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Films in Hindi
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From the initial phase of his career, AVM was associated with a number of producers and directors
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from North India. His 1938 film Nandakumar was the Tamil remake of a Marathi film. His 1940 film
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Bhookailas was directed by Sundar Rao Nadkarni who had received his training in Bombay.
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In 1951, AVM made his entry into the Hindi film industry with Bahar. Starring Vyjayanthimala, Karan
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Dewan, Pandari Bai, Pran, Om Prakash and Tabassum, it was a remake of the 1948 Tamil film Vazhkai.
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Apart from being AVM's first film in Hindi, it also marked the launch of Vyjayanthimala in the
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Hindi film industry. In 1954, he made Ladki, his second film in Hindi, with Vyjayanthimala again in
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the lead. Both these films were directed by M. V. Raman.
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After enjoying moderate successes in his first two films in Hindi which went unnoticed, AVM
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ascended the heights of Bollywood with the third one Hum Panchi Ek Daal Ke(1957). It was a
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children's film based on the theme of national integration and won him the prime minister's gold
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medal.
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After the phenomenal success of Hum Panchi Ek Dal Ke, AVM produced some good films like Bhai
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Bhai(1956), which was popular for the song Mera Naam Abdul Rehman sung by Kishore Kumar and Miss
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Mary(1957), the dubbed version of the Tamil film Missiamma. Bhabhi (1957) featured Balraj Sahni,
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Pandari Bai and Nanda, apart from comedian Jagdeep in his first romantic role. Jagdeep also acted
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in other films produced by AVM as Hum Panchi Ek Dal Ke and Barkha.
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The Hindi films Miss Mary, Bhakti Mahima and Bhakt Prahlad were dubbed versions of AVM's Tamil or
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Telugu hits.
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The 1961 film Chhaya won Nirupa Roy the Filmfare Award for the Best Actress in a Supporting Role.
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Other notable Hindi films made by AVM during the 1960s were Man Mauji, Main Chup Rahungi, Pooja Ke
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Phool and Mehrban.
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AVM's last Hindi film was Jeene Ki Arzoo directed by Rajashekar in 1981.
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Family
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The Family Of AV. Meiyappa Chettiar is a large one. He has 5 sons and 6 daughters born to his 2
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wives Mrs Alamelu Meiyappan and Mrs Rajeswari Meiyappan
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For Mrs Alamelu Meiyappan, who died in 1946, has 1 son and 5 daughters they are M.
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Palaniappan(late), Mrs Lakshmi(late), Mrs Valli (late), Mrs Saraswathi Valliappan (late), Mrs
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Muthu, Mrs Rukmani.
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For Mrs Rajeswari Meiyappan, who died on 9 November 2008, has 4 sons and 1 daughter they are M.
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Murugan (late), M. Kumaran, M. Saravanan, M. Balasubramanian and daughter Mrs Meena Veerappan.
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With dawn of the 1970s, production had slowed down considerably. This was due to the fact that AVM
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himself was aging. Moreover, the AVM family chose to focus their attention upon social activities
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other than filming. AVM Productions produced not more than four films during the decade: Bomma
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Borusa, Dil Ka Raja,Akka Thamudu and Jaise Ko Taisa. Bomma Borusa made in Telugu by K. Balachander
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was an average grosser as was the Hindi film Dil Ka Raja which released in 1972. Akka Thamudu
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directed by the successful partnership of Krishnan-Panju was AVM's last film in Telugu. It was also
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AVM's only Telugu film featuring Jayalalithaa. In 1973, AVM produced his last film Jaise Ko Taisa
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starring Jitendra in the lead role.
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AVM did not produce any movies following Jeene Ki Arzoo in 1981. He spent his time on social
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activities and the charitable institutions he had built as well as looking after his massive
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business empire.
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AVM died on 12 August 1979 at the age of 72. In 1980, as per AVM's last wishes, AVM Studios
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commenced film production under Meiyappan's sons A.V.M Kumaran and M. Saravanan, after a seven-year
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hiatus.
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Legacy
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During a career spanning four decades, AVM had produced 167 movies in all. He also directed most of
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his early movies. He is credited with having introduced Kollywood's first playback singers, made
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India's first dubbed film and Kollywood's first film shot on location. He has also had the
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distinction of having had five chief ministers work in his films – C. N. Annadurai wrote the script
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for AVM's Ore Iravu, M. Karunanidhi scripted the dialogues for Parasakthi, M. G. Ramachandran
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played the hero in Anbe Vaa, J. Jayalalithaa was the heroine in AVM's Major Chandrakanth and Akka
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Thamudu and N. T. Rama Rao starred in AVM's Jeevitham, Ramu and Bhookailas. During his four decades
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in the Indian film industry, he also introduced actors as T. R. Mahalingam, Vyjayanthimala, Sivaji
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Ganesan, Kamal Hassan and Major Sundarrajan, who later became top stars in Kollywood. But his
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greatest achievement is undoubtedly his massive business empire which comprises a production
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company, a cinema, a movie studio and a string of educational institutions and charities.
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Of AVM's creations, AVM Productions is the most prominent. The production company is into its
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sixty-second year with three generations of the AVM family into the film production business. After
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AVM's death, the company passed into the hands of his sons M. Balasubramanian and M. Saravanan.
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Under the able leadership of M. Saravanan, AVM Productions has continued producing hits as Punnami
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Naagu (launchpad for chiranjeevi as most notable actor), Murattu Kalai (which launched Rajnikanth
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into superstardom), Samsaram Adhu Minsaram (1986), Minsara Kanavu (1997), Gemini (2002), and
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Perazhagan (2004). In 2007 (which was also AVM's birth centenary year), AVM Productions released
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Sivaji the Boss starring Rajnikanth and Shreya. Made at enormous cost of Rs. 60 to 960 million (15
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to 20 million dollars), it is the costliest Tamil film made to date and had earned a critical
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reception worldwide. In recent times, AVM Productions has significant lessened film production
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making only one or two films a year. Instead, the production house is concentrating on making tele
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serials and documentaries Currently, Saravanan's son M. S. Guhan and Balasubramanian's son, B.
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Gurunath are also into show business forming the family's third generation in the business.
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In 1955, AVM won the president's gold medal for the Hindi film Hum Panchi Ek Dal Ke. In 2006, the
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Government of India issued a stamp commemorating the achievements of AVM. On the 24th death
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anniversary of Avichi Meiyappa Chettiar, in 2003, AVM Productions released a VCD on the life of its
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founder. Starting with his early childhood in Karaikudi, the 2-hour long documentary told the story
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of AVM's entry into the film industry and his rise to greatness.
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On 30 July 2006, in commemoration of AVM's centenary year, the Chief Minister of Tamil Nadu, M.
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Karunanidhi, unveiled a statue of A. V. Meiyappan at the campus of the South Indian Film Chamber of
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Commerce.
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Philanthropy
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Apart from his contributions to the growth of motion picture industry in Tamil Nadu, AVM has also
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donated extensively for charitable causes. The charitable activities of the AVM group were
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channelled through an organisation called AVM Charities established at Mylapore in Chennai. This
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trust has been managed by the descendants of AVM since his death in 1979. The AVM Charities had
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provided land for old age homes and organising social events. The AVM family also owns a marriage
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hall, AVM Rajeswari Kalyana Mandapam which is generally rented for Hindu marriages. This marriage
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hall is controlled by the AVM family through AVM Charities. Following the astounding success of the
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2007 Tamil film Sivaji, AVM Productions declared publicly that it would offer 25% of the revenues
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from the film as charity.
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The AVM Group owns a string of educational institutions all over Chennai. On 10 June 1963, AVM
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inaugurated Avichi High School in Virugambakkam in memory of his father Avichi Chettiar. The motive
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behind the founding was to provide good quality education to the poorer sections of society. Later,
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Avichi High School was upgraded to Avichi Higher Secondary School. A number of schools have been
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established since the creation of Avichi School. In 1994, AVM's son Kumaran established the Avichi
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High School for girls. This was followed by the establishment of AVM Rajeswari Matriculation Higher
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Secondary School in Virugambakkam in 1995. These schools which are run by the AVM Group as a part
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of AVM Charities are regarded as some of the best in Chennai.
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Filmography Awards He won Filmfare Award for Best Film - Tamil - Ramu (1966)
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See also AVM Productions References
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Further reading