Datasets:

ResponseId
stringlengths
17
17
locus_score
float64
6
20
locus
stringclasses
3 values
age
stringclasses
6 values
gender
stringclasses
4 values
gender_text
float64
assigned_birth
stringclasses
3 values
assigned_birth_text
float64
religion
stringclasses
8 values
religion_text
stringclasses
1 value
political_aff
stringclasses
7 values
political_aff_text
float64
race_ethnicity
stringclasses
22 values
prim_language
stringclasses
5 values
first_language
stringclasses
6 values
first_language_text
stringclasses
1 value
highest_education
stringclasses
7 values
employment_status
stringclasses
6 values
employment_status_text
float64
current_profession
stringclasses
12 values
current_profession_text
stringclasses
4 values
income
stringclasses
7 values
marital_status
stringclasses
6 values
marital_status_text
stringclasses
2 values
family_status
stringclasses
8 values
family_status_text
stringclasses
1 value
disability_binary
stringclasses
3 values
conditional_disability
stringclasses
27 values
vaccination
stringclasses
66 values
question
stringclasses
41 values
response
stringlengths
1
675
Creative Imagination
float64
1
5
Responsibility
float64
1
5
Intellectual Curiosity
float64
1
5
Depression
float64
0.5
4.5
Emotional Volatility
float64
0.5
4.5
Trust
float64
0.5
4.5
Productiveness
float64
0.5
4.5
Conscientiousness
float64
1.27
4.55
Anxiety
float64
1
5
Respectfulness
float64
0.5
4.5
Compassion
float64
1.33
5.33
Energy Level
float64
1
5
Negative Emotionality
float64
1.17
4.67
Aesthetic Sensitivity
float64
0.5
4.5
Assertiveness
float64
0.5
4.5
Agreeableness
float64
1.27
4.36
Extraversion
float64
1.27
4.55
Organization
float64
0.67
4.67
Sociability
float64
1.33
5.33
Open-Mindedness
float64
1.17
4
topic
stringclasses
8 values
media_path
stringclasses
35 values
mental_health
stringclasses
204 values
sexual_health
stringclasses
109 values
copd
stringclasses
389 values
chronic_disease
stringclasses
127 values
hiv
stringclasses
350 values
nutrition
stringclasses
270 values
substance_abuse
stringclasses
276 values
media_type
stringclasses
3 values
target_population
stringclasses
22 values
behavior_change
stringclasses
12 values
R_8kKVtju09j5o206
13
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
High school diploma or equivalent
Self-employed
null
Business/Finance
null
$50,000–$74,999
Single
null
Single, living with family
null
Yes
Prefer not to say
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
7.0
3.25
2.25
1.5
1.75
2.75
3.5
3.75
3.27
1.75
3.25
2.67
4.5
2.08
2.5
2.5
3.18
3.64
4.67
3.33
2.08
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['6', '4', '3', '7']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_1gMBaRsVdRXc5u8
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American,Hispanic/Latino
English
Spanish
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
9.0
1
4.5
2.25
0.75
2.5
1.5
1.25
2.64
2.25
4
2
3.75
1.83
3.5
3.5
2.55
3.73
0.67
4.67
1.75
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['9', '5', '7', '5']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_1nimbBZ8vb9Zcm5
14
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
Yes
Visual impairment,Mental health condition
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
7.0
4
4
2
1.5
3
2.5
3.5
3.45
3
3
4
4
2.5
0.5
2.5
3.09
2.91
3.33
1.33
2.33
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['8', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_2PBXSmM5OZJWaJV
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Libertarian
null
White/Caucasian
Spanish
English
null
Doctoral or professional degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Single
null
Single, living alone
null
No
Visual impairment
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
4.0
2
5
3
3
2.5
3
3.5
4
5
4.5
3.33
3
3.5
3.5
2.5
3.64
3.27
4
5.33
2.33
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['8', '8', '9', '8']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_5QWZI16qxJUlfdn
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Prefer not to say
null
Apolitical/Not involved in politics
null
Hispanic/Latino,Native Hawaiian/Other Pacific Islander
Spanish
Spanish
null
Bachelor’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
8.0
2.25
4
2
2
3
2
4
3.82
3
2
4.33
4.25
2.67
2
2
2.64
3.18
4
2.67
2.58
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['4', '5', '6', '3']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_5ijOCmV2Pw97sGB
10
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
6.0
2
2
4
3
1.5
3
1.5
2.73
3
3
2.67
3
2.5
4.5
2.5
2.91
2.55
3.33
2.67
3
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['4', '7', '9', '4']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_2Y8L0soSxG12Pvv
14
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Prefer not to say
null
Black/African American
English
Spanish
null
Some college, no degree
Unemployed
null
Unemployed/Looking for work
null
$25,000–$49,999
Single
null
Married/Partnered, no children
null
No
Prefer not to say
null
Type in every thought that came to mind viewing this material.
We should always make decisions based on how we're feelings, We only live once ,smoke a cigar today,drink that beer ,do something you are good at.
3.75
2.5
2
1.5
2
0.5
3.5
2.55
2
1.5
2.67
1
1.83
1.5
1.5
1.45
2.36
2
3.33
1.92
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['7', '5', '4', '8']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_3EuSGrb56SBbLVe
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
8.0
2
4
3
2.5
3.5
2.5
1.5
3.27
3
3.5
2.67
3.5
3
2.5
2.5
2.91
4
2.67
4.67
3.33
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['6', '8', '8', '6']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_5Qg6I9AajtuIDhT
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Unemployed
null
Education
null
$50,000–$74,999
Widowed
null
Single, living alone
null
No
null
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
6.0
3
3
3
1.5
3
1
1.5
3.09
2
2.5
4.33
2.5
2.17
2
1
2.45
2.55
3.33
2.67
2.5
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['5', '7', '7', '8']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_3widIAw0gjkCwZk
11
low internal focus of control/high external locus of control
45–54
Male
null
Male
null
Christianity
null
Moderate
null
Native American/Alaska Native
English
English
null
Associate’s degree
Employed part-time
null
Technology/Engineering
null
$25,000–$49,999
Married
null
Single Parent with children
null
No
Chronic illness (e.g., diabetes, heart disease)
['6', '5', '7', '8']
The message motivates me to not skip recommended vaccinations. - Scale: 1 (not at all) - 9 (extremely)
7.0
2.5
4
2.5
3.5
3.5
2.25
3.25
2.91
3.5
1.75
4
2
3.5
3.25
4
2.55
3
1.67
3.67
1.75
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_33q0mjAVnb2ts09
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
7.0
1
2
2
3
4
3.5
1.5
2.91
4
2.5
4
1.5
3.67
4.5
2
3.27
2.18
4
4
2
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['6', '8', '4', '8']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_7Yh0QE0XVMxDj5O
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
2
2.25
1
2.5
1.5
1.5
4.5
3.09
2.75
2.5
1.33
3.75
2.25
3.5
2.5
1.82
3.73
3
3.33
1.67
Smoking and COPD
https://www.boredpanda.c…8ca8927__700.jpg
null
null
['9', '5', '5', '6']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44)
Smoking
R_82KB8J1FqhUYT97
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
9.0
4
3
2
0.5
2.5
4.5
2.5
3.09
3
3.5
2.67
3
2
0.5
1.5
3.64
3.27
2
4
2.33
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_5zFfm1oxxRxH7rj
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
Spanish
null
Master’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Extremely good
3
3
3
1.5
1.5
1.5
1.5
2.73
3
1.5
4
3
2
1.5
1.5
2.18
3.27
2
4
2
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_7P7DtnWo9qSmR9e
9
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
5.0
3.5
2
2.5
4.5
1.5
2.5
2
2.73
4
3
4
2
3.33
3.5
2.5
3.09
3.45
2.67
4.67
2
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['4', '8', '4', '6']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_3wSOyOxZvJKOTLL
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
5.0
3
2.5
3
1.5
1.5
1.5
2.5
2.55
5
4.5
4
2
2.67
3.5
2.5
3.27
2.55
3.33
4
3.33
Substance abuse
Unknown
null
null
null
null
null
null
['8', '7', '7', '9']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_8zDbTP8RvR098Hw
16
high internal locus of control
25–34
Female
null
Female
null
Prefer not to say
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
1.0
4
3.5
3
2.5
0.5
3
2.5
2.73
2
3.25
3.33
4
1.67
2.5
1.5
3.18
3.27
1.33
2.67
3.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['1', '1', '9', '1']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_3shZIAKvVZzsk7v
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
Type in every thought that came to mind viewing this material.
None of the air purifiers I bought worked
4.25
1.5
3
3.5
2.5
3.5
3.5
2.45
3.5
2.75
4.33
1.5
3.17
2.5
2.5
3.45
2.36
1.67
2.67
3.08
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['8', '7', '7', '7']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_1PFBzh3EoacCGYh
16
high internal locus of control
25–34
Male
null
Male
null
Prefer not to say
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
2.0
2.5
3.75
2.75
1.5
3.5
2.75
2.25
2.91
3.5
1.75
3.33
2.5
2.83
2.5
2.5
2.55
3.18
1.33
4.33
2.25
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['9', '9', '9', '9']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_3CRc8bL3hHlpj5D
17
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed part-time
null
Student
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
4.0
2.5
4
2.5
3
3
0.75
1.5
2.82
3.25
1.5
3.33
1.75
3.08
1.25
2.5
1.73
2.73
1.67
3
1.92
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_1d2N5XlemiQVHd7
20
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Government/Public Service
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
9.0
2.5
3
1.75
2
2
2.25
1.5
2.45
3.75
1.5
3.33
2.5
2.58
2.25
2.5
2.27
2.82
1.67
3
1.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_3shZIAKvVZzsk7v
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
6.0
4.25
1.5
3
3.5
2.5
3.5
3.5
2.45
3.5
2.75
4.33
1.5
3.17
2.5
2.5
3.45
2.36
1.67
2.67
3.08
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['8', '7', '7', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_7CEjPR5yATjF21M
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
Prefer not to say
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
6.0
4
3.5
2
1.5
2.5
3.5
3.5
2.91
4
0.5
2.67
4
2.67
3.5
2.5
2.18
3.27
2
4
2
Smoking and COPD
https://www.boredpanda.c…44b7b94__700.jpg
null
null
['6', '7', '6', '7']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_7P6icYV1nE37UYw
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Libertarian
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
1.0
4
3
4
3.5
4.5
3.5
4
2.91
3
2.5
2
1
3.67
1.5
3.5
2.73
1.82
2
1.33
3.33
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['9', '9', '8', '9']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_1Bh3Xoswr76WoR9
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
5.0
2.5
3.5
3
3
1.5
1
0.5
2.91
2.5
1.5
4
3
2.33
3
2.5
2
3.82
3.33
4.67
3
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['7', '5', '8', '7']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_3EzAjrO0RvM4QWM
16
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely)
8.0
2.5
3.25
2.25
2.25
2
1.75
1.5
2.45
4
1.5
3.67
2.75
2.75
2
1.5
2.18
2.64
1.33
2.67
1.58
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['6', '6', '8', '8']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_6m36DcR6VquKstA
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Divorced
null
Single Parent with children
null
No
null
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
8.0
2
3
3.75
3
1.75
2.75
1.75
2.64
3
1.75
3
3
2.58
3.5
2.5
2.45
3.09
2
3.33
2.25
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['7', '8', '8', '8']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3MMZl2clE3kxUhU
16
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
3.0
4.25
3.5
3.5
3
1.5
2.5
2.5
2.82
3.5
2.5
3
4.25
2.67
4
2.5
2.64
3.18
1.67
2
3.42
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['8', '8', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_35AWeijPh7hfCrl
12
moderate internal/external locus of control
35–44
Female
null
Female
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
5.0
3
3
2.5
1.5
2.5
1
1.5
2.73
1.5
4
4
2
1.83
3
1.5
2.91
2.55
2
2.67
3
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['5', '4', '7', '5']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_871cCjdzzaNGnOJ
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Single, living with family
null
Yes
Physical disability
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
2.0
2.5
4
3
2
3
2.25
1.75
3
3.5
2
3.33
2.5
2.83
1.75
1.75
2.45
2.64
2
2.67
2.08
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['2', '1', '2', '3']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_3rG4e4RZ1kRTiTk
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$75,000–$99,999
Single
null
Single, living with family
null
No
null
['6', '7', '6', '7']
In your opinion, how harmful is skipping vaccinations to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
2
4
3.5
1
3.5
2
3.75
4.09
4
3.5
5.33
4
2.83
2.5
4
3.45
3.64
4
3.33
2.5
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_34G0pLzRgu4t7Xj
17
high internal locus of control
18–24
Female
null
Female
null
Prefer not to say
null
Conservative
null
Black/African American
English
English
null
High school diploma or equivalent
Student
null
Student
null
Less than $25,000
Single
null
Single, living with family
null
No
Visual impairment
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
2.5
1.75
4
2
1.25
1.5
1.73
4
2
3
2.25
3.33
1.25
0.5
2
3
1.67
5.33
1.92
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['8', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_6OidztILV9ARlmO
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
1.0
3.5
3
3.5
2
2
1.25
1.5
2.45
3.25
1.5
2.33
2.5
2.42
2.5
1.5
1.64
2.45
1.67
1.67
2.17
Smoking and COPD
https://www.boredpanda.c…8ca8927__700.jpg
null
null
['9', '9', '9', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44)
Smoking
R_3widIAw0gjkCwZk
11
low internal focus of control/high external locus of control
45–54
Male
null
Male
null
Christianity
null
Moderate
null
Native American/Alaska Native
English
English
null
Associate’s degree
Employed part-time
null
Technology/Engineering
null
$25,000–$49,999
Married
null
Single Parent with children
null
No
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
9.0
2.5
4
2.5
3.5
3.5
2.25
3.25
2.91
3.5
1.75
4
2
3.5
3.25
4
2.55
3
1.67
3.67
1.75
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['8', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_7iwhi388vHNRhdq
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Education
null
$75,000–$99,999
Married
null
Married/Partnered, no children
null
No
null
null
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
1.0
2.75
3
2.5
3.25
2.75
2.25
1.25
2.36
3.5
1.75
3.67
2.25
3.17
2.25
2.75
2.45
3.09
1.67
4
1.5
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['8', '9', '9', '1']
Informational
Adolescent (12-17)
Substance Abuse
R_8hxOnvLCB4y2FS6
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Prefer not to say
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Arts/Entertainment
null
Prefer not to say
Single
null
Single, living alone
null
No
null
null
In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
2.75
3.25
2.5
2
2
2.25
1.5
2.55
4.25
1.5
3.67
2.75
2.75
2.25
2.5
2.36
2.91
1.67
2.33
1.67
Smoking and COPD
https://theadamskilt.com…vertisement-.jpg
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Young Adults 18-24, Adolescent (12-17)
Smoking
R_8ZDltAydRGXNaFY
15
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
Spanish
English
null
High school diploma or equivalent
Employed part-time
null
Healthcare/Medical
null
Less than $25,000
Single
null
Prefer not to say
null
Prefer not to say
Prefer not to say
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
2.0
3.5
2
4
3.5
2.75
4.25
3.75
3.09
2.5
2.5
3.67
4
2.92
3
3.5
3.45
3
3
1.67
4
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['7', '8', '8', '1']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_5DHoZzBBUwMdWDv
14
moderate internal/external locus of control
25–34
Male
null
Male
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Self-employed
null
Government/Public Service
null
$25,000–$49,999
Married
null
Married/Partnered, no children
null
No
Mental health condition
null
In your opinion, how harmful is unsafe sexual behavior to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
4
2.5
2.5
1.5
3
2.25
3
2.45
2.75
1
4
3
2.42
1.75
4
2.27
3.09
1
2.67
2.42
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['9', '3', '9', '2']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_6K7qWQBk1tJlABn
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, no children
null
No
Hearing impairment
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
5.0
4
1
3
4
2.5
3
1.5
2
2
0.5
5.33
3
2.83
1.5
2.5
2.73
3.09
2
2
2.33
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['9', '6', '8', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_6vcOd2VFbXKDV6h
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Single
null
Single, living alone
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
2.75
2
2.5
3
1.75
1.25
1.5
2.45
3.5
1.5
3.33
2.5
2.75
2.25
2.25
1.91
2.45
3
3.33
1.5
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '8', '9', '9']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_3960H4lPPUi38QP
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Libertarian
null
Asian
English
English
null
Associate’s degree
Unemployed
null
null
null
$50,000–$74,999
Married
null
Single, living with family
null
Prefer not to say
Prefer not to say
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
5.0
3.5
3
3
1.5
3.5
2.5
2.5
3.09
3
1
4
4
2.67
2
2.5
2.36
3.27
2
4
3.33
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['7', '8', '8', '7']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_16aUZVU7kzU8JPo
15
moderate internal/external locus of control
35–44
Female
null
Female
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Less than high school
Employed part-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
3.0
2.5
3.5
4.5
2.5
2
2.5
2
2.55
4
2.5
5.33
3.5
2.83
2.5
2
3.27
3.45
1.33
3.33
3.33
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['6', '6', '3', '7']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_1Entpcu5IcZaXKv
12
moderate internal/external locus of control
25–34
Female
null
Female
null
None of the above
null
Independent
null
Native Hawaiian/Other Pacific Islander
English
English
null
Associate’s degree
Employed part-time
null
Government/Public Service
null
$50,000–$74,999
Single
null
Single, living with family
null
Prefer not to say
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
6.0
2
2.5
3
3.5
2.5
3.5
0.5
2.55
5
4.5
4
2
3.67
3.5
1.5
4
2.18
3.33
4
2.33
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['6', '7', '7', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_2A2Mxj04J2JDejD
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely)
5.0
4
2.5
2
1.5
1.5
2.5
3.5
2.55
3.5
3.5
4.67
3
2.17
3.5
0.5
3.45
2.91
2
4
2.67
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['9', '5', '6', '5']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_34edT1jiwgmte13
16
high internal locus of control
18–24
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Retail/Hospitality/Food Service
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
3.75
2.25
2.5
3
1.5
2.5
2
2.45
3
3.5
4
3.5
2.5
3.25
2.75
3.27
3.64
2.67
3.67
2.33
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '9', '8', '8']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_7hsiwWSAxg5jQxH
12
moderate internal/external locus of control
25–34
Male
null
Male
null
None of the above
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
The message makes me more concerned about the health risks of unsafe sexual practices - Scale: 1 (not at all) - 9 (extremely)
9.0
5
3.5
3
1.5
4.5
3.5
2.5
3.09
4
1.5
2.67
1
3.33
3.5
3.5
2.55
2.18
1.33
2.67
2.67
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['6', '5', '4', '8']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_5mn3HatfhiOBE5n
16
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
1.0
3.5
3.5
3
2
3
1.75
1.75
2.45
3.25
2.75
3.67
3
2.75
2.75
2
2.64
2.36
1.33
2.67
2.75
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['9', '9', '9', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_7eKgkXmV0FSP6SZ
15
moderate internal/external locus of control
45–54
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
5.0
4
4
3.5
1.5
2.5
1
2.5
3.45
1
2.5
4
3
1.67
0.5
1.5
2.36
2.55
2
4
3.5
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['7', '8', '8', '3']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_6IXkO6T1apLY1NM
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Hispanic/Latino,White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
6.0
3.25
1.5
4.25
2.25
2.25
3.5
3
3.36
3
2.75
3.33
4.5
2.5
3.5
2
3.18
4
4.33
4
3.5
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['7', '8', '7', '8']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_6Q6kSog7ripzUCI
16
high internal locus of control
25–34
Male
null
Male
null
Prefer not to say
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Arts/Entertainment
null
Less than $25,000
Single
null
Single, living alone
null
No
Prefer not to say
null
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
9.0
3.5
4
2.75
2.5
3
1.5
3
3.36
4
3
2
2.5
3.17
3.25
2.5
2.18
3.18
3.67
3
2.83
Smoking and COPD
https://www.boredpanda.c…44b7b94__700.jpg
null
null
['7', '8', '8', '8']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_7MM1YcYys7iGslr
10
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Buddhism
null
Libertarian
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
Yes
Chronic illness (e.g., diabetes, heart disease),Mental health condition
null
In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
3.0
3
2.5
2
3
3.5
3
2
2.18
4
2.5
4
1.5
3.5
3
2.5
3.09
1.82
1.33
2
1.83
Substance abuse
Unknown
null
null
null
null
null
null
['7', '7', '9', '8']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_7Wt9k9FtYuumgTf
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed part-time
null
Education
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely)
8.0
4
1.5
4
1
2
2
2
2
5
2
4
4.5
2.67
2.5
1.5
2.55
3.45
3.33
2.67
3
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['9', '7', '6', '8']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_6wQYBYRDAfaPcvT
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
3
3
4
1.5
2.5
2
4.5
3.64
3.5
3
3.33
3
2.5
3
4.5
2.73
3.45
4
3.33
2.83
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['6', '7', '6', '5']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_7T4PbkSt63q9Msh
20
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
4.0
2
3
2.25
3.25
1.5
3.5
1.5
2.36
3.5
1.5
3.33
2.5
2.75
1.5
2.25
2.73
2.64
1.33
2
1.75
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['7', '9', '8', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_5myfmKc1qQo9hzV
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
9.0
4
4
2
1.5
1.5
2.25
2
3.09
2.5
1.5
4
4
1.83
1
2.5
2.45
3.82
1.33
3.33
2.17
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_1HMMVDFGyl7gUpH
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
3
2
3
3.5
1.5
2.5
3
2.18
4
3.5
4
4
3
1.5
1.5
3.27
2.55
2
2.67
3.33
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['8', '8', '8', '7']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_8QlrzdvdWqOMmBX
12
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Student
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
2.5
3.25
2.75
2.5
1.5
2.25
0.75
2.27
4
1.75
3.67
2.25
2.67
1.25
2.5
2.45
3
1.67
2.67
1.83
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['9', '9', '9', '1']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_8zDbTP8RvR098Hw
16
high internal locus of control
25–34
Female
null
Female
null
Prefer not to say
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
4
3.5
3
2.5
0.5
3
2.5
2.73
2
3.25
3.33
4
1.67
2.5
1.5
3.18
3.27
1.33
2.67
3.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['1', '1', '9', '1']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_2NkycGdOYjc4kAt
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Asian,Black/African American,Hispanic/Latino
English
English
null
Less than high school
Unemployed
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
Yes
Physical disability,Visual impairment,Mental health condition
null
In your opinion, how harmful is leaving arthritis untreated to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
3.0
4
5
3
2.5
3.5
3.5
3.5
3.45
3
3.5
2.67
4.5
3
4
2.5
3.27
3.82
2
2.67
2.5
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['4', '5', '4', '5']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_6Yuca2N6aEDGuLn
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
7.0
1.5
3
3
3.5
2
1.5
2.5
3.45
4
4.5
1.33
1
3.17
1.5
3.5
2.55
2.55
3.33
4
2.5
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['9', '7', '7', '8']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_5ijOCmV2Pw97sGB
10
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
7.0
2
2
4
3
1.5
3
1.5
2.73
3
3
2.67
3
2.5
4.5
2.5
2.91
2.55
3.33
2.67
3
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['7', '7', '4', '7']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_7wtPHNjupn9H808
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Other (please specify):
Construction
$100,000–$149,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
3.0
2.75
2
2.75
2
2.25
2.5
1.25
2
3.5
2.5
4.33
2.5
2.58
3
1.25
3
2.82
1.67
4
2
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['9', '8', '8', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_2TzddP6ZjDZ64wp
15
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
The message motivates me to not engage in unsafe sexual behavior - Scale: 1 (not at all) - 9 (extremely)
9.0
2.75
3
3.5
2
3.25
1.5
1.5
2.45
3.25
1.5
3.67
2.75
2.83
1.5
1.5
2.09
3.18
1.67
4
2.25
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['9', '9', '9', '9']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_2YTa2vLhNPqPdoB
17
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
3.5
2
4.75
1.25
2.25
3
3.5
3
4.5
1.5
3.67
4
2.67
3.25
3
2.64
4
4.33
4.67
3.17
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['9', '8', '8', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_3H0RqlSba8MSBad
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
High school diploma or equivalent
Employed part-time
null
Business/Finance
null
Less than $25,000
Single
null
Single, living alone
null
No
Chronic illness (e.g., diabetes, heart disease)
null
The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely)
7.0
2.75
3
3
3.5
3
1
2.5
2.64
2.5
1.5
5
4.25
3
2.25
3.5
2.27
3.55
1.67
3.33
2.33
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['9', '8', '9', '8']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_1HMMVDFGyl7gUpH
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
3
2
3
3.5
1.5
2.5
3
2.18
4
3.5
4
4
3
1.5
1.5
3.27
2.55
2
2.67
3.33
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['8', '8', '8', '8']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_32VsjaIdo13vDhb
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Prefer not to say
null
Prefer not to say
null
Asian
English
Chinese
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Married
null
Single, living with family
null
Prefer not to say
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
2.0
1
3
4
2.5
1.5
3.5
4.5
3.09
3
1.5
1.33
3
2.33
2.5
1.5
2.18
2.55
2
4
2.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['7', '7', '6', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_63ow1M45z64QEMN
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Other (please specify):
Information technology
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
9.0
2
4.25
3
3.25
1.5
1.5
2
2.91
4
1.75
2.33
2.5
2.92
3
2.5
1.82
3.27
1.67
4.67
2.5
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['8', '8', '6', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_5lPwKN5hrMFYD5D
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Government/Public Service
null
$50,000–$74,999
Married
null
Single Parent with children
null
Yes
null
['9', '9', '9', '9']
Type in every thought that came to mind viewing this material.
How to prevent chickenpox
3
3
2
1.5
1.5
1.5
1.5
2.73
3
2.5
4
3
2
1.5
1.5
2.55
3.27
2
4
1.67
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_8rRg9SoguStsCOJ
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Healthcare/Medical
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
2.0
1.75
3.5
3.25
2.25
1.75
2.25
2.25
2.91
3.75
1.25
3.33
2.25
2.58
2
2.5
2.18
3.27
1.67
4.33
2.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['4', '2', '3', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_1NmeNPBoyTCAiid
9
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
3.0
3
3
1.5
2.5
3.25
2.5
3
2.73
2.5
3.5
3
4.25
2.75
4
2
3
3.64
1.33
4.33
2.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['6', '7', '5', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_59Kc2IUQ7TB6OjL
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
3.0
2
4
4
1.5
1.5
3.5
2.5
3.45
3
2.5
2.67
4
2
3.5
2.5
2.91
2.91
2
2.67
2.67
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['7', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_3f7qAlvC5CBqmTm
10
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
None of the above
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
2.5
2
2
2.5
4.5
4
2.5
2.18
2
3.5
3.33
2
3
2.5
1.5
3.64
2
2.67
3.33
2.83
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['8', '7', '9', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_6r4MNpSLgFJI5zP
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
Physical disability,Visual impairment
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
2.0
2.5
3.5
3.5
1.25
3
4.5
2
3.36
1.75
3
2
1.5
2
2.25
1.5
3.27
2.27
3
3.67
2.08
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['9', '7', '8', '1']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3s9pH8mVAo6lw7D
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
1.0
3
3
4
2.5
2.5
3.5
4
3.45
2.5
3.5
3.33
3.5
2.5
4
3.5
3.45
3.27
4
2
3.5
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['8', '8', '8', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_3lWwtpxw6HfTlle
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Judaism
null
Independent
null
Black/African American
English
English
null
Master’s degree
Self-employed
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
8.0
3
3
3
1.5
1.5
1.5
1.5
2.73
3
1.5
4
3
2
1.5
1.5
2.18
3.27
2
4
2
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '9', '9', '9']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_2i3f5B1K2VDsGtq
12
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Healthcare/Medical
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
3.0
4.5
3.25
2.5
3
1.5
3.25
1.75
2.45
3.5
1.75
3.67
2
2.67
3
3.5
2.82
2.36
1.67
2
2.5
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '9', '7', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_7FE83PdMwWo66Eh
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Islam
null
Moderate
null
Hispanic/Latino
English
Arabic
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
Type in every thought that came to mind viewing this material.
A very good material that talks about health
3.25
3.25
3.75
3.5
2.5
2.25
1.5
2.36
3.75
2.25
4
1.5
3.25
1
2.5
2.73
2.27
1.67
3.67
2.67
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['8', '7', '8', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_6n0OBHFphjYzp8y
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Visual impairment
null
The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely)
8.0
2.5
3.5
2.25
1
2.5
3
1.5
2.91
4
1.75
2
4
2.5
3
3.5
2.27
3.27
3.33
2.67
2.58
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['2', '2', '4', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_2polkXzpV5yLGPv
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
6.0
3.5
4
3.5
2.25
3
2.5
2.25
3.18
2.5
1.5
4.67
3.5
2.58
2
1.5
2.73
3.45
2.67
4
2.17
Smoking and COPD
https://theadamskilt.com…vertisement-.jpg
null
null
['5', '5', '4', '5']
null
null
null
null
Persuasive-Threat
Young Adults 18-24, Adolescent (12-17)
Smoking
R_5tohzdLdbkgkEQV
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
7.0
2.5
3
3
3.5
3.5
3
3
2.91
4
2
4.67
4
3.67
3.5
3.5
3.09
3.64
2
4
2.5
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['8', '7', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_6PhiaxuJGjChsns
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
This image clearly shows a strong warning against drug abuse.
3
3.5
4.5
3
1.25
2.75
2.25
2.91
3.5
3.5
4
4
2.58
3.5
0.75
3.36
3.09
1.67
3.67
3.5
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['7', '8', '8', '6']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_3f1QJzpxl8MQ2H4
17
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
na
4.25
3.5
1.5
3
1.25
1.75
0.75
3.18
2.25
3
4
3
2.17
2.75
1.5
2.82
2.45
4
3.67
1.83
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['7', '7', '6', '5']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_5WSrtZgjVy4nwkN
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Single
null
Single, living alone
null
No
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
6.0
3
3
1
4.5
1.5
3.5
3.5
3.09
4
3.5
2.67
4
3.33
3.5
2.5
3.27
4.36
3.33
5.33
2.67
Sexual Health
https://placeit-img-1-p.…_thumb_stage.jpg
null
['3', '5', '6', '7']
null
null
null
null
null
Informational
Not targeted towards one group
Sexual Health
R_71dOkJgjw3pjyZE
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Islam
null
Apolitical/Not involved in politics
null
Native American/Alaska Native
English
Arabic
null
Associate’s degree
Student
null
Business/Finance
null
Less than $25,000
Single
null
Single, living with family
null
No
Visual impairment
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
1.0
3.5
3.5
2.25
2
2.5
2.5
2.5
2.55
1.5
2.5
4
4.25
2
1.5
2
2.91
4.09
2
4.67
1.92
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['3', '3', '4', '6']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_5jZKLJHO03v37SN
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
How open are you to managing arthritis through recommended treatments in the future? - Scale: 1 (not at all)-9 (extremely)
4.0
4
4
5
3
3.5
2.5
2.5
2.91
2
3.5
2.67
2
2.83
3.5
2.5
2.91
2
2.67
2
3
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['5', '5', '3', '5']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_1uuGP5PPjVnKmJP
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
5.0
3
2
4.5
2
3.5
3
2.5
3.09
3.5
4.5
4
2
3
1.75
2.5
3.82
2.36
3.33
3.33
3.42
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['4', '5', '4', '4']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_5y3HZd0pnfJw52F
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Education
null
$25,000–$49,999
Single
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
8.0
3
3
2.5
2.5
2.75
0.5
1.75
2.36
4
1
4
3.5
3.08
1.5
2.75
1.64
3.82
1.67
4.33
2
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['7', '6', '5', '5']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_3YahZFY3wXZaCaI
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed part-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
['9', '6', '7', '5']
How open are you to getting recommended vaccinations in the future? - Scale: 1 (not at all)-9 (extremely)
4.0
2
3
2
2.75
2
2.5
2.25
2.82
3
3.5
4
3
2.58
1
2.5
3.27
4
2
5.33
1.5
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_1WwJ8B3zAL1xWEt
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
8.0
3
3
3.5
3.5
2
2
1.5
2.73
3
3.5
4
3
2.83
2.5
2
3.09
2.91
2
3.33
3.17
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['4', '5', '8', '8']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_3mDIQVFrcvQVh0W
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Some college, no degree
Student
null
Student
null
$75,000–$99,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
4.0
3
3
2
1.5
3.5
4.5
2.5
3.45
2
2.5
4
4
2.33
2.5
3.5
3.64
3.64
3.33
4
2.67
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['7', '8', '7', '9']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_64u9KiMCyMakK9f
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
7.0
4
3
3
1.5
0.5
2.5
1
2.36
4
1.5
5
3
2
1.5
3
2.82
3.45
1.33
2.67
3.67
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '5', '6', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_2NkycGdOYjc4kAt
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Asian,Black/African American,Hispanic/Latino
English
English
null
Less than high school
Unemployed
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
Yes
Physical disability,Visual impairment,Mental health condition
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
8.0
4
5
3
2.5
3.5
3.5
3.5
3.45
3
3.5
2.67
4.5
3
4
2.5
3.27
3.82
2
2.67
2.5
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['4', '5', '4', '4']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_5rtNG3tSDP8uqC5
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Government/Public Service
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
7.0
4.5
3
3
1.5
1
4.5
2.5
2.36
2
1.5
4
2
1.5
4
2
3.27
3.09
2
4
2.67
Smoking and COPD
https://www.boredpanda.c…9916fdb__700.jpg
null
null
['6', '7', '5', '7']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_17DUzveWMbYQoyR
13
moderate internal/external locus of control
35–44
Female
null
Female
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
5.0
2
3.5
3
3.5
4
2.5
2.5
2.91
2.5
2
4
5
3.33
4
1.5
2.73
3.64
3.33
2.67
1.83
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['5', '6', '6', '6']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_7QhkOrBoQ2yVb1k
13
moderate internal/external locus of control
18–24
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely)
5.0
3
2.5
4
3.5
3
1
1.5
3.27
3.5
1.5
2.67
2
3.33
0.5
2
1.64
2.18
4.67
3.33
2.67
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['4', '7', '9', '5']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_5L5MTxBrlxP4UUj
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Prefer not to say
null
Prefer not to say
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
5.0
4
3
3
2.25
2.5
3
3
3.45
3
2.75
2
4
2.58
1.75
3
2.64
4
2.67
3.33
2.75
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['8', '9', '9', '3']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_7BXGdmJaTpXxPYZ
15
moderate internal/external locus of control
45–54
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
2.0
2.5
4
3
3
1.25
1.75
1.25
3
3.75
2.5
3
3.25
2.67
4.25
1.5
2.36
2.91
2.67
3.67
2.42
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['5', '7', '7', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_3FxJDW7Y7nq2E0z
17
high internal locus of control
25–34
Female
null
Female
null
Islam
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
6.0
4
3
1
2.5
2.5
2
3.5
2.73
4
2.5
4
3.5
3
1.5
1.5
2.73
3.82
2
5.33
1.67
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['5', '7', '9', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_7QhkOrBoQ2yVb1k
13
moderate internal/external locus of control
18–24
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
8.0
3
2.5
4
3.5
3
1
1.5
3.27
3.5
1.5
2.67
2
3.33
0.5
2
1.64
2.18
4.67
3.33
2.67
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['9', '8', '9', '8']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking