Datasets:

ResponseId
stringlengths
17
17
locus_score
float64
6
20
locus
stringclasses
3 values
age
stringclasses
6 values
gender
stringclasses
4 values
gender_text
float64
assigned_birth
stringclasses
3 values
assigned_birth_text
float64
religion
stringclasses
8 values
religion_text
stringclasses
1 value
political_aff
stringclasses
7 values
political_aff_text
float64
race_ethnicity
stringclasses
22 values
prim_language
stringclasses
5 values
first_language
stringclasses
6 values
first_language_text
stringclasses
1 value
highest_education
stringclasses
7 values
employment_status
stringclasses
6 values
employment_status_text
float64
current_profession
stringclasses
12 values
current_profession_text
stringclasses
4 values
income
stringclasses
7 values
marital_status
stringclasses
6 values
marital_status_text
stringclasses
2 values
family_status
stringclasses
8 values
family_status_text
stringclasses
1 value
disability_binary
stringclasses
3 values
conditional_disability
stringclasses
27 values
vaccination
stringclasses
66 values
question
stringclasses
41 values
response
stringlengths
1
675
Creative Imagination
float64
1
5
Responsibility
float64
1
5
Intellectual Curiosity
float64
1
5
Depression
float64
0.5
4.5
Emotional Volatility
float64
0.5
4.5
Trust
float64
0.5
4.5
Productiveness
float64
0.5
4.5
Conscientiousness
float64
1.27
4.55
Anxiety
float64
1
5
Respectfulness
float64
0.5
4.5
Compassion
float64
1.33
5.33
Energy Level
float64
1
5
Negative Emotionality
float64
1.17
4.67
Aesthetic Sensitivity
float64
0.5
4.5
Assertiveness
float64
0.5
4.5
Agreeableness
float64
1.27
4.36
Extraversion
float64
1.27
4.55
Organization
float64
0.67
4.67
Sociability
float64
1.33
5.33
Open-Mindedness
float64
1.17
4
topic
stringclasses
8 values
media_path
stringclasses
35 values
mental_health
stringclasses
204 values
sexual_health
stringclasses
109 values
copd
stringclasses
389 values
chronic_disease
stringclasses
127 values
hiv
stringclasses
350 values
nutrition
stringclasses
270 values
substance_abuse
stringclasses
276 values
media_type
stringclasses
3 values
target_population
stringclasses
22 values
behavior_change
stringclasses
12 values
R_5E7hv80o8wyknb8
16
high internal locus of control
25–34
Male
null
Male
null
None of the above
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
2
3.5
3
3
3
3
3
2.64
3.5
2.5
3.33
4
3.17
4
3
2.91
2.91
1.67
2
2.83
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['7', '7', '6', '2']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_1gp6Dg2r9fWRnue
12
moderate internal/external locus of control
25–34
Female
null
Female
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
8.0
3
2.5
2.5
3
2.5
0.5
1.5
2.91
2
3
4
1
2.5
2.5
1.5
2.36
2.91
3.33
5.33
2.17
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['9', '6', '6', '7']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_7J3BkfYWe7TYCjL
12
moderate internal/external locus of control
45–54
Female
null
Female
null
Islam
null
Conservative
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely)
9.0
3.75
2
3
2
3.5
2.5
1.5
2.36
3
2.5
4
3
2.83
1.25
1.5
2.91
2.91
2
2.67
2.33
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_62QHfRi70if9k9M
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, no children
null
No
Hearing impairment,Mental health condition
null
In your opinion, how harmful is leaving arthritis untreated to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
4
2
2
2.5
2.5
2
3
2.36
3
1.5
4
3
2.67
1.5
1.5
2.36
2.55
1.33
1.33
3.33
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['9', '7', '7', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_6K7qWQBk1tJlABn
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, no children
null
No
Hearing impairment
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
9.0
4
1
3
4
2.5
3
1.5
2
2
0.5
5.33
3
2.83
1.5
2.5
2.73
3.09
2
2
2.33
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['9', '6', '8', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_7sZwGx4jadTqu2D
17
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Less than high school
Employed part-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely)
9.0
2.5
2
4
2
1.5
2
1.5
2.55
2
2.5
4
3.5
1.83
2.5
2
2.73
3.27
2.67
2.67
2.5
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['2', '5', '8', '6']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_6iU4ZG2wyZo5T07
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
None of the above
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
7.0
3.5
2.5
4
2.5
1.5
2
2
2.36
3
1.5
5.33
2.5
2.33
3
2
2.73
2.73
0.67
3.33
3
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['4', '5', '8', '6']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_5tohzdLdbkgkEQV
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Smoking can lead to cancer and loss of life
2.5
3
3
3.5
3.5
3
3
2.91
4
2
4.67
4
3.67
3.5
3.5
3.09
3.64
2
4
2.5
Smoking and COPD
https://www.boredpanda.c…44b7b94__700.jpg
null
null
['7', '6', '7', '8']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_2xxYKlCsynjUDQW
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Single, living with family
null
No
null
['9', '9', '9', '9']
The message motivates me to not skip recommended vaccinations. - Scale: 1 (not at all) - 9 (extremely)
9.0
2.75
3.5
2.75
2.5
2
2.25
1.5
2.64
3
1.25
3.67
2.25
2.5
1.75
1.75
2.27
2.18
1.67
3.33
1.75
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_6PUAR3CpDrPWxxn
14
moderate internal/external locus of control
25–34
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Less than high school
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
['5', '8', '7', '8']
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
6.0
2
3
3.5
3.5
4.5
3.5
2.5
2.91
4
3.5
5.33
1.5
4
3.5
2.5
4
2
2.67
2.67
1.83
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_2KYDEFuMCNvMjz9
11
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Independent
null
Hispanic/Latino
English
English
null
Bachelor’s degree
Unemployed
null
Education
null
$50,000–$74,999
Single
null
Single Parent with children
null
Prefer not to say
Mental health condition
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
7.0
3.5
2.5
3.5
1.5
3
2.5
1.75
2.18
2.5
2.25
4.33
3.75
2.33
1
2.75
2.91
3.18
1.67
1.67
2.5
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['2', '4', '7', '3']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_6vZzhRlpjMcoCdc
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
Type in every thought that came to mind viewing this material.
The material made me more concerned about my health and why I should take the vaccine
1.5
2.5
2.75
1.75
3.5
0.5
2.5
2.82
4.75
2.5
3.67
3.25
3.33
2.5
2.5
2.09
3.09
4.33
1.67
2.42
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['9', '9', '3', '9']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_31ZtCM4DtHFXggZ
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
3.5
3
3.5
2.5
2.5
3
3.5
3.64
2
4
3.33
4
2.33
4
2.5
3.45
3.09
4
2
3.5
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['8', '8', '9', '8']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_2gOTjms3JrJ4Rng
15
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Less than high school
Student
null
Student
null
Prefer not to say
Single
null
Single, living alone
null
No
Prefer not to say
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
6.0
2
1.25
2.75
2.5
3.25
1.5
3
2.18
3.5
1.75
3
1
3.08
3.25
3.75
2
3.45
1.67
5
2.33
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '8', '9', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_6qs10E2hfdzMJYr
14
moderate internal/external locus of control
35–44
Female
null
Female
null
Hinduism
null
Libertarian
null
White/Caucasian
English
English
null
Associate’s degree
Employed part-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
3.0
4
2.5
2.5
3
2.75
2
2.25
2.27
2.25
2.5
4.67
3
2.67
3.5
2.5
2.91
3
1.33
1.67
2.83
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['2', '3', '3', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_2oiQ2Arz5mw1JfD
13
moderate internal/external locus of control
45–54
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Government/Public Service
null
$75,000–$99,999
Married
null
Single, living with family
null
Yes
Hearing impairment
null
Type in every thought that came to mind viewing this material.
Mental health related
2
2
2
1.5
3.5
3.5
3.5
2.73
3
2.5
4
3
2.67
1.5
1.5
3.27
2.91
3.33
2.67
2.67
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['7', '7', '6', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_8Ks69AUtWzyN64t
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Education
null
$75,000–$99,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
2
3.25
2.5
3.25
2.5
4
2.91
2.5
1.75
4
3.5
2.75
3.75
2.75
2.64
3.73
3.33
4
2.92
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['8', '7', '4', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_64u9KiMCyMakK9f
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
8.0
4
3
3
1.5
0.5
2.5
1
2.36
4
1.5
5
3
2
1.5
3
2.82
3.45
1.33
2.67
3.67
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['7', '7', '7', '6']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_6DVNjJqULgTksvf
9
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
4.0
3.5
3.5
2
1
1.5
2.5
1.5
3.45
3
3
2.67
3
1.83
1
3.5
2.73
3.64
4
2.67
3
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['5', '8', '5', '3']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_7Mhwn52oJGSukBq
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely)
9.0
5
2.5
2.5
4.5
3
3.25
2
1.82
3
3
2.67
2.75
3.5
1.5
1.5
3
2.82
1.33
2.67
2.5
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['9', '9', '9', '1']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_6BaI4uLd1w1Ig3D
12
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Bachelor’s degree
Unemployed
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Single
null
Single, living alone
null
Yes
Hearing impairment
['7', '9', '9', '9']
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
8.0
3.25
3.5
3.75
1.5
1.5
2.5
2.5
3.09
1.5
2.5
2.67
2
1.5
2
1.5
2.55
2.55
1.33
2.67
2.33
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_7jlFev4aeTB9gft
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Libertarian
null
Hispanic/Latino
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
8.0
3
3
4
4.5
2.5
2.5
2
2.55
2.5
2.5
4
3
3.17
1.5
1.5
2.91
3.27
0.67
4
3.33
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['3', '8', '5', '3']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_4Kv2oSAarDHX3QR
12
moderate internal/external locus of control
55–64
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
8.0
3.5
4
3.5
4
1.5
3
2.5
2.55
3
2
4.67
3.5
2.83
1.5
1.5
3.09
3.64
1.33
4.67
3
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['6', '8', '5', '4']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_3kOJndnKeLwMYoG
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
8.0
3.25
2.25
3.5
2
3.5
2.5
0.75
2.36
4.75
2.5
3.33
2.5
3.42
2.5
1.5
2.73
2.18
2.67
3.33
3.58
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['7', '6', '7', '6']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_6hy8OuAxyzZTU0U
14
moderate internal/external locus of control
25–34
Female
null
Female
null
None of the above
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to managing arthritis through recommended treatments in the future? - Scale: 1 (not at all)-9 (extremely)
6.0
3
4
4
3.5
2.5
2.5
2.5
4.18
3
4.5
2.67
4
3
2
2.5
3.27
3.27
4.67
4
3.5
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['5', '7', '6', '7']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_3WAr0fMj1LGlk2k
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Buddhism
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
Yes
Visual impairment
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
7.0
2
4.5
2
3
3
0.5
2
3.09
4
1.5
2
3
3.33
2.5
3.5
1.27
2.91
2
2.67
1.67
Smoking and COPD
https://www.boredpanda.c…44b7b94__700.jpg
null
null
['7', '7', '8', '9']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_54ICYuDVCWCi16j
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
4.0
4.25
2.75
2.75
2
3.5
3.5
3
3.36
3
2.75
1.33
3.75
2.83
3.5
2.25
2.64
3.36
4
5
2.5
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['9', '9', '8', '7']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_3ESTleuSzXTTsfy
16
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
7.0
3
4.25
1.5
2.25
2.5
1.5
1.25
2.91
3.5
3
3.33
3.5
2.75
4
4.5
2.55
3.64
2
3.33
2
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['7', '8', '8', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_1PUFheNqN3Qd5sY
19
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
2.0
2.5
3
2.25
2.25
2
1.25
1.5
2.36
2.75
1.75
3
2.5
2.33
1.5
1.5
1.91
2.45
1.33
2.33
1.75
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['8', '9', '9', '8']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_2KYDEFuMCNvMjz9
11
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Independent
null
Hispanic/Latino
English
English
null
Bachelor’s degree
Unemployed
null
Education
null
$50,000–$74,999
Single
null
Single Parent with children
null
Prefer not to say
Mental health condition
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
8.0
3.5
2.5
3.5
1.5
3
2.5
1.75
2.18
2.5
2.25
4.33
3.75
2.33
1
2.75
2.91
3.18
1.67
1.67
2.5
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['6', '3', '5', '5']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_1AunKjRPsPVXa6t
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Married
null
Prefer not to say
null
No
null
null
The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely)
9.0
4
3.25
5
3
2.5
4.5
2.5
2.45
2.5
2
4
3
2.67
3.5
1.5
3.45
3.27
2
4
3.67
Mental Health
null
['8', '7', '8', '7']
null
null
null
null
null
null
null
null
null
R_3XLp6whjWYx62Od
13
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Prefer not to say
null
Native American/Alaska Native
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
8.0
2.5
4
2.5
2.5
1.5
1.5
1.75
2.82
2
1.75
4
2
2
1.5
1.75
2.27
2.64
1.33
2.67
2.33
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['8', '8', '7', '4']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_1gw5YTIj3GBaTsR
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Student
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
5.0
2.75
1
3
3.5
3.5
2
2.5
2.27
4
1.5
4
3
3.67
3.5
3.5
2.36
2.73
1.67
2
2.08
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['8', '9', '6', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_6u1SpAftgdQA0eJ
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
9.0
2.5
3
2.5
2
1.75
1.5
1.5
2.45
3.5
1.5
3.33
2.5
2.42
1.25
1.75
2
2.91
1.67
3.67
1.92
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_5ScVVKovkOk5gkx
15
moderate internal/external locus of control
18–24
Male
null
Male
null
None of the above
null
Liberal
null
Black/African American
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
7.0
3
3
4
3.5
2.5
2.5
2.5
3.09
3
3.5
2.67
2
3
1.5
2.5
2.91
2
2
2
2.33
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['5', '7', '6', '8']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_6R9HzAcfawGEMYE
16
high internal locus of control
18–24
Male
null
Male
null
Christianity
null
Prefer not to say
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
8.0
2.75
3.25
3.75
2
2.75
1.25
1.5
2.55
3.25
1.25
3
2
2.67
2
3
1.73
3
1.67
3.67
2.83
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['7', '7', '9', '7']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_2EvqlILSfwtAofA
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Libertarian
null
Asian,Black/African American
English
English
null
High school diploma or equivalent
Employed part-time
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, no children
null
Yes
Chronic illness (e.g., diabetes, heart disease),Visual impairment,Hearing impairment
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
5.0
4
3
3
2.5
4.5
1.5
1.5
2.73
3
4.5
1.33
3
3.33
2.5
4.5
2.55
2.91
2
1.33
2.67
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['5', '5', '4', '4']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_3pLYP91pEhPhaql
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
5.0
4.5
3
3
3.5
2.5
3.5
3.5
2.73
3
2
2
2
3
3.5
2
2.55
2.36
2
1.33
2.5
Smoking and COPD
https://www.boredpanda.c…44b7b94__700.jpg
null
null
['7', '8', '8', '1']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_3d4KAQ4oKUjPUrf
12
moderate internal/external locus of control
25–34
Prefer Not To Say
null
Prefer not to say
null
Prefer not to say
null
Prefer not to say
null
White/Caucasian
English
English
null
Bachelor’s degree
Self-employed
null
Business/Finance
null
Prefer not to say
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
2.0
3
3.25
3.5
2
2.25
1.25
1.75
2.55
3.5
1.5
2.67
2.25
2.58
3.5
2.5
1.73
3.18
2
3.33
2.83
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['9', '9', '9', '8']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_7oL1y8EJNLZT0Hs
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely)
7.0
2.75
3
1.75
2.75
2.5
4.25
2.5
3.18
3.75
1.75
4.67
1.75
3
2
2.25
3.45
2.36
3
4
2
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['8', '6', '7', '5']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_7Xnmr8Y4XcYf7wJ
7
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Mental health condition
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
6.0
2
2.5
2
2.5
3.5
1.5
2.5
2.55
4.5
1.5
2.67
2.5
3.5
1.5
3
1.82
2.91
2
4
2.67
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['7', '7', '9', '8']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_31ZtCM4DtHFXggZ
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely)
8.0
3.5
3
3.5
2.5
2.5
3
3.5
3.64
2
4
3.33
4
2.33
4
2.5
3.45
3.09
4
2
3.5
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['7', '8', '8', '8']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_2rJbknt43Tiirro
19
high internal locus of control
25–34
Male
null
Male
null
None of the above
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Master’s degree
Self-employed
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
3.25
4
4.5
3.25
2.5
1.75
1.75
2.73
2.75
1.75
3.33
3.5
2.83
1.75
2.5
2.18
3
1.67
2.33
2.67
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_6OidztILV9ARlmO
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
3.5
3
3.5
2
2
1.25
1.5
2.45
3.25
1.5
2.33
2.5
2.42
2.5
1.5
1.64
2.45
1.67
1.67
2.17
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['9', '9', '9', '9']
Informational
Adolescent (12-17)
Substance Abuse
R_6aEcP8aKBgJmVGx
15
moderate internal/external locus of control
45–54
Female
null
Female
null
None of the above
null
Liberal
null
Native American/Alaska Native
English
English
null
Associate’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of untreated arthritis. - Scale: 1 (not at all) - 9 (extremely)
6.0
2
2.5
4
1.5
3
1.5
2.5
3.09
3
2.5
4
3
2.5
0.5
0.5
2.55
2.55
2.67
2.67
3
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['3', '4', '5', '2']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_5CULGcw6oe4Cy9B
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Prefer not to say
null
Conservative
null
Hispanic/Latino
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
['7', '8', '8', '8']
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
6.0
4
2.5
5
3
2
1.5
2.5
2.55
2
1.5
4
3.5
2.33
4.5
1.5
2.18
3.09
2
2.67
4
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_8wp3OBAkkMV1MBe
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Libertarian
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Business/Finance
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
5.0
5
2.25
2
2.5
2.5
1.5
3
3
2
3
4.67
2.5
2.33
3
2
2.91
2.73
4.67
3.33
2.83
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['5', '8', '3', '3']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_591ETfNy2yXkjVD
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Prefer not to say
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely)
8.0
2.5
3
2.5
3
1.5
3
2.5
3.27
3
3
4.67
5
2.5
2.5
2.5
3.45
3.45
2.67
3.33
3.33
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['7', '7', '7', '7']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_2Cbll0pRjQ8Lz9f
13
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Single
null
Single, living with family
null
No
Visual impairment
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
3.75
2.75
2.5
1.75
2
2.5
3.27
2.5
1.5
3.67
3
2.25
1.25
2
2.27
3.55
1.67
4.33
2
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_1olbFARsj7LYUfv
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
['6', '6', '7', '6']
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
8.0
3
3
1
2.5
1.5
3.5
2.5
2.73
4
2.5
2.67
4
2.67
0.5
2.5
2.91
3.64
3.33
2.67
2.33
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_5lKCsCrWwDxxg8S
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Associate’s degree
Self-employed
null
Arts/Entertainment
null
$50,000–$74,999
Single
null
Single, living with family
null
Prefer not to say
null
null
The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely)
8.0
3
4
2
3.5
3.5
1.5
1.5
3.09
4
3.5
2.67
3.5
3.67
2.5
4.5
2.55
3.45
2
2.67
2
Mental Health
null
['6', '7', '7', '7']
null
null
null
null
null
null
null
null
null
R_2MrjgOJIrxhW0Xi
13
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
6.0
2.25
2.5
2
1
2.25
3.5
1.5
2
3
2
5
2.5
2.08
2.5
1.5
3.36
2.36
1.33
2.67
2.08
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['9', '8', '9', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_1NaYgexgPjaqaCa
20
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
It was really encouraging
2.5
3.25
2.25
3
3
1.75
1.75
2.73
3.5
1.5
3.33
1.5
3.17
3.25
2.5
2.09
2.36
2.67
4
1.67
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_7VBFatjNNX9o9Ox
13
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Associate’s degree
Student
null
Student
null
$25,000–$49,999
Single
null
Single, living with family
null
Yes
Physical disability
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
6.0
1.5
3.5
4
0.5
2
2.5
3
3.45
4
3
5.33
3.5
2.17
3
2
3.45
2.55
3.33
1.33
2.33
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['3', '4', '8', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_5liYpYaTrUlxE5M
16
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Self-employed
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
7.0
3.5
2.5
3
2.5
3
2.5
1
2.55
3
1.5
5.33
3
2.83
2.5
3
2.91
3.27
2.67
2
2.5
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['7', '4', '6', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_1vPzSgRoel8Upzj
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Single
null
Single Parent with children
null
No
null
null
How open are you to practicing safe sex in the future? - Scale: 1 (not at all)-9 (extremely)
8.0
2.75
3
2.75
2.5
2.25
1.75
1.5
2.45
3.5
1.5
3
2.25
2.75
1.25
1.25
2
2.45
1.67
3
1.92
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['9', '9', '9', '9']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_5D8sx007fcAdSKb
19
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
3
2.5
2
3
1.5
2.5
3.18
3.75
3.5
3.67
3.5
2.92
2.5
2.5
2.82
3.36
3
3
2.17
Smoking and COPD
https://theadamskilt.com…vertisement-.jpg
null
null
['9', '9', '9', '9']
null
null
null
null
Persuasive-Threat
Young Adults 18-24, Adolescent (12-17)
Smoking
R_7Xnmr8Y4XcYf7wJ
7
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Mental health condition
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
6.0
2
2.5
2
2.5
3.5
1.5
2.5
2.55
4.5
1.5
2.67
2.5
3.5
1.5
3
1.82
2.91
2
4
2.67
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['8', '7', '9', '9']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_7fkCLJIPLS7Purb
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Prefer not to say
null
Black/African American
English
English
null
Bachelor’s degree
Student
null
Student
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
8.0
2
3.25
3.5
2.25
2
1.25
3.25
3
3.75
0.75
3.67
2.25
2.67
1.25
1.75
1.73
3.27
3
5.33
1.92
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['8', '8', '8', '2']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_7WCfDVWgIFHaCfn
17
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
3
4.25
2
2
1.75
1.5
2.45
2.75
1.5
3.33
2.5
2.25
2.5
3.75
2.09
3.36
1.67
3.33
2.75
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_5aaB1Zfy9W6eDz4
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
6.0
2.25
2.25
3
1.5
4
2.5
3
2.09
2.5
2
2.67
2.5
2.67
2.25
1.75
2.36
2.73
1.33
3
2
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['9', '6', '7', '9']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_7lh53KW6lmTgtn8
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Prefer not to say
Prefer not to say
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
4.5
3.5
2.25
2.5
2.25
2.25
2
2.64
3.75
4.25
3.67
3.5
2.83
1
2
3.36
2.91
1.67
1.33
2.58
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['8', '7', '7', '5']
Informational
Adolescent (12-17)
Substance Abuse
R_7jKxnhiSKkXK0X7
17
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
3
3.25
2.5
3.5
4.5
1.75
1
2.73
4
1.5
3.33
2.75
4
3.25
1
2.09
2.64
3.67
2.67
1.92
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_67fXP1muteoZspW
10
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Associate’s degree
Unemployed
null
null
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
3.0
3
3
3
1.5
3.5
2.5
3.5
3.45
4
2.5
5.33
4
3
1.5
1.5
3.27
2.91
4.67
1.33
2.67
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['7', '8', '8', '8']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_3KpaynUtL94tzdP
9
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
3.5
3.5
3
3.5
1
1.5
3
3.45
3.5
1.5
2.67
2.5
2.67
2.5
4
1.82
3.64
3.33
4
1.83
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['9', '6', '6', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_6PRInOIpSNAZFBn
11
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
None of the above
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
7.0
3
2
4
2
2.5
2.5
1
2
4
2.5
4
4
2.83
3
1.5
2.91
3.45
1.33
3.33
2.5
Smoking and COPD
https://www.boredpanda.c…9916fdb__700.jpg
null
null
['4', '5', '6', '7']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_8rRg9SoguStsCOJ
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Healthcare/Medical
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
4.0
1.75
3.5
3.25
2.25
1.75
2.25
2.25
2.91
3.75
1.25
3.33
2.25
2.58
2
2.5
2.18
3.27
1.67
4.33
2.33
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['5', '3', '3', '6']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_6IxTq9syfgoGKAN
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
3
3.25
1
2.5
1.5
2
3.09
1.5
2
2
3.75
1.67
2.5
2
1.82
3.73
2.67
4
2.25
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['8', '8', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_1pKxcP6shzDsico
12
moderate internal/external locus of control
25–34
Female
null
Female
null
None of the above
null
Independent
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
6.0
1
2
3
1.5
2.5
1.5
2.5
2
2
1.5
4
3
2
2.5
3.5
2.18
4
2
5.33
2.33
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['8', '8', '7', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_3gZXrPYVeei2WCq
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Buddhism
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$100,000–$149,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
9.0
4
3.5
3
2.5
2.5
3.5
1.5
3.64
5
3
2.67
4
3.33
1
1
3.09
3.09
4.67
4
2.5
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['7', '8', '8', '8']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_1tbsqtzybGBhIZ2
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Other (please specify):
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
2.0
3
4
3
2.25
2.5
2.25
2.5
3
4
1.5
3.33
4.25
2.92
1.5
4
2.27
3.64
1.67
3
2.33
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['7', '6', '7', '4']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_8V09S05XwMGYOv7
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
9.0
3
2.5
3
3.5
3.5
2.5
1.5
2.18
3
3.5
4
3
3.33
3.5
2.5
3.27
2.55
3.33
2.67
3.33
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['6', '5', '7', '6']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_1oBKStm5inhfsZA
16
high internal locus of control
25–34
Female
null
Female
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Government/Public Service
null
$50,000–$74,999
Other (please specify)
Engaged
Other (please specify):
Engaged living with partner
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
1.0
2.25
2
3
2
2.5
3.25
2.5
2.55
1.5
2.25
3.33
4.25
2
1.5
3.75
2.91
4.09
1.33
3
1.92
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['9', '9', '9', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_77rSTUNeVoqYdP3
7
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Single, living with family
null
No
Prefer not to say
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
8.0
3
3.5
4
1.5
3.5
1.5
3.5
3.27
2.5
1.5
4
2
2.5
4.5
3.5
2.18
2.91
2
4
2.67
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['8', '7', '7', '8']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_3c26kB4XwmeUtV1
11
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
None of the above
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely)
6.0
3
2
2
1.5
2
3
2
2.91
3
3.5
2
3
2.17
2.5
2
2.91
2.36
3.33
2.67
2
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['6', '4', '3', '6']
Informational
Adolescent (12-17)
Substance Abuse
R_7w7wpR5gtrNrL33
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
7.0
2
3
1.75
2
2
1.25
1.5
2.27
2
1.75
3.33
1.5
2
1.25
1.25
2
1.91
1.67
2
1.33
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_1UfylFQhgtzREat
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Prefer not to say
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Business/Finance
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
3.0
3
1.75
5
3
3.75
1.5
1.75
2.09
2.75
1.5
3.67
3.75
3.17
2.5
0.75
2.09
3
1.67
3.67
2.33
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['3', '3', '2', '3']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_1OMzxEdYpwJ64e9
14
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
5.0
3.5
4
2
2
3.5
2.5
1
2.18
2
2
4
3.5
2.5
4
2.5
2.73
3.82
0.67
4
2.67
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['2', '5', '8', '4']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_2rJbknt43Tiirro
19
high internal locus of control
25–34
Male
null
Male
null
None of the above
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Master’s degree
Self-employed
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
1.0
3.25
4
4.5
3.25
2.5
1.75
1.75
2.73
2.75
1.75
3.33
3.5
2.83
1.75
2.5
2.18
3
1.67
2.33
2.67
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['9', '9', '9', '1']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_5e2pkUdciBzGrOB
14
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Prefer not to say
null
Hispanic/Latino
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
9.0
3.75
2.75
3
2.75
1.5
1.5
1.25
2.27
3.75
1.75
2.33
2.75
2.67
1.25
0.5
1.82
2.45
1.67
2.67
2.5
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['9', '8', '9', '9']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_61hnVax0ov9QhtY
16
high internal locus of control
25–34
Male
null
Male
null
Buddhism
null
Liberal
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
3.0
3.5
4.5
2
2.5
0.5
1.5
3
3.45
3
2.5
4
4
2
3.5
1.5
2.55
4
3.33
5.33
2.5
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['6', '4', '7', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_69p5AwpPZZzKw5W
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
['9', '8', '9', '9']
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
3.0
4
5
4
1.5
2.5
1.5
1.5
3.45
4
1.5
2.67
2
2.67
1.5
3.5
1.82
3.27
2
2.67
2.67
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_6HhHIcdNYnDQxeV
19
high internal locus of control
25–34
Male
null
Male
null
Prefer not to say
null
Prefer not to say
null
Asian
Chinese
English
null
Associate’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Single
null
Multi-generation family (e.g., with parents, grandparents, or extended family)
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
2.0
3
1
4
2.5
2
2
3.5
2.18
3.5
3.5
3.33
4
2.67
3
4.5
2.91
3.64
2.67
2.67
3.17
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['7', '8', '8', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_1gXH1qaOHW0mk8z
16
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Associate’s degree
Self-employed
null
Arts/Entertainment
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely)
8.0
2.5
3
2.5
2
2.25
2.5
0.75
2.18
3.75
2.25
2.67
2.75
2.67
2.5
2.25
2.45
2.64
1.67
1.67
1.5
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['8', '8', '3', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_3NSCBMLrmhB8b1T
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Importance of education: Understanding the transmission and non-transmission routes of HIV is key, especially in prevention and eliminating misunderstandings.
3
3
4
3.5
2
2.5
4.5
3.45
3.5
1.5
4.67
2
3
2.5
1.5
2.73
2.91
3.33
4
2.67
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '5', '8', '8']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_3NSCBMLrmhB8b1T
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
8.0
3
3
4
3.5
2
2.5
4.5
3.45
3.5
1.5
4.67
2
3
2.5
1.5
2.73
2.91
3.33
4
2.67
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '5', '8', '8']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_3widIAw0gjkCwZk
11
low internal focus of control/high external locus of control
45–54
Male
null
Male
null
Christianity
null
Moderate
null
Native American/Alaska Native
English
English
null
Associate’s degree
Employed part-time
null
Technology/Engineering
null
$25,000–$49,999
Married
null
Single Parent with children
null
No
Chronic illness (e.g., diabetes, heart disease)
['6', '5', '7', '8']
How open are you to getting recommended vaccinations in the future? - Scale: 1 (not at all)-9 (extremely)
7.0
2.5
4
2.5
3.5
3.5
2.25
3.25
2.91
3.5
1.75
4
2
3.5
3.25
4
2.55
3
1.67
3.67
1.75
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_3PqeXQs4DULEluQ
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Islam
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$75,000–$99,999
Single
null
Single, living alone
null
Prefer not to say
Prefer not to say
null
In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
1
3
2
0.5
2.5
1.5
3.5
3.45
3
2.5
2
3
2
2.5
1.5
2
3.64
4.67
5.33
2
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['6', '6', '6', '7']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_1IorsnE0Uh5Mbus
7
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
3
3
1.5
3
2
2.5
1.5
3
1
1.5
1.33
3.5
2
3.5
1.5
1.82
3.45
3
4
2.17
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '9', '8', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_6EGNSxd2Ik3YQi6
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Buddhism
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely)
3.0
2.5
3.5
4.5
2.5
1.5
3
2
3.45
2.5
2.5
4
1.5
2.17
2
2
3.09
2.73
3.33
3.33
3.83
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['5', '6', '5', '3']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_1rbMGrMEZvkX37b
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely)
9.0
4
3
3
1.5
1.5
2.5
1.5
2.36
3
1.5
4
3
2
1.5
1.5
2.55
3.27
0.67
4
2.33
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_1mP0DxbRBzCBNEM
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
Physical disability,Visual impairment,Hearing impairment,None
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
4.0
2
2
4
2.5
3
2.5
1.5
2.55
4.5
1
1.33
4.5
3.33
3.5
1.5
1.64
3.82
2.67
4
3.33
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['5', '5', '6', '7']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_63ow1M45z64QEMN
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Other (please specify):
Information technology
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
2
4.25
3
3.25
1.5
1.5
2
2.91
4
1.75
2.33
2.5
2.92
3
2.5
1.82
3.27
1.67
4.67
2.5
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_3ES8M6QpDKOoDnd
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
Spanish
null
Master’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Chronic illness (e.g., diabetes, heart disease)
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
5.0
4
4
3
2
4
3.5
3
2.91
2
2.5
2.67
2
2.67
3
2.5
2.91
2.91
2
2.67
3.17
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['5', '6', '3', '6']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3paN2SuCAeYvHMW
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
8.0
3
3
3
2.5
3.5
2.5
1.5
2.36
1
3.5
2.67
2
2.33
2.5
0.5
2.91
2.18
3.33
2.67
2.33
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '8', '9', '8']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_2uvO5aPWrkCc8l8
9
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
9.0
2
3
3
1
2
1.5
2
2.18
4
1.5
3.67
3
2.33
2.5
2
2.09
3.18
0.67
3
2.67
Smoking and COPD
https://theadamskilt.com…vertisement-.jpg
null
null
['8', '8', '7', '9']
null
null
null
null
Persuasive-Threat
Young Adults 18-24, Adolescent (12-17)
Smoking
R_3PjsLpM6rd9iFy2
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
6.0
2.5
4
3.25
2
3.5
1
1.5
2.27
2.5
0.75
3
1.5
2.67
1.25
1
1.45
2
1.67
3.33
2.17
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_323lReaCmaFp6tT
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
I find the animation style engaging, which helps convey the message in a more approachable and less intimidating way, making the topic of mental health feel more accessible.
3
2
1.5
1.5
3
2.5
2.5
2.73
3
1
5.33
1.5
2.5
2
2
2.73
2.73
2
3.33
2
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['8', '2', '3', '4']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_5fZvS7WgqGlknyD
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Libertarian
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
Type in every thought that came to mind viewing this material.
none
2
3
3
2.5
1.5
2.5
3.5
2.73
3
1.5
2.67
3
2.33
1.5
1.5
2.18
2.91
2
2.67
1.67
Smoking and COPD
https://www.boredpanda.c…9916fdb__700.jpg
null
null
['7', '6', '8', '7']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_5o0dmu8vrAfOYlu
13
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Unemployed
null
Unemployed/Looking for work
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
5.0
1.75
2
2.5
1.25
2.75
2
2.25
2.18
4
1.25
4.33
4
2.67
3.5
4
2.36
4
1.67
4.67
2.08
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['4', '7', '5', '4']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV