Datasets:

ResponseId
stringlengths
17
17
locus_score
float64
6
20
locus
stringclasses
3 values
age
stringclasses
6 values
gender
stringclasses
4 values
gender_text
float64
assigned_birth
stringclasses
3 values
assigned_birth_text
float64
religion
stringclasses
8 values
religion_text
stringclasses
1 value
political_aff
stringclasses
7 values
political_aff_text
float64
race_ethnicity
stringclasses
22 values
prim_language
stringclasses
5 values
first_language
stringclasses
6 values
first_language_text
stringclasses
1 value
highest_education
stringclasses
7 values
employment_status
stringclasses
6 values
employment_status_text
float64
current_profession
stringclasses
12 values
current_profession_text
stringclasses
4 values
income
stringclasses
7 values
marital_status
stringclasses
6 values
marital_status_text
stringclasses
2 values
family_status
stringclasses
8 values
family_status_text
stringclasses
1 value
disability_binary
stringclasses
3 values
conditional_disability
stringclasses
27 values
vaccination
stringclasses
66 values
question
stringclasses
41 values
response
stringlengths
1
675
Creative Imagination
float64
1
5
Responsibility
float64
1
5
Intellectual Curiosity
float64
1
5
Depression
float64
0.5
4.5
Emotional Volatility
float64
0.5
4.5
Trust
float64
0.5
4.5
Productiveness
float64
0.5
4.5
Conscientiousness
float64
1.27
4.55
Anxiety
float64
1
5
Respectfulness
float64
0.5
4.5
Compassion
float64
1.33
5.33
Energy Level
float64
1
5
Negative Emotionality
float64
1.17
4.67
Aesthetic Sensitivity
float64
0.5
4.5
Assertiveness
float64
0.5
4.5
Agreeableness
float64
1.27
4.36
Extraversion
float64
1.27
4.55
Organization
float64
0.67
4.67
Sociability
float64
1.33
5.33
Open-Mindedness
float64
1.17
4
topic
stringclasses
8 values
media_path
stringclasses
35 values
mental_health
stringclasses
204 values
sexual_health
stringclasses
109 values
copd
stringclasses
389 values
chronic_disease
stringclasses
127 values
hiv
stringclasses
350 values
nutrition
stringclasses
270 values
substance_abuse
stringclasses
276 values
media_type
stringclasses
3 values
target_population
stringclasses
22 values
behavior_change
stringclasses
12 values
R_7NaGYggpTZQtmqQ
16
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
9.0
3.5
3.25
2.5
2
2
1.75
1.5
2.91
3.75
1.75
3.33
2.25
2.58
2.25
1.75
2.18
2.82
3
3.67
1.92
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_6kBciwHLBzLBLad
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Islam
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$75,000–$99,999
Single
null
Single, living alone
null
Yes
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
6.0
3
2
2
1.5
2.5
3.25
2
3.27
4
3
2.67
4.75
2.67
3
0.5
3
2.82
4.67
1.33
1.83
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['9', '9', '9', '9']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_6X1mMc4jE1TT6Wg
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Student
null
Student
null
Prefer not to say
Single
null
Single, living alone
null
No
null
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
8.0
3.5
3
2.75
1.5
1
2.5
1.5
2.82
3.75
4
4.33
2
2.08
2.5
2.5
3.55
2.91
2.33
2.67
3.75
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['9', '8', '8', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3nNG1vS9XN3aE07
16
high internal locus of control
35–44
Male
null
Male
null
Hinduism
null
Liberal
null
White/Caucasian
English
English
null
Less than high school
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
3.0
2
3.25
3
4
1.5
3
2
2.27
3.5
2
4.67
3.5
3
1.75
1
3.09
2.73
2
3.33
1.75
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['7', '5', '4', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_7sb83Zlu5h7O5No
19
high internal locus of control
18–24
Male
null
Male
null
None of the above
null
Independent
null
White/Caucasian
English
English
null
High school diploma or equivalent
Student
null
Student
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
2.0
2.5
4
1.75
3.75
2
1.75
2.5
3.27
1
2.75
2.33
2.5
2.25
1
2.75
2.27
2.64
2
3.33
1.92
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '9', '9', '8']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_8NrhKm6a4uX2rHX
19
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Business/Finance
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
3.0
3.5
2
3.75
2
2.75
1.75
2.5
2.45
3.25
1.75
3
1.75
2.67
1.75
3.75
2.09
3
1.67
4.33
2.5
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['8', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_6X7wZ4XsMyqUUJH
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Multi-generation family (e.g., with parents, grandparents, or extended family)
null
No
Mental health condition
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
9.0
2.75
3.25
3
3.75
2.75
1.5
3.75
3.45
2
1.5
4
3.25
2.83
2.25
3
2.18
3.36
4
4.67
2.5
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['6', '6', '6', '7']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_3QYgQZ3QKdl1VGR
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
3.5
4.25
1
1.5
3
2.5
3
3.64
4
3
1.33
4.5
2.83
3.5
3.75
2.36
4.55
3
4.33
1.83
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['8', '9', '9', '9']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_6FEZduT4j0RSSkI
13
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American,Hispanic/Latino
English
English
null
Associate’s degree
Employed full-time
null
Arts/Entertainment
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
9.0
2
2.5
3
1.75
3
4
3
3.45
4
3.25
4
3
2.92
3.5
3.25
3.73
2.82
4.67
2.67
3
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['7', '8', '9', '7']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_3c26kB4XwmeUtV1
11
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
None of the above
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
5.0
3
2
2
1.5
2
3
2
2.91
3
3.5
2
3
2.17
2.5
2
2.91
2.36
3.33
2.67
2
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['6', '4', '3', '6']
Informational
Adolescent (12-17)
Substance Abuse
R_5VsTNmxiiCZS1KY
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Single, living with family
null
No
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
7.0
4
4.25
2.75
2.75
2.5
2.75
1.5
2.36
2.25
3.5
5
1.5
2.5
2.25
2.5
3.64
2.64
1.67
3
2.67
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1QMoGiitDY4YkE3
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American,Hispanic/Latino
English
English
null
High school diploma or equivalent
Employed part-time
null
Business/Finance
null
Less than $25,000
Single
null
Single, living with family
null
Yes
Physical disability,Visual impairment,Mental health condition
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
5.0
4
3.5
1
4.5
3.5
3.5
2
2
4
2
2
4
4
2.5
2
2.55
2.91
0.67
3.33
2.67
Sexual Health
https://placeit-img-1-p.…_thumb_stage.jpg
null
['3', '3', '2', '1']
null
null
null
null
null
Informational
Not targeted towards one group
Sexual Health
R_4MT0irmByWOw4f4
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
1
4
2
2.5
3.5
2.5
2.5
3.82
2
4.5
4
3
2.67
4.5
2.5
3.64
2.55
3.33
2.67
2
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['8', '8', '9', '8']
Informational
Adolescent (12-17)
Substance Abuse
R_1Ibir39skOvbmYR
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Student
null
Student
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
2.75
2.25
4
3
1.75
1.75
2.27
3.5
0.75
1.33
2.25
3.5
1
1.75
1.27
2.45
1.67
3
1.83
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['1', '1', '1', '1']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_8eVpGZ5jUh8gEQM
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
Hispanic/Latino
English
English
null
Associate’s degree
Employed full-time
null
Education
null
$25,000–$49,999
Married
null
Single, living with family
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
9.0
5
3
2
3.5
2
2.75
2.75
3.55
2.25
2
3.33
3
2.58
1
1
2.64
2.55
3.33
2
2.83
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['9', '5', '6', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3MWz96gUMDOCo5i
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
Prefer not to say
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
2
3
2.5
2.5
2.5
2.25
1.5
2.55
3.5
2
2
4
2.83
4.5
2.5
2.09
3.45
1.33
4.67
2.17
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_8IcMZWpgtebikQU
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Some college, no degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
9.0
2.5
3
2.5
2.25
1.25
1.5
1.25
2.36
4
1.5
4
2.5
2.5
1
2.25
2.18
3
1.67
2.67
2
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_668ynWLLbvBLhAw
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Buddhism
null
Liberal
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
2.0
3.5
3.5
3.5
3
3.5
1.5
3.5
3.45
3.25
1
4.67
3.5
3.25
3
3.5
2.18
3.27
4
3.33
2.83
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['9', '4', '3', '4']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_1PFBzh3EoacCGYh
16
high internal locus of control
25–34
Male
null
Male
null
Prefer not to say
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
3.75
2.75
1.5
3.5
2.75
2.25
2.91
3.5
1.75
3.33
2.5
2.83
2.5
2.5
2.55
3.18
1.33
4.33
2.25
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_2BbnAABE5KhHrAh
12
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
5.0
3
2
2
3
1.5
1.5
3.5
2.73
3
2.5
4
2
2.5
1.5
0.5
2.55
1.82
0.67
1.33
1.67
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['5', '6', '5', '7']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_8JKPlA1Lpfcz0Ur
17
high internal locus of control
25–34
Prefer Not To Say
null
Prefer not to say
null
Prefer not to say
null
Prefer not to say
null
White/Caucasian
English
English
null
Bachelor’s degree
Self-employed
null
Business/Finance
null
Prefer not to say
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
8.0
2.5
3.25
2.75
1.5
2
3.25
2.25
2.91
3
0.75
2.33
2.25
2.17
3
1.25
2.09
2.73
2
3.33
1.92
Mental Health
null
['7', '8', '9', '9']
null
null
null
null
null
null
null
null
null
R_12SCIppzNds1fmC
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Prefer not to say
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
9.0
3.5
3.5
2
2.5
1.5
2
2
3.09
2.5
3
4
2.5
2.17
3
1.5
2.91
2.91
3.33
3.33
1.67
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['9', '9', '9', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_2d4cNsByM6nNTPP
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Islam
null
Conservative
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Government/Public Service
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
9.0
3
4
2
0.5
1.5
3.5
3.5
4.18
4
1.5
2.67
3
2
1.5
1.5
2.55
2.55
3.33
1.33
1.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_5ePjIaq105DLyZd
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
3.5
4.5
4
2.5
3
2
1.5
2.82
4.5
2.75
2
2.5
3.33
2
3
2.27
3.64
1.67
5.33
2.33
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_66lHtuXvXfzDTuT
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Self-employed
null
Business/Finance
null
$150,000 or more
Single
null
Multi-generation family (e.g., with parents, grandparents, or extended family)
null
No
null
null
Type in every thought that came to mind viewing this material.
AIDS is going to worry me. I need to protect myself.
2
2
3
1.5
3.5
2.5
3.5
2
3.5
3
1.33
4
2.83
3.5
1.75
2.36
3.55
0.67
4
2.33
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_1rbMGrMEZvkX37b
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
9.0
4
3
3
1.5
1.5
2.5
1.5
2.36
3
1.5
4
3
2
1.5
1.5
2.55
3.27
0.67
4
2.33
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_1IazvoJ75vgyBnc
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Islam
null
Liberal
null
Hispanic/Latino
English
English
null
Bachelor’s degree
Employed part-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
Yes
Physical disability,Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
2.0
2
2
2.5
1.5
1.5
3
4
2.91
3.25
3.5
3.33
2.5
2.08
2.5
2
3.27
2.36
3.33
3.33
2.17
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['5', '6', '6', '4']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3pSX6eCI33GkRyT
16
high internal locus of control
55–64
Female
null
Female
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
7.0
3
3.5
2.5
2.5
3.5
2.5
2
3.45
3
4.5
1.33
2
3
2
3
2.91
2.73
3.33
1.33
1.67
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['5', '2', '2', '4']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_2V4qzprRfkS6Fx4
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Some college, no degree
Employed full-time
null
Education
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely)
9.0
3
4
4.5
2.5
2.5
2.5
4.5
3.82
2
3.5
2.67
2
2.33
2
1.5
2.91
2.55
3.33
2.67
2.33
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['5', '5', '5', '5']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_50SOP3WeOvfxgPq
9
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
9.0
3
2
4.5
1.5
3
2
2.5
2
3.5
3
5.33
4
2.67
3.5
1.5
3.27
3.45
2
3.33
2.5
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['7', '8', '6', '8']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_3NSCBMLrmhB8b1T
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
7.0
3
3
4
3.5
2
2.5
4.5
3.45
3.5
1.5
4.67
2
3
2.5
1.5
2.73
2.91
3.33
4
2.67
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['5', '6', '6', '6']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_5aaB1Zfy9W6eDz4
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
4.0
2.25
2.25
3
1.5
4
2.5
3
2.09
2.5
2
2.67
2.5
2.67
2.25
1.75
2.36
2.73
1.33
3
2
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['9', '6', '7', '9']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_1iD4pnpiUWXl2fA
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
9.0
4
2
4
3.5
2.5
2.5
4.5
2.36
2
3.5
4
2
2.67
2.5
1.5
3.27
2.18
0.67
1.33
3
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['9', '8', '7', '8']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_8b0Ij0XUfUaP8OL
14
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
High school diploma or equivalent
Self-employed
null
Business/Finance
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
6.0
1.5
3
2
3.5
2.5
3
2.5
2.36
3.75
4.5
2.67
3.5
3.25
3
3.5
3.45
3.27
2
3.33
2.67
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['7', '4', '5', '3']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_6hFKnHaIoYOw1Ww
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Prefer not to say
null
Moderate
null
Native Hawaiian/Other Pacific Islander
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
7.0
3
3
4
3.5
2.5
3.5
1.5
2.73
4
3
3.33
3
3.33
2.5
2.5
3.27
2.91
2
4
3.33
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['5', '5', '4', '3']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_2duhXeLfhIrB4Br
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Arts/Entertainment
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
4
3
4
1.5
2.5
3.5
2
3.27
2
1.5
4
2
2
2.5
2.5
2.91
3.27
3.33
4
3.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['8', '5', '6', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_7f9lBSH60aOMAlt
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Other (please specify)
Agnostic
Apolitical/Not involved in politics
null
Native Hawaiian/Other Pacific Islander
English
English
null
Bachelor’s degree
Employed full-time
null
Other (please specify):
Logistics
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
Visual impairment
['6', '5', '5', '5']
The message makes me more concerned about the health risks of skipping vaccinations. - Scale: 1 (not at all) - 9 (extremely)
5.0
3.5
3.5
2.25
3.5
2
1.5
1.5
2.82
2
2
2.67
1.5
2.5
2.5
2
2
3.09
1.67
4.67
2.42
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_6lnUp4OjGSkkhWR
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not ignore arthritis symptoms. - Scale: 1 (not at all) - 9 (extremely)
7.0
3
2
2.75
2.5
1.5
1.5
4.25
3
3
2.5
2.67
3
2.33
2.5
2.5
2.18
3.27
3.33
2.67
2.92
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['8', '8', '7', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_7CZhDJo90BD9VVm
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Buddhism
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
8.0
4
3
1
2.5
3.5
0.5
2.5
2.36
3
2.5
2.67
4
3
2.5
3.5
1.82
2.91
2
1.33
2.67
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['6', '8', '9', '8']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_4luznjutFgSySKD
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
4.0
3
4
2.5
0.5
3.5
1.5
0.5
2.91
2
0.5
2
3
2
3.5
4.5
1.27
3.45
2.67
3.33
3.17
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['7', '8', '9', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_5xXCxqFga3eobGM
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
5.0
2.5
3.5
3
2.25
2.75
2
1.5
3
3.5
2
5
2.25
2.83
2
1.5
2.82
2.64
3
4
2.5
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_5qg73rARAbdE8I6
12
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
High school diploma or equivalent
Student
null
Education
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
2
2
1.75
1.5
2.5
2.5
1
2.55
4.5
2.5
4
2.5
2.83
2.5
4
2.91
3.45
3.33
4.67
2.25
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['7', '4', '7', '7']
Informational
Adolescent (12-17)
Substance Abuse
R_87kuQkDE1unALWn
12
moderate internal/external locus of control
45–54
Prefer Not To Say
null
Prefer not to say
null
Prefer not to say
null
Prefer not to say
null
White/Caucasian
English
English
null
Some college, no degree
Unemployed
null
Arts/Entertainment
null
Prefer not to say
Married
null
Married/Partnered, with children
null
Prefer not to say
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
2.0
3
3.5
3
2.5
1.5
1.5
1.5
2.91
2.75
1.5
4
3
2.25
1.5
1.5
2.18
3.27
2
4
2
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['6', '3', '5', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_62QHfRi70if9k9M
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, no children
null
No
Hearing impairment,Mental health condition
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
8.0
4
2
2
2.5
2.5
2
3
2.36
3
1.5
4
3
2.67
1.5
1.5
2.36
2.55
1.33
1.33
3.33
Substance abuse
Unknown
null
null
null
null
null
null
['8', '9', '9', '6']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_1pKxcP6shzDsico
12
moderate internal/external locus of control
25–34
Female
null
Female
null
None of the above
null
Independent
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
6.0
1
2
3
1.5
2.5
1.5
2.5
2
2
1.5
4
3
2
2.5
3.5
2.18
4
2
5.33
2.33
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['6', '8', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_3EuR8KuqjHOuGCB
14
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
4.0
3
2.25
4
3
1.75
1.75
3
2.27
3.25
2
5
2.5
2.67
3.75
1.5
2.73
2.55
2
2
2.42
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['9', '9', '9', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_62PHv3u1oBa9nWf
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Hispanic/Latino
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
['8', '9', '8', '9']
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
3.25
4
4.75
1.25
2
1.25
1.5
3.18
2.25
1.75
2
3.75
1.83
2.25
2.75
1.64
3.36
3
3
2.42
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_53fpjZ3cnbcXB1h
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
Type in every thought that came to mind viewing this material.
What you are u getting,heart disease
4
3
4
2.5
2.5
1.5
1.5
3.45
3
2.5
5.33
2
2.67
2.5
2.5
2.91
2.91
4.67
2.67
2.33
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['8', '8', '9', '8']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_2NkycGdOYjc4kAt
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Asian,Black/African American,Hispanic/Latino
English
English
null
Less than high school
Unemployed
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
Yes
Physical disability,Visual impairment,Mental health condition
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
8.0
4
5
3
2.5
3.5
3.5
3.5
3.45
3
3.5
2.67
4.5
3
4
2.5
3.27
3.82
2
2.67
2.5
Smoking and COPD
https://www.boredpanda.c…9916fdb__700.jpg
null
null
['5', '5', '4', '5']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_7Q0sljOqWTcna1l
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
Physical disability,Visual impairment,Mental health condition
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
4.0
3.75
3
3
2.5
3
3.5
3
3.45
3
1.5
1.33
3
2.83
2
3.5
2.18
2.91
2.67
2.67
2.08
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['3', '5', '6', '3']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_3qmQz02M9s3FhYt
9
low internal focus of control/high external locus of control
45–54
Male
null
Male
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
5.0
1.5
3
4
3
2.5
2.5
3
2.91
3
3
4
4.5
2.83
2.5
1.5
3.09
3.45
3.33
2.67
2.83
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['3', '4', '2', '4']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_7U4n8Rm6xhiCG48
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
7.0
2
4
2.5
1.5
2
1.5
1.5
3.45
2.5
2.5
2
3
2
2.5
3.5
2
3.09
3.33
3.33
1.17
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['6', '8', '8', '8']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_1GoJTOr1nzyrVda
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
7.0
1.5
4.5
2
1.5
4
2.5
2.5
3.64
2.5
0.5
4
3
2.67
2.5
3
2.18
3.09
4.67
4
2.5
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['7', '7', '8', '6']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_7QhkOrBoQ2yVb1k
13
moderate internal/external locus of control
18–24
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
7.0
3
2.5
4
3.5
3
1
1.5
3.27
3.5
1.5
2.67
2
3.33
0.5
2
1.64
2.18
4.67
3.33
2.67
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['7', '7', '8', '8']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_37pMZCURjn86gqV
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Widowed
null
Single Parent with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
4
4
2.5
2.5
4
1.75
3.5
3.27
2.5
2.5
3
3.25
3
1.5
3.5
2.36
3.18
1.33
3.33
2.5
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['9', '9', '9', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_5mCtjEpUK5sURaA
14
moderate internal/external locus of control
35–44
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Confident
3
2
3.5
4
1.5
2
1.5
2.36
3
3
4
1.5
2.83
2
2.5
2.91
2.91
2
3.33
2.33
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['7', '3', '6', '4']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_2YTa2vLhNPqPdoB
17
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
4.0
3.5
2
4.75
1.25
2.25
3
3.5
3
4.5
1.5
3.67
4
2.67
3.25
3
2.64
4
4.33
4.67
3.17
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['9', '8', '8', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_2lgaiFS1LlbmIP5
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Hispanic/Latino
English
English
null
Associate’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
4.0
3
2.25
2
3
2.25
1.5
4
2.64
2.75
1.5
4
3.5
2.67
2
2.5
2.18
3.82
2
4
2.17
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['5', '7', '5', '7']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_3KdOxJpAfyeOcHb
12
moderate internal/external locus of control
35–44
Female
null
Female
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
7.0
3
5
5
3
2.5
2.5
2.5
3.27
3.5
2
2.67
3
3
3
2.5
2.36
3.09
2.67
3.33
2.83
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['9', '7', '7', '8']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_3p4Q5xsQz8kBKGk
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
Asian,Black/African American,Hispanic/Latino
English
English
null
Some college, no degree
Self-employed
null
Healthcare/Medical
null
$25,000–$49,999
Married
null
Single Parent with children
null
Yes
Physical disability,Mental health condition
null
How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely)
8.0
4
4
3
2.5
3.5
1.5
1.5
2.73
1
2.5
2.67
3
2.33
2.5
2.5
2.18
2.55
3.33
2.67
3.33
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['5', '4', '3', '3']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_5gCRj7O6tT5Z3A5
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
1.5
1.5
3.25
2
4.5
1.5
2.25
2.45
2
2.5
3.33
2.5
2.83
3.25
3.75
2.36
3.18
2.67
2.67
2.33
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_3TKD0QiaRpHHMXf
18
high internal locus of control
45–54
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Master’s degree
Self-employed
null
Retail/Hospitality/Food Service
null
$100,000–$149,999
Widowed
null
Single Parent with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
6.0
1.25
2.25
3
3.5
3
3
2.25
2.73
4.5
1.75
2.33
2.5
3.67
3.5
1.25
2.36
2.27
3.33
2
2.75
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['8', '9', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_5ErUMKUXm1wgVoU
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Student
null
Student
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
8.0
3.75
3.75
2.75
2.75
2.5
1.75
1
2.73
2.75
1.5
3.67
2.75
2.67
1.25
2.25
2.18
3
1.67
3
2.42
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['9', '5', '9', '1']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_5mTYSJfHlFxWyhb
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
Chronic illness (e.g., diabetes, heart disease)
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
2
3
3
2.5
4.5
1.5
2
2.91
3
2.5
2
2
3.33
3
1.5
2
2.55
2
2.67
1.83
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['8', '9', '9', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_1YS5wxrteLgUeZP
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
8.0
3
3
2
2.5
1.5
2.5
3.5
3.09
4
2
1.33
1
2.67
2.5
0.5
2
1.82
3.33
2.67
2.67
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['7', '7', '7', '7']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_7mxfMJHbO2wb88p
14
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Business/Finance
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
5.0
3.75
3.75
3
2.5
2.5
3.5
1.25
2.73
3.75
1.75
3.67
3
2.92
3.75
4
2.91
3.64
1.33
4.67
2.83
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['3', '2', '1', '5']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_7y30zPc0JHzp0XS
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Prefer not to say
null
White/Caucasian
English
English
null
Master’s degree
Employed part-time
null
Technology/Engineering
null
$25,000–$49,999
Divorced
null
Single Parent with children
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
8.0
4
4
3
2.5
3.5
2.5
1.5
3.45
1
2.5
1.33
2
2.33
1.5
2.5
2.18
3.27
3.33
4
2.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['8', '9', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_2jHcm0tfMS4kYH6
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
3.0
3
2
3
2.5
3.5
1.5
2.25
1.82
2
1.25
4
2
2.67
3.5
2.5
2.09
2.55
1.67
4
2
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['8', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_12bP9GlvcERRL3G
9
low internal focus of control/high external locus of control
45–54
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
9.0
3
4
3.5
1.5
3
1
1
3.27
3
1.5
1.33
3.5
2.5
2.5
2.5
1.27
3.45
3.33
2.67
1.83
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['3', '3', '5', '5']
Informational
Adolescent (12-17)
Substance Abuse
R_5PGI9P4XqotcKLB
19
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
2.0
2.5
2.75
2.25
2
2.25
1.5
1.5
2.73
3.5
2.5
3.33
3.5
2.58
3.25
1.25
2.36
3.09
3
3.67
2.5
Sexual Health
https://placeit-img-1-p.…_thumb_stage.jpg
null
['5', '7', '7', '8']
null
null
null
null
null
Informational
Not targeted towards one group
Sexual Health
R_7CEjPR5yATjF21M
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
Prefer not to say
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
5.0
4
3.5
2
1.5
2.5
3.5
3.5
2.91
4
0.5
2.67
4
2.67
3.5
2.5
2.18
3.27
2
4
2
Smoking and COPD
https://www.boredpanda.c…44b7b94__700.jpg
null
null
['6', '7', '6', '7']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_5DTRQICo4t82i6j
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Retail/Hospitality/Food Service
null
Less than $25,000
Single
null
Single Parent with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
4.0
3.5
3
3
1.75
2.5
4.25
2
2.82
3
2.5
3.33
2.25
2.42
3
1.5
3.36
2.36
1.67
4.33
2.33
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['5', '7', '5', '7']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_57kuDz9ifq9C7Nw
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Prefer not to say
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
9.0
3
4
1.5
4.5
1.5
3.5
3
3.45
4
2.5
2.67
4
3.33
4.5
3
2.91
3.82
2.67
4
2.5
Smoking and COPD
https://www.boredpanda.c…8ca8927__700.jpg
null
null
['9', '8', '9', '7']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44)
Smoking
R_669bNLeyfYFWoGa
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$25,000–$49,999
Married
null
Single, living with family
null
No
null
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
3.0
3
3.75
4.25
3
2.5
3.5
2
3.45
3.5
3.25
3.33
2.5
3
3
2.5
3.36
3.27
3
3.33
3.92
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['7', '4', '5', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_1PFBzh3EoacCGYh
16
high internal locus of control
25–34
Male
null
Male
null
Prefer not to say
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
2.0
2.5
3.75
2.75
1.5
3.5
2.75
2.25
2.91
3.5
1.75
3.33
2.5
2.83
2.5
2.5
2.55
3.18
1.33
4.33
2.25
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_1CP4GJbXJpW5ewz
14
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Prefer not to say
null
White/Caucasian
English
English
null
Less than high school
Student
null
Student
null
Less than $25,000
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
7.0
2
2.25
5
3
3
3.25
3.5
2.91
4
1.5
5
3.25
3.33
1
2.5
3.09
2.36
1.67
1.67
3.17
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['8', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_8ozmYQmgaDRqViN
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Islam
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Unemployed
null
Education
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
3.0
2.25
4.75
1.5
4.5
1.5
2
2
3.45
2.75
3
3.33
1
2.92
1.25
2
2.73
2.82
4.33
4.33
1.67
Mental Health
null
['6', '4', '7', '6']
null
null
null
null
null
null
null
null
null
R_1gp6Dg2r9fWRnue
12
moderate internal/external locus of control
25–34
Female
null
Female
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely)
7.0
3
2.5
2.5
3
2.5
0.5
1.5
2.91
2
3
4
1
2.5
2.5
1.5
2.36
2.91
3.33
5.33
2.17
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['9', '6', '6', '7']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_53fpjZ3cnbcXB1h
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
3.0
4
3
4
2.5
2.5
1.5
1.5
3.45
3
2.5
5.33
2
2.67
2.5
2.5
2.91
2.91
4.67
2.67
2.33
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['8', '9', '8', '8']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_3NftrBQMNz2Y2GZ
16
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Healthcare/Medical
null
$75,000–$99,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
3.25
2.75
2.5
2.25
2
2.25
2.27
2.5
1.5
3.33
2.75
2.42
2
2.5
2.18
2.64
1.67
2
2.25
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_7HoDqIveaMWtTIJ
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Healthcare/Medical
null
$50,000–$74,999
Single
null
Single, living alone
null
Yes
Physical disability
null
Type in every thought that came to mind viewing this material.
The dangers of smoking
2.75
3.75
3
2.5
2.5
2.25
1.5
2.91
2
1.5
3.67
2.5
2.33
2.5
1.25
2.36
3
1.67
4
2.42
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['8', '9', '9', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_6lsrjbEoFpeB2i8
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$150,000 or more
Married
null
Married/Partnered, no children
null
No
null
null
The message makes me more concerned about the health risks of unsafe sexual practices - Scale: 1 (not at all) - 9 (extremely)
8.0
4
2.25
2
2.5
4.5
1
3.5
3.82
2.5
1.75
2.67
4
3.17
4.5
3.25
1.73
3.91
4.33
2.67
2.33
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['7', '7', '7', '8']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_1n3l1GBkaq8kZim
10
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
None of the above
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
7.0
4
3.5
1
3.5
3
1.5
2
2.73
2.5
1.5
4.67
3
3
1
2
2.36
3.64
3.33
4.67
2.17
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['5', '7', '5', '3']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_6MhVg9QNwGLk6Ol
11
low internal focus of control/high external locus of control
45–54
Female
null
Female
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Mental health condition
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
7.0
3.5
2
3
2
2.5
2.5
3
2.36
2
0.5
2.67
2.5
2.17
1.5
2.5
1.82
2
2.67
1.33
2.83
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['3', '4', '7', '3']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_7Kg7ASEOyP51GmO
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely)
8.0
3.5
2
3.5
1.5
2.5
2.5
4.5
3.09
3
3.5
2.67
2.5
2.33
3
2.5
2.91
3.45
3.33
4
2.83
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['4', '5', '9', '4']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_6LILjtJcHWVpw5R
17
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Some college, no degree
Self-employed
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
4.0
2
4
2.75
3
2.75
3.25
1.5
2.36
4.5
3
2
2
3.42
2.5
2
2.82
2.09
0.67
3
2.58
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '8', '8', '9']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_32Xp9mSQoRBqw3W
9
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
6.0
2.5
4.5
4
2.5
4
1.5
2.5
4
2.5
4
4
3.5
3
3
3.5
3.09
3.09
3.33
2.67
3
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['6', '4', '7', '3']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_6lsrjbEoFpeB2i8
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$150,000 or more
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
1.0
4
2.25
2
2.5
4.5
1
3.5
3.82
2.5
1.75
2.67
4
3.17
4.5
3.25
1.73
3.91
4.33
2.67
2.33
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['7', '3', '7', '8']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_8KqhRiemEwKNjTs
17
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Prefer not to say
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Business/Finance
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
2.0
3.5
1
3
1
1
3.5
1.5
1.91
1.5
2
3.67
3.5
1.17
2
2.5
3
3.18
1.67
4.33
2.67
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['6', '5', '6', '3']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_5Rjd09XiuhCsl9L
19
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Self-employed
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Single
null
Single, living alone
null
No
Visual impairment
null
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
1.0
3.5
1.75
4
2
2.75
2.5
2.75
3.09
2.75
1.25
2.33
4.25
2.5
3
4.5
2
3.73
4
2.67
2.67
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['8', '9', '8', '3']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_2RmVJXoDJh8nuU5
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
2.0
2.5
3
3
3.5
2.5
1.5
3.5
3.09
4
3.5
3.33
3
3.33
2.5
3.5
2.73
3.27
3.33
4
2.83
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['7', '8', '6', '7']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_6Q6kSog7ripzUCI
16
high internal locus of control
25–34
Male
null
Male
null
Prefer not to say
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Arts/Entertainment
null
Less than $25,000
Single
null
Single, living alone
null
No
Prefer not to say
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
5.0
3.5
4
2.75
2.5
3
1.5
3
3.36
4
3
2
2.5
3.17
3.25
2.5
2.18
3.18
3.67
3
2.83
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_6PgK5h7OO4bJn0b
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
1.0
2.75
3
2.75
2.5
2
1.5
1.5
2.45
3.5
1.5
2.33
2.25
2.67
1.25
1.5
1.73
2.64
1.67
3.33
1.92
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_3gTjW5rX48EiwzD
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Buddhism
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Chronic illness (e.g., diabetes, heart disease),Mental health condition
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
7.0
3
2
4.5
2.5
2.5
1
1
2.18
4
1.5
4.67
2.5
3
2.5
3.5
2.18
4.18
2
5.33
3.5
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['9', '7', '8', '8']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_8n91iSReVmQhtKh
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
3.0
2
2.5
2
3
4
2.5
3
2.36
3
4.5
4
2
3.33
3.5
4.5
3.64
2.91
2
2.67
2.67
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['6', '5', '4', '6']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_4JJtJsdhbJyNBMB
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Prefer not to say
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Government/Public Service
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
9.0
3
3.75
2.5
1
2.5
3
1.5
3.64
1.5
3
3.33
3
1.67
3.5
1
3.09
2.09
4.33
1.67
3.17
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '8', '3', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_86m4OT7EMe6B7VL
17
high internal locus of control
18–24
Female
null
Female
null
None of the above
null
Moderate
null
Black/African American
English
English
null
Some college, no degree
Employed part-time
null
Technology/Engineering
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely)
5.0
2.5
2
2.5
2.5
3.5
3
2
2.82
2
2.5
3.33
3.25
2.67
1.25
1.25
2.91
3.27
4.33
4
1.92
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '9', '9', '8']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_6thJBTMHCdl2IOB
13
moderate internal/external locus of control
35–44
Female
null
Female
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
7.0
2
1.5
2
3
2.5
2.5
2.5
2.55
5
1.5
4
4
3.5
3
1.5
2.55
3.27
2
2.67
2.5
Mental Health
null
['8', '9', '9', '7']
null
null
null
null
null
null
null
null
null
R_1KDPL9YAQjwMzC1
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Single
null
Single, living alone
null
No
Chronic illness (e.g., diabetes, heart disease)
null
Type in every thought that came to mind viewing this material.
This picture above is like a reminder that there a disease that has taken a lot of lives.
3
4
4.25
3
3.5
2.5
1
3.27
3.5
3
5
2
3.33
3.5
1.5
3.36
2.73
3.33
3.33
2.75
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['6', '8', '8', '7']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_70NenEpBIBMPeIb
15
moderate internal/external locus of control
55–64
Male
null
Male
null
Christianity
null
Libertarian
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
7.0
4
2
3
1.5
2
1
1.5
1.82
3.5
0.5
4
2
2.33
1.5
2.5
1.64
2.36
1.33
3.33
2.33
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['4', '3', '5', '7']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis