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glowing face. The tagline was also changed from "Man is the warmest place to
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hide" β written by Stephen Frankfort, who wrote the Alien tagline, "In space,
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no one can hear you scream" β to "The ultimate in alien terror", trying to
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capitalize on Alien ' s audience. Carpenter attempted to make a last-minute
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change of the film's title to Who Goes There? , to no avail. [74] The week
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before its release, Carpenter promoted the film with clips on Late Night with
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David Letterman . [75] In 1981, horror magazine Fangoria held a contest
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encouraging readers to submit drawings of what the Thing would look like.
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Winners were rewarded with a trip to Universal Studios . [44] On its opening
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day, a special screening was held at the Hollywood Pacific Theatre , presided
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over by Elvira, Mistress of the Dark , with free admission for those in
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costume as monsters. [74] Box office [ edit ] The Thing was released in the
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United States on June 25, 1982. [12] During its opening weekend, the film
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earned $3.1 million from 840 theaters β an average of $3,699 per theater β
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finishing as the number eight film of the weekend behind supernatural horror
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Poltergeist ($4.1 million), which was in its fourth weekend of release, and
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ahead of action film Megaforce ($2.3 million). [76] [77] It dropped out of the
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top 10 grossing films after three weeks, [78] and ended its run earning a
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total of $19.6 million against its $15 million budget, making it only the 42nd
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highest-grossing film of 1982. [c] [55] [76] [79] It was not a box office
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failure , nor was it a hit. [80] Subsequent theatrical releases have raised
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the box office gross to $19.9 million as of 2023 [update] . [81] Reception [
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edit ] Critical reception [ edit ] I take every failure hard. The one I took
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the hardest was The Thing . My career would have been different if that had
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been a big hit ... The movie was hated. Even by science-fiction fans. They
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thought that I had betrayed some kind of trust, and the piling on was insane.
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Even the original movie's director, Christian Nyby, was dissing me. β John
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Carpenter in 2008 on the contemporary reception of The Thing [82] The film
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received negative reviews on its release, and hostility for its cynical, anti-
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authoritarian tone and graphic special effects. [83] [84] Some reviewers were
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dismissive of the film, calling it the "quintessential moron movie of the
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80's", "instant junk", [9] and a "wretched excess". [85] Starlog ' s Alan
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Spencer called it a "cold and sterile" horror movie attempting to cash in on
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the genre audience, against the "optimism of E.T. , the reassuring return of
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Star Trek II , the technical perfection of Tron , and the sheer integrity of
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Blade Runner ". [86] The plot was criticized as "boring", [87] and undermined
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by the special effects. [88] The Los Angeles Times ' s Linda Gross said that
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The Thing was "bereft, despairing, and nihilistic", and lacking in feeling,
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meaning the characters' deaths did not matter. [89] Spencer said it featured
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sloppy continuity, lacked pacing, and was devoid of warmth or humanity. [86]
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David Ansen of Newsweek felt the film confused the use of effects with
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creating suspense, and that it lacked drama by "sacrificing everything at the
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altar of gore". [88] The Chicago Reader ' s Dave Kehr considered the dialogue
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to be banal and interchangeable, making the characters seem and sound alike.
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[90] The Washington Post ' s Gary Arnold said it was a witty touch to open
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with the Thing having already overcome the Norwegian base, defeating the type
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of traps seen in the 1951 version, [85] while New York ' s David Denby
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lamented that the Thing's threat is shown only externally, without focusing on
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what it is like for someone who thinks they have been taken over. [87] Roger
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Ebert considered the film to be scary, but offering nothing original beyond
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the special effects, [91] while The New York Times ' s Vincent Canby said it
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was entertaining only if the viewer needed to see spider-legged heads and dog
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autopsies. [9] Reviews of the actors' performances were generally positive,
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[92] [86] while criticizing the depictions of the characters they portrayed.
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[91] [93] [88] Ebert said they lacked characterization, offering basic
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stereotypes that existed just to be killed, and Spencer called the characters
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bland even though the actors do the best they can with the material. [91] [86]
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Time ' s Richard Schickel singled Russell out as the "stalwart" hero, where
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other characters were not as strongly or wittily characterized, [92] and
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Variety said that Russell's heroic status was undercut by the "suicidal"
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attitude adopted toward the film's finale. [93] Other reviews criticized
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implausibilities such as characters wandering off alone. [91] Kehr did not
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like that the men did not band together against the Thing, and several reviews
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noted a lack of camaraderie and romance, which Arnold said reduced any
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interest beyond the special effects. [88] [85] [90] The film's special effects
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were simultaneously lauded and lambasted for being technically brilliant but
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visually repulsive and excessive. [87] [92] [85] Cinefantastique wrote that
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the Thing "may be the most unloved monster in movie history ... but it's also
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the most incredible display of special effects makeup in at least a decade."
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[94] Reviews called Bottin's work "genius", [87] [86] noting the designs were
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novel, unforgettable, "colorfully horrific", and called him a "master of the
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macabre". [92] [85] Arnold said that the "chest chomp" scene demonstrated
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"appalling creativity" and the subsequent severed head scene was "madly
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macabre", comparing them to Alien ' s chest burster and severed head scenes.
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[85] Variety called it "the most vividly gruesome horror film to ever stalk
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the screens". [93] Conversely, Denby called them more disgusting than
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frightening and lamented that the trend of horror films to open the human body
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more and more bordered on obscenity. [87] Spencer said that Bottin's care and
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pride in his craft were shown in the effects, but both they and Schickel found
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them to be overwhelming and "squandered" without strong characters and story.
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[92] [86] Even so, Canby said that the effects were too "phony looking to be
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disgusting". [9] Canby and Arnold said the creature's lack of a single,
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discernible shape was to its detriment, and hiding it inside humans made it
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hard to follow. Arnold said that the 1951 version was less versatile but
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easier to keep in focus. [85] [9] Gross and Spencer praised the film's
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technical achievements, particularly Cundey's "frostbitten" cinematography,
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the sound, editing, and Morricone's score. [89] [86] Spencer was critical of
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Carpenter's direction, saying it was his "futile" attempt to give the audience
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what he thinks they want and that Carpenter was not meant to direct science
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fiction, but was instead suited to direct "traffic accidents, train wrecks,
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and public floggings". [86] Ansen said that "atrocity for atrocity's sake" was
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ill-becoming of Carpenter. [88] The Thing was often compared to similar films,
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particularly Alien , Invasion of the Body Snatchers (1978), and The Thing from
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Another World . [91] [87] [9] Ebert and Denby said that The Thing seemed
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derivative compared to those films, which had portrayed the story in a better
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way. [91] [87] Variety called it inferior to the 1951 version. [93] Arnold
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considered The Thing as the result of Alien raising the requirement for
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horrific spectacle. [85] The Thing from Another World actor Kenneth Tobey and
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director Christian Nyby also criticized the film. Nyby said, "If you want
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blood, go to the slaughterhouse ... All in all, it's a terrific commercial for
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