Datasets:

ResponseId
stringlengths
17
17
locus_score
float64
6
20
locus
stringclasses
3 values
age
stringclasses
6 values
gender
stringclasses
4 values
gender_text
float64
assigned_birth
stringclasses
3 values
assigned_birth_text
float64
religion
stringclasses
8 values
religion_text
stringclasses
1 value
political_aff
stringclasses
7 values
political_aff_text
float64
race_ethnicity
stringclasses
22 values
prim_language
stringclasses
5 values
first_language
stringclasses
6 values
first_language_text
stringclasses
1 value
highest_education
stringclasses
7 values
employment_status
stringclasses
6 values
employment_status_text
float64
current_profession
stringclasses
12 values
current_profession_text
stringclasses
4 values
income
stringclasses
7 values
marital_status
stringclasses
6 values
marital_status_text
stringclasses
2 values
family_status
stringclasses
8 values
family_status_text
stringclasses
1 value
disability_binary
stringclasses
3 values
conditional_disability
stringclasses
27 values
vaccination
stringclasses
66 values
question
stringclasses
41 values
response
stringlengths
1
675
Creative Imagination
float64
1
5
Responsibility
float64
1
5
Intellectual Curiosity
float64
1
5
Depression
float64
0.5
4.5
Emotional Volatility
float64
0.5
4.5
Trust
float64
0.5
4.5
Productiveness
float64
0.5
4.5
Conscientiousness
float64
1.27
4.55
Anxiety
float64
1
5
Respectfulness
float64
0.5
4.5
Compassion
float64
1.33
5.33
Energy Level
float64
1
5
Negative Emotionality
float64
1.17
4.67
Aesthetic Sensitivity
float64
0.5
4.5
Assertiveness
float64
0.5
4.5
Agreeableness
float64
1.27
4.36
Extraversion
float64
1.27
4.55
Organization
float64
0.67
4.67
Sociability
float64
1.33
5.33
Open-Mindedness
float64
1.17
4
topic
stringclasses
8 values
media_path
stringclasses
35 values
mental_health
stringclasses
204 values
sexual_health
stringclasses
109 values
copd
stringclasses
389 values
chronic_disease
stringclasses
127 values
hiv
stringclasses
350 values
nutrition
stringclasses
270 values
substance_abuse
stringclasses
276 values
media_type
stringclasses
3 values
target_population
stringclasses
22 values
behavior_change
stringclasses
12 values
R_1tdPsOZU2k92zmN
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
3.0
2
2.5
3
3
1.5
2.25
2.5
2.55
3.5
0.5
2.67
2
2.67
2.5
2.25
1.73
2.82
2
2.67
1.33
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['7', '3', '7', '8']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_3jwXYLYz9886fKx
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
6.0
2.5
2
1
3
1.5
2
3
2.55
5
2.5
4
3
3.17
1.5
1.5
2.73
3.45
3.33
4.67
1.83
Smoking and COPD
https://www.boredpanda.c…9916fdb__700.jpg
null
null
['7', '8', '7', '5']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_6ZzaS73oeyKZMeR
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
5.0
3.5
2
2
2.5
1.5
2.5
3
1.82
3
2
5.33
2
2.33
1.5
2.5
3.09
2.91
0.67
2.67
1.83
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['9', '7', '9', '6']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3RbToLq4kGyCF0Z
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Buddhism
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
3.0
2
4
4
3
3.5
1
2.5
3.09
4.5
3
3.33
3
3.67
3.5
2.5
2.36
3.64
0.67
4
2
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['8', '8', '7', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_7FE83PdMwWo66Eh
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Islam
null
Moderate
null
Hispanic/Latino
English
Arabic
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely)
9.0
3.25
3.25
3.75
3.5
2.5
2.25
1.5
2.36
3.75
2.25
4
1.5
3.25
1
2.5
2.73
2.27
1.67
3.67
2.67
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['8', '7', '8', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1FnKWqKAw8TXUFH
8
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Islam
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Single Parent with children
null
No
Mental health condition
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
3.0
5
2
1.5
1
4
3
2
2.18
2.25
3
4.67
2
2.42
2.5
2
3.45
2.73
0.67
4
3.17
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['3', '6', '6', '1']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_22Eqg95WKFTNsIl
15
moderate internal/external locus of control
35–44
Male
null
Male
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
6.0
3
2
2.5
2.5
2.5
2
2
2.55
1.5
1.5
3.33
3
2.17
1.5
4.5
2.18
3.64
2
4
2.5
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['9', '5', '8', '7']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_8lrB5jipIYmRffh
18
high internal locus of control
25–34
Male
null
Male
null
None of the above
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
My partner does not have any other partner except me
2.5
4
2.75
2
2.5
3
1.75
3.09
3.5
1
3.67
2
2.67
3
3
2.45
3.09
3
4
2.42
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['9', '9', '9', '8']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_58TjSmI3iUgi3s0
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
Hispanic/Latino,Native American/Alaska Native
Spanish
Spanish
null
Some college, no degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
2.0
3
4.5
2
2
3.5
2
2.5
3.64
4
2.5
4
3
3.17
3
2.5
2.73
3.36
2
4.33
2.17
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['6', '5', '6', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_5zhUYWWeu6QudbA
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Buddhism
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Visual impairment,Mental health condition
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
8.0
2
4
3
2.5
2.5
3.5
2.5
3.09
2.5
2.5
2
3
2.5
1.5
1.5
2.73
3.27
3.33
4
2.33
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['9', '8', '8', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_84nEh0Z242OAfc5
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Business/Finance
null
Less than $25,000
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
3.0
5
5
4
3.5
2
1.5
2.5
4
4.5
3
2.67
2
3.33
2.5
3
2.36
3.27
2.67
4.67
3
Mental Health
null
['9', '8', '4', '8']
null
null
null
null
null
null
null
null
null
R_8Ks69AUtWzyN64t
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Education
null
$75,000–$99,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
3.0
2.75
2
3.25
2.5
3.25
2.5
4
2.91
2.5
1.75
4
3.5
2.75
3.75
2.75
2.64
3.73
3.33
4
2.92
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['8', '8', '2', '7']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_7tEczDSePSG7jk5
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
9.0
3.5
2.5
3
3
2
3.5
1.5
2.55
4.5
2.5
2.67
3
3.17
2.5
2.5
2.91
3.45
2
3.33
2.5
Smoking and COPD
https://theadamskilt.com…vertisement-.jpg
null
null
['6', '2', '7', '2']
null
null
null
null
Persuasive-Threat
Young Adults 18-24, Adolescent (12-17)
Smoking
R_81ps8Zsqt8jJ17H
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
Less than $25,000
Married
null
Married/Partnered, no children
null
No
null
['9', '9', '9', '9']
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
6.0
3.5
3
3.75
2.25
3.5
2.25
0.75
2.27
3.75
1.5
3.67
2.5
3.17
1
3.25
2.36
3
2
4
2.58
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_50SOP3WeOvfxgPq
9
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
5.0
3
2
4.5
1.5
3
2
2.5
2
3.5
3
5.33
4
2.67
3.5
1.5
3.27
3.45
2
3.33
2.5
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['3', '6', '4', '6']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_6scXR7yvtbVdVw7
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
7.0
4
5
1
4
3.5
1.5
1.5
4.18
3
2.5
4
3
3.5
1.5
2.5
2.55
3.09
4.67
4.67
2.33
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['3', '6', '6', '8']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_3QYgQZ3QKdl1VGR
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
8.0
3.5
4.25
1
1.5
3
2.5
3
3.64
4
3
1.33
4.5
2.83
3.5
3.75
2.36
4.55
3
4.33
1.83
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['9', '6', '8', '7']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_72z7IIITzU2Udhw
12
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to practicing safe sex in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
3
3.25
2.25
2
1.5
2
1
2.91
2
1
4
2.75
1.83
1.25
1.5
2.18
3.18
3
4
1.83
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['8', '9', '9', '9']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_7G8l47RXusLmgwx
15
moderate internal/external locus of control
35–44
Female
null
Female
null
Islam
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
9.0
2
2
2.5
1
2.75
3
2.25
2.55
2
0.75
2.67
2.5
1.92
2.5
1
2.09
2.36
1.67
3.33
1.83
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_78ldp5lpkLigpsB
15
moderate internal/external locus of control
45–54
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
7.0
3
4
3.5
2.5
2
2
1.5
3.64
4
2.5
3.33
3
2.83
3.5
2.5
2.55
2.55
4
2.67
2.17
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['4', '5', '3', '5']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_3shZIAKvVZzsk7v
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
3.0
4.25
1.5
3
3.5
2.5
3.5
3.5
2.45
3.5
2.75
4.33
1.5
3.17
2.5
2.5
3.45
2.36
1.67
2.67
3.08
Substance abuse
Unknown
null
null
null
null
null
null
['7', '8', '8', '1']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_5Qg6I9AajtuIDhT
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Unemployed
null
Education
null
$50,000–$74,999
Widowed
null
Single, living alone
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
3.0
3
3
3
1.5
3
1
1.5
3.09
2
2.5
4.33
2.5
2.17
2
1
2.45
2.55
3.33
2.67
2.5
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['6', '3', '6', '6']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_6kBciwHLBzLBLad
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Islam
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$75,000–$99,999
Single
null
Single, living alone
null
Yes
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
7.0
3
2
2
1.5
2.5
3.25
2
3.27
4
3
2.67
4.75
2.67
3
0.5
3
2.82
4.67
1.33
1.83
Mental Health
null
['9', '9', '9', '9']
null
null
null
null
null
null
null
null
null
R_32VsjaIdo13vDhb
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Prefer not to say
null
Prefer not to say
null
Asian
English
Chinese
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Married
null
Single, living with family
null
Prefer not to say
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
8.0
1
3
4
2.5
1.5
3.5
4.5
3.09
3
1.5
1.33
3
2.33
2.5
1.5
2.18
2.55
2
4
2.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['7', '7', '6', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_6TIoa0ZAGPNUHHb
17
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
High school diploma or equivalent
Self-employed
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
Less than $25,000
Single
null
Single Parent with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
2.0
3
3.25
2.5
3.25
2.75
1.5
1.5
2.55
3.75
1.25
4.67
3.5
3.25
1.25
1
2.27
2.73
1.67
2.67
1.92
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['7', '9', '7', '1']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_62At3ukhmYQALdf
14
moderate internal/external locus of control
18–24
Female
null
Female
null
None of the above
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely)
3.0
2.5
2.5
1
4
4.5
1.5
1.5
2.55
4
4
4.67
3
4.17
3
1
3.27
3.45
3.33
5.33
1.67
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['3', '7', '7', '4']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_3C9Oe5K8mwTqccB
16
high internal locus of control
25–34
Non-Binary/Third Gender
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Other (please specify)
Co-habiting with my partner
Married/Partnered, no children
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
3.5
2.75
2.5
1.75
3.5
3.25
3.5
3.27
5
1.5
3.33
3.75
3.42
1
0.5
2.64
2.45
1.67
1.33
2.17
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '8', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_59upiOsHI1rxNm3
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Prefer not to say
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
7.0
3
1.5
4
3
2.5
1.5
3.5
2
2.5
1.5
2.67
2
2.67
4.5
2.5
1.82
3.27
1.33
4
3
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['8', '7', '7', '6']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_6NPvMjRGYJGBGQj
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Judaism
null
Moderate
null
Hispanic/Latino,White/Caucasian
English
Spanish
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
4.0
2.5
2.75
3.5
3.25
2.5
1.25
1.75
2.64
3
1.75
4
3.75
2.92
2.25
3
2.18
3.82
3
3
1.75
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['8', '5', '5', '6']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_3kp644OKLWWtWIx
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Doctoral or professional degree
Self-employed
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
8.0
3
2
3
3.5
1.5
2.5
2.5
2.73
3
0.5
2.67
4
2.67
1.5
1.5
1.82
3.64
2
4
2
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_7m1psCSX9r21W6l
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
bad eating habits
3.5
3
4
2.5
2.5
3.5
3.5
3.64
2
3.5
3.33
3.5
2.33
4
3
3.45
3.27
4
2.67
3.67
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['8', '8', '8', '8']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_19FUChd4OY90hrP
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Technology/Engineering
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
Yes
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
4.0
2
3
2
1.5
2.5
0.5
3.5
3.82
4
2.5
5.33
5
2.67
3.5
2.5
2.55
4.36
3.33
4
2
Substance abuse
Unknown
null
null
null
null
null
null
['7', '6', '7', '6']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_71HADY9ZJEkVF8d
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
3.0
2.5
3
3.5
2
4.5
2.5
2
2.91
3.5
3
2
1
3.33
2.5
1.5
2.55
2.18
3.33
2.67
2.33
Smoking and COPD
https://www.boredpanda.c…44b7b94__700.jpg
null
null
['6', '8', '5', '3']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_6hy8OuAxyzZTU0U
14
moderate internal/external locus of control
25–34
Female
null
Female
null
None of the above
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
6.0
3
4
4
3.5
2.5
2.5
2.5
4.18
3
4.5
2.67
4
3
2
2.5
3.27
3.27
4.67
4
3.5
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['5', '7', '6', '7']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_3MWz96gUMDOCo5i
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
Prefer not to say
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
7.0
2
3
2.5
2.5
2.5
2.25
1.5
2.55
3.5
2
2
4
2.83
4.5
2.5
2.09
3.45
1.33
4.67
2.17
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['9', '9', '9', '8']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_5mCtjEpUK5sURaA
14
moderate internal/external locus of control
35–44
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely)
9.0
3
2
3.5
4
1.5
2
1.5
2.36
3
3
4
1.5
2.83
2
2.5
2.91
2.91
2
3.33
2.33
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['8', '5', '9', '4']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_5n2tGw5UhSt0T9T
13
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely)
9.0
3
3
3
2.5
1.5
0.5
0.5
2.36
4
1.5
5.33
3
2.67
1.5
1.5
2.18
3.27
2
4
2
Mental Health
null
['9', '9', '9', '9']
null
null
null
null
null
null
null
null
null
R_2NkycGdOYjc4kAt
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Asian,Black/African American,Hispanic/Latino
English
English
null
Less than high school
Unemployed
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
Yes
Physical disability,Visual impairment,Mental health condition
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
7.0
4
5
3
2.5
3.5
3.5
3.5
3.45
3
3.5
2.67
4.5
3
4
2.5
3.27
3.82
2
2.67
2.5
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['4', '5', '4', '4']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_7Ppow0uIH1XnEeb
10
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Business/Finance
null
Less than $25,000
Single
null
Single, living alone
null
No
Chronic illness (e.g., diabetes, heart disease)
['4', '4', '4', '3']
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
5.0
2.5
2.5
4
2.5
1.5
2.5
1.5
1.45
4
4.5
2.67
3
2.67
2.5
2.5
3.27
2.55
0.67
2.67
3.17
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_8DH01kat7om3yTj
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
5.0
3
2.75
2
2.25
2.5
2.25
1.5
1.91
3.75
3
2.67
3.25
2.83
4
1
2.64
2.73
2
3.67
2.5
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['5', '6', '7', '8']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_1uDkUdXB4Q9N8bM
16
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not engage in unsafe sexual behavior - Scale: 1 (not at all) - 9 (extremely)
4.0
4.5
4
3
2.5
2
1.5
3.5
3.82
4
1
1.33
4
2.83
0.5
2.5
1.27
2.91
4.67
2.67
2.83
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['8', '6', '4', '7']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_6i5rbAP86snkFxc
16
high internal locus of control
25–34
Female
null
Female
null
Islam
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Arts/Entertainment
null
$75,000–$99,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
4.5
3.25
2.75
3.5
3.5
3.25
2.75
2.82
2
2.5
3.67
2.75
3
1.25
3
3.09
3.64
1.67
5
2.83
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_62yyJwPGlceVJF4
10
low internal focus of control/high external locus of control
45–54
Female
null
Female
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Mental health condition
null
The message motivates me to not engage in unsafe sexual behavior - Scale: 1 (not at all) - 9 (extremely)
3.0
2.5
1
3
2
4.5
2.5
2.5
1.27
2
2
4.67
3
2.83
2.5
0.5
2.91
2.55
0.67
2.67
1.5
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['8', '4', '5', '8']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_1d2N5XlemiQVHd7
20
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Government/Public Service
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
3
1.75
2
2
2.25
1.5
2.45
3.75
1.5
3.33
2.5
2.58
2.25
2.5
2.27
2.82
1.67
3
1.33
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_3EluZfPSfdq30op
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
7.0
4
2.5
2.5
1.5
2.5
2.5
3.5
2.73
1
2.5
2.67
1.5
1.67
1.5
1.5
2.55
2.36
2.67
2.67
2.83
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '6', '7', '5']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_1oQKGzHmvC16A4F
14
moderate internal/external locus of control
25–34
Male
null
Male
null
None of the above
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
Yes
Visual impairment
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
6.0
3.5
4
3
2.5
2.5
4
2.5
3.09
2.5
3
4
2.5
2.5
3
2.5
3.64
3.27
2
3.33
2.33
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['7', '6', '5', '7']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_591ETfNy2yXkjVD
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Prefer not to say
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
8.0
2.5
3
2.5
3
1.5
3
2.5
3.27
3
3
4.67
5
2.5
2.5
2.5
3.45
3.45
2.67
3.33
3.33
Substance abuse
Unknown
null
null
null
null
null
null
['9', '7', '8', '3']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_5tohzdLdbkgkEQV
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
8.0
2.5
3
3
3.5
3.5
3
3
2.91
4
2
4.67
4
3.67
3.5
3.5
3.09
3.64
2
4
2.5
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['8', '7', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_6bkyZeCncNcZJvz
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed part-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
1.0
2.5
3
1.75
2.75
2
1.75
1.75
2.55
3.75
1.5
3.67
2.75
2.83
1.25
1.25
2.18
3.09
1.67
4
1.67
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['9', '9', '9', '1']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_1Ibir39skOvbmYR
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Student
null
Student
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
7.0
2.75
2.75
2.25
4
3
1.75
1.75
2.27
3.5
0.75
1.33
2.25
3.5
1
1.75
1.27
2.45
1.67
3
1.83
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['1', '1', '1', '1']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_8XC2OMoOnzEa8wx
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Some college, no degree
Self-employed
null
Business/Finance
null
Less than $25,000
Single
null
Single, living with family
null
Yes
Physical disability
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
2.0
3.5
3.5
4
3
2.5
2
2.5
3.27
4
3
3.67
2
3.17
2.5
2.5
2.82
2.91
2
2.67
3.5
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['2', '4', '3', '4']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_5VsTNmxiiCZS1KY
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Single, living with family
null
No
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
9.0
4
4.25
2.75
2.75
2.5
2.75
1.5
2.36
2.25
3.5
5
1.5
2.5
2.25
2.5
3.64
2.64
1.67
3
2.67
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_7f9lBSH60aOMAlt
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Other (please specify)
Agnostic
Apolitical/Not involved in politics
null
Native Hawaiian/Other Pacific Islander
English
English
null
Bachelor’s degree
Employed full-time
null
Other (please specify):
Logistics
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
Visual impairment
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
4.0
3.5
3.5
2.25
3.5
2
1.5
1.5
2.82
2
2
2.67
1.5
2.5
2.5
2
2
3.09
1.67
4.67
2.42
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['8', '8', '8', '5']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_6oafUSwEaDxXASl
13
moderate internal/external locus of control
35–44
Female
null
Female
null
Hinduism
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed part-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
['3', '9', '6', '4']
In your opinion, how harmful is skipping vaccinations to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
3
2.5
5
2.25
1.75
2.75
1.75
2.73
3.5
2.5
4.67
2
2.5
3
2.5
3.18
3
3.67
3
2.83
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_1diVZjCuKZXyqtZ
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
Type in every thought that came to mind viewing this material.
Smoking really hurts your lungs and you should consider quitting.
2
3
2.5
3.5
2.5
1.5
2
2.55
1.5
2.5
2.67
4
2.5
2.5
2.5
2.18
4.18
0.67
4.67
1.83
Smoking and COPD
https://www.boredpanda.c…8ca8927__700.jpg
null
null
['6', '6', '6', '6']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44)
Smoking
R_3MMZl2clE3kxUhU
16
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
4.25
3.5
3.5
3
1.5
2.5
2.5
2.82
3.5
2.5
3
4.25
2.67
4
2.5
2.64
3.18
1.67
2
3.42
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['8', '8', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_72z7IIITzU2Udhw
12
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
7.0
3
3.25
2.25
2
1.5
2
1
2.91
2
1
4
2.75
1.83
1.25
1.5
2.18
3.18
3
4
1.83
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['8', '9', '9', '9']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_5qptiLE5YehEhCQ
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Single, living with family
null
No
null
null
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
6.0
2
3
3
0.5
1.5
2.5
3
2.55
4
1.5
2.67
4
2
2.5
2.5
2.18
4.36
2
5.33
2.67
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['7', '8', '8', '7']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_5mTYSJfHlFxWyhb
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
Chronic illness (e.g., diabetes, heart disease)
null
The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely)
7.0
2
3
3
2.5
4.5
1.5
2
2.91
3
2.5
2
2
3.33
3
1.5
2
2.55
2
2.67
1.83
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '7', '7', '4']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1NFIZxO5MpUqu4D
11
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
5.0
3
1.5
2
2
4.5
3
0.5
2.36
3
0.5
4
3.5
3.17
3
3.5
2.36
3.82
4
2.67
2.5
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['7', '9', '7', '8']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_6ZzaS73oeyKZMeR
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
9.0
3.5
2
2
2.5
1.5
2.5
3
1.82
3
2
5.33
2
2.33
1.5
2.5
3.09
2.91
0.67
2.67
1.83
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '7', '5', '2']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_3DAxgF499SYAMVm
18
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
4.5
4
2.5
3.5
4
3
3.73
3
3
3.33
2.5
3
1.25
3
3.45
2.18
4.33
1.33
2.92
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['8', '8', '9', '9']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_3l3NjiAM0JHXf1e
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not ignore arthritis symptoms. - Scale: 1 (not at all) - 9 (extremely)
6.0
3
2
3
2.5
2.5
3.5
3.5
2.73
5
1.5
2.67
4
3.33
4.5
1.5
2.55
2.55
3.33
2.67
3
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['4', '4', '4', '5']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_6a0FBgKseyLcPkt
9
low internal focus of control/high external locus of control
45–54
Male
null
Male
null
Christianity
null
Libertarian
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
5.0
2.5
3.5
3
3.5
0.5
2
3
4
2
3
2.67
1.5
2
2.5
1.5
2.55
2.73
4
4
2.17
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['6', '3', '7', '5']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_1OMzxEdYpwJ64e9
14
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
9.0
3.5
4
2
2
3.5
2.5
1
2.18
2
2
4
3.5
2.5
4
2.5
2.73
3.82
0.67
4
2.67
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['2', '4', '3', '6']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_1hF5vf5a5lCB4t3
18
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Single, living with family
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
2.0
4.5
3.75
3.25
3.25
1
1.5
2.5
3.64
3.5
3.5
3.67
2.5
2.58
3.25
2
2.82
2.73
3
2
3.33
Smoking and COPD
https://www.boredpanda.c…9916fdb__700.jpg
null
null
['7', '7', '8', '3']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_1Rd7bhTMEjg3kE9
16
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
1.0
2.5
3
2.25
2
2.5
1.75
1.5
2.45
3.5
1.5
3
2.5
2.67
3
1.75
2
2.64
1.67
3.33
1.92
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_7flzHdZGdW5RQG3
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
9.0
4.5
4
2
1.5
1.5
1.5
4.5
3.64
4.25
1.5
2.67
3
2.42
2.5
1.5
1.82
2.91
2.67
2.67
2.5
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['8', '5', '5', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_7Yh0QE0XVMxDj5O
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
2
2.25
1
2.5
1.5
1.5
4.5
3.09
2.75
2.5
1.33
3.75
2.25
3.5
2.5
1.82
3.73
3
3.33
1.67
Smoking and COPD
https://www.boredpanda.c…8ca8927__700.jpg
null
null
['9', '5', '5', '6']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44)
Smoking
R_6rVB0aHnC9rEOru
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely)
8.0
3.75
3.5
3
1.75
2.25
2.5
1.75
2.73
2
1.5
5
3.5
2
1.25
3
2.82
3.55
1.67
3.67
2.5
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['8', '8', '8', '1']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_2m4skzYMdwvuMb5
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Self-employed
null
Government/Public Service
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
4.0
4
3
4.75
3.25
4.5
1.5
2
2.45
4
2.5
3.33
2.25
3.92
1
1.5
2.36
2.64
1.67
4
3.08
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '9', '9', '9']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_79WnIHpcszH1CzT
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
8.0
1
2
2
0.5
2.5
3.5
4
2.91
3
2.5
2.67
4
2
2.5
2.5
2.91
3.64
2
2.67
2
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['8', '5', '7', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_7pnXxF3AtAe9f7L
13
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Student
null
Student
null
$100,000–$149,999
Single
null
Single, living with family
null
No
Prefer not to say
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
7.0
3
4
2
2.5
3.5
2.5
3.5
4.18
4
2.5
2.67
2
3.33
4.5
2.5
2.55
2.18
3.33
2.67
2.67
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['9', '8', '9', '7']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_6Rr3xEpH6U4O4Wd
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
5.0
4
4.5
2
3.5
3
2.5
1
3.45
2.5
3
3.33
3
3
1.5
1.5
2.91
3.27
3.33
4
2
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '7', '7', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_14h2cvsGap5ZjTH
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
4
2
3
1.5
2.5
3
2.5
2.55
4
1
2
3.5
2.67
2.5
2
2
3.09
4
4.67
2.67
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['4', '4', '8', '4']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_3O8EdXE4KbYGkXi
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Government/Public Service
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
This poster is visually striking, and comparing people to sheep immediately reminded me of the dangers of blindly following the herd.
3
2.5
3
2.5
3.5
1.5
2
2.73
2.75
2.5
3.33
4
2.92
2
3
2.36
3.09
2
2.67
2.17
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['7', '5', '6', '4']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_5mCtjEpUK5sURaA
14
moderate internal/external locus of control
35–44
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
3
2
3.5
4
1.5
2
1.5
2.36
3
3
4
1.5
2.83
2
2.5
2.91
2.91
2
3.33
2.33
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['7', '3', '6', '4']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_7yU6SmhCbCHXLB7
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Judaism
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Government/Public Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
5.0
2
3
2
2
2.5
2
2.5
2.73
2.25
1.5
3.67
3.25
2.25
2
2.25
2.27
3.36
0.67
4.33
2.5
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['8', '7', '1', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_4JJtJsdhbJyNBMB
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Prefer not to say
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Government/Public Service
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
8.0
3
3.75
2.5
1
2.5
3
1.5
3.64
1.5
3
3.33
3
1.67
3.5
1
3.09
2.09
4.33
1.67
3.17
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '8', '3', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_1QDB1PACZx5fJ3E
9
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Technology/Engineering
null
$50,000–$74,999
Single
null
Single, living with family
null
No
Chronic illness (e.g., diabetes, heart disease)
null
Type in every thought that came to mind viewing this material.
I felt immediately it's true
2
5
3.5
3.5
4.5
3.5
2.5
4.18
3
2.5
2.67
1
3.67
2.5
3.5
2.91
2.91
3.33
2.67
2.83
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['7', '8', '9', '1']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_1wcomZgbRO40dtF
10
low internal focus of control/high external locus of control
45–54
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
7.0
4
2.5
4
2.5
3
1.5
4.5
3.09
2
2.5
1.33
3.5
2.5
3.5
3.5
1.82
3.45
2.67
4
3.33
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['3', '5', '2', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_2RsED2X5sdX7zXm
10
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Libertarian
null
Native American/Alaska Native
English
English
null
Bachelor’s degree
Self-employed
null
Education
null
Less than $25,000
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful)
2.0
4
3
3
2.5
2.5
1.5
3
2.91
4
1.5
2.67
2
3
3.5
2.5
1.82
2.55
2
4
2.33
Mental Health
null
['7', '7', '7', '7']
null
null
null
null
null
null
null
null
null
R_3jlaAqsugoNVCID
10
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
Asian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
2.0
4
3
4.75
3.25
2
2.25
2.25
2.91
2
2
2.33
2.75
2.42
3.25
2.5
2.18
3.09
3
2.33
3
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['8', '8', '1', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_5rtNG3tSDP8uqC5
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Government/Public Service
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely)
6.0
4.5
3
3
1.5
1
4.5
2.5
2.36
2
1.5
4
2
1.5
4
2
3.27
3.09
2
4
2.67
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['6', '6', '6', '7']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1DDZfo3ZvPQe07L
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
1.0
3.5
3
2.5
3.5
2.75
4
1.25
2.82
3.25
4
3.67
3.75
3.17
1.5
3
3.91
3.09
2.67
3
2.17
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['5', '8', '7', '5']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_1vPzSgRoel8Upzj
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Single
null
Single Parent with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
3
2.75
2.5
2.25
1.75
1.5
2.45
3.5
1.5
3
2.25
2.75
1.25
1.25
2
2.45
1.67
3
1.92
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['9', '9', '9', '9']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_6scXR7yvtbVdVw7
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
8.0
4
5
1
4
3.5
1.5
1.5
4.18
3
2.5
4
3
3.5
1.5
2.5
2.55
3.09
4.67
4.67
2.33
Smoking and COPD
https://www.boredpanda.c…9916fdb__700.jpg
null
null
['8', '8', '7', '7']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_678LEF0F4UXxkg5
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
8.0
3
3
3
1.5
1.5
1.5
1.5
2.73
3
1.5
4
3
2
1.5
1.5
2.18
3.27
2
4
2
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['9', '9', '9', '9']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_5qr354z5HisyyWg
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
6.0
3
1.5
3
2.5
2.5
2.5
2
2.55
2
4
5.33
5
2.33
3
3.5
3.82
3.27
2.67
1.33
2.17
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['6', '6', '9', '7']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_6oSbI3bcWSy8VqW
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
6.0
3
3
4
2.5
2.5
3
2
3.27
4
0.5
4
2
3
3.5
2
2.36
2.36
3.33
4
3.33
Substance abuse
Unknown
null
null
null
null
null
null
['6', '9', '6', '7']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_54c65CPCfm61xzv
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
7.0
5
3
3
3
1.5
1.5
2
2.91
4.5
2
3.33
4.5
3
0.75
2.5
2.18
3.27
2
3.33
2.92
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['4', '5', '6', '4']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_7G8l47RXusLmgwx
15
moderate internal/external locus of control
35–44
Female
null
Female
null
Islam
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
Type in every thought that came to mind viewing this material.
Doubtful and confused
2
2
2.5
1
2.75
3
2.25
2.55
2
0.75
2.67
2.5
1.92
2.5
1
2.09
2.36
1.67
3.33
1.83
Smoking and COPD
https://www.boredpanda.c…9916fdb__700.jpg
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_80YQos2lI9WVLRf
16
high internal locus of control
18–24
Male
null
Male
null
Christianity
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
High school diploma or equivalent
Student
null
Student
null
Less than $25,000
Single
null
Single, living with family
null
No
null
null
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
1.0
2.5
4
3.5
2
2.75
1.5
2.25
3.18
4
0.75
3.33
2.5
2.92
4.25
0.75
1.73
3.09
2
5
2.42
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['8', '8', '9', '1']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_3fndLcXg4pIlqOl
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
5.0
4
3.5
4.5
1.5
2.5
3.5
1.75
3.18
4
1.5
2.67
1
2.67
3.5
2.5
2.55
2
2.67
3.33
2.83
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['8', '6', '6', '6']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_6sTHqQv6j4lt4IC
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
8.0
4
3
2.5
1.5
3.5
1.25
2.5
2.55
2.5
3.25
3.67
1.25
2.5
2.5
1.25
2.64
2.09
2.67
3
3.17
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['9', '1', '7', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_5gndnaplhLok37W
17
high internal locus of control
18–24
Male
null
Male
null
Christianity
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Student
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
3.5
2.5
3
2.5
2.5
1.5
2
1.91
3.75
2
3.67
3
2.92
1.5
1
2.27
3.45
1.67
5.33
2.83
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['9', '9', '9', '9']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_6IXkO6T1apLY1NM
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Hispanic/Latino,White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Worried about unsafe sex practices
3.25
1.5
4.25
2.25
2.25
3.5
3
3.36
3
2.75
3.33
4.5
2.5
3.5
2
3.18
4
4.33
4
3.5
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '8', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_3mDIQVFrcvQVh0W
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Some college, no degree
Student
null
Student
null
$75,000–$99,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
4.0
3
3
2
1.5
3.5
4.5
2.5
3.45
2
2.5
4
4
2.33
2.5
3.5
3.64
3.64
3.33
4
2.67
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['6', '8', '7', '8']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_8KqhRiemEwKNjTs
17
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Prefer not to say
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Business/Finance
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
3.0
3.5
1
3
1
1
3.5
1.5
1.91
1.5
2
3.67
3.5
1.17
2
2.5
3
3.18
1.67
4.33
2.67
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['7', '7', '5', '9']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_1d2N5XlemiQVHd7
20
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Government/Public Service
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
3
1.75
2
2
2.25
1.5
2.45
3.75
1.5
3.33
2.5
2.58
2.25
2.5
2.27
2.82
1.67
3
1.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV