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18,965 |
Reflection – Mind Mapping
Challenge & Selection
Mind Mapping is a visualization tool to looking for patters and themes in your data. I have used this tool in a school event, our challenge was to create a space to talk about movies and cinema. Our public was most teenagers, childrens and they parents. So, we need to organize all the decoration and storytelling ideas for the presentation. We made a mind mapping and we start to connect all the points that are relatable, in a line of thought that were clear to all ages to understand about cinema.
Application
I start the process by using a paper and a pencil, then I draw the space we have to use. After that, all people envolved in the project share they ideas, ideas of decoration, of movies, histories and details. Once the ideas were all wrote, I start to connect them all. When I did this, everything become clearly, with a better visualization of an homogenic concept about our approach to the cinema. We separate the diferente kind of genders, like sci-fi, horror, comedy in diferente sections at the space, and they were all relatable to a general concept, which anyone could see in the beginning and in the end of the room.
Insight & Approach
With this tool, everything was na eye-opener. Everyone that was envolved could see the line of thought once we did te mind mapping, and we have to follow that line of thought in the space that we have to decorate. I had this approach and I did not even know the name of this tool, and even so, it was so importante and contribuited a lot in everyone’s learning and in the event process. This course help to see how tools are really helpful when we work in group and have a direct contact with people. After the course, I can see some things and details that I could have done different to maximize the eficiente of mind mapping, and of course I will do this.
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18,966 |
Mind Mapping
Challenge My organisation had a very complex and misaligned business process which aimed at the technological connection of client software and infrastructure to our software. This integration process includes multiple steps and stakeholders – the client’s agent, our business development team, customer success agents, technical team. The technical execution of the integration process relied on the initial client interview and our understanding of their technology, so failure to collect the initial information made the technical on-boarding very difficult due to wrong assumptions and unforeseen pitfalls. My task was to redesign the business process by taking into consideration all users’ perspective and needs and deliver a workflow that ensured effective collaboration between the team and clear accountability and escalation routes.
Selection I chose mind mapping as a tool as it helped me to organise all the information I collected from all the collaborators in the process and draw insights. The goal – successful client infrastructure integration - stood in the centre of the map and from it branched out various paths which illustrated the journey of each individual agent involved, including the client.
Application I choose a case study – a project that we were on-boarding and placed the desired outcome in the middle. Then I looked into the status of all project milestones and steps in between. Those steps were part of workstreams that involved particular department collaboration. With their help, I laid down the steps and desired outcomes which became a branch of the mind map. This was applied for all workstreams and I was able to see clearly the whole process, from all points of view, with all department and parties’ aspirations, communication and timing pitfalls. I was able to identify some very concrete areas that required immediate attention and improvement: team alignment and synchronisation – everybody involved in the project had to be on the same page; timeliness of information and knowledge input – some technical steps required the availability of certain information in advance, otherwise there were delays in the execution, thus the technical team had to outline very specifically what they needed in order the client to provide it in a timely manner; roles and responsibilities – all team members involved in the project had to be very clear who is their point of contact, at any point in time, in order to address urgent matters.
Insight As the process was not defined, messy and too many people were collaborating on too many levels and the results of their work impacted the overall process in many different ways and in different times, the mind mapping helped me to gather and visualise the insights in a very structured way in order to grasp the whole thing and not miss anything or anybody. What is more, the mind map helped me draw connection and group activities within the process due to the fact that all was there in front of me in a very digestible format. As all team members who were involved in the project participated in the creation of the mind map, at different stages, they could easily read it too and grasp the idea and fully comprehend the desired course of action that was suggested after brainstorming. They owed it.
Approach Storytelling was probably the more appropriate tool for this project due to the fact that there were multiple team members involved, multiple clients, and each one of them experienced the work in a different way, there were common obstacles but when seen and narrated from different perspective, might be much more powerful and impactful in the transformation process. In other words, the human factor – people’s personal experience, what they make out of it and how they share it with others - is ultimately the biggest and strongest agent of change.
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18,969 |
STORY TELLING
CHALLENGE:
By seeing the name itself we can say the meaning of storytelling.Storytelling is used to get insight of users and to reach them emotionally. Designers can tell stories using pictures etc...
SELECTION:
Different types of stories are: digital storytelling, visual storytelling, storyboards, scenario generation, storytelling through videos, skits or plays, animation, talk and image, text or image. Comprehending the relationships between various ideas. APPLICATION:
Pictures quotes from the user and other pertinent information are fixed on the cork board,or any comparable surface,to stand for a scenario and to assist with comprehending the relationships between various ideas.
INSIGHT:
Stories allow you to shape research data into compelling narratives about your
users which your team can then relate to and empathize with.Storyboards can help creative people represent the information they gained during research.
APPROACH:
Storyboarding has to do with developing a visual story to explain or
explode.Stories offer surprising perspectives and reveal hidden knowledge.
|
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18,971 |
1. I Selected a place in stationary shop which is not organized well as below in the picture. It
will cause the process more un satisfied and less efficient. Normally customers also do not like to purchase things like this shop so here the stationary item selecting and searching time ae more and those make customers uncomfortable. So here we need to organize every thing in a proper way for a better outcome.
2. Here I Would like to select the tool Visualization because it will make the persons to do their
work more easily and here the sales person will easily understand the data by the visual communication rather than words. Moreover, the visualization is a really core component of the way that we communicate, whether we're aware of it or not. When we're dealing with very complex problems, we're actually enacting a different kind of problem solving that has to bring in more than just logic. We're actually doing extrapolation and reasoning about possibilities that haven't yet seen.
3. To apply this tool effectively I basically categorized every single item in to one group and
that I categorized every things in one major group as office use items, School items, Painting items, craft items and etc. so some items will remain as a common in every category so that we can made those as a regular common item. And then another way I use to make this more effetely while using a symbol to indicate those things and then every things remains with the same symbols and the basic checklist also contain the same symbol.
4. By this I learned several groups Symbols that incorporates their feedback this is important
for reinforcing their understanding of the problem they are working to solve, the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space. The symbols gives the diverse group of customers to a focal point for discussion that allows them to share their perspectives and develop insights into potential root causes of their problems.
5. I will select this visualization because for my shop I need various language speaking persons
to wok so this tool will fully fit for this because of this only use the picture and the symbols to explain so no language trouble here and the same time for future development I will use some nominated symbols as a practice because some of the symbols and the pictures get more area In the visualization
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18,972 |
Visualization
Challenge I’m a student pursuing my masters in the field of robotics.One of the topics of study is
forward and inverse kinematics, which involves mapping the movement of various parts
of the robot to overall movement and vise-versa.Often, we are given questions where
there are more than four moving parts and imagining their movement is quite difficult.
Selection
I have used the visualization tool, as it is the most apt solution for materializing the
calculation in question to something tangible almost similar to the actual robot.
Application
I have selected RoboAnalyzer as the visualization tool, as it provides the simulation of
the robot manipulator with the help of animation.As mentioned in the visualization tool
lecture this tool can also be helpful, when creating a new robot manipulator.
The given information in the question, like the joint angles, link lengths etc is given as
input parameters to the tool and it generates the animation showing the different link
movement. This tool is quite effective as it provides a reference to verify the answer and
also visualize, perceive the complex mathematics involved in the question.
Here a image of RoboAnalyzer,
Insight
The insight that i have gained is that the use of visualization is an effective way to
communicate abstract ideas.
Approach
The visualization tool helps capture new concepts and ideas, make them tangible.It
provides a language understood by everyone.Making the idea visible reduces the risk
which may arise in future.
|
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18,976 |
LEARNING LAUNCH CHALLENGE & SELECTION: My Father runs a small Finance Company in the city. And it is one among other 8 companies. So, it was a well competitive market. Though everyone had equal share in the market, my father asked whether we can do something that gives us the chance to acquire some more customer base. The service of the company is simple, we lend money and we get paid interest for that. I thought in finance company we cannot create value by reducing the interest rate as it will make a great hit in the revenue of the company. So I decided to find some competitive advantage or where we are making mistakes. Even small mistakes can make great changes in the outcome.I started to know more about the customers and the life cycle of the them. And I found that people after inquiring a finance company always goes to their home and discuss which company is favorable. Only after that they get money from the company. So, if a company makes a sweet presence(consumer-centric) at the time when consumer discusses in their home, there is a chance of making a strong relationship and it will ultimately lead to more customers. I decided to test my method and the tool I selected is Learning Launch. APPLICATION: Whenever a customer comes and inquires, we collected their phone numbers. And, once they leave and went to their home, we called them through the phone and once again told about our plans and explained how reliable we are. We continued this approach for one month and there was a considerable increase in customers. Though some people felt uncomfortable and irritated while calling them. In those cases, we understood them and displayed a friendly approach. The idea of connecting with people at the time of decision making played a significant role. INSIGHTS & APPROACH: By applying the learning launch tool, we found that connecting with people at the right time plays a significant role. And as this approach showed a good results, we went on to continue this process. And now this process has become one of the unique qualities of our company. To find more about our customers now I'm going to use journey mapping tool to focus on journey of customers after they borrowed money.
|
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18,981 |
Reflection – Storytelling
Challenge & Selection
Being a practitioner in HR , I frequently use story telling as a tool to engage audience
(employees) , whether it is an induction Program or a training slot . Being the employee base inclusive of the students who are just passes out of school or housewives , storytelling comes
handy as it allows me as trainer to reach every nook of the mind and let the content reach
every corner. Since these people are fresh moulds , it becomes a greater responsibility of the trainer to shape these fragile minds into the industry associates . I generally ask them to share the story related to the topic , so that the they can relate it better , I do also share stories of my life or any inspirational story so that they could visualise and connect to the application part
of content.
Application
Sharing the story of storing telling on “ Seek to understand “ . It the story of the time when I was taking my 2nd batch of Train the trainer . Generally at the beginning of the session I set rules like no use of mobiles phones during the session , In the case of any urgent call , you may get up and move to take call without disturbing others . But this class was different . I
was continuously observing Preksha, using her mobile at very often . I was controlling
myself a lot , not to get diverted with that , I do not wanted to pin point her , for this in the
class because , As a trainer I would have lost her as a audience and also because as a trainer ,
you have to accept the audience .
During the lunch break , I could not stop myself from asking her that why was she using mobile , more often , even when it was clearly been told not to use the cellular devices , to my shock , the girl was suffering from the obsession of using the mobile phone and was
clinically been treated for the same . She said “ I was trying to use as less as I could , It was not like that , that I am not paying attention to your session , but could not stop , even if she
wished too . Emotions on her face explained all . This incident grew me as a trainer .
Insight and approach
“This incident grew me as a trainer , This has taught me there are no bad students there are always the bad trainers. I being the trainer had full authority , and would have scolded her in the first place , I could not have chance to to gain the trust which I had gained during the lunch hour “. I opened up this story to the audience of the 88th Batch while teaching them “ There are no Bad students , there are bad trainers . “ The session invited a lot of debates as it is off course , not easy to call yourself bad . This story , somewhere strike the emotional cods of the trainees and there was complete silence for a minute , and this was my time to set the context and begin the journey of learning . Sometimes a story do more than the 100 pages of text . This couse made me see this tool in a new horizon . Now I do prepare a story and give let the audience visualise the same . I now illuminate the path better as a trainer.
|
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18,987 |
Example reflection- Visualization
Challenge and selection I am using the example of visualization which was key to helping to identify approaches to a journey map that a disparate set of stakeholders needed to provide input on. The challenge of doing something like this was especially challenging during the pandemic as everyone would be remote instead of together in our large collaborations room looking at a series of whiteboards with sticky notes in their hands. What was needed was a remote visualization tool that wouldn’t be too bulky and be flexible enough to allow all participants to provide input simultaneously if needed. We did not want any single person to have a single point of control in order to streamline the exercises and prevent user frustration. The solution we used is called Mural, it’s an online collaboration tool that appeared to fit our needs perfectly for our rather large group of 11 stakeholders. It should also be noted that many of these stakeholders were new to the organization and actually hadn’t met each other in person due to the restrictions of the pandemic, which made our task more challenging since stronger minded personalities and/or veterans of the organization would tend to dominate conversations and decisions. Hence it would be important to have a session coordinator who didn’t necessarily need to know the domain of which we were speaking about, but would be effective at moving the conversation along and keeping everyone on scheduled and in full participation Application We started the session with some brief introductions, along with a very quick intro to the Mural software. A few quick exercises got everyone quickly used to the mechanics of the virtual bulletin board. We scheduled about 4 hrs for the entire session so we had plenty of time. Essentially everyone joined a Zoom call, which our coordinator sharing her screen with the Mural application running. She would control the screen changes, and keep time against our agenda. Being cognizant of not starting with a blank screen, we conducted interviews of the 11 stakeholders in the week prior to the session. We wanted to understand their current view of the world, their objectives and their pain points. We kicked off the session with a brief agenda and run down of the activities we would pursue, and the timing of each. We made sure this lined up with what the stakeholders had envisioned, and whether more or less time should be devoted to any particular set of activities. Of course, we wanted to remain as flexible as possible while still achieving a productive outcome. In our first activity of the session, each stakeholder could see artifacts from their individual interview on the virtual bulletin board. It was easy to see what kind of alignment existed between the group, as well as gaps. Discussions began amongst the team members, and we had put all of the objectives in total on virtual stickies, giving each stakeholder a chance to rank
order then in order of priority, or whether they were needed at all. After a few rounds of debate and reordering/excluding we seemed to have a set of objectives and initiatives which were vital to achieve the future state the organization desired. Other sessions followed which helped to shore up where the organization would go, the roadmap it would follow, and most importantly is that the right place for it to be. After the session we created a deliverable which summarized the outputs and provided our recommendations on how to achieve the target state. Insight and Approach I think this process was especially vital given the dynamics of the organization- the relatively new team members who hadn’t met before were given a voice to shape the output. The tool we chose worked really well and I would definitely use it again. I don’t think it would substitute a meeting in person with everyone involved but it’s the next best thing. Normally we do these collaboration meetings with large touch screens (formerly whiteboards) which can manipulate graphics on the screen. We also would split folks into separate teams to work on their own and come back together. I do believe Mural can support separate working sessions to split groups but we didn’t do it. In summary, in a normal non-remote world I would advocate in person collaboration in a room designed for such as the best method. Another aspect I believe was vital to our success was the pre-session interviews. Having some idea of what the stakeholders were thinking helped the session to get a running start. I can imagine a subtle chaos if everyone was staring at nothing on the screen… do we have any volunteers to go first? I don’t think that would have worked. Essentially during the one-on-one interviews, everyone went first and their ideas were already on the bulletin board at the start. I would highly recommend starting with something like this for anyone who wishes to try this for themselves.
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18,988 |
CHOP: Company General Use
Example Reflection – Learning Launch
Challenge
I am a member of projects control department where we monitor the performance of the projects and other key performance indices. Currently, we gather the numbers and information from each and every engineer and reflect them in the system to print a monthly report that goes to the management which is not a reliable process to get the most updated data.
Selection
I started by conducting several benchmarking sessions with other departments to collect some ideas. Then, I conducted a brainstorming sessions with the team to generate and evaluate ideas. We agreed that creating an online dashboard that can be accessed by projects personnel to continuously update the figures will solve the problem.
Application
We started developing the database of all the required data and the ways reports can be automatically generated. Several meetings with the management were conducted to obtain their requirements and include the in the design. Access to each data was granted to the responsible personnel. Also, we developed a guideline to assist the user working on the database.
Insight
By launching the database, the management had access to project figures and data that are frequently updated with the ability to get several of on the spot reports which increased the level of reliability and communication.
CHOP: Company General Use
Approach
More communications needs to be conducted with the users of the tool to ease the way they access and work on the solution tool. This might reflect better performance and usability.
|
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18,989 |
Challenge
SS Designs is a women’s and men’s clothing boutique that has been around for over a decade.
Yet, throughout that time it has been able to achieve more success with its public relations than its actual sales and customer satisfaction. Customers enter the boutique initially excited to purchase “higher end” and even custom pieces, but usually walk away feeling that the boutique and main designer are not able to connect with them and match their expectation of what constitutes as sexy and contemporary bridal, casual, and evening wear. In fact, a frequent complaint targets the business’ tendency to create dated and overpriced items. Given the surge in popularity of online retailers and the worldwide squeeze on brick and mortar clothing stores, SS Designs faces a real crisis and must learn to adapt using the techniques of Design Theory.
Selection
Mind Mapping, as introduced in Module 3, is explored by Callegari through the
narrative of MeYouHealth. In it, Mind Mapping is extolled as the bridge between two of the earlier stages of the Design Theory process: what is and what if? As early on as the lecture covering the success of The Good Kitchen (Module 1) we learn that “what is” is largely an exploratory process used to avoid myopia. It allows us to expand the idea of what truly is the problem we want to address. In Module 3’s MeYouHealth case study we further identified that “what if” is the process of brainstorming various solutions before experimenting with their validity and chance of success. However, bridging these two phases was the intuitive and highly engaging tool of Mind Mapping. Using the analogy of a yard sale, Callegari walks us through its steps, which involve inviting our target audience members, showcasing available ideas and options, amassing the groups’ opinions, and finally synthesizing the aforementioned to identify trends and patterns. Mind Mapping was ultimately chosen for its ability to provide the boutique with clarity and ideas during its most troubling phase – getting from the “what is” to the “what if” to eventually understand what would wow and what would work.
Application
Previous years’ sales were pored over to identify the demographics that SS Designs were
actively attracting as well as the ones that were less present. Using a mixture of previous clients and interested first-comers, lured by the promise of a generous discount to be applied on a future purchase, a pool of largely middle aged women were invited to the boutique’s showroom. Prior to their arrival we began going through the motions of “what is?” This involved Module 1’s The Good Kitchen’s journey mapping. In the prior days, members of our team would accompany secret shoppers as they made their way throughout the boutique, noting comments, likes, and dislikes. This allowed us to be a fly on the wall during the same process that many of our customers undergo.
Assessing this feedback, we were able to glean important information for use in our Mind
Mapping. We learned that while customers liked the fabric and quality of our garments, color and silhouettes were unsatisfactory. With this is in mind, on the day of our Mind Mapping exercise, we placed “vision boards” throughout the boutique, each displaying images of fresh themes comprising of
colors, cuts, and even suggested places (ie. Work vs. cocktail events) that the garments could be worn. Pale muslin was also draped on strategically placed mannequins alongside colored fabric swatches that could be tacked on and played around with by members to identify color combinations they loved. There were also snapshots of previously made SS Designs garments that individuals could take and write notes on the back of, generally expressing their love or distaste for a particular item.
Afterwards, all members were invited to discuss their thoughts and opinions of what they had
seen earlier that day as well as to talk about previous experiences purchasing our garments in store. Photos of the garments were also collected and based on the written comments; positively critiqued items were placed on one board with the less liked items’ photos going on another. In speaking with these potential and past customers, clear trends and patterns began to emerge that would allow us to proceed to the what if stage and begin brainstorming new rollouts and modifications to both our clothes and customer experience.
Insight
What became clear was that the problems of SS Designs were much broader than initially
thought. Not only were our products problematic, the experience of shoppers was also questioned. Respondents opined that the level of support and options to explore stylistic choices that were present in the Mind Mapping experiment was something that they wished was replicated in the actual boutique. According to them, the store did not offer as much support when it came to guiding customers through the process of choosing and designing their garments. Additionally, when it came to known issues such as the color and cut of our items, respondents further elaborated that they would be more receptive to some of our current garments had we provided a comparative context. It turned out that customers were willing to try bold colors and avant-garde silhouettes, but in their opinion, they would like to be made aware that these are actual trends occurring elsewhere in other parts of the world. Something as simple as providing magazines that show other people donning these bolder items or displaying videos of relevant fashion shows on the store’s website were all recurring suggestions.
Mind Mapping clearly demonstrated to me that the design process is powerful insofar as its
ability to unearth even more factors than were previously thought to be at play when attempting to solve key issues. In this case, Mind Mapping served as an effective reminder that many business oriented solutions need to be two-pronged. Solutions should place just as much emphasis on assessing the user or customer experience as reimagining the actual products themselves. Further, Design Thinking revealed itself to be an invaluable objective instrument that, by involving external parties, could counteract internal bias and misconceptions.
Approach
In the future I would aim to attract a higher number of male participants in our initial pool of
interviewees. Due to the higher proportion of female participants we were not able to glean as much information for our menswear products. This meant that data derived from women in our design process had to be extrapolated to provide some semblance of a direction for how we would handle
improving our male clothing and experience for male shoppers. Additionally, I would recommend incorporating more elements of visualization. While we implemented Mind Mapping this time, our audience clearly and positively responded to its more visual tenets. Subsequently, we could utilize activities such as allowing individuals to sketch designs that they would like considered by SS Designs or even allow them to draw on pictures of current garments, circling and crossing out clothing details they prefer and dislike respectively. Visualization, perhaps of all the tools, is especially tied to the clothing industry and a result, would make for an excellent instrument in future iterations of SS Design’s design thinking.
|
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18,991 |
LAUNCH REFLECTION – FINAL ASSIGNMENT Challenge Our group is a Latin American nonprofit organization that promotes children´s language and literacy, through engaging teachers in improved classroom practices, through online teacher professional development and running a national online classroom based children´s writng contest. The challenge our group had was to determine how to engage public school children in reading during the Pandemic, through providing online literature to teachers and parents. Based on the at scale experience of a US nonprofit educational technology NGO, we designed a an inexpensive new section of our current website – and launched a digital library with downloadable stories, poems and informational texts for children in grades 1-6. Selection & Application The tool we applied is the learning launch. We applied it because we had certain implicit assumptions about teacher and parent needs for reading material during the Pandemic that had been articulated in multiple forums within and outside the country. We wanted to get quick feedback from the market by doing a multimedia launch to test it nationally, possibly with iterative improvements. We also felt a certain level of security with the model because we were adapting a concept that has been launched successfully at scale with public school teachers in the US. And within our country we have limited experience with providing and teachers using limited online educational resources. Insight I believe the launch will give us invaluable quick feedback on whether the site and material as launched meet a present need for reading material. What we have not done intentionally is to determine our assumptions about why and how teachers and parents will use the material and how we will test those assumptions. Approach Would I use a launch again, yes. In retrospective, we should have done more collaborative thinking about our prelaunch beliefs about the Challenge and what need we were fulfilling, as well as how we believe teachers and parents will use the material. We also should have talked more explicitly about assumptions and how we would test them through the launch. What we still can do is to use a combination of a survey of teachers that use the site and a focus group to collect information what need the reading material fills, how well they and their students like the material, the ease of use of the material.
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18,994 |
Challenge
I am lead of solution consultant in Europe of my organization’s Solutions Consulting department. Our challenge is:
• to improve our time to market of our services and optimize the cost of development.
• to have a quick win with our services
• to be more agile and flexible of our capacity to help the customer on their digital transformation journey.
• to accelerate our capacity for innovation
• to be more customer centric and not technology centric
We are a big organization are using several complex and rigid validation processes. All new project or development will take in minimum a year. It will take an important resource in terms of headcounts and finance. So, the return of investment’s cycle is too long, and our services will not fit to the customer’s need on time.
Selection
Due to the fast evolution of technology today, it has a lot of unknow and uncertainty of the future evolution. We think that to plan our development using traditional linear analytic methodology is not anymore, the good and efficient approach.
We ‘re convinced that the learning launch is an experiment approach to quickly test an idea and prototype. With this we will be more agile and flexible to adapt and adjust our services development faster based on the customer need without the strong dependency to the fast evolution of the technology (Cloud, digital workplace, modern communications, hybrid workplace, et.).
Application & Insight
We reorganize our consulting department in small team par practice (UC, CX, Security, IoT, Infrastructure, etc.) using horizontal governance. With this new structure of project team, we extend our repertoire of skill and opinion.
We reinforce our presence and participation with sales on the customer workshop to listen their concern, pain, or requirement instead to bring our services catalogs to them. With this new approach, we gain more and more the customer intimacy, empathy, and trust. So, we immerge to the customer data.
Based on all customer concerns, requirements, etc. we brainstorm between our different consulting practice to generate ideas to build the end-to-end value proposition that is tailored to the customer need. With some appropriate assumptions we could quickly create some scope of works for each practice that we could start to build simple and fast prototypes, Proof of concept to propose to the customer in very short delay (1-2 months) that we could validate if our assumptions are on the right direction or not.
As we are using the micro-services development model, it gives us more agility, flexibility, and independency between services to adjust and modify our services development of work in case that we think that our assumption is not correct. From the finance point of view, it is easier for us to justify and modify the budget based on the quick result of our experiments.
Approach
We got a positive result to bring some resolution to our challenges with the learning launch tool. So, we will integrate this tool as part of our consulting methodology and also bring another tools from Design Thinking as Mind Mapping to be proactive to the customer needs and visualization tool to have a view end-to-end of our value proposition portfolio. To have some use case to demonstration our capacities, to keep the history of our progress (fails, success), we think to introduce also the Storytelling tools in our consulting methodology.
|
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18,997 |
My reflection – Using Storytelling to develop empathy between countries
Challenge and Selection
I am a volunteer in an organization that promotes intercultural learning, opportunities to help young people discover and learn about other cultures and develop their empathy towards different social groups. However, the health emergency caused that all individuals and families remain at home during the quarantine. And also most of young people used this time to get to know and dedicate themselves.
In this situation, the challenge I have is: How can we raise awareness among young people about empathy towards different social groups and interculturality in the world?
I decided to use Storytelling because it is an effective tool to connect young people with the outside also because it approaches people through emotions. Also, the video lecture identifies two reasons that can be applied to the proposed challenge “Storytelling allows you to create energy and passion and excitement around something and to make strategy accessible”.
Application
Initially, I with my team of volunteers identified the market target to use the tool. It was young people between 18 and 25 years of age with the desire to learn about other cultures and meet people from different countries. Subsequently, we brainstormed to identify which type of story is the most attractive to this target. For brainstorming we used different materials, activities, manuals and also we contacted other volunteers from the same organization, but in different Latin American countries.
We use different experiences from different volunteers from Latin America in order to create a great Storytelling. The countries included in this story were: Argentina, Bolivia, Chile, Costa Rica, Guatemala, Paraguay and Uruguay. During the experiences told, each volunteer commented on the activities he or she was carried out during the quarantine and the current situation in their countries. It was really important to show the difference in social classes and the actions that their governments carry out to help people. Likewise, we gave importance to education area. We asked all the people who are part of it, to include images of them, their families and even news from their countries. Finally, a final message is presented on the importance of empathy among all, not just one region but throughout the world. The stories were distributed over a period of time in different countries.
Finally, to learn more about the reaction of our public, we created an environment for them to express themselves. We held a conversation at a Latin American level where young people had the opportunity to comment on the stories of the volunteers, ask questions and tell their own experiences. Among the basic questions for this event were: 1) What are the differences between cultures? 2) What are the similar characteristics between countries? 3) How did countries act in the face of difficulties in the area of education? 4)Did you feel identified with any of the stories?
In addition, it was intended that participants can meet new friends around the world and learn a little more about the culture of others. Therefore, have an intercultural learning. The applied tool was effective since it allowed participants to learn more about other cultures, the current situation in their neighboring countries and even learn about realities that are more difficult for some people.
Insight and Approach
What I learned from the application of this tool is working on the connection and relationship between what my organization seeks (intercultural learning and empathy) and our target. On the other hand, people have the opportunity to share knowledge and learn about the problems of others. This allows young people to reflect on the reality of many, on their lives and the actions they take to improve our world. It should be noted that this tool is very useful when one of the objectives of the challenges is to develop empathy between people.
Storytelling allows you to share incredible stories and be real to the world and encourage young people to become citizens of the world.
Probably, for the next challenge if we have intentions to create a connection with an objective target, I would use the same tool for its ease of application. A story can generate emotions for people and also the art of storytelling is a great strategy to attract people's interest and mobilize people for a just cause.
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19,003 |
Challenge:
The first time I used a Design Thinking’s tool, without even knowing it, it was in 2013. I assume a new position as a System’s Manager at another company from the corporation, as soon as I was presented as the responsible for the user support I got bombed with complains emails and phone calls, all kind of complains from delayed answers, system’s instability and bad posture from the analyst.
I went to the analyst and the have the same complains, the company went through an ERP Implementation and after that everything went bad and the users where very rude with them.
I could not understand what the real problem was and therefore, I did not know where I should start working to find the solution, change the whole team was not an option as well as doubling the number of analysts.
Selection:
As I said, without knowing Design Thinking, I decide to not rush into a solution. I chose the senior analyst from each application team to compile the feedbacks from all the analysts and schedule meetings with the key user and those senior’s analysts. In these meetings I request the users to write down the biggest problems they have in a priority order. I ask the analysts to explain the biggest problems they had with the new system, that would give the users real picture and they understood that we had a failed implementation and the support had a list of more than 300 issues left by the project team, besides the improvements and stabilization that was done poorly.
Application:
With this scenario was easier to get the user working with my support team to come up with a plan that includes 1) a list of TOP FIVE problems to solve; 2) a stabilization steps including finishing the configuration that was not done and dedicate a team to investigate the perfume issues; and 3) a communication plan that would let the users informed of everything that the support was doing, negotiate system stops for maintenance and renegotiate the TOP FIVE issue’s list according to the organization current needs if it’s necessary.
Insight:
The insight I had was do not jump to conclusions and in some cases try to find the solution without knowing the whole problem and the point of view from everybody involved would not be effective. I could try to act on each single problem that was coming to me and I would never finished the list and I would be taking care only from the users that “scream more loud”, my team would be demotivated still without knowing the whole picture the users would keep complaining about the delayed answers from the analysts and be rude when they get pressured by deadlines and bosses. Having all the details and involving the different teams on the planning create the commitment from each part to go after the solution as one team.
Approach:
What I would do different is involve the Infrastructure team from the beginning because it had their problems too and sometimes was very hard to get an agreement on dates and in the maintenance plans. I would use the same tool but I would research better of the teams and resources that could have any kind of impact on the plans success.
|
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19,004 |
Reflection - Mind Mapping
Challenge & Selection A tool that I inevitably use constantly in my professional life is Mind Mapping. I work with different stakeholders, always aiming towards a specific direction but trying to address both my organization’s as well as their own needs and desires. I co-founded a non-profit organization, Kasikornbank PLC Program, with the mission to integrate Design Thinking in the public high school education of Puerto Rico. Apart from teaching Design Thinking daily, my team and I practice the method as well as its accompanied mindsets when addressing our stakeholders, trying to invite them to voluntarily participate and offer classes in the program we implement at the schools. Mind Mapping helps me organize the information from my first interactions with potential partners, as well as the interviews with existing stakeholders, and empathy exercises with students. I use a technique I call The Olympic Podium, as it is a three step approach to “sealing the deal” with partners, and it consists of empathy notes that are turned into insights through mind mapping and are finally embedded into a set of criteria we are ready to start working with. Application The whole process usually initiates with a simple introduction to a potential partner, that soon turns into a conversation picking at questions like “what does your program aim to do?” and “what do you offer and how?” exchanging examples and stories of student and teacher experiences . After the first impression has been made, I leave my information and immediately send an email delineating all topics discussed and a suggested new date to meet. Now it is time for mind mapping which, according to Megan Elizabeth, “provides a segway from what is to what if.” My team and I come together and break down this new puzzle piece into four sections: what the person/people said, did, felt, and thought, not just in our conversation, but also in the stories they provided. Once we are able to narrow down to the insights we see where and if they match with what our organization looks to offer. Our organization consists of three main parts: Mentorship, Design Labs, and Exploration classes with community volunteers; we have enough bandwidth to include people from very distinct backgrounds, but it is important to set criteria so we don’t spread ourselves too thin and end up giving in to all the great possibilities, ending up implementing none. So we set the criteria in order to optimize leverage in our collaboration, and present them in our second meeting. By that time, we are able to start ideating what the new projects will look like. Insight and Approach Just like Joy describes in the class, mind mapping can help us avoid lethargic processes as it brings us one step closer to creating a “common ground” (criteria) in our communication, despite our different backgrounds in culture, professional experience, age etc; we are free to start bringing edgy ideas to the table without hesitation, since everyone is on the same page.
The only thing we have to worry about by that point is the prioritization of the ideas that in fact are within the criteria we have agreed upon. Mind Mapping has helped me make the information from the meetings more relatable to my team as well. By breaking it down into four categories and adding some visuals, my team and I can locate the strengths and weaknesses of what we have in front of us and figure out how we can work with it to enhance the student experience in our program. Furthermore, we use the same technique with the students themselves to understand their needs and challenges in their normal classes, and determine the guidelines and opportunities for what we will seek to offer in the next round of the program. This technique has helped to bring organization to the way my team and I work internally, since we are basically branching out and networking on the daily. If we didn’t break down those conversations, using mind mapping, we would lose all kinds of opportunities, not only to ensure new classes for the students, but also to bridge new connections within old and new stakeholders that maintain similar missions but have never crossed paths. That way we aren’t only nourishing education, but also helping the business world flourish with new outcomes with a potentially great social and cultural impact.
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19,007 |
Example Reflection – Design Thinking
Challenge
I am working as a research scholar dealing with various real life situations related to environmental conditions that need to be approach for more reliable and accessible solutions. As a researcher my job is to address the problem happening in the daily life related to environment like pollution in water, wastewater, air and soil. I undertake various projects related to variety of the unanswered questions which need to deal in far more practical ways that requires extensive experimentation and data collection. Also, I have certain obligations to finish the undertaken projects within required timeframe usually varies between 3 to 4 months. Here, at this point of inference I would like to focus what type of problems usually we deal while performing various task at hand and how do we manage those using various design thinking strategies that I learn so far in this course.
Selection
Right now, I am working in a project which is required to evaluate the performance of the reactor that we developed in our lab dealing with treatment of the landfill leachate, using learning launch tools , like conducting experimentation twice in week for about 6 months continuously on the selected parameters is a huge task at hand.
Application
Here, I focused on the developing the methodology, structuring various design stages , assigning task that need to be completed within the time limit. More specifically, I wanted to see the results of the reactor that we installed in the lab on the regular basis. We have specified certain hypothesis, generally developed by reading various research articles, finds the gaps that need to be address dealing with performance evaluation of the reactor. Here, as the task in hand requires more volunteers that is required to run the project smoothly, I had undertaken various interested graduates who want to explore the possibility of research in their coming future. I conducted series of the session in order to give them the required set of knowledge for conducting various experimental lab analysis. Prioritization of task that need to be take care must be checked in each stage as the project proceeds further. More surveys are completed to gather the samples that need to be treated acquired for various nearby places.
Insight
By applying various design learning tools such as learning launch, I have made certain hypothesis, make sure to launch the tests these hypothesis. Moreover, the results which we acquired , gives us more insights that employs far better methodology formation with greater impact towards the development of the prototype that would be quite more economical and reliable. As the project proceeds, using various design thinking skills implementations, certain new insights will be generated which can be incorporated in the future launch designs. As a result, we would be getting more fast work that is completed with the time period using design thinking timeline.
Approach
Stating that I have successfully implemented various design thinking analogies and applying those tools I am certain that techniques like learning launch is very useful mechanism dealing with these kind of situations. Also, in coming future, more reflect insights will be formed, development will be made.
|
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19,016 |
Reflection – Visualization
Challenge
I am a design student and recently, while interning with an organisation, we worked on a redevelopment project on one of our city’s Public Schools. Our aim was to make designs for the new school, which would be first of its kind in terms of schooling and facilities, in order to improve the level of education offered by current schools and likely, increase admission entries and consequently, revenue generated. We were 5 in a team working on the designs but our superiors, were officials who weren’t from the field of design.
The project faced a lot of hurdles and was limited to a set low budget, a hasty 45 days until redesigned, redone and reopened for all, and indisputably faced challenges of bureaucratic inefficiency. Trying to make the officials understand and align with our ideas and achieve a sense of agreement & consensus was also a daunting and rigorous task as they were not used imagining the invisible.
Selection
After much brainstorming on ways to make the officials more conformed to our designs, we finally thought of taking the first plunge into the world of design thinking and ready the tool of visualization. Visualization is about visual thinking, thinking in a non-verbal way. It is a core component of the way that we communicate and moves mountains to make ideas comprehendible, tangible and concrete from the designer to receiver’s brain, thus, is ideal for helping the executives to picture the design ideas with ease.
Application
In order to reach out to our left-brained officials, we used a multitude of visual formats from “draw a picture, tell a story, take a photo, or make a map” as informed by Ms Angela Myers (from Module 1). As the challenge needs a simple, yet effective way of crisp communication, visualisation uses dynamics beyond language/words.
Thus, instead of showcasing well-detailed technical drawings of the site or merely talking about the spatial plan, business plan and other pitch worthy ideas, we decided to give them a whole tour of the space. My colleague, capitalised on her artistic skills, created a series of detailed but aesthetic site sketches and story board which helped understand the site with regard to this location, cultural and educational context. For myself, I created a number of ‘Photoshopped’ images that helped imagine the before and after scenarios with utmost ease and also created a set of digital renders including a 360 degree VR experience, by putting to use my 3D modelling and rendering skills, to give them the opportunity to immerse completely into the concept and emerge as more informed, convinced and satisfied individuals who hopefully will come to a consensus with our ideology and vision or better yet, give a fair, justified assessment of the suggested solutions.
Insight
By applying the mighty tool of visualisation, our team helped the officials think, imagine and immerse into possibilities they have never seen before, with extrapolation and inductive reasoning. Additionally, visualisation helped bring viable, critical feedback by the superiors which wouldn’t have been possible otherwise. We got to hone on all the team members’ skillsets and apply them in a way to maximise the project’s efficiency and eminence.
We expected the officials to just visually put together bits and pieces of the plan but they got to really dive deep into not a 2D space but a 3D experience which was unprecedented and pleasantly shocking for us and them. This kind of effort, made these stakeholders so happy that they approved the designs after giving constructive criticism and also evolved to obtain a fairly open thought process which let us wiggle with more levy and further, revisit our designs with all the essential insights ready to analyse. I think visualization was the most ideal tool to use in such a situation and it helped all the stakeholders directly and indirectly. This made me succumb to the power of design thinking and truly appreciate how impressive, persuasive and dominant it is and can be.
Approach
Given that our team has already gone through several design thinking activities/tools to help boost the relationship with our superiors, and are at this stage in the timeline, visualization was an ideal and most appropriate tool. As previously mentioned, our team needs to review the insight gained and incorporate this feedback into future spatial designs. These designs should include well- articulated, comprehensive visions which reflect the insights, the development and bring us closer to a persuasive solution ready to be executed.
If asked to redo this design and/or developmental process, I would maybe look at using visualisation along with storytelling while pitching my ideas for a more enhanced experience which could further instil more confidence of our team and our work, amongst the once rigid thinking of officials.
|
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19,018 |
Challenge I work in public administration, and my job is to administer financial support programs for international cooperation in higher education. We have many very different funding schemes, and one of them had recently finalized its first phase. About 14 smaller projects had received support for a 3 year period. I had no previous knowledge of these projects, and I was suddenly given the task to look into what adjustments should be made if we were to fund a second phase. I read the final project reports to get an impression of what they had achieved, and for the most part they had been successful despite a lot of practical challenges. However, I was unsure if the report format ensured that all relevant information was communicated. I also wondered if the project coordinators were affected by the fact that they were reporting to a funding agency, and had to report a sufficient amount of activities to get their financial report approved. I was short on time, and expected to give policy advice on the basis of these few reports.
Selection and application I decided to apply a more open approach calling each project coordinator to give me their story. This was a kind of flipped use of the storytelling tool (referred to in week 2)- not for me to sell a product or a service in the first hand, but for the users to be able to sell me theirs. Given the limited time, I had to base my data gathering on telephone interviews. I asked very open general questions about how they came about to start their project and where they are now. The result was 10 stories from the researchers who had coordinated the international projects, how the project came about, what was they cause , and how did they perceived the future.
Insight What unfolded was a much more personal story, like a black and white picture filled with colour. From these stories I could gather many useful insights that had not been available through the formal reports. I could also use their stories to more personally explain the mission of our agency, and to inspire other researchers to get into more international collaboration. The stories even served as useful input to the design of financial support programmes. For example, what became evident was that the most successful projects were based on a personal connection, a common research interest, a vision to improve education, and some form of connection to the world outside (industry or innovation activities). The projects that had a little bit of all these elements from the very start were the ones who manage to successfully upscale their collaboration, and truly make an impact. It was easier for them to get funding from more prestigious research and education
programs after the first project had finalised. This means that our financial support scheme should support this from the very beginning, not necessarily perceive it as a stepping stone (first research, then education, then som connection to industry/innovation). Approach For the next time, I would love to do this as a part of an ethnographic approach much earlier in the innovation process, using interviews combined with visualization tools, and I would involve different kind of stakeholders. Through this course I have realized that in government administration we are mostly concerned with implementing something that have been decided at policy level, but skip the exploration phase on how this could be done. We just do it like we have done it before, perhaps with some smaller adjustments. The course also made me realize that it is not just what kind of data you have that matters, but how you gather your data. If we had users and stakeholders involved in a different manner, using a design thinking approach, we could possibly achieve our mission in a better way and ensure more efficient use of taxpayers money. We would also be better at providing policy advice, based on what really works. Coming from public sector, I particularly liked the Good Kitchen story. I was very inspired by the fact that true innovation could happen in any organisation, also smaller public ones, if we truly put our «customers» at the centre.
|
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19,021 |
Reflection
–
Learning
Launch
Challenge
I
work
in
a
big
R&D
project
within
home
appliances
(ovens),
the
goal
is
to
generate
a
new
product
platform
based
on
an
existing
product
line
on
the
market.
The
key
consumer
needs
have
been
recognized
and
documented
at
the
beginning
of
the
project
on
known
customer
needs
based
on
information
gained
from
prior
product
lines
on
the
market
and
customer
feedback
as
well
as
benchmarking.
Main
interaction
point
of
the
product
is
the
user
interface
and
this
needs
to
fit
customer
expectation
and
need.
One
of
the
customer
groups
recognized
were
elderly
people,
because
this
group
was
defined
as
a
secondary
persona,
very
little
information
was
gathered
or
internally
available
to
break
down
the
needs
or
pains
when
starting
the
R&D
project.
R&D
process
is
already
well
advance
and
this
customer
need
has
not
yet
been
addressed
or
validated.
Selection
I
chose
the
learning
launch
technique
to
validate
the
current
status
of
the
R&D
project
regarding
this
customer
need,
as
well
as
to
validate
the
options
generated
to
test
possible
alternative
solutions.
Being
fully
aware
that
this
is
only
a
small
part
of
the
complete
product
the
team
felt
that
a
validation
based
to
customer
insights
and
actual
interaction
was
needed
to
make
a
sustainable
decision
how
to
fulfill
the
targeted
consumer
groups
need.
Application
The
process
was
started
by
gathering
insights
and
information
from
research
data
done
by
universities/studies
regarding
elderly
needs
when
operating
or
using
products.
The
main
topics
were
within
haptic
(the
strength
needed
to
operate),
visual
sight
(eye
sight,
=
font
size
of
text
and
symbols),
simplicity
in
usage
(=logic)
and
sound
level
(=hearing).
Out
of
these
four
topics,
three
were
recognized
valuable
for
our
product.
The
topic
sound
was
left
out
of
this
testing
phase
since
the
product
will
allow
an
adjustment
on
a
wide
range
according
to
all
customer
needs.
The
next
step
was
to
generate
three
design
options
based
on
overall
design
guidelines
of
the
product.
One
being
the
standard
option
(if
this
would
be
accepted
it
would
be
the
most
cost
efficient
solution
for
the
company)
and
two
other
options
to
match
the
better
need
of
the
target
group
elderly
people.
After
this
the
target
persona
was
defined
as
a
female
or
male
person
over
65-‐80
years
old,
living
still
alone
and
used
to
cooking.
15
people
matching
this
group
were
found
out
of
existing
consumer
panel
database.
All
15
were
invited
on
a
one-‐by-‐one
basis
to
evaluate
products
based
on
a
prepared
questionnaire.
The
procedure
of
testing
on
prototype
base
was
done
following
way:
Participants
were
given
a
short
time
to
experience
the
product
themselves,
just
to
give
a
chance
to
listen
to
their
feeling
and
reaction
without
any
outside
influencing.
After
this
the
participants
were
given
tasks
to
execute
on
the
user
interface
based
on
a
shadowing
principle.
And
related
to
this
experience
the
haptic,
shape
and
font
sizes
of
symbols
were
rated.
Notes
were
taken
so
participants
only
needed
to
perform
given
tasks.
After
the
individual
for
each
participant
filled
in
a
background
form
about
their
name,
age,
cooking
habit,
and
evaluation
if
they
would
think
their
friends
in
a
similar
age
would
cope
with
the
user
interface
given
(this
was
done
to
get
insight
on
a
neutral
evaluation,
since
studies
show
elderly
people
do
not
like
to
give
personal
feedback
on
not
coping
with
given
tasks).
All
results
were
digitalized
and
summarized
to
evaluate
the
results.
Based
on
the
results
of
the
test
it
was
recognized
that
haptic
and
logic
was
perceived
as
good,
but
on
the
other
points
size
of
symbols
and
font
size
the
current
solution
does
not
fulfill
the
need
of
elderly
people.
After
evaluating
the
results
the
team
decided
to
resize
the
symbols
sizes
to
a
maximum
size
and
in
addition
to
generate
a
separate
printing
foil
to
match
extreme
need.
Insight
and
Approach
Realizing
the
approach
was
done
only
on
a
group
of
15
people
it
literally
can
only
give
feedback
on
a
qualitative
level,
but
given
the
result
needed,
this
was
evaluated
as
enough
valid
and
useful.
I
learned
from
this
Learning
Launch
aspect
that
it
is
important
to
go
out
and
meet
the
target
group,
talk
to
them
and
learn
from
their
pains
to
really
achieve
a
gain.
An
iteration
in
concept
before
product
launch
is
always
a
better
and
cheaper
solution
than
realizing
a
product
not
matching
any
need.
The
boldness
to
revise
ideas
is
needed
at
any
stage
of
projects,
if
any
uncertainty
is
persisting.
To
improve
future
projects
it
is
surely
needed
to
prototype
at
earlier
stage
based
to
rapid
prototyping
etc,
to
not
encounter
decisions
too
late
in
process,
when
stakeholders
are
maybe
not
so
willing
to
invest
anymore
as
freely
as
in
the
product
R&D
beginning
phase.
Also
valuable
is
to
document
these
findings
for
future
product
specification
needs.
I
do
also
think
that
within
organizations
small
steps
to
implement
Design
Thinking
approaches
are
valuable
to
launch
new
ways
of
working
and
thinking.
|
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] |
19,023 |
Challenge & Selection: As a leader of a marketing team, the tool that stood out to me during this course was Storytelling. In marketing, my job is to communicate our brand’s story and make sure that we are connecting to our customers on a deeper, emotional level. However, I had never really thought of it from an innovation point of view. I love connecting with people and Storytelling is an excellent way to do this that can lead to great innovation. The challenge that my company faced is that we wanted to make our brand bigger than ourselves. We recognized a need in our community and were very passionate about finding a way to do something about it. The need we wanted to address was the issue of homelessness in our community. Rather than looking at it as a problem of “How should our brand help solve the issue of homelessness?”, our challenge was “How can we create a cause around helping the homeless in our city?”. We are a tea company that has a lot of hot tea at our disposal and we are a small company with less than 20 employees and very little capital resources. Chicago is freezing in the winter and there are thousands of people who struggle to survive on the freezing streets of Chicago each winter. How can our tea company create a cause that addresses this issue? This is the challenge that I’ve chosen to focus on because the Storytelling tool can be such an integral part of this challenge to help see the emotional connection and larger purpose. Application: I started first and foremost by knowing my audience. My team is a group of extremely passionate, energetic and young individuals. Our co-founders are childhood best friends who, at the time, were in their late 20’s. Our company culture is one that doesn’t require formal presentations or a lot of hard data. They value doing the right thing and challenging the status quo when needed. For these reasons, I knew that my storytelling didn’t need to begin with a lot of data on homelessness or our financials. My story needed to connect with them on an emotional level and draw on their passion for helping others. To do this, I drew on simple facts on the number of those struggling with homelessness in Chicago, the average temperatures in Chicago during the winter (January is the coldest month on average) and the number of fellow Chicagoans that don’t survive the winter. That was the little bit of data that they needed. From there, I was able to bridge the issue and ideas with storytelling. After positioning the issue of homelessness in winter as the main character / antagonist of the story, I used a clear sequence of events to communicate my story. I further outlined the current situation by illustrating the need for change by interviewing those who were currently experiencing homelessness and sharing their true stories with the team. Sharing their names, their situations and their most pressing needs and wishes. I also shared my own personal experience volunteering with those in these situations, again bringing to life personal stories and antidotes. This was to show them the severity of the situation and the opportunity that existed. Sharing these experiences through storytelling was extremely effective because it caught their attention and gave them a visual that brought the challenge to life.
To get everyone excited to take this on, I then outlined the resources that we had available: relationships with other companies in Chicago, social service agencies like soup kitchens and shelters, our team, a lot of hot tea, customers, investors, etc. There was a lot of opportunity for fellowship and to involve stakeholders and our community. Next I highlighted the challenges that we were up against: little capital resources, the police had told me it could be dangerous if we wanted to help these areas, there is a large population that needs help. These are all challenges that contributed to the tension to start the ideas and conversation flowing around the main challenge: How do we create a cause? Because our co- founders are extremely passionate and love to take on a challenge, this was extremely effective to get the juices and ideas flowing. In the end, we created a cause called Spread the Warmth that went beyond a simple solution that could have been to donate or serve tea at homeless shelters to one that created an entire event and night focused on giving back. It involved hundreds of volunteers, donations, tea, warmth kits and touches the lives of people across our entire city. It has become a cause that has grown over the years and will celebrate the 5th annual Spread the Warmth event in 2020. Insight & Approach: This experience showed me exactly how captivating storytelling can be and how much more buy-in you get from senior leadership and team members when you use storytelling. Not only did I receive their immediate buy-in to help with the cause, they became very passionate about finding a solution and inviting others to help solve the problem. Storytelling took the pressure off of me to come up with the perfect solution and instead led to a much better and well- rounded solution that included everyone’s ideas. It also made our solution easier to tweak and refine as we continued. Because more people had gotten behind the cause, they were passionate about improving it and giving and collecting feedback along the way. Each year continues to have a greater and greater impact on our community because there are so many people passionate about the cause. While we may not be able to solve the problem of homelessness for all of Chicago, we have a cause that is contributing to help and is raising the awareness of the issue on an even larger scale than we could have imagined. Reflecting on using the Storytelling tool, I’ve learned a lot and would choose to use this approach again in this situation and in many other situations. However, if I were to take a do it again, I would incorporate more stakeholders in the original Storytelling session and process rather than just the two final decision-makers (co-founders). Because I would eventually need so many other’s stakeholders to understand and help create the cause, I would have involved those stakeholders such as other teammates into the process sooner. I initially only involved senior management and then ended up having to repeat the same process for a couple different groups of those involved in creating the solution. If I were to do it again, I would have had everyone together at the beginning so that all initial ideas and conversation would have been done together. This could have saved time in reaching certain solutions. It also could have
created even more ideas and solutions because more people would have heard each other’s remarks, questions, concerns, etc.
|
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19,025 |
Experiment-4
A Best friend???
A story tells that two friends were walking through the desert. During some point of the journey they had an argument, and one friend slapped the other one in the face. The one who got slapped was hurt, but without saying anything, wrote in the sand;“ Today my best friend slapped me in the face. "They kept on walking until they found an oasis, where they decided to take a bath. The one who had been slapped got stuck in the mire and started drowning, but the friend saved him. After he recovered from the near drowning, he wrote on a stone;“ Today my best friend saved my life. "The friend who had slapped and saved his best friend asked him;“ After I hurt you, you wrote in the sand and now, you write on a stone, why?” The other friend replied; "When someone hurts us we should write it down in sand where winds of forgiveness can erase it away. But, when someone does something good for us, we must engrave it in stone where no wind can ever erase it.”
PERSON 1 “ Today my best friend slapped me in the face”, wrote it in the sand.
I felt that when both the friends had agreement ,one was very aggregative and slapped the another . But the person who got slapped did not react anything and just wrote in the sand that his friend slapped him.
This shows that he is very considerate towards his friend . He does not want to get into a fight with his friend and want to forget that incident.
PERSON 2 “ After I hurt you, you wrote in the sand and now, you write on a stone, why?”
I felt that the friend who was slapped wrote it on sand that “my friend slapped me “ because he does not want to remember the bad incident between them .when his friend saved his life he wrote it on stone that “my friend saved my life", because he don’t want that memories to be erased.
This shows that we need no value the people who we have in our life more than the things you have.
|
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19,026 |
VISUALISATION
Challenge & Selection:
The first tool I used was the tool of Visualization, or Visual Thinking, to achieve a shared understanding of a problem space among a diverse group of stakeholders before attempting to identify and define possible solutions to the problem. I have used the technique of using a straw man visualization of a problem domain with a set of questions or prompts for discussion to allow a diverse group of stakeholders to learn from each other in the process of defining the scope, boundaries, key elements, and relationships between elements to consider when identifying pain points and opportunities for improvements or solutions.
Application:
I start the process by creating a graphic of the problem domain. To develop the graphic, any existing material available is drawn to understand the environment. The existing material may be operational or procedural documents, training materials, marketing materials, other auditing reports. If materials are not available, then informal interviews are conducted with of the stakeholders who serve as my main points of contact on the initiative. The graphic is simple, using simple shapes and icons available on the Internet. If it doesn’t work, then a different type of visual, either based on a high-level process flow with swim lanes for different stakeholders is created.
For the activity, I will divide the stakeholders into groups of 5-6 participants each representing a different organization or area of interest. Each group receives a poster- size copy of the graphic that they can write on directly, or use sticky notes to make comments. Then they are made to answer a few questions after which each group gives out their reports. After the session, each group’s poster is digitized as an artifact, creating a view that combines the shared and new insights from the group discussion, and then create a revised graphic that incorporates their feedback and proposed changes that they agreed to as a group.
Insight & Approach:
What I have learned from conducting this exercise with several groups is that while the graphic – especially the revised graphic that incorporates their feedback – is important for reinforcing their understanding of the problem they are working to solve, the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space. The graphic gives the diverse group of stakeholders a focal point for discussion that allows them to share their perspectives and develop insights into potential root causes of their problems.
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19,027 |
Stakeholder management through interactive visualisation.
Challenge
I work in a creative solutions agency, managing a small portfolio of tech-based clients. We have spent the past six months working on a full re-launch for one of those clients – a food ordering and delivery service – with particular focus on their core product, a multi-platform app. While a new brand positioning and launch campaign were important, we knew they would be futile exercises if the app itself didn’t live up to consumers’ expectations. It’s very easy to tell someone how good something is, but the moment of truth happens when a consumer interacts with your product and experiences it for themselves. There were a huge number of stakeholders involved in product development for this business, ranging from global C-suite executives accountable to shareholders, through to local coders responsible for delivery and maintenance. Each stakeholder needed to be clear on what improvements and changes were being made, why, and what the expected outcomes were. We needed to find a way to communicate all of this, across varying levels of expertise, with a single source of truth that wasn’t open to misinterpretation. Selection
While a variety of design thinking tools were applicable to the task, such as mind mapping and learning launch (using a ‘release, test, improve, repeat’ cycle), of particular value was the visualisation tool. Given the number and variety of stakeholders involved in the project, it was important that we were clear on the changes we were proposing, how they would look and importantly, how they would work. We used a specific type of visualisation tool, called wireframes, to ‘mock up’ how screens would look and how they would function. (Wireframes are a set of simple 2D images, showing the layout and expected functionality of a digital touch-point, such as an app or a website.) Application
We initially ran a number of mind mapping sessions with a variety of stakeholders – including global CTOs, brand directors, app developers, user experience architects, product managers, salespeople and communications creatives – off the back of which we defined the critical design criteria that would ensure success for this stream of work. We then took the high priority improvements and started wireframing them. Our user experience architect blended best practice user interface design with known customer insights from existing research, and created visual representations of the new and improved app. After gathering initial feedback from stakeholders on the wireframes, we could see that while the they were helping people wrap their heads around the proposed improvements, they were a little too simple of the complexity of this task and that when it came to understanding the functionality underpinning the visuals, they were still very open to interpretation. So we decided to take our wireframes one step further by a building a very basic prototype using the wireframes as the skeleton – essentially a clickable set of interactive 2D drawings – enabling stakeholders to actually ‘use’ the proposed improvements, as opposed to just ‘looking’ at them and trying to visualise themselves how they might work.
Insight
The major insight we gained was that there are different levels of visualisation, and that for some projects, simple visualisation is the ideal tool, while for others, you need to take it one step further and actually bring that visualisation to life in a tangible, interactive way. The introduction of interactive wireframes as a form of visualisation essentially created a single source of truth for all stakeholders. Nothing was left to chance or assumption – all stakeholders saw and interacted with the same prototype, and there was little room for misinterpretation. Additionally, rather than reserving a prototype as a learning launch tool, we decided to use it as a visualisation and demonstration tool, for the purpose of managing internal stakeholders, not testing with external customers. Approach
Visualisation is an incredibly helpful design thinking tool, particularly when it comes to describing things that are open to interpretation, or come pre-loaded with individual assumptions. You can flex and stretch the visualisation tool to suit the needs of individual briefs, and make it as simple or detailed as you like. We felt that visualisation, particularly interactive visualisation, was incredibly helpful for our product and worked well with regards to managing the expectations of multiple stakeholders with varying levels of product understanding. Visualisation brought to life insights from customer research and priorities from mind mapping sessions, and contributed significantly to our collective readiness for customer-facing learning launches. For this reason, we continue using interactive visualisation for all app modifications as it’s an excellent form of stakeholder management.
|
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19,028 |
Storytelling
Challenge& Selection
I work in a telecom company in the customer experience department. I prepare weekly
content for "Voice of the customer" sessions spoken in the Executive Board. The purpose of
these sessions is to make decisions that will improve the experience of our customers quickly.
We include in the content we prepare for many data reproduced from the channels we serve
our customers. “If you want people to make the right decisions with data, you have to get in
their head in a way they understand. Throughout human history, the way to do that has been
with stories,” said Francesco Mehmood, an Universidad de Los Andes lecturer who teaches Communications & Data
Storytelling as part of the school’s Masters of Business Analytics curriculum. That is why, we
often use storytelling tools in order to clarify customer needs and speed up the decision making
process.
Application
I have a story about using storytelling in a proper way. When you cannot reach the phone
number you dialed, there is a tele secretary service, which is a paid service. Although it was
a source of complaint for our customers, it was a great source of income for the company.
Although it was good for today's earnings, we observed that it had a negative impact on
company loyalty. In order to solve this problem, some arrangements about this service had to
be made. This is why we brought this issue to the agenda of the Executive Board.
As usual, we collected our data from the channels from which the customer was served.
We looked at the demographic characteristics of our customers who complain about this
service. We received the voice recordings of our customers who called the Call Center for
complaints. The most correct method to be used in order not to get lost in so much information
was storytelling. We built the story on our families. Because most of our customers who
complained about the tele secretary service fee were over 65 years of age and were of similar
age with our parents. This is because they cannot understand the warning before pricing
because of their cognitive and physical difficulties. When they call someone for an important
need, they may have to face the same charges repeatedly. It can become an important
problem for limited financial means. Finally, they listened to the call records that a mother
trying to reach her daughter complained about the tele-secretary messages she left
unintentionally to her daughter who did not hear her phone. From this point on, everyone was
putting that customer in his mother's place. As such, we were able to easily accept the
regulations we would like to make for this service for our customers over the age of 65.
Insight& Approach
It is a very challenging goal to reach senior management members with different
backgrounds, competencies and perception style at the same time. If you don't find the right
story, what you are telling is just a stack of information for them. Of course, if they listen
enough. Lets consider a group of 3 senior executives, one in Law and the other in Finance
and the other in charge of Network. Only a good story can succeed in giving this group the
same message and making decisions at the same time. “The skill of storytelling is removing
the noise and focusing people’s attention on the key insights,” explained Brent Dykes, author
of “Effective Data Storytelling.” Skill start with building narrative and revealing data in the
proper order, sequence, and synthesize the findings down to a core set of visuals that gets
the point across in the most direct, succinct manner. Perhaps the most difficult storytelling skill
to master is empathy — to understand where the audience is coming from and which parts of
the data they will react to.
Storytelling should not be an issue in the team that will only be one's competence and
responsibility. Everyone's work in the teams must have good storytelling competence.
Therefore, companies should invest in this competence. In this way, using the right information
at the right stage for the right purposes will have a direct positive effect on making the right
decisions.
|
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19,029 |
Challenge & Selection:
My non-profit organization, Rotary (Grassroots BPO), has been in operation for over five years. Our mission was to equip high school juniors and seniors with the tools they need to succeed in college. As we approached our fifth year, we realized our mission was vague and we had no real defined purpose or strategic vision. We mainly focused on executing workshops and interacting with our students; without a clear view on the value we were providing to our stakeholders and how we would create a sustainable program that will continue to grow and meet the needs of our students. This was less of a set back and more of an opportunity for us to define who we were at our core and confidently articulate who we are as an organization and the value we provide to our community. We challenged ourselves to take a step back from curriculum development and realized that we needed to be able to tell our story in a way that would articulate our WHY to donors, volunteers, and most importantly our students. Storytelling is integral to a nonprofit’s ability to advance its mission. Stories are what can connect our nonprofit’s community, funders, volunteers, and students with our cause and vision. The storytelling tool allowed us to put our stakeholders and their experiences front and center and align our values and purpose to all our stakeholders; creating a cause to ignite and unite our community.
Application:
We began with assessing our current state, mission, vision, and values and conducting market research to identity our “What Is”. After conducting primary research surveying a sample of our target audience, we uncovered great insights that revealed critical stakeholder needs and brainstormed ideas on how we could address these needs. We received value statements and testimonials from various participants to hear their prospective of who are we are and our perceived impact from their viewpoint. Over the last 6 months, we have undergone rebranding and strategic planning sessions to realign on our vision and mission while infusing the insights pulled directly from our stakeholders into our core values and weaving their thoughts into our mission and promise on the service that we deliver to them. As a team, we moved away from focusing on simply creating a better interactive curriculum to drive measurable student outcomes but moved to defining who we were as an organization at the core and that has spilled over into all aspects across our organization. What I have learned from the art of storytelling is that the success of your mission depends on your story. We were addressing the symptoms versus the root cause of why we were unable to create a long term strategic plan for our organization and articulate our purpose and vison. By taking a step back and truly connecting with all our stakeholders and including them in the development of our mission, purpose, and promise, we were able to speak from the perspective of those who we serve in our program. We moved from a fixed mindset to adopting a growth mindset. By applying design thinking to our strategic planning workshops and market research, we were able to uncover insights that reflected the values of our students, communicated our WHY to our stakeholders, and made our strategy accessible.
Insights:
Storytelling is imperative especially in the non-profit world because we are driven by a social cause that should link directly back to the values of those we serve. Without that missing link, we would always fall short on how we sell our impact. We had to put our volunteers and donors into the right frame of mind so that we can get them to buy and invest into our solution. The idea of story telling has mainly been exposed to me in the context of creating effective presentations for various audiences using PowerPoint. This course has broadened my scope on how applicable storytelling is from an
organizational strategy perspective and the impact it can have for all stakeholders. Once we defined our story became comfortable with it, it was now time to evaluate the lessons learned from the output of our strategic planning. What I uncovered, was that your story is never stagnant to one period. It will constantly evolve as your organization continues to grow and the needs your audience will continue to shift. It was becoming comfortable with constantly learning and uncovering new opportunities for growth and embracing that where we were 5 years ago is not where we are today, and our mission, purpose, and promise should reflect that.
Approach:
Another way I would have approached this challenge would be to do a mind mapping exercise with our stakeholders to identify patterns and themes in our qualitative and quantitative data. This projective technique could be used to pull conceptual information from stakeholders using a visual representation. This could have helped establish key elements to consider when developing our purpose, promise and strategy.
|
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19,032 |
Assignment - Mind Mapping
Challenges & selection
I am planning to do an event along with my friends for one of my client, but there are a lot of challenges. The challenges here are, not having a back up for bad weather, forgetting to track schedule and budget, shortage of staff members, lack of real world work experience, having more guests and many more. So We had to come up with a idea to plan or design our event, so I thought of doing it through mind mapping. When organising an event, there are many things to finalise such as; venue, services, food & beverages, parking Etc. Here mind mapping tool helps to understand the basis of a problem or challenge.
Application
First time client meeting Mind mapping is ideal for note taking and understanding requirements. As the client was giving what he wants in the event, I made a mind map for the clients needs, wants and own ideas.
Decision making While deciding the venue, we made a mind map, so that it helps to get all the ideas on a paper in a way that will be much easier to process. Pros and cons of the venues were represented visually to the client so that they look things the same way as we are looking.
Tracking team members and responsibilities We liked visual clues to lists, so we made mind maps to give shape to everyone about the event team and what is their event day responsibility and the chain of command and communication. This kind of visual project management will help to see how everything is interconnected.
Insight
The usage of this tool broadened our perspective because we could structure our work and also club individual research together without causing a hassle. A process that had at first seems to be unmanageable and difficult to execute was simplified and gave results that were not expected.
Approach The next while implementing a design thinking strategy in planning an event, I would want to make the individual group members come up with individual preliminary designs after three steps of mind mapping are over, so that pros of all the ideas could be combined in order to reach the finalised one in an additional stage of mind mapping. It might be possible that one individual might be looking at the problem in a way the others might not and clubbing ideas immediately without letting everyone individually dwell on it could lead to these new innovative ideas not surfacing while brainstorming sessions.
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19,033 |
Storytelling
Challenge and selection
I consider storytelling is an effective tool allowing for better way of solving a problem and creating a clause. I am a member of disputes department and I work with angry persons who are complaining of injustices, these people are constantly upset because they think that the organization does not take their places and understand. I use the technique to convey an idea in a very simple way, as if you were telling a story, with its beginning, development and outcome.
Application
To start the process I follow the next steps:
Identify the audience I was addressing.
Know the context in which I was going to tell my story.
Be clear about the communication objective I wanted to convey.
Structure the story
What I tried to do was to talk like I would normally talk, because If I sound a little too corporate to pass as an average person, hire a storyteller.
To immediately borrow from the last point: I used images of what actually happened, or where it happened. I used images of the real people in the story, not stock photo models.
And again, I talk like I talk. I showed my personality. Reveal a bit of my weaknesses and my fears. Everybody else has those weaknesses and fears, too. This leverages a subtle power of storytelling: When we tell our own story, often we are telling other people’s story too. Those people are your ideal audience, and your ideal customers or clients.
Insight & Approach
I used the technique to visualize and consider different uses and contexts of the service. How could this help me? Landing the ideas of the business model I was working on.
Business models are often complex to capture because their concepts are quite abstract. By narrating it through a fictional story it can be transmitted in a simple way that attracts the attention of your interlocutors.
I kept in mind that people keep their attention for a short time if a message doesn't seem attractive to us. Thus, it is very important that I work the way in which I communicated my message so as not to generate reluctance and engage my audience from the first minute.
|
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19,038 |
Replication – Visualization
Challenge & Selection The first tool I used was the tool of Visualization, or Visual Thinking, to attain a common understanding of a problem amongst a varied group of stakeholders before attempting to identify and define possible solutions to the problem. I use this method often with our clients, who are pharmaceutical companies working to apply technology innovations to modernize their task or the delivery of their services to their buyer, which may be Indian people, industries, and non-citizens. I have used the technique of using a straw-dog visualization of a problem domain with a set of questions or prompts for discussion to allow a varied group of investors to learn from each other in the process of defining the scope, boundaries, key elements, and relationships between basics to consider when recognizing pain points and opportunities for improvements or solutions. Application
• I start the process by creating a straw-dog graphic of the problem area. To develop the straw- dog graphic, I will draw from any existing material such as training materials available to recognize the setting. I will also conduct informal interviews with one-three of the stakeholders who aid as my chief points of contact on the initiative.
• I will also use the front-stage/back-stage approach to strengthen the idea that every service has clients with whom the service provider interacts and processes that enable the organization to deliver the service. The template I start with also has a column on the left to categorize Partners and Value Chain Providers and a column on the right to identify Parent Organizations. The straw-dog graphic is simple, using simple shapes and icons available on the Internet.
• For the activity, I will divide the stakeholders into groups of 4-5 participants each representing a different organization or area of interest. Each cluster receives a copy of the straw-dog graphic that they can write on directly, or use sticky notes to make comments. I give them two-three questions to answer, such as: 1) What key elements are missing from the graphic? 2) What would you change about the graphic to make it more accurately replicate your problem area? 3) What key insights do you have about the relationships between the entities in your problem space? I give them 30 minutes to discuss the questions and mark up the graphic. Then I have each cluster report out on their answers to those three questions while pointing to the mark- ups on their poster. As each group reports out, I record harmonies in the insights of each group, and then additional insights that come from the group discussion on an additional copy of the graphic.
• After the meeting, I digitize each group’s print as an artifact, create a view that combines the shared and new insights from the group discussion, and then create a revised graphic that incorporates their feedback and proposed changes that they agreed to as a group.
Insight & Approach I have learned from conducting this exercise with several groups is the added valuable aspect of the activity is the common insights and shared learning that occurs while they are working to define their problem area. The graphic gives the varied group of stakeholders a pivotal point for discussion that allows them to share their viewpoints and develop insights into possible root reasons of their problems. While they could create the graphic from a blank account in a collaborative manner, starting with a straw-dog jump starts the discussion for them. They can speedily recognize where they are in the graphic – or if they are missing – and can more quickly gain new insights about relationships between important entities instead of taking time to identify them. They can also identify variables in the problem area– that is, it helps them to identify what they don’t know, in what areas they need to obtain information or data to provide the values for the variables.
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19,039 |
Challenge
The primary task of a company's Financial reporting unit is to support the management in making the right financial decisions by transferring the finances to its internal and external customers in the most accurate way. The first priority of the companies is profitability. When it comes to profitability, the Company must follow very well which customer is selling which product with which profit. While working in the financial reporting unit, this was one of the biggest problems for my company. Because of the nature of our business, we were selling more than one product to our customers with various bundle setups and different discounts. However, we could not track the revenues generated by these customers and the expenses created by the customers on a customer basis. This situation prevented us from making the right offers to customers and seeing which customer profit and loss.
Selection
We used Visualization and Visual thinking for the idea of developing a tool to track customers' profitability. To develop a tool, we had to start a project and first examine the existing processes. Visualization method, I think one of the most effective methods to solve complexities in processes, since evaluating the structure, mapping the processes and determine the problematic issues can be seen with the help of used schemes and mappings.
Application
To start with, we listened all related employees to these products within the organization. Our group was comprised of approximately 15 employees including managers and directors, employees from support functions such as finance, Information and communucation techonolgy teams. Every employee explained their responsibilities and information flow within the organization and the processes, and their needs and expectations from the organization. Accordingly, we prepared detailed process models and maps for these financals needs.
Thus, the needs of our application, which we can easily follow the profitability of the customers at CXO level, have been revealed. By transmitting the right needs to ICT teams, we have prepared and launched customer profitability financials in a short time so that we can see EBITDA. Now our CXO and all other management staff, especially sales teams, can follow monthly which profits and losses we are losing from which customer. The profitability of the company has increased by taking decisions such as not making new sales to the damaged customers.
Insight and Approach
By applying the visualization tool, we identified the complexity area and had a clear understanding of financial structure and processes. With the help of the visual schemes and mapping, structure, information flow, and the both needs of management team, sales and finance teams. I think visualization tool enables us to see problematic areas within a process clearly and easily.
This tool provided us all with the clear and correct understanding of financial needs.
|
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19,041 |
Reflexion - Storytelling
Challenge and selection
Storytelling is a very good tool that many people with knowledge of graphic design
should know. This tool is very good when we try to empathize with our customers, which
is to convey feelings and at the same time achieve the goal of the work. My clients are
people with low self-esteem, people who don't feel confident, and people who are afraid
of mistakes or failures. These people have many fears and have a hard time confronting
them, so I understand that they need support, that they know that they can achieve
everything they can if they allow them, that they are not afraid to make mistakes and
that they can face any challenge with their heads up.
Sometimes with stories we understand the situation more, so I've shared some of my
other people's stories and stories with them so they have a different visualization. With
this information I will try to reach them with the different strategies that are there, I will
use the best that will help me create a change in their lives, create a reflection.
Application
I talked about this issue with my team, that we have to find the best way to achieve our
goal and many had different ideas. I told myself that when I was in a meeting I was in a
talk with a girl, we talked about a lot of things and then she told me that her mother had
an idea of a business but the girl wasn't sure about that idea, she wasn't confident that
that business might work out, she was afraid to invest in it and that nothing went right.
Insight and approach
At that moment I knew that this girl needed help, I need something that motivated her to
face her fears and leave everything negative behind, so I told her about my dad's story,
my dad left his country and started his new life in a country totally different from his
native country, he had to speak another language and the hours of difference were very
significant. But none of this stopped him, he decided to start a business and like the girl,
my dad was very afraid, negative things happened about the business in his head, but
he tried, and now his business grew and he's already 12 years old in his business, he
quit his job and only dedicated himself to his business. This motivated the girl that when
we strive for something we really want, we can achieve it and make it a big thing.
When I told this with my team, they reconsidered their ideas. Actually with this course I
learned a lot of things, the different strategies that exist. I believe that this course has
motivated me to inspire more, to create more and think strategically.
I used to think that storytelling was just telling something and that there was nothing
else behind it, but with this course I learned that behind each strategy is taken to
something other than our goal, for example storytelling that apart from achieving a goal,
we also have to empathize with people that this creates an impact on them.
|
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19,042 |
Loyalty Program - Learning Launch
Challenge I work for a large retailer. We decided to implement and roll out a new loyalty program. Based on a deep understanding of customer needs, this program was designed to reduce the customer fear of buying today only to see the product be marked down in price later on. The loyalty program gives the customer “price protection” on their purchases by providing a credit back to the customer if their item is marked down within 45 days of their purchase. To roll out the program, we needed to deploy a new handheld device which allows store associates to enroll customers in the program and to register customer transactions for protection. We needed to educate both the associates and the customers on the details of the program and the mechanics of using the device. Selection Given the unknowns (customers and associates unfamiliar with both the program and the device), we decided to do a learning launch, initially rolling the program out to a small subset of our stores. Application Our aim was to test the initial version of the device and its software, as well as the initial rules of the program itself (was 45 days the right time frame for price protection, for example), and the overall customer acceptance of the program. We rolled the program out to ten of our stores. This involved creating the initial version of the device and all the associated marketing materials for the program and educating the associates on the program rules and how to use the device. Insight The learning launch allowed us to validate some of our hypotheses and also identify several problems in our initial program design and device capabilities, with minimal risk since it was only rolled out in a small number of our stores. We saw that our foundational hypothesis, that the program promise (price protection) was extremely popular with customers. We learned that this popularity had a side effect -- it gave associates something positive to discuss with the customers, giving them an “in” with which to engage the customer. This had a knock-on effect: our associates were more enthusiastic about their work, and the store environment was noticeably more energetic. Interestingly, we also learned that our software on the device was lacking a key feature: real-time reporting. The associates were very competitive, amongst themselves within a single store, and also between stores. This friendly competition drove greater new member signups and transactions registered in the program. We saw this behavior and quickly rolled out a new version of the software that allowed the individual associates to track their performance and that
of their store team versus the other associates and other stores. It added to the fun, energy, and engagement seen among the associates, and resulted in better service to their customers. We also learned that the program was “too rich”. In particular, the parameters of the program (45 day price protection and 365 day credit expiration) were too long, and as a result, despite customer enthusiasm, we could not deploy the program broadly across the full fleet of stores. Using the data we gathered during the learning launch, we were able to adjust those parameters to find a sweet spot of value to the customer and financial viability, though it was seen as a disappointment since customers felt they were losing part of their benefit. Approach The learning launch was absolutely the right tool for this scenario. It allowed us to learn several key insights in a safe, constrained environment. The decision to rollout across the ten stores was also a good one -- it was small enough to be manageable and limit risk, but large enough to bring out the competitiveness across the associates and between the stores. One change I would make in future is to anticipate a series of follow-on releases (perhaps every two weeks) and be better prepared to make the adjustments on the fly. Another general learning is that it is always easier to make a customer offering “richer”, and more difficult to make it “stingier”!
|
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19,045 |
Reflection - Visualiation
Challenge
I am purchasing and logistics specialist in an international gold mining company who is in charge of procurement of goods such as mechanical equipment or diverse work-site requirements to to mine site in Africa. Recently the amount of the order of the goods we received from the mine site reached to an uncontrollable number along with their urgencies as the operations need to be expanded. Thus, delays and following that complaints from the mine site started to arise. Our supply chain management team was asked to create a project to find out reasons of limitations with procurement to explain other departments current capabilities. Because mine site applies a vast pressure on supply chain department to receive all the orders always on time. Conflicts between supply chain management team and mine-site causes processes to be even longer than usual. To determine existing problems, and to explain these to other departments with the simplest way, a workshop of two weeks was started.
Selection
Visualization is the fundamental tool selected to determine flowchart of supply chain in the company. The reason of the visualization slection is that mapping of activities along with the stakeholders of supply chain can be comprehended easily with a summarizing flowchart. As explained by Angela Myer in the first week of the course: “pictures and images help us better narrate how system works. Idea is to prepare a general overarching flowchart which illustrates key activities, stakeholders, problem causes in delivery. The purpose of the workshop was to establish a concrete base for a further performance improvement practice.
Application
Initially supply chain team was asked to prepare a workflow for procurements that they are responsible for. Four specialist in the team, drew sketches of the recent procurements they managed in last two months. Thus a pool of stakeholders being involved to the supply chain were determined recently. Then the importances of suppliers are identified as a result of discussion and they are written in bubbles. Bubble sizes indicate the importance of each supplier. The bigger size refers to the more importance of that supplier for the company. Later on general activities are drawn as a result of brainstorming to summarize overall supply chain with the members of the department. Finally, with key stakeholders and activities defined, determination of problems arising on steps of supply chain flowchart are discussed. Problems that were dealth with by each specialist according to the experiences are drawn inside red squares with keywords, either inside or outside the company. Eventually, overall map of supply chain was prepared to present responsibles from the departments being involved to procurement.
The map is intended to serve as a bridge between mine site and supply chain department to solve conflict, and find solutions to existing problems. In a meeting, the map was presented and detailed for other departments. At the end of the meeting, other departments agreed on the fact that majority of the problems causing delays in
procurement stems from insufficient communication between departments. Thus, the flow of knowledge is blocked and some processes must be repeated over and over again. Workflow provided an abstract yet explanatory overview on suppl chain activities for other departments, and raised more awareness on the actual facts.
Insight
Outcomes of the visualization based workshop were found significantly effective by managers of each department. More efficient sommunication and collaboration started to be observed between mine-site and office departments, mostly with procurement. What I found mostly effective was identification of the importance of suppliers for the company. This helped us evaluate the replaceability of many suppliers we are working with. Visual explanation of activities made it much easier for us to describe some major issues to others by providing them a wider perspective to look at.
Approach
As I had to use the visualization tool in a hands-on experience, I became more aware of how effective and simple it could be to deliver ideas and persuade others. However, for the following steps of the supply chain performance improvement study in my company, I would prefer using learning launch to focus more on problems and their solutions in a timely manner. Because solving the problems requires more idea generation than depiction of activities with visualization tools.
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19,047 |
Challenge:
The case to share here is an IT POS vendor to implement a POS application for a luxury retailer. The project is International POS implementation, but the legacy POS system is a local one and did many customizations, almost like a ERP to support a lot of back office operations.
POS vendor organized a lot of requirement workshops to collect requirement but every time the users gave new requirements or incomplete requirement. The users complained that “we told the vendor already but they may miss or don’t understand that”
In workshops, the vendor collected requirement by ONLY asking questions to users but the users were not too organized or presentable. Users only gave some requirements when they recall that during the workshop. And the customer doesn’t have SOP for vendor to know their process.
The vendor failed in UAT, in each UAT, users found that the system cannot fulfill their needs or support existing operations, then the vendor needed to re-arrange requirement workshop again to collect missing requirement and modify system to meet users’ need. Unluckily, redo requirement workshop->development->UAT repeated 3 times but still failed in 3rd UAT. The vendor complained to customer’s top management that the users were very bad to give incomplete requirement and the users also complained that the vendor missed and misunderstood their requirement. The vendor was very frustrated and want to stop the project.
Selection:
The above challenge is the issue to collect and analyze the user requirement during workshop. The vendor failed to lead user think requirement systematically and holistically. Visualization, Co-Creation & prototype are selected to solve this challenge.
Application:
I worked in this vendor and finally was assigned to join this project to lead this project and solve the requirement gathering issues. I firstly arrange re-kick off meeting and gathering meal with the users to break the ice and conflict situation and build a trust and good atmosphere with users otherwise we cannot collaborate well to improve requirement gathering with hatred situation. It is related to the mind preparation mentioned by Isabel.
I invited more users from different departments to join requirement workshop as co-creation because more different views and requirements can be collected and analyzed so that the requirement collected should be more comprehensive and will not miss some views from some departments.
A series of new requirement workshop were then run. I used mind mapping, draw business process diagram, use case diagram immediately when I discussed and collected ideas from users in the workshops. With the visualization aids, users can easily think more
comprehensively and can find out which part is missing. And the ideas organized in mind mapping can also stimulate users’ thinking about the requirements and related considerations.
After workshop, we constructed prototyping of POS application based on the requirement collected. This prototype was important for users to feel and visualize the application. Then some missing requirement appeared, and we add back into the solution design
Finally, the solution can meet the user’s needs and UAT was successfully passed and the project went live.
Insights and Approach:
In this case study, we can learn that the user always cannot give out comprehensive and complete requirement. They give requirement piece by piece and not in a structural and organized way. It causes many issues and failure of transformation project. Visualization is very useful to guide users to think requirement in a holistic way.
Some requirements are vague and difficult to describe in words easily and clearly. Prototyping can visualize the product and let users to feel and see the products and then tell what exactly they want.
Finally, co-creation is very important concepts to ensure uses needs are collected from enough large representative stakeholders so that the product will meet the needs of all relevant stakeholders and deliver more value to the company. And also co-creation is kind of change management to engage stakeholders’ effort and input so that the resistance to change will be minimized.
In conclusion, the tools of design thinking is highly useful in the product development and it is one of the critical success factor.
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19,058 |
Sorry in advance if you encounter any mistake, English is not my primary language
Challenge
I am member of my organization’s IT department as business analyst and we had a recent challenge on improving a specific content platform used to launch websites to increase speed when there is a new product or information available. There was also a problem attached to the challenge where we had a low amount of information about our internal customers, final users of the platform
Selection
For my selection I used visualization. Using this tool was great because as part of our problem we had to imagine what our platform and our customers looked like for us. We had to work on the concept of something that does not exist yet and define a bigger picture for our platform architecture
Application
We had a round of virtual meetings (due to COVID 19) where we used pictures and images trying to represent our internal customers using the platform. How they would feel using the tool? How our customers look like? Is there any cultural/diversity aspect they have?
After that we had a sort of whiteboard where we started using mind mapping techniques and worked on the platform concept.
Insight
Seeing both internal customers, and the platform architecture concept made us realize that we had an incredible GAP on the functionality that we wanted to give. By applying visualization, several key members of the team realized our internal customers are also team members and we need to take care of their requirements with a customer-centricity mindset. This exercise made us realize how far we where to start with other steps of design thinking steps such as “What wows” and prototyping.
Approach
Before launching or even starting to develop the new content platform, we had to go back and iterate a few times on the prototype making a few learning launches until we were confident enough with the data about our internal customers and their requirements.
|
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19,060 |
Improving Organisational Health Index (OHI)
Challenge
The Organizational Health Index solution measures and tracks the key nine organizational elements that drive performance, including - direction, leadership, innovation, motivation, accountability, external orientation, capability, environment and values, coordination and control [1].
Couple of years back, our organisation conducted a general survey to determine the OHI in order to gain insights in each of the above mentioned elements, benchmark against peers and improve the overall organisational performance, as required. The survey provided an output which identified two major areas of concern by the employees, i.e. direction and leadership. I am a member of a special work group which has been set up in order to review the outcomes of this survey. The team is a cross section of employees from across all departments/groups and is tasked to act as a Change Agents, suggest and put in place actions to resolve some of the issues that caused the less than expected OHI score for the two highlighted areas.
Selection
The team members deliberated about various ways to actively seek the truth/true feelings from the various groups of employees, and carried out various design thinking activities. It was decided to try the learning launch tool in the form of a more localised survey for every individual department at a given location to ask more direct and relevant questions, specifically providing opportunity to the employees to be more elaborative in their responses.
Application
In order to capture and create an updated/detailed list of employee’s concerns, they were invited to write down any concerns/issue they had with respect to direction and leadership. They were offered suggestion boxes to provide their input (anonymously), which were conveniently placed in communal areas of their respective departments/groups. During communication of the survey process, it was also highlighted that the survey was not only for understanding the concerns of employees but it was also an attempt to gather some solutions if they wish to offer for resolving corresponding concerns or issue, thus getting them engaged in the whole process.
For example, their input (issues/resolutions) was requested around (but not limited to) following questions,
1. General issues affecting them in the areas of leadership and direction, including trivial or
major concerns.
2. Elaborate what were their expectations from their line management – whether the line
management was instrumental in providing the high quality and fulsome service to the employees or not?
3. Did employees think that the line management was empowered enough to support them? If
not what they thought needed to be done in this regard?
The suggestion boxes were collected after two weeks to start the review process. The output was registered for further deliberation.
Insight
Through the implementation of learning launch tool, our team was able to test the anonymous survey approach to engage the various groups of employees at a local level. Based on the survey output it
was identified that there were some local issues that could not be captured effectively in the previous large scale OHI exercise. These could easily be resolved with an effective intervention as ‘quick fixes’. Remaining points were segregated and conveyed to relevant members of management team (MT) and pursued further. The inherent flexible nature of this survey in terms of opportunity to write down true concerns/resolutions proved extremely valuable for majority of employees against simply participating in a multiple choice questionnaire (which was the case with previous OHI exercise). The overall number of responses/participants was increased, owing to the more localised nature of the survey. This provided more intimate picture of employee concerns to the MT for them to act and address them. There were also several resolutions collected after the survey, which helped significantly to our team (of change agents) during the process of implementation to bring about the necessary change/s.
Approach
The learning launch tool proved to be very valuable to our team’s effort to gather insights into employees true concerns and generate the roadmap to address them at various levels (local –quick fixes’ and wider scale initiatives with long term plans). We are continuing to engage with different employee or their groups to keep them updated on the progress of the implementation process of the survey output, giving them confidence about our result oriented campaign. We are positive that using design thinking approach would be beneficial towards improving the two major areas of concern, which will not only improve the OHI index of our organisation but consequently also the overall performance.
References
[1] https://www.mckinsey.com/industries/public-sector/our-insights/organizational-health-index
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19,069 |
As part of the innovative product implementation, a new system (LIMS) needed to be implemented to support the quality insurance department . The system should meet the specific requirements of an innovative product but also in future replace about 60 local LIMS solutions for conventional products. All in one platform, modern, user friendly , connected to the laboratory instruments and other systems in the company. The true challenge was not to build the system but align or define the business processes. All in the very limited timeframe, as the first commercial production run of this innovative product was scheduled in 8 months, and system was expected to be in place .
Challenge
Selection
Learning Launch
The project team, composed by the business and IT experts, has selected the out-of-shelf tool and originally was planning to use the expertise of the 3 business analysts to build integrated business processes and define the necessary system adaptation. After design thinking session a learning launches were proposed as the preparatory phase and input for the project team before any execution.
Application The approach for learning divided by phases:
Phase 1: leverage on the existing experience of the conventional
product to design the processes and common tool
Phase 2: understand the specific innovative product needs
For the very first learning launch, the R&D central laboratory (the biggest, closest location) and 8 factory laboratories were selected for interviewing about the current processes and LIMS solutions: current process, , designed workflows, pain points , etc. The data were collected in 3 stages: questionnaires filled by laboratory supervisors , interviewing the laboratory staff , to finish with web conference showing the result and opening further discussions and alignment between participants. Based on the input the aligned business process and new system was developed and successfully implemented in the R&D central laboratory for conventional products, as a proof of concept.
PAGE 2 LERANING LAUNCH
Insight
For the second learning launch, with the R&D central laboratory the processes for the innovative product were defined and implemented in the new LIMS solution. After the successful prototype the solution was copied to the factory laboratory of innovative product. And the tool was rejected by local team as unusable in the factory environment. The third learning launch was immediately triggered in the factory laboratory to understand the issues.
In the first phase, by applying the learning launch tool, the team could verify the team assumptions with the feedbacks of the laboratories, understand the real needs of the users and re-design the current conventional processes to reflect the reality in the labs. In the second phase, the assumption that new products are not much different than for conventional products were confirmed. What was different was the steps in quality controls and the instruments used for the measurements. This allowed to leverage on the existing expertise in the company and quickly build a prototype. The third learning launch allowed a confirmation that the tool is not a problem, but the procedures defined by R&D were not possible to implement in factory realities. As the result the dedicated team was assembled to build the set of procedures applicable for central and local laboratories.
The tool selection and approach to build the prototype was correct. Anyhow , despite in the first launch the team was selected correctly (mix of the central and local laboratories representatives), in a second learning launch only central laboratory was interviewed. If the representatives of both types of laboratories were present, the first prototype for innovative product will be in use in the factory as of first version and allow to save 3 months on implementation .
Approach
|
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19,071 |
Namokar Venture Translate – Learning Launch
Challenge
I am a member of Namokar Venture App’s marketing department and responsible for product performance and growth including acquisition and retention. Namokar Venture is a free messaging and Wema Bank Plc calling platform open to 192 countries worldwide. It has around 10M active users, and it increases its global expansion through partnership with Telco companies. We launched several unique features such as disappearing message, group video call up to 10 people, push to talk, second number and Money transfer that our competitors does not have in their local markets. As we grew globally, we came across a significant challenge: our customers from different countries who met as business-wise or through social media have different native languages and/or language proficiencies, and that they were having difficulties to have an uninterrupted communication because of the language barrier. We felt an urgent need to pass over this barrier on behalf of our customers through creating a space for all our stakeholders to be part of a flawless communication experience that allowed them to feel comfortable, engaged, and aligned with their correspondences.
Selection
My team has gone through several design thinking tools, and eventually felt ready to select the learning launch tool that fits best to our basic design criteria of enabling flawless communication and engagement. The convenience of a leaning launch tool to quickly test an idea and prototype was the most appealing factor in our decision making process.
Application
For our first learning launch, we launched a translate service under the discover section of 301 Asian kitchen restaurant This separate service gathered more than 250K clients inside allowing them to use the service for their translational needs. When we made quick ad hoc analysis, we discovered that our clients were from very different countries, and they were using the service even more than a couple times a day. However this wasn’t really satisfying them practically and time wise since they had to change tabs to translate their words whenever they wanted to send a message, and they had to come back to communicate again.
Based on our experience and insights that we gained through our learning launch, we embedded a totally outsourced technology- a translate API into the messaging feature. This helped clients to open their auto translation feature at the very beginning of the conversation, select their desired language to receive the message. By applying the learning launch tool, our team identified our assumptions, and designed launches to test curate them to create value for our clients.
Insight
First of all, integrating the technology through a start-up spirit, following high demand in the market, and fast releasing right feature in the right time to the market, made a great positive impact. The communication and life platform Namokar Venture is rewarded as "Glomo 2020 Most Innovative Application" in Barcelona. Company ABC became an indispensable feature that serves our strategic goal of continuing
global communication 7/24. It was also one of the most popular and spoken communications both on TV and social media. As a result, we saw the positive impact on our brand awareness and recommendation scores.
With the translation feature, more than 1.5 billion characters have been translated since the first day. 83% of the users activated the automatic translation button in 301 Asian kitchen restaurant While most of the messaging languages sent as Turkish, English, Arabic, Persian, Azerbaijani and Russian; we see that Arabic, English, Azerbaijani, Russian and German are the most received languages.
Approach
Several design thinking activities helped my team review and get insight from the first launches, and used them as a learning experience for future learning launch designs. We are now trying to go one step further to release speech to speech translate as a Bottle On the Go Service to provide full engagement and alignment among our clients.
|
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19,072 |
Challenge
After a long consulting project our client asked me and my team to understand better whether one of the developments was correctly created or not. This development was a complete application to create a delivery receipt where the operation-worker had to enter information related to the delivery manually. He was concerned as the time that trucks were being delayed one of the pain points was that the operator was entering the information wrong and not fast enough. When we finished the according to specifications of the development, we suggested the client use an approach of deployment focused on testing rather than fast and insecure. This suggestion was based on the experience which tells us that a good deploying process always needs a thorough testing phase to verify several hypotheses that you may have related to user-experience, data, scalability, and others.
Selection
I believe that the learning launch is a very good tool to tackle this challenge as it helps to verify hypothesis that our team had before deploying the development and as it was described in module 4 of the course it tests customer execution, in this case, the operation-worker. In addition, it helps our client to remove some assumptions previously made. For instance, he thought that workers knew everything by heart, and they were not going to make mistakes that could stop the productivity of the warehouse and delivery process. Another important factor to mention is that to tackle this problem with other tools as Mind Mapping was not possible, as we needed something fast and without any stop of productivity so it had to be something that could be proven on-demand.
Application
First, we removed the assumption that workers knew everything by heart as our deployment clearly prove it. Second, we started to elaborate the hypothesis that we wanted to address with our development. The first approach was to prove two important theories, First, whether the workers were going to feel comfortable by automatizing some of the information, this is something very good to do as some of them could feel that they are being replaced by computing power resulting in problems with the workers union. The second was to know if and automation of information was going to improve considerably the timing of the delivery receipt process. Thus, to accomplish this verification we established all the points of entering data and we classified them by probability of error based on our previous deployment. There were a total of 25 points of data and we decided that 18 of them had the necessity to be automatized. The efforts to automatize this process should be profitable in the long-term for the company so there was also a financial analysis behind this decision. The solution was deployed, and the time defined for analysis was one week of operation. It is important to mention that the indicators to accept or reject the hypothesis were made for the first one out of data and to the second out of the manager sense of the operations.
The results were outstanding, the first hypothesis was rejected and the second was accepted. We got to realize that workers felt highly comfortable with the automation process as long as they don´t lose their jobs. This gave an opportunity to our client to take the best-workers to other positions in the warehouse and even promoting some of them to managers of small-teams. The productivity of the delivery process increased by 140% and after obtaining the feedback from workers the process was completely automated increasing the productivity another 10% more. The use of the tool was completely effective; however, it also tells you something about how the implementation process was handled in general.
Insight
The tool was completely good to use. It gives the feeling of doing something right for the customer and their internal customers (workers). It also made me realize that this project could be done in another way from the beginning as design thinking has other tools that could have worked perfectly. The main problem was that this implementation was a little part of a big one, so of course, it did not have the focus to be tackled as a complete project using design thinking where the what is? and what if? parts could have saved a lot of time. Another important point is that the Learning Launch is an exceptional tool to save some consulting projects that were badly implemented, especially if they are related to software. It is very easy to apply the tool and to have quick and impactful results. In addition, this is very similar to the last phase of lean startup where you have to test your assumptions or hypothesis to then continue the development in an infinite loop that only you decide when to close it. Nowadays, most of the software corporations have constant updates like the ERP of Oracle, SAP, IBM and others, all of them are using this methodology where they are learning if the way they are tackling their customers’ needs is the correct one and if there is some space from improvements in UX, functionalities or integrations.
Approach
I would have chosen other design thinking tools from the beginning. This process was taken as an additional development with no high priority, that is why it was not taken the necessary in-depth of a consulting project. I believe that Mind-Mapping would have been a very good tool to clearly track the process of the customers, in this case, the workers. Thus, understand correctly what they need, also providing a very good start-point for testing as you could have most of the variables involved to make the correct hypothesis for the phase. In addition, we could have avoided wrong assumptions and saved time.
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19,073 |
Learning Launch Tool: delivery of a ticketing tool for managing customer complaints
Challenge
As a consultant, I am mobilized on different types of client engagement. The engagement I detail here was about implementing a new ticketing tool used for following customer complaints. The project scope included identification, selection and implementation of the adapted solution.
One challenge was to conduct this project within a defined budget (200 K€) and timeframe (6 months). Another challenge was to go for a tool based on a workflow engine, to ensure a customer complaint is actually treated. The tool needs to monitor the process from an end to end perspective until the customer issue is resolved and not abandoned to maximize customer satisfaction.
Selection
The client I was engaged with was used to work on a classical way for this kind of projects, that is working first on a detailed description of the needs, followed by a detailed specification written by the IT team, then the development of the solution and finally the validation of the delivered software with no implication of the end user at any step of this process.
The classical way to conduct such a project has demonstrated a lot of limitations when it is about achieving results with high level of expectations and constraints: experience shows that projects are conducted in a delay longer that the initial planning, the budget is under estimated and the final product does not meet the end users expectation or at least works in an none adapted way.
So, this time we achieve to convince the customer there is a better way to proceed: we were enough confident to accept the constraint in terms of timeframe and budget – it means any delay or additional budget would be assumed by us or the selected vendor. Taking into those elements, it had been decided to work on a more agile way taking advantage with the end-user engagement and the use of the learning tool. The main objective was to quickly deliver, test and adjust a prototype taking into account user feedback.
Application
We divided the scope of work in several use cases, depending on the kind of resolution needed to close an issue from a customer. Moreover, before developing the solution over the final environment, we developed a prototype over and Excel worksheet: in VBA is was possible to developpe user interface in a flexible way.
Examples of screenshots for the prototype developed:
The prototype was developed by a team of three: a developer, an end-user and myself. We were in the same room for several days.
This approach helped us to both work on the user interface and the API connection with third parties. We provided the end users with a prototype for each use case defined and get back feedback from them to improve the next delivery. We achieved to deliver a first prototype with the first use case in 3 weeks.
Once the prototype with the main use cases implemented was globally validated we go through the development for the solution based on the final environment. Those developments were based on the prototype and not a written detailed specification. Once again, we submitted each use case to the end users for getting feedback.
Besides engaging with end-users, the team in charge of IT environment and managing the system have been part of the team in defining the right solution.
Insight & approach
This approach helped us not only to identify the key features, to prioritize them taking into account end users point of view and not just what we assumed as the most important, but also to ensure the solution was compliant with the IT environment and third parties API in a more efficient and effective way. Besides, we avoided a long stage of writing down detailed specification which would have delayed the delivery of a first release of the software.
At the end, we delivered the project in four months within the budget initially defined.
The learning launch approach is the right way to work on software we do not know what the final results should be because it is the first time such a project is conducted.
The alternative way – classical cycle of development – would not have fit to this project due to complexity we had to go through to adapt the prototype to the final environment.
|
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19,074 |
Mind Mapping
Challenge and Selection
Mind maps work well to consolidate information from the simple to the more complex topics.You can start learning about new topics, write down your previous knowledge in subject-related areas at the beginning of a lesson, and then return to it to add new information. or acquired skills that later. This provides an opportunity to reflect on your own knowledge and a greater awareness of your learning journey. Using mind maps also develops key skills such as learning to learn, the ability to extract key points from a topic and also to link skills and knowledge
Application
In time management
Mind maps are a good way to make a first sketch of what our action plan will be for a month, a quarter or a year, orienting the map towards specific objectives.
We can even use them to make a weekly planning, literally "drawing" the goals that we want to achieve each week by pasting the drawing made in our workplace later.
In project management
Although many simple projects can be managed perfectly using a simple list of tasks, complex projects, which affect different areas of the company, which have several managers, etc. They can be managed effectively using this type of mind map.
In this case, mind maps do not act as the main tool, since the normal thing will be to have a project manager, but rather as a useful complement that will help us to perfectly visualize each phase of the project and how it is structured at different levels.
Insight. And. Approach
It is a tool that supports you to have a greater and better knowledge of what are the elements to have better time control and identify which are the critical points of a project
and which are the points that you must take care of in order to have adequate compliance. of the project
As far as I know. You can use this type of tool more to be able to graph the processes and thus have a much more efficient visualization. And take action as quickly as possible
|
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19,075 |
Final assignment overview
A. Challenge
My challenge is situated in following context. I am working as a project manager for a multinational food ingredient supplier (yes, chocolate that is!). Currently I am working on a cross functional project, where I will keep other elements confidential. One of challenges is that, during the analysis phase of the project, our commercial Sales & Marketing teams have indicated that they don’t have a clear overview of our full chocolate product portfolio. The company’s product portfolio has grown significantly and became more complex over the last years, due to recent acquisitions in different types of sweet ingredients. Because of this, they miss the right information to propose relevant solutions to our customers.
B. Selection
We have used with our team two techniques is the overall design thinking toolbox, being: 1. Overall design thinking process
1. Scope the project:
What will be the audience & challenge we need to overcome?
2. What is:
Doing our research, through emphasizing with our commercial Sales & Marketing teams; what are their needs on product portfolio support? What is a day in their live and what do they miss?
3. What if:
Ideate around concepts and tools, which could help our commercial teams to understand better our product portfolio.
4. What Wows:
Building via screenshots and first visual impressions on what new product portfolio tools could look like to test first reactions.
5. What Works:
Extensive feedback sessions with a few selected Sales & Marketing team members during a learning launch to capture feedback before the official launch.
2. Learning Launch
In the step, ‘what works’, we have used various test panels and a learning launch to capture most feedback on the tool. More information on this in the application section.
C. Application
1. Overall design thinking process
1. Scope the project:
Together with the project sponsors, we clearly identified the opportunity & scope if the tool: being a pragmatic product portfolio overview tool for our commercial teams.
2. What is:
Doing our research through emphasizing as good as possible on the question: What is the day in the life is of our commercial Sales & Marketing team? We did this through work shadowing, interviews and a benchmark analysis of possible product portfolio tools.
3. What if:
Together with the core team, we tried to ideate around concepts and tools that could work, often our ideas were expressed with no more than a drawing or one pager of the concept.
4. What Wows:
For each of the selected concepts, we made a prototype, in the form of a visual impression on what the product portfolio tool could look like.
5. What Works:
During our learning launch, we scored the different prototypes, according to criteria set forward by our commercial teams.
2. Learning Launch
We put the developed portfolio tools to the test, by organizing a learning launch in selected commercial team meetings, as our test panel.
We have built-in a feedback form in the product portfolio website that we decided to go for. Being it only a rough version of our final tool, this left us with enough time and budget to adjust and fine-tune our final version.
D. Insights
The overall process reassured that our final ‘customer’, i.e. the commercial team, was very closely involved into design & execution of our solution.
Due to a reassured learning curve and spending the resources at the right time into the process, we managed to deliver tangible results before our deadlines.
The learning launches provided us with timely feedback of the end-user, so we still had adequate time & budget to readjust our final solution.
E. Approach
I had overall a great experience and learning curve, applying these concepts on a real life work situation.
Next time, I want to make this process more explicit to my fellow team members. The purpose would be to make them better aware of the overall process we are following, as this was not explicit from the beginning. This would provide them also with a wider perspective on the process.
I will continue to use the framework, as it helped us a lot to ensure speed to market and a customer relevant tool.
|
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19,076 |
Reflection – Learning Launch
Challenge
I am a young entrepreneur looking for a business opportunity in my small town, whose demand is volatile and tends to buy in most cases from foreign merchants. My team’s challenge is to try to incorporate a sporting goods business there because the town is located in a third world country, so sports and especially soccer have a great power of attraction in the population, the town is made up of around 13,500 inhabitants. The idea has fixed bases because a lot of physical activity is carried out during the week, both adults and minors. People also use to watch a lot of sports matches on TV, but this idea would need to be confirmed or disconfirmed through the collection of valuable data, which is later will turn into useful information for decision making.
Selection
Based on the characteristics of our project, we consider that the most suitable tool is Learning Launch because the target customer is well defined and responds to a particular need. This tool will be in charge of testing and prototyping the idea, to demonstrate if it is feasible to implement it.
Application
For the learning launch, the purpose was to structure a mechanism that responds to the need for information and that in turn generates quality data. For this reason, we focus on direct testing with potential clients, such as soccer players, basketball players, runners, among others. Conducting surveys centered on investigating aspects related to preferences, purchasing trends, and products whose close substitutes are difficult to find. To establish priorities when offering our products or services.
Insight & Approach
Once the respective surveys have been carried out, it was possible to show that people like the idea of a sports business. Besides, the results reflect soccer as the preferred sport among citizens. However, there are doubts about the purchasing power of the market due to its volatility, since there are several cases in which certain businesses sell a lot in the first days, but then their profits fall drastically. These aspects go beyond the idea raised since, despite being well seen by the public, continuous benefits cannot be ensured.
Finally, based on the results obtained, it can be confirmed that the learning launch tool was the most appropriate for this project because the business idea was always clear, but not the certainty of its reception in customers. For this reason, through direct testing with prospects, this initiative could be confirmed, thus obtaining quality data, which will be transformed into useful information. There is a
lack of details to define for its execution, but with the bases defined by the learning launch, it will be easier to build this business idea.
|
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19,078 |
Challenge
I work for an organisation engaged in Distribution of major IT products through a set of channel networks. My role involves increasing the sales for the organisation with equal focus on profitability. And to accomplish the task, I was given a team of field sales managers and inside tele callers.
As the industrial growth slowed down, business opportunities available in the market also reduced drastically, and it became more and more difficult to achieve the profits, Company was expecting of the team.
Every opportunity available in the market was known to our competitors and somehow they were always able to give better offers than us resulting in the company losing some major deals. Some of the opportunities available had huge financial risks which again limited our participation.
With each passing quarter I realised not only our performance, but also the confidence and motivation levels of the complete team was going down, which was equally , if not more, dangerous than the plunging sales of the unit.
Selection
The need of the hour was to take some quick corrective steps through some design thinking processes/tools, to quickly test an idea and prototype.
Application
As a first step we all sat together, and went about discusing the individual challenges faced in the market and all the information each one had about our competitors and the partners, with whom the company was doing business with.
This gave each team member a holistic view of the situation and each member came up with ideas and suggestions to overcome the same.
We decided to divide the team into different groups with specific duties such as
1. Hunting new partners.(involving tele caller) 2. Understanding the pain points of our long standing key
partners, their challenges in winning a deal/managing clients etc.
3. Trying to break into a few key competitive accounts by
regularly engaging with them, building customer relation.
Insight
Our interactions with our key partners and those of the competitors, made us realise that one of their main challenge was getting and retaining technically qualified resources, and arranging finances for execution of large projects.
Approach
This insight on the pain points of our channel partners, their needs, understanding of market dynamics, helped us to come up the idea of setting up, our own technical support team.
Our technical team helped channel partners, with information on new innovations and cost saving technologies and assisted them in designing their client projects.
Also to support their financial needs, we convinced our management to give short term project based loans against personal guarantee.
These initiatives got us complete details of all the large projects our partners were working on, thus gaining an upper hand over our competitors. Our relationship with the channel partners strengthened as they started seeing value in our services which helped us win deals with better margins.
Also with our focus on adding new channel partners, we widened our reach to areas where our presence was not there thus incrementing revenue for the company.
Not until I went through this course did I realise this initiative as Learning Launch, which every company, given today’s competitiveness, will require implementing, to stay viable in the market.
|
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19,079 |
Challenge
My challenge was making a presentation in a specific topic in order to pass my professional connections course. I need to get points depend on how I present the topic, and how my colleagues interact with it by listening or asking questions at the end of the lecture. So, my topic should be presented in interesting way to get passed. Selection
The best solution for me was visualization for multiple reasons: First, it could be enjoyable and understandable at the same time, because we are as human being usually think in images. Second, I consider myself as visual person, since I enjoy it and I think I have the strength in it. In addition to that, I had some courses in PowerPoint, photoshop and illustrator in the past that could help me in this part of the course. Application
I prepared my presentation by choosing the most elegant photos with the typeface font that fits them. Then, I prepared my slides using PowerPoint program. I added some sound and visual effects to make it more dynamic and appropriate with the topic. For example, I used the suitable styles of images appearing, moving and diminishing. As wells as, the suitable sound effects that accompanies with it. Visualization kept the attention of my colleagues and encouraged them to interact with the presentation by inquiring at the end of the presentation, therefore I got good grade for this part of course and it helped me in completing my course. Insight
This inspired me of how much the visualization could affect the presentation and make it better by getting people’s attention and interaction with it. It gives me also insight of my ability in this part and encouraged me to improve my graphic design skills such as in drawing and in design applications. Approach
I subscribed in design software such as Photoshop and Illustrator to improve my skills and started to practice in regular way. Especially illustrator helps me making good progress in design that I could present ideas to other people, clarify things for them and convince them of my idea.
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19,080 |
REFLECTION EXAMPLE: VISUALIZATION
CHALLENGE AND SELECTION
A successful innovation begins with an accurate evaluation of what is happening in the present, therefore the tool I used was the visualization tool to focus on a certain space with a certain ecosystem of people where the client has to be carefully analyzed through the travel mapping and ethnographic analysis.
The visualization tool has been used in an automotive company in Peru "University of Campinas - Unicamp" that is dedicated to repairing cars and trucks where a set of opportunities was identified to become more competitive with respect to other companies providing an innovative service with improvements in the service performed .
APPLICATION
The automotive company "University of Campinas - Unicamp" in Peru had noticed that the times in providing a service were "dead times" for going to collect tools that were going to be used to maintain a vehicle, therefore what could take 1 hour arrived It took around 2 hours to repair a vehicle, as it was also sometimes seen that sometimes a set of tools was incomplete, therefore searching for a tool generated “dead times”.
A trip mapping of some clients was carried out from the moment when vehicle maintenance was needed, therefore, which caused taking your car to its vehicle maintenance, the time it took the car to be maintained and the end when the vehicle was already repaired.
It was noted that while the cars were being repaired, the clients got bored of waiting and sometimes generated a bad mood, the main reason being that when you take your car to its respective maintenance, you have most probably applied for a work permit, so you want the service to be fast, at the same time. time that you also get bored waiting and seeing how they repair your car. Then I made a graph where I focus on what the automotive company offers its customers, where the result was that it sought to provide quality service to cars without focusing on the customer who is the one who is going to return with their car.
INSIGHT AND APRROACH
Consequently, from what had been determined, we carried out the following actions in order to offer a customer-focused service:
• We carry out home pick-up of cars that need automotive maintenance, and once repaired we also leave your car at its respective address, making it unnecessary to go to a workshop to do maintenance on the car.
• We adapted a special area in the workshop where the client waits for the repair of his vehicle, this area has an entertainment room and a space for remote computer work, which makes the client feel comfortable while waiting for his car be ready.
Finally, focused on our service and our internal bone customers, our collaborators focus on preparing a small mobile workshop with all the tools necessary to perform automotive maintenance, therefore, they care about the care, order and cleaning of their
tools. I work daily so we avoid downtime due to the need for working tools as well as avoiding traveling to the workshop to find a working tool. Thus, the automotive company is improving and identifying every problem as an opportunity for improvement.
The course has been very important for my personal and professional training because it helps me see things differently, which allows me to provide quick solutions at low costs to the place where I work doing "Design Thinking", which generates greater profitability for organizations. .
GREETINGS FROM PERU
|
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19,085 |
Challenge I’m a member of the UX team for my organization and our challenge at the moment is fixing/improving the process or workflow from top to bottom, meaning from gathering information from the stakeholders/business, implementing a design sprint, finalizing design and releasing of the project. Currently the biggest challenge is that as it is already an established organization, people have been used to their old ways of doing things and some are not really open to doing new ways of solving new and existing problems.
Selection The learning launch tool would be a good fit for this challenge as it is similar to a design sprint. In learning launch we test prototypes to gather data to determine whether our assumptions or ideas has enough merit for further exploration. This is in turn can prove to the stakeholders/business that are used to doing it the old way, that having even a low-fidelity prototype can gather enough data from customers that would actually be useful for the products and that it would be able validate further commitments of time and resources.
Application For the learning launch, as it is similar to a design sprint, we first determined the specific customers for a specific product, determine their pain points and generate solutions to their problems. After which, we decide which solutions have the best chance of achieving / solving the customer needs/pain points and then when a solution has been determined, we start with the prototype.
After the prototype, we take it a step further by interviewing the customers and learn by watching them interact with the prototype. After testing, we gather feedback and data and iterate the product based on the date we have gathered.
Insight By applying the learning launch tool, we have improved the UX process of the organization and have little by little opened the minds of some of the stakeholders to the process. Backed by data from testing the prototypes, the organization have been fairly open to the processes and workflow the UX team are introducing.
We have learned to experiment, collaborate ideas and speak our mind with regards to improving a prdouct.
Approach I think applying the same tool, what we would have done differently is to include the other people involved in creating the product; example are the developers; not just the stakeholders as I believe the developers also has creative ideas to improving the product and not just simply building the product.
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19,086 |
Learning launch - learning is a process in design thinking we need to emphathise , ideate, prototype this assignment
is useful to identify the learning process.
Its a design experiment , we always need to grow initiative ..
learning lauch can be used as a people initiative to develop the process with the needs
Its always about the need of design thinking and the tools we used should be creative and we need to analyze the mode with the units .
|
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19,091 |
Design Tool – Learning Launch
Challenge & Selection
My company provides services to the Housing Market, working in the sale of and assisting brokers. Our challenge was to help a broker that did not have the necessary resources to rent furniture to be used in the demonstration of a house. A survey was carried out to identify what would be needed and what would attract the attention of customers present at the open house. The furniture would help to give customers a more vivid impression of the house, this way they would imagine themselves living there. We analyzed this data and thought it would be interesting if the furniture could also be purchased by visitors. We decided to talk to stores, to propose a partnership, where they would put the furniture on display for sale at the open house. In this case, the tool used was the learning launch, to identify if the people, even not buying the house, would be interested in the furniture.
Application
For our first launch, we talked to several companies showing our proposal, but they were afraid, because in the open house, not everyone is careful with the furniture. So, we proposed that two or three pieces of furniture were made available, just as a test, to see if it would attract attention and the customers would buy the products. After getting on touch with the company, we put the furniture on the living room for display, the rest of the house was decorated with rented furniture. The company supplied carpet, chandeliers, coffee table and paintings, but nobody ended up buying it. After the unsuccessful try, we tried to sell the same pieces but this time in another region and the sale was a success. When we crossed the data, we realized that the products were too expensive for the public of the first open house and the style did not fit its public, causing the difference between the open houses.
In the second launch, we returned to the first house with different furniture. We chose furniture that would be essential for the home, such as a cabinet and table, and moved from the living room to the kitchen. The adherence was much bigger, once some pieces would be necessary anyway to live in the house. We collected the data to return to the office and used mind mapping to compare different regions and different customers.
Insight & Approach
As a result of the application of the learning launch, we were able to have a better view of how to dispose the furniture during an open house, besides to understand better the profile of our customers. Now it will be necessary to analyze the results and organize the distribution of the furniture. On the other hand, our broker who had some troubles renting furniture, thanks to the first learning launch, got a commission that helped in her case.
In a new learning launch application, I’ll go deeper first using personas tool. With the course, I realized that is possible to do a better research about the types of customers and their desires. In my case, it helped to identify that there were different customer profiles and choose which furniture to put on display.
|
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19,092 |
Challenge and Selection As a student, I am a part of an organization that works in partnerships with constituent minority organizations on campus to ensure that the minority voice is heard on campus. Within the group, I am a part of the Finance Committee which provides monetary funds to our constituent groups, so that they can host events on campus. To be able to provide monetary assistance to many groups on campus, my group has to find a way to raise money each year. It is difficult to raise money by solely asking for donations, so every year we must come up with creative ideas that people will be interested in attending that will also bring in money that we can use to promote the minority voice on campus. To create revenue generating events my team of 5 students must create and implement numerous events throughout the semester to test which attracts the most students. The learning launch tool has been one of the most beneficial tools that we have come across. The learning launch tools allows us to implement many programs and test which one will make the most revenue, so that in future semesters we can have a list of events that is guaranteed to be a hit. The learning launch tool allows us to get direct student feedback on each event, so that we can tailor the events to what students want. Some events are more successful than others, but we test all of them on a smaller scale, so that in the future we can host the events that were most popular on a larger scale. Application My team and I were able to come up with many events that we were able to implement throughout the fall semester with the help of the learning launch tool. We each came up with a couple of ideas that we thought would be interesting and every month we would host a couple of events to see how successful the event would be. These events ranged from bake sales, a student and professor lunch date auction, and playing sports with various athletic teams at our school. The events were low risk, and did not require much money to put together. Since each event was relatively cheap and fast, we knew that even if the event was a failure, we would not lose a substantial amount of funds, because at the end of the day, the goal was to raise money. Some of the most popular events that were a success included playing basketball against the men’s basketball team at our school and having an auction to take professors and athletes from our school out to lunch. Insight and Approach By using the learning launch tool, my team and I were able to successfully plan and implement many events on campus that promoted the minority voice and generate revenue which then could be dispersed to constituent groups to help them promote their voices on campus. Instead of focusing all our attention on one big event for the semester, which could have been a total bust, we planned many smaller events that were of lower risk of failure. Hosting many smaller events allowed us to learn what students were interested on campus and it allowed us to build better events. The events that did not do as well as others allowed us to learn from our mistakes and expand our horizons. Life is about constantly learning new things and the learning launch tool is an effective way to learn about what’s best for others and yourself.
Before my team was a part of the finance committee, the previous groups would plan one big event each semester in hopes of raising money and they were never able to reach their goal that they had set for themselves. My group was one of the first to host many events on a smaller scale, and the rolling out the events that were a success on a larger platform. We used the learning launch tool to diversify our events to attract donors and students from many different groups. We set a base for the future students who join this committee on how to plan events and how they can be successful. I took this course while being a part of my finance committee and it helped us think of new ways to get our brains flowing with ideas. We all came from different backgrounds of thinking and I was mostly the analytical type person who was very focused on a single track. The Design Thinking course helped me enter an artistic side of my brain that with the use of my analytical side of my brain I hope to use in my future career as I enter the job market in the upcoming year.
|
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19,098 |
Learning Launch Reflection
Challenge:
I am a Senior Manager at a financial institution where I am a member of my organizations learning and development team. In 2010 we took on the challenge of re-imagining our annual enterprise compliance learning to improve the learner experience. This effort was supported by conducting a series of focus groups to collect data on learner experiences, preferences, and improvement suggestions.
These sessions produced a number of possible improvements to enhance and re-imagine the end-to-end compliance learning experience. The overwhelming suggestions were to reduce duration of learning courses, and make it personalized to learner..
Selection:
When deciding how to proceed, I was immediately reminded of the learning launches video within this course. As described in the course, a learning launch is a search for the truth, or the “one big lie” as corning glass calls it. Considering the work effort, and cost involved with reducing the duration of course was insignificant, and the fact we could potential produce a “quick win” that is easily implemented, we decided to seek the truth and run learning launches to test and validate the recommendations.
Application:
Through our internal learning management system, we identified 50 learners who were all due to complete compliance learning during the same week within our banking operations group. This group would serve as our test group. For this group, we removed all non-relevant content from the online course, and re-wrote the learning scenarios with the physical setting, and characters to reflect the banking operations group. This resulted in a 25% reduction of content, while personalizing the content. We then assigned this new learning course to the group, with a level one evaluation based on the Kirkpatrick model of learning evaluation.
Insight:
Through the application of the tool we quickly learned that simply editing content for a shorter seat time would not improve the learning experience. The feedback was that while it was improved, it was simply a shorter version of what was currently available. It also opened our eyes that personalization was not content related, but rather learner related. What the test group indicated is they wanted dynamic content that was personalized to their individual knowledge level, not their office location. In short The ability to test and disprove an idea or approach, in such a short time, was immensely powerful.
In addition to providing such swift and tangible results, the application and results of this tool has motivated us to try other design thinking tools. Inspired by the good kitchen story, we plan to visit employees at their job, and journey mapped their experience with compliance learning as it unfolds before us.
Approach:
I believe that the next time we need to quickly validate assumptions or search for the truth, we will use the learning launch tool. This tool has proven to provide swift results and value. It has also allowed use to test a concept and pivot to another idea. For future problems I would advocate for multiple concurrent launches to test numerous approaches to solving the problem, rather than a single launch.
|
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19,101 |
Reflection – Visualisation
Challenge & Selection
Of the tools presented in the lectures, visualisation is the one that I use most often. When working with stakeholders of different backgrounds and abstract ideas, starting to visualise the problem can help to create a common understanding. In these cases, conveying problems or ideas via visualisation seem more effective than verbal discussion alone.
During the development of a search functionality in a client facing app, I faced the challenge that technical stakeholders were discussing the search functionality’s capabilities in terms of systems and data flows, while sales representatives (which were my internal clients) were discussing the search functionality’s capabilities in terms of curated product offerings and lead generation.
Application
As the two stakeholder groups were unable to communicate with each other, I started to draft a paper-based visualisation of the search functionality within the client facing app. To achieve this, I printed out snippets from the existing user interface of the app and overlaid part of it with white paper, on which I sketched the search functionality. This rudimentary visualisation helped to steer the discussion into a productive direction, as both parties were able to discuss requirements for the search functionality based on something they knew (i.e. the interface of the existing client facing app).
Insight
Using visualisation enabled the stakeholder to think outside of their siloed knowledge and focus on creating something new. We were able to do several different iterations of the embedded search functionality and found solutions for all the concern of the different stakeholders, before testing the MVP with clients (in our client test lab).
Approach
A different approach, that could have been used to probably come to an equally good outcome, would have been the mind mapping tool presented in week 4 of this course. We could have printed out different existing search functionalities and use our client test lab to give the clients a tour of the different functionalities and then let them pick out the “good stuff”. Then we could have let them cluster the different functionalities. Finally, we would have been able to draw insights and connections from the clusters and translate them into requirements.
|
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19,103 |
SalesApp Improvements Mind Mapping
Peer Graded Assignment: Mind Mapping Design Thinking for Innovation Week 5 Assignment 31/08/2016
Challenge
I work as software architect, developing and maintaining applications for inside our company. Finding ways to improve for efficiency of use/time by our associates is not an easy task for these mature applications. The initial framing for this work is “How do we boost this application efficiency?”, which historically has involved getting a few key people (e.g. 4) from different business areas together for a meeting to talk about the application and making suggestions. Rarely is this method very productive or insightful. My challenge was to get some useful insight for the application (we’ll call it “SalesApp” for simplicity) to generate real actionable options to take to the improvement planning stage of development or in Design Thinking terms, going from the “What is” to “What if” phase.
Selection
The Mind Mapping tool (Week 3 Mind Mapping Tool video) was what I choose to use as (from doing this course) I could identify two critical areas of neglect in the traditional way our company tackled the application improvement task, and that Design Thinking could address.
1. Not enough input data and poor quality data (only a small section of application users).
2. Not enough minds (plural) thinking about the data and making connections to the actual issues/reality.
Mind Mapping seemed to be an appropriate tool to help solve this due to it’s ability to get from the surface type statements (e.g. issues wrong with SalesApp) to the underlying insight type statements to give a better understanding to generation actionable options for the next stage (improvement options).
Application
Note: I’m not senior management and had limited ability to make changes to methods/traditions. My version of Mind Mapping had to be a cut down version, but still holding the essence of the method. I’ll firstly explain the data collection as Mind Mapping relies heavily on having a lot of good data. I used a diary method; I gave each SalesApp user (10 people) a small notebook with the title “SalesApp ideas & comments” written in thick pen to keep on their desk and enter any thoughts/ideas/criticisms they had of SalesApp. I used a physical notebook (not a spreadsheet or online form) as that was a mental reminder about SalesApp, even when their computer was not on or SalesApp open. After 3 days, I collected the notebooks and used the data as the basis for the Mind Mapping exercise. I’m happy to say there were a lot more data from that short time from a wider range of users than we’ve had from our traditional meetings. Using this data and employing the Mind Mapping techniques:
● I photocopied larger versions of the notebook pages, thus keeping as close as possible to the original data (i.e. not using my words but theirs), and put them up for viewing on a meeting room wall.
● We had the usual meeting with the usual key people from the different business areas as well as 4 other users who are not normally involved but know the SalesApp well, so more diverse viewpoints were able to be utilised.
● Stickynotes were used to capture thoughts/statements as people quietly reviewed the data.
● Using the meeting room whiteboard, people took turns to share their “stickynote statements” and each in turn were able to add their own like relevant/relational sticknote statements. Creating clusters of similar statements on the whiteboard.
● We then, as a group, tried to turn the clusters of statements into insights (e.g. “slow reports” to “too much unnecessary reporting”) by discussing the relationships of single cluster groups and clusters to each other. I took extra notes on verbal statements/insights during the meeting to capture those.
● At the end of the meeting, I collated the statements and insights generated for the basis of next phase of planning for development.
The actual Mind Mapping method with the data laid out in full view meant people didn’t have to expel mental energy on the where or why of the data, they could just to take in and think about. The initial quiet (nonverbal / nongroup) reflection of the data enabled people to follow their train of thought without interruptions (from others) or have their thoughts steered in directions that were not purely their own (by others). Which maximised the number and individual authenticity of insights generated, proving a very successful outcome.
Insight
The insight gained from the Mind Mapping tool was greater in both quantity and quality than our tradition methods. Via the clustering and connections of data/statements, links were made to underlying issues and gave better direction to the problems that really need to be solved through a better understanding of what the current situation really is the “What Is”. An example of problems that the SalesApp data highlighted was “too slow”, “report confusing” and “irrelevant report information”, was able to generate the insight of “don’t try to do too much” (bigger is better right? Not in this case!). The ‘What Is’ insight was “too much information”. This was a succinct distillation of the data. Looking at these issues/problems individually (as in the traditional method), we would have solutions focused on faster servers, redesign of userinterface and reformat reporting information. All of which would cost more, take more time to develop, AND not sufficiently address the ‘real’ issue. The Mind Mapping process works and, I dare say, the Design Thinking process will likewise work. I look forward to implementing more Design Thinking processes into my software development work.
Approach
In future, I’d like to approach this trying some differing elements and perspectives:
● I’d have a longer timeframe to collect a more visual array of data such as screenshots or user flow/thought drawings, so that the data is more diverse and the visual aspect could capture data not best represented in words. As more quality data can give a better understanding of What Is.
● I’d have a more diverse group of people doing the Mind Mapping to try capture some of the outlier statements/insights that could be missing and prove of real value.
These changes I believe would give us the full potential of Mind Mapping tool as used in this example as I employed/tested it.
|
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19,104 |
Reflections on Design Thinking Tools
Challenge
It's not easy to get your brand heard and entice customers. This was the challenge I faced when asked to assist a company in better understanding their customers' needs. The company was a social media marketing agency(SMMA), and their email marketing campaign failed miserably. Despite using email templates from other successful businesses in their niche, their open email rate was terrible despite tweaking their email templates to speak to their clients. After conducting my research and diagnosing their problem, I discovered that they were unfamiliar with their customers. To solve this problem, I decided to use Mind Mapping. Selection
Mind Mapping was the ideal design tool for solving this problem because it allowed me to brainstorm ideas, identify knowledge gaps, and identify their customer persona. I'll explain how Mind Mapping works for those who don't know. The main idea serves as the starting point for your Mind Map and represents the topic you'll be delving into. This topic should be in the center of your page and should include an image or color that corresponds to the subject of your Mind Map. Because our brains respond better to visual stimuli, this draws attention and triggers associations. Taking the time to personalize your central idea, whether it's hand-drawn or created digitally, will help you form a stronger bond with the information in your Mind Map. Adding branches is the next step in getting your creative juices flowing. The key themes are the main branches that flow from the central image. By adding child branches, you can delve deeper into the themes. The beauty of Mind Maps is that you can keep adding new branches and aren't limited to a limited number of options. As you add more ideas to your Mind Map, it will naturally expand as your brain makes new connections between the various concepts. You must include a key idea when adding a branch to your Mind Map. Keep this idea as short as possible; compared to longer, more complex phrases, this will allow you to make a greater number of associations. If you put 'Summer garden party in July' on a branch, for example, you're limited to the details of the party you've just mentioned. Suppose you break this down into a few keywords (for example, 'summer' and 'garden party,.' You can expand the possibilities for each branch by using a variety of keywords. Presents, cake, and pavilion are some examples.
For chunking information into core topics and themes, limiting words to key phrases on each branch also works well. The use of keywords activates neural connections in your brain, allowing you to remember more information. Mind Mapping promotes whole-brain thinking by combining various cortical skills ranging from logical and numerical to creative and unique. The combination of these abilities makes your brain more synergetic and allows it to function at its best. Separating these cortical skills from one another does not aid brain development, which a Mind Map aims to achieve. Application
You'd only be scratching the surface of your Customer Mind Map by relying solely on your biases and perceptions. Actively gather data to test or expand your understanding of your target customer. There are a variety of places where you can get this information: Executives at the company The salesforce Customer Service Representatives Feedback from current customers on the company's services Conduct customer surveys via email to learn how they feel about the brand, competitors, beliefs, and way of life. Inquire about which social media influencers customers follow, and use analytical tools to track customer behavior on the company's website. After researching my client's niche, B2B SaaS(Software as a Service) I began mapping out my customer persona. I began by placing the company owner in the Map's center and defining his pain points, which included "struggling to consistently find clients in a predictable manner." From there, I began to branch out, and using the information I had gathered previously; I was able to outline: His ambitions in terms of his business His geographical location, professional background, and educational background His social media platforms, as well as any social media influencers or pages he may follow, as well as his quirks and preferences. Business jargon and any visual preferences are examples of things to consider.
They have different personality types. Are they leaders, are they logical or emotional, are they cautious or spontaneous, and so on? Their working conditions. They have daily work routines, etc. What is the structure of their business? Any industry trends in his field of work? How do they usually deal with customers? Insights
After organizing all of this data, I created a Customer Persona for my client. Name Anthony Johnson. Title: Founder and CEO of the company Decision-maker: Yes Industry: Software and technology. Age: 30 years old Salary: $30 000 a year Employees: Over 20 Education: Bachelor's degree in computer science Goals: Generate a consistent and predictable stream of clients for his Saas products on a monthly subscription basis. We assist in the following ways: Create a sales funnel and use Facebook Ads Marketing to drive traffic to Anthony's products. Messaging Strategy: Reach out to Anthony via cold email and use email copy that directly addresses his lack of sales skills and how we can get him clients more consistently and predictably, allowing him to focus on creating solutions for his customers. Approach
With these insights, my SMMA client created a successful cold email outreach strategy that addressed the pain points of their potential and current customers. They increased their open email rate from 11 percent to 32 percent in just two months, exceeding their sales targets by more than 50 percent. Overall, both my client and I were happy with their newfound success. Reflecting on the experience, I can confidently state that Mind Mapping is a powerful tool for brainstorming and processing information that can assist an entrepreneur in meeting any design challenges.
|
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19,109 |
Visualization
Challenge & Selection
The first tool I used was a visualization or visual thinking tool to achieve a
common understanding. I work for a charitable foundation, and I constantly have to explain something to someone. For example, the sponsor needs to be introduced to our projects, and explain the benefits of each project, and you have to give a report to the sponsor on the work performed. And it doesn't always work out verbally.
For each person to understand, I had to do it differently. And I started to
visualize everything.
Application
My team and I started making catalogs for all projects of our foundation.
And when a sponsor came or was, we showed them a catalog, a flyer with various infographics, tables, pictures and data.
As for the report, the report began to be made in the form of infographics,
tables, pictures, data and with different illustrations. All these pictures, infographics and tables are also conveniently uploaded to social networks.
Since I used to work for an advertising agency and have experience as a
designer, all this was not difficult for me. On the contrary, it became much easier and more pleasant for me from this occupation.
Insight & Approach
As a result, when the sponsor was shown the rendered projects, everything
became much easier, clearer and more beautiful. The sponsors were all happy and there were fewer questions. And the reports have also become clearer to people. And the opposite effect was pleasant, everything became much clearer and more readable for everyone. And everything became convenient and understandable for us too.
This course influenced my decision to use my design skills in the charity
industry. And I think this can and should be used in any area.
|
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19,111 |
Reflection - Visualization
Challenge & Selection
When working on visualization of something, I try to pick up as many similar images of posters related to a style or a theme as possible. I try to understand the problems and solutions for different cases. It's not always possible to do something worthwhile without copying someone else's work. You have to strike a balance between these two things. If there is a customer for the work, you have to try to pick up and comply with the key ideas of the customer and at the same time to get to his desires.
Application
The first thing I do before working on anything is to get in the mood for the work itself. I turn on lo-fi music or any melancholic music that would not distract from the process, drink water and just relax. As I work, I start improvising and just make as much as I can, so I can choose something later and put it together.
Ideas usually come from the process itself and searching for pictures on Pinterest or Are.na. Personally, I only work in the Chrometype style and sometimes have to look up guides to recreate something. Working in this style is usually about typography and effects (blending styles, working with colors, gradients and textures).
Working with fonts in this style is the second important part of the visual. Well-chosen fonts can solve problems with the composition and complement the graphics. These works usually use two pairs of fonts that contrast with each other.
As I wrote earlier, copying work is bad, but you can take some chips from the projects for yourself. That way you can build up a hand and combine different techniques and ideas with each other and get a really unique product for yourself or a customer. It enhances your skills as a designer and increases the breadth of your thoughts and ideas.
Insight & Approach.
If something doesn't work, I usually sit and experiment with the settings until I get a satisfactory result. This can go on for hours until I just get tired. Most of the time it really works, you just have to gather your strength and thoughts and understand the subject well. Often quite non-obvious things that surround us even at home help. The texture of your carpet or a sticker from the box of your winter boots can work well into your project.
|
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19,112 |
Reflection – Story telling
Challenge & Selection
Story Telling is a great tool, I use it very often as my whole experience is in sales, I meet many customers on day to day basis and I need to work with my team found story telling very useful to communicate company objective to my team and USP of my brands to customers. Sales is a challenging job which can leads to confused or demotivated team members, so sharing my learning and success stories with them is a really good tool to enlighten their mood and confidence. I also learn a lot from their side of stories.
Application
Storytelling is the difference between solving a problem and creating a cause. Here's an issue we face, let's create a pro and con list about how to solve it, pick the best option from there. A cause is something that ignites people, and unites people. And I think that's what a good story does. Let me share my experience How story telling helped me and my team to make our brand successful. When I got promoted to Area manager to newly created division. We were given an anticoagulant brand from other division, that brand was 18 months old and sale of that brand was a concern for the company. Our division future depended on the future of that brand. First five month we put all our efforts and followed marketing strategies. Though our brand was latest generation product and more effective in terms of reducing mortality as compared to existing reputed brand but none of customer wanted to try it. Main reason was customers don’t want to take risk to change from their existing therapy. Then Our leader that time called us to a meeting he showed the data to us and told us if we convince our customer to use our brand in place of existing brand, we can save 11 lives for every 100 units conversions( as per the study). This statement changed our conviction for our brand and gave us some cause for the sales. We started meeting our customer with lot of energy, and within next 6 months we became no. 1 brand in our therapy. This success story helped me to motivate multiple members of my team. Insight & Approach Sometimes a little story can do a lot of good. This course made me see this as a tool in a new way. When I've done it before it was really "ad hoc," but now I can prepare ahead and think of stories that will assist me in presenting my ideas and best illuminate them. I have sales background and wants to start my own company one day. I am sure I still needs to hone my skills as story teller and leverage my big experience.
|
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19,113 |
Learning Launch
Challenge:
The Power distribution business in India is dilapidated due to mounting debts, cross subsidies, non-recovery of due electricity bills, poor and old infrastructure and power theft. To help the power distribution companies sail through this crisis, the State Government has to take some steps and come up with innovative Ideas in order to revive and sustain the Power distribution business towards Profit. In order to achieve this, the government set up a task force which needs to come up with a solution as soon as possible. The task force has recommended to replace the current Energy meters with Smart prepaid energy meters.
Selection:
The task force initially came up with a lot of ideas, but most of them involved manual meter readings and involvement of human resources in unnecessary and unproductive activities. The task force decided to go along with Prepaid Smart energy meters on trial basis in order to find out the conformance of assumptions to the real world observations and also to get an idea about the overall financial viability of the scheme.
Application:
In order to test the idea, the task force identified key areas in the state (taking into account the diversity based on income level, urbanity and geographical conditions). The areas were called as ‘Trial Sections’. A total of 25 trial sections across the state were selected and the existing meters in the area were replaced with Smart Prepaid energy meters. The energy meters came with a simcard and it had to be recharged according to the needs of the households.
The consumers in the selected sections were given prior knowledge regarding the calculation of daily estimated electricity consumption, and they had to calculate their estimated consumption for the trial month and select an appropriate recharge plan. The trials were conducted for 3 months and at the end of the 3 months’ results were observed and consumer surveys were made.
Insights:
The consumers survey and the observations of the trial system gave following observations:
1. A lot of technical glitches in the Smart Prepaid Energy meters. 2. Confusion and dissatisfaction about the way by which tariffs were calculated. 3. Technical glitches in the Meter data acquisition system. 4. Improvement in the revenue generation and more efficiency. 5. Reduction in manpower requirement.
Conclusion:
By taking into account all the above observations, the task force recommended redesign of Smart energy meters and meter data acquisition system. The technical glitches had to be removed by the company producing it and trials had to be taken. The task force recommended a new comprehensive tariff calculation method taking into account all the disparities and New consumer support centers were recommended to be established at all the sections according to the count of the number of consumers in that section.
|
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19,115 |
Mind Mapping
Challenge
Mind Mapping is the tool of choice when you want to get insights from a varied group of individuals who come together. I work at Post Graduate College working with a large group of students from different strata of the society with differences in social, language and family background. The challenge is to create an awareness on the significance of continues learning, Continues learning involves identifying a problem, looking for a solution and implementing the solution, while doing so what do they learn, plays a major role in their life post college. Since the students, come from different economic backgrounds their insights related to day-to-day problems faced by other individuals is different.
Selection
When explaining a concept it is easier to remember and understand when one is able to empathize with others. While explaining to students to empathize. I find that Mind map- and use of yard sale technique helps in gaining insights from the varied group of students in how they look at the problem. a chart paper and some sticky notes gives key insights about how they view the problem and their suggestions on the solution.
Application
Each student is required to make a note on their strengths and weakness, one of the student is selected as a leader who then gets to create a team of students based on the description of the problem that has been given to them. The team then has to gather data on the problem by any sources necessary, which includes interviews with people effected as well experts in the domain or from secondary sources of data as well. Once done they need to arrange their idea of the process which includes the concepts that are important, and how they are connected to one another and the area where they think the problem arises from. They then use sticky notes to collect necessary insights from other group on the said problem and then develop a solution that is viable, desirable and feasible. Which is then tweaked again after getting insights on the said solution from other groups.
Insights
While there are many other approaches to make lifelong learning a habit the use of mind mapping as tool has helped my students getting the perspective of the their peers as well of the people who have been affected by the said problem. The art of asking right questions and looking for apt answers is what they gain. The logical flow of developing a solution for the problems faced is what creates habitual learning.
Approach
Approaches like Storytelling is helpful to make a topic more interesting, but to have a meaningful learning outcome one has to see through the eyes of others. Thus, the mind mapping approach is suitable when the students are an active bunch and there is enough space to move about, for learning to be effective. Once they go through the process, majority of them start thinking from other perspectives and try to solve problems they face in a better way.
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19,117 |
Move4Green campaign: Company General Use
Challenge & Selection
I am the chief operating officer (COO) of an esport team which competes locally. In a new industry such as esports, most expenses are paid by investors just like a start-up, it needs time to generate revenues. In 2016, a new team entered the market with extremely wealthy investors and this cause disruption in the local industry because this wealthy teams started to sign almost all of the top professional players with extremely high salaries which made players sign even if it meant they won’t be on the main team and get play time. As a result, many passionate managers and coaches in my team felt discouraged and had a losing mentality.
Storytelling is an impressive and very powerful tool that enable us to connect and understand our emotional experiences and how we response & preserve them. The esport industry is the youth’s industry, people are passionate, emotional and needs inspirations which can be done through storytelling. I use history, my own experiences and knowledge to develop stories to simplify and inspire those who work alongside me.
Application
Before I was the COO I used to be the manger for a specific roster (6 players team) for 2 years, I had the strongest relationship with them. When I got promoted to the COO position, another manager took over my old responsibilities and did well until the wealthy team entered the market and offered our players 400% increase to their current salary. Obviously, the players agreed to sign with the new team. Their manager was extremely disappointed and feeling discouraged and viewed the whole situation in a negative way, which was only natural. Moreover, we meet and discuss the situation and I explain to him how it is the nature in any sport. I used the story of the book and movie Moneyball which is a biography on a baseball team with a $38M budget deifying odds and achieving what was perceived impossible against teams with +$120M budgets. I gave him a summary of the story to get his interest and gave him an assignment to watch the movie. A few hours later, he’s back extremely motivated and with a fresh perspective. We discussed the story even further and summarized the value we both got out it.
Insight & Approach
The impact on this manager was beyond expectations, he’s currently developing rising talents and the same fresh perspective and motivation and whenever he feels stressed and drifts away from his positive attitude, he goes back to the story as a recharge method and a reminder that you can dare to try to achieve what is thought to be the impossible. Storytelling is an extremely powerful tool especially in a youthful industry such as esports. It was relatable, exciting and valuable.
Because of the impact it had, I started to do the same thing with other managers and staff members. To inspire them and guide them through their jobs with inspirations from movies, tv shows, sports and video games. Many of us overlook the value of teachable moments in entertainment. I started to use these success stories to inspire my friends and family to experiment with the storytelling tool with their own personal and professional lives.
|
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19,119 |
Visualization >Challenge and Selection The tool which I found most interesting among all the four tools is visualization. I use this approach of Visualization or Visual thinking broadly while working with my father, in front of his customers who are private agencies working to apply technology innovations to modernize their mission or the delivery of their services to their customers, which may be U.S. citizens, businesses, and non-citizens. I have used the technique of using a straw man visualization of a problem domain with a set of questions or prompts for discussion to allow a diverse group of stakeholders to learn from each other in the process of defining the scope, boundaries, key elements, and relationships between elements to consider when identifying pain points and opportunities for improvements or solutions. >Application I applied this tool of design thinking i.e., Visualization or virtual thinking to every best possible way I can do. And it is now in my habit to apply it in real life too wherever and whenever I can apply it because it had always given me a head start advantage over my competitors in this ever-changing innovative market. The more you begin to use a diagram while you talk and create a visual image for people of how you are thinking. Things like symbols for example. If you are looking for logos and the way the companies are indulged in representing them is like a brand. > Insights and Approach What I have learned from conducting this exercise is getting in habit of doing visualization is actually a way of cultivating that side of our brain work. It’s really really important to be able to understand the way that you communicate with people. At last, what I want to conclude is when I started getting in the habit of visualizing things, I quickly see that the rest of the room responds to me when I get up and start drawing.
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19,120 |
Challenge and Selection
As a curriculum developer and teacher I use design thinking techniques to create engaging courses for my students. In my history class, I chose “Storytelling” technique which align well with the subject matter and design thinking as this subject needs high level of empathy hence storytelling as an “essential human activity” for sharing experiences, explaining values, and deciding on solutions through vivid verbal and visual accounts was the best fit for the class. Storytelling technique helped to explain the interconnections among situations and settings and the people in different epoch of history. It facilitated my class by teaching broad lessons that engaged students. And as empathy was a key factor of understanding history hence storytelling by improving the power of listening was an essential and fundamental component in the process.
Application
I used the storytelling process by creating different Role Playing Games for specific events in the history book and created stories for that to be read and apply in the game. This way not only the students had fun playing game, engaged in deep learning and flow but meantime, the power of storytelling through game helped the students to understand the events and situations better and be able to visualize the condition of people in specific settings. As an example:
For the World War 2 event I created the WWII role playing game by the help of the students (characters and map) and all together we created a story of the whole event in order to be able to play. It began by identifying the problem, in the case of narrative: what is the idea or the meaning we were trying to convey? In narrative terms this is known as the Controlling Idea was the hardest part of the process. We refined the complex event into an essence that is simple and yet loaded with meaning. During the gameplay which lasted whole term (3 months) we developed the story based on ideas and events we later learned about WWII event. As the first draft designed the way to have the space to grow, through stories questions generated by the students that expanded the breadth and depth of story, leading to lots of innovative thoughts and ideas. It became an important tool for feedback, which was the basis of the iterative process of problem solving that lead to solutions. The story explained and repositioned experiences through a multitude of potential interpretations, which allowed students to test new solutions before committing exclusively to a particular move or decision in the game.
Insight and Approach:
On the other hand, storytelling helped me to understand my students better by listening to and empathizing with their difficulty to understand and empathize. I gained enormous insights that helped me to navigate the academic challenges they faced from the time they started the game till the end. My goal as a teacher was to bring my students to their profound understanding in the most interesting way possible. What I realized was that in the process of designing the story, they often reached a moment at the climax and this excitement often
distract them from the main purpose of the class which was understanding the event through gameplay and storytelling. Hence the gameplay through story mostly lead to subjectively analyze the event based on interpretation without really understanding the purpose. Due to this issue for the next class I plan to objectify the narrative to make it easier to create stories with intention, and easier to apply specific narrative devices in careful ways and keep the ideas organized.
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19,122 |
Challenge:
I was looking for a new career path other than the one I was currently working on. I have worked in current job for several years and found no passion in it. So I would like to jump to a new area by doing a Master degree. Yet there are several paths that I am interested in taking, either one is very appealing to me. So I need some way to design a path that I would be satisfied following in the next few years. Maybe I could also come up with some new options during the process.
Selection:
I choose Mind Mapping as my tools. Since now I have several vague directions, and much information about the thing I am willing to do. As mentioned in Week 3, the lecture of Mind Mapping, I have done something about the “What is” phase of my design. Yet I haven’t done much on “What if”, and I do not have much concrete ideas yet.
Application:
The first thing I did is to find a core value of the career path I would like to follow, which is a job which includes generating visually fun product. Branching from this core value, I quickly identify several fields of work I could participate, as shown below in figure 1, they are: Media designer, Game designer, Graphic design. Further, I generate several possible positions I would probably take if I follow that path.
Figure 1. My mind map
Insight:
Visual
Producing
Work
Game Design
Graphic Design
Media Design
Level designer
Character designer
3D artist
Game programmer
Technical artist
Game designer
Animator
VFX designer
UI designer
Brand designer
Book designer
Design consultant
Youtuber
Producer
Online education
Media Marketing
Animator
VFX designer UI designer
After applying mind map, I find that there are several overlaps in the areas of my choices. Such as animator is a position both needed in Game design company, as well as company implementing new media strategies as their way of advertising. Which means I could focus on gaining some of the techniques during my study, which applies to several different desirable positions.
Approach:
The next time I might choose to start from a different point. This time I start with my core value, which is just my our preference and satisfy my own need. However, a good job can also involve contribution to the community. So the next time I might try starting with the contribution to community, which would definitely lead to a different mind map.
|
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19,126 |
Example Reflection-Learning Launch
Challenge
Im a marketer for an educational insititution that provides Masters programs and specializations. Most of the programs are Master programs in Law, Medicine and Business. We had the problem that not alot of people were enrolling in our institution. In one Project that we executed we thought that if we provided 40 minute free classes of the most demanded courses in Law, Medicine and Business for a period of 3 months and then asking those who attended what they thought about the classes and our institution that this would have been a way to improve but also increase the number of people that would enroll in our institution.
Selection
We decided to do a learning launch.
Application
When we executed this Project we did it in a way that it would also be an event where after the free classes the people that atended would go to another room where we would invite them wine and snacks and have people of our organization ask them informally about what they thought about the free classes and how the classes or the organization could improve.
The classes were offered at night from Monday to Friday from 7:00 to 9:00 and then the event after the classes would last about an hour. At the beginning of the classes we would give them a small introduction to our organization and show them our website and brochures this way they would have ideas on how we could improve our organization.
After the classes in the event people from our organization asked those who atended what they thought about the classes and how we could improve our organization. We thought that after this Project the following year the number of people enrolled in our insititution would increase.
Insight
We learned that the people that atended the classes thought that the classes were too theoretical. Lawyers wanted us to present more cases. Those that were in business also thought that we needed to present more cases. Some told us that we needed to include more recent topics important to business.
Approach
We thought that we needed to extend the time to be more than 3 months so that more people would come. This way we would have more ways that we could improve our classes and the organization.
|
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19,132 |
Visualization
Challenge & Selection
The tool I used was the tool of Visualization, or Visual Thinking, to achieve a shared unify understanding of my company products specifications among a diverse group of my customers and clients before attempting to identify and define possible solutions to their patients problems and as a result they will be convinced to chose them as first choice over other products. I use this approach often with our customers, who are healthcare providers ranging from nurse to pediatric consultants working to apply nutritional innovations to modernize their treatment services to their patients. I have used the technique of visualization of their patients problems with a set of questions or prompts for discussion to allow a diverse group of healthcare providers to learn from each other in the process of defining the issues, available products in the market, and competitive edges between our product and others to consider which is better and give best results and discover opportunities for improvements or solutions.
Application
I start the process by creating a survey of what are the most common clinical illness they are facing in their everyday practices to understand the environment. Using flap charts or other feedback reports. If materials are not available, then I conduct informal interviews with one-five of the healthcare providers who serve as my main points of contact on the initiative. If appropriate to the situation, I will borrow the concept to “front-stage/back-stage” which helps to reinforce the notion that every service – even an internal service – has customers with whom the service provider interacts the service. The template I often start with also has a column on the left to identify clinical illnesses and a column on the middle to identify the required components or description of product which is necessary to overcome these problems and column on the right to identify an example of described product. The chart is simple, using simple shapes and icons available in Internet. For the activity, I will divide the HCPs into groups of 5-6 participants each representing a different clinical issue or area of interest. Each group receives a poster-size flap chart that they can write on directly, or use sticky notes to make comments. I give them two-three questions to answer, such as:
1) What key elements that you are looking for in the product?
2) What would you change about the product to make it more safe or efficient?
3) What key insights do you have about the most recommended product that you prefer to overcome your patient’s problem?
I gave them approximately 20 minutes to discuss the questions and mark up the charts. Then I have each group report out on their answers to those three questions while pointing to the mark-ups on their poster. As each group reports out, I record commonalities in the insights of each group, and then additional insights that come from the group discussion on an additional copy of the chart. After the session, I digitize each group’s poster as an artifact, create a view that combines the shared and new insights from the group discussion, and then create a revised chart that incorporates their feedback and proposed changes that they agreed to as a group.
Insight & Approach
What I have learned from conducting this exercise with several groups is that while the feedback is important for reinforcing their understanding of the problem they are working to solve, the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space. The charts gives the diverse group of HCPs a focal point for discussion that allows them to share their perspectives and develop insights into potential root causes of their patients problems. While they could create the chart from a blank slate in a collaborative manner, starting with conversation for them. They can quickly identify where they are in the chart – or if they are missing – and can more quickly gain new insights about differences between products instead of taking time to identify them. They can also identify variables in the problem space – that is, it helps them to identify what they don’t know, in what areas they need to obtain information or data to provide the values for the variables. Since I discovered that the most valuable aspect is the shared insights and learning, next time I would use the visualization activity as a starting point for a series of design thinking activities. Then the revised chart that incorporates their combined feedback can serve as a reference tool throughout the remainder of their work.
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19,134 |
Visualization
Challenge & Selection the primary tool I take advantage of was the tool of Visualization, or Visual Thinking, to realize a shared understanding of a drag area among a various cluster of stakeholders before making an attempt to spot and outline attainable solutions to the problem. I use this approach typically with our customers, who are government agencies operating to use technology innovations to modernize their mission or the delivery of their services to their customer, which can be U.S. citizens, businesses, and non-citizens. I even have used the technique of employing a straw man visualisation of a problem domain with a group of queries or prompts for discussion to permit a various group of stakeholders to find out from one another within the process of shaping the scope, boundaries, key parts, and relationships between elements to contemplate once distinguishing pain points and opportunities for enhancements or solutions. Application I begin the method by making a straw man graphic of the matter domain. To develop the straw man graphic, I'll draw from any existing material obtainable to grasp the environment. the present material could also be operational or procedural documents, coaching materials, selling materials, government agency or alternative auditing reports. If materials aren't available, then I conduct informal interviews with one-three of the stakeholders who function my details of contact on the initiative. If acceptable to the situation, I'll borrow the conception to “front-stage/back-stage” from previous research, and mentioned in David Gray’s book, “The Connected Company”. The front-stage/back-stage approach helps to bolster the notion that each service – even an enclosed service – has customers with whom the service supplier interacts and internal processes that change the organization to produce the service. The templet I typically begin with conjointly features a column on the left to spot Partners and worth Chain suppliers and a column on the proper to identify Oversight Organizations, resembling Congress, GAO, labour unions, support groups, and alternative entities that will add constraints to however the organization operates. The straw man graphic is easy, victimization simple shapes and icons obtainable in Visio or on the Internet. If the front-stage/back-stage read doesn’t work, then i'll produce a unique kind of visual, either supported a high-level method flow with swim lanes for various stakeholders, or another format. For the activity, I'll divide the stakeholders into teams of 5-6 participants every representing a unique organization or space of interest. every cluster receives a poster-size copy of the straw man graphic that they will compose directly, or use sticky notes to form comments. I provide them two-three inquiries to answer, such as: 1) What key parts are missing from the graphic? 2) What would you modify about the graphic to make it additional accurately mirror your downside space? 3) What key insights does one have regarding the relationships between the entities in your downside space? I provide them or so twenty minutes to debate the queries Associate in Nursing price the graphic. Then I even have each cluster return on their answers to those 3 questions whereas inform to the mark-ups on their poster. As each group reports out, I record commonalities within the insights of every group, so additional insights
that return from the give-and-take on an extra copy of the graphic. when the session, I alter each group’s poster as an artifact, create a read that mixes the shared and new insights from the cluster discussion, so produce a revised graphic that includes their feedback and planned changes that they united to as a group. Insight & Approach What I even have learned from conducting this exercise with many teams is that whereas the graphic – particularly the revised graphic that incorporates their feedback – is very important for reinforcing their understanding of the matter they're operating to solve, the additional valuable side of the activity is that the shared insights and shared learning that happens whereas they're operating to outline their downside space. The graphic offers the varied cluster of stakeholders a pay attention for discussion that enables them to share their views and develop insights into potential root causes of their problems. whereas they might produce the graphic from a blank slate during a cooperative manner, beginning with a straw man jump starts the speech communication for them. they will quickly establish wherever they are within the graphic – or if they are missing – and might additional quickly gain new insights regarding relationships between key entities rather than taking time to spot them. they will conjointly identify variables within the downside area – that is, it helps them to identify what they don’t know, in what areas they have to get info or knowledge to produce the values for the variables. Since I discovered that the most valuable aspect is the shared insights and learning, next time I would use the visualization activity as a starting point for a series of design thinking activities. Then the revised graphic that incorporates their combined feedback can serve as a reference tool throughout the remainder of their work.
|
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19,135 |
Learning Launch
Challenge:
I had launched one sweets house but my sales were not as good as is expected. All customers who bought my products liked them but wanted to see something extra and different. Also, my sweets house was near to maternity hospital, people from hospital wanted to sit, have a fun and wait for their dears there but I didn’t have enough sitting places (they are just 2), this fact also caused lower sales of my sweets house. But I didn’t have money to pay either extra cooker or buy extra tables
Selection:
I had already had experiences on doing something by myself either it handmade tables or cookies. So, I decided to go with that by myself. It means, the learning launch tool will provide me doing experiments, test my ideas and get quick results.
Application:
For my learning launch, I started to research how to do tables/chairs and different sweets by myself. Firstly, I tested it for my friends, after 3-4 times I finally do the best version of tables for my sweets house. By doing so, I recorded all these preparation: testing of my friends, their falling downs from chairs and then posted all of these on social media. Tables/chairs and videos liked by many people and the interest in my sweets house started to increase.
Secondly, I started to practice to cook new cookies and sweets. And bought a lot of cute and cheap stuff for decoration of them, also I started to name new sweets accordingly our culture, as well posted new sweets on social media and ask customers to name some of them. It created a strong relationship between my sweets house and customers, because as they said before they felt like home there.
Insight:
By applying learning launch tool, I observed and gained a lot of information about my customers, which active communication with them through social media increased my sales for 1 month for 2 times. People who are named new sweets through social media started to come sweets house often to see their creativity and share it with their friends. Also, my self-doing of chairs and tables caused additional opportunity for me because some people started to ask me for that for their backyards.
Approach:
From the experience that gained by me through learning launch tool I enjoyed and get a lot of new information. I would like to choose use learning launch tool again if any problem I will face. Because as I mentioned on selection parts this tool provided me to test my ideas and get quick results from them.
|
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19,137 |
Challenge
I am a product manager in corporate company. I’m in charge of the launching new products and meeting with possible partners to decide building new products. I’m also responsible for managing current products so as to improve revenue and provide better experience to our customers. I am working with cross functional teams such as developers, UX/UI designers, lawyers, marketing specialist, researcher etc. If we decide to enter a new market or decide to build a new services/application/web page we have to decide carefully. Time is important and process takes long time to complete so we had to find better way to decide final products each time.
Selection:
Our teams have been working on different working methodologies such as Scrum, waterfall, Agile. It depends on the projects and we have small cross functional teams for each small project. This time we prefer to use launching learning tool to lead project
Application
At the first learning launch, we came together and talked about the new mobile application project. As we learnt from the videos, this time we did not do assumption and prepare a business plan quickly because it would cause a fail after working hard for months and launch the projects. We talked about together ideas and give feedback each other. Create draft plans had our research, identify the market needs, build a design concept of the product. We had assumptions but we clarify the personas and asked the market research analyst to find a focus group to test our ideas. Meanwhile, our developers create a minimum valuable product for the focus group. We asked the people to use this beta products and observe their behaviors. After the focus group session, we meet with the team again to prioritize customer insights then we launch a beta version of the product for limited customer in order to create quality and enough data to observe. Also, our UX team created A/B tests to improve our test and marketing specialist create alternative designs for campaign to find best Cost per Click ads. In the third week, we realized we had so much progress in the project and launching learning helped us to be more productive. Prioritization and collaboration quickly are one of the best parts of the launching learning, we all were exciting to work together and observe each step and create the changes to build better solution.
Insight & Approach
By applying the learning launch, we had opportunities to test lots of different case in short time. The best part we worked better in that short time. Even in three weeks we realize that first idea and the final idea had lots of differences it was so much than what we expect at the beginning. We haven’t launched the project yet but we are already sure that we will use learning launch approach tool on the other projects. It helped us to realize our assumption would be so wrong at the beginning.
Our team also are exciting to use Visualization tool especially for bigger cross functional teams we think it would help us to save time.
|
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19,139 |
Challenge
My team and I were responsible to develop a new innovative product. My company produce vacuum cleaners a large part of our market is dominated by east Asia companies that respect our Italian companies have low manufacturing costs that can permit to sell they products a very competitive price respect of our products.
What we are trying since the last ten years is to improve our quality and the mean time to reduce the cost, but with this police we are not gaining parts of the market.
What we have decide is to develop a new innovative product in order to generate a value added respect the other product that are in the market, in order to increase our sales.
Until now the develop of new product process is not very structured and the innovation are only in reducing of energy consumption, reduce the assembly time and plastic part cost.
To change this, we have created a new process of product development, we have start understanding the market, who are our customer, what the market offer and how to really understand the needs of our target customer.
We start “living” with our customer. We have select some people, that could be our potential target based of the personas that we have identify as our potential customer.
We have follow these people during they daily cleaning activities and we have made some interview and focus groups.
What we have understand during this analysis was that we were losing something, some actions, habit during the cleanings activities, and all the considerations about the customer experience were filtered by the point of view of the marketing assistants the only person that was living the experience with the customer.
Another problem was that since the firsts ideas, to really understand how traduce it in a product, we created a model of the product with software, but this reduced our flexibility and increased the necessary time to see in practice our ideas.
Selection
Due these last considerations we understand that what we need more visualization tools, like photos, video, drawing etc. in order to better capture every moment of the customer experience, to permit to share this experience with all the team, to be efficient and flexible in creation of models from our ideas.
What we need is something totally different respect the past process of development, more flexibility and velocity in the creation of concepts (till now for every idea we were creating some CAD models, operations that needs at least 2 working day). Thanks to the simply drawing of the concept now by a pencil, we experiment in few minute something, the creation process now is very quick and flexible to the changes
With video and photos all the team can do the experience with the customers. In the brainstorming session these video and photos can be shared with the group, and help us to generate more shared ideas form what we view in customer journey experience.
Application
The first application of these principals was taking picture and videos of the customer during their daily activities, thanks to this we were able to understand better understand the customer experience to se something that the marketing assistant didn’t saw living with the customer the experience
The second step was draw every idea of a new vacuum cleaners and attach it and wall during the brainstorming for the creation of concepts, some additional feature was draw on post it and attached and the draw. Thank to these models we were able to choose from different model the best 3 that we had model with the CAD software.
With the CAD models we have present the new model to a focus group of our customers and to president of the company. Thanks to this we have also evaluate the feasibility of the model from the manufacturing point of view.
Finally, thanks to the customer suggestion, the feasibility analysis and the president approbation we have select the prototype that had realized, and with the customer suggestion we have made some modification of the original model.
We realize the prototype and after a test with the costumers we start the production
Insight
Thanks to design thinking, we really understand the customer needs, we create a totally different product. We use the visualization tools during all the process. The photos and the video have made possible to better analyze the customer journey, and some features about we never think before that can add value for the customer. Drawing all our ideas we could analyze more models like never before the simplicity and flexibility of this approach permit to evaluate all the ideas not only what sound good and simply makeable from manufacturing point of view.
Challenge
I and me was encharge to develop a new product. My company produce aspirapolveri, the current market is dominated by companies of east Asian countries with low cost prdocution and assembly. In contrast with this situation we need to develpe a very innovative product. Until now the product innovation was simple a increase of performance of aspiratore motor or the energy consumption what we need is totally different approach
Selection
After an analysis of the mark
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19,140 |
REFLECTION VISUALIZATION Background of the Situation & Challenge There is a problem between three major partners who are involved in the same activity related to education of children. These partners are: -Administrators of a Secondary School –Teachers and –Parents (who have children in the same school). The three partners are involved in an independent educational activity, during a period of long holidays. The School administration has to overseeing the activity, the teachers must teach students, and the parents have to pay fees, a fixed sum of money, as convened. The main challenge is that all parents are not paying regularly what they are supposed to pay and some of them do pay in late. In consequence, teachers are complaining and reluctant to offer the service of teaching the students. In return the Administrators of the school are also confused, because the students have to pass a national test in the coming days. A solution must absolutely be found in order to resolve all problems for the satisfaction of all different partners and, at the end, obtaining good results. Selection and Application Before the formal meeting, I had informally asked each group (School Administration – Teachers – Parents) to think seriously about the current situation and if possible, to show different ways possible to overcome it. At a well known time and agreed up on by all partners, representatives of parents, teachers and the school administration we met at School to deal with the issue. Each representative had to share the main ideas of the group he represented and at the end to be the first one to report the result of the meeting to his colleagues, before the “official” publication of the meeting report. Approach and Insight With the tool of visualization, applying the ‘’participatory approach’’, particularly well known in Project Management, and another of “information and feedback” very used in Communication I tried to get every partner (through his representative) involved in the process of solution searching. With the example of the functioning of the human body (with some draws on a smartboard of the school), I tried to show that each partner is important and irreplaceable for general well being of the hall structure and I invited each one to give freely his contribution.
Finally, at the end of the long meeting and fruitful exchanges, we agreed up on the new way to follow in order to continue effectively the process of the realization of the action we wanted to accomplish. Seeing how the exercise went, I think that the tool or the method of visualization is a very good one, if we want to generate new ideas and even solve situations which were, otherwise, compromised; as it allows each partner to show what is his aspiration and to give his contribution for the good realization of something important to each one and to all.
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19,141 |
Application of Mind Mapping tool in Automotive domain
Challenge: Describe your challenge, including all relevant information.
I work in an Automotive R&D company. Here I mainly work on creating engine control strategies or in other words I design how electronics integrate into our mechanical engine to make the engine more efficient. Recently I faced an issue, the ECU (electronic control unit, it basically tells the engine how to operate) was getting damaged each time I tried to start the vehicle. None of us in my team was able to figure out the reason why, since the entire system was very complicated and had a total of some 200 - 300 different variables involved.
Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why you selected it for your challenge -- including any appropriate video lecture references).
Since it was a very complex system and there were a lot of inter-dependencies between the influencing variables I decided to use the mind mapping tool to get the complete picture of the issue and finding it’s root cause. Mind mapping is a highly effective and logical visual thinking tool which can be used to showcase very complicated data in a structured manner.
Application: Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively).
Out of the total 200-300 variables involved I selected 25 most influencing variables and prepared a complete mind map capturing their inter-dependencies. I also made sure that no vital functionality of our engine was affected.
The mind mapping tool was very effective for me as I was able to figure the exact route cause of the issue (the fuel injector was drawing in too much current) which was responsible for the damage to the ECU.
Insight: Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly).
Initially I thought the fault was from the electrical side. But after the completion of the mind map and the inferences that I derived from it, I found out that there was a mechanical issue with the fuel injector due to which it was drawing in too much current.
Approach: Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s) why.
This was a very successful project and I was able to finish it very much before the deadline. So I found out that mind mapping gave me a very systematic & structured thinking approach. I was
able to map and link together multiple variables to get an overview of my system which uncovered some important traits about my system which I didn’t even think of before.
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19,143 |
Design Thinking: From a Problem-Solving Method to an Innovation Capability In the following sections, we exami e the field of design with a focus on one of its recent developments, design think-ing, because of its ambition to con- ribute to the field of management in general. Design as the Field of Innovation According to Simon ( 1969 ), desi n is the process by which we devise courses of action aimed at changing existing situ-ations into preferred ones thro gh the creation of artifacts� objects created by humans through creative reasoning. Design is concerned with innova ion: It is the science of the artificial (Simon, 1969 ). In this sense, it is different from other cognitive approaches su h as decision making because it requires us to define the options among which the choice and the optimization is rea ized. For a long time, design was con-sidered the creative activity whose aim was to determine the formal qualities f manufactured objects (Maldonado & Cullars, 1991 ). Loewy renewed this perspective by emphasizing the func-ti nality dimension through industrial design. The Bauhaus (Droste, 2002 ), a landmark in the academic field of desi n that was founded in 1919 by Walter Gropius, is generally consid-ered the birthplace of design that went beyond th pure aesthetic and artistic perspective. It was based on the union of all arts and crafts. Gropius developed a craft-bas d system of teaching that aimed at developing skills, resulting in the creation of useful and beautiful artifacts for mas - production products that achieved functional and aestheti-cally satisfactory design. In Gropius � s thinking, desig ers were to integrate the materials and colors as well as the artistic, the visual dimension, and, pro-gressively, the tec nology. They were encouraged to produce their own cre-ative designs based on their subjec-tive perceptions. Thoug the Bauhaus school existed for only 14 years, it had The biggest driving force is the accelerated rate of change in business and society caused by advances in technology. As companies become more software-driven, and the rate of change increases, so does complexity. Most companies are optimised to execute and solve a stated problem. Creativity is about finding the problem worth s lving. An absence of a scalable creative framework encourages incremental innovation in lieu of disruptive innovati n. As companies strive for disruptive innovation, they must find ways to inject and scale creativity across their organ sations. Digital transformation is about the accelerated disruption of business models and requires a mind-set shift from prob em solving to problem finding. CEOs need to be visionary leaders: from establishing an internal culture that encoura es ideation, creation, and iteration, to building strategic partnerships to create new value propositions.7 � Sam Yen Chief Design Officer and Dr. Chakib Bouhdary, Digital Transformation Officer, at SAP Design thinking is our best tool for sense-making, meaning making, simplifying processes, and improving customer xperiences. Additionally, design thinking minimises risk, reduces costs, improves speed, and energises employees. esign thinking provides leaders with a framework for addressing complex human-centred challenges and making the best possible decisions concerning: � Redefining value � Re-inventing business models � Shifting markets and behaviours � Organisational culture change � Complex societal challenges such as health, education, food, water and climate change � Problems affecting diverse stakeholders and multiple systems Design thinking succeeds when it finds ideal solutions based on the real needs of real people. In a recent Harvard Bu iness Review article on the evolution of design thinking, Jon Kolko8 noted, People need their interactions with technologies and other complex systems to be simple, intuitive, and pleasurable. hen done well, human-centred design enhances the user experience at every touch point and fuels the creation of pro ucts and services that deeply resonate with customers.Design is empathic, and thus implicitly drives a more thoughtf l, human approach to business. When done well, human-centred design enhances the user experience at every touch point and fuels the creation of p
oducts and services that deeply resonate with customers. Design thinking informs human-centred innovation. It begins with developing an understanding of customers� or u ers� unmet or unarticulated needs. � The most secure source of new ideas that have true competitive advantage, an hence, higher margins, is customers� unarticulated needs,� says Jeanne Liedtka (Batten Briefings, 20149), � Cus omer intimacy � a deep knowledge of customers and their problems � helps to uncover those needs.� Design thinking minimises the uncertainty and risk of innovation by engaging customers or users through a series of prototypes to learn, test, and refine concepts. Design thinkers rely on customer insights gained from real-world expe iments, not just historical data or market research. McKinsey reports the best results come from constantly blending ser research � quantitative (such as conjoint analysis) and qualitative (such as ethnographic interviews) with market analytics.
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19,145 |
EXAMPLE REFLECTION – MIND MAPPING
Challenge
A Kindergarten’s Manager in México wanted to know about the willing to enroll (and the potential local demand) for his new Elementary school project with the same brand, philosophy and educational method at his area. This project attempts to be an extension of the existing educational offering. The school has been performing for 24 years only at the Kindergarten educational stage with a well differentiated product. On the other hand, the Elementary school project has been significantly encouraged by 2 types of parents: the ones that are requesting for a continued school for their kids (because it is near or convenient for their families), and those parents who had experienced good results with their kids on their kindergarten first years. Now that School has been highly recommended by parents, Marketing costs are fewer than ever because of the powerful word of mouth at the city. Now the challenge is to demonstrate or eliminate the hypothesis and assumptions on the consumers making decision process (specifically parents of 3rd kindergarten students) that need to make a decision before February 2016 between existing (and potential) local Elementary Schools. With this, we could have great information to foresee if the Elementary School project (specifically on a new location) will be feasible for this Educational Institution.
Selection
The tool I applied with the “On hand potential customers” group (19 parents that are already clients of the kindergarten school) was Mind Mapping. It provided a clear understanding of the key factors on consumers making decision process for this segment. It clearly revealed which factors are strongly playing before choosing a school and how lifestyle, expectations and new educational techniques are influencing their decisions. The information obtained after this session and reflection also let us identify patterns and enabled us to build 3 Personas as prototypes of future clients (target) for Elementary School project. I also used this tool as a feasible way to problem solving. The minimum statistical sample for these purposes is not achievable with little time, low budget and few resources.
Application & Insight
I started the session with soft questions to answer under a Likert scale like: From 5 to 1 (5 is the most likely) As a parent, how deep are you involved with the next School decision for your kids? how hard it is for you (and your family) to analyze all options and get into a conclusion? I realized that most of them are highly involved but getting crazy when getting to conclusions. Then, I asked mothers and fathers to write down how was a week in their lives as parents, specifically regarding with their kid’s rising and education process: routines, activities, tricks, compensation systems and everything else. I felt parents venting their stress while they laughed from time to time from themselves! Soon I got a deeper insight on how lifestyles are driving certain issues for education
and which key factors must be included in that new Elementary school offering. When 19 life maps were ready, I asked people to write aside one word to describe what can be improved about that. Then, they must write down (again with one word) what made them feel more upset about it. It was obvious that parents were facing certain challenges and troubles when rising and educating their kids. One assumption is that some of these issues can be resolved with a new educational method to practice in both places: at school and at home. After that, I asked parents to write down on a post-it the objectively best solution they can give to every described issue (trying to get to ‘What Wows’, either is on their hands or not). I found certain “best solutions” (now key factors) in common; these items were absolutely influencing their decisions for Elementary School: professors mastery, monthly clear objectives, kid’s development skills, experiential education, personalized education, ambient, learning materials, learning systems, human development, sports and culture, values, schedule, facility conditions, infrastructure, policies, congruence of thought, communication, feedback, advising and educational psychology system (Please note is a Mexican school). By the way, these key factors can be clustered into 3 big bundles: operational excellence, customer intimacy and performance superiority, according to Wharton’s School Marketing Leadership Theory, so New Elementary School Project can now leverage these key factors into their Marketing and communication strategy. I then found 3 client prototypes: 1) the ones who want to perpetuate their lifestyle and want some key relationships for their kids and a fair value elementary education 2) the ones that are genuinely involved in kid’s development procuring new experiences and methods for better competences, and are willing to spend more time and money in it. 3) The ones that are involved but with less time to spend because of full- time work; although they are seemingly “away for hours”, they give extra value to feedback and communication between family and school.
Approach
I must develop more visual support materials to find results easier than this way. I noticed people extended away the time session when they expressed their opinions and sometimes trying to justify why are they acting like this with their kids (specifically at the “upset” word), when the session purpose was not to go deeper into justifications or feelings. Anyway, I felt this first shot productive!
|
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19,146 |
Storytelling
Challenge -
I am currently studying and also I am a part of an NGO (Non-governmental organisation) which focuses on providing menstrual hygiene products to slums in India. Poverty refers to a situation in which a person remain underprivileged from the basic necessities of life. In addition, the person does not have an inadequate supply of food, shelter, and clothes. In India, most of the people who are suffering from poverty cannot afford to pay for a single meal a day. Also, they sleep on the roadside; wear dirty old clothes. In addition, they do not get proper healthy and nutritious food, neither medicine nor any other necessary thing.
India as a country believes that women cannot be touched or even use the same utensils people at home use for cooking while she is on her period. Modern times have surely brought a huge change in my society but there are still many places in which wearing a pad is not accepted and women who are in their period have to use cloth which can cause infection and rashes. People think that pads aren’t affordable and even if they are they are unsafe for women. Convincing women to actually buy pads or make their own biodegradable pads id the challenge we were facing.
Selection -
The most appropriate tool we could use for this challenge was storytelling, we could share our own stories and bring experts to share their stories to convince women on why they should shift to wearing pads instead of cloth. People tend to listen to stories and involve themselves rather then just people telling them what to do. Storytelling gives people a holistic approach.
Application -
Before a week I enrolled to this course called design thinking for innovation, as soon as I enrolled for this course there was a major problem going around in the NGO and I thought about how storytelling could be used as a tool to emotionally connect with out audience (villagers) and convince them to use pads over rugged clothes.
Insight and approach -
We as a team of 5 applied storytelling to tackle our situation by actually taking expert doctors to unprivileged areas and share their own experiences. We firstly had a group meeting in which we all gathered and shared our ideas on how we can tackle this issue, after studying this particular course I thought that storytelling was the best approach we can use and I gave them specifics on how people will connect more to stories rather then presentations. After an hour long debate we were all convinced that this was the best approach.
Within the next 2 days we talked to different doctors on how they could help us in this cause and it was astonishing that more than 12 doctors actually agreed to come with us and talk to people on why they should be wearing pads. Shockingly we also found a
doctor who was convinced that she could show people on how to make their own washable pads at home which were safe to use and cost effective.
Next day we planned a visit to a particular village and gathered all the females and told them to share their stories and then our experts told their own stories. People were really excited and then we had a full day planned on how they could make their own pads.
My eyes were wide open on the power of storytelling, convincing the women to use pads was a mammoth task but listening to them and then sharing our own experiences made them sympathise with us which finally led to them accepting to wear pads.
|
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19,147 |
Reflection – Mind mapping
Challenges
We are a media house and recently my team and I faced a problem with gathering a bunch of people for the video. The concept of the video was to present different opinions from people and we needed around 20-25 of them. The video was on the corona virus timeline and how it has left themselves and so many people affected. We failed getting that many number of people to give out their opinions. We needed to find a solution for this and figure out why people were not agreeing to be a part of the video despite being approached in the right way.
Selection
The tool we used was mind mapping. We wanted to easily figure out all the possible reasons and not complicate the process of figuring those out.
Application
We sat down together and made a creative map. Starting from the reasons for people not agreeing, any loop holes in the objective of the video, the way of approach, etc. We first decided to make 3 different maps. One each for people’s refusal, the fault in the concept, and how we could make them believe that this would create awareness.
Insight
As we began the process of mind mapping, we happen to realize that the people who were being approached weren’t entirely empathetic to the current pandemic situation. When one does not feel that his/her opinions would be clear, he/she would not be comfortable expressing it. So we started approaching the right people, the people who were actively volunteering and helping the ones affected during these times.
We finally happen to gather 20 people for the video. The fault in the concept of the timeline was that it was more about the negative aspect of the pandemic and it wasn’t provoking positivity in people. We realized it would create more awareness in people when they see the parts where it would give them hope and appreciate the betterment of the situation and be optimistic about the future.
Approach
We would definitely use the mind mapping tool before we start of any projects further as it makes the process of planning very easy and reliable. Another tool we thought would make a big impact to our brand would be Storytelling. Being a media house, our main objective will always remain that. But, a story which makes people believe in themselves and their opinions more than they believe in us helping them express would come off as a powerful tool for our
branding. At the end of the day our aim is to bring out the opinions in people about things that are hindered to talk about openly and also about the fields that are not completely exposed to the outer world.
|
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19,152 |
Visualization
Challenge & Selection
The main instrument I utilized was the apparatus of Visualization, or Visual Thinking, to accomplish a common comprehension of an issue space among an assorted gathering of partners prior to endeavoring to recognize and characterize potential answers for the issue. I utilize this methodology frequently with our clients, who are government offices attempting to apply innovation advancements to modernize their central goal or the conveyance of their administrations to their client, which might be U.S. residents, organizations, and non-residents. I have utilized the procedure of utilizing a misrepresentation representation of an issue space with a bunch of inquiries or prompts for conversation to permit an assorted gathering of partners to gain from one another during the time spent characterizing the extension, limits, key components, and connections between components to consider while distinguishing trouble spots and open doors for upgrades or arrangements.
Application
I start the cycle by making a misrepresentation realistic of the difficult space. To build up the misrepresentation realistic, I will draw from any current material accessible to comprehend the climate. The current material might be operational or procedural reports, preparing materials, advertising materials, GAO or other examining reports. In the event that materials are not accessible, at that point I direct casual meetings with one-three of the partners who fill in as my primary concerns of contact on the activity.
On the off chance that fitting to the circumstance, I will obtain the idea to "front-stage/back-stage" from past research, and examined in David Gray's book, "The Connected Company". The front-stage/back- stage approach assists with fortifying the thought that each help – even an inner help – has clients with whom the specialist co-op connects and interior cycles that empower the association to give the administration. The layout I frequently start with likewise has a segment on the left to recognize Partners and Value Chain Providers and a section on the option to recognize Oversight Organizations, for example, Congress, GAO, trade guilds, promotion gatherings, and different elements that may add imperatives to how the association works. The misrepresentation realistic is straightforward, utilizing basic shapes and symbols accessible in Visio or on the Web. In the event that the front-stage/back-stage see doesn't work, at that point I will make an alternate kind of visual, either dependent on a significant level cycle stream with swim paths for various partners, or another arrangement.
For the action, I will separate the partners into gatherings of 5-6 members each speaking to a distinctive association or zone of intrigue. Each gathering gets a banner size duplicate of the misrepresentation realistic that they can compose on straightforwardly, or utilize clingy notes to offer remarks. I give them two-three inquiries to reply, for example,
1) What key components are absent from the realistic?
2) What might you change about the realistic to make it all the more precisely mirror your difficult space?
3) What key experiences do you have about the connections between the substances in your difficult space?
I give them around 20 minutes to examine the inquiries and increase the realistic. At that point I have each gathering report out on their responses to those three inquiries while highlighting the imprint ups on their banner. As each gathering reports out, I record shared characteristics in the experiences of each gathering, and afterward extra experiences that originate from the gathering conversation on an extra duplicate of the realistic. After the meeting, I digitize each gathering's banner as a curio, make a view that joins the common and new bits of knowledge from the gathering conversation, and afterward make an overhauled realistic that joins their input and proposed changes that they consented to as a gathering.
Understanding & Approach
What I have gained from directing this activity with a few gatherings is that while the realistic- particularly the reexamined realistic that fuses their criticism – is significant for fortifying their comprehension of the difficult they are attempting to comprehend, the more significant part of the movement is the common experiences and shared discovering that happens while they are attempting to characterize their concern space. The realistic gives the assorted gathering of partners a point of convergence for conversation that permits them to share their points of view and form experiences into potential main drivers of their issues. While they could make the realistic from a clear record in a cooperative way, beginning with a misrepresentation bounce begins the discussion for them. They can rapidly distinguish where they are in the realistic – or in the event that they are missing – and can all the more rapidly increase new experiences about connections between key elements rather than setting aside effort to distinguish them. They can likewise distinguish factors in the difficult space – that is, it makes a difference them to distinguish what they don't have the foggiest idea, in what territories they have to get data or information to give the qualities for the factors. Since I found that the most important viewpoint is the common bits of knowledge and learning, next time I would utilize the perception action as a beginning stage for a progression of configuration thinking exercises. At that point the modified realistic that fuses their consolidated criticism can fill in as a source of perspective instrument all through the rest of their work.
|
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19,155 |
Improving Customer Service - Mind Mapping
Challenge
My organization has appointed me to be part of a team who are responsible for transforming customer service experience. It has been reported that over a period of time, the organization is unable to deliver and live up to the expectations of the customers. This is heading to great a setback for the organization’s reputation, customer retention and eventually profitability. The aim of the project is to understand the pain points of customers, identify the gaps with regards to customer service and have a holistic view of the situation. We need to propose and develop solution within the given period of time 3 months along with limited resources, IT team. We need to consider not only the given constraints (time and resources) but also accommodate other stakeholders’ needs and requirements.
Selection
For resolving the current situation and proposing a solution, the team has decided to opt for “Mind Mapping” tool. We need to involve internal and external stakeholders to understand their need and unveil the issues they are facing in order to generate and redefine a process which is according to their need.
Application
For the application of Mind Mapping tool, we organized number of focus group feedback session belonging to various customer service department. Our aim behind conducting such session was to note down the problems and issues the employees were facing which resulted as a failure of a good customer service. Also, we visited number of branches of our organization in order to interact with the customers and know their pain points. We made sure we have clear idea and perspective from both ends. It was vital to know the opinion and feedback of all the stakeholders before designing and testing new solutions.
In the feedback sessions group/individual, we developed a set of questionnaire which included such as describe which service takes most of the time, which part of the day or which week or month always seem to be very busy, how informed the employees/customers are about the services, which service requires system upgrade, in their own opinion how certain issues should be handled by organization management. Our team made the record of these session and collated all the feedback provided by each individual. It was significant to observe all these details and communicate the same with the IT team on how to develop and re-design the existing process if need to eliminate the issues.
Insight
By the implementation of this tool we were able to identify and have a broader image of the problems encountered not only by our customer but also employees. We were aware that few systems were both obsolete and outdated and some of them were required to be built from scratch. Some processes should be redesigned, trainings to be organized for the employees with regards to delivering few services effectively, educating and creating awareness amongst customers as well.
Our next step was to start working with IT team and higher management to design and deploy the new solutions. We knew this will require an agile approach considering the given time and resources. We also ensure to monitor, test and track all the new solutions with the time and make iterations accordingly.
Approach
Since the aim was to improve customer service, it was essential to involve and hear out the feedback of the stakeholders; therefore Mind Mapping was the best tool. We may also include learning tool, as we will be monitoring customers and employees’ behavior to new changes this will provide us with quality and quantity data which can be used to discover new solutions for achieving best customer service
|
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19,157 |
The visualization tool providing teamwork between patients and dentists
Tool: Visualization
Challenge:
My practice as a dentistry student has brought me a privileged spot to understand
pacients needs and worries. Over time, during practical hours of the course we enter into direct contact with pacients who don´t know exactly what is happening with their dentition, but want it to get fixed.
In the market there are a lot of available services with a variety of prices and quality of
attendance that can make the decision of choosing one harder for the client. When the intention is to captivate the client, the profissional has to aply all its knowledge and techniques in order to have the patients interest and trust in its work. If a connection is not well established, it is easy to loose a potential costumer to a competition that is not as qualified.
There is a set of the dentistry practicioners that focus in providing esthetic services for
the comunity it is established in. This is one area that is really sensitive and unique for all social beings, therefore a bad outcome can cause a lot of trouble for both sides of the trade. Dentists need to have a trust worthy way to show the custumer what he knows, how it is envisioned to be and that it is okay to rely in the work. Furthermore a detailed document of the case is important to provide material for any legal defense that can appear for any reason.
Selection:
During the course, a lot of the theoretical content seemed great for daily use, but one
in particular got my attention. The Visulization tool seems to be a great mechanism to hook all spectators into the offered idea, by giving them a little sensorial experience of what was the encountered problem.
The visualization tool is included into the stage of "what wows", one of the process in design thinking. Presenting visual information to those who work with you can make groups of people sincronize about subjective ideas and make this one's more concrete.
Application:
During working hours, the dentist's job can be very demanding of social interactions.
While planning the treatments it is important to count with the cooperation an good will of all patients for it's success. This process makes possible the formation of a group and joint work with the clients.
To start this partnership the two sides have to be on board. The development and
application of this method was by taking all the information that are relevant to the case and presenting it in schematic ways. In dentistry there are programs that can show the dental arc in 3D images, radiology documentations and clinical photos of before and after. All of each was used to present the complications and propositions of treatments to clients.
Explaining all the materials collected and tracing with the patient a plan of treatment
makes the process very satisfactory, because while receiving the information the patient can solve it's doubts and express it's expectations.
Insight:
Presenting the price and justifying why it is indispensabe used to be a very difficult just
through conversation. Implementing the Visulization tool made possible to creat a feeling of mutuality between the care giver and the receiver.
So by the end of the experiment I was very glad to have learned this method of design
thinking, it is going to be a very useful tool. The main reason that made it so great was that it was possible to individualise each person, by its expectative and needs, letting a approximation begin.
Approach:
Other tools presented in the course can be implemented into this mechanism. Storytelling tool would help with the capacity of envolving even more the patient into the explanations.
Storytelling is the capacity to trace the events and reason it into an plan that attends
people's unattended needs. While visual shortcuts helps a lot with the communication, the actual verbalization brings confidence to the created relationship.
Therefore, in a new opportunity i will try to involve the storytelling and visualization as ways to pitch suggest treatment plans.
|
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19,158 |
Storytelling
Challenge: For the assignment rubric I chose Quality of life. Many people around the world live in the lowest conditions and what we want to do is to guarantee the general well- being of individuals and societies. It consists of the expectations of an individual or society for a good life. These expectations are guided by the values, goals and sociocultural context in which an individual lives. As an active founder of a NGO we want to improve the life of the people but many times the major problem is that most of the people in my country don’t know about the cause and mostly don’t care because they don’t really know the conditions these families live in. Selection: Designers use storytelling to get insight into users, build empathy and reach them emotionally. They create personas to represent target users and add conflict to stories that reflect their user journeys and problems. Crafting stories, designers can better understand what users want from a solution. What we are looking using this tool is to create awareness about this problem and to get as many people as possible to participate, creating an organization that makes up a larger group in order to expand it all over the country to reach out more people. Application: I applied this tool to speak first of all with my superiors and get them to understand the problem we were facing. Afterwards I scheduled some reunions and visits to different places so that people would get to know our story and how they could help. I also spoke about different cases of people in our institution and that is when people reflected and understood why their help is so valuable and why these people needed their support. Insight: At first I almost lost hope in the advances of the project, I was really heart-broken because I couldn’t understand how people were able to see someone in lower conditions and didn’t help. Later I realized that maybe I was the one with no communication skills and should improve them in order to get to the people. That is when I decided to enroll into this course and it definitely is life changing and a great experience. I saw this as an opportunity and through the course I could choose the best tool to use for my problem. Approach: I chose storytelling because it is the best way to get to people to understand why the cause is important to you and to the people who are benefited. If I had to change something of do something in a different way it would be the way of addressing at first to people. Maybe start telling them about the different life paths of each person so that they get to a better understanding of what we do.
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19,162 |
Design thinking is not only about process and tools, it is about people as well: about you as a design thinker and about the people you want to create value for and with. And so, before we jump into the process of using design thinking to generate and test. design thinking process, looking at how we can use it to generate better ideas. In this module, we will look at the story of an entrepreneur, Chris Cartter, and his start-up, MeYouHealth, as they worked with Boston design firm, Having generated all of these innovative ideas, what’s next? The design thinking process now helps us to take the many ideas we have generated and figure out how to determine which ones are likely to produce the specific kinds of outcomes we want, whether
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19,163 |
MIND MAPPING FOR TIME MANAGEMENT
1. Challenge
My challenge is time management. Being a final year undergraduate student, currently perusing
my Bachelor’s degree in Interior Design. Design demands long hours of work, with very strict
deadlines. Therefore, producing a high quality piece of work within a short time frame can
become tiresome and strenuous. As a result, managing coursework requires major organizational
skills
2. Selection
For my challenge, I have selected mind mapping. A mind map is a visual diagram typically used
to represent tasks, works or images that are linked and arranged around a centralized topic or
key idea. This tool permits individuals to build a framework system around this central notion.
With regard to my challenge of time management, I believe the mind map tool provides me with
an easily understandable view of my project, which I can in turn adapt and adjust as my project
progresses. It allows me to create and visualize my ideas and actions, as well as brainstorming
and arranging ideas. Therefore, this aids in saving time, improving my problem-solving skills,
enhance my imagination, and encouraging better thought processes.
3. Application
The diagram above is a mind map diagram I have created to showcase my application of the tool.
I began by separating my project into 5 steps – Define, Ideate, Prototype, Test and Repeat. Within
each of these steps, I have further branched out ideas as to how I can achieve that step to be
able to quickly and effectively move on to the next. The tool was applied very effectively as I can
now use the mind map as a guidelines during each phase of my project so I can clearly and visually
understand my current phase and what I would need to do next.
4. Insight
Through the mind map model, I was able to gain insight into and view abstract concepts, establish
relationships and patterns between them, incorporate ideas into my existing methodologies and
synthesize themes into a simple text. I was able to reinforce my cognitive thinking process,
deepen your understanding of my project and locate crucial problems so I can address them
timely.
5. Approach
I would try and apply a different tool next time such as the Storytelling tool. This is because some
projects and assignments are quite complex and substantial in information and I believe a mind
map might be too simple and straightforward in such occasions. Whereas, the storytelling tool
helps gain further understanding into a complicated project. Therefore, I can better comprehend
a project and it’s solutions
|
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19,164 |
Challenge
I want to start an innovation consulting firm that uses design thinking to help small and
medium-sized organizations create and innovate new products and services. My first significant task was to develop a business plan for this new firm. I signed up to receive mentorship from the Service Core of Retired Executives (SCORE), a non-profit organization that provides free business mentoring services to prospective and established business owners in the United States. After reading numerous books on the topic of writing business plans and attending a great number of webinars on the same topics, I finally settled on The One-Page Business Plan concept to create my initial business plan. I used the visualization tool to help crystallize my ideas for the business plan.
Selection
I chose the visualization tool, or visual thinking because it provided a way to sketch out
ideas of what my new business venture would look like. After attending a great course titled, Market Research for Entrepreneurs sponsored by ECornell, I decided to grab a notebook and get started writing my initial business plan. I have so many ideas about what I want to do, but I had not connected my business concept to a real need in the marketplace. Visualization and mind mapping and considerable research allowed me to identify perceived needs of my potential customers and it also helped me to think about the vision, mission, and purpose of my company.
Application
After making lots of notes and recording numerous ideas in my notebook and reading and rereading them repeatedly, I decided that I needed to get started crafting my business plan. I attended a seminar sponsored by the Small Business Administration (SBA) titled The One-Page Business Plan, created by Jim Horan, President of the One Page Business Plan Company. The beauty of this concept is that it focuses the prospective entrepreneur on key parts of the business plan and leads them through developing their ideas related to vision, mission, objectives, strategies, and action plans. While my ideas are still in a rough first draft, seeing my business plan take shape and come together was inspirational and motivated me to do more, including signing up for the Design Thinking for Innovation course.
Insight
From the visualization tool, I learned that the ideas and creative substance of my new business are within me, I needed a tool to bring it out of me. The visualization tool helped me to conceptualize my vision of what my company could be in the future. I used words, diagrams, and pictures to help crystallize the concept of my company and the value that I would bring to small and medium-sized enterprises. Additionally, I learned that the one-page business plan is just a start and the more substance that I add to my plan, the more real the business becomes to me and the more excited I get about launching this new venture. On a broader note, I see applications for design thinking everywhere. I researched various methods, processes, and procedures to use as a foundational method to launch my new company, after being introduced to design thinking, I knew I had found my method.
Approach
The major thing that I would change is to not wait for a specific tool or procedure to get started writing my business plan. I needed to start creating and developing my plan before finding a tool. I felt that I used the lack of a tool as an excuse not to move forward with planning. Additionally, I used the mind-mapping tool to sketch out my ideas, but I did not use it as it was described in the “What Is” process. The way I used it was more aligned with how the creator, Tony Buzan, originally intended for the mind-mapping tool to be used. For my next challenge, I will use the tool as outlined in the course
|
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19,166 |
Challenge:
I am a food chemistry student at the university, in which one of the practices consists of measuring the moisture of a food. Moisture in food is the amount of water, steam or any other liquid present in the food. The importance of measuring this humidity is the adequate conservation because at lower humidity levels the growth of microorganisms is lower and at a higher level their growth increases. In practice, it is required to make precise measurements and ensure that the uncertainty is as low as possible, my challenge is to identify the variables that can affect the uncertainty and order them according to their impact on my result.
Selection:
I decided to use a visualization tool, using the Ishikawa diagram. It is a cause and effect diagram which has the shape of the bones of a fish, which establishes hierarchies regarding the causes of the problem. The greatest advantage of this tool compared to just writing the variables is to visually identify the most important aspects of the process. As the designer Angela Meyer says in the video of visualization.
“It allows us to think in a nonverbal way.
It allows us to access parts of our brain, parts of our creativity”
Application:
Make the necessary adjustments to the Ishikawa diagram, for my practice putting as an effect the uncertainty in the measurement of contained moisture (%) and I was adding the causes of this error: -Analytical balance -Quantity of Flour -Drying time -Operator
Insight:
The use of this tool provided a new perspective to the analysis of the experimental data, giving a more creative approach at the same time that made us reflect on how uncertainty could be reduced in subsequent experiments.
Approach:
As an alternative measure, it was also decided to make a graph for the laboratory report where the percentage of moisture contained was plotted and adding strong colors for the factors that most contributed to the uncertainty of the results. Concluding that the use of visual media in the works facilitates their understanding and explanation of the results.
|
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19,168 |
Challenge I have worked with some governing political parties in times of political transition and disrest in recent years. As someone not caught up in the political games, or taking sides, I can see more objectively without being reactionary. The challenge has been political campaigns where there was so much focus on the opponent. With an opponent being bigger, louder, with more money and resources, parties feeling outnumbered or outmatched. However, there was data supporting that the bigger political party was not seeing past the data to see the voter’s stories and problems in their lives. The team was in the middle of a campaign, overworked and tired, reacting to every blip they saw in the polls or things the opponent said to get a reaction. In this way, they were not sticking to a strategy or have a central core vision for the branding they were communicating. However, the real problem is less what political parties and governments are doing and more about the problems they are creating or solving for the people they are governing. While political parties are a venue through which the solutions come, whether one political party is successful is not the required solution. The real solution is to get them to work more effectively so they provide solutions for people’s lives. Selection Because I needed the team to focus on a common goal or vision, rather than being distracted by a loud opponent, and also needed their focus to be not on data but solutions for the problems in people’s lives, storytelling became a good way to do this. Storytelling allows a focus on how to create a cause instead of just solve problems by making the main character being the problems, the reality that the current state is more dangerous than any other option by using language that relates directly to the audience. I also needed to change the problem/ solution focus to political party ideology and focus on the policies and problems in people’s lives. Storytelling made it possible to make the strategy effective for all members of the political teams, to focus on a cause and build energy around that goal. Application One team leader with one group used to be a coxswain for rowing crews, so I was able to use this example as a base. That the team needed to bring a lot of different people pulling in different directions to the same place working in coordination toward a goal. That the opponents were like another boat in a race, and during a race it is a distraction from focusing on the work to reach the goal and working with your team to look at the other boat. One of my team leaders knew and had the specific experience to pull a team’s focus together and how to motivate them and get them to apply pressure to surge ahead so he was able to use those skillsets already in place. One of my other teams I had a historian expert tell the longer narrative story about the history of the country. He observed trends and patterns in these interactions and engagements. That when my team tried to go up against a Goliath head on, the Goliath focused all of the energy on smashing them. However, the alternate narrative was that when they did not try to go head on, and let the opponent bicker among themselves, the opponent would crumble on their own, so
this became a core focus of our strategy, to let the opposing team’s conflicting agendas work to our advantage. Starting with this basis for team strategy, then we focused on the story and vision they would create to provide solutions that directly answered problems in people’s lives, beyond data points. We focused on creating the story that the current state was dangerous because the opponent was taking more from the people than giving, and building a vision that was more sustainable, that discussed the tensions this created in people’s lives, and let the audience debate for themselves which narrative presented more value for the problems they faced. Insight The first time I used this approach, the response I saw from the team and the energy they created was a great. I saw them implementing these narrative points we discussed, and creating a more comprehensive brand that they owned. They stopped focusing on what the opponent was doing, and applying these strategies in their conversations with voters. In the resulting elections, one team was successful in a landslide, winning with support of 60%, a huge increase over previous elections. Another team also had responses of 80% approval from the narratives and solutions they were presenting. It was great to see concrete metrics in response to the new strategy I was taking to find more effective solutions. It was exciting to see the energy the team had in implementing the ideas, but sometimes it was trial and error to find the story elements to build trust and learn what works. Hopefully with more practice, there will be less lag time on the front end to get things moving in the right direction. Approach I think one piece that would help as a next step would be some Mind-Mapping exercises. Since there are different sectors of the community with different problems and different motivations, this could be an effective tool to define criteria for different ideas and approaches that can be field tested to see which are most effective. Now that the political campaigns are over, in government, there can be innovation applied in how the policies effectively continue to improve solutions for people’s lives. Also, in upcoming performance measurements, using mind-mapping to define the criteria to design strategy to take the bigger vision and apply to different sections of the community might be a successful next step or approach to the problem.
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19,169 |
Challenge
I am a Change Management specialist at a consultancy firm. My role is to manage change in different kinds of projects, as system implementations, business transformation, process change, among others. I work for all industries, from consumer goods to hospitals.
The most interesting part of my job is to analyse the impacts of the change in people, processes, tecnologies and the organization. When I do it, I understand that the impacts are different for some groups of people; some are more impacted, some are less impacted by the change. I call each group of people audience.
Every change brings uncertainty to impacted people. Even if this change is intended to produce positive results, it causes anxiety as it takes people off their confort zone. People may fear to loose control, may be afraid to have less importance in the future state, may be concerned that they will not know what to do in their daily activities or may feel that they are loosing something important, even if they don't know what.
A way to minimize anxiety and resistance to change is to understand people feelings and communicate clearly the steps of change, its impacts, benefits and what is in it for everyone.
Selection
I selected storytelling as a design thinking tool that could help me in the change process.
Storytelling is a technique that allows us to transmit a message in an entertaining and accessible way, using examples and translating ideas into simple facts that our audience can capture and understand, and may reproduce to other people.
The reason why I have chosen it is because I use several communication tools along the change process and I have read several cases where storytelling had brought success to improve commitment of stakeholders.
Application
I decided to apply storytelling in a system implementation that would impact the work of all people in a hospital. The complexity of the change is that every audience is impacted in a different way, so I needed to engage with every audience, with different needs, expectations and concerns.
To create compelling stories, I identified some allies, at least one for each audience. I explained to them the benefits of the system implementation and we did some simulation of the future state so they could feel how it would work and impact them.
I asked them to tell me how the system could improve their work and some activities that would be easier for them thanks to the system. They brought some real life examples that only impacted audience
could raise. Togheter we transformed this into stories.
I chose to use those stories in some short videos and written communication materials, like intranet and project magazines. I also decided to use my allies to tell the stories, to leverage empathy throught the identification process.
Insight
The results were awsome. Not only people felt closer to the project as they felt more confortable to ask questions about future state. We did not have answers to all questions, but we were transparent about it and we committed to come back with answers as soon as we had them.
Approach
Next time I will mobilize an ally network from the beggining and I will select more than one people from each impacted audience so they can exchange examples and anticipate other questions that may appear along the change process.
|
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19,170 |
Visualization tool as project manager
Challenge & Selection:
We had a new project at our company to create a platform where in end users are government CIO’s; sophisticated, technical, and smart end users. Our company offers technical products to help government CIO’s in their daily work. My role was the project manager. The main challenge was that stakeholders could not agree on the platform interface design ,although we had great designers on the team but conflicts kept on showing up on the design each time we meet to showcase it to the stakeholders, and also we had complaints on the user experience going through the platform. Several designs where presented but still conflict showed up where time and effort was wasted and as project manager it impacted my project plan as there was delay on time ,therefore I had a meeting with the project team to find a solution to our problem there was clearly several point of views and different mindsets among our stakeholders, therefore after a brainstorming session we agreed to use design thinking to solve our problem by using the visualization tool or visual thinking that will help us to unite the stakeholders visual thoughts on the platform design and user experience flow.
Application:
Our previous approach was that the designers had a meeting or two with the stakeholders each one alone and then they tried to deliver a design that would meet all there thoughts together ,so to implement visualization tool we had all the stakeholders in one room and a whiteboard where they all drew and communicated what they think and would like to see by the designers and each stakeholder would add and explain to the other his point of view a lot of discussions happened and designers sketched along ,we agreed by the end of several workshops that the designers based on the workshops inputs and discussions we had that we will showcase three designs and agree on one ,after a week we met and surprisingly all the three designs that we showed to the stakeholders had good votes and an agreement was done on one, finally after two months of going back and forth on different point of views .
For the user experience part, we used visual thinking in creating the wireframes; a website wireframe, also known as a page schematic or screen blueprint, is a visual guide that represents the skeletal framework of a website. Wireframes are created for the purpose of arranging elements to best accomplish a particular purpose. The purpose is usually being informed by a business objective and a creative idea. The wireframe depicts the page layout or arrangement of the website's content, including interface elements and navigational systems, and how they work together. As we did with the design part we had all the stakeholders in one room and printed the wireframes and hang them on the wall to better visualize the user experience flow. stakeholders would draw and comment directly on the printable wireframes. User experience experts would discuss their point of view as experts to the stakeholders until we all come to an agreement that all in the room would agree on. We have conducted several workshops as the platform contains several pages and functionalities and at the end of each workshop, we would all agree and move on to
development phase. This not only helped us in coming to an agreement and uniting the stakeholders point of views it actually expedited the project timeline.
Insight & Approach:
This challenge that we faced in the project and by finding the solution by using design thinking – visualization tool gave me a lesson learned that I actually documented after closing the project , although there was some resistance from the stakeholders at the binging as they come from different backgrounds but by starting drawing and explaining on the white board they eventually came through and started drawing and sketching ,it was so positive as some drawings where funny it gave some harmony and enriched the communication throughout the workshops between the team.
I will definitely use this approach again in future projects as it saves time, budget and insures that stakeholders are all on the same page as these three are major pillars in a project success.
|
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19,171 |
Challenge & selection
As a technical consultant working on SIM & relevant services, we remarked recently an increase of issues after SIM Cards creation in customer warehouse. This situation is generating many reworks and in worst cases SIM cards are not usable anymore. The consequence was the increase the cost of quality most of time so impacting the margin of the company and its reputation.
In order to understand the issue, our manager has decided to have a task force in order to try to identify the root cause of this solution.
After a little introduction to design thinking concept, we decided to use mind mapping tool which is using most of time to find patterns and same themes in ideas. We selected this tool because we wanted to find patterns between all the ideas we will collect during the idea generation process (what is) in order the find the root cause and the best solution.
Application
We decided to do the exercise during a seminar as most of team members were available. We made four teams of 3 persons. The objective was to provide lot of answers for the following question “Why are we facing with reworks after SIM card creation? “. All the participants wrote on a piece of paper, one or more potential reasons he was able to find during 15 minutes.
We got many answers as expected (around 20 answers). We stacked all the pieces of papers on a white board and then try identify patterns. To do so, we group answers by affinities in different columns. We then give a description to each bloc and after this exercise, we managed to classify these answers into three main groups: “Wrong requirements definition from Customers”, “Acceptance tests not well executed by customers” & “Technical acceptance tests complex, long & boring”.
After finding the main potential root causes, we decided to do some propositions of solutions (what if). We got as examples of solutions:
- Customer training about SIM cards technologies & services delivered by our team
- the implementation of templates of requirements to be checked by customers
- the development of an automatic checking tool
The final purpose was to select between these solutions in order to find one or at maximum two. Thus, we got as main potential solutions: the implementation of templates of requirements to be checked by customers and the development of an automatic checking tool.
With management team, we decided to develop firstly the automatic checking tool as it will allow technical team as well as Customers to do check quickly and have a report of potential errors on applications and SIM specifications based on their requirements.
This tool will be used by a little population of technical team and customers. We will then observe if any improvement has been done on the challenge we were facing before.
Insight & approach
By applying the mind mapping tool, our team manage from a specific issue to find a great solution which was far away from our expectation. It allow the development team to use an agile approach by starting implementing the main tests proposed by day to day users. And only after one month we remarked that we started to save time spent during testing process and that tests were well executed because they were done automatically and efficiently by the tool.
This tool will be used broadly in our team because as technical consultant, we are always facing with issues and it is challenge to always find the good solution. The mind mapping appears as the good one to use in that situation and I understand from our workshop that it can be coupled with learning launch for a more satisfying result.
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19,172 |
Reflection- Visualisation
Challenge and Selection
As a consultant, during my internship, I understood how to execute visualisation effectively. My clientele involved top company executives, approaching my organisation with various challenges sometimes known and sometimes unknown. Since, I had done a lot of research work as a part of my initial training, I occasionally knew the challenge they might be facing. To deeply understand the issue they were facing, I would pose them questions to understand the firms’ pain points and collect the data specific for the firm. I would also identify the stakeholders who are getting impacted and would represent them using straw graphics. To represent the data collected using secondary research, I would use charts and graphs for easier readability.
Application
Upon collecting data from existing materials and interview, I would start representing the data on a white board and define a layout of the powerpoint slide, with the shapes, symbols and straw graphics. The existing materials would be available in proprietary database that may be old case studies, operational or procedural documents, training materials, marketing materials etc.
Once, I had a layout of slide defining the problem, I would create and complete that slide.
Further, I would do research for solving the problem and to represent the case and solutions, I would use visual tools like flow diagrams, matrix and web charts drawn on a whiteboard. I would stick post- it notes with colour coding (for intensity of problem or solutions) wherever it deemed fit. This sort of visualisation assisted me to focus on the key areas and if needed, I could show this progress to my manager and help him be up to speed in a short time. He would know my progress and guide whenever and wherever he felt I was stuck.
The final solutions arrived using this visual representation on whiteboard were replicated on the powerpoint slides and were part of the deck to the client.
Insight & Approach
What I have learned from conducting this exercise with several groups is that while the graphic – especially the revised graphic that incorporates their feedback – is important for reinforcing their understanding of the problem they are working to solve, the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space. The graphic gives the diverse group of stakeholders a focal point for discussion that allows them to share their perspectives and develop insights into potential root causes of their problems. The representation of solutions using flow charts helped the thought structure to flow as I had while creating them. The charts and graphs enhanced the readability of the mere excel tables and follow the presentation.
Since I discovered that the most valuable aspect is the shared insights and learning, next time I would use the visualization activity as a starting point for a series of design thinking activities. Then the revised graphic that incorporates their combined feedback can serve as a reference tool throughout the remainder of their work
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19,173 |
Challenge :
I work in the HR team of an airplane engine manufacturer. COVID-19 pandemic had resulted in a deep contraction of commercial aviation with a prolonged recovery projected. Our most optimistic prediction model says the air traffic would only get to the level that it was in Feb 2020 by quarter 1 2022. Our airline customers have reacted with significant reduction in operations and new engine deliveries that will extend into 2021 and beyond. To sustain in this crisis, our business had announced workforce reduction across the globe. Most of our employees were seeing a cycle like this for the first time and these global announcements were bound to take a hit on their motivation level. Also, with the virus spreading all of us were forced to work from home, something that our employees hadn’t been used too. We had to look at a way that works in virtual world to navigate this situation while ensuring our employees are engaged and we don’t end up losing the employee skills which would be crucial in pulling us out of this downturn.
• Why I thought Design thinking was appropriate for this . I tried answering the 4 qs mentioned in this course (video lecture 5 week 1)
( The problem was human centric , it involved understanding emotions that humans experience during a crisis situation We didn’t have a clear understanding of the problem , this crisis was diff from the others the industry had seen before The level of uncertainty was huge , various prediction models showed different recovery cycles for our business and none of us knew when (if ever) we can get back to normal. Lastly , we had very little existing data to refer, which could guide us as we work on the plan.
Selection of the tool:
The tool I felt would be relevant was Storytelling. Storytelling gives life to strategy and makes accessible to all (video lecture 4 week 2 ). We wanted all our employees to be involved in the process of navigating this crisis and not see the strategy as a top down thing. We wanted our employees to see the logic and feel emotionally connected to all the actions that we had to take to protect our business. Its been months of virtual story telling process following the 4 steps highlighted in the (video lecture 4 week 2 ).
Application:
Step 1 : Helping our employees understand the current state of business
We had arranged for weekly calls which our business leaders had with the front-line manager and the HR team, people who were the direct point of contact for all employees to continuously give them a sense of where the business is going. These managers then had their flow-downs within the teams. We also had monthly all employee calls to answer their questions.
Step 2: Talking about all the people that are involved in the process
In our weekly calls, leaders video blogs we spoke about the insights that we were getting from our customers and the support they wanted from us ; we also spoke about what we were hearing from our global counterparts and how they were looking at this problem
Step 3: Creating a points of reflection by asking them questions
Through our different communication blogs we asked employees intriguing questions that like-
What will build a sense of confidence in this uncertain time?
How do we keep the team motivated?
The answers we got from them were pretty much inline with what we were thinking. They presented us with various cost- out measure that the business could take. They wanted us to re-look at our benefit’s policy, exploring voluntary retirement schemes before we go for involuntary actions.
Step 4 : Presenting them with possibilities
We presented employees with the pros and cons of long term and short-term cost cutting measures that had to be taken for the resized business to operate. My then employees were completely part of the story . All of them felt that all of them were okay to give up a few of the benefits to save a a few jobs. Based on the inputs from employees we revised few of our benefit policies (not mentioning the details of it due to confidentiality reasons). And this time didn’t have to convince employees why such decisions were taken.
We continued sharing with all employees the amount of cost out actions that had to be done and what was achieved so far. After a while most of our employees realized that workforce reduction was inevitable, but we were India was able to much lesser no of layoff compared to other counties that our business operates in because all the policy changes and other cost out actions that we took.
We also had all leaders and non-impacted employees helping the laid off employees finding new jobs using their own contacts I different organizations. We have been quite successful so far in our efforts.
Insights:
The whole process of resizing the business for the future storytelling helped us staying connected to our employees. For each action that we took they exactly knew why we did what we did and helped us implementing those actions. This connection helped in keeping our employees motivated as they were able to relate to the purpose. Mostly employees leave organizations when they don’t see a clear road ahead. This process helped us retain the employee skills that organization needed to survive in future since all employees had more clarity on the process and criteria of layoffs.
Approach / Learnings:
Engaging employees with a compelling story and involving them in each step of executing a strategy is something we took back from this experience which we will implement whenever we have to implement any major employee related change.
|
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19,174 |
Case Study – Visual Thinking
Challenge
I work in an MNC leading a 7-member strategy team designing Pre-sales strategies in improving the win ratios. In war room calls for each of the requirement lot of time used to get wasted heading towards ambiguous output. By the time of deadline, we further compromise and go with a choice of choosing one rather than combined structured and concrete opinion. We also observed difference in understanding the context of the requirement during requirement gathering from person to person and it also lead to mixed outputs.
Selection
Chosen Visual Thinking, to achieve a diversified opinion within the group before attempting to identify and define possible solutions or approach. I have used the technique of straw man visualization of a problem domain with a set of questions or prompts for discussion to allow a diverse group of stakeholders to learn from each other in the process of defining the scope, boundaries, key elements, and relationships between points/actions to consider when identifying pain points and opportunities for improvements or solutions.
Application
I start the process by creating a straw man graphic of the problem/requirement statement with key highlights. I will draw on the PowerPoint/Visio based on the inputs received from the stakeholders. This is converted into small sub categories and each category is distributed among the team members. Each group receives a template of the straw man graphic that they can be developed further using PowerPoint/Visio, or use the white board to draw and make comments. Each group should focus on –
a) Include Analytical views b) Step by step flow or insight which is accurately reflecting the problem/requirement
Ample time lines are provided to discuss and generate the Visio/PowerPoint. Then I have each group report out on their views while pointing to the mark-ups on their output. As each group reports out, I record commonalities in the insights of each group, and then additional insights that come from the group discussion on an additional copy of the Visio/PowerPoint. After the session, I digitize each group’s output as an artifact, create a view that combines the shared and new insights from the group discussion, and then create a revised output that incorporates their feedback and proposed changes that they agreed to as a group (Reference from the Good Kitchen Case Study).
The template I often start with also has a column on the left to identify Partners and Value Chain Providers and a column on the right to add constraints. The straw man graphic is simple, using simple shapes, icons and colors available in Visio or on the Internet.
Insight & Approach
What I have learned from the above Visual Approach with several groups is –
Revised combined output feedback is important for reinforcing their understanding of the problem they are working to solve; the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem/Requirement.
The Visio/PowerPoint gives the diverse group of stakeholders a point for discussion that allows them to share their perspectives and develop insights into potential root causes of the pain area in the problem/requirement. While they could create the graphic from a blank slate in a collaborative manner, starting with a straw man jump starts the conversation for them.
They can gain new insights about relationships between key entities instead of taking time to identify them. They can also identify variables in the problem/requirement – that is, it helps them to identify what they don’t know, in what areas they need to obtain information or data to provide the values for the variables.
The most valuable aspect is the shared insights and learning; the visualization activity can be a good starting point for a series of design thinking activities. Then the revised graphic that incorporates combined feedback can serve as a reference tool throughout the remainder of the work.
I would to like to take up Mind mapping and storytelling which would aptly fit to our work and can benefit out team.
|
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19,176 |
Reflection - Visualization tool
Challenge In my job, we are having some problems with the content that promotes our products. We are beginning to develop new processes between the different stakeholders affected. So the idea is to rearrange responsibilities in order to create the best content possible; deliver it to the person in charge of uploading it on a 48hs deadline, and then program them according to the company’s upcoming products.
Selection Since I began the course, I felt that the visualization tool would be really useful as it would help my team understand how the process can be developed so it helps my fellow coworkers’s duties.
Application First we drew a diagram of how the process was functioning before. This was very helpful to understand what each of the stakeholders was doing, while having a clear view of the workflow. Then, we interviewed every member of this chain about how they were feeling about their jobs and how they believed this particular process could be made easier. Most of my coworkers felt that there wasn’t any technological issue, but that there was so much pressure coming from the marketing teams that they needed more employees in order to handle the workflow properly. From the marketing team point of view, the problem were the other stakeholders.
Insight The visualization tool helped my team take a picture of how the workflow could be enhanced. The fact that there was so much content, made us realize that instead of trying to communicate every single new product, we could make a bigger effort for the most important ones. This would not only let the creative team come up with fresh ideas, but would reduce the amount of unnecessary content; being able to make a deadline. Even though the marketing teams didn’t like the idea at first, they accepted to try this new approach.
Approach Even though I’m happy with visualization tool, I would like to try the Learning Launch. I like the scientific method for finding a solution, meaning that we have a hypothesis of what is failing in a process, and we find a way to improve it.
|
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19,177 |
Example Reflection – Story Telling
Challenges and selection - We see stories everywhere. We listen to stories, we tell stories —
they are one of humanity’s universals across cultures. We revolve around transmitting
information and experiences, whether that is around a campfire, a table or an idea. Stories
have the power to change our beliefs and behaviours, and they are one of the greatest tools
we have for engaging audiences around complex issues such as climate change, migration,
and other social issues.
Application- So, you might stay up all night curled up with your favourite book because your
brain loves a good story — but how does this relate to innovation?
Within your organization, storytelling can act as a carrier for messages, assist in reinforcing
cultural values or transform into a powerful persuasive tool. There is extensive research on
the benefits of organisational storytelling, as sociologist Yiannis Gabriel notes, “Organisation
and management studies, no less than consumer studies, cultural studies, media and
communication studies, oral history, as well as substantial segments of legal studies,
accounting, and studies of the professions and science, have enthusiastically adopted the idea
that, in creating a meaningful universe, people resort to stories….stories make experience
meaningful, stories connect us with one another; stories make the characters come alive,
stories provide an opportunity for a renewed sense of organizational community.”
At UNHCR, storytelling is a critical tool for making innovation accessible to our colleagues,
developing a shared understanding of innovation, and creating a path for organizational
change. More importantly, storytelling can help colleagues imagine themselves in similar
experiences to the people who are already innovating, and therefore, build empathy for a
character they may not have otherwise related to.
For me, the wonderful thing about stories is that they are not only powerful cognitive tools
but they can be malleable based on your challenges and how you want to create change
within your organization. Organizational stories can be used to persuade, educate, reassure,
inform, explain, connect, construct meaning, or simplify.
Insight and Approach - Stories generate questions and questions expand the breadth and depth of stories, leading to lots of innovative thoughts and ideas. Storytelling becomes an important tool for feedback, which is the basis of the iterative process of prototyping that lead to solutions. Stories and prototypes are intertwined, explaining and repositioning experiences through a multitude of potential interpretations, which allow researchers to test new solutions before committing exclusively to a particular policy, program, or service.
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Challenges
We are a business which offers training to graduate and undergraduate students for employment. We cater to IT, BFSI, Skills and management verticals. Like any other training business, we handle end to end process from lead management to admissions to academics, appraisal to certification. In our organization, each business vertical has different systems to handle their target audience. These verticals were existing as a separate identity. But over the period of time, the verticals got merged under one unit. When vertical got merged, their system was still existing as a separate unit, which was left to be used by the same set of employees. Each employee opens all systems and passes the entries for their respective vertical. Not only this all these systems were designed with more internal control, leaving less space for flexibility for the external user. Hence each cashier has to login into each system to handle their target audience accounting.
Selection
I chose Visualization tool as it helps capture current problem with help of various stakeholders as well as helps find answers to the problem to build future solutions. . I could explain the current challenge in much better way thru data visualization , infographics etc. This tool helped us achieve a common understanding of the issue by studying the pattern of all processes across each vertical. Each vertical had same steps [from admission to certification] with its own uniqueness. Hence, Brainstorming also became a supporting tool to figure out the solution of creating single system. This tool helped me define the scope of the project, identify key elements and its relationship and assemble common processes.
Reference : Visualization , Brainstorming
Application
Teams were divided into groups of 3. Each group had finance person, sales and marketing, and delivery and operation team. Each group was asked to note down the points on sticky notes for each vertical. For each process, the relation business rules and norms were also put along with the flow of activities involved. After writing down all their points, groups brought back sticky notes and arrange it under their respective verticals. Then users were asked to club common process across each vertical together. For example, admission process across all verticals had some commonality and some uniqueness. The unique process will become the business logic for a new system automation. Same goes for accounting and revenue model and student management system. Some feature will become outliers which will be appended modules.
Insight
Through this mode of visualizing the complete process across verticals, we could get an insight of handling flexibility and simplicity of student management system. Students wanted more flexibility in their learning process as well as more transparency. It also helped to at process reengineering and process simplification. The new system design became nimble and the project was welcomed by all as it reduces work pressure and bring out people productivity. Since the earlier model was internally controlled hence more manpower was required for analyzing, designing, coding, handling queries and
updating system. This led to a loss of productive hours in maintaining systems and guiding and training internal teams on various processes. This helped system and business team to connect with students and customers to understand how they want the system to leverage learning and simplify internal team’s life. This helped the organization to increase people productivity, satisfied customer, thereby would lead to less manpower and more profits.
Approach
Instead of money getting collected by cashiers, online payment systems were brought in. Instead of team busy in doing logistic work, maintaining compliance and linked this task to revenue building, a handle can be given to franchisee and customer to finish the related transaction. Attendance marking can be given to the student, instead of faculty marking the same. Like COURSERA, when the onus of completion of the session is with the student and that is equivalent to attendance been marked. We can simplify admission process thru common admission process across verticals and application will be filled by student rather than staff, thereby bringing the responsibility back to student, which will ensure know your customer [KYC] correctness and compliance.
Visualization helps solve complex problems. Next time the same tool can be used to solve any process by incorporating the feedback which can act as a reference tool. This approach will bring together all functions to come to common understanding. Policies will be reassessed and re-evaluated to simplify customer processes.
This tool not only helped me view all the processes across verticals but also gave me insight of customer requirement. Since I am working in the organization which has distributed environment hence engaging customer thru alerts, messages and various communication on upcoming services and defaulted services becomes critical. our organization is now moving to digital transformation and I see usage of visual thinking as a tool in all aspects in building lean system and processes. During this journey of recreation, I will use storytelling to share best practices, where ever required.
-x-x-x-x-x-x-x-
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19,182 |
1.Define the questions
What is fitness?
Why should we follow a certain diet plan?
How to reduce weight?
Why should a person workout daily?
What are the main advantages of using our app?
Which type of food should be consumed?
Why does a person need an organized fitness schedule?
What is the importance of nutrition?
What proteins are required for a balanced diet?
Why do we need a balanced diet alongside a workout schedule?
2.Get to know the entire story: (Which questions
help to understand the hopes, fears and motivations of the interviewers)
Hopes: “To stay fit and healthy “
Fears : Fear of not being able to workout daily.
Misconceptions about dieting and exercise.
Wrong diet plans.
Scared to take the first step..
Motivations
: Increasing immunity and overcoming diseases.
To make a better version of oneself.
Why should we follow a certain diet plan?
What are the main advantages of using our app?
Why proteins are required for a balanced diet?
Why do we need a balanced diet alongside a workout schedule?
3.Conclusion: (Explain what happens with the
answers )
A healthy lifestyle can be attained by maintaining a balanced diet and keeping into consideration to meet all the essential nutrients required by the body. A proper meal plan helps to attain ideal body weight and reduce the risk of chronic diseases like diabetes, cardiovascular and other types of cancer.
The daily recommended intake of protein for healthy adults is 10% to 35% of your total calorie needs.
Eating a healthy balanced diet accompanied by regular exercise is essential in maintaining physical and mental health and well-being. Not only are these effective in preventing excess weight gain or in maintaining weight
loss, but healthier lifestyles are also associated with improved sleep and mood.
Main advantages of using our app: We can have a personalized workout and diet schedule at the same place. A physician and dietician’s advice. Personalized diet food and other healthy recipes would be delivered at your doorstep. Nothing is better than a personalized workout playlist to motivate oneself to push his/her boundaries.
|
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19,183 |
Example Reflection – Storytelling
Challenge & Selection
I think storytelling is a great tool that I use to face challenges. I study at a government university as an undergraduate. I study and work with so many students who came from various areas of our country and also, they have different different family backgrounds or they are in various skill levels. Most of times we all are in a pressure in our university life. Because we have to do number of exams and should pass those exams to get our degree. Actually, it is a big challenge. Sometimes someone among us fail their exams and become a repeater. So, get rid of that hard and bored life we should encourage and dedicate ourselves and others. I usually tell stories that related to other’s problems, share my ideas to encourage them and cheer up. Actually, I want to be a balm for my painful friends and their minds. I use this to explore their thoughts and tell that how valued they are. I think sharing stories with them is a support to change their current life styles and begin a new way of working. I understand it by their feedbacks.
Application
I have a story about using storytelling. It was an exam period and too hard and busy time period. Me and my all the friends were very tired because of these exams. By then someone decided to sit exam after one year due to heavy work load and inability of studying. Then I want to cheer up them and encourage them for exams. I started to tell story of one of my friends in school life. At that time there was a very innocent girl as my close friend. It was our advanced level examination time. We faced exam and it was a turning point our lives. Results were out. As we expected, results came within three months. I was happy because I had passed with university entrance. But worst thing was my friend had failed all the subjects. She was in huge worst situation because she could not tolerate this failure. Actually, she had to face blamings of her family. She was in eyes with tears all the time and did not face anyone. She did not hear to any other advices. She was not in that condition. Finally, I decided to talk her. It was not such an advice. I used stories related to me to explain matters to her. I wanted to change current life style and admit her with new hope. I told stories about Lord Buddha and misery life stories of world-famous characters. She was understanding things that I told.
Insight & Approach
Well, she opened her eyes from darkness and her parents too. I talked with her parents and explain what we should do with her now. I said some scenes like this and said that exam is not whole life of a person. If we fail in one exam, we can try again to pass it or we can try another way to success our life. Then everything was calm down. My friend decided to do exam again and unluckily if she cannot take good results then she decided to follow an advanced course and emulate her life. She worked very hard day by day to achieve her goal. So, I was very happy because my words could recover a painful mind. And I could bring a life to light from darkness. Finally, she faced exam again and got good pass and selected the university. So, I told this story to my university friends. I think it had a bid impact on
students there. Students who decided to sit exam next year are change their minds to face the exam on day. If they included me have short time period to prepare their exams, they manage time and get maximum advantage from that short time till they sit exams. We follow various methods to remind lessons instead of traditional methods. I think that was worked properly. We all faced exams in light minded without any difficulties and we all had good results better than previous. The thing that we gain in this is a small story can make a big revolution in our minds. Storytelling tool is a great tool to face challenges easily sometimes.
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19,184 |
Reflection – Visualization
Challenge:
Visualization is the most used tool for my product design phase. As I have worked as consultants for many customers, visualization helped me to work with multiple stakeholders to understand the problem statement of the product and the flow before we start building the solution or MVP (Minimum Viable Product). As my customer base is diverse from different domains and also working with different teams, it is very important that everybody understand what we are trying to solve. One such scenario I had to build a analytical solution for a SaaS based application. As the application already had reporting solution, it was always the question how the analytical tool can help.
Selection:
I always start with showing graphs and charts on the problem statement. I create wire frames and designs so that I can tap into people’s visual imagination. This helps me draw conversations, align on the ideas. Which in turn help me solve problems. Visualization tool is tried and tested for me. For my analytical tool, I started showing graphs and presentations on utilization of present data and how it affects the delivery. Which helped me to get everyone acknowledge the challenges with present reporting system. So, I chose the Visualization tool as people can relate to the problem statement.
Application:
I started the process by showing the amount and variation of data we handle through the application. Then showed all stakeholders the data which we have how we are utilizing. We had lot of space allocation and lease data which can show how the utilizations are happening. But with present reporting capability of the tool the gaps and challenges we are having. I created a live example with the data captured from the application and ran the scenarios to show the gaps and how much effect on utilizations. This helped me get all the stakeholders understand the problems.
As there were different teams so I had to reach out to stakeholders separately and discussed only the related scenarios. Each team received a customized problem statement with scenarios. There I took customer interviews with stakeholders. Did whiteboard sessions where we used lot of data point mapping and charts, these activities helped the teams to align with my though process. The activities included them analyzing – 1. What is missing from the report result? 2. How much utilization benefits they are losing? 3. Key Insights they use for day to day activities? These activities were plotted on white board and charts, sticky notes and anyone can refer to it.
I record commonalities in the insights of each group, and then additional insights that come from the group discussion on an additional copy of the graphic. Then I went on a session where all the groups came together, and we drew the same problem statement together as the teams were aligned. I archived all the charts, diagrams, flows and even sticky notes for future development references. In turn it acts a reference tool for my whole development process.
Insight:
What I have learnt from visualization exercises is, people relate to images better. They don’t have to read through pages or listen hours of boring sessions. These activities let everyone contribute and we can define the problem at ease. This re-inforces the understanding of the problem and give a very wider view on proposed solution development. I record commonalities in the insights of each group, and then additional insights that come from the group discussion on an additional copy of the graphic. Every stakeholders can then understand the risk and variables of the existing problem statement.
Approach:
I have made this a regular activity and visualization as a critical component before starting of any product design. This is starting point of design strategy activities. In turn it acts a reference tool for my whole development process.
|
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19,187 |
Challenge: Actually being the elder son of the family and belonging to middle class, my father was not in a position to help me continue my higher education in regular mode. Transform myself from a Lab- Assistant to School Principal.
Selection: The confidence build by my teachers at school and observation of the surroundings, I learnt to unlearn that life is a tough one to travel. I explored all that I could and was actually very active and simply taking and making note of all that I faced and categorized each event under the heading LEARN and UNLEARN.
The more I did was to learn the dont’s as they are less in number and results are reflected immediately. For example an act gifting someone on his birthday or wedding day at the way of reacting to the gift received we could, to some extent understand the acceptance of the gift by that person.
I joined the distance education and could experience the lethargic and irresponsible way of mentors attending classes and compelling attendance, demanding fine, just running through the lessons or units, burdening the students with assignment and project and when submitted, it was not evaluated and the pathetic thing is at times the mentors themselves had no idea on the topic and project.
I decided to learn on my own, then I could see that actually thing aren’t what they appear and how they were actually interpreted to the younger generation. I could also derive at various solutions to a single problem but few of the solution only was accepted at that instance of time as the evaluator was not able to foresee the other solution.
Application: References as book, friends as supporters, elders as guides, thought as philosophers and actions as dedication and rewards as reflection. Every act of mine tried to fix up time for all as a tabular column, I tried to schedule the day and maximized the utilization of valuable and quality time. I could see there was more of time for each than required also could plan some more activities in the rest of the time. I shared more informed and question all I could come across to gather more data and connect those to develop to information and applied for my growth.
Insight: Could realize that self confidence, self respect and determination to achieve something has to be set as goals and while travelling toward it, we should be bold enough to express and equally accept both our success and defeat in such a way that we should develop the tendency to Defeat the Defeats tendency.
Approach: The criteria that I adopted to make the success was Punctuality, Regularity and Reinforcement until I achieved my goal.
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19,190 |
Reflection – Storytelling
Challenge and Selection
As a Consultant for Learning, I deal mostly with mass changes and further implementation of software, ways of working, new training needs, among other things. When working with the “big” Clients, the expression “one-size-fits-all” needs to be put aside, because there are people from all over the world with different backgrounds, different knowledge scopes, totally different levels of computer-savviness and motivations.
The selection of Storytelling for one of my eLearning projects came from the need of a more appealing and compelling training for the new software being implemented in this Client’s company as It makes it relatable, It gives strategy color, and life in character and plot. Why did I choose Storytelling as the tool to develop it? It was mainly due to the fact that after all the training-needs- analysis phase of the project was completed, the central verdict was that the inequalities among the workers were too hefty which made us decide to create more than one eLearning for the same topic in order to keep everyone engaged, taking into consideration the different needs and motivations.
Application
It was settled that for the Customer Care team I would use Storytelling eLearning by creating the stories of personas (characters) and their daily lives. This would make the workers feel relatable and less prompt to get bored by the content.
For the purpose, we gathered the results of their interviews and tests, and created the profile of 5 virtual personas to use in the course. For each and every character I have designed a different routine and role to play in the course. What all these characters had in common was the fact that they were Customer Care workers and we used the picture of some headphones and desk as a prop to indicate this.
So, the content of the eLearning was pretty heavy and complex, it had to do with a new software being implemented in the whole company and the workers ought to learn how to use it in record speed time. I’ve described the life of these workers from the moment that they would leave their houses to head to work until the moment they would leave the office to go home. I have based the content of the Storytelling eLearning on the different backgrounds and cultural specifications reflected on their interviews and made it as interactive as possible, describing persona-journeys.
Insight and Approach
What initially seemed to be a simple task – preparing an eLearning that teaches the workers how to use a software – turned out to be a much more complex one in which Storytelling tool played a pivotal role to engage and motivate.
The workers of this department said that they even entered the course more than once and never had so much fun in completing an eLearning. All in all, they are now fully aware of how to use the new software and Storytelling allowed not only for them to feel relatable to something while learning, but also for the Company in general to experience a much smoother mass transition.
What would I do different next time? Maybe using Storytelling eLearning for all the departments instead of just this one. Customer Care department felt engaged and involved in the process from the very beginning and the results reflected it, they passed the quiz at first, they entered the course
more than once and speedily learned how to use the software and return to the course every time a question would arise. There were some departments in which the result was quite different, and the users are still struggling with this software change, not willing to take the eLearning once again. Why is that? Because I assumed that they were more computer-savvy who wouldn’t need a persona- based eLearning to feel engaged. I was wrong. Next time I am facing a mass implementation as this one I will most probably create a Storytelling eLearning for all the departments, only diversifying the personas (characters) included and their journeys, to fulfill each department need.
|
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19,191 |
Assignment
Challenge Heading IT in an Automobile manufacturing company, my challenge is to make digital processes easily understandable to business users. Most of my colleagues deal with objects in the physical world, and easily understand “visual” things. Digital processes and systems are not “visually seen” in that sense, and therefore, it becomes difficult for them to understand what is being discussed. We are in the midst of relooking at our core business processes, and it is imperative that all stakeholders have the same understanding of what is being discussed. We intend to use Digital Technologies to the maximum, and ensure that we are able to derive value out of our Digital initiatives. Selection We use the Visualization and mind-mapping techniques extensively. For the purpose of this assignment, I will focus on Visualization technique that we use to identify weaknesses and problems in the current way of doing things (current processes), and also drive discussions and agreements on the problem itself – a common understanding of the “real” issue that needs to be addressed. All processes and working procedures are extensively documented in the organization, but are in written form. This makes it very difficult for anyone to get a complete picture of the process, and is also subject to different interpretations due to limitations of the written language. We then started depicting all the processes in visual form, which made it easier for anyone to get a good sense of the entire processes. Initially, we were using freehand and powerpoint tools to draw them, but we soon realized that these tools were not useful beyond a point. We then moved to Visio, which served well for sometime and we were able to communicate effectively. Currently, we are experimenting with some process modelling tools that allow us to quickly depict processes in an easy-to-understand, visual format complete with process flows, actors, business logic and desired outputs. Application I still remember the early days when together with folks from the production shop floor, we were discussing on how to reduce defects on the shop floor, and there was a lot of discussion going on about how things were functioning on the floor. One of my team members then stood up and started drawing the processes from beginning to end. It was fascinating to see how it started with only 4-5 big blocks, but soon, as people started relating to each “block”, more and more details emerged, and at the end of the 4-hour session, the entire board was filled up! It also turned out that nobody from amongst the participants actually knew the full process. At the end of it, everybody appreciated the process and adopted the methodology willingly.
It is now being accepted as the “standard” way of designing processes in our organization , and we are continuing to improve our ability to make processes simple, easy to understand, and more importantly, depict accurately what is happening in real life. We are also looking at standardizing the tools we use to draw and depict processes. Insight This course has helped me to sharpen the way we ask questions and gather data that we need to draw the “what-is” and “what-if” scenarios. The story of George and Geoff helped me use this understanding and become better at eliciting information and understanding the unmet needs of the customers. What we also lacked was a method to evaluate options in the “what works” and “what wows” steps. This was because we could not get around to defining the criteria on which to evaluate them. This course has helped me to understand better the “what-if” stage of the design process, and has helped me to come up with an idea to better specify the “design criteria” that would need to be met for it to be considered the best option (what wows and what works!). Approach I tried out my new learnings about two weeks back, and I got some good results. In customer-facing processes where most of the “value” is created in the digital medium, we have been fairly successful. However, in core “manufacturing” or “logistics” processes, where value is created more in the physical world, we have found limited success in designing robust digitized processes. Maybe it is just a matter of time till we become better at using all components of the Design thinking processes.
|
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19,193 |
Reflection - Storytelling
Challenge & Selection I took the aid of the Storytelling tool to create a vision of the ideal that our startup was trying to achieve. Storytelling is a tool employed in the Design Thinking process to help create a shared construct that not only captures simplifies concepts or difficult to relate ideas, but also exercises and builds upon empathy (when done correctly). Application The way we worked with the tool was by turns. To elaborate, each member of our team was allowed to come up with a part of the story for our product’s use case. We divided the story into three parts, and the team had to come up with proper storylines that outlined a particular feature that we would have liked to capture in our product, and drawbacks that we didn’t want our product to fall prey to. This way, each member of our team had a proper chance to flesh out and realize the potential and function that our product had in its service to the target audience. Insight & Approach What we learned from this little exercise was that it became immediately apparent as to who among the team had actually understood what the product was and its original purpose. Storytelling is a fun way of exploring different possibilities, in a detailed and structured manner. It also helped in building empathy in the team, as most of the stories that were told encouraged the listeners to put themselves in the shoes of the person in the story. The learning and lessons shared amongst us were truly fantastic and memorable. They made meetings and brainstorming sessions really fun and productive.
|
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19,194 |
Data Visualization
Challenge & Selection
I used Visualization tool, to understand a problem among stakeholders to identify issue and define solution to the problem. I used this approach to apply innovations to modernize company mission and provide services to their customers which may provide profit to company. I have used the technique of using a straw man visualization of a problem domain with a set of questions or prompts for discussion to allow a diverse group of stakeholders to learn from each other in the process of defining the scope, boundaries, key elements, and relationships between elements to consider when identifying pain points and opportunities for improvements or solutions
Application
I have initiated process by building graphic of the problem statement . To build graphic, I have captured initial existing data or materials available to understand current environment. The existing materials was operational and procedural documents, training materials, marketing materials and auditing reports. I worked with existing employees to verify available materials which helps for building graphics. I stated visual , either based on a high-level process flow with swim lanes for different stakeholders, or another format. For this activity, I have divided the stakeholders into groups of participants each representing a different organization or area of interest. Each group receives a copy of the graphic that they can write on directly or use sticky notes to make comments. I have given them few questions to answer, such as: 1) What key elements are missing from the graphic? 2) What would you change about the graphic to make it more accurately reflect your problem space? 3) What key insights do you have about the relationships between the entities in your problem space? I gave them 30 minutes to discuss the questions and mark up the graphic. Then I have each group report out on their answers to those three questions while pointing to the mark-ups on their poster. As each group reports out, I record commonalities in the insights of each group, and then additional insights that come from the group discussion on an additional copy of the graphic. After the session, I digitize each group’s poster as an artifact, create a view that combines the shared and new insights from the group discussion, and then create a revised graphic that incorporates their feedback and proposed changes that they agreed to as a group.
Insight & Approach
Based on activities conducted with several groups , the graphic gives the diverse group of stakeholders a focal point for discussion that allows them to share their perspectives and develop insights into potential root causes of their problems. While they could create the graphic from a blank slate in a collaborative manner, starting with a straw man jump starts the conversation for them. They can quickly identify where they are in the graphic and can more quickly gain new insights about relationships between key entities instead of taking time to identify them. They can also identify variables in the problem space and helps them to identify challenges and in what areas they need to obtain information
or data to provide the values for the variables. I would use the visualization activity as a starting point for a series of design thinking activities. Then the revised graphic that incorporates their combined feedback can serve as a reference tool throughout the remainder of their work.
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