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Duh.
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I've got real skin in this game.
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We are going to have to totally redesign our front label to make room for "Sonoma County" - and so far every mock-up is cluttered and decreases the impact of our brand.
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Our best option looks like we will go to "North Coast" or "California" for our front label appellation, and discuss the grape source, vineyard name and meaningful AVA on the back label.
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Passed unanimously out of the California Assembly and Senate, AB 1798 now awaits the Governor's signature, which it will surely obtain.
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Fermentation: The Daily Wine Blog
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Who is going to compensate me for this?
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I estimate the value to be in six figures, and we are a small winery.
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For a larger winery with a better-established brand the value is much higher.
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Eminent domain is exactly right - this is nothing less than governmental "taking.
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The legislators who backed this should be ashamed.
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Hardy Wallace said...
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Thanks Tom-- This law is such BS.
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JohnLopresti said...
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I put in 1+ decades in trade coursework, and several branches of the industry.
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I support the new labeling requirement.
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Sonoma county always was the sheep ranch joke in the era of Napa's well-deserved, early, global fame.
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Together we have led the world into modern viticulture, with the help of UC Davis, and in some pretty good company from other regions.
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I suppose the new law is all Sacramento hype.
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But I think it will improve northcoast revenue and dignity.
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When I was a kid in a county called Solano (not too famous for wines or AVAs) people sometimes would happen by our place asking where rte 37 was, where was Black Pt.; people always were confused how the somewhat neighboring counties had such similar names.
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According to Noreen Evans, an Assembly sponsor of the bill, this new conjunctive labeling law "requires that any wine labeled with an American Viticultural Area (AVA) located entirely within Sonoma County - – like Russian River Valley or Dry Creek Valley - must also include the word "Sonoma County" on the label, starting in 2014.
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Now after several decades in Sonoma county I have learned to appreciate its uniqueness, for its viticulture and other industries.
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The town of Sonoma is on a typical route people follow driving from Solano County to Sonoma County.
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The ambience in the town Sonoma is only an enclave; it is rightfully proud of its heritage as a village, and for its viticultural traditions.
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But Sonoma county encompasses much more territory, and other AVAs within the county are starkly different from the characteristics of Sonoma valley and the town of Sonoma.
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Vive la nouveau Sonoma County.
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Nick Perdiew said in to JohnLopresti...
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John, Good of you to comment and good to have dissent.
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What do you make of the fact that vintners *already* are free to put Sonoma County on any label they want?
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If it were effective, wouldn't you already see it virtually everywhere?
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I admit, I don't see the reasoning of your argument here.
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The issue of the costs to vintners is non-trivial too as you can see above.
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Bill Cadman said...
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Tom-- I wonder what the response would be in Napa and Sonoma if the vintners in Fresno convinced the state government to require "California" be put on all labels of wine made within California?
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JohnLopresti said...
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These past few years, 'eminent domain' has become a libertarian property rights flashpoint, since the Kelo v New London, CT, case concerning urban renewal polemics.
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I can see Tom W's concerns, too.
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There was a counterpoint in the label world after some court cases resulted in a company's revising its grape sourcing to comply with tightened requirements for 75% in-county fruit in order to remain legal in designating the wine as from "Napa".
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One rambling article's author counted 16 occurrences of the word Napa on the newly designed label of a famous budget wine producer's 2005 Napa cabernet sauvignon.
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JohnLopresti said...
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The links for @2:04:
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fredric koeppel said...
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what business is it of State government what terminology goes on wine labels?
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those concerns belong to the federal govt and the TTB, which already mandates, in fairly exhaustive detail, what goes on front and back labels.
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"the latest developments"
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I urge all readers to sign up for those emails .
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In the mean time, please checkout the website that spurred the wholesalers to launch their own: http://www.stophr5034.org.
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It is published by the Specialty Wine Retailers Association and upon reading through it, you should find yourself feeling much cleaner and less soiled than after wading through the misrepresentations of the new wholesaler-sponsored website on H.R. 5034.
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> Comments
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Scott said... Too bad there's not a way to shout louder than all caps. Maybe try more exclamation points.... July 16, 2010 at 06:13 AM
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Judd Wallenbrock said... Tom -- thanks so much for keeping us all up to date and informed regarding this silly...but very real threat...not only to our industry but to our basic rights as consumers. July 16, 2010 at 08:14 AM
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Tom Wark said... Scott: Thanks for the tips.
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Judd: my pleasure! July 16, 2010 at 09:42 AM
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Bill Sprow said... Get rid of thewe beer and wine distributor associations, ie make them illegal, and you would really be showing a free market work in progress.
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If I as a resident of Ohio want to purchase a bottle of Californis wine on line and have it shipped to me in Ohio without interference from anyone else.
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July 16, 2010 at 10:41 AM
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Austin SEO said... Interesting!,
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Wholesalers issue.Thanks for sharing your link.
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I enjoyed reading your post. July 17, 2010 at 12:35 PM
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The recently launched www.hr5034.org website is the creation of the National Beer Wholesalers Association and and appears to be the repository all the misrepresentation, ignorance and misleading ideas supporters of H.R. 5034 could possibly muster.
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JohnLopresti said... Thought I would post a link with a cute title related to the post.
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NB: the article is in a trade journal available by online subscription $ only.
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http://www.law.com/jsp/nlj/PubArticleNLJ.jsp?id=1202463630848&Alcohol_bill_means_happy_hour_for_lobbyists
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July 19, 2010 at 08:53 AM Steve said... Tom: Thanks for this passionate polemic, a foreceful and sorely needed rebuttal to a bogus bill. July 19, 2010 at 09:10 AM
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Its a blatant anti-competition bill that will crush the uniqness of the alchohol/wine industry, kinda like Wal Mart moving into a town and crushing the boutique shops.
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Since I live in Texas Ill have to resort to buying O'Douls and Welchs grape juice after the Baptists take control of the law in the State legislature.
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Dont even get me started on the still enacted Blue Laws of this state (cant buy liqour on Sundays)... July 19, 2010 at 09:12 AM
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r said... Wow!
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I am speechless.
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I will not even waste my time rebutting you point by point because you do not have a clue in many instances what you are talking about.
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By using the same sensational BS Tactics you rail against, instead of a balanced and fair assessment you render the entirety of your rant incredible.
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In short the wine has to go from point A to B in some way.
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Do you work for FedEx?
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It sounds like you would prefer you government welfare to go there instead?
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Wholesalers compete against each other... perhaps you forgot.
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They do not operate monopolies.
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In Oregon for instance there are about 60 wholesalers competing for partnerships on both the supply and the demand side, hardly the ideal monopoly situation.
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In most cases where state laws allow shipping you can get a bottle of wine shipped from the winery of your choice.
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A very important point to remember: While large "commercial wineries" (Factory wine producers) may have the ability to market their own wine, smaller growers whom you seem to be so concerned about do not have the proper infrastructure to allow wine sales on line in many cases, let alone having their own transportation infrastructure.
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"commercial wineries"
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They are experts at farming and producing wine, which is what they likely prefer to do in most cases. July 27, 2010 at 09:08 PM
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alean said... wine facts are really good http://www.facts-about-wine.info/
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For the sake of context and setting the record straight, this post address many of the misrepresentations and misleading claims made at the middlemen's disingenuous new website.
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arunrob@gmail.com October 13, 2010 at 12:39 PM
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crystal ortizz said... Quite informative blog.
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My friends would definitely appreciate knowing these facts.
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As being a student such blogs help me a lot.It is rather interesting for me to read this blog.
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Thanks for it.
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I like such topics and anything that is connected to this matter.
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I definitely want to read more on that blog soon.
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December 06, 2010 at 05:11 AM dissertation writing service said... This is my Good luck that I found your post which is according to my search and topic, I think you are a great blogger, thanks for helping me outta my problem.. December 07, 2010 at 12:22 AM
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On their homepage ( http://www.hr5034.org/ )
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"Today’s system balances competition with public safety to ensure that consumers can enjoy alcohol without suffering the negative effects of an unregulated marketplace"
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Is there really any competition when the state-based regulatory system the wholesalers love so much require that producers of alcohol use a wholesaler to bring their goods to market, meaning that without use of a wholesaler a producer cannot enter a state's market?
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It also means that wholesalers get to decide what consumers drink, not consumers.
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"Unfortunately the effective state-based regulatory system in the U.S. is under attack.
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Over the past 10 years,more than 25 states have faced challenges in federal courts to their authority to regulate alcohol and their ability to maintain a licensed system of alcohol controls."
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The only challenges to the state-based alcohol regulatory system are those that discriminate against interstate commerce for protectionist reasons.
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Even in the wake of successful suits that challenged the protectionist laws that wholesalers originally pushed, the state retained extraordinarily broad authority to maintain a robust system of alcohol controls.
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