Datasets:

ResponseId
stringlengths
17
17
locus_score
float64
6
20
locus
stringclasses
3 values
age
stringclasses
6 values
gender
stringclasses
4 values
gender_text
float64
assigned_birth
stringclasses
3 values
assigned_birth_text
float64
religion
stringclasses
8 values
religion_text
stringclasses
1 value
political_aff
stringclasses
7 values
political_aff_text
float64
race_ethnicity
stringclasses
22 values
prim_language
stringclasses
5 values
first_language
stringclasses
6 values
first_language_text
stringclasses
1 value
highest_education
stringclasses
7 values
employment_status
stringclasses
6 values
employment_status_text
float64
current_profession
stringclasses
12 values
current_profession_text
stringclasses
4 values
income
stringclasses
7 values
marital_status
stringclasses
6 values
marital_status_text
stringclasses
2 values
family_status
stringclasses
8 values
family_status_text
stringclasses
1 value
disability_binary
stringclasses
3 values
conditional_disability
stringclasses
27 values
vaccination
stringclasses
66 values
question
stringclasses
41 values
response
stringlengths
1
675
Creative Imagination
float64
1
5
Responsibility
float64
1
5
Intellectual Curiosity
float64
1
5
Depression
float64
0.5
4.5
Emotional Volatility
float64
0.5
4.5
Trust
float64
0.5
4.5
Productiveness
float64
0.5
4.5
Conscientiousness
float64
1.27
4.55
Anxiety
float64
1
5
Respectfulness
float64
0.5
4.5
Compassion
float64
1.33
5.33
Energy Level
float64
1
5
Negative Emotionality
float64
1.17
4.67
Aesthetic Sensitivity
float64
0.5
4.5
Assertiveness
float64
0.5
4.5
Agreeableness
float64
1.27
4.36
Extraversion
float64
1.27
4.55
Organization
float64
0.67
4.67
Sociability
float64
1.33
5.33
Open-Mindedness
float64
1.17
4
topic
stringclasses
8 values
media_path
stringclasses
35 values
mental_health
stringclasses
204 values
sexual_health
stringclasses
109 values
copd
stringclasses
389 values
chronic_disease
stringclasses
127 values
hiv
stringclasses
350 values
nutrition
stringclasses
270 values
substance_abuse
stringclasses
276 values
media_type
stringclasses
3 values
target_population
stringclasses
22 values
behavior_change
stringclasses
12 values
R_8rRg9SoguStsCOJ
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Healthcare/Medical
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
3.0
1.75
3.5
3.25
2.25
1.75
2.25
2.25
2.91
3.75
1.25
3.33
2.25
2.58
2
2.5
2.18
3.27
1.67
4.33
2.33
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['4', '3', '6', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_62tyRgNg9F2SAii
16
high internal locus of control
45–54
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
2.0
2
2.75
3.25
2
2
2.75
1.5
2.36
4.25
2
2.33
2.5
2.75
2
1.5
2.36
2.73
1.67
3.33
1.92
Mental Health
null
['7', '8', '9', '7']
null
null
null
null
null
null
null
null
null
R_7JEY5LTCwjApRzf
16
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
2.5
3.5
3.5
2.5
2.5
2
2.5
3.64
3
1.5
4.67
2
2.67
1.5
2.5
2.55
2.73
3.33
2
3.33
Mental Health
null
['4', '8', '7', '7']
null
null
null
null
null
null
null
null
null
R_1sWp4QoGcPhDZxD
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
['9', '8', '8', '7']
How open are you to getting recommended vaccinations in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
4
3
3
1.5
0.5
1.5
1.5
2.55
2
2.75
4
2.75
1.33
1.5
1.5
2.64
3.18
2
4
2.33
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_71mVhjqg7V4ex4L
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
3.0
5
1.5
4
2.5
2.5
2
2.5
1.45
3
3
4
2.5
2.67
3
3
2.91
3.64
0.67
4
3.5
Mental Health
null
['6', '2', '7', '7']
null
null
null
null
null
null
null
null
null
R_6cjBEsTjTxHeNvy
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Hearing impairment
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
6.0
2.5
5
3
0.5
3.5
2.5
3.5
3.64
3
1.5
2.67
2.5
2.33
2
3.5
2.18
2.73
2.67
2.67
3
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['5', '8', '6', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_7fue6i5nAkgqUDf
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Hinduism
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
3.0
2.5
3.5
3.5
4
1.25
2
2.75
3.36
3
1.75
3.33
4
2.75
2
3
2.27
3.36
2.67
3.67
2.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['6', '2', '3', '2']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_7JllYq8yJtcadON
11
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
Native American/Alaska Native
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
7.0
3
1.5
3
3.5
2
2
3.5
3.27
3
3
1.33
2
2.83
3.5
3
2.18
2
3.33
1.33
2
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['6', '5', '6', '7']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_5M38S9MTrShXonL
15
moderate internal/external locus of control
35–44
Female
null
Female
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed part-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
3.0
2.5
2.75
1
3
2.25
2
2.5
3
3.75
1.5
4
3.5
3
1
3
2.36
2.91
2
2.67
1.67
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['9', '5', '9', '5']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_62yyJwPGlceVJF4
10
low internal focus of control/high external locus of control
45–54
Female
null
Female
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Mental health condition
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
4.0
2.5
1
3
2
4.5
2.5
2.5
1.27
2
2
4.67
3
2.83
2.5
0.5
2.91
2.55
0.67
2.67
1.5
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['5', '5', '8', '3']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_7qeCRXq3wg5TVAB
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
Yes
Chronic illness (e.g., diabetes, heart disease),Mental health condition
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
5.0
2
3
1
1
2
3.5
1.5
2.36
4
2
4
2
2.33
1
2.5
3.09
2.55
0.67
4
1.83
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['8', '9', '7', '9']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3YnS3DETmT5X5Rf
16
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
3
2.75
2.25
2
1.25
1.5
2.45
3.5
1.5
3.67
2.25
2.58
1.25
1.75
2
2.73
1.67
4
1.92
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_5VsTNmxiiCZS1KY
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Single, living with family
null
No
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
4
4.25
2.75
2.75
2.5
2.75
1.5
2.36
2.25
3.5
5
1.5
2.5
2.25
2.5
3.64
2.64
1.67
3
2.67
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['9', '6', '8', '5']
Informational
Adolescent (12-17)
Substance Abuse
R_1TwaiT18rJOazzR
13
moderate internal/external locus of control
45–54
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
['7', '7', '6', '6']
The message motivates me to not skip recommended vaccinations. - Scale: 1 (not at all) - 9 (extremely)
5.0
1.5
3.5
1.5
1
3.5
3
1
2.55
3
3
3.33
3
2.5
1.5
2
3.09
3.27
2.67
4.67
1.67
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_35AWeijPh7hfCrl
12
moderate internal/external locus of control
35–44
Female
null
Female
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
7.0
3
3
2.5
1.5
2.5
1
1.5
2.73
1.5
4
4
2
1.83
3
1.5
2.91
2.55
2
2.67
3
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['8', '6', '4', '4']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3dAPttLEC7f6eQZ
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
9.0
2
3.5
2
2.5
3
1.5
1
2.18
2.5
1.75
3.33
2.25
2.67
1.5
1
2.09
2.09
1.33
1.33
1.67
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['8', '9', '9', '5']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_7hnjGlXEqqDBB5I
16
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
3
3.5
3
1.75
1.75
1.5
2.45
2.75
1.5
2.33
3
2.5
1.25
1.5
1.82
2.91
1.67
4
2.42
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['9', '9', '9', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_1n3l1GBkaq8kZim
10
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
None of the above
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
4.0
4
3.5
1
3.5
3
1.5
2
2.73
2.5
1.5
4.67
3
3
1
2
2.36
3.64
3.33
4.67
2.17
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['2', '5', '6', '5']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_1mmBv7ZVfuMSSBy
12
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Government/Public Service
null
$75,000–$99,999
Single
null
Single, living alone
null
No
Hearing impairment
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
1.0
4
1.5
4.5
1.5
3.5
3.5
2
2.27
2
3.5
5
4.5
2.33
2
2.5
3.91
3.09
1.67
2.67
4
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['7', '6', '7', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_7Wt9k9FtYuumgTf
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed part-time
null
Education
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
4
1.5
4
1
2
2
2
2
5
2
4
4.5
2.67
2.5
1.5
2.55
3.45
3.33
2.67
3
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['9', '3', '6', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_1vlDhtYvBZwwi4N
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
6.0
2
4
3
1.5
1.5
1.5
3.5
3.82
3
2.5
4
3
2
0.5
1.5
2.55
2.55
2
1.33
2.67
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['8', '6', '7', '7']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_3gSxw0u68N78t16
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
['7', '6', '6', '7']
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
8.0
2
3.5
3
2.5
2.5
1.5
1.5
3.09
3
2
4.67
2
2.67
2
1.25
2.55
2.09
4
2
2.5
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_1oQKGzHmvC16A4F
14
moderate internal/external locus of control
25–34
Male
null
Male
null
None of the above
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
Yes
Visual impairment
null
In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
3.5
4
3
2.5
2.5
4
2.5
3.09
2.5
3
4
2.5
2.5
3
2.5
3.64
3.27
2
3.33
2.33
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['4', '5', '7', '6']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_7ijViGxxVp07sIe
13
moderate internal/external locus of control
45–54
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Some college, no degree
Self-employed
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Widowed
null
Single Parent with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
4.0
2.5
3.75
2.75
2.5
2
1.5
1.5
3.09
3.5
1.5
3
3.25
2.67
4
3
1.91
2.91
3
3
2.42
Sexual Health
https://placeit-img-1-p.…_thumb_stage.jpg
null
['7', '8', '9', '9']
null
null
null
null
null
Informational
Not targeted towards one group
Sexual Health
R_8X5M8yJSGVXdY3I
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Some college, no degree
Employed part-time
null
Unemployed/Looking for work
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
2.0
1
2
1.5
1
2.5
4.5
2.5
2.36
2
2
2.67
2
1.83
2.5
1.5
3.09
2.91
3.33
4
2.5
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['7', '7', '6', '5']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_3J2UFQq1kL1LMLY
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
4.0
4
3
4
1.5
2.5
1.5
2.5
2.73
2
2.5
4
2
2
2.5
2.5
2.55
3.27
0.67
4
2.33
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['9', '9', '7', '7']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_1BVKoMZAbZFQVZ6
14
moderate internal/external locus of control
18–24
Female
null
Female
null
None of the above
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
7.0
2
3.5
3
2
2.5
2.5
1.5
3.09
2.5
4
3.33
3
2.33
1
3
3.27
3.09
2.67
4
2.17
Smoking and COPD
https://www.boredpanda.c…9916fdb__700.jpg
null
null
['7', '2', '3', '7']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_3Sv0PCV2qPoyHMl
14
moderate internal/external locus of control
25–34
Female
null
Female
null
None of the above
null
Libertarian
null
Black/African American
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
Yes
Hearing impairment
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
4.0
2.5
2
3
3
2
2.5
2.5
2
1.5
3.5
4
2.5
2.17
2
3.5
3.27
3.45
2
5.33
2.67
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['6', '6', '8', '4']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_54IXWtReOTn5bwl
8
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Government/Public Service
null
$25,000–$49,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
4.0
3
4
3
3.5
2.5
4.5
1.5
3.09
4
2.5
2.67
3
3.33
2.5
2.5
3.27
2.55
2
2.67
2.33
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['7', '8', '7', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_2TzddP6ZjDZ64wp
15
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
3
3.5
2
3.25
1.5
1.5
2.45
3.25
1.5
3.67
2.75
2.83
1.5
1.5
2.09
3.18
1.67
4
2.25
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['9', '9', '9', '9']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_5exYvB75Iotnt2e
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
1.0
3.5
4
3.5
3.5
3.5
1
1.5
2.55
4
1.5
3.33
2
3.67
1
3.5
1.82
3.45
1.33
4.67
2.5
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['7', '8', '9', '1']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_71dOkJgjw3pjyZE
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Islam
null
Apolitical/Not involved in politics
null
Native American/Alaska Native
English
Arabic
null
Associate’s degree
Student
null
Business/Finance
null
Less than $25,000
Single
null
Single, living with family
null
No
Visual impairment
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
3.5
3.5
2.25
2
2.5
2.5
2.5
2.55
1.5
2.5
4
4.25
2
1.5
2
2.91
4.09
2
4.67
1.92
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['3', '3', '4', '6']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_5lfYmgVNanPqWg4
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Technology/Engineering
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
3
2
4
2.5
3.5
2.5
0.5
1.64
3
4
4
1.5
3
1.5
1
3.45
2.55
0.67
4
3
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '8', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_1odmPslZtSRpLHa
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
Visual impairment
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
6.0
3
2.5
2
4
2.5
2
2.5
2.55
4
2
2.67
3
3.5
3.5
0.5
2.18
3.09
3.33
4.67
3
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['7', '5', '5', '7']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_57ThFL1NUzBWQlb
17
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
6.0
3
3
2.75
2
2
2.75
3.25
3.27
3.75
2.5
3.33
2.25
2.58
2.5
1.25
2.82
2.45
1.67
2.33
2.25
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['8', '9', '9', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_1qpOH2JXNLnJ4WD
19
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
5.0
2.75
2.75
4
1.75
1.5
1.25
1.75
2.27
3
1.25
3.67
2.75
2.08
1.5
1.5
1.91
2.45
1.67
4
2.25
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_7QbJCIwlzr7gBBj
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Islam
null
Conservative
null
Black/African American
English
Arabic
null
Bachelor’s degree
Unemployed
null
Education
null
Prefer not to say
Single
null
Single, living alone
null
No
Prefer not to say
null
How open are you to managing arthritis through recommended treatments in the future? - Scale: 1 (not at all)-9 (extremely)
6.0
2.5
4.5
2
1.5
1
3
2.5
2.82
4.5
1.75
4.33
3
2.33
3.5
2
2.91
3.55
1.67
4.33
2.5
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['7', '6', '4', '3']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_5lPwKN5hrMFYD5D
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Government/Public Service
null
$50,000–$74,999
Married
null
Single Parent with children
null
Yes
null
null
How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
3
3
2
1.5
1.5
1.5
1.5
2.73
3
2.5
4
3
2
1.5
1.5
2.55
3.27
2
4
1.67
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_5lPwKN5hrMFYD5D
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Government/Public Service
null
$50,000–$74,999
Married
null
Single Parent with children
null
Yes
null
['9', '9', '9', '9']
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
9.0
3
3
2
1.5
1.5
1.5
1.5
2.73
3
2.5
4
3
2
1.5
1.5
2.55
3.27
2
4
1.67
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_2kzCHhN4m2lSYIm
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Technology/Engineering
null
Less than $25,000
Married
null
Single, living with family
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
6.0
2
4
3
3.5
2.5
3
2.5
4.18
2
3.5
1.33
3.5
2.67
2.5
1.5
2.73
3.45
4.67
4
2.67
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['8', '8', '7', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_3J2UFQq1kL1LMLY
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
4.0
4
3
4
1.5
2.5
1.5
2.5
2.73
2
2.5
4
2
2
2.5
2.5
2.55
3.27
0.67
4
2.33
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['9', '9', '7', '7']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_8DH01kat7om3yTj
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely)
3.0
3
2.75
2
2.25
2.5
2.25
1.5
1.91
3.75
3
2.67
3.25
2.83
4
1
2.64
2.73
2
3.67
2.5
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['6', '7', '7', '7']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_33vdPZC3Ili4sy5
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Technology/Engineering
null
$150,000 or more
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
9.0
4
2.75
3.25
1.25
2.5
2.25
2.75
3.18
2.75
2
3
4.5
2.17
1.5
3.5
2.36
3.91
3
4.33
2.75
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_2m4skzYMdwvuMb5
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Self-employed
null
Government/Public Service
null
Less than $25,000
Single
null
Single, living alone
null
No
null
['8', '9', '8', '8']
In your opinion, how harmful is skipping vaccinations to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
4
3
4.75
3.25
4.5
1.5
2
2.45
4
2.5
3.33
2.25
3.92
1
1.5
2.36
2.64
1.67
4
3.08
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_3IvojJqDvVoTw8V
11
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
4.0
2
4.5
3
3.5
0.5
2.5
2.5
3.64
3
2
2
4
2.33
1.5
3
2.18
4.18
2
5.33
2.33
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['7', '9', '2', '7']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_7y30zPc0JHzp0XS
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Prefer not to say
null
White/Caucasian
English
English
null
Master’s degree
Employed part-time
null
Technology/Engineering
null
$25,000–$49,999
Divorced
null
Single Parent with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
8.0
4
4
3
2.5
3.5
2.5
1.5
3.45
1
2.5
1.33
2
2.33
1.5
2.5
2.18
3.27
3.33
4
2.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['8', '9', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_3eF9IOEs3NSuAZH
9
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$75,000–$99,999
Married
null
Married/Partnered, no children
null
No
null
null
How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely)
4.0
3
2
4
2.5
2.5
2.5
3.5
2.73
4
1.5
5.33
4
3
3.5
3.5
2.91
3.27
3.33
2.67
3.67
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['6', '6', '7', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_8ncRQ8fWnQSNlxR
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
Hispanic/Latino
English
French
null
Some college, no degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
['6', '5', '4', '6']
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
5.0
1.5
2
3
0.5
0.5
4.5
2.5
1.82
3
1.5
2.67
3
1.33
2.5
3.5
2.91
3.09
1.33
3.33
1.83
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_77rSTUNeVoqYdP3
7
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Single, living with family
null
No
Prefer not to say
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
6.0
3
3.5
4
1.5
3.5
1.5
3.5
3.27
2.5
1.5
4
2
2.5
4.5
3.5
2.18
2.91
2
4
2.67
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '8', '7', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_7Mhwn52oJGSukBq
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
1.0
5
2.5
2.5
4.5
3
3.25
2
1.82
3
3
2.67
2.75
3.5
1.5
1.5
3
2.82
1.33
2.67
2.5
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_3hFJWcipHcoRyRB
17
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
Prefer not to say
Visual impairment
null
Type in every thought that came to mind viewing this material.
A good mental health is a good life
3
2.5
3.5
4.5
3.5
2.5
2.5
3.64
3.5
2.5
2.67
3
3.83
3
3
2.55
2.82
4.67
1.67
3.67
Mental Health
null
['4', '4', '3', '4']
null
null
null
null
null
null
null
null
null
R_6aEcP8aKBgJmVGx
15
moderate internal/external locus of control
45–54
Female
null
Female
null
None of the above
null
Liberal
null
Native American/Alaska Native
English
English
null
Associate’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not ignore arthritis symptoms. - Scale: 1 (not at all) - 9 (extremely)
4.0
2
2.5
4
1.5
3
1.5
2.5
3.09
3
2.5
4
3
2.5
0.5
0.5
2.55
2.55
2.67
2.67
3
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['3', '4', '5', '2']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_7RuhBCf9RH05Nvj
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
3.0
2.75
3.5
3.75
2.25
1.75
2.5
0.75
2.36
3
1.5
3.33
3.25
2.33
1
2.75
2.36
3.27
1.67
3.33
2.33
Smoking and COPD
https://theadamskilt.com…vertisement-.jpg
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Young Adults 18-24, Adolescent (12-17)
Smoking
R_2INtEjc0WLxLdKU
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Student
null
$100,000–$149,999
Married
null
Single, living alone
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
7.0
3
4
2.75
1.5
2
1.5
1.5
3.27
4
1.5
3.33
1.5
2.5
2.75
1.5
2
1.82
4
3.33
2.17
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['4', '4', '6', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_7qyPYGlMwqsFzGH
17
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Doctoral or professional degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$150,000 or more
Married
null
Single, living with family
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
1.0
2
3.25
3.5
3.5
2.25
2.25
1.25
2.45
3.5
1.5
2.33
2.25
3.08
1.5
2
2
2.64
1.67
2
3.17
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['9', '9', '8', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_54IXWtReOTn5bwl
8
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Government/Public Service
null
$25,000–$49,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
6.0
3
4
3
3.5
2.5
4.5
1.5
3.09
4
2.5
2.67
3
3.33
2.5
2.5
3.27
2.55
2
2.67
2.33
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['7', '7', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_3shZIAKvVZzsk7v
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
3.0
4.25
1.5
3
3.5
2.5
3.5
3.5
2.45
3.5
2.75
4.33
1.5
3.17
2.5
2.5
3.45
2.36
1.67
2.67
3.08
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['8', '7', '7', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_7QbJCIwlzr7gBBj
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Islam
null
Conservative
null
Black/African American
English
Arabic
null
Bachelor’s degree
Unemployed
null
Education
null
Prefer not to say
Single
null
Single, living alone
null
No
Prefer not to say
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
5.0
2.5
4.5
2
1.5
1
3
2.5
2.82
4.5
1.75
4.33
3
2.33
3.5
2
2.91
3.55
1.67
4.33
2.5
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['7', '6', '4', '3']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_8471nwzfG3USzzo
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Islam
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
Yes
Physical disability
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
5.0
4.5
3
3
2.5
2
2.5
2.75
2.73
4
1.5
4.67
4
2.83
2.25
1.5
2.73
3.45
1.67
3.33
2.42
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['9', '9', '9', '8']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_6SatFjpdgo44P4J
9
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, no children
null
No
null
null
Type in every thought that came to mind viewing this material.
Smoking affects our health
2.5
2.5
4
2
3.5
2.5
3.5
3.45
3.5
3
4.67
4.5
3
2.5
3.5
3.27
4.55
4
5.33
2.83
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['7', '8', '7', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_3aVcLcdQ119CovL
17
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
I think this is a great material which will make a positive impact on the reduction of substance abuse.
2.5
3
2.75
2
2
1.25
1.5
2.45
3.25
1.5
3.33
2.5
2.42
1.25
1.5
1.91
2.91
1.67
4
2
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_1q8txJBF1asVNgU
13
moderate internal/external locus of control
18–24
Female
null
Female
null
None of the above
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
4.0
3.5
2
4.5
2.5
1
2.5
3
1.82
2.5
3.5
3.33
3
2
2.5
1.5
3.09
2.73
0.67
2
3.33
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['8', '7', '4', '5']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_5jZKLJHO03v37SN
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
2.0
4
4
5
3
3.5
2.5
2.5
2.91
2
3.5
2.67
2
2.83
3.5
2.5
2.91
2
2.67
2
3
Smoking and COPD
https://www.boredpanda.c…8ca8927__700.jpg
null
null
['4', '4', '5', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44)
Smoking
R_3wGwYio7uNmMEpz
9
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
7.0
3.5
4
3
1.5
2.5
2
3
3.64
5
1
2.67
2.5
3
2.5
3.5
1.82
2.55
4.67
2
2.83
Substance abuse
Unknown
null
null
null
null
null
null
['3', '4', '8', '6']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_6FIH1boNbpCa5T9
8
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian,Native American/Alaska Native
English
English
null
Less than high school
Self-employed
null
Healthcare/Medical
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability,Chronic illness (e.g., diabetes, heart disease),Mental health condition
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
7.0
4
3
3
1.5
3.5
3.5
2.5
3.45
4
4.5
2.67
4
3
3.5
3.5
3.64
3.64
3.33
4
3.67
Sexual Health
https://placeit-img-1-p.…_thumb_stage.jpg
null
['3', '4', '4', '6']
null
null
null
null
null
Informational
Not targeted towards one group
Sexual Health
R_1HiQIMlHtfSAH1O
17
high internal locus of control
18–24
Male
null
Male
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
7.0
4.5
3.25
1.5
2.5
0.75
2.5
3.25
3.18
2
2.75
4
3
1.75
1.5
3
3
3.09
1.67
2.67
2
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '9', '1', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_2Ndbyt44Eeij3nH
15
moderate internal/external locus of control
35–44
Female
null
Female
null
Islam
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$25,000–$49,999
Married
null
Married/Partnered, no children
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
4
3.25
3
1.5
2.5
2
3.5
2.73
2.5
1.75
4
3
2.17
2.5
2.5
2.45
3.27
1.67
2.67
2
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['1', '1', '1', '1']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_2polkXzpV5yLGPv
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
7.0
3.5
4
3.5
2.25
3
2.5
2.25
3.18
2.5
1.5
4.67
3.5
2.58
2
1.5
2.73
3.45
2.67
4
2.17
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['5', '5', '4', '4']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_8Ks69AUtWzyN64t
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Education
null
$75,000–$99,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
2
3.25
2.5
3.25
2.5
4
2.91
2.5
1.75
4
3.5
2.75
3.75
2.75
2.64
3.73
3.33
4
2.92
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['8', '7', '2', '2']
Informational
Adolescent (12-17)
Substance Abuse
R_6rxujV27WJFlGUD
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Single
null
Single, living alone
null
No
null
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
9.0
2
3
1
2.5
2.5
2.5
2.5
2.36
5
2.5
4
3
3.33
1.5
2.5
2.91
3.64
2
4
1.67
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['6', '4', '4', '6']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_18zxZRja41Vcyu5
16
high internal locus of control
25–34
Male
null
Male
null
None of the above
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
Visual impairment
null
The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely)
8.0
3.75
3.25
3
0.75
2.5
3.25
1.75
2.64
3.5
1.25
2
1.75
2.25
0.5
3
2.18
2
1.67
1.67
2.58
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['9', '8', '8', '8']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1dJPe0ubsTXbPx6
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Prefer not to say
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Arts/Entertainment
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
['7', '9', '7', '7']
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
2.0
2.75
3
2.5
2
3
1.5
1.5
2.27
4.75
1.5
3.67
2.75
3.25
1.25
3.5
2.09
2.91
1.67
3
1.83
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_6qDKf9UmtGkF69m
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
2.0
3
4.5
2.5
2.5
2.5
1
3.75
4.36
3
1.5
3.67
3.5
2.67
2
4.5
1.91
3.64
4.33
3.33
2.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['8', '9', '7', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_3goJviBEgAg7d81
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
8.0
3
3.5
3
2.5
2.5
2.5
3.5
2.91
4.5
3.5
5
2.25
3.17
1.5
1.5
3.55
2.82
2
3.33
3.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['8', '9', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_51cnwXuIev5KEmt
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
It's trying to tell us how to prevent our self's from acquiring diseases
2.75
3
3
2
2.25
1.5
1.25
2.36
3
1.5
3.67
3.5
2.42
2.25
1.75
2.09
2.73
1.67
1.67
1.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '9', '9', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_57kuDz9ifq9C7Nw
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Prefer not to say
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
8.0
3
4
1.5
4.5
1.5
3.5
3
3.45
4
2.5
2.67
4
3.33
4.5
3
2.91
3.82
2.67
4
2.5
Smoking and COPD
https://www.boredpanda.c…8ca8927__700.jpg
null
null
['9', '8', '9', '7']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44)
Smoking
R_2aqOsaxTonLPonN
16
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Arts/Entertainment
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
1.0
2.25
3
3
1.5
2.25
2.25
1.5
2.82
3.75
1.75
4.67
3.25
2.5
2.25
2.75
2.73
3.36
3
3.67
1.67
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_1dJPe0ubsTXbPx6
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Prefer not to say
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Arts/Entertainment
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
['7', '9', '7', '7']
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
2.0
2.75
3
2.5
2
3
1.5
1.5
2.27
4.75
1.5
3.67
2.75
3.25
1.25
3.5
2.09
2.91
1.67
3
1.83
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_8ZHKwPNMDBcFZFn
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Libertarian
null
Asian,Black/African American
English
English
null
High school diploma or equivalent
Self-employed
null
Business/Finance
null
Less than $25,000
Married
null
Married/Partnered, with children
null
Yes
Physical disability,Visual impairment,Mental health condition
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
7.0
2
2
4
2.5
1.5
1.5
2.5
2
3
2.5
2.67
3
2.33
2.5
2.5
2.18
3.27
2
2.67
3
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['4', '5', '5', '6']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3nV6c9ncEc7gisU
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
High school diploma or equivalent
Unemployed
null
Student
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
1.0
3.5
2
3.5
1.5
2.5
4
2.5
2.18
4.5
2.5
1.33
3
2.83
2.5
3.5
2.73
2.91
2.67
2.67
2.67
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['6', '4', '5', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_6Ve8ZUKyrOXVXtj
16
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
Yes
Hearing impairment
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
4.0
2.5
3
2.5
2
2.5
1.25
1.5
2.45
2.75
1.75
3.67
2.75
2.42
2.25
3.5
2.09
3.45
1.67
3
2.25
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['8', '8', '7', '2']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_69p5AwpPZZzKw5W
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
['9', '8', '9', '9']
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
3.0
4
5
4
1.5
2.5
1.5
1.5
3.45
4
1.5
2.67
2
2.67
1.5
3.5
1.82
3.27
2
2.67
2.67
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_1cmpE1PtQ3Zq0yR
16
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
7.0
2
3
2
1.25
3.5
1.75
1.25
2.73
3.5
1.5
3.33
1.5
2.75
0.5
2
2.09
2.55
3
2.67
2
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['5', '9', '9', '1']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_7hnjGlXEqqDBB5I
16
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
9.0
2.5
3
3.5
3
1.75
1.75
1.5
2.45
2.75
1.5
2.33
3
2.5
1.25
1.5
1.82
2.91
1.67
4
2.42
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_5m96fUmsGyoz7Gq
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Chronic illness (e.g., diabetes, heart disease)
['7', '8', '9', '8']
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
7.0
3.5
3.5
4
2.5
3
4.25
3.25
3.73
3
2.25
4
4
2.83
2.5
3
3.45
2.91
3.33
2
3.5
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_5ijOCmV2Pw97sGB
10
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is unsafe sexual behavior to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
2
2
4
3
1.5
3
1.5
2.73
3
3
2.67
3
2.5
4.5
2.5
2.91
2.55
3.33
2.67
3
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['4', '7', '9', '4']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_1vlDhtYvBZwwi4N
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
7.0
2
4
3
1.5
1.5
1.5
3.5
3.82
3
2.5
4
3
2
0.5
1.5
2.55
2.55
2
1.33
2.67
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['8', '6', '7', '7']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_62FI8lzCNNoGK6H
10
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Business/Finance
null
Less than $25,000
Divorced
null
Single Parent with children
null
No
Chronic illness (e.g., diabetes, heart disease),Mental health condition
null
In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
3
2
4
0.5
2.5
1
2.5
3.09
5
3
1.33
3
2.67
1.5
2.5
1.82
3.27
3.33
2.67
2.33
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['8', '9', '6', '8']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_16bu92RzLlyF5g1
17
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Single
null
Single, living with family
null
Yes
Physical disability,Chronic illness (e.g., diabetes, heart disease),Visual impairment
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
7.0
2.25
3
1.75
1.5
1.5
4.5
1.75
2.36
2.5
1.5
3.67
2.25
1.83
2.25
2.25
3.18
3.09
1.67
4
1.25
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['7', '6', '9', '8']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_1cmpE1PtQ3Zq0yR
16
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
['8', '9', '9', '9']
The message motivates me to not skip recommended vaccinations. - Scale: 1 (not at all) - 9 (extremely)
9.0
2
3
2
1.25
3.5
1.75
1.25
2.73
3.5
1.5
3.33
1.5
2.75
0.5
2
2.09
2.55
3
2.67
2
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_3rZ1cnlIUtilhdr
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
Chronic illness (e.g., diabetes, heart disease)
null
The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely)
7.0
2
3.5
5
1.5
2
2
2.5
3.09
3
3.5
5.33
4
2.17
1.5
1.5
3.45
3.64
4
4
3.67
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['6', '7', '7', '8']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_22Eqg95WKFTNsIl
15
moderate internal/external locus of control
35–44
Male
null
Male
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
7.0
3
2
2.5
2.5
2.5
2
2
2.55
1.5
1.5
3.33
3
2.17
1.5
4.5
2.18
3.64
2
4
2.5
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['7', '7', '8', '8']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_11oOAv27tSKUHQJ
18
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
High school diploma or equivalent
Self-employed
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
Yes
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
9.0
2.5
3.25
2.75
2
1.75
2.5
1.5
2.55
3.25
1.5
3.33
2.75
2.33
3.25
2.75
2.36
2.91
1.67
4
2
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['7', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_7NaGYggpTZQtmqQ
16
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
1.0
3.5
3.25
2.5
2
2
1.75
1.5
2.91
3.75
1.75
3.33
2.25
2.58
2.25
1.75
2.18
2.82
3
3.67
1.92
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_2kzCHhN4m2lSYIm
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Technology/Engineering
null
Less than $25,000
Married
null
Single, living with family
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
3.0
2
4
3
3.5
2.5
3
2.5
4.18
2
3.5
1.33
3.5
2.67
2.5
1.5
2.73
3.45
4.67
4
2.67
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['8', '8', '7', '8']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_8V09S05XwMGYOv7
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
['8', '5', '5', '5']
In your opinion, how harmful is skipping vaccinations to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
3
2.5
3
3.5
3.5
2.5
1.5
2.18
3
3.5
4
3
3.33
3.5
2.5
3.27
2.55
3.33
2.67
3.33
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_6IXkO6T1apLY1NM
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Hispanic/Latino,White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
7.0
3.25
1.5
4.25
2.25
2.25
3.5
3
3.36
3
2.75
3.33
4.5
2.5
3.5
2
3.18
4
4.33
4
3.5
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['7', '7', '7', '8']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_4mdT4IIJsySUc1U
15
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
4
4
3
1.5
1.5
3
2
2.73
1.5
2.5
4
3
1.5
3
1
3.09
3.09
2.67
4
2.83
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['5', '3', '7', '7']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_2Cbll0pRjQ8Lz9f
13
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Single
null
Single, living with family
null
No
Visual impairment
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
3.75
2.75
2.5
1.75
2
2.5
3.27
2.5
1.5
3.67
3
2.25
1.25
2
2.27
3.55
1.67
4.33
2
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_3OnOi53jain0Hnz
15
moderate internal/external locus of control
25–34
Male
null
Prefer not to say
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Technology/Engineering
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
3
3
1.75
2.25
3.5
2.5
1.5
2.82
3
1.5
2.67
1.75
2.92
0.5
2.5
2.18
2.82
3
5.33
1.92
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS