USER_ACQUISITION.md

User Acquisition Strategy – Local Lore & Proverb Collector

🎯 Target Audience

• Primary Users: Students, teachers, and cultural enthusiasts in rural and semi-urban areas.
• Secondary Users: Folklore researchers, language lovers, and local communities.
• Justification: These groups are closest to regional cultural knowledge and can contribute diverse, authentic proverbs.

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📡 Outreach Channels

1. WhatsApp Groups: College groups, village community groups, folklore circles.
2. Social Media: Instagram reels, Twitter/X threads, Facebook community posts.
3. Local Influencers: Teachers, regional YouTubers, cultural clubs.
4. Offline Methods: Posters in colleges, word-of-mouth campaigns.

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💡 Messaging & Value Proposition

• “Preserve your village’s wisdom, one proverb at a time.”
• “Be part of India’s cultural AI revolution by sharing your local sayings.”
• Emphasis on fun + pride + preservation.

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🚀 Campaign Plan

Week 3

• Launch awareness posts with demo video.
• Share Hugging Face app link in student WhatsApp groups.
• Collaborate with at least 2 cultural/literary clubs.

Week 4

• Run a small challenge campaign: “Contribute 5 proverbs in your dialect.”
• Spotlight top contributors on social media.
• Share user stories (e.g., grandparents teaching sayings).

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📊 Metrics for Evaluation

• Unique Users: 100+ in 2 weeks.
• Proverbs Collected: 500+ entries.
• Engagement: Shares, reposts, word-of-mouth mentions.
• Diversity: Contributions from at least 5+ Indian languages.

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🌱 Sustainability

• Keep WhatsApp/Telegram groups active for long-term engagement.
• Encourage teachers and students to use app in language clubs.
• Future tie-ups with NGOs and cultural organizations.