including reviewing organisational structure, leadership and culture, improving work processes and knowledge management, and building capability and adopting technology in customer engagement and service delivery. Our sensing was that our colleagues could have done a lot more if they were appropriately supported by culture and processes – they did not require more manpower to share the workload. Those were the stories we needed to let management hear, and to agree to undertake those opportunities, rather than simply asking for more manpower. At the management retreat, we showed management a video with sound bites from the interviews and pictures of their journey maps. These stories were added in between the hard facts and data that management wanted to add emphasis on the resource challenge that we were facing. To be honest, we were worried about their reactions at the following discussion segment. The management was given time and space to address any agreement or disagreement. It was structured in four aspects (leadership & culture, technology, work processes, performance and reward) to give focus to their conversations. To our surprise, they were receptive to even the harsher comments (read: ‘My group director has no respect at all!’) we quoted from our interviewees! They shared openly how it was timely to take a strategic pause and relook at how internally, as an organisation, we could improve ourselves. (In fact, as of now, we are already going to kick start ten priority projects that leaders would undertake as part of continuous improvement for the organisation.) At the end of discussion, we wanted them to rethink the number of manpower they really needed. To help them visualize the shift, we created a life-size number line from 4,000 to 10,000. To start, management was to stand at their respective current staff strength, then move to their initial ‘new’ number that they requested for, before moving to the revised number after they had heard the stories and resource challenge. Again, to our surprise, many of them opted to reduce their numbers! Approach The insights gathered through the interview and journey mapping helped us to put forward a compelling story to our management, and helped to reframe the challenge. From a mere number game, it was turned into a strategic review on our organisation. As importantly, we were one step further in reframing our management’s mindset and creating empathy in them. This is definitely a good approach to adopt to ignite and unite people, especially for a big organisation like ours. As we embark on the priority projects to improve our organisation, we will need to sell this challenge to our fellow colleagues. We could continue using storytelling tool to share with others the ‘what is’, to open their minds to the ‘what if’, to engage them to the ‘what wows’, and to work with them on the ‘what works’.
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21,115
 1 1 Challenge: Describe your challenge, including all relevant information. My role is that of a Bid Manager in a large information technology service provider. As a Bid Manager, I am accountable for delivering proposals tailored to clients’ requirements in a timely manner. This process involves working with multiple teams within and outside our organization to create a winning proposition for the client. Once an opportunity is identified, a Bid Manager needs to work with different teams such as Sales, Delivery, Solution Competencies, Legal, Senior Leadership, Third Parties, etc. to ensure that these stakeholders understand the requirements of the bid and contribute effectively in their respective responsibility areas in the proposal. Given the time-sensitive nature of such bids, it is critical that all parties contribute to it in the specified timeframe to allow time for proper reviews and refinement, which enable us to create a strong proposition. One of the tools that a Bid Manager uses to track progress of a proposal is a Bid Tracker which is a spreadsheet with the proposal sections, owners, contributors, reviewers, dates for drafts and status. While this tool is effective in maintaining the status of the bid, in the case of large/complex bids, the spreadsheet can become long and hence, difficult for the parties to navigate regularly and keep a check on the bid timelines. This can lead to confusion among team members on the expected dates and in turn lead to slippages in deadlines. 2 Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why you selected it for your challenge -- including any appropriate video lecture references). To address this challenge of shipping a high-quality proposal in time, the tool that I used was that of Visualization. The idea was to make the key timelines and deadlines clear to team members with diverse capabilities and actions so that they can effectively deliver to these timelines. These team members have different challenges and time constraints. Hence, it is critical that the team collectively understands and agrees to the timelines at the outset of the bid. In the Visualization Tool lesson, Ms. Angela Myer had demonstrated a tool which helps communicate complex problems to a diverse audience in a non-verbal manner. This is important here as the team members have diverse constraints but need to visualize the bid as a whole, while defining the timelines. Hence, a visual representation can elicit the interdependencies among team members and help address these constraints collectively. Two other key points suggested by Ms. Myer which helped me in this exercise were: 1. Use of colors and symbols to make the image more intuitive for the participants, and 2. Have a single image view of the overall bid, so that it is simple for the participants to understand, agree to, and refer to in the future. 3 Application: Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively). To create a simple visual map of the overall bid, I started by creating the strawman of a chart with dates as columns (from the start date till the planned submission date) and key sections of the bid as rows (solution, commercials, other artefacts). This map helps chart the timeline of the bid in one image (or in this case – a presentation slide). In this map, based on my understanding of the bid timelines and expectations, I plotted key activities, milestones and review points in/across the cells. The view had colored swim lanes for the activities and symbols for key delivery milestones (response drafts, client/third party meetings, etc.)  2 and reviews. This served as the starting point for a discussion with the team to achieve the following objectives: 1. Validate our collective understanding of the proposal timeline and customer expectations, 2. Review and enhance the plan to account for interdependencies within the team and on external parties, and 3. Get an explicit commitment from all the team members on their respective deliverables, thereby enabling their accountability on these deliverables. 4 Insight: Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly). Through this exercise we were able to deliver the proposal well within the timeframe set by the client. Having a strong yet simple visual plan for reference helped everyone, especially the members who joined our team after the initial kickoff, keep a check on their deliverables and flag any areas where the faced challenges or needed help. The biggest takeaway for me from this exercise was the simplicity of the approach which helped smoothen one of the most critical parts of a bid by aligning all the team members to a common goal. While the detailed status of each deliverable was available in the spreadsheet tracker, this image was something that the team referred to regularly to check whether we were on track to deliver the proposal with the required reviews and revisions. The reader got a view of the timelines for their deliverables as well as that of the overall bid, which also helped them better appreciate their contribution to the bid. 5 Approach: Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s) why. When using this method initially, I had kept only the wireframe/strawman and had conducted a detailed session with the team to fill in the details from scratch. While there was a healthy discussion and collaboration in this session, we felt that it might have been better to have some content already present in the wireframe before the session – as a ‘draft zero’ of the plan. In my next bid, I drafted the complete plan, with activities, milestones, etc. (as described above), based on my understanding and we used that as the base. This was a key departure from the original method of starting with only a strawman. This ‘tweak’ acted a seed to give the team the opportunity to focus on discussing and improving the plan, rather than building it from scratch.
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21,116
Boiling- Visualization Challenge To develop mathematical model for simulation of boiling process with my four PG students was the challenge I made. This is one year project for students with aim to improve heat transfer in distillation process. First thing is to use visualisation tool. Selection Heat transfer enhancement in boing is an objective to meet. Here simulation process can help which parameters are important factors in deciding their contribution. Before going for mathematical model. Understanding of process is more important. For this visualisation tool is used. Unless we visualise the process of boiling we will not be able to interpret the results of simulation. So boiling a water in a pan is visualised first. Then parameters involved in the process are listed. Application Application of this innovation is in distillation process where once we understand the parameter and its percentage involvement in boiling process, we can meter the process with less energy input and that will help the distillation industry a lot in energy saving. Insight There are physical properties involved in the process including density, specific heat, conductivity etc. They are to be visualised first to understand their contribution in boiling process. Then a mathematical model is required to be built to accommodate all such parameters. The gap analysis is essential in all this process. Approach After visualisation each member in the group is asked to narrate what he has seen in visualisation about different parameters and then asked to prepare mathematical model as per his / her thought. This model is synthesised for best possible result. Organization This way of gap analysis and creative visualisation gave result with new additive in distillation process. The concept visualisation, gap analysis, partial model building and synthesis can come up with creative thinking process.
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21,117
Shifting employees from paper documents to digital documents - Storytelling Challenge and Selection Storytelling is the tool that I used in most cases after doing this course. The reason I use this tool is everyone will get an idea about the main thing that I need to express. The story will create different solutions, perceptions in each individual which leads to generate more ideas and solutions to the problem. Because each and every person thinks and see at a problem in different way. I work with different age groups so it is easy to get interact with them by this tool. Here still there are organizations highly depend on paper documents and work only through paper based documents instead of digital documents. The task I had to do was change the mind set of group of employees to shift from paper based documents to digital documents. Application I had few more experience in the same kind of issues and I have solved the issues nicely. So in this case I used the previous experiences as stories. The group of employees were old aged that’s why they refuse to shift from paper based to digital media since for their whole life they used to deal with paper documents. But when I tell the stories one by one changed their mind to accept the new technology and they were happy to learn about them after explaining how easy to use the computers, the time they can save, how it increase the error free work and other benefits having the digital documents. Here I shared a story regarding previous experience. There was a company which used to use paper documents. There were lot of mistakes in documents when they doing it. There were lot of paper wastage for printing lot of documents and some were not necessary. I explained them how easy to store and edit the documents in means of digital or in a cloud. Here the main reason they rejected to shift to digital media was they haven’t any technical knowledge or previous experience in dealing with computers and other stuff. So in my story I included the phase, how we trained the employees to use computers how they get trained and I did include fun facts as well as problems they faced during training sessions. That part was the most interesting part for them. Because when I was telling that part they already decided from their minds that they are ready to change from paper based to digital documents. Insight & Approach Wow fact was at the end of story what they asked was when they will get the training and when they are going to have the computers and other infrastructure. I was so happy that by the story they have inspired more than I expected. It may be because I used real scenario and past experience in the story. The owner of the organization was so much happy regarding this since he has tried so many times to do this but he couldn’t. The problem was the employees had a fear to face new challenges what I did was explain how to overcome the challenge and how beneficial it is. This course helped me to do the story telling whole different way. It was so productive with the facts I added to stories which I learned here. So after doing the course in most cases I use this tool and sort lot of problems.So I’m forever grateful to this course.
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21,121
Reflection – Visualization Challenge Visualization is the most powerful tool for me to deal with conceptual things or any other framework that hard to explain. My job is about deliver the best experience for customer focusing on people, changing and leaning complicate process or procedure to facIlitate their working model. Most of my work wasting time to explain what I think, so my challenge is to find way to let others understand easily. Selection Visualization is the tool that translates wording to visual. We might not have enough time to present to leaders with a tons of words, but if we show them by visual it will shorten time for understanding what I trying to deliver. So I decide to use visualization to change the way of work. Application Since I worked here for 6 months, I found a lot of data presented by power point. Most of data came from excel and full of content explain about framework and what they are going to do, so I decided to change the way to present. I had a chance to present about Expatriate Journey, so took time to understand the process and procedure of Expatriate in each step of life cycle. Then turned them to a simple symbol with very short word. In the same time, I try to think first with “What if” I change the way of presenting data? “What is” the most presentation that leaders want to see? The answer is ..They don’t have much time. They also want to see the end of the result, so it means that they want to see the whole process in a very short time. “It’s basically anything that takes us beyond just using words or language alone” as Angela Myer said. In each page of my presentation didn’t have sentence more than 3-4 per page. There’re a lot of boxes with like to each other to present the hold of the journey of Expatriate. So the leader can take time with this slide just for 3-5 minutes to see the hold path of Expatriate Journey. Insight After using more visualization in presentation not only get a good feedback from leaders, but also increase more understanding of each other. We see and go through the same approach with really great support from them more easier. That’s make me keep trying to using more visualization also in my team. I hope that to changing the way to present will lead more trust and opened mind to what we going to do. Approach Finally, I know that visualization tool might not work in every approach. I should combine with other tools and also other way of visualization. While I study this course I also study about some visualization programs (Power BI, Qlik Sense). It quite a new interesting tools for me to use with data I present. Storytelling is also the tool that can go along with visualization, because visualization will gain more attractive with telling step by step. This two tools will lead listener to think about the story that you are trying to explain and they also have visual guideline from visualization that you use. So it’s means that you can build both sense of sight and sound.
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21,123
My Reflection-Learning launches Challenges : Learning Launches is a great tool that I have used all the time. This is because companies providing waterproofing service charger high and those people do not have enough income to afford that and due to that people residing in homes comes across problem of leaking water from roof, resulting in damp and often much cheap price and better quality. My challenge is to provide water proofing solutions using recycling materials and built network to provide the same rural population. As we come up with the prototype marketing this will help us in 1st step to go for research. Selection : I believe this will help me in building and application with professors of management department in our collage to building prototype. I research on many Design Thinking activities to know new market prototype and that helped me in choosing Learning Launch as a one of Design Thinking tool. This tool helped me in research through many iterating process that will help in improveing that product. Application : We decided launch a product called mobile application which will help to farmers. And we need to focus and observe how farmers know about the mobile application. After this release we had got to know that farmers are well interested in mobile application, as we known that all farmers can not afford mobile phone(smart phones) due to there economical issues. Mostly all the farmers have the basic mobiles which do not support the every features of a smart phones. These basic phone runs the system of Symbian Operating System. We spent our further 4 days with the IT and Marketing groups at a same time. To improve the features on the basic phone which farmers used have. We did all research and went through many programs and finally created a USSD platform. We want this to make easy to farmers to use applications in there mobile. Insight : After applying this Learning Tool we tested and designed our solutions for the mobile applications. Through this Design Thinking Tool we want improve our mobile application to approach everyone. Our marketing team used the results from this experiment to re strategize our campaign. In future our business team will show more improvement on human centered design for the improvement of the product and services to the customers. Approach : This Learning Launch Tool is best tool to approach for our business. We need a best team to review our insight from 1st launch and solve this insight into further launch design as this was the most effective launch and this is idle way to approach and implement every solutions. By this you have understood how to implement and use Learning Launch Tool from Design Thinking by taking this as example now you try to implement any other tools in Design Thinking Tool.
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21,124
Design Thinking Reflection – Mind Mapping Challenge Within my organization, my team is responsible for managing a daily blog publication to inform employees about everything they need to know to do their jobs and remain engaged in ongoing organizational activities. This information includes upcoming system deployments, policy and/or procedure updates, and details about available training courses. Some of the information published is critical to an employee’s ability to comply with regulatory requirements or to successfully process transactions for our consumers. However, we also publish a lot of information that is optional or simply informational. Our “readers” can expect to have between two and five blog posts to read per business day. Although, every employee is required to read the blog daily, the amount of time the employee has available to consume all the new information varies greatly based on his or her work schedule and the busyness of the branch. Employees are faced with the decision of determining which blogs posts they have time to read and comprehend, if they get to at all. My team needs a solution to this challenge. Selection The design tool of “mind mapping” was selected because it allows the group to focus on the mind or experience and needs of the customer in a creative format. The solution to the challenge the employees face about prioritizing information posted on the blog is one that required a creative solution versus a solution solely based on logic or analytics. The team had no budget or approval to explore new software that can be used to disseminate information internally, building in “reading time” to the schedules of the branch employees, or any other logistical modifications. Therefore, creative solutions that could be applied using the existing materials for the blog was required. Mind mapping allowed the group to creatively draw connections and possibilities with our existing data and resources. Application To complete the mind mapping exercise the group occupied a large conference room and blocked the space off for two hours. The exercise was held on a Friday when everyone is permitted to dress down, and we had snacks and beverages available in the room. The intention was to establish an environment where the team was comfortable and relaxed to relieve pressure and inspire participation. Large sticky sheets were placed on the walls and lots of markers in different colors were on the table. We also laid out quotes and survey results obtained from our readers about their needs and wants. We had printouts and labels of the images and titles that are used for the blog post. Everyone was encouraged to dive in and pick out the user feedback and design elements that were highly represented or stood our positively for some reason. Placing these items on the sticky sheets and writing in or drawing other visuals and phrases on the sheets, the team began making connections and drilling down to central elements or design criteria that would become the “what if” that was needed to solve the challenge our readers were experiencing. Insight A key takeaway from the mind mapping experience is how much more each member of the team was engaged and participatory. Although we were focused on capturing the minds of our readers, each member of our team was given an equal stake in the brainstorming and planning process. Many other projects or initiatives are managed autonomously, or individuals may present solutions to challenges having already completed the assessment of “what is” individually. Laying out the user feedback and available resources tangibly on the table, helped to keep our “customer” in the forefront. Designing with the actual customer in mind is an ongoing challenge, and a mind mapping exercise helped make that an external act versus just formulating a customer benefit statement after something has been created based solely on data or business objectives. Approach An alternative design tool that I would have liked to have used is a “learning launch.” The mind mapping exercise was a great tool for gathering our existing data and formulating design criteria with the customer in mind. However, a learning launch would present the opportunity to test one or more prototypes among a small population of our readers. We were unable to use this option without impacting our entire customer base because the blog is a digital publication to the companies’ intranet site and there is no way to restrict a prototype to a specific audience. We also didn’t have the funding to deploy an additional application that would allow a smaller group to test and provide feedback for a prototype. In the future, I would like to utilize both mind mapping and a learning launch to meet challenges. Completing the mind mapping exercise will ensure we have good design criteria and the learning launch will allow us to explore and test the design assumptions.
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21,125
Challenge As a newly appointed corporate communications manager at telco, a company that provides technology solutions in a country located at the heart of Africa named Rwanda, I was challenged by the fact that this career is new to me although I am pursuing communication in school. My most challenge was on the use of the company’s social media accounts, the ability to engage our customer and to raise awareness about what the company does and to get feedback from customers to be applied while improving service delivery. Selection Thanks to this “Design thinking and innovation” course, I got the opportunity to learn about Story telling which has help significantly in addressing the challenge I described above. Specifically referring to a lecture by Scott Ray, a global and leadership development director at Mars. Inc where he says “ story telling has emotional connection, and it also has larger purpose. Storytelling is the difference between solving a problem and creating a cause” , this gave me an overview on how to handle our customers through communication on our social media. Application I applied story telling on our social media by sharing emotions and stories that our customers relate to. Instead of talking our achievements I started to talk about customer experiences with our product. How It has improved their lives. Instead of posting facts about the company, I started posting stories from employees who have been in the company for a while. Slowly, I started to observe an increase in social media users interaction with our accounts. This created interesting feedbacks on our products that we are now using to improve our services. Insight Story telling connects to customer more than any other tool when it comes to communication. Through design thinking it creates a whole circle of interaction that brings more information. While I thought bragging about the company’s achievement would increase customers interest in the company, I have realized when selling it is not about the company, it not about you rather it is about the people you intend to sell your services to. Approach Story telling itself is already a vital tool in this situation, however visualization would also bring more value to the content. Therefore next time I post an information on the company’s social media I will insert in a few visuals that will bring us more attention from the customers.
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21,126
Challenge As a business student, I have been exposed to a variety of opportunities from the corporate world. These opportunities can come in the form of an internship or different case competitions. In one particular case competition with a corporate client from an online shopping industry, my team and I were tasked to create a marketing campaign in order to boost the company’s sales. In particular, the company noticed a decrease in percentage sales from the young female shoppers of their target market. The company gave us brief information such as statistics on their company sales and the primary characteristics of the target market. We are expected to produce a disruptive and feasible campaign that will brand the company as a lifestyle destination women in the midst of the “new normal”. On my team’s end, we are a group of close friends who haven’t worked with each, and joining this competition is a first for all of us. All of my groupmates are from the same course but different specializations while I was the only one studying from a different course and school. Selection Although the task was rather ambiguous because we were given the freedom to approach it in any way, our team has different experiences regarding the mind-mapping tool before and it has worked for all of us, especially in organizing information from different aspects. Given our differences and specialization, using mind-mapping will help us discover our unique perspectives about the problem at hand by brainstorming. Hence, using mind-mapping seems to be the appropriate tool for us to cover all the necessary room for improvements from the company. It will also help us to dig deep into the relationship between the aspects of the current performance of the company and its decrease in sales from the target market. Application and Insights We first examined the given data from the company. We discovered that what we have so far is not enough for us to really understand our target market. As such we decided to create a survey and then conducted interviews with participants from the target market. Here we came across another set of data with social implications that we didn’t expect, regardless we thought that it’s vital. We proceeded to organize the significant findings that we had and began to brainstorm our ideas. We made sure that whenever an idea pops up, it will need to be traced back to our findings before we finalize it. Since we used to mind-mapping tool to organize our findings and ideas, I realized that it was easier for us to set aside ideas with no connection at all with our current data, no matter how disruptive it was. When ideas are starting to grow, we were able to relate these ideas to the connections we found on the mind-map. Even when we were not on the working document, we came to remember vital points from the mind-maps while discussing among ourselves given that it’s a visual representation that contains keywords. We have also realized that we were more visual learners than we thought. While working on our document, we really had a problem wording our ideas but when explaining it to other people, we tend to give a more profound explanation when we explain it with imagery such as drawing. Approach Since I have realized my team’s visual learning tendencies, I think using visualization especially during our brainstorming phase is a much more efficient tool to use. Although mind-mapping gave us some pretty good progress, I think it would be more productive for us to draw exactly what we think and not hesitate on finding the right words to explain the ideas in our head. Regardless, for a newly formed team and for working with each other for the first time, mind-mapping really gave us an edge in developing our ideas.
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21,127
VISUALISATION CHALLENGE Designers use visualization as a tool for conceptualization and product representation. Imagery  and perception form the conceptual visualization while drawings, models, oral presentation and  written description form the product representation. This paper tries to look at how designers  use visualization for conceptualization and product representation within the domain of  architectural design process .Designers use visualization as a tool for conceptualization and  product representation. Imagery and perception form the conceptual visualization while  drawings, models, oral presentation and written description form the product representation.  This paper tries to look at how designers use visualization for conceptualization and product  representation within the domain of architectural design process     Application With above detail about the services, the following points will guide us thoroughly for the all in one service provider Hiring the right and skilled labour for the household and business services To create effective website and app for the customers A proper industrial training will be required to be given for the labours A proper uniform will be provided with label of FIN on it for the employees/Skilled labour Insight and Approach It is mandatory to hire a good skill of labour for the services which will be provided to the customers, For the business sector a different app will be launched and skilled laboured will be trained. A proper database and listing of services will be planned at start.
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21,129
Assignment – Design Thinking session 2016-10-02 1. Challenge: Describe your challenge, including all relevant information. The challenge is to understand what are the mains different topics touched during an innovation project process. Because when we ask different projects managers to explain how they manage their projects, they use many different words. These words may be related to the beginning of an innovation project, or to the middle, or they are related to the prototype and the expected final result. 2. Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why you selected it for your challenge -- including any appropriate video lecture references). In order to find clusters of words used during a project management, I have gathered data from several sources. I have chosen to use Mind Mapping tool in order to find a structure and patterns in my bunch of data. The Mind Mapping tool lets us to synthesize our data, and to structure it around a main topic. Here for me the main topic was “project management”. I have chosen Mind Mapping for my challenge in order to help me to find if there are only several main topics in the project management language, which will be helpful to present as a result in front of my directors. In the same time Mind Mapping is an excellent tool to communicate the results. 3. Application: Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively). In my case, great amount of data have been provided by several others tools. First, I have conducted an Ethnographic interview on the subject of “project management practices” with around 20 project managers. So I have obtained a very impressive amount of data already. Secondary, I have read a great bunch of research articles linked with the project management. Thirdly, I have looked upon the existent software tools dedicated to project management. Meanwhile, I started to create my Mind Mapping map with a Mind Mapping tool. In the beginning all the word seems to be disconnected, but in time these disconnected topics, I managed to cluster them in some 6 main topics. 4. Insight: Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly). Here in order to exemplify the results I have obtained: project (length, contextual information, business case, goals, human involved), manage the project (launch, management, conduct a project with the help of a method, adjust the goals of a project, close a project), selection (invest, value creation opportunity, risks), indicators (verify, survey, measure), means (resources, machines, depreciation, data) … 5. Approach: Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s) why. The next time it may be interesting to use Mind Mapping after say the lecture of articles, and then construct the Ethnographic interview with the help of the already gathered data. In this way I might be able to put many other interesting questions to my interviewee, and obtain a broader amount of data. Here you may see the result of my Mind Mapping obtained in French.
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21,130
Reflection – Learning Launch Challenge I am the business analyst on a project that is in the initial stages of requirement elicitation and relates to increasing internal productivity of the organization. However, there are some key stakeholders skeptical about the real value that will be obtained by doing the project because it is not a new revenue generating project – it is more of productivity savings for internal users of the organization. So true value in doing it or not needs to be established. Selection I selected Learning Launch approach because it helps to find the truth to confirm or disconfirm the assumptions that have been made for an idea or project. This approach also helps us to get out of self- biased and cognitive mindset. Application Our team applied the Hypothesis creation process, for which the steps are – What’s the idea; Who is that specific person(s) going to use it; Who has a specific need for it; Whether that idea meets that need; Better than the current alternatives, we were able to figure out under what circumstances the product won’t sell. Especially – Who has a specific need for it helped a lot in the confirmation and disconfirmation of the truth. We went to the ground zero where we interviewed all the users of existing system to find out the truth about who will specifically use the new replacement system. After we established that a group of users have specific need to use the new replacement system, we sat with most members of those groups individually to ask about the features that the new system is supposed to have and how far those will resolve their existing problems and difficulties they face today in doing day to day job. Moreover, they were able to tell us their wish list features also. Insight Insight was gained when real specific needs were compared against the assumed needs – it led us find the truth. Initially we had assumed that there were 4 specific groups that would need the new system but the truth as it was found that there is only 2 specific group that has the need to use the new system. Also, it cut down the project’s scope to 50% and helped us find out the Minimum Viable Product also. This approach helped to find the truth by overcoming cognitive blindness – which helped us consider all the different perspective and build a wholistic product with only needed and usable features. Approach Next time I shall consider applying the same Learning Launch approach to get better – also I would like to educate my peers and colleagues on the value of having this approach in place so that we all know what we are doing and going to get out of it and be motivated.
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21,131
Reflection – Learning Launch Challenge and Selection The first tool I have used in this case has been Learning Launch. I have chosen this tool because more often than not, organizations decide to develop innovation or alter certain processes without really doing proper research of the impact this will have afterwards in the operation. As reviewed in week 4, the Learning Launch tool allows us to establish a hypothesis, state and prioritize key assumptions, which are afterwards tested and confirmed or disconfirmed trough the data gathered. Afterwards, one can either continue the development of the idea, if the data is favorable, or pivot change the idea or even disregard it, if the data is disconfirming. I am currently in the innovations committee of the supply chain department in a large organization, and we had previously had some very successful projects as well as others in which large investments had been wasted. Consequently, I decided to introduce the utilization of this tool to the committee in order to use it for the projects that are being developed. Application I initiated the Learning Launch application by selecting a very interesting project that had been brought up for discussion. We are currently looking to modify the process of reception and distribution in or Distribution Center. The hypothesis presented by one of the engineers was that we need to modify the layout of the Distribution Center as well as the performance of certain activities that the personnel was doing. It implied making the Distribution Center more efficient and maintaining the same service level. Changing the layout implied a lot of time and effort from our department and hence we decided to do the Learning Launch process in order to test the scenario prior to really doing it. We listed and prioritized in this case the key assumptions, which stated same or greater service level, lesser variable cost and a higher profitability. Afterwards, we had to create a small scale test environment for the changes in the process, which included doing things very differently for the personnel. We performed the test on 6 shipments, with 3 different type of handling that we would be receiving and dispatching, this included 2 large containers, 2 Cross Docking Pallets and 2 Half Containers. We wanted to gather data of the variability of the process in order to see if it was feasible with all types of shipments and cargo in our operation. At the end, we identified certain aspects that needed to be modified within the hypothesis. Had we implemented the changes at once without performing the learning launch, had we suffered a severe loss in our service level. Fortunately, we were able implement action plans, correct the hypothesis and iterate again the learning launch process. The second time we were able to obtain the expected results and consequently we are now on the verge of scaling the changes in the Distribution Center. Insight and Approach I have learned from this exercise that Learning Launch is a great tool to test certain projects prior to fully investing and utilizing resources. Throughout this design thinking tool, we can receive feedback much quicker from end users and consequently make adjustments that fulfill their needs. It is common, that hypothesis are often thought without checking with the end user, however, through the design thinking and learning launch process, we can do small tests and iterate several times our hypothesis in order to obtain the expected results and fulfill our key assumptions. I believe that another effective approach for Learning Launch would be to combine it with the use of storytelling. It is very important to convey messages of what we want to achieve, using story telling can help us do so. We should use the story telling process when we are thinking our hypothesis in order to take different factors into account and also have more engagement with the end users of the solution or project we want to present.
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21,132
Challenge&Selection As a beginning, the tool I have chosen is Visualization to create a visual experience for the audience to clear the storytelling. The subject is to give information about a start-up and the process of buying a product from the website of the company. Name of the company is BBC and they asked for a simple and clear reflection of the process to expand the target audience and be understandable by different ages. Company sells bags which has a wide range of models and customers. Process of selling is explained in detail at the presentation with the help of slide shows and animations. Application To begin with, two simple symbols have been used to create a symbol of a customer: a circle for the head, and a triangle for the body, to reflect a simple approach even at the beginning. Then, the adventure of buying the product starts, entering the website, choosing the product that the customer wants to buy, and buying the product by being directed to the online purchase system. After this story finishes, other possibilities as to change of return the product would be mentioned and the same customer model is seen as doing and completing these processes. By making customer model anonymous and without gender, each audience from different gender, age or social status can find something that can be connected to the symbol, and they may remember what do to in case they have a problem. Making the narration both verbal, auditory and visual way consolidates the understanding and appeals to each audience in the presentation. With the usage of using of different colors and symbolizing the process with a continuous line which may be zoomed in and out during the presentation in narrating different stages, can support the presentation and build a connection between the narrator and the presentation. To involve the audience to the presentation, after explaining how to order from the website, I would tell that there are our colleagues in each row of the saloon and they may help them if they have any further questions about the system. I will give them 15 minutes and ask them to order a piece from the website which will be free for them. With doing that, each participant may understand how to manage the website and the ordering system with the feeling of “must” because the product will be priceless for them. Also with the involvement of participants, the company may understand the weak sides of the system and work on and improve that sides more. Insight&Approach What I have learned from finishing this exercise is how to lead and address to different kind or types of people and how to grab their attention. By finding a common understanding and a feeling as an object being “free”, each participant would be involved or has to learn the system and they may spread the system all over their social environment. With doing that, the company may have a loss in short time, but after having the positive results, the product will be spread all over the target.
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21,133
Storytelling A market research team I was working with conducted extensive background research into loneliness and isolation experienced by the people with dementia. In a survey in 2017, over 1/3 of people living with dementia reported feeling lonely. Not only do people with dementia often feel that their autonomous ability to participate in communities is decreased, they often avoid social interactions due to the stigma of others in society. The goal of the research was to come up with a solution that can help people with dementia feel more integrated in their neighborhoods, as one of the major challenges faced was stigma. At first, my team was quick to Ideating new solutions without profoundly understanding the challenges faced by the key stake holders (People with dementia and caretakers), and that shadowed the whole concept of coming up with a robust solution. But after attending an online session about design thinking, we quickly understood what we were doing wrong, therefore went back to the drawing board and started reiterating our plan. So, our first milestone was to firmly understand the thoughts of our stakeholders by empathizing so that we get to understand and internalize their perspective; therefore, we did a market research with care takers and people with dementia, even though it was through the internet because of the pandemic, we got to really understand the root cause of the problems they face. On the ideation stage, we explored the positive impact of intergenerational interaction on people living with dementia. This insight was gained by conducting interviews with people with dementia in the form of storytelling and using open ended questions, as well as reading prior psychological studies on the topic. Through this we came across many studies demonstrating quantitative and qualitative proof of how intergenerational communication for people with dementia led to an increased likelihood of positive emotions and slowed symptom progression. Furthermore, from our interviews we found that the overwhelming majority of people with dementia expressed a willingness to interact with children as it reminded them of spending time with their own children and grandchildren in the past, and by co-designing with our stakeholders, we were able to come up with a prototype. We used storytelling to get insight into users, build empathy and reach them emotionally, and we were also cable to create personas to represent target users and add conflict to stories that reflect their user journeys and problems in our pitch which really allured the panelists. Thus, I firmly believe that Crafting stories, designers can better understand what users want from a solution.
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21,137
Storytelling Challenge & Selection The storytelling tool is used to bring connections with an idea, through stories told in a relevant and pertinent way. Using visuals and a story that captures the interlocutor's attention, it is possible to engage listeners and achieve a good result. Thus, it is possible to promote an idea, service or product to a specific customer without necessarily having a direct sale. Through storytelling, a more personal and engaging relationship with the listener is strengthened. Application A good storytelling should contain a story that connects to emotions, characters q to people's values, involving a greater purpose. A good story should create a cause, rather than just solve a problem. The first important thing to do to create a good story is to get to know your audience, because a good story is designed for your audience. Knowing their beliefs, their values, their habits, their culture, etc. understanding where they come from and what they need, are fundamental for the story to make sense and reach the listener in the best way. The second fundamental thing in creating a good story is to create a clear sequence of events, from beginning to end. Finally, it is important to have moments of reflection on history, questions that intrigue, generate suspense, so that the storyteller can create questions and give answers. Creating questions and not answering them can leave listeners confused and leave without a clear vision or an assertive conclusion of the past message. Insight & Approach What I learned from this practice is that the audience must in fact be the main focus in the elaboration of storytelling. I observed cases in which a story was not elaborated based on its audience and this generated great disagreements, from the public's lack of understanding to elaborate phrases or jokes that were not well received or understood by the audience. As I discovered that the most valuable aspect is the public, I would use an approach known as "The Hero's Journey", consisting of 7 steps: Introduction, Conflict, The refusal of the call, The necessary help, The overcoming, The great turning point and Conclusion of the plot. With that, I would try to reach the public in every story told.
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21,138
Design Thinking for Innovation Assignment: Learning Launch Challenge This is a challenge pertaining to the real estate industry. It is a business transformation challenge where there is a dire need to move traditional marketing into digital marketing space in order to generate buyer leads. Most property agents are accustomed to traditional marketing methods such as road shows, door- knocking, cold-calling, sending mailers, newspaper ads, etc. Some of these methods have been around for a long time because it allows the agents to access their potential targets quite easily. For eg, in my country, door-knocking clearly targets certain community house owners who may have a higher potential to buy another property near their vicinity so that their children can live near to them. However, clearly, in today’s age, traditional marketing is deemed intrusive, expensive, time- consuming and does not work as well. To move into digital marketing for lead generation, the challenge is to discover how we could move traditional marketing into the digital space while yielding higher quality buyer leads, use less agent’s time, and cost less advertising dollars per lead. We decide to use design thinking to solve this challenge. Selection The team has already gone pass the “What is” and “What if” stage. At this point, the team has a reasonable understanding of the potential buyer profile, demographics, interest that could make them a high quality buyer lead if we could reach out to them effectively in the digital space. The team has also decided to use Facebook advertising as a small scale experiment and use the Learning Launch tool to discover possible targeting ideas within Facebook ads that could yield the best quality leads at the lowest advertising cost. Application Before we use the Learning Launch tool, we made some assumptions on which targeting method within FaceBook that would accomplish our challenge objectives. We did the targeting configuration based on the buyer’s profile (discovered in the “what is” stage) and ran a small advertising budget for 2 weeks. During the two weeks, we analyse the number of buyer leads that we got, the potential of them (high quality or low quality) and the cost per lead. The results that we got was not what we desired. While some buyer leads were of high quality, the cost per lead was much higher than expected. Something was amissed in the way we configured the targeting. We re-look into our starting assumptions, kept what we felt was working with our results, but change some of the other assumptions after engaging with those buyer leads who are less interested in our properties. We made a 2nd run of the Learning Launch tool after re-adjusting our targeting options, making use of the information that we got from the acquired buyer leads. This time round, the results were far better; we managed to acquire buyer leads who are truly interested in our properties at a much lower advertising cost per lead. As these were really keen buyers, we also have had better engagements with them with less time consumed as compared to traditional marketing methods. Insights The Learning Launch tool was great in testing our assumptions under a small scale environment. Very quickly, we realised the following insights: 1) Despite a great deal of work in discovering the high potential buyer leads profile and property needs through the “what is” stage, the learning launch allow us to re-adjust our findings and assumptions as it gets into a real life situation. Some of the assumptions derived from the “what is” stage were not wrong; they were just not suitable for the current properties that we are selling, but those assumptions could be useful for other category of properties. 2) The learning launch tool allows us to make mistakes fast and cheap. During the 2 weeks of the first run, we knew something was wrong but because the budget we used was relatively low, we could quickly pivot to other assumptions without heavy losses. 3) We realised that some of the initial assumptions tested were due to personal/ experience biasness that may have contributed to the poor results of the first launch. Approach The learning launch was a great tool that eventually allow us to successfully transform our traditional marketing methods to digital marketing which is less intrusive, better leads quality and lower ad cost per lead. However, if we were to re-use the learning launch tool again (on another challenge), we would include a few more members of varying experience and know-how to mitigate away any personal/experience biasness in designing the Learning Launch.
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21,139
Storytelling – Reflection Challenge & Selection Storytelling is a great tool and I use when I explain to my classmates at many times . I work with student populations for any projects in the college and at times go to some schools for live experiences. Many of these people deal with oppression and dysfunction in every aspect of their lives, they need to be empowered and inspiration is a path to empowerment. I spend a lot of time “opening people up” and finding ways to inspire them to improve their circumstances. They explain if we ask them patiently and help them to over come there problems. When I work with seniors, we share stories for different reasons. Often they're lonely and are so happy to share stories of their lives with me to connect and they find meaning in sharing these experiences as a form of teaching and telling their problems or any overcomes in a motivational manner to improve our working in a sense. With my developmentally disabled people I meet I share stories of my life in order to help them visualize a state of independence, I use their feedback against the context of my story to ascertain their goals, and sometimes we use stories to better understand their interests and thought processes. I use this information to develop different strategies to try and find a way that works for them to gain more independence in the areas they find lacking in their lives. The happenings or any difficulties I explain them with a solution helps them in their solutions and they think and handle their problems in a strong manner. Application I have a story to explain in form of using storytelling. In talking about policy changes with a social service agencies, I was trying to explain to them the benefits of taking a more people focused approach, among other things, and especially, of recognizing each person as a unique being, and addressing their individual needs first and foremost. The agency was in the grip of a “compliance culture” and its clients were failing in this non-empathetic, rigid structure. I was also explaining how sometimes addressing the needs of one individual can impact everyone for the better, even if it seems extreme or out of the ordinary. I told a story about when I ran an emergency shelter after a stop of lift with using it going to the top flour of the apartment. Everyone was doing really well inside it except for one man who was locked up with others was deeply stressed and was making him very emotionally volatile. I could tell he needed attention; in my mind I decided he would be “Prince for an hour.” I made him a cup of coffee and sat down with him and let him talk after we came out of it with so much difficulties. It turned out that his father, who was with him, had survived a brain tumor and he was terrified that he would fall or that some other crisis would befall her during this stuck of lift while in the shelter after we came. Insight & Approach Well, wow, that was an eye-opener. His father was a calm presence and doing very well. Clearly it was time for me to open up with my story to him. I told him how scary it was when my father had his brain tumor in front of me and how I had to get him to the hospital and how difficult and scary that all was. I shared how he recovered well, and then tied us together, by noting how he and I both have parents who survived brain tumor. This worked really well. He really needed individual attention for that brief time, and he ended up with that and a true support. He calmed down, his father, who had become worried about him, calmed down, and everyone around them calmed down. Peace reigned again in our little shelter. And now we both got some fresh air and relaxed. So I told this story to the agency of the social service, and I think it had a big impact on people there who they take care of. The policies are being reevaluated and the caseworkers are going through new training. Sometimes a little story can do a lot of good. As that day I made him comfortable after a lot of difficulty. This course made me see this as a tool in a new way. When I've done it before it was really "make do," but now I can prepare ahead and think of stories that will assist me in presenting my ideas and best illuminate them at any situations I may be in to sort out it. I have a design background, but I ended up as an cost accountant in a company and working upon it. I had no idea this would ever be considered an asset, but I am so very grateful that it is very useful!!
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MIND MAPPING CHALLENGE- Mind mapping is a highly effective way of getting information in and out of your brain. Mind mapping is a creative and logical means of note-taking and note-making that literally "maps out" your ideas. All Mind Maps have some things in common. They have a natural organizational structure that radiates from the center and use lines, symbols, words, color and images according to simple, brain-friendly concepts. Mind mapping converts a long list of monotonous information into a colorful, memorable and highly organized diagram that works in line with your brain's natural way of doing things. SELECTION- Step 1. Collecting goals First we start with collecting all goals. Write down all the goals you want to do in keywords or small sentences. Keep writing till nothing pops up anymore. Collecting many goals is fine, because selection will take place later. Step 2. Central theme The next step is to type the central theme in the centre of a blank page. Step 3. General associations For the first level around the central theme, we look for general associations. The following categories are a great way to bring order into goals: personal, work, education, social and financial. Step 4. Selecting and connecting goals Selecting goals is important, because every goal will need it’s time in the agenda. Having too many goals lowers the chance of achieving them. APPLICATIONS- Once you have acquired the mind mapping techniques and abilities there is a plethora of applications for you to use them on. Tasks to be mastered with mind maps: Decision making (weighing of competing factors) Organize your ideas (notes) Organize the ideas of others (records) Memory (mnemonic) Creative thinking and brainstorming (conceptualization) Development of a group consciousness (group mind map) INSIGHTS- Mind mapping is a passion for me, and it is one of the strongest drivers behind this blog. I plan to explore it in much more depth – publishing mind maps, providing tips, talking about computer mind mapping, and much more. Just make sure to keep visiting. n the meantime, please give mind mapping a chance – try it out. Follow these handy tips and see the results for yourself. Don’t worry too much about doing it the "right" way – just make it fun. APPROACH- The benefits of mind mapping are extensive and far-reaching. In a general way, mind mapping expands our ability to think laterally and logically in any given situation. Listed below are several benefits of using mind maps for thinking, organizing information, and brainstorming ideas.
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Reflection-Storytelling Challenge: I am a master student in field of science, technology and innovation. As a part of my overall studies and research that I undertake at university, I often come across challenges faced by our society. One of the problems that I saw and may be quite important one from the perspective of a human being is global hunger crisis. The problem is very severe in my own country, India. Millions of people go without food to bed every day, ironically the country has huge production in crops and other food resources. I have seen people surviving on one meal per day in big cities, the situation is even worse in rural areas. While the country is showing tremendous growth in economic parameters, this challenge still remains a top priority for the nation. Selection: I have often noticed that people relate with ourselves better, if we can share with them real life experiences in form of stories and then they think of similar situations with their own lives or with them being part of that story. By this way you can provide them with a different viewpoint, which is useful in different situations. Overall, storytelling is a great way to share your thoughts and invoke similar thinking in your audience. Application: Once I had a chance to work with an NGO, which was involved in providing food assistance to the poor and homeless people across Delhi, my home city. As part of my field work, I used to interact with people involved in food business such as caterers, restaurant owners and even big hotel chains and once conducted a joint session for them. I observed that most of these people used to throw the extra food at the end of their business day, which could have been consumed by a lot of needy people. Moreover, I found that these business owners wanted to help people in need but didn’t know how to accomplish it. Then I decided to share story about a homeless guy near our home who used to search for food near any place possible. “One day while throwing my trash, I observed that a guy is frantically looking for food items near trash bin. I stood there and looked what he was doing, even though there was food lying there, but it was all ruined due to summer temperature. This sight was very painful for me and that day I realized the importance of food and decided not to waste extra food or better share it with needy people. Next day, I asked my mom to keep all the extra food in a container, after that I personally handed it to the homeless guy in evening. This gesture of mine brought a big smile to his face and he even gave me his blessings”. The people sitting in the audience were moved by my gesture, they decided to sign a pledge and committed to donate extra food prepared during business days to nearest NGO’s, home shelters or community kitchens instead of throwing it. Insights: Story telling can really do wonders, I realize this fact now more than ever. After sharing this story, people in the room clapped with appreciation and realized how a small gesture of their can bring a huge change in lives of people in need. In my opinion this tool helped me add a personal touch to the seemingly straight forward conversation. I noticed that people were more enthusiastic about participating in this cause when they found someone taking initiative towards a social crisis and finally deciding themselves to volunteer for the same. This shows that although the effort might be small, it still has a potential to change the world to a better place. Approach: The knowledge I gained by during this course helped me understand the true potential of storytelling in design thinking. In future, I will try to explore this tool further by using it as a mode of conveying social message in my research work. The idea is to expand this tool even further by engaging stakeholders on a much larger scale and implementing it to solve other challenges.
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21,142
Storytelling Challenge Storytelling is something that has become a great aspect of my life. I live in a home that takes in foster kids. Even though I may not be a foster child myself. Children of all ages come into our home and stay for any amount of time. Many of the children I meet come from homes below the poverty line and are less fortunate. I try to connect with all the children and make them feel safe and at home. When a new foster child comes into our care we will try to do a family game night, a fire with s'mores, camp out in the back yard or any other number of family activities. My family does this to help introduce the new child to everyone and to help make them feel comfortable. Every childs story is different. Application One of the foster children that has stayed in our care for many years has become very close with myself. This child is a medical foster child and has struggled to find a stable home that is willing to take him in. The child, who we will call Adam out of respect of privacy, was born with a condition called Arthrogryposis which has caused his joints to be locked from birth. Many people would let this control their lives. Adam does not. He learned to walk and eat all on his own. Which is something the doctor said he would probably never be able to do. Not only has he done learned to do everyday things but he has learned to play basketball and even plays in the local league. One day, Adam was sitting at the table with his things all packed up and crying. I Storytelling went over to him and asked him what he was doing and why all his belongings were packed. He turned to me and looked deep into my eyes and said “I have never stayed at a home longer than three months. It's my time to go.” Hearing that from a six-year-old boy brought tears to my eyes. I quickly explained to him that he was not leaving us anytime soon and that he has nothing to worry about. Insight & Approach Even though Adam may not of told me a story. I had to try to convince my family to adopt Adam. He was basically a family member. We all considered him part of it. All that needed to change was his last name. I used the experience of seeing Adam that morning to explain to my family why we should adopt him. It was a unanimous vote. As I stood in front of a group of strangers, trying to convince them why they should let me adopt Adam. I shared all the great times we have had. The things Adam has taught me. I also shared with them the story of finding him at the table. Adam became apart of my family that day and is a healthy, intelligent and happy boy. My family used this event to adopt all the foster children under our care. Storytelling is something I took for granted in line of work. I started out helping with a couple foster children around the house. After taking this course, I look at storytelling as a tool and an asset. I can now use storytelling as a tool during interviews of potential foster parents by having Storytelling them tell me a story about their past or having them use stories to further illuminate their personalities better.
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21,144
Reflection Paper Mind Mapping Design Thinking for Innovation January 4, 2020 Challenge In my current role, I support a range of government agency clients who are facing considerable resource challenges in meeting citizen expectations for service. These federal agencies have recognized improvements in the digital interaction are critical to addressing the overall growth of interactions that must be supported with the same, or fewer, resources than in prior years. My clients view self-service as a critical strategy that can reduce the volume of face-to-face or phone interactions to manageable levels, while still allowing more personalized, real-time support to the citizens who require it. Thus, government is renewing its focus on UX to serve its customers better. In one specific example, my client had amassed a patchwork of siloed digital assets with limited integration and little regard for customer effort or specific purpose. With the purest of intentions, each digital touchpoint had been conceived individually, and sought to address broad-based customer needs. However, over time these web sites had grown and expanded to the point where users found it impossible to find information, and often had difficulty determining which destination was the right one for their purpose. Complicating matters was that these digital assets followed the structure of the agency’s organizational design with each department having a degree of ownership over a subset of the digital experience. Understandably, the departments had become quite accustomed to their respective portion of the overall digital experience and were resistant to any holistic change without reliable evidence. In our favor, the one common thread across the organization was a deep commitment to the agency’s mission and a true empathy for the citizens they served. Selection In this situation, we knew we needed to provide evidence of the problem and its primary drivers using customer feedback and related data. Given citizen expectations were influenced not only by their interactions with government, but also by every interaction they experienced in the private sector, we also planned to bring forward exemplars from leading brands in industry. Overall, our research would cover a range of user types and also bring forward inspiring use cases to illustrate trends in UX that could be leveraged by our client. We were confident our work would uncover meaningful new insights to help guide improvements in UX. What was less clear was how to enable a broad range of client stakeholders – some of whom were vocal detractors of the overall project, and many of whom had rather tenuous working relationships – to consume and engage with the research in a way that would be memorable and guide the future direction of the project. We chose to employ a mind map to synthesize and distill insights across the inter-departmental project leadership team. Application In planning the mind-map exercise, we first documented all the research and findings we had gathered and affixed the insights to the walls of the conference room we used for the working session. Included in the artifacts we shared were customer and employee verbatims – quotes taken directly from the interviews we conducted with both customers and employees. We also showed images of most visited digital pages with traffic volumes and other digital metrics we had gathered during our discovery process. These were combined with exemplars and quotes from private sector leaders as inspiration. Before the workshop attendees arrived for the session, the meeting room truly looked like an art gallery with photos and images, data and metrics, post-it notes with specific quotes, etc. When workshop attendees arrived, we invited them to peruse the information at their own leisure to consume and digest what we found before our agenda formally began. Many with coffee in hand, attendees began to traverse the room, pausing and reading the artifacts we had posted before being directed to a seat at a small round table with 5 – 7 colleagues. Early in our agenda, we then conducted a more formal gallery walk, providing a clipboard and individual post it notes to each attendee and asking them to lift out the insights they found most salient from the gallery walk. In the smaller groups, we had standing flip charts for use in sharing the results in the smaller team setting. Each working group was facilitated by a member of my team, who guided the group through the exercise of sharing their findings, clustering them into key themes and drawing connections across the different themes before finally leading a discussion that resulted in insight statements for each theme and building a short list of the criteria that would truly address each problem – high level design criteria. Insight By applying the mind-mapping technique, we were able to share a considerable amount of information with a broad range of stakeholders in a relatively short time, and in a highly engaging and visual way. What I found was that presenting information in this way caused people to consume and understand it better – something that lengthy “white papers” or static PowerPoint presentations could never reliably promise. Having a shared perspective based on research brought people together around a shared sense of the challenge. Some of the “turf battles” seemed to subside slightly, as previous project detractors embraced the project and found common ground with stakeholders across organizational boundaries. It seemed that having done sufficient research on the “What Is” really helped build the case for the entire project and also clearly defined our problem. It seemed to me that this clarity is what had been lacking in the past and led to the project’s failure in previous attempts the agency had made. Now, armed with better data that people understood and had the chance to interact with, the team agreed on the problem and at a high level, what needed to be accomplished for the user. Approach I felt the approach we took was effective and would not make very many changes to the overall structure we used. I thought having workshop participants consume the information on the walls at their own pace was effective, and also allowing them the time to peruse the “gallery” before the day actually began just gave that much more time to digest the information. The one thing I might do next time is circulate some information in advance of the session for those inclined to go deeper into the findings – I think pre-reads might have been useful and may have enabled us to cover even more ground. But overall, I felt the day was extremely successful and we received very positive feedback from several of the attendees.
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21,145
Design Thinking for Innovation Reflection – Visualization Challenge The challenge I am facing is related to a project identified as very high priority by the leadership team of my company, an IT business delivering communication solutions to our customers. These customers are typically businesses and government agencies that sometimes have multiple locations around the world. These communication solutions are charged monthly to the customers with an overage depending on the volume of minutes or data exchanged. Naturally, customers are looking to track their usage to make sure they understand how their employees use our services, would it be to track minutes called, megabytes of data exchanged, etc. and possibly readjust their contract with us if they constantly overuse or underuse our services. The problem at hand is the following: we need a state-of-the-art customer portal, for them to track different metrics related to their usage of the communication service and possibly offer other conveniences such as service configuration management, incident tracking, document library, etc. Multiple meetings were already held to determine what this portal needed to include, how it is going to look and how the information would be conveyed to the customers. With long discussions came confusion around the solution we were working towards and what we were actually working on in each of these meetings. Selection With this challenge in mind, I decided to build a workshop where I would use visualization to help the audience align their vision and thoughts on the same solution as everyone else in the room. Visualization is the tool I identified to be the perfect fit for this project, because it helps: 1. Understanding the problem and having the same understanding as everyone else in the room; 2. Idea generation, since everyone can see exactly the solution being worked on and can identify missing elements, flaws or underexploited strengths; and 3. Testing the solution with actors from outside the project so they understand very quickly, with minimal support, what is the product being worked on. Application Having selected my tool, I was ready to apply it in the workshop context. I applied large sheets of paper on a meeting room wall and identified each sheet as a customer portal section e.g. “Real-time Dashboard”, “Service Configuration”, “Analytics”, “Document Repository”, etc. Then, I cut letter-sized sheets into 4 pieces and wrote elements of each portal section on them which I then stuck to the relevant section with gum tack. For example, 1 of the pieces of paper looked like this: It was placed on the sheet “Real-time Dashboard”. I did so for all the other elements already identified by the project team and then started my workshop with the whole team. This tool really worked well as everyone in the room was aligned on the same solution and we could make changes and modifications on the fly while seeing the impacts on the final solution right in front of our eyes. We would write on the different elements or add post-its to the different sections and elements to explain our points and visualize ideas brought up by the different participants. It also kept the workshop very active as people didn’t just stay in their chair listening or talking, they were physically involved in the project. There was a great energy level throughout the whole workshop. It was probably the most productive workshop we had on this project. We ended up generating more than 40 new ideas which could range from new elements on the portal to simple modifications or improvements over elements we had already identified. The following meetings on this project always had these large sheets of paper with us in the room and became a great support for the whole team and even for the subsequent steps, when we were designing the real portal. Insight and Approach Following this project, I quickly understood how Visualization, and Design Thinking as a whole, was crucial for the type of projects I had to lead. At the time, I was not aware I was doing Design Thinking, but now, I am able to put a name on the tool I used. It helped me (and the project team) so much that now I do not hesitate to use the same kind of methods when designing a new product or even when trying to improve a well-established product. It made gray areas much easier to navigate, and even fun sometimes! I now understand how I should have used Visualization much earlier, even at the beginning of the project. I feel like we have lost so much time with the initial meetings than led to nothing (or not much), just discussions on top of discussions with very few valuable ideas. If I had to do it all again, I would have used visualization right after my kick-off meeting. What is interesting now is that I also see how the Storytelling tool would have helped me in the development of my customer portal. I could have roleplayed different types of customers, try to immerse myself into what they needed and developed these needs into requirements. It will be interesting to test that approach in one of my future projects. Site X – Status (Active or Inactive) Monthly minutes used: XX min Monthly data used: XX MB
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21,146
Reflection- Storytelling Challenge: I run an event organizing firm. Organizing different events like fairs, competitions, workshops etc. are common portfolio of the firm. Various times it has launched many educational programs on different educational institutions premises. Its main purpose is to create opportunities for students to enhance their extra curriculum skill. Through launching various programs the firm uses to provide a platform where students from different institutions can participate and engage and enhance their creativity. For that University permission must be granted. At the initial stage I have to convince the university authority about the effectiveness of arranging such programs. Many times it happened like they were not much willing to allow such programs to be arranged and launched by third party organization, externally. Moreover they are not So it becomes difficult for us to convince them. What I need to do is to use different tools to make them understand its effectiveness. Selection: I decided to focus on the results of participating such programs to convince the stakeholder. So I choose storytelling tool. A storytelling tool is a very effective tool that creates emotion very easily by connecting all the elements than just giving a list of benefits. It easily attracts and holds the attention of the listener. My type of problem is very much solved by this tool. I share the results in the form of story. This is the reason I choose storytelling to give stakeholders a compelling reason to allow such programs. Application: During a meeting with a certain stakeholder, I presented the whole thing in the form of story. A story of a previous program held couple of months ago. The mind blowing performance improvements of the students really surprised us all. It was a story of a competition, a poster presentation competition. 200 students participated in the competition. They were supposed to brainstorm about a particular social problem and its probable solution that comes out from their mind. And they were also supposed to find out a business implications of the solution. It was a group work and they have to solve the issue on the spot. Create a concise map of the whole idea and draw it in a poster. Panel of judges evaluated their performance. This event occurred three consecutive times. I shared the tremendous cognitive development of the students with the stakeholders. Insights: The result was unexpected for me. The stakeholders, who were not much willing to talk even or to give an appointment, were impressed by listening the story of student’s tremendous development. They were much willing to give us a schedule to organize the competition. They provide us the different sessions to meet with their students. After this we never had to present our story to those specific stakeholders. I realized the power of storytelling. my task become easier than before. I understood how to create emotion and interest in the mind of stakeholders using this tool, how to make them understand and visualize the benefit of a certain offerings. I was really impressed by the result. Approach: Definitely I will use storytelling tool in my next projects. Because this is the tool that can bring the expected emotion and action from the stakeholders.
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21,147
Challenge: Lack of mobile network in rural parts of India is the one of the reasons leading to backwardness of India it is estimated that 40% of rural India doesn’t have access to internet. Internet becoming as important as water is very essential for overall progress of country. India despite having one of lowest data rates in the world (0.2$ per GB) struggles with network access. Selection: Group of people from the telecom industry decided to brainstorm and rope in private operators. Given the geography and the distribution of the population density of India in the flat lands, Information and Communication technology (ICT) has the potential of being leveraged using wireless technology. By connecting villages with internet, and using ICTs to make villages more inclusive part of our country one can imagine a positive change happening in these areas. Some Internet Kiosks use the current wireless technology to help people in rural areas (Referred from ex regulator.) Application This internet could connect urban and rural India facilitating the movement of rural goods to urban markets and other way around as well. It can also be used to develop, support and promote credit availability of finance in rural areas, transport and courier services, help in energy generation that has the potential to indirectly impact development in the rural areas. Insights The design thinking process helped the team to come up with new idea of OFC .The mobile revolution of the last five years has seen base stations sprouting in most towns, owned by three or more operators, including the state-owned company. The base stations of the new operators are networked using optical fibre laid only in the last 5 years. Approach The design thinking process involved selection of ideas based on broad definition of having connectivity later it moved from a wireless connectivity to wired connectivity and then to an idea of having underground cables in order to cut down costs and hence a solution was reached that was both efficient and cost effective.
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21,148
Reflection – Visualization Challenge & Selection Events can be dogged by cost overruns, poor scheduling and customer dissatisfaction due to a range of factors related to planning, communication and resource allocation. Failure to keep a track of changes to the scope of the event: as with most real-life scenarios, most events will have changes in plans and scope before the big day. Failure to keep a track of the smallest change can mean an out of control budget, or an impossible timeline. If anything can go wrong, it probably will! Stuff happens at the last minute, leaving everybody surprised by it. Consequently, the event goes into a tailspin while the event planner tries to clean up a mess we had not anticipated. The first tool I applied was the tool of Visualization, to have a well communication of event target, scope and mission among sub-working teams and supporting units before designing the timeline and job allocation. I always apply this approach with the core teams and stakeholders who have to understand and familiar with the event management and scope of works, so as to allocate the right resources, with the right skills. Application I have used power point with pervious event photos, diagram & sketch of situation to create visual scenarios of the problems or challenges may meet, and bring a set of questions to discuss to allow a diverse group of stakeholders to learn from each other in the process of defining the scope, key components, and relationships between components to consider when identifying ways for improvements. Then I will deliver with existing material available to understand the environment. The existing material may be floor plan, operational manual, system user guide, pervious review report or review of guest’s feedback. Then I conduct sub-group meeting with each supporting units to ensure the working timeline and ultimate goal. If time allowed, I will apply the visualization tool mentioned by Angela Meyer, designer at week 1 to draw the diagram to capture our thinking to understand what the guests (customers) experience is like, and we would get much more detailed in the way that we start to visualize. To improve the event coordination, it actually relies on different stakeholders in the field to be able to deliver the service to the guest. During the discussion, I will divide the stakeholders into groups of 4-6 participants each representing a different organization. Each group receives a poster-size copy of the straw man graphic that they can write on to make comments. I give them few questions to answer, such as: “what key elements are missing from the graphic? / What would you change about the graphic to make the event more success?” I give them approximately 20 minutes to discuss the questions and mark up the graphic. Then I have each group report out, and then I record the common elements in the insights of each group with additional insights that come from the group discussion. After the session, I puzzle the ideas from the group discussion to the new insights, and proposed changes of the event planning that they agreed. Insight & Approach A straw man visualization is useful in ensuring that everyone involved has a tangible concept to work from. Otherwise, there is a risk that people are working with different pieces of the whole, different perceptions, and different, unstated assumptions, as they continue to research and discuss aspects of the idea or solution. My experience can tell that conducting this exercise with several groups is that while the revised graphic that incorporates stakeholders’ feedback, which is important to motive them and reinforce the problems they are working to solve. The shared insights are the valuable elements to reinforce the event mission and streamline the scheduling and to fulfill customer satisfaction. Moreover, I learnt that the graphic gives the diverse group of stakeholders a key point for discussion which allows them to share their points of view and develop insights into potential root causes of their problems. Perform an event risk assessment as an early part of the event planning process, set time aside with event team to brainstorm what could happen to derail the event, cause a budget overrun, or to prevent you from delivering the expected results. Then figure out ways you can mitigate those risks. This exercise doesn't take a long time, and it's enormously helpful in understanding the weak links before the big day. They can quickly identify where they have included, or what they are missing; it can allow a quick gain new insights. To conclude, I found that the shared insights and learning among different stakeholders is the most important issue to make improvement. To start the next event, I would use the visualization activity to kick off the project. Apply the revised graphic with incorporating their combined comments to facilitate the event planning.
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21,149
Challenge One of the things I like the most is music, but there is a very big step from just enjoying it to being able to do it through an instrument, when I wanted to learn to play drums I was a child and it was quite difficult not only to understand the rhythmic figures and how to They related to my movements but also the fact that each of my limbs had to perform a different activity at the same time, I felt like my head was going to explode. Without knowing it, I used one of the techniques to be able to associate these needs when playing this instrument and understand many of its elements more easily. Some time after having learned I had the opportunity to impart this same knowledge and the doubt arose again, how to imply the same thing that was so difficult for me to others. Selection & Application This is where I remembered what visualization was and still is of great help to me, since I have no training in teaching, I decided to look for some guides related to learning and how to include these visual and interactive experiences with children, so that I took different musical concepts to teach and represented them in a graphic and friendly way with which to interact to learn this very difficult task of starting on an instrument. In this way, many of them not only understood and advanced more in the development of their skills, but even later they could remember those images and associate them with new topics taught. Insight Well, the result of this was gratifying when compared to my experience learning as a child, a course of great mini-musicians full of joy and excitement at the time of interpreting their instrument in the best way even after a short time, this This tool is quite useful for learning and not only that, but also for the development of imagination, so it made me think that many times educational systems are squared and boring, making the interest and curiosity of students just a secondary factor in their learning, when this is what provides the awakening of knowledge and advancement, not only in the music but in many other aspects. Approach Finally I believe that this tool can be applied to many other areas, but in my case it is an excellent resource when applied in the challenge of teaching, I think that in some way it could be integrated with storytelling, not only to teach but also to maintain an energetic spirit with a desire to learn.
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21,150
Challenge  &  Selection For  my  assessment,  I  have  chosen  storytelling  as  a  method  of  working  through  a  business   concept  I  am  currently  setting  up.    The  business  concept  that  I  am  developing  is  around   business  transformation;  where  organisation’s  struggle  to  conceptualise,  develop  and   execute  their  business  transformation  agenda.    Business  transformation  encapsulates  an   organisation  needing  to  pivot  or  tact  to  a  new  business  model  that  makes  them  current  or   identifies  a  market  need.    Storytelling  enables  me  to  understand  stakeholders’  needs,  wants   and  desires,  to  create  urgency  around  an  organisation’s  change  agenda.    All  too  often,   organisation’s  have  a  disconnect  between  the  Executive’s  vision  of  a  future  state  and  the   stakeholders  that  execute  on  their  vision.    As  a  change  management  consultant,  I  have   heard  many  times  that  somebody  or  a  group  of  people  “just  don’t  get  it”;  leading  to   frustration  for  the  Executive  and  the  stakeholders  delivering.    Using  my  unique  view  of  the   Executives  and  stakeholders  through  changing  their  business  model,  I  am  able  to  understand   the  frustrations  of  both  parties  to  identify  a  solution  that  will  deliver  a  quality  result  for  all;   ensuring  organisation’s  are  able  to  make  truly  great  transformational  opportunities  come  to   life. Application A  recent  engagement  with  an  organisation  trying  to  implement  a  new  Enterprise  Reporting   Program  (ERP)  revealed  an  opportunity  to  discover  a  solution  that  would  assist  that   organisation  (and  many  others  in  a  similar  situation)  share  their  vision,  to  execute  the   business  need  for  the  ERP.    The  Executive  were  completely  on-­‐board  with  the  concept  of   introducing  the  ERP;  however,  the  people  using  the  systems  were  change  fatigued,  weary  of   another  change  project,  lacked  faith  and  confidence  in  the  Executive’s  vision,  and  were  time   poor  with  all  of  their  “business  as  usual”  activities  to  maintain  continuity  for  the  business’   survival.    All  stakeholders  had  a  legitimate  reason  for  their  perceptions  and  lacked  a   common  solution  and  effort  that  would  direct  and  energise  the  organisation  to  adopt  the   new  ERP.    Whilst  engaged  as  a  consultant,  I  was  able  to  assist  them  through  the  trials  and   tribulations  for  a  successful  implementation;  however,  the  organisation  lacked  a  common   solution/tool  to  collect,  storage  and  report  on  the  transformation  effort.    My  business   concept  is  to  bring  all  of  the  stakeholders  together  in  one  common  tool,  to  track  their   progress  and  understand  where  effort  needed  to  be  placed  to  deal  with  the  complexities  of   the  resistance  to  change. Insight  &  Approach Having  shared  this  experience  and  shared  the  story  with  others  in  a  similar  field,  there  is  a   growing  need  to  develop  a  business  transformation  tool  that  can  provide  a  complete   overview  of  the  business  transformation  journey  for  organisations.    Professionals  have   connected  with  the  story  that  I  have  shared  with  them,  citing  they  have  similar  issues  with   their  transformation  efforts  and  are  continually  frustrated  at  the  lack  of  commitment  to  a   single  goal/vision. There  is  excitement  around  my  business  concept,  as  the  story  I  was  able  to  tell  about  my   concept  rang  true  for  practitioners  in  similar  fields  and  there  is  a  belief  that  this  is  a  universal   issue;  not  just  isolated  cases. This  is  an  introductory  insight  into  Design  Thinking  for  me;  however,  what  I  have  been  able   to  understand  is  that  there  is  great  application  in  having  other  people  understand  the  issue   and  to  rally  behind  a  solution  that  will  work  for  all. I  have  now  become  a  passionate  advocate  for  Designed  Thinking,  introducing  the  concept   and  tools  to  all  that  I  come  across;  as  the  application  has  the  ability  to  assist  people  connect   through  a  common  medium.    This  has  engendered  insight  into  another  methodology,  which   is  now  being  widely  used  in  the  consulting  practice  where  I  work. We  regular  talk  about  all  of  the  tools;  however,  the  power  of  storytelling  has  been  especially   well  received,  to  provide  insight  into  how  individuals  work  and  the  impact  of  change  on  their   daily  lives. Participants  have  also  commented,  saying  that  they  appreciate  somebody  “listening  to  me”;   to  open  them  up  about  their  experiences  and  how  solutions  can  be  achieved  for  a  common   goal/vision.
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21,151
Challenge (Storytelling) In today’s world, we are facing a lot of technology and gadgets coming up. Many of us, was born in the midst of that movement, others before, but the truth is, everyone at some point will deal with the technological wave that is more evident nowadays. For that reason, the challenge that will be discuss in the following sections, is about, how to use the the power of storytelling in the technological environment and take advantage of this powerful method to improve the analysis processes of big quantities of information. Selection Storytelling is a powerful technique that get company’s attention recently due to its good results. The capacity of understand a big quantity of data and focusing on our attention in just one thing is very few and far between, so, the storytelling is a perfect tool that you need to have in your toolbox. The capacity of conduct a process or a management, and structure that in an easy and understandable way (with beginning, middle an end) in a logical way, focusing on the important thing along the way, is what leads us to so-called insights that is the power of storytelling. Application: I work with with several software and programs daily in my job, and one of my responsibilities is to convey important information and insights from different datasets. But the problem is, in big companies the volume of data produced by different areas is huge, it’s a world of data that are collected every hour. The capacity of human brain to deal with that is little and useless. On the other hand, we have metrics and chart to summarize this enormous quantity of data. My point is, after all correct management of the data, even so, we don’t have a good ground to get insights, because the charts don’t tell a story (with beginning, middle and end) necessarily. For reason, we need the human factor in this equation. In addition, we can use the storytelling tool for help us. The remaining question is, how can we use storytelling to improve the process of data analyses in daily basis? First of all, all the data convey some idea, some tendency, some information. However, to take advantage of this and get good ideas and insights, its necessary covey this information in a logical way, read in an intelligent manner. To do that, try to understand the material and use the storytelling is a good bet, because using the storytelling, the information will be more clear and understandable, helping the decision process in different scenarios. Insight With all the data, structured no more like a bunch of information disconnected, but otherwise, in a logical way to take in, in other words, in a storytelling way, its way more easy to get insights, because the clarity help us to grasp all the process in a natural way. Some time ago, I faced one difficult situation, where the correct path to follow was unclear, there were different variants regarding the situation, and I was definitely stuck. Nevertheless, before I kwon it, I found an answer for the problem, because a tried to simplify and tell a story for myself. Approach Using the described method above, has helping me in a lot of different situation in my current job, therefore, I intend continue using what I already kwon is a good approach. Furthermore, I will try to apply in other aspects of my life, or in my studies.
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21,152
Mind mapping (sorry for my english if you find some spelling and/or grammar errors) Challenge & selection I have not used yet mind mapping, but I have already worked on the design of new commercial offers and would like to reflect on how the mind mapping tool may have helped me to do a better work. Indeed, I was once asked by some big monolithic French logistics company to help them to design new commercial offers, some “quick win” that may help them to enlarge their revenues. A 3-day workshop was conducted with the top management worldwide, but the company had organized. They just invited the top management for 3-days... They asked us for help 3 days before the workshop to “save the day” Which we did, according to the criteria they had, but I remained pretty sure we could have done a better job and I have now some ideas why. Indeed, even if our job was to be the firefighters for a messy situation (limited knowledge of the sector beforehand and stressed timing...), we still could have gained more momentum from the c. 20 participants. Application & approach What we did was i) to look for “real customer needs” first, ii) to then generate some “new ideas” through brainstorming, iii) assess these new ideas and iv) develop them. The 3-day workshpo encompasses phases i) and ii). Here are a few errors we did: - for “real customer needs”, we asked the company what they thought the customer needed. We differentiated behavior, want and need, but we looked only on a theorical way on the “customer journey” and never spoke to one of them - for “new ideas” we asked top management for their insights: these were sometimes partial or “out of the field” and, even when they were good, were generated by people who had a similar mindset - and we assessed the ideas instead of trying them I want to focus on the mind mapping because, even with the constraint we had (3-day time to generate an idea and insights mainly from top management), I am pretty sure we could have better handled the connection between the “needs” and the “ideas”. Hence the “criteria”. More specifically, to generate “needs” we separated the 20 participants into 4 groups to discuss about customers’ situations that the logistics company had to handle. What happened? What was the issue? What was the reaction? And, most importantly, why did this specific situation occure, what was the core element? For each situation, we tried to highlight the customer point of view and, for instance, the security aspect emerged for specific products, or the complex storage management of some specific dangerous products. We also looked at the competition, their actions and why they developed that functionality or that other one. From there we defined some patterns. But these patterns were developped by groups of 4-5 persons within a room, talking about the specific issues they already knew. At the end of the process, each group showed its conclusions to the entirety of the workshop (traditional “each group selects a speaker to show its conclusions” way of doing) and we hoped to generate some discussions between the 4 groups (for instance “oh yeah, we all agree this is an important need to tackle”. Insights Wrong. We missed a lot of things 1- when the boss speaks, other people remain silent. And nobody contradicts him 2- people do not think, they speak. And sometimes it is important to take some time for yourself 3- people did not really have time to discuss about the situations per see, they only had time to discuss the conclusions each group had reached 4- we did not generate any link between clusters / topics 5- we missed the ‘criteria phase’ and directly jumped to the “what do we do?” phase I think the 1st phase, considering the constraints we had (timing and people), may not have been a bad one (generate 4 small groups to brainstorm on specific situations). But, after these discussions, it would have been great to just describe on panels or other media the situations that led to our conclusions. Only the situations and not the conclusions each group reached, to see if other participants who look at the same situations on the panel would reach the same conclusions. Maybe other “needs” or other insights would have emerged to aliment our ideas. A same situation can be seen differently according to the point of view. We would have generated more discussion on the 2nd phase and, quite important, some connections may have emerged between the different situations or insights (whereas we remained limited to a “group” by “group” point of view). We directly jumped to the 2nd phase without really looking at one of the most important phase, the links and the criteria. At the end of the process we had something like 10 to 14 ideas, selected 5 of them, developped 3 prototypes and one went into market. It “went into market”, I am not sure it succeeded
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21,153
REFLECTION-STORYTELLING CHALLENGE   I studied in an Indian school all my life , the journey was sometimes grueling and  sometimes facile. But the Actual problem for me Occured in Grade 11 and 12 , “The most  crucial years of a person's life” according to Every Indian Parent , Teacher , Relative etc . I’d  like to share a little something about the Indian Education system . Being one of the Oldest  Education system in the world it is said to be predominantly flawed.​ It does more harm  than good to the young minds.     The students are overburdened with studies. There’s no time for Extra curricular activities  as the whole focus is on Academics . Moreover, the focus is not on understanding the  concept and enhancing knowledge but only on mugging up the lessons with or without  understanding them with the sole aim of acquiring good marks and top in every single  subject there is. The student is considered “Not Intelligent” If he/She fails to get good  marks in A particular subject.    SELECTION    This has caused a major problem even in my life, And to solve this problem I use the  storytelling tool. Every student studying in and Indian school has been judged once or  more times in their life ,based merely on the marks they’ve attained.    I used to be in the top 10 in my class till Grade 10. Then , we had to choose streams in  Grade 11 , And I chose Science stream , As I really liked the subjects, but that turned out to  be one of the worst mistakes of my life ,at the moment . The Pressure I faced from all the  sides , from parents , teachers , peers , was awful. It affected me in numerous ways, I went  for 4-5 tuitions, I lost my appetite, I didn't sleep for nights , I worked really hard but I never  got “good marks” , It was no more my cup of tea. This was a really difficult time for me as  Every one would consider me to be “dumb” . Somehow, after struggling with the subjects  for 2 whole years, i passed all the subjects In the 12th grade board exams , except  Mathematics; I failed in The subject and It was a nightmare. It was a nightmare for me , and  my parents . My parents were worried about how they’ll tell their friends and relatives that  their daughter had failed a subject , It was a huge thing , Because failing was not  permissible , Failing is treated as a crime , literally. So, They told me to lie , they told me to  tell my relatives and friends that I got 75% , and I was also really ashamed of myself so I  went with it . APPLICATION AND INSIGHT    Then came the time for college applications , and I couldn’t enrol myself in any course  because I had failed a subject , even If that subject wasn’t required for the course that I  wanted. The cut out for the universities was 50% , And I , even though I had failed in a  subject had a total of 69% , But that was not enough , I had to pass in all subjects to enrol  myself into college . I thought I’d never do college , because that is what we are told , if you  don’t pass your board exams , you wont reach anywhere in life , and I started believing that  as it was all coming true . My parents sent me to India , I went to a College , I did my  diploma in Interior design for two years , I came back to U.A.E , I got into the same course  that I wanted to go , which I was declined for , because I didn’t pass 12th grade . I was no  longer ashamed to tell people that I didn’t pass 12th grade, Because I learnt something  really important that is not the end of your life , there are always more ways to acquire  your goal , it may not be famous and the most common one but one certainly can move on  from a little fall in their life.       APPROACH    Now , this a story I tell people without being ashamed because ,I was able to attain my goal  even without passing my 12th grade , without meeting the standards the society has set for  every student. Failing is not a crime , it’s a part of life , Failing to do something makes a  person get a better insight on what they want to do or what they want to become. This is  just a personal problem in which I used the storytelling tool, but after doing this course I  have learnt that I can use this tool to solve bigger problems .Talking about your problems  always is better than keeping it buried inside .
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21,154
Challenge One of the goals of BPI AMTC is financial literacy. We have started to roll out Investment 101’s to specific market segment but we were challenged by the upcoming generation called Gen Z. We called this project “Next Gen Investors.” These are upcoming individuals joining the workforce that were born from 1997 to 2012. With this, we wanted to know the goals, aspirations and patterns these fresh individuals are up to. We wanted to know what their take on investments is and how they will manage their finances. Will the group be a significant customer of UITF products? If so, what products will be suited for them? We wanted to know if we should start to roll out curated campaigns for the generation as early as now. Selection The project focused on learning and understanding them. You could say we used Visualization. We wanted to understand what are their goals & aspirations. Using visualization, it made us understand what is going on with their lives since they are upcoming 4th Year College students and soon to be fresh hires of the workforce. Visualization is a design thinking tool that can uncover the things which were not asked. No boundaries on what is wrong and right. It will interpret the emotions inside through a creative way. Application This project happened post-pandemic. We had the liberty to meet them face-to-face and engage with them on a personal level. We started out to invite a small group of Gen Z individuals. Prior to the start of the discussion, we sent a pre-work to get a head start and get to know them a little more. Then come the days of discussion, we had a series of activities both individual and group [paperwork & sharing] work where we will allow them to express themselves and how they interpreted investments. At the end of the project, they were asked, “If you were to make an advertisement on one of the UITF product, how would you execute this.” They pitched their ideas to us as an ending activity. Insight If we did not use visualization as tool, I would say it would be difficult to understand the participants. Given that their generation is different from other generations. It is new; you cannot use old data to understand them. Engaging with them on a personal level gave us insight that is surprisingly new. We thought they had no idea about investments, but in the end we realized they are more informed. They are engaging already in various investment securities as early as their age. Visualization broadened our view and we gained more valuable insights as we have hoped for. Approach I would suggest incorporating learning launch as an additional tool. Visualization did help us a bit in understanding the participants. But if we were to take it to the next level, testing and experimenting may produce more beneficial results. We may have testing if a specific marketing campaign can work on their generation. Would the current platforms be working just fine or they would be more open to try new ones. Or better, they might come up with a new way to invest.
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21,155
Example reflection – Story telling Challenge and selection Story telling is a very powerful tool and perhaps the most popular one for me to use. As how through the hero’s journey one can develop interest in a narrative and convey deep messages as well as create an interest hook through the climax and anticlimax. I work in an advertising agency on the account of one of the biggest personal care brands. The brand had been loosing market share in the country to new players as well as competitors. The relevance of the brand was dwindling as it seemed to be nothing but a beauty brand of the older generation and its image needed a revamp. An important part of a brands image is story telling to narrate the brand proposition and concept in a relatable way. In the past decade the brands stories have been about fragrance and other traits that the consumer doesn’t give merit too, atleast the target consumer. We needed to weave a new story with new characters to make it resonate with audience and tell a narrative which has the brand purpose in it with an insight relevant to the target audience. Application So this is how we weaved the story of relevance, first we wrote new bar statements that shifted the product benefit to glowing face and glowing skin. We started highlighting ingredients in our story to build an RTB so that the story can be believed and so that we can give it an head. The next phase was to bring in new talent to the team, people who have been at the forefront and their names on the back of some of the biggest brand stories. So we put into research the multiple concepts that we had, out of these the concepts that won were a glowing face and face cream like glow in a bar. So we wrote three stories one for an urban audience suited to their pallet but without the brands purpose of expressing oneself unapologetically. The other story for the urban audience was slightly elevated and had purpose woven into it, these two were supported by the story for the rural audience which would be a much more linear one , simpler to understand. So we made animated versions of these stories and put them into research to test which would prevail and win. The research of the story would measure three things ; enjoyment, comprehension and most importantly recall as these are the three pillars of a successful story. The research ran over a month, the difference in characters of the story would be key to the results. In one story we got two new characters on the brand that are at the peak of their fame, the other two stories had a character that came from a popular family and was still relevant to the culture and married into royalty. So after extensive research it was found that the script with the new talent worked better and was liked more. So this had to be further enhanced and we did that by leveraging a song that was popular classic and making a remix out of it with one of the best music directors. This did help as songs is an essential tool to uplift stories and can be used to great benefit. The story starts with the male character sitting and when his spouse walks in he is left in awe with her radiance. Her radiating face leads him to sing the song and do a dance which increases the joy of the story and storytelling. So he sings the song and the main line of the song chand sa roshan chehra also became the brand benefit articulation. Insight and approach So the idea stemmed through multiple research and consumer sessions conducted. We wrote multiple bar statements to help the consumer visualize the product and the feel of using the product. Many bar statements failed various angles were used some tried to leverage product use experience and some the ingredients but none of them worked, the only one that clicked with consumers was the one that offered face cream like benefits in a bar of soap. From this we made a creative brief and made a script that went into animatics and then came out well and is now going to be a film.
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21,156
Reflection – Mind Mapping Challenge Leading a team for the annual creation, development, and implementation of the hiring process for 300 positions on a college campus can be a daunting task. When I first joined the company, when I would ask a question about how we recruited or hired our staff and question to my team (comprised of staff and students) ‘why that way?’ I was almost always told “that’s they way we’ve done it.” Reviewing data from the previous 5 years, I could see that the rate and quality of applications for the positions had declined steadily and we needed to rethink our processes and not keep doing it the same way we always had, which required new levels of buy-in from my team and thinking in ways we had not before. Our employees were front line staff for customer service, crisis response, and being leaders within their communities so a decline in their skills and abilities truly was impacting the experience of the others on our campus, which was showing through satisfaction surveys and feedback groups we had held. Selection I had used visualization and mind mapping in previous positions in order to find themes and patterns and knew these may assist in creating new hiring marketing, interview questions and process, and hiring experiences. I knew that I needed to lead this team from the “what is…” and “this is how it’s always been” to the “what if…” mindset. In order to do that, I chose mind mapping and created a plan to lead the group through it. Application and Insight In our first meeting, I broached the topic of wanting to move from the “what is” and has been to a more innovative approach of “what if we did….” There was quite a bit of resistance from people – much of it was couched in “why fix/change it if it’s working?” I didn’t want to give in to the mindset as I knew we could make our process better by looking at what we could do and challenged them to work alongside of me. I went as far to say “let’s try something different this year and if it doesn’t work we’ll do it the old way again next year.” Giving that concession seemed to relax them and we moved into weeks of mind mapping exercises. We put post-it notes up around the room, talked about why some ideas were more feasible than others, challenged and supported each other on thoughts and moved from a team that worked on autopilot to an engaged group of people with a passion for the work. We put some ideas on the side for future years and created a proposal for the executive team that included 3 different timelines for marketing, interviewing, and hiring our staff – none of which included the process from the previous year. By using mind mapping with our team we were able to move our marketing, interviewing, and hiring process from a place of stagnation into an area where we were able to work better with applicants from the first contact through hiring. The team started with ¾ full-time staff and ¼ student staff, but when word got around to student staff that we were seriously diving into the recruitment and hiring processes, many more students staff began to come, which gave us much more insight as to what their true experience and thoughts were. It allowed us to get unfettered feedback as to what we had been doing well in past iterations, but also what could be. Having the post-its on the walls every meeting so Reflection – Mind Mapping we could add and refer back to them was very helpful as well – especially as our meetings were required to be open to the public and we never knew when a new person or group would attend. Moving into the next year the team had gained so much interest for the innovations and changes we had made that we had to create a maximum number of members and attendees so that we could continue to move forward. I believe we were a success as we moved from the “what is” into the “what if” by mind mapping and the results could be seen through the quality, quantity, and satisfaction of the candidates. And because we were doing something that other teams were not – changing and leaning into the excitement of innovation through design thinking. Approach This course has assisted me in seeing the value of the growth mindset and how important the process of design thinking is within a company. Mind mapping, at the time and in the space we were in at the time, was the best way to be able to move my team from “what is” into the “what if” and the results paid off tenfold. They were more engaged in the process, so much so that their supervisees started attending our team meetings to see what was going on. I had one attendee afterward share that they were taking the mind mapping exercises to a group project as it worked so well within our team – and they ended up working better together and getting the top score. In higher education, in the role that I hold, I do not have a lot of opportunities for learning launches (as we’re highly regulated and frequently only have one time to try something, so it’s ‘sink or swim’) but incorporating visualization, storytelling, and mind mapping will continue to be a part of my approach in the teams that I lead and work within.
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21,157
Challenge My challenge is : organizing the Consumer Care for 4 biggest European countries (UK, FR, PL, DE) for the leading pet food Producer, to serve best quality support of their Consumers, i.e. pet-owners and their pets. Current market situation is : - every country is selling different pet food brands of the Producer - every country uses different languages - the pet-care needs can be different for Consumers in different countries (some are more ingredients-safety concerned, some would rather seek advice on pet grooming, some can just seek good value-for-money products) - main external stakeholders, like distribution partners are also country-based and search for individual support for their Customers, in their native languages of course Current organization is: - there is no common European Consumer Care to support these countries’ Consumers - each country has different call-centers to support their brands and not all brands are supported - Consumer Care in different countries has different organization and development level, so that e.g. in some countries social media, Messengers and other modern digital tools are not used to communicate with the Consumer How to organize the Consumer Care in these countries to : - make common high standards of service level and coherent consumer communication - in the same time keep the specificity of each country, their local successes, their expertise in knowing their Consumers needs? Selection My choice of the design thinking tool goes to Mind Mapping. It would fit this challenge since : 1) I have a big quantity of the complex data 2) The tools serves not to find the solution, but find the solution success criteria (as it is described in the lecture video), i.e. to find out which conditions the perfect Consumer Care should meet to satisfy the needs of the 4 countries’ Consumers and their Pets, Distributors and the Brands 3) Since there already are existing Consumer Care structures in each country, they need to be involved, to be a part of the innovation process. The solution should be created and accepted by them, not coming from „outside”. Mind Mapping tool is perfect for creating common cause success criteria (as it was mentioned in the lecture video - it is not my mind map, it’s people’s involved in the design process) Application I would apply the Mind Mapping process as it is described in the video lecture. How: - invitation to the Consumers and their Pets gallery Who are invitees: - key stakeholders from 4 countries : Consumer Care managers, Brand Marketing managers, Distributors, Professional Pet Care associations (business-connected to the Brands) representatives What is in the Gallery: - pictures of typical Consumers and their Pets in the common situations they live (feeding, playing, being at the vet and searching for food solution) - surveys and deeper insights about Consumers and their tops needs by Countries - current organization of Consumer Care, what works, what doesn’t, what challenges meet different Countries - the pictures and graphs of the new communication channels usage, to see which ones are the most relevant to our Consumers The Themes regrouping and debriefing would go according to the flow described in the lecture. The Outcome of the Mind Mapping Gallery would be the design criteria the future European Consumer Care organization should meet. If anything was possible what would that be? Insight & Approach The insight from the Mind Mapping would set up: - clear criteria of where all the 4 Countries united are directing to - involving people to the designing process - giving stakeholders a clear feedback of their and their Consumer needs - making them know and feel that their voice is important It will become a starting point for the „what if” process of the multiple solutions/opportunities choice. If the Mind Mapping tool would not allow to select clear enough success criteria, I would also propose to use : - Vizualization tools : making people draw together current situation, it’s strengths, opportunities and challenges - Storytelling tool : let each country present their story, where their strengths, needs and challenges are exposed. The common needs for improvements would enrich the design criteria, whereas strengths would expose the assets we should use in the Designing of „What if?”
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