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19,196 |
Storytelling (Module 2)
Due to the coronavirus a lot of organizations have to re defined their business. As a consequence, my production house wants to be involved in helping those in need in the slums of Argentina. What we think will be a good way to get involved is to donate food and higiene products for the people. Before the pandemic crisis we were going to open a shop to sell the pictures we take. But because of the quarantine we couldn't make it happen. So, what we think is to give it a start now that we can print them. But, what we are going to do is give all the profits to buy the products for a community center in Florencio Varela in Buenos Aires. Our goal is to launch our shop by doing something for the people that are suffering the pandemic in our country. So, we want to try to sell a lot so we can help a lot. For this, we have to tell a good story. So, in AIESEC- (my production house) we are going to tell the story of change. The story of our organization that from the begining we want to be diferent. We want to help. We are a production house that works with social impact proyects, so now we want to get involved in them one more time. But we want our audiencie to get involved. We want them to be a part of change. For every print someone buys, we are going to donate products for a whole family. Our challenge is to engaged with people so they will get involved in this. We want everyone to be a part of the change. We want everyone to be part of the stories we tell. We want everyone to make a change.
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19,197 |
Visualization Tool – GRC Company
Challenge & Selection
As a manager of a GRC (Governance, Risks and Compliance) company, we had a challenge to change and re-design our brand, due to the following points: to move away from an outdated image, separate us from the supplier company of our software (Nasdaq) and further humanize the GRC for the clients, transforming our company as a reference of implementation and support of GRC in Latin America.
The project team defined for this activity was composed of 5 people, including third parties (a large re-branding company), with whom we worked side by side. The deadline for this change was about three months, starting from the company's mission, through manifest and finally the logo. The stakeholders we dealt with during this challenge were our internal team, clients who had already contracted our services and potential clients, on a small scale. This was all done with a limited budget.
The selected tool for this challenge was the Visualization tool, due to the need of getting different views and opinions regarding this re-branding, in understanding where we were positioned and where we would like to go, with a very graphical view, using shapes, straw man, sticky notes and a mural of collages.
Application
With the tool set to start the work of Design Thinking, we all gathered in a great room to brainstorm with questions relevant to the theme of brand change. For this, each of the five involved in the process, developed in their notebooks some illustrated figures, responding in the understanding they had about our company in the market. After fifteen minutes, we projected these photographs onto a large television so that everyone could get an idea of what someone else's cognitive drawn, understanding what our current situation is. In this way, we complement each other to arrive in our state "What is". The initial part of the process we could say it was the easiest, since against facts there are not much of arguments, so we just had to do a little calibration to get common understanding. The next step was to get the sticky notes and start drawing what we imagined the customer would like to receive from our system's benefits in their day to day and how it would feel good to know that your company was in compliance with all the standards imposed by the government and other regulatory bodies, and have its risks controlled by an intuitive system, in an easy way. This was made using flowcharts and figures, to be easily visualized by everyone in the group. After that, the output was a big set of ideas that we selected a few of them, by get the minimal agreement from everyone from the participants and the rest of the ideas was sent to the shelf.
Insight & Approach
The group has learned that with this approach, we were able to elaborate in a much simpler way, through drawings, what was inside the mind of each individual in the group. Every human being has their own cognition and their way of understanding the world, beyond their values, so things that did not seem so relevant to one, became more important to another. In the end, we all come to a common understanding, accepting the least feasible for all, that is, we approve as a group. What I have learned individually is that the importance of listening to various people is that they feel part of the transformation and resolution of a challenge. What I understand that could be done differently for the next few times is perhaps to diversify the group a little more, because although we have different areas involved within this scope, we still lacked a bit more diversity, to see beyond our day the day. But the whole process proved to be profitable and being released three months ago, the brand proved to be disruptive in the market, with a good perception of the market with the slogan "GRC New Era"!
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19,199 |
REFLECTION – LEARNING LAUNCH
CHALLENGE My team was assigned to improve business continuity of local legal aid services in a developing country while promoting access to justice for vulnerable groups. It was found that the legal aid services had not been operational during the government's lock-down measure COVID-19 pandemic. We focused on identifying the root cause of the challenge.
SELECTION We decided to try learning launch to test our idea as we had already gone through several activities and tools such as sense-making and mind mapping.
APPLICATION We had several consultations with the target country government partners to collect data and assessed capacities and existing resources. We tried to look for patterns and possibilities based on what we had and generated a hypothesis that the digital transformation, even partially, would benefit the local legal aid offices and users. Considering the local capacities, we articulated the assumptions on which basis the idea could be implemented, including essential technical capabilities, equipment, systems, etc. With a small investment, we designed the hypothesis and tested the idea, which is still in progress.
INSIGHT Our team identified our assumptions and designed launches to test these assumptions by applying the learning launch tool. As it was small testing, it was adopted by stakeholders more quickly than expected.
In the course of testing, we faced several unexpected challenges, both operational and technical. However, we did not perceive them as a failure but a learning process and continued refining our idea as the initiative seemed working. Both my team and stakeholders have also built confidence throughout the learning process and enhanced abilities to accelerate efforts.
APPROACH The team agreed that the learning launch was an appropriate tool considering the time and nature of the initiative. The test is still in progress. We will iterate the process to further improve the hypothesis and scale it up once succeed. The insight and lessons learned from the test should feed into the entire process.
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19,205 |
Mind Mapping
Challenges and Selection
The first tool I use is mind mapping, to solve the problems I often face on campus is mind mapping.
Mind mapping is an initiative than can be used for brainstorming, interviews, meeting, project management, presentations, to decision making. With this approach, I was able to solve carious difficulties I faced while designing a product, such as find a suitable material, choose a color that matches the product to be produced.
Application
I started the process by separating several elements first, such as product appearance, material,
product size and target user, so that the expected results can be more satisfactory. In designing this “TankBag”, I promote the comfort of sport fairing motorcycle users when carrying a bag. So, users don’t have to put it on their bag because it will give a heavy load and can increase work productivity. Currently I am still waiting for the results of interviews from several sources to complete this design because the problems I face are still quite a lot and this mind mapping really helped me in this design.
Insight & Approach
Observations were made on the target user, ergonomics factors and materials used for the design
process because everything is interconnected, so that requires an understanding of people and what their needs are. Driving using a sport fairing motorbike, then carrying a bag with a heavy load and an ergonomic bag design will cause the user to feel uncomfortable which can hamper the user's mobility at work. Since I found that this design still had a lot of things to work on, I apply that mind mapping as the best solution for this design.
|
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19,206 |
Classification: Internal
Challenge
I recently moved to a new role in the Back office of IIM Udaipur (Delivery Manager – Customer Experience) to a new team (Plasticoin – Customer Experience) hence I’m still adjusting on my stakeholders and as well my team members. One challenge that I have received when I have joined the team is how we can ensure we maintain the Net Promoter Score to the positive side. For the past years, it has been a struggle for the team to be on the positive side (-50 is the lowest NPS they received), Customers are quite dissatisfied on the quality and the timeliness of resolution for their issues. As we are in the back office, the only customer touch points that we have our thru emails and documents we sent for their shipping.
Selection
As we already know the sentiments of our customers, I believe it is our time to be more agile and leverage on the expertise of our people to address the customer pain points hence I have selected the Learning Launch tool. This tool is designed to create a team that our so different with each other but can give great ideas and test it as fast as they can. As our problem is focused on providing good customer experience (correct and timely resolution of customer issues) I have referred to the video of Christian Nagel, it inspires me to empower my leaders and my team members to create ideas and test it in the actual customer interactions. As we generate Ideas, we have it tested within a time frame, so we can immediately receive results or move on to new solutions without wasting so much time and energy.
Application
We started the Learning Launch by identifying our problem statement, what are we trying to accomplish? Then, we have identified three unique individuals from our team to work together to be part of the core group of the project. So, the three individuals and one of my team leaders started to gather some facts amongst their teams (as we don’t directly communicate to customer thru personal touch points or calls). They have asked questions related to what their normal customer interactions is look like, why they are sending those inquiries or problems, and so forth, is we have formulated some ideas which we defined as OKR’s. We also have done some interviews with our local customer service (those that are in the front line directly interacting with customers) and as well other Back office peers (Finance, Operations, Sales, etc). Prior moving to the next week, we have agreed the timeline for our first learning launch, timeline has been set, and all the necessary actions are listed down for everyone’s reference. The first OKR or Learning Launch we had was a success, Before, our finance team is struggling to give us timely visibility of amendment request as they are not comfortable on using our current platform, one of the focal have done the Gemba and suggest solutions to their concerns, Now, we have seen downward trend on emails that are sent by our Finance team, we are able to issue the invoice to our customer faster and accurately.
Insight
As I initially stated, there is a pushed to move the Net Promoter Score to the positive needle and having to learn the Design Thinking concept, it made me more comfortable and positive that we can deliver and maintain that result. The best example I can think of is how the Learning launch tool enables my team to think outside of the box, and not be afraid of failing. There are so many good ideas that we have but we are afraid to test it because we are afraid of failure. I have also learned that when we used the Learning Launch, we are not required to do heavy research or root cause analysis, we just need to have right amount of data and an open mind, so we can derive effective solutions and ideas. Involving other parties and building good collaboration with them should also not be that hard but should be looked as an opportunity to make it easier and empower them to deliver
Classification: Internal
the results we are aiming to. Overall, I can say that Design thinking not only changed me as a leader, it also helps me, enable and trust the team I have and be assured that our ideas will never be wasted, because we can have it stored and be our reference for future used. It is also very important that some of the Learning launches might fail, but we should not be demotivated but take it as a learning experienced.
Approach
As it is going to be a continuous journey, I will still use the Learning Launch tool as I see it as an effective tool to provide good results with minimal cost impact, but I’d like to incorporate Story Telling as well on to this challenge. The team is aware of our goal but how they are helping on making it resolved is also very important as it gives them the sense of belongingness and keep them engaged with the team and the company. I personally believe that an engaged individual is more productive and can give us more learning launches and as well great customer experience.
|
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19,207 |
Assignment submission for Design Thinking
1. Challenge
I am an employee of the largest optical chain in the country. My role will be responsible for business development and supporting sales growth for the organization. Due to the impact of COVID-19, traffic to the stores had declined and consumer behavior had change whom will be minimizing the need to store visit. Our challenge is to understand what we need to change to meet the customers’ needs in the new norm. Our objective is to maximize sales and optimizing the marketing budgets to drive online traffic to the stores, developing new model to deliver to their home, and understand what works for the ne norm and finally how do we re-prioritize the stores and headquarter staffs to achieve the business goal. We will focus on understanding the type of consumers that buying from us, getting to know what changed in their buying behavior, what's their needs and expectations, with in depth understanding t guide us on uncovering what our staffs' roles and responsibility needs to be changed by creating and delivering value to our customers. It is essential to get it right at the what if stage.
2. Selection
The first tool we selected was journey mapping to grasp a clear understanding of what had changed in terms of purchasing behaviors and expectations from consumers. This allow us to provide the same perspective to all different stakeholders being those supporting in-store front line employees and those working in headquarter that provide functional support from marketing, sales, merchandizing and operations. Able to align all stakeholders on the same understanding of what consumer needs, allowing and support the organization to be able to focus and making changes to new infrastructures that can drive growth through the new ways of working. The next tool that will be used is the value chain analysis tool, to provide analysis on the who, what, how as the driver to deliver the value chain to meet the customer needs.
3. Application Applying the journey mapping techniques:
a. Identify and select the specific groups of consumers that we want to understand more fully.
In this case, we will select the group that present the biggest opportunities for the organization. For the optical retail business, we have decided to go for age group between 20 to 50 as they represent almost 58% of the population, sharing some similar attributes where majority should be under employment, and financial independence. Further divided them into 3 groups to map the customer experience as a representation of life events: Group 1: 20 to 30 years old, where they are newly into the working reality, moving to early stage of their career and maybe meeting the most important partner in their life time. Group 2: 30 to 40 years old, where they are advancing in their career, setting up family and need to take care of both children and parents. Group 3: 40 to 50 years old, very settled in their career and planning for retirement
b. Layout hypothetical view of what customer journey looks like from beginning to end.
Setting hypothetical view of what individual group of customers of their vision needs, for example need to see clearly at the laptop, any associated symptoms such as dry eyes, the solutions they preferred and how they would like the solutions to be delivered to them.
c. Identify a small group of customers representing the 3 groups identified at point 1 above.
Plan and conduct next stage: interview.
d. Conduct a few pilot interviews. Identify 2 customers per group to validate the accuracy of the consumer journey and being clear on the data that we intend to collect. e. Finalize the questionnaires through the pilot interviews paying special attention in capturing the emotional and feelings on the experience. We will arrange with 2 persons for executing the interview, one focus on the interview and the other support notes taking. f. Identify the essential moments of truth and other themes from the interviews. when each group making decisions on what, when and how they will buy. This will be done by asking the interviewer to summarize the learnings during the interview. We will then map the summaries and looking for similar and important insights. g. Study the themes we had uncovered. We had identified some dimensions: - consumer who will conduct research online prior deciding which store to visit versus those that prefer convenience and randomly select and walk in stores that is within their neighborhood - consumer who pays attention to stores that provide comprehensive after sales service and engagement versus those who cares for the service at the point of delivery h. Select the two dimensions that we feel are most revealing.
4. Insight Taking step 3j by mapping the consumer journey using the low and high points providing us good insights of which process shown opportunities by improving the process.
Able to understand the high and low of consumer journey that require vision corrections, the following are some of the insights that we may gathered during the journey mapping process:
i. What's the priorities for elevating the quality of service by delivering above customer's expectations, helping us to capture the considerations of how we wow them at later stage of design thinking ii. Upsell and cross opportunities by not upsetting the customers iii. How likely will the consumer be a returned customer iv. How likely the consumer will refer their friends and families 5. Approach An alternative approach for this case in understands better at the what is stage will be Visualization. The potential learnings were through observations, collecting information, visuals, photographs of a specific demographics of consumers for example, someone aged 22, gotten their first job, getting very excited moving to new phase of life and exploring a new world. Using simple tools, sketching their journey and emotions that how by solving their visual problems and able to meet their lifestyle needs helps and prepare them better to venture into the new experience. We can then sketch and craft this into a story through story telling in the mode of story board.
i. Position interviewee into one of the quadrants. Based on the two dimensions archetype
persona crated in (h), the actual interviewee candidates will be position in any of the 4 quadrants. j. Map the journey of each persona. Finally map the insights gathered in the journey map in part (b) based on the low and high points.
|
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19,208 |
Reflection- Learning Launch
Reflection- Learning Launch
Challenge
Due to the COVID-19 situation in my city, we decided to create a group of volunteers to assist the elderly people with their food and medicine purchases. There are many grandparents who live alone or doesn’t have family nearby to help them. Our challenge was to create a simple online platform that can be easily accessed by elderly people to ask for help to buy something from our collaborators teams.
This project includes IT personnel, collaborators and a social worker. The project is a start-up therefore run by volunteer time. The time line for this project should run for at most 30 days to give our software development team creates a prototype.
Selection
We have decided to use the learning launch tool because we can quickly test our idea and prototype. This tool will help us go through an iterating process that will improve on our solution. Working with a prototype will help us experiment the idea with a small group of elderly people and be able to analyze what they need and expect.
Application
Our first launch we focused on providing a simple web site with a form to fill in fields with the data of the person and the products that wants to buy. In particular we wanted to see how the grandparents interacts with the platform. This process helped us understand if the website was user-friendly and useful to them. After an observation on the elderly people we realized we should have focused on add a chat service with the collaborator assigned. They needed to talk and to explain what really needed (brands, flavors).
The second learning launch, we focused to release a new platform with the new add (chat) and a GPS where the person could see where was his collaborator. After testing the second platform we conducted telephone interviews with the group of selected people to understand their experiences and to find out if this second prototype was easy to navigate. Our priority was to know that the grandparents coulduse the platform with ease and it was efficient with their need.
Insight
By applying the learning launch tool, our team were able to learn what the real need of our users was. We identified ideas, proposals and designed releases to test these assumptions. With this learning process got to improve our web site to meet user’s expectation. In addition, we were able to learn and realize that users felt more comfortable talking with the collaborator and knowing how long they were arriving at their home. With the second launch we were able to improve and learn better about our users.
Reflection- Learning Launch
Approach
According to what we have been able to observe, the learning launch is the appropriate tool for our entrepreneurship. It is important that our team reviews our users' feedbacks of each past release for improvements that need to be made to our website in future launch design. As a team, we think it's most effective and ideal way of approaching and implementing solutions efficiently.
Future launch designs shouldreflect insight gained, progress made, real needs of elderly people and come closer to a compelling solution ready for full roll out.
|
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19,211 |
Challenge & Selection For this assignment, I reflect on healthcare challenges with the coronavirus (COVID 19) using the Storytelling tool. After years working as a professional in healthcare my work now focuses to support clinicians. The COVID pandemic has caused considerable problems for our healthcare system including but not limited to shortage of hospital beds, supplies, personal protective equipment (PPE), and medications. In the past, I have used Storytelling to motivate staff and co-workers as special needs arose, e.g., supporting an executive decision, changes in leadership, or meeting a financial goal. Many of the stories I used in the past were those of human interest, historical figures, or events. These stories helped to encourage change, foster innovation, and create excitement. No story however, is so surreal as the current worldwide COVID 19 pandemic and it’s potentially catastrophic impact to the lives and economy of our world.
Application As Andre Martin of Mars mentions in his video, knowing your audience is essential. In this case, my audience are fellow clinicians and as such we share a common professional language, mindset, and emotional concerns. Everyone is keenly aware of the pandemic (touching much more than the usual 20%) as information from 24 x 7 news sources constantly repeats the sequence of events leading to this crisis as well as moment to moment changes in our country. I leverage this story to create urgency for our team to think creatively to solve the problems we face to deliver care to patients. Brainstorming solutions entail using virtual technology, solving resource shortages such as personal protective equipment (PPE) and medications, and supporting new facilities that are being created exclusively to cohort COVID 19 patients. Numerous questions are asked and remain unanswered. Questions such as mortality of the virus, social impact (i.e. shaking hands, social distancing, etc.), job loss, work from home, telemedicine, and the financial impact, cannot completely be answered until the crisis subsides. We can all agree however that our cultures will be dramatically different in the future.
Insight and Approach In my years in healthcare, I have never seen people respond to a challenge with so much enthusiasm and dedication. Teams discussed process changes to accomodate high patient volumes and creative staffing solutions, considering especially those with small children or elderly parents to care for. It’s apparent this story is impactful but I’m happy to see we can still unite for common goals despite our differences. This story may be somewhat unusual for this assignment but it’s a real life example of how design thinking tools (Storytelling, Visualization, etc.) can be valuable to inspire creativity and innovation even during a crisis. Today, I can't think of anything I would do differently or think of another story that would have been more effective. As we debrief from this crisis in the future, we will innovate and be better prepared to meet similar issues in the future.
|
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19,212 |
STORYTELLING
CHALLENGE AND SELECTION
Storytelling is a useful tool that I try to use everytime I want to transmit an idea because it helps the audience to capture a message that has logic. For me, storytelling is a connection that we give to people about a piece of information that we're trying to share.
As a student of business administration, being able to work with my team through a story that creates emotional connection, has been really challenging but also essential because we can raise the level of commitment and with that, we could create a better performance at any work or project.
APPLICATION
When I first used the storytelling tool, was for a project assignment that my team and I had at the university. This assignment was about creating a brand that people would easily recognize. We learned in our marketing classes that when it comes to stories, brands that tell more, sell more. Therefore, my team and I discussed the importance of storytelling, we realized that we must apply it since it is important to create a message for the brand that make consumers feel something.
It seems to me an excellent strategy to connect with people, because it is not just selling a product, but a story. Working with my team on how we will create an impact, in such a way that our consumers have the need to share it with more people and that they can satisfy their needs and wishes, was exhausting but worthy.
INSIGHT
The learning that we had as team is that storytelling has always been a part of business and it gives an enormous advantage over other companies. In my point of view, mastering the storytelling tool will enrich me professionally because in business administration career you need to understand the needs of consumers and create a work team that develops a deeper empathy.
Furthermore, the importance of client focused approach is essential when it comes to understand and convince consumers of your brand messaging, this can impact everyone for the better because many consumer purchases are not about logic or reason, but emotion.
APPROACH
With the university brand project assignment that I had and the course of design thinking for innovation, my team and I discovered a different perspective on how we can see and understand one another through the power of stories and with that being able to create value. Clearly, storytelling is a powerful learning technique, however, it is also important to consider other tools like the power of visualization and learning
launch because in this way we will be able to completely understand our consumer in a unique way and it helps us to present new and innovative ideas for future projects, as well as in a professional environment.
|
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19,213 |
Learning Launch-Virtual Sales Training Challenge
I am a member of my organization’s Sales training (now due to corona) we are Conducting online training for sales team and my/our challenge is to improve the workflow (Skills and activities to skill building for sale team) within the organisation in order to increase sales in the online channel and to spend more time in front of customer on the right campaigns. The skills and activities includes the online training with skill building in sales department composed of 450 employees, as well as the larger sales department, with whom we work closely. The training is limited to internal resources (i.e., budget and employee time). The sale training for skill building should not exceed 30 business days and the solution should include an even distribution of working hours amongst the sales team members. We will focus on trying to uncover what our team members, as well as key stakeholders within the larger sales training, consider to be ineffective or problematic with regard to the workflow.
Selection
Our team has already gone through several design thinking activities/tools, so we are ready to try the learning launch tool. Broadly speaking, the learning launch is an experiment meant to quickly test an idea and prototype.
Application
For our first learning launch, we focused on the structure/execution of our online sales training for our field colleagues. In particular, we wanted to see if we could structure our tasks, objectives of the learning sessions, and processes to adapt the methods of in a simplify manner for our work (e.g., time boxed, daily, specific meetings, reviews, etc.) in an effort to become more agile. This tested our assumption that the structure and execution were the main causes of our workflow challenge. Our team went through a two-day training with one of the leading training management coach, and applying those learning in online training for sales team. Next, we went through five workshops to structure our tasks and processes in a more agile way. These two sessions occurred within in a three- week timeframe. We expected to produce a document with a clear objective and description of our new, more agile processes/workflow in online training session for sales Team.
For our second learning launch, we focused on gaining clarity about our tasks and priorities. This tested our assumption that our prioritization of tasks was the main cause of our workflow challenge. Our team completed an anonymous survey. Additionally, five key stakeholders from the other speciality divisions and few from marketing department and IT department also completed an anonymous survey. The surveys included questions about our new, proposed process, understanding the process and the prioritization of tasks, and feelings about the change, and were conducted within a one-week timeframe.
Insight:
By applying the learning launch tool, to our sales team identified our assumptions and designed launches to test these online training sessions. Additionally, we thought through anticipated results, expecting to find that a more agile approach would improve our workflow, and that both our sales team and the key stakeholders of various speciality divisions would be fairly open to the new prioritization of tasks and process in online sales training. Our actual results were slightly different
from what we anticipated: while our team was open to the prioritization of tasks and process, the key stakeholders from others speciality divisions and from others marketing teams expressed some concerns. Moving forward, our team will review this insight and incorporate it into future launch designs. The ongoing Incorporation of insight is particularly important at this stage, as launches come before a full rollout in the design thinking timeline.
Approach
Given that our team has already gone through several design thinking activities/tools and are at this stage in the timeline, the learning launch is the appropriate tool. As previously mentioned, our team needs to review the insight gained from our first two launches and incorporate this insight into future launch designs. Future launch designs should reflect insight gained, progress made, and come closer to a compelling solution ready for full rollout.
|
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19,215 |
INSTRUMENTAL
Challenge:
Many of the teenagers have a passion of learning music instruments. But it’s not possible for all of them, because they need to travel till that institute. They also need to fix their timings. Every student has their own pace to learn but they can’t follow that
as they are in a group.
Selection:
I have selected to launch a music learning app “INSTRUMENTAL”. An application can
very easily solve all the problems written above like:
1) Eliminating the travel time
2) Option to set their Flexible timing
3) Can learn at their own pace as they can watch a video n number of times
Application:
For eliminating travel time, we have online tutors. So they don’t need to travel.
They are also given a choice to select their own timings when as it’s a hobby and should not combine with the main part of your career.
They can increase or decrease the speed of the lecture and also the application will
calculate their progress and give them suitable recommendations.
The application also looks very attractive and is also user friendly so none of the age group gets bored.
Insight:
After applying all these options for better learning, we observe that music learners are increasing day by day. Most of them didn’t show much interest in learning music
because of the problems stated above in challenges.
Approach:
As the application is in the starting stage, a trial version will be released. It will obviously have lot of bugs and glitches. These bugs and glitches will be rectified in the coming versions. And also, soon we will launch exciting offers to attract more
customers.
|
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19,216 |
Mind Mapping to increase the sales
Challenge
I am working in a retail store, as a store manager. I am having a challenge at hand is - our sales are not as per the benchmark, as compared to other similar stores, of the same retail format. Wanted to discover the reasons for low sales of the store.
Selection
Have chosen Mind Mapping tools, as it easy to put all the thought process and steps on the chart, so that it can be seen by others too. We can then validate the steps and take corrective measures. It will be easy to explain to other staffs where we are going well and where we are lacking.
Application
We put all the sales process/flows on the paper and tried to look at each of them closely. We took example of last customer who bought from our store. We checked if the selling steps was properly followed – Greeting, Discovering Needs, Demonstration, Assume close, handling objections and completing the sales.
Are we using upselling and cross selling techniques to increase average selling price per customer. This will help in increasing our top and bottom line.
Insight
After careful analysis with the team, we identified some areas that we could have pitched some add-on/complementary products, that customer will need to make full use of the parent product purchased. Eg: Selling Home Theatre to customer buying Television. This will increase overall average sales amount per customer, although marginally. It is easier for any customer to increase their purchase by 10-20% that they were made realise that they will need them.
In some place few staffs were not having enough knowledge of the product and hence not looking confident to the customer. Many customer were left without someone attending them.
Approach
As Mind mapping tools is simple and easy to understand at the store staff level, I would take this Mind mapping chart and discuss with each of the staffs and shall ask for your opinion on how we can increase the sales of our store. Noting their feedback and resolving their grievance if any.
I may also review this in team meeting with this same Mind mapping chart and check where we stand now – How much points we have started covering and what is the result we have achieved.
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19,218 |
Learning Launch - Restaurant Scenario
Challenge and Selection : A Learning Launch is a carefully designed experiment or prototype designed to test the key underlying value - generating assumptions of a potential new growth initiative. Vegetarian restaurants in Udupi face problems in providing consistent standardised food to customers and suffer greatly when their head chef leaves or quits the job. Since the restaurants don't maintain a recipe book, which is essential for preparing consistent standardised meals, in the case of the head chef quitting the job, the management has to find a chef who's as efficient and expertised as the previous one, which doesn't really happen quite often. And so, in order to prevent the head chef from leaving, the management has to pay him / her a high fee. Application : For our first Learning Launch, we experimented on two vegetarian restaurants. Let's take these restaurants as restaurant A and restaurant B for now. Each restaurant faced a challenge that was different from eachother but had a similar solution to resolve them. Restaurant A had a problem of providing consistent standardised food to customers, and eventually began losing customers. They didn't maintain a recipe book and each day their food tasted different. So we went there and spoke to the management, we adviced him that the kitchen of the restaurant is in urgent need of a recipe book which has to be prepared by the head chef. And also briefed about the benefits they would inherit from it. In restaurant B, they had a problem of the head chef quitting his job, this created a havoc in the restaurant. The management had major difficulty in finding a chef who was as efficient and expertised as the previous, and also who cooked the same style meals. They were hiring a lot of chefs on the line, but none of them cooked meals in the same style and weren't as efficient, eventually the restaurant found a chef who was eligible for the post, but the management was still in a state of concern, they were worried that the restaurant might gave a down turn if this chef also decided to quit his job. So we went there and spoke to the management, and adviced them that they should prepare a recipe book for their menu which has to be made by the present head chef. And we also briefed them about the benefits they would render from it. The one major benefit from having a recipe book was that they need not worry about cooking style of the chef, since all instructions on how to prepare the meals are clearly specified. Insight and Approach : The solution of the need to prepare a recipe book in a restaurant proved to be successful in both the restaurants, A and B. My team and I will try to reach out to other restaurants situated in the district of Udupi and share our guidance and knowledge with them. We will also try to counter some other major issues that restaurants face on a daily basis or at a particular period
of time. We have also come to a realisation that one idea can be a solution to several challenges and problems.
|
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19,224 |
Challenge
My company sells subscriptions of specialized medical content to health institutions globally. Many of the buyers/administrators at the institutions complained that their users were not always aware of the content they were subscribing to, so it often went unused. This made it difficult to justify renewal of the subscription. The problem was also reflected in our analytics which showed heavy usage by a very small percentage of an institution’s members and very little usage with the broader population.
We knew one option was to make the content discoverable on search engines like Google or other platforms medical searchers used such as PubMed. However, the technology of our current platform prevented us from opening our site to Google’s crawlers to enable indexing of the content. Initial estimates indicated it would be too costly to build an entirely new platform to meet this need.
Selection
We chose to use a learning launch to test. Given the known popularity of Google amongst our customers, we wanted to test for a solution that was within our capabilities and budget. Since we were uncertain Google would crawl us, and more importantly rank us well, we designed a simple, iterative way to test our concepts while gathering data from real world users. This would enable us to determine our assumptions were correct (or not) and build a business case to secure additional investment for the project.
Application
We decided to start as small as possible for our test. Our hypothesis was: If we make a small set of our content available on a platform that google could crawl and index, we could get one or more users to click on it in search results. The first iteration of this test was mostly manual with a very simple interface. We weren’t worrying about engagement or scale yet. We just wanted to know if we could get that one click. The first iteration succeeded. The next step was to make more content available with a slightly more engaging interface. We incrementally added more content and features to the site as each step was successful.
As we began to see the success of the project, we devised a plan to scale the amount of content and user load that would be put on the system. We were able to make a case for this investment since our ongoing learning had shown positive results.
Insight
The most important insight gained from this Build-Measure-Lean cycle was the cultural shift it brought to the organization. There was a realization that we need not make big, risky decisions, but instead could step into a question methodically and scientifically. The organization also realized the importance of ensuring proper measurement tools were in place through initial launches. In the past, we had deferred tracking or analytics tools to subsequent releases, thinking it was more important to get features in the market. We realized it was more important to define the RIGHT features rather then quickly release suboptimal features.
Approach
While the initiative was generally successful, there are a few things I would change next time. Primarily, I would involve more people in the process, across different functions and including executives. As we sought to scale out as we learned, we found some in the organization challenged our approach and findings. They felt like they were being blindsided. Another thing I would do
differently is to ensure that the organization knew that our initial launches were not inherently scalable. There was a misconception amongst some executives that we could simply “flip a switch” to scale this out once we saw positive results from our initial tests. This made our business case for more investment more challenge, but not insurmountable.
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19,227 |
Storytelling.
Challenge
My passion for youth education and equality rendered me to venture into a community project start up and together with a team of twenty young members, we began by carrying out studies on major contributions towards high rates of school dropout cases especially for girls within Kajiado county which is located within the Rift Valley region of Kenya. High rates of school dropouts within the region were evident and this sparked my interest to gather the team as we worked on finding a solution on curbing this problem. I began by organizing the team into groups of four with a mission of carrying out surveys in five different sections within the county. Within a span of one week, only one group had gathered a little information regarding the subject. Most teams were faced with challenges such as unresponsiveness and rebellion of community members towards their visit. As the project manager, I quickly knew that we had to take a different approach.
Selection
With my great expertise in storytelling, I decided to train my fellow team members on its use and application. I trained on various methods and techniques such as scenario generation, plays, talk and images and digital and visual story telling. After the training, we decided to apply scenario generation method, plays, and talk and images stories. This time round, we split into groups of four but each with a great storyteller based on an assessment that we carried out.
Application
Through the coordinated process and using the lessons learned, the teams began carrying out their study within different sections of the county. We applied effective story telling measures such as taking time to understand the audience, having a clear sequence of events, and giving room for moments of reflection and feedback, all teams began gaining acceptance within the communities. One common story told within the five groups was about how our group had earlier ventured into a project whose focus was on fighting for the rights of disabled youths within the slums of Kibera in Nairobi. As we progressed with the project, we noticed that most of the youths living with disability would drop out of the Programme. Within a few weeks, there was not even one disabled person participating in the project. As the project leader, I decided to visit each of them in their homes and try to understand what could have been the cause of them pulling out from the project. Based on my study, most felt that there were so many differences between them and the rest of the team members hence they felt left out as we participated in most activities of the project. Our conclusion was that we needed to first ensure there was inclusivity of every person in each activity of the project. This forced us to put the project on hold as we tried to source for materials for the disabled youths to use as they partake in various activities such as presenting and holding meetings with stakeholders.
Insight and Approach
With a clearer picture of what to expect, the project is set to begin within a few months’ time. After sharing the measures, we intend to take with the youths who had dropped out of the Programme, most
have registered to join again. They have also been key in coming up with the ideas of making the Programme better.
My conclusion was that feedback was an essential aspect that neither us nor the community members could overlook. Having started by telling this story in every visit we made opened up the community members to share their expectations, their cultural practices which differed with most of ours and their wishes as we progressed with the project within the community. Putting into consideration the feedback given, we were able to receive so much help from the community especially in relation to cultural practices that affected education. Some of these were early marriages and FGM practices for the girls forcing them to drop out of schools. Such were considered sensitive topics within the community. However, we managed to gather information as well as train the community for example through plays and skits that trained on the importance of education for every child.
Having discovered how important storytelling is for our projects, as we progress, I intend to build more on the entire team’s capacity regarding storytelling. We will also source for two experts for a coaching session on the topic. I noticed some of my team members would struggle with having to remain patient as they interact with people who were a bit reserved in giving information hence empathy will also be greatly taught and emphasized on as we dive into our next phase of the project.
|
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19,228 |
Workforce Scheduling - Mind Mapping
Challenge: I work as a Data Science Product Manager at a mid-stage marketing tech start-up and responsible for managing the Machine Learning team by coming up with Data Science projects and assigning them based on people’s expertise and project deadlines defined by the management. Since the company is going through a growth phase, many of us are involved in multiple projects of different levels of priority at a time with interdependencies on each other. Now, it’s of paramount importance that priorities are well defined so that the project deadlines don’t suffer, the idle time of people is minimized and redundancy among work is reduced. It’s a classic case of the employee scheduling problem given the priorities and constraints. The composition of the company comprises of 5 product managers and 20 developers with expertise in engineering, machine learning, back-end, and UI. Generally speaking, each project has a product manager, two engineers, two data scientists, two back-end engineers, and one business analyst. And at a time, there are 10-12 ongoing projects. The challenge is to define pipelines for various projects based on their priorities and resource availability in the most effective way. Selection: Mind mapping is a great way to align the organization around a common understanding of the current reality. In the mind mapping process, we capture requirements, priorities, and availability of various stakeholders unified towards the fulfillment of projects within defined deadlines. Colleagues are involved in order to develop a common mind among them regarding the current reality of a design challenge so they are better acquainted with other peoples’ tasks as well. With this exercise, we’ll have shared insights from various stakeholders to come to an agreement regarding how to assign resources for various projects in the most optimal manner. Application: With the mind mapping tool, I prepared a set of questionnaires that would address critical problems like a) availability of employees, b) the expertise of employees, c) expected time of project completion, and d) priorities of their projects. Now, in order to ease out the decision-making process, which is to take into account all employees’ remarks, this questionnaire is given a limited number of choices for every problem. For instance: a) Priorities: Very High, High, Medium, Low. b) Expected time of completion: Half-day, 1 day, 2 days, 3 days, one week, and so on. This division would help to cluster the requirements from various stakeholders.
Workforce Scheduling - Mind Mapping
This survey is distributed at two levels: 1) within a team. 2) across teams. Every team conducts an internal discussion to club their requirements and expectations at a team level to propose their availability of resources and priorities across teams. This first round of internal discussion is expected to take one hour. The second round of discussion is inter-team, where product managers would direct the priorities and requirements of the projects and based on these needs, the engineers would indicate their availability, expertise and expected time of completion. Since this round includes all stakeholders with various types of requirements, a debate is expected, and that roughly increases the discussion time to 3 hours. This approach involves dealing with ‘Very High’ priorities and ‘High’ priorities projects first by assigning them all the resources needed. Followed by availability and expertise taking the center-stage for Medium and Low priority projects. This exercise is conducted once a week. Any change in the status quo is first notified to the respective internal team and it is then taken up in the weekly meetings. Insight: By applying the mind mapping tool, employees now have a clear understanding of the ongoing high priority projects. They’re better able to manage their time and the roles they are required to play for each project. Since each employee is now aware of the others’ tasks, they can also provide a helping hand based on their expertise and it’s lead to less redundancy. Using this tool, we are essentially developing a pipeline for employees considering their project priorities by defining parallel working schedules across teams, making use of reusable components and ensure project deliveries within the defined deadlines. Approach: Given the fact that some creative way of practically achieving the defined company roadmap, that could take in all possible expectations, expertise, and constraints, was required, Mind Mapping Tool is an appropriate tool for this problem. Based on the introduction of new constraints for fresh projects, more features can be brainstormed to include in the survey.
|
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19,231 |
educational program: Campaign 29
What is the justification in time?
What is the proposal? What is the Teach model?
Wich is the methodology
Iidealization of the proposal
federation is an educational project that aims to complement the development and strengthening of some of the skills necessary for the normal development of academic activities in vulnerable student populations.
República de Venezuela University of Zaragoza Colombia
SHORT TERM
MEDIUM TERM
LONG TERM
Scope at the LOCAL level, with the participation of one or more district schools in vulnerable areas that meet the previously defined criteria.
Outreach at the DISTRICT level, with the participation of more district schools in vulnerable and non-vulnerable areas in the city of Bogotá. I partner with the World Bank, as a program that promotes development and education.
Reach at the NATIONAL level, including rural schools in vulnerable areas via remote access. Attach to the package of academic material, international alliances with foreign professors from international universities agreement.
Tool that will allow to measure and qualitatively and quantitatively qualify the learning processes of the students and the teaching of the teachers in the classroom.
The 3 x 4 model comprises four class sessions for every three themes or subjects, discriminated according to the degree to which the student belongs. Session number four will have a practical approach, so that students will be able to carry out activities that allow them to internalize the topics seen.
LITERATURE
MATH
SOCIAL SCIENCES
ENTREPRENEURSHIP
PROGRAMMING
Texto
PROFESSIONAL APPROACH
GROWTH
ENGLISH PERSONAL DEVELOPMENT
How to evoke pedagogy?
What is the context?
According to the World Bank: "The pandemic is exacerbating the existing global learning crisis: it could increase the percentage of children of primary school age in affected low- and middle-income countries from 53% to 63%. for the poverty of learning ... "
"... this generation of students could lose around USD 10 trillion in income generated over a lifetime, an amount equivalent to almost 10% of the world's gross domestic product (GDP)."
Which is the structure ?
Organization chart General Direction
RELATIONSHIP COORDINATION
ACADEMIC COORDINATION
DATA COORDINATION LOGISTIC TEAM GROWTH COORDINATION
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19,234 |
Challenge
My occupation involves multiple methodologys for a wide variety of clients as an independent human resource consultant, who use human relations as his focus or primal resource. I´ve been gathering information and studying different aproaches for 5 years, through stable work at a consultant office, a few proyects on my own, learning from studies and papers about the bussiness, and gathering inputs from different perspectives like collegues or people that would eventually be my client type, to finally be able to step up from my own perspective of doing things and work independently. The question i ask myself is, how do i provide a service that solves the problem that my client can see, but also prepare the way for the problems to come? My question comes from the imperative necesity of building human relations for the development in work and personal life.
Selection
I chose Learning Launch, it´s the tool that lets me try certain technichs that would attempt to prove the theories i´ve been working on. The goal as to why choosing this tool is to learn wich methologys and techniques would work best with a wider variety of people that i consider to be my potential clients in the near future. This choice is considering the ammount of information i have been gathering along the years accordingly to the sense of purpose that identify my way of thinking and the resources that are in my scope. So the Learning Launch tool seems to be the best option in this specific point i´m at, allowing me to test the different aproaches i came to develop at this point, as Bruce Velasquez says, i need to launch lots of experiments, at low cost, to confirm my hipothesis or to learn why it doesn´t work so i can pivote to new aproaches more in sinc with what i´m aiming at.
Aplication
I started the launch by stating which my hypothesis would be, defining that my ultimate theory would be that people learn better when involved in the process, this comes from the actual model that uses lots of information and focuses only on transmitting that knowledge, hoping for understandment. So the question that followed it was how do i involve people, and to get to the answer i conducted a series of experiments to learn which methods worked better. So i had to think how do i test those workshops. First, i managed to get a common space for the workshops with in the building i live in by providing quotas for residents who want to streghten their human resources, avoiding the cost that renting some place would mea (also got coffee and snacks for peopple attending, the acomodation of the place was made from me and my girlfriend). Second, i had to gather people that were in the market i wanted to apply, and a few stakeholders that were some of my collegues and their acquaintances who knew better the business, i made all of the coordination reducing expences. Third, i had to choose and develop the workshops with the different approaches i built with to prove the different methodologies (Actually this was a previus step, before thinking the place, but only when i got the space and the people i chose wich ones i was going to do), in accordance with the key assumptions i priorized, which were: 1.- Use people opinions as facts 2.- Build knowledge from experience 3.- Validate different perspective 4.- Use dynamic excercises 5.- Argue with the attendants from their perspective. Four, i ran 20 workshops in total (the starting number were 10, but more people came along and the people on the building asked for more sessions) by testing these assumptions and some others that born along the road,
and tried 5 more to compare with the traditional method. Five, i asked for anonymous feedback by writing their opinions at the end of the workshop, aiming for more honest declarations wearing the mask of anonymity, and finally sending afterwards a simple test via mail to analyze the learning level from the participants.
Insight
The ressults of the experiments were astonishing. The difference between what the people with standard method learnt to the people with more human approach did made me realice that the people in traditional method weren´t even there, note ven remotely interested, not been able to remember the things spoke during the workshop as to creating asnwers that weren´t even near the subject, as to the other group that not only gave good answers but also using examples from what they were able to do when involved. Also in the feedback with this group, the comments were most grattitude and possitive declarations asking as why didn´t have this kind of workshops at their own workplace. More objectively speaking, from the metholodies used and the quality of the answers and feedback i was able to confirm:
- People need to be listened, as hearing and validating their opinions makes them feel more conffident about themselves and cooperate more during the workshop, but it´s not enoygh as to keep with that opinion as a fact, it´s needed to build more knowledge using it as a start point.
- The experience helps to build solid knowledge but it´s necessary to link that experience to a goal, for itself is justa n experience, son to be forgotten.
- The point is not to validate every perspective, but the reason behind the perspective. The perspective alone generates more conflict than solution.
- The dynamic excercises helps people make more real the learning process and are always welcome when the person in charge is able to be aware of the context and different needs from the participants.
- Discussing the themes aproached during the workshop allows to align and state in specific concepts for a better understanding.
So in summary, the more human aproach is more effective in the learning process than the traditional one, but is also needed to specify certain settings as to how to approach diferent people.
Approach
In the end i was able to come to the realization that the service i wanted to provide couldn´t be a standard method, but could have a standard base. So for me to be able to provide that kind of service, i had to come to the next agreements with mi clients before starting any process:
- Meet the person in charge and gather all information posible and ask some more:
o The actual situation o The real need o The expectation o The theories as to why did it happened o The people involved
- Ask for the perspective from the people involved, using a tool created from the information gathered from the first aproach.
- To have a base of different aproaches to develop the themes asked from clients, and be able to adapt the models to tha actual need and context.
- Ask for perfomance indicators that will alow us to evaluate progress in the future.
Making these agreements will allow me to specify the persona type that will receive the services and also allign my efforts to the expectation put on the services and control the evaluation method from the indicators, focusing on the improvemente of those indicators.
What this tool taught me, and the methology itself, is even when i can think that the work is done, it could also be an opportunity to keep improving on time, and to never be too comfortable to not keep improving.
|
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19,235 |
Storytelling
Challenge & selection
As a special education teacher who deals with autistic children, I must teach my students many life skills and “normal�sual” things that some people would not think that some children need to be taught such skills. For example, teaching children that it is inappropriate to lick yourself or undress in a park. Many of these skills are hard to be taught in a classroom setting. However, using stories are a great tool to teach those children many of social and self-care skills. More than any other way if told in autistic friendly story, many students seem to get the massage.
Application
This semester as we teach students online, I faced difficulty communicating with students. Yet, it was even better on using storytelling in teaching autistic students’ skills they need inside their home. So I applied this skill by making short stories with students pictures and real things (form their home) to teach their skills like where to undress, brushing their teeth, showering routine. One great way to use stories for autistic children is before special events or situations. As autistic children are known to like routine and might get frustrated due to sudden changes on their environment leading to behavioral problems. Thus, story telling is a great way to prepare autistic children for smooth transitions. I used this on special occasions like Eid and Ramadan preparation for my students. Also, for one student, I used this tool before their family trip to prepare her to the trip.
Insight & approach
Stories was and will forever be one of the most powerful tools to use to inspire, influence, motivate people. But as we learned in this course it is important to keep the listener in front of our eyes when making the story. For many children they would like stories for entertainment with many pictures, and colors. However, for autistic children this will not work with them as they respond better with less colors and complex views.
|
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19,239 |
Challenge
I am a student at the Sarchí University - Ecuador. I am currently studying the
topic of product design in the Production Engineering career and one of the biggest
challenges during this semester has been being able to transmit my ideas, my story behind
the final product and obtain a good reception from my clients since This project goes
beyond this semester since it is a personal project from now on and this is my great
challenge.
Selection
I have focused my energies on understanding the client's needs, transmitting my
experiences during this project and being able to share with them my vision of what I offer
as a designer. I have attended virtual talks, however, I have not been able to exemplify my
ideas with all the knowledge acquired, for me the storytelling tool is the best alternative to
emerge in the field of communication with the client since this tool is used by great leaders
of brands and companies that have a great history behind what they are today, a strategy
that connects with the emotions, character, values of the people who will use this product, a
great tool in the business world. and I consider this to be my best choice.
Application
The first step in applying this tool was to recognize my audience by using
interviews and open-ended questions about their design preferences about my first product
called "Multi Lamp". In order to ask good questions, I choosed to listen, study and learn
from a brand that is a world leader today, Coca Cola its progress and difficulties, how it
became known worldwide, its scopes, its current and future purposes as a brand to create
my own story, like why a lamp? what was my motivation?
My story is inspired by long hours of study my parents lived in a room where a
lamp was perhaps the most modern thing they had on hand. My parents say that in their
time at university, when they were married at an early age, their only friend was a lamp.
For to study, they could not extend their study hours at home because they lived in a small
place with my grandparents, they studied long hours at night. This is the story that I want to
convey, I want people to value what modernity offers us.
For what I offer my clients that same lamp, but renovated with accessories that
perhaps they did not think they could include, all in one object with various designs,
models, and unlike the first lamp that my parents had, I want to offer continuous
improvements, the reliability that my product expresses, all the way traveled and yet to be
traveled, the renewed vision that I want to ofert my audience. My biggest challenge is to be
able to transmit my story, because this product is so important to me and the benefits to my
clients, the scope achieved and my long-term vision, a varied production line (bedroom
accessories) in no time, being able to position my first product in the main supermarkets of
the city, after the country and why not internationally. my story is my best strategy to
access more groups of people, get their attention, without forgetting my group of friends
who are within this project, people with vision, friends, their advice, criticism, who are the
essence of this project.
Insight
One of the most optimistic responses I got from my interviewees was the reception
capacity I received when I told my story briefly, without bragging, acting simply, showing
my wishes with a product designer, the beginning of what could be my development in the
professional world. Not every listener reacts in the same way, but this tool has managed to
attract the attention of a larger group of people. This tool allowed me to get more attention
from the public that already knew me, everyone watches the movement of my hands, my
inspiration when telling my project without forgetting the people who support me. In other
instances, I would not have chosen to tell my story.
Approach
Product design has been a part of my university career that I have considered as a
future in the workplace, so I would like to expand my knowledge about design, but above
all, to be able to reach a certain audience regardless of what product I want to offer, I want
to feel the satisfaction of my clients, transfer my ideas as my own to my clients. I will Use
this storytelling tool today as a student, but one day I want to be the one to tell a great story
starting today.
|
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19,240 |
Reflection – Storytelling
Challenge
I am a member of a military installation safety office who has recently transferred from one base to another. The individual I’m replacing retired several months ago and many of the internal processes and tasks within the work center are noticeably out of date or have not properly disseminated across the base. My challenge will be to update these processes, make connections with unit safety representatives across the base, and ensure they are properly trained, using the correct information, and teaching that information to their areas of responsibility. The primary challenge in this situation was to find how to relay the important information in ways that highlighted its importance and made the members internalize or care about it so that they’ll do the same when teaching others rather than simply going through the motions of yet another boring military briefing. Selection
While I used a mix of different tools over the course of overhauling these programs, the primary asset I employed was the Storytelling method. This design process tool uses telling a story and opening a dialogue to get buy-in from the listener—particularly by seeking to create a personal or emotional connection to the story being told or the components of it. Application
When deciding how to implement this method the first choice I made was to move many of the trainings and courses to be in-person to best facilitate the Storytelling tool. I modified the slideshow focus less on providing large quantities of text to read and instead postured them to be bullet points to jumpstart conversation. It was also important to occasional have question prompts that could be directed to individual audience members or asked opening to spur on group discussions. I sought to provide opportunities for the members being trained to relate their own stories and experiences to the overarching story I was telling throughout the presentations. Insight & Approach
I found the application of this tool to be an interesting one and feel I learned—and am still learning—a lot from the experience. One of the key insights was seeking a continuous process improvement rather than applying the tool once and assuming the challenge to be complete. Each class course I administered was another chance to modify my approach slightly and seek feedback from the audience to find what was and was not working as intended. Furthermore, one of the things I learned about the Storytelling Method was that each time it was implemented, the story being told would change slightly: I’d begin incorporating the stories that people from previous classes had told into my overarching story for the course and I’d find better ways to explain what I was discussing. I think these things really helped me better cater the story to the audience each time based on their reactions and feedback and also helped me have more tools in my proverbial tool box each time I was to present the information to people.
|
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19,241 |
Learning launch – Smart working in my company
1. Challenge: describe your challenge, including all relevant information.
I am responsible for trade union relations in an international banking group with about 65,000 employees in Italy and 25,000 in over 20 countries worldwide.
Our challenge was to start smart working in the company to meet the needs of employees for their work life balance and increased company productivity. In Italy there weren’t other smart working experiences applied in large companies and there were very few experiences in small companies. We wanted to find the way to use smart working on the one hand after an agreement with the trade unions and on the other the approval of the managers. We had to start with the project in 6/9 months, at the same time as Expo 2015 started and we had little experience of remote working. We wanted to start with all the departments and all company classification levels without restrictions, excluding only the employees who work in branches opening to the clients,
The team was made up of people from all departments (organization, real estate, human resources, ICT, etc.) and also of members of the union.
2. Selection: in your own words, briefly describe the tool you have selected (eg. What it is and why you selected it for your challenge - including any appropriate videoconferencing references).
Having no experience to rely on, we chose to work on What wows and what works, and we worked with Starting launch.
Before starting, all the members of the team attended a team working course together to improve their collaboration.
3. Application: describe how you applied the selected tool to your challenge (eg what you did and how the tool was applied effectively or ineffectively).
The team spent many hours going to understand what the workers wanted, what the manager wanted, checking the procedures and identifying the best solutions, with few rules and limits. Our budget was limited but fortunately 70% of the employees already owned company devices.
Based on the first interviews with colleagues and managers, we organized some brainstorming sessions to understand how to organize the work, some morphological analysis sessions, also checking how to modify the procedures, but making very few changes, also because many of our processes were already paper-based.
The agreement with trade union was made on December 2014 to start the test from March 2015 and until December 2015. The employees initially involved were around 1000, but increased during the test to around 3800.
At the end of the test was made another agreement was with the trade union to use smart working as a common method of carrying out the work performance in the company in Italy. since 2016.
Then other teams were made to ensure testing in other countries, which have different characteristics compared to Italy.
At the end of 2019 there were about 17,000 people who habitually do smart working, of which around 14,000 in Italy and 3,000 abroad.
4. In-depth analysis: describe the intuition that you obtained by applying the tool you selected to your challenge (for example, how an intuition influenced your way of thinking about challenge and design thinking in a broad sense).
One of the essential elements was that people wanted to do in smart working, but the managers weren’t sure they could control and verify work productivity and achieve their expected results.
So, before starting the test with about 1000 people, we had meetings with all the managers to explain their smart working philosophy and create their direct engagement during the test.
The other essential element was the voluntariness of both managers and colleagues to test smart working. This was important because they participated in the test very convinced and motivated and therefore their motivation convinced even the least motivated and skeptical.
5. Approach: describe what you could do differently next time - applying the same tool you have selected or a different one - and the reason (s) why.
The way we managed the change worked very well and the team worked very well together.
The test allowed to verify the functioning on the field and it was not necessary to change anything to start the whole company.
The thing that maybe I would change for the next time is to be able to involve external people to have also different approaches that could innovate more.
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19,247 |
Storytelling on Sustainable
product development
Challenge & Selection Storytelling is a great tool that I use all the time. I work with customers in apparels sector. With the increasing demand for fast fashion, leading brands recognize that they must act immediately to reduce their footprint on the environment. Our responsibility does not simply end once our products have been purchased, but instead continues till the same products reach their inevitable end of life. Ordinary polyester takes many hundreds of years to naturally biodegrade, which has contributed in making the textile industry the second largest polluting industry in the world. Millions of tons of textile waste are dumped into landfills across the world every single year. While recycling is the ideal solution, less than 10% of waste is recyclable. Sustainability is already at Peak as Customers looking towards more environmentally friendly products and looking for replacement of conventional Polyester. With my customers I share stories of my product in order to help them visualize a end product, I use their feedback against the context of my story to ascertain their goals, and sometimes we use stories to better understand their interests and thought processes. I use this information to develop different strategies to try and find a way that works for them to achieve sustainable environment. Application In discussing sustainable product developments with apparels customers, I was trying to explain to them the benefits of taking a biodegradable polyester, compare to conventional polyester. Biodegradable polyester fiber is shaking up the market and proven fiber to accelerate degradation in an oxygen- deficient environment. Biodegradable Polyester based garments will be identical to regular garments through their life cycle and can even be recycled like any other polyester garments. They will never exhibit any amount of biodegradation during use. Once they are exposed to naturally occurring microbes found in specific environments, such as landfills or large bodies of water, they begin to exhibit accelerated biodegradation. The only by-products left behind are CO2, water and two clean energy fuels – Methane and Biomass Insight & Approach I presented benefits of biodegradable polyester to my customer and that was an eye-opener for brands. As big brands and private labels address a growing need to be more sustainable from a recycled and bio-degradable perspective, we have developed the right product with the right properties that will positively impact the landfill option. Product accelerates the biodegradation in microbe-rich environments. Fabric made from bio degradable polyester reacts microbes and become quorum sensing and colonize on its surface. This results highly nutritional soil creates an improved environment for the microbes and enhances the final stage of decomposition. So I told this story to customer, and I think it had a big impact on them. The joint developments are being planned and the product developments are being under final discussion. Sometimes a little story can do a lot of good. This course made me see this as a tool in a new way. I can prepare ahead and think of stories that will assist me in presenting my ideas and best illuminate them. I have a textile background, but I ended up as an quality controller in textile manufacturing
business. This would ever be considered an great asset for me and I am so very grateful that it is!
|
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19,250 |
The design thinking tool which I am choosing to solve the problem is visualization. I am choosing this tool because I think it would be a very powerful tool in solving the problem chosen. Nowadays students specially in primary section find it very boring listening to only lectures without any innovation or animation. As a result they even sleep during the class hours or don’t pay attention to what the teachers are saying. But this will keep the future of the students, country and education system at stake.
So it gave me a tough time thinking about a solution to this critical problem. Finally I found a solution to it but was not sure whether it would work or not, whether it would cause any improvement or not. But I was not afraid of taking the chance as it would be a learning experience for me and would enable me to work in an unstable environment. But before the introduction of this idea I needed to perform certain research tests, experiments and survey.
My idea was to make the teaching process a bit more interesting by making it digitalized by installing smart computers for education purpose with an internet connectivity as well and using the visualization tool in it. So I talked to the principal about this asking him to support me and encourage the other teachers to carry out this experimentation. At first she objected as digitalization would cost much according to her. I said her that first I would be conducting some small experiments before the installation of educomps. She agreed to it.
At first I took three different types of books for this. One of those contained only texts, one had both pictures and texts and the third one had only pictures in it. The students were divided into three groups and each group was given one particular set of books. They were asked to read one chapter each from the book they were given and come the next day.
The next day, questions were asked to the some of the students of each group. It was found that students with the only pictures book not only had their imagination open in a wide scope but also they had grasped and remembered the context of the chapter very well. They performance was followed by the group having both text and pictures book. The last was the group with only texts books. This showed that students were more bright and interactive when learning through pictures and graphics was done that is when it was done visually.
The same day, each group was asked to come and see a you tube video on the teacher’s phone. The particular teacher saw that the students watched the video with keen interest and enjoyed it. They even grasped the matter of the video very well.
Thus these two small experiments showed that if the students were taught visually through graphs, pictures, videos along with the lectures given they were much bright, interested and broad in grasping the substance and element of the subject.
When the principal saw such an improvement in the learning and interest of the small kids he was surprised as well as happy. Though the setting up of the educomps that is educational computers was a bit costly, but seeing the improvement and future development of the students he allowed it.
Thus the problem got solved by conducting a bunch of experiments without being afraid of the result or the challenge. The main tool which was very powerful in solving this critical problem was the visualization tool.
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19,251 |
C1 - Internal use
Learning Launch – Collecting and optimizing product information for online channels
Challenge & Selection
I am a member of my organization’s Marketing Department and our challenge is to improve the online friendliness of the product information present on the e-commerce pages of our products to drive further sales on this increasingly growing channel. Today, different teams are involved in the production and management of the product information – the comprehensiveness and quality is quite inconsistent between product categories and often just copied from the product pack meant for offline distribution.
We have already analysed and assessed a few options to optimize the attractiveness of our products pages online and ways to drive further consumer interest and conversion. Our main assumption is that currently, most teams are not focusing on the online channel, so the production and availability of information for this channel is often deprioritised. As our organization sells a very large number of products online, we have decided to test internally a unique tool to centralize, manage and optimise our product information for the online channel: product name, description, how to use, size and weight of the product, etc. Two main teams are part of this project - the Product Development team and Marketing Department, with around 30 people involved. The objective is to test and learn from an initial trial of this product information management tool, using ten of the most popular products we sell online, and to identify which ways of working within our organisation could efficiently support the tool adoption.
Application
For this learning launch, we selected 3 to 4 bestselling products for each of our top selling categories online. We wanted to identify for these 10 products, which kind of product information was already available, which teams where providing it, if the Marketing teams would be able to pool it and optimize it for our online product pages using the product information management tool prototype.
For that, we had first to go through a workshop to map which teams where actually owning the different types of product information and who to contact to collect it. This was particularly useful to identify and clarify which information we needed (must have and nice to have for online usage) and who were the stakeholders across the organisation to interact with.
Then, we also designed a template to upload in the product information in our tool prototype to ensure the targeted information to be collected from these sources was consistent – as different teams were providing it depending on the category and type of product. This helped get a first round of the information available, and the kind of processes and stakeholders to be involved for consistent collection.
Finally yet importantly, we focused on pooling the usage and user-friendliness of the tool prototype. We trained the end-users from the Product Development and the Marketing teams on how to use the tool – from uploading the information collected with other teams, to editing it to make it e-commerce friendly and sharing it for usage. Then, we shadowed the teams on their actual usage, to understand how the tool was being used to process and optimise the information. After 2 weeks of usage, we collected users’ feedback through a survey on the tool prototype and learning launch experience overall.
We also conducted one retrospective meeting to go through the feedback comments and wrap up on the learnings of the launch, from a tool and ways of working perspective.
C1 - Internal use
Insight
By applying the learning launch tool, we were able to assess concretely our assumption regarding product information management for the online channel.
We were able to interact with many teams involved in the product information production. This helped confirm that product information is very scattered across the teams, and does require a lot of initial effort to be pooled in a consistent way and format in a single place. However, it also made us reconsider the scope of the teams that should be involved in the collection and the input of the product information in the tool. Initially, we were thinking to streamline the process of the collection by solely giving this responsibility to the Product Development and Marketing Teams. This implies a lot of additional time- consuming coordination, especially on the logistics information (product package dimension & weight), and even data processing to upload the template on the tool. The value added of the Marketing team is to optimise the information to make it relevant for the online channel, showing that a better balance needs to be defined in the ways of working supporting the tool – more teams could be involved and take responsibility to provide and share the product information directly in the tool.
In addition, though it was relevant to include different product categories in the learning launch, including less popular products in the test would have helped assess the quantity and quality of the product information available. For these products, the information collection could potentially be even more exhaustive to ensure good data quality for our online product pages.
Given these learnings, the team will review the processes and adjust the tool to ensure all teams can provide the relevant value in terms of product information optimized for online channels.
Approach
The learning tool was a great tool to use at this stage, as we were clear on some of the assumptions but not all. It was definitely a great way as well to involve for the broader organization, involving different teams through the very intensive coordination work to collect the information and information processing. We shall use the learnings collected from all teams and adjust the tool design, as well as, most importantly the teams involved to provide a balanced solution that helps us craft the best product information for online sales. We will definitely test the next version of the prototype to fine tune further the tool and supporting processes before full roll out across all products!
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19,255 |
-Challenge- The main criteria for selection of the challenge scheme was :
● Complexity handled
● Relevance to business( at the point in time)
● Impact created
GCE-TAC (Globalisation Centre East – Technical Assistance Centre) was just about finding its way into the India hub and was by design mandated to be the largest, most cost efficient and qualitatively superior centre as compared to its counterparts in the Americas, Europe and Australia. The mantra was to be super quick in all aspects and to not wait for the perfect structure to emerge prior to execution but to let it evolve over the various stages of its growth.
One of the foremost action plans subsequent to a speedy head count ramp up was to start operations and in doing so, migrate large chunks of businesses from the other global centres. Having secured a reasonable quantum of business, it was imperative that one had to get into the most minute detail to ensure operational success. No, we did not have to reinvent the wheel here but to simply mirror the other centres across all aspects of conducting business while also adapting the methodology to local scenario and convenience.
-Selection- Gathering context to the situation from the IBM example cI have selected LEARNING LAUNCH. Here's why :
While working in a high speed, high energy environment that is perenially on overdrive mode, we often tend to override basic values, systems, procedures, design and in doing so arrive at quick fix solutions. Now, these may never be wrong and may be more than serving the purpose at those points in time, but from a long term perspective, it was clear that the fast pace should never be an excuse for non compliance to the basics.
Business analytics & metrices suggested that we were indeed lagging behind specifically in the adoption of certain protocol tools that were the backbone of every successful TAC centre and since this was in line with the objective of mirroring other centres, project " back to basics" took shape.
-Application- Effective and constant engagement with our young audience (the bread winners for TAC) ensured that not only did they not
detest change but embraced the same in a bid to outdo their peers and counterparts, ensuing in healthy competition and
ensuring alarming results.
The launch approach was simple yet effective.
● It piloted over a very limited emerging geography, the India centre.
● It worked on a set of assumptions derived from an iterative approach observing other global centres as well as adapting for local context.
● The "competition" approach tugged at the sensibility of the young raring to go population and worked well to secure participation.
-Insight- Significantly enhanced team performances by driving process tool adoption programmes with Global centres as benchmarks. (from 49% to 87 % in 6 weeks)
While "back to basics" covered just a single performance metric in terms of process adoption, it paved the way to run multiple small projects using the learning launch tool as it catered to a) mirroring the immediate business needs b) converting resistance to a competitve streak and bringing together the team and business objective cohesively.
While "back to basics" covered just a single performance metric in terms of process adoption, it paved the way to run multiple small projects using the learning launch tool as it catered to a) mirroring the immediate business needs b) converting resistance to
I felt this -Approach - served us perfectly on the following counts :
● Launch quickly : instead of going back and forth to the discussion board, learning launch hrlped test the environment, be a
part of the live environment, iterate approach and adapt and learn and hence test and improvise. ● As indicated in the problem definition/challenge, it helped us converge high energy of the young populace to deliver within the framework of basic values and process integrity.
● Value creation : The pilot proved that selection of the right tool kit was essential and crucial to value system. It ensured total involvement, engagement and quickly paved the way for the India unit to not lose sight of framework while hurrying to building the business.
I would therefore conclude that the approach more than optimal having aided in the current objectives as well as pave the way for iterations and developments in wider aspect range. Thank You.
|
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19,258 |
Challenge & Selection My company provides around the clock technical support. To ensure we meet our service level target we need to have a minimum number of employees available to answer calls throughout the day. The number of employees we need varies depending on the time of day and the anticipated call volume. The biggest obstacle preventing us from achieving our service level target is absenteeism. Our weekday absenteeism averages 7%. On weekends, our call volume forecast is lower than the weekdays. Therefore, fewer employees are scheduled to work. Weekend absenteeism has increased since the beginning of the year and currently averages 10%. The lower attendance results in customers having to hold before they can speak to a representative. We have been instructed we need to reduce weekend absenteeism. The easy solution would be to overstaff, however, just like production environments, we are expected to run lean and maximize efficiencies. Senior Leadership reframed absenteeism and other causes of lost time, i.e. tardiness, long breaks/lunches, not being logged in when scheduled, as “dependability.” “Dependability” has become a catch-all term that has muddled the distinct drivers of absenteeism into a singular noun. This has produced a perception there is a single solution, either more incentives or more corrective action to fix weekend "dependability." I believe this approach is an oversimplification. I am going to attempt to break this train of thought by using the visualization tool to identify and diagram the different root causes of weekend absenteeism. Application I reviewed absenteeism data for the past four weekends and identified outliers, employees who missed multiple weekend shifts and those with good overall attendance who missed a weekend shift. I interviewed the employees and detailed their reasons for calling out.
This exercise demonstrated the work/life challenges employees face. Although the reasons were more granular, the visualization broadened my understanding and will allow the organization to make "small bets" to target the segments within the span of our control. An incentive of a dress down day or threat of corrective action means little to a parent who has not been able to attend their child's soccer game for the first time all season or the millennial who would miss yet another gathering with their friends. Employees who rely on public transportation have a logistical issue. Employees have start times throughout the day between 6 am to 11 pm. On Saturday and Sunday, the bus makes 2 stops directly in front of our office. One at noon the other at 6 pm. The next closest bus line has more service but requires a 20-minute walk to/from the bus stop. "Use a ride-share service" is a common recommendation. This solution assumes every employee has a debit card, credit card, or PayPal... which they do not. Creating this visualization allowed me to see "What is" from perspectives I had not known or considered. I would use the visualization tool again for this project. As Dan Roam said in his book Draw to Win, "Lead people's eyes and their minds will follow." I feel the visualization is a good icebreaker to broaden the discussion about "dependability." Based on the examples detailed previously, I would also consider the storytelling tool. I believe you cannot avoid feeling empathy for these employees. I would leverage this empathy to increase buy-in for the need to consider other options we could offer to address the weekend "dependability" issue and move forward to the “What if" phase.
|
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19,262 |
Example reflection- Visualization tool
Challenge and selection
Visualization is a tool I usually use to explain a process “as is” in order to see all the actors and stakeholders that are actually involve in the development of the solution or idea before it is thought to be done. I usually work with this tool and present to co-workers that want to improve their ways of work by understanding what there are doing at that moment with a different point of view. I work in the process area specially in the part of doing things better that it is done at the moment, so I have used this tool to connect the inputs of an activity, the people that transform that input in a value product or service. The connections with other people that offer the materials, tools, requirements for the main purpose that all the actors are going to the same horizon and find alternatives to solve the problems and find another possible ones. One of the main challenges were improve the process of payroll by diagnose it in a few weeks more exactly three weeks, because it were difficult to identify all the actors and important inputs in order to paid the employees.
Application
The first thing that I do is search the information from asking the people that actually gets involve in the back of the activity, asking them all the tools and atypical situations that usually compromise the quality of the information that serve to calculate the check of any employee. So, i searched for different tools with the main purpose to diagnose the problem that the process of payroll didn’t work as it should be, until I read the principles of design thinking and the part of visualization. I started to identify the main actors and the main clients that were involve at the process of payroll.
Searching how the employees get the check with different variables like: if the employee didn’t ask for a loan, if they get a loan of the company, use a special benefit that involves a discount of their salary (study programs with 50% of discount, and so on), special situations that obliged them to asking for monetary help of the company like the dead of an familiar or medical emergencies. In order to get that data, we send in a focus group with the people that ask for a loan to the company and how it have impacted at their paycheck in time, amount of the paycheck, definitions of the discount, etc. The most important thing that their mention is that if they lost a thing of the company like cellphones or other articles they haven´t know how to communicate with the company and sanction that they had received. They responded that only got the communication of it when their receive the check. With that information I talk with people that used to work at the company with the purpose of getting more information of the last part, how their report all bring back all the articles and information to the company at the last day of work. Again, I called them to explain me the process and all that they were requirement to do to get the final check.
Then I start to connect with the other actors, so I took information from the team the pays to the workers and people of other areas that involves with the variability of the amount of the check. Therefore, the areas that were more involve were human resources, technological information, accounting and treasury, but they didn’t talk to each other until human resources ask for the final information in order to get all the materials before the employee change of area or work.
When I had all the panorama, I identified the best tool to capture the situation, in this case I used the value stream mapping in order to put in graphics all the activities that offer value to the work, the activities that don’t offer a value but are important as a way to control the process and other that don’t offer any value but the people does because that is the way the people are used to do for so long that they haven’t seem the time waisted in those activities.
For that, i used the program MS visio to graphic the hole situation, then put in different color the activities that don’t transform the information in something valuable for the company. Then, I presented the tool to the team with the purpose to get the adjustments of the graphics and the possible alternatives to provide. After that, I presented the graphics to the team, the order that the things were done at that moment, the difficulties and the opportunities that provides the clients (employees and ex-employees). Finally, all the members of the team understood the situation. After that, they give me more information as feedback that were important to think about the solution.
Insight & Approach
What I learned about doing this work is that using this tool all the members of the team work connect all the steps of the process easier than using other ones. Also, identified the activities that added value and the activities that didn’t added a value or a better payroll service. This tool provided me the input to recollected as much ideas than other tools at the same time and put it together and identifying the majority of stakeholders and their requirements.
Since I used this tool for improve the process of payroll, I used it for other ones that need creative ways to see all the panorama in order to get better ideas of solution. The thing I would do it different is identifying the stakeholders with another tool for getting more valuable information for the visualization tool like the principles of quality and scrum.
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19,264 |
Example of reflection-Visualization
Challenge and Selection
I work in a records office in a consulting company, other than managing records I am also responsible for training management and new employees on information flow and access in the organization. I have found it very effective to use visualization as a form of visual thinking as it gives a vivid picture of what you are talking about. It pushes us beyond using words or language alone. It is a way of unlocking a different part of our brains that allows us to think nonverbally. Visualization is a process of mentally constructing, shaping and understanding information and the ability to externally communicate it. Training people is challenging, one needs to find the best way to push the message through. So I chose to use visualization as a form of design thinking.
Application
I start the process by Compiling information in a PowerPoint presentation on information management. The presentation will be on how information is managed, processed and accessed. The presentation comprises of detailed on where information is stored and the system used to manage and access it. The information is classed according to color codes for every department and sample of the numbering system used filing documents. Because information is different for everyone in the organization. I would then prepare manual with more detailed information on the filling system.
The manual shows detailed information on how information is classed in accordance to the management level it appeals to and how it flows through the organization. When the presentation is done, everyone is allowed ask questions or make suggested on what is presented.
Insight and Approach
The tool of visualization has proven to be very effective for my training, people relate well to presentation and visual presentation, people get clear picture of what you are talking about. What I have learned is that this tool present a vivid idea and allows people to ask questions and give feedback that are relevant and informative. Through my different trainings I was also given ideas of how my system can improve.
|
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19,265 |
Education Agency – Learning Launch
Challenge
I am founder of Gordon Institute of Business Science Agency that will founded in September 2013 and our challenge to engage the covered subjects that we designed in our community with the university students, to engage the way of learning as games and more activities in our workshops and to engage the articles that we save through website and social networks so we have challenges to relate the ideas with university students needs within 30 day exactly. We will focus on trying what the university students want to learn, the way to enjoy and understand well to expand your minds towards their career launching, minds building and Projects Successes. With limited budget and peoples, we will accept the challenge and start!
Selection
We searched about the suitable tools to make the challenge successful and achieve our goals to establish our community. We are ready to try the learning launch tool. The learning launch is an experiment meant to quickly test an idea and prototype.
Application
For the first learning launch , We have the challenge idea “specific subjects or categories in career skills, projects management skills, Creativity Skills and Leadership skills in workshops models within 3 hours for every skill “. We decide to divide the personas in our university to 4 personas (Creative Peoples, logic peoples, studying peoples and leaders’ peoples) and we arrived to mix some skills inside the categories with your needs and styles of skills learning. The assumptions we put are more likely to be true, move to learning launch 02.
For Second Learning Launch, we focused at this testing on gaining the customers’ needs prioritization. This tested our assumption that our prioritization is integrating with Customers’ needs to. We do surveys online and offline “at our university “on the articles that we save through website in addition to the main challenges above and we determined the subjects of workshops and the loved way to teach the targeted university students. We now prepared for arrangement, organization and planning for the next period to launch and get better than current alternatives.
Insight
By applying the learning launch tool, we identified our assumptions and designed launches to test these assumptions. Additionally, we thought through anticipated results, we improved the packages of subjects (career skills, projects management skills, Creativity Skills and Leadership) and our actual results
were slightly different from what we anticipate. Moving forward, our team will review this insight and incorporate it into future launch designs. The ongoing Incorporation of insight is particularly important at this stage, as launches come before a full rollout in the design thinking timeline.
Approach
Given that our team has already gone through several design thinking activities/tools and are at this stage in the timeline, the learning launch is the appropriate tool. As previously mentioned, our team needs to review the insight gained from our first two launches and incorporate this insight into future launch designs. Future launch designs should reflect insight gained, progress made, and come closer to a compelling solution ready for full rollout.
|
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19,267 |
Mind Mapping for Student Retention
Challenge
One challenge at my institution is the inability to retain and graduate as many students as we
believe we should. We are an open access institution serving students who attend on mainly a part-time basis (79%), the majority of our student population are minoritized students from low socioeconomic statuses. In addition, our average student age is 24 years old. We are a public two-year institution providing students with the opportunity to complete a small selection of four- year degrees. Our credential offerings span from post-secondary adult vocational certificates to baccalaureate degrees. Our fall-to-fall retention rates have hovered around 53% over the past five years. As a public institution, we are limited by legislation in our state as it relates to program offerings and the composition of these offerings, the amount of tuition and fees we may charge students, the amount of dollars we are permitted to maintain on hand to serve students, and the jurisdiction from which we are to focus on recruiting students.
Tool Selection
I have chosen the mind mapping tool, which is used as a visual representation of all the data
collection that took place throughout the “what is” phase. The mind map was set up as a virtual gallery to be “walked through,” so stakeholders across the college could explore the quantitative and qualitative data collected. The format of a virtual gallery was used due to the pandemic, at our institution we are no longer able to physically congregate. We chose to represent our data in a gallery format so each person walking through the gallery would experience a closer connection to our students and the individuals directly serving them as well as to ensure we had a common understanding of the problem we were trying to overcome. These ideas for the presentation of data and the virtual gallery were informed by the video from lesson three that Professor Moore discussed in the course.
Application
Our team identified 25 stakeholders to invite to a gallery walk through, which was hosted on
the same day for everyone. Participants were able to mill through each’ “room” as they wanted within an hour and a half time period. Each stakeholder was asked to take notes while reviewing each artifact because these notes would be used later in our discussion session. In the virtual gallery, we had graphs and charts setting the stage with quantitative data related to three student cohorts, one that started at our college in the fall of 2016, another in the fall of 2017, and the final cohort which started in the fall of 2018. In addition, we included qualitative data we were able to collect while working with students, staff, and faculty. We had a total of three students provide visual presentations of their experience and depict what impacted their inability to be retained. We had an additional seven students provide journal reflections recounting difficulties they faced and how they managed to stay in college. Finally, we had faculty and advisors describe in either words through reflections or pictures through visual presentations what helps and what hinders them while trying to best serve students and understand their needs.
After the virtual walk through, the 25 stakeholders were asked to take 15 minutes to group
their own notes into themes or groupings. Once each person had an opportunity to organize their own notes, they were randomly broken into five groups of five, each group was facilitated by a member of the design team that was facilitating the day. This person captured the themes on a shared document so everyone was able to see the clusters of themes the group had identified. The facilitator then pushed each of the groups further to try to uncover insights
beyond the obvious. Facilitators were taught to ask so what to dig deeper into the reasoning behind why these patterns and themes are important and really shine light on what they were uncovering. This was quite hard for some of the groups to push beyond the obvious findings and to stop themselves from focusing on identifying solutions.
The use of the mind mapping gallery was definitely beneficial for the entire group to
experience, however; the desire for almost everyone to jump to the solution finding process was something we will have to continue to work on. Taking action and moving forward quickly is deeply engrained in our culture and making sure we take time to really internalize “what is” before we try to move to “what wows” is a continued work in progress.
Insight
The use of the gallery for mind mapping really opened my mind to the need to tell a story
through a variety of formats. I tend to be focused on facts rather than emotions, but by hosting a gallery walk through using a variety of visual formats I was able to help myself and others to empathetically connect to our users. In addition, the facilitated smaller group conversations were beneficial to help push stakeholders beyond stating the obvious while trying to keep people in the space of what is before jumping to solutions. Another great insight that surfaced from this process was the importance of going beyond the “usual suspects” for stakeholder input and feedback. We have a lot of employees at our institution and frequently the same people are called upon to engage in discussion, the gallery process allowed us to pull from a wider variety of areas at the college to uncover and spend time in the “what is” portion of the overall process.
Approach
The gallery walk through was a great format to help get a broader group of stakeholders on
the same page regarding the problem at hand. We tend to work in siloed approaches to overcome problems, which leads to duplication of efforts as well as individual areas identifying different interpretations of the same problem and then moving forward with solutions to the problem they’ve individually identified. I plan on using this format for future problems we identify while trying to positively impact student success at our college. As a publicly funded institution of higher education, we have limited resources and getting as many stakeholders across the college on the same page in regards to the problem at the onset will benefit both our institutional culture as well as our use of resources both human and financial and we continue to innovate and focus on continuous improvement.
|
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19,268 |
Learning Launch Toll for fairs
Challenge:
I studied Mechanical Engineering, and our final assignment for one course was to create a device that could help the people that works at neighbourhood fairs with a problem that we could detect. The main constraints of the project were that we had a little under three months, and the solution had to be affordable for the customers.
My team found that the volume of organic waste produced at the fair was a problem for many of the stakeholders because it was difficult to handle it, and if they left the street with trash, it could result in a fine that would hurt them financially.
Selection
By using design thinking tools, such as an ethnographic approach and visualization, we came to the concept of "reducing the volume" of the waste as a solution to their problem. So we developed different alternatives on how to reduce the size of this type of garbage.
Through the use of the learning launch tool, we expected to get the feedback on the early prototypes we manufactured, which focused on different things, like size, weight, cost, reduction mechanism and user interaction.
Application
To test our different prototypes, created different prototypes that we grouped considering the feature we wanted to test. The first time we did a test with the user, the difference between the models was substantial. For example, the mechanisms for the reduction of the volume would be a type of shredder with cylinders that you would put over the trash can, or a machine that smashed the trash with pistons and makes blocks or even a rotating axis that would cut the trash.
We invited people from various fairs to use the devices, and we recorded the interactions, the commentaries and the suggestions they had. Because the designs focused on different aspects of the machine, each person needed to experiment with as many models as possible. This way, we could check our assumptions, such as the weight the users tolerated, the more intuitive mechanism for them, and if it was within their budget or willingness to pay.
We did a total of three iterations with different groups of people (around 20 each time). The first test helped us to discover the traits that the customers prefered, for the second one we did other cheap prototypes, with small changes (mostly on the shape and the weight) on the base design of the selected traits of the first iteration. Finally, in the third iteration, we combined the different features in a single prototype and tested it again to see if the sum of the selected parts of the previous tests was well received.
Insight
The results were pleasing for the customer because they were participants in the process for the creation of the device. They choose each iteration, what was the type of solution that was more comfortable for them, and by doing that, they saved us a lot of time and effort. Because if we had not tested the devices so often, we would have developed prototypes that were too complex, had too many attributes to rate at the same time, and probably would have failed to fulfil the requirements of the stakeholders.
Having a broad look at the problem, helped us to deliver many different alternatives for the first iteration. This way, we were able to show vastly different alternatives and make them compete with the final user as the centre of the next iterations. I think this also was key to the success of this assignment.
Finally, the use of low-cost and fast-building models was important when creating a product. The idea of narrowing the designs, to what your customer feels comfortable with was essential to deliver the product.
Approach
The main problem that we faced was that because the groups were so large, getting people to agree on some of the different features that they liked was no easy task, and many times there was not a total agreement at all.
In the future, when we do more field tests with the learning launch tool, I think it would be beneficial to have smaller groups for the tests. This way, people are more comfortable investigating the devices and feel free to speak what they think, and the data we can collect would have a higher quality and diversity.
|
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19,269 |
Reflection- Story Telling
Challenge and Selection
Stories have always been a way to communicate. Before people learned how to write, they would tell each other stories. Stories are much easier to remember than simple facts. Also, stories are enjoyable; they stimulate your imagination. That’s why parents tell their children stories. That’s why we like to see movies and read books. People love stories, people are addicted to stories. I spend a lot of time “opening people up” and finding ways to inspire them to improve their circumstances. When I work with seniors, we share stories for different reasons. Often they're lonely and are so happy to share stories of their lives with me to connect and they find meaning in sharing these experiences as a form of teaching and/or legacy, in a sense. The difference between virtual reality and other storytelling mediums is interactivity. In all forms of virtual reality, the user’s experience is interactive. That can be as simple as moving their head to decide where they want to look, and as complicated as manipulating virtual environments with haptic gloves. There are two ways that the brain does this amazing selection process. One is our attention. The things we pay attention to are the things we see; the things we don’t pay attention to disappear. The second way information is filtered is through automatic processes. These have a name that has very negative connotations these days. They’re called biases, and they help our brain determine what information to select or ignore.
Application
Stories need a good guy and a bad guy – also called a hero and an enemy. The enemy can be a thing, like a desert or “the system” or even a fear within the hero. The arc of the story is how the hero beats the enemy.
Questions to ask yourself about this might include: What’s the core enemy of my customers or clients? Is it danger? Wasted money? Unfulfilled dreams? Bad hair?
Conflict is how the friction between the enemy and hero manifests. Maybe it shows up as the hero deciding to cross the desert, or when you, the business owner, decided to figure out how to defeat a problem. Conflict also describes the obstacles you encountered on your way to success, whether they were problems with your bank or with a tornado. If the hero has no struggle, then it’s a lame story.
Omit any detail that doesn’t move the story forward or develop the characters. This is about keeping the readers’ attention. If they don’t need to know about your red bicycle to understand the arc of your story, don’t tell them about the bicycle. If they don’t need to know what kind of awesome, high-tech sneakers you used to cross the desert, don’t tell them about the sneakers.
This one’s pretty simple. Corporate-speak ruins stories. Talk like you would normally talk. If you sound a little too corporate to pass as an average person, hire a storyteller.
Insight and Aproach
There’s a reason children’s storybooks are mostly pictures, and that so many of the greatest stories ever told have been made into movies. Images bring a story to life. You can tell a story just by standing up and talking, but it had better be one heart-clutcher of a story. And even then, added images will make it more powerful.
To immediately borrow from the last point: Use images of what actually happened, or where it happened. Use images of the real people in the story, not stock photo models.
And again, talk like you talk. Show your personality. Reveal a bit of your weaknesses and your fears. Everybody else has those weaknesses and fears, too. This leverages a subtle power of storytelling: When we tell our own story, often we are telling other people’s story too. Those people are your ideal audience, and your ideal customers or clients.
A story with no surprises is boring. You knew this already (because you’re already a storyteller, remember?), but it bears repeating. Whether it’s a good surprise or a bad surprise, every good story has at least one surprise. This is an essential to a story as conflict.
The policies are being reevaluated and the caseworkers are going through new training. Sometimes a little story can do a lot of good. This course made me see this as a tool in a new way. When I've done it before it was really "ad hoc," but now I can prepare ahead and think of stories that will assist me in presenting my ideas and best illuminate them.
|
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19,272 |
Mind Mapping of Dosign Thinking
CNALLINGLWhen we arn thinking of an tlon, tasto n spoottio toud or visit a plaoe, with osr
memorles and provlous oxpørtonon using a relavant model. Our brain starts with one ontor
aotion, oolor, taste or Imaga and bullds branohos of thowghte that aro used as a haso for othor
multiptend tdeas. How wa think works vory similar to troo branohos. This oonoapt is used as tho
hasin for all mind mapplng systoms and approaohos.Tho usago for visunl raoording of ideas was
firat used in the 3rd oontury by Porphyry of Tyros to vlsunlizo conoopts and theories from
Aristotle andl Ramon Llil. Mowover, It ia ntroduood ngnln as one of tho thinking methods by
British payahologlst,and starte to link thls aotion Tony Buzan
SELECTION:As montlonedl abovo, mlnd mapplng is ldantiflod as ono of the officlont tools to
think and analyzo ldons and tholr rolntod toplos. Thoroforo, tho mind maps can he used in
various situations -0spoolally durlng tho ldontion and brainstorming stago. Mind mapping can
bo used to aohleve tho followlng:
Taking noto durlng individual or group mootings. It can bo used to summarize discussions
or orento a to do list.
.Bralnstorming ldens and flnd Innovative solution during meotings
.Broak down complox probloms and idea into simplor and easy to follow fractals
.Analyzo and procoss Informatlon collectod during the research proces
Presont intormation in a croativo and oasy to follow format
The above applications for tho mind maps are goneric and can be applied inside
companies, organization and oducation institutes, as we will explore later
APPLICATION:t starts with a single idea that is represonted with text, color or image. Each
idea should be prosented with one single word and use visual elements to catogorize it such as,
upper an lower words, colors, codes and images.
More subsidiary ideas are added around the main idea and connect with it by lines. All the
branches should have connection lines that link it with the center idea
IN SIGHT:The most efficient methods to use to apply mind mapping is to use a normal white
board and drawing markers, this helps attendees to visually focus on each drawn shape.
However, mind mapping software and toos can provide more options that are not available in
the traditional ways. The results can be easily downloaded as an image or shared with other
applications such as Microsoft Word and PowerPoint. Aditionally, mind mapping software
provides ready elements and clear text that can be easily followed by the attendees.
APPROACH:Below is a list of the different mind mapping software and tools that can be used
for the brainstorming sessions:
.Creately online mind mapping tool that provide mind mapping templates.
Text 2 Mindmap, free mind mapping tool that can easy create tree diagram using a
drag and drop function.
.Mind Genius, desktop mind mapping software that is compatible with Windows
computers and integrates with MS Office and MS Project
Matchware, another desktop mind mapping software that is available for both Mac
and Windows computers. Also, it is available in different languages.
|
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19,273 |
Challenge While I was studying at my business school in France, we got the chance to follow a six-months project to learn some skills on how to launch our own businesses. It involved creating teams of 5 to 6 persons and then finding a great idea and preparing everything for the launch. On the last day of the course, we would be due to present our project with a solid business plan and a 15 minutes’ pitch to 400 others students and a jury of professionals (BNP Paribas, L’Oréal and so on…). Only 10 teams among the 65 participating would be allowed to go on stage for that presentation, a selection from the teachers would take place two weeks before to pick up the best projects. With my team, we faced a hard time choosing an idea, most of our propositions were nice or funny but none of them was relevant to help our potential future customers solving a true problem. Selection We decided to talk about our everyday lives with my 5 team members and to tell each other every time one of us was facing a problem or had faced something difficult in the past to see what ideas could emerge from that. We didn’t know the name of that tool at that time but we were using the storytelling tool. We had to find interactive way to share our stories with the other team members to get their attention and then we were using the outcomes of those stories to brainstorm. In the end of the course, when we got selected among the 10 best teams and allowed to go on stage, we got to use that tool again to create an engaging story to pitch for the final presentation. Application Two weeks before the start of this entrepreneurial course, my father died from a cancer. I was back in school because I didn’t want to miss anything but my mind was somewhere else. I just knew one member of the team personally (and she knew what had happened to me), the other ones were just student I could have seen in the corridors, nothing more. When we decided to apply the storytelling tool, at first I didn’t want to speak about such a painful personal experience. I didn’t feel safe enough with the other members. We kept telling each other stories for 10 days, meeting once a day, but none was bringing us a powerful idea. When I began to feel a bit more confident with my team, I decided one day to tell them about my father’s death. I was very sad at the time because my father grave was 10 hours by train from my school and even by plane, the shortest way to go there took me 8 hours. Also, I was thinking about what the body of my father could become in that grave and it scared me a lot. Everyone listened very carefully to my story because the subject was tough of course but also because almost all the team members could identify with it. If it wasn’t a father, they had lost a friend when they were a child or a grandmother and could barely go on the grave more than once a year because of the distance and because of our nomad lives. For instance, during my business studies, I happened to live in 4 different countries. When you’re abroad, you can’t visit your family’s graves easily and sometimes it may make you feel sad. We realized we had the start of an idea there. Six months later we were on stage, presenting our diamond made of human ashes to the jury. We were offering a new way to think about death and to keep our beloved ones near us. Also, we liked the idea of permanence that a diamond brought. Thanks to storytelling, we could explain how this tough personal loss gave us a great idea and how this project helped me (and the others) to see death not only as a reminder of all the bad things but also as an opportunity for creativity. Insight
Thanks to the storytelling tool, we got to know each other very quickly as we were telling our personal stories to the group on a daily basis. It helped me feeling at ease to bring my personal experience about my father’s death and we then realized we all echoed in a way to that experience. That was the starting point of a great idea but also a great adventure that lead us until the final presentation. Also for that final day, the help of storytelling was crucial. Our idea wasn’t an easy one to introduce and we knew many people may be shocked by it. Explaining how this idea happened and how it helped me to go through that experience moved the audience who was then more receptive to accept such a disruptive way to deal with death. When we tackled the business plan part, everybody was listening carefully because their attention was hooked by this storytelling technique and I can tell you silence was not a common thing during that day. Approach I would definitely keep the storytelling tool but next time, I would try to create a secure climate from the start for everybody to dare sharing its personal stories right from day one and not from day 10 after getting to know each other because in this project we had six months so it was alright but in a shorter one 10 days might change a lot. Also, learning how to present well this project for the final presentation was crucial to my career. Every time I am going to a business interview, the recruiters are amazed by this story and ask a lot of questions about it. Of course, this is because it wasn’t a common project but also because I learnt how to introduce it in a catchy way that engages the person in front of me and questions its relationships to death and memory.
|
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19,274 |
Example Reflection: Mind Mapping Tool
Challenge and Selection:
I work as the country manager one of the oldest Export Credit Agencies (ECA) in the world. As the official arm of the British government, the agency has been around for a century, which inevitably has come with many homegrown rigidities in the fields of business development, new business origination, and raising awareness with key stakeholders. I joined as part of a five-member team in five different countries as part of the initiative to launch the first international network in the hundred-year history of the agency. The financing capacity was under-utilized, name recognition was extremely low, new business origination on a global scale has only been dependent on a few individuals and some longtime financial sector partners. The key challenges facing me was to increase awareness in the market, identify new business opportunities and making sure that we utilize our capacity with the right financing transactions improving the productivity.
Given the urgent need for creative thinking and an innovative approach to tackle the above challenges in an organization with a relatively conservative mindset, I opted for the Mind Mapping Tool. The tool provides extremely strong insights for the overall idea generation process as presented in the videos.
Application:
In order to tackle the above challenges, identifying the opportunities, and scoping this new expansion project initiative, I initially focused on “what is” to be able to understand the overall market and listen to the needs of potential customers and stakeholders. This was an important step to establish the criteria for the “what if” idea generation phase. I reached out to all potential customers for ECA financing, such as project sponsors, infrastructure contractors, concession companies, trade organizations, and banks. This effort served the purpose well in two key areas. It provided me with invaluable insights on what the actual needs of the clients are and also allowed me to boost the profile of our financing offer by raising awareness among the potential customers on what they can achieve.
Second phase was to come up with “what if” scenarios really focusing on what concepts can be driven to meet the clients’ expectations through a brainstorming of ideas. This required a teamwork with all the key internal stakeholders. Starting with the feedback obtained from the customers and the design criteria set up through the “what is” phase, a number of key scenarios were laid out across the broader team. This exercise helped to add innovation and creativity to the process and also improved the bonding between the team members towards a common cause.
Next phase was related to coming up with some experimentation enabling us to observe “what vows” and required us to come up with a pilot program to be able to test the key assumptions and customer feedback. This pilot phase included renewed credit limits, possibility to finance in various currencies, and most importantly, brought in some more flexibility as to what is eligible for financing in terms of the customer projects. Last but not the least, the “what works” phase was utterly important to ensure an effective, sustainable, and successful delivery. The iterative process of improving the product design based on the client feedback has proved to be the most important take away from this exercise.
Insight and Approach:
Utilizing Mind Mapping Tool enabled us to be able to be involved in every discussion in the market today that required ECA financing. Our name and product awareness in the market, I am responsible for, is at its highest and there are days that we are inundated by inquiries for our services by potential clients. Competition has been tough but it was extremely valuable to consider taking the extra step in the right direction by reaching out to the clients and other stakeholders and come up with a mechanism to develop some flexibility on what we can actually achieve. Design Thinking actually served another side objective in terms of rebuilding the team spirit internally, fostering innovation in the organization and being able to focus on the prevailing customer needs.
I believe the Mind Mapping Tool enabled the agency to be able to think differently with a learning mindset. It clearly brought in a broader repertoire of solutions for the clients and introduced the client empathy by actually touching to the client. Next challenge can be to methodologically rewire this new sprit into the system and make it more relevant with value creation, execution, dependability, and scalability to make it consistent across the markets it serves. We may require Learning Launch as the next Design Thinking Tool.
|
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19,275 |
Reflection – Visualization
Challenge & Selection
The visualization tool is one of my favorite ones, and it is the most used one on my field; it is a tool that helps expressing an idea not only by words, but in any visual application you can find. I am a product designer and I currently design wrist watches for a big company in Brazil, and I am in charge of four brands. We work with the lead time of one year, approximately, and we deal directly with our supplier from China. The communication is the biggest challenge, I believe, since we talk only by email and we both are speaking in a non-native language. We often prepare briefings with a detailed description of how we want the watch to be, including the functions, size and visual details; but it is always hard to make them understand exactly what we want, and it causes delays and long discussions over small details.
Application
Considering our cultural barrier, we have decided to implement the Visualization tool in our briefings, hoping to help our suppliers understand the projects as soon as possible. We started adding more images and videos, sending draws when they had questions and looking for samples of materials to send them. We tested different ways to show them what we wanted and inspire them to create with us, considering their expertise.
As a second step, we analyzed the e-mails sent to them, noticing that we used to send short and objective e-mails, since we receive around 60 emails per day. But it was not working, because we had to wait till the next day to receive a reply, considering the time zones, and in most times we did not received all the answers we wanted. So we tried to build better e- mails, longer ones. We started using topics and different colors to show them the different subjects we were talking about and how they should address all of them on the same email.
Insight & Approach
We noticed that they started to understand the projects better when we added images and color codes in e-mails, but then we discover that sometimes the same word we used for something with one supplier meant a completely different thing for another supplier! This discover helped us making a “dictionary” for our suppliers and what type of features each one can present us, therefore being able to direct projects to a specific supplier that can achieve what we expect with faster understanding.
Another surprise was that they started to suggest more solutions when what we asked was not possible, since now they could visualize better our final objective. We learned that we can trust them more as they showed more creativity and knowledge on technologies we have not even heard about!
For the future, we are hoping to present them the tool of Co-Creation in the annual meeting we have, since it is easier for us to understand each other in person. We have a better relationship with our suppliers now and we think they would be thrilled to be part of our projects as co-creators!
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19,276 |
Reflect exercies – Mind Mapping Tool
Garcia
Challenge & Selection
When setting up an extracurricular project as a student, one of the tools I used was mind mapping. As a student group we had spent months to collect a large quantity of various data. What we needed to do next was to arrive at common themes and patterns to be able to identify the relevant solutions we were seeking. The goal was thus to move from the “what is” phase to the “what if” phase in a creative, visual and engaging way.
Application
To apply the tool of mind mapping, we thought of two possible ways. On the one hand, we could simply engage in a mind mapping session between ourselves, using the tools presented by Garcia. On the other hand, we could invite other students to help us in the exercise. We opted for the second approach for two major reasons. First, by inviting other students, who had previously not been in touch with the project, we could void the selection bias each of us would have had working on the collection of the available data for months prior. Second, these new students gave us new insights and perspectives, which we did not think of before. To organise the session in the most effective way, we prepared the collected data by printing out pictures to visualise certain ideas or concerns that we collected. The participants then were asked to look at those pictures and cluster them around common patterns on a white board. We also equipped participants with sticky notes so that they could add additional ideas and solutions which were not yet featured in the available data.
Insight & Approach
Organising the mind mapping workshop with fellow students really allowed us as a project team to move on from the research stage to the phase were we could map out valuable insights from the data we collected. This enabled us to identify possible solutions, which we had previously overlooked or could not see amidst the large quantity of data we collected over the months. Garcia’s guidance on how to organise a workshop was extremely helpful to manage the session in a fun and engaging way. Interestingly, one of the outliers from the mind mapping exercise eventually proved to be one of our strongest candidates for a workable solution.
|
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19,278 |
Design Thinking Assignment
Teaching Young Children To Read
Challenge
Children tend to begin to read, in earnest, when they begin school around the age of 5. Different children develop their reading skills at different rates. Many will develop a love a reading, whereas others will struggle and hate it. Several reading methods and tools have been developed over the years with various success. New digital technologies may offer new tools and methods to help find new ways to engage young readers; particularly those children who traditionally struggle with learning to read.
I have chosen as my challenge identifying some new tools and/or methods for teaching young children to read. The focus for this assignment is the end of the “What Is” and “What If” stages of Design Thinking.
Selection
I have selected the Mind Mapping Tool for this assignment. The Mind Mapping Tool would be used to make sense of all the data gathered in the research phase. It helps key stakeholders look for patterns and insights into that data, which would help give me an idea of where some of the problems and successes are with tools for teaching kids to read. This can then feed into the “What If” stage.
Application
Firstly, I would conduct desk based background research to gather as many examples as possible to identify all the current and past methods and aids for teaching beginner readers how to read. I would also conduct research on new methods and aids being proposed, and conduct some teacher interviews to help put some of the research into context. I would compile all this information visually. That is, construct flow diagrams, where appropriate, gather actual examples of teaching and learning aids, get photos of some in use, etc.
Once all this data is compiled, I would conduct a Mind Mapping exercise. All this data and learning will then be collated and the mind mapping exercise can begin. I would have all the visual aids representing the data from the research exercise displayed around the room and invite a group of stakeholders to come and “view” the information, collated in like-information sections. The stakeholders in this case would be teachers, parents and children who have been reading for several years already.
I would ask the participants to make some notes on sticky notes about the “good stuff” – the information they think might inform new ideas for learning to read. I would take all the sticky notes and collate them in themed clusters on a common wall for sorting, etc.
Insight
Note that this work is yet to be carried out. However, this is a problem I have worked on (indirectly) in the past. Previously, new teaching aids were proposed without a proper understanding of the
pros and cons of what already existed. My insight gained from doing this course is that using the Mind Mapping Tool during the What Is stage should help gather far richer information than mere researching alone. This is because it can help cut through a lot of the noise of a high volume data set to get to the heart of where opportunity lies for improvement.
Approach
An alternative approach would be to rely more on interviews with key stakeholders, making use of the Visualization Tool. This might cut down on the number of people required for the Mind Mapping exercise (improving logistics) and also gain more indepth insight from key stakeholders.
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19,280 |
Learning Launch based on Design Thinking for Innovation
Delivering Workplace Risk Assessment based on Health and Safety protocols; Carried out in compliance to the Industry International Best Practice; and Targeting a multicultural team in a dynamic fast peace environment; within Technical and Artistic Theatre and Performing Art division
Z.S. 30407059
Challenge
Working in the Technical and Artistic Theatre and Performing Art as manager of the department the safety of our crew, artists and Guest is core priority goal to everyone. When at an international Corporate and large scale company, the team running the department is often composed by people from different origins and culture. Especially because of this the operations must be heavily focused on constantly enhance then auditing the safety culture of your department.
My challenge was to be able to rely on every singular team member (technical or artistic) to execute any task based on safety standard in the way it was designed in the company risk assessment database. However, not everyone will be perceiving the safety duties in the same way cause different background and education may lead in an individual nonperforming well certain task assigned. Example, a Stage Manager supervising a rigging operation on stage having his both hands in the pocket showing wrong body language despite of his authoritative presence. While the European standard of best practice at workplace will not allow this body language, certain Asian relaxed cultures will have a different peace and my contemplate such attitude on body language when performing a safety supervision at work.
Selection
I decided to run a human-centered inside training using a simulated learning lunch scenario. I have created a weekly learning lunch appointment with the team (called also a drill) where a group of selected crew members from different nationality where appointed to read a specific chosen Risk Assessment topic in front the rest of the team in the auditorium. In order to proper aligning team members’ perspectives when working under a safety culture regime, I have released formalities asking them to explain one by one the content of the chosen Risk Assessment topic by building emotional engagement. Laughing was fully allowed too!
Application
I encourage the selected group to act as they were sort of actors (and not engineers for once) using their body language and storytelling to deliver the content of the safety precaution listed on the risk assessment paper given to them (I previously printed). A copy of the formal risk assessment and listed precautions was delivered to every team member in the house too. I place the group on stage (using zero formalities) and the rest of the team was in the house. The goal was to shown a specific safety scenario on stage and deliver the safety message from the risk assessment. The message of how to reduce a risk when doing a certain task. Once all the listed precautions were decently interpreted on stage by the group to the audience (the rest of the team), the group returned into the house to rejoin their colleagues. An open discussion then was triggered, to the point that every one could memories the precautions shown on stage in a funny way, to remember these rules for long time. At the same time I stepped in the conversations whenever there was the possibility to spot ah-hock comments by a member based on capabilities to solve new safety problems in the future building new solutions.
Insight
The formation of heterogeneous teams was a key goal for me considering the diversification in nationalities. Delivering an onstage act of the formal safety precautions rules have made the whole team feeling as a united family entity allowed the building of alignment across differences. The mixed group on stage was expanding repertoire of meaning, feelings, accountabilities with a sense of humor towards the rest of the group watching the act from the audience prospective. The content of the risk assessment precaution list was delivered fully pursuing the goal of training the whole team on safety best practice and time allowing emergent solutions for potential new safety challenge.
Approach
As a manager my real goal was creating a social awareness, encouraging a learning mindset and increasing psychological group safety. I was keen to attract and spot champions which will lead the future the department in key operational segments. In the future I may want to teak this Learning Launch event by involving more key stakeholders as participant example could be inviting housekeeping department or medical team representatives. This will allow the “work together” culture in the department for a higher quality of Safety culture at work.
|
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19,283 |
Tool: Storytelling Challenge & Selection Storytelling is a powerful tool that is applicable in a lot of situation of my daily life. As a marketers of a pharma company, I always faced the challenges of how to attract more customers. Besides, I also faced challenges of how to ensure the phenomena of decreasing brand loyalty towards our products being happened as there are variety of choices for customers to choose in the markets nowadays. I choose to apply storytelling as it is able to get insight into users, build empathy and reach them emotionally. I create personas to represent target users and add conflict to stories that reflect their user journeys and problems. One of the reason is through crafting stories, we can better understand what users want from a solution. In user experience (UX) design, if designers use storytelling throughout the design process to ensure that all work focuses on the users’ needs and the value that company want to give those users. After completing design research to understand your users’ needs and desires, you use your insights to tell a story that makes it easy for everyone involved in the project to empathize with the users. Application Storytelling indirectly involves emotional branding. The purpose of emotional branding is to establish a connection between consumers and products by stimulating consumer emotions. Human needs such as love, health and emotional security are based on emotions in the subconscious, as the basis of emotional brands, and allow marketers to create self-fulfilling prophecies in consumer demand. People want to meet demand, and advertisers need to implement these needs in a permanent cycle. This types of storytelling enables new customers more willingness to embark their journey on our products as the review is real and high credibility. Insight By applying the learning tool, we designed and tested our solutions. Through the learning process we got to improve our product’s function and design to meet user’s expectation. It is through this process we realized that the customers were more attract to the review from other patients. Our marketing department used the results of this process to re- strategize our marketing campaign. Moving forward our business will focus on human centered design to improve our product and services. Approach Through applying the storytelling tools, another tools like visualization and mind-mapping directly applied. In order to perform a more perfect results, learning launch is another tool that I would be considered in the next steps. One of the reason is learning launch is also an important tool for our business. We need as a team to review the insight gained from our first two launches and incorporate this insight into future launch designs as this is the most effective and ideal way of approaching and implementing solutions.
|
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19,284 |
Reflection - Visulaization
Challenge & Selection I work for an automotive Tier 1 supplier. I received from an engineering department a very
specific need (specific design criteria) that they collected from their customers. My task was
to facilitate a brainstorming session with experts from diverse technical fields. As an output
they expected to have a portfolio of product ideas that they can further investigate. The
challenge was dual. Firstly the need addressed a very well known problem. Secondly there
was a trivial solution for the problem. So I expected that the minds of the participants will be
highly biased and so it will be hard to come up with a diverse solutions. Accordingly I planned a meaningful, visual space to let them play with the “what if” question.
In this space they were invited to start from scratch and build up a new solution from basic
elements. (As a reference for visual tools I used S. Brown, J. Macanufo Gamestorming:
Playbook for Innovators, Rulebreakers and Changemakers) I picked a modified 4C matrix for
initial node generation. A table based forced ranking of the combination of nodes, product
ideas. Finally based on the ranking the idea portfolio was visualized on an impact & effort
matrix (map). Application In the first step we collected nodes in the 4C matrix addressing one cell at a time. The
modified 4C had the following elements:
● use cases (ways how the imaginary product is used)
● characteristics (technical features of the solution)
● components (HW, SW elements that could be a part of the product)
● challenges (potential difficulties in solving the problem)
In the following step solution proposals (product ideas) were generated from the nodes. A
coherent set of nodes from each element of the 4C were grouped into an idea, represented
by a row of a table with 2x3 columns. I mean by coherent set e.g.: a set of technical features
that can be used to cover certain use cases, etc. In the first two column they grouped use
cases and characteristics. Based on this the participants gave an impact ranking to the idea
(3rd column). In the 4th and 5th column they put components and challenges respectively
and used it to give an effort rank (6th column). Showing how difficult to develop the product. Finally, in accordance with the rankings we put the ideas on an impact & effort map. Based
on the landscape seen there the participants reviewed the idea portfolio and modified it in a
way to cover the 3 meaningful quadrants of the map and thus have a balanced portfolio.
(Low impact-high effort quadrant should be avoided if there are other choices) Insight & Approach The obligation to select coherent sets of freely generated nodes of the 4C matrix forced the
participants to come up with distinct ideas around the trivial one, and even far from that. It
even helped them to understand that the thing which is a trivial idea for a first glance, can be
understood in different ways. Thus it is several valuable idea in reality. The impact & effort
map helped to refine the result of the pure forced ranking. Participants organically tended to
draw areas on the map instead of points to represent where an idea is situated. They made
bigger, smaller circles just like snake- and tower-like drawings. Even though I tried this visual space for the first time, it worked quite well in general, but
there were some takeaways for me as a facilitator: The first version of the impact & effort
map showed that we have majority of the ideas in the cash cow quadrant (low effort - high
impact). The participants realized that this cannot be true. Consequently they tried to fix it
somehow, but they could not really do it. I think this happened because the range during the
forced ranking was not set and/or I did not pay enough attention to give proper guidance.
The second issue was that the participants got really excited on a completely new idea and
they spent a lot of time discussing feasibility. This diverted them from working out other
ones. So I believe we left some good ones undiscovered. Next time I will make sure that
they stay focused on their task and try to come up with a tangible example to set the ranges
for forced ranking.
|
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19,285 |
A new library management system
In 1999, with a 12 year-old system running on a 386 server, Horowhenua Library Trust (HLT) needed to replace our library management system (LMS). We followed the usual Request For Proposal (RFP) process, and after reading a staggering amount of papers, found we were not satisfied with any of the options. There were systems available that would over-deliver at a cost we couldn’t afford, systems which we could afford but didn’t meet our needs, and all of the systems had much more expensive communications solutions than we had been using. Plus, none of them used a web browser interface.
We engaged Katipo Communications to develop a web-based LMS for us, and they suggested it be released under the GNU General Public License (GPL) as a way to ensure the project had longevity (they didn’t necessarily want to spend the rest of their days supporting a proprietary system) and this would encourage other people to use it—improving and enhancing it along the way. The GPL would also ensure that subsequent modifications and additions by other organisations were open source as well, benefitting all users.
While "shareware" and "freeware" have been available since the earliest days of computing, open source software had developed in the years leading up to 2000 on a different scale entirely. It was no longer confined to the realm of "hobby" programmes. Open source projects were starting to produce software that matched or exceeded the quality of commercial products at the time, and Linux was starting to challenge Windows in very large-scale projects.
Librarians and FOSS
Librarians and free and open source software have lots in common. They both:
• believe that information should be freely accessible to everyone
• benefit from the generosity of others
• are about communities
However, working with free and open source is a very different way of working for librarians who are traditionally more comfortable in a co-dependent relationship with vendors. A significant mind-shift is required in order to maximise value from open source.
It is NOT about accepting what you are given but articulating what you want. Librarians need to develop new skills in order to interact or participate fully in the community that is the heart of open source projects.
Open source community
Open source projects only survive if a community builds up around the product to ensure its continual improvement. Koha is stronger than ever now because it is supported by an active community of developers, librarians and vendors—who actually talk to each other!
Each partner has a role to play in a successful open source community:
Librarians and the patrons or end users whose interests they represent are the ultimate judges as to whether or not a product or service is desirable, and they define a product or vendor’s success.
Developers who create the code and tools.
Vendors filter ideas and bring only the viable, potentially profitable, and sustainable options to market.
My keynote address at ComicCon11 in Thane, India explored this community of partnerships and how crucial it is that the interactions between each is balanced.
Vendors and libraries
When the relationship is in perfect balance the relationship thrives; vendors get excellent input and feedback on feature development, exhaustive usability testing for design and function, and truckloads of free promotion. However, if the desire to have a congenial working relationship dominates over sound business decisions, development stops being financially viable and economic sustainability is lost. On the flip side, if short-sighted business decisions override the needs and wants of the library, including the open source philosophy, we get into trouble as well.
Developers and libraries
When it works well, we get speedy development of solutions that do the job. A reality check informs technical development; developers don’t just develop something because it sounds cool but because it’s a ‘good’ solution to an existing problem or will add value. When it gets out of harmony, we risk getting bad features developed at the initiative of either the library or the developers. Libraries may request really useful features but developers may not want to incorporate them, or too many bells and whistles could get developed, sacrificing function over gizmos.
Vendors and developers
Many businesses fall into the trap of focusing most of their energy in the business side (cost savings, process improvements, efficiencies, quality control) instead of taking the time to focus on the people and relationships. When pure business goals start driving development we get bad stuff happening due to corporate greed, but when we get the balance right we get high quality, innovative, viable, rapid, and sustainable development.
Take a holistic view
While each of the relationships between the partners are important the holistic view is even more important. It is really important that librarians are actively involved and don’t just leave development to the developers and vendors. We need to keep in mind the end user who we serve. For example, if you ask: "Do these new bells and whistles help the people accomplish something or do they just get in the way?" it helps you avoid the "just because you can" syndrome.
Linus Torvalds in an interview by Steven Vaughan-Nichols for a Hewlett-Packard publication had this to say about software development:
The other thing ... that people seem to get wrong is to think that the code they write is what matters ... No, even if you wrote 100% of the code, and even if you are the best programmer in the world and will never need any help with the project at all, the thing that really matters is the users of the code. The code itself is unimportant; the project is only as useful as people actually find it."
Moving to open source was philosophically a good fit for Horowhenua Library Trust. It has also been a good financial and practical decision. But most importantly it helps us to put the end user, our patrons and the people we serve, at the heart of decisions we make as an organisation.
|
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19,287 |
Reflection Assignment: Storytelling
Challenge: Working for a start up government organization that is trying to build a learning and development infrastructure for training at all levels across all content. But really trying to change the culture of the government to be more agile and able to respond to changing market needs with an eye towards being the “best government in the world”.
Selection: I chose storytelling because, as a tradition, it is deeply embedded in the local culture. It is easy to adapt to the audience and can be used to tap into the emotional drivers of my stakeholders.
Application: I very specifically applied the tool in my strategic planning. We had identified specific issues that needed to be explained and generate support among various stakeholder groups. By making it clear precise issues, target audience, and desired outcomes we were able to create a story template that the team could learn, personalize, and use authentically in the individual meetings/events/workshops we had. It was also presented in such a way that the participants could use the story/information back in their environment thereby spreading the messaging.
Outcomes & Insights: While this wasn’t the only tool we used, it was extremely effective getting the basic ideas out into the larger audience. We knew we were successful when I started hearing the story being told back to me by stakeholders who participated in the process. In future we would likely deploy to a larger audience and have targeted “props” that individuals could take away and remind them. We are also going to deploy story telling training to a wider audience so it can be used in greater numbers as our target audience is in 50,000+.
|
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19,289 |
Design thinking is a methodology for solving problems that focuses on asking questions and listening, with empathy, to the needs of individuals and groups. Storytelling is an “essential human activity” for sharing experiences, explaining values, and deciding on solutions through vivid verbal and visual accounts. Storytelling helps explain the interconnections among people in situations and settings, teaching broad lessons that engage real human beings. Listening engages people; and empathy is an essential and fundamental component in the process.
Stories generate questions and questions expand the breadth and depth of stories, leading to lots of innovative thoughts and ideas. Storytelling becomes an important tool for feedback, which is the basis of the iterative process of prototyping that lead to solutions. Stories and prototypes are intertwined, explaining and repositioning experiences through a multitude of potential interpretations, which allow researchers to test new solutions before committing exclusively to a particular policy, program, or service. Storytelling elevates the project deliverable into something everyone could relate to a human level. Stories can help activate a sense of purpose by really connecting you to the person you are creating the product for.
A good story is about reducing down the essence. We can use the analogy of the stars .If you look at a sky full of stars , you can’t make sense of it. If you take a few stars , link them together and make a constellation , now you’ve got a cool picture of a bear and that’s memorable.
I have a story about using storytelling . We were working on a app development project which focus on reminding people to drink water. The story basically explain us how it can be helpful to people. Sam , a 37 year old manager was struggling with his work- family- life balance . As we know that water is critical for digestion .It prevents constipation and keeps the bowels moving by helping to process soluble fibre and fat. Staying hydrated also helps to eliminate toxins from the body . He often forget to drink water which caused him problems like abdominal pain, dehydration and fatigue during work. Then Sam discovered our water drink reminder app . The auto reminders reminds , what time he has to drink water, it contains option like to note how much he consumed water
then it will remind you how much more you have to drink according to your weight. It also shows your weekly report of drinking water. By using this app Sam now drinks water in time and which benefit him a lot. He became more productive and healthy.
So I told this story to the agency, and I think it had a big impact on people there .Sometimes a little story can do a lot of good.
So storytelling is important because it shows how an idea or solution can bring positive change ;
● Showing the essence of the idea or solution clearly and visually.
● Connecting the message at an emotional, human level
● Demonstrating what the future would hold like.
● Motivating and inspiring the audience to take action.
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19,290 |
Example Reflection - Visualization tool
Challenge & Selection
Our company specializes in developing Digital Transformation projects and one of our biggest clients in Colombia asked us to develop a project to improve their client knowledge and interaction with the digital environment. This company, a leader in providing health services and medical insurance, has initiated a strategic change to improve their focus on the client (human centric) and all its processes to obtain more information about the needs and wishes of their consumers to create a mobile App which will help the company provide better services to their clients. The tool used to carry out this process has been Visual Thinking. This methodology allowed us to unify criteria in the ideation and development of the design of the new mobile App of the brand through the contributions of customers and non-customers of this service. This visualization tool, that I learned much more about in Angela Ayer´s video, allowed us to create consensus and agreement among future users to transversally develop the company´s new Mobile App, by going through some of the stages of Design Thinking (Ideation, exploration, patterns, prototype, among others).
Application
To develop this project we decided to hold sessions with focus groups of users and non-users of this service, which was divided into three different sessions, with 15 participants in each meeting. In the first session, we wanted to obtain more information about the digital habits of the users and to know with what devices (desktop, tablet, mobile) and what Apps they used in their daily lives. It was also very important to know the different payment methods of these Apps to know which they liked more for their usability and security.
Subsequently, we asked several questions about the relationship between users and health services provided by the competition, analyzing the levels of service, management, medical charts, communication channels with clients and digital platforms, in order to know about the decision making for hiring this type of service. Finally, we wanted to understand better how the user experience was in the mobile phone App management of medical insurance services in the country. In this way, we managed to extract more information about the user´s motivations when hiring a certain company, the procedures for requesting medical appointments, the payment of the service or the usability of the competitions Apps.
In the second session, we created some clusters with different socio-cultural user typologies, using the Brainstorming methodology, to determine the problems generated in the interaction among the digital channels of the companies in the industry, to know in depth what tools they use in this interaction and what solutions the users propose to solve these problems (identifying with stickers the most voted solutions and that gather better consensus among all the participants in the session).
In the third and final session, which we named the session of prototyping, we proposed to the clients that they were the board of directors of a large health insurance company and that they should design in the meeting what the new mobile App of the company should be like, based on the lessons learned in previous sessions. The teams of 5 people each, had 30 minutes to develop the brainstorming session, 10 minutes to draw and present their designs using visualization tool and 25 minutes to vote for the best developments and unify a final design with the best functionalities developed in the 3 groups.
Finallly, we asked the users to answer some questions, such as: What are the digital channels that the brand should develop? How can you communicate your added value to the customer? What functions should your new App have? How will you communicate with the customers the launch of these new digital channels?. With this information a report was created highlighting the main conclusions explaining the whole process to present it to our client, reiterating the collaborative process that had been carried out with the users.
Insight & Approach
What I have most learned leading this project is how easy we can impact and improve our users lives, when we put our clients at the center of the development of a project or a service. In this case, we managed to extract very valuable information about how people want to interact with the services of a medical insurance company. Now we can even imagine what will be the next services that the client will demand from this company, being able to plan and identify the ideation and prototyping of new services. It has also been surprising how the collaborative process of co-creation between the users has been developed, which has allowed the hypothesis to evolve for the company before starting this project. With the visualization tool we have been able to find the connections between general and specific problems and the other way around to therefore identify the solution to fix it.
For future processes, I would like to analyze the results that we will obtain using the visualization tool with the information that we could obtain from the consumer's journey, to find the correlations between the opinions of the users and the real transactions they will make on these platforms.
|
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19,291 |
Design Thinking: visualization tool
Challenge: I work in the innovation department in the biggest cookie industry in Costa Rica.
Usually people ask me about wich new product are we going to launch but in my company
innovation process is more than that. It is about having our clients, consumers and shoppers as
the center of all what we do and create them real value, it is about solving challenges in teams
with different points of views taking risks, it is about changing the mindset of people, that way
you can make innovation a systematic and deliberate process and also linking differents ideas
from diverse persons to generate value.
Design thinking has been a way of changing the mindset in many people in my organization,
included myself. I chose visualization tool because I consider that is a really important tool
that can and must be used during all the process (Falah & Falah, 2011)
Selection: I am a food engineer, I learned to be analithyc, focused in the result and plan
everything but I dis not learnt to draw to do a better undesrtanding of the problema or
situation. I start working 5 years ago in quality department and I had never used visulization
tool before. I used to think that having everthing in control , making a flux diagram and
standarizing everything was the way of being succesfull and it worked well in the quality
department but I was tired of trying to have everything in control, it was not sustainable.
Working in quality department I started supporting innovation process and realized that I have
a good reppetorie to work in innovation and start working to improve creativity, flexibility,
continuos learning and emphaty and visualization was a really good tool that helped me to see
the challenges from different points
I start using visualization tool to truly understand the problem or challenge, drawing and
linking concepts allows me to see the challenge from all the posible edges and also identify
the areas where we need to research more. In my company we have worked with Design
thinkin, solving strategic challenges during 3 years and in our last iteration we had more time
to do a real profunization, contact with stakeholders and emphatize with our target and using
visualization tool helped us to be more creative and open minded and see the whole picture of
our challenge. Einteins says that if he had 1 hour to solve a problema he would take 55
minutes understanding it and just 5 minutes looking for an answer.
During the process of visualitation we learned about the importance of being empatethic. To
create value to the person you are designing it is necesary to put in his shoes and it would
sound trite but actually is even difficult and important of what you can imagine. Working in
visualization proccess with our target also allowed us to obtain insights for futher stages. With
those excersices we realized that being emphatetic is to going futher than just a conversation,
is understanding the pains of our target and not necessarily agree with them but to
understand how they feel.
From all of the visualization process we were able to built a “Persona” archetype and also built
a emphaty map. Those tools helped us to do a better undesrtanding of the challenge and
potenciate the results. Acording to Curedale 2016, An empathy map is a strategic tool for
capturing key insights into the complex customer interactions that occur across experiences
with a product and service ecosystem. Through because alows to obtain a holistic user
experience wich is related with the information that you can obtain from vissualization tools.
Insight: Using visualization tools we learned about being open minded and also helped us to
obtain the insghts and have a better ideation process. Our experience incorporating to our
innovation projects, people who is not related to the process but was able to draw, link and
connect concepts has permited us to potenciate the results.
Approach: From all the process what has been difficult is to chage de mindset but we are
working on accept fail and learn from it, we have a principle: Fail often, it is better if you do it
cheaper, in the first stages of the project and always learning from it. This principle involves
also something important that is prototype and creating the MVP, that way you can validate
the biggest hypotesis that you have with your target and always learn from it. In our
experiences working with design thinking we have had a lot of projects that were taking down
after validating with our target and visualization has helped us to find the best ways to find a
solution. At the beginnig we felt disapointent but after 3 years working with design thinking
we have change mindsets because we realized that is better to fail in the first steps of the
projects. At last but not less important is to be persistent, focusing in action more than words.
Sometimes the challenges look impossible to be solved but if you are persistent it will be easier
to succeed.
I finish saying that Design thinking is more than a process o methodology, it is a mindset that
would change the way you solve your daily challenges and also would make you a better
person and visual thinking allow us to improve all the process.
References
Curedale, R., 2016. Empathy Maps: Stand in Your Customer's Shoes. Design Community
College Incorporated
Falah, J. & T., Falah, 2011. Columbia business school.
|
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19,294 |
Challenge and selection: As a student, there have been many times where the amount of content that I would have to memorize and internalize is tremendous. Sometimes, I would not have enough time to go through everything and at first, I kept failing my tests. Eventually, through the help of my teachers and mentors, I realized that the problem was my learning method and how I studied. I placed too much pressure on myself to internalize every single word in every single paragraph and that was the reason why I was not doing very well. Then, I discovered mind maps. It worked wonders. Even now, I use mind maps for a variety of things such as work, planning events, organizing thoughts and for mentoring students. As a teacher, I find that some of my students face the same problem I did back then, either with work or with personal problems. Thus, when they come to me for help or advice, I always use mind-mapping to help them out. Mind mapping is a diagram tool used to visually organize information and I find that when our thoughts are in a mess, mind mapping is always helpful to organize thoughts and ideas especially in a visual form on paper where links and connections between thoughts can be made. Sometimes, solutions would be staring us right in the face and we just do not know it as our thoughts are jumbled up in our brains.
Application: So when students come to me for help, I start off by asking them what the main problem is and write it down in the middle of a blank sheet of paper. I usually have several different coloured markers in front of them to choose from. The different colours also help them to visualize the connections better. After that, we branch out from the main topic and go into the details of the problem or issue. Usually, we start off with reasons why the student thinks the problem occurs, followed by how the student feels, and his/her thoughts on it. I then ask the student what he/she thinks some of the solutions are and then we go into the pros and cons of each decision and I would then leave the student to make his/her own decision. I think this is a very effective way (and colourful) to visualize thoughts and organize ideas. It also helps to calm the student down and relieve a huge weight off their shoulders when everything is laid down in front of them and when they are guided by someone. Most of the time, the student walks away with a laid out plan of what to do and an understanding of the consequences, both good and bad of each decision.
Insight: Before this course, I never knew mind-mapping was one of the design thinking tools. This course really gave me some insights on how to help both my students and even myself out in various situations. Even though I use mind mapping a lot with my students, I often find myself in the same situation as them and sometimes mind mapping does not immediately come to mind and I think this reflection has made me realise that these design thinking tools can really be used in any situation and I am definitely going to be applying the knowledge more to my everyday life.
Approach: As mind mapping has been proven to work very effectively with my students, I will be continuing to use mind mapping as a design thinking tool. However, I will be incorporating the other tools in my lessons more often and conducting small experiments to see if they work well with the students. In addition to that, I will also be using the tools in my life as well as each tool has its own pros and cons and thus work well in different situations. Thus, the only way is to try them out for myself and find out the best tool for myself in the various situations I may face in future.
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19,297 |
Page 1 of 2
Embracing the change through Visualization
1. Challenge & Selection
Visualization is a technique used to image the desired outcome in present time. The technique helps you
foresee your ideas coming to the reality. This technique is not a new thing. Rather, it is very longstanding and
is used by very handful of people or group of people.
The challenge is though it is time honoured, the technical is not prevalent in people or group. The tool is more
seen as imaginary exercise. The outcome is still in future with possibility of will it happen or will it not happen
may remain with the thought runner. The challenge often observed that things need to be action urgently,
whereas visualization is thoughtful and deep attention process and is pre-action phase which reflects time
devotion at large.
One of such challenge promptly appear to me is the instance where particular invoices were needed to be
sent to the customer on daily basis. This used to take days owing to manual and time-consuming process.
When approached the process owner, the thought was to address the time spent by the team while processing
these invoices whereas the other aspect of the problem got underweighted.
The tool is more of exploration of future in the current time zone. Not only this, the visualization is treated as
artist or visual artist’s, or may we call them designer, tool. Thus, has confined usage in various fields.
2. Selection
We started interviewing the process owner and process operators to know their experiences in detail. The
response was more or less similar and less oriented towards making the process as no man process. Each
process element had subset of process which was required to performed by the operator religiously.
We decided to select the picturing the process for owner and operator thus they could give more insights on
their process and part of the work done by the operator. To do so, we selected box diagrams to help the user
understand and share valuable inputs. This become basis for helping them visualise the process in bits and
pieces and help us understand what and how things are observed by the operators. This led a stepping stone
to select flow chart diagram for visualization.
Page 2 of 2
3. Application
While drafting simple box diagram along with the process owner and operator we realised the pictures or
mere fitting activity in simple box and connecting them to the next stage was giving us more intuitive response.
It was time to elevate the user to next level and help them visualize end to end process. This exercise not
only educated the process owner to see process in its entirety but also added inputs from the process
operator.
As a next step to the address revamp the process and make it no man process. We presented the flow chart
to the team with solution. The flow chart further helped the stakeholders to identify the failing points, building
an audit trail and report management. The flow chart visualization technique helped the stakeholders foresee
their renewed process and experience its ease in day to day work with time saving.
4. Insight
It was wonderful experience working on visualization technique. The challenge was not only you visualize the
things but to make someone else visualise the change for boost. It not only helped stakeholders know what
they do in day to day life, educate new entry in team but also added new experience to my kitty. As we use
such tools it is very important to know that it is being absorbed, understood and accepted by the team who is
undergoing a change.
The learning was to identify the interest and applying appropriate tool to the audience is very crucial. Though
the benefits are future driven, the essence of uplifting learning curve of the process owner and operator was
delightful.
5. Approach I would like to make it more elaborative by doing it though swim-line diagram. This will add more value to
vision of the receiver of the information. It will help receiver understand as how process moves from one
operator to another operator. This will uplift user learning curve as users will start knowing what happens
before and after, who does what, and what role is performed by other parties to the process. This can be then
referred by the process owner for years to come for reference, educate/refresh themselves or new inductees
or use the same material for identifying and incorporating new changes to it. It will work as base to elevate
the work and individual further.
|
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19,304 |
Challenge
I work with Fortune 100 Retailers in helping them solve business problems through technology solutions. One of them, a leading Off-price retailer based out of the U.S, faced a unique challenge. The Retailer made most of their revenues from their physical stores, and their e-commerce revenues were very minimal. The challenge they wanted to address is to determine if we can, in any way, leverage the e-commerce channel for more revenues and to use that channel for creating consumer interest, and subsequently drive traffic to stores. Another data point that was made available was that, when compared to their competitors, their physical store sales are considerably high. That meant that they are doing something very right in their physical stores. Hence, it was decided that the scope of the project would be to truly understand what their physical stores mean to their consumers, and replicate that experience online. As easy as it may sound, finding what the physical stores mean to the consumers is a rather complicated exercise. On as-is analysis of their physical store experience by walking into stores, talking to consumers casually, and listening to the Merchandising managers, it was learnt on a superficial level that the Retailer provides customers what they call as a ‘treasure hunt experience’. A simple explanation of that term is - as a consumer who had been to their Manhattan store before, will not see the same assortment of merchandise when you walk-in next time. This creates a tangible consumer interest/curiosity which makes them walk-in to their stores again and again. Hence, the hypothesis was defined as follows:
To generate more revenues and drive more in-store traffic with the help of e-commerce channel, it is imperative to re-create the treasure hunt experience online.
Selection
Retailing is a people-driven industry. The red scarf you see on a particular aisle on a particular day is a resultant of a series of decisions made by actual people - buyer, planner, vendor, distributor, and the store associate. All this is done to entice another person, in the form of a consumer, in the hopes to make her buy. Hence, it is important to talk to all involved stakeholders to understand what the treasure hunt experience means in their minds. In fact, within the broader definition of a customer, there are several segments – millennials, Gen Y etc. and they will have different interpretations.
Hence, the appropriate tool to understand what a treasure hunt experience is by employing the Mind Mapping tool. This tool captures the mind maps of the involved stakeholders, and helps them co-create the design criteria that define this enigma called “Treasure hunt experience”.
Application
To conduct the mind mapping exercise, the first step we did was to identify the stakeholders across the spectrum. The list included Merchandisers from varied departments, Buyers, Planners, Allocation Analysts, Distributors, Store Managers, Store Associates, Customers in 18-34 age bracket, customers in 35-45 bracket, customers in 46-59 age bracket, and customers >59 age brackets. The total size of the group was around 15-20, with customers being the majority of the group, followed by merchandisers, store associates, store managers, buyers, planners, allocation analysts and distributors.
Each participant was provided with a questionnaire on what treasure hunt experience means to them. Participants were also encouraged to prepare collages with pictures, post-it notes etc. The information gathered from these inputs was collated as sticky notes, posters and pasted in hall ways.
Insight
Then, we brought in UX experts, technology evangelists, Merchandisers, external consultants, store associates to sift through the inputs gathered. As part of the mind mapping exercise, they were asked to cluster similar insights. Some of the sample insights were – “the front aisle should always have different types of merchandise every 2 weeks”, “The entire store layout should be visible from the store front”, “I visit the store every 4 weeks” etc. The resultant of this exercise was that these insights translated into the design criteria that the proposed solution should have.
One of the hurdles we faced came with the involvement of a varied set of stakeholders. This resulted in rather broad and unrelated insights to the problem we were facing. So, our job was to make sure that these are identified and eliminated. This resulted in unnecessary delay. If we were to redo this exercise, we will be more stringent in identifying the stakeholders.
Approach
The experts were given a brief about the problem statement, and informed about the hypothesis. They then went back to their drawing rooms and thought creatively on what the various possibilities are, based on the design criteria. The experts were given a free hand to conceptualize anything, using any format – tech tools, piece of paper etc.
The alternative approach to solve this problem was from top-down. Looking at what technological options were available in the market, we identified those with strong resemblance to the problem statement we had. One of them we identified was Tinder, a social dating website. In Tinder, the user is presented with people who could be their potential matches. Based on whether they like that person or not, they either swipe left or right. We thought of replacing people with merchandise, and voila – we would get something closer to treasure hunt experience. But in the end, we decided not to pursue this as we faced hurdles in deciding what the first set of SKUs should be. It also did not take into account the other aspects of the store experience, namely the layout, fixtures etc. Hence, we decided to go ahead with Mind Mapping tool as it will involve the right stakeholders who can provide a clear understanding on the question we are trying to find answers for.
|
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19,305 |
Designing Thinking for Innovation – Learning Launch
Challenge
As the marketing lead for my organization, I led the challenge to evolve our live event for an industry faced with monumental changes as a result of COVID-19 in order to ensure attendance while delivering ROI for our exhibiting customers. The project scope included the marketing team comprised of 8 employees, as well as the entire event team across all functions – all who have significant customer interaction. The project is limited to internal resources, in small group settings with a marketing team member on each, with initial evolution ideas presented to the broader group within 15 days. Each teams’ focus included the impact of the Corona Virus on the industry we serve, the immediate and short-term needs in the business owners in this sector, and the need and expectation of the exhibitors at these live events.
Selection
Our teams have completed the presentation portion of the thinking for innovation and implemented the attendee research, and the most compelling idea is to broaden the scope of our attendee segments beyond our traditional core; and the next step to test our learning is the learning launch tool. (Broadly speaking, the learning launch is an experiment meant to quickly test an idea and prototype).
Application
For our first learning launch, we focused on the data to extrapolate the educational needs of our potential attendees across all segments. In particular, we wanted to see if we could create unique, meaningful content that appealed across all segments to begin to build a learning library that would deliver across all needs. This tested our assumption that education would be a driver for event attendance, and that all needs were the same. Our team then conducted research to gauge interest level by group. This step was completed in the short time frame of one week - and identified that while there were common needs across all business types – each had unique challenges that they needed help addressing.
For our second learning launch, we focused on gaining clarity of needs and priorities of each specific group to determine commonalities and differences. Our team then completed quick phone interviews across all sections, with questions focused on identifying immediate business challenges, business evolutions taking place currently, expected business evolutions within the next 3-6 months, and opportunities realized as a result of COVID-19. Both this survey and the interviews were conducted over a one week time period.
Finally, we developed and rolled out an interactive learning platform with four pillars of focus, one each for our core audience and three new prospective attendee groups as a final test of proof of concept.
Insight
By applying the learning launch tool, our team was able to narrow the educational offerings to meet specific needs – including identifying several common needs, as well as several business-type specific needs – across the short time frame of less than one month. We uncovered several unknown challenges, specific to employee recruitment and retention, that we were unaware of. Moving forward, our team will continue both online surveys and attendee interviews to be sure we are delivering the most relevant educational content for our customers.
Approach
We have uncovered that continual customer research and interviews will help us to deliver the most relevant educational content for our customers and cement the value of attendance for both our core and new attendee segments. Moving forward, keeping a pulse on the needs of the industry will ensure we are rolling out a program that meets the needs of all of our customers.
|
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19,308 |
Introduction Visualization is an invaluable tool, which can be adapted not only in multiple tasks of our professional life, but in other areas of daily functioning as well; it is a component that can assist all members involved in a communication process to speak the same language. Irrespectively of the background of individuals in a working group, visualization helps everyone understand same aspects and stay at the same page. Application During the last 01 years I have been working at the central operations of a bank. For about the last two years, I came to know that at several departments of the bank, innovative methods like Design Thinking, Scrum etc. are being adopted, but I had never been exposed in any similar tool before. About 6 months ago, a competitive bank, announced a new product. Very quickly after 2 or 3 days, a meeting was arranged between several departments of the bank, such as the Digital Channels, the IT, and the Marketing Departments. The aim of the meeting was to launch in market as soon as possible a similar product to the one of our competitors. I recall during the course of the meeting how surprised I became, when I saw a senior member of the IT Department, taking a pen and starting drawing in a whiteboard. Through his technique the conversation became soon very open and vivid, while and all members started to communicate at the same ground and for exactly the same thing. Different flows and new ideas were produced as a result, and at the same time new potentialities that we hadn't imagined until this time were revealed. Thus at the end of the meeting, everyone had understood exactly the next steps to be undertaken, while we avoided the harsh and time- consuming process of having to initiate a huge communication, in which several e-mails would be exchanged and uncertain responsibilities would be assigned to each part.
As a result, and taking into consideration the time framing that organizational standards entail, after this meeting, a new product was launched in market with many competitive advantages against competitors. Being a person that belongs in the category of people who "are not artistic and cannot draw" as described in the video by Angela Myer, I feel compelled to follow ever since the advantages of Visualization, as I found in it a powerful, direct and thus effective way to address myself. Therefore, this tool empowered me in addressing the elements I wish, in several big or smaller projects, in which I participate.
|
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19,309 |
Innovation storytelling is the art of communicating new product developments, systems improvements, and ground-breaking new thinking. There are many storytelling techniques that innovators use to amplify their breakthroughs. From an inspiring personal story about the innovator’s journey to edgy plots that place the innovation itself center stage…
There’s more than one way to tell a good innovation story. Our team of innovation storytellers at Untold Content continuously interview leaders to glean the top strategies and techniques for harnessing the power of storytelling to get buy-in and funding for big ideas. We interview innovation leaders and train innovation teams to discover why storytelling is so important to the art of innovation.
We already know that there is immense value in sharing what we know as innovators. And believe it or not, the public is ready to access the insights of experts. So ramping up our ability to communicate innovative ideas is the next important task.
But how can product engineers, new business developers, coders, scientists, and makers effectively communicate our visions for the future? Get buy-in for our disruptive ideas? Inspire more rapid innovation? Let’s be honest: it’s tough.
Makers are thick-skinned. Innovators are the most resilient people in your organization. Why? Because as innovators, we very often pour our passion into powerful, atypical ideas only to hear the word, “No” or “Not now” or “Well, the idea is good… but I can’t see it on the annual roadmap, so let’s shelve it for now.” It’s important we accept the resilience that must come with invention. But… what if it’s not the actual idea that causes stakeholders to red-light or shelve a pitch?
What if the pitch itself is the real barrier to buy-in? To achieve faster buy-in, we must share our ideas, prototypes, and research in more compelling, aligned, engaging ways. That’s why our innovation storytellers at Untold Content are sparking a movement for sharing #UntoldInnovation.
We’re interviewing leaders in technology, science, medicine, and social innovation to discover why storytelling matters to the innovation process. Then we’re pulling all of those insights into high- impact Innovation Storytelling Trainings so you can accelerate your innovation cycles through the power of effective storytelling.
Innovation storytellers ask these key questions:
• How do innovators spread enthusiasm for worthy ideas?
• How can subject matter experts translate their ideas in ways all people can understand?
• How can innovators convince skeptics of their findings and get buy-in for their big ideas?
A world empowered to share untold stories of insight, innovation, and impact. At Untold Content, we’re sparking a movement. Our vision is a world empowered to share untold stories of insight, innovation, and impact. That’s why we’re rapidly capturing innovation stories and analyzing storytelling patterns across innovation industries. Plus we’re inviting you to nominate innovators and share your inventions, systems improvements, and new ways of thinking using the hashtag #UntoldInnovation.
Be sure to join our community so that you get access to these exclusive interviews and industry content trends.
5 Ways to Leverage Innovation Storytelling Strategies Here are five ways to leverage innovation storytelling in your organization and get involved in the #UntoldInnovation movement:
#1 Read Innovation Stories from Enterprise Leaders and Startup Founders. In 2020, our team interviewed over 80 innovation leaders about their views on storytelling. You can listen to the Untold Stories of Innovation Podcast to hear their insights. We also published our interviews here on our blog with leaders from large enterprises, universities, mid-size companies, venture firms, and startups.
#2 Listen to the Untold Stories of Innovation Podcast. The Untold Stories of Innovation Podcast explores why storytelling matters to the art of innovation. New episodes roll out every week!
Hear leaders from Next Wave Impact, Disney, PayPal, FM Global, John Deere, CVG Airport, Cintrifuse, Flywheel Social Enterprise Hub, Queen City Certified, MORTAR Cincinnati, Cincinnati Children’s Hospital Medical Center, and dozens of other highly innovative enterprises and entrepreneurs share strategies and insights on the role that effective writing and communication play in the speed of innovation.
#3 Get Innovation Storytelling Training. Our team of PhD-level innovation and storytelling consultants crafted an immersive training designed for innovation teams to level up your storytelling skills. The result? More buy-in for your prototypes, ideas, and pitches. Less frustration. Faster innovation.
The experience? Our Innovation Storytelling Training is delivered virtually or on-site, hand-in- hand with your innovation team. You’ll learn 25+ epic examples of powerful innovation stories. Attendees experience interactive opportunities to refine and get feedback on their own innovation stories—whether for new product developments, disruptive technologies, process improvements, or stretch visions of the future. Plus we provide a crash-course to all of the insights collected during our 80+ interviews with innovation leaders.
The impact? Product designers, engineers, scientists and innovation leaders better harness the power of stories to get more buy-in and faster innovation processes. Our trainings produced more confidence. More creativity. More collaboration. And most importantly, more buy-in.
Effective innovation storytelling can speed up your StageGate process. That means better agility. Opened capacity. It means your organization ideates and validates concepts faster. And feels more inspired doing so. Our prediction: Innovation storytelling will grow more visible and important to stage-gate processes and sprint methodologies. Keep watching for more insights from our team as we uncover its drivers and discover practical ways to leverage it among your innovation teams.
What’s next? Schedule a demo of our innovation storytelling training and services.
#4 Share Your #UntoldInnovation.
We’re inviting YOU to share your inventions, systems improvements, and new ways of thinking using the hashtag #UntoldInnovation. Follow the hashtag #UntoldInnovation on LinkedIn, Twitter, and Instagram to see each story and podcast episode as they are published.
#5 Nominate an Innovator. You can nominate an innovator in tech, science, medicine, or social innovation for our exclusive interviews. We’re looking for startup founders, enterprise executives, experts, board members, scientists, established and aspiring thought leaders. Any and all nominations are welcome!
Why Share Innovation Stories? Innovation storytelling catalyzes new product development, economic development, public intellectualism, and startup success. Stories bring awareness for state-of-the-art technologies and practices. They compel us to understand complicated ideas. Stories challenge us to think differently.
If we could look into the future, we’re positive that innovation storytelling will play a role in moving the needle forward for tomorrow’s greatest ideas. We can’t wait to hear your voice in the conversation.
|
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19,310 |
1. Challenge
I am a business analyst in an IT solution company and was recently assigned to revamp an existing search page on a web application. The system owner feedback that the existing search was inefficient in finding resources. There was a timeline given to redesign and launch the new search in 3 months.
2. Selection:
The tool that i have selected is a mindmapping tool. Search is a very interactive product used by different types of users and there could be various reasons it wasn’t useful. Similarly, there could be different performance indicators and envisions of how they like the search to be. Mind Mapping is easy as it is visual, engaging, and a fast way to develop a common mind regarding the current reality.
3. Application
Step 1, I gathered 20 system users from 5 different departments. I held a session involving each department to use the search. Each of them were given time to think through and jot down what they liked, what they didn’t like and give suggestions of new ideas in a sticky note.
Step 2, I gathered everyone in the same room and requested the users to paste their sticky note on the board. The first member starts to paste, and the second one follows, pasting based on the similarity of the inputs. It was arranged based on what they liked, what they didn’t like, and what they needed for their business processes.
The tool was effective as it was easy for the participants to understand, helpful in establishing a common ground of the objectives of the session and, useful in gathering data.
4. Insight
By applying the mindmapping tool, we identified three things i.e. what needs to be retained, what needs to be changed, and the new functions that are needed to support the business processes. And thus, getting a good understanding to define the design criteria.
Apart from that, we also picked out some issues that were easier to solve e.g. search taking awhile to load. This could be proposed to the IT departments to upgrade the operating systems, and it should be resolved in no time.
5. Approach
Another great tool I would consider is Data Visualisation. If there were more time, I would ask the participants to participate in mapping a new user journey, and also draw up an ideal state of the search interface. Perhaps, it could be that they enjoyed interacting on another interface, so that we can draw up some inspiration on the search design and get a different result.
|
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19,314 |
Article
Challenge - Diagnostic imaging procedures are cutting-edge technology .but at the same time they are an unpleasant experience for patients- and even more for paediatric patients.
Selection The following incident narrates the fearful and apprehensive mindset of a frail young girl, while she was heading towards an MRI scanner, clutching her parent's hands. As she was startled and intimidated in anticipation of what might lay ahead in the MRI machine. The girl grew panicky and nervous. She started crying and sniffling loudly. Anyone walking past her watched her wept or sob. Her parents hushed her and said ‘Haven't we discussed how brave you are? Her parents drew a brave facade as if they weren't worried. Tears did roll down her cheeks upon seeing the environment. The little eyes saw the MRI technician calling the anesthesiologist.it could be seen that hospitals regularly sedated their patients to eliminate their fear & anxiety before the MRI scanning. Approximately 80% of patients are given anaesthesia before MRI. And if the anesthesiologist isn't available the scan has to be postponed and suspended until the next time, causing a cycle of worry all over again.
Application As empathetic individuals, we can sense the psychological tension and terror in children's minds related to the environment of the MRI room. All we can do is design and construct the room in a way that suits their comfort and style. Like- establishing cartoon-painted walls, adding the playable stuff like toys and other material. This might help in reducing their stress while making them more comfortable and distracted.
Insight Such insightful suggestions if executed can make children feel safe and sound. Adding to the idea, we can even transform the Dangerous-looking MRI machine & the environment of the room into a happy place for kids. It is likely to make children less fearful but keeping them more preoccupied.
Approach The engineers have been able to indulge themselves in creative ideas of redesigning the MRI scanner. Such that, it changes the outlook or outward appearance of the Machine a little differently.
Organisation GE- Healthcare was able to understand the psyche of a child, Which enabled them to implement and execute whatever they had intended. Thus, they accomplished their goal.
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19,316 |
DESIGN TOOL- STORYTELLING
Challenge and selection:
I work in an organization as a manager. I am supposed to design a course on the subject “General data protection regulations”. As I have observed my co- workers since a long time, I know that they are impatient in listening. My challenge is to make them learn GDPR through my course as early as possible since the subject was an urgent requirement.
After all design thinking is phenomenon that comes in the context of user centered design of solution. In my context my co-workers are the users. So the solution I choose should be heartily acceptable and embraceable by the users.
Hence I thought of a story telling tool to make the course interesting. I believe that story telling play major role in 3 stages of design. They are: 1] Problem framing 2] Solution framing 3] Solution implementation. Story telling is tool that helps to connect events as a holistic experience through time.
There are many ways to tell a story. It may be in the form of a visual presentation, animation, scenario generation etc.
I chose animation and visual presentation as the tools to educate my co- workers.
Application:
Initially the co-workers were introduced to course using a visual presentation of the essentiality of the subject that is introduced in the course. To make them more interesting many games were also played during the course of lectures.
To introduce the core concepts of data protection regulations, an animation tool called DOODLE is used. This tool helps us to create the animated version of the story which enabled the learners to engage themselves more effectively.
In the narration of the story I ensured that there are real life scenarios connecting the concepts so that the concept remains in the memory for long time.
Insight and Approach:
I learned that the educating people in the way they are comfortable is an effective education process. When learning becomes joy, then the skills are gained quicker. Thus it is possible apply the same in an effective manner.
The approach that I have chosen for my application is one the best design tools I have come across. So I don’t prefer alternative tools for design thinking.
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19,317 |
Reflection: Visualization example Challenge: As a marketing department, we needed to find new ways to create loyalty and revenue streams with the shift to online consumption habits triggered by the pandemia. It was a new challenge that required testing of untried. We wanted to identify the changing needs of our customers and design our campaigns to go beyond conventional methods. As a result we decided to initiate an online gaming campaign including different stakeholders from the company. We wanted not only to adopt our campaigns to the new situation but also to gather everybody on the same page. Selection: Our intention was to use a tool which could enable us to draw the whole picture and build relationships between entities in the flow of our campaign. We know that one of the comprehensive tools to identify the needs of our customers in the new normal is visualization. Moreover, we needed our stakeholders from various disciplines to better understand each other. So, we decided to use visualization as our base of understanding and collaboration. Application: Our team used different visual items to draw a flow of a new campaign; a picture of a gamer, connectivity components like mobile and fixed line connections and relationship images such as arrows etc. We visualized our intent by combining the items and creating a flow diagram. It was just an initial point for our purpose. Then, we invited the other parties to complete the picture. They added new items to our visual inventory and completed the missing parts by drawing additional components and flows. Parties from the digital communication department drew digital media tools and gaming accessories such as controls, bluetooth headphones that are used on online World, customer experience experts drew relationships between processes of the customer journey. As a result, different parties worked on the same page, they saw the different components of the project as a whole and they contributed to the overall picture. Insight & Approach: This visualization helped us to reveal implicit information from different stakeholders enabling us to draw a complete picture without a lost in translation. It suprassed the fact that some of the insights may not be spoken in verbal communication. By visualization we minimized the risk of missing parts. It was just like a system analysis&design methodology visualizing entities and relationsihps to constitute a process. It enabled every party to better understand the situation and collaborate in an effective way by eliminating the differences related to culture and personal background. We identified what our target segment, gamers in our case, needs to use and how they react to different situations while playing. Understanding the visual images of their neeeds enabled us to discover their motivations. Thus, not only we designed the overall process and created a digital service&campaign but also we were able to identify the needs of our sub segment and agree upon the reward mechanism which is also directly linked to the success of our project. For the next time, we would keep our visual inventory more simple and limited so that different parties could contribute more and draw the processes as they want. Visual inventory helped us to save time but on the other hand it increased the risk of limiting the imagination. Different stakeholders should feel free to create their own work.
To sum up, it is important to evoke vocabulary and literal meaning laterilized to the left hemisphere and imagination with creativty laterilized to the right hemisphere of the brain. As we all discovered, multi disciplinary approaches make the best contribution to the success and visualization supported us in this manner.
|
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19,320 |
Storytelling
Challenge & Selection
Storytelling is an excellent tool I’ve used from time to time in order to get my thoughts across people easily. I’m a college student and have been a teacher’s assistant for a few years now. My job consists primarily in solving any questions or inquiries any student that comes to me has. The subject I assist on is Microeconomics and after a few years the tool that has helped the most to connect to students and help them grasp complex or abstract topics is storytelling. Moreover, I’ve seen that students can understand ideas better once they can imagine them in a real-life situation or context. The main issue with teaching Microeconomics is that many topics are abstract and don’t have an apparent real-life materialization or aren’t tangible; as such, students fail to grasp the concept or idea simply because they can’t connect to it. I’ve tried several other tools, most notably visualization, but graphing or drawing complex mathematical formulas didn’t generate the impact I hoped for. Then I began telling them stories of examples of how those concepts or ideas could be seen in their daily lives and then I saw how students responded and I’ve been using storytelling ever since to get students to incorporate abstract concepts. When people relate to something, they understand it
Application
The storytelling process I’ve done is mostly the same every time. Most recently, with the start of the new semester, I had a new group of students begin a virtual semester and they were having a rough time trying to understand the lecture professor with the fundamental economic principles (supply, demand, optimization, income restriction, deriving optimized demand functions, etc.). This was the biggest issue I’ve had an assistant since virtual college is practically a new concept. So, face to face interactions were impossible, working with them in workshops was out of the question and all I can use is Microsoft Teams and Excel to teach.
Well, two weeks in and my traditional methods were not getting to the students. Then I decided to go full throttle with storytelling and life examples. The response was immediate. The objective was to get them to understand the marginal rate of substitution, a basis for the optimization process later and a topic they need to understand. Just with the name, students lost their focus and interest, and with class being virtual, they had plenty distractions. The story wasn’t a highly complex or long one, but it related to something they could at least see in an everyday situation. I began the story with them as the main characters. I then told them that they and their friend wanted to buy a sandwich and a coke. However, when they went to buy, the friend got his sandwich and coke first but then the sandwiches ran out and they offered their friend 2 wraps for the sandwich and he denied, but when they offered 3, he accepted. That was the concept. How much of one item you are willing to give up in exchange for 1 unit of another item. In this story, the marginal rate of substitution would be 3:1, 3 wraps for 1 sandwich. Seems easy, but when they were in class all they saw were X goods, or n number of X in exchange for n number of Y. People don’t relate with letter variables.
Insight & Approach
Well, storytelling works! Students often complain that the professor doesn’t make any sense and I know for a fact that’s no it. I had that class and it’s just that mathematical and abstract thinking is not easy to grasp unless you can relate. This was just the most recent and helpful case, yet I’ve using this tool for
years and even told the teacher about it. We’ve been working together, and he began to use it more often and that has led students would come to me with less inquiries. Even so, after using it so often I have come to realize that storytelling is just another expression of empathy. The better you can place yourself in the other person’s shoes, the more relatable the stories I’ve come up with and the better real-life examples I can imagine. The more relatable, the better the understanding, the better their performance, and the greater my satisfaction.
I had never realized I was storytelling all along. Even though my example was not very elaborate it did the job. I have done countless trying to get students to understand different topics, and sometimes they work and sometimes they don’t, but when they don’t, I can work out why they didn’t work. This course pointed out very key and important characteristics of successful storytelling that I will incorporate to improve. It’s a matter of practice and working with the person in front of you, placing yourself in their shoes and taking them along in a story that can make them part of the idea.
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19,321 |
VISUALIZATION Challenge To incorporate visualization tool in creating broadcasts through the use of our internal platform for our internal clients and creating materials that will help them understand the methods, policies, & processes in a simpler way. Selection I used visualization as an approach to address the challenge mentioned above because I believe through concrete images & diagrams, I would be able to send the message to my target audiences. Visualization is a tool set for creating images, diagrams, or animations to communicate a message. Visualization through visual imagery has been an effective way to communicate both abstract and concrete ideas. It lets you comprehend vast amounts of data at a glance and in a better way. It helps to understand the data better to measure its impact on the business and communicates the insight visually to internal and external audiences. To visualize something is to be able to see it in your mind. You plan to make it real and attainable. Visualization is really a core component of the way that we communicate, whether we're aware of it or not. When we're dealing with very complex problems, we're actually enacting a different kind of problem solving that has to bring in more than just logic. We're actually doing extrapolation. We're doing inductive reasoning. We're thinking about possibilities that we haven't yet seen. So that kind of imaginative work really has to be brought out by exercising and understanding that right side of our brain. Thus, getting in the habit of doing visualization is actually a way of cultivating and unlocking that side of our brain work. It allows us to think in a nonverbal way. It allows us to access parts of our brain, parts of our creativity, that we might not normally be using in the course of conversation. It's basically anything that takes us beyond just using words or language alone. When we're talking and we're verbalizing things we see things internally, but we may all be understanding the words in a slightly different way. The beauty of using visualization is that we can tap into a single picture. The more we begin to use pictures, the more that we begin to diagram while we talk, and create a visual image for people of how we are thinking. The more likely we are to achieve a sense of agreement and consensus with people, the more we are likely to draw out conversation. In an environment where our ability to get things done and to solve problems is dependent on other people being able to understand you and align their ideas with ours. Reference: Week 1 last video titled Visualization Tool Application Visualization is the process of putting together visual mental imagery of what you are wanting to manifest. What I did is to brainstorm ideas, read references, and collect data and inputs from other people. Afterwards, I started creating drafts for my broadcasts and materials. These have been reviewed periodically by my supervisors and colleagues. Revisions have been made until the expected outputs were developed. Finally, these have been cascaded to the intended clients. Their feedbacks have been well noted. Through this, the outputs were enhanced to be more suitable to them. The tool has been applied
effectively because the feedbacks were acceptable and the goal to communicate properly in a simpler way has been achieved. Insight Being creative and having a curious mind will be beneficial in using visualization as a tool. The feedback I got from the internal clients help me to visualize more and address their concerns properly. Shared insights, perspectives, and learning during the review session helped a lot. Having a positive and clear mindset is also advantageous. Addressing the following concerns (i.e. Know What You Want to Say, Construct a Good Story, Design for the Viewer's Eye, Add Color to the Story, Don't Crowd Your Audience, Establish Context, Combine Text with Tables & Charts, & Make Your Visual Actionable) and establishing an organized plan to make it easier to start the visualization process. Approach I’ll try to us other tools (i.e. Storytelling & Mind Mapping) to see if they will be more effective in communicating to our internal clients. Else, I’ll research other tools to test what will be better way to deliver the output in an effective and efficient way.
|
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19,323 |
I am working as part of the admission team. I need to convince the parents and students to take admission into various courses offered by the university. To make the students enroll into the courses one of the design thinking tools was interested in applying to a challenge is Storytelling.
Storytelling
Challenge & Selection:
Before attempting to find and characterise alternative solutions to the problem, I used the instrument of story telling team to develop a shared knowledge of the problem space among a varied collection of stakeholders. This is a strategy I frequently employ with our customers. I have used techniques like interviewing, testimonial of the outgoing batch.
Application: I start the process by creating a visual board of the problem domain. To develop the visual board, I will draw from any existing material available to understand the environment. I will create a different type of visual for clear understanding about the process to the stakeholders. I created forms and captured the data from the customers. Their understanding of current educational institutions and what are their expectations from the university.
Insight & Approach: What I have learned from conducting this exercise was I received good feedback about the needs and insights that the parents are looking for to take the admission into university. what they expect from the university after graduation. Since I discovered that the most valuable aspect is the shared insights and learning, next time I would use the visualization activity as a starting point for a series of design thinking activities.
|
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19,324 |
The power of visualization to explain a complex project
Challenge The principal challenge to overcome was to simplify a very complex and multidisciplinary project that was finishing its test phase. It was a project regarding the smart city designed to give a holistic answer to the transformation of the actual city in intelligent city. The themes of the project were very different and regarding the energy (heat, electricity, gas and water), the safety and security, the smart home, the environmental conditions, the social conditions, the communication infrastructure and the world of internet of things. Because of the length of the project (about 3 years of work), many mangers changed in my company and the purpose of the project has been lost over time manager after manager. Luckily, the core management of the project has been the same and the results of the project were extremely positive. Based on these results it could be possible to realize a new business scaling up the test in an most engineering way but no one of top management knew the project and its story. How was it possible to explain such a complex project to the new top management? Selection I has decided to engage the top management, not using the results of the project (some initial tentative, using a standard approach, failed) but, starting from the beginning and using the visualization design thinking tool merged with the value proposition canvas to answer the first to questions that I have learned from this course: “what is?” and “what if?”. I wanted “to engrave in the stone” that was necessary a new holistic solution to transform the city in a smart city and that tests was already executed and that it have been a success. As Mia Jordan said in the video of this course, I have needed visualization tool “to align their (top management in my case) ideas with mine” Application I organized an innovation room with white boards, post-it and many colored pens. In the room there were 10 of the top management boss, I divided them in two groups and my colleague and I drew on the two boards the two parts of Value Proposition Canvas. The first group worked 20 minutes on the “customer segment map” answering questions to understand jobs, pains and gains of the principal actors (customers for our business) of the city. I used many trigger questions and many post-it to put together the all thinks. The second group worked 20 minutes on the “value map” trying to image what happened if the company had products and services able to create gain and to relieve pains of the customers of the city. In this case, I tried to draw on the board drawings representatives of possible solutions. At the end of this section I merged the two groups and I done the fitting between “Customer map” and “Value map”. During this comparison between the two groups, I attached for each well-done fit between customer map and value map, a picture representative the results of the test of the project. After the session, I created a graphic debrief of results of the meeting including the feedbacks. Insight & Approach This course gave me the courage to try a new way to work better. Now I can think to transform many of my standard meeting using design thinking and in this case the power of visualization to enhance the participation and the interaction and the results of work between colleagues.
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19,328 |
1. Challenge: Describe your challenge, including all relevant information.
The challenge to which I applied a Design Thinking tool was reaching the goal of better clarity around what our team, as internal consultants, could do to help others in our organization be able to think more broadly and creatively about opportunities and problem sets, allowing us to facilitate - and them to derive - better solutions to business challenges.
2. Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why you
selected it for your challenge -- including any appropriate video lecture references).
For this assignment I selected the Mind Mapping tool - as a way to collect and the organize a wide variety of input and knowledge about the design thinking methodology itself. Once collected, the intention was to synthesize the material into a compelling case (or story, if you will) for this new team of consultants to digest, and hopefully embrace as we begin to create an internal practice.
3. Application: Describe how you applied the tool you selected to your challenge (e.g., what you did
and how the tool was applied effectively or ineffectively).
As mentioned during selection (above), my first thoughts were to collect a variety of data myself, present it to the team in the form of a Mind Map while describing the thinking process I used to sift through the material, select the content that appeared to provide the best blend for our situation and have them ask questions and discuss with me how the broader material collected (which was shared and presented) ending up in the form shared as the collective Mind Map.
In retrospect, this was an ineffective application of the tool. As a result, there were too many
questions and too much disagreement even after what I thought was a persuasive case presentation toward adopting the proposed outcome. After experience low engagement and passive aggressive behavior by enough of the stakeholders, I recognized the need to step back and allow them to participate in synthesizing the information through a “shared” mind map.
4. Insight: Describe the insight you gained from applying the tool you selected to your challenge (e.g.,
how an insight affected your thinking about the challenge and about design thinking more broadly).
My initial insight was that, in retrospect, this was an ineffective application of the tool. As a result, there were too many questions and too much disagreement even after what I thought was a persuasive case presentation toward adopting the proposed outcome. After experience low engagement and passive aggressive behavior by enough of the stakeholders, I recognized the need to step back and allow them to participate in synthesizing the information interactively re-employing the “Mind Map” only this time through a “shared” experience.
5. Approach: Describe what you might do differently next time -- applying the same tool you selected
or a different one -- and the reason(s) why.
As already mentioned, through my first experience (aka experiment) in using Mind Mapping the Design Thinking way, I outlined my approach, my initial “learning” and my adjustment that ended with better results. Specifically, employing the tool more as outlined in this course, the engagement levels increased significantly, the pace of absorption was more rapid, and agreement was achieved more overtly. While I would rate my experience a success overall, it was not without its mistakes and learnings. I also anticipate using the method going forward will face continuing challenges as new constituents enter into the circle of use without having experienced the process - and also due to the typical mindset that drives us/business to move forward faster, rather than better.
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19,330 |
Visualization to Understand Priorities
In a Design Thinking Session at my job, our customers found lots of problems to work in the session and we needed to focus in a specific one to solve. We had around 20 people in the room and at the beginning of the design thinking session they thought and discussed about this and took some of the main subjects to work. But from a lot of problems, we had to choose only one, the most important.
We selected the Visualization tool, because it has an important role in Design Thinking process. Everyone has different experiences, education and points of view and each one interprets things differently. The Visualization allows you to conduct the session to understand exactly what you want to say, even if you talk about some complex or unknown subject for the group. As Angela Mayer said on the video, when we are talking about and verbalizing things we see these things internally, but we may all understand the words in a slightly different way. In the other words, Mena Lara told us that it is not about drawing, the skill or skill that many of us do not have. It's about using imagery to make an abstract idea more public and more concrete, so that it will be more visible, clear, and understandable to others.
We put the main problems in a flip-chart and each participant received 5 green stickers (With respect to importance) and 5 red stickers (with respect to viability). All the participants put their stickers in the subject they judged important or viable. They could choose to put only one sticker in a subject, put all their stickers in only one subject, in the way they want to spend their stickers (1st image – DT01). Then, the Design Thinking conductor made a graphic where the line X was about importance and the line Y, viability (2nd image – DT02). The result showed everyone the main subject and everybody agreed to make the Design Thinking Session in this subject.
This visualization tool allowed us, in a simple way, to have a better view about the main problem our customer was facing and we could choose that as a priority. If we did not apply this technique, we would probably spend a lot of time discussing what the main subject was and maybe not all participants would agree with that.
I think it’s a very useful tool and it suits perfectly with our needs. After reaching the results of the Design Thinking, we could work with Learning Launch, with experiments that are fast and cheap, to figure out what are the customer's needs, if our solution is in line with our customer’s needs or not and if it’s applicable or if we must work with another idea.
Image 1 – DT01
Image 2 – DT02
|
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19,331 |
Example Reflection – Learning Launch (small remark: I am not a native speaking English person, so please forgive wrong grammar and maybe sometimes wrong words chosen)
I was product owner within marketing for the cable access product. This product is about 25% of full company revenue and the major driver for company profit. As the basic cable access is a non- innovative product the challenge is to reach any kind of profit growth substantial for the company. The product itself got sold over two ways. A direct sale to single family houses and a kind of B2B (to end customer) sale to bigger apartment blocks to the landlord who then further charge the tenant over tenant bill. The core project scope is to drive price increase with lowest reachable customer churn due to the increase by maximize the company revenue.
Selection
We have done many increases before this challenging one, so we experienced many tools from HIPO (highest paid Opinion), over customer and landlord interview rounds how to do best up to engaging of so-called communication experts. At the end we decided this time to go in a learning launch setup with a surprising output.
Application
In the first learning launch we internally marking tried to gather all relevant information’s we are aware of and tried to visualize it on a big board. We grouped the information and we tried to build a first communication idea for the direct end customer explaining him why he must pay more. We tested this approach with our internal call agents normally getting the angry customer calls and the feedback was very bad.
For the second learning launch we changed the setup of attended people. We took additional a moderator, call agents, friendly customers and landlords in a bigger round. The moderator structured the information gathering of all the different viewpoints in a very fast and accurate way. The total compiled picture was the basis for further discussions and decisions.
Insight
By using the learning launch in this specific environment, we identified very quickly where we had wrong assumptions of customer behavior. Additional we identified that a core reason of churn is not the price increase itself, it is the “try to explain” why a company wants to get more money out of customer pockets. This got obvious when landlord explained that our price increase on tenant bills never was a discussion worth for the tenant. Compare to the rent it was nothing, additional even the timing could have been 6 months shifted as tenant bills only got shown once a year. Additional our direct customer (single family house) explains us, that this yearly bill rarely got compared to the past paid amount, so even on his side we learned that there was no need for justification
Approach
Given that we did already lunch several price increases with big communications campaigns, we changed our approach fully to a reduced communication only serving the need of legal obligations. This was done by a one liner on the customer bill telling, we increased the price by xy.
The result was lowest churn ever and a blueprint for the future, without the learning launch and the direct feedback of customers we would have never even thought of this radical minimal approach.
|
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19,334 |
Challenge & Selection
We have prepared voice scenarios to provide artificial intelligence services. Voice services
are very diverse, but the field we have in charge is baseball, which is one of the most
popular sports among the people of the world. We decided to analyze customers interested
in baseball to get an idea of the baseball voice scenario. We wanted to know what data they
were interested in and what data they needed.
We decided to combine the design tools of Thinking designed to improve the business
efficiency and getting an idea of the scenario. Also, I hoped that through the coursera lecture,
I could get the following benefits.
First of all, we hoped that would make it in the concrete form that the voice scenario idea. I
expected them to lead to a consistent understanding of each other. Second, we were able to
reduce the various interpretations of our ideas through visualization, and we hoped that we
could prevent the risk of the conference being overturned. Third, we tried to use the
storyboard and persona methods to guide the natural flow of voice services.
Application
We first interviewed using tools they can to analyze the customers we want to know. We
found that the conclusions obtained through the survey differed in the information needed
depending on the degree of interest in the sport. We subdivided the customers.
We targeted heavy users, prepared their own prepared scenarios, pasted them on a
whiteboard, and prepared to be able to see and discuss their ideas. In addition, we divided
each idea according to the voice function that was trying to provide the game result of the
baseball game, the game schedule, the ranking, etc. according to the color, and it was
displayed as visible for everyone to know.
Finally, we made a customer persona and storyboard, and made a concrete visualization of
the use process of the service, and also reviewed whether there was an abnormality in the
use service line.
Insight & Approach
We were able to use our visualization tools to connect and provide consistent voice services
to our customers. Customers are now very satisfied with our service as a result of reviewing
service statistics. We recommend a visualization tool.
You can improve the efficiency of your work while reducing the risk of communication. Use
the visualization tools to deliver the output you expect when integrated communication takes
place I think I can get closer. But, it may take some physical time, such as adding materials
to the whiteboard for each meeting. However, you can save a lot of time in the
communication part between team members. We actively recommend design thinking
visualization tools.
|
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19,335 |
Reflection – Learning Launch
Challenge
I work in the digital solutions department of my organization/bank. We focus on delivering digital services to our customers in a time efficient and cost-effective manner. The customer can still avail all of the services that a bank would offer such as paying bills, transferring money, checking balance etc but through the digital channel – the mobile banking app.
I was working on one of the candidate processes, for digitization, in the legacy system. Looking at the current data and volumes, we could tell that a number of customers were reached out to avail this ‘confirmation service’ through either phone or SMS. The hypothesis was, that if the same confirmation is sought through the digital channel, it can improve customer response rate and at the same time decrease the load on call centres.
Selection
Although we had the data and volumes for the legacy approach, but this was not a guarantee that the service would appeal to the customers on the digital app as much and bring the benefits and revenue that we expected.
Therefore, we had to test the hypothesis, in the real market place, in a cheap and fast way – learning launch was just the right tool! As suggested in the lecture by Kevin Born in the design thinking course, the learning launch tool would allow us to gather the right quantity and quality of data from a set of carefully selected customers, which we can then analyse of confirming and disconfirming facts and decide to either pivot or shelf this idea.
Application
We quickly shaped the idea into a basic design through visualization tools and drafted a UI. We came up with a basic prototype with least complexity.
We then selected a set of customers to test our hypothesis. The customers had to be very carefully selected in order to get the right quantity and quality of data. The group was around 20 customers. Diversity was the key. We had customers from different age groups and varied skills at using apps and digital services.
During the test exercise, the customers had to go through the prototype as if they were using the service. They would then rate the service, as well as take a survey, to rate the different features and options for the same service.
The data that was then collected was analysed by the cross functional team and decision makers from across different departments to exclude any bias and to evaluate the confirming and disconfirming facts to determine the best way forward.
Insight
The analysis of the data gathered through learning launch showed us that that idea was more likely to succeed. Majority of the customers felt it was more convenient as well as safe to rely on the digital version of the service. There were a lot of confirming facts – ease of use, time efficiency, safety and security.
However, there were a few suggestions and areas for improvement in the way the information was presented to the user/ user interface. These should be addressed and accommodated for a successful final service/product.
Approach
As the results from the learning launch were promising, the next step would be to accommodate the customers feedback and suggestions into the next prototype in a quick and cost-effective way, and run it past a set of customers to evaluate it – learning launch phase 2. This will help us shape and deliver a successful final product.
|
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19,344 |
Reflection –Visualization & Storytelling
Challenge & Selection Visualization and Storytelling is a tool that I used to use all the time in my head actually, instead of implementing it in my surrounding world out there until I was able to recognize its true importance after learning from the examples in this course. I was doing an internship, and as an intern there, I have observed some of my colleagues I worked with were vulnerable, besides they were so capable, skilled and talented but were unsuccessful in showing that side of themselves to others, thus they were always excluded from taking into consideration due to inequity. Many of these people deal with oppression, injustice, and insults, they actually need empowerment and inspiration to move on and highlight themselves and benefit with what they can contribute actually. I honestly believe spending time in “opening people up” and finding ways to inspire them to improve their circumstances wherever they are. I share stories of my life and let them visualize it in order to help them visualize a state of independence, I use their response to my story to ascertain their goals, and sometimes to use stories to better understand their interests and thought processes. I use this information to develop different strategies to try and find a way that works for them to gain more freedom in the areas they find themselves lacking in their lives. So I picked 2 fellow colleagues of mine (obviously picked or selected them in my mind without them knowing).
Application I have a story about using storytelling and visualization in order to achieve success that is directly proportional to the success of others. I have begun with a small initiative or step. I let my colleague/teammate visualize a state of independence after I told her my story, that to survive in the inequity and environment where you feel excluded, you have to keep doing your best, so that your work speaks for itself even if they don’t take you into consideration let your work do the justice.
I was in the evaluation session with panel including the managing director, team leads and managers, where I gathered the courage to tell them the story and help them visualize with the help of visuals on the white board where I explained the story by taking an example and that example is relating to the situation I was thinking to solve. I tried explaining them the benefits to the organization after using the “EMPLOYEE-FOCUSED-APPROACH”. Such approach in a workplace is one in which all individuals, programs, processes, and systems are focused on helping employees become fully successful. Individuals who feel valued will provide excellent products and service, which will result in the achievement of organizational goals at the end of the day. So it’s a win-win situation, if you benefit an employee, it will multiply the benefit actually.
I also explained how sometimes addressing the needs of one individual can impact everyone for the better, even if it seems extreme or out of the ordinary. So best results only come when each and every team member is progressing and growing, so I explained the importance of helping the one lacking behind, and inspiring them to join us to the same progressed level.
Insight & Approach That was my first courageous experience. I always believe in compassion and empathy, and that I used in my approach too, I told my teammate that to make her mark in the company she needs to be confident in herself, her skills and work. Help her understand that it’s okay if she lacks in any skill, learning has no
age or defined period, and it’s always the perfect time to learn when you realize you need to learn. When I convinced her that it’s okay to be neglected and excluded, your time will come, like I struggled to make my mark here, so can she.
I asked my senior heads to weekly arrange beneficial e-learning sessions and trainings from the experts within the company which are open to all and everyone (from junior to senior level) can join/attend and are welcomed. Because everyone is more than welcome to learn what they don’t know and want to learn so that way she doesn’t feel targeted or inferior and can easily attend the sessions. This worked really well. She really needed compassion and listening ear for that brief time to share her story, and she ended up with a true support. She was so motivated then to practice all she was learning and I want them to pick her instead of me so that she can feel empowered.
The examples of the tools in this course made me see these story-telling and visualization tool in a new way. I've used it as an ad hoc tool, but now I’m learning to prepare ahead in my career and assist me in presenting my ideas and best illustrate them better.
I have a tech background, but I ended up as a managerial level compassionate work more than my field related work. I had no idea this would ever be considered an asset, but I am so very grateful that it is actually!
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19,345 |
Reflection – Visualization
Challenge My company introduced recently a revised business model and a new market segmentation. The new market segmentation was developed based on extensive market research and expected growth potential. As a next step, the existing service offering should be reviewed to unlock the full potential of the newly introduced market segmentation. In a co-creation process, market experts across the company reviewed the existing service offering and new ideas were created. The management decided to validate the reviewed offering and the new ideas in the market. Main questions that were asked to clarify were:
- Which elements should be part of the final service offering?
- Is it necessary to adjust the service offering according to different markets? If yes, how?
- Does the new service offering create benefit for the customers?
Selection As learned in Module 1 (see videos “The Good Kitchen Story” and “Visualization Tool”) I selected the visualization tool to perform the validation of the new service offering with customers. All newly created service ideas are not yet implemented and therefore not tangible for our customers. The visualization tool allows to create a tangible (or visual) prototype of the new service offering. By visualizing the new service offering, I wanted to facilitate the discussion with our customers.
Application The process started first with the selection of approx. 15 clients per market to ensure to get enough insights. In a second step, I visualized on a large paper sheet the current service offering and on another paper sheet the new service offering under a fictive company name (“ACME Ltd”). Interviews were conducted with all selected customers. During the interviews, the customers were showed the two different papers, one with the current offering – the other with new offering of the fictive competitor “ACME Ltd.”. The customers were asked various questions related to the offering (e.g. is the offering of the other company better than ours?). All feedbacks were directly marked on the respective paper sheets. In a second round, the customers were asked to mark all services that create the most benefit to them with a yellow sticker. After the initial discussion with our clients, I organized a second interview session with our customers at a later point in time to discuss the re- adjusted version of the offering based on the feedback received. With this, I was able to answer all questions raised by our management.
Insight As expected, the visualization tool was of great help to facilitate the discussion with the customers. Services are not tangible and with this tool I found a way to create a prototype on paper were the customers could provide feedback avoiding a situation were a discussion gets too abstract. By visualizing a service offering of a fictive company a customer could freely express his opinion on our ideas without criticizing our company. I gained many insights out of these customer interviews in terms of market preferences, customer needs and drivers to create added value. In the end I was able to optimize the entire offering in a way to create the most benefit for the customers and for the
company (“what wows”). The insights out of this exercise helped to answer the questions raised by our management and lead ultimately to the implementation of the new service offering.
Approach As highlighted in the Application description, I created a paper-based version to visualize the new service offering. In this specific use case, a paper-based version is adequate if you have only a few elements to discuss. In my case, the new offering was more complex and a digital visualization would have facilitated the discussion with the client even more. A digital visualization would help to incorporate the customer feedback during the discussion. With this, the customer would instantly see the result of his feedback and enable a creative discussion.
|
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19,347 |
Reflection - Visualization
Challenge
I just joined as a Product Manager in a government agency with an engagement and product management portfolio. I have been tasked by my supervisor to work with other government agencies to understand their problem spaces and identify pain points and opportunities amongst diverse groups of stakeholders within each government agency. Typically, how this is done is usually through face-to-face discussion or skype calls, with the occasional screen-sharing of an email correspondence. With that being said, there are hardly any visualization or visual thinking cues used during discussions and this translates to me trying to imagine most of the stuff which the agencies have been describing in the conversation, or that I’d have to spend time writing to them after the meeting to re-clarify on the points discussed.
Selection
The tool selected was the tool of visualization which honestly was a tool which was underutilized in my course of work. I chose the visualization approach as it was a tool that could help the stakeholders and myself think in a non-verbal way, which was lacking in our usual mode of discussions. It has a role to play in all phases and it basically emphasizes the use of diagrams and pictures to help with extrapolation of a certain topic that we are concerned with. I began to use the visualization approach on a couple of occasions starting with my discussions generally also because I wanted to hone the ability to use the visualization tool, which made it possible with the daily discussions with multiple stakeholders to understand their pain points.
Application
With the work-from-home situation and now that discussions are conducted via skype/zoom calls by default, I started to share my screen to the stakeholders on every discussion, making sure there was existing material or diagrams or drawing available on-screen for me to annotate or draw on. If I required multiple stakeholders to provide their opinions, I’d make sure that I give them the access to the annotation tool so that they are able to also draw on the existing material. If materials are not available, then a white canvas (like powerpoint/paint etc) would suffice and the annotation tool will be utilized in this case to draw on the white canvas. The process of visualization is simple as it only requires the drawing of circles, squares, arrow-heads, stick-man, emotions on the stick-man. This usually gives rise to very dependable conversations where stakeholders see the need to clarify each single drawing that comes across ambiguous or non-defining. This gives rise to longer but deeper conversations that can be further divided into sub-topics (with pictures) if need be. These sub-topics pictures would then be further prioritized based on a needs-prioritization matrix – and this is via the visualization tool again as each stakeholder has a list of sub-topics pictures to consider. During the discussion, there will be interviews with all stakeholders to make sure that we address items that are missing from the sub-topics, redefining the problem space if needed, and most importantly the sorting of the various sub-topics into the needs-prioritization matrix. This will be digitized with insights and sharings from the stakeholders to seek a common agreement on the proposed projects that they agreed upon.
Insight & Approach
I have learnt that visualization gives rise to longer conversations that have more depth rather than breadth, which is helpful in the case of getting the government agency’s stakeholder to identify the operational pain points and their aspirations of the project. I believe this is possible because the
motivation and the lengths at which the stakeholders would define and redefine a visual that’s representing the problem statement appears to be rather intrinsic and there is immeasurable value in that. Discussion with visual cues also tended to be more focused and intense as compared to verbal conversations without any visual cues. For newcomers like me, visualization actually helps to slow the conversation down to a speed where everyone is on the same velocity, and that helps me to build a conversation around small sub-topics more easily than I could if I were to just rely on verbal discussions. Since the conversations are also now guided by visualization, discussions tend to be more thorough with a very clear agenda, and where there are lapses in ideas, it is easier to spot and identify them. I’ve since fully appreciate the effect and value that visualization brings about, and this would shape my future discussions at any phase.
|
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19,348 |
Mind Mapping
I work in sales and we often have clients who are interested in certain products. We want to help them to become more innovative and start to use automation. The challenge is that the client does not have much time, they are not efficient in their day jobs and our challenge is that we are assigned the account so only have 1 point of view.
I chose the mind mapping tool as we use this as a meeting tool to gather further data. In this case we are using it to gather further insights into how we can help a client. A mind map can be a spider diagram or a sticky note session where we use multiple people from an organisation to support us.
In our team group at work we run ‘green hat’ sessions in which we use mind mapping or sticky note sessions. Firstly we tell the other team members about the clients challenges and our own challenges within the account and then we use the sticky note session to gain everyone’s thoughts, feelings and ideas on ways to move forward and support the client with innovation and automation.
We find this extremely useful as at the end of the session we choose the top 3-4 ideas after voting and use these to our advantage to map an idea strategy within the account. Sometimes this can be extremely powerful but other times we may get repeat answers.
In future we should focus on fresh ideas and try not to repeat our answers too often. If we repeat too many ideas then we may become complacent and not expand our new accounts in the correct way
|
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19,349 |
Challenge I am collaborator of a production company in the midst of a significant restructuration. To meet customers’ needs, the company began to evolve over the years by developing know-hows outside the initial core business, the “print management”. Thus, the company gradually structured itself into customer Business Unit by developing other activities: graphic production, design, creative, photo studios, video, 3D, etc. The company realized that the structure, although it was ideal for the client, had not allowed the valuation and enrichment of the collaborators’ skills, each skill being dedicated to a single client. Since this year, after identifying business opportunities, the company has started a major restructuration. I am in charge of participating in the creation of a creative agency within the group: indeed, a dozen collaborators (artistic directors and graphic designers) have been working for years to create graphic identities, advertising campaigns, posters, etc. but have never been brought together under one entity because they were dedicated to a single client. This “Creative” offer is therefore known only to our customers while it could be a real asset to conquer new clients. We need to think about the organization, the identity and the structure of the agency to present our recommendations to management. Selection I quickly considered that the challenge underlying the creation of this agency was not to draw a flowchart with operating processes, an economic model and so on… but above all to involve the future members of the agency in a process of co-creation and make them meet to bring out a common culture that will lay the foundations of the identity of the future creative agency. Actually, they did not know each other (they are not all working at the same location) and they never worked together until now, also they are worried and resistant to this new and unknown organization… To bring out this common culture, mind mapping immediately appeared to be the most appropriate tool in the workshop that I wanted to implement. I thought it would allow to show the insights of our future agency and accompany the change. We will see in the following lines how this tool has been beyond my expectations. Application The participants never worked on methods of design thinking, co-creation, etc. It's also a first for me: I had never designed a workshop myself before! Here is how I articulated this first workshop whose objective for me was first to define how was "lived" the creation on a day to day basis and what were the needs of each. In order to collect as much data as possible, I first conducted a series of interviews with all the members (artistic directors and graphic designers) of the future agency to tell me about their job, what do they do, how they do it, who they do it with, the pain points, the
strengths, the successes, the failures, the expectations, the needs, their tools, their inspirations, etc. I also conducted interviews with the "sellers" (commercial people) and the "promoters" (development people) of the creative offer, some questions specific to these collaborators and others that would cross-check with the interviews of creatives people: how is perceived the creative offer by the customers, how one sells or promotes the creation, how they work with the creative, what are their needs, the pain points, the assets, etc. I collected all these datas (an average of 2h30 by interview of 15 collaborators) and I created thematic boards on which the verbatim were represented, diagrams which showed the interactions (or lack of interactions) as they have been described by the interviewees, other charts that synthesized customer journeys or processes, etc. and I printed them. All these elements allowed me to create the "exhibition" which would constitute the first part of my workshop. I invited all the interviewees, creative and commercial, to take note of the restitution of the interviews. I asked them during the exhibition to write down on post-it all the information in which they found themselves (or on the contrary of which they felt foreign) or who gave them ideas to design our future agency. At the end of the exhibition, we made a restitution in plenary session with all the participants and created the clusters on several boards. It was a great moment of exchange and lively discussions that generated other ideas etc., we exceeded the expected time but it was really worth it! Insight The expo and the mind mapping acted as a real revealer. During the exercise on the "what if", we realized that the creation of the agency was not a problem of means or resources but of state of mind. It was also revealer at the level of the teams: we all participated of the same ambition and the same vision on the creation (what is the creative spirit?) whatever the experience, location, courses and clients. The barriers and limiting thoughts gradually faded, giving way to many lines of thoughts and action plans appeared naturally. The foundations of a common culture and better communication between the collaborators were formed, including between creative and commercial who had never had the opportunity to exchange outside the operational points. Approach Thanks to the power of the tool (revelation of insights and support for change management), the workshop was a great success and helped to structure our thinking and create cohesion. Due to operational constraints, I had to hold the workshop for half a day while thinking that a day would be necessary. On the other hand, this time constraint has probably forced us to be efficient and straight to the point.
Finally, for employees who had never participated in co-creation workshops, this first contact with design thinking was also a very positive revelation. Besides, I'm currently working at the 2nd workshop session to be held on Thursday ... wish me luck ;)
|
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19,350 |
DESIGN THINKING: Mind Mapping
Challenge and selection
I selected this method of mind mapping because it is a tool where when we select a product, we use branches like a tree to describe and add points to modify the product and also add the points to spot the difference for our product to improve it so it is a visual representation of information by using branches with connection of associated topic.
As people want to keep their houses neat and clean but people who are working it may be not possible to clean their house every day and they either don’t like their house to be messy and here we can use robot vacuum cleaners, we want to use the mind mapping method to test our product prototype. Also, we can learn more information about mind mapping process and how it works so that we can use it further for our upcoming products.
Application
So, at first, we need to select our product and by using our mind mapping tool here comes the next step that we need think about the ideas in developing our product and add them to the branches around the main concept. We should start with creating an image or writing the name of our product.
We can create number of branches as we please because there is not end to create ideas and improvements for our product like that, we can divide the main topic to branches and if possible, even further to sub-branches.
In these sub-branches we can add the elaboration or detailed explanation of the main branches of the main topic. This can help in brainstorming all our ideas. To make it look more detailed we add pictures or drawings for clear cut image in our minds and the theme will also be clear too.
This robot vacuum cleaners do its own work when it detects dust or something else on the floor and cleans them without a speck of it and it really helps most of the people as it cleans the house without bothering anyone and really relieves a lot of work to other people.
If possible, we can also set timer for the robot vacuum so it cleans the house within the period of time it is set. It really helps working adults as you know in the modern times people who are working undergo a lot of stress and when they get back home, they need a pleasant environment so this product maybe really useful.
Insight
Therefore, by using mind mapping tool we can know more about our customer’s preference and we can use their preference and their needs about our product and implement in our modified version of our product and we release it. So because of this tool we can deeper our vision into our product and provide what customers expect from us.
While our team focused mainly working adults to make their life a bit easier, we will be taking survey from to improve our product.
So, this mind mapping tool:
❑ Mind mapping guides us to brainstorm and explore
many more ideas or concepts and its branches helps to distinguish between our ideas.
❑ Helps us to understand better about relationships and
connections between ideas and concepts and we can also communicate easier about our ideas and thoughts about our product.
❑ By mind mapping, students can take notes and
organize the information where it will be easy for them to understand and recall the information.
Approach
By the help of this mind mapping tool, we can focus on our main goal and this tool is like branches where we can add the features for our goal which we feel are important to our product. And these branches help us to spot difference among one and another.
This Coursera course of design thinking for innovation has really helped me a lot to know more ways to improve a product.
|
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STORYTELLING
CHALLENGE AND SELECTION
I am a student of the business administration degree, and I selected the storytelling tool because it is the ideal way for the public to capture a message that they want to give, since it is easily identified with a life story similar to yours or that It represents an act of self-improvement, that has a challenge or challenge and that has perseverance, but that must be very well told to achieve the objective.
As a future administrator, I find it a challenge to be able to connect with my co- workers or consumers, through a story that identifies each of us and with that share the affection, values and recognition of the brand, because in this way I can raise the level of commitment in my company, and with that we would be able to create a good performance in the work and diffusion of the company. I do not think it is a difficult challenge, if not, a challenge that enriches my knowledge and that of others that will help us to understand more the needs of what people need and find a way to form a work team that develops a Deeper empathy in the present, creating more vivid images about the type of brand we are trying to create for consumers and their needs.
APPLICATION
When discussing with my classmates the importance of storytelling, we realized that we must apply it in our future companies since it is important to create a message that has a brand that consumers and people find interesting, that they take a learning in order for them to become internalized with the brand and have a special meaning for him or her. It seems to me an excellent strategy to connect with my consumer, think about how we will make the story and how we will disseminate it to create an impact and activate their imagination, in such a way that they have the need to share it with more people and that can satisfy their needs. and wishes of the majority.
It is important to pay attention to the human need, because the use of this tool is not only about processes, problems and data, but also about people, and what better way than to create energy, passion and emotion about the message of my company.
INSIGHT
The learning that was very marked to me about the use of this tool is that it can give us an advantage over other companies, it is difficult to highlight a brand with so much competition in the market, but I believe that a good story can make a difference. If we can create a story that moves the public, we will achieve our goal. An important part of creating a story is to have a clear and simple premise, to achieve a memory of our brand in the heads and hearts of our consumers; Another important part of creating the story is knowing how they behave with the use of my products, and
giving importance to their tastes in order to create a product related to them, it will offer me a broader vision much more in line and to be able to think about what strategies or techniques I can use with this information and conquer my target market. Finally, with the massive use of technology in social networks, it is easier to connect with my audience on the platforms that they use the most every day and not only limit myself to conventional advertising, but also try to cover many attractive and interesting for all people today.
APPROACH
After analyzing how I could use this tool, in the process of creating my story, I think it is important to add the visualization and learning launch tool because in this way I will be able to find out what that important need that the client has that will make them buy my solution, and with this I will be able to tell the story of my brand with the help of visualization to be able to solve the problem, and this will depend on other people understanding me and aligning their ideas with mine.
Now I can use the knowledge gained in this course, to be able to present new ideas in my classes, to analyze more about large companies by understanding how they use design thinking, and to discuss with my colleagues about the importance of these tools for to be able to propose ways of telling stories and how to use them in our future endeavors.
|
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19,358 |
HOW STORY TELLING CAN BE USED TO SHAPE OTHER LIFES
CHALLENGE
Storytelling is very commonly used by me from time to time. I work with different kinds of people Many of which deals with depression and oppression in their Life. This people need to be encouraged and empowered. They need to be inspired to open up and improve their circumstance.
SELECTION
I make use of sharing stories to get them to open up. We share different stories to get them to be comfortable enough with me. This helps them to open up to me and connect with me. Often these people are lonely but they find meaning in sharing experience and realize in the process that nobody has their whole life figured out and that’s okay, we just need to be taking one day at a time. I also share stories of my life to help them visualize what they want. Their Goals, interest, aspiration, and desire. This help me to develop different strategies I can use to help them.
APPLICATION
In discussing with a woman who was very stressed and was making her very volatile. I could tell all she needed was attention. I decided to treat her like a princess. I got her a cup of coffee and sat down with her. I complemented her job and started talking about her stressful my job was. It turns out that her mother had survive a brain aneurysm and she was terrified that something will have to her and she will go through the same horrible experience. We talked about how each person is a unique being.
INSIGHT
Her mother was a calm presence and doing very well. Clearly it was time for me to open up with my story. I told her how scary it was when my father had his brain aneurysm in front of me and how I had to get him to the hospital and how difficult and scary that all was. I shared how he recovered well, and then tied us together, by noting how she and I both have parents who survived brain aneurysms. This worked really well. She really needed individual attention for that brief time, and she ended up with that and a true support. She calmed down, her mother, who had become worried about her, calmed down, and everyone around them calmed down. Peace reigned again in our little shelter.
APPROACH
This course made me see this as a tool in a new way. When I've done it before it was really "ad hoc," but now I can prepare ahead and think of stories that will assist me in presenting my ideas and best illuminate them. I am really grateful for this course. This has been an eye opener for me.
|
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19,362 |
REFLECTION (VISUALIZATION)
Challenge & Selection
The firs tool in my practical application was actually Visualization tool (also called Visual Thinking) just because of my “type of thinking” it was the most understandable for me – I am a kind of visual learner, it’s easier for me to get the information through schemes, graphs, charts or different drawings like a picture of a straw man, so the Visualization tool, which contains the mostly detailed graphic (drawn) information is the most appropriate for my case.
I usually use it in my academic life in various projects with my groupmates to understand not only the basic ideas of our future connection and work but for getting the full disclosure of their view of the intended result. Such actions give me the ability to restructure the plan of work or the project at all to achieve better results and to learn more about the process, the people I work with and to obtain useful knowledge for the future.
Application
I start the process with making my own view in the format of charts, graphs. Usually it consists of the central part, containing the main problem or question of the project, for example, the definition and elements of corporate finance. For the better detailing the full scheme I will dwell upon available information: it may be articles, monographs, student books, the “basic” literature about the necessary theme, etc. – so the every material I can get to make my visualization comprehensive.
If the situation allows to use the Venn diagram, I’ll do it. The Venn diagram is the chart of some combined sets of the current object, usually of three. The options that meet all three requirements will be in the center, at the intersection of all sets. These are the most successful and stable solutions. I can draw the Venn diagram on a flipchart or on a piece of paper to get the sense of connection between the question I have and to make the solution. Also, everyone from my team can add and restructure the diagram – that will lead us to the most appropriate and correct result.
The final stage of the whole process of the Visualization contains the opinion not only from my team but also from the stakeholders or from the expert group, which I ask to give the feedback about the result of our work. Usually I ask to give answers to the such question:
1) What is your opinion about the diagram/chart? Have you got any comments or additions? 2) Do you think the diagram clear and accomplished? 3) What answers/insights can you give to the questions of the diagram/chars?
After getting a report I record all the additions and comments, try to conclude the basic insights and ideas. After all this actions my team and I can restructure the chart and fell this part of work completed.
Insight & Approach
As for me, besides achieving the whole information about the project, it’s aspects and basically general ideas about the structure of it, my team and I get a lot of information about or respondents (stakeholders) – such information helps to understand the key needs and interests of people, who you potentially may work with in the future. Also you can understand what had you done wrong, what you can modify to make the disclosure of your own ideas fully completed. I got the point that for stakeholders is important to feel themselves as a part of the project making process, just because they can get the idea of helping, making something important and interesting – it helps everyone to get some happiness. Visualization tool is the graphically illustrated parts, including the stakeholders too – this gives them the understanding of their importance, because they see it on the graph (their part, their commentaries, etc.) and, moreover, open them the view of the new positions, which the didn’t know previously. And these points make your auditory loyal to you and improves your authority, expertise for them.
As I understood the Visualization tool as a “starting point” of searching the information and presenting it in the normal way, I am sure, for the better effect, for getting more knowledge from the stakeholders and making the process of learning cooperative, I will use the Mind-Mapping tool in my future projects.
|
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19,363 |
Reflection – Mind Mapping Challenge I work for an IT Captive center of one of the leading global banks. In the last 3 years, there has been an increasing focus on building an end-to-end design and programme/platform capability in India. This has led to a continuous increase in business expectations from the Indian captive center to deliver more for less. Due to cost pressures at the organization level, there is a need to improve the overall cost of delivery and make the unit more efficient. It was a tough challenge as all the resources were gainfully deployed and delivering to the expected time, cost and quality parameters. On some occasions, they were even stretching to meet the increased business demands. The challenge is to assess the operational efficiencies and suggest ways to reduce the cost of delivery by cutting slack and innovative thinking. Selection To understand the current state, we collected data from 41 representative projects on about 30+ cost/operating KPIs, surveyed ~325 respondents across India and other locations and interviewed ~25 of them for more in- depth discussions. This was aimed at collecting data on key financial & operational metrics namely, fully loaded man day rate, span of control, utilization etc., and maturity of operating practices, such as, requirement gathering, resource planning, supplier engagement, to name a few. We also collected the industry data for similar captives in India to benchmark the efficiency of our unit against these captives. With the huge amount of data collected during the exploration phase, there was a need to cleanse this data into information & insights, which can lead to generating of creative ideas. I had two options, either to use mind mapping tool here because that is what mind mapping tool does well or traditional way of sharing the outcomes & recommendations for discussions/idea generation. I proposed data mapping tool because it engages & aligns stakeholders in understanding the current design challenge & creative idea generation. Application I invited key stakeholders (~25) for a half-day session for creative ideation. I also requested them to be acquainted with the challenge & data beforehand. Boardroom (tables laid-out with 5 chairs) was booked with enough sticky notes, bold markers and clipboards. Since we had lot of information to share in a limited time, I proposed to create visual representation of data as it stimulates individual’s brain in a faster and more understandable way than textual information. There is no better way to share visual information than the art-gallery style. With art gallery approach in mind, all the data collected (direct & Indirect cost, organization design, interview outcomes, supplier mix, software development life cycle operating
procedures and utilization) was put up on the walls. I shared the data collection methodology with stakeholders and took them though the displayed content. I allowed them to spend 20 minutes to browse through the visual representations and requested them to make a note of what fits-in, what doesn’t and any representation/data item which they believe might give them good ideas. Next step, they were asked to return to the table to review their own sticky notes and group them into themed clusters on their clipboard. Thereafter, the sharing started in group in terms of various themes and underlying improvement ideas (sticky notes) related to that theme. These were all placed on different walls in the boardroom including the outliers. Largely the themes were Project Delivery & Customer Interactions, Spans & Layers, Cost optimization, Supplier efficiency and automation. Then, we started creating insight statements based on their observations. In order to make it more meaningful, I kept asking “So what?” multiple times to ensure that the initial ideas were probed further and deeper insights were brought through. Insight By applying mind mapping tool, we came out with some hidden opportunities to enhance efficiencies and reduce costs. These were, 1) We identified many redundant/overlapping roles across geographies, for example, there were more than one Project Managers for the same project across geographies to provide locational oversight, which is an inefficient model as this was not keeping them fully occupied. 2) Fragmented supplier base with no accountability i.e. only resource augmentation was being achieved from suppliers, overhead cost of managing the outcome was still with us despite paying the suppliers. Further deep dive gave us additional unarticulated insights like inefficient organization model leading to reduced accountability, low motivation and engagement level of the staff. With fragmented supplier base, they were not willing to invest in/offer better price because they did not see our work as a big account. Approach All the stakeholders appreciated the effort and the time spent and found it a highly engaging, intuitive and creative process. They also suggested using Mind Mapping tool for future idea-generation workshops rather than traditional ways of analyzing the data and proposing multiple solutions. They really enjoyed the learning process, found it very fast & can be easily adapt to wide variety of tasks. We followed through these ideas & insights and initiated few strategic initiatives to overcome inefficiencies & cost challenges by way of supplier consolidation programme, efficient & cost effective global operating model etc. These initiatives have the potential to save GBP 1 million in the next 2 years for the unit.
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19,365 |
Challenge & Selection
The second tool I used was the tool of storytelling, which help to get insight into users, build empathy and reach the emotionally. Good stories always captivate audiences. In user experience design, I use storytelling throughout the design process to ensure that all work focuses on the user needs and the value I want to give those users. After completing design research to understand user needs and desires, I use my insights to tell a story about who my users are, what they need and how I will provide that. This story makes it easy for everyone involved in the project to empathize with the users and ensure that their work matches the story. Having a story throughout project means marketing the design at the end of the design process is also straightforward, as I already know exactly which story to tell to show how product provides value.
Application
I start the process by collecting a data for how do I reach users through stories. At first I define my target users with personas to envision users likely experiences and gain empathic insights, then create a plot, with conflict to make the personas heroes and envision how they can overcome specific problems using my design, then I gave my design the supporting role showing it improving users life and how easy it is to use, then I worked with the setting for when and where users uses my design is vital for building empathy and then I tailor the look and feel so that my design appearance is vital regardless of its functional benefits.
I need to always consider:
• The What – The user problems I define. E.g., They work too much
overtime because of…? Budgeting problems at home?
• The Who – The users themselves, envisioned through personas. This
include people who play influential role in the main user story.
• The How – My story arc, with a beginning, middle and end. From
introducing the players at the beginning, you build towards their biggest
Storytelling
problems (which many factors can affect) and finish with the happy ending your design delivers.
Insight & Approach
From storytelling I stir emotions, build empathy, articulate values and convey action; to construct narrative arcs and create paths through space. So that story narratives are “magic mirror” which prove fine-tuned empathy and connection with user values where users discover how to make their own life happy ending.
Since I have learned many things from storytelling, next time I would use storytelling and I will collect fine data so that I can narrate a story that can connect users emotionally.
|
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19,366 |
Product to help undergraduates navigate non-tech placements Design Thinking Tools used- Learning Launch and Mind Maps
Challenge
As a part of my duty as a mentor to the senior year undergraduates, I consider myself responsible for helping the students in getting a job or bagging an internship. The branch of engineering I am associated with does not have a software development as a requisite course and hence more often than not people tend to choose non-tech profiles for placements. During my time as the placement coordinator of the branch, I noticed that while the students have aspirations of making it big in their interviews, they often lack the resources/guidance to do so. I realised that the challenge was to educate students well in advance about the incoming challenges and guide them how to crack the interviews in the most efficient and practical way possible.
Selection
Owing to the pandemic situation, meeting and conducting workshops for better penetrability of the subject was not possible and hence I had to choose to write a blog enlisting the various resources and personal tips and guidance on how to navigate non-tech placements for undergraduates. During this process, I used 2 design thinking tools, i.e. Mind Mapping – during the structuring of the blog; Learning Launch – to test the reach of my blog in order to further make plans of making the service into a product for a wider audience.
Application
During the preparation of mind maps, I tried to establish a relation between what a company wants from an employee and what the interviewer’s expectations from the candidate are. On listing several attributes like analytical thinking, communication skills, negotiation skills, etc. I tried to correlate the attributes with the methods required to test them in an interview and hence tried to research about the materials or books which provide help or guidance to practice and perfect these methods.
The learning launch was an essential part to test the reach and get feedback on the idea. By applying the learning launch tool, I released a blogpost consisting of all the major resources/guidance to get a non-tech placement and released it on a social networking site called Medium. Next, I tried to increase the reach of the post by social media sharing and also sending it to the faculty in charge of the department to disseminate information to the students.
Insights
While the mind maps helped me to structure my thoughts perfectly in a blogpost, the learning launch helped me get a variety of insights from major stakeholders. I received suggestions from people outside my network who read the post and hence was made aware of the skill gap in the undergraduates in terms of business communication skills and ethics. I realised that to make a product out of this idea would require me to mentor the students on a one-to-one basis with a small batch size and in a single engineering branch and then further scale it to the other colleges by introducing a social network or peer groups methodology.
Approach
After the completion of the learning launch process, I have decided to act upon the inputs given to me by the readers of the blogpost. One of the most important inputs given was to first elaborate
about my experience of the interviews and to entail how I bagged a placement offer from the company so as to ensure my credibility. Secondly, future launch designs will comprise of a more interactive manner of learning by personally mentoring a batch of 20 students and monitoring their skill growth and overall development to become employable.
This design thinking course has helped me a lot in structuring the ideas and efficiently portraying the ideas.
|
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19,368 |
Visualization tool
Challenge & Selection
A few years ago, I was asked to take the position of head of the procurement department
in a large restaurant chain. One of the first tasks was to deal with the current system of purchasing
alcohol products taking into account the wishes of all stakeholders.
The system was an interaction of various employees and organizations: 8 restaurants, in
each restaurant 1 or 2 bartenders, forming orders; one procurement manager who receives these
orders and sends them to suppliers; various alcohol companies specializing in certain types of
products. Now I can easily describe and explain this system, but then it was difficult to identify
bottlenecks due to a large number of participants and their business processes. In addition to
identifying bottlenecks, I also had to hold many meetings and present two complex systems and
explain the advantages of my option. Before that, I had the experience of participating in various
stages of the design thinking process, and to solve these two challenges, it was decided to use one
of my favorite and most often used design thinking tools - visualization.
Application
The visualization process began with the preparation of a general portrait of the system -
this information will help to understand how to compose all the elements and place them on the
screen. So, first of all, I conducted an interview and got an idea of this system from each participant
in the procurement process. Further, I highlighted the main participants: bartenders, purchasing
managers, suppliers' company managers, and restaurant chain management. After identifying the
participants, I proceeded to establish relationships and prescribing the specific functional tasks of
each participant, for example, the procurement process begins with the bartender compiling an
order, which he sends to the procurement manager. The procurement manager formats the order
and sends it to the product supplier company manager.
After collecting all the data, I compiled the initial skeleton of my graphics using the
mindmap construction method. To simplify the visual appearance of the system, the main
participants, and the tasks they performed were replaced with images associated with them. To
study possible changes in this system, the developed system was printed and cut into individual
pre-selected elements. Using this tool, you can work out various options of the system: vary the
participants, change functions, and more.
Insight & Approach
In the process of developing various options for the system, I accidentally dropped the
cards of the purchasing manager, leaving all the other elements in their places. And voila - the idea
came up how to optimize the system! If you exclude the procurement manager from the
procurement process and delegate orders completely to the bartender using IoT technologies (a
QR code automatically generates a message to the supplier’s manager you need), it will reduce the
number of iterations for the order. In addition, the use of this technology will help level the human
factor (which was already high) and easily apply this system to new business units.
In this way, using the visualization technique, I not only could find a good solution for my
main job task but also greatly simplified the process of communication between interested parties.
Once again, I was convinced of the versatility and usefulness of visualization - it not only helps to
be creative in our tasks but also to establish communication.
|
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19,369 |
Shoe Store.
Challenge & Selection
The tools I used were Brainstorming and Concept Development; the business in which they were implemented is a Shoe Store located in a rural town with a population of 5000 people. The economy of the town is mostly based on agriculture activities. The Shoe Store main focuse was to cover the local needs that are not in syncrony with the fashion in other parts of the country. Currently we are selling only work shoes but after applying the tools we will offer a larger variety of models and also, we will offer a credit system to allow people to have the product quickly and with affordable payments.
The challenges we face are that the population is very conservative, they are not interested in fashion products so we must be very careful when introducing new shoes models. The average income is very low and that was another factor to consider: the shoes that we can sell should be not very expensive and yet high quality. Another challenge is the fact that there is a city 20 miles away with a considerable number of shoe stores where the people can go and find what they need if they do not get it locally.
Brainstorming tool helped us to generate real ideas to choose and introduce new models in order to cover other needs not only work related. The Concept Development tool helped us to evaluate and structure the ideas coherently with the aim of generating steady sales through the year and get closer to our customers and cover their needs without them having to travel to the city.
Application
We started the brainstorming with the help of customers, whom I questioned them what type of shoes was of their interest during the year. Also, we made a question about satisfaction of our service including the credit system. We organized the ideas by dates with specific shoe demand, for example starting school year, raining season, winter, Christmas , etc. Different ways to generate publicity were also identify, for example mouth to mouth marketing, among others.
Finally we generated, analyzed and identified the ideas that really help us to achieve our goal. We are currently in the next stage Testing Assumption where we have seen a positive response from our customers.
Insight & Approach
I have learned that we must be in constant communication with our customers to know their needs, but we need to constantly learn about new trends to offer to our customers. Many times the lack of such tools or the fear of failure prevents us innovate in our business. It is also important to hear the voice of the customer.
The Brainstorming and Concept Development tools helped us generate several hypotheses to impulse our business without affecting our core of customers and increasing our sales. Surely we still have ideas to work in long term. But for now we have to keep going with the ideas that we are currently testing to know the wows for our customers.
|
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19,372 |
Challenge and selection: The tool I am choosing is Mind Mapping. The name is suggestive and translates on having a big puzzle and connecting dots. The dots in this case are the data that becomes information to develop and innovative product or service. Application: Given an idea to get it matured for something that could be of common use, there is the need to test the water in the ocean of consumer products. Gathering friends, coworkers and relatives in different situations can be helpful to ask them how they feel to something that they use in every day life and how would they feel if this item/service could change. For this case, I am concentrating on a consumer product that I want to know how the normal people feel about it. Their need, their use, the utility and missing value or hidden characteristics not perceived. After knowing what they think about this, I could imagine what to change and how for this consumer product in the future. From crazy changes to trial ones, this may impact to everyone at the same time. Insight and approach: Knowing what we have and understanding where to go can be extremely out of scope with so many variables, features or options gathered. May be in a second round or refined research, we can set boundaries and limit options to the potential consumers to reduce scope of complexity for a first stage. Increase complexity for a second or third generation of product and foresee some level of “prefect” product in a slow maturity phase. It is understood that this technique is very useful to see what we have and then after data and information gathering and processing we can see where we need to go.
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19,373 |
Selection and Challenges I used the tool “Learning Launch” at my undergraduate level. I didn't use the tool in a design thinking process. Although my goal was to solve a problem which was more human factors oriented and complex in nature. I didn't even know the term then. After completing the course, now I have realized that what I did then was nothing but “Learning Launch”. I was appointed to a secondary school as a secondary science facilitator from my university. It was kind of an internship and equivalent to a total of 20 credits for my bachelor program. The duration of my internship was about six months. My target was to conduct science classes and also conduct action research to improve my skills in teaching. Although my major was science education, teaching in a real classroom was a very new experience for me. At the beginning of my internship I became introduced with new students. They were forty in numbers. These students came from different socio-economic status, shared different thoughts and beliefs, had different degrees of interest in learning . Therefore, it was hard work for me to take all of them on the same platform to make the learning equally effective in the classroom. I got some students who were totally different from others. I had nine of my students in grade 9 who were very absent in my classroom. Other students became distracted by them. As a result, managing the class became difficult for me. I had realized that somehow I have to engage those nine students in class activities to manage the class smoothly. Then, I thought of executing some strategies and finally I had chosen one strategy considering all alternatives to execute. And I was mentally prepared that if the strategy does not work out I will go for another one until the problem is being solved.
Application After observing for a few weeks I called those nine students individually and tried to know about the cause of their absenteeism. After interviewing them I tried to contact their parents and tried to explore their interested earning ways from their parents. In the end, I came up with a decision that I need to plan my class conducting process in a more interactive way that all the students must have to be engaged in class activity. I decided to go for the “Flipped Classroom” model to try out. Although the school did have the multimedia system with internet facility and all the students had at least one device- pc, smartphone or tablet with internet facility, the concept of “ Flipped Classroom” was very new to the students, parents and principal. As a result the parents and the principal were not convinced to give me permission to execute the “Flipped Classroom” model at the beginning. I requested the principal to give a presentation in the next parents' meeting. The principal agreed and gave a presentation on “ Flipped Classroom ” . Both the parents and the principal liked the content very much. Then the principal gave me permission to execute the “Flipped Classroom” model in the classroom. I started executing the model. In the “Flipped Classroom” model, I uploaded the learning materials on the school's website for the next class with proper instructions to study the materials. In the class, the students already knew the topics of that day. I usually divided them into groups and gave them some problems to solve based on the provided materials. I facilitated each group and helped them where necessary. After completing
group work, one student from each group presented their work. After a few weeks, I observed that the whole classroom including those nine students became more active and engaged in class activities. The idea worked out at the first attempt. Afterward, other teachers of the school adopted the idea in their classroom.
Insight and Approach While implementing the “Flipped Classroom” model in my classroom I always tried to throw some challenges to the students to motivate them intrinsically. And the students started to like taking those challenges. As a result, they became more active and engaged. What did result in a classroom with a collaborative learning environment. It is worth mentioning that the first idea doesn't always click . Sometimes, I had to change the strategy a number of times in other classrooms of other grade students. It is worth mentioning that every failed strategy leads me near to success. Cause, there is always scope for learning from each failure. The “Learning Launch” gave me insight about the appropriateness of ideas in a small scale execution. Sometimes, it removed “confirmation bias” from me about a single strategy. It made a belief inside me that any idea can either work or fail and instead of being preconceived about the outcome, it’s wise to try it out on a small scale. Thus, it could save our time and money both.
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19,379 |
Challenge & Selection Our market is constantly getting new players and new solutions that get client's attention and impact on the revenue share. So, we are always trying to map and to understand the competition, and how we can evolve our products in order to protect revenue and growth. For a specific product, with months of research and development, we used many of the Design thinking tools, but I'll focus on an important one, the Learning Launch. We were developing a product based on feedbacks, market analysis, many brainstorm sessions and ideation, to finally have a creative and new solution. But, new solutions not always solve all the client's problem, and we wanted to get as many information as possible before the final launch to the market Our objective in using the Learning Launch was to understand if this prototype 1. was simple and easy to use, 2. it was useful while solving client's problems, 3. it was competitive and one of the best in the market, 4. it was working as intended My role here was the product and marketing manager
Application To make sure we were going in the right direction, we mapped the main clients that would benefit from this solution and who were also using other solutions in the market to give us proper feedback. We invited 3 clients from different verticals. All of them were using product from the competition, but yet, were not all satisfied. Before starting the test, It was important to set the client's expectation, telling they were part of a limited test, having early access to an under development tool and that there would be bugs on the system that we wanted to know and fix. We also explained how to use the product and the expected outcome for the client, so they could point out if that really worked. The Learning launch phase had a duration of 3 months, with weekly interaction, from our developers team and clients. For all the interactions, we were looking for actionable feedback, perception and evolution of the results.
Insight & Approach The learning launch was a key factor for the successful launch of the product. We could collect many customer feedbacks while checking the process and functionalities. For the development team the learning launch was helpful to encounter and fix many bugs affecting the end-user, creating new workflows and updating product documentations. For the product and marketing team, the tests came in handy, supporting supporting the training materials but specially, being essential to develop the commercialization pitch and position the product as great tool on the market. On the other side, the three clients part of the tests understood how important our partnership was in creating solutions for them, increasing the overall perception of our company as a trustful partner. This important tool is being used regularly by many teams, being more efficient when developing products to market, reducing waste of time and resources.
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19,385 |
REFLECTION – VISUALISATION
CHALLENGE
As a Computer Engineering student, I was required to take part in a Software Engineering course. The Seminar sessions of the subject focused on applying the Design Thinking process to develop an application that solved an unmet need. However, the common idea throughout the steps taken from identifying the need to developing a prototype to be tested was required to be done using visual tools. The aim was for students to explore the capabilities of design thinking along with visualisation to solve an unmet need while keeping the people at the centre.
SELECTION
Visualisation is a tool that allows us to reason in a non-verbal way and unlock the creativity in our brains. However, it is not about drawing, but visual thinking. This provides a way of structuring our thoughts in a more visual way. Following this idea, when trying to develop an application to improve the user experience when taking the public transport.
It was crucial to identify the journey the public transport user was taking in order to go from point A to point B using the public transport and in which parts would the user need the aid of an application so that the process was more successfully.
APPLICATION
The first step taken was to identify all the possible personas that take the public transport and model them using a Persona canvas. After having interviewed several public transport users to get information related to their personal situation, a Persona canvas was created in which it was included the personal information, positive trends, negative trends, opportunities, headaches, hopes and fears. By doing this in a visual way using post-its and pictures, we were able to identify the underlying feelings of the users and how they might react to an application.
Once separate Personas were identified, we developed a simple drawing in which there were outlined the steps a general user would take when going from point A to point B, using train to get to Barcelona and bus/metro to move around it. From these clearly defined steps, we needed to identify how each of the personas interacted with the process and when were they more likely to get information that could be provided by the application.
INSIGHT
Applying design thinking while incorporating visualisation makes the experience much more enriching, since, in this particular case, it allowed to visualise what was the journey a user would take and how different personas interacted with the journey. In addition, using a pre-defined visual tool, such as the Persona canvas, and adding Post-its to it, gives a level of flexibility that allows to change and evolve lines of thought.
This visual organisation of incorporating personas into the user journey led to an easy definition of the specific design criteria that needed to be incorporated and how best they could help each of the possible users of the application.
In addition, by trying to visualise oneself as a persona following a sketched user journey allowed me to immerse myself better in the design process and think from the perspective of that specific user when taking the journey and how I might interact with the application in that particular context.
APPROACH
The next time I integrate visualisation and design thinking, I aim to follow a more structured process in which the steps of design thinking are followed and then the visualisation is applied as a support tool. Because in that project, although the visualisation was very useful in gaining insight about the users and their journey, it was the only tool applied through out the design thinking process. Therefore, I believe that there are other tools that can be used to gain better understanding of the users without having them to be focused on visualisation. Hence, I intend not to abuse the usage of visualisation and interleave the tool with other ones that I have learned during the course.
|
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19,386 |
Using “Storytelling” for describing my product:
“Drone Delivery Systems”
Elements:
1. Challenge: My challenge was to effectively describe about our product to a
group of people who might need it. The product was, Drone Delivery System. So, I decided to approach this problem as mentioned in further steps mentioned below.
2. Selection: The tool I selected was Storytelling. I selected this tool because
after watching the video lectures I think this is the best tool for connecting with the Customers and it builds a sense of great Relationship and bond between us.
3. Application: So, what I did was, I conveyed the Idea of my product in the best
manner possible according to me. I started asking few questions about the conventional delivery system to the customers by visiting their homes. I first noted down their problems (e.g. the problems about delays in delivery, improper behaviour of the delivery person, and some were also telling me about the frauds they have faced because they thought the delivery person is the one which came from the company, from where they have ordered the product, but this was not the case he was actually a thief who some-how came to know about the delivery being made and took the opportunity to enter their house and tried to Steal their money.
After getting to know about all their problems I introduced my product and I told them that, all your problems will get solved by using our product. I will tell you a story about my friend, who urgently needed medicine, but it was not possible to deliver the medicine so quickly at his door step because at least 2 days were required for the conventional delivery system to delivery anything to anyone and due to which he had to wait for two days without taking that medicine.
Considering this in mind I build this product which solves all the problems mentioned by you and it has the potential to solve many more. It can delivery anything within hours and at accurate location without any frauds because our system are full proof and it’s very difficult for anyone to hack into it. So, your delivery will always be in safe hand and that’s what we are best at, delivering the product, by taking the utmost care as if it was ours and delivering it as soon as possible i.e. within hours of your delivery request.
After listening about this story, they also started to give us positive feedbacks and also gave some more possibilities of improvement for our product, which will surely help our product to stand out from our competitors.
4. Insight: I gained a lot of insights about my product and I know this because,
after listening my story the customers were very interested in my product, from this I came to know that I should first make the necessary improvement as suggested by them and then launch my product for Companies who deliver products in traditional way and can get more profits to their company by a Quick delivery, that too in the most affordable price. Hence, I find this tool of Storytelling, a very powerful tool for conveying information about our product by giving a real-life example to the customers to create sense of bonding between the customer and Product Manufacturer.
5. Approach: I would make a Video about my product in the most visual ways
possible and Upload it on YouTube, so that it can reach more Customers. And I will try to convey about my product by using the storytelling tool. Also, I’ll ask them to give their feedbacks and possible improvements required so that I can tweak my product before mass producing it. This will really help save the time required for visiting different places and taking review from Customers and will make the process more Convenient, as all the required information will be available in the comments. I will also try to reply to each and every comment possible, so that more and more customers will get engage with our company through this platform and will help us create a good Relationship with our customers.
|
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19,387 |
EXAMPLE REFLECTION – VISUALIZATION
CHALLENGE & SELECTION Te frst goal i have reched with this idea is the doctor who is working on blood pressure and arteries and viens is to hit the 3 targets as per requested from the product manager, the idea is how to hit the 3 goals in just only one shoot so i have thinked of 3 elevators that could be helpful while you are in a building and want to go up fast but suddenly while im working on this concept the manager told me that this product is lower the pressure only its does not control the pressure of the patient by decreasing and increasing the pressure but its only lower, so i tried to fnd an idea matching this new direction, so i decided no send him all of these concepts in order to proceed, 1- Cellphone with 2 and 3 simcards 2- Elevator control with 3 doors and 2 3- Goal with 2 and 3 keepers 4- bicycle 2 wheels and tripple 5- triple Gun and double ** 6- Gouges with weight on it 7- Heart in room with 2 or 3 automatic window blinds and closing with a remote control 8- breaks of the motorsycle with parachout in the end of thee motorsycle 9- ladder on the blood pressure 10- Down-load 11- crane
APPLICATION
the application was that i tried to send him some scetches for what im thinking of in order to facilitate to our customer how is our medinice and product can heal you from the high pressure and i felt like the shoot gun will be the amazing aplication for our graphical concept . we discussed together and brainstormed together in order to reach the best application that indicates the heighst engagement rate to our idea the idea is triple shootgun
INSIGHT & APPROACH
What i learned in this course is how to make a creative concept that ftting all areas of the needed creative design an this is what i have done on the concept below and i decided to use the black color cause its a very expensive medicine and we are targeting class A patients and i decided also to use the 3 circles in the logo as an indicator of the triple comination or the efect of the 3 active ingradients
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19,388 |
Challenges and Selection The project statement I was assigned had so may uncertainties be the with the product solution, market choice, demographic areas, segment of customers – all so varied and placed in an uncertain environment. Of course, the solution in my mind at this stage from the product offerings our organization has, needed to be customized once I could frame the problem statement objectively. That implies, I needed design criteria to begin with. I needed to learn the pains of customers and stakeholders. The current reality was captured from interviews, surveys and conferences. The whole data collected seemed vague, not defining any relation with the value chain until transformed or mapped. I therefore thought of landscaping the different customers – end users, integrators, funding agencies and governmental bodies, using mind mapping tool. Mind mapping tool could get me insights from the data drawing some visuals which led to the draft of the problem statement. Application The data collected during these couple of events – interviews, surveys, conferences had to shaped properly. There used to be recurring meetings within the team members to comprehend the data which led to clustering the data for a specific class of stakeholders, identifying that there were overlaps amongst the stakeholders and the possible apprehensions of the stakeholders in the road map of the project. As a next step, we invited one of the stakeholders to our meetings, a few numbers of times. Such meetings paved an opportunity to get close to mutual understanding of what they are looking as a problem solution. While our team worked on idea, we invited another stakeholder to our meetings and discovered there were some commonalities towards the solution which these stakeholders were looking for. These insights from the different class of stakeholders unveiled the value chain customers. The identification of value chain brought up the design criteria for a specific class of stakeholder. Insights and Approach As a takeaway, mind mapping tool really helped me from a black box to the first draft of flow chart of product/ solution offering identifying the inputs, outputs. Though in my case, the solution idea is still parked within the organization before we get on to the market place, it is still the relished idea. The team and peers do feel the need to iterate to get to the final solution, so till the organization gets ready to play in the market place, I feel that design thinking mapping different minds can be a good start.
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19,389 |
Reflection – Learning Launch
Challenge I work in a creative services office composed of designers, writers, photographers, and videographers and we are challenged to produce high-quality creative assets in order to set ourselves apart from their competitors and run better marketing campaigns. The pressures of the modern business landscape are placing more demand on marketing teams, as well as increasing the need for streamlined creative operations processes. Our team often struggle with a few key issues in the effort to meet the growing demand for creative assets. For example, Lack of workflows, Lack of data, Inaccurate forecasts, etc. Design Thinking made me want to share the ideas I learned in the course and how I could apply it to improve our problem-solving processes. While we do already think of creative solutions for problems, the techniques of finding empathy, creating a problem statement, forming ideas, and then making prototypes, will help my team to come up with better solutions. Selection As a team, we have decided to use the learning launch tool. Because we believe the learning launch principle is one of the most important tools of design thinking for innovation. This principle consists in doing small experiments to test an idea in the real market. It is a fast, low- cost way to verify the innovator’s hypothesis. As in forth week Thomas Franke gave a definition of learning launch and explained important of learning launch. Learning launch is an experiment in a market place and it is a process of assumptions testing and see the actions in real world. Professors explained the three steps for learning launch. First step is planning the learning launch, second one is executing the learning launch and third step is learning from learning launch. Thomas Franke gave us an examples like Dragnet for better understanding. Application Through the studies we managed to put into question an ethnographic research to know who our true audience was, what he was looking for, what were his fears and his objections, among other doubts. With the total opening of the client and together of my team, we selected 10 clients to whom they were visiting the textile store and we interviewed them. The entire team knew the challenges and openness of just listening to what the respondents had to say, without influencing their arguments. we focused on the structure/execution of our online marketing tasks. In particular, we wanted to see if we could structure our tasks, projects, and processes to adapt the methods of Scrum project management for our work (e.g., time boxed, daily, specific meetings, reviews, etc.) in an effort to become more agile. This tested our assumption that the structure and execution were the main causes of our workflow challenge. Our team went through a two-day training with a Scrum project management coach. Next, we went through five workshops to structure our tasks and processes in a more agile way. These two sessions occurred within in a three-week timeframe. We expected to produce a document with a clear description of our new, more agile processes/workflow.
Insight By applying the learning launch tool, Synchronization and the search for a solution was something We had never experienced before. With the cross-referencing of ethnographic data, we identified the major objections to the product, myths and even the dreams of these clients in possessing an ever beautiful and elegant bed as seen in movies and soap operas. I then produced a Canvas from the whole series of interviews, thus generating a huge surprise on the part of those involved, since the data that we had previously in hand, no longer represented who we thought. The result could not be otherwise. Through new media using educational videos, our client had an expressive organic increase in search for purchases and the exponential increase in the engagement of his audience with his brand. Now the whole team has reviewed their work, abandoning everything they thought they knew about that particular client. This new tool has enabled the team to be more accurate and test ideas more quickly and efficiently. This course opened my mindset, making me a determined person to test and learn, to go on the field even if it fails. Everyone involved is happy so I will be forever grateful for learning Approach The learning launch is the appropriate tool for our business. We need as a team to review the insight gained from our first two launches and incorporate this insight into future launch designs as this is the most effective and ideal way of approaching and implementing solutions. Future launch designs should reflect insight gained, progress made, and come closer to a compelling solution ready for full roll out.
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19,391 |
Story Telling in Design Thinking
1. CHALLENGE: The module which I have chosen is story telling. Designers use
storytelling to get insight into users, build empathy and reach them emotionally. Designers create personas to represent target users and add conflict to stories that reflect their user journeys and problems. Crafting stories, designers can better understand what users want from a solution.
2. SELECTION:I have chosen the topic Story Telling in Design Thinking. Design
Thinking is a methodology for solving problems that focuses on asking questions and listening, with empathy to the needs of individuals and groups. Storytelling is an “essential human activity” for sharing experiences, explaining values, and deciding on solutions through vivid verbal and visual accounts. Storytelling helps explain the interconnections among people in situations and settings, teaching broad lessons that engage real human beings. Listening engages people; and empathy is an essential and fundamental component in the process. Stories generate questions and questions expand the breadth and depth of stories, leading to lots of innovative thoughts and ideas. Storytelling becomes an important tool for feedback, which is the basis of the iterative process of prototyping that lead to solutions. Stories and prototypes are intertwined, explaining and repositioning experiences through a multitude of potential interpretations, which allow researchers to test new solutions before committing exclusively to a particular policy, program, or service. Stories take on a variety of forms such as digital storytelling, visual storytelling, storyboards, scenario generation, storytelling through videos, skits or plays, animation, talk and image, text or image. These forms open up possibilities for many analytical approaches including, thematic, content, discourse (use of language), and structural. The trends and patterns derived from these analyses, in turn, form the bases of additional qualitative and quantitative data collection that value human needs as the authentic foundation of research-based challenges, opportunities and solutions. have already applied design thinking methodology to understand elements that lead to success in higher education among first generation and low- income students. Listening to and empathizing with their needs, I gained enormous insights into the types of services and mentoring first gens feel will help them navigate the academic and social challenges they face from the time they complete high school throughout college. Anxiety and bewilderment are patterns of behavior I found among first generation low-income students when they share stories about their first encounter with campus culture. Many feel like outsiders, confused by the academy’s social and academic expectations. The social isolation, low self- confidence, and academic paralysis generated by these feelings seem to melt away among first generation/low-income students who study abroad. Why? What happens when they and their middle- and upper-middle class peers travel to countries and experience unfamiliar cultures and languages? document changes in behaviour among first generation/low-income students: an increase in confidence, self-efficacy, openness, perceptual acuity, resilience — general effectiveness in cross-cultural situations. Are these trends anecdotal or are we really on to
something? Does study abroad add value to the college experience of first generation/low-income students in ways that are fundamentally different from their middle- and upper-middle class peers? I will interview first generation/low-income students who have studied abroad and capture their stories. I believe that listening with empathy is the first step toward explaining these unexplained transformations.
3. APPLICATION: I have selected the module of story telling as I feel a good story
can change the mind of people and help them in becoming better person. Good stories always captivate audiences. In user experience (UX) design, you use storytelling throughout the design process to ensure that all work focuses on the users’ needs and the value you want to give those users. After completing design research to understand your users’ needs and desires, you use your insights to tell a story about who your users are, what they need and how you’ll provide that. This story makes it easy for everyone involved in the project to empathize with the users and ensure that their work matches the story. Having a story throughout your project means marketing the design at the end of the design process is also straightforward, as you already know exactly which story to tell to show how your product provides value. You can use storytelling in your design process to present your user research results in an engaging way and create empathy with your target users. This will help you steer the design process and keep it user-centric. This tool of story telling has affect everyone effectively.
4. INSIGHT: The story telling module of Design Thinking play an important role in
everyone’s lives. The insight of an story plays a very important role in everyone’s life. A good story which is narrated in a right way touches the heart of the audiences and wins their heart. The social isolation, low self-confidence, and academic paralysis generated by these feelings seem to melt away among first generation/low-income students who study abroad. Why? What happens when they and their middle- and upper-middle class peers travel to countries and experience unfamiliar cultures and languages? Reports document changes in behaviour among first generation/low-income students: an increase in confidence, self- efficacy, openness, perceptual acuity, resilience — general effectiveness in cross- cultural situations. Are these trends anecdotal or are we really on to something? Does study abroad add value to the college experience of first generation/low- income students in ways that are fundamentally different from their middle- and upper-middle class peers? I will interview first generation/low-income students who have studied abroad and capture their stories. I believe that listening with empathy is the first step toward explaining these unexplained transformations. Insight has played a very important role in everyone’s story and will always continue to do the same.
5. APPROACH: I would like to choose another module as trying different things will
always help us in upgrading our skills. I would like to choose the mind map module which is also very interesting in Design thinking. As mentioned above, mind mapping is identified as one of the efficient tools to think and analyse ideas and their related topics Applying mind maps flow from a number of steps that drive the
mind thinking from simple core idea and radiate into a more complex structure. Therefore, the mind maps can be used in various situations –especially during the ideation and brainstorming stage. Taking note during individual or group meetings. It can be used to summarize discussions or create a to do list. Brainstorming ideas and find innovative solution during meetings. Break down complex problems and idea into simpler and easy to follow fractals. Analyses and process information collected during the research process. Present information in a creative and easy to follow format. I would love to use mind map module in the ext project.
|
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19,394 |
Example Reflection – storytelling Challenge Am senior student in faculty of Science Biophysics department, always professors ask us to make presentation about scientific topics that's good thing and when presentation's day came, it's hardest day during presentations you will feel with boring, no excited thing, you will count time to all students finish, everything is done by conventional way, the slides made by white wallpaper and some ugly photos to what they explain, and so many words in the slide which diffract you. Selection Storyline is to add value for your speaking. I choosed to make change in that day, I need all attendees to be excited and enthusiastic, and I choosed storytelling tool, it's difficult thing in science to present your topic as story, I need to be so creative, I need more research and I need add value to this topic to change it to story, I need make change not the grade of evaluation, all of that learned from professor ledka said storytelling video. Application When professors told us we need presentation, the idea was ready I need topic with value but I discovered all topics have values but we can't see and also we don't concentrate in values then all I need to remove dust and make a clear look, I searched so much and I identified what I need, I need creative topic, then I will tie it with our life and I need creative slides like prezi, then I started. Insight I made what I want to made and that's was risky with my grades but I preferred to add value and make Change for attendees than my grades, and as I expected all of attendees was happy and excited with my story, it was story about science, it was different, I saw that in their eyes before telling me, I was happy with that and all attendees, its something new they learned with value, all feelings from story reached to them in addition to this topic is will be remembered, and for grades I did not take the highest grade because some people don't like creative matter but they was happy with my story. Approach I the second term, I found change in presentation's day some students became mores creative, want value and this day became best day you will love it, now am happy with this powerful tool and always I use it even now I used it in this paper,after this I used visualization tool with storytelling to support idea and open thinking which they can't imagine to make falling and this make high impact with me.
all tools I used made difference and added meaning for my speaking from storytelling to mind mapping to visualization, seriously thank you for what I learned.
|
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19,395 |
Mind Mapping
Challenge: Describe your challenge, including all relevant information.
When I enrolled in my first case championate, I decided not to create my own team, but use a system called “Team roulette”. I t was my first experience, and so it was for my new teammates. Case was based on logistecs, and we needed to decide, how we will collect our information in order to get insights about our potential strategy.
Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why you selected it for your challenge -- including any appropriate video lecture references).
Firstly, we tried to collect our information on A4 pieces of paper – and we learned that it is not suitable to collecting large pieces of data (20+ A4 lists isn’t very clear, when you trying to analyzing them simultaneously, right?). So we decided to use what called in this course as Mind Mapping, but in a digital form.
Application: Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively).
We decided to use a platform called “Miro”. It is an online desk, where you can place stickers, phrases, images, arrows, smiles and etc. in order to use and operate the data with comfort. So we distributed our pieces of information across the deck and finally got the answers from the mind map. Maybe our use of the technique was not very effective, but finally we got answers – and the right answers!
Insight: Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly).
We used ti think that the problem was only in logistics itself, but because of the results of our analysis we started to look at our abstract logistics problem as a subset of a discrete, small concrete problems. It was not shocked us, but we never even thought about it unless we uncovered it with the use of mindmapping.
Approach: Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s) why
I may use it slightly differently, necause from the course we know, that it is not preferable to use such technic, working with a linear problems. So I would rather divede the problems into the linear structural and non-linear unstructured types of problems, analyzing them with differentl approaches.
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19,397 |
Stop Food Waste - Learning Launch
Challenge & Selection
I’m a business analyst and my job is to support managers and employees of the nine departments that make the administrative and finance division to work with the new policies and rules which the company has been facing throughout the past couple years.
At a given day, I was talking with the facilities group that told me that about seven months ago, the food service vendor, who serves meals for the approx. 1600 employees at the workplace, decided to start charging for the meals which were reserved and not eaten. Upfront reservations are needed for the restaurant to estimate the amount of meals it needs to prepare each day. However, the contractor noticed that too many reservations were done but employees did not consume it, this way the food was prepared but not paid for. Consequently, the contractor decided to no longer take this expense for themselves but charge the employees. Since this is not legal under local laws, the contractor charged the company, which then decided to charge the cost centers of each employee who reserved a meal and did not eat it. This means that every time an employee created a food waste, the amount of it would be booked at the employee´s manager cost center as an incentive to reduce food waste. This rule change was communicated to all employees from the very beginning, seven months ago.
I personally thought that this change was only good to the food service provider (contractor), and not so good to the company that I worked for as the food waste expenses were booked among all of the sky high cost centers expenses such as payroll, consulting services, office supplies. Then, this made me wondered whether the food waste charges were visible to managers and whether they were able to control this expense on a monthly basis.
Thus, I had a hypothesis. Was any manager checking on the food waste expenses which their employees were creating and expensed at their cost center? How big was this bill? Was this change helping to lower the amount of food waste?
To test my hypothesis, I decided on applying the Learning Launch Tool. It was a way that I found to reduce the use of resources – IT developing team, IT solutions or negotiating with the Food Service Vendor- at the beginning of my project, when barely I knew if it was in fact a pain that managers felt or whether it could be helping to reduce the company’s overall General & Administrative expenses (food bill).
Application
I started by gathering some data concerning the number of meals which were reserved and consumed as well as reserved and non-consumed in the period of one month. Then, I divided the employees by their cost center. Then I prepared a very nice dashboard and scheduled interviews with some managers from administrative areas as well as from production areas.
I questioned managers whether they were aware of this change in charging system, whether they controlled the amount booked in their cost centers and whether they spoken to employees about this problem, to overcome part of the waste.
During the interviews, I have found out that indeed, the communication has failed. Managers from both, administrative and manufacturing were not aware of this change in expensing. Also,
they mentioned that they don’t control the charges concerning food in their cost center, but they would like to do so, in a person to person basis.
Managers reported that they would like to know and see who from their team has reserved and not eaten and then, they would follow the improvements of that person along the months.
Also, managers were astonished when they saw this simple 1-month report that I prepared and found out how many meals their employees have literally thrown away. Thus, managers asked me to send over this report and a year-to-date report immediately, even before any IT solution is ready.
Insight
My assumption started from a disturbing reality of food being thrown away. This meant more for me than just money being wasted, but it is also a civic duty. I also thought that perhaps managers were the best way to reach out to the employees that were creating such a waste, as the managers were paying for the bill, thus, they should be more than interested in reducing their expenses. As I am not a manager, I did not know how the control of spending in cost centers work so I really had to interview them and hear what they thought of this situation and of my idea, of sending them monthly reports to control the spending of food waste.
From my launch, I have learned that they were not only happy to receive the control sheet, but they had a sense of urgency in that. They would like to act on it as fast as they could. Thus, my assumption was validated, and I moved to the next phase, developing the IT solution that gathers this information altogether and automatically sends to managers in a monthly basis by e-mail.
Approach
In my view, the learning launch tool was the best method as the managers were not aware of the problem and seeing an example of the report which they would receive on a monthly basis, made they excited about the room for improvement in their area, and specially in their budgets.
|
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19,399 |
STORYTELLING
Challenge and Selection:
The business landscape is changing quickly. Organisational structures are flatter and reporting lines more complex. Employees, customers and clients are spread around the world. People are struggling with information overload. Yet, leaders still need to influence and persuade in this constantly changing environment. Storytelling gives them the opportunity to do this. Hence, storytelling is one of the most important tool in empowering the organization. I am a student who works with an organization for empowerment of the women and girls in rural and marginalised communities, leading to improvement in their lives and livelihood. When I was working with them, there were many stories to share for different reasons. They all had stories of their lives, some were happy stories while some where sad. I used to connect them through these stories by saying stories of my life. This used to help them to visualize the sense of empowerment and essence of independence. These information are of great use to develop different strategies to imply on them so as to gain more empowerment in the area where they are lacking in their lives.
Application:
It is very important to know your audiences while approaching to the strategy that have the most impact in their development of their lives. Every person is unique and addressing to their needs in particular way is foremost important in course of giving them a better life. I have a story where I used the tool of storytelling. So, here it goes. I was working in welfare shelter of giving the opportunities to learn techniques like sewing machine to the women who were abandoned by their families and by their societies. Everyone were doing good and learning the skill. There are was I woman who was really traumatized by the incident that had happened in her life. Initially, she was not willing to share her story but giving her spending some time her and assuring her how safe she is here, she discussed the incident of her life. She told how survived a life where she was a victim of domestic violence and she was terrified that she would fall or that some other crisis would befall her while in staying in the shelter.
Insight and Approach:
Well, that was the moment where I opened up my story. I told her that how my mother was also a victim of long time of domestic violence. I shared with her the inspiring story of mother how she took a step of coming out of that hell and lived an independent life with her daughter and become the only responsible bread earner. Looking at me, she smiled and told me that she can see the result of my mother’s upbringing. That was the moment we felt connected. I could see a sense of peace on her face. She stopped panicking and with all her courage she took a step towards her bring future.
So, I felt the need of empathy and compassion towards such vulnerable community. I reported the same to organization and requested them to change their policies. So, the organization re-evaluated and the caseworkers are going through new training.
Before this incident, I never felt the importance of the storytelling tool. It is such a powerful tool. A brand which needs to connect with their audiences should have good story.
Hence, a leader needs to be a good storyteller as storytelling is at the heart of every successful business.
|
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Example Reflection – Mind Mapping
A mind map is a way to diagram your thoughts and explore a career topic. It’s a simple process for examining pros and cons and for linking relevant elements. This flexible tool will help you make better decisions along your career path.
Some possible mind map styles:
1. Put yourself in the center and list relevant activities, experiences, concerns or questions. 2. Start with a specific career field that interests you and try it out – consider all the avenues in that field and any benefits, concerns or questions. 3. Map out a number of career fields you are considering and include your thoughts about each field.
Samples:
Mind mapping is a way of taking notes, capturing ideas, exploring concepts and breaking down information into a more readily understood format. It’s a place where visual representations and written representations of things merge to create something that is more natural to the mind; it works with and represents the way we think, where as paragraph-based text is not representative of the thought process at all.
There are a million and one uses for mind mapping. You can use it to study for a big exam. You can use it brainstorm new article ideas, or flesh out what needs to be covered in the business plan for a new venture. You can organize a big move of house; heck, I’ve seen people use the mind map format for their daily to-do lists (each to their own, eh?).
Applications
Freemind is one of the most popular free mind mapping applications out there, and that’s mainly because it’s in Java and thus cross-platform (and because it’s a great app, of course). This software implements some of the major features that digital task lists have over paper task lists: retractable and expandable branches and hyperlinking between different branches make it easier to organize and easier to connect ideas.
bubble.us is a free web-based mind mapping application. You can sign up for an account in order to save your mind maps, but better still, they don’t force you to get an account to start creating. The interface could use some work to make it a truly usable application.
Insight and approach
There are huge advantages to creating your mind maps with paper and pen. In fact, though I’ve tried many different mind mapping programs over the years, pen and paper remains my favourite way of creating them. Some would say that it is a part of the process. That said, there are distinct advantages in using software and sometimes you need to decide what the best tool for the job is on a case by case basis. For when that time comes, here are 11 free mind mapping applications and web services.
|
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19,401 |
DESIGN THINKING AND INNOVATION - APPROACHES
Configuration believing is a human focused way to deal with critical thinking. It’s a cycle worked from People - motivation acquired by looking and tuning in to them. Prototyping - ideating rapidly to make things genuine. Stories - getting things actualized by selling convincing accounts not "concepts". Design believing is, at that point, consistently connected to an improved future.. Unlike basic reasoning, which is a cycle of investigation and is related with the 'separating' of thoughts, plan thinking is an innovative cycle based around the 'developing' of ideas. In Research, there is a strain between: Normal Repetition Required for Learning Authority of "Standard" Techniques Application/Development of New ideas, Building to believe is embodiment of the prototyping cycle. Prototypes can be harsh however they ought to consistently Empower commitment and conversation. Models don't must be physical yet should be unmistakable. There are no decisions in plan thinking. This disposes of the dread of disappointment and empowers greatest information and interest. Wild thoughts are welcome, since these frequently lead to the most imaginative solutions.
Design thinking (DT) is viewed as an arrangement of three covering spaces—suitability, allure, and plausibility—where advancement increments when every one of the three viewpoints are tended to. DT tended to by DT strategies and instruments is viewed as strong for creating advancement and various components could influence the improvement of innovativeness. Despite the fact that DT strategies have been associated with age of innovations, how Design Thinking apparatuses encourage advancements has gotten little consideration in existing examination and enamors the premium of business communities. Unlike basic reasoning, which is a cycle of investigation and is related with the 'separating' of thoughts, plan believing is a innovative cycle based around the 'developing' of thoughts.
|
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19,403 |
Challange Two years ago my company made a decision to forma a R&D team and launch the project of the new medical device which will allow to offer remote monitoring services to the patients undergoing the „X” therapy. It was obvious that there is a room for improvement in currently available services and new technology could change the „X” therapy. Corporate Strategy Department has identified a niche on the market that none of the competitors was interested in that time. The project team has came-up with the list of key features of new product, has determined the key elements of the medical procedure for therapy „X”, has identified all legislation requirements applicable to this category of medical products, and identified patients, healthcare professionals and insurers (providing a healthcare insurance to the patients) as a key stakeholders including their plausible needs. Based on above information the R&D department has prepared a product prototype for clinical tests, and afterwards preproduction model that could be used for real case tests on patients. Since no one before has offered a product for this market segment it was very difficult to establish a detailed business model (BM) for this product. Main elements of BM were obvious but there was a list of details which were critical for new product to succeed. The key challenge of the final stage of the project was to gather missing information required to finalise the business model. The company had already relation with more than 100 clinics across country, and with all major insurers providing financing for healthcare services offered to the patients.
Selection It was not clear what is the optimum business model for such a cutting-edge technology. However for the team it was clear that missing information can be gathered in the field. During clinical tests the team has confirmed the effectiveness of the new technology. But now they were looking for answer to the question: What will work from the business point of view? They decided to use Learning Launch to find the answers. Learning launch is the best tool to obtain an answers for the questions which require the field research or the experiment representing real life scenarios. It was presented in module 4 of the Design Thinking course and it is tool number 10 of all tools proposed by the Design Thinking methodology.
Application The team had three questions they wanted to find answers for: - What is the impression of the healthcare professionals about new product? - What are the details of the business model for the service that will use the new technology? - What is the optimum financing model for the service that insurer should use?
The first learning launch was designed to obtain answers to question one and two. 5 clinics were chosen with the longest cooperation history with the company. The system was introduced to healthcare professionals in the clinics and they were asked to us the product for patients monitoring for two months. During that period once a week company’s sales person was contacting with the clinic and collecting feedback to questions from the specially designed survey and collected also all process participants impressions. During the first launch sales team was also collecting information required to workout with insurers an optimum financing model. After the first launch was completed the sales team started negotiations of new insurance with the insurers, which will provide financing for the new „X” therapy monitoring service. Also BM was finalised based on gathered in surveys information. In order to get a final confirmation of the business model the second learning launch was designed and launched in 10 clinics across the country. It also lasted for two months and once a week company’s sales person was contacting with the each clinic participating in the pilot project, and collecting feedback to questions from the specially designed survey and collected also all process participants impressions. During this period new product was used for the patients’ monitoring as it was intended by the company. Two learning launches allowed to the project team to gather all missing information and close all opens items related with BM and financing model.
Insights Two learning launches were a perfect tool to test assumptions defined on the previous project phases. This tool is very useful before roll-out of all kind of the products or services that are novelty on the market and in cases when it is very difficult to predict customers reaction on the new product. It is also perfect tool to test a concepts that require field tests, with involvement of the end users, tests that are required before product will be officially rolled-out to the broad market. Especially in medical devices industry it s a very helpful tool that helps to avoid costly mistakes during new cutting-edge product introductions. Thanks to the insights from two conducted learning launches it was possible for the project team to adjust business model, and prepare financing model for the service before product was officially announced to the market. As a result the company could offer new product during roll-out with the optimum financing and business model at that time.
Approach According to the team the learning launch is the single most effective tool that can solve the challenge the team was facing within design thinking methodology. In case described above the experiments conducted in real life environment, involving end users and key stakeholders are always the most effective way to test end product business model. The insights and experience collected during project is valuable lesson for the team, and will be used by the project participants for continuous improvement of the tolls used within company.
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19,404 |
Challenge Broadly speaking, the challenge is raising money for non-profit organizations. More specifically, I recently joined the boards of two non-profit organizations for which I have or will have a fund raising role. The first board I joined supports entrepreneurs and start-ups “from founding through funding,” and I am a mentor to start-up companies as part of this work. The second board I joined supports a school; starting in September, I will be leading an effort to raise money for student travel fellowships. As I joined the board, the entrepreneur support organization had just begun a $1 million fund raising campaign that was essential to its sustainability. Then, the COVID-19 pandemic struck. I was asked to solicit my 30 peers in the mentoring group. I would ask them to join me in donating $5,000 for each of the next three years. Selection The tool I chose was storytelling, and this pre-dated my having begun this design thinking class. I chose storytelling because I would be asking people for money in a frightening economic environment, and I wanted my peers to understand the “human” story of my commitment to the organization. In other words, I wanted the ask to be real and relatable. Application I wrote each of my peer mentors and told the story of my having been introduced to the organization through its “pitch day” and then becoming a mentor, donor, and board member. Following my message, a founder/fellow board member “piled on” with a follow-up email. The messages also included specifics about all the great work we’ve been doing. We received some responses right away, and while these typically included an enthusiastic message about the organization, nearly none included a commitment of money. We followed up with reminder emails. Responses that came in the next week or two were similar. In two or three cases, there was no response, even as (a few weeks later) we successfully wound up the campaign of which my “mentor ask” was a part. We raised a small amount – not the money we hoped! We suspected that some mentors were in no position to commit, but we did not leave anyone out. We worried that the message was off, but we got no feedback to this effect. I spoke to one of the younger mentors whom I knew was between jobs; she thought my story was effective and the overall messaging strong. Insight While the storytelling tool was used effectively, this was inserted into an existing process that had not been conceived using design thinking. Notwithstanding, our efforts were probably an
example of rapid prototyping. The fund-raising campaign would have benefitted from a design thinking process that started at the beginning. Approach Both this fund-raising campaign and the effort I will lead in September (for the school’s traveling fellowships) would benefit by starting at the beginning of a design thinking process with ethnography/journey mapping. Simply, we need to understand our prospective donors (customers) better. As well, the “What If” part of the process could prove highly valuable for the school’s campaign. For both organizations I serve, storytelling is essential and potentially persuasive to donors. In one case, there is rich material in the entrepreneurs’ stories, and in the other, the student travelers’ stories can potentially make the campaign more relatable.
|
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19,408 |
Reflection-Visualization
Challenge & Selection
The tool I selected was the visualization. Visualization is the conscious use of images in our work process, with the intention of bringing an idea to life, in addition to helping to simplify the concept, and for the team to understand and assume it to work on it collaboratively. Ultimately, it also serves to create a story that guides us in our work and generates enthusiasm for the innovative idea. It pushes us to expand the use of oral or written language, to go beyond words and to unlock the most creative part of our brain, something we do not use so often, especially the managerial class.
I use this tool often in the company where I´m doing my psychological practices because each week groups of young people enter to work in operational areas and require training that until a while ago was too boring, causing people to tire quickly and pay no attention because it was too much theory.
Application
As a very practical tool, visualization has allowed the company to develop a different methodology to train new young people entering, allowing to offer a creative way of training in which they learn about the company but also begin to understand what the role they will be play.
Before implementing this useful tool in the training of new employees, the company had identified as a problem the way in which its new employees were being trained because they were demotivated during this induction time and did not enter with a clear thought about what that they should do in their daily work so they realized that they had to implement design thinking in this part of the training and they chose visualization as a fundamental tool.
As a psychology practitioner, I must take charge of these trainings every day and teach young people in a creative way, giving them infographics, videos and comic stories on a board so that they know the company and so that they know what the role they will play. Likewise there are days when they are given a tour of the entire company and the area where they go to work and then they are asked to write on small colored papers what they liked the most about the tour, and then paste them on a board in front of everyone else and by groups create a story based on everything they observed and lived during the tour.
Insight & Approach
Thanks to the visualization tool it manages to capture all the ideas that arise, document the whole process through drawings, short texts and images, as well as streamline the communication processes between the different project actors, has allowed us as an organization to implement techniques that have undoubtedly improved the process, induction and training for young people.
We have currently surveyed many of them and we can show that they feel highly motivated during the induction process as well as in the role they play in the area. We observe that they are more creative, express their feelings and emotions more easily and also help us implement techniques to improve the company's operational areas. Visualization is undoubtedly a highly effective tool that provides excellent results.
|
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19,411 |
DIET PLANNER
Challenge:-
Almost 25-30 percent of the worlds population is obese. The majority consists of full time workers in offices and other corporate sector areas. The major cause of their obesity is unhealthy eating habbits and eating unhealthy junk food to save them time from their jobs. Most people complain that they are full time indulged in their job and don’t have time to cook or prepare themselves a heathy diet. Almost 80-90percetage of this obese population spends atleast $2500 per year on the fitness industry but due to unhealthy diets and lack of time they suffer.
Lack of time.
Lack of motivation.
Lack of commitment.
The above three are the major problems seen in the population
Selection:-
For dealing with the issue of diet , a diet planning app can be used which will first take the height and weight of the user and then calculate his/her body mass index(BMI) and then calculate the amount of calories and nutrients required by their body. The app also has a feature of food delivery which delivers healthy food to its users. A social media feature of the app also can be added to help user connect with the instructors, gym trainers and nutritionists.
Application:-
Since most of the fulltime workers don’t get time to cook or prepare themselves a good healthy diet it can be done by a local resturant or food providing service which can prepare healthy nutritious food at low prices and deliver it through a food delivery system in the app. The app has delivery options from nearby food suppliers that supply healthy food to the user hence saving time. Next in the same app we can create a group or connect them with social media through the app so that they can interact with their peers, friends and family striving for the same goal which will keep them motivated. They can also connect with various gym trainers and nutritionist with the social media feature which can guide them through the process of becoming fit as well as committing to their work life.
BALANCED DIET PLAN BALANCED DIET PLAN jfjg BALANCED DIET PLAN
Insight and Approach:-
The insights gained here was that most people who will be using this app will prefer the food delivery system but a few will try to cook when they will be free, so for them a section of cooking videos can be added as well as user can also list down their allergies to certain kinds of ingredients in their diets.
|
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19,413 |
Example Reflection- Visualization
Challenge and Selection
The first tool I used was the tool of Visualization, or Visual Thinking, to achieve a shared understanding of a problem space among a diverse group of peers before attempting to identify and define possible solutions to the problem. I was introduced to a small sector firm who worked for social cause and also which was a startup with not much audience. I was given a task to find ways for our improvement and growth of our cause. I used the first tool i.e. visualization or visual thinking to find ways for the growth of our cause. It was expected of me to use graphs and data to explain everything verbally, but instead i chose to use visualization for this explanation. Visualization was easy and the most innovative step. With the help of data in a visualized manner the presenter can explain his thoughts more clearly. I used this method to draw my peer’s attention to the scope, problems, boundaries, key elements, and relationship with the people and the areas of improvements. I used flow charts and abstract designs for my process.
Application
I first took 5 of my team members to conduct a survey by contacting the people for whom we were working. With the help of them we came to know what sought of marketing we were using and what we were doing through customers’ point of view. We noted down those data and were prepared to the visualization step. We already had materials but i wanted them from a customer’s point of view. We had plethora of data with us. So we started sorting of the data’s which would be beneficial for us and divided them into groups. We did not threw the unwanted data as we did’t knew when that would have been beneficial for us. Then we made a flow chart of all our process. From gathering funds to delivering the products. This process was described in a flow charts with flaws described by a side arrow. Now we gathered our team members. We first explained them about this chart which was easily understood by them because of use of creative clips. Afterwards we gave them a pen and paper and told them to jot down there ideas which would be helpful for us. After this we discussed the points and then came to a conclusion of what steps we need to take so that we can get an inclined graph in our datebook. During discussion certain points were given which our team was not able to shed light on. This helped us to make a strategy and we were ready to implement it. When the strategy was implemented, we got good results but we expected more. Again we started to find the mistakes which we were doing and the process again started. We are increasing our family day by day, although not much big but yes our graph is going upwards every day.
Insight and Approach We have learned a lot from this exercise, that if we try to explain our ideas to our groups using visual creative and entertaining ways, it would yield us good results for sure. The graphic gives other to share their perspective as they are able to get to know what we are trying to say. They are able to gather much information of what we are trying to say and then able to share what they have in their mind. At that time, we didn’t knew that this process is said visualizing but after knowing it we would prefer it always. In this way we have covered the part of storytelling as well as visualizing.
|
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12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12,
12
] |
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