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color is seen as corrupting, intoxicating, disorienting and in art, has come to be associated with the vulgar and the kitsch.
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color rests on the surface of an object, it is superficial, cosmetic and therefore deceptive since it hides the true nature of that thing.
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color is associated with the Fall from Grace.
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It is something which speaks to the senses, not the mind, it is external and therefore secondary to life.
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It deals with the body, emotions, not the intellect.
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It strays from reason in the way which it consumes and manipulates life.
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For [Charles Blanc] color also represents a kind of ruination. color for him signifies the mythical savage state out of which civilization, the nobility of the human spirit, slowly, heroically, has lifted itself – but back into which it could always slide
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It is a descent in the way it makes one lose consciousness and enter into the physical world of desire, and to desire is to lose control over oneself.
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We went from times of celebrating color and decoration to one of minimalism where black and white were placed at the front as representations of modernity and ultimate transcendence.
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Thus, began the cult of the black and white.
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White is seen as representing spirituality, the heavens, and light, it is all which is modern, it signifies the opposite of the carnal nature of color.
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It is the control of nature, and the body and represents the modern man.
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“WHITE is the spiritual color of our times, the clearness which directs all out actions.
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WHITE is the color of modern times, the color which dissipates a whole era; our era is perfection, purity, certitude.
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Abolishing color means controlling color.
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“The white surface exposes color, presents it for disciplining.
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It keeps an eye on all the objects it frames.
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But before that, it keeps an eye on itself, watching its freshly laundered and neatly folded fabric for the stain of color”
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colorlessness is not natural, and thus proves man’s superiority over this world.
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On the other hand, we need color in order to distinguish black and white.
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Just as those from the Far East, the purity of white implies what has been washed away and thus makes the white glitter even more.
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White and black stand out because of color, and color stand out because of white and black.
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They are linked intrinsically together, one cannot go without the other.
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“White is the setting for color.
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In a mosque for example, the architectonic effect of its white garment is assisted by a strategic use of color: “All these things are clothed in a majestic coat of whitewash.
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The forms stand out clearly; the impeccable construction displays all its boldness.
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What is the significance for this preference for black and white when it comes to high art?
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At times a high stylobate of delightful ceramic produces a blue vibration.”
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The sensuous vibration of the color clarifies the white surface whose limit it marks”
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We need this opposition between color and ‘non-color’ to make distinction between the two, otherwise neither would hold such significance.
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Reaching Transcendence through the Elimination of color: The Ideal Minimalism of Black and White
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White helps to harmonize colors that would otherwise clash, it brings together and unites.
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“White expresses a certain incorporeality.
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The use of white is therefore decisive for the bodily appearance of a space.
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Concrete bodies decrease the space more or less depending on their color value.
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Against white, one can actually establish the intensity of clashing colors; white determines the tone in the first place.
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and how can the state legislature single out two counties (first Napa, now Sonoma) for this treatment?
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are they going to go through the wine-producing counties one by one?
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JohnLopresti said...
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vive la OIVV OIV_Wine_Labelling_Standard_EN_2006 re at Fredric K's BTYH website there is a review discussing MacRostie pinot noir.
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I had thought of the kiltman with respect to a new AVA in Yorkville highlands, thinking the Scot might have interest in playing the bagpipes in the uplands.
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Then, at Steve's site there is an interesting discussion of his current ongoing efforts with blends from Carneros and Sonoma Coast.
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It's easy to get lost in nomenclatures, when one is striving for new concepts.
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Winkler heat summation datapoints also clarified several decades ago some of the plant physiologic underpinnings of why Napa county and Sonoma county were the natural leaders in premium winegrape production.
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The problem, of course, is that by placing the words "Sonoma County" on a bottle of wine that is made with grapes grown in "Russian River Valley", "Dry Creek Valley", "Sonoma Valley" or any other AVA in Sonoma
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There are many reasons why the new labeling requirement makes sense from all these perspectives.
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JohnLopresti said...
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sorry, I keep forgetting the Fermentation site's html protocol; here is the OIVV label guideline link again:
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El Jefe said...
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OK, so here's the real requirement: "Any wine labeled with an American Viticultural Area established yada yada, that is located entirely within yada yada, shall bear the designation "Sonoma County" on the label in a type size not smaller than two millimeters on containers of more than 187 milliliters or smaller than one millimeter on containers of 187 milliliters or less.
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If I recall correctly, this is almost exactly the same as the requirement for the government warning type size.
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So the answer seems pretty clear to me: just add "Sonoma County" to the government warning.
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Johnonwine said...
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They [Honore Comfort and the Sonoma County Vintners] point to the prestige that the "Napa Valley" designation carries.
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But this prestige has nothing to due with the law that demands "Napa Valley", in addition to simply "Rutherford", be placed on these wines.
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It has to do entirely with the promotional effort that has gone into making "Napa Valley" a place associated with great wines.
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Such an association will not be made with "Sonoma County" wines...ever.
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Tom, I would suggest that all Napa wineries, good and bad, benefit from having Napa Valley on the label; it is indeed a great example of marketing - what you describe as promotional effort.
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County, consumers learn absolutely nothing about the wine in the bottle.
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That, the fact that their wines cost less on average, and the wineries are friendlier, less snooty is a compelling story to get out to the public.
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Heck, if folks knew all that, maybe folks would be seeking out bottles with "Sonoma County" on the label.
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You suggest that this is a bad law, that Sonoma County will never be associated with high quality wine in the way Napa County is.
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There no evidence that grapes grown in "Sonoma County" have any single distinguishing feature derived from the fact that they were grown inside the borders of Sonoma County. Assemblywoman Evans concludes, "By improving consumer education on each bottle, conjunctive labeling will unleash the full potential of our delicious wines to represent Sonoma around the world.
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I have confidence they will change, retool, improve, live up to their responsibilities.
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I worked selling and marketing Sonoma County wines, I won awards for my marketing efforts.
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The story is simple.
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People are receptive to it.
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Selling the magic of Sonoma County wines is easy.
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That's my take anyway, I don't aim to be contrarian, but I don't mind being the sole supporter of the law - as a Sonoma County born and bred wine guy.
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She's correct.
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Beginning in 2014, "Sonoma County" will receive a tremendous boost in recognition due to the conjunctive labeling law that forces vintners to add more wording to their labels—whether they think the words "Sonoma County" help or hurt their marketing efforts.
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Frankly, if I was making high end wine from the "Sonoma Valley", "Sonoma Mountain" or "Sonoma Coast" AVAs that depended in part on the quality recognition that comes wtih these AVAs, I'd be pissed that I'm forced now to put a place-name on my label that told my buyers nothing of real value about the wine behind my label and, in some cases, demonstrably lowered its perceived quality.
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"This moment ...marks the beginning of a stronger Sonoma County brand for generations to come."
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Proponents of the new Sonoma County Conjunctive labeling law like to point to a similar law that demands "Napa Valley" be placed on all wines that are made from grapes grown in that appellation, rather than simply using a sub appellation.
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But this prestige has nothing to due with the law that demands "Napa Valley", in addition to simply "Rutherford", be placed on these wines.
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It has to do entirely with the promotional effort that has gone into making "Napa Valley" a place associated with great wines.
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Pushed as an effort to promote "Sonoma County" wines and a consumer education effort, the new law instead forces vintners to needlessly sully their package and undermines their own marketing efforts.
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Why is it important for someone making "Sonoma Coast Pinot Noir" or "Sonoma Valley Zinfandel" to help promote "Sonoma County", a designation that has no ability to define the quality or character of the wines in my Sonoma Coast Pinot Noir or my Sonoma Valley Zinfandel?
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This is an example of a County usurping the private label real estate, and it's very valuable real estate, for the sake of promoting something that is of little use to private commercial interests.
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Ask yourself...If putting the words "Sonoma County" on one's wines was such a great thing, why don't more vintners who make "Dry Creek Valley", "Russian River Valley", "Alexander Valley" or "Sonoma Valley" wines already put these words on their label?
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They legally could...if they wanted to.
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The new Sonoma County conjunctive labeling law is the equivalent of the State of California and the County of Sonoma claiming imminent domain over the labels of hundreds of vintners.
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Eminent Domain Used To Usurp Wine Label Real Estate
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Comments
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Nick Perdiew said...
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I love it Tom.
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You found a way to tie this in nicely.
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This is a case of over-reaching government regulation, costing business unnecessarily and burdening them with more regulations.
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It's just unnecessary.
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Shades of wealth redistribution as well.
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Ew, ew, ew.
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James McCann said...
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How many hundreds or thousands of labels will have to be re-submitted to the TTB between now and 2014?
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John Kelly said...
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I'd be pissed that I'm forced now to put a place-name on my label that told my buyers nothing of real value about the wine behind my label and, in some cases, demonstrably lowered its perceived quality.
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Exactly, Tom.
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And I am really pissed.
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And so is every other producer I have discussed this issue with.
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I still don't know whose interests are being served by this useless piece of crap legislation.
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Yet, the law does nothing to educate consumers.
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