USER_ACQUISITION.md

# User Acquisition Strategy – Local Lore & Proverb Collector

## 🎯 Target Audience
- **Primary Users:** Students, teachers, and cultural enthusiasts in rural and semi-urban areas.
- **Secondary Users:** Folklore researchers, language lovers, and local communities.
- **Justification:** These groups are closest to regional cultural knowledge and can contribute diverse, authentic proverbs.

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## 📡 Outreach Channels
1. **WhatsApp Groups:** College groups, village community groups, folklore circles.
2. **Social Media:** Instagram reels, Twitter/X threads, Facebook community posts.
3. **Local Influencers:** Teachers, regional YouTubers, cultural clubs.
4. **Offline Methods:** Posters in colleges, word-of-mouth campaigns.

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## 💡 Messaging & Value Proposition
- *“Preserve your village’s wisdom, one proverb at a time.”*  
- *“Be part of India’s cultural AI revolution by sharing your local sayings.”*  
- Emphasis on **fun + pride + preservation**.

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## 🚀 Campaign Plan
### Week 3
- Launch awareness posts with demo video.  
- Share Hugging Face app link in student WhatsApp groups.  
- Collaborate with at least 2 cultural/literary clubs.  

### Week 4
- Run a small **challenge campaign**: “Contribute 5 proverbs in your dialect.”  
- Spotlight top contributors on social media.  
- Share user stories (e.g., grandparents teaching sayings).  

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## 📊 Metrics for Evaluation
- **Unique Users:** 100+ in 2 weeks.  
- **Proverbs Collected:** 500+ entries.  
- **Engagement:** Shares, reposts, word-of-mouth mentions.  
- **Diversity:** Contributions from at least 5+ Indian languages.  

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## 🌱 Sustainability
- Keep WhatsApp/Telegram groups active for long-term engagement.  
- Encourage teachers and students to use app in **language clubs**.  
- Future tie-ups with NGOs and cultural organizations.