chunk_id
stringlengths 3
9
| chunk
stringlengths 1
100
|
---|---|
82_6
|
Lothrop, the Washington, D.C., department store. In 1994, Woodies, as it was known, filed for
|
82_7
|
bankruptcy. The assets of Woodies were purchased by the May Company Department Stores and
|
82_8
|
JCPenney. In 1995, Wanamaker's transitioned to Hecht's, one of the May Company brands. In 2006,
|
82_9
|
Macy's Center City became the occupant of the former Philadelphia Wanamaker's Department Store,
|
82_10
|
which is now a National Historic Landmark.
|
82_11
|
History
Beginnings
|
82_12
|
John Wanamaker was born in Philadelphia, Pennsylvania, in 1838. Due to a persistent cough, he was
|
82_13
|
unable to join the U.S. Army to fight in the American Civil War, so instead started a career in
|
82_14
|
business. In 1861, he and his brother-in-law Nathan Brown founded a men's clothing store in
|
82_15
|
Philadelphia called Oak Hall. Wanamaker carried on the business alone after Brown's death in 1868.
|
82_16
|
Eight years later, Wanamaker purchased the abandoned Pennsylvania Railroad station for use as a
|
82_17
|
new, larger retail location. The concept was to renovate the terminal into a "Grand Depot" similar
|
82_18
|
to London's Royal Exchange or Paris's Les Halles—two central markets, and forerunners of the modern
|
82_19
|
department store, that were well known in Europe at that time.
|
82_20
|
The Wanamaker's Grand Depot opened in time to service the public visiting Philadelphia for the
|
82_21
|
American Centennial Exposition of 1876, and in fact resembled one of the many pavilions at that
|
82_22
|
world's fair because of its fanciful new Moorish facade. In 1877 the interior of Wanamaker's was
|
82_23
|
refurbished and expanded to include not only men's clothing, but women's clothing and dry goods as
|
82_24
|
well. This was Philadelphia's first modern-day department store, and one of the earliest founded in
|
82_25
|
America. A circular counter was placed at the center of the building, and concentric circles
|
82_26
|
radiated around it with 129 counters of goods. The store also accepted mail orders, though it was
|
82_27
|
not a large business until the early twentieth century.
|
82_28
|
Enlightened retailing
|
82_29
|
Wanamaker first thought of how he would run a store on new principles when, as a youth, a merchant
|
82_30
|
refused his request to exchange a purchase. A practicing Christian, he chose not to advertise on
|
82_31
|
Sundays. Before he opened his Grand Depot for retail business, he let evangelist Dwight L. Moody
|
82_32
|
use its facilities as a meeting place, while Wanamaker provided 300 ushers from his store
|
82_33
|
personnel. His retail advertisements—the first to be copyrighted beginning in 1874—were factual,
|
82_34
|
and promises made in them were kept.
|
82_35
|
Wanamaker guaranteed the quality of his merchandise in print, allowed his customers to return
|
82_36
|
purchases for a cash refund and offered the first restaurant to be located inside a department
|
82_37
|
store. Wanamaker also invented the price tag.
|
82_38
|
His employees were to be treated respectfully by management (including not being scolded in
|
82_39
|
public), and John Wanamaker & Company offered its employees access to the John Wanamaker Commercial
|
82_40
|
Institute, as well as free medical care, recreational facilities, profit sharing plans, and
|
82_41
|
pensions—long before these types of benefits were considered standard in corporate employment.
|
82_42
|
Innovation and "firsts" marked Wanamaker's. The store was the first department store with
|
82_43
|
electrical illumination (1878), first store with a telephone (1879), and the first store to install
|
82_44
|
pneumatic tubes to transport cash and documents (1880).
|
82_45
|
Wanamaker's commissioned a Philadelphia/New Jersey artist, George Washington Nicholson (1832–1912),
|
82_46
|
to paint a large landscape mural, "The Old Homestead", which was finished in March 1892. The mural
|
82_47
|
was still owned by Wanamaker's in 1950, but has since passed into a private collection.
|
82_48
|
In 1910, Wanamaker replaced his Grand Depot in stages, and constructed a new, purpose-built
|
82_49
|
structure on the same site in Center City Philadelphia. The new store, built in the Florentine
|
82_50
|
style with granite walls by Chicago architect Daniel H. Burnham, had 12 floors (nine for retail),
|
82_51
|
numerous galleries and two lower levels totaling nearly two million square feet. The palatial
|
82_52
|
emporium featured the Wanamaker Organ, the former St. Louis World's Fair pipe organ, at the time
|
82_53
|
one of the world's largest organs. The organ was installed in the store's marble-clad central
|
82_54
|
atrium known as the Grand Court. Another item from the St. Louis Fair in the Grand Court is the
|
82_55
|
large bronze eagle, which quickly became the symbol of the store and a favorite meeting place for
|
82_56
|
shoppers. All one had to say was "Meet You at The Eagle" and everyone knew where to go. The store
|
82_57
|
was dedicated by President William Howard Taft on December 13, 1911.
|
82_58
|
Despite its size, the organ was deemed insufficient to fill the Grand Court with its music.
|
82_59
|
Wanamaker's responded by assembling its own staff of organ builders and expanding the organ several
|
82_60
|
times over a period of years. The "Wanamaker Organ" is the largest fully operational pipe organ in
|
82_61
|
the world, with some 28,750 pipes. It is famed for the delicate, orchestra-like beauty of its tone
|
82_62
|
as well as its incredible power. The organ still stands in place in the store today and free
|
82_63
|
recitals are held twice every day except Sunday. Visitors are also invited to tour the organ's
|
82_64
|
console area and meet with staff after recitals. Once a year, usually in June, "Wanamaker Organ
|
82_65
|
Day" is held, which is a free recital which lasts most of the day.
|
82_66
|
News of the Titanic's sinking was transmitted to Wanamaker's wireless station in New York City, and
|
82_67
|
given to anxious crowds waiting outside—yet another first for an American retail store. Public
|
82_68
|
Christmas Caroling in the store's Grand Court began in 1918.
|
82_69
|
In 1919, , a Spanish newspaper said of its New York store that it was 100 special departments all
|
82_70
|
under one roof, including (The Department of Personal Service for Latin-Americans).
|
82_71
|
Other innovations included employing buyers to travel overseas to Europe each year for the latest
|
82_72
|
fashions, the first White sale (1878) and other themed sales such as the February "Opportunity
|
82_73
|
Sales" to keep prices as low as possible while keeping volume high. The store also broadcast its
|
82_74
|
organ concerts on the Wanamaker-owned radio station WOO beginning in 1922. Under the leadership of
|
82_75
|
James Bayard Woodford, Wanamaker's opened piano stores in Philadelphia and New York that did a huge
|
82_76
|
business with an innovative fixed-price system of sales. Salons in period decor were used to sell
|
82_77
|
the higher-price items. Wanamaker also tried selling small organs built by the Austin Organ Company
|
82_78
|
for a time.
|
82_79
|
Slow decline
|
82_80
|
After John Wanamaker's death in 1922, the business carried on under Wanamaker family ownership.
|
82_81
|
Rodman Wanamaker, John's son, enhanced the reputation of the stores as artistic centers and temples
|
82_82
|
of the beautiful, offering imported luxuries from around the world. After his death in 1928, the
|
82_83
|
stores (managed for the family by a trust) continued to thrive for a time. The men's clothing and
|
82_84
|
accessories department was expanded into its own separate store on the lower floors of the
|
82_85
|
Lincoln-Liberty Building, two doors down on Chestnut Street, in 1932. This building, which also had
|
82_86
|
a private apartment for the Wanamaker family on its top floor, was sold to Philadelphia National
|
82_87
|
Bank in 1952; the initials on the building's crown read "PNB" until November 2014, even though the
|
82_88
|
bank no longer existed (PNB was acquired by CoreStates, which was then acquired by First Union,
|
82_89
|
which was rebranded as Wachovia Bank after acquiring Wachovia Corporation, and later acquired by
|
82_90
|
Wells Fargo & Co.). Over time, Wanamaker's lost business to other retail chains, including
|
82_91
|
Bloomingdale's and Macy's, in the Philadelphia market. The Wanamaker Family Trust finally sold John
|
82_92
|
Wanamaker and Company, with its underpatronized stores, to Los Angeles, California-based Carter
|
82_93
|
Hawley Hale Stores for US$60 million cash in 1978. Carter Hawley Hale poured another $80 million
|
82_94
|
into renovating the stores, but to no avail—customers had gone elsewhere in the intervening decades
|
82_95
|
and did not come back.
|
82_96
|
Later innovations
|
82_97
|
Finally, in 1986, the now 15-store chain was sold to Woodward & Lothrop, owned by Detroit
|
82_98
|
shopping-mall magnate A. Alfred Taubman. Taubman reorganized the business with a shortened
|
82_99
|
corporate name (Wanamaker's Inc.), and poured millions more into store renovations and public
|
82_100
|
relations campaigns. This too was no help, as Taubman's retail interests were heavily in debt and
|
82_101
|
the stores' combined sales were a disappointment. Believing that the Wanamaker Building space was
|
82_102
|
more valuable than portions of the historic Wanamaker store, the Philadelphia flagship store was
|
82_103
|
reduced to its first five stories, the Juniper Street side became the lobby of an office building
|
82_104
|
for the upper stories, and the former basement budget "Downstairs Store" became a parking garage.
|
82_105
|
The Crystal Tea Room restaurant was closed and eventually leased to the Marriott Corporation for
|
Subsets and Splits
No community queries yet
The top public SQL queries from the community will appear here once available.