Datasets:

ResponseId
stringlengths
17
17
locus_score
float64
6
20
locus
stringclasses
3 values
age
stringclasses
6 values
gender
stringclasses
4 values
gender_text
float64
assigned_birth
stringclasses
3 values
assigned_birth_text
float64
religion
stringclasses
8 values
religion_text
stringclasses
1 value
political_aff
stringclasses
7 values
political_aff_text
float64
race_ethnicity
stringclasses
22 values
prim_language
stringclasses
5 values
first_language
stringclasses
6 values
first_language_text
stringclasses
1 value
highest_education
stringclasses
7 values
employment_status
stringclasses
6 values
employment_status_text
float64
current_profession
stringclasses
12 values
current_profession_text
stringclasses
4 values
income
stringclasses
7 values
marital_status
stringclasses
6 values
marital_status_text
stringclasses
2 values
family_status
stringclasses
8 values
family_status_text
stringclasses
1 value
disability_binary
stringclasses
3 values
conditional_disability
stringclasses
27 values
vaccination
stringclasses
66 values
question
stringclasses
41 values
response
stringlengths
1
675
Creative Imagination
float64
1
5
Responsibility
float64
1
5
Intellectual Curiosity
float64
1
5
Depression
float64
0.5
4.5
Emotional Volatility
float64
0.5
4.5
Trust
float64
0.5
4.5
Productiveness
float64
0.5
4.5
Conscientiousness
float64
1.27
4.55
Anxiety
float64
1
5
Respectfulness
float64
0.5
4.5
Compassion
float64
1.33
5.33
Energy Level
float64
1
5
Negative Emotionality
float64
1.17
4.67
Aesthetic Sensitivity
float64
0.5
4.5
Assertiveness
float64
0.5
4.5
Agreeableness
float64
1.27
4.36
Extraversion
float64
1.27
4.55
Organization
float64
0.67
4.67
Sociability
float64
1.33
5.33
Open-Mindedness
float64
1.17
4
topic
stringclasses
8 values
media_path
stringclasses
35 values
mental_health
stringclasses
204 values
sexual_health
stringclasses
109 values
copd
stringclasses
389 values
chronic_disease
stringclasses
127 values
hiv
stringclasses
350 values
nutrition
stringclasses
270 values
substance_abuse
stringclasses
276 values
media_type
stringclasses
3 values
target_population
stringclasses
22 values
behavior_change
stringclasses
12 values
R_806nWcpzoNWTQuG
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
4.0
4
4
3
2.5
2.5
3.5
2.5
2.73
2
3.5
2.67
1
2.33
2.5
1.5
3.27
2.55
2
4
2
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '4', '4', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_6wQYBYRDAfaPcvT
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
The message motivates me to not ignore arthritis symptoms. - Scale: 1 (not at all) - 9 (extremely)
8.0
3
3
4
1.5
2.5
2
4.5
3.64
3.5
3
3.33
3
2.5
3
4.5
2.73
3.45
4
3.33
2.83
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['8', '7', '6', '7']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_3EzAjrO0RvM4QWM
16
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely)
7.0
2.5
3.25
2.25
2.25
2
1.75
1.5
2.45
4
1.5
3.67
2.75
2.75
2
1.5
2.18
2.64
1.33
2.67
1.58
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['6', '6', '8', '8']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_6hy8OuAxyzZTU0U
14
moderate internal/external locus of control
25–34
Female
null
Female
null
None of the above
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
6.0
3
4
4
3.5
2.5
2.5
2.5
4.18
3
4.5
2.67
4
3
2
2.5
3.27
3.27
4.67
4
3.5
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['5', '7', '6', '7']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_6pEBTJd4nVGA0q1
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Buddhism
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
7.0
3.5
3.5
2
3.5
1.5
3
4
3.82
2
4.5
3.67
4
2.33
3.5
1.5
3.73
2.73
4.67
3.33
2.5
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['7', '8', '6', '7']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_2Klu56Ppf1ngAim
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Prefer not to say
null
Moderate
null
Native American/Alaska Native
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$25,000–$49,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
7.0
3
4.75
2.5
1.5
1.5
2.75
1.5
3.55
1.5
1
2.67
3
1.5
0.5
1.25
2.09
2.45
2.67
1.33
2.17
Smoking and COPD
https://www.boredpanda.c…8ca8927__700.jpg
null
null
['9', '8', '7', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44)
Smoking
R_32VsjaIdo13vDhb
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Prefer not to say
null
Prefer not to say
null
Asian
English
Chinese
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Married
null
Single, living with family
null
Prefer not to say
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
3.0
1
3
4
2.5
1.5
3.5
4.5
3.09
3
1.5
1.33
3
2.33
2.5
1.5
2.18
2.55
2
4
2.67
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['6', '5', '8', '7']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_79cxm03kk1l0IB3
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Business/Finance
null
$100,000–$149,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
7.0
3.5
3
4.25
2.5
3.5
3.5
4
2.73
3
3.25
3.33
3.75
3
2.5
3
3.36
3
1.33
2.67
2.92
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['9', '9', '9', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_3lSSnYOSfzEqYey
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Self-employed
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
3
4.5
1.75
2.75
2.75
1.75
2.36
2.25
2
2.67
1.5
2.25
3
1.5
2.45
2.45
1.67
3
2.75
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_8nCTeklosayYIjH
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
3.0
2
4
3
2
2.5
2
4
3.82
3.5
2
4
1.5
2.67
3
3
2.55
2.73
2.67
4.67
2.83
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['7', '7', '6', '5']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_1Ibir39skOvbmYR
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Student
null
Student
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
2.0
2.75
2.75
2.25
4
3
1.75
1.75
2.27
3.5
0.75
1.33
2.25
3.5
1
1.75
1.27
2.45
1.67
3
1.83
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['1', '1', '1', '1']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_5xXCxqFga3eobGM
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
7.0
2.5
3.5
3
2.25
2.75
2
1.5
3
3.5
2
5
2.25
2.83
2
1.5
2.82
2.64
3
4
2.5
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_6lLBZVoCiJa3VkM
9
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Business/Finance
null
$150,000 or more
Single
null
Single, living with family
null
No
null
null
How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely)
8.0
4
2.5
3
3.5
3
3.5
3.5
2.91
3
3.5
2.67
2
3.17
2.5
4
3.27
3.09
3.33
4
2.67
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '8', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_7CZhDJo90BD9VVm
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Buddhism
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
8.0
4
3
1
2.5
3.5
0.5
2.5
2.36
3
2.5
2.67
4
3
2.5
3.5
1.82
2.91
2
1.33
2.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['8', '8', '8', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_5GkrXreHMKPdz4M
16
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
2
2
3
2.25
2
1.25
3
2.09
2
1.75
3.33
2.75
2.08
2.25
3
2
2.91
1.67
2.33
1.42
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['9', '6', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_53c6YPwzx6n2Hv3
17
high internal locus of control
18–24
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Some college, no degree
Employed part-time
null
Student
null
$100,000–$149,999
Single
null
Single, living alone
null
No
Visual impairment
null
The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely)
9.0
2.75
5
1
4.5
4
2.25
3
4
3
2.5
5.33
1.5
3.83
1.25
2
3.18
2.55
3.33
2.67
1.33
Substance abuse
Unknown
null
null
null
null
null
null
['8', '8', '8', '1']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_1k0WDeTX0Tg2eQN
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
4
2.5
4
2.5
2.5
2
2.25
2.91
4.25
3.5
4.67
4.5
3.08
2
2.5
3.27
3.73
3
3.67
2.83
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['7', '7', '8', '7']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_64tR3JbAwfDYTBf
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
3.25
3.5
1.75
1.5
2
4
2.25
3.27
3
1.5
3.33
2
2.17
2.5
3
2.91
2.36
3
2.67
2.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_7yIesjRs3XO20lb
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely)
6.0
3.75
4.25
1.75
2.5
2.75
2
1.5
2.73
4
1
2.33
2.5
3.08
1.25
2.75
1.73
3.45
1.67
4.33
1.92
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['8', '8', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_6gQIEd9c8Le617b
9
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
None of the above
null
Conservative
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
6.0
5
4
3
2.5
2.5
2.5
0.5
2.73
3
1
2
4
2.67
4.5
2
1.82
3.82
2
4
3
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['8', '7', '4', '4']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_3kHSHj4I4nd7Gkk
18
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
2.5
3.75
2.5
1
2.5
1.25
1.5
2.64
3
1.5
3.33
2.25
2.17
1.25
0.5
1.91
2.73
1.33
4.33
1.75
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_623izVs2gU5M7yZ
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Single
null
Single, living alone
null
Yes
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
2.0
3.5
3
2.75
1.5
1.5
2.5
2
2.91
4
0.5
4
4
2.33
4
3
2.18
3.45
4.67
4
2.25
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['7', '6', '6', '7']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_21yE9mBky0920HD
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
3.5
3.75
3.25
2
1.75
3.5
2.5
3.82
2.25
2.5
2.33
2.5
2
3.25
2.25
2.82
2.91
4.33
3
3
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['7', '7', '8', '8']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_72DXCFzx695D2pK
16
high internal locus of control
25–34
Female
null
Female
null
None of the above
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
9.0
2.5
4.5
2.5
2.5
2
2.5
1
2.64
3.5
2.5
2.67
2
2.67
3
2.5
2.55
2.91
1.67
4
3.17
Smoking and COPD
https://www.boredpanda.c…8ca8927__700.jpg
null
null
['9', '8', '8', '2']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44)
Smoking
R_7NYRKG0ovhs6cdb
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Single, living with family
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
4.0
3
2
3
2.5
2.5
3.5
3.5
2.73
4
1.5
4
2
3
3.5
2.5
2.91
2.55
3.33
4
2.67
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '8', '8', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_3JwoRuFtqUYtlbb
9
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Business/Finance
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
8.0
3
2.5
1.5
2
1.5
2.25
1.5
3.27
3
2.5
4
3.5
2.17
2
1.5
2.82
3.55
4.67
4.33
2.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['6', '5', '4', '1']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_52X77QMLeZGKIl7
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
7.0
3.5
3
4
2.5
2.5
3.5
3.5
3.64
2.5
3.5
3.33
3.5
2.5
4
3
3.45
3.45
4
3.33
3.67
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['8', '8', '8', '8']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_376YpaQkEuxCbCv
16
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
7.0
3
5
2.5
3
2.5
3.5
3
2.91
3
2.5
2.67
4
2.83
3.5
2.5
2.91
3.82
0.67
3.33
1.83
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['3', '3', '3', '7']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_51cnwXuIev5KEmt
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
9.0
2.75
3
3
2
2.25
1.5
1.25
2.36
3
1.5
3.67
3.5
2.42
2.25
1.75
2.09
2.73
1.67
1.67
1.67
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_1IorsnE0Uh5Mbus
7
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
6.0
3
3
1.5
3
2
2.5
1.5
3
1
1.5
1.33
3.5
2
3.5
1.5
1.82
3.45
3
4
2.17
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '9', '8', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_22Eqg95WKFTNsIl
15
moderate internal/external locus of control
35–44
Male
null
Male
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
5.0
3
2
2.5
2.5
2.5
2
2
2.55
1.5
1.5
3.33
3
2.17
1.5
4.5
2.18
3.64
2
4
2.5
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['9', '5', '8', '7']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_1YKvg0q8H7rtgOe
18
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
4.0
2.5
3
2.25
3
2
1.5
3.75
3
3.25
1.25
3.33
3.25
2.75
1.5
2.5
1.91
3.45
1.33
3.67
1.75
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['4', '6', '8', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_7w1xsOjSGgfRfzj
13
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Associate’s degree
Student
null
Student
null
$50,000–$74,999
Single
null
Single, living alone
null
No
Prefer not to say
null
In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
1.5
3
3
4.5
2.5
3.5
2.5
2.73
4
2.5
2.67
2
3.67
3.5
2.5
2.91
3.45
3.33
4.67
2.17
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['6', '6', '9', '8']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_5liYpYaTrUlxE5M
16
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Self-employed
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
6.0
3.5
2.5
3
2.5
3
2.5
1
2.55
3
1.5
5.33
3
2.83
2.5
3
2.91
3.27
2.67
2
2.5
Smoking and COPD
https://www.boredpanda.c…9916fdb__700.jpg
null
null
['4', '6', '5', '6']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_6c7XwEvYOKw57rm
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
3
2.75
2.5
2.25
1.5
1.5
2.45
3.25
1.5
3.67
2.25
2.67
1.25
1.5
2.09
2.36
1.67
3
1.92
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['8', '8', '9', '9']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_5Rjd09XiuhCsl9L
19
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Self-employed
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Single
null
Single, living alone
null
No
Visual impairment
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
1.0
3.5
1.75
4
2
2.75
2.5
2.75
3.09
2.75
1.25
2.33
4.25
2.5
3
4.5
2
3.73
4
2.67
2.67
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['8', '9', '8', '3']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_7uyWcHcsEeK7AXD
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
7.0
3
4
2
1.5
3
0.5
2.5
2.73
3
1.5
3.33
3
2.5
2.5
0.5
1.64
2.55
2
2.67
2
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['4', '5', '7', '7']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_1WNEfeYzf1WYLzd
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
4.25
2
3
2.5
1.5
2.5
2
2.91
5
2
2
3
3
3.5
4.5
2.18
3.27
3.33
2.67
2.42
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['7', '6', '5', '6']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_3OnOi53jain0Hnz
15
moderate internal/external locus of control
25–34
Male
null
Prefer not to say
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Technology/Engineering
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
3
3
1.75
2.25
3.5
2.5
1.5
2.82
3
1.5
2.67
1.75
2.92
0.5
2.5
2.18
2.82
3
5.33
1.92
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_5y3HZd0pnfJw52F
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Education
null
$25,000–$49,999
Single
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
6.0
3
3
2.5
2.5
2.75
0.5
1.75
2.36
4
1
4
3.5
3.08
1.5
2.75
1.64
3.82
1.67
4.33
2
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['7', '5', '5', '5']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_1OMzxEdYpwJ64e9
14
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
9.0
3.5
4
2
2
3.5
2.5
1
2.18
2
2
4
3.5
2.5
4
2.5
2.73
3.82
0.67
4
2.67
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['4', '9', '5', '7']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_8lfB0vFjJrMapbS
15
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
2.0
2
4.5
3
2.5
2.5
3.5
1
3.64
3.5
2.5
2.67
3
2.83
1.5
3.5
2.91
4.36
4
5.33
3
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['4', '6', '5', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_2kzCHhN4m2lSYIm
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Technology/Engineering
null
Less than $25,000
Married
null
Single, living with family
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
4.0
2
4
3
3.5
2.5
3
2.5
4.18
2
3.5
1.33
3.5
2.67
2.5
1.5
2.73
3.45
4.67
4
2.67
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['8', '8', '7', '8']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1pm3qW255qbgGi4
12
moderate internal/external locus of control
18–24
Male
null
Male
null
Judaism
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
8.0
2.25
1.5
2.25
3
3.75
3.25
1.25
1.91
2.5
3.5
3.67
4.25
3.08
2.25
0.75
3.45
3
1.33
3
1.92
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['7', '8', '9', '9']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_8Ks69AUtWzyN64t
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Education
null
$75,000–$99,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
2
3.25
2.5
3.25
2.5
4
2.91
2.5
1.75
4
3.5
2.75
3.75
2.75
2.64
3.73
3.33
4
2.92
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['8', '7', '2', '2']
Informational
Adolescent (12-17)
Substance Abuse
R_63s49WDXHmXfdFM
16
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
9.0
3.5
3
4
2.5
3.5
2
1.5
3.09
4
1.5
5.33
4.5
3.33
2.5
1.5
2.73
3.64
3.33
3.33
2.83
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['5', '7', '8', '5']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_5rBqCeE7Kf1WCHI
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
9.0
3
3
5
0.5
2.5
2.25
3.5
2.64
3
1.5
2.67
1.5
2
1.5
1.5
2.09
2.64
1.67
3.67
2.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_6zMAsrx3w5KBwFc
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Libertarian
null
Hispanic/Latino
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Smoking is the main cause of lung diseases, and it is necessary to quit smoking
3
3.5
3
2
2.5
2
2.5
2.73
2.5
3
4.67
3
2.33
2.5
2
3.09
2.36
1.33
1.33
2.33
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['9', '8', '8', '9']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_8PT7WhvyWuy5Voi
14
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$75,000–$99,999
Single
null
Single, living alone
null
No
Visual impairment
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
2
4.75
4.5
2.75
3.75
2.75
3.27
4.75
3.75
3.67
3.25
4
2.25
3.75
3.73
2.82
4.33
1.67
3.58
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['8', '8', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_142ueWKQ8GXJ08q
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Judaism
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
9.0
3
3
3
1.5
1.5
1.5
1.5
2.73
3
1.5
4
3
2
1.5
1.5
2.18
3.27
2
4
2
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_5ccOWF4TvJJluis
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Single
null
Single, living alone
null
Prefer not to say
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
2.0
2.5
2
2
2
2.75
2.5
3
2.73
3
2
4.67
3.5
2.58
2
1.5
2.91
2.55
2.67
2
2.67
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['7', '7', '8', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_8XC2OMoOnzEa8wx
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Some college, no degree
Self-employed
null
Business/Finance
null
Less than $25,000
Single
null
Single, living with family
null
Yes
Physical disability
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
3.0
3.5
3.5
4
3
2.5
2
2.5
3.27
4
3
3.67
2
3.17
2.5
2.5
2.82
2.91
2
2.67
3.5
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['3', '2', '5', '4']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_8Cy84Fs13bAj8RW
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Islam
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Education
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability,Chronic illness (e.g., diabetes, heart disease),Visual impairment,Hearing impairment,Mental health condition
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
3.0
2.5
2.5
3
2.5
1.5
3
1.5
2.18
3.5
3.5
4
2.5
2.5
2.25
2.5
3.45
2.36
2
2.67
2.92
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['3', '5', '7', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_7P6icYV1nE37UYw
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Libertarian
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
4
3
4
3.5
4.5
3.5
4
2.91
3
2.5
2
1
3.67
1.5
3.5
2.73
1.82
2
1.33
3.33
Mental Health
null
['8', '8', '8', '8']
null
null
null
null
null
null
null
null
null
R_7t6eR0oTfaNhXGV
10
low internal focus of control/high external locus of control
45–54
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely)
5.0
2
3.5
3.5
3
0.5
3
2.5
3.45
2
4.5
4
3.5
1.83
2.5
4
3.82
3.45
2.67
3.33
3.17
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['9', '6', '7', '3']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_1sNIwz2BakE4XrX
18
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely)
9.0
2.25
3
2.5
2
2
1.75
1.5
2.45
2.25
1.5
3
2.5
2.08
4
3
2
3.55
1.67
3.67
2.42
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_5oyI3AqHGSZATXl
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
3
3.25
3
2.5
1.75
1.25
1.5
2.73
2
1.75
3
1.75
2.08
2
2.5
1.91
3.09
2.33
3.67
2.17
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['3', '2', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_325uB0l4PgMeAZX
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
Hearing impairment
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
4.0
3.75
1.5
2
1.5
0.5
2.5
2
2.73
3
3
1.33
4
1.67
2.5
0.5
2.36
2.73
3.33
2
1.92
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['9', '3', '5', '3']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_6pALdDsI69ONQPy
16
high internal locus of control
35–44
Female
null
Female
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed part-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
2.0
4.5
3.75
4
2
1.75
3.5
1.25
2.91
3.25
2
1.33
2.5
2.33
3.5
2.75
2.36
3.73
2
5.33
3
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['7', '9', '2', '5']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_3t2VZ3MyAYjSfgw
12
moderate internal/external locus of control
45–54
Female
null
Female
null
Islam
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
4
2.75
1.75
2
1.25
1.5
2.91
3.25
1.5
4
2.5
2.33
1.5
1.5
2.09
3.45
2
5.33
1.83
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['9', '9', '9', '9']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_3KdOxJpAfyeOcHb
12
moderate internal/external locus of control
35–44
Female
null
Female
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
8.0
3
5
5
3
2.5
2.5
2.5
3.27
3.5
2
2.67
3
3
3
2.5
2.36
3.09
2.67
3.33
2.83
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['5', '6', '8', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_2oiQ2Arz5mw1JfD
13
moderate internal/external locus of control
45–54
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Government/Public Service
null
$75,000–$99,999
Married
null
Single, living with family
null
Yes
Hearing impairment
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
8.0
2
2
2
1.5
3.5
3.5
3.5
2.73
3
2.5
4
3
2.67
1.5
1.5
3.27
2.91
3.33
2.67
2.67
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['5', '6', '6', '5']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_7Ywuc0o0DlUYItr
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Islam
null
Liberal
null
Black/African American
English
English
null
High school diploma or equivalent
Employed full-time
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
7.0
4
2
4
2.5
1.5
2.5
3.5
2.36
3
2.5
4
3
2.33
3
4.5
2.91
3.64
2
4
3.5
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['4', '8', '7', '7']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_6oSbI3bcWSy8VqW
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely)
4.0
3
3
4
2.5
2.5
3
2
3.27
4
0.5
4
2
3
3.5
2
2.36
2.36
3.33
4
3.33
Substance abuse
Unknown
null
null
null
null
null
null
['6', '9', '6', '7']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_1JPajgD5pYQ1Lhr
16
high internal locus of control
45–54
Female
null
Female
null
Christianity
null
Moderate
null
Native American/Alaska Native
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
5.0
4.25
2.25
2.75
2.75
2
2
1.5
2.55
2.5
1.5
3.33
3.5
2.42
1.75
2.5
2.18
3
3
1.67
2.25
Sexual Health
https://placeit-img-1-p.…_thumb_stage.jpg
null
['8', '8', '8', '1']
null
null
null
null
null
Informational
Not targeted towards one group
Sexual Health
R_1ctqJSnLo8E7zdn
12
moderate internal/external locus of control
45–54
Female
null
Female
null
Islam
null
Conservative
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
1.0
4.75
3
3
2
1.5
2.5
0.75
2.27
3
1.5
5.33
3
2.17
0.5
1.5
2.91
3.27
2
4
2.92
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['9', '9', '9', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_2oiQ2Arz5mw1JfD
13
moderate internal/external locus of control
45–54
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Government/Public Service
null
$75,000–$99,999
Married
null
Single, living with family
null
Yes
Hearing impairment
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
4.0
2
2
2
1.5
3.5
3.5
3.5
2.73
3
2.5
4
3
2.67
1.5
1.5
3.27
2.91
3.33
2.67
2.67
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['7', '7', '6', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_5hM4L7NrQA4iYLg
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Chronic illness (e.g., diabetes, heart disease)
null
The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely)
8.0
3.5
3.5
4
2.5
3
4.25
3.25
3.73
3
2.25
4
4
2.83
2.5
3
3.45
2.91
3.33
2
3.5
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['7', '8', '9', '7']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_5y3HZd0pnfJw52F
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Education
null
$25,000–$49,999
Single
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
6.0
3
3
2.5
2.5
2.75
0.5
1.75
2.36
4
1
4
3.5
3.08
1.5
2.75
1.64
3.82
1.67
4.33
2
Mental Health
null
['5', '4', '6', '7']
null
null
null
null
null
null
null
null
null
R_53fpjZ3cnbcXB1h
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
Type in every thought that came to mind viewing this material.
The pictures of an adult on te flood
4
3
4
2.5
2.5
1.5
1.5
3.45
3
2.5
5.33
2
2.67
2.5
2.5
2.91
2.91
4.67
2.67
2.33
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['8', '9', '8', '8']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_65R7TskFAsfU4yY
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
More concerned about mental health
2
2.25
3
2.25
0.75
0.5
2.5
2.64
2.75
1.75
4
2
1.92
3.5
1.5
1.91
2.82
2
3.67
1.67
Mental Health
null
['9', '8', '8', '7']
null
null
null
null
null
null
null
null
null
R_5E7hv80o8wyknb8
16
high internal locus of control
25–34
Male
null
Male
null
None of the above
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
5.0
2
3.5
3
3
3
3
3
2.64
3.5
2.5
3.33
4
3.17
4
3
2.91
2.91
1.67
2
2.83
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['7', '7', '6', '2']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3yqMPnZYa8dMDPH
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Hispanic/Latino,White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$150,000 or more
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
6.0
3
3.5
3
2
3.5
1
1
2.55
2.5
2
3.33
2.5
2.67
2
1.5
2
2.73
1.33
4
2.5
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['3', '7', '2', '9']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_1IorsnE0Uh5Mbus
7
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
1.0
3
3
1.5
3
2
2.5
1.5
3
1
1.5
1.33
3.5
2
3.5
1.5
1.82
3.45
3
4
2.17
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['9', '9', '8', '7']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_5s5gOGFirxQd5kJ
11
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Some college, no degree
Employed part-time
null
Business/Finance
null
$100,000–$149,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
2.0
3
1.5
3.5
3.75
3
3
2
1.55
3.5
1.5
2.67
3.5
3.42
0.5
4.5
2.36
3.27
1.67
2
3.17
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['8', '9', '8', '7']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_6M5qEVnCCTc9GBX
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Technology/Engineering
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
7.0
2.75
3
2.5
1.5
2.25
1.5
1.75
2.55
3.5
2.5
3
2.75
2.42
1.5
1
2.27
3
1.67
4
1.92
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['9', '8', '8', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_7pnXxF3AtAe9f7L
13
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Student
null
Student
null
$100,000–$149,999
Single
null
Single, living with family
null
No
Prefer not to say
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
5.0
3
4
2
2.5
3.5
2.5
3.5
4.18
4
2.5
2.67
2
3.33
4.5
2.5
2.55
2.18
3.33
2.67
2.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['8', '9', '7', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_3qQJCyA5QAV2upc
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Prefer not to say
null
Asian
English
Chinese
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Single
null
Single, living with family
null
Prefer not to say
null
null
How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
3
1.5
5
3.5
4.5
1.5
2.5
1.82
1
0.5
5.33
3
3
3.5
2.5
2.18
2.18
2
1.33
3.33
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['6', '6', '8', '7']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_5dWiiKhnsmaOJmp
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
High school diploma or equivalent
Self-employed
null
Arts/Entertainment
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
2.0
2.75
2.5
3.75
1
4
2.5
2.25
2
3.25
1.5
3.33
2.75
2.75
2.25
1.25
2.36
3
1.67
3.67
1.92
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['5', '5', '1', '1']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_15BFF5UxnedVN4g
13
moderate internal/external locus of control
18–24
Female
null
Female
null
None of the above
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
The message motivates me to not engage in unsafe sexual behavior - Scale: 1 (not at all) - 9 (extremely)
8.0
2
4
3
3
2.5
2
2.5
2.73
3
4.5
3.33
3
2.83
2
1
3.27
2.73
2
2.67
1.5
Sexual Health
https://placeit-img-1-p.…_thumb_stage.jpg
null
['5', '4', '5', '8']
null
null
null
null
null
Informational
Not targeted towards one group
Sexual Health
R_6r4MNpSLgFJI5zP
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
Physical disability,Visual impairment
null
The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely)
7.0
2.5
3.5
3.5
1.25
3
4.5
2
3.36
1.75
3
2
1.5
2
2.25
1.5
3.27
2.27
3
3.67
2.08
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['9', '7', '8', '1']
Informational
Adolescent (12-17)
Substance Abuse
R_3KpaynUtL94tzdP
9
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
6.0
3.5
3.5
3
3.5
1
1.5
3
3.45
3.5
1.5
2.67
2.5
2.67
2.5
4
1.82
3.64
3.33
4
1.83
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['9', '6', '6', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_50O7EjVWqQCkJwo
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
2.75
3
2.5
2.5
2.5
2.25
2.64
2
1.25
4
3
2.33
1.25
3.25
2.45
3.18
1.67
4
2
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['7', '7', '7', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_2i3f5B1K2VDsGtq
12
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Healthcare/Medical
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
4.5
3.25
2.5
3
1.5
3.25
1.75
2.45
3.5
1.75
3.67
2
2.67
3
3.5
2.82
2.36
1.67
2
2.5
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['8', '9', '7', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_6XgPqYPGnkWI2gT
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
8.0
1.5
3.5
1
1.5
1
1.5
2.5
2.91
3.5
2.5
3.33
3
2
3
2.5
2.36
3.09
3.33
4.67
2.33
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['7', '8', '6', '7']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_1Vs6nEQvpfeL1bk
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Other (please specify):
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
4
3.25
3.5
2.25
1.75
2.5
1.75
3
4.25
1.5
3.67
3.25
2.75
2.5
2.5
2.45
3.64
3
4.33
3
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['9', '9', '8', '8']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_5pgLCmvpXc3JtHE
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
High school diploma or equivalent
Self-employed
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
Less than $25,000
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
3.25
3.75
2.5
2.5
3.5
1.5
1.5
2.73
2.75
1.5
2.67
3.5
2.92
1.25
1.5
1.82
3.36
1.67
4.33
2.33
Sexual Health
https://placeit-img-1-p.…_thumb_stage.jpg
null
['9', '9', '9', '9']
null
null
null
null
null
Informational
Not targeted towards one group
Sexual Health
R_7KTPYg94K6m5pXG
18
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Government/Public Service
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
1.5
2.5
3.25
2.25
2.75
1.5
1.25
2.64
3.5
3
1.33
3.25
2.83
0.5
2.5
2
3
2.67
4
2.58
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_5LerROA87pJRBfB
16
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Hispanic/Latino,White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
['9', '8', '9', '9']
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
3.25
3.5
2
2
1.5
1.5
2.55
3.25
1.5
3.33
2.75
2.42
1.5
1.25
2
2.45
1.67
1.67
2.08
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_51cnwXuIev5KEmt
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely)
9.0
2.75
3
3
2
2.25
1.5
1.25
2.36
3
1.5
3.67
3.5
2.42
2.25
1.75
2.09
2.73
1.67
1.67
1.67
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_3wLCjZ6BPehRpA6
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Other (please specify):
Real estate
$100,000–$149,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
2.0
2
3.5
2
2
3
3
3
3.45
3.5
2.5
5.33
4
2.83
1.5
2.5
3.45
3
2
3
2
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '7', '8', '8']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_362SCN1DgsaDB2p
17
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
Native American/Alaska Native
English
English
null
Bachelor’s degree
Employed part-time
null
Healthcare/Medical
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
3.5
3.25
2.75
2
3.75
2
2.25
2.27
2.5
2.75
3.33
2.75
2.75
2.25
2.5
2.64
3.27
1.67
3.67
2.5
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_1NmeNPBoyTCAiid
9
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
1.0
3
3
1.5
2.5
3.25
2.5
3
2.73
2.5
3.5
3
4.25
2.75
4
2
3
3.64
1.33
4.33
2.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['6', '7', '5', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_65R7TskFAsfU4yY
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely)
9.0
2
2.25
3
2.25
0.75
0.5
2.5
2.64
2.75
1.75
4
2
1.92
3.5
1.5
1.91
2.82
2
3.67
1.67
Mental Health
null
['9', '8', '8', '7']
null
null
null
null
null
null
null
null
null
R_87XGVVbgdCCQzYZ
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Hinduism
null
Liberal
null
Black/African American
English
Spanish
null
Associate’s degree
Self-employed
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
5.0
3
2
3
3.5
2.5
4.5
2.5
2
3
2.5
5.33
2
3
1.5
1
4
2.36
2
2.67
2
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['7', '4', '6', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_1FnKWqKAw8TXUFH
8
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Islam
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Single Parent with children
null
No
Mental health condition
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
5.0
5
2
1.5
1
4
3
2
2.18
2.25
3
4.67
2
2.42
2.5
2
3.45
2.73
0.67
4
3.17
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['3', '6', '3', '6']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_1OMzxEdYpwJ64e9
14
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
I observe that I frequently skip hydration throughout the day, which might contribute to headaches and fatigue, motivating me to carry a water bottle to ensure I stay hydrated.
3.5
4
2
2
3.5
2.5
1
2.18
2
2
4
3.5
2.5
4
2.5
2.73
3.82
0.67
4
2.67
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['2', '5', '8', '4']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_3meIo8BtP8AAF5q
8
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful)
3.0
4
3
2
1.5
1.5
2.5
1.5
2.73
3
1.5
4
3
2
2.5
2.5
2.55
2.55
2
2.67
2.33
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['6', '7', '7', '6']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_871cCjdzzaNGnOJ
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Single, living with family
null
Yes
Physical disability
null
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
2.0
2.5
4
3
2
3
2.25
1.75
3
3.5
2
3.33
2.5
2.83
1.75
1.75
2.45
2.64
2
2.67
2.08
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['1', '2', '3', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_4MT0irmByWOw4f4
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
1
1
4
2
2.5
3.5
2.5
2.5
3.82
2
4.5
4
3
2.67
4.5
2.5
3.64
2.55
3.33
2.67
2
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '8', '7', '7']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS