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use as a ballroom. Personal effects of Mr. Wanamaker from his until-then preserved office on the
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eighth floor, and the store archives, were donated to the Historical Society of Pennsylvania.
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Beloved huge Easter paintings of the trial and Passion of the Christ by Mihály Munkácsy that had
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been personal favorites of Mr. Wanamaker and were displayed every year in the Grand Court during
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Lent were unceremoniously sold at auction.
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Woodward & Lothrop collapsed in bankruptcy, filing for Chapter 11 on January 17, 1994, and with it
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the Wanamaker stores, which were sold to May Department Stores Company on June 21, 1995.
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Wanamaker's Inc. was formally dissolved, and operations were consolidated with May's Hecht's
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division in Arlington, Virginia. After 133 consecutive years, the Wanamaker's name was removed from
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all stores and replaced with Hecht's. In 1997, May acquired Wanamaker's historic rival Strawbridge
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& Clothier and re-branded all Philadelphia-area Hecht's locations with the Strawbridge's name. The
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Center City Hecht's (temporarily named Strawbridge's) was closed for a lengthy renovation and
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refurbishment that saw the former Wanamaker retail space reduced in size again to three floors, and
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the former selling floors on the upper floors further subdivided into commercial office space. This
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was to prepare the way, in 1997, for New York-based Lord & Taylor, another division of May
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Department Stores, to open in the former Wanamaker's flagship in Center City Philadelphia. In
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August 2006 the store was converted to Macy's, operated by the Macy's East Division of Federated
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Department Stores Inc., (now Macy's Inc.), which acquired May in late 2005. The New York
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Wanamaker's store on Broadway was replaced by Kmart by 1996.
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The store was not immune to the major change in retailing away from regional chains to national
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chains. The uniformity of brand offerings and the cost savings available to national chains all
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worked against the viability of the store as an independent personality, although customers
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generally had a major say in determining store offerings and the magnificence of its commercial
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space did tend to cause it to be stocked with better offerings. Other retailers had also learned to
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offer goods with much smaller staff rosters. The ability of retailers to "go national" in
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opposition to regional tastes is still an experiment-in-progress with mixed results.
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The Wanamaker's flagship store, with its famous organ and eagle from the St. Louis World's Fair,
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was designated a National Historic Landmark in 1978. Retailers continue to reap significant
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monetary returns from the elegance of this unparalleled retail space. In 1992, a nonprofit group,
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the Friends of the Wanamaker Organ, was founded to promote the preservation, restoration and
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presentation of the famous pipe organ.
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As a retail site, the Philadelphia flagship store has proved quite profitable for later tenants
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Lord & Taylor and now Macy's. With a long tradition of parades and fireworks displays, Macy's has
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taken a prominent civic role in fostering historic Wanamaker traditions, especially the Wanamaker
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Organ and the Holiday Pageant of Lights Christmas Show. In 2008, Macy's celebrated its 150th
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birthday in the Philadelphia flagship store with a concert featuring the Wanamaker Organ and the
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Philadelphia Orchestra that attracted a capacity audience.
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Christmas Light Show
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In 1956, the Philadelphia Wanamaker's premiered a Christmas Light Show, a large musical and
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blinking light display several stories high, viewable from several levels of the building, but with
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the best viewing on the central ground floor. Its popularity with Philadelphia parents and
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children, as well as tourists, ensured a continuous run, even after the building was sold to
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different business interests.
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For decades until 1994, the melodic baritone "voice", or narrator, of the show was John Facenda,
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known to Philadelphians for decades reporting the news on radio and television, as well as
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nationally known as the voice of NFL Films. NFL Films' Ed Sabol referred to Facenda as "The Voice
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of God" (Facenda is in the Pro Football Hall of Fame in Canton, Ohio). His wordsmithing and
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dramatic baritone delivery were highlights of the shows and did much to boost Facenda's stock and
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mystique. Various announcers narrated the show between 1995 and 2005. Beginning in 2006, under
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Macy's, Julie Andrews became the show's narrator. Also in 2006, the Santa Express Train at the top
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of the Grand Court returned.
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In 2007, the entire Christmas Light Show was completely modernized and rebuilt by Macy's Parade
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Studio on new trusses with lighter materials and LED lighting. In 2008, a new and bigger Magic
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Christmas Tree with LED lights debuted. However, due to safety concerns and logistical issues, the
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dancing water fountains were retired and will not return.
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Floor setup
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Ground floor: 2,500-pound "Durana" bronze eagle statue in the Grand Court, made by German sculptor
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August Gaul for the 1904 Louisiana Purchase Exhibition and purchased by John Wanamaker; for many
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decades, Philadelphians would agree to "meet me at the eagle" (at Wanamaker's).
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3rd floor: Egyptian Hall auditorium behind the executive offices, also a Greek Hall auditorium.
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The architecture of Egyptian Hall is presently (2008) obscured by the Executive Offices and Dickens
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Christmas Village.
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8th floor: Toy department had a Rocket Express monorail (from 1946 to 1984) for the kids that
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traveled around the entire department, camera dept, piano and organ dept. The monorail car is a
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feature at Philadelphia's Please Touch Museum.
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9th floor: Crystal Tea Room
10th floor: In-house physician and nurses
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12th floor: Wanamaker Organ Shop, where the Wanamaker Organ was enlarged by an in-house expert
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staff
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Sub-floors: The Downstairs Store, post office, lost and found, shoe repair, the Dairy Bar
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restaurant. This area became a parking garage.
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Radio broadcasting station
Model house on the furniture floor
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Home of the world's largest playable pipe organ
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Crystal Tea Room
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Wanamaker's also was home to the Crystal Tea Room restaurant on the 9th floor, which closed to the
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public in 1995; it was restored as a private banquet hall, accommodating sit-down receptions of up
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to 1,000 people. A Wanamaker's guidebook from the 1920s states that the Crystal Tea Room was the
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largest dining room in Philadelphia, and one of the largest in the world. It once could serve 1,400
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people at a time. It served breakfast in the morning, luncheon, and afternoon tea. The kitchen's
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big ovens could roast 75 turkeys at a time and the facility was equipped with lockers and baths for
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the employees. In acknowledgment of John Wanamaker's promotion of temperance causes, alcohol was
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not served in the Tea Room until after the family trust sold the store. There was informal modeling
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in the Tea Room.
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There was also a balcony cafe, the Terrace on the Court, on the third floor facing the Grand Court,
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where shoppers could hear the Wanamaker Organ as they dined. Macy's closed this restaurant in 2008.
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In popular culture
Scenes in the 1981 film Blow Out were filmed outside Wanamaker's.
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Much of the 1987 movie Mannequin was filmed at Wanamaker's, as was the 1991 sequel, Mannequin Two:
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On the Move.
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See also
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Wanamaker Mile
Millrose Games
Wanamaker Trophy for golf's PGA Champion
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Please Touch Museum (Wanamaker's Rocket Express Monorail)
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List of National Historic Landmarks in Philadelphia
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National Register of Historic Places listings in Center City, Philadelphia
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References
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Further reading
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Arceneaux, Noah. "Wanamaker's Department Store and the Origins of Electronic Media, 1910–1922."
|
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Technology and culture''' 51.4 (2010): 809-828 online.
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Arrigale, Lawrence M., and Thomas H. Keels. Philadelphia's Golden Age of Retail (Arcadia
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Publishing, 2012).
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Ershkowitz, Herbert. John Wanamaker: Philadelphia Merchant (Signpost Biographies-Da Capo Press,
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1999)
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