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The line was launched mid-2005 in Canada, with a line of products exclusive to a family of Canadian
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retailers that includes Loblaws, Fortinos, and Zehrs. The initial offering included apparel, health
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and body, home, and seasonal products.
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Soon after, the line expanded to products, including Random House books, available in the United
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States. Target is the primary retailer for the items in the US. Other Sesame Beginnings licensors
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include Crown Crafts (bedding), Fisher-Price (infant toys), BBC (footwear), Children's Apparel
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Network (department and specialty store layette, newborn and infant apparel), Hamco, Blue Ridge,
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Baby Boom, and AD Sutton.
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All products in the Sesame Beginnings line are ranked on a scale of 1 to 5. Products ranked Level 1
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are for birth to 6 months, Level 2 are for 6 to 12 months, Level 3 for 12 to 18 months, Level 4
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targets 18 to 24 months, and Level 5 aims for 24–36 months.
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DVD series The first Beginnings videos were in stores April 23, 2006.
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Beginning Together Brandy and her daughter Sy'rai appear in the video.
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Make Music Together Wayne Brady and his daughter Maile appear in the video.
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Exploring Together Matt Lauer and his daughter Romy host the video.
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Moving Together Sarah Jessica Parker and her friend Sophia appear in the video.
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Cast Kevin Clash as Baby Elmo Bill Barretta as Elmo's dad "Louie"
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Fran Brill as Baby Prairie Dawn Leslie Carrara-Rudolph as Prairie Dawn's mom
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Matt Vogel as Baby Big Bird Pam Arciero as Big Bird's aunt "Nani Bird"
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Tyler Bunch as Baby Cookie Monster Rickey Boyd as Cookie Monster's grandma
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Crew Jocelyn Hassenfeld, producer Dionne Nosek, producer Kevin Clash, co-producer, director
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Christine Ferraro, writer
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Liz Nealon, Executive Vice President, Creative Director, Sesame Workshop
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Rosemarie T. Truglio, Vice President Education and Research, Sesame Workshop
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Anna E. Housley Juster, Director of Content, Sesame Workshop Sandblast Productions
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Handcranked Productions
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Books
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There were some Sesame Street book published before Beginnings, starring the characters as babies.
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These books included photography of puppet-like models created of the characters. In contrast,
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Beginnings books feature flat colour illustrations of the characters.
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Cookie Kisses (with Baby Cookie Monster, level 1)
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Sesame Beginnings to Go: At the Store (with Baby Grover, level 2)
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Sesame Beginnings to Go: Away We Go (with Baby Zoe, level 2)
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Sesame Beginnings to Go: In My Stroller (with Baby Elmo, level 1)
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Sesame Beginnings to Go: Time to Eat (with Baby Cookie Monster, level 1)
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Snap! Button! Zip! (with Baby Zoe, level 3)
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Cookie Rhyme, Cookie Time (with Baby Cookie Monster, level 4)
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Hello! Good-bye! (with Baby Ernie, level 3) Clang-Clang! Bang-Bang! (with Baby Grover, level 1)
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So Big! (with Baby Elmo, level 2) Baby Faces (with Baby Zoe, level 1)
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Cookie See! Cookie Do! (with Baby Cookie, level 3)
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Pat-A-Cake and Other First Baby Games (with Baby Elmo and Baby Zoe, level 4)
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Peekaboo! I See You! (with Baby Big Bird, level 2)
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Sing a Song of Sixpence (with Baby Zoe and Baby Ernie, level 5)
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It's Naptime, Little One (with baby Elmo, Prairie Dawn, Cookie Monster, Grover, Curly Bear, and
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Big Bird, level 3)
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Eyes & Nose, Fingers & Toes (with Baby Elmo, Cookie Monster, Big Bird, Zoe and Grover)
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At the Zoo (with Baby Elmo, Cookie Monster, Big Bird and Zoe)
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Bubbles, Bubbles (with Baby Elmo, Cookie Monster, Big Bird, Ernie and Bert)
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Nighty Night (with Baby Elmo, Cookie Monster, Big Bird, Zoe, Ernie, Bert and Snuffleupagus)
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History of the line
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Sherrie Westin, Executive Vice President comments: "Our own research showed that Sesame Street
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videos were among those frequently viewed by the under two set, in spite of the fact that the
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content and curriculum of Sesame Street is designed for ages 2-5. With the Sesame Beginnings DVDs,
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we're providing parents and caregivers of children under two with content specifically designed to
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use media as a tool to further adult/child interaction."
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The same "underviewing" of Sesame Street is what had earlier inspired show producers to add in the
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very young-targeted Elmo's World segment.
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The concept of the Sesame Street cast as babies was not entirely new, as "baby-ized" versions of
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characters were available as books since 2002. Many likened the line to previous series like Muppet
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Babies.
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Controversy and criticism
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The production of DVDs and other screen-based media for children under the age of two is extremely
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controversial. The American Academy of Pediatrics recommends that children under two be kept away
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from screen media and Sesame Beginnings has been criticized by a number of early childhood
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development experts who point to research suggesting that television viewing by babies can harm
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language development and sleep patterns. An April 23, 2006 article in The Washington Post quoted
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Harvard Medical School psychologist Susan Linn as saying "There is no evidence that media is
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beneficial for babies, and they are starting to find evidence that it may be harmful. Until we know
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for sure, we shouldn't risk putting them in front of the television."
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Sesame Street Kids’ Guide to Life has countered such criticism by pointing to their partnership
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with Zero to Three, a respected American nonprofit child-development and advocacy organization, to
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produce the DVDs and also that they were extensively researched and tested by respected experts in
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childhood development. However, one of Zero to Three's original founders, noted pediatrian T. Berry
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Brazelton, was among the signatories of a letter of protest that was submitted to Zero to Three
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calling on the organization to disassociate itself with the project.
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Advisory board
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Beginnings, like all Sesame Workshop and Kids’ Guide to Life projects, included an advisory
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committee of "national child development and media experts"
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Daniel R. Anderson, Ph.D., University of Massachusetts Amherst
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Rachel Barr, Ph.D., Georgetown University
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Lori A. Custodero, D.M.A., Teachers College, Columbia University
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Claire Lerner, L.C.S.W., ZERO TO THREE Kyle Pruett, M.D., Yale University School of Medicine
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Claudia A. Saad, M.A., CCC-SLP, American Speech–Language–Hearing Association
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References External links
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Sesame Beginnings, official site Random House: Sesame Beginnings books
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Zero to Three, production partner
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Washing Post Article - "Experts Rip 'Sesame' TV Aimed at Tiniest Tots"
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NPR Talk of the Nation: 'Sesame Beginnings' Targets Baby TV Viewers, 3 April 2006
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Sesame Street
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Gun Metal Grey is a 2010 Hong Kong police procedural television serial drama produced by TVB. The
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drama follows a team of investigators who works in the Special Crime Unit of the Criminal
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Investigation Division in a Hong Kong police department.
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Police Ko Chun-man portrays Superintendent Lau (劉警司), who is the supervisor of Chong Shun.
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Tai Chi-wai portrays Chong Shun (莊信), nicknamed Bao Cha Chong (爆炸莊), which literally means Bombing
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Chong, a police chief inspector, who is the superior of both CID Team A and B.
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CID, Team A
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Mad Sir
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Michael Miu portrays Mai On-ting (米安定), nicknamed Mad Sir, one of the story's main protagonists. He
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is Team A's Senior Inspector and is known for his quirky methods of investigating and
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interrogating. Despite being extremely hasty and thriftless, he always keeps his promises. He